KR20140123183A - Apparatus and method for integrated management of advertisement platform - Google Patents

Apparatus and method for integrated management of advertisement platform Download PDF

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Publication number
KR20140123183A
KR20140123183A KR1020130039967A KR20130039967A KR20140123183A KR 20140123183 A KR20140123183 A KR 20140123183A KR 1020130039967 A KR1020130039967 A KR 1020130039967A KR 20130039967 A KR20130039967 A KR 20130039967A KR 20140123183 A KR20140123183 A KR 20140123183A
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South Korea
Prior art keywords
advertisement
information
advertisements
integrated
unit
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KR1020130039967A
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Korean (ko)
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KR102051425B1 (en
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한민호
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에스케이플래닛 주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints

Abstract

Provided are an apparatus and a method for integrated management of advertising platforms. The apparatus for integrated management of advertising platforms comprises: an integrated management unit which receives information on one or more advertisements that should be exposed at the current time point from one or more advertising platform server apparatuses through a preset interface, and manages the received information on the advertisements by integrating the same according to a standard exposure rule; an integrated scheduling unit which assorts the information on one or more standardized advertisements, which are provided by the integrated management unit, according to old exposure rules, exposure rules that have been set before, determines delivery priorities according to assorted exposure rule, and provides information on one or more advertisements scheduled according to the determined delivery priorities; and an advertisement delivery unit which receives the information on one or more advertisements meeting the standard exposure rule, which are scheduled from the integrated scheduling unit, and provides information on the received advertisements and information on one or more advertisements, which meets the old exposure rules, received from a server apparatus adopting an individual advertising platform to a terminal device, which adopts the same advertising platform, according to the determined delivery priorities. Therefore, advertisements registered in the other advertising platform can be exposed on the medium which applied the specific advertising platform.

Description

[0001] Apparatus and method for integrated management of advertisement platforms [0002]

The present invention relates to an advertisement service, and more particularly, to an apparatus and method for integrating and managing a plurality of advertisement platforms of different specifications to provide advertisements using a plurality of advertisement platforms in an advertisement service system.

Advertising media has traditionally offered advertisements in various forms through TV, newspapers, and electronic signage. In recent years, due to the proliferation of smartphones, mobile advertisements such as applications (in-app) and web ads (M-web) .

In the case of advertisers, it is a reality to want to maximize the effect of advertisement by registering advertisements on various media through one advertisement registration.

However, the advertisement medium that exposes the mobile advertisement has various specifications for the advertisement platform, that is, the advertisement exposure, and the international standard does not exist.

Therefore, various advertisement platforms are being developed in accordance with the standard, since the advertisement exposure standard exists according to the resolution of the terminal in which the advertisement is exposed. In addition, since an advertisement company can provide advertisement only through its own advertising platform, it is difficult to maximize the advertisement effect because it can not provide its advertisement to a terminal device using a third-party advertisement platform rather than its own advertisement platform.

Korean Registered Patent No. 0716111, May 02, 2007 Registered (Name: Mobile Integrated System and Method)

Accordingly, the present invention has been proposed in order to solve the inconvenience of the related art, and an object of the present invention is to provide an apparatus and a method for managing a plurality of advertisement platforms of different specifications in order to provide advertisements using a plurality of advertisement platforms.

According to another aspect of the present invention, there is provided an information processing system including an integrated management unit for integrating and managing advertisement information set to one or more different exposure standards to be exposed at a current point of time in a standardized exposure standard, And an advertisement transmitting unit for providing the advertisement information set in the scheduled one or more standardized exposure standards to the terminal device to which the advertisement platform of the advertisement platform is applied, The present invention provides an apparatus and a method for integrally managing a plurality of users.

