CN103905848A - Mobile multimedia advertisement broadcasting method, system and server based on ESG - Google Patents
Mobile multimedia advertisement broadcasting method, system and server based on ESG Download PDFInfo
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Abstract
The invention discloses a mobile multimedia advertisement broadcasting method, system and server based on an ESG. The advertisement broadcasting method includes the steps that the advertisement broadcasting server receives at least one piece of advertisement data which are defined by an advertisement definition server in advance, and advertisement content in the advertisement data is added into the data information of an original ESG in a media element mode so as to generate first ESG data updating information; an advertisement data element is defined in service expansion elements of the first ESG data updating information so as to generate second ESG data updating information, and the second ESG data updating information is sent to a corresponding mobile multimedia terminal so that the terminal can analyze the second ESG data updating information and display the obtained advertisement content. By the adoption of the method, occupied system resources for broadcasting advertisements are omitted.
Description
Technical field
The present invention relates to mobile multimedia field, relate in particular to a kind of mobile multimedia advertisement broadcasting method, system and server based on electron service instruction ESG channel.
Background technology
Along with China mobile multi-media broadcasting technology and standard at home with external fast development, except video traffic, audio service, data service, advertising business are also applied to the technical field of Mobile Multimedia Broadcasting gradually.In prior art, advertisement is to send to mobile multi-media terminal by the form of video flowing together with television program video stream to play.But video flowing need to take a large amount of bandwidth, therefore the form of aforesaid way need to take a large amount of system resource.
Therefore, be badly in need of at present a kind ofly can reducing the method that system resource takies advertisement being broadcast to mobile multi-media terminal.
Summary of the invention
The object of the present invention is to provide a kind of mobile multimedia advertisement broadcasting method, system and server based on ESG, to reduce advertising taking system resource.
For this reason, the invention provides following scheme:
Based on a mobile multimedia advertisement broadcasting method for electron service instruction ESG channel, described method comprises:
Advertisement is broadcast server and is received predefined at least one ad data of advertisement definition server; Described ad data comprises advertisement attributes information and ad content;
Described advertisement is broadcast server described ad content is added into and in former ESG data message, generates an ESG Data Update information with the form of media elements;
Described advertisement is broadcast server and in the business extensible element of a described ESG Data Update information, is defined an ad data Element generation the 2nd ESG Data Update information; Wherein, described ad data element is used for transmitting advertisement description information; Described advertisement description information is according to the stored position information of described ad content and described advertisement attributes Information generation;
Described advertisement is broadcast server and is sent described the 2nd ESG Data Update information to corresponding mobile multi-media terminal; So that the 2nd ESG Data Update information obtains showing after described ad content described in described terminal parses.
Preferably, described advertisement is broadcast server and is received predefined at least one ad data of advertisement definition server and comprise:
Ad distribution server receives predefined at least one ad data of advertisement definition server;
Described ad distribution server is packed to described ad data according to described advertisement attributes information and the ad data after packing is issued to described advertisement and broadcasts server.
Preferably, described advertisement attributes information comprises the input cycle, throws in period, advertisement position, input region and broadcast priority;
Described ad distribution server is packed to described ad data according to described advertisement attributes information and the ad data after packing is issued to described advertisement and broadcasts server and comprise:
Ad distribution server according to described input cycle, described input period, described input region and described in broadcast that priority is packed to described ad data and the ad data after packing is issued to the described advertisement corresponding with described input region broadcasts server;
Described advertisement is broadcast server and is sent described the 2nd ESG Data Update information and comprise to corresponding mobile multi-media terminal:
Described advertisement broadcast server according to described in broadcast the frequency of broadcasting corresponding to priority and broadcast described the 2nd ESG Data Update information to corresponding mobile multi-media terminal.
Preferably, in the time that described ad data is channel relevant advertisements, described advertisement is broadcast server and in the business extensible element of a described ESG Data Update information, is defined an ad data Element generation the 2nd ESG Data Update information and comprise:
Described advertisement is broadcast server and is given a definition described ad data element to generate described the 2nd ESG Data Update information at the business extensible element of the described channel of a described ESG Data Update information;
In the time that described ad data is the irrelevant advertisement of channel, described advertisement is broadcast server and in the business extensible element of a described ESG Data Update information, is defined an ad data Element generation the 2nd ESG Data Update information and comprise:
Described advertisement is broadcast server and add described business extensible element in a described ESG Data Update information;
Give a definition described ad data element to generate described the 2nd ESG Data Update information at the business extensible element of described interpolation.
