KR20170077479A - Web server and method for providing reward for marketing - Google Patents

Abstract

A method of providing a reward according to marketing by a web server, the method comprising: allocating a first recommender code to a first recommender account subscribed to a member; Receiving a sharing request for a first product page from a first recommender terminal accessed with a first recommender account; Generating link content for a first product page including a first recommender code according to a sharing request; Determining whether a recommendation terminal connected to the web server through the link content has purchased a first commodity; And providing a reward to the first recommender account according to whether the first commodity is purchased or not, and a method of providing a reward according to an embodiment of the present invention.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a web server and a method for providing a reward according to marketing,

The present invention relates to the field of marketing. More specifically, the present invention relates to a method of providing a reward to a user who is marketing on a commodity in a shopping mall.

Recently, with the spread of smartphones and the speed of network, the number of users who shop at online shopping malls rather than traditional department stores or markets is increasing. Due to the convenience of online shopping, the number of users is rapidly increasing. Accordingly, department stores also operate online shopping malls separately.

As the number of online shopping malls has increased, various kinds of aggressive marketing techniques have been utilized to attract customers.

As a method, some shopping mall operators offer products at an unbelievable price for the first customer who purchases the online shopping mall.

MGM (Marketing Get Members) marketing method is used as an alternative method. MGM marketing method is a method in which an existing customer recommends a prospective customer to an online shopping mall, recommends joining an online shopping mall, If you are a member or have purchased a product, it is a way to provide a certain amount of rewards to existing customers who have attracted new customers. According to the MGM marketing method, new customers who are familiar with customers are likely to be recruited, and since customers receive their own rewards, they are guaranteed a certain reward, which can be beneficial for both the shopping mall operator and the customer.

However, in the conventional MGM marketing technique, when a new customer is purchased as a member, or when a new customer purchases a product, the reward is uniformly provided to the existing customer, and the contribution of the existing customer is not considered at all. In other words, there was an unreasonable provision of rewards for existing customers.

A method for providing a reward according to a web server and marketing according to an embodiment of the present invention aims at providing a reward in consideration of the actual contribution of a new customer to purchase a product.

In addition, a web server and a method for providing a reward according to marketing according to an embodiment of the present invention aim at securing interests of existing customers who attract new customers.

In addition, a web server and a method for providing a reward according to marketing according to an embodiment of the present invention aim to increase the sales volume of products in an online shopping mall and thereby to benefit a shopping mall operator.

A method for providing a reward according to an embodiment of the present invention includes:

A method of providing a reward according to marketing by a web server, the method comprising: allocating a first recommender code to a first recommender account subscribed to a member; Receiving a sharing request for a first merchandise page from a first recommender terminal connected to the first recommender account; Generating link content for the first product page including the first recommender code according to the sharing request; Determining whether the recommender terminal connected to the web server purchases the first product through the link content; And providing a reward to the first recommender account according to whether the first commodity is purchased or not.

The method of providing reward includes: transmitting information of an application capable of sharing the link content to the first recommender terminal according to the sharing request; And sharing the link content with the recommendee terminal through an application selected by the first recommender terminal from the information of the application.

The providing of the rewards may include providing a reward of a higher grade to the first recommender's account when the recommendee terminal purchases the first product, , Providing a lower grade reward to the first referrer account.

Wherein the step of generating the link content comprises the step of setting an expiration date for the link content, wherein the step of providing the reward comprises: before the expiration of the validity period, Providing the reward of the higher grade or the reward of the lower grade to the first referrer account only when the second product is purchased.

The reward providing method may further include the step of, when it is detected that the recommended product registration or the shopping cart storage of the recommendable terminal for the first product is detected, that the interested product registration or shopping cart storage for the first product is attributable to the first recommender account ; And detecting that the recommendee terminal has terminated the connection to the web server after registering the first product as a product of interest or storing it in a shopping cart.

The reward providing method may further include the step of, when the recommendee terminal reconnects to the web server and purchases the first commodity registered with the interested commodity or the cart, after the connection is terminated, And a second step of providing the second step.

Wherein the step of generating the link content includes a step of setting an expiration date for the link content, wherein the step of providing the reward includes the step of, even if the validity period has elapsed, And providing a higher grade reward to the first recommender account when the first commodity stored in the shopping cart is purchased.