According to another aspect of the present invention, there is provided an integrated management system for managing an advertisement platform, comprising: at least one advertisement server, An integrated management unit for integrating and managing the information about the advertisement in the standardized exposure standard; Information on one or more advertisements of the standardized exposure standard provided by the integrated management unit is classified according to the previously set exposure standard, the transmission priority is determined according to the classified exposure standard, and the priority of one or more advertisements scheduled according to the determined transmission priority An integrated scheduler for providing information; And information on one or more advertisements of the standardized exposure specification scheduled from the integrated scheduling unit and information on the received one or more advertisements and one or more advertisements of an existing established exposure standard received from the ad platform server apparatus And an advertisement delivery unit for providing the information on the advertisement platform to the terminal device applying the advertisement platform according to the predetermined distribution order.

The integrated management platform of an advertisement platform according to a preferred embodiment of the present invention includes information on a predetermined interface for interworking between the integrated management unit, the integrated scheduling unit, and the advertisement transmission unit, information on one or more advertisements of the standardized exposure standard, And a storage unit for storing one or more advertisement information of the standard.

The advertisement platform integrated management device according to the preferred embodiment of the present invention further includes an authentication unit for authenticating a usage right for a predetermined interface for interworking between the integrated management unit, the integrated scheduling unit, and the advertisement sending unit.

According to a preferred embodiment of the present invention, the integrated management platform of an advertisement platform receives information about one or more advertisements to be exposed at the present time according to predetermined scheduling from the corresponding advertisement platform server device, To the integrated management unit via a predetermined interface.

In the advertisement platform integrated management device according to the preferred embodiment of the present invention, the advertisement information includes at least one of advertisement, material and media information received from one or more advertisement platform server devices.

In the advertisement platform integrated management device according to the preferred embodiment of the present invention, the integrated management unit may associate one or more pieces of advertisement information and material information that should be exposed at the present time with advertisement and material information received from one or more advertisement platform server devices, An advertisement and material integration management unit for integrating and storing an exposure standard; And receives one or more pieces of advertisement information and material information from the corresponding advertisement platform server device through a predetermined interface and delivers the advertisement information and the material information to the advertisement and material integration management section. The advertisement and material information of the standardized exposure standard, And an interface unit transmitting the information to the integrated scheduler.

In the advertisement platform integrated management device according to the preferred embodiment of the present invention, the integrated management unit may store information about one or more media registered in each advertisement platform in the standardized information of one or more media received from each of the advertisement platform server devices An integrated media management unit that integrates and manages the exposure standard; And an interface unit for receiving one or more media information from each of the advertisement platform server devices through a predetermined interface and delivering the media information to the media integration management unit and for transmitting media information of the standardized exposure standard integratedly managed by the media integration management unit to the integrated scheduling unit; .

An integrated interface management unit for registering a meta setting value for a predetermined interface (API) and registering an interface between the integrated scheduling unit and the advertisement sending unit, according to a preferred embodiment of the present invention; .

The integrated scheduling unit may filter information about the advertisement of the advertisement platform applied by the advertisement sending unit among the information about one or more advertisements to be provided to the advertisement sending unit, And provides information on the remaining advertisements to the advertisement delivery unit.

In the advertisement platform integrated management device according to the preferred embodiment of the present invention, the integrated scheduler receives the unique identifier of the advertisement platform applied by the advertisement transmitting unit and filters the information on the advertisement allocated with the received unique identifier.

In the advertisement platform integrated management device according to the preferred embodiment of the present invention, the integrated management unit allocates an identifier (ID) for identifying an advertisement platform providing information on the advertisement for each received advertisement information.

According to another aspect of the present invention, there is provided a method for integrated management of advertisement platforms in an integrated management platform of an advertisement platform, the method comprising: Receiving from a server device through a predetermined interface; Integrating and managing information on the received advertisement by setting the standardized exposure standard; Dividing information on one or more advertisements of a standardized exposure standard into existing exposure standards and scheduling the classified information; And transmitting information on at least one advertisement of the scheduled standardized exposure standard to a terminal device to which the advertisement platform of the user is applied.