The present invention also provides a kind of mobile multimedia advertisement broadcasting system based on electron service instruction ESG channel, and described system comprises: server is broadcast in advertisement definition server and advertisement;
Described advertisement definition server, for pre-defined at least one ad data; Described ad data comprises advertisement attributes information and ad content;
Server is broadcast in described advertisement, for receiving described ad data;
Server is broadcast in described advertisement, also generates an ESG Data Update information for described ad content is added into former ESG data message with the form of media elements;
Server is broadcast in described advertisement, also for define an ad data Element generation the 2nd ESG Data Update information at the business extensible element of a described ESG Data Update information; Wherein, described ad data element is used for transmitting advertisement description information; Described advertisement description information is according to the stored position information of described ad content and described advertisement attributes Information generation;
Server is broadcast in described advertisement, also for sending described the 2nd ESG Data Update information to corresponding described terminal; So that the 2nd ESG Data Update information obtains showing after described ad content described in described terminal parses.
Preferably, described system also comprises:
Ad distribution server, for receiving predefined at least one ad data of advertisement definition server, packs to described ad data according to described advertisement attributes information and the ad data after packing is issued to described advertisement and broadcast server.
Preferably, described advertisement attributes information comprises the input cycle, throws in period, advertisement position, input region and broadcast priority;
Described ad distribution server, specifically for according to described input cycle, described input period, described input region and described in broadcast that priority is packed to described ad data and the ad data after packing is issued to the described advertisement corresponding with described input region broadcasts server;
The described server of broadcasting, broadcasts the ad data after described packing specifically for broadcasting the frequency of broadcasting corresponding to priority described in basis.
Preferably,
In the time that described ad data is channel relevant advertisements, server is broadcast in described advertisement, gives a definition described ad data element to generate described the 2nd ESG Data Update information specifically for the business extensible element of the described channel in a described ESG Data Update information;
In the time that described ad data is the irrelevant advertisement of channel, server is broadcast in described advertisement, specifically for add described business extensible element in a described ESG Data Update information, give a definition described ad data element to generate described the 2nd ESG Data Update information at the business extensible element of described interpolation.
The present invention also provides a kind of mobile multimedia advertisement to broadcast server, and described server comprises:
Receiving element, for receiving predefined at least one ad data of advertisement definition server; Described ad data comprises advertisement attributes information and ad content;
Advertising content unit, generates an ESG Data Update information for described ad content is added into primary electron business guide ESG data message with the form of media elements;
Advertisement description information unit, for defining an ad data Element generation the 2nd ESG Data Update information at the business extensible element of a described ESG Data Update information; Wherein, described ad data element is used for transmitting advertisement description information; Described advertisement description information is according to the stored position information of described ad content and described advertisement attributes Information generation;
Transmitting element, for sending described the 2nd ESG Data Update information to corresponding mobile multi-media terminal, so that the 2nd ESG Data Update information obtains showing after described ad content described in described terminal parses.
Preferably, described receiving element, pre-defines and sends to after ad distribution server, the ad data sending after described ad data being packed according to described advertisement attributes information by Advertisement Server specifically for receiving advertisement definition server.
Preferably,
In the time that described ad data is channel relevant advertisements, described advertisement description information unit, gives a definition described ad data element to generate described the 2nd ESG Data Update information specifically for the business extensible element of the described channel in a described ESG Data Update information;
In the time that described ad data is the irrelevant advertisement of channel, described advertisement description information unit, specifically for adding described business extensible element and giving a definition described ad data element to generate described the 2nd ESG Data Update information at the business extensible element of described interpolation in a described ESG Data Update information.
According to specific embodiment provided by the invention, the invention discloses following technique effect:
In the present invention, broadcasting server by advertisement is added on ad data in ESG data message, then be issued in mobile multi-media terminal by the mode of ESG logic channel, the mode that advertisement can be flowed by non-video issues, thereby has saved system resource.
Brief description of the drawings
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the structure chart of ESG electron service instruction of the present invention;
Fig. 2 is the mobile multimedia advertisement broadcasting method based on ESG channel of the embodiment of the present invention 1;
Fig. 3 is the structure chart of business extensible element data type in embodiment 3 in the present invention;
Fig. 4 A is the semantic schematic diagram of ad data element in the embodiment of the present invention;
Fig. 4 B is the semantic schematic diagram of ad break element in the embodiment of the present invention;
Fig. 4 C is the semantic schematic diagram of advertisement position element in the embodiment of the present invention;
Fig. 4 D is the semantic schematic diagram of advertisement group element in the embodiment of the present invention;
Fig. 5 is the mobile multimedia advertisement broadcasting system structure chart based on ESG channel of the embodiment of the present invention 7;
Fig. 6 is that server architecture figure is broadcast in the advertisement of the embodiment of the present invention 8.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiment.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.、
In mobile multimedia broadcast system, ESG(Electronic service guide electron service instruction) function be the relevant information that mobile multi-media broadcasting service is provided for terminal use, as Business Name, reproduction time, content outline etc., be convenient to quick-searching and the access of user to business.Its structure as shown in Figure 1, specifically comprises basic descriptor table, ESG data message and program prompt information.
