KR20220123962A - Apparatus and method for virtualizing shared sign - Google Patents

Abstract

An objective of the present invention is to resolve the problem of companies in which signs cannot be installed. An apparatus for virtualizing a shared sign is applied to a shared sign service system including: at least one shared sign unit having a prescribed size corresponding to a plurality of individual signs; a computer for content control providing content to be displayed for the shared sign unit; a shared sign operating server transmitting the content and a display schedule to the computer for content control; and an operating DB to manage various data used by the shared sign operating server. The apparatus for virtualizing a shared sign generates the display schedule by matching information of content scenes exposed by the shared sign unit and a group of occupiers providing an area in which the shared sign unit is to be installed.

Description

Apparatus and method for virtualizing shared sign}

The present invention relates to a virtualization apparatus and method for a shared signage system, which is connected to a network and specifies a shared signage structure capable of dividing a display area and an advertisement revenue distribution method accordingly, and uses a shared signage by distinguishing a signboard mode and an advertising mode It relates to a virtualization device and method required for a shared signage system that supports third-party advertisements and can utilize a shared signboard in the form of a digital bulletin board in connection with external systems such as public data.

With the advent of the sharing economy society, various sharing economy models such as car sharing, house sharing, and office sharing have emerged, and recently, a model sharing a signboard has also appeared. For example, Korean Patent No. 2181462 of the present applicant proposes a shared signage service system shared by a plurality of stores through division of a display area.

However, this patent did not distinguish between the physical signage area, which is the space on the outer wall of the building occupied by a plurality of stores, and the dynamic section of the signage occupied by the advertisements exposed, so it was not possible to present an effective operating model.

Domestic Patent No. 10-2181462 (Registered on November 16, 2020)

The present invention provides a shared signage service that is used for multi-purpose purposes such as advertising media and digital bulletin boards in addition to signboards by installing a large shared signage on the outer wall of a building. By classifying and linking dynamic sections of exposed signboards, we intend to present a standard for distributing economic profits from the provision of shared signage services.

In addition, the present invention virtualizes the shared signboard to solve the problem of companies that cannot install the signboard when a large number of stores are located compared to the area of the area where the shared signboard can be installed, such as a large collective shopping mall. We would like to suggest a way to

A shared signboard virtualization device of the present invention for achieving the above object includes at least one shared signboard unit having a predetermined size corresponding to a plurality of individual signboards, and a content control computer that provides content to be displayed to the shared signage unit; , a shared signboard operation server that transmits the content and the display schedule to the computer for controlling the content, and an operation DB for managing various data used in the shared signage operation server. Sharing applied to a shared signage service system As a signboard virtualization device, the display schedule is generated by matching information of content scenes exposed in the shared signage unit with a group of occupants providing an area for installing the shared signage unit.

In addition, the shared signboard virtualization device calculates a profit share to be allocated to an individual occupant or a group of occupants by analyzing the revenue generated by each advertisement exposure.

In addition, the shared signage unit is configured in the form of a complex of a plurality of small display cells, and the cells are a fixed S-cell defined as a unique signage area for each store and an area in which advertisement content is displayed, each having a different size according to each advertisement. It is divided into dynamic C-cells defined as , and the distribution of advertisement revenue for each S-cell is made by the ratio of the area where C-cell advertisements are allocated to each S-cell.

In addition, the data includes occupant reference cell (S-cell) data, occupant data, occupant group data, and advertisement content reference cell (C-cell) data.

In addition, the display schedule is set in the form of an advertisement cycle arranged for each time period, and each advertisement cycle is composed of advertisement scenes matched with the occupant group for each detailed time period.

On the other hand, the shared signboard virtualization method according to the present invention for achieving the above object, at least one shared signboard unit having a predetermined size corresponding to a plurality of individual signboards, and content to provide content to be displayed to the shared signage unit A shared signage service system comprising a control computer, a shared signboard operation server that transmits the content and the display schedule to the content control computer, and an operation DB for managing various data used in the shared signage operation server. An applied shared signboard virtualization method, comprising: generating the display schedule by matching information of content scenes exposed in the shared signage unit with a group of occupants providing an area for installing the shared signage unit.

