CN101848363A - Lean television advertisement broadcasting method - Google Patents
Lean television advertisement broadcasting method Download PDFInfo
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- CN101848363A CN101848363A CN200910080586A CN200910080586A CN101848363A CN 101848363 A CN101848363 A CN 101848363A CN 200910080586 A CN200910080586 A CN 200910080586A CN 200910080586 A CN200910080586 A CN 200910080586A CN 101848363 A CN101848363 A CN 101848363A
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Abstract
The invention provides a lean television advertisement broadcasting method, belonging to the technical field of the digital television. The method adopts a television station program-broadcasting service system, a digital television broadcasting server, a digital television transmission network and a digital television receiving terminal. The lean television advertisement broadcasting method is characterized by also adopting a rating survey system, a data distinctive server and a lean advertisement broadcasting system. The beneficial effect of the invention is to provide a mode that after the audience ratings of programs are investigated in real time, concrete analysis for program-viewing can be obtained according to viewing people and accurate viewer information is fed back to the server, and the server then utilizes cable televisions as multimedia platforms to accurately broadcast advertisements to special potential consumers in different levels.
Description
Technical field
The present invention relates to digital TV field, particularly, is that a kind of cable digital TV multimedia (data broadcasting) platform that passes through in cable digital TV is realized lean television advertisement broadcasting method.
Background technology
Development of human society depends on to a great extent divides the work and cooperation, exchanges with shared.Advertisement is a kind of important way that promotes people's exchange and cooperation, but traditional media, the advertisement as on TV, broadcasting, the newspaper etc. almost has the advertising resource of half to be wasted, and that is to say that advertisement is to publicize widely.TV is owing to there is very strong transmission capacity, and highly stable rating colony, and comprehensive programme information make the audient of advertisement to be known well by the public, but the purpose of different advertisement puttings are at the different consumer groups.The advertisement of broadcasting in TV station mostly is the demand that crowd's precision does not reach advertisement operators that potential consumption colony specific aim is suitable for during strong or advertisement delivery.
Cable digital TV is on the basis of the simulated television that generally uses at present, the new rating mode that development is come out.Add wired digital TV set-top box mode to realize the reception of simulated television by simulated television to digital television program and data message.
Cable digital TV provides service by dual mode at present.First kind is video frequency program; Second kind is the multimedia technology information platform of Digital Television.First kind is traditional TV of seeing, watches video frequency program according to the time sequencing of TV station.Second kind is to utilize the cable digital TV multimedia platform that the abundant information content is provided, and mainly is to realize by specific html web page.Start digital TV multimedia technical information platform by remote controller, enter select behind the homepage with video accurately the information picture carry out entering and withdrawing from of one-level one-level.
Simultaneously, we usually can have the commercial breaks content to come in the program of being watched when televiewing.This advertisement can only be done unidirectional broadcasting at limited second number, and common situation is air raids aimed at exhausting patience intensive again and again and that repeat, and spectators are weary of this television advertising already, and its advertisement benefit also faces severe query and criticism.Such present situation makes almost has the advertising resource of half to be wasted, and that is to say that advertisement is to publicize widely.The purpose of different advertisement puttings is at the different consumer groups.The advertisement of broadcasting in TV station mostly is the demand that crowd's precision does not reach advertisement operators that potential consumption colony specific aim is suitable for during strong or advertisement delivery.Making has the potential consumer of a certain particular types product demand can not see useful advertising message, thereby the product that can not understand advertising that advertisement operators drops into more has superiority.All be a kind of invisible loss to advertisement operators and potential consumer like this.
But the accurate broadcast of wanting to reach advertisement must be carried out the investigation of audience ratings.So-called audience ratings, finger watches that the number (or tame amount) of a certain program accounts for the percentage of spectators' total number of persons (or total tame amount) in certain period, promptly audience ratings equals to watch the number (or tame amount) of a certain program and the ratio of spectators' total number of persons (or total tame amount).
Popular say to make a comment or criticism account for the percentage of spectators' total number of persons in the number of the program of watching a certain broadcast.These data are to the adjustment of station synchronization, and the publicity strategy adjustment of program and advertisement all have very important meaning to the pointed input of potential consumer.