The method for integrated management of advertisement platforms in the integrated management platform of an advertisement platform according to a preferred embodiment of the present invention further includes authenticating a usage right for a predetermined interface in the integrated management device.

In the method for integrated management of advertisement platforms in an integrated management platform of an advertisement platform according to a preferred embodiment of the present invention, the step of dividing information on one or more advertisements of a standardized exposure standard according to existing exposure standards, Dividing information on one or more advertisements of a standardized exposure standard into existing exposure standards; Determining an emission priority for each of the divided exposure standards; And scheduling information for the one or more advertisements according to the determined transmission priority.

An apparatus and method for unified management of ad platforms in an ad platform integrated management device in accordance with a preferred embodiment of the present invention, the step of scheduling information for one or more advertisements according to a determined dispatch priority comprises: Filtering information on an advertisement of an advertisement platform to be transmitted; And scheduling information on the remaining one or more advertisements excluding information on the filtered advertisement according to the determined transmission priority.

A method for integrated management of advertisement platforms in an integrated management platform of an advertisement platform according to a preferred embodiment of the present invention includes the steps of transmitting information about one or more advertisements of a scheduled standardized exposure standard to a terminal device ; Receiving information about one or more advertisements set as an existing exposure standard from an ad platform server apparatus of the advertisement platform server; Distributing information on one or more advertisements of a scheduled standardized exposure specification and information on one or more advertisements set as an existing exposure specification; And dispatching information on one or more advertisements of the standardized exposure specification according to the distribution order and information on the one or more advertisements set on the existing exposure specification.

The present invention integrates and manages the advertisement information set to one or more different exposure standards to be exposed at the present time into a standardized exposure standard, thereby exposing the advertisement registered in another advertisement platform in the medium to which the specific advertisement platform is applied.

In addition, the present invention integrates and manages advertisement information set to one or more different exposure standards into a standardized exposure standard, thereby registering advertisements on one advertisement platform from the standpoint of the advertiser, It is possible to maximize the advertising effect.

1 is a block diagram illustrating an advertisement service system according to embodiments of the present invention.
2 is a block diagram illustrating a configuration of an integrated management system for an advertisement platform in an advertisement service system according to an embodiment of the present invention.
3 is a flowchart illustrating a method for integrally managing an advertisement platform in an integrated advertisement management platform according to an exemplary embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the present specification and claims should not be construed to be limited to ordinary or dictionary meanings and the inventor is not limited to the concept of terminology for describing his or her invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Hereinafter, an advertisement service system for integrally managing an advertisement platform according to an embodiment of the present invention and an advertisement platform integrated management device in the advertisement system will be described in detail with reference to the accompanying drawings. First, the advertisement service system will be described in detail as follows.

1 is a block diagram illustrating an advertisement service system according to embodiments of the present invention.

1, an advertisement service system according to an embodiment of the present invention includes an advertisement platform integrated management device 100, a plurality of terminal devices 200, and an advertisement platform server device 300 linked to each other through a communication network 10 And other devices that are used for advertising services may also be configured.

The integrated advertisement management platform 100 refers to a server device capable of transmitting and receiving data for a plurality of terminal devices 200 and an advertisement platform server device 300 through the communication network 10. [ The advertisement platform integrated management apparatus 100 integrates and manages advertisement platforms for a plurality of media that expose advertisements with different exposure standards to a standardized exposure standard, Classification and priorities are determined according to the scope of the scope, and scheduling is performed to provide advertisements of the integrated managed standard exposure standard according to the scheduling. The specific configuration of the integrated advertisement management platform 100 will be described later.

The terminal device 200 is a terminal capable of transmitting and receiving various data via the communication network 10 in accordance with a key operation of a user. The terminal device 200 includes a tablet PC, a laptop, a personal computer ), A smart phone, a personal digital assistant (PDA), and a mobile communication terminal. The terminal device 200 is a terminal that performs voice or data communication using the communication network 10 and includes a browser for communicating with the service device 200 via the communication network 10, And a microprocessor for executing and controlling various programs. That is, the terminal device 200 can be any terminal as long as it can perform server-client communication with the AD platform integrated management device 100, and can be implemented in a broad concept including a communication computer such as a notebook computer, a mobile communication terminal, to be. The terminal device 200 is preferably formed with a touch screen, but is not limited thereto.

