CN112055233B - Advertisement audience rating based advertisement playing control method and device - Google Patents

Advertisement audience rating based advertisement playing control method and device Download PDF

Info

Publication number
CN112055233B
CN112055233B CN202010813408.6A CN202010813408A CN112055233B CN 112055233 B CN112055233 B CN 112055233B CN 202010813408 A CN202010813408 A CN 202010813408A CN 112055233 B CN112055233 B CN 112055233B
Authority
CN
China
Prior art keywords
advertisement
playing
module
audience rating
library
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN202010813408.6A
Other languages
Chinese (zh)
Other versions
CN112055233A (en
Inventor
李昱兵
高向军
李晓彦
陈跃
朱绯
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Sichuan Hongmei Intelligent Technology Co Ltd
Original Assignee
Sichuan Hongmei Intelligent Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Sichuan Hongmei Intelligent Technology Co Ltd filed Critical Sichuan Hongmei Intelligent Technology Co Ltd
Priority to CN202010813408.6A priority Critical patent/CN112055233B/en
Publication of CN112055233A publication Critical patent/CN112055233A/en
Application granted granted Critical
Publication of CN112055233B publication Critical patent/CN112055233B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Computer Graphics (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention provides a method and a device for controlling advertisement playing based on advertisement audience rating, wherein in an advertisement playing period, an advertisement player is controlled to play at least one advertisement in an advertisement library, and for each advertisement in the advertisement library, the following steps are executed: the method comprises the steps of obtaining the total number of users entering a preset area when an advertisement machine plays the advertisement and the number of users entering the preset area and watching the advertisement when the advertisement machine plays the advertisement, taking the ratio of the number of the users entering the preset area and watching the advertisement to the total number of the users entering the preset area as the audience rating corresponding to the advertisement, keeping the advertisement in an advertisement library when the audience rating corresponding to the advertisement is larger than a first audience rating threshold value, continuing to play the advertisement through the advertisement machine in the next advertisement playing period, deleting the advertisement from the advertisement library when the audience rating corresponding to the advertisement is smaller than or equal to the first audience rating threshold value, and accordingly, the advertisement machine can be controlled to play the advertisement.