In addition, in the method, the display schedule is set in the form of an advertisement cycle arranged for each time period, and each advertisement cycle is composed of advertisement scenes matched with the occupant group for each detailed time period, and the data is an occupant reference cell (S- cell) data, occupant data, occupant group data, and advertisement content reference cell (C-cell) data.

According to the present invention, in providing a shared signage service that is used for multi-purpose purposes such as advertising media and digital bulletin boards in addition to the signage by installing a large shared signage on the outer wall of the building, the physical signage area, which is the space of the outer wall of the building occupied by a plurality of stores, and A standard for distributing economic profits from the provision of a shared signage service is presented by classifying dynamic sections of signboards where advertisements are exposed and linking them to each other.

In addition, according to the present invention, when a large number of stores are located compared to the area of an area where a shared signboard can be installed, such as a large shopping mall, in order to solve the problems of companies that cannot install a signboard, the shared signboard is virtualized for each time zone. A method of using the distinction is presented.

1 is a conceptual diagram of a shared signage service of the present invention.
Figure 2 is an exemplary view of the use of the signboard mode of the shared signboard according to the present invention.
3 is an exemplary view of the use of the advertising mode of the shared signboard according to the present invention.
Figure 4 is an exemplary diagram of the use of the digital bulletin board mode of the shared signboard according to the present invention.
5 is a diagram illustrating a concept in which the operation mode of the shared signboard is switched according to the type of content displayed in the shared signboard service of the present invention.
6 is a network configuration diagram of the entire system for a shared signage service according to the present invention.
7 is a block diagram of a shared signboard unit used in the shared signage service system of the present invention.
8 is a conceptual diagram of a stationary S-cell and a dynamic C-cell of the shared signage unit of the present invention.
9 is an exemplary view of revenue distribution according to the stationary store cell and the dynamic content cell of the present invention.
10 is a conceptual diagram of a horizontal/vertical integrated signboard according to the present invention.
11 is a conceptual diagram of a shared signboard virtualization according to the present invention.
12 is a conceptual diagram of occupant matching according to the shared signboard virtualization method of the present invention.
13 is a schedule configuration diagram of a shared signboard unit according to the shared signboard virtualization method of the present invention.

Specific structural or functional descriptions of the embodiments according to the concept of the present invention disclosed in this specification are only exemplified for the purpose of explaining the embodiments according to the concept of the present invention, and the embodiments according to the concept of the present invention may take various forms. It can be implemented with the above and is not limited to the embodiments described herein.

Since the embodiments according to the concept of the present invention may have various changes and may have various forms, the embodiments will be illustrated in the drawings and described in detail herein. However, this is not intended to limit the embodiments according to the concept of the present invention to specific disclosed forms, and includes all modifications, equivalents, or substitutes included in the spirit and scope of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram of a shared signage service forming the basis of the present invention.

The shared signage service provider 20 provides a shared signage service by attracting regions and buildings to provide a shared signage service, installing a shared signage through facility investment, and establishing a management operating system.

The occupant or store owner of the area and building where the shared sign service is provided, such as small business owners, self-employed, etc., occupies and provides the shared sign installation space, and is the occupant of the sign space and the sign space provider (10). Instead of providing a shared signage service provider 20 with a space to install a shared signage, they secure a shared signage facility without a separate investment cost.

In the present invention, the expression "occupant" is interpreted as a person who places a signboard installation space for posting a signboard under his/her control. In the case of renting an individual store with shared signage and permitting the installation of signage in that exterior wall space (i.e., the sign space) (i.e., as is the general case), the lessee, not the owner or lessor, is the will be the occupants of If the building owner who owns the entire building (building) prevents the lessee from hanging a sign on the exterior wall, or if the building owner regulates only a single or a small number of signboards with the building name on the building, the building and Since the owner of the building, who is the owner of the outer wall, is the ruler of the sign space for the present invention, it corresponds to the owner and occupant in this specification. Therefore, "occupant" in the present specification should be interpreted as meaning 'a person who substantially occupies the space on the outer wall where the signboard can be hung, that is, the signboard space'.