In particular, the terminal device 200 according to the embodiments of the present invention performs advertisement services in cooperation with the integrated advertisement platform management apparatus 100 through the communication network 10, Requests an advertisement to the integrated platform management apparatus 100, receives an advertisement according to the request from the integrated management platform 100, and exposes or outputs the received advertisement on the screen of the display unit.

The advertisement platform server apparatus 200 may be a provider apparatus for producing and providing advertisements, or a server apparatus of a communication provider that registers and provides advertisements produced by each provider. The advertisement platform server apparatus 200 is interlocked with the advertisement integrated management apparatus 100 through the communication network 10 and is connected to at least one terminal apparatus 200 having different advertisement exposure standards through the advertisement integrated management apparatus 100. [ To provide advertisements.

The advertisement platform integrated management device 100, the one or more terminal devices 100 and the at least one advertisement providing device 300 are interworked through the communication network 10 and the communication network 10 may be an Internet network, It is a network that can transmit and receive data using Internet protocol using various wired / wireless communication technologies such as communication network, satellite communication network, and the like. In addition, the communication network 10 is coupled with the integrated advertisement management platform 200 to store computing resources such as hardware and software. The communication network 10 may be a closed network such as a LAN (Local Area Network) or a WAN (Wide Area Network), an open network such as the Internet, a CDMA (Code Division Multiple Access), a WCDMA The concept is called the next generation network and computing network that will be implemented next, such as Multiple Access, Global System for Mobile Communications (GSM), Long Term Evolution (LTE) and Evolved Packet Core (EPC)

The integrated management system 100 for managing an integrated advertisement platform in the advertisement service system will be described in detail with reference to the accompanying drawings.

2 is a block diagram illustrating a configuration of an integrated advertisement platform management apparatus 100 in an advertisement service system according to an embodiment of the present invention.

2, an advertisement platform integrated management apparatus 100 includes at least one advertisement platform scheduling unit 110 (110a, 110b), an integrated management unit 120, an integrated scheduling unit 130, A transmitting unit 140, an authentication unit 150, a storage unit 160, and an integrated interface management unit 170.

The at least one advertisement platform scheduling unit 110 (110a, 110b) receives one or more pieces of advertisement information to be exposed at the current time according to predetermined scheduling from the corresponding advertisement platform server apparatus 300, To the integrated management unit 120 through a predetermined interface (API). Here, the first advertisement platform scheduler 110a and the second advertisement platform scheduler 110b schedule advertisements for advertisement platforms having different exposure standards.

The integrated management unit 120 receives advertisement, material, and medium information from an advertisement to be exposed at present time, that is, one or more advertisement platform scheduling units 110a and 110b through a predetermined interface, and transmits the received advertisement information to a standardized exposure Standard, and stores the integrated advertisement, material, and media information in the storage unit 160. [0053] FIG. In addition, the integrated management unit 120 allocates an identifier (ID) for identifying an advertisement platform providing advertisement information for each received advertisement information. For this, the integrated management unit 120 may include a first interface unit 121, an advertisement and material integration management unit 122, a second interface unit 123, and a media integration management unit 124.

The first interface unit 121 is an open application programming interface (API) and is an interface API for sending and receiving advertisement and material information between the advertisement and material integration management unit 122 and the integrated scheduling unit 130 or the storage unit 160. And the meta file is registered by the integrated interface management unit 170. [ Here, the registered meta file is stored in the storage unit 170. The first interface unit 123 transmits the advertisement and the material to be exposed through a predetermined interface to the one or more advertisement platform scheduling units 110a and 110b through various interfaces (json, xml, ftp, file, And transmits it to the advertisement and material integrated management unit 121. [ In addition, the first interface unit 123 transmits one or more advertisements to be integratedly managed by the advertisement and material integration management unit 122 to the storage unit 160 through a predetermined API, and stores the advertisement.