The method for providing a reward may further include determining whether the referenced terminal has reconnected to the web server through link content for a second product including a second recommender code of a second recommender account after the connection of the recommended terminal is completed ; And providing a reward of a higher rank to the first recommender's account when the reconnected recommendee terminal has purchased the first commodity in which the interested commodity is registered or the basket is stored, And a second step of providing the second step.

The step of providing the reward may further include providing a reward of a lower grade to the first recommender's account when the reconnected recommendee terminal has purchased the second product and providing a reward of a higher grade to the second recommender's account .

The step of providing the reward may include providing a reward of a lower grade to both the first recommender account and the second recommender account when the reconnected recommended person terminal purchases the third product.

The method of providing rewards may include detecting whether the recommendee terminal that has not purchased the first product has terminated the connection with the web server; Determining whether the recommendee terminal has reconnected to the web server through the link content for the first product including the second recommender code of the second recommender account after the connection of the recommendee terminal is completed; And providing a reward of a lower grade to the first recommender's account when the reconnected recommendee terminal has purchased the first product and providing a reward of a higher grade to the second recommender's account have.

The method of providing rewards may include detecting whether the recommendee terminal that has not purchased the first product has terminated the connection with the web server; Determining whether the recommendee terminal has reconnected to the web server through the link content for the first product including the second recommender code of the second recommender account after the connection of the recommendee terminal is completed; And when the reconnected recommendee terminal has purchased the first product and before the validity period of the link content for the first product including the first recommender code has expired, Providing a reward, and providing the second recommender account with a lower grade reward.

The method of providing rewards may include detecting whether the recommendee terminal that has not purchased the first product has terminated the connection with the web server; Determining whether the recommendee terminal has reconnected to the web server through the link content for the second product including the second recommender code of the second recommender account after the connection of the recommendee terminal is completed; And providing a reward of a lower rank to the first recommender's account and the second recommender's account when the reconnected recommended person terminal purchases the first commodity.

According to another embodiment of the present invention,

A communication unit for receiving a sharing request for a first product page from a first recommender terminal connected to the first recommender account; Assigning a first recommender code to the first recommender account that is a member and generating link contents for the first product page including the first recommender code according to the sharing request, A controller for determining whether the recommendation terminal connected to the web server has purchased the first product; And a reward accumulating unit for providing rewards to the first recommender's account depending on whether the first product is purchased or not.

Some effects that can be achieved by a web server and a marketing reward providing method according to an embodiment of the present invention are as follows.

i) Rewards can be provided in consideration of the actual contribution of the new customer to the purchase of the product.

ii) It can guarantee the interests of existing customers to attract new customers.

iii) It is possible to increase the sales volume of products in the online shopping mall and to increase the profit of the shopping mall operator.

However, effects that can be achieved by the web server and the method of providing reward according to the marketing according to the embodiment of the present invention are not limited to those mentioned above, and other effects not mentioned can be understood from the following description, It will be understood by those of ordinary skill in the art to which the present invention pertains.

1 is an exemplary diagram illustrating a web server and user terminals in accordance with an embodiment of the present invention.
2 is a flowchart illustrating a method of providing a reward according to an embodiment of the present invention.
FIG. 3A is an exemplary diagram showing a first product page displayed on a screen of a first recommender terminal, and FIG. 3B is an exemplary diagram showing link contents for a first product.
4 is a flowchart illustrating a method of providing a reward according to another embodiment of the present invention.
5 is a flowchart illustrating a method of providing a reward according to another embodiment of the present invention.
6 is a block diagram illustrating a configuration of a web server according to an embodiment of the present invention.

While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It is to be understood, however, that the intention is not to limit the invention to the specific embodiments, but on the contrary, the intention is to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. In addition, numerals (e.g., first, second, etc.) used in the description of the present invention are merely an identifier for distinguishing one component from another.

Also, in this specification, when an element is referred to as being "connected" or "connected" with another element, the element may be directly connected or directly connected to the other element, It should be understood that, unless an opposite description is present, it may be connected or connected via another element in the middle.

In addition, components referred to in this specification as 'units', 'modules', and the like refer to hardware components such as software, FPGA, or ASIC, and these components perform certain roles. However, the components are not limited to software or hardware. The component may be configured to reside on an addressable storage medium. Further, two or more components may be merged into one component, or one component may be divided into two or more functions according to a more refined function. In addition, each of the components to be described below may additionally perform some or all of the functions of the other components in addition to the main functions of the component itself, and some of the main functions And may be performed entirely by components.

