WO2020027485A1 - Système et procédé de gestion d'adhésion pour centre commercial internet - Google Patents

Système et procédé de gestion d'adhésion pour centre commercial internet Download PDF

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Publication number
WO2020027485A1
WO2020027485A1 PCT/KR2019/009140 KR2019009140W WO2020027485A1 WO 2020027485 A1 WO2020027485 A1 WO 2020027485A1 KR 2019009140 W KR2019009140 W KR 2019009140W WO 2020027485 A1 WO2020027485 A1 WO 2020027485A1
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WO
WIPO (PCT)
Prior art keywords
shopping mall
new
existing
terminal
information
Prior art date
Application number
PCT/KR2019/009140
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English (en)
Korean (ko)
Inventor
장우승
Original Assignee
(주)아이비갤러리
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Publication date
Application filed by (주)아이비갤러리 filed Critical (주)아이비갤러리
Publication of WO2020027485A1 publication Critical patent/WO2020027485A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems

Definitions

  • the present invention relates to a member management system and method of an internet shopping mall. More specifically, when a non-member joins as a new member through a recommendation of an existing member joined to a shopping mall, and new members joined by recommendation make a purchase in a shopping mall
  • the present invention relates to a member management system and method of an Internet shopping mall that rewards both existing and new members at a preset ratio.
  • an internet shopping mall is an e-commerce site that orders and sells various goods and goods online.
  • An internet shopping mall is a compound word of a cyber space that means a virtual world of a computer communication network and a shopping mall that means a pedestrian mall, and refers to a shopping mall that displays and sells products in a virtual space of the Internet.
  • the reserve provided by the internet shopping mall is to earn points at a certain percentage of the price of the product when the member purchases the product and use the accumulated points to purchase other products or use services like cash.
  • the Internet shopping mall implements a recommender service to secure a large number of customers.
  • the recommender when the recommender joins by the recommender's recommendation when joining the shopping mall as a member, the recommender provides a predetermined point or the like for the recommender.
  • This member can earn points through recommendation of other members, and the mall has the advantage of saving advertising costs for various promotions.
  • the recommender service should induce the recommender to subscribe to a member such as an Internet shopping mall a lot.
  • the recommender should advertise or promote the Internet shopping mall in order to increase the number of members who recommend themselves.
  • the recommender has some limitations in increasing the number of members who recommend him, and the recommender must invest a lot of time and effort to increase the number of members.
  • the present invention has been made in order to solve the above problems, non-members are registered as a new member through the recommendation of the existing members joined to the shopping mall, when a new member subscribed by the recommendation to purchase in the shopping mall, a preset ratio
  • reserves are accumulated to both existing and new members, and the accumulated reserves are to provide a member management system and method of an internet shopping mall that can be used as cash in a shopping mall.
  • the member management system of the Internet shopping mall of the present invention for achieving the above object receives the recommender information from the existing member terminal of the existing member subscribed to the website provided through the Internet, the shopping mall link information using the input recommender information Transmits a message including the message to the recommender terminal, displays the member registration information on the recommender terminal according to the membership request input from the recommender terminal, and displays the new member completion information according to the membership confirmation input from the recommender terminal.
  • It comprises a shopping mall server for transmitting to; When the new member purchases the product at the shopping mall, the reserve is accumulated to both the existing member and the new member at a preset ratio.
  • the new member list subscribed by the recommendation of the existing member in the shopping mall server may be formed while forming a tree structure under the existing member in the shopping mall server.
  • the accumulated reserves can be used like cash in a shopping mall.
  • the member management method of the Internet shopping mall of the present invention for achieving the above object (A) an input step of receiving the recommender information from the existing member subscribed to the website provided through the Internet in the shopping mall server; (B) transmitting a message including shopping mall link information to the recommender terminal using the input recommender information; (C) a display step of displaying the membership registration information on the recommendation terminal according to the membership registration request inputted from the recommendation terminal; And (D) a completion step of transmitting new membership completion information according to the membership confirmation input from the recommender terminal to the recommender terminal;
