CN111785190A - Outdoor advertisement optimization method suitable for new urbanization - Google Patents
Outdoor advertisement optimization method suitable for new urbanization Download PDFInfo
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- CN111785190A CN111785190A CN202010730020.XA CN202010730020A CN111785190A CN 111785190 A CN111785190 A CN 111785190A CN 202010730020 A CN202010730020 A CN 202010730020A CN 111785190 A CN111785190 A CN 111785190A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
- G09F19/12—Advertising or display means not otherwise provided for using special optical effects
- G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
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- G—PHYSICS
- G03—PHOTOGRAPHY; CINEMATOGRAPHY; ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ELECTROGRAPHY; HOLOGRAPHY
- G03B—APPARATUS OR ARRANGEMENTS FOR TAKING PHOTOGRAPHS OR FOR PROJECTING OR VIEWING THEM; APPARATUS OR ARRANGEMENTS EMPLOYING ANALOGOUS TECHNIQUES USING WAVES OTHER THAN OPTICAL WAVES; ACCESSORIES THEREFOR
- G03B21/00—Projectors or projection-type viewers; Accessories therefor
- G03B21/14—Details
- G03B21/16—Cooling; Preventing overheating
Abstract
The invention discloses an outdoor advertisement optimizing method adapting to new urbanization, belonging to the information transmission field, the application equipment comprises a shielding plate, a solar panel is arranged on the top of the shielding plate, an advertisement box is arranged below the shielding plate, heat dissipation boxes are arranged on two sides of the advertisement box, a support connecting rod is connected between the heat dissipation boxes and the shielding plate, a partition plate is arranged in the advertisement box, the advertisement box is divided into a host box and a projection box by the partition plate, a naked eye projection fan is arranged in the projection box, a plurality of naked eye projection fans are arranged in the projection box in a rectangular shape to form a naked eye projection fan combination matrix, a glass plate is also arranged on the projection box, a storage battery and a host are arranged in the host box, the information transmission mode of optimizing the outdoor advertisement and the optimized outdoor advertisement are realized, the advertisement information can be effectively transmitted to potential advertisement audiences, and the popularity of enterprises or products is improved.
Description
Technical Field
The invention relates to the field of information transmission, in particular to an outdoor advertisement optimization method suitable for new urbanization.
Background
The advertisement means advertising, which means informing the general public of a certain thing or thing, and has broad and narrow meaning. The generalized advertisement refers to an advertisement which is not used for profit, such as government announcements, inspirations, statements and the like in the aspects of political parties, religions, education, culture, municipal administration, social groups and the like. Narrow-sense advertisement refers to a marketing action, i.e. commercial advertisement, which is a means for business enterprises to distribute goods or services to consumers or users through advertisement media in a pay-for-sale manner.
Outdoor advertising is one kind of advertisement, and is neon lights, billboards, posters and the like which are set on the appearance of buildings or outdoor public places such as streets, squares and the like. The outdoor advertisement is directed to all the public, so it is difficult to select a specific target object, but the outdoor advertisement can show the image and brand of an enterprise for a long time in a fixed place, and thus it is effective to improve the popularity of the enterprise and brand.
Nowadays, with the development of new urbanization, people diversify advertisement information receiving channels, and numerous advertisement companies pay more and more attention to the realization of creativity and design effect of outdoor advertisements. Every business hopes to rapidly improve the enterprise image and transmit commercial information through outdoor advertisements, and every level of government hopes to build the city image through the outdoor advertisements and beautify the city.
However, the existing outdoor advertisement putting mode is difficult to cope with the impact brought by the development of the times, and information transmission cannot be effectively carried out on advertisement audiences, so that the putting effect of outdoor advertisements is not ideal, and the advertisement space is occupied to cause the waste of information transmission resources, so that the existing outdoor advertisement putting mode needs to be optimized urgently.
Disclosure of Invention
1. Technical problem to be solved
Aiming at the problems in the prior art, the invention aims to provide an outdoor advertisement optimization method suitable for new urbanization, which can realize the information transmission mode of the optimized outdoor advertisement, and the optimized outdoor advertisement can effectively transmit advertisement information to potential advertisement audiences, thereby improving the popularity of enterprises or products.
2. Technical scheme
In order to solve the above problems, the present invention adopts the following technical solutions.
