KR102051425B1 - Apparatus and method for integrated management of advertisement platform - Google Patents

Apparatus and method for integrated management of advertisement platform Download PDF

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KR102051425B1
KR102051425B1 KR1020130039967A KR20130039967A KR102051425B1 KR 102051425 B1 KR102051425 B1 KR 102051425B1 KR 1020130039967 A KR1020130039967 A KR 1020130039967A KR 20130039967 A KR20130039967 A KR 20130039967A KR 102051425 B1 KR102051425 B1 KR 102051425B1
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advertisement
information
advertisements
platform
unit
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KR20140123183A (en
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한민호
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에스케이플래닛 주식회사
십일번가 주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints

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Abstract

The present invention relates to an apparatus and method for integrated management of advertising platforms, which receives at least one advertisement information to be exposed at the present time from a set interface through at least one advertisement platform server device, and receives the information on the received advertisement An integrated management unit for integrating and managing the standardized exposure standard; The information on one or more advertisements of the standardized impression standard provided by the integrated management unit is divided by the previously set exposure specifications, the transmission priority is determined by the divided exposure specifications, and the scheduled advertisement An integrated scheduling unit providing information; And receiving information about one or more advertisements of the standardized impression specification scheduled from the unified scheduling unit, and receiving information about one or more advertisements received and information on one or more advertisements of the existing impression specification received from the own advertisement platform server device. By including an advertisement transmitting unit for providing to the terminal device applying the own advertising platform in a predetermined distribution order, it is possible to expose the advertisement registered in the other advertising platform in the medium to which the specific advertising platform is applied.

Description

Apparatus and method for integrated management of advertisement platform

The present invention relates to an advertisement service, and more particularly, to an apparatus and method for integrating and managing a plurality of advertisement platforms of different specifications in order to provide advertisement using a plurality of advertisement platforms in an advertisement service system.

Advertisement media traditionally provide advertisements in various forms through TVs, newspapers, billboards, etc. Recently, due to the spread of smartphones, mobile advertisements such as in-app or M-web are becoming more common. It is becoming.

The reality is that the advertiser wants to maximize the effect of the advertisement by registering the advertisement in various media through one advertisement registration.

However, the advertising media exposing mobile advertisements have various specifications of advertisement platforms, that is, standards for exposure of advertisements, and internationally, accurate specifications are not provided.

Therefore, the current advertisement exposure standards exist in various resolutions of the terminal to which the advertisement is exposed, so that various advertisement platforms are being developed to meet these specifications. In addition, since an advertisement provider can provide advertisements only through its own advertising platform, it is difficult to maximize advertising effectiveness because it is not possible to provide its own advertisement using a terminal device applied to a third-party advertisement platform instead of its own advertising platform.

Registered Korean Patent No. 0716111, May 02, 2007 (Name: Mobile integrated system and method)

Accordingly, the present invention is proposed to solve the conventional inconvenience, and to provide an apparatus and method for integrating and managing a plurality of advertising platforms of different specifications to provide an advertisement using a plurality of advertising platforms.

In addition, the present invention is an integrated management unit for integrating and managing the advertisement information set to one or more different exposure standards to be exposed at the present time to a standardized exposure standard, and the one or more advertisement information is classified according to the exposure specifications and sent according to priority By configuring an integrated scheduling unit to perform the scheduling and the advertisement transmission unit for providing the advertisement information set to one or more standardized exposure standard scheduled to the terminal device applying the own advertising platform, multiple advertising platforms of different standards It is intended to provide an apparatus and method for integrated management.

Ad platform integrated management apparatus according to a preferred embodiment of the present invention for achieving the above object, receives at least one advertisement information to be exposed at the present time from the at least one advertisement platform server device via a predetermined interface, and receives An integrated management unit for integrating and managing information on the advertisements into a standardized exposure standard; The information on one or more advertisements of the standardized impression standard provided by the integrated management unit is divided by the previously set exposure specifications, the transmission priority is determined by the divided exposure specifications, and the scheduled one or more advertisements are An integrated scheduling unit providing information; And receiving information about one or more advertisements of the standardized exposure standard scheduled from the integrated scheduling unit, and receiving information about one or more advertisements of the standardized exposure standard and one or more advertisements of the previously set exposure standard received from the own advertisement platform server device. It includes an advertisement sending unit for providing the information about the terminal device applying the own advertising platform according to a predetermined distribution order.