The advertisement and material integrated management unit 122 receives one or more pieces of advertisement information and material information to be exposed at the present time from the first and second advertisement platform server apparatuses 110a and 110b through the first interface unit 121 Sets the received advertisement and the material as the standardized exposure standard, and manages and manages one or more advertisements set to the standardized standard of the exposure standard.

The second interface unit 123 is an open application programming interface (API), and an interface (API) for transmitting and receiving medium information between the media integration management unit 124 and the integrated scheduling unit 130 or the storage unit 160 is preset , And the meta file for this is registered by the integrated interface management unit 170. Here, the registered meta file is stored in the storage unit 170. The second interface unit 123 receives various interfaces (json, xml, ftp, file) from the respective advertisement platform server apparatus 300 through the one or more advertisement platform scheduling units 110a and 110b through a predetermined interface Etc.), and transmits the received medium information to the unified management unit 121. In addition, the second interface unit 123 transmits one or more advertisements set in the standard exposure standard to the storage unit 160 in the media integration management unit 124 through a predetermined interface (API), and stores the advertisement.

The media integration management unit 124 receives information on one or more media registered in each advertisement platform through the second interface unit 123, sets information on the received media or media to a standardized exposure standard, Consolidate and manage one or more media set to the exposure standard.

The integrated scheduling unit 130 classifies one or more pieces of advertisement information provided by the integrated management unit 120 according to exposure standards, determines a transmission priority for each exposure standard, performs scheduling according to the determined transmission priority, And transmits the advertisement information to the advertisement sending unit 140 through the predetermined interface (API). In addition, the integrated scheduling unit 130 filters the advertisement information of the advertisement platform applied by the advertisement transmitting unit 140 among the information of one or more advertisements to be provided to the advertisement transmitting unit 140, And provides information on the remaining advertisements to the advertisement delivery unit 140. At this time, the integrated scheduler 130 may receive the unique identifier of the advertisement platform applied by the advertisement transmitting unit 140, and may filter the advertisement information having the received unique identifier.

The advertisement sending unit 140 receives one or more scheduled advertisement information from the integrated scheduling unit 130 through a predetermined interface (API), receives advertisement information for the same platform from its own advertisement platform server apparatus, And provides the advertisement information of the standard exposure standard received from the scheduling unit 130 and the advertisement information of the existing exposure standard received from the advertisement platform server apparatus to the terminal apparatus 200 applying the advertisement platform according to the predetermined distribution order. The advertisement delivery unit 140 includes a plurality of advertisement delivery units to which advertisement platforms having different exposure standards are applied, that is, a first advertisement delivery unit 141 using the first advertisement platform, and a second advertisement delivery unit 140 using the second advertisement platform. (Not shown).

The first advertisement transmission unit 141 receives the advertisement information set in the exposure standard of the first advertisement platform in cooperation with the first advertisement platform scheduling unit 110a and receives the advertisement information from the advertisement platform And transmits the received advertisement information to be currently exposed to the terminal device 200 to which the first platform is applied. Here, the advertisement information of the advertisement platform set to the standard exposure standard from the integrated scheduling unit 130 is one or more pieces of advertisement information of the other advertisement platforms excluding the advertisement information of the first advertisement platform.

The second advertisement transmission unit 142 receives the advertisement information set as the exposure standard of the second advertisement platform in cooperation with the second advertisement platform scheduling unit 110b and receives the advertisement information set from the integrated scheduling unit 130 as the standard exposure standard Receives the set advertisement information, and transmits the received advertisement information to be currently exposed to the terminal device 200 to which the first platform is applied. Here, the advertisement information of the advertisement platform set to the standard exposure standard from the integrated scheduling unit 130 is one or more pieces of advertisement information of another advertisement platform excluding the advertisement information of the second advertisement platform.