Description

Advertisement audience rating based advertisement playing control method and device
Technical Field
The invention relates to the field of advertisement machines, in particular to a method and a device for controlling advertisement playing based on advertisement audience rating.
Background
The advertisement machine is controlled by terminal software, transmitted by network information and displayed by a multimedia terminal to form a complete advertisement broadcasting control system, and can carry out advertisement propaganda on multimedia materials such as pictures, characters, videos, small plug-ins (weather, exchange rate and the like). The advertising machine actively attracts customers and increases the browsing time of the customers through intelligent interaction, public service, entertainment interaction and other modes, thereby achieving the purposes of advertisement putting and propaganda.
At present, aiming at the problems of advertisement putting and propaganda, the Chinese utility model with the patent number of CN201920611094.4 discloses a business self-service advertisement machine, which can relieve the problems of insufficient staff hands, long certificate handling time and the like when more people handle business; high-performance man-machine interaction, and integrates the functions of filling forms, auditing, issuing certificates and the like; can play advertisement and business, and is more competitive in the market. For another example, a patent number cn201920477418.x chinese utility model discloses an intelligent control system of an air purification advertisement machine, which has an advertisement putting function and an air purification function.
According to the prior art, after the playing sequence of the advertisements is set, the advertisements are automatically played by the advertisement player, the problem that how many users watch the advertisements is not considered, and then the advertisement playing cannot be controlled in a targeted manner.
Disclosure of Invention
The method and the device for controlling the advertisement playing based on the advertisement audience rating provided by the embodiment of the invention can be used for pertinently controlling the advertisement player to play the advertisement.
In a first aspect, an embodiment of the present invention provides a method for controlling advertisement playing based on advertisement audience rating, including:
in an advertisement playing period, controlling an advertisement player to play at least one advertisement in an advertisement library;
for each advertisement located in the advertisement library, performing:
acquiring a first user number and a second user number corresponding to the advertisement, wherein the first user number is the total number of users entering a predetermined area when the advertisement machine plays the advertisement, the second user number is the number of users entering the predetermined area and watching the advertisement when the advertisement machine plays the advertisement, and the predetermined area is an area which can enable the users to watch the advertisement played by the advertisement machine;
calculating the ratio of the second user quantity corresponding to the advertisement to the first user quantity corresponding to the advertisement, and taking the ratio as the audience rating corresponding to the advertisement;
judging whether the audience rating corresponding to the advertisement is larger than a preset first audience rating threshold value or not;
if the audience rating corresponding to the advertisement is larger than the first audience rating threshold value, the advertisement is reserved in the advertisement library so as to continue to be played through the advertisement player in the next advertisement playing period;
and if the audience rating corresponding to the advertisement is less than or equal to the first audience rating threshold value, deleting the advertisement from the advertisement library.
Optionally, the controlling the advertisement player to play at least one advertisement located in the advertisement library in one advertisement playing period includes:
for each advertisement located in the advertisement library, performing:
judging whether the advertisement is added into the advertisement library after the last advertisement playing period is finished;
if the advertisement is added into the advertisement library after the last advertisement playing period is finished, determining that the number of times of circular playing of the advertisement corresponding to the current advertisement playing period is M, wherein M is a positive integer;
if the advertisement is not added into the advertisement library after the last advertisement playing period is finished, determining that the number of times of circular playing of the advertisement in the current advertisement playing period is N according to the audience rating corresponding to the advertisement in the last advertisement playing period, wherein N is an integer larger than M;
and sequentially playing the advertisements in the advertisement library through the advertisement player according to a preset playing sequence, wherein the continuous playing frequency of each advertisement is equal to the circulating playing frequency of the advertisement corresponding to the current advertisement playing period.
Optionally, the determining, according to the audience rating corresponding to the advertisement in the previous advertisement playing period, that the number of times of loop playing of the advertisement in the current advertisement playing period is N includes:
judging whether the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than a preset second audience rating threshold value or not;
if the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than the preset second audience rating threshold, determining that the number of times of loop playing of the advertisement in the current advertisement playing period is N1;
and if the audience rating corresponding to the advertisement in the previous advertisement playing period is smaller than or equal to the preset second audience rating threshold, determining that the number of times of loop playing of the advertisement in the current advertisement playing period is N2, wherein N2 is smaller than N1.
Optionally, after controlling the advertisement player to play at least one advertisement in the advertisement library in the one advertisement playing period, the method further includes:
aiming at each advertisement in the advertisement library, acquiring a first facial information set corresponding to the advertisement, wherein the first facial information set comprises facial information of all users who have viewed the advertisement in the previous advertisement playing period;
acquiring a second facial information set, wherein the second facial information set comprises facial information of all users watching advertisements played by the advertising player at the current moment;
determining a number of face information included in the second set of face information as a second number;
for each advertisement in the advertisement library, determining the quantity of the same facial information included in the second facial information set and the first facial information set corresponding to the advertisement as a first quantity corresponding to the advertisement, and determining the ratio of the first quantity and the second quantity corresponding to the advertisement as a break trigger value corresponding to the advertisement;
searching a target advertisement from the advertisement library, wherein the target advertisement corresponds to the advertisement with the maximum inter-cut trigger value;
judging whether the inter-cut trigger value corresponding to the target advertisement is larger than a preset inter-cut threshold value or not;
and if the inter-cut trigger value of the target advertisement is greater than a preset inter-cut threshold value, inter-cutting the target advertisement on the advertisement player.
Optionally, after the obtaining the first number of users and the second number of users corresponding to the advertisement, the method further includes:
counting a third user number corresponding to the current advertisement playing of the advertisement player, wherein the third user number is the total number of users entering a preset area when the advertisement player plays the advertisement in a preset time period;
counting the total sale amount corresponding to the current advertisement played by the advertisement player, wherein the total sale amount is used for representing the sum of the sale amounts of commodities corresponding to the advertisement played by the advertisement player in a preset time period;
calculating the ratio of the total sale amount corresponding to the advertisement to the third user number corresponding to the advertisement, and taking the ratio as the per-capita sale efficiency corresponding to the advertisement;
judging whether the per-capita sales efficiency corresponding to the advertisement is greater than a preset per-capita sales threshold, wherein the per-capita sales threshold is an average value of per-capita sales efficiencies corresponding to the advertisements in a preset time period;
if the per-capita sales efficiency corresponding to the advertisement is greater than a preset per-capita sales threshold, the advertisement is reserved in the advertisement library so as to continue to be played through the advertisement player in the next advertisement playing period;
and if the per-capita sales efficiency corresponding to the advertisement is less than or equal to a preset per-capita sales threshold, deleting the advertisement from the advertisement library.
Optionally, the obtaining of the second number of users corresponding to the advertisement includes:
aiming at the current advertisement played by the advertising machine, a preset camera device is used for collecting the watching direction of the eyes of the user in the preset area;
judging whether the watching direction of the eyes of the user is intersected with a screen display area when the advertisement is played by the advertisement player;
when the gazing direction of the eyes of the user is intersected with the screen display area of the advertising player, determining the user as a watching user;
and counting the number of all watching users when the advertisement player plays the advertisement, and determining the sum of the number of all watching users as the number of the second users.
In a second aspect, an embodiment of the present invention further provides an apparatus for controlling advertisement playing based on an advertisement audience rating, including: the device comprises a playing module, a first obtaining module, a first calculating module, a first judging module, a first keeping module and a first deleting module;
the playing module is used for controlling the advertising machine to play at least one advertisement in the advertisement library in an advertisement playing period;
the first obtaining module is configured to obtain, for each advertisement played by the playing module in the advertisement library, a first user number and a second user number corresponding to the advertisement, where the first user number is a total number of users entering a predetermined area when the advertisement is played by the advertisement player, the second user number is a number of users entering the predetermined area and watching the advertisement when the advertisement is played by the advertisement player, and the predetermined area is an area where the user can watch the advertisement played by the advertisement player;
the first calculating module is configured to calculate a ratio of the number of the second users acquired by the first acquiring module corresponding to the advertisement to the number of the first users corresponding to the advertisement, and use the ratio as an audience rating corresponding to the advertisement;
the first judging module is used for judging whether the audience rating calculated by the first calculating module corresponding to the advertisement is greater than a preset first audience rating threshold value or not;
the first retaining module is configured to retain the advertisement in the advertisement library after the first judging module judges that the audience rating corresponding to the advertisement is greater than the first audience rating threshold, so as to continue to play the advertisement through the advertisement player in a next advertisement playing period;
the first deleting module is configured to delete the advertisement from the advertisement library after the first determining module determines that the audience rating corresponding to the advertisement is less than or equal to the first audience rating threshold.
Optionally, the playing module includes: the device comprises a first judging unit, a first determining unit, a second determining unit and a playing unit;
the first judging unit is used for judging whether each advertisement in the advertisement library is added into the advertisement library after the last advertisement playing period is finished;
the first determining unit is configured to determine that the number of times of loop playing of the advertisement corresponding to the current advertisement playing period is M after the judging unit judges that the advertisement is added to the advertisement library after the last advertisement playing period is ended, where M is a positive integer;
the second determining unit is configured to determine, according to the audience rating corresponding to the advertisement in the previous advertisement playing period, that the number of times of loop playing of the advertisement in the current advertisement playing period is N after the determining unit determines that the advertisement is not added to the advertisement library after the previous advertisement playing period is ended, where N is an integer greater than M;
the playing unit is configured to sequentially play each advertisement in the advertisement library through the advertisement player according to a preset playing sequence after the first determining unit and the second determining unit determine a number of times of circular playing of the advertisement corresponding to the current advertisement playing period, where the number of times of continuous playing of each advertisement is equal to the number of times of circular playing of the advertisement corresponding to the current advertisement playing period.
