KR20230057817A - Shared Signboard Service System for local target marketing - Google Patents

Abstract

According to the shared signboard service system for local target marketing of the present invention, traditional wall signboards, which are individually installed and independently managed by each store owner mainly for the purpose of displaying each store, are combined with ICT technology to form a network-connected digital shared signboard. It can be used for multiple purposes by displaying self-advertising, third-party advertising, and public information contents in addition to trademark indication, and the sign replacement procedure can be replaced only by changing the display content, reducing signboard replacement costs and preventing environmental problems. can do. To this end, the present invention links each shared signage unit installed outdoors and digital signage installed indoors to expose a plurality of contents according to a display schedule and predetermined exposure or exclusion attribute conditions to perform effective local target marketing. can

Description

Shared signboard service system for local target marketing {Shared Signboard Service System for local target marketing}

The present invention relates to a digital shared signage service system. More specifically, the present invention specifies a shared signboard structure connected to a network and capable of dividing display areas and a method of distributing advertising revenue accordingly, distinguishing between a signboard mode and an advertisement mode to support third-party advertisements using a shared signboard, It relates to a shared signboard service system that can utilize a shared signboard in the form of a digital bulletin board in connection with an external system such as public data.

With the advent of the sharing economy society, various sharing economy models such as car sharing, house sharing, and office sharing have emerged, but a model that shares signs has not yet appeared.

Signboards are different from digital billboards, which mainly perform advertisement functions to inform consumers of information about products or services, in that they mainly perform a function as a trade mark that informs the business entity of each store. While signboards do not generate financial profits other than advertising effects in exchange for occupancy and ownership, while the store owner, who is the lessee, bears the installation and management costs, digital billboards used for electronic billboard advertisements, billboard advertisements, elevator advertisements, etc. There is a difference in that the advertising media operator bears the installation and management costs, and instead of taking ownership and possession, it publishes advertisements for a third party and distributes the advertising revenue to the building owner.

Although signboards and billboards have a common point in conveying information by utilizing a certain area of space, sharing of signboards with each other is physically implemented because the subject of use and the contents of posting have been clearly distinguished legally and customarily. Not only was it difficult to do, but it was also difficult to accept emotionally.

Each store owner, such as small business owners and self-employed people, represented by small and medium-sized enterprises, usually places a signboard at the top of the store, but it is only at the level of simply exposing the name or brand. This resulted in inefficient use of the signboard space at the top of the store.

In addition, since it is common to configure and operate individual signboards for each store, it is difficult to achieve uniformity, and in many cases it damages the aesthetics of the building, which is recognized as environmental pollution. Signboards had to be remanufactured and re-installed, resulting in excessive replacement costs, waste of resources and environmental problems.

Accordingly, alternatives have been proposed to prevent overlapping investment by digitizing signboards or billboards, one of which is Korean Patent Publication No. 10-2015-0031506 (published on March 25, 2015, name: digital signboard and Billboard system) discloses a configuration that digitizes signboards or billboards, connects them to a remote server over a network, and displays advertisement contents input from user terminals such as computers and tablet PCs on digital billboards. Since it is not acknowledged at all, it is merely a technology of displaying the contents of the user terminal through a remote display device, and a method of effectively separating the function as a signboard and the function as a billboard and using them complementaryly has not been proposed.

Republic of Korea Patent Publication No. 10-2015-0031506 (published date: March 25, 2015, name: digital signage and billboard system)

The present invention, by linking each digital shared signage unit installed outdoors and digital signage installed indoors, exposes a plurality of contents according to a display schedule and predetermined exposure or exclusion attribute conditions to perform effective local target marketing. We want to provide a digital sharing signage service system that can

In addition, the present invention converts the existing signboard space into a profitable space with economic added value by installing shared signboards in hot places by region and using them for multi-purpose purposes such as advertising media and digital bulletin boards in addition to signboards, and as a new digital outdoor advertising medium While creating a new market in the field of shared signboards, we intend to provide a shared signboard service as an optimized advertising means for small business owners and self-employed people.

In addition, the present invention intends to provide a shared signboard service capable of displaying signboards or advertisement contents differently in accordance with different types of business for each time period or period in a store.

The shared signboard service system according to the present invention for achieving the above object, according to an embodiment, is installed outdoors, shared by a plurality of stores, and is equipped with a digital display function to include a signboard image, an advertisement image, and a bulletin board image. One or more sharing signage units for dividing and displaying a plurality of contents for each display area; At least one digital signage that is distributed and installed in various locations indoors, and displays a plurality of contents divided and displayed by device in conjunction with the shared signage unit in conjunction with the shared signage unit; And content that stores a plurality of contents to be displayed in each of the shared signage units and digital signage, and selectively provides content matching a display schedule and predetermined exposure or exclusion attribute conditions to the shared signage unit and digital signage. It is composed of a control computer.

In addition, according to an embodiment, the shared signage service system further includes an operation DB for storing and managing various data, and the data includes building data, wall data, and floor data, including shared signage units and digital signage. data regarding the physical installation location; Data on signage space providers including occupant reference cell (S-cell) data, store owner (tenant) data, and landlord (lessor) data; data about advertising content, including advertising content reference cell (C-cell) data, advertiser data, advertising content data, advertiser campaign data, advertising publication data, advertising account data, and billboard price rating data; and business type, product, and service attribute data for selectively distributing and displaying data on shared signage units and digital signage by identifying overlapping, competing, similar, or related affiliated businesses between stores sharing content.

In addition, according to an embodiment, the type, product, and service attribute data includes IDs for each outdoor shared signage unit and indoor digital signage, and the IDs are ID a for each building, ID b for each wall of the building's outer wall, and It is composed of ID c for distinguishing each floor, and ID d assigned to each shared signage unit and digital signage. The shared signage unit is installed because the shared signage unit is discontinuous or the size of the shared signage unit is smaller than the entire width of the building. A separate non-installation ID x is assigned and managed even in the space on the wall of the building that is not installed.

In addition, according to an embodiment, the predetermined exposure exclusion attribute condition is based on the category, product, service, location, or installation type attribute data of overlapping, competing, or similar stores (or When there are multiple products or services), content related to overlapping, competing, or similar stores (or products or services) is set not to be exposed simultaneously or consecutively in two or more digital signages, including the digital signage of the specific ID, A content control computer selectively displays content that matches the preset exposure exclusion property condition for each digital signage.

In addition, according to an embodiment, the preset exposure attribute condition is based on type, product, service, location, or installation type attribute data of overlapping, competing, or similar stores (or products) in the surrounding space where the digital signage of a specific ID is installed. , service), if there are multiple related stores (or products or services) available for linked sales, content related to related stores (or products or services) can be simultaneously or It is set to continuously expose, and the content control computer simultaneously or continuously displays the content matching the preset exposure attribute condition for each digital signage.

In addition, according to one embodiment, the shared signboard service system further comprises a shared signboard operating server for storing, editing, and transmitting the completed content and display schedule to the content control computer. do.

In addition, according to an embodiment, a store management system provided for each store providing a space for installing the shared signboard unit and transmitting business status data necessary for providing a shared signboard service to the shared signboard operation server in conjunction with the internal POS system Further, data transmission between the store management system and the shared signboard operation server is performed through a web application server, and data of each store management system necessary to provide a shared signage service is managed by the operation server.

In addition, according to an embodiment, the content control computer is provided for each store that provides a space for installing a shared signboard unit, and creates and manages sales status data and self-advertising content data necessary for providing a shared signboard service in conjunction with an internal POS system. and transmitted to the operation server, and the business status data and self-advertising content data are managed by the content control computer.