Hereinafter, exemplary embodiments according to the technical idea of the present invention will be described with reference to the drawings.

1 is an exemplary diagram illustrating a web server 100 and user terminals 200, 300 in accordance with an embodiment of the present invention.

Referring to FIG. 1, a web server 100 according to an exemplary embodiment of the present invention may be connected to a user terminal 200 or 300 through a network 10. The network 10 shown in FIG. 1 may include a wired network and a wireless network. Specifically, the network 10 may be a local area network (LAN), a metropolitan area network (MAN), a wide area network Area Network). In addition, the network 10 may include a known World Wide Web (WWW). However, the network 10 according to the present invention is not limited to the above-listed networks, and may include at least a known wireless data network, a known telephone network, and a known wire / wireless television network.

Reference numeral 200 of the user terminals 200 and 300 shown in FIG. 1 is a recommender terminal 200, which is a recommender terminal corresponding to an account of a recommender who is a member of the web server 100 according to an embodiment of the present invention. , And reference numeral 300 denotes a terminal of the recommender who is the referendant terminal 300, which is a marketing target of the recommender.

1 shows a smartphone as a recommender terminal 200 and a desktop computer as a recommender terminal 300. This is only an example and the recommender terminal 200 and the recommender terminal 300 And may include various types of terminals capable of accessing the web server 100 through the network 10 such as a smart phone, a tablet PC, a notebook, a PDA, and a desktop computer.

The web server 100 is a shopping mall server and provides various kinds of product pages to the user terminals 200 and 300 connected to the web server 100. [ The user terminals 200 and 300 connected to the Web server 100 can confirm the product information through the product page and pay for the cost corresponding to the product price to perform the product purchase.

The web server 100 according to an embodiment of the present invention provides a certain reward to the recommender when the recommender terminal 300 accesses the web server 100 and completes the purchase of the product, The specific operation of the image forming apparatus 100 will be described with reference to FIGS. 2 and 3. FIG.

2 is a flowchart illustrating a method of providing a reward according to an embodiment of the present invention.

In step S210, the web server 100 assigns a first recommender code to the first recommender account registered as a member. The first recommender account may include identification information of the first recommender registered when the first recommender joins the web server 100 as a member, for example, an ID. The first recommender code is an identification value for identifying the first recommender account, and the recommender code may be assigned differently for each recommender account.

In step S220, the web server 100 receives a sharing request of the first recommender terminal 200 for the first product page. The sharing request may be transmitted to the web server 100 by selecting the sharing menu from the first merchandise page displayed on the screen of the first recommender terminal 200 by the first recommender. As shown in FIG. 3 (a), a page 300 representing the first product selected by the first recommender may be displayed on the screen of the first recommender terminal 200. The first product page 300 may include an image of the first product, a name and price information of the first product, and may further include a sharing menu 310. When the sharing menu 310 is selected by the first recommender 10, link content for the first product is generated.

In step S230 of FIG. 2, the web server 100 generates link content for the first product page including the first recommender code according to the sharing request of the first recommender terminal 200. [ The link content may include URL (uniform resource locator) information for the first product page, and if the general user selects the link content, the first product page can be confirmed through the terminal. In the embodiment of the present invention, the link content includes not only the URL information of the first product page but also the recommendation code of the first recommender account that transmitted the sharing request. Accordingly, when the recommendable terminal 300 accesses the web server 100 through the link content generated according to the sharing request of the first recommender terminal 200, the web server 100 accesses the newly accessed recommended terminal 300 Can be confirmed as a recommendation of the first recommender terminal 200. 3B is an exemplary diagram showing a link content 350 for a first product. The link content 350 includes information on the name of the recommended product, the image of the product, and information on who has recommended the product For example, FIG. 3 (b) is shown as commodity recommendation by Hong Gil Dong).

The link content can be shared or transmitted to the recommender terminal 300 through various types of applications. For example, the first recommender terminal 200 may provide the link content to the recommender terminal 300 through a message application, an e-mail application, or an SNS application. According to an embodiment, the web server 100 transmits information of an application capable of sharing link contents to the first recommender terminal 200 according to a sharing request of the first recommender terminal 200, The link content can be shared or transmitted to the recommendable terminal 300 through the application selected by the first recommender terminal 200 among the information of the application transmitted to the recommender terminal 200.