The users 30 of the shared signage service are the same as the signage space providers 10 as small business owners and self-employed people in the area. In addition, in the case of external advertisement, a third party advertiser, business operator, etc. may be included in the service user 30 , and in the case of performing a public service advertisement or bulletin board function, a related public institution may be included in the service user 30 . .

When the service user 30 is a third party who wants to advertise on another person's signboard, he/she has to pay a predetermined advertisement fee, thereby generating advertisement revenue to the service provider 20 . The service provider 20 recovers the equipment investment cost by using the advertising revenue, and distributes and pays a portion of the advertising revenue to the sign space providers 10 in return for providing the signboard space. Of course, it is also conceivable that the sign space provider 10 pays an advertisement fee or becomes the shared sign service user 30 in a manner of offsetting the advertisement fee to be paid and the advertisement revenue to be paid.

Figure 2 is an example of using a signboard mode of a typical shared signage according to the present invention.

The shared signboard of the present invention is an integrated signage provided by the service provider 20 that supplies the shared signage service. The vertical length of the shared signboard corresponds to the space between the floors of the outer wall of the building where the signage is mainly installed, and the horizontal length is configured to correspond to the width of the entire building. it is preferable

When the shared signboard is used as a signboard mode, it performs the same role as the existing signage by providing an image like a normal signboard image by utilizing an area as much as the signboard space allocated for each store. If the same signboard image is posted for a certain period of time, the video may be stopped for a certain period of time to protect the LED pixel of the shared signboard, or it may be changed to a signboard of the same store with different content, color, etc. However, in the case where temporally different images are provided to the shared signboard, continuous use is possible without such measures.

In the shared signboard of Figure 2, the size of the signboard space of each store is shown to be the same, but the size of the signboard space occupied to post the signboard may be different from each other because the rental area is different for each store. The size of the S-Cell (S-Cell. Store Cell), which is a signage space area allocated to , is provided correspondingly.

3 is an exemplary view of the use of the advertising mode of the shared signboard according to the present invention.

When the shared signboard is used as an advertisement mode, the space allocated for each store is ignored and the space is dynamically allocated according to the advertising area to faithfully function as a billboard. In this specification, from the standpoint of individual store owners, content other than their own signage, that is, self-advertising video, signboards or advertising content of other stores or third parties, is all referred to as advertisement mode. It is also possible to distinguish the signboard from the advertisement, and to apply it as a signboard mode and an advertisement mode, respectively.

When using the advertisement mode, different advertisements can be posted by time and section, and accordingly, the size of the C-Cell (Content Cell), which is an area that is dynamically allocated to each advertisement for a predetermined time in the shared signboard, is different for each advertisement. It varies from time to time depending on the area it occupies.

As shown in FIG. 3 , when posting an advertisement of an advertiser, a third party, through the entire shared signboard, which is an integrated display panel, the feature of the integrated configuration of the shared signboard of the present invention is maximized, and the advertising effect is also doubled. However, unlike this, a number of different advertisements may be posted for each shared signage section, which will be described later.

Figure 4 is an exemplary diagram of the use of the digital bulletin board mode of the shared signboard according to the present invention.

When a shared signboard is used as a bulletin board mode, public information such as election information, life convenience information, and news can be provided by utilizing the shared signboard space. The digital bulletin board mode is an operation mode in which a public information providing entity including a local government providing various public information including various living information and disaster information, and related organizations uses a shared signboard.

Here, the signboard mode, advertisement mode, and digital bulletin board mode are described separately, but in actual use, it is possible to simultaneously perform the signage function, advertisement function, and digital bulletin board function for each shared signboard section, and the signage function, advertisement function, and digital bulletin board function for each floor Various changes are possible, such as allowing the functions to be performed alternately.

5 is a diagram illustrating a concept in which the operation mode of the shared signboard is switched according to the type of content displayed in the shared signboard service of the present invention.

Shared signage can operate alternately in (digital) signage mode, (digital) advertisement mode, and digital bulletin board mode by default. That is, in ordinary times, the shared signage operates in a digital signage mode that functions as a signboard of an individual store, and operates in a digital advertising mode that exposes advertisements from third-party advertisers, etc. according to scheduling information, or a public information provider It can be operated in a digital bulletin board mode that exposes various public information provided.

