WO2020027485A1

WO2020027485A1 - Membership management system and method for internet shopping mall

Info

Publication number: WO2020027485A1
Application number: PCT/KR2019/009140
Authority: WO
Inventors: 장우승
Original assignee: (주)아이비갤러리
Priority date: 2018-08-02
Filing date: 2019-07-24
Publication date: 2020-02-06
Also published as: KR101995040B1

Abstract

According to a membership management method for an internet shopping mall of the present invention, there is an effect in which when nonmembers join as new members through recommendations from existing members who have already joined a shopping mall, and the new members who have joined through recommendations make purchases from the shopping mall, both the existing members and the new members accumulate credit at a preset ratio, and the accumulated credit may be used like cash in the shopping mall.

Description

Membership Management System and Method of Internet Shopping Mall

The present invention relates to a member management system and method of an internet shopping mall. More specifically, when a non-member joins as a new member through a recommendation of an existing member joined to a shopping mall, and new members joined by recommendation make a purchase in a shopping mall In addition, the present invention relates to a member management system and method of an Internet shopping mall that rewards both existing and new members at a preset ratio.

In general, an internet shopping mall is an e-commerce site that orders and sells various goods and goods online.

An internet shopping mall is a compound word of a cyber space that means a virtual world of a computer communication network and a shopping mall that means a pedestrian mall, and refers to a shopping mall that displays and sells products in a virtual space of the Internet.

It is the most representative form of electronic commerce between a company and a consumer.

When a shopping mall operator displays a product's appearance and information on a computer screen, consumers visit a store's site, find a product, place an order, and pay for the order.

It is a new type of trade that allows customers to trade with Internet users all over the world. From the consumer's point of view, you can buy goods at low prices by comparing products around the world based on price and quality without having to find a store.

From the point of view of the operator, it is less expensive than having a physical store, there is no time and space constraint, and operating costs such as building rent are greatly reduced, so that the price of goods can be lowered and sold.

However, it is not easy to find a desired product due to the vast amount of Internet information, and some returns and after-sales service are not properly processed.

The reserve provided by the internet shopping mall is to earn points at a certain percentage of the price of the product when the member purchases the product and use the accumulated points to purchase other products or use services like cash.

In addition, the Internet shopping mall implements a recommender service to secure a large number of customers.

That is, when the recommender joins by the recommender's recommendation when joining the shopping mall as a member, the recommender provides a predetermined point or the like for the recommender.

This member can earn points through recommendation of other members, and the mall has the advantage of saving advertising costs for various promotions.

Conventionally, the recommender service should induce the recommender to subscribe to a member such as an Internet shopping mall a lot.

At this time, the recommender should advertise or promote the Internet shopping mall in order to increase the number of members who recommend themselves.

However, the recommender has some limitations in increasing the number of members who recommend him, and the recommender must invest a lot of time and effort to increase the number of members.

The present invention has been made in order to solve the above problems, non-members are registered as a new member through the recommendation of the existing members joined to the shopping mall, when a new member subscribed by the recommendation to purchase in the shopping mall, a preset ratio As described above, reserves are accumulated to both existing and new members, and the accumulated reserves are to provide a member management system and method of an internet shopping mall that can be used as cash in a shopping mall.

The member management system of the Internet shopping mall of the present invention for achieving the above object receives the recommender information from the existing member terminal of the existing member subscribed to the website provided through the Internet, the shopping mall link information using the input recommender information Transmits a message including the message to the recommender terminal, displays the member registration information on the recommender terminal according to the membership request input from the recommender terminal, and displays the new member completion information according to the membership confirmation input from the recommender terminal. It comprises a shopping mall server for transmitting to; When the new member purchases the product at the shopping mall, the reserve is accumulated to both the existing member and the new member at a preset ratio.

The new member list subscribed by the recommendation of the existing member in the shopping mall server may be formed while forming a tree structure under the existing member in the shopping mall server.

The accumulated reserves can be used like cash in a shopping mall.

