CN103902973B - Electronic bill-board pageview analytic statistics system and its operation method - Google Patents

Electronic bill-board pageview analytic statistics system and its operation method Download PDF

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Publication number
CN103902973B
CN103902973B CN201410107289.7A CN201410107289A CN103902973B CN 103902973 B CN103902973 B CN 103902973B CN 201410107289 A CN201410107289 A CN 201410107289A CN 103902973 B CN103902973 B CN 103902973B
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China
Prior art keywords
billboard
advertisement
smart electronicses
board
electronic bill
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Expired - Fee Related
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CN201410107289.7A
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Chinese (zh)
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CN103902973A (en
Inventor
朱智
李伦
骆仁理
赵谦
冯华寅
欧阳希
吕文超
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Nanjing Zhima Information Tech Co ltd
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SUZHOU AIZHI INFORMATION TECHNOLOGY Co Ltd
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Abstract

The invention discloses electronic bill-board pageview analytic statistics system, it is characterised in that including:Smart electronicses billboard;Smart electronicses billboard stream of people's detection system, smart electronicses billboard connection smart electronicses billboard stream of people's detection system;E-advertising intelligent updating system, e-advertising intelligent updating system connection smart electronicses billboard stream of people detection system and smart electronicses billboard.The invention also discloses the operation method of electronic bill-board pageview analytic statistics system.A kind of electronic bill-board pageview analytic statistics system and its operation method of the present invention can be realized, and the reproduction time and the frequency of advertisement in electronic bill-board are adjusted, and obtain the arrival rate, audience ratings and Gross Ratting points of advertisement.Existing electronic bill-board, by simple transformation, you can realize the method designed by the present invention.