In addition, according to an embodiment, the shared signage unit is configured to independently control content displayed in a composite form of a plurality of small display cells, and the cells are fixed S-cells defined as unique signage areas for each store and advertising content. is displayed, and is distinguished by dynamic C-cells defined in different sizes according to each advertisement, and advertisement revenue distribution for each S-cell is made by the area ratio of C-cell advertisements allocated to each S-cell.

In addition, according to an embodiment, the shared signage unit and digital signage are switched to a digital signage mode, a digital advertisement mode, or a digital bulletin board mode according to time zones, and the digital signage mode is each store providing a space for installing the sharing unit. The digital advertisement mode is a mode for displaying advertisements for each store or signs or advertisements for other stores, and the digital bulletin board mode is a mode for displaying public information.

In addition, according to an embodiment, one or more cameras are installed in at least a part of the shared signage unit or digital signage to take images of passers-by and create predetermined multimedia content using the captured images.

In addition, according to one embodiment, the luminance of the shared signage unit is adjusted according to a preset value or changed according to the ambient illumination detected in real time.

According to the shared signboard service system according to the present invention, traditional wall signboards, which are individually installed and independently managed by each store owner mainly for the purpose of displaying each store, are reborn as networked digital sharing signboards by converging with ICT technology , It can be used for multiple purposes by displaying self-advertisement, third-party advertisement, and public information contents in addition to trademark indication, and the signboard replacement procedure can be replaced only by changing the display content, reducing the cost of replacing the signboard and preventing environmental problems. .

In addition, the present invention can perform effective local target marketing by exposing a plurality of contents according to a display schedule and preset exposure or exclusion attribute conditions by linking each shared signage unit installed outdoors and digital signage installed indoors. can

In addition, when different types of business are operated by time or period in one store, such as a recently emerging shared kitchen type store, signboards or advertisement contents can be differently displayed accordingly.

In addition, by installing shared signboards in hot places in each region and using them for multiple purposes such as advertising media and digital bulletin boards in addition to signboards, the existing signboard space is converted into a profit space with economic added value, and as a new digital outdoor advertising medium, the area of shared signboards is developed. While creating a new market, optimized advertising means are provided to small business owners and the self-employed.

In particular, in the case of a shared signboard, it is more suitable for areas with dense shopping malls and hot places, so the advertising effect is greater, and compared to existing advertising media such as newspapers and broadcasting, which requires paying all advertising costs, signboards are mutually shared and profits are distributed. Through this method, there is a feature that a higher advertising effect can be obtained at a remarkably low cost.

On the other hand, from the point of view of the building owner, the existing signboard space can be leased to a shared signboard service provider and used as a profit space. It can relieve the burden of production, increase the aesthetics and residual value of the building, effectively conduct self-advertising such as leasing notices for vacant stores through shared signboards, and generate additional revenue by distributing advertising revenue from shared signboard operators. There are benefits that can be created.

From the point of view of the store owner or franchise franchise head office, the existing store signboard space can be shared with neighboring store owners to be used as a profit space, and it is economically beneficial because there is no need to construct a separate signboard when entering a store, and events, discounts, and menus You can use it for marketing by changing the contents of the signboard as necessary, etc., and you can improve the advertising effect by selecting several nearby signs at the same time or posting your advertisement in a hot place in addition to your signboard. Marketing can be effectively conducted by linking advertisements in mobile apps or indoor advertisements in stores with advertisements on shared signboards, and there is an advantage in that additional revenue can be generated by distributing advertising revenue from shared signboard operators.

On the other hand, from the point of view of local governments or central governments in charge of permitting and permitting signboards and advertisements, it is possible to improve the aesthetics of the city and effectively deliver public service advertisements to residents by inducing shared signboards with significantly improved external aesthetics compared to existing signboards, The effect of revitalizing the local economy can be obtained by supporting the installation of shared signboards by local small businesses and self-employed people.

In addition, in the case of a shared signage manufacturer that supplies shared signage facilities, in addition to simply supplying shared signage facilities to a shared signage service provider, it is possible to collaborate with a shared signage service provider in a way such as rental or lease to generate revenue from shared signage services. A new business model can be implemented.

1 is a conceptual diagram of a shared signboard service according to the present invention.
2 is an example of using a signboard mode of a shared signboard according to the present invention.
3 is an example of using an advertising mode of a shared signboard according to the present invention.
4 is an example of using a digital bulletin board mode of a shared signboard according to the present invention.
5 is a diagram showing the concept of switching the operating mode of a shared signboard according to the type of content displayed in the shared signboard service according to the present invention.
6 is a view showing a horizontal integrated unit and a horizontal/vertical composite integrated unit as an exemplary configuration of a shared signboard according to the present invention.
7 is a network configuration diagram of a shared signboard service system according to the present invention.
8 is an exemplary configuration diagram of a shared signboard operation DB according to the present invention.
9 is an exemplary view of a shared signboard of a multiple building arrangement type according to the present invention.
10 is an exemplary view of a hot place type sharing signboard according to the present invention.
11 is a diagram illustrating a concept of sharing shared signboard units installed in a specific road section and a specific roadside according to an embodiment of the present invention.
12 is a diagram illustrating a concept of sharing shared signage units installed in a plurality of buildings of common properties located in a specific area according to an embodiment of the present invention.
FIG. 13 is a diagram showing an example of a configuration for performing advertisement and marketing by simultaneously using shared signboards for each specific city or region according to an embodiment of the present invention.
14 is an exemplary view of mode conversion of a shared signboard according to the present invention.
15 is a view showing each zone of a building in which a shared signboard according to the present invention is installed.
16 is an explanatory diagram of a shared signboard ID system applicable to a shared signboard service according to the present invention.
17 to 21 are various exemplary views of a digital advertisement mode service of a shared signboard according to the present invention.
22 is an exemplary view of a digital bulletin board service of a shared signboard according to the present invention.
23 is an exemplary view of an indoor-outdoor linked advertisement of a shared signboard according to the present invention.
24 is an example of an O2O advertisement of a shared signboard according to the present invention.
25 is an example of an interactive advertisement of a shared signboard according to the present invention.
26 is an exemplary view of a cultural content advertisement of a shared signboard according to the present invention.
27 is a diagram showing an exemplary configuration for automatically controlling the luminance of a shared signboard to increase customer visibility according to an embodiment of the present invention.
28 is a configuration diagram of a shared signboard unit used in the shared signboard service system according to the present invention.
29 is a conceptual diagram of a fixed S-cell and a dynamic C-cell of a shared signage unit according to the present invention.
30 is an exemplary view of revenue distribution according to a fixed store cell and a dynamic content cell according to the present invention.
31 and 32 illustrate another embodiment in which a computer for controlling content, a store management system, and an operating server of a shared signboard service system according to the present invention are connected.
33 is a conceptual diagram of a shared signboard service system for local target marketing according to the present invention.
34 is a configuration diagram of a shared signboard service system for local target marketing according to the present invention.
35 is an exemplary diagram showing the matching process of the shared signboard service system for local target marketing according to the present invention.
36 to 43 are various exemplary views illustrating cases in which the shared signage unit and digital signage of the present invention are interlocked and matched for local target marketing.

Specific structural or functional descriptions of the embodiments according to the concept of the present invention disclosed in this specification are only exemplified for the purpose of explaining the embodiments according to the concept of the present invention, and the embodiments according to the concept of the present invention may take various forms. It can be implemented as and is not limited to the embodiments described herein.

Embodiments according to the concept of the present invention can apply various changes and have various forms, so the embodiments are illustrated in the drawings and described in detail in this specification. However, this is not intended to limit the embodiments according to the concept of the present invention to specific disclosure forms, and includes all changes, equivalents, or substitutes included in the spirit and technical scope of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram of a shared signboard service according to the present invention.

