KR101759726B1 - Method for event marketing using AR based location information - Google Patents

Abstract

The embodiment of the present invention is characterized in that the augmented reality event service server providing the augmented reality event service based on the positional information is a virtual image which is a virtual image synthesized with the real image when the augmented reality is realized, An acquisition location registering process of allocating and registering the acquired location registration; An augmented reality event item allocating step of allocating an augmented reality event item that can be acquired for each in-store store of an affiliate registered as a company and an augmented reality event item for each augmented reality event item; An event marketing announcement process in which the augmented reality event service server transmits to a personal member terminal a location of an in-store store of an affiliate that can acquire the augmented reality event item; When an augmented reality event service application capable of acquiring an augmented reality event item in the personal member terminal is activated, an augmented reality event service for displaying an augmented reality event item allocated to an in- Display process; Augmented reality event item acquiring step of acquiring an augmented reality event item in an offline store through the augmented reality event service application in which the individual member terminal can acquire an augmented reality event item; And an augmented reality event item utilization process in which the individual member terminal performs purchase settlement using an event benefit allocated to the augmented reality event item.

Description

[0001] The present invention relates to an event marketing method using augmented reality based on location information,

The present invention relates to an event marketing method, and more particularly, to an event marketing method using an augmented reality based on location information.

Since the introduction of terminals (smart phones and the like) all over the world, not only various services have been provided to users, but information providers providing the services have also provided various types of services in response to user's requests.

However, corporations and individual entrepreneurs, including medical institutions, franchisees, and public entities, are more likely to focus on advertising marketing using leaflets and printed materials in the marketing portion of the business to expand its services and supplies, There has always been pointed out the problem of inefficiency or low cost in terms of cost or speed of marketing.

 Due to such a problem, a service provider or a goods supplier of the Internet has established a homepage, and an unspecified number of users access the service provider's homepage to contact the content and kind of the service, so that the user uses the service of the service provider. There is a problem that a user has to search for services on the Internet or use an Internet address (URL) to use a service of a service provider.

In other words, it is troublesome to install an app provided by a company in marketing, and it is troublesome to connect to a company's homepage individually in order to receive an event service.

Therefore, due to such inconvenience and inefficiency relative to the advertisement, the advertisement of the advertisement message such as the SMS (SMS) or the MMS is transmitted to the unspecified number, and the advertisement of the advertisement to the user is transmitted to the service provider. I have planned. That is, when an event service (coupon) or the like is provided as part of event marketing, it is announced and provided through a homepage or an application (APP) of the company or an event specialized app. We also provide event services through game apps and social commerce.

However, sending an advertisement message to an unspecified number is a spam message, as well as some illegal and illegal elements. Also, a user who is not interested in the service of the service provider has unnecessarily seen the advertisement, and has become a subject of the user's complaints. That is, because the notification of the event service is performed randomly, the user can not be an efficient marketing means because it is a spam processing or an indifferent message only.

Korean Patent Publication No. 10-2003-0012211

SUMMARY OF THE INVENTION It is an object of the present invention to provide a means for increasing sales activation by combining an augmented reality based on a location information with event marketing.

The embodiment of the present invention is characterized in that the augmented reality event service server providing the augmented reality event service assigns the in-store of each affiliate as a place for acquiring the augmented reality event item, which is a virtual image synthesized with the real image, An acquisition location registration process; The augmented reality event service server assigning an augmented reality event item to be searched for each in-store store of an affiliate registered as a member company and an augmented reality event item for each augmented reality event item; An event marketing announcement process in which the augmented reality event service server transmits to a personal member terminal a location of an in-store store of an affiliate that can acquire the augmented reality event item; When an augmented reality event service application capable of acquiring an augmented reality event item in the personal member terminal is activated, an augmented reality event service for displaying an augmented reality event item allocated to an in- Display process; Augmented reality event item acquiring step of acquiring an augmented reality event item in an offline store through an augmented reality event service application in which the individual member terminal can acquire an augmented reality event item; And an augmented reality event item utilization process in which the individual member terminal performs purchase settlement using an event benefit allocated to the augmented reality event item.

The assignment of the event benefits for each augmented reality event item in the augmented reality event item assignment process is not an event benefit that can be used in the in-store of the affiliated athlete to which the augmented reality event item is assigned, Quot; and " benefit "

The event marketing announcement process may be announced through any one of an augmented reality event service application installed in an individual member terminal, an SMS message, a multimedia message (MMS), and a social network service message (SNS) .