In step S240, the web server 100 determines whether the recommendable terminal 300 connected to the web server 100 via the link content has purchased the first product. Specifically, when the referral person selects the link content and purchases the first product through the first item page displayed on the screen of the referral terminal 300, the web server 100 transmits the recommendation information It can be determined that the first product is purchased.

If it is determined that the recommender terminal 300 has purchased the first merchandise, the Web server 100 provides a reward of a higher rank to the first recommender account in step S250. In this specification, a reward may mean mileage, points or coupons, etc., which may be provided in a referral account. The upper grade reward is used to distinguish it from the later lower grade reward, and the higher grade reward is more valuable than the lower grade reward. For example, if a lower grade reward is 100 miles, a higher grade reward can be 200 miles, and a lower grade reward is a 5% discount coupon, then a higher grade reward can be a 10% discount coupon.

If it is determined that the recommender terminal 300 has not purchased the first commodity, the web server 100 determines in step S260 whether the recommendable terminal 300 has purchased a second commodity different from the first commodity. In the present specification, different products mean not only products having different kinds of products but also products having different products from each other. For example, a book and a pencil correspond to different products, and even if the seller of the electronic book A is 'a' and the seller of the latter book A is 'me', even if the book A and the book A are both, Do.

If the referrer purchases a second commodity different from the first commodity, in step S270, the web server 100 provides the lower-grade reward to the first recommender account. If the recommender does not purchase the second product and terminates the connection with the web server 100, no reward is provided to the recommender.

According to an embodiment of the present invention, the web server 100 provides the recommender with a higher-grade reward because the recommender's recommendation is recommended by the recommender, Although the web server 100 is accessed by recommendation of a recommender, when a product other than a recommended product is purchased, a reward of a lower grade is provided as compensation for the indirect contribution of the recommender.

In the case of a product that reflects individual preferences such as accessories, clothing, etc., it is unlikely that the recommender will purchase the product recommended by the referrer, so if the recommender does not purchase the recommended product and does not provide any rewards , The recommender does not consider the contribution degree of the recommender who has connected the recommender to the web server 100 at all, which is disadvantageous to the recommender. Therefore, according to the embodiment of the present invention, even in this case, it is possible to improve the desire for marketing by the recommender by providing a certain amount of rewards to the recommender.

On the other hand, the recommended terminal 300 connected to the web server 100 by selecting the link content can terminate the connection with the web server 100 without purchasing any product. However, when the recommender terminal 300 that has re-selected the link content provided by the first recommender terminal 200 and reconnected to the web server 100 has purchased the first product, A grade reward may be provided, and if a second commodity is purchased, a reward of a lower grade may be provided to the first recommender account. This is because the recommended terminal 300 is connected again through the link content shared by the first recommender terminal 200. [ However, if the link content shared by the first recommender terminal 200 is eternal, it is difficult to manage the link content. Therefore, when generating the link content, the other web server 100 according to an embodiment of the present invention sets the valid period The reward can be provided to the first recommender account only when the recommender terminal 300 is connected and purchased the product within the validity period. The reward is not provided to the first recommender's account even if the recommender connects to the web server 100 after purchasing the first offer after the validity period has expired.

4 is a flowchart illustrating a method of providing a reward according to another embodiment of the present invention. FIG. 4 shows a case where the recommended terminal 300 shown in FIG. 2 terminates the connection without purchasing any product from the Web server 100.

In step S410, the web server 100 detects whether the recommender terminal 300 has registered the first product as an interested item or a shopping cart before terminating the connection with the web server 100. [ The registration as a product of interest can be performed according to the selection of the item of interest registration menu 320 of the first item page 300 shown in FIG. 3 (a), and storage in the shopping cart is performed as shown in FIG. May be performed according to the selection of the shopping cart storage menu 330 of the first product page 300. The web server 100 according to an embodiment of the present invention stores information on a recommender account that recommends the first product to the recommender when registering the first product as a product of interest or storing the product in a shopping cart. In other words, the web server 100 stores together information indicating that the product registration for the first product is caused by the first recommendation account.

The web server 100 transmits the identification information of the recommended terminal 300 to the recommender terminal 300 before terminating the connection with the web server 100 or before terminating the connection with the web server 100. For example, An IP address, a MAC address, and the like to a first recommender account that has led to the connection of the recommendee terminal 300. FIG. The reason for this is to provide a certain amount of rewards to the first recommender's account when the next recommended person's terminal 300 re-connects and purchases a commodity.