Wherein, basic descriptor is the control information of ESG, has described data message in the mark span of the distribution condition of ESG business, more new state and each business etc., and it transmits in control logic channel.
The business information relevant to mobile multi-media broadcasting service, business extend information, arrangement information, content information and business parameters data have been described in ESG data message.In Mobile Multimedia Broadcasting CMMB standard, ESG data message transmits in logic channel as a special mobile multi-media broadcasting service.Each business has service identification, and the service identification span of ESG data message is the 0x0040 to 0x00FF in basic descriptor table.
Thought of the present invention be to utilize the transmission bandwidth of the logic channel of transmission ESG data message that ad data is transferred in mobile multi-media terminal.
In conjunction with the description to ESG data message before, the embodiment of the present invention 1 provides a kind of mobile multimedia advertisement broadcasting method based on ESG channel, and referring to Fig. 2, the method comprises:
S11, advertisement are broadcast server and are received predefined at least one ad data of advertisement definition server; Described ad data comprises advertisement attributes information and ad content.
Advertisement attributes information herein refers to the relevant information except ad content itself for describing advertisement.
In the present invention, advertisement need to be rendered to mobile body terminal and show.For this reason, need to pre-define the input attribute of advertisement and show attribute, concrete, can comprise input region, input cycle, the period of input, throw in advertisement position, broadcast at least one in priority.
Advertiser wishes that some advertisement only throws in certain scope sometimes, throws in region and refers to the operational area that advertisement will be thrown in.
The input cycle refers to the cycle that advertisement is thrown in, and has also indicated advertisement to be demonstrated in which day.
The input period refers to advertisement when being demonstrated in every day.
Advertisement position refers to the position that advertisement is demonstrated.Mobile multi-media terminal has multiple interface, as program news flash focus recommendation interface, and application start interface, channel switching interface, ESG the rendition list interface.Also there are multiple positions at same interface, and the advertisement position in the present invention specifically just refers to the interface of showing advertisement and the particular location in interface.The representing in various interfaces about advertisement, will below describe in detail.
The data volume of ad data is conventionally larger, for making full use of limited ESG logic channel bandwidth, can broadcast priority for different ad data settings, and what every kind of priority was corresponding different broadcasts the frequency.Such as, 1-9 level priority can be set in the present invention, 1 grade is the highest, the corresponding how high frequency of broadcasting, 9 grades are minimum, what correspondence was minimum broadcasts the frequency, then by ad data according to data volume prioritization.Data volume is large, corresponding lower priority, the higher priority of correspondence that data volume is little.
It should be noted that, in other embodiments of the invention, acquiescence can be set, in the time that a certain information is blank, when not about the concrete numerical value in input cycle, can gives tacit consent to and throw in certain advertisement always.
S12, described advertisement are broadcast server described ad content are added into former ESG(electron service instruction with the form of media elements) generate an ESG Data Update information in data message.
In the present invention, ad content can be html file form, can be also JPG picture or text.In ESG data message, have the information that is exclusively used in media elements, therefore, advertisement is broadcast server and ad content can be added to and in former ESG data message, generates an ESG Data Update information with the form of media elements.
S13, advertisement are broadcast server and in the business extensible element of a described ESG Data Update information, are defined an ad data Element generation the 2nd ESG Data Update information; Wherein, described ad data element is used for transmitting advertisement description information; Described advertisement description information is stored position information and the described advertisement attributes Information generation in an ESG Data Update information according to the described ad content of instruction.
As previously mentioned, have business extend information in ESG data message, in the present invention, advertisement is broadcast server and in business extensible element, is defined an ad data element.The attribute information that has comprised advertisement in this ad data element and the ad content positional information in an ESG Data Update information.In the present invention, we claim that advertisement attributes information and the positional information of ad content in an ESG Data Update information in the 2nd ESG Data Update information are advertisement description information.In ad data element, define advertisement description information.
The embodiment of the present invention 3 provides a kind of schema structure of business extensible element data type, and this structure is the expansion of carrying out on the basis of standard GY/T220.3-2007, specifically as shown in Figure 3.
Ad data element is wherein used for defining advertisement description information, and in the time that advertisement description information comprises the stored position information of ad break, advertisement position and ad content, the syntax and semantics of corresponding ad data element data type is as follows:
The syntactic definition of ad data element data type is:
As shown in Figure 4 A, be the semanteme of ad data element, mainly comprise the semanteme of advertisement group, ad break, ad break element, advertisement group element, advertisement position, advertisement position element, versions of data number and protocol version.
The syntactic definition of ad break element is:
As shown in Figure 4 B, be the semanteme of ad break element in ad data element, mainly comprise the semanteme of ad break element, time started, end time and ad break mark.