The digital signage mode is an operation mode in which store owners, including store owners, small business owners, and self-employed people, use the shared signboard as a digital signboard to display their trade name and trademark. Content including such as a trade name, trademark, etc. may be displayed in a predetermined area of the shared signboard.

In the case of the digital advertisement mode and the digital bulletin board mode, in addition to basically displaying advertisement contents or public information contents, information related to a signboard such as a trade name and a trademark of a store in which the advertisement board is located may be displayed together with the advertisement contents. Unlike a dedicated billboard such as an ordinary electric billboard, the shared signboard of the present invention is basically a concept that integrates and operates the signboards of each store in an integrated manner. It is desirable to operate so that it is possible to display.

6 is a network configuration diagram of the entire system for a shared signage service according to the present invention. The shared signboard virtualization device of the present invention is an element constituting a part of the overall system.

The shared signage service system includes a shared signage unit 100 having a predetermined size corresponding to a plurality of individual signboards (note: only one shared signage unit is shown for illustrative purposes), each building in which the shared signage unit 100 is installed, or Contents such as a computer 200 for content control, signboard images, advertisement images, and other bulletin board images, which are provided for each floor and store content to be displayed by the shared signage unit 100 and supply the content to the shared signage unit 100 in accordance with the display schedule and a shared signage operation server 400 that stores and edits the display schedule and supplies the completed content and display schedule to the computer 200 for content control.

A plurality of display controllers 250 for controlling the display of the shared signage unit 100 for each predetermined physical section according to an instruction from the content control computer 200 between the content control computer 200 and the shared signage unit 100 is inserted, and the shared signage unit 100 and/or the display controller 250 is provided with a networking function to support wired or wireless communication with the content control computer 200 .

A database 450 for storing data such as content and display schedule, shared sign ID, and cell structure used in the operation server 400 is provided to the operation server 400 . The operation server 400 also receives various public information such as weather information, environmental information, traffic information, disaster information, CCTV image information, etc. in connection with the open public data system 500 provided by the government, local governments, public offices, etc. (100) can be provided.

The computer 200 for content control is linked with the store management system 300 of each store to store various information such as information on the number of empty seats, number of people waiting, event information, campaign information, business hours information, and CCTV video information in the store for each store. It can be secured and processed to display it through the shared sign unit 100 . This information processing process may be directly implemented in the content control computer 200, but the information secured from the store management system 300 is sent to the operation server 400 through the content control computer 200 to be processed into image information. The processed image information and related schedules may be sent back to the computer 200 for content control.

The store management system 300 may be implemented in connection with or including the POS system in the store. In addition, an information input web application server (WAS) for registering signboard operation information and advertisement content information input through the store management system 300 to the operation server 400 may be additionally provided.

The store management system 300 connected to the POS of the store is arranged for each store and connected to the computer 200 for content control provided for each building or floor, so that data transmission between the store management system 300 and the operation server 400 is performed. It is performed through the computer 200 for content control, and all data of each store management system 300 necessary for providing a shared signage service is managed and stored in the remote operation server 400 and operation DB 450 . It is preferable that the content control computer 200 for performing these functions is a server-level computer, and the store management system 300 is a personal PC provided for each store.

If the store is a franchise store, the affiliate data system 600 of the headquarters connected to each store management system 300 and the operation server 400 of the present invention may be linked, and in this case, event information for each store, campaign information, etc. It may be provided to the operation server 400 and utilized for image information processing. In addition, various information such as information on the number of empty seats for each store and information on the number of waiting people may be transmitted to the operation server 400 through the affiliate data system 600 instead of the computer 200 for content control.

The shared signboard operation server 400 integrates and manages the shared signboard operation service system, and for this purpose, it has functions such as account management, signage management, information management, content management, statistics management, and settlement management. In addition, an information data generation system having a public API interworking module and a web crawler, etc. to import data from the open public data system 500 may be added between the open public data system 500 and the operation server 400, , a data consistency verification system for periodically checking the data of the information data generation system to maintain data integrity and to report and correct data errors may be coupled to the information data generation system.