And the member management method of the Internet shopping mall of the present invention for achieving the above object (A) an input step of receiving the recommender information from the existing member subscribed to the website provided through the Internet in the shopping mall server; (B) transmitting a message including shopping mall link information to the recommender terminal using the input recommender information; (C) a display step of displaying the membership registration information on the recommendation terminal according to the membership registration request inputted from the recommendation terminal; And (D) a completion step of transmitting new membership completion information according to the membership confirmation input from the recommender terminal to the recommender terminal; When a new member purchases an item in a shopping mall, the new member may include a reward step of accumulating reserves for both the existing member and the new member at a preset ratio.

After the completion step, the new member list joined due to the recommendation of the existing member may include the step of forming a tree structure under the existing member in the shopping mall server.

In the compensation step, the accumulated reserves may include the step of using as cash in the shopping mall.

According to the member management system and method of the Internet shopping mall of the present invention as described above, if a non-member joins as a new member through the recommendation of the existing member subscribed to the shopping mall, and the new members subscribed by the recommendation to purchase in the shopping mall In addition, reserves are accumulated for both existing and new members at a preset rate, and the accumulated reserves can be used as cash in a shopping mall.

1 is a block diagram illustrating a member management system of an internet shopping mall according to an embodiment of the present invention.

2 is a flowchart illustrating a member management method of an internet shopping mall according to an embodiment of the present invention.

3 to 7 are views for explaining a new member registration process of the Internet shopping mall according to an embodiment of the present invention,

8 is a view for explaining the compensation between the operators of the Internet shopping mall according to an embodiment of the present invention,

9 is a view for explaining the compensation content between the seller of the Internet shopping mall according to an embodiment of the present invention.

* Description of the sign

100: existing member terminal 300: new member terminal

500: shopping mall server 700: existing seller terminal

900: new seller terminal

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention.

The member management system of the Internet shopping mall according to an embodiment of the present invention, as shown in Figure 1, the existing buyer terminal 100, the new buyer terminal 300, the existing seller terminal 700, the new seller terminal 900 and The shopping mall server 500 is configured to include.

The existing buyer terminal 100 is owned by an existing buyer member registered in the Internet shopping mall, and includes a PC, a laptop, a smartphone, a tablet PC, etc. which can be connected to the Internet.

The new purchaser terminal 300 is owned by a person who has been recommended to join an Internet shopping mall, and likewise includes a PC, a laptop, a smartphone, a tablet PC, and the like, which can be connected to the Internet.

The existing seller terminal 700 is held by an existing seller who is registered as a seller in an internet shopping mall, and includes a PC, a laptop, a smartphone, a tablet PC, and the like, which are connected to the Internet.

The new seller terminal 900 is owned by a person who is recommended to join the Internet shopping mall as a seller, and includes a PC, a laptop, a smartphone, a tablet PC, and the like, which are connected to the Internet.

The shopping mall server 500 provides a website of an internet shopping mall with an existing buyer terminal 100, a new buyer terminal 300, an existing seller terminal 700, and a new seller terminal 900 connected through the Internet. It manages the information of the member, the upper and lower information of the new member joined by the recommendation of the existing member, and manages the accumulation information of the reserves generated when the product is purchased in the shopping mall.

The shopping mall server 500 stores basic information of an existing buyer member, an existing seller member, and a new buyer member and a new seller member who are subscribed to the website of the shopping mall, and purchases a new buyer member who has purchased a product from the website of the shopping mall. And it is further provided with a database (DB) for storing information about the reserves to be distributed to the existing buyer member.

In the method for managing a member of an Internet shopping mall according to the present invention, as shown in FIG. 2, first, an existing buyer member accesses a website provided by the shopping mall server 500 via the Internet through an existing buyer terminal 100 (S110). ).

Then, as shown in Figure 3, in order to request the membership of the new buyer to the mobile phone of the person to be recommended to register as a new buyer member, the recommendation item menu provided on the website provided through the Internet in the shopping mall server 500 By selecting and transmitting the text message using the name and phone number of the person to recommend (S120).

If you select the recommendation item menu, the record of previous text message transmission is displayed.The order of transmission, the name and phone number of the person to be recommended, the date of transmission, and whether or not to join will be displayed. Included.

As shown in FIG. 4, the text message requesting the membership sent from the shopping mall server 500 to the mobile phone of the recommended person includes a phrase welcoming the membership and a link address connected to a website for membership. do.