The shared signage service provider 20 provides a shared signage service by attracting an area and a building to provide a shared signage service, installing a shared signage through facility investment, and establishing a management and operating system.

The tenant or store owner of the area and building where the shared signboard service is provided is a signboard space provider 10, such as a small business owner or self-employed person, who leases or owns a shared signboard installation space. Instead of providing a space for installing a shared signboard to the shared signboard service provider 20, they secure a shared signboard facility without a separate investment cost. In the case of a new building, the building owner or building owner may become the signboard space provider 10, and the building in which the shared signboard is installed may be divided to lease individual stores to tenants or store owners through leasing or the like. In addition, the building owner or building owner has the right to permit or consent even when a shared signboard is installed in an existing building.

The users 30 of the shared signboard service are small businesses and self-employed people in the corresponding area, and are the same as the signboard space providers 10. In addition, in the case of external advertisement, third party advertisers, business operators, etc. may be included in the service user 30, and in the case of public service advertisement or bulletin board function, related public institutions may be included in the service user 30. .

If the service user 30 is a third party who wants to advertise on other people's signboards, he or she must pay a predetermined advertising fee, which generates advertising revenue for the service provider 20 . The service provider 20 uses the advertising revenue to recover equipment investment costs, while distributing and paying a portion of the advertising revenue to the signboard space providers 10 in return for providing the signboard space.

2 is an example of using a signboard mode of a shared signboard according to the present invention.

A shared signage according to the present invention is an integral signage provided by a service provider 20 that supplies a shared signage service. The vertical length of the shared signboard corresponds to the inter-floor space of the outer wall of the building where the sign is mainly installed, and the horizontal length is configured to correspond to the horizontal width of the entire building, so that the entire inter-floor space of the outer wall of the building can be used as a signboard or billboard. .

When a shared signboard is used in a signboard mode, it performs the same role as an existing signboard by providing an image like a normal signboard image by utilizing an area equal to the signboard space allocated for each store. In the case of posting the same signboard video for a certain period of time, the video can be stopped for a certain period of time to protect the LED pixels of the shared signboard, or it can be changed to a signboard of the same store with different contents and colors. However, in the case where different images are temporally provided to the shared signboard, continuous use is possible without these measures.

In the shared signboard of FIG. 2, the size of the signboard space for each store is shown to be the same, but the rental area for each store is different, so the size of the signboard space occupied to post the signboard may be different. The size of the S-cell (S-Cell. Store Cell), which is a signboard space area allocated to , is also provided to correspond thereto.

3 is an example of using an advertising mode of a shared signboard according to the present invention.

When a shared signboard is used in an advertisement mode, it faithfully functions as a billboard by ignoring the space allocated for each store and dynamically allocating space according to the advertisement area. In this specification, from the point of view of individual store owners, other contents other than their own signboards, that is, their own advertisement videos, signboards of other stores or third parties, or advertisement contents are all referred to as advertisement modes. It is also possible to differentiate signboards and advertisements and apply them as a signboard mode and an advertisement mode, respectively.

When using the advertisement mode, different advertisements can be posted for each hour and section. Accordingly, the size of the C-Cell (Content Cell), which is a zone dynamically allocated to each advertisement for a predetermined period of time in the shared signboard, is different for each advertisement. It varies from time to time depending on the area it occupies.

As shown in FIG. 3, when an advertisement of a third party advertiser is posted through the entire shared signboard, which is an integral display panel, the advertising effect is also doubled while the characteristics of the integrated configuration of the shared signboard according to the present invention are maximized. However, unlike this, a number of different advertisements may be posted for each section of the shared signboard, which will be described later.

4 is an example of using a digital bulletin board mode of a shared signboard according to the present invention.

When the shared signboard is used in a bulletin board mode, public information such as election information, life convenience information, and news can be provided by utilizing the shared signboard space. The digital bulletin board mode is an operation mode in which a public information providing subject including a local government providing various kinds of public information including various life information and disaster information, and related organizations, uses a shared signboard.

Here, the signboard mode, advertisement mode, and digital bulletin board mode have been described separately, but in actual use, it is possible to simultaneously perform the signboard function, advertisement function, and digital bulletin board function for each shared signboard section, and the signboard function, advertisement function, and digital bulletin board function for each floor Various changes are possible, such as having the function performed alternately.

5 is a diagram showing the concept of switching the operating mode of a shared signboard according to the type of content displayed in the shared signboard service according to the present invention.

The shared signboard can basically alternately operate in (digital) signboard mode, (digital) advertisement mode, and digital bulletin board mode. That is, in normal times, a shared signboard operates in a digital signboard mode that functions as a signboard for an individual store, and operates in a digital advertisement mode that exposes advertisements of third party advertisers according to scheduling information, or a subject providing public information It can operate in a digital bulletin board mode that exposes various public information provided.

The digital signage mode is an operation mode in which store owners, including store owners, small business owners, self-employed people, etc., use a shared signboard as a digital signage to display their trade name and trademark. Contents including, etc. may be displayed in a predetermined area of a shared signboard together with a trade name, a trademark, and the like.

In the case of the digital advertisement mode and the digital bulletin board mode, in addition to basically displaying advertisement contents or public information contents, signboard-related information such as a store name and trademark where the billboard is located may be displayed together with the advertisement contents. Unlike dedicated billboards such as conventional billboards, since the shared signboard according to the present invention is basically a concept of integrating and operating signboards of each store as an integral unit, information related to the signboard of the store where the billboard is located in a part of the shared signboard in any mode It is desirable to operate so that it is possible to display.

6 is a view showing a horizontal integrated unit and a horizontal/vertical composite integrated unit as an exemplary configuration of a shared signboard according to the present invention.

The horizontal integrated unit and the horizontal/vertical composite integrated unit illustrated in FIG. 6 are only examples, and the appearance of the shared signboard applicable to the present invention is not limited thereto, and the shared signboard covers the entirety of one or more walls of a specific building. It may be formed to have a specific shape on one or more wall surfaces.

7 is a network configuration diagram of a shared signboard service system according to the present invention.

The shared signboard service system includes a shared signboard unit 100 having a predetermined size corresponding to a plurality of individual signs (Note: only one shared signboard unit is shown for explanation purposes), each building in which the shared signboard unit 100 is installed, or A content control computer 200 that stores content to be displayed by the shared signage unit 100 provided for each floor and supplies the content to the shared signage unit 100 according to a display schedule, contents such as signboard images, advertisement images, and other bulletin board images and a shared signage operation server 400 that stores and edits display schedules and supplies completed contents and display schedules to the computer 200 for content control.

Between the content control computer 200 and the shared signboard unit 100, a plurality of display controllers 250 for controlling the display of the shared signage unit 100 for each predetermined physical section according to instructions from the content control computer 200 is inserted, and the shared signage unit 100 and/or the display controller 250 are provided with a networking function for supporting wired or wireless communication with the computer 200 for content control.

A database 450 for storing data such as content used in the operation server 400, display schedule, shared signboard ID, and cell structure is provided to the operation server 400. The operation server 400 also receives various public information such as weather information, environmental information, traffic information, disaster information, and CCTV image information in connection with the open public data system 500 provided by the government, local governments, and public offices, and shares the signage unit. (100) can be provided.

The content control computer 200 is linked with the store management system 300 of each store to provide various information such as information on the number of empty seats for each store, number of waiting people, event information, campaign information, business hours information, and CCTV video information in the store. It can be secured and processed to be displayed through the shared signage unit 100. This information processing process may be directly implemented in the content control computer 200, but the information obtained from the store management system 300 is sent to the operation server 400 through the content control computer 200 and processed into image information. Processed image information and related schedules may be sent back to the computer 200 for content control.