Description

Electronic bill-board pageview analytic statistics system and its operation method
Technical field
The present invention relates to a kind of advertisement pageview analytic statistics system, and in particular to a kind of electronic bill-board pageview analysis Statistical system, the invention further relates to the operation method of electronic bill-board pageview analytic statistics system, the invention belongs to advertisement exhibition Show application field.
Background technology
At present, electronic bill-board is as a kind of digital media terminal, more and more applied to sales field, building, The occasions such as open air, elevator, can play the media advertisements such as video, word, picture.
Electronic bill-board is to roll relative to the advantage on paper-made advertising column plays different advertisements.But it is mutual without the image of Buddha Networking page delivers advertisement and accurately knows that how many people has seen certain advertisement like that, i.e., can not obtain the arrival rate of advertisement, receive Depending on rate and Gross Ratting points.
Current electronic bill-board is the media platform passively shown, it is impossible to form electronic bill-board to the mutual of client It is dynamic.A kind of technology is needed at present, and some current e-advertising can be accurately counted as internet page delivers advertisement The advertisement that board is being played has been seen by how many people, and whether this advertisement was watched in most of repetitions inside these people, Accurately obtain the arrival rate, audience ratings and Gross Ratting points of this advertisement.
The content of the invention
To solve the deficiencies in the prior art, it is an object of the invention to provide a kind of electronic bill-board pageview analytic statistics System and its operation method.
In order to realize above-mentioned target, the present invention is adopted the following technical scheme that:
Electronic bill-board pageview analytic statistics system, it is characterised in that including:
Smart electronicses billboard, advertisement is played for rolling;
Smart electronicses billboard stream of people's detection system, the smart electronicses billboard connection smart electronicses billboard stream of people visits Examining system, smart electronicses billboard stream of people detection system is used to recognize from the mobile terminal of smart electronicses billboard front process Feature, records the residence time of mobile terminal, and binds the advertisement number played when mobile terminal is stopped;It is described mobile whole End is carried by beholder;
E-advertising intelligent updating system, the e-advertising intelligent updating system connection smart electronicses billboard stream of people visits Examining system and smart electronicses billboard, the e-advertising intelligent updating system be used for according in smart electronicses billboard just The number for the beholder that face is stopped accounts for the total number of persons ratio detected, obtains the arrival rate, audience ratings and Gross Ratting points of advertisement, and right Ad content makes renewal adjustment.
Foregoing electronic bill-board pageview analytic statistics system, it is characterised in that the smart electronicses billboard includes Memory space for storing ad content.
Foregoing electronic bill-board pageview analytic statistics system, it is characterised in that the smart electronicses billboard includes Data-interface, the intelligent electric energy ad system connects smart electronicses billboard stream of people's detection system by data-interface.
Foregoing electronic bill-board pageview analytic statistics system, it is characterised in that the smart electronicses billboard stream of people detects System is used to constantly detect the wireless network signal that the mobile terminal is sent, and extracts the identification address of the mobile terminal.
Foregoing electronic bill-board pageview analytic statistics system, it is characterised in that the mobile terminal includes mobile phone, put down Plate computer.
Foregoing electronic bill-board pageview analytic statistics system, it is characterised in that the smart electronicses billboard is used for The place of placement includes building, elevator, market, subway, square.
The operation method of aforementioned electronic billboard pageview analytic statistics system, it is characterised in that comprise the following steps:
Step one:Smart electronicses billboard, which is rolled, plays advertisement;
Step 2:The mobile end that the identification of smart electronicses billboard stream of people detection system is passed through from smart electronicses billboard front The feature at end, records the residence time of mobile terminal, and binds the advertisement number played when mobile terminal is stopped;
Step 3:The e-advertising intelligent updating system is according to the viewing stopped in smart electronicses billboard front The number of person accounts for the total number of persons ratio detected, obtains the arrival rate, audience ratings and Gross Ratting points of advertisement, and ad content is made Update adjustment.
The operation method of foregoing electronic bill-board pageview analytic statistics system, it is characterised in that including:
Step 4:Mobile intelligent terminal is when smart electronicses billboard stream of people's detection system analyzes every advertisement broadcasting It is no to occur, calculate the history viewing ratio of this advertisement;
Step 5:Smart electronicses billboard stream of people detection system is wide according to the history viewing ratio prompting electronics of every advertisement Accuse board and change the rolling frequency of advertisement broadcasting and the reproduction time of particular advertisement.
The operation method of foregoing electronic bill-board pageview analytic statistics system, it is characterised in that the step 2 bag Include:Smart electronicses billboard stream of people detection system obtains playing wide by the data wire that is connected with smart electronicses billboard Accuse sequence number.
The operation method of foregoing electronic bill-board pageview analytic statistics system, it is characterised in that e-advertising intelligence Whether all more new system advertisement number and the feature of mobile terminal, judge all advertisements of storage in smart electronicses billboard There is no new beholder increase, if there is no new beholder increase, then change smart electronicses billboard internal memory All advertisements put.
The present invention is advantageous in that:A kind of electronic bill-board pageview analytic statistics system of the present invention and its operation Method can be realized, and the reproduction time and the frequency of advertisement in electronic bill-board are adjusted, and obtain the arrival rate of advertisement, receive Depending on rate and Gross Ratting points.Existing electronic bill-board, by simple transformation, you can realize the method designed by the present invention.
Brief description of the drawings
Fig. 1 is a kind of structural representation of electronic bill-board pageview analytic statistics system of the invention;
Fig. 2 is a kind of operation method flow chart of electronic bill-board pageview analytic statistics system of the invention.
Embodiment
Make specific introduce to the present invention below in conjunction with the drawings and specific embodiments.
Shown in reference picture 1, electronic bill-board pageview analytic statistics system of the present invention, including:
Smart electronicses billboard, advertisement is played for rolling;
Smart electronicses billboard stream of people's detection system, smart electronicses billboard connection smart electronicses billboard stream of people's detection system System, smart electronicses billboard stream of people detection system passes through the mobile terminal stopped for recognizing from smart electronicses billboard front Feature, records the residence time of mobile terminal, and binds the advertisement number played when mobile terminal is stopped;Mobile terminal by Beholder carries;
E-advertising intelligent updating system, e-advertising intelligent updating system connection smart electronicses billboard stream of people's detection system System and smart electronicses billboard, e-advertising intelligent updating system are used for what basis had been stopped in smart electronicses billboard front The number of beholder accounts for the total number of persons ratio detected, obtains the arrival rate, audience ratings and Gross Ratting points of advertisement, and to ad content Make renewal adjustment.