An outdoor advertisement optimization method suitable for new urbanization comprises a shielding plate, a solar panel is arranged at the top of the shielding plate, an advertisement box is arranged below the shielding plate, heat dissipation boxes are arranged on two sides of the advertisement box, a support connecting rod is connected between the heat dissipation boxes and the shielding plate, a partition plate is arranged in the advertisement box and divides the advertisement box into a main box and a projection box, a plurality of naked eye projection fans are arranged in the projection box in a rectangular mode to form a naked eye projection fan combined matrix, a glass plate is further arranged on the projection box, a storage battery and a main machine are arranged in the main box, a back plate is arranged at one end, far away from the partition plate, of the main box, a bottom plate is arranged at the bottom of the advertisement box, counting probes are distributed on the bottom plate and provided with a plurality of counting probes, and the lens of the counting probes points in the same direction as the projection direction of the naked eye projection fans, still be connected with the electricity receiving groove on the bottom plate, should connect the electricity groove and be located the homonymy of backplate, should connect electricity groove and host computer intercommunication, and the host computer still with the battery intercommunication, the battery is connected with solar panel, can realize optimizing outdoor advertising's information transfer mode, and the outdoor advertising after the optimization can effectually transmit advertisement information to potential advertisement audience, improves the well-known degree of enterprise or product.
Furthermore, the side of the heat dissipation box far away from the advertisement box is provided with a plurality of heat dissipation ports, and the heat dissipation efficiency of the heat dissipation box is improved.
Furthermore, install dustproof filter screen in the thermovent, prevent that external dust from getting into in the advertisement case.
Furthermore, the glass plate is toughened glass and has good protective performance.
Further, the host computer of installation in the advertisement case includes central control module, and this central control module's input is connected with storage module and facial count module, and wherein storage module is used for saving advertisement content, and facial count module passes through the data line and is connected with the count probe.
Furthermore, the output end of the central control module is connected with a projection switching module and a motor linkage control module, wherein the motor linkage control module is used for linkage control of the naked eye projection fan combination matrix, projection dead angles are eliminated, collision of naked eye projection fan blades is prevented, and the projection switching module is connected with the naked eye projection fan and used for projecting and switching projection contents.
Furthermore, the optimization method comprises the steps of optimizing modeling, debugging equipment, inputting information and operating maintenance, in the process of optimizing modeling, content optimization is carried out on the basis of original advertisement content, a plane image is converted into different 3D models, 3D projection is carried out on the naked eye projection fan combination matrix conveniently, in the process of debugging the equipment, advertisement equipment used for 3D projection is installed on an original outdoor advertisement position, corresponding debugging is carried out on the equipment, normal operation of the advertisement equipment is ensured, in the process of inputting the information, the optimized 3D model advertisement content is input into the advertisement equipment, in the process of operating maintenance, the advertisement equipment is periodically overhauled, and advertisement loss caused by equipment damage is prevented.
Furthermore, in the information inputting process, the condition numerical values of the switching projection are simultaneously input and used as condition judgment of the switching projection, and different outdoor advertising positions are provided with different condition numerical values, so that a reasonable interaction effect is achieved.
Furthermore, the optimized outdoor advertisement putting flow comprises initial projection, identification counting, number judgment and switching projection, the initial projection is put in an initial state, meanwhile, the counting probe and the face counting module perform face identification counting, the orientation of the identified face is inevitably opposite to the direction of a naked eye projection fan, the face is regarded as an advertisement content viewer or a potential viewer, when the data of the identification counting reaches a preset value, the projection of the advertisement putting content is switched, interaction with the viewer is realized, the attention of the viewer is improved, and therefore the efficiency of transmitting advertisement information to potential advertisement audiences is improved.
Furthermore, when the data of the identification and counting of the counting probe is lower than the preset value, the projection content is switched to initial projection, the participation of the viewers is further improved, active drainage of the viewers is promoted, and the number of the viewers is increased.
3. Advantageous effects
Compared with the prior art, the invention has the advantages that:
(1) the scheme can realize the information transmission mode of optimizing the outdoor advertisement, and the optimized outdoor advertisement can effectively transmit advertisement information to potential advertisement audiences, thereby improving the popularity of enterprises or products.
(2) One side of the heat dissipation box far away from the advertisement box is provided with a plurality of heat dissipation ports, and the heat dissipation ports are favorable for improving the heat dissipation efficiency of the heat dissipation box.
(3) Install dustproof filter screen in the thermovent, prevent that external dust from getting into in the advertisement case.
(4) The glass plate is made of toughened glass and has good protective performance.