  • the new member may include a reward step of accumulating reserves for both the existing member and the new member at a preset ratio.
  • the new member list joined due to the recommendation of the existing member may include the step of forming a tree structure under the existing member in the shopping mall server.
  • the accumulated reserves may include the step of using as cash in the shopping mall.
  • the member management system and method of the Internet shopping mall of the present invention as described above, if a non-member joins as a new member through the recommendation of the existing member subscribed to the shopping mall, and the new members subscribed by the recommendation to purchase in the shopping mall.
  • reserves are accumulated for both existing and new members at a preset rate, and the accumulated reserves can be used as cash in a shopping mall.
  • FIG. 1 is a block diagram illustrating a member management system of an internet shopping mall according to an embodiment of the present invention.
  • FIG. 2 is a flowchart illustrating a member management method of an internet shopping mall according to an embodiment of the present invention.
  • 3 to 7 are views for explaining a new member registration process of the Internet shopping mall according to an embodiment of the present invention.
  • FIG. 8 is a view for explaining the compensation between the operators of the Internet shopping mall according to an embodiment of the present invention.
  • FIG. 9 is a view for explaining the compensation content between the seller of the Internet shopping mall according to an embodiment of the present invention.
  • the member management system of the Internet shopping mall according to an embodiment of the present invention, as shown in Figure 1, the existing buyer terminal 100, the new buyer terminal 300, the existing seller terminal 700, the new seller terminal 900 and The shopping mall server 500 is configured to include.
  • the existing buyer terminal 100 is owned by an existing buyer member registered in the Internet shopping mall, and includes a PC, a laptop, a smartphone, a tablet PC, etc. which can be connected to the Internet.
  • the new purchaser terminal 300 is owned by a person who has been recommended to join an Internet shopping mall, and likewise includes a PC, a laptop, a smartphone, a tablet PC, and the like, which can be connected to the Internet.
  • the existing seller terminal 700 is held by an existing seller who is registered as a seller in an internet shopping mall, and includes a PC, a laptop, a smartphone, a tablet PC, and the like, which are connected to the Internet.
  • the new seller terminal 900 is owned by a person who is recommended to join the Internet shopping mall as a seller, and includes a PC, a laptop, a smartphone, a tablet PC, and the like, which are connected to the Internet.
  • the shopping mall server 500 provides a website of an internet shopping mall with an existing buyer terminal 100, a new buyer terminal 300, an existing seller terminal 700, and a new seller terminal 900 connected through the Internet. It manages the information of the member, the upper and lower information of the new member joined by the recommendation of the existing member, and manages the accumulation information of the reserves generated when the product is purchased in the shopping mall.
  • the shopping mall server 500 stores basic information of an existing buyer member, an existing seller member, and a new buyer member and a new seller member who are subscribed to the website of the shopping mall, and purchases a new buyer member who has purchased a product from the website of the shopping mall. And it is further provided with a database (DB) for storing information about the reserves to be distributed to the existing buyer member.
  • DB database
  • an existing buyer member accesses a website provided by the shopping mall server 500 via the Internet through an existing buyer terminal 100 (S110). ).
  • the recommendation item menu provided on the website provided through the Internet in the shopping mall server 500 By selecting and transmitting the text message using the name and phone number of the person to recommend (S120).
  • the record of previous text message transmission is displayed.
  • the order of transmission, the name and phone number of the person to be recommended, the date of transmission, and whether or not to join will be displayed. Included.
  • the text message requesting the membership sent from the shopping mall server 500 to the mobile phone of the recommended person includes a phrase welcoming the membership and a link address connected to a website for membership. do.
  • the person who is recommended to join the member receives a text message requesting membership, and selects a link address included in the text message for membership (S130), as shown in FIG.
  • the information screen for signing up is displayed.
  • the information for signing up is displayed including the name, ID, and password of the recommended person.
  • the ID can be the mobile phone number of the recommended person.
  • the password can be displayed as a randomly generated four-digit number. Can be.
  • the shopping mall server 500 displays the member as shown in FIG.
  • the new member information including the ID and password is transmitted to the new member's mobile phone to be displayed, thereby completing the new member registration (S150).
  • the shopping mall server 500 registers the new member as the first new member and directly under the existing member, as shown in FIG. 7.