The authentication unit 150 may perform OAuth (Open Authorization) authentication for managing the usage rights of the APIs to be used in the integrated management platform 100 of the advertisement platform. Specifically, the authentication unit 150 does not perform authentication when the integrated management unit 120 and the integrated scheduling unit 130 are used separately, but performs authentication between the integrated management unit 120 and the integrated scheduling unit 130 Authentication is performed. When the integrated scheduling unit 130 accesses a predetermined interface (API) for interworking when transmitting the advertisement information to the advertisement transmitting unit 140, the authentication unit 150 uses the API Perform authentication of authority.

The storage unit 160 stores advertisement, material, and media information set in the standard format transmitted from the integrated management unit 120 in each database and stores interface (API) information (meta file, etc.) managed by the integrated interface management unit 170 ), Standardized standard information, and advertisement, material, and medium information set in the existing standard received in each of the advertisement platform scheduling units 110a and 110b in respective databases. In addition, the storage unit 160 may store information for driving the integrated advertisement management platform 100. The storage unit 160 may be an optical storage medium such as a magnetic medium such as a hard disk, a floppy disk, and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (DVD) A magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), and a flash memory.

The integrated interface management unit 170 integrally manages predetermined interfaces (APIs) used in the integrated advertisement management platform 100, registers and manages a meta file for each interface, and stores the registered meta file in a storage unit 160).

A method for integrated management of advertisement platforms according to embodiments of the present invention will now be described in the integrated advertisement platform management apparatus constructed as described above.

3 is a flowchart illustrating a method for integrally managing an advertisement platform in an integrated advertisement management platform according to an exemplary embodiment of the present invention.

3, in step 1101, the integrated interface management unit 170 of the integrated advertisement platform integrated management device 100 registers a metafile for predefined interfaces (APIs) managed in the integrated integrated management platform 100 And stores the received meta file in the storage unit 160.

In step 1102, the integrated management unit 120 of the integrated platform management apparatus 100 requests interface information of an interface (API) to be used by the integrated interface management unit 170. [ Accordingly, in step 1103, the integrated interface management unit 170 reads the requested interface information from the storage unit 160, and transmits the read interface information to the integrated management unit 120.

Accordingly, in step 1104, the integrated management unit 120 acquires advertisement, material, and media to be exposed at the present time from the one or more advertisement platform scheduling units 110a and 110b through a predetermined interface (API) Information is received.

Then, in step 1105, the integrated management unit 120 sets the received advertisement, material, and medium information as the standardized exposure standard, and stores the advertisement, material, and medium information set as the standard exposure standard so as to be integrated and managed. Here, the advertisement, material, and media information to be stored may be managed in a table form by mapping the existing standard based on the standard exposure standard for each advertisement platform.

In step 1106, the integrated management unit 120 requests interface authorization from the unified scheduling unit 130 to the authentication unit 150, receives the authorization authorization result information from the authentication unit 150 in step 1107, And is linked with the scheduling unit 130.

In step 1108, the integrated management unit 120 provides advertisement information to be currently exposed to the integrated scheduling unit 130. Accordingly, in step 1109, the integrated scheduler 130 checks the advertisement platform information of the advertisement information to be currently exposed and the existing exposure standard. Then, the integrated scheduling unit 130 classifies the advertisement information according to the existing exposure standard, determines the priority of the classified advertisement information, and performs the outbound scheduling.

Then, in step 1110, the advertisement transmitting unit 140 receives the advertisement information classified by the integrated scheduling unit 130 as the advertisement platform according to the determined priority. For example, when the advertisement sending unit 140 is the first advertisement sending unit 141 to which the first advertisement platform is applied, the first advertisement sending unit 140 receives the advertisement of the advertisement platform of its own from the integrated scheduling unit 130 And receives the advertisement information set as the standardized exposure standard for the other advertisement platform except the information according to the determined priority. At this time, the first advertisement transmitting unit 141 receives the advertisement information set as the existing exposure standard of the same advertisement platform from the first advertisement platform scheduling unit 110a, and receives the advertisement information set in the standardized exposure standard received in step 1111 And transmits the corresponding advertisement information to the terminal device 200 to which the first advertisement platform is applied according to the predetermined distribution order.