Optionally, the second determining unit includes: the device comprises a judgment subunit, a first determination subunit and a second determination subunit;
the judging subunit is configured to judge whether the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than a preset second audience rating threshold;
the first determining subunit is configured to determine, after the determining subunit determines that the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than a preset second audience rating threshold, that the number of times of loop playing of the advertisement in the current advertisement playing period is N1;
the second determining subunit is configured to determine, after the determining subunit determines that the audience rating corresponding to the advertisement in the previous advertisement playing period is smaller than or equal to a preset second audience rating threshold, that the number of times of loop playing of the advertisement in the current advertisement playing period is N2, where N2 is smaller than N1.
Optionally, further comprising: the device comprises a second acquisition module, a third acquisition module, a first determination module, a second determination module, a search module, a second judgment module and an inter-cut module;
the second obtaining module is configured to obtain, for each advertisement in the advertisement library that is played by the playing module, a first facial information set corresponding to the advertisement, where the first facial information set includes facial information of all users who have viewed the advertisement in a previous advertisement playing period;
the third obtaining module is configured to obtain a second facial information set, where the second facial information set includes facial information of all users who watch the advertisement played by the playing module of the advertisement player at the current time;
the first determining module is configured to determine, as a second number, the number of pieces of face information included in the second set of face information acquired by the third acquiring module;
the second determining module is configured to, for each advertisement in the advertisement library, determine, as a first quantity corresponding to the advertisement, a quantity of the same facial information included in a second facial information set obtained by the third obtaining module and a first facial information set obtained by the second obtaining module corresponding to the advertisement, and determine, as a cut-in trigger value corresponding to the advertisement, a ratio between the first quantity corresponding to the advertisement and a second quantity determined by the first determining module;
the searching module is configured to search for a target advertisement from the advertisement library, where the target advertisement corresponds to the advertisement with the largest inter-cut trigger value determined by the second determining module;
the second judging module is used for judging whether the inter-cut trigger value corresponding to the target advertisement searched by the searching module is larger than a preset inter-cut threshold value or not;
the inter-cut module is configured to inter-cut the target advertisement on the advertisement player after the second determination module determines that the inter-cut trigger value corresponding to the target advertisement is greater than a preset inter-cut threshold value.
Optionally, further comprising: the device comprises a first statistic module, a second calculation module, a second judgment module, a second reservation module and a second deletion module;
the first counting module is used for counting the number of third users corresponding to the current advertisement played by the advertisement player, wherein the number of the third users is the total number of the users entering a preset area when the advertisement player plays the advertisement in a preset time period;
the second counting module is used for counting the total sale amount corresponding to the current advertisement played by the advertisement player, wherein the total sale amount is used for representing the sum of the sale amount of the commodity corresponding to the advertisement played by the advertisement player in a preset time period;
the second calculation module is used for calculating the ratio of the total sales amount counted by the second counting module corresponding to the advertisement to the number of the third users counted by the first counting module corresponding to the advertisement, and taking the ratio as the per-capita sales efficiency corresponding to the advertisement;
the second judging module is used for judging whether the per-person sales efficiency calculated by the second calculating module corresponding to the advertisement is greater than a preset per-person sales threshold, wherein the per-person sales threshold is an average value of per-person sales efficiencies corresponding to the advertisements in a preset time period;
the second reserving module is configured to reserve the advertisement in the advertisement library after the second determining module determines that the per-capita sales efficiency corresponding to the advertisement is greater than a preset per-capita sales threshold, so as to continue to play the advertisement through the advertisement player in a next advertisement playing period;
and the second deleting module is used for deleting the advertisement from the advertisement library after the third judging module judges that the per-capita sales efficiency corresponding to the advertisement is less than or equal to a preset per-capita sales threshold.
Optionally, the first obtaining module includes: the device comprises a collecting unit, a third judging unit, a third determining unit and a fourth determining unit;
the acquisition unit is used for acquiring the watching direction of the eyes of the user in the preset area by utilizing a preset camera device aiming at the current advertisement played by the advertisement player;
the third judging unit is used for judging whether the watching direction of the eyes of the user, which is acquired by the acquisition unit, is intersected with a screen display area when the advertisement is played by the advertising player;
the third determining unit is used for determining the user as a watching user after the third judging unit judges that the gazing direction of the eyes of the user intersects with the screen display area of the advertising machine;
the fourth determining unit is configured to count the number of all viewing users determined by the third determining unit when the advertisement player plays the advertisement, and determine the sum of the number of all viewing users as the second user number.
The method and the device for controlling advertisement playing based on the advertisement audience rating provided by the embodiment of the invention control the advertisement player to play at least one advertisement in the advertisement library in one advertisement playing period, and execute the following steps aiming at each advertisement in the advertisement library: the method comprises the steps of obtaining the total number of users entering a preset area when an advertisement machine plays the advertisement and the number of users entering the preset area and watching the advertisement when the advertisement machine plays the advertisement, taking the ratio of the number of the users entering the preset area and watching the advertisement to the total number of the users entering the preset area as the audience rating corresponding to the advertisement, keeping the advertisement in an advertisement library when the audience rating corresponding to the advertisement is larger than a first audience rating threshold value, continuing to play the advertisement through the advertisement machine in the next advertisement playing period, deleting the advertisement from the advertisement library when the audience rating corresponding to the advertisement is smaller than or equal to the first audience rating threshold value, and accordingly, the advertisement machine can be controlled to play the advertisement.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a flowchart illustrating a method for controlling advertisement playing based on advertisement audience rating according to an embodiment of the present invention;
fig. 2 is a schematic diagram of an apparatus for controlling an advertisement playing device based on an advertisement audience rating according to an embodiment of the present invention;
fig. 3 is a schematic diagram of an apparatus for controlling advertisement playing based on advertisement audience rating according to an embodiment of the present invention;
fig. 4 is a schematic diagram of an apparatus for controlling advertisement playback based on advertisement audience rating, which includes a first judging unit according to an embodiment of the present invention;
FIG. 5 is a diagram of an apparatus for controlling advertisement playback based on advertisement audience rating that includes a determining subunit according to an embodiment of the present invention;
fig. 6 is a schematic diagram of an apparatus for controlling advertisement playing based on advertisement audience rating, which includes a second obtaining module according to an embodiment of the present invention;
FIG. 7 is a diagram illustrating an apparatus for controlling advertisement playback based on advertisement audience ratings, according to an embodiment of the present invention, including a first statistical module;
fig. 8 is a schematic diagram of an apparatus for controlling advertisement playing based on advertisement audience rating, which includes an acquisition unit according to an embodiment of the present invention;
fig. 9 is a flowchart of another method for controlling advertisement playing based on advertisement audience rating according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer and more complete, the technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention, and based on the embodiments of the present invention, all other embodiments obtained by a person of ordinary skill in the art without creative efforts belong to the scope of the present invention.
As shown in fig. 1, an embodiment of the present invention provides a method for controlling advertisement playing based on advertisement audience rating, where the method includes the following steps:
step 101: in an advertisement playing period, controlling an advertisement player to play at least one advertisement in an advertisement library;
step 102: aiming at each advertisement in an advertisement library, acquiring a first user number and a second user number corresponding to the advertisement;
step 103: calculating the ratio of the number of the second users corresponding to the advertisement to the number of the first users corresponding to the advertisement, and taking the ratio as the audience rating corresponding to the advertisement;
step 104: judging whether the audience rating corresponding to the advertisement is larger than a preset first audience rating threshold, if so, executing a step 105, otherwise, executing a step 106;
step 105: keeping the advertisement in the advertisement library so as to continuously play the advertisement through the advertisement player in the next advertisement playing period;
step 106: the advertisement is deleted from the advertisement library.
The method for controlling advertisement playing based on the advertisement audience rating provided by the embodiment of the invention controls the advertisement player to play at least one advertisement in the advertisement library in an advertisement playing period, and executes the following steps aiming at each advertisement in the advertisement library: the method comprises the steps of obtaining the total number of users entering a preset area when an advertisement machine plays the advertisement and the number of users entering the preset area and watching the advertisement when the advertisement machine plays the advertisement, taking the ratio of the number of the users entering the preset area and watching the advertisement to the total number of the users entering the preset area as the audience rating corresponding to the advertisement, keeping the advertisement in an advertisement library when the audience rating corresponding to the advertisement is larger than a first audience rating threshold value, continuing to play the advertisement through the advertisement machine in the next advertisement playing period, deleting the advertisement from the advertisement library when the audience rating corresponding to the advertisement is smaller than or equal to the first audience rating threshold value, and accordingly, the advertisement machine can be controlled to play the advertisement.
Optionally, in the method for controlling advertisement playing based on advertisement audience rating shown in fig. 1, step 101 is to control an advertisement player to play at least one advertisement located in an advertisement library in an advertisement playing period, where the method includes:
for each advertisement located in the advertisement library, performing:
judging whether the advertisement is added into an advertisement library after the last advertisement playing period is finished;
if the advertisement is added into the advertisement library after the last advertisement playing period is finished, determining that the number of times of circular playing of the advertisement corresponding to the current advertisement playing period is M, wherein M is a positive integer;
if the advertisement is not added into the advertisement library after the last advertisement playing period is finished, determining that the number of times of circular playing of the advertisement in the current advertisement playing period is N according to the audience rating corresponding to the advertisement in the last advertisement playing period, wherein N is an integer larger than M;
and sequentially playing the advertisements in the advertisement library through the advertisement player according to a preset playing sequence, wherein the continuous playing frequency of each advertisement is equal to the circulating playing frequency of the advertisement corresponding to the current advertisement playing period.