  • the second new member is registered as a member due to the recommendation of the first new member while the first new member becomes an existing member, the second new member is registered directly under the first new member.
  • existing members can be registered up to five levels from the first new member to the fifth new member directly under the following direct operations, and each new member registered directly under the existing member can also be registered in five consecutive steps below: Until it is formed into a tree structure, such as registering other new members.
  • the shopping mall server 500 is the first existing member, the second upper existing member, the third existing member in the upper five stages from the top existing members, for example, a new member who purchased the product directly to the new member who purchased the product
  • the upper existing member, the fourth upper existing member, and the fifth upper existing member are distributed at a certain percentage (%) so that the reserves can be accumulated.
  • the shopping mall server 500 provides a predetermined percentage (%), for example, 2% to each new member and the first to fifth upper existing members. To earn.
  • the accumulated amount When the accumulated amount reaches a certain amount, it can be used like cash in a shopping mall.
  • the existing sellers who join the shopping mall and sell the product joins as a new seller, and when the product of the new seller is sold, the reserves are accumulated to the existing seller and the new seller. .
  • an existing seller member accesses a website provided by the shopping mall server 500 through the Internet through an existing seller terminal 700.
  • a person to recommend in order to request membership as a new seller with a mobile phone of a person who is recommended to be registered as a new seller member, a person to recommend by selecting a recommendation item menu provided on a website provided through the Internet in the shopping mall server 500. Send a text message using your name and phone number.
  • the text message requesting membership registration transmitted from the shopping mall server 500 to the mobile phone of the person recommended includes a phrase welcoming the membership registration and a link address connected to a website for membership registration.
  • the person who is recommended to join the member receives a text message requesting to join the membership, selects a link address included in the text message for membership, and an information screen for joining the member is displayed on the mobile phone of the recommended person. .
  • the information for signing up is displayed including the name, ID, and password of the recommended person.
  • the ID can be the mobile phone number of the recommended person.
  • the password can be displayed as a randomly generated four-digit number. Can be.
  • the shopping mall server 500 includes a new seller including a member ID and a password.
  • the member information is transmitted to the new seller member's mobile phone to be displayed so that new member registration can be completed.
  • the shopping mall server 500 registers the new seller member as the first new seller member directly under the existing seller member when the recommender inputted by the existing seller member registers as a new seller member.
  • the second new seller member is placed under the first new seller member. Register directly.
  • the shopping mall server 500 is the first existing seller member, the second parent existing in the top three steps from the top existing seller members, for example, a new seller member who sells the product directly to the new seller member who sold the product
  • the seller member and the third-level existing seller member are distributed at a certain percentage (%) so that the reserves can be accumulated.
  • the shopping mall server 500 when a new seller member sells a product to generate a certain amount of reserve, for example, a new seller member who sells the product pays 30% of the reserve and 50% of points, and delivers a courier fee of 2,000 won. It will provide two-week main banner advertisement service for support, production of product sales contents, product photography service, and shopping mall website.
  • the accumulated amount When the accumulated amount reaches a certain amount, it can be used like cash in a shopping mall.
  • the subordinate new seller member by advertizing or promoting a subordinate new seller member who refers to an existing seller member as a seller, the subordinate new seller member as well as the existing seller member can recommend other new seller members.
  • the distribution of reserves may increase the profit effect.
  • the member management method of the Internet shopping mall of the present invention as described above, if a non-member joins as a new member through the recommendation of the existing member subscribed to the shopping mall, when the new members subscribed by the recommendation to purchase in the shopping mall, Reserves are accumulated for both existing and new members at a set rate, and the accumulated reserves can be used as cash in shopping malls.
  • the member management method of the Internet shopping mall according to the step S110 to step S150 according to the present invention can be programmed and stored in a recording medium such as a CD-ROM, a memory, a ROM, EEPROM so that the computer can read.
  • a recording medium such as a CD-ROM, a memory, a ROM, EEPROM so that the computer can read.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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Abstract