The syntactic definition of advertisement position element is:
As shown in Figure 4 C, be advertisement position element semanteme in ad data element, mainly comprise the semanteme of advertisement position element, advertisement position parameter, advertisement number and advertising site mark.
The syntactic definition of advertisement group element is:
As shown in Figure 4 D, be the advertisement group element semanteme in ad data element, comprise advertisement group element, advertisement, advertisement and identifier, ad content, mediatype(multimedia element type), advertising site mark and ad break mark.The information of the actual memory location that is instruction ad content of ad content herein.
By above-mentioned a series of definition, just the advertisement description information such as the memory location of the advertisement position relevant to advertisement, ad break and ad content are added in ESG data message by the form of ad data element.
In the present invention, advertisement is divided into channel relevant advertisements and the irrelevant advertisement of channel.Channel relevant advertisements is relevant to certain channel, such as the advertisement being just demonstrated in the time being switched to a certain channel.
In the embodiment of the present invention 4, in the time that advertisement is channel relevant advertisements, advertisement is broadcast server and in the business extensible element of an ESG Data Update information, is defined an ad data Element generation the 2nd ESG Data Update information and comprise:
Described advertisement is broadcast server and is given a definition described ad data element to generate described the 2nd ESG Data Update information at the business extensible element of the described channel of a described ESG Data Update information.It should be noted that the service identification that now service identification of business extensible element is this channel.
In embodiments of the invention 5, in the time that advertisement is the irrelevant advertisement of channel, advertisement is broadcast server and in the business extensible element of an ESG Data Update information, is defined an ad data Element generation the 2nd ESG Data Update information and comprise:
Advertisement is broadcast server and add business extensible element in an ESG Data Update information;
Give a definition ad data element to generate the 2nd ESG Data Update information at the business extensible element adding.It should be noted that, now need to add corresponding service identification for business extensible element.This service identification is the ESG service identification of describing in the basic description list of ESG.
S14, advertisement are broadcast server and are sent described the 2nd ESG Data Update information to corresponding mobile multi-media terminal.
The 2nd ESG Data Update information generating is issued to mobile multi-media terminal with regard to the logic channel that is passed ESG.Now, terminal just can, according to advertisement applications protocol analysis the 2nd ESG Data Update information, obtain above-mentioned ad content and show.
Play above-mentioned advertisement for follow-up repeat playing or off-line, terminal can be preserved the ad content and the advertisement description information that receive.
After resolving, terminal just can be shown described ad content with picture and text form according to advertisement description information.
Concrete, terminal can according to the ad break in the advertisement description information of obtaining and advertisement position terminal interface as program news flash focus recommendation interface, application start interface, channel switching interface and ESG the rendition list interface in showing advertisements content.
Certainly, in the present invention, also have other advertisement demonstration method, the present invention does not do concrete restriction to this.
In the present invention, advertisement definition server can directly be sent to advertisement by the ad data of definition and broadcast server, broadcasts server broadcast according to advertisement attributes information by advertisement.
In a preferred embodiment, broadcast the workload of server for saving advertisement, ad distribution server also can be set, receive the ad data of advertisement definition server definition, and according to advertisement attributes information, ad data is carried out to preliminary treatment and pack, then the ad data after packing is handed down to advertisement and broadcasts server.
While throwing in the period as contained when advertisement attributes packets of information, can, by the ad data packing of same input period, then be issued to advertisement and broadcast server.
When advertisement attributes packets of information containing the input cycle, throw in region, throw in advertisement position, while broadcasting priority, packing process and said process are similar.
It should be noted that, in the time comprising different input regions, the advertisement corresponding with throwing in region can be set and broadcast server.Ad distribution server is issued to corresponding advertisement by the ad data after packing and broadcasts server.
In the embodiment of the present invention 6, advertisement attributes packets of information is containing input cycle, input period, advertisement position, input region and broadcast priority.Described ad distribution server is packed to described ad data according to described advertisement attributes information and the ad data after packing is issued to described advertisement and broadcasts server and comprise:
Ad distribution server according to described input cycle, described input period, described input region and described in broadcast that priority is packed to described ad data and the ad data after packing is issued to the described advertisement corresponding with described input region broadcasts server.
Server is broadcast in advertisement afterwards will broadcast the ad data after packing according to broadcasting the frequency of broadcasting corresponding to priority.
In the time will issuing new ad data, the versions of data number in the renewable ad data element of server is broadcast in advertisement, so that terminal determines whether will again receive ESG data message by the variation that detects versions of data number.
In addition, to broadcast server be according to the protocol communication of certain version for terminal and advertisement.Sometimes,, for satisfying the demands, may change the protocol version of communication.For this reason, the protocol version in the renewable ad data element of server is broadcast in advertisement, so that terminal is obtained the protocol version after variation and resolved according to the protocol version after changing the 2nd ESG Data Update information receiving in the time detecting that protocol version in ad data element changes.