In the embodiment of the invention, aiming at the advertisement which is newly added into the advertisement library and the advertisement which is reserved in the advertisement library in the previous advertisement playing period, the advertisement is played according to the preset sequence in the current advertisement playing period, the playing times of the advertisement which is reserved in the advertisement library in the previous advertisement playing period are more than the playing times of the advertisement which is newly added into the advertisement library, and the continuous playing times of each advertisement are equal to the corresponding circulating playing times of the advertisement in the current advertisement playing period, therefore, the playing times of the advertisement with the advertisement audience rating which is more than the preset audience rating threshold value in the previous advertisement playing period can be ensured to be more than the playing times of the advertisement which is newly added into the advertisement library in the current advertisement playing period, the advertisement playing of the advertisement machine is controlled by the advertisement audience rating, the advertisement playing times with the corresponding audience rating which is more than the audience rating threshold value are increased, the exposure rate of the advertisement is improved, and the advertisement benefit of the advertisement is improved.
Optionally, in the method for controlling advertisement playing based on advertisement audience rating shown in fig. 1, determining that the number of times of loop playing of the advertisement in the current advertisement playing period is N according to the audience rating corresponding to the advertisement in the previous advertisement playing period includes:
judging whether the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than a preset second audience rating threshold value or not;
if the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than a preset second audience rating threshold value, determining that the number of times of circulation playing of the advertisement in the current advertisement playing period is N1;
and if the audience rating corresponding to the advertisement in the previous advertisement playing period is smaller than or equal to the preset second audience rating threshold, determining that the number of times of loop playing of the advertisement in the current advertisement playing period is N2, and N2 is smaller than N1.
In the embodiment of the present invention, for an advertisement with a corresponding advertisement audience rating greater than a preset advertisement audience rating threshold in a previous advertisement playing period, the playing times of the advertisement in the current advertisement playing period is further determined according to the advertisement audience rating, for an advertisement with an audience rating greater than a preset second audience rating threshold, the playing times of the advertisement in the current advertisement playing period is increased, and for an advertisement with an audience rating less than or equal to the preset second audience rating threshold, the playing times of the advertisement in the current advertisement playing period is also increased, but the playing times of the advertisement are less than the playing times of the advertisement with a corresponding audience rating greater than the preset second audience rating threshold, so that the playing times of the advertisement with a higher audience rating can be further increased, the exposure rate of the advertisement can be further increased, and the advertisement benefit of the advertisement can be advantageously increased.
Optionally, in the method for controlling advertisement playing based on advertisement audience rating shown in fig. 1, after the step 101 controls the advertisement player to play at least one advertisement located in the advertisement library in one advertisement playing period, the method further includes:
aiming at each advertisement in an advertisement library, acquiring a first facial information set corresponding to the advertisement, wherein the first facial information set comprises facial information of all users who have viewed the advertisement in the previous advertisement playing period;
acquiring a second facial information set, wherein the second facial information set comprises facial information of all users watching advertisements played by the advertising player at the current moment;
determining the number of face information included in the second set of face information as a second number;
for each advertisement in the advertisement library, determining the number of the same facial information included in the second facial information set and the first facial information set corresponding to the advertisement as a first number corresponding to the advertisement, and determining the ratio of the first number corresponding to the advertisement to the second number as a spot trigger value corresponding to the advertisement;
searching a target advertisement from an advertisement library, wherein the target advertisement is an advertisement with the maximum corresponding inter-cut trigger value;
judging whether the inter-cut trigger value corresponding to the target advertisement is larger than a preset inter-cut threshold value or not;
and if the inter-cut trigger value of the target advertisement is greater than the preset inter-cut threshold value, the target advertisement is inter-cut on the advertisement player.
In the embodiment of the invention, the facial information of all users watching the advertisement played by the advertisement player in the previous advertisement playing period and all the facial information watching the advertisement played by the advertisement player at the current moment are obtained, the ratio of the number of the same facial information included in the previous advertisement playing period and the current moment to the number of the facial information of all the users at the current moment is determined, and the advertisement with the maximum ratio is taken as the advertisement which is played preferentially, so that the same users can watch the same advertisement at different moments, the impression degree of the advertisement in the same target user is greatly improved, and the advertisement benefit of the advertisement is improved.
Optionally, in the method for controlling advertisement playing based on advertisement audience rating shown in fig. 1, after acquiring the first number of users and the second number of users corresponding to the advertisement in step 102, the method further includes:
counting a third user number corresponding to the current advertisement played by the advertisement player, wherein the third user number is the total number of users entering a preset area when the advertisement player plays the advertisement in a preset time period;
counting the total sale amount corresponding to the current advertisement played by the advertisement player, wherein the total sale amount is used for representing the sum of the sale amount of commodities corresponding to the advertisement played by the advertisement player in a preset time period;
calculating the ratio of the total sale amount corresponding to the advertisement to the number of the corresponding third users, and taking the ratio as the per-capita sale efficiency corresponding to the advertisement;
judging whether the per-capita sales efficiency corresponding to the advertisement is greater than a preset per-capita sales threshold, wherein the per-capita sales threshold is an average value of per-capita sales efficiencies corresponding to the advertisements in a preset time period;
if the per-capita sales efficiency corresponding to the advertisement is greater than a preset per-capita sales threshold, the advertisement is reserved in an advertisement library so as to continue to be played through an advertisement player in the next advertisement playing period;
and if the per-capita sales efficiency corresponding to the advertisement is less than or equal to a preset per-capita sales threshold, deleting the advertisement from the advertisement library.
In the embodiment of the invention, in a preset time period, the total number of users entering a preset area when the current advertisement is played and the sum of the sales amount of the commodity corresponding to the advertisement are counted, the ratio of the sum of the sales amount of the commodity and the total number of the users is used as the per-person sales efficiency corresponding to the advertisement, and whether the advertisement is kept in an advertisement library for continuous playing is determined according to the size relation between the per-person sales efficiency of the advertisement and a preset per-person sales threshold value, so that the per-person sales efficiency is used for controlling the advertisement playing, and the advertisement benefit of the advertisement is improved.
Optionally, in the method for controlling advertisement playing based on advertisement audience rating shown in fig. 1, the obtaining a second number of users corresponding to the advertisement in step 102 includes:
aiming at the current advertisement played by the advertisement player, a preset camera device is utilized to collect the watching direction of the eyes of a user in a preset area;
judging whether the watching direction of the eyes of the user is intersected with a screen display area when the advertisement is played by the advertisement player;
when the watching direction of the eyes of the user is intersected with the screen display area of the advertising player, determining the user as a watching user;
and counting the number of all watching users when the advertisement player plays the advertisement, and determining the sum of the number of all watching users as the second user number.
In the embodiment of the invention, the preset camera device is used for collecting the watching direction of the eyes of the user in the preset area, judging whether the watching direction of the eyes of the user is intersected with the screen display area when the advertisement is played by the advertisement player or not, sequentially determining whether the user is a watching user or not, and taking the sum of the number of all watching users as the second user number.
As shown in fig. 2 and fig. 3, the embodiment of the present invention provides an apparatus for controlling advertisement playing based on advertisement audience ratings. The device embodiments may be implemented by software, or by hardware, or by a combination of hardware and software. From a hardware level, as shown in fig. 2, a hardware structure diagram of an apparatus for controlling advertisement playing based on advertisement audience rating provided in the embodiment of the present invention may include, in addition to the processor, the memory, the network interface, and the nonvolatile memory shown in fig. 2, other hardware, such as a forwarding chip responsible for processing a packet, and the like. Taking a software implementation as an example, as shown in fig. 3, as a logical apparatus, the apparatus is formed by reading, by a CPU of a device in which the apparatus is located, corresponding computer program instructions in a non-volatile memory into a memory for execution. The advertisement playing device based on the advertisement audience rating provided by the embodiment comprises: the system comprises a playing module 301, a first obtaining module 302, a first calculating module 303, a first judging module 304, a first keeping module 305 and a first deleting module 306;
the playing module 301 is configured to control the advertisement player to play at least one advertisement located in the advertisement library in an advertisement playing period;
a first obtaining module 302, configured to obtain, for each advertisement played by the playing module 301 in the advertisement library, a first user number and a second user number corresponding to the advertisement, where the first user number is a total number of users entering a predetermined area when the advertisement is played by the advertisement player, the second user number is a number of users entering the predetermined area and watching the advertisement when the advertisement is played by the advertisement player, and the predetermined area is an area where the users can watch the advertisement played by the advertisement player;
a first calculating module 303, configured to calculate a ratio between the number of the second users acquired by the first acquiring module 302 corresponding to the advertisement and the number of the corresponding first users, and use the ratio as an audience rating corresponding to the advertisement;
a first judging module 304, configured to judge whether the audience rating calculated by the first calculating module 303 corresponding to the advertisement is greater than a preset first audience rating threshold;
a first retaining module 305, configured to retain the advertisement in the advertisement library after the first determining module 304 determines that the audience rating corresponding to the advertisement is greater than the first audience rating threshold, so as to continue to play the advertisement through the advertisement player in the next advertisement playing period;
the first deleting module 306 is configured to delete the advertisement from the advertisement library after the first determining module 304 determines that the audience rating corresponding to the advertisement is less than or equal to the first audience rating threshold.
Alternatively, on the basis of controlling the advertisement playback apparatus based on the advertisement audience rating as shown in fig. 3, as shown in fig. 4, the playback module 301 includes: a first judgment unit 401, a first determination unit 402, a second determination unit 403, and a playback unit 404;
a first judging unit 401, configured to judge, for each advertisement in the advertisement library, whether the advertisement is added to the advertisement library after a previous advertisement playing period is ended;
a first determining unit 402, configured to determine, after the determining unit 401 determines that the advertisement is added to the advertisement library after the last advertisement playing period is ended, that the number of times of loop playing of the advertisement corresponding to the current advertisement playing period is M, where M is a positive integer;
a second determining unit 403, configured to determine, according to the audience rating corresponding to the advertisement in the previous advertisement playing period, that the number of times of loop playing of the advertisement in the current advertisement playing period is N after the first determining unit 401 determines that the advertisement is not added to the advertisement library after the previous advertisement playing period is ended, where N is an integer greater than M;