Subsequently, the person who is recommended to join the member receives a text message requesting membership, and selects a link address included in the text message for membership (S130), as shown in FIG. The information screen for signing up is displayed.

The information for signing up is displayed including the name, ID, and password of the recommended person. The ID can be the mobile phone number of the recommended person. The password can be displayed as a randomly generated four-digit number. Can be.

Subsequently, when the user wishes to join the shopping mall, when the user of the recommended person selects the join button displayed on the information screen for registering (S140), the shopping mall server 500 displays the member as shown in FIG. The new member information including the ID and password is transmitted to the new member's mobile phone to be displayed, thereby completing the new member registration (S150).

When the recommender inputted by the existing member registers as a new member, the shopping mall server 500 registers the new member as the first new member and directly under the existing member, as shown in FIG. 7.

Subsequently, if the second new member is registered as a member due to the recommendation of the first new member while the first new member becomes an existing member, the second new member is registered directly under the first new member.

In this way, existing members can be registered up to five levels from the first new member to the fifth new member directly under the following direct operations, and each new member registered directly under the existing member can also be registered in five consecutive steps below: Until it is formed into a tree structure, such as registering other new members.

Subsequently, when a new member purchases a product in an internet shopping mall while a new member is registered up to 5 levels below the existing member, a reserve is generated and accumulated in a database.

At this time, the shopping mall server 500 is the first existing member, the second upper existing member, the third existing member in the upper five stages from the top existing members, for example, a new member who purchased the product directly to the new member who purchased the product The upper existing member, the fourth upper existing member, and the fifth upper existing member are distributed at a certain percentage (%) so that the reserves can be accumulated.

That is, if a 12% reserve is generated after a new member purchases a product, the shopping mall server 500 provides a predetermined percentage (%), for example, 2% to each new member and the first to fifth upper existing members. To earn.

When the accumulated amount reaches a certain amount, it can be used like cash in a shopping mall.

In this way, by advertizing or promoting a new member who is a member of the existing member as a member to join as a member, not only the member but also the new member can recommend other new members. In addition to the recommendation, the distribution of reserves can increase the profit effect.

On the other hand, as shown in Figure 8, it is possible to achieve the step promotion by recommending a new member to the managers who are employees who manage the shopping mall server 500.

In other words, if you join as an employee and accumulate 5 new members who have been recommended and newly joined, you will be promoted to proxy. When 50 new members accumulate, they are promoted to the team leader. If 100 new members are recommended by the team leader, they are promoted to the general manager.

In addition, the existing sellers who join the shopping mall and sell the product, the person who received the recommendation by the recommendation joins as a new seller, and when the product of the new seller is sold, the reserves are accumulated to the existing seller and the new seller. .

First, an existing seller member accesses a website provided by the shopping mall server 500 through the Internet through an existing seller terminal 700.

Subsequently, in order to request membership as a new seller with a mobile phone of a person who is recommended to be registered as a new seller member, a person to recommend by selecting a recommendation item menu provided on a website provided through the Internet in the shopping mall server 500. Send a text message using your name and phone number.

The text message requesting membership registration transmitted from the shopping mall server 500 to the mobile phone of the person recommended includes a phrase welcoming the membership registration and a link address connected to a website for membership registration.

Subsequently, the person who is recommended to join the member receives a text message requesting to join the membership, selects a link address included in the text message for membership, and an information screen for joining the member is displayed on the mobile phone of the recommended person. .

Subsequently, when a member wishes to register as a seller in a shopping mall, when a user selects a sign-up button displayed on the information screen for registering on the recommended person's mobile phone, the shopping mall server 500 includes a new seller including a member ID and a password. The member information is transmitted to the new seller member's mobile phone to be displayed so that new member registration can be completed.

The shopping mall server 500 registers the new seller member as the first new seller member directly under the existing seller member when the recommender inputted by the existing seller member registers as a new seller member.

Subsequently, when the first new seller member becomes an existing seller member and the second new seller member is registered as a member due to the recommendation of the first new seller member, the second new seller member is placed under the first new seller member. Register directly.