Corresponding said method, the embodiment of the present invention 7 also provides a kind of mobile multimedia advertisement broadcasting system based on ESG channel, and referring to Fig. 5, this system comprises:
Server 12 is broadcast in advertisement definition server 11 and advertisement.
Described advertisement definition server 11, for pre-defined at least one ad data; Described ad data comprises advertisement attributes information and ad content.
Advertisement attributes information herein refers to the relevant information except ad content itself for describing advertisement.
In the present invention, advertisement need to be rendered to mobile body terminal and show.For this reason, need to pre-define the input attribute of advertisement and show attribute, concrete, can comprise input region, input cycle, the period of input, throw in advertisement position, broadcast at least one in priority.
Server 12 is broadcast in described advertisement, for receiving described ad data.
Server 12 is broadcast in described advertisement, also for described ad content is added into former ESG(electron service instruction with the form of media elements) data message generates an ESG Data Update information.
In the present invention, ad content can be html file form, can be also JPG picture or text.In ESG data message, have the information that is exclusively used in media elements, therefore, advertisement is broadcast server 12 and ad content can be added to and in former ESG data message, generates an ESG Data Update information with the form of media elements.
Server 12 is broadcast in described advertisement, also for defining an ad data Element generation the 2nd ESG Data Update information at the business extensible element of a described ESG Data Update information and sending described the 2nd ESG Data Update information to corresponding terminal according to advertisement attributes information; Wherein, described ad data element is used for transmitting advertisement description information; Described advertisement description information is according to the stored position information of described ad content and described advertisement attributes Information generation.
Wherein, terminal is receiving after the 2nd ESG Data Update information, can resolve it according to advertisement applications agreement, obtains ad content and shows.
In an embodiment of the present invention, terminal is switched to ESG logic channel according to the basic description list indication information of ESG and collects the 2nd ESG Data Update information.Then it is resolved.The business extensible element that comprises ad data element is searched in filtration, and reads advertisement description information from the business extensible element finding, then according to the acquisition of information ad content of Advertising location of content in advertisement description information.
Play above-mentioned advertisement for follow-up repeat playing or off-line, terminal can also be preserved the ad content and the advertisement description information that receive.
In the present invention, terminal is according to the advertisement description information showing advertisements content of obtaining, as ad content being illustrated on advertisement position at ad break.Wherein, terminal mainly comprises for the interface of display advertisement: program news flash focus recommendation interface, application start interface, channel switching interface and ESG the rendition list interface.In a preferred embodiment, broadcast the workload of server for saving advertisement, advertisement broadcasting system also can arrange ad distribution server 13, receive the ad data that advertisement definition server 11 defines, and according to advertisement attributes information, ad data is carried out to preliminary treatment and pack, then the ad data after packing is handed down to advertisement and broadcasts server 12.
Comprise the input cycle, throw in period, advertisement position, input region and broadcast priority as example taking the advertisement attributes information of ad data of definition, now, ad distribution server, specifically for according to described input cycle, described input period, described input region and described in broadcast that priority is packed to described ad data and the ad data after packing is issued to the described advertisement corresponding with described input region broadcasts server.
The described server of broadcasting, broadcasts the ad data after described packing specifically for broadcasting the frequency of broadcasting corresponding to priority described in basis.
In specific embodiment of the present invention, advertisement description information comprises the stored position information of ad break, advertisement position and ad content, and the ad data element defining with this comprises: advertisement group, ad break, ad break element, advertisement group element, advertisement position and advertisement position element; The information that wherein said advertisement group comprises the position of the described ad content of instruction in a described ESG Data Update information.Grammer, the semantic introduction of Advertising data element data type can be referring to embodiments of the method.
In the present invention, advertisement is divided into channel relevant advertisements and the irrelevant advertisement of channel.Channel relevant advertisements is relevant to certain channel, such as the advertisement being just demonstrated in the time being switched to a certain channel.
In embodiments of the present invention, in the time that advertisement is channel relevant advertisements, server is broadcast in advertisement, gives a definition described ad data element to generate described the 2nd ESG Data Update information specifically for the business extensible element of the described channel in a described ESG Data Update information.It should be noted that the service identification that now service identification of business extensible element is this channel.
In another embodiment of the present invention, in the time that advertisement is the irrelevant advertisement of channel, server is broadcast in advertisement, specifically for add business extensible element in an ESG Data Update information; Give a definition ad data element to generate the 2nd ESG Data Update information at the business extensible element adding.It should be noted that, now need to add corresponding service identification for business extensible element.This service identification is the ESG service identification of describing in the basic description list of ESG.
In the present invention, advertisement is broadcast server also in the time will issuing new ad data, upgrades the versions of data number in ad data element; So that terminal determines whether will again receive ESG data message by the variation that detects versions of data number.