Ad platform integrated management apparatus according to a preferred embodiment of the present invention, information on a predetermined interface for interworking between the integrated management unit, integrated scheduling unit and the advertisement sending unit, information on one or more advertisements of the standardized exposure standard, existing exposure It further includes a storage unit for storing one or more advertisement information of the standard.

Ad platform integrated management apparatus according to a preferred embodiment of the present invention, the integrated management unit, the integrated scheduling unit and the authentication unit for authenticating the use authority for the interface for interworking between the advertisement sending unit; further comprises a.

The advertisement platform integrated management apparatus according to the preferred embodiment of the present invention receives information on one or more advertisements to be exposed at the present time according to a predetermined scheduling from the corresponding advertisement platform server device, and receives the information on the received one or more advertisements. It further comprises; at least one advertising platform scheduling unit for transmitting to the integrated management unit through a predetermined interface.

In the integrated advertising platform management apparatus according to a preferred embodiment of the present invention, the information on the advertisement includes any one or more of the advertisement, location and media information received from the one or more advertisement platform server device.

In the integrated advertising platform management apparatus according to a preferred embodiment of the present invention, the integrated management unit, the advertisement and the material information received from the at least one advertising platform server device to the one or more advertisement information and location information to be exposed at the present time Integrated advertising and creative management to integrate and store in the exposure standard; And receive one or more pieces of advertisement information and creative information from the corresponding advertisement platform server device through the preset interface, and deliver the one or more pieces of advertisement information and creative information to the integrated advertising and creative management unit. And an interface unit for transmitting to the integrated scheduling unit.

In the integrated advertising platform management apparatus according to a preferred embodiment of the present invention, the integrated management unit standardizes the information on the one or more media received from each advertising platform server device information on one or more media registered in each advertising platform A media integrated management unit for integrating and managing the exposed exposure standard; And an interface unit configured to receive one or more pieces of media information from each advertisement platform server device through a preset interface, transfer the media information to the media integrated management unit, and transmit the media information of the standardized exposure standard managed by the media integrated management unit to the integrated scheduling unit. It includes.

In accordance with a preferred embodiment of the present invention, an integrated advertising platform management apparatus includes: an integrated interface manager configured to register a meta setting value for a preset application program interface (API) and register an interface between an integrated scheduling unit and an advertisement sending unit; It further includes.

In the integrated advertising platform management apparatus according to a preferred embodiment of the present invention, the integrated scheduling unit, filtering information on the advertisement of the advertisement platform applied by the advertisement sending unit of the information on the one or more advertisements to be provided to the advertisement sending unit, filtering Information on the remaining advertisements is provided to the advertisement transmitting unit except for the information on the advertisement.

In the integrated advertising platform management apparatus according to a preferred embodiment of the present invention, the integrated scheduling unit receives the unique identifier of the applied advertising platform from the advertisement sending unit and filters the information on the advertisement assigned the received unique identifier.

In the integrated advertising platform management apparatus according to a preferred embodiment of the present invention, the integrated management unit allocates an identifier (ID) for identifying the advertising platform that provided the information on the advertisement for each of the received advertising information.

Method for the integrated management of the advertising platform in the integrated advertising platform management apparatus according to a preferred embodiment of the present invention for achieving the above object, the information on one or more advertisements to be exposed at the present time one or more advertising platform Receiving from a server device through a preset interface; Setting and integrating and managing information on the received advertisement into a standardized exposure standard; Scheduling information about one or more advertisements of the standardized exposure standard by dividing the information according to the previously set exposure standard; And transmitting information about one or more advertisements of the scheduled standardized exposure standard to the terminal device to which the advertisement platform is applied.

The method for the integrated management of the advertising platforms in the integrated advertising platform management apparatus according to a preferred embodiment of the present invention, further comprising the step of authenticating the authority to use the predetermined interface in the integrated management device.

In the method for the integrated management of the advertising platforms in the integrated advertising platform management apparatus according to an embodiment of the present invention, the step of scheduling the information on one or more advertisements of the standardized exposure standard by the predetermined exposure specification, Dividing information about one or more advertisements of the standardized exposure standard by the previously set exposure standard; Determining a transmission priority according to the divided exposure standard; And scheduling information about one or more advertisements according to the determined transmission priority.