The acquisition method that the audience rating data that adopts is commonly used has three kinds at present, comprises telephony, diary method and personnel's measuring instrument method.
Telephony is more traditional audience rating investigation method.Concrete enforcement is exactly that audience information is made a phone call to investigate to sample of users by research firm, the investigation method operation cost height of this kind, and troublesome poeration, and it is more to influence the factor of investigation result, and the investigation result data are inaccurate.
Diary method is meant by filling in the method that the diary card is collected audience information by all 4 years old and above kinsfolk in the sample family.Each kinsfolk has diary card separately in the sample family, and they are recorded in situation about televiewing every day (comprising the channel and the time period of watching) on the diary card of oneself at any time.This kind collecting method is mended when usually occurring afterwards and is filled out owing to be that the user manually fills in, the inaccurate problem of data, and inefficiency, and data reclaim slow, statistical difficulty.
Personnel's measuring instrument method is meant that utilization " personnel's measuring instrument " collects the method for television program receiving information, is newer in the world audience investigation means at present.Measuring instrument can store the information that each user televiews get off by the mode of setting, and is sent to the central computer of general headquarters then by telephone wire.This kind method is had large improvement than diary method, but the cost of its equipment height very is not suitable for large-scale installation, thereby has limited the quantity of sample.
At present, also do not have a kind of can by pre-rating and in real time rating investigation after the audience ratings of program, beholder's feedback information is to server accurately to make the concrete analysis of watching program according to the rating crowd, and server utilizes cable TV the consumer of different levels precisely to be played to advertisement content specific potential consumer's form as multimedia platform again.Form is broadcasted in the advertisement that breaks traditions, in cable digital TV, release advertised product in mode accurately, advertisement operators can break through conventional ads broadcast time weak point, ad content can not go effective input according to potential consumer's demand, reach that advertisement usage charges cost is cheaper, to throw in colony more accurate, information carrier easy to implement is presented in by display terminal in face of the consumer of special group, for advertiser, enterprise provide a kind of dynamically, continuously, consumer consumption behavior analytical method cheaply.Can implement advertisement marketing more accurately to the client according to analyzing data again.Utilize client's the resource space time to allow the client be easier to accept.Can add ad content at any time, in the section, same terminal receptible number of ads of institute and advertisement classification increase greatly at one time.The alternative of ad content and time period, the validity of advertisement of greatly having increased at the issuing function of formula.The recommended system of advertisement has increased the confidence level of advertisement.Can monitor out the lean television advertisement broadcasting method of the audience ratings of advertisement in real time.
Summary of the invention
The objective of the invention is to: provide can be by real-time investigation after the audience ratings of program, beholder's feedback information is to server accurately to make the concrete analysis of watching program according to the rating crowd, and server utilizes cable TV the consumer of different levels precisely to be played to advertisement content specific potential consumer's form as multimedia platform again.Form is broadcasted in the advertisement that breaks traditions, in cable digital TV, release advertised product in mode accurately, advertisement operators can break through conventional ads broadcast time weak point, ad content can not go effective input according to potential consumer's demand, reach that advertisement usage charges cost is cheaper, to throw in colony more accurate, information carrier easy to implement is presented in by display terminal in face of the consumer of special group, for advertiser, enterprise provide a kind of dynamically, continuously, consumer consumption behavior analytical method cheaply.Can implement advertisement marketing more accurately to the client according to analyzing data again.Utilize client's the resource space time to allow the client be easier to accept.Can add ad content at any time, in the section, same terminal receptible number of ads of institute and advertisement classification increase greatly at one time.The alternative of ad content and time period, the validity of advertisement of greatly having increased at the issuing function of formula.The recommended system of advertisement has increased the confidence level of advertisement.Can monitor out the lean television advertisement broadcasting method of the audience ratings of advertisement in real time.