The event marketing announcement process may be characterized in that beacon communication in an off-line store of an affiliate is notified.

The augmented reality displaying process may include displaying an augmented reality event service application in which the personal member terminal can acquire an augmented reality event item and transmitting the position of the individual member terminal to an augmented reality event service server ; Wherein the augmented reality event service server transmits augmented reality event item allocated to an offline store of an adjacent affiliate to the personal member terminal when the position of the personal member terminal is adjacent to an in- Transmission process; And an augmented reality event item display step in which the personal member terminal displays an augmented reality in which the augmented reality event item is synthesized with a real image.

Before the augmented reality event item transmission process occurs after the personal member terminal location transmission process, the augmented reality event service server acquires a location for acquiring an augmented reality event item in the vicinity of the location of the personal member terminal Location transmission process; And an electronic map display process of displaying the location of the personal member terminal and the location of the augmented reality event item on the electronic map, by the individual member terminal.

The augmented reality event item registration process including registering the augmented reality event item in the augmented reality event service server by the personal member terminal; And a purchase settlement process in which the personal member terminal performs purchase settlement using an event benefit of an augmented reality event item registered in the augmented reality event service server.

The augmented reality event item registration process is performed only when the advertisement content of the affiliate company or the advertisement content of the augmented reality event service server is terminated.

The augmented reality event item registration process may register the augmented reality event item only when the approval is obtained in the off-line store of the affiliate that has obtained the augmented reality event item.

The event benefit may include at least one of a free purchase coupon, a discount purchase coupon, a 1 + 1 coupon, a point accumulation, and a sweepstakes lottery.

According to the embodiment of the present invention, interest can be provided by provision of an event service through a location information-based augmented reality event service application, and necessary events can be selected and notified of service through customer type analysis.

In addition, by providing event service directly from the store through the marketing partnership, it can contribute to the activation of the store sales, and the event service can be directly connected to the online purchase by linking with the shopping mall.

In addition, it is possible to show the new product at the store, to induce purchase psychology, to connect the social commerce in the store, and to induce purchase at the site, securing secondary sales.

1 is a block diagram of an event marketing system using an augmented reality based location information according to an embodiment of the present invention.
2 is a block diagram of a configuration of an individual member terminal according to an embodiment of the present invention;
3 is a flowchart illustrating an event marketing process using an augmented reality based location information according to an embodiment of the present invention.
FIG. 4 is a diagram illustrating information about an acquisition location of an augmented reality event item according to an embodiment of the present invention; FIG.
5 is a diagram illustrating a state in which beacon communication is performed according to an embodiment of the present invention.
6 is an electronic map showing an acquisition location of an augmented reality event item according to an embodiment of the present invention.
FIG. 7 illustrates an example of an augmented reality according to an embodiment of the present invention. FIG.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to achieve them, will be apparent from the following detailed description of embodiments thereof taken in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the exemplary embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete and will fully convey the concept of the invention to those skilled in the art. And the present invention is only defined by the scope of the claims. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

FIG. 1 is a block diagram of an event marketing system utilizing a location information-based augmented reality according to an embodiment of the present invention, and FIG. 2 is a block diagram of an individual member terminal according to an embodiment of the present invention.

The event marketing system utilizing the augmented reality based location information of the present invention may include a mobile communication network (not shown), an affiliate server 300, an augmented reality event service server 200, and an individual member terminal 100 have.

The mobile communication network (not shown) provides mobile communication between the augmented reality event service server 200, the affiliate server 300, and the individual member terminal 100. A mobile communication network (not shown) performs data communication using a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) .

The affiliate server 300 may be a server operated by affiliates registered as a member company in the augmented reality event service server 200. For example, the server 300a of the company A and the server 300b of the company B may correspond to the affiliate server 300 . Affiliates who are registered as a member company in the augmented reality event service server 200 are contracted to share marketing and cooperate with each other. A marketing alliance agreement may be made in a form in which the augmented reality event service server 200 agrees with the marketing alliance agreement when joining a member company.

Here, the marketing association means that the augmented reality event item (the item capable of providing the event service) having the event benefit of the partner company appears in the in-store of the own company.

For example, in an in-store of company A, a B company augmented reality event item that can be discounted at the in-store of company B appears. Therefore, the individual members can visit the in-store of the company A to purchase the goods in the in-store of the company A, and the company B augmented reality event item which can receive the discount of the company B can receive the augmented reality event service , And the discounted purchase can be obtained by using the B company augmented reality event item after visiting the in-store of the B company in the future.