In the apparatus and method for integrated management of the advertising platforms in the integrated advertising platform management apparatus according to an embodiment of the present invention, the step of scheduling information about one or more advertisements according to the determined delivery priority, Filtering information about an advertisement of an advertisement platform to be transmitted among information about the advertisement; And scheduling information on one or more advertisements other than the filtered advertisement information according to the determined transmission priority.

In the method for the integrated management of the advertising platform in the integrated advertising platform management device according to an embodiment of the present invention, the information on one or more advertisements of the scheduled standardized exposure standard is sent to the terminal device applying the own advertising platform Doing; Receiving information about one or more advertisements set to an existing exposure standard from its advertisement platform server device; Distributing information about one or more advertisements of the scheduled standardized exposure specification and information on one or more advertisements set to the existing exposure specification; And transmitting information on one or more advertisements of the standardized exposure standard and information on one or more advertisements set to the existing exposure standard according to the distribution order.

The present invention integrates and manages advertisement information set in at least one different exposure standard to be exposed at the present time into a standardized exposure standard, thereby exposing an advertisement registered in another advertisement platform in a medium to which a specific advertisement platform is applied.

In addition, the present invention by integrating and managing the advertising information set to one or more different exposure standards to a standardized exposure standard, as the advertiser registers an advertisement on one advertising platform in various ways to expose the advertisement to the media of various advertising platforms Because it can be made, the effect is to maximize the advertising effect.

1 is a block diagram illustrating an advertisement service system according to embodiments of the present invention.
2 is a block diagram illustrating a configuration of an advertisement platform integrated management apparatus in an advertisement service system according to an exemplary embodiment.
3 is a flowchart illustrating a method for integrated management of an advertisement platform in an advertisement platform integrated management apparatus according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in the following description and the accompanying drawings, detailed descriptions of well-known functions or configurations that may obscure the subject matter of the present invention will be omitted. In addition, it should be noted that like elements are denoted by the same reference numerals as much as possible throughout the drawings.

The terms or words used in the specification and claims described below should not be construed as being limited to ordinary or dictionary meanings, and the inventors are appropriate as concepts of terms for explaining their own invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined. Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all of the technical idea of the present invention, various modifications that can be substituted for them at the time of the present application It should be understood that there may be equivalents and variations.

Next, the advertisement service system and the advertisement platform integrated management apparatus in the advertisement system for integrated management of the advertisement platform according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. First, the advertisement service system will be described in detail.

1 is a block diagram illustrating an advertisement service system according to embodiments of the present invention.

Referring to FIG. 1, the advertisement service system according to the embodiments of the present invention may include an advertisement platform integrated management apparatus 100, a plurality of terminal apparatuses 200, and an advertisement platform server apparatus 300 interworking with each other via a communication network 10. In addition, other devices used for the advertisement service may be configured.

The advertisement platform integrated management apparatus 100 refers to a server apparatus that may transmit and receive data for an advertisement service with a plurality of terminal apparatuses 200 and the advertisement platform server apparatus 300 through the communication network 10. The advertisement platform integrated management apparatus 100 integrates and manages advertisement platforms for a plurality of media exposing advertisements with different exposure standards into a standardized exposure standard, and manages creatives of multiple advertisement platforms through the same scheduler. Classification and priority can be determined and scheduled according to a range of specifications to provide an integrated managed standard exposure standard advertisement according to the scheduling. A detailed configuration of such an advertisement platform integrated management apparatus 100 will be described later.

The terminal device 200 refers to a terminal capable of transmitting / receiving various data via the communication network 10 according to a user's key manipulation. The terminal device 200 is a tablet PC, a laptop, a personal computer. ), A smart phone, a personal digital assistant (PDA), a mobile communication terminal, and the like. In addition, the terminal device 200 is a terminal for performing voice or data communication using the communication network 10, and stores a browser, a program, and a protocol for communicating with the service device 200 via the communication network 10. It refers to a terminal having a microprocessor for operating and controlling various programs. In other words, the terminal device 200 may be any terminal as long as the advertisement platform integrated management apparatus 100 and the server-client communication are possible, and a broad concept including all communication computing devices such as a notebook computer, a mobile communication terminal, and a PDA. to be. The terminal device 200 is preferably manufactured in a form having a touch screen, but is not necessarily limited thereto.