Technical scheme of the present invention is a kind of lean television advertisement broadcasting method, and a kind of lean television advertisement broadcasting method is characterized in that: said method comprising the steps of:
Gather, analyze and store pre-rating and real-time viewing-data, and canned data is sent to next stage;
The previewing data that sends according to each series advertisements related data and audience investigation system and in real time the viewing-data value carry out that data are screened and storage Various types of data information: the stores advertisements related data, work out and preservation advertising broadcast time table, simultaneously the advertising broadcast time table is sent to next stage;
The stores advertisements audio frequency and video are converged the program audio frequency and video in advertisement audio frequency and video and the station synchronization broadcast system according to the advertising broadcast time table and to be sent to digital television server, preserve advertisement simultaneously and broadcast record;
Video frequency program is converted into digital television signal,, is transferred to user's receiving terminal for digital television by digital television transmission;
The digital television signal that receives is shown.
Pre-rating of described collection, analysis and storage and real-time viewing-data, and the concrete operation method that canned data is sent to next stage is respectively:
Described pre-rating investigation method is to have investigated the pre-audience ratings of program, and next stage is stored and sent to survey data;
Described real-time audience investigation method in time, investigate out the audience ratings of user's TV reception accurately, and next stage is stored and sent to survey data.
The described previewing data that sends according to each series advertisements related data and audience investigation system and in real time the viewing-data value carry out that data are screened and the specific implementation method of storage Various types of data information is:
Storage rating demographic data, advertiser drops into data, program category data, TV program list;
Again the previewing data that sends according to above data and audience investigation system and in real time the viewing-data value work out the advertising broadcast time table and send to next stage;
To work out good advertising broadcast time table at last stores.
Described stores advertisements audio frequency and video are converged the program audio frequency and video in advertisement audio frequency and video and the station synchronization broadcast system according to the advertising broadcast time table and to be sent to Digital Television clothes broadcasting server, and it is as follows to preserve the concrete grammar that advertisement broadcasts record simultaneously:
At first with the advertising address information stores in the advertising message database;
According to the advertising broadcast time table advertisement audio frequency and video are accessed from advertisement audio frequency and video storehouse then;
Again the advertisement audio frequency and video in the advertisement audio frequency and video storehouse and the program audio frequency and video in the station synchronization broadcast system are converged and be sent to Digital Television and broadcast server;
Simultaneously record being broadcasted in advertisement is stored in the advertising message database.
Beneficial effect of the present invention is, provide can be by real-time investigation after the audience ratings of program, beholder's feedback information is to server accurately to make the concrete analysis of watching program according to the rating crowd, and server utilizes cable TV the consumer of different levels precisely to be played to advertisement content specific potential consumer's form as multimedia platform again.Form is broadcasted in the advertisement that had both broken traditions, in cable digital TV, release advertised product in mode accurately, advertisement operators can break through conventional ads broadcast time weak point, ad content can not go effective input according to potential consumer's demand, reach that advertisement usage charges cost is cheaper, to throw in colony more accurate, information carrier easy to implement is presented in by display terminal in face of the consumer of special group, for advertiser, enterprise provide a kind of dynamically, continuously, consumer consumption behavior analytical method cheaply.Can implement advertisement marketing more accurately to the client according to analyzing data again.Utilize client's the resource space time to allow the client be easier to accept.Can add ad content at any time, in the section, same terminal receptible number of ads of institute and advertisement classification increase greatly at one time.The alternative of ad content and time period, the validity of advertisement of greatly having increased at the issuing function of formula.The recommended system of advertisement has increased the confidence level of advertisement.Can monitor out the lean television advertisement broadcasting method of the audience ratings of advertisement in real time.
Description of drawings
Fig. 1 is a kind of lean television advertisement broadcasting method flow chart of the present invention;
Fig. 2 is the flow chart of data discriminating method of the present invention;
Fig. 3 is the flow chart of lean advertisement broadcasting method of the present invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated, be to be understood that, specific embodiment described herein only is used to explain the present invention, and is not used in qualification the present invention.
With reference to the accompanying drawings embodiments of the invention are elaborated.
Fig. 1 realizes the lean television advertisement broadcasting method flow chart for utilizing the digital TV multimedia technology in cable digital TV.