(5) The host computer of installation includes central control module in the advertisement case, and this central control module's input is connected with storage module and facial count module, and wherein storage module is used for saving advertisement content, and facial count module passes through the data line and is connected with the count probe.
(6) The output end of the central control module is connected with a projection switching module and a motor linkage control module, the motor linkage control module is used for linkage control of a naked eye projection fan combination matrix, projection dead angles are eliminated, collision of naked eye projection fan blades is prevented, and the projection switching module is connected with the naked eye projection fan and used for throwing projection and switching projection contents.
(7) The optimization method comprises the steps of optimizing modeling, debugging equipment, inputting information and operating maintenance, wherein in the process of optimizing modeling, content optimization is carried out on the basis of original advertisement content, a plane image is converted into different 3D models, 3D projection of a naked eye projection fan combination matrix is facilitated, in the process of debugging the equipment, advertisement equipment used for 3D projection is installed in an original outdoor advertisement position, corresponding debugging is carried out on the equipment, normal operation of the advertisement equipment is ensured, in the process of inputting the information, the optimized 3D model advertisement content is input into the advertisement equipment, in the process of operating maintenance, the advertisement equipment is periodically overhauled, and advertisement loss caused by equipment damage is prevented.
(8) In the information inputting process, the condition numerical values of the switching projection are simultaneously input and used as condition judgment of the switching projection, and different outdoor advertising positions are provided with different condition numerical values, so that a reasonable interaction effect is achieved.
(9) The optimized outdoor advertisement putting flow comprises initial projection, identification counting, number judgment and switching projection, the initial projection is put in an initial state, face identification counting is carried out by a counting probe and a face counting module, the orientation of an identified face is bound to face the direction of a naked eye projection fan, the identified face is regarded as a viewer or a potential viewer of advertisement content, the projection of the advertisement putting content is switched when the data of the identification counting reaches a preset value, interaction with the viewer is realized, the attention of the viewer is improved, and therefore the efficiency of transmitting advertisement information to potential advertisement audiences is improved.
(10) When the data of the identification and counting of the counting probe is lower than the preset value, the projection content is switched to initial projection, the participation sense of the viewers is further improved, meanwhile, the viewers are promoted to actively drain, and the number of the viewers is favorably increased.
Drawings
FIG. 1 is a schematic diagram of the apparatus of the present invention;
FIG. 2 is a schematic side view of the apparatus of the present invention;
FIG. 3 is a schematic view of the back side of the apparatus of the present invention;
FIG. 4 is a block diagram of a device host module of the present invention;
FIG. 5 is a diagram of an optimization method of the present invention;
fig. 6 is a schematic diagram of the optimized operation of the present invention.
The reference numbers in the figures illustrate:
the solar panel, the shielding plate, the heat dissipation box, the heat dissipation port 301, the support connecting rod 4, the glass plate 5, the naked eye projection fan 6, the counting probe 7, the bottom plate 8, the back plate 9, the storage battery 10, the host computer 11 and the cell 12 are connected.
Detailed Description
The technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention; it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all embodiments, and all other embodiments obtained by those skilled in the art without any inventive work are within the scope of the present invention.
In the description of the present invention, it should be noted that the terms "upper", "lower", "inner", "outer", "top/bottom", and the like indicate orientations or positional relationships based on those shown in the drawings, and are only for convenience of description and simplification of description, but do not indicate or imply that the referred device or element must have a specific orientation, be constructed in a specific orientation, and be operated, and thus should not be construed as limiting the present invention. Furthermore, the terms "first" and "second" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.
In the description of the present invention, it should be noted that, unless otherwise explicitly specified or limited, the terms "mounted," "disposed," "sleeved/connected," "connected," and the like are to be construed broadly, e.g., "connected," which may be fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meanings of the above terms in the present invention can be understood in specific cases to those skilled in the art.