The store management system 300 may be implemented in a form in conjunction with or including a POS system in a store. In addition, an information input web application server (WAS) for registering signboard operation information and advertisement content information input through the store management system 300 to the operation server 400 may be additionally provided.

The store management system 300 connected to the POS of the store is connected to the computer 200 for controlling contents arranged for each store and provided for each building or floor, so that data transmission between the store management system 300 and the operation server 400 is performed. It is performed through the computer 200 for content control, and all the data of each store management system 300 necessary to provide the shared signboard service is managed and stored in the remote operation server 400 and the operation DB 450. It is preferable that the content control computer 200 for performing these functions is a server-class computer, and the store management system 300 is a personal PC provided for each store.

If the store is a franchise store, the affiliate data system 600 of the head office connected to each store management system 300 and the operation server 400 of the present invention can be linked, and in this case, event information, campaign information, etc. for each store can be linked. It is provided to the operating server 400 and may be used for image information processing. In addition, various information such as information on the number of empty seats for each store and information on the number of people on standby may be transmitted to the operation server 400 through the affiliate data system 600 instead of the computer 200 for content control.

The shared signboard operation server 400 integrates and manages the shared signboard operation service system, and has functions such as account management, signboard management, information management, content management, statistics management, settlement management, and the like. In addition, an information data generation system equipped with a public API interworking module and a web crawler can be added between the open public data system 500 and the operation server 400 to bring data from the open public data system 500. In addition, a data integrity verification system for periodically checking the data of the information data generation system to maintain data integrity and to report and correct data errors can be connected to the information data generation system.

In addition, the advertising content operating system that registers the advertising content to be displayed on the shared signboard, the advertiser, and the advertising schedule in the operating server 400 in conjunction with the advertising agency system, the advertising content scheduled in the operating server 400, sources of public information, and A content download web application server used to download the schedule to the computer 200 for content control, an advertising content storage for storing multimedia content such as videos and images that are advertising sources, and the like may be additionally provided.

In addition, a web application server (WAS) for a reporting system that transmits the status of the shared signage service system, content display status information, etc. to the reporting system included in the operation server 400 or separately provided, analyzes the results of content operation and reports statistics A log analysis system or the like that generates and transmits errors of the shared signage system to the reporting system may be additionally provided.

8 is an exemplary configuration diagram of a shared signboard operation DB according to the present invention.

Various data used for the operation of the shared signage service system are managed by the operation DB. This data is, for example, data on the physical installation location of the shared signage, such as building data, wall data, and floor data, in addition to data on the shared signage unit. Wow, occupant-based cell (S-cell) data, store owner (lessee) data, landlord (lessor) data, signboard space provider data, advertising content-based cell (C-cell) data, advertiser data, advertising content data, advertiser It includes data about advertisement contents, such as campaign data, advertisement publication data, advertisement account data, and billboard price rating data.

Building data, wall data, and floor data include information such as specific locations and sizes of buildings, walls, and floors where shared signboards are installed, and are all distinguished through individual IDs, which will be described later.

Shared signage unit data includes communication method, operation status, operation time, installer information, display controller information, etc. in addition to size information such as height and width of the signboard. Shared signage S-cell data includes physical cell units assigned to individual stores. information, and the shared billboard C-cell data includes content cell unit information of billboard or advertising content. S-cell data includes information such as the height and width, resolution, start point, and end point of the corresponding S-cell in addition to the S-cell ID and affiliated unit ID. C-cell data includes information corresponding to the S-cell and C-cell data Information such as cell exposure price (ie, advertisement unit price), grade for calculating advertisement unit price, content publication date, and start and end times is additionally provided.

In particular, in the C-cell data, even when the advertisement mode is applied, a space for performing the function of a small signboard for the store, providing business information such as business hours and the number of people on standby, or providing public information (distinguished at the bottom of each signboard in FIG. 5) space reference) may be additionally included, and when information applied to a distinction space is provided in the form of a widget, information such as the display area, height, and width of the corresponding widget may be included.

Since the specific types of the remaining data can be understood by referring to the description of FIG. 8, detailed description thereof will be omitted.

Hereinafter, various types of signboards or advertisements that can be provided through various modes of the shared signboard service system according to the present invention will be described by categorizing them into several categories.

First, in the case of "signboard type", the unique trade name or trademark of each store is displayed, but each trade name or trademark is listed in a uniform manner according to a predetermined format as much as possible.

Next, in the case of the "general type", only one advertisement is applied to the entire shared signage unit to advertise a single or multiple contents of a single advertiser, and the same trade name or trademark is repeatedly displayed or different images are displayed at the same time by a certain area way.

Next, in the case of the "local type", it is an advertisement for small and medium-sized business advertisers such as local small business owners or self-employed people, and several advertisers display their own advertisement images, trade names, or trademarks by dividing a shared signboard area.

In addition, in the case of "public interest type", public service announcements or other public information provided by local governments, the central government or public institutions are provided on at least part of the shared signboard,

In the case of "cultural type", cultural contents such as various kinds of music, videos, and works of art are provided over at least a part of a shared signboard, preferably over the entire shared signboard.

In any case, the trade name or trademark of the sign space provider's own storefront at all times in part of the shared signage area, even while placing third-party advertisements for the purpose of complying with signage or advertisement-related regulations or in consultation with the signage space provider. It has already been described that it can be displayed to maintain the signboard function.

Now, various operating methods for more effectively utilizing the shared signage according to the present invention will be described.

First, Figure 9 is an exemplary view of a multiple building arrangement type shared signboard according to the present invention.

9 is a case in which the space display function is expanded by interlocking the shared signboard units provided in a plurality of buildings, and by linking the display operations of the shared signboards installed on the outer walls of a plurality of buildings that are spatially adjacent to one another through the shared signboards of the plurality of buildings. Large advertisement contents can be displayed, and through this, the immersion of customers watching advertisements can be greatly increased.

Another example of effectively utilizing the shared signboard according to the present invention may include the hot-place type shared signboard shown in FIG. 10 . An example of spatially extending the building-linked advertisement form in FIG. 9 is the hot place sharing signboard shown in FIG. 10 . This is a case of installing and operating a shared signboard in a hot place with a large floating population by region. Large roadside buildings, buildings on both sides of the road facing each other, and buildings facing each other at the intersection are linked together to display dynamic advertising contents that interlock with each other or super-large advertisements. In the case of displaying content, the advertising effect may further increase immersion. For example, when displaying dynamic advertising content that interlocks with each other by linking shared signage units of two or four buildings facing each other, the advertising effect and immersion can be remarkably improved through appropriate spatial arrangement of the shared signage units. do. Exciting advertisement contents such as horse racing, automobile racing, and sports are suitable as advertisements suitable for interlocking with such horizontal signboards.

11 is a diagram illustrating a concept of sharing shared signboards installed on a specific road section or a specific roadside according to an embodiment of the present invention.

Conventionally, large-screen advertisements could be seen through billboards in the form of LED display boards individually installed in large buildings along the roadside, but there is a difference from the embodiment of FIG. 12 . In the case of the embodiment of FIG. 12, instead of installing a separate large LED signboard for large-screen advertisements, a plurality of shared signboard units installed to perform a signboard function are systematically linked to display only the shared signboard units necessary for displaying advertisements. This is because the advertising effect can be maximized while cost is reduced because it has the advantage of obtaining an advertising effect such as a large electric signboard spanning hundreds or thousands of meters by driving the .

12 is a diagram illustrating a concept of sharing shared signboards installed in a plurality of buildings with common properties located in a specific area.

When common signboards are installed in a plurality of buildings having certain common properties in a specific area, such as a building in which a specific franchise cafe is located or a building in which a specific mart is located, the same or Associated advertisements may be displayed.