a playing unit 404, configured to play, by the advertisement player, the advertisements in the advertisement library sequentially according to a preset playing sequence after the first determining unit 402 and the second determining unit 403 determine the number of times of loop playing of the advertisement corresponding to the current advertisement playing period, where the number of times of continuous playing of each advertisement is equal to the number of times of loop playing of the advertisement corresponding to the current advertisement playing period.
Alternatively, on the basis of controlling the advertisement playback apparatus based on the advertisement audience rating shown in fig. 3, as shown in fig. 5, the second determining unit 402 includes: a judgment subunit 501, a first determination subunit 502, and a second determination subunit 503;
a determining subunit 501, configured to determine whether the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than a preset second audience rating threshold;
a first determining subunit 502, configured to determine, after the determining subunit 501 determines that the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than the preset second audience rating threshold, that the number of times of loop playing of the advertisement in the current advertisement playing period is N1;
the second determining subunit 503 is configured to determine, after the determining subunit 501 determines that the audience rating corresponding to the advertisement in the previous advertisement playing period is smaller than or equal to the preset second audience rating threshold, that the number of times of loop playing of the advertisement in the current advertisement playing period is N2, and N2 is smaller than N1.
Optionally, on the basis of controlling the advertisement playing apparatus based on the advertisement audience rating shown in fig. 3, as shown in fig. 6, the method further includes: a second obtaining module 601, a third obtaining module 602, a first determining module 603, a second determining module 604, a searching module 605, a second judging module 606 and an inter cut module 607;
a second obtaining module 601, configured to obtain, for each advertisement played by the playing module 301 in the advertisement library, a first facial information set corresponding to the advertisement, where the first facial information set includes facial information of all users who have viewed the advertisement in a previous advertisement playing period;
a third obtaining module 602, configured to obtain a second facial information set, where the second facial information set includes facial information of all users watching the advertisement played by the advertiser playing module 301 at the current time;
a first determining module 603 configured to determine the number of pieces of face information included in the second face information set acquired by the third acquiring module 602 as a second number;
a second determining module 604, configured to, for each advertisement in the advertisement library, determine, as a first quantity corresponding to the advertisement, a quantity of the same facial information included in the second facial information set acquired by the third acquiring module 602 and the first facial information set acquired by the second acquiring module 601 corresponding to the advertisement, and determine, as a spot trigger value corresponding to the advertisement, a ratio between the first quantity corresponding to the advertisement and the second quantity determined by the first determining module 603;
the searching module 605 is configured to search a target advertisement from the advertisement library, where the target advertisement is an advertisement with the largest inter-cut trigger value determined by the second determining module 605;
a second judging module 606, configured to judge whether the inter-cut trigger value corresponding to the target advertisement searched by the searching module 605 is greater than a preset inter-cut threshold;
the inter-cut module 607 is configured to inter-cut the target advertisement on the advertisement player after the second determining module 606 determines that the inter-cut trigger value corresponding to the target advertisement is greater than the preset inter-cut threshold.
Optionally, on the basis of controlling the advertisement playing apparatus based on the advertisement audience rating shown in fig. 3, as shown in fig. 7, the method further includes: a first statistic module 701, a second statistic module 702, a second calculating module 703, a second judging module 704, a second reserving module 705 and a second deleting module 706;
the first counting module 701 is configured to count a third number of users corresponding to the current advertisement played by the advertisement player, where the third number of users is a total number of users entering a predetermined area when the advertisement player plays the advertisement within a preset time period;
a second counting module 702, configured to count a total sales amount corresponding to the current advertisement played by the advertisement player, where the total sales amount is used to represent a sum of sales amounts of commodities corresponding to the advertisement played by the advertisement player within a preset time period;
a second calculating module 703, configured to calculate a ratio between the total sale amount counted by the second counting module 702 corresponding to the advertisement and the third user quantity counted by the corresponding first counting module 701, and use the ratio as the per-person sale efficiency corresponding to the advertisement;
a second judging module 704, configured to judge whether the per-capita sales efficiency calculated by the second calculating module 703 corresponding to the advertisement is greater than a preset per-capita sales threshold, where the per-capita sales threshold is an average of per-capita sales efficiencies corresponding to the advertisements in a preset time period;
a second reserving module 705, configured to reserve the advertisement in the advertisement library after the second determining module 704 determines that the per-capita sales efficiency corresponding to the advertisement is greater than the pre-set per-capita sales threshold, so as to continue to play the advertisement through the advertisement player in the next advertisement playing period;
a second deleting module 706, configured to delete the advertisement from the advertisement library after the second determining module 704 determines that the per-capita sales efficiency corresponding to the advertisement is less than or equal to a preset per-capita sales threshold;
alternatively, on the basis of controlling the advertisement playing apparatus based on the advertisement audience rating as shown in fig. 3, as shown in fig. 8, the first obtaining module 302 includes: an acquisition unit 801, a third judgment unit 802, a third determination unit 803 and a fourth determination unit 804;
the acquisition unit 801 is used for acquiring the gazing direction of the eyes of the user in a preset area by using a preset camera device aiming at the current advertisement played by the advertising player;
a third judging unit 802, configured to judge whether the gazing direction of the user's eyes collected by the collecting unit 801 intersects with a screen display area when the advertisement is played by the advertisement player;
a third determining unit 803, configured to determine the user as a viewing user after the third determining unit 802 determines that the gazing direction of the eyes of the user intersects with the screen display area of the advertisement machine;
a fourth determining unit 804, configured to count the number of all viewing users determined by the third determining unit 803 when the advertisement player plays the advertisement, and determine the sum of the number of all viewing users as the second user number.
It should be noted that, because the contents of information interaction, execution process, and the like between the units in the apparatus are based on the same concept as the method embodiment of the present invention, specific contents may refer to the description in the method embodiment of the present invention, and are not described herein again.
The following describes in further detail the advertisement playing control method based on advertisement audience rating according to an embodiment of the present invention with reference to specific examples, and as shown in fig. 9, the method may include the following steps:
step 901: and in an advertisement playing period, controlling the advertisement player to play at least one advertisement in the advertisement library.
In the embodiment of the invention, an advertisement playing period is preset, the advertisement player is controlled to play at least one advertisement in the advertisement library, and the audience rating of each advertisement can be counted according to the playing condition of the advertisement in the advertisement playing period, so that the advertisement player can be controlled to play the advertisement in a targeted manner.
Step 902: and aiming at each advertisement in the advertisement library, acquiring the number of first users and the number of second users corresponding to the advertisement.
In the embodiment of the invention, aiming at each advertisement in the advertisement library, the total number of users entering the preset area when the advertisement machine plays the advertisement and the number of users entering the preset area and watching the advertisement when the advertisement machine plays the advertisement are obtained, wherein the preset area is an area which can enable the users to watch the advertisement played by the advertisement machine, therefore, the number of the users watching the advertisement when each advertisement is played and the number of the users entering the preset area can be counted in real time, the audience rating of the advertisement in one advertisement playing period can be calculated, and the advertisement machine can be controlled to play the advertisement in a targeted manner.
Step 903: and calculating the ratio of the number of the second users corresponding to the advertisement to the number of the first users corresponding to the advertisement, and taking the ratio as the audience rating corresponding to the advertisement.
In the embodiment of the invention, the audience rating corresponding to the advertisement is determined according to the ratio of the number of the users who enter the predetermined area and watch the advertisement in one advertisement playing period to the total number of the users entering the predetermined area, and the audience rating of the advertisement can be calculated in real time because the number of the users in the advertisement playing period can be counted in real time.
Step 904: and judging whether the audience rating corresponding to the advertisement is greater than a preset first audience rating threshold value.
In the embodiment of the present invention, the calculated audience rating corresponding to the advertisement is compared with a preset first audience rating threshold, where the preset first audience rating threshold is obtained by an average value of audience ratings of all advertisements in the advertisement playing period, and whether to continue playing the advertisement is determined in a targeted manner by determining the audience ratings of all advertisements in the advertisement playing period.
Step 905: if the audience rating corresponding to the advertisement is greater than the first audience rating threshold value, the advertisement is reserved in an advertisement library so as to continue to be played through an advertisement player in the next advertisement playing period;
in the embodiment of the present invention, when the audience rating of the advertisement is greater than the preset first audience rating threshold, it indicates that the audience rating of the advertisement in the current advertisement playing period is higher than the average audience rating of all advertisements in the advertisement playing period, and further indicates that the advertisement has a corresponding playing value, so that the advertisement is retained in an advertisement library, so as to continue to play the advertisement in the next advertisement playing period, and achieve the purpose of playing the advertisement in a targeted manner.
Step 906: and if the audience rating corresponding to the advertisement is less than or equal to the first audience rating threshold value, deleting the advertisement from the advertisement library.
In the embodiment of the present invention, when the audience rating of the advertisement is less than or equal to the preset first audience rating threshold, it indicates that the audience rating of the advertisement in the current advertisement playing period is lower than the average audience rating of all advertisements in the advertisement playing period, and further indicates that the playing value of the advertisement is low, so that the advertisement is deleted from the advertisement library, so as to provide the playing time of the advertisement with the audience rating higher than the first audience rating threshold in the next advertisement playing period, and better exert the advertisement benefit of the advertisement with the high audience rating.
Step 907: and determining the circulating playing times of the advertisement corresponding to the current playing period according to whether the advertisement is added to the advertisement library after the last advertisement playing period is finished.
In the embodiment of the invention, aiming at the advertisement which is newly added into the advertisement library and the advertisement which is reserved in the advertisement library in the previous advertisement playing period, the advertisement is played according to the preset sequence in the current advertisement playing period, the playing times of the advertisement which is reserved in the advertisement library in the previous advertisement playing period are more than the playing times of the advertisement which is newly added into the advertisement library, and the continuous playing times of each advertisement are equal to the corresponding circulating playing times of the advertisement in the current advertisement playing period, therefore, the playing times of the advertisement with the advertisement audience rating which is more than the preset audience rating threshold value in the previous advertisement playing period can be ensured to be more than the playing times of the advertisement which is newly added into the advertisement library in the current advertisement playing period, the advertisement playing of the advertisement machine is controlled by the advertisement audience rating, the advertisement playing times with the corresponding audience rating which is more than the audience rating threshold value are increased, the exposure rate of the advertisement is improved, and the advertisement benefit of the advertisement is improved.