The method for integrated management of advertisement platforms according to the present invention may be implemented in a form of software readable by various computer means and recorded on a computer readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), a digital video disk (DVD) Includes a hardware device that is specially configured to store and execute program instructions such as a magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), a flash memory, do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although the preferred embodiments of the present invention have been disclosed for illustrative purposes, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims. will be. Furthermore, although specific terms are used in this specification and the drawings, they are used in a generic sense only to facilitate the description of the invention and to facilitate understanding of the invention, and are not intended to limit the scope of the invention.

The present invention relates to an apparatus and method for content sharing and an advertisement service system for the same, and more particularly, to an apparatus and method for content sharing, Is integrated into a standardized exposure standard to manage advertisements registered in other advertisement platforms on a medium to which a specific advertisement platform is applied.

In addition, the present invention integrates and manages advertisement information set to one or more different exposure standards into a standardized exposure standard, thereby registering advertisements on one advertisement platform from the standpoint of the advertiser, And thus can maximize the advertising effect, thereby contributing to the development of the service industry.

10: Communication network 100: Ad platform integrated management device
110a, 110b: an advertisement platform scheduling unit
120: Integrated management unit 121: Integrated advertisement management unit
122: first interface unit 123: medium integrated management unit
124: second interface unit 130: integrated scheduling unit
140: Advertisement transmitting unit 141: First advertisement transmitting unit
142: second advertisement sending unit 150: authentication unit
160: Storage unit 170: Integrated interface management unit
200: terminal device 300: advertisement platform server device

Claims (16)