On the other hand, in the offline store of the company B, an A-company augmented reality event item which can receive a discount at the offline store of the company A is displayed. Therefore, the individual member visits the offline store of the company B, A company augmented reality event item which can receive the discount of company A is acquired through the augmented reality event service in the in-store of company B, and then the in-store of company A visits the in- Items can be purchased at discount.

As a result, when the present invention is applied, the affiliated company A and the business B can have a marketing effect that can WIN-WIN with each other.

The augmented reality event service server 200 is a server that provides the augmented reality such as a pokemon high to the event marketing through the augmented reality event service application 150. For reference, Augmented Reality (AR) is a technique for displaying a three-dimensional virtual image on a real image or background as a single image.

The augmented reality event service server 200 has the same configuration as that of a typical web server in terms of hardware and is implemented in various types of languages such as C, C ++, Java, Visual Basic, and Visual C And a program module that performs branch functions. In addition, it can be implemented using a web server program that is variously provided according to operating systems such as dos, window, linux, unix, and macintosh for general server hardware. have.

The augmented reality event service server 200 according to the present invention provides augmented reality event service in augmented reality application to the marketing of affiliates registered as a member company.

To this end, the augmented reality event service server 200 allocates and registers offline stores of respective affiliates as a place for acquiring augmented reality event items, which is a virtual image synthesized with the real images when the augmented reality is realized. After assigning the augmented reality event items to be displayed for each in-store store of affiliates registered as a member company and the event benefits for each augmented reality event item, the augmented reality event service server 200 can acquire the augmented reality event items The location of the offline store of the partner company is transmitted to the personal member terminal 100 and announced. Here, the event item refers to an item capable of providing an event service.

When the individual members visit the offline store of a known affiliate to drive the augmented reality event service application 150, the augmented reality event service server 200 provides the augmented reality event item allocated to the corresponding location, So that the augmented reality event item is displayed. Therefore, the augmented reality event item can be acquired through the augmented reality event service application driven by the individual member terminal 100. [

The personal member terminal 100 is a terminal used by individual members who are registered as a member of the augmented reality event service server 200. The smartphone is exemplified as a smart phone but also a tablet PC PC, a slate PC, a digital broadcasting terminal, a PDA (Personal Digital Assistants), and a navigation. Of course, it is needless to say that the terminal to which the present invention is applicable is not limited to the above-described type, but may include both terminals capable of communicating with external devices.

When the augmented reality event service application 150 capable of acquiring an augmented reality event item from the individual member terminal 100 is activated, the individual member terminal 100 allocates the augmented reality event service application to the in-store of the affiliate company in which the individual member terminal 100 is located And displays the augmented reality event item on the augmented reality of the individual member terminal 100. [

Then, the individual member terminal 100 acquires an augmented reality event item in the offline store through the augmented reality event service application 150 capable of acquiring the augmented reality event item, and acquires the augmented reality event item Benefits can be used to make purchasing payments.

2, the personal member terminal 100 includes a terminal RF communication unit 110, a localization unit 120, an input unit 130, a display unit 140, and an augmented reality event service application 150, . ≪ / RTI >

The terminal RF communication unit 110 is a module for performing communication with an external augmented reality event service server 200 through a mobile communication network. When performing mobile communication such as 3G, 4G, etc., An RF transmitter (not shown) for up-converting and amplifying the frequency, an RF receiver (not shown) for low-noise amplifying the received radio signal and down-converting the frequency, and the like.

The position determination unit 120 performs a function of determining the position of the individual member terminal 100. The position determination unit 120 can receive the GPS information from the GPS satellite to determine the position or utilize the position information of the mobile communication base station.

The input unit 130 is a module that receives user operations to acquire an augmented reality event item when the augmented reality event service is in progress.

The display unit 140 may be implemented as a touch screen panel integrated with the input unit 130. The display unit 140 may include a display unit for displaying an augmented reality event service. A touch screen panel is a display window provided on a front surface of a terminal to provide a touch screen screen capable of simultaneously performing input and display, and includes a graphical user interface (GUI) for communicating with a spatial information requestor ).