In step S420, the web server 100 determines whether the recommendee terminal 300 has accessed the web server 100 again via the link content including the first recommender's code of the first recommender's account. The web server 100 can compare the identification information of the recommendable terminal 300 previously stored and the identification information of the terminal 300 to be referred to at this time so as to determine whether or not to reconnect the recommender.

In step S430, if the web server 100 detects that the recommender terminal 300 has purchased a first product previously registered as an item of interest or stored in a shopping cart, Provide rewards. Even if the validity period of the link content has elapsed, the web server 100 may provide a higher-grade reward to the first recommender account when the referrer purchases the first commodity registered in the commodity of interest or stored in the shopping cart have.

This is because the first commodity is registered for the commodity of interest or the basket is stored before expiration of the valid period, so that even if the current expiration date has elapsed, the first recommender is provided with the higher grade reward. However, when the recommended terminal 300 purchases the second product, not the first product, since the expiration date has already expired, no reward is provided to the first recommender account.

If the recommender terminal 300 is not connected to the web server 100 through the link content including the first recommendation code, the web server 100 in step S450 determines whether the web server 100 2 recommended by the user, and the second recommender code assigned to the recommender account.

In step S460, the web server 100 determines whether the second recommender terminal 200 connected to the web server 100 with the second recommender account has purchased the second commodity recommended by the recommender terminal 300. [

If the recommender terminal 300 has purchased the second product, the web server 100 provides a reward of a higher rank to the second recommender account in step S470, and in step S480, If the link content provided to this referrer has expired before the expiration date, the first referrer account will be provided with a lower grade reward.

Although the recommender terminal 300 has purchased the second product recommended by the second recommender terminal 200 but the recommender terminal 300 has received the recommendation from the first recommender terminal 200 connected to the first recommender account Since the user has access to the Web server 100, indirect rewards are granted to the first recommender account to provide a lower grade reward.

If the recommender terminal 300 connected to the web server 100 via the link content provided by the second recommender terminal 200 purchases the first product registered as the item of interest, the web server 100 You may provide a higher-grade reward for the first referrer account and a lower-grade reward for the second referrer account. This is to compensate for the indirect contribution of the second referral account that led to the web server 100 being reconnected.

Also, if the recommender terminal 300 connected to the web server 100 via the link content provided by the second recommender terminal 200 registers a first commodity as a commodity of interest or a commodity stored in a shopping cart, When purchasing the third product without purchasing the second product recommended by the terminal 200, only the indirect contribution is granted to both the first recommender account and the second recommender account to provide the lower grade reward.

5 is a flowchart illustrating a method of providing a reward according to another embodiment of the present invention. 5 shows a case where the recommended terminal 300 has terminated the connection with the web server 100 without registering the commodity of interest for the first commodity or storing the shopping basket.

In step S510, the web server 100 detects termination of connection of the web server 100 of the recommended terminal 300. [ The web server 100 transmits the identification information of the recommended terminal 300 to the recommender terminal 300 before terminating the connection with the web server 100 or before terminating the connection with the web server 100. For example, An IP address, a MAC address, and the like to a first recommender account that has led to the connection of the recommendee terminal 300. FIG.

In step S520, the web server 100 detects the recommended terminal 300 reconnected through the link content for the second product including the second recommender code of the second recommender account. The web server 100 compares the identification information of the recommended terminal 300 collected before the recommended terminal 300 ends the initial connection with the identification information of the terminal 300 that has been accessed this time, It can be determined that the connected recommended terminal 300 is connected to the web server 100 again.

In step S530, the web server 100 determines whether the recommended terminal 300 has purchased a second product, which is a recommended product of the second recommender terminal 200. [

If the recommender terminal 300 has purchased the second product, the web server 100 provides a reward of a higher grade to the second recommender account in step S540, and in step S550, the first recommender terminal 200 If the validity period of the link content provided to the recommender terminal 300 has not expired, the first recommender's account is provided with a lower grade reward.

If the recommender terminal 300 has not purchased the second product, it is determined in step S560 whether the first recommender terminal 200 has purchased the recommended first product.