In particular, the terminal device 200 according to the embodiments of the present invention performs advertisement service in conjunction with the advertisement platform integrated management device 100 through the communication network 10 when predetermined specific input information is input from the user. The advertisement request is made to the platform integrated management apparatus 100, the advertisement platform according to the request is received from the advertisement platform integrated management apparatus 100, and the output of the received advertisement is displayed on the screen of the display unit.

The advertisement platform server device 200 may be a service provider device that produces and provides an advertisement, or a server device of a communication service provider that receives and provides advertisements produced by each service provider. The advertisement platform server device 200 interworks with the advertisement integrated management device 100 through the communication network 10, and at least one terminal device 200 having different advertisement exposure standards through the advertisement integrated management device 100. To provide advertising.

Such an advertising platform integrated management device 100, at least one terminal device 100 and at least one advertisement providing device 300 is interlocked through a communication network 10, the communication network 10 is the Internet network, intranet network, mobile It refers to a network that can transmit and receive data using Internet protocols using various wired and wireless communication technologies such as communication networks and satellite communication networks. In addition, the communication network 10 is combined with the advertisement platform integrated management apparatus 200 to store computing resources such as hardware and software. Such a communication network 10 is not only an open network such as a local area network (LAN), a wide area network (WAN), an open network such as the Internet, but also code division multiple access (CDMA) and wideband code division (WCDMA). It is a concept that collectively refers to networks such as Multiple Access (GSM), Global System for Mobile Communications (GSM), Long Term Evolution (LTE), and Evolved Packet Core (EPC), as well as next-generation networks and computing networks to be implemented.

The advertisement platform integrated management apparatus 100 for integrated management of the advertisement platform in the advertisement service system configured as described above will be described in detail with reference to the accompanying drawings.

2 is a block diagram illustrating a configuration of an advertisement platform integrated management apparatus 100 in an advertisement service system according to an exemplary embodiment.

2, the integrated advertising platform management apparatus 100 according to an embodiment of the present invention includes at least one advertising platform scheduling unit 110 (110a, 110b), integrated management unit 120, integrated scheduling unit 130, advertising It may be configured to include a transmitter 140, the authentication unit 150, the storage unit 160 and the integrated interface management unit 170.

The one or more advertisement platform scheduling units 110 (110a, 110b) receives one or more advertisement information from the corresponding advertisement platform server device 300 to be exposed at the present time according to a predetermined scheduling, and receives the received one or more advertisement information. It transmits to the integrated management unit 120 through a predetermined interface (API: Application Program Interface). Here, the first advertisement platform scheduling unit 110a and the second advertisement platform scheduling unit 110b schedule advertisements for advertisement platforms having different exposure specifications.

The integrated management unit 120 receives advertisements, materials, and media information from one or more advertisement platform scheduling units 110a and 110b to be exposed at the present time through a preset interface, and displays the received advertisement information in a standardized manner. Integrates and manages the standard, and stores the integrated advertisement, material, and media information in the storage 160. In addition, the integrated management unit 120 allocates an identifier (ID) for identifying the advertising platform that provided the advertisement information for each received advertisement information. To this end, the integrated management unit 120 may include a first interface unit 121, advertising and creative integrated management unit 122, the second interface unit 123 and the media integrated management unit 124.

The first interface unit 121 is an open application programming interface (Open API), which is configured to transmit and receive advertisement and creative information between the advertisement and creative integration manager 122, the integrated scheduling unit 130, or the storage 160. ) Is set in advance, and a meta file thereof is registered by the integrated interface manager 170. Here, the registered meta file is stored in the storage unit 170. The first interface unit 123 is one or more advertising platform scheduling unit (110a, 110b) through the various interfaces (json, xml, ftp, file, etc.) to the advertisement and the creative to be currently exposed through a predetermined interface (API) Received from) and sent to the integrated advertising and creative management unit 121. In addition, the first interface unit 123 transmits and stores one or more advertisements to be integrated and managed by the advertisement and material integration manager 122 through the preset API to the storage 160.