In addition, the advertisement content operating system that registers the advertisement contents to be displayed on the shared signboard, the advertiser and the advertisement schedule in the operation server 400 in conjunction with the advertisement agency system, the advertisement contents scheduled in the operation server 400, the source of public information and A content download web application server used to download a schedule to the content control computer 200, an advertisement content storage for storing multimedia content such as images and images serving as advertisement sources may be additionally provided.

In addition, a web application server (WAS) for a reporting system that transmits the state of the shared signage service system, content display state information, etc. to a reporting system included in the operation server 400 or provided separately, and the content operation result and report statistics A log analysis system for generating and transmitting errors of the shared signage system to the reporting system, etc. may be additionally provided.

The shared signboard virtualization device of the present invention may be configured as a part of the operation server 400 . The database 450 provided to the operation server 400 of FIG. 6 stores contents exposed for signboards or advertisements and display schedules of the contents. Each display schedule is set in the form of an advertisement cycle arranged for each time period, and each advertisement The cycle consists of advertisement scenes matched with the occupant group for each detailed time period.

When an occupant group and advertisement scenes of a predetermined time period are matched, the revenue sharing model may be designed in such a way that at least a portion of advertisement revenue generated by exposure of the advertisement scenes is allocated to the corresponding occupant group. The group of occupants may distribute the revenue allocated to the group of occupants in a manner proportional to the area occupied by each occupant by actually owning or renting the building area or the economic value of the occupied area. For example, a lessee who occupies a store of 200 pyeong can secure twice the profit share compared to a lessee who occupies a store of 100 pyeong, and a lessee who is located at a major point in the building and pays a higher rent per unit area has a lower unit A lessee who pays rent per area can have a larger share of profits despite the same area.

The distribution of profit shares among such occupants may be made according to conditions agreed in advance by the signing of a lease contract or a shared signage service, or otherwise, it may be determined in a uniform way of distributing profits. In other words, it is also possible to evenly distribute the revenue generated for a predetermined time in the entire shared signboard unit to all of the shared signage occupants.

In any case, the shared sign virtualization module or device provided to the operation server 400 of FIG. 6 generates matching information between a group of occupants (in some cases, individual occupants) and advertisement scenes and includes them in the display schedule to include the database 450 In the case of advertisement exposure, it is checked whether advertisement exposure proceeds according to the display schedule based on the stored matching information, and the revenue generated by each advertisement exposure is analyzed to calculate the share of revenue to be allocated to individual occupants or groups of occupants. perform the function

7 is a physical configuration diagram of a shared signage unit used in the shared signage service system of the present invention.

In the case of a shared signage unit installed in the outer wall space between each floor of a building, the vertical height is set to correspond to the distance between the building floors, and the horizontal length is set to correspond to the width of the building. . A shared sign unit in the form of a large LED billboard may be configured in the form of a complex of multiple small displays, and an individually controllable and physically divided display unit will be called a cell.

In one building, a plurality of shared signage units may be mounted for each floor, front, and side walls, wherein the shared signage unit means a unit in which content displayed by a control computer is independently controlled. One or more display controllers for display control are allocated to one shared signage unit for each section, but the display controller is only a function of physically controlling the display and has nothing to do with content control.

If the vertical width of the area where the shared sign can be installed is wide, cells may be arranged in two or more rows. In this case, it would be desirable to standardize the size of each cell to be the same.

8 is a conceptual diagram of a stationary S-cell and a dynamic C-cell of the shared signage unit of the present invention.

In the present invention, as an aggregate of one or more cells, there are S-cell and C-cell as terms distinguished according to a predetermined function. S-cell is an abbreviation of Store Cell, which means a cell in an area displaying a unique sign for each store, and corresponds to the cell in FIG. 7 . In other words, the space secured as a signboard area for each store becomes the size of the store's S-cell. Each store provides the S-cell section or area occupied by each store for a shared sign service.

The C-cell is an abbreviation of a content cell, which means a cell in an area displaying advertisement content, and the size of the C-cell is dynamically determined according to each advertisement area. The size of the C-cell is independent of the size of the section or area provided by each store and is determined only by the displayed advertisement or post content.

When four stores are arranged on one side of a building in FIG. 8, four S-cells are arranged in one shared signboard unit corresponding thereto. The S-cell is a signboard area for each store, and its size is usually proportional to the store size, and serves as a standard for signboard image display during signage mode operation.