For example, for advertisement a and advertisement B in the advertisement library, advertisement a is added to the advertisement library after the last advertisement playing period is finished, indicating that the advertisement belongs to the advertisement newly added into the advertisement library, the normal playing frequency is one time, but if the advertisement circulating playing frequency in the current playing period is more than one time, the playing frequency of the advertisement is recorded as the cycle frequency of the advertisement in the current advertisement period, and the advertisement B is not added into the advertisement library after the last advertisement playing period is finished, which indicates that the advertisement belongs to the advertisement remained in the advertisement library in the last advertisement playing period, if the audience rating of the advertisement is larger than the first audience rating threshold of the previous advertisement, the advertisement is played at least twice in the current advertisement playing period, the specific playing times are determined according to the advertisement cycle times in the current advertisement playing period, but the playing times of the advertisement in the current playing period should be greater than the playing times of the advertisement newly added to the advertisement library.
Step 908: and determining the circulating playing times of the advertisement in the current advertisement playing period according to the audience rating corresponding to the advertisement in the previous advertisement playing period.
In the embodiment of the present invention, for an advertisement with a corresponding advertisement audience rating greater than a preset advertisement audience rating threshold in a previous advertisement playing period, the playing times of the advertisement in the current advertisement playing period is further determined according to the advertisement audience rating, for an advertisement with an audience rating greater than a preset second audience rating threshold, the playing times of the advertisement in the current advertisement playing period is increased, and for an advertisement with an audience rating less than or equal to the preset second audience rating threshold, the playing times of the advertisement in the current advertisement playing period is also increased, but the playing times of the advertisement are less than the playing times of the advertisement with a corresponding audience rating greater than the preset second audience rating threshold, so that the playing times of the advertisement with a higher audience rating can be further increased, the exposure rate of the advertisement can be further increased, and the advertisement benefit of the advertisement can be advantageously increased.
For example, in the previous advertisement playing period, there are advertisement C and advertisement D in the advertisement library, the audience ratings of both advertisements are greater than the first audience rating threshold in the previous advertisement playing period, and the audience rating threshold of advertisement C is greater than the preset second audience rating threshold, determining the number of times of circulation of the advertisement in the current advertisement playing period to be at least three times, wherein the specific number of times of circulation of playing of the advertisement is determined by the number of times of circulation of the advertisement in the current advertisement playing period, the audience rating threshold value of the advertisement D is greater than the first audience rating threshold value in the last advertisement playing period but less than or equal to a preset second audience rating threshold value, the number of times of circulation of the advertisement in the current advertisement playing period can be determined to be at least two times, the specific number of times of circulation playing is determined by the number of times of circulation of the advertisement in the current advertisement playing period, and the number of times of the advertisement D is played circularly in the current advertisement playing period should be smaller than that of the advertisement C.
Step 909: and when the inter-cut trigger value corresponding to the target advertisement is larger than a preset inter-cut threshold value, the target advertisement is inter-cut on the advertisement player.
In the embodiment of the invention, the facial information of all users watching the advertisement played by the advertisement player in the previous advertisement playing period and all the facial information watching the advertisement played by the advertisement player at the current moment are obtained, the ratio of the number of the same facial information included in the previous advertisement playing period and the current moment to the number of the facial information of all the users at the current moment is determined, and the advertisement with the maximum ratio is taken as the advertisement which is played preferentially, so that the same users can watch the same advertisement at different moments, the impression degree of the advertisement in the same target user is greatly improved, and the advertisement benefit of the advertisement is improved.
For example, collecting the facial information of all users watching each advertisement in the advertisement library in the previous advertisement playing period and the facial information of all users watching the advertisement played by the advertisement player at the current advertisement playing time, determining the number of the facial information of all users watching the advertisement played by the advertisement player at the current advertisement playing time as the number B, determining the number A that the facial information of all users watching the advertisement corresponding to the advertisement in the previous advertisement playing period and the facial information of all users watching the advertisement played by the advertisement player at the current time have the same facial information, taking the ratio of the number A and the number B as the inter-cut trigger value of the advertisement, determining the advertisement with the maximum corresponding inter-cut trigger value as the target advertisement, and when the inter-cut trigger value of the target advertisement is greater than the preset inter-cut threshold value, the target advertisement is inter-cut on the advertisement player.
It should be noted that the above division of the steps is only to more clearly describe the advertisement audience rating-based advertisement playing control method provided in the embodiment of the present invention, and there is no absolute sequence between the steps in the actual service implementation process, for example, the sequence of steps 907, 908, and 909 may be changed.
In summary, the method and apparatus for controlling advertisement playing based on advertisement audience rating provided in the embodiments of the present invention at least have the following advantages:
1. in the embodiment of the present invention, in an advertisement playing period, an advertisement player is controlled to play at least one advertisement located in an advertisement library, and for each advertisement located in the advertisement library, the following steps are performed: the method comprises the steps of obtaining the total number of users entering a preset area when an advertisement machine plays the advertisement and the number of users entering the preset area and watching the advertisement when the advertisement machine plays the advertisement, taking the ratio of the number of the users entering the preset area and watching the advertisement to the total number of the users entering the preset area as the audience rating corresponding to the advertisement, keeping the advertisement in an advertisement library when the audience rating corresponding to the advertisement is larger than a first audience rating threshold value, continuing to play the advertisement through the advertisement machine in the next advertisement playing period, deleting the advertisement from the advertisement library when the audience rating corresponding to the advertisement is smaller than or equal to the first audience rating threshold value, and accordingly, the advertisement machine can be controlled to play the advertisement.
2. In the embodiment of the invention, aiming at the advertisement which is newly added into the advertisement library and the advertisement which is reserved in the advertisement library in the previous advertisement playing period, the advertisement is played according to the preset sequence in the current advertisement playing period, the playing times of the advertisement which is reserved in the advertisement library in the previous advertisement playing period are more than the playing times of the advertisement which is newly added into the advertisement library, and the continuous playing times of each advertisement are equal to the corresponding circulating playing times of the advertisement in the current advertisement playing period, therefore, the playing times of the advertisement with the advertisement audience rating which is more than the preset audience rating threshold value in the previous advertisement playing period can be ensured to be more than the playing times of the advertisement which is newly added into the advertisement library in the current advertisement playing period, the advertisement playing of the advertisement machine is controlled by the advertisement audience rating, the advertisement playing times with the corresponding audience rating which is more than the audience rating threshold value are increased, the exposure rate of the advertisement is improved, and the advertisement benefit of the advertisement is improved.
3. In the embodiment of the present invention, for an advertisement with a corresponding advertisement audience rating greater than a preset advertisement audience rating threshold in a previous advertisement playing period, the playing times of the advertisement in the current advertisement playing period is further determined according to the advertisement audience rating, for an advertisement with an audience rating greater than a preset second audience rating threshold, the playing times of the advertisement in the current advertisement playing period is increased, and for an advertisement with an audience rating less than or equal to the preset second audience rating threshold, the playing times of the advertisement in the current advertisement playing period is also increased, but the playing times of the advertisement are less than the playing times of the advertisement with a corresponding audience rating greater than the preset second audience rating threshold, so that the playing times of the advertisement with a higher audience rating can be further increased, the exposure rate of the advertisement can be further increased, and the advertisement benefit of the advertisement can be advantageously increased.
4. In the embodiment of the invention, the facial information of all users watching the advertisement played by the advertisement player in the previous advertisement playing period and all the facial information watching the advertisement played by the advertisement player at the current moment are obtained, the ratio of the number of the same facial information included in the previous advertisement playing period and the current moment to the number of the facial information of all the users at the current moment is determined, and the advertisement with the maximum ratio is taken as the advertisement which is played preferentially, so that the same users can watch the same advertisement at different moments, the impression degree of the advertisement in the same target user is greatly improved, and the advertisement benefit of the advertisement is improved.
5. In the embodiment of the invention, in a preset time period, the total number of users entering a preset area when the current advertisement is played and the sum of the sales amount of the commodity corresponding to the advertisement are counted, the ratio of the sum of the sales amount of the commodity and the total number of the users is used as the per-person sales efficiency corresponding to the advertisement, and whether the advertisement is kept in an advertisement library for continuous playing is determined according to the size relation between the per-person sales efficiency of the advertisement and a preset per-person sales threshold value, so that the per-person sales efficiency is used for controlling the advertisement playing, and the advertisement benefit of the advertisement is improved.
6. In the embodiment of the invention, the preset camera device is used for collecting the watching direction of the eyes of the user in the preset area, judging whether the watching direction of the eyes of the user is intersected with the screen display area when the advertisement is played by the advertisement player or not, sequentially determining whether the user is a watching user or not, and taking the sum of the number of all watching users as the second user number.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising" does not exclude the presence of other similar elements in a process, method, article, or apparatus that comprises the element.
Those of ordinary skill in the art will understand that: all or part of the steps for realizing the method embodiments can be completed by hardware related to program instructions, the program can be stored in a computer readable storage medium, and the program executes the steps comprising the method embodiments when executed; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it is to be noted that: the above description is only a preferred embodiment of the present invention, and is only used to illustrate the technical solutions of the present invention, and not to limit the protection scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims (8)