When the augmented reality event service application 150 capable of acquiring an augmented reality event item from the individual member terminal 100 is operated as an application for performing the augmented reality event service, The augmented reality event item assigned to the off-line store of the affiliate where the affiliate company 100 is located is displayed on the augmented reality event service of the individual member terminal 100. [

For reference, the personal member terminal 100 implemented by a smart phone or the like can install, add or delete hundreds of various applications (application programs) as desired by the user, It can be created, and various interfaces can be implemented through various applications. Therefore, the augmented reality event service application 150 provided by the augmented reality event service server 200 can be downloaded from a Google market, an Apple store, or the like, and installed in the smartphone.

3 is a flowchart illustrating an event marketing process using an augmented reality based location information according to an embodiment of the present invention.

First, an augmented reality event service server 200 providing an augmented reality event service allocates and registers an off-line store of each affiliate as a place for acquiring an augmented reality event item, which is a virtual image synthesized with a live-view image, when an augmented reality is realized And an acquisition place registration process (S302). For example, the offline store of the A affiliate company and the offline store of the B affiliate may be registered as the acquisition place of the augmented reality event item.

After the acquisition place registration process (S302), the augmented reality event service server (200) acquires the augmented reality event items to be acquired for each in-store store of affiliates registered as member companies and the augmented reality event items And a reality event item allocation process (S304).

Here, in the augmented reality event item assigning process, the event benefit is allocated to each augmented reality event item, not the event benefit available in the in-store of the affiliated athlete to which the augmented reality event item is assigned, Assign event benefits.

For example, a company A's offline store is assigned a B company augmented reality event item that can be discounted at the B store's offline store while the B company's offline store is assigned a discount at the A company's offline store A < / RTI > augmented reality event items that can be received are allocated. Therefore, the augmented reality event items that can be utilized by the other company in each of the offline store of the company A and the offline store of the company B are displayed.

Here, the event benefit may include various benefits, including one or more of a free purchase coupon, a discount purchase coupon, a 1 + 1 gift coupon, a point accumulation, and a sweepstakes lottery. Therefore, you can benefit from free purchase coupon, discount purchase coupon, 1 + 1 gift coupon, point accumulation, and prize draw lottery by visiting an offline store or using an augmented reality event item online.

After the augmented reality event item allocation process S304 is performed, the augmented reality event service server 200 transmits the location of the in-store of the affiliate that can acquire the augmented reality event item to the individual member terminal 100 And an event marketing notification process (S306).

The event marketing notification (S306) may be performed in the following three ways.

One is that the location of an offline store of an affiliate that can acquire an augmented reality event item through the augmented reality event service application 150 installed in the personal member terminal 100 may be known. For example, as shown in FIG. 4, the locations of the offline stores that can acquire the augmented reality event items by region can be sorted and displayed.

The other is known using a short message service (SMS), a multimedia message service (MMS), a social network service (SNS), or the like.

The other is a method known through beacon communication in an off-line store of an affiliate. As shown in FIG. 5, a beacon terminal 10 attached to an inside of a store or an entrance of a store is provided, and when the individual member terminal 100 passes the store, it can acquire an augmented reality event item through beacon communication From the beacon terminal 10 can be received. For reference, beacon communication is a next-generation smartphone local communication technology through low-power Bluetooth (BLE) as is known. It is a smartphone short range communication technology that enables users to find a location within a radius of 50 ~ 70m, send messages, and make mobile payments.

On the other hand, after the event marketing notification, the individual members move to a known acquisition place and execute the augmented reality event service application 150. When the augmented reality event service application 150 capable of acquiring the augmented reality event item in the personal member terminal 100 is operated, the augmented reality event item assigned to the in-store of the affiliate company in which the individual member terminal 100 is located There is an augmented reality display process displayed on the augmented reality event service.

The augmented reality display process may include an individual member terminal location transmission process S308, an augmented reality event item acquisition location transmission process S310, an electronic map display process S312, an augmented reality event item transmission process S318, And an event item display process (S320).

In the individual member terminal location transmission process S308, the individual member terminal 100 drives an augmented reality event service application 150 capable of acquiring an augmented reality event item, and the position of the individual member terminal 100 is augmented reality To the event service server 200.

The acquisition location transmission process S310 of the augmented reality event item transmits the acquisition location of the augmented reality event item in the vicinity of the position of the individual member terminal 100 by the augmented reality event service server 200. [

In the electronic map display process (S312), the personal member terminal 100 displays the position of the individual member terminal 100 and the acquisition location of the augmented reality event item on the electronic map. For example, as shown in FIG. 6, the position of an offline store of an affiliate that can acquire an augmented reality event item A in the vicinity of a current member is displayed on the electronic map.