The advertisement and creative integration manager 122 receives one or more advertisement information and creative information to be exposed at the present time from the first and second advertisement platform server devices 110a and 110b through the first interface 121. The received advertisement and the creative are set to a standardized exposure standard, and one or more advertisements set to the standardized exposure standard are integrated and managed.

The second interface unit 123 is an open application programming interface (API), and the interface (API) is preset to transmit and receive media information between the media integrated management unit 124 and the integrated scheduling unit 130 or the storage unit 160. The meta file for this is registered by the integrated interface manager 170. Here, the registered meta file is stored in the storage unit 170. The second interface unit 123 uses various interfaces (json, xml, ftp, file) from each advertisement platform server device 300 through the one or more advertisement platform scheduling units 110a and 110b through a predetermined interface (API). Etc.) and transmits the received media information to the integrated management unit 121. In addition, the second interface unit 123 transmits and stores one or more advertisements set as the standard exposure standard in the media integration manager 124 to the storage unit 160 through a preset interface (API).

The media integrated management unit 124 receives information about one or more media registered in each advertising platform through the second interface unit 123, sets the information on the received one or more media as a standardized exposure standard, and standardizes. Integrate and manage one or more media set to exposure standards.

The integrated scheduling unit 130 is classified by one or more advertisement information provided by the integrated management unit 120 for each exposure specification, determine the transmission priority for each exposure standard, and scheduled according to the determined transmission priority The above advertisement information is transmitted to the advertisement transmitting unit 140 through a preset interface (API). In addition, the integrated scheduling unit 130 filters the advertisement information of the advertisement platform applied by the advertisement transmitting unit 140 among the information on one or more advertisements to be provided to the advertisement transmitting unit 140, and the information on the filtered advertisement. Information about the remaining advertisements is provided to the advertisement transmitting unit 140. In this case, the integrated scheduling unit 130 may receive the unique identifier of the applied advertising platform from the advertisement transmitting unit 140 and may filter the advertisement information to which the received unique identifier is assigned.

The advertisement transmitting unit 140 receives one or more advertisement information scheduled from the integrated scheduling unit 130 through a predetermined interface (API), receives advertisement information of the same platform from its advertisement platform server device, and integrates the same. The advertisement information of the standard exposure standard received from the scheduling unit 130 and the advertisement information of the existing exposure standard received from the advertisement platform server device are provided to the terminal device 200 applying the own advertisement platform in a predetermined distribution order. The advertisement sending unit 140 may include a plurality of advertisement sending units applying different advertising standards, that is, a first advertisement sending unit 141 applying the first advertising platform and a second advertising sending unit applying the second advertising platform. 142 may include.

The first advertisement sending unit 141 receives the advertisement information set as the exposure standard of the first advertisement platform in cooperation with the first advertisement platform scheduling unit 110a, and sets the advertisement platform set as the standard exposure standard from the integrated scheduling unit 130. Receives the advertisement information of the, and transmits the received advertisement information to be exposed to the terminal device 200 to which the first platform is applied. Here, the advertisement information of the advertisement platform set as the standard exposure standard from the integrated scheduling unit 130 is one or more advertisement information of another advertisement platform from which the advertisement information of the first advertisement platform is excluded.

The second advertisement sending unit 142 receives the advertisement information set as the exposure standard of the second advertising platform in cooperation with the second advertising platform scheduling unit 110b, and integrates and manages the standard exposure standard from the integrated scheduling unit 130. Receives the set advertisement information, and transmits the received advertisement information to be exposed to the terminal device 200 applying the first platform. Here, the advertisement information of the advertisement platform set as the standard exposure standard from the integrated scheduling unit 130 is one or more advertisement information of another advertisement platform from which the advertisement information of the second advertisement platform is excluded.

The authenticator 150 may perform OAuth (Open Authorization) authentication to manage the use rights of the interfaces (APIs) to be used in the advertisement platform integrated management apparatus 100. In detail, the authentication unit 150 does not perform authentication when the integrated management unit 120 and the integrated scheduling unit 130 are used separately, in order to interwork between the integrated management unit 120 and the integrated scheduling unit 130. Perform authentication. In addition, when the integrated scheduling unit 130 accesses a predetermined interface (API) for interworking when the integrated scheduling unit 130 transmits the advertisement information to the advertisement transmitting unit 140, use of the corresponding interface (API). Perform authorization.