In addition, to broadcast server be according to the protocol communication of certain version for terminal and advertisement.Sometimes,, for satisfying the demands, may change the protocol version of communication.For this reason, advertisement is broadcast server also for upgrading the protocol version of ad data element, so that terminal is obtained the protocol version after variation and resolved according to the protocol version after changing the 2nd ESG Data Update information receiving in the time detecting that protocol version in ad data element changes.
Corresponding said method and system, the embodiment of the present invention 8 also provides a kind of advertisement to broadcast server, and referring to Fig. 6, this server comprises:
Receiving element 21, for receiving predefined at least one ad data of advertisement definition server; Described ad data comprises advertisement attributes information and ad content.
Advertisement attributes information herein refers to the relevant information except ad content itself for describing advertisement.In the present invention, advertisement need to be rendered to mobile body terminal and show.For this reason, need to pre-define the input attribute of advertisement and show attribute, concrete, can comprise input region, input cycle, the period of input, throw in advertisement position, broadcast at least one in priority.
In the present invention, ad content can be html file form, can be also JPG picture or text.In ESG data message, have the information that is exclusively used in media elements, therefore, advertising content unit can be added ad content in former ESG data message, to generate an ESG Data Update information to the form of media elements.
Advertisement description information unit 23, for defining an ad data Element generation the 2nd ESG Data Update information at the business extensible element of a described ESG Data Update information; Wherein, described ad data element is used for transmitting advertisement description information; Described advertisement description information is according to the stored position information of described ad content and described advertisement attributes Information generation.
As previously mentioned, have business extend information in ESG data message, in the present invention, advertisement description information unit defines an ad data element in business extensible element.The attribute information that has comprised advertisement in this ad data element and the ad content positional information in an ESG Data Update information.In the present invention, we claim that advertisement attributes information and the positional information of ad content in an ESG Data Update information in the 2nd ESG Data Update information are advertisement description information.
In specific embodiment of the present invention, the ad data element of definition comprises: advertisement group, ad break, ad break element, advertisement group element, advertisement position and advertisement position element; The information that wherein said advertisement group comprises the position of the described ad content of instruction in a described ESG Data Update information.Grammer, the semantic introduction of Advertising data element data type can be referring to embodiments of the method.
In the embodiment of the present invention, advertisement is divided into channel relevant advertisements and the irrelevant advertisement of channel.Channel relevant advertisements is relevant to certain channel, such as the advertisement being just demonstrated in the time being switched to a certain channel.
In the embodiment of the present invention 11, in the time that advertisement is channel relevant advertisements, advertisement description information unit, gives a definition described ad data element to generate described the 2nd ESG Data Update information specifically for the business extensible element of the described channel in a described ESG Data Update information.It should be noted that the service identification that now service identification of business extensible element is this channel.
In embodiments of the invention 12, in the time that advertisement is the irrelevant advertisement of channel, advertisement description information unit, specifically for adding business extensible element in an ESG Data Update information; Give a definition ad data element to generate the 2nd ESG Data Update information at the business extensible element adding.It should be noted that, now need to add corresponding service identification for business extensible element.This service identification is the ESG service identification of describing in the basic description list of ESG.
Transmitting element 24, for sending described the 2nd ESG Data Update information to corresponding mobile multi-media terminal, shows so that described terminal obtains described ad content according to described the 2nd ESG Data Update information analysis.
For saving the workload of receiving element 21, advertisement broadcasting system also can arrange ad distribution server, receive the ad data of advertisement definition server definition, and according to advertisement attributes information, ad data is carried out to preliminary treatment and pack, then the ad data after packing is handed down to advertisement and broadcasts server.Now, receiving element 21 is just for receiving the ad data after the packing of ad distribution server.
Server is broadcast in corresponding said method, advertisement broadcasting system and advertisement, the embodiment of the present invention also provides a kind of mobile multimedia advertisement broadcast method based on electron service instruction ESG channel in order to describe advertisement from broadcasting to the whole process showing, the method comprises:
Advertisement is broadcast server and is received predefined at least one ad data of advertisement definition server; Described ad data comprises advertisement attributes information and ad content.
Described advertisement is broadcast server described ad content is added into and in former ESG data message, generates an ESG Data Update information with the form of media elements.
Described advertisement is broadcast server and in the business extensible element of a described ESG Data Update information, is defined an ad data Element generation the 2nd ESG Data Update information; Wherein, described ad data element is used for transmitting advertisement description information; Described advertisement description information is according to the stored position information of described ad content and described advertisement attributes Information generation.
Described advertisement is broadcast server and is sent described the 2nd ESG Data Update information to corresponding mobile multi-media terminal.