When the individual member who browses the electronic map moves to the off-line store of an affiliate who can acquire an augmented reality event item, the individual member terminal is transmitted in real time (S314). The augmented reality event service server 200 determines whether or not the augmented reality event service server 200 has been moved to an acquisition place where the individual member terminal 100 can be acquired at step S316 and if the position of the individual member terminal 100 is within the in- The augmented reality event service server 200 has an augmented reality event item transmission process S318 for transmitting an augmented reality event item allocated to an offline store of an adjacent affiliate to the individual member terminal 100 in the adjacent case.

Therefore, the individual member terminal 100 has an augmented reality event item displaying process S320 for displaying the augmented reality in which the augmented reality event item A is synthesized with the real image as shown in Fig.

Meanwhile, after the augmented reality event item display process (S320), the individual member terminal 100 transmits augmented reality event item (s) to the augmented reality event item And an augmented reality event item acquisition process (S322) for acquiring an augmented reality event item. The augmented reality event items may be obtained in various manners. For example, it is possible to implement the augmented reality event items in such a manner that a ball is rolled as in a known pokemon game and acquired by augmented reality event item, or a separate game is provided to win the game The augmented reality event item may be acquired. In addition, various acquisition schemes can be applied.

When the augmented reality event item is acquired, the personal user terminal 100 has an augmented reality event item application process (S324, S326) for performing purchase settlement using the event benefit allocated to the augmented reality event item acquired .

The augmented reality event item utilization process (S324, S326) includes an augmented reality event item registration process for registering the augmented reality event item A acquired by the personal user terminal 100 in the augmented reality event service server 200 S324) and a purchase settlement process (S326) in which the individual member terminal 100 performs purchase settlement using the event benefit of the augmented reality event item registered in the augmented reality event service server 200. [ The augmented reality event item is registered in the augmented reality event service server 200 so that the augmented reality event item is acquired and registered for each individual member at the time of the in-store visit.

Here, the augmented reality event item registration process (S324) may be implemented such that the augmented reality event item is registered only when the advertisement content of the affiliate company or the advertisement content of the augmented reality event service server 200 is terminated. The augmented reality event item is registered only when the advertisement content provided by the partner company or the augmented reality event service server 200 is reproduced for a predetermined time (for example, one minute).

Alternatively, the augmented reality event item registration process (S324) may register the augmented reality event item only when the approval is obtained in the off-line store of the affiliate that has obtained the augmented reality event item. For example, if an A affiliate acquires an augmented reality event item of an affiliate B in an offline store, the approval code is provided from an employee of the affiliate A affiliate store so that registration is possible. This is because it is possible to induce an individual member to purchase an A-affiliate's product by driving it into the in-store of the A-affiliate.

As a result, when the event marketing using the augmented reality event item of the present invention is applied, it can be utilized as an embodiment of various fields as follows.

1. When applied at a chain of coffee franchises

1) Notify event schedule to consumers in real time and place.

2) Provide the augmented reality event item to the augmented reality event service application 150 at the corresponding chain store announced at an unspecified time.

3) The consumer who has obtained the augmented reality event item requests the approval to the chain store after the advertisement of the event marketing company for a certain period of time or requests it to the augmented reality event service application 150, and registers it at the website of the event marketing company.

4) When beacon communication is used to pass through a store of a coffee franchise, an augmented reality event service application 150 is automatically executed to acquire an augmented reality event item provided in the store.

5) Expected effect: For the coffee chain company, many unspecified customers can visit the chain stores to gain the augmented reality event items and expect the store sales to improve.

2. When applied at a department store

1) Notify event schedule to consumers in real time and place.

2) Offer discount coupons or futures of the participating companies participating in the event for each floor of the department store to the augmented reality event service application 150.

3) Consumers who have won augmented reality event items use approval request after watching advertisement of affiliate for a certain time.

4) Expected Effect: Event coupons are offered at a completely different store, not at the store. For example, a customer who comes in to buy a third-floor ladies' clothing encourages them to visit coupons on their 4th floor men's clothing store, giving them the opportunity to purchase more in addition to the item they were trying to purchase. For department stores, new and additional sales can be secured by offering event services.

3. When applying to a marketing partnership between a catering franchise company and apparel companies

1) Notify event schedule to consumers in real time and place.

2) Provide discount, free coupon, gift, etc. to the augmented reality event service application (150) at the chain store that informed them at an unspecified time in the stores of the two companies that have the marketing partnership.