The storage unit 160 stores advertisement, material, and media information set in a standard standard transmitted from the integrated management unit 120 in each database, and interface (API) information (meta file, etc.) managed by the integrated interface management unit 170. ), The standardized standard information, advertisement, material and media information set in the existing standard received from each advertising platform scheduling unit (110a, 110b) is stored in each database. In addition, the storage 160 may store information for driving the advertisement platform integrated management apparatus 100. The storage unit 160 may include an optical media such as a magnetic media such as a hard disk, a floppy disk, and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (DVD). And magneto-optical media such as floppy disks and ROM, random access memory (RAM), and flash memory.

The integrated interface manager 170 integrates and manages preset interfaces (APIs) used in the advertisement platform integrated management apparatus 100, registers and manages meta files for each interface, and stores the registered meta file. 160).

Then, a method for integrated management of the advertising platforms according to the embodiments of the present invention in the integrated advertising platform management device configured as described above will be described.

3 is a flowchart illustrating a method for integrated management of an advertisement platform in an advertisement platform integrated management apparatus according to an embodiment of the present invention.

Referring to FIG. 3, in operation 1101, the integrated interface manager 170 of the advertisement platform integrated management device 100 registers meta files for preset interfaces (APIs) integratedly managed by the advertising platform integrated management device 100. The received meta file is stored in the storage unit 160.

Thereafter, in step 1102, the integrated management unit 120 of the advertisement platform integrated management device 100 requests interface information of an interface (API) to be used as the integrated interface management unit 170. Accordingly, in operation 1103, the integrated interface manager 170 reads the requested interface information from the storage 160 and transmits the read interface information to the integrated manager 120.

Accordingly, in step 1104, the integrated management unit 120 uses the received interface information to display the advertisements, the materials, and the media that should be exposed from the one or more advertisement platform scheduling units 110a and 110b at the present time through the preset interface (API). Receive information.

Then, in step 1105, the integrated management unit 120 sets the received advertisement, material, and media information as a standardized exposure standard, and stores the advertisement, material, and media information set as the standard exposure standard to be integrated and managed. Here, the stored advertisement, material, and media information may be managed in a table form by mapping existing standards based on standard exposure standards for each advertisement platform.

Thereafter, in step 1106, the integrated management unit 120 requests the interface use authority authentication between the integration scheduling units 130 to the authentication unit 150, and receives and integrates the use authority authentication result information from the authentication unit 150 in step 1107. In conjunction with the scheduling unit 130.

Then, in step 1108, the integrated management unit 120 provides the advertisement information to be exposed to the integrated scheduling unit 130. Accordingly, in step 1109, the integrated scheduling unit 130 checks the advertisement platform information and the existing exposure specification of the advertisement information to be exposed. Then, the integrated scheduling unit 130 performs advertisement scheduling by dividing the advertisement information for each existing exposure standard, determining the priority of the classified advertisement information.

Then, in step 1110, the advertisement sending unit 140 receives advertisement information divided into its own advertising platform from the integrated scheduling unit 130 according to the determined priority. For example, when the advertisement sending unit 140 is the first advertisement sending unit 141 to which the first advertising platform is applied, the first advertisement sending unit 140 receives the advertisement of its own advertising platform from the integrated scheduling unit 130. Receive advertisement information set as a standardized exposure standard for other advertisement platforms except information according to the determined priority. In this case, the first advertisement transmitting unit 141 receives the advertisement information set to the existing exposure standard of the same advertisement platform from the first advertisement platform scheduling unit 110a, and the advertisement information set to the standardized exposure standard received in step 1111. The advertisement information is transmitted to the terminal device 200 to which the first advertisement platform is applied in a preset distribution order.

The method for integrated management of advertising platforms according to the present invention may be implemented in a form of software readable through various computer means and recorded on a computer readable recording medium. Here, the recording medium may include a program command, a data file, a data structure, etc. alone or in combination. Program instructions recorded on the recording medium may be those specially designed and constructed for the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. For example, the recording medium may be magnetic media such as hard disks, floppy disks and magnetic tapes, optical disks such as Compact Disk Read Only Memory (CD-ROM), digital video disks (DVD), Magnetic-Optical Media, such as floppy disks, and hardware devices specially configured to store and execute program instructions, such as ROM, random access memory (RAM), flash memory, and the like. do. Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although disclosed with respect to the preferred embodiment of the present invention, it is apparent to those skilled in the art that other modifications based on the technical spirit of the present invention can be carried out in the embodiments disclosed herein. will be. In addition, although specific terms are used in the specification and the drawings, they are only used in a general sense to easily explain the technical contents of the present invention and to help the understanding of the present invention, and are not intended to limit the scope of the present invention.