1. The method for controlling the advertisement playing based on the advertisement audience rating is characterized by comprising the following steps:
in an advertisement playing period, controlling an advertisement player to play at least one advertisement in an advertisement library;
for each advertisement located in the advertisement library, performing:
acquiring a first user number and a second user number corresponding to the advertisement, wherein the first user number is the total number of users entering a predetermined area when the advertisement machine plays the advertisement, the second user number is the number of users entering the predetermined area and watching the advertisement when the advertisement machine plays the advertisement, and the predetermined area is an area which can enable the users to watch the advertisement played by the advertisement machine;
calculating the ratio of the second user quantity corresponding to the advertisement to the first user quantity corresponding to the advertisement, and taking the ratio as the audience rating corresponding to the advertisement;
judging whether the audience rating corresponding to the advertisement is larger than a preset first audience rating threshold value or not;
if the audience rating corresponding to the advertisement is larger than the first audience rating threshold value, the advertisement is reserved in the advertisement library so as to continue to be played through the advertisement player in the next advertisement playing period;
if the audience rating corresponding to the advertisement is smaller than or equal to the first audience rating threshold value, deleting the advertisement from the advertisement library;
after controlling the advertisement player to play at least one advertisement in the advertisement library in the one advertisement playing period, the method further includes:
aiming at each advertisement in the advertisement library, acquiring a first facial information set corresponding to the advertisement, wherein the first facial information set comprises facial information of all users who have viewed the advertisement in the previous advertisement playing period;
acquiring a second facial information set, wherein the second facial information set comprises facial information of all users watching advertisements played by the advertising player at the current moment;
determining a number of face information included in the second set of face information as a second number;
for each advertisement in the advertisement library, determining the quantity of the same facial information included in the second facial information set and the first facial information set corresponding to the advertisement as a first quantity corresponding to the advertisement, and determining the ratio of the first quantity and the second quantity corresponding to the advertisement as a break trigger value corresponding to the advertisement;
searching a target advertisement from the advertisement library, wherein the target advertisement corresponds to the advertisement with the maximum inter-cut trigger value;
judging whether the inter-cut trigger value corresponding to the target advertisement is larger than a preset inter-cut threshold value or not;
and if the inter-cut trigger value of the target advertisement is greater than a preset inter-cut threshold value, inter-cutting the target advertisement on the advertisement player.
2. The method of claim 1, wherein controlling the advertiser to play at least one advertisement in the advertisement library during an advertisement playing period comprises:
for each advertisement located in the advertisement library, performing:
judging whether the advertisement is added into the advertisement library after the last advertisement playing period is finished;
if the advertisement is added into the advertisement library after the last advertisement playing period is finished, determining that the number of times of circular playing of the advertisement corresponding to the current advertisement playing period is M, wherein M is a positive integer;
if the advertisement is not added into the advertisement library after the last advertisement playing period is finished, determining that the number of times of circular playing of the advertisement in the current advertisement playing period is N according to the audience rating corresponding to the advertisement in the last advertisement playing period, wherein N is an integer larger than M;
and sequentially playing the advertisements in the advertisement library through the advertisement player according to a preset playing sequence, wherein the continuous playing frequency of each advertisement is equal to the circulating playing frequency of the advertisement corresponding to the current advertisement playing period.
3. The method of claim 2, wherein determining the number of times of loop playback of the advertisement in the current advertisement playback period is N according to the audience rating corresponding to the advertisement in the previous advertisement playback period comprises:
judging whether the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than a preset second audience rating threshold value or not;
if the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than the preset second audience rating threshold, determining that the number of times of loop playing of the advertisement in the current advertisement playing period is N1;
and if the audience rating corresponding to the advertisement in the previous advertisement playing period is smaller than or equal to the preset second audience rating threshold, determining that the number of times of loop playing of the advertisement in the current advertisement playing period is N2, wherein N2 is smaller than N1.
4. The method according to any one of claims 1 to 3, wherein after the obtaining the first number of users and the second number of users corresponding to the advertisement, further comprising:
counting a third user number corresponding to the current advertisement playing of the advertisement player, wherein the third user number is the total number of users entering a preset area when the advertisement player plays the advertisement in a preset time period;
counting the total sale amount corresponding to the current advertisement played by the advertisement player, wherein the total sale amount is used for representing the sum of the sale amounts of commodities corresponding to the advertisement played by the advertisement player in a preset time period;
calculating the ratio of the total sale amount corresponding to the advertisement to the third user number corresponding to the advertisement, and taking the ratio as the per-capita sale efficiency corresponding to the advertisement;
judging whether the per-capita sales efficiency corresponding to the advertisement is greater than a preset per-capita sales threshold, wherein the per-capita sales threshold is an average value of per-capita sales efficiencies corresponding to the advertisements in a preset time period;
if the per-capita sales efficiency corresponding to the advertisement is greater than a preset per-capita sales threshold, the advertisement is reserved in the advertisement library so as to continue to be played through the advertisement player in the next advertisement playing period;
if the per-capita sales efficiency corresponding to the advertisement is less than or equal to a preset per-capita sales threshold, deleting the advertisement from the advertisement library;
and/or the presence of a gas in the gas,
the obtaining of the second number of users corresponding to the advertisement includes:
aiming at the current advertisement played by the advertising machine, a preset camera device is used for collecting the watching direction of the eyes of the user in the preset area;
judging whether the watching direction of the eyes of the user is intersected with a screen display area when the advertisement is played by the advertisement player;
when the gazing direction of the eyes of the user is intersected with the screen display area of the advertising player, determining the user as a watching user;
and counting the number of all watching users when the advertisement player plays the advertisement, and determining the sum of the number of all watching users as the number of the second users.
5. Control advertisement play device based on advertisement audience rating, its characterized in that includes: the device comprises a playing module, a first obtaining module, a first calculating module, a first judging module, a first keeping module and a first deleting module;
the playing module is used for controlling the advertising machine to play at least one advertisement in the advertisement library in an advertisement playing period;
the first obtaining module is configured to obtain, for each advertisement played by the playing module in the advertisement library, a first user number and a second user number corresponding to the advertisement, where the first user number is a total number of users entering a predetermined area when the advertisement is played by the advertisement player, the second user number is a number of users entering the predetermined area and watching the advertisement when the advertisement is played by the advertisement player, and the predetermined area is an area where the user can watch the advertisement played by the advertisement player;
the first calculating module is configured to calculate a ratio of the number of the second users acquired by the first acquiring module corresponding to the advertisement to the number of the first users corresponding to the advertisement, and use the ratio as an audience rating corresponding to the advertisement;
the first judging module is used for judging whether the audience rating calculated by the first calculating module corresponding to the advertisement is greater than a preset first audience rating threshold value or not;
the first retaining module is configured to retain the advertisement in the advertisement library after the first judging module judges that the audience rating corresponding to the advertisement is greater than the first audience rating threshold, so as to continue to play the advertisement through the advertisement player in a next advertisement playing period;
the first deleting module is used for deleting the advertisement from the advertisement library after the first judging module judges that the audience rating corresponding to the advertisement is smaller than or equal to the first audience rating threshold;
further comprising: the device comprises a second acquisition module, a third acquisition module, a first determination module, a second determination module, a search module, a second judgment module and an inter-cut module;
the second obtaining module is configured to obtain, for each advertisement in the advertisement library that is played by the playing module, a first facial information set corresponding to the advertisement, where the first facial information set includes facial information of all users who have viewed the advertisement in a previous advertisement playing period;
the third obtaining module is configured to obtain a second facial information set, where the second facial information set includes facial information of all users who watch the advertisement played by the playing module of the advertisement player at the current time;
the first determining module is configured to determine, as a second number, the number of pieces of face information included in the second set of face information acquired by the third acquiring module;
the second determining module is configured to, for each advertisement in the advertisement library, determine, as a first quantity corresponding to the advertisement, a quantity of the same facial information included in a second facial information set obtained by the third obtaining module and a first facial information set obtained by the second obtaining module corresponding to the advertisement, and determine, as a cut-in trigger value corresponding to the advertisement, a ratio between the first quantity corresponding to the advertisement and a second quantity determined by the first determining module;
the searching module is configured to search for a target advertisement from the advertisement library, where the target advertisement corresponds to the advertisement with the largest inter-cut trigger value determined by the second determining module;
the second judging module is used for judging whether the inter-cut trigger value corresponding to the target advertisement searched by the searching module is larger than a preset inter-cut threshold value or not;
the inter-cut module is configured to inter-cut the target advertisement on the advertisement player after the second determination module determines that the inter-cut trigger value corresponding to the target advertisement is greater than a preset inter-cut threshold value.
6. The apparatus of claim 5, wherein the playback module comprises: the device comprises a first judging unit, a first determining unit, a second determining unit and a playing unit;
the first judging unit is used for judging whether each advertisement in the advertisement library is added into the advertisement library after the last advertisement playing period is finished;
the first determining unit is configured to determine that the number of times of loop playing of the advertisement corresponding to the current advertisement playing period is M after the judging unit judges that the advertisement is added to the advertisement library after the last advertisement playing period is ended, where M is a positive integer;
the second determining unit is configured to determine, according to the audience rating corresponding to the advertisement in the previous advertisement playing period, that the number of times of loop playing of the advertisement in the current advertisement playing period is N after the determining unit determines that the advertisement is not added to the advertisement library after the previous advertisement playing period is ended, where N is an integer greater than M;
the playing unit is configured to sequentially play each advertisement in the advertisement library through the advertisement player according to a preset playing sequence after the first determining unit and the second determining unit determine a number of times of circular playing of the advertisement corresponding to the current advertisement playing period, where the number of times of continuous playing of each advertisement is equal to the number of times of circular playing of the advertisement corresponding to the current advertisement playing period.
7. The apparatus according to claim 6, wherein the second determining unit comprises: the device comprises a judgment subunit, a first determination subunit and a second determination subunit;
the judging subunit is configured to judge whether the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than a preset second audience rating threshold;
the first determining subunit is configured to determine, after the determining subunit determines that the audience rating corresponding to the advertisement in the previous advertisement playing period is greater than a preset second audience rating threshold, that the number of times of loop playing of the advertisement in the current advertisement playing period is N1;
the second determining subunit is configured to determine, after the determining subunit determines that the audience rating corresponding to the advertisement in the previous advertisement playing period is smaller than or equal to a preset second audience rating threshold, that the number of times of loop playing of the advertisement in the current advertisement playing period is N2, where N2 is smaller than N1.
8. The apparatus of any of claims 5 to 7, further comprising: the device comprises a first statistic module, a second calculation module, a second judgment module, a second reservation module and a second deletion module;
the first counting module is used for counting the number of third users corresponding to the current advertisement played by the advertisement player, wherein the number of the third users is the total number of the users entering a preset area when the advertisement player plays the advertisement in a preset time period;
the second counting module is used for counting the total sale amount corresponding to the current advertisement played by the advertisement player, wherein the total sale amount is used for representing the sum of the sale amount of the commodity corresponding to the advertisement played by the advertisement player in a preset time period;
the second calculation module is used for calculating the ratio of the total sales amount counted by the second counting module corresponding to the advertisement to the number of the third users counted by the first counting module corresponding to the advertisement, and taking the ratio as the per-capita sales efficiency corresponding to the advertisement;
the second judging module is used for judging whether the per-person sales efficiency calculated by the second calculating module corresponding to the advertisement is greater than a preset per-person sales threshold, wherein the per-person sales threshold is an average value of per-person sales efficiencies corresponding to the advertisements in a preset time period;
the second reserving module is configured to reserve the advertisement in the advertisement library after the second determining module determines that the per-capita sales efficiency corresponding to the advertisement is greater than a preset per-capita sales threshold, so as to continue to play the advertisement through the advertisement player in a next advertisement playing period;
the second deleting module is configured to delete the advertisement from the advertisement library after the second determining module determines that the per-capita sales efficiency corresponding to the advertisement is less than or equal to a preset per-capita sales threshold;
and/or the first acquisition module comprises: the device comprises a collecting unit, a third judging unit, a third determining unit and a fourth determining unit;
the acquisition unit is used for acquiring the watching direction of the eyes of the user in the preset area by utilizing a preset camera device aiming at the current advertisement played by the advertisement player;
the third judging unit is used for judging whether the watching direction of the eyes of the user, which is acquired by the acquisition unit, is intersected with a screen display area when the advertisement is played by the advertising player;
the third determining unit is used for determining the user as a watching user after the third judging unit judges that the gazing direction of the eyes of the user intersects with the screen display area of the advertising machine;
the fourth determining unit is configured to count the number of all viewing users determined by the third determining unit when the advertisement player plays the advertisement, and determine the sum of the number of all viewing users as the second user number.
CN202010813408.6A 2020-08-13 2020-08-13 Advertisement audience rating based advertisement playing control method and device Active CN112055233B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202010813408.6A CN112055233B (en) 2020-08-13 2020-08-13 Advertisement audience rating based advertisement playing control method and device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202010813408.6A CN112055233B (en) 2020-08-13 2020-08-13 Advertisement audience rating based advertisement playing control method and device