In this way, existing seller members can be registered up to four levels directly from the first new seller member to the third new seller member directly below, and each new seller member registered directly under the existing seller member is also It is formed in a tree structure by registering another new seller member up to 4 steps directly below.

Subsequently, when a new seller member is registered under an existing seller member and a product sold by one of the new seller members is sold in an internet shopping mall, a reserve is generated and accumulated in a database.

At this time, the shopping mall server 500 is the first existing seller member, the second parent existing in the top three steps from the top existing seller members, for example, a new seller member who sells the product directly to the new seller member who sold the product The seller member and the third-level existing seller member are distributed at a certain percentage (%) so that the reserves can be accumulated.

That is, the shopping mall server 500 when a new seller member sells a product to generate a certain amount of reserve, for example, a new seller member who sells the product pays 30% of the reserve and 50% of points, and delivers a courier fee of 2,000 won. It will provide two-week main banner advertisement service for support, production of product sales contents, product photography service, and shopping mall website.

Subsequently, 15% and points 15% of the reserves are paid to the first upper existing seller member, and the main banner advertisement service is provided to the product photographing service and the shopping mall website for one week.

Subsequently, 10% and points 10% of the reserves are paid to the second upper existing seller member, and the sub-banner advertisement service is provided to the shopping mall website for one week.

Subsequently, 7% of the reserve is paid to the third-tier existing seller member.

In this way, by advertizing or promoting a subordinate new seller member who refers to an existing seller member as a seller, the subordinate new seller member as well as the existing seller member can recommend other new seller members. In addition to the mutual recommendation among the recommended seller members, the distribution of reserves may increase the profit effect.

According to the member management method of the Internet shopping mall of the present invention as described above, if a non-member joins as a new member through the recommendation of the existing member subscribed to the shopping mall, when the new members subscribed by the recommendation to purchase in the shopping mall, Reserves are accumulated for both existing and new members at a set rate, and the accumulated reserves can be used as cash in shopping malls.

On the other hand, the member management method of the Internet shopping mall according to the step S110 to step S150 according to the present invention can be programmed and stored in a recording medium such as a CD-ROM, a memory, a ROM, EEPROM so that the computer can read.

In the above description has been described by presenting a preferred embodiment of the present invention, the present invention is not necessarily limited thereto, and those skilled in the art to which the present invention pertains should be within the scope of the technical spirit of the present invention. It will be readily appreciated that various substitutions, modifications and variations can be made.

Claims

Receive referrer information from the existing member terminal of an existing member subscribed to a website provided through the Internet, and transmit a message including shopping mall link information to the referrer terminal using the entered referrer information, and the member inputted from the recommender terminal. And a shopping mall server configured to display the member registration information on the recommender terminal according to the subscription request, and transmit new member registration completion information according to the membership confirmation input from the recommender terminal to the recommender terminal;

When the new member purchases the product in the shopping mall, the member management system of the Internet shopping mall, characterized in that the reserve is accumulated to both the existing member and the new member at a preset ratio.
The system of claim 1, wherein the new member list subscribed by the recommendation of the existing member in the shopping mall server is formed in a tree structure under the existing member in the shopping mall server.
The system of claim 1, wherein the accumulated reserves are used as cash in a shopping mall.
(A) an input step of receiving recommender information from an existing member subscribed to a website provided through the Internet in a shopping mall server;

(B) transmitting a message including shopping mall link information to the recommender terminal using the input recommender information;

(C) a display step of displaying the membership registration information on the recommendation terminal according to the membership registration request inputted from the recommendation terminal; And

(D) a completion step of transmitting the new member registration complete information according to the membership confirmation input from the recommender terminal to the recommender terminal;

If the new member purchases goods in the shopping mall, the member management method of the Internet shopping mall, characterized in that it comprises a reward step to accumulate the reserves for both the existing member and the new member at a preset ratio.
The method of claim 4, wherein after the completion step, the new member list joined due to the recommendation of the existing member is formed by forming a tree structure under the existing member in the shopping mall server.
The method of claim 4, wherein in the rewarding step, the accumulated reserves are used as cash in a shopping mall.
A computer-readable recording medium in which a program for executing the member management method of the Internet shopping mall of any one of claims 4 to 6 is recorded.