On the other hand, one or more C-cells are allocated without limitation in number according to the number of advertisements displayed on one shared signboard unit. 8 exemplifies C-cells allocated to different sizes to display advertisement content having different areas.

9 is an exemplary view of revenue distribution according to the stationary store cell and the dynamic content cell of the present invention.

For example, when displaying 3 advertisements with 4 S-cells (note: the size may be the same or different from each other) arranged in one shared sign unit, the C-cell will be in each advertisement area. are set to three. In this case, only one advertisement may be allocated to one S-cell as in S-cell a and S-cell d, but a plurality of advertisements may be allocated to one S-cell as in S-cell b and c. Accordingly, only a portion of C-cell a is allocated to S-cell a, and the remaining portion of C-cell a and a portion of C-cell b are allocated to S-cell b. Similarly, the remainder of C-cell b and part of C-cell c are allocated to S-cell c, and the remainder of C-cell c is allocated to S-cell d.

As shown in Table 1, the distribution of advertising revenue for each S-cell consists of a ratio of the area in which the C-cell advertisements are allocated to each S-cell. For example, if the advertisement exposure unit price of C-cell a is 2 million won, 50% of revenue is allocated to S-cell a to which 50% of C-cell a is allocated, and the remaining 50% of C-cell b is allocated to S-cell 50% of the revenue is allocated to b. Since the unit price of ad impression in C-cell b is 100, 70% of the revenue is allocated to S-cell b to which 70% of C-cell b is allocated, and the remaining 30% from C-cell b is allocated to S-cell c. 30% of the

As the occupant or owner of the S-cell, small business owners or self-employed persons who have the right to share profits will receive a share of the revenue for advertisements displayed in all C-cells set within the S-cell section, which is the share of the shared signage service provider from the total advertisement revenue. It may be determined as an amount excluding investment costs, operating costs, and predetermined profits.

Since the exposure unit price of advertisements is affected by the size of the shared signage unit where the advertisement is displayed, the location of the S-cell, the advertisement time period, whether there is an event, the advertisement viewing rate, etc. Also, even for the same S-cell, the standard amount of advertising revenue distribution may vary depending on the time zone.

Nevertheless, as above, the fixed S-cell and the dynamic C-cell are distinguished, and in all C-cells set within each S-cell section, the advertisement revenue generated by varying for each time period is converted into the S-cell according to the area ratio of each advertisement. The method of allocating to the revenue shareholder has the advantage of facilitating profit distribution by technically automating factors that affect advertisement efficiency, such as the location of the S-cell, advertisement time, and event presence. . In summary, the generation of advertising revenue is calculated on a C-cell basis, but the distribution of advertising revenue is made on a S-cell basis.

On the other hand, advertisers sign a shared advertisement contract by selecting only the size of the C-cell according to the advertising area, and the selection of the location of the S-cell where the advertisement will be displayed can be entrusted to the shared signage service provider. A shared advertisement contract may be concluded by specifying the location, number, and section of the S-cell(s) where advertisements will be displayed. This S-cell selection option may be reflected in determining the advertisement cost of the corresponding advertisement.

On the other hand, in order to determine the advertising unit price, advertisement viewer rating information by time and period for each shared signage unit is aggregated, and the operation server provides the information to an advertiser terminal (not shown) and conducts an online auction for advertisement posting.

10 is a conceptual diagram of a horizontal/vertical integrated signboard according to the present invention.

In FIG. 10, unlike FIGS. 2 to 4, an atypical form of a shared sign is shown. It is designed as a shared signboard structure in an inverted T-shape by combining a predetermined vertical area and a predetermined horizontal area of the exterior wall of a building where a shared signboard can be installed. If it is not easy to install a shared signboard on the exterior wall of a store on each floor for legal and aesthetic reasons, the shared signboard must be installed in a physically feasible area, so various types of shared signage can be installed for each building. have.

In particular, in the case of a collective shopping mall where the shared signage area occupied by each store is not divided, or a large building with many rooms not adjacent to the outer wall of the building, it is practically impossible for each store to occupy its own shared signage installation area. In this case, it is more reasonable to allocate a certain portion of the outer wall space to install a large shared signage composed of a plurality of standardized cells, and to allow each store owner to occupy it jointly.