L'invention concerne un procédé de gestion d'adhésion pour un centre commercial Internet selon lequel, lorsque des non-membres adhèrent en tant que nouveaux membres par le biais de recommandations de membres existants qui ont déjà adhéré à un centre commercial, et que les nouveaux membres ayant adhéré par le biais de recommandations font des achats auprès du centre commercial, les membres existants et les nouveaux membres cumulent un crédit selon un rapport prédéfini, et le crédit cumulé peut être utilisé comme argent comptant dans le centre commercial.
PCT/KR2019/009140 2018-08-02 2019-07-24 Système et procédé de gestion d'adhésion pour centre commercial internet WO2020027485A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2018-0090376 2018-08-02
KR1020180090376A KR101995040B1 (ko) 2018-08-02 2018-08-02 인터넷 쇼핑몰의 회원 관리 시스템 및 방법

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WO2020027485A1 true WO2020027485A1 (fr) 2020-02-06

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Publication number Priority date Publication date Assignee Title
KR102330621B1 (ko) * 2019-11-19 2021-11-24 이성진 온라인 영업 시스템, 그리고 이를 이용한 온라인 영업 방법
KR102471216B1 (ko) 2022-03-16 2022-11-28 주식회사 텐핑 쇼핑친구 네트워크 기반 온라인 쇼핑몰의 현금 보상 시스템 및 그 방법
KR102479751B1 (ko) 2022-07-22 2022-12-22 주식회사 텐핑 온라인 쇼핑몰의 셀러별 차등 보상 시스템 및 그 방법
KR102587302B1 (ko) * 2023-03-06 2023-10-12 주식회사 바이오템 네트워크 마케팅 기법을 이용한 쇼핑몰 운영 시스템 및 방법

Citations (5)

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Publication number Priority date Publication date Assignee Title
KR20010103080A (ko) * 2001-09-12 2001-11-23 박은규 인터넷 쇼핑몰 전자상거래 활성화를 위한 고객 보상시스템및 그 적용 방법.
KR20060118780A (ko) * 2005-05-17 2006-11-24 정용호 인터넷 쇼핑몰의 적립금 및 포인트 지급 방식에 의한 영업방법
KR100659668B1 (ko) * 2005-11-16 2006-12-21 주식회사지앤지커머스 가상 추천 게이트를 이용한 이-마켓 플레이스의 회원추천영업 지원 시스템 및 그 방법
KR20130038084A (ko) * 2011-10-07 2013-04-17 한승현 인터넷 쇼핑몰의 회원 추천 방법
KR20170077479A (ko) * 2015-12-28 2017-07-06 주식회사 케이티 웹 서버 및 마켓팅에 따른 리워드 제공 방법

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010103080A (ko) * 2001-09-12 2001-11-23 박은규 인터넷 쇼핑몰 전자상거래 활성화를 위한 고객 보상시스템및 그 적용 방법.
KR20060118780A (ko) * 2005-05-17 2006-11-24 정용호 인터넷 쇼핑몰의 적립금 및 포인트 지급 방식에 의한 영업방법
KR100659668B1 (ko) * 2005-11-16 2006-12-21 주식회사지앤지커머스 가상 추천 게이트를 이용한 이-마켓 플레이스의 회원추천영업 지원 시스템 및 그 방법
KR20130038084A (ko) * 2011-10-07 2013-04-17 한승현 인터넷 쇼핑몰의 회원 추천 방법
KR20170077479A (ko) * 2015-12-28 2017-07-06 주식회사 케이티 웹 서버 및 마켓팅에 따른 리워드 제공 방법

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