If the recommender terminal 300 has purchased the first product, the web server 100 provides the second recommender account with the reward of the lower rating at step S570, and at step S580, Provide rewards. Since the recommender terminal 300 accesses the web server 100 through the link content for the second product instead of the link content for the first product and purchases the first product, 2 recommender terminal 200 have indirectly contributed, and provide rewards of lower grades.

The recommender terminal 300 connected to the web server 100 through the link content of the second recommender terminal 200 may purchase the third product other than the first product and the second product, May only provide indirect rewards and provide subordinate rewards to the first referrer account and the second referrer account.

On the other hand, the recommender terminal 300 connected to the Web server 100 via the link content for the first product including the first recommender code ends the connection with the Web server 100 without purchasing the product, , If the recommendable terminal 300 connected to the web server 100 via the link content for the first commodity including the second recommender code has purchased the first commodity, the web server 100 acquires the second recommendator's account To the first referral account, and a lower grade reward to the first referrer account. However, if the link content for the first product that includes the first referral code has not yet expired, it is determined that the contribution of the first referrer is greater, the higher-grade reward is provided to the first referral account, You may also provide rewards for sub-ratings to the referral account.

Meanwhile, the web server 100 according to an exemplary embodiment of the present invention can allocate a recommendation target code to the recommender's account when the recommender of the recommender's terminal 300 subscribes to the web server 100 . Thereafter, when a sharing request of the referenced terminal 300 is received for the merchandise page, the link content is generated, and another referral terminal 300 accesses the web server 100 through the generated link content, If you make a purchase, you can also provide top-rated compensation to the referenced account. In this case, the web server 100 may provide indirect compensation to the best first recommender account and provide compensation of a lower grade. This is because the recommended terminal 300 recommended by the other recommended terminal 300 is a member of the web server 100 by the first recommender terminal 200.

6 is a block diagram illustrating a configuration of a web server 600 according to an embodiment of the present invention.

6, a web server 600 according to an embodiment of the present invention may include a communication unit 610, a control unit 630, a reward accumulation unit 650, and a memory 670. Referring to FIG. The communication unit 610, the control unit 630, the reward accumulation unit 650 and the memory 670 may be implemented by at least one microprocessor, and the communication unit 610, the control unit 630, and the reward accumulating unit 650 And may operate under the control of at least one program stored in the memory 670.

The communication unit 610 communicates with the user terminals through the network. For example, the communication unit 610 may transmit a product page to the recommender terminal 200 in response to a request from the recommender terminal 200, and may receive a request for sharing a product page from the recommender terminal 200.

The control unit 630 assigns a recommender code to a recommender's account registered as a member, and in response to a sharing request for a product page of the recommender terminal 200 connected to the web server 600 as a recommender account, Create link content for the page. Thereafter, when the recommended terminal 300 is accessed via the link page, the controller 630 determines whether the recommended terminal 300 has purchased the recommended product.

The reward accumulating unit 650 may provide a reward to the referral account according to whether the recommendation terminal 300 purchases the recommended product. The reward acquiring unit 650 may provide rewards of different grades to the recommender's account according to the degree of contribution of the recommender terminal 200. Since the reward providing scheme has been described above, the detailed description will be omitted.

The memory 670 stores a recommendation code of the recommender account, identification information of the recommender terminal 300, and the like. In addition, the memory 670 can store the reward amount of the account of the member of the web server 600, and when the reward is provided to the account of the specific member by the reward accumulating unit 650, .

Meanwhile, the embodiments of the present invention described above can be written in a program that can be executed in a computer, and the created program can be stored in a medium.

The medium may be a storage such as a magnetic storage medium (e.g., ROM, floppy disk, hard disk, etc.), an optical reading medium (e.g. CD ROM, DVD, etc.) and a carrier wave Media, but is not limited thereto.

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention as defined by the following claims. You will understand. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

100, 600: Web server
200:
300:
610:
630:
650: Rewards Earning Section
670: Memory

Claims (15)