Example 1:
referring to fig. 1-3, an outdoor advertisement optimization method suitable for new urbanization comprises an application device including a shielding plate 2, a solar panel 1 is installed on the top of the shielding plate 2, an advertisement box is installed below the shielding plate 2, heat dissipation boxes 3 are installed on two sides of the advertisement box, a support connecting rod 4 is connected between the heat dissipation boxes 3 and the shielding plate 2, a plurality of heat dissipation ports 301 are distributed on one side of the heat dissipation boxes 3 away from the advertisement box, a dustproof filter screen is installed in each heat dissipation port 301, a partition plate is arranged in the advertisement box and divides the advertisement box into a main box and a projection box, a naked eye projection fan 6 is installed in the projection box, a plurality of naked eye projection fans 6 are arranged in the projection box in a rectangular shape to form a naked eye projection fan 6 combined matrix, a glass plate 5 is further installed on the projection box, and the glass plate 5 is tempered glass, have good barrier propterty, install battery 10 and host computer 11 in the mainframe box, backplate 9 is installed to the one end of keeping away from the baffle at the mainframe box, bottom plate 8 is installed to the bottom at the advertisement case, it has count probe 7 to distribute on bottom plate 8, this count probe 7 has a plurality ofly, and count probe 7's the directional projection direction syntropy with bore hole projection fan 6 of camera lens, still be connected with on bottom plate 8 and connect electric tank 12, this connects electric tank 12 to be located the homonymy of backplate 9, this connects electric tank 12 and host computer 11 intercommunication, and host computer 11 still communicates with battery 10, battery 10 is connected with solar panel 1.
Referring to fig. 4, a host 11 installed in an advertisement box in an application device of the method includes a central control module, an input end of the central control module is connected with a storage module and a face counting module, wherein the storage module is used for storing advertisement content, the face counting module is connected with a counting probe 7 through a data line, an output end of the central control module is connected with a projection switching module and a motor linkage control module, the motor linkage control module is used for linkage control of a naked eye projection fan 6 combination matrix, projection dead angles are eliminated, meanwhile, collision of blades of the naked eye projection fan 6 is prevented, and the projection switching module is connected with the naked eye projection fan 6 and used for projecting and switching projection content.
Please refer to fig. 5, an outdoor advertisement optimization method suitable for new urbanization includes optimization modeling, device debugging, information entry and operation maintenance, in the optimization modeling process, content optimization is performed based on original advertisement content, a plane image is converted into different 3D models, 3D projection is performed on a naked eye projection fan 6 combination matrix conveniently, in the device debugging process, advertisement equipment used for 3D projection is installed on an original outdoor advertisement position, corresponding debugging is performed on the equipment, normal operation of the advertisement equipment is ensured, in the information entry process, the optimized 3D model advertisement content is entered into the advertisement equipment, meanwhile, projection switching condition values are entered, in the operation maintenance process, the advertisement equipment is periodically overhauled, and advertisement loss caused by equipment damage is prevented.
Referring to fig. 6, an outdoor advertisement optimization method adapted to new urbanization includes an initial projection, an identification count, a number judgment and a switching projection, where the initial projection is launched in an initial state, and a face identification count is performed by a counting probe 7 and a face counting module, the orientation of an identified face inevitably faces the direction of a naked eye projection fan 6, and is regarded as a viewer or a potential viewer of advertisement content, and when the data of the identification count reaches a preset value, the projection of projection launch content is switched to realize interaction with the viewer, so that the advertisement information transfer efficiency to the potential advertisement audience is improved, and when the data of the identification count is lower than the preset value, the projection content is switched to the initial projection.
When the system is used, advertisement content is optimized into a 3D model advertisement, the 3D model advertisement is subdivided into an initial projection attracting attention and a content projection transmitting content information, the initial projection is launched in an initial state, meanwhile, the counting probe 7 and the face counting module perform face recognition counting, the direction of a recognized face is necessarily opposite to the direction of the naked eye projection fan 6 and is regarded as a viewer or a potential viewer of the advertisement content, the projection launching content projection is switched when the data of recognition counting reaches a preset value, the interaction with the viewer is realized, the advertisement information transmission efficiency of potential advertisement audiences is improved, the projection content is switched into the initial projection when the data of recognition counting is lower than the preset value, the information transmission mode of the outdoor advertisement can be optimized, the advertisement information can be effectively transmitted to the potential advertisement audiences, the popularity of enterprises or products is improved.
The foregoing is only a preferred embodiment of the present invention; the scope of the invention is not limited thereto. Any person skilled in the art should be able to cover the technical scope of the present invention by equivalent or modified solutions and modifications within the technical scope of the present invention.
