CN101212268A - Method for displaying specific information by means of electronic service guide - Google Patents
Method for displaying specific information by means of electronic service guide Download PDFInfo
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- CN101212268A CN101212268A CNA2006101561066A CN200610156106A CN101212268A CN 101212268 A CN101212268 A CN 101212268A CN A2006101561066 A CNA2006101561066 A CN A2006101561066A CN 200610156106 A CN200610156106 A CN 200610156106A CN 101212268 A CN101212268 A CN 101212268A
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- customizing messages
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- service instruction
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Abstract
The invention discloses a method for displaying specific information by an electronic business guide, which comprises the following steps: (1) the electronic business guide and a plurality of specific information are side generated by a multimedia broadcasting business and are sent to a user terminal; (2) the business guide and specific information are received and stored by the terminal; (3) the stored specific information is taken out and displayed on the display interface of the business guide when the business guide is opened by the terminal.
Description
Technical field
The present invention relates to filed of mobile multimedia broadcasting, relate in particular to and a kind ofly show customizing messages, thereby make electron service instruction realize the method for value-added service by electron service instruction.
Background technology
ESG (ESG Electronic Service Guide, electron service instruction) is the electron service instruction that represents program navigating information in the multi-media broadcasting system, operates on user's the terminal equipment.Development along with mobile multimedia broadcast system, the quantity and spectators user of television channel constantly increase, the function of ESG also constantly increases, usually, it not only can organize and the TV programme that is provided is provided according to channel, briefing and program hot statistics rank but also the virgin lock of reproduction time, brief introduction, program classification, program (or head of a family's control), program that program is provided are won a prize, or the like, can help the user from numerous TV programme, to select his interested TV programme easily, and whether decision watch this program.Therefore, ESG be the user watch program necessary instrument and must be through approach.
At present, provide the method for advertisement on TV, or between TV programme, break for commercialsy, or carry out on the specific channel of advertisement being used for.The problem of these modes is that advertisement can not offer the user effectively, and its reason is that TV can not show predefined advertisement when the user selects specific program and specific channel.
Because the user selects program by ESG, if carry out advertising business by ESG, then the user can see advertisement when selecting to watch program, can enlarge audient's scope of advertisement.And, make full use of the customer group of ESG, carry out value-added services such as advertisement by ESG, for businessman, can open up the new way of advertisement, for operator, then can create abundant income.Therefore, realize the value-added service of ESG, become the common demand of businessman and operator.
Summary of the invention
Purpose of the present invention just is at the demand, proposes a kind of method that value-added service is provided in ESG, when the user selects to watch program by ESG, customizing messages such as advertisement is propagated to the user.
Technical scheme of the present invention is as follows:
A kind of method by electron service instruction demonstration customizing messages may further comprise the steps:
(1) the multi-media broadcasting service side is reserved several space bits at the display interface of business guide when generating electron service instruction;
(2) business side generates some customizing messages;
(3) the described customizing messages of business side is with the business guide data are sent to terminal;
(4) terminal receives and stores described business guide and customizing messages;
(5) terminal is extracted the customizing messages that stores simultaneously, and customizing messages is presented on the space bit of electron service instruction display interface when opening business guide.
Described business guide comprises traffic table and professional extend information table, and business side sends to user terminal by the professional extend information table of business guide with described customizing messages.
Include " media data purposes ", " media data type ", " media data " field in the described professional extend information table, descriptor to described customizing messages is wherein arranged, after terminal receives business guide, descriptor according to described customizing messages, from business guide, isolate described customizing messages, and be stored into the terminal internal memory.
In the said method, business side can preestablish the display condition and the rule of customizing messages, and sends to terminal, and terminal is searched for qualified customizing messages when opening business guide, and shows according to predetermined rule; If there is not qualified customizing messages, then terminal receives business guide again, and shows customizing messages wherein.
Method of the present invention makes full use of ESG, realizes value-added service by customizing messages such as display ads on the display interface of business guide.This mode at first can make full use of the customer group of the customer mobile terminal in the mobile multimedia broadcast system; Secondly, the TV reception or when entering ESG as long as the user opens a terminal just can be seen (in the very first time) literal/picture/video ads on the ESG, and effect is excellent; Moreover this value-added service does not also influence the function of ESG, realizes simply, can be in the information such as blank space releasing advertisements of ESG, for operator increases income.
Description of drawings
Fig. 1 is that the present invention is at the flow chart of terminal by the ESG display ads.
Embodiment
The multi-media broadcasting service side also generates some customizing messages simultaneously when generating ESG, the type of customizing messages can be literal, picture or video information.Business side sends to user terminal when terminal sends ESG together with these customizing messages.