In this way, as in the case of a collective shopping mall with a large number of stores in a large building or a case of remodeling a traditional market into a modern shopping mall building, the store owner who occupies the store adjacent to the outer wall of the building and the store located in the center of the building It is suitable as an alternative when a store owner needs to use a shared sign with the same rights and qualifications.

11 is a conceptual diagram of a shared signboard virtualization according to the present invention.

In case of actual allocation for each occupant, such as a shopping mall with multiple stores, the size of the S-cell becomes very small and practically meaningless as a signboard. For example, if 20 stores divide and occupy a shared signboard measuring 100 meters x 1.5 meters in width and height, each S-cell can be designed with a size sufficient for the display by 5 meters * 1.5 meters in width and length. can However, if 200 stores try to occupy the space, the S-cell has to be arranged in two rows with a size of 1 meter x 0.75 meters in width and length. The signage cannot function properly.

Therefore, the present invention intends to propose to virtualize a shared sign consisting of a plurality of S-cells instead of maintaining the size of the S-cell at an appropriate size for the display of signboard content or advertisement content.

The shared signboard of FIG. 11 is composed of 7 S-cells from #0001 to #0007. When a signboard or advertisement content is exposed on such a shared signboard, different contents are displayed for each time period, and accordingly, advertisement revenue based on each content is also calculated differently for each time period.

On the other hand, if it is set that the occupants occupying the shared signboard by time period are sequentially changed, all store owners cannot jointly occupy one shared signboard at the same time, but after a predetermined period of time, joint occupation by all store owners is possible. do.

In the time interval t1 to t2, a group of occupants are considered to occupy the virtual shared sign #1, and in the time interval t2 to t3, the next set of occupants are considered to occupy the virtual shared sign #2, and in this way, the last group Considering that the occupants of the virtual shared signboard #n occupy the virtual shared signboard #n, the signage contents of the occupants of the virtual shared signage #1 are displayed in the time period t1 to t2, and the signage contents of the occupants of the virtual shared signboard #2 are displayed in the time period t2 to t3. Display and display the signboard content of the occupants of the virtual shared signboard #n in the time period tn to tn+1 in this way. In this way, when allocating to all occupants is completed, in the subsequent tn+1 to tn+2 time period, the signboard content of the occupants of the virtual shared signboard #1 is displayed again in a repeating manner.

On the other hand, similarly in the case of displaying advertisements, the advertisement revenue by the content displayed in the time period t1 to t2 is allocated to the occupants of the virtual shared sign #1, and the advertising revenue by the content displayed in the time period t2 to t3 is virtual sharing. Allocated to the occupants of signboard #2, and advertising revenue by the content displayed in the time period tn to tn+1 may be allocated to the occupants of the virtual shared signboard #n. In this way, when the corresponding assignment to all occupants is completed, the occupant of the virtual shared sign #1 will be regarded as the occupant of the time period tn+1 to tn+2.

If the shared signboard virtualization method is applied in this way, even when the number of occupants or profit sharers is large compared to the size of the shared signboard, it is possible to provide a shared signage service.

12 is a conceptual diagram of occupant matching according to the shared signboard virtualization method of the present invention.

6 and 12, the shared sign operating server 400 configures a plurality of advertisement scenes (Scene A, Scene B, ...) exposed for each time period on the shared sign unit 100, and a plurality of It can support to expose the advertisement scene of the shared signage unit 100 according to the time cycle (Cycle A).

For example, the shared sign operating server 400 is a shared sign unit 100 when there is a specific advertisement scene (Scene Z, Scene Y, Scene W) to be exposed at a specific time period, the shared sign unit 100 It may be configured to replace an advertisement scene in a time zone overlapping with a specific time period among a plurality of advertisement scenes exposed for each time period with a specific advertisement scene.

This will be described in more detail and exemplarily as follows.

The shared sign operating server 400 allocates one occupant group to one content scene, and when the exposure order of content scenes is configured, groups the scenes to form a cycle, and exposes content to the shared signboard It is possible to support repeated exposure of scenes based on the time cycle.