FIG. 13 is a diagram showing an example of a configuration for performing advertisement and marketing by simultaneously using shared signboards for each specific city or region according to an embodiment of the present invention.

The embodiment of FIG. 13 is a more expanded concept of the embodiment of FIG. 12, as in the case of displaying the same public service advertisement at the same time on shared signboards installed in a plurality of buildings of the government and local governments scattered across the country, It shows that advertisements or campaigns can be performed more effectively by linking shared signboards installed in buildings with common attributes. Such an embodiment can be effectively used in the case of public campaigns, various election campaigns, and the like.

14 is an exemplary view of mode conversion of a shared signboard according to the present invention.

The characteristic that the shared signboard according to the present invention is operated differently from the existing large electric signboard is clearly revealed in that the mode is switched using the difference in business hours for each store.

The shared signboard according to the present invention focuses on the idea of faithfully performing the functions of a basic signboard and lending the signboard to other stores in terms of utilizing idle resources at a time when the function of the signboard is unnecessary or less necessary. It is an idea to share signboards with each other by lending idle signboards to each other.

In FIG. 14, if the business hours of store A are from 9:00 to 22:00, the S-cell section occupied by store A among the areas of the shared signboard displays the signboard video of store A during the business hours, but the business hours are over. From 22:00 to 3:00 the next day, a sign image of store B operating during that time can be displayed. Similarly, in the case of store B, which is open from 18:00 to 3:00 the next day, from 9:00 to 16:00, which is an idle time, the signboard video of store A can be displayed in the S-cell section occupied by store B, and the two stores During the time zone from 4:00 to 9:00 when both stores are closed, the S-cells of the two stores can be used for displaying advertisements for third parties.

This method can be similarly applied between two stores with different closed days for each day of the week. For example, on every Monday when store A is closed, store B can share the shared signboard of the corresponding S-cell section, and store B is closed on every Saturday. , On Sunday, store A can share the shared signboard of the corresponding S-cell section.

If a certain S-cell section is used to display the signboard of the store, the S-cell is defined to operate in signboard mode, and the S-cell used to display contents other than its own signboard, such as signboards or advertisements of other stores It will be defined that it operates in an advertisement mode. According to this definition, the concept of sharing a signboard of the present invention can be said to be that while a predetermined section of a shared signboard does not operate in a signboard mode, it is switched to another person's signboard or an advertisement mode for oneself or another person's advertisement. That is, while the shared signboard is switched to the advertisement mode, it can be said that the signboard is shared with an adjacent store owner or a third party advertiser.

15 is a view showing each zone of a building in which a shared signboard according to the present invention is installed.

The shared signboard according to the present invention may be installed on the exterior wall of a specific floor of a building, installed only in a specific exterior wall area, or installed throughout a specific exterior wall. If the shared signboard is composed of a transparent electric signboard, it can be installed on a glass outer wall as well.

It is possible to identify each shared signboard for each installation location of the shared signboard, and for this purpose, it is efficient to assign and manage IDs as identifiers to each building, wall, floor, and shared signboard.

16 is an explanatory diagram of a shared signboard ID system applicable to a shared signboard service according to the present invention.

The shared signboard ID system applied to the present invention essentially consists of ID a for each building, ID b for each wall of the outer wall of the building, ID c for distinguishing each floor of the building, ID d assigned to each shared signboard unit, and other adjacent Separate additional IDs may be allocated for surrounding buildings and their walls. On the other hand, even if the shared signboard unit is discontinuous or smaller than the entire horizontal width of the building, it is preferable to allocate and manage a separate non-installed ID x in the wall space of the building where the shared signboard unit is not installed.

This ID assignment method not only facilitates intuitive location identification by providing IDs to shared signboards in accordance with the geographical location or administrative address system of buildings, walls, and signboards, but also matches data between each shared signboard ID and other operational DB data. By facilitating, despite the complex building location and structure, the shared signage service can be provided smoothly.

Hereinafter, specific examples of using a shared signboard according to the present invention in a digital advertisement mode will be described with reference to FIGS. 17 to 21 . It is assumed that the places shown in FIGS. 17 to 21 are the same stores consisting of a pharmacy, a bank, and a hospital from the left.

Referring to FIG. 17, the advertising mode is performed in such a way that a central store that has not closed its business uses the signboard areas of closed stores adjacent to it as a billboard to promote events such as discount events, see FIG. 18. , the hospital signboard on the right operates in a signboard mode during business hours, and the signboards on the left and in the middle operate in an advertisement mode displaying advertisements for other stores outside of business hours.

In this way, the shared signboard according to the present invention is configured to change the displayed content by time and season. According to this configuration, a single or multiple entities change the business type of a store according to breakfast, lunch, dinner, season, etc., and display a trade name or advertisement corresponding to the changed business type on a shared signboard to maximize the efficiency of store use and further Small capital start-ups can be supported. On the other hand, when the same store sharing the kitchen changes in time, the menu provided by the store where the business has changed and the video information of the shared kitchen are additionally displayed so that users can easily recognize the change in business type. Signage content can also be configured.

19 is a configuration in which signboard areas of stores corresponding to non-business hours are used as an advertisement mode to display signboards or other advertisement contents of other stores in the corresponding area. This is a configuration in which signboards or other advertising contents of other stores in the corresponding area are displayed by switching to . When the business of each store is closed (FIG. 19), the information of each store that provided the corresponding signboard area in advertisement mode is not displayed, but when each store is open (FIG. 20), while advertisements for other stores are in progress There is also a difference in that small signboard information of each store that provided the corresponding signboard area in advertisement mode is displayed at the bottom. Such small signboard information may be provided as a widget set in a predetermined standard, and necessary information for this should be included in an operating DB linked to an operating server.

21 is a configuration for running advertisements for a corresponding event and participating stores using a shared signboard during a discount event period in a specific commercial district. It is noteworthy that using shared signboard advertisements, even small business owners or self-employed people who have difficulty installing existing signboards on the exterior wall because their store is located inside the building have the opportunity to advertise on the exterior wall of the building where their store is located. Through this, the location or movement of the internal store, which cannot be grasped from the outside, is displayed in the form of a map through a shared signboard and a shared signboard app (Note: a dedicated app to support various functions of the shared signboard), significantly increasing the customer inflow rate. It is also possible to increase

22 is an example in which a shared signboard is used in a digital bulletin board mode, and is configured to provide various life convenience information linked to public data. In addition to simple life information, it can be used to display public service campaigns, missing children, real-time news, etc. In the case of a donation campaign, real-time donation counting information can be displayed to actively encourage participation. Even in this case, small signboard information of each store owner who provided the signboard area in the digital bulletin board mode may be displayed at the bottom of the shared signboard.

23 is an exemplary view of an indoor-outdoor linked advertisement of a shared signboard according to the present invention. FIG. 23 shows a situation in which self-advertisement is displayed instead of a signboard by switching between a signboard mode and an advertisement mode in a store on the left of three stores. The indoor advertisement and the outdoor advertisement operate in conjunction so that the advertisement image displayed on the display installed inside the store is identically displayed in the section of the outdoor shared signboard. However, for this purpose, as described in FIG. 7, the affiliate data system 600 of the head office connected to each store management system 300 and the operating server 400 of the present invention are operated in conjunction with each other, and the indoor advertisement contents of each store are affiliated. It is provided to the operation server 400 through the data system 600 or the computer 200 for content control, and needs to be configured and scheduled as outdoor advertising content.

24 is an example of an O2O (online to offline) advertisement of a shared signboard according to the present invention. 24 shows an example in which an advertisement displayed on a mobile app online is equally displayed in a predetermined section of a shared signboard that is viewed as an offline medium to viewers, or content associated with an advertisement of a mobile app is displayed in a predetermined section of a shared signboard. .