Terminal can be also shown in some customizing messages on the display interface of ESG when opening and show ESG simultaneously.Like this, as long as the user opens ESG, just can see these customizing messages, thereby realize the increment of ESG.
Above-mentioned customizing messages can have multiple, advertising message, notifications, news messages etc.Below in conjunction with accompanying drawing embodiments of the present invention are elaborated.In following examples, described customizing messages is to be example with the advertisement, and the customizing messages execution mode of other kind is similar.
ESG data structure of the present invention is the layered sheet structure, and ESG comprises traffic table, professional extend information table at least.Traffic table has been represented professional base attribute, and professional extend information table then is some additional attributes.
Table 1 is the traffic table structure of ESG.Traffic table has comprised and has been used to describe relevant some the professional basic service metadata information of mobile multimedia broadcast system, and it is indispensable to be that receiving terminal represents the ESG navigation information.
The traffic table of table 1ESG
| Parameter | Describe |
| Traffic table | |
| { | |
| Record mark | Being the ID of data record, is that the overall situation is unique |
| Record length | The length of this record is unit with the byte |
| Business Name | The title of business/channel |
| Professional classification | The classification that business belongs to |
| Service language | The code of the professional language that is adopted |
| The service parameter call number | From professional parameter list, obtain professional play parameter information according to this index, such as audio/video coding algorithm types, video resolution, audio sample rate etc. |
| Traffic flag | The overall situation is unique, has indicated a business uniquely in Mobile Multimedia Broadcasting transmission multiplexed frame |
| The key acquiring way | The ID of professional subtabulation is that the overall situation is unique |
| Encrypt indication | Channel is encrypted indication, and " 1 " expression is encrypted |
| ... | ... |
| } |
In the traffic table, record identification is the ID of data record, is that the overall situation is unique; Record length is represented the length of this record; Business Name is the title of television channel; Encryption is designated as channel and encrypts indication, and wherein " 1 " expression is encrypted; Professional category of language quantity is described in the quantitaes of service language kind; Classification under professional classification expression is professional; The service parameter call number is represented to obtain professional play parameter information according to this index from professional parameter list, such as audio/video coding algorithm types, video resolution, audio sample rate etc.; Service identification is represented traffic ID, is that the overall situation is unique, has identified a business uniquely in Mobile Multimedia Broadcasting transmission multiplexed frame; It is to be left CA information to obtain inlet that key obtains approach, which kind of approach to obtain professional key information by.
Table 2 is professional extend information list structures of ESG.Professional extend information table has been described some professional additional attributes.
The professional extend information table of table 2 ESG
| Parameter | Describe |
| Professional extend information table | |
| { | |
| Record mark | Being the ID of data record, is that the overall situation is unique |
| Record length | The length of this record is unit with the byte |
| Business description | This business is illustrated and describes, have multilingual/literal and be described |
| Service language | The language that professional sound accompaniment is adopted is described, the language of business/channel for example is such as Chinese, Korean etc. |
| Media data type | The media file of the business/channel that is provided can be provided, and this document may be picture, sound or video |
| The media data purposes | The purposes of media data, for example advertisement, etc. |
| Media data length | The length of presentation medium data is unit with the byte |
| Media data | Binary data |
| Extend information | Be the extended field of business/channel, describe the more information relevant with current business/channel |
| Extend information length | The length of expression information |
| ... | ... |
| } |
Wherein, record identification is represented the ID of business datum record, is that the overall situation is unique, is consistent with the record identification of corresponding service table; Record length is represented the length of this record; The language quantity of business or channel is described in the quantitaes of service language kind, and a business channels may be described by multilingual; The service language kind is the classification of business channels descriptive language; Business description is the explanation to business; Service language is represented the professional language that is adopted; The media data purposes is represented the purposes of this media data, for example, and advertising message, etc.; The media file of business/channel that the media data type representative is provided, this document may be sound, picture and video; Media data length is represented the length of file; Media data is a binary data; Extend information is the extended field of traffic table, describes and the more information that current frequency range/business is relevant, obtain by exchange channels, and be a URI; Extend information length is represented the length of file; Extend information is a binary data.
Described customizing messages sends by " media data purposes ", " media data type ", " media data " field of the professional extend information table of above-mentioned ESG.
Business side also can generate the customizing messages table when generating customizing messages, be advertisement as the customizing messages in the present embodiment, then generates advertisement information list, and advertisement information list is inserted in the professional expansion table of above-mentioned ESG, sends to terminal.