In the present invention, adline that smart electronicses billboard is played, quantity are not intended to limit, and smart electronicses billboard can be with It is placed in the places such as building, elevator, market, subway, square.Smart electronicses billboard includes the storage for being used to store ad content Space.Memory space, can play the advertisements such as video, word, picture;Smart electronicses billboard includes data-interface.Data connect Mouth can be connected with smart electronicses billboard stream of people's detection system, and it is wide to smart electronicses to send the advertisement identifier played at present Accuse board stream of people's detection system.
In above-mentioned smart electronicses billboard stream of people's detection system, mobile terminal can include the types such as mobile phone, tablet personal computer. The mobile terminals such as mobile phone, tablet personal computer can typically send the wireless network signals such as WIFI, and mobile terminal is by watching Person is carried, and when beholder passes through from smart electronicses billboard front to stop, smart electronicses billboard stream of people detection system is used The wireless network signal that mobile terminal is sent is detected in continuous, and extracts equipment physical address of mobile terminal etc. and recognizes address, Here the identification address of mobile terminal is exactly the feature of so-called mobile terminal, and the feature of mobile terminal refers to that those can be marked Know the feature of mobile terminal title, naturally it is also possible to be other all kinds in addition to recognizing address.
Smart electronicses billboard stream of people detection system is got at present just by the data-interface with smart electronicses billboard In the advertisement number of broadcasting.And single mobile terminal residence time before smart electronicses billboard is counted, more than a timing Between i.e. be judged as having already viewed this advertisement.The number that real-time statistics this advertisement has been watched, and judge that this advertisement is increased newly Plus beholder whether be not further added by.It is final to remind aforementioned intelligent electronic bill-board dynamically to adjust broadcasting for its advertisement stored Put the time.Advertisement number is sent by wireless network electron advertisement intelligent more new system and mobile terminal recognizes the association of address Relation.
E-advertising intelligent updating system can manage numerous aforementioned intelligent electronic bill-boards.According to foregoing smart electronicses Billboard stream of people detection system sends the advertisement number come up and mobile terminal(Mobile phone, tablet personal computer)Address is recognized, before judgement Whether state all advertisements of storage in the memory space of smart electronicses billboard has all increased there is no new beholder.And with This as all advertisement replacings in certain block smart electronicses billboard memory space foundation.
It is the operation method of electronic bill-board pageview analytic statistics system of the present invention as shown in Figure 2, comprises the following steps:
Step one:Smart electronicses billboard, which is rolled, plays advertisement;
Step 2:The mobile end that the identification of smart electronicses billboard stream of people detection system is passed through from smart electronicses billboard front The feature at end, records the residence time of mobile terminal, and binds the advertisement number played when mobile terminal is stopped;
Step 3:E-advertising intelligent updating system is according to the beholder's stopped in smart electronicses billboard front Number accounts for the total number of persons ratio detected, obtains the arrival rate, audience ratings and Gross Ratting points of advertisement, and renewal is made to ad content Adjustment.
Except above-mentioned steps, the inventive method is except that can obtain the arrival rate, audience ratings and Gross Ratting points of advertisement, and to wide Accuse content and make that renewal adjustment is outer, the rolling frequency and particular advertisement of advertisement broadcasting can also be automatically adjusted as follows Reproduction time.
Step 4:Whether mobile intelligent terminal goes out when smart electronicses billboard stream of people's detection system analyzes every advertisement broadcasting Now cross, calculate the history viewing ratio of this advertisement;
Step 5:Smart electronicses billboard stream of people detection system is wide according to the history viewing ratio prompting electronics of every advertisement Accuse board and change the rolling frequency of advertisement broadcasting and the reproduction time of particular advertisement.
Wherein, smart electronicses billboard stream of people detection system is obtained just by the data wire being connected with smart electronicses billboard In the advertisement number of broadcasting.The feature of e-advertising intelligent updating system advertisement number and mobile terminal, judges that smart electronicses are wide All advertisements of storage in board are accused whether all there is no new beholder increase, if there is no new beholder increasing Plus, then change all advertisements of storage in smart electronicses billboard.
In practice, smart electronicses billboard stream of people's detection system is installed behind in smart electronicses billboard, constantly detected attached The WIFI signal that nearly mobile terminal is sent, and extract the identification address of mobile terminal.And pass through the number with smart electronicses billboard The advertisement number currently played is got according to interface.And count single mobile terminal and stopped before smart electronicses billboard Time, be to be judged as having already viewed this advertisement more than certain time.The number that real-time statistics this advertisement has been watched, and Judge whether the beholder that this advertisement is newly increased is not further added by.Final prompting smart electronicses billboard dynamically adjusts it and deposited The reproduction time of the advertisement of storage.Advertisement number is sent by wireless network electron advertisement intelligent more new system and mobile terminal is known The incidence relation of other address.
E-advertising intelligent updating system, can manage numerous smart electronicses billboards.According to smart electronicses billboard people Stream detection system sends the advertisement number come up and mobile terminal(Mobile phone, tablet personal computer)Address is recognized, judges that smart electronicses are wide Whether accuse all advertisements of storage in the memory space of board has all increased there is no new beholder.And in this, as certain block intelligence The foundation of all advertisement replacings in energy electronic bill-board memory space.
Compared with prior art, the present invention has the following advantages:
1) smart electronicses billboard can adjust in memory space every advertisement according to the instruction of external data interface Reproduction time and the frequency.
2) mobile terminal that smart electronicses billboard stream of people detection system can be carried with according to people(Mobile phone, flat board electricity Brain)The WIFI detectable signals sent recognize the identity of people, and the advertisement sequence currently played is obtained from smart electronicses billboard Number, the two information combinations can analyze many useful results.
3) foregoing mobile terminal can also be recognized address and played by smart electronicses billboard stream of people detection system Advertisement number the e-advertising intelligent updating system on backstage is issued by wireless network, for data analysis.
4) e-advertising intelligent updating system can the dynamic multiple smart electronicses billboards of management and control, know each intelligence electricity Whether the advertisement in sub- billboard memory space was watched there is no new people, so that it is wide to update electronics as administrative staff Accuse the foundation of board advertisement.
5) existing electronic bill-board, by simple transformation, you can realize the method designed by the present invention.
The basic principles, principal features and advantages of the present invention have been shown and described above.The technical staff of the industry should Understand, the invention is not limited in any way for above-described embodiment, it is all to be obtained by the way of equivalent substitution or equivalent transformation Technical scheme, all falls within protection scope of the present invention.