In such an environment, it is possible to make purchases and reservations through a mobile app, and for this purpose, information such as the menu, price list, waiting list, number of empty seats, etc. of the store is displayed in the store section of the shared signboard as well as the mobile app. can be displayed. To this end, the store management system 300 of FIG. 7 provides information such as menus, price lists, waiting numbers, and the number of empty seats to the operating server 400, and the affiliate data system 600 connected to the operating server 400 is mobile. An environment that supports tasks such as real-time ordering and vacant seat reservation in conjunction with the app may be provided.

Also, for example, information on real-time reviews and ratings of users who have visited a corresponding store may be exposed on a shared signboard. It is possible to provide more differentiated shopping information to potential customers by linking a mobile app that can upload customer reviews and ratings for products or services, an affiliate data system, and a shared signboard service operation server, and evaluate customer reviews. Various marketing may be conducted, such as holding an instant event such as a photo contest or a photo contest on a shared signboard.

25 is an example of an interactive advertisement of a shared signboard according to the present invention.

25 shows an example in which a specific advertisement, such as a discount event by time, is displayed in a predetermined section of a shared signboard according to store operation conditions. Conventionally, event information, which was previously carried out through a separate post or flyer, can be delivered more effectively through a shared signboard, and through the QR code included in the advertising content displayed on the signboard, access to the mobile app of the user terminal or O2O marketing can be conducted, such as taking a QR code and/or image requested by a mobile app from advertising content displayed on a billboard and sending it to a mobile app.

In this way, it is possible to simply obtain responses to advertisements by incorporating IT technology, and to provide interactive advertisements by adjusting advertisement content schedules according to trends in responses to advertisements. When an order or reservation is received, the response to the event can be processed in real time, as well as the effect of the event can be measured.

Although not shown, one or more cameras may be installed in a predetermined area on a shared signboard to obtain information of potential customers watching a signboard video or advertisement of a shared signboard, and a predetermined number of passers-by avatars, characters, etc. It is also possible to raise awareness of the shared signboard service through interactive and emotional communication with passers-by, such as generating multimedia contents and exposing them on a shared signboard.

In addition, for example, it provides real-time vacant seat information on a shared signboard, displays contents that support real-time group purchases such as seat filling discounts, and displays a QR code for reservation, allowing potential customers to use the mobile app. It may be configured to perform event marketing, such as taking a picture of this QR code and inducing access to the corresponding store homepage.

Meanwhile, information such as the number of potential customers, advertisement viewing time, and advertisement viewership obtained through various interactive communications can be used to adjust advertisement content schedules, measure advertisement effects, set advertisement fees, and distribute advertisements.

26 is an exemplary view of a cultural content advertisement of a shared signboard according to the present invention. This is an example in which a shared signboard according to the present invention is configured to perform a public interest function as a means of providing street cultural content displaying natural scenery, works of art, creative works, and the like. Even while performing a kind of digital bulletin board function that displays cultural contents, small signboard contents of stores occupying the shared signboard space are displayed at the bottom of the shared signboard, paying the price for sharing the signboard and at the same time making passersby pay attention to the signboard of the corresponding store. can provide an opportunity.

27 is a diagram showing an exemplary configuration for automatically controlling the luminance of a shared signboard to increase customer visibility. During the daytime when external light such as sunlight is strong, the content of the shared signboard is not well recognized by users due to external light, so the luminance may be increased, and conversely, the luminance may be slightly lowered in the evening. As a specific configuration for this, an illuminance sensor is additionally installed to detect the illuminance near the shared signboard, adjust the luminance of the shared signboard according to the detected illuminance, or preset a luminance value for each time period and share it according to the set value. You can also adjust the luminance of the sign.

28 is a configuration diagram of a shared signboard unit used in the shared signboard service system according to the present invention.

The shared signage unit (Unit) is composed of, for example, a vertical height set to 1.5m to correspond to the space between floors of the building, and a horizontal length set to correspond to the horizontal width of the building. A shared signboard unit in the form of a large LED signboard may be configured in the form of a composite of a plurality of small displays, and an individually controllable and physically divided display unit is referred to as a cell. A plurality of shared signage units may be mounted for each floor and for each front and side wall of a building. In this case, the shared signage unit refers to a unit in which content displayed by a control computer is independently controlled. One or more display controllers for display control are allocated to one shared signage unit for each section, but the display controller is merely a function of physically controlling the display and is not related to content control.

29 is a conceptual diagram of a fixed S-cell and a dynamic C-cell of a shared signage unit according to the present invention.

In the present invention, as an aggregate of one or more cells, there are S-cell and C-cell as terms distinguished according to predetermined functions. S-Cell is an abbreviation of Store Cell, and means a cell in an area displaying a unique signboard for each store. In other words, the space secured as the signboard area for each store becomes the size of the S-cell for that store. It is assumed that each store provides an S-cell section or area for a shared signboard service. C-Cell is an abbreviation of Content Cell, which means a cell in an area displaying advertisement content, and the size of C-Cell is dynamically determined according to each advertisement area. The size of the C-cell is irrelevant to the size of each store's provision section or area, and is determined only by the displayed advertisement or post content.

In FIG. 29, when four stores are arranged on one side of a building, four S-cells are arranged in one shared signboard unit corresponding to them. The S-cell is a signboard area for each store, and its size is usually proportional to the size of the store, and is a standard for displaying a signboard image during signboard mode operation.

On the other hand, one or more C-cells are allocated without limitation according to the number of advertisements displayed on one shared signboard unit. 14 illustrates C-cells allocated to different sizes to display advertisement contents of different areas.

30 is an exemplary view of revenue distribution according to a fixed store cell and a dynamic content cell according to the present invention.

For example, if 4 S-cells (note: the size may be the same or different) are placed in one shared signage unit and display 3 advertisements, the C-cells will occupy each advertisement area. set to three according to In this case, only one advertisement may be allocated to one S-cell, such as S-cell a and S-cell d, but a plurality of advertisements may be allocated to one S-cell, such as S-cell b and c. Accordingly, only a portion of C-cell a is allocated to S-cell a, and the remaining portion of C-cell a and a portion of C-cell b are allocated to S-cell b. Similarly, the remaining part of C-cell b and part of C-cell c are assigned to S-cell c, and the remaining part of C-cell c is assigned to S-cell d.

As shown in Table 1, distribution of advertising revenue for each S-cell is made up of an area ratio of C-cell advertisements allocated to each S-cell. For example, if the advertising exposure unit price of C-cell a is 2 million won, 50% of the revenue is allocated to S-cell a to which 50% of C-cell a is allocated, and the remaining 50% of C-cell b is allocated to S-cell. 50% of the revenue is allocated to b. Since the ad impression unit price of C-cell b is 100, 70% of the revenue is allocated to S-cell b, which is allocated 70% of C-cell b, and the revenue is allocated to S-cell c, which is allocated the remaining 30% of C-cell b. 30% of is allocated.

As an occupant or owner of the S-cell, small business owners or self-employed persons with the right to share revenue will receive a distribution of revenue from advertisements displayed in all C-cells set up within the S-cell section, which is the share sign service provider's share of the total advertising revenue. It can be determined by the amount excluding investment cost, operating cost, and predetermined profit.

The unit price of advertisement exposure is affected by the size of the shared signage unit where the advertisement is displayed, the location of the S-cell, the advertisement time slot, whether there are events, the advertisement viewership, etc. Also, for the same S-cell, the reference amount for advertising revenue distribution may vary according to time zones.