Embodiment 1 is: a kind of lean television advertisement broadcasting method as shown in Figure 1 is characterized in that: said method comprising the steps of:
Gather, analyze and store pre-rating and real-time viewing-data, and canned data is sent to next stage;
The previewing data that sends according to each series advertisements related data and audience investigation system and in real time the viewing-data value carry out that data are screened and storage Various types of data information: the stores advertisements related data, work out and preservation advertising broadcast time table, simultaneously the advertising broadcast time table is sent to next stage;
The stores advertisements audio frequency and video are converged the program audio frequency and video in advertisement audio frequency and video and the station synchronization broadcast system according to the advertising broadcast time table and to be sent to digital television server, preserve advertisement simultaneously and broadcast record;
Video frequency program is converted into digital television signal,, is transferred to user's receiving terminal for digital television by digital television transmission;
The digital television signal that receives is shown.
Pre-rating of described collection, analysis and storage and real-time viewing-data, and the concrete operation method that canned data is sent to next stage is respectively:
Described pre-rating investigation method is to have investigated the pre-audience ratings of program, and next stage is stored and sent to survey data;
Described real-time audience investigation method in time, investigate out the audience ratings of user's TV reception accurately, and next stage is stored and sent to survey data.
As shown in Figure 2, the described previewing data that sends according to each series advertisements related data and audience investigation system and in real time the viewing-data value carry out that data are screened and the specific implementation method of storage Various types of data information is:
Storage rating demographic data, advertiser drops into data, program category data, TV program list;
Again the previewing data that sends according to above data and audience investigation system and in real time the viewing-data value work out the advertising broadcast time table and send to next stage;
To work out good advertising broadcast time table at last stores.
As shown in Figure 3, described stores advertisements audio frequency and video, according to the advertising broadcast time table program audio frequency and video in advertisement audio frequency and video and the station synchronization broadcast system are converged and to be sent to Digital Television clothes broadcasting server, it is as follows to preserve the concrete grammar that advertisement broadcasts record simultaneously:
At first with the advertising address information stores in the advertising message database;
According to the advertising broadcast time table advertisement audio frequency and video are accessed from advertisement audio frequency and video storehouse then;
Again with in advertisement audio frequency and video in the advertisement audio frequency and video storehouse and the station synchronization broadcast system
The program audio frequency and video are converged and are sent to Digital Television and broadcast server;
Simultaneously record being broadcasted in advertisement is stored in the advertising message database.
Embodiment 2 is: a kind of lean television advertisement broadcasting method as shown in Figure 1 is characterized in that: said method comprising the steps of:
Gather, analyze and the storage previewing data, and canned data is sent to next stage;
The previewing data that sends according to each series advertisements related data and audience investigation system carries out that data are screened and storage Various types of data information: the stores advertisements related data, and work out and preserve the advertising broadcast time table, simultaneously the advertising broadcast time table is sent to next stage;
The stores advertisements audio frequency and video are converged the program audio frequency and video in advertisement audio frequency and video and the station synchronization broadcast system according to the advertising broadcast time table and to be sent to digital television server, preserve advertisement simultaneously and broadcast record;
Video frequency program is converted into digital television signal,, is transferred to user's receiving terminal for digital television by digital television transmission;
The digital television signal that receives is shown.
Gather, analyze and store pre-rating and viewing-data in real time, and be the concrete operation method that canned data is sent to next stage:
Described pre-rating investigation method is to have investigated the pre-audience ratings of program, and next stage is stored and sent to survey data.
As shown in Figure 2, the described previewing data that sends according to each series advertisements related data and audience investigation system carries out that data are screened and the specific implementation method of storage Various types of data information is:
Storage rating demographic data, advertiser drops into data, program category data, TV program list;
The previewing data that sends according to above data and audience investigation system is worked out the advertising broadcast time table and is sent to next stage again;
To work out good advertising broadcast time table at last stores.
As shown in Figure 3, described stores advertisements audio frequency and video, according to the advertising broadcast time table program audio frequency and video in advertisement audio frequency and video and the station synchronization broadcast system are converged and to be sent to Digital Television clothes broadcasting server, it is as follows to preserve the concrete grammar that advertisement broadcasts record simultaneously:
At first with the advertising address information stores in the advertising message database;
According to the advertising broadcast time table advertisement audio frequency and video are accessed from advertisement audio frequency and video storehouse then;
Again the advertisement audio frequency and video in the advertisement audio frequency and video storehouse and the program audio frequency and video in the station synchronization broadcast system are converged and be sent to Digital Television and broadcast server;
Simultaneously record being broadcasted in advertisement is stored in the advertising message database.