Table 3 has provided the structure of advertisement information list, mainly comprises record identification, record length, horizontal coordinate, vertical coordinate, theme, time started, duration, advertising media's data, advertising media's data type etc.
Table 3 advertisement information list
| Parameter | Describe |
| Advertisement information list | |
| { | |
| Record mark | Being the ID of Jiao according to record, is that the overall situation is unique |
| Record length | The length of this record is unit with the byte |
| Horizontal coordinate | Be the horizontal coordinate of display ads,, determined the display position of advertisement on ESG uniquely with " vertical coordinate " |
| Vertical coordinate | Be the vertical coordinate of display ads,, determined the display position of advertisement on ESG uniquely with " horizontal coordinate " |
| Theme | The title of advertisement can be described by multilingual |
| Time started | The time started of display ads, adopt the UTC time |
| Duration | Be the time span that advertisement shows on ESG, surpass this time, then this advertisement disappears |
| Advertising media's data | Expression is a binary system as the ad data of issuing on the ESG page |
| Advertising media's data type | Expression is used as the ad data type of issuing on the ESG page, for example, and video, picture, literal, etc. |
| ... | ... |
| } |
Wherein, record identification is the ID of ad data, is that the overall situation is unique; Record length is represented the length of this advertising record; Horizontal coordinate is the coordinate of the horizontal direction of display ads, and vertical coordinate is the coordinate of the vertical direction of display ads, and horizontal coordinate and vertical coordinate have been represented the position that this advertisement shows together uniquely on ESG; The title that themes as advertisement can be described by multilingual; Time started is the time started that advertisement shows on ESG, adopts the UTC time; Duration is the time span that advertisement shows at ESG, and above after this duration, advertisement will disappear; Advertising media's data representation is as the ad data of issuing on the ESG page; The type of the ad data that advertising media's data types to express is issued on the ESG page can be video, picture, also can be text, etc.
After terminal receives ESG, from ESG, isolate advertising message, and be stored in the terminal internal memory.
Business side can remain for the space bit of display ads in advance on the display interface of business guide when generating business guide, terminal is presented at advertisement on the described space bit when display ads.
Business side can preestablish condition and the rule that advertisement shows, will pay certain expense as the display condition of regulation for advertisement publishers, and the demonstration rule can be to show certain advertisement in certain time period or with certain cycle.Business side sends to terminal with condition and the rule that advertisement shows, terminal is issued advertisement by predetermined condition and rule and shown, thereby realizes the value-added service of ESG.
The present invention can set the smaller portions that advertisement only is presented at the ESG display interface, can make promotional literature less like this, can reduce sending the requirement of advertisement, reduce terminal stores advertisement occupation space, and can not influence the deployment of ESG program navigating information bandwidth.
Accompanying drawing 1 is the flow chart of the present invention by ESG display ads (literal/picture/video) on user terminal, and this advertisement is exactly a value-added service with respect to operator.Idiographic flow is as follows:
101 user terminals receive the data of ESG from the cell site of mobile multimedia broadcast system; At this moment, ESG information comprises traffic table and professional extend information table.Advertising message is exactly that " media data purposes ", " media data type ", " media data " field by the professional extend information table of ESG sends advertisement.In other words, the media field of the professional expansion table by ESG sends ad data and its descriptor, perhaps comes broadcast transmission ad data and its descriptor by inserting " advertisement information list ".
102 thereafter, and terminal is separated ESG information, is extracted in ESG and goes up the advertising message that shows.
103 then, the advertising message that the user terminal storage is extracted, and advertising message comprises literal, picture, video, etc.
104 when the user when terminal represents ESG or switch to the ESG page, the storage advertising message in the search qualified ad data.
If 105 do not search desired ad data on user terminal, then terminal receives the ESG information of broadcast transmission again, therefrom extracts ad data, and is presented on the user terminal.
If 106 search desired ad data on user terminal, then this advertising message is presented on the user terminal.
If 107 advertisements have surpassed the predetermined display cycle, shown advertising message will disappear on the ESG of terminal.Further, terminal can be according to predetermined demonstration rule, and the demonstration of the ad content on each space bit is managed, and for example, shows different ad contents in the different periods; Or in the different different advertisements of space bit demonstration.
Claims (9)
1. one kind shows by electron service instruction and may further comprise the steps the method for customizing messages:
(1) the multi-media broadcasting service side is reserved several space bits at the display interface of business guide when generating electron service instruction;
(2) business side generates some customizing messages;
(3) the described customizing messages of business side is with the business guide data are sent to terminal;
(4) terminal receives and stores described business guide and customizing messages;
(5) terminal is extracted the customizing messages that stores simultaneously, and customizing messages is presented on the space bit of electron service instruction display interface when opening business guide.