Described terminal is according to the 2nd ESG Data Update information described in advertisement applications protocol analysis, search the business extensible element that comprises described ad data element, from described business extensible element, read described advertisement description information and according to indicating ad content described in the acquisition of information of described ad content memory location in described advertisement description information.
Described terminal is shown described ad content according to described advertisement description information with picture and text form.
In the specific embodiment of the invention, the structure of the ad data element of definition comprises: advertisement group, ad break, ad break element, advertisement group element, advertisement position and advertisement position element; Wherein, the stored position information that comprises described ad content in described advertisement group.
In the advertisement description information that terminal obtains according to parsing, just comprise the information such as advertisement position and ad break, now terminal just can be shown described ad content at described advertisement position with picture and text form according to described ad break.
Corresponding the method, the embodiment of the present invention also provides a kind of mobile multimedia advertisement play system based on electron service instruction ESG channel, and described Play System comprises:
Mobile multi-media terminal and before described advertisement broadcasting system.
Advertisement broadcasting system comprises that advertisement defines server and server is broadcast in advertisement.
Described advertisement definition server, for pre-defined at least one ad data; Described ad data comprises advertisement attributes information and ad content.
Advertisement attributes information herein refers to the relevant information except ad content itself for describing advertisement.
In the present invention, advertisement need to be rendered to mobile body terminal and show.For this reason, need to pre-define the input attribute of advertisement and show attribute, concrete, can comprise input region, input cycle, the period of input, throw in advertisement position, broadcast at least one in priority.
Server is broadcast in described advertisement, for receiving described ad data.
Server is broadcast in described advertisement, also generates an ESG Data Update information for described ad content is added into former ESG data message with the form of media elements.
In the present invention, ad content can be html file form, can be also JPG picture or text.In ESG data message, have the information that is exclusively used in media elements, therefore, advertisement is broadcast server and ad content can be added to and in former ESG data message, generates an ESG Data Update information with the form of media elements.
Server is broadcast in described advertisement, also for defining an ad data Element generation the 2nd ESG Data Update information at the business extensible element of a described ESG Data Update information and sending described the 2nd ESG Data Update information to corresponding terminal according to advertisement attributes information; Wherein, described ad data element is used for transmitting advertisement description information; Described advertisement description information is according to the stored position information of described ad content and described advertisement attributes Information generation.
Described terminal, be used for according to the 2nd ESG Data Update information described in advertisement applications protocol analysis, search the business extensible element that comprises described ad data element, from described business extensible element, read described advertisement description information and obtain described ad content according to the stored position information of the described ad content in described advertisement description information;
Described terminal, also for showing described ad content according to described advertisement description information with picture and text form.
It should be noted that, it is corresponding with the inventive method embodiment that server is broadcast in system of the present invention, advertisement, and relevant portion reference method embodiment is no longer described in detail herein.
Above a kind of mobile multimedia advertisement broadcasting method, system and server based on ESG provided by the present invention is described in detail, applied specific case herein principle of the present invention and execution mode are set forth, the explanation of above embodiment is just for helping to understand method of the present invention and core concept thereof; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications.In sum, this description should not be construed as limitation of the present invention.
Claims (11)
1. the mobile multimedia advertisement broadcasting method based on electron service instruction ESG channel, is characterized in that, described method comprises:
Advertisement is broadcast server and is received predefined at least one ad data of advertisement definition server; Described ad data comprises advertisement attributes information and ad content;
Described advertisement is broadcast server described ad content is added into and in former ESG data message, generates an ESG Data Update information with the form of media elements;
Described advertisement is broadcast server and in the business extensible element of a described ESG Data Update information, is defined an ad data Element generation the 2nd ESG Data Update information; Wherein, described ad data element is used for transmitting advertisement description information; Described advertisement description information is according to the stored position information of described ad content and described advertisement attributes Information generation;
Described advertisement is broadcast server and is sent described the 2nd ESG Data Update information to corresponding mobile multi-media terminal; So that the 2nd ESG Data Update information obtains showing after described ad content described in described terminal parses.
2. method according to claim 1, is characterized in that, described advertisement is broadcast predefined at least one ad data of server reception advertisement definition server and comprised:
Ad distribution server receives predefined at least one ad data of advertisement definition server;
Described ad distribution server is packed to described ad data according to described advertisement attributes information and the ad data after packing is issued to described advertisement and broadcasts server.
3. method according to claim 2, is characterized in that, described advertisement attributes information comprises the input cycle, throws in period, advertisement position, input region and broadcast priority;
Described ad distribution server is packed to described ad data according to described advertisement attributes information and the ad data after packing is issued to described advertisement and broadcasts server and comprise:
Ad distribution server according to described input cycle, described input period, described input region and described in broadcast that priority is packed to described ad data and the ad data after packing is issued to the described advertisement corresponding with described input region broadcasts server;
Described advertisement is broadcast server and is sent described the 2nd ESG Data Update information and comprise to corresponding mobile multi-media terminal:
Described advertisement broadcast server according to described in broadcast the frequency of broadcasting corresponding to priority and broadcast described the 2nd ESG Data Update information to corresponding mobile multi-media terminal.