Embodiment 3 is: a kind of lean television advertisement broadcasting method as shown in Figure 1 is characterized in that: said method comprising the steps of:
Gather, analyze and store real-time viewing-data, and canned data is sent to next stage;
The real-time viewing-data value of sending according to each series advertisements related data and audience investigation system carries out that data are screened and storage Various types of data information: the stores advertisements related data, work out and preservation advertising broadcast time table, simultaneously the advertising broadcast time table is sent to next stage;
The stores advertisements audio frequency and video are converged the program audio frequency and video in advertisement audio frequency and video and the station synchronization broadcast system according to the advertising broadcast time table and to be sent to digital television server, preserve advertisement simultaneously and broadcast record;
Video frequency program is converted into digital television signal,, is transferred to user's receiving terminal for digital television by digital television transmission;
The digital television signal that receives is shown.
Pre-rating of described collection, analysis and storage and real-time viewing-data, and with the concrete operation method that canned data is sent to next stage be:
Described real-time audience investigation method in time, investigate out the audience ratings of user's TV reception accurately, and next stage is stored and sent to survey data.
As shown in Figure 2, the described real-time viewing-data value of sending according to each series advertisements related data and audience investigation system carries out that data are screened and the specific implementation method of storage Various types of data information is:
Storage rating demographic data, advertiser drops into data, program category data, TV program list;
The real-time viewing-data value of sending according to above data and audience investigation system is worked out the advertising broadcast time table and is sent to next stage again;
To work out good advertising broadcast time table at last stores.
As shown in Figure 3, described stores advertisements audio frequency and video, according to the advertising broadcast time table program audio frequency and video in advertisement audio frequency and video and the station synchronization broadcast system are converged and to be sent to Digital Television clothes broadcasting server, it is as follows to preserve the concrete grammar that advertisement broadcasts record simultaneously:
At first with the advertising address information stores in the advertising message database;
According to the advertising broadcast time table advertisement audio frequency and video are accessed from advertisement audio frequency and video storehouse then;
Again the advertisement audio frequency and video in the advertisement audio frequency and video storehouse and the program audio frequency and video in the station synchronization broadcast system are converged and be sent to Digital Television and broadcast server;
Simultaneously record being broadcasted in advertisement is stored in the advertising message database.
Beneficial effect of the present invention is, provide can be by real-time investigation after the audience ratings of program, beholder's feedback information is to server accurately to make the concrete analysis of watching program according to the rating crowd, and server utilizes cable TV the consumer of different levels precisely to be played to advertisement content specific potential consumer's form as multimedia platform again.Form is broadcasted in the advertisement that had both broken traditions, in cable digital TV, release advertised product in mode accurately, advertisement operators can break through conventional ads broadcast time weak point, ad content can not go effective input according to potential consumer's demand, reach that advertisement usage charges cost is cheaper, to throw in colony more accurate, information carrier easy to implement is presented in by display terminal in face of the consumer of special group, for advertiser, enterprise provide a kind of dynamically, continuously, consumer consumption behavior analytical method cheaply.Can implement advertisement marketing more accurately to the client according to analyzing data again.Utilize client's the resource space time to allow the client be easier to accept.Can add ad content at any time, in the section, same terminal receptible number of ads of institute and advertisement classification increase greatly at one time.The alternative of ad content and time period, the validity of advertisement of greatly having increased at the issuing function of formula.The recommended system of advertisement has increased the confidence level of advertisement.Can monitor out the lean television advertisement broadcasting method of the audience ratings of advertisement in real time.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (4)
1. lean television advertisement broadcasting method is characterized in that: said method comprising the steps of:
Gather, analyze and store pre-rating and real-time viewing-data, and canned data is sent to next stage;
The previewing data that sends according to each series advertisements related data and audience investigation system and in real time the viewing-data value carry out that data are screened and storage Various types of data information: the stores advertisements related data, work out and preservation advertising broadcast time table, simultaneously the advertising broadcast time table is sent to next stage;
The stores advertisements audio frequency and video are converged the program audio frequency and video in advertisement audio frequency and video and the station synchronization broadcast system according to the advertising broadcast time table and to be sent to digital television server, preserve advertisement simultaneously and broadcast record;
Video frequency program is converted into digital television signal,, is transferred to user's receiving terminal for digital television by digital television transmission;
The digital television signal that receives is shown.