3) The consumer who has obtained the augmented reality event item uses the approval request after viewing the advertisement of the affiliate for a certain period of time, and provides the coupon of the item in the partner chain of the affiliated company.

4) Consumers who acquire coupons can visit the store of the company.

5) Expected effect: For franchise and apparel companies, we expect sales increase and promotion effect by consumer visit to acquire augmented reality event item.

4. When applied to gas stations

1) Notify event schedule to consumers in real time and place.

2) Offer discounts, free coupons and presents to AR App at gas stations announced at unspecified times.

3) Consumers who have won augmented reality event items use approval request after watching advertisement of affiliate for a certain time.

4) Consumers who acquire the coupon are immediately used at the gas station.

5) Expected effect: Consumer visits to acquire item items in gas station particles expect sales promotion and promotion effect.

5. When applying to social commerce

1) Notify event schedule to consumers in real time and place.

2) Offer discounts or free coupons to the AR App at stores notified at an unspecified time.

3) Offer products of similar industries related to the stores to AR and induce them to shopping malls.

4) Provide event service through Augmented Reality marketing to open market in which event service is in progress and induce secondary purchase by linking with shopping mall.

5) Expected Effect: In the case of a social commerce discount provider, a visiting general customer can acquire an item of an item via augmented reality event service application 150 and use it immediately, Existing social commerce allows you to acquire and use it directly from the field without pre-purchase.

The embodiments of the present invention described above are selected and presented in order to facilitate the understanding of those skilled in the art from a variety of possible examples. The technical idea of the present invention is not necessarily limited to or limited to these embodiments Various changes, modifications, and other equivalent embodiments are possible without departing from the spirit of the present invention.

100: Individual member terminal
200: Augmented Reality Event Service Server
300: Affiliate Server

Claims (10)

The augmented reality event service server providing the augmented reality event service allocates and registers an off-line store of each affiliate as a place for acquiring an augmented reality event item, which is a virtual image synthesized with a real image when the augmented reality is realized, ;
An augmented reality event item allocating step of allocating an augmented reality event item that can be acquired for each in-store store of an affiliate registered as a member company and an augmented reality event item for each augmented reality event item;
An event marketing announcement process in which the augmented reality event service server transmits to a personal member terminal a location of an in-store store of an affiliate that can acquire the augmented reality event item;
When an augmented reality event service application capable of acquiring an augmented reality event item in the personal member terminal is activated, an augmented reality event service for displaying an augmented reality event item allocated to an in- Display process;
Augmented reality event item acquiring step of acquiring an augmented reality event item in an offline store through an augmented reality event service application in which the individual member terminal can acquire an augmented reality event item; And
And an augmented reality event item utilization process in which the personal member terminal performs purchase settlement using an event benefit allocated to the augmented reality event item,
In the augmenting reality event item assigning process, the event benefit is allocated to each augmented reality event item, not the event benefit that can be used in the in-store of the affiliate to which the augmented reality event item is assigned, Respectively,
The augmented reality event item utilization process includes:
Augmented reality event item registration step of the personal member terminal registering the augmented reality event item in the augmented reality event service server; And
And a purchase settlement process in which the personal member terminal performs purchase settlement using an event benefit of an augmented reality event item registered in the augmented reality event service server,
The augmented reality event item registration process includes:
The registration of the augmented reality event item is performed only when the approval is obtained in the off-line store of the affiliate that has obtained the augmented reality event item,
The augmented reality display process includes:
A personal member terminal location transmission step of the personal member terminal driving an augmented reality event service application capable of acquiring an augmented reality event item and transmitting the position of the individual member terminal to an augmented reality event service server;
Wherein the augmented reality event service server transmits augmented reality event item allocated to an offline store of an adjacent affiliate to the personal member terminal when the position of the personal member terminal is adjacent to an in- Transmission process; And
And an augmented reality event item display step in which the personal member terminal displays an augmented reality in which the augmented reality event item is synthesized with a real image,
Before the augmented reality event item transmission process is performed after the individual member terminal location transmission process,
An acquisition location transmission process of transmitting the acquisition location of an augmented reality event item in the vicinity of the position of the personal member terminal, to the augmented reality event service server; And
An electronic map display process of displaying the position of the personal member terminal and the acquisition location of the augmented reality event item on the electronic map;
A method of event marketing using an augmented reality based location information. delete delete delete delete delete delete delete delete delete

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