4. method according to claim 1, is characterized in that,
In the time that described ad data is channel relevant advertisements, described advertisement is broadcast server and in the business extensible element of a described ESG Data Update information, is defined an ad data Element generation the 2nd ESG Data Update information and comprise:
Described advertisement is broadcast server and is given a definition described ad data element to generate described the 2nd ESG Data Update information at the business extensible element of the described channel of a described ESG Data Update information;
In the time that described ad data is the irrelevant advertisement of channel, described advertisement is broadcast server and in the business extensible element of a described ESG Data Update information, is defined an ad data Element generation the 2nd ESG Data Update information and comprise:
Described advertisement is broadcast server and add described business extensible element in a described ESG Data Update information;
Give a definition described ad data element to generate described the 2nd ESG Data Update information at the business extensible element of described interpolation.
5. the mobile multimedia advertisement broadcasting system based on electron service instruction ESG channel, is characterized in that, described system comprises: server is broadcast in advertisement definition server and advertisement;
Described advertisement definition server, for pre-defined at least one ad data; Described ad data comprises advertisement attributes information and ad content;
Server is broadcast in described advertisement, for receiving described ad data;
Server is broadcast in described advertisement, also generates an ESG Data Update information for described ad content is added into former ESG data message with the form of media elements;
Server is broadcast in described advertisement, also for define an ad data Element generation the 2nd ESG Data Update information at the business extensible element of a described ESG Data Update information; Wherein, described ad data element is used for transmitting advertisement description information; Described advertisement description information is according to the stored position information of described ad content and described advertisement attributes Information generation;
Server is broadcast in described advertisement, also for sending described the 2nd ESG Data Update information to corresponding described terminal; So that the 2nd ESG Data Update information obtains showing after described ad content described in described terminal parses.
6. system according to claim 5, is characterized in that, described system also comprises:
Ad distribution server, for receiving predefined at least one ad data of advertisement definition server, packs to described ad data according to described advertisement attributes information and the ad data after packing is issued to described advertisement and broadcast server.
7. system according to claim 6, is characterized in that, described advertisement attributes information comprises the input cycle, throws in period, advertisement position, input region and broadcast priority;
Described ad distribution server, specifically for according to described input cycle, described input period, described input region and described in broadcast that priority is packed to described ad data and the ad data after packing is issued to the described advertisement corresponding with described input region broadcasts server;
The described server of broadcasting, broadcasts the ad data after described packing specifically for broadcasting the frequency of broadcasting corresponding to priority described in basis.
8. system according to claim 5, is characterized in that,
In the time that described ad data is channel relevant advertisements, server is broadcast in described advertisement, gives a definition described ad data element to generate described the 2nd ESG Data Update information specifically for the business extensible element of the described channel in a described ESG Data Update information;
In the time that described ad data is the irrelevant advertisement of channel, server is broadcast in described advertisement, specifically for add described business extensible element in a described ESG Data Update information, give a definition described ad data element to generate described the 2nd ESG Data Update information at the business extensible element of described interpolation.
9. a server is broadcast in mobile multimedia advertisement, it is characterized in that, described server comprises:
Receiving element, for receiving predefined at least one ad data of advertisement definition server; Described ad data comprises advertisement attributes information and ad content;
Advertising content unit, generates an ESG Data Update information for described ad content is added into primary electron business guide ESG data message with the form of media elements;
Advertisement description information unit, for defining an ad data Element generation the 2nd ESG Data Update information at the business extensible element of a described ESG Data Update information; Wherein, described ad data element is used for transmitting advertisement description information; Described advertisement description information is according to the stored position information of described ad content and described advertisement attributes Information generation;
Transmitting element, for sending described the 2nd ESG Data Update information to corresponding mobile multi-media terminal, so that the 2nd ESG Data Update information obtains showing after described ad content described in described terminal parses.
10. server according to claim 9, it is characterized in that, described receiving element, pre-define and send to after ad distribution server, the ad data sending after described ad data being packed according to described advertisement attributes information by Advertisement Server specifically for receiving advertisement definition server.
11. servers according to claim 9, is characterized in that,
In the time that described ad data is channel relevant advertisements, described advertisement description information unit, gives a definition described ad data element to generate described the 2nd ESG Data Update information specifically for the business extensible element of the described channel in a described ESG Data Update information;
In the time that described ad data is the irrelevant advertisement of channel, described advertisement description information unit, specifically for adding described business extensible element and giving a definition described ad data element to generate described the 2nd ESG Data Update information at the business extensible element of described interpolation in a described ESG Data Update information.
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