The shared sign operating server 400 may separately group the cycle of campaigns having a special event for each time zone when configuring the cycle.

For example, a special event configuration may include an advertisement campaign that wants to be exposed only during a specific time period, that is, an advertisement campaign for an event such as a time sale and an advertisement for an industry affected by the time zone (alcoholic advertisement, etc.).

13 is a schedule configuration diagram of a shared signboard unit according to the shared signboard virtualization method of the present invention.

The content exposure time of the shared signage unit is from 6 am to 12 pm, and different advertisement cycles can be arranged for each time zone. Since each advertisement cycle is composed of multiple content scenes, it is possible to expose content that can maximize the advertisement effect of each shared signboard unit by diversifying the advertisement cycle and disposition of the advertisement cycle.

6, 12 and 13, the database 450 provided to the operation server 400 of FIG. 6 stores the contents and display schedules used, and each display schedule is the same as the shared signage unit schedule of FIG. It is set in the form of an advertisement cycle arranged for each time period, and each advertisement cycle is composed of advertisement scenes matched with an occupant group for each detailed time period as shown in FIG. 12 .

Even in the case of shared signboard virtualization, revenue distribution may be possible in consideration of the area of each S-cell as shown in FIG. 9 according to conditions agreed in advance by the signing of a lease contract or when signing a shared signage service. A distribution method may be adopted. In other words, it is also possible to evenly distribute the revenue generated for a predetermined time in the entire shared signboard unit to all of the shared signage occupants. However, in such a case, it will be unnecessary to match the occupant group for each content scene.

In the above, the shared signboard was virtualized by matching the occupant group based on the content scene. However, unlike this, the occupant group is matched based on a certain period of time, or the occupant group is distinguished and matched according to a predetermined contract condition, Shared signboard virtualization can be implemented in a way that comprehensively matches all occupants in units of shared signage units.

Claims (8)

At least one shared signboard unit having a predetermined size corresponding to a plurality of individual signboards, a content control computer providing content to be displayed to the shared signage unit, and transmitting the content and the display schedule to the content control computer A shared signboard virtualization device applied to a shared signage service system comprising a shared signage operation server and an operation DB for managing various data used in the shared signage operation server,
generating the display schedule by matching information of content scenes exposed in the shared signage unit with a group of occupants providing an area for installing the shared signage unit,
Shared signage virtualization device. The method according to claim 1,
Analyze the revenue generated by each ad impression to calculate the revenue share to allocate to individual occupants or groups of occupants;
Shared signage virtualization device. 3. The method according to claim 2,
The shared sign unit is configured in the form of a complex of a plurality of small display cells, and the cells are defined as a fixed S-cell defined as a unique signage area for each store and an area where advertisement content is displayed and have different sizes for each advertisement. It is divided into dynamic C-cells, and the distribution of advertising revenue for each S-cell consists of the ratio of the area where C-cell advertisements are allocated to each S-cell.
Shared signage virtualization device. 4. The method of claim 3,
The data includes occupant reference cell (S-cell) data, occupant data, occupant group data, and advertisement content reference cell (C-cell) data,
Shared signage virtualization device. 5. The method according to claim 4,
The display schedule is set in the form of an advertisement cycle arranged for each time period, and each advertisement cycle is composed of advertisement scenes matched with the occupant group for each detailed time period,
Shared signage virtualization device. At least one shared signboard unit having a predetermined size corresponding to a plurality of individual signboards, a content control computer providing content to be displayed to the shared signage unit, and transmitting the content and the display schedule to the content control computer A shared signboard virtualization method applied to a shared signage service system comprising a shared signage operating server and an operation DB for managing various data used in the shared signage operating server,
generating the display schedule by matching information of content scenes exposed in the shared signage unit with a group of occupants providing an area for installing the shared signage unit;
Shared signage virtualization method. 7. The method of claim 6,
The display schedule is set in the form of an advertisement cycle arranged for each time period, and each advertisement cycle is composed of advertisement scenes matched with the occupant group for each detailed time period,
Shared signage virtualization method. 8. The method of claim 7,
The data includes occupant reference cell (S-cell) data, occupant data, occupant group data, and advertisement content reference cell (C-cell) data,
Shared signage virtualization method.

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