An integrated management unit for receiving one or more pieces of advertisement information to be exposed at a current time point through a predetermined interface from one or more advertisement platform server apparatuses and integrating information on the received advertisement into a standardized exposure standard;
The advertisement management system according to claim 1, wherein the advertisement management unit is configured to divide information on at least one advertisement of the standardized exposure standard provided by the integrated management unit into existing exposure standards, determine an emission priority for each of the classified exposure standards, An integrated scheduler for providing information on the scheduler; And
Receiving information on one or more advertisements of the standardized exposure standard scheduled from the integrated scheduler, and receiving information about the received one or more advertisements and one or more advertisements of an existing established exposure standard received from the advertisement platform server apparatus An advertisement delivery unit for providing information on the advertisement platform to a terminal device applying the advertisement platform according to a predetermined distribution order;
And an advertisement management unit for managing the advertisement platform. The method according to claim 1,
Information for a predetermined interface for interworking between the integrated management unit, the integrated scheduler and the advertisement transmitting unit, information on one or more advertisements of the standardized exposure standard, and one or more pieces of advertisement information of the existing exposure standard part;
Further comprising: an advertisement management unit for managing the advertisement platform; The method according to claim 1,
An authentication unit for authenticating a usage right for a predetermined interface for interworking between the integrated management unit, the integrated scheduling unit, and the advertisement sending unit;
Further comprising: an advertisement management unit for managing the advertisement platform; The method according to claim 1,
One or more advertisements for receiving at least information about one or more advertisements to be exposed at the present time according to predetermined scheduling from the corresponding advertisement platform server apparatus and transmitting information about the received advertisement to the integrated management unit via the predetermined interface An advertisement platform scheduling unit;
Further comprising: an advertisement management unit for managing the advertisement platform; 3. The method of claim 1,
And advertisement information, media information, and media information received from the one or more advertisement platform server devices. The system according to claim 1,
An advertisement and material integration management unit for integrating and storing at least one piece of advertisement information and material information to be exposed at the present time in a standardized exposure standard, the advertisement and material information received from one or more advertisement platform server apparatuses; And
The advertisement management server receives the one or more pieces of advertisement information and material information from the corresponding advertisement platform server device through a predetermined interface and delivers the advertisement information and the material information to the advertisement and material integration management section, An interface unit transmitting material information to the integrated scheduling unit;
Wherein the advertisement platform integrated management apparatus comprises: The system according to claim 1,
A media integration manager for managing information on one or more media registered in each advertisement platform by integrating information on one or more media received from each of the advertisement platform server devices into a standardized exposure standard; And
Receiving the one or more pieces of medium information from each of the advertisement platform server devices through a predetermined interface and delivering the medium information to the integrated media management unit and transmitting the media information of the standardized exposure standard integratedly managed by the media integrated management unit to the integrated scheduling unit An interface unit;
Wherein the advertisement platform integrated management apparatus comprises: The method according to claim 1,
An integrated interface manager for registering a meta set value for the predetermined application program interface (API), and registering an interface between the integrated scheduler and the advertisement dispatcher;
Further comprising: an advertisement management unit for managing the advertisement platform; The apparatus of claim 1, wherein the integrated scheduler comprises:
Wherein the information on the advertisement of the advertisement platform applied by the advertisement transmitting unit is filtered out from information on one or more advertisements to be provided to the advertisement transmitting unit and information on the remaining advertisements excluding the information on the filtered advertisement is provided to the advertisement transmitting unit Wherein the advertisement platform management apparatus comprises: The apparatus of claim 9, wherein the integrated scheduler comprises:
Wherein the advertisement management unit receives the unique identifier of the advertisement platform applied by the advertisement sending unit, and filters information about the advertisement to which the received unique identifier is allocated. The system according to claim 1,
And an identifier (ID) for identifying an advertisement platform providing information on the advertisement for the received advertisement information is allocated. Receiving information about one or more advertisements to be exposed at a current point in time from a one or more ad platform server devices via a predetermined interface;
Integrating and managing information on the received advertisement by setting the standardized exposure standard;
Dividing information on one or more advertisements of a standardized exposure standard into existing exposure standards and scheduling the classified information; And
Transmitting information on one or more scheduled advertisements of the standardized exposure standard to a terminal device applying the advertisement platform;
The method of claim 1, further comprising the step of: 13. The method of claim 12,
Authenticating a usage right for a predetermined interface in the integrated management device;
The method of claim 1, further comprising the steps of: 14. The method of claim 12, wherein the step of classifying and scheduling information on one or more advertisements of the standardized exposure standard according to a previously set exposure standard comprises:
Dividing information on one or more advertisements of the standardized exposure standard into existing exposure standards;
Determining an emission priority for each of the divided exposure standards; And
Scheduling information for one or more advertisements according to the determined dispatch priority;
The method of claim 1, further comprising the step of: 15. The method of claim 14, wherein scheduling information for one or more advertisements in accordance with the determined dispatch priority comprises:
Filtering information on an advertisement of an advertisement platform to be transmitted among information on the one or more advertisements; And
Scheduling information on one or more advertisements other than information on the filtered advertisement according to the determined transmission priority;
The method of claim 1, further comprising the step of: The method as claimed in claim 12, wherein the step of transmitting information on at least one advertisement of the standardized exposure standard to the terminal device to which the advertisement platform is applied,
Receiving information about one or more advertisements set as an existing exposure standard from an ad platform server apparatus of the advertisement platform server;
Distributing information on at least one advertisement of the standardized exposure standard and information of at least one advertisement set in the existing exposure standard; And
Transmitting information on one or more advertisements of the standardized exposure standard and information on one or more advertisements set to the existing exposure standard according to an order of distribution;
The method of claim 1, further comprising the step of:
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KR20210048228A (en) 2019-10-23 2021-05-03 주식회사 엘지화학 Battery Case for Lithium Secondary Battery Suppressing the Distortion of the Electrode Assembly
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