The present invention relates to an apparatus and method for integrated management of advertising platforms, and to an apparatus and method for content sharing, and an advertisement service system for the same. The present invention relates to at least one different exposure standard to be exposed at the present time. By integrating and managing the advertisement information set as a standardized exposure standard, it is possible to expose an advertisement registered in another advertisement platform in a medium to which a specific advertisement platform is applied.

In addition, the present invention by integrating and managing the advertising information set to one or more different exposure standards to a standardized exposure standard, as the advertiser registers an advertisement on one advertising platform in various ways to expose the advertisement to the media of various advertising platforms It can be used to maximize the advertising effect, which can contribute to the development of the service industry.

10: communication network 100: advertising platform integrated management device
110a and 110b: advertising platform scheduling unit
120: integrated management unit 121: advertising and creative integration management unit
122: first interface unit 123: media integrated management unit
124: second interface unit 130: integrated scheduling unit
140: advertisement sending unit 141: first advertisement sending unit
142: second advertisement sending unit 150: authentication unit
160: storage unit 170: integrated interface management unit
200: terminal device 300: advertising platform server device

Claims (16)

Integrated management unit that receives one or more advertisement information to be exposed at the present time from a plurality of advertising platform server devices having different exposure standards through a predetermined interface, and integrates and manages the received information about the advertisement into a standardized exposure standard ;
The information on one or more advertisements of the standardized exposure standard provided by the integrated management unit is classified by the previously set exposure standard, the transmission priority is determined by the divided exposure standard, and the one or more advertisements scheduled according to the determined transmission priority. An integrated scheduling unit for providing information about the unit; And
Receive information about one or more advertisements of the standardized exposure standard scheduled from the integrated scheduling unit, and receive information about the one or more advertisements received and one or more advertisements of the previously set exposure specification received from the own advertisement platform server device. Includes; advertisement sending unit for providing the information about the terminal device applying the advertising platform in accordance with a predetermined distribution order;
The integrated scheduling unit filters information about an advertisement of an advertisement platform applied by an advertisement transmitting unit among information on one or more advertisements to be provided to the advertisement transmitting unit, and transmits the information about the remaining advertisements except for the filtered advertisement information. Ad platform integrated management device, characterized in that provided by wealth. delete delete delete delete delete delete delete delete delete delete Receiving information about one or more advertisements to be exposed at a current time point from one or more advertisement platform server apparatuses through a preset interface;
Setting and integrating and managing information on the received advertisement into a standardized exposure standard;
Scheduling information about one or more advertisements of the standardized exposure standard by dividing the information according to the previously set exposure standard; And
And transmitting information about one or more advertisements of the standardized exposure standard scheduled to the terminal device to which the advertisement platform is applied.
Scheduling the information on one or more advertisements of the standardized exposure standard by dividing the information according to the previously set exposure standard,
Dividing information about one or more advertisements of the standardized exposure standard by the previously set exposure standard;
Determining a transmission priority according to the divided exposure standard; And
Scheduling information about one or more advertisements according to the determined transmission priority, filtering the information of the advertisement platform of the advertisement platform to be transmitted among the information on the one or more advertisements, and to the remaining one or more Scheduling information about the determined transmission priority according to the priority of the transmission. delete delete delete The method of claim 12, wherein the transmitting of information about one or more advertisements of the scheduled standardized exposure standard to a terminal device to which the advertisement platform is applied comprises:
Receiving information about one or more advertisements set to an existing exposure standard from its advertisement platform server device;
Allocating an order of transmitting information about one or more advertisements of the scheduled exposure standard and information about one or more advertisements set to the existing exposure standard; And
Transmitting information about one or more advertisements of the standardized exposure standard and one or more advertisements set to the existing exposure standard according to the distribution order;
Method for the integrated management of the advertising platform in the advertising platform integrated management device comprising a.
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