Nevertheless, fixed S-cells and dynamic C-cells are distinguished as above, and advertisement revenues generated by changing the time zone in all C-cells set within each S-cell period are calculated according to the area ratio of each advertisement. The method of allocating to the revenue share holder has the advantage of facilitating revenue distribution by technically automating while automatically considering factors that affect advertising efficiency, such as the location of the S-cell, advertising time period, and whether there are events. .

On the other hand, advertisers can select only the size of the C-cell according to the advertising area, enter into a shared advertisement contract, and delegate the selection of the S-cell location where the advertisement will be displayed to the shared signboard service provider. A sharing advertisement contract may be concluded by specifying the location, number, and interval of the S-cell(s) where advertisements are to be displayed. Such an S-cell selection option may be reflected in determining an advertising cost of a corresponding advertisement.

On the other hand, in order to determine the advertising unit price, advertisement viewership rating information by time and period is aggregated for each shared signboard unit, and the operating server provides the information to an advertiser terminal (not shown) and conducts an online auction for advertisement posting.

31 and 32 show another embodiment of connecting the content, control computer, store management system and operation server of the shared signboard service system according to the present invention.

In the case of FIG. 31, unlike the case shown in FIG. 7, the store management system 300 connected to the POS 350 of the store operates without connection to the computer 200 for content control. Data transmission, such as store operation information and self-advertisement or marketing information, between the store management system 300 and the remote operation server 400 arranged for each store is directly performed mutually through the web application server 320, and the advertisement or bulletin board Data transmission is performed between the content control computer 200 and the remote operation server 400 installed for each building or floor through a separate web application server 220 that performs functions such as transmission and simulation of content data or schedule data. do.

All the data of each store management system 300 necessary to provide the shared signboard service is managed and stored in a remote operation server 400 and a database (not shown), and download and display of content and schedule data is performed on a remote operation server (DB ) and the computer 200 for content control, so the store management system 300 does not get involved, so the overall system operation efficiency is improved. It is preferable that the content control computer 200 for performing these functions is a server-class computer, and the store management system 300 is a personal PC provided for each store.

Unlike this, in the case of FIG. 32, the content control computer 200 and the store management system 300 that transmit and manage advertisement content and advertisement schedule data with the operation server 400 are inside the contents control PC 700 located in each store. It is an integrally installed form. Since the content control PC (700) of each store performs all of the store management tasks, advertisement content, schedule data transmission, and management tasks, there is no need to install a separate content control computer or server for each building or floor (of course, additional content control It is possible to install servers for each building or floor for integrated management), and self-produced advertising content for each store can be displayed directly on the shared signboard’s own area, and only during the time period agreed with the shared signboard service provider to display other people’s advertisements. By switching the shared signboard to an advertisement or bulletin board mode, there is a feature that the shared signboard can be used more independently.

33 is a conceptual diagram of a shared signboard service system for local target marketing according to the present invention, and FIG. 34 is a configuration diagram of a shared signboard service system for local target marketing according to the present invention.

First, the shared signage service system for local target marketing of the present invention is connected to at least one digital shared signage unit 100 installed outdoors, such as an outer wall of a building, and the digital shared signage unit 100 by wire or wirelessly, and is connected to the inside of a building. It is configured to include a plurality of digital signage 700 installed indoors such as a store or an inner wall.

Here, the digital signage 700 is a display device (TV, monitor, LED display board, other display device, etc.).

The local target marketing platform is shared and used by stores (small business owners, self-employed persons, small businesses, general businesses, etc.) located in the area (outdoor or indoor) where the digital shared signage unit and digital signage are installed, and the type of business between the stores, Contents that are determined to be overlapping, competitive, or similar industries (or products or services) by checking product or service attribute data in advance are excluded from simultaneous exposure, and on the other hand, in the case of related industries, products, or services that can be sold in conjunction (e.g., ophthalmology- Opticians - eye health vitamins - eye health equipment) should be exposed simultaneously or sequentially.

That is, the local target marketing system according to the present invention links the outdoor digital shared signage unit 100 and the indoor digital signage 700 to promote store and building owners, expose marketing content, and other stores and other companies' content. It effectively exposes contents for various purposes such as exposure, public/public interest contents, life culture contents, and media art.

35 is an exemplary diagram showing the matching process of the shared signboard service system for local target marketing according to the present invention.

According to an embodiment, the shared signboard service system for local target marketing of the present invention is installed outdoors, shared by a plurality of stores, and is equipped with a digital display function to display a number of images including signboard images, advertisement images, and bulletin board images. One or more sharing signage units 100 are provided to divide and display the contents of each display area.

In addition, a plurality of digital signage 700 that is distributed and installed in various locations indoors and displays a plurality of contents divided and displayed by device in conjunction with the shared signage unit 100 in conjunction with the shared signage unit 100 is provided

In addition, a plurality of contents to be displayed in each of the shared signage units 100 and the digital signage 700 are stored, and content matching a display schedule and predetermined exposure or exclusion property conditions is transferred between the shared signage unit and the digital signage unit. A computer (200, see FIG. 7) for controlling contents selectively provided by Niji is provided.

In addition, the shared signboard service system further includes an operating DB 450 for storing and managing various data.

Here, the data is data on the physical installation location of the shared signage unit 100 and the digital signage 700 including building data, wall data, and floor data; Data on signage space providers including occupant reference cell (S-cell) data, store owner (tenant) data, and landlord (lessor) data; data about advertising content, including advertising content reference cell (C-cell) data, advertiser data, advertising content data, advertiser campaign data, advertising publication data, advertising account data, and billboard price rating data; And by determining whether overlapping, competing, similar or related affiliates between stores sharing content are selectively dispersed and displayed on the shared signage unit 100 and digital signage 700, type, product, and service attribute data for display include

The operation DB 450 may be at least one or more DBs including various types of data described above.

For example, the operating DB 450 includes a category DB 451, a product/service DB 452, a store/building information DB 453, a digital signage information DB 454, and a shared signage unit information DB 455. ) can be.

In addition, the operation DB 450 includes a property DB 456 for each shared signage unit generated by extracting properties for each shared signage unit 100 or digital signage 700 from the various DBs 451 to 455, digital A property DB 457 for each signage and a property DB 458 for each content may be further included.

In addition, the category, product, and service attribute data include IDs for each outdoor shared signage unit 100 and indoor digital signage 700. (eg, ID-#nn, C-cell #nn, DS# nn)

As an example, the ID consists of ID a for each building, ID b for each wall of the outer wall of the building, ID c for distinguishing each floor of the building, and ID d allocated for each shared signage unit 100 and digital signage 700, , The shared signage unit 100 is discontinuous or the size of the shared signage unit 100 is smaller than the entire horizontal width of the building, so that a separate non-installed ID x is allocated and managed even in the wall space of the building where the shared signage unit 100 is not installed It can be.

In addition, the preset exposure exclusion attribute condition is based on the type of industry, product, service, location, or installation type attribute data, in the surrounding space where the digital signage 700 of a specific ID is installed, duplication, competition, similar stores (or products, If there are multiple services), do not simultaneously or consecutively expose content related to overlapping, competing, or similar stores (or products or services) on two or more digital signage 700, including the digital signage 700 of the specific ID. and the content control computer (200, see FIG. 7) selectively displays content that matches the preset exposure exclusion attribute condition for each digital signage 700.

That is, content related to duplication, competition, or similar stores (or products or services), which may cause mutual halving of sales, should not be exposed to the digital signage 700 at the same time (refer to the example below).