A method for providing a reward according to marketing by a web server,
Assigning a first recommender code to a first recommender account that is a member;
Receiving a sharing request for a first merchandise page from a first recommender terminal connected to the first recommender account;
Generating link content for the first product page including the first recommender code according to the sharing request;
Determining whether the recommender terminal connected to the web server purchases the first product through the link content; And
And providing a reward to the first recommender account according to whether the first commodity is purchased or not.
The method according to claim 1,
The reward providing method includes:
Transmitting information of an application capable of sharing the link contents to the first recommender terminal according to the sharing request; And
And sharing the link content with the recommendee terminal through an application selected by the first recommender terminal of the information of the application.
The method according to claim 1,
Wherein providing the rewards comprises:
Providing a reward of a higher grade to the first recommender's account when the recommended terminal purchases the first commodity and if the recommendee terminal purchases a second commodity different from the first commodity, Providing a reward of a lower grade to the referral account.
The method of claim 3,
Wherein the step of generating the link content comprises:
Setting a validity period for the link content,
Wherein providing the rewards comprises:
Providing the first recommender's account with a reward of the higher grade or a reward of the lower grade only if the recommended terminal has purchased the first commodity or the second commodity before the validity period has elapsed ≪ / RTI >
The method according to claim 1,
The reward providing method includes:
Storing information indicating that interest product registration or shopping cart storage for the first product is due to the first recommender's account when the recommendation terminal registers interest goods or cart storage for the first product; And
Further comprising the step of detecting that the recommendee terminal has terminated the connection to the web server after registering the first product as a product of interest or storing it in a shopping cart.
6. The method of claim 5,
The reward providing method includes:
And providing the reward of a higher rank to the first recommender account when the recommendee terminal reconnects to the web server and purchases the first commodity registered with the interested commodity or the shopping cart after the connection is completed Wherein the reward is provided to the player.
The method according to claim 6,
Wherein the step of generating the link content comprises:
Setting a validity period for the link content,
Wherein providing the rewards comprises:
And providing the reward of a higher rank to the first recommender's account when the recommendee terminal has purchased the first commodity in which the interested commodity is registered or in which the basket is stored even if the validity period has elapsed How to provide rewards.
6. The method of claim 5,
The reward providing method includes:
Determining whether the recommendee terminal has reconnected to the web server through the link content for the second product including the second recommender code of the second recommender account after the connection of the recommendee terminal is completed; And
Providing a reward of a higher grade to the first recommender's account when the reconnected recommendee terminal has purchased the first commodity in which the commodity of interest is registered or stored in the shopping cart, ≪ / RTI > further comprising the step of:
9. The method of claim 8,
Wherein providing the rewards comprises:
Providing a reward of a lower grade to the first recommender's account when the reconnected recommendee terminal purchases the second commodity and providing an upper grade reward to the second recommender's account, A method of providing rewards.
9. The method of claim 8,
Wherein providing the rewards comprises:
And providing a reward of a lower grade to both the first recommender account and the second recommender account when the reconnected recommender terminal purchases the third product.
The method according to claim 1,
The reward providing method includes:
Detecting whether the recommendee terminal that has not purchased the first product has terminated the connection with the web server;
Determining whether the recommendee terminal has reconnected to the web server through the link content for the first product including the second recommender code of the second recommender account after the connection of the recommendee terminal is completed; And
Providing a reward of a lower rank to the first recommender's account when the reconnected recommendee terminal purchases the first commodity and providing an upper rank reward to the second recommender's account Of the rewards.
The method according to claim 1,
The reward providing method includes:
Detecting whether the recommendee terminal that has not purchased the first product has terminated the connection with the web server;
Determining whether the recommendee terminal has reconnected to the web server through the link content for the first product including the second recommender code of the second recommender account after the connection of the recommendee terminal is completed; And
When the reconnected recommendee terminal has purchased the first product and before the validity period of the link content for the first product including the first recommender code has expired, And providing the second recommender's account with a lower-grade reward. ≪ Desc / Clms Page number 21 >
The method according to claim 1,
The reward providing method includes:
Detecting whether the recommendee terminal that has not purchased the first product has terminated the connection with the web server;
Determining whether the recommendee terminal has reconnected to the web server through the link content for the second product including the second recommender code of the second recommender account after the connection of the recommendee terminal is completed; And
Further comprising the step of providing a lower grade reward to the first recommender's account and the second recommender's account when the reconnected recommender terminal has purchased the first product.
13. A computer program stored on a medium for executing a method of providing a reward of any one of claims 1 to 13 in combination with hardware.
A communication unit for receiving a sharing request for a first product page from a first recommender terminal connected to the first recommender account;
Assigning a first recommender code to the first recommender account that is a member and generating link contents for the first product page including the first recommender code according to the sharing request, A controller for determining whether the recommendation terminal connected to the web server has purchased the first product; And
And providing a reward to the first recommender account according to whether the first commodity is purchased or not.

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