Claims (10)
1. The utility model provides an outdoor advertising optimization method who adapts to new urbanization, its application apparatus includes shielding plate (2), solar panel (1) are installed at the top of shielding plate (2), the advertisement case is installed to the below of shielding plate (2), heat dissipation case (3) are all installed to the both sides of advertisement case, be connected with supporting connecting rod (4), its characterized in that between heat dissipation case (3) and shielding plate (2): the advertisement box is internally provided with a partition board, the advertisement box is divided into a mainframe box and a projection box by the partition board, naked eye projection fans (6) are installed in the projection box, a plurality of naked eye projection fans (6) are arranged in the projection box in a rectangular mode to form a naked eye projection fan (6) combined matrix, a glass plate (5) is further installed on the projection box, a storage battery (10) and a mainframe (11) are installed in the mainframe box, a back plate (9) is installed at one end, away from the partition board, of the mainframe box, a bottom plate (8) is installed at the bottom of the advertisement box, counting probes (7) are distributed on the bottom plate (8), the number of counting probes (7) is multiple, the direction of a lens of each counting probe (7) is the same as the direction of projection of the naked eye projection fans (6), and a power-on groove (12) is further connected to the bottom plate (8), and connect electric trough (12) to be located the homonymy of backplate (9), should connect electric trough (12) and host computer (11) intercommunication, host computer (11) still communicates with battery (10), and battery (10) are connected with solar panel (1).
2. The outdoor advertisement optimization method adapted to new urbanization according to claim 1, wherein: one side of the heat dissipation box (3) far away from the advertisement box is distributed with heat dissipation openings (301), the heat dissipation openings (301) are multiple, and the heat dissipation efficiency of the heat dissipation box (3) is improved.
3. The outdoor advertisement optimization method adapted to new urbanization according to claim 2, wherein: install dustproof filter screen in thermovent (301), prevent that external dust from getting into in the advertisement box.
4. The outdoor advertisement optimization method adapted to new urbanization according to claim 1, wherein: the glass plate (5) is made of toughened glass and has good protective performance.
5. The outdoor advertisement optimization method adapted to new urbanization according to claim 1, wherein: the host (11) comprises a central control module, the input end of the central control module is connected with a storage module and a face counting module, the storage module is used for storing advertisement content, and the face counting module is connected with the counting probe (7) through a data line.
6. The outdoor advertisement optimization method adapted to new urbanization according to claim 1, wherein: the output end of the central control module of the host (11) is connected with a projection switching module and a motor linkage control module, the motor linkage control module is used for linkage control of a naked eye projection fan (6) combination matrix, projection dead angles are eliminated, meanwhile, blades of the naked eye projection fan (6) are prevented from colliding, and the projection switching module is connected with the naked eye projection fan (6) and used for throwing projection and switching projection contents.
7. An outdoor advertisement optimization method suitable for new urbanization is characterized in that: the method comprises the following specific steps:
s1, optimizing and modeling: optimizing content on the basis of original advertisement content, converting the plane image into different 3D models, and facilitating 3D projection of a naked eye projection fan (6) combined matrix;
s2, debugging equipment: installing advertising equipment for 3D projection in an original outdoor advertising space, and correspondingly debugging the equipment to ensure the normal operation of the advertising equipment;
s3, information entry: inputting the optimized 3D model advertisement content into advertisement equipment;
s4, operation and maintenance: regularly overhaul advertising equipment, prevent that equipment from damaging from leading to the advertisement disappearance.
8. The outdoor advertisement optimization method adapted to new urbanization according to claim 7, wherein: in the step S3, when the 3D model advertisement content is entered, a condition value for switching projection is entered as a condition judgment for switching projection, and different condition values are set for different outdoor advertisement spots to achieve a reasonable interaction effect.
9. A method for outdoor advertisement optimization adapted to new urbanization according to claim 1 or claim 7, characterized in that: the optimized outdoor advertisement putting process comprises initial projection, identification counting, number judgment and switching projection, the initial projection is put in an initial state, meanwhile, the counting probe (7) and the face counting module perform face identification counting, the orientation of an identified face is inevitably opposite to the direction of the naked eye projection fan (6), the face is regarded as an advertisement content viewer or a potential viewer, when the data of the identification counting reaches a preset value, the projection is switched to put in the content projection, interaction with the viewer is realized, the attention of the viewer is improved, and therefore the efficiency of transmitting advertisement information to potential advertisement audiences is improved.
10. The outdoor advertisement optimization method adapted to new urbanization according to claim 9, wherein: when the data of the identification and counting of the counting probe (7) is lower than a preset value, the projection content is switched to initial projection, the participation sense of the viewers is further improved, meanwhile, the viewers are promoted to actively guide the flow, and the improvement of the number of the viewers is facilitated.
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