Example) Excluding simultaneous exposure of “▲▲ Black Pork Pork Belly” and “■■ Pork Specialty Store” in “○○ Pork Lid Pork Belly” stores

Excluding simultaneous exposure of “○○ Pork Lid Samgyeopsal” and “■■ Pork Specialty Store” in “▲▲ Black Pork Pork Belly” stores

Excluding simultaneous exposure of “○○ Pot Lid Pork Belly” and “▲▲ Black Pork Belly” in “■■ Pork Specialty Store” stores

On the other hand, the preset exposure attribute condition is based on the type of industry, product, service, location, or installation type attribute data, in the surrounding space where the digital signage 700 of a specific ID is installed, overlapping, competing, similar stores (or products, services ) If there are a number of related stores capable of linked sales, content related to the related store (or product or service) is simultaneously or continuously displayed on two or more digital signage 700 including the digital signage 700 of the specific ID. It is set to be exposed, and the content control computer (200, see FIG. 7) simultaneously or continuously displays the content that matches the preset exposure property condition for each digital signage 700.

That is, content related to related stores (or products or services) capable of linked sales, rather than overlapping, competing, or similar stores that can mutually increase sales, is exposed to the digital signage 700 simultaneously or continuously. (Example below reference)

Example) Simultaneous or linked exposure of contents such as “optician’s advertisement”, “eye health vitamins”, and “eye health equipment” on “○○ Bright Eye Clinic”

Simultaneous or linked exposure of contents such as “○○ Bright Eye Eye Clinic”, “Eye Health Vitamins”, “Eye-related Health Devices”, “Contacts Lenses”, and “Glasses Frames” in “▲▲ Top Optician Store”

Simultaneous or linked exposure of contents such as “organic shampoo”, “anti-hair loss agent”, “hair nutrients”, “hair health products”, and “beauty products” in “■■ Hair Shop”

36 to 43 are various exemplary views illustrating cases in which the shared signage unit and digital signage of the present invention are interlocked and matched for local target marketing.

Matching exposure according to the present invention, as described above for effective local target marketing, provides digital signage with content that matches preset exposure attribute conditions or exposure exclusion attribute conditions based on industry type, product, service, location, or installation type attribute data. Each (700) is matched and exposed.

That is, the industry, product, service, location or installation type attribute is defined for each digital signage 700, and based on the defined industry, product, service, location or installation type attribute data, a base for effective local target marketing Content that matches the set exposure attribute condition or exposure exclusion attribute condition is matched to the digital signage 700 of a specific ID and exposed.

At this time, FIGS. 36 to 40 illustrate a case in which an individual cell (C-cell) of the shared signage unit 100 is driven in conjunction with one or more individual digital signage 700, and FIGS. 41 to 43 share A case in which an individual cell (C-cell) of a signage unit is driven in conjunction with one or more grouped digital signage 700 is exemplified.

Thus, through the present invention, simultaneous exposure between overlapping, competing, and similar stores (or products and services) located in the surrounding area is excluded, and related stores (or products and services) capable of linked sales are simultaneously or linkedly exposed to sales between stores. This mutually promoting local target marketing can be performed.

Claims (12)

One or more shared signage units that are installed outdoors, shared by a plurality of stores, and equipped with a digital display function to divide and display a plurality of contents including signboard images, advertisement images, and bulletin board images by display area;
At least one digital signage that is distributed and installed in various locations indoors, and displays a plurality of contents divided and displayed by device in conjunction with the shared signage unit in conjunction with the shared signage unit; and
Content control for storing a plurality of contents to be displayed in each of the shared signage units and digital signage, and selectively providing content matching a display schedule and preset exposure or exclusion property conditions to the shared signage unit and digital signage. including a computer,
A shared signage service system for local target marketing. The method of claim 1,
The shared signboard service system further includes an operating DB for storing and managing various data,
The data is
data regarding the physical installation location of shared signage units and digital signage, including building data, wall data, and floor data;
Data on signage space providers including occupant reference cell (S-cell) data, store owner (tenant) data, and landlord (lessor) data;
data about advertising content, including advertising content reference cell (C-cell) data, advertiser data, advertising content data, advertiser campaign data, advertising publication data, advertising account data, and billboard price rating data; and
Including industry, product, and service attribute data for selectively distributing and displaying on shared signage units and digital signage by identifying overlapping, competing, similar, or related affiliated industries between stores sharing content,
A shared signage service system for local target marketing. The method of claim 2,
The industry, product, and service attribute data include IDs for each outdoor shared signage unit and indoor digital signage,
The ID consists of ID a for each building, ID b for each wall of the outer wall of the building, ID c for distinguishing each floor of the building, and ID d allocated for each shared signage unit and digital signage. Since the size of the shared signage unit is smaller than the entire width of the, a separate uninstalled ID x is allocated and managed even in the space on the wall of the building where the shared signage unit is not installed.
A shared signage service system for local target marketing. The method of claim 3,
The preset exposure exclusion attribute condition is,
Based on the type of business type, product, service, location, or installation type attribute data, if there are multiple overlapping, competing, or similar stores (or products or services) in the surrounding space where the digital signage of a specific ID is installed, the digital signage of the specific ID It is set not to simultaneously or consecutively expose content related to duplication, competition, or similar stores (or products or services) in two or more digital signages, including
The content control computer selectively displays content matching the preset exposure exclusion attribute condition for each digital signage,
A shared signage service system for local target marketing. The method of claim 3,
The preset exposure attribute condition,
Based on industry, product, service, location, or installation type attribute data, related stores (or products, services) that can be sold in conjunction with other stores (or products, services) that are not overlapping, competitive, or similar stores (or products or services) in the surrounding space where a digital signage of a specific ID is installed ) is set to simultaneously or continuously expose content related to a related store (or product or service) in two or more digital signages including the digital signage of the specific ID,
The content control computer simultaneously or continuously displays the content matching the predetermined exposure attribute condition for each digital signage,
A shared signage service system for local target marketing. The method of claim 1,
The shared signage service system further includes a shared signage operation server that stores, edits, and transmits the content and the display schedule to the content control computer,
A shared signage service system for local target marketing. The method of claim 1,
Further comprising a store management system provided for each store providing a space to install the shared signboard unit and transmitting business status data necessary for providing a shared signboard service to the shared signboard operation server in conjunction with an internal POS system,
Data transmission between the store management system and the shared signage operation server is performed through a web application server, and the data of each store management system necessary to provide a shared signage service is managed by the operation server,
A shared signage service system for local target marketing. The method of claim 1,
The content control computer is provided for each store that provides a space to install the shared signage unit, creates and manages business status data and self-advertising content data necessary for providing a shared signage service in conjunction with the internal POS system, and transmits them to the operating server, ,
The business status data and self-advertising content data are managed by the content control computer.
A shared signage service system for local target marketing. The method of claim 1,
The shared signage unit is a composite form of a plurality of small display cells, and is configured to independently control displayed content. It is distinguished by dynamic C-cells defined in different sizes according to
The advertisement revenue distribution for each S-cell consists of the area ratio of C-cell advertisements allocated to each S-cell.
A shared signage service system for local target marketing. The method of claim 1,
The shared signage unit and digital signage are switched to a digital signage mode, a digital advertisement mode, or a digital bulletin board mode according to time zones, and the digital signage mode is a mode for displaying signboards of each store providing a space for installing the sharing unit. The digital advertisement mode is a mode for displaying advertisements for each store or signboards or advertisements for other stores, and the digital bulletin board mode is a mode for displaying public information.
A shared signage service system for local target marketing. The method of claim 1,
One or more cameras are installed on at least a part of the shared signage unit or digital signage to take images of passers-by and create predetermined multimedia content using the captured images.
A shared signage service system for local target marketing. The method of claim 1,
The luminance of the shared signage unit is adjusted according to a preset value or fluctuates according to the ambient illumination detected in real time.
A shared signage service system for local target marketing.

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