Claims (3)

1. a kind of operation method of electronic bill-board pageview analytic statistics system, it is characterised in that comprise the following steps:
Step one:Smart electronicses billboard, which is rolled, plays advertisement;
Step 2:The mobile terminal that the identification of smart electronicses billboard stream of people detection system is passed through from smart electronicses billboard front Feature, records the residence time of mobile terminal, and binds the advertisement number played when mobile terminal is stopped;
Step 3:The e-advertising intelligent updating system is according to the beholder's stopped in smart electronicses billboard front Number accounts for the total number of persons ratio detected, obtains the arrival rate, audience ratings and Gross Ratting points of advertisement, and renewal is made to ad content Adjustment;
Step 4:Whether mobile intelligent terminal goes out when smart electronicses billboard stream of people's detection system analyzes every advertisement broadcasting Now cross, calculate the history viewing ratio of this advertisement;
Step 5:Smart electronicses billboard stream of people detection system points out electronic bill-board according to the history viewing ratio of every advertisement Change the rolling frequency of advertisement broadcasting and the reproduction time of particular advertisement.
2. the operation method of electronic bill-board pageview analytic statistics system according to claim 1, it is characterised in that institute Stating step 2 includes:Smart electronicses billboard stream of people detection system is obtained just by the data wire being connected with smart electronicses billboard In the advertisement number of broadcasting.
3. the operation method of electronic bill-board pageview analytic statistics system according to claim 2, it is characterised in that electricity Sub- advertisement intelligent more new system advertisement number and the feature of mobile terminal, judge all advertisements of storage in smart electronicses billboard Whether all there is no new beholder increase, if there is no new beholder increase, then change smart electronicses All advertisements of storage in billboard.
CN201410107289.7A 2014-03-21 2014-03-21 Electronic bill-board pageview analytic statistics system and its operation method Expired - Fee Related CN103902973B (en)

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CN108665793A (en) * 2017-03-30 2018-10-16 鸿富锦精密电子(天津)有限公司 Mobile advertising device, advertisement play system and method
CN107025577A (en) * 2017-04-07 2017-08-08 南京埃德媒互联网科技有限公司 A kind of monitoring device and method of the outdoor advertising periphery stream of people
CN107195247A (en) * 2017-06-15 2017-09-22 深圳市华宝软件有限公司 A kind of public place electronic display ad system
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CN110324683B (en) * 2018-03-31 2021-08-06 汉唐传媒股份有限公司 Method for playing advertisement on digital signboard
CN108898410A (en) * 2018-05-04 2018-11-27 厦门快商通信息技术有限公司 The effect analysis method and device of medium are launched in a kind of advertisement
CN111614978B (en) * 2018-08-24 2022-04-29 创新先进技术有限公司 Multimedia material processing method and device and multimedia playing equipment
CN109919681A (en) * 2019-03-15 2019-06-21 重庆唐码传媒有限公司 The monitoring method and server of outdoor advertising effect
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Address after: Everwise road in Qinhuai District of Nanjing City, Jiangsu province 210000 No. 6 Nanjing Baixia High-tech Industrial Park No. four Cloud Computing Center building B room 2365

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