2. a kind of lean television advertisement broadcasting method according to claim 1 is characterized in that:
Pre-rating of described collection, analysis and storage and real-time viewing-data, and the concrete operation method that canned data is sent to next stage is respectively:
Described pre-rating investigation method is to have investigated the pre-audience ratings of program, and next stage is stored and sent to survey data;
Described real-time audience investigation method in time, investigate out the audience ratings of user's TV reception accurately, and next stage is stored and sent to survey data.
3. a kind of lean television advertisement broadcasting method according to claim 1 is characterized in that:
The described previewing data that sends according to each series advertisements related data and audience investigation system and in real time the viewing-data value carry out that data are screened and the specific implementation method of storage Various types of data information is:
Storage rating demographic data, advertiser drops into data, program category data, TV program list;
Again the previewing data that sends according to above data and audience investigation system and in real time the viewing-data value work out the advertising broadcast time table and send to next stage;
To work out good advertising broadcast time table at last stores.
4. a kind of lean television advertisement broadcasting method according to claim 1 is characterized in that:
Described stores advertisements audio frequency and video are converged the program audio frequency and video in advertisement audio frequency and video and the station synchronization broadcast system according to the advertising broadcast time table and to be sent to Digital Television clothes broadcasting server, and it is as follows to preserve the concrete grammar that advertisement broadcasts record simultaneously:
At first with the advertising address information stores in the advertising message database;
According to the advertising broadcast time table advertisement audio frequency and video are accessed from advertisement audio frequency and video storehouse then;
Again the advertisement audio frequency and video in the advertisement audio frequency and video storehouse and the program audio frequency and video in the station synchronization broadcast system are converged and be sent to Digital Television and broadcast server;
Simultaneously record being broadcasted in advertisement is stored in the advertising message database.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910080586A CN101848363A (en) | 2009-03-23 | 2009-03-23 | Lean television advertisement broadcasting method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN200910080586A CN101848363A (en) | 2009-03-23 | 2009-03-23 | Lean television advertisement broadcasting method |
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| CN101848363A true CN101848363A (en) | 2010-09-29 |
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| CN200910080586A Pending CN101848363A (en) | 2009-03-23 | 2009-03-23 | Lean television advertisement broadcasting method |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102572544A (en) * | 2011-12-28 | 2012-07-11 | 深圳市同洲视讯传媒有限公司 | System and method for playing advertisement in digital television network |
| CN103227941A (en) * | 2012-01-31 | 2013-07-31 | 海尔集团公司 | Data delivery system and data delivery method |
| CN105187865A (en) * | 2015-09-11 | 2015-12-23 | 四川长虹电器股份有限公司 | System and method for dynamic delivery of advertisement |
-
2009
- 2009-03-23 CN CN200910080586A patent/CN101848363A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102572544A (en) * | 2011-12-28 | 2012-07-11 | 深圳市同洲视讯传媒有限公司 | System and method for playing advertisement in digital television network |
| CN102572544B (en) * | 2011-12-28 | 2015-06-03 | 深圳市龙视传媒有限公司 | System and method for playing advertisement in digital television network |
| CN103227941A (en) * | 2012-01-31 | 2013-07-31 | 海尔集团公司 | Data delivery system and data delivery method |
| WO2013113176A1 (en) * | 2012-01-31 | 2013-08-08 | 海尔集团公司 | Data pushing system and data pushing method |
| CN103227941B (en) * | 2012-01-31 | 2018-10-19 | 海尔集团公司 | Data delivery system and data push method |
| CN105187865A (en) * | 2015-09-11 | 2015-12-23 | 四川长虹电器股份有限公司 | System and method for dynamic delivery of advertisement |
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Application publication date: 20100929 |