2. the method for claim 1, it is characterized in that: described electron service instruction comprises traffic table and professional extend information table, includes " media data purposes ", " media data type ", " media data " field in the described professional extend information table.
3. method as claimed in claim 2 is characterized in that: business side sends to user terminal by the professional extend information table of electron service instruction with described customizing messages.
4. method as claimed in claim 3, it is characterized in that: the descriptor that customizing messages is arranged in " the media data purposes " of described professional extend information table, " media data type ", " media data " field, after terminal receives business guide, descriptor according to described customizing messages, from business guide, isolate described customizing messages, and be stored into the terminal internal memory.
5. method as claimed in claim 2, it is characterized in that: in the described step (2), transmitter side is when generating customizing messages, generate the customizing messages table, comprise record identification, record length, horizontal coordinate, vertical coordinate, theme, time started, duration, media data, media data type field in the described customizing messages table, wherein, record identification is the ID of specific information data, is that the overall situation is unique; Record length is represented the length of this customizing messages record; Horizontal coordinate is the horizontal coordinate that shows customizing messages, and vertical coordinate is the coordinate that shows the vertical direction of customizing messages, and horizontal coordinate and vertical coordinate have been represented the position that this customizing messages shows together uniquely on electron service instruction; Media data is illustrated in the specific information data of issuing on the electron service instruction page; Time started is that customizing messages is reserved the time started that shows on the space bit at electron service instruction; Duration is the time span that customizing messages shows at electron service instruction.
6. method as claimed in claim 5 is characterized in that: described customizing messages table is inserted in the professional extend information table of described electron service instruction, sends to terminal with electron service instruction.
7. the method for claim 1, it is characterized in that: the type of described customizing messages comprises one or more in Word message, pictorial information, the video information.
8. the method for claim 1, it is characterized in that: business side preestablishes the display condition and the rule of customizing messages, and sends to terminal, and terminal is when opening electron service instruction, search for qualified customizing messages, and show according to predetermined rule.
9. method as claimed in claim 8 is characterized in that, further comprises: if there is not qualified customizing messages, then terminal receives electron service instruction again, and shows customizing messages wherein.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006101561066A CN101212268A (en) | 2006-12-27 | 2006-12-27 | Method for displaying specific information by means of electronic service guide |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006101561066A CN101212268A (en) | 2006-12-27 | 2006-12-27 | Method for displaying specific information by means of electronic service guide |
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| Publication Number | Publication Date |
|---|---|
| CN101212268A true CN101212268A (en) | 2008-07-02 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2006101561066A Pending CN101212268A (en) | 2006-12-27 | 2006-12-27 | Method for displaying specific information by means of electronic service guide |
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| Country | Link |
|---|---|
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101924911B (en) * | 2009-06-12 | 2012-07-04 | 中国移动通信集团公司 | Method, system and mobile terminal equipment for presenting mobile TV service |
| CN103905848A (en) * | 2012-12-28 | 2014-07-02 | 北京四达时代软件技术股份有限公司 | Mobile multimedia advertisement broadcasting method, system and server based on ESG |
| CN103905891A (en) * | 2012-12-28 | 2014-07-02 | 北京四达时代软件技术股份有限公司 | Method for advertisement display, terminal and advertisement playing method and system |
| CN108200460A (en) * | 2017-12-22 | 2018-06-22 | 四川迪佳通电子有限公司 | Set-top box advertising pictures update method and system |
-
2006
- 2006-12-27 CN CNA2006101561066A patent/CN101212268A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101924911B (en) * | 2009-06-12 | 2012-07-04 | 中国移动通信集团公司 | Method, system and mobile terminal equipment for presenting mobile TV service |
| CN103905848A (en) * | 2012-12-28 | 2014-07-02 | 北京四达时代软件技术股份有限公司 | Mobile multimedia advertisement broadcasting method, system and server based on ESG |
| CN103905891A (en) * | 2012-12-28 | 2014-07-02 | 北京四达时代软件技术股份有限公司 | Method for advertisement display, terminal and advertisement playing method and system |
| CN108200460A (en) * | 2017-12-22 | 2018-06-22 | 四川迪佳通电子有限公司 | Set-top box advertising pictures update method and system |
| CN108200460B (en) * | 2017-12-22 | 2020-12-22 | 四川迪佳通电子有限公司 | Set top box advertisement picture updating method and system |
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Application publication date: 20080702 |