Publications (2)

Publication Number Publication Date
CN112055233A CN112055233A (en) 2020-12-08
CN112055233B true CN112055233B (en) 2022-04-19

Family

ID=73601491

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202010813408.6A Active CN112055233B (en) 2020-08-13 2020-08-13 Advertisement audience rating based advertisement playing control method and device

Country Status (1)

Country Link
CN (1) CN112055233B (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112330376A (en) * 2021-01-05 2021-02-05 智道网联科技(北京)有限公司 Advertisement delivery method, advertisement delivery system, electronic device, and storage medium

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102147855A (en) * 2011-01-20 2011-08-10 叶尔肯·拜山 Method and device for counting outdoor advertisement audience rating
CN103187015A (en) * 2011-12-28 2013-07-03 昌曜科技股份有限公司 Interactive system for display device
CN103902973A (en) * 2014-03-21 2014-07-02 苏州爱芝信息科技有限公司 Electronic advertising board browsing quantity analytic statistic system and operation method thereof
CN109785008A (en) * 2019-01-30 2019-05-21 成都市好迪科技有限公司 A kind of advertisement design multimedia information system

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
IL150375A0 (en) * 1999-12-27 2002-12-01 Dentsu Inc Total advertisement managing system using advertisement portfolio model

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102147855A (en) * 2011-01-20 2011-08-10 叶尔肯·拜山 Method and device for counting outdoor advertisement audience rating
CN103187015A (en) * 2011-12-28 2013-07-03 昌曜科技股份有限公司 Interactive system for display device
CN103902973A (en) * 2014-03-21 2014-07-02 苏州爱芝信息科技有限公司 Electronic advertising board browsing quantity analytic statistic system and operation method thereof
CN109785008A (en) * 2019-01-30 2019-05-21 成都市好迪科技有限公司 A kind of advertisement design multimedia information system

Also Published As

Publication number Publication date
CN112055233A (en) 2020-12-08

Similar Documents

Publication Publication Date Title
US11556963B2 (en) Automated media analysis for sponsor valuation
US20240028573A1 (en) Event-related media management system
WO2016004859A1 (en) Method and device for video barrage display
CN109657100B (en) Video collection generation method and device, electronic equipment and storage medium
CN104581430B (en) Advertisement cut-in method and equipment in video playing
CN102193969B (en) System, method, and computer program product for custom stream generation
CN102630052B (en) Real time streaming-oriented television program recommendation system
JP2009510608A (en) Targeted ad
CN110225361A (en) Direct broadcasting room recommended method, storage medium, electronic equipment and system
CN108495153B (en) Multimedia content pushing method, device and system
CN108074114B (en) Method and device for providing virtual resource object
CN108764986A (en) A kind of commercial audience information processing method, apparatus and system
CN112055233B (en) Advertisement audience rating based advertisement playing control method and device
CN108471551A (en) Video main information display methods, device, system and medium based on main body identification
JP3327729B2 (en) Advertising terminal device
CN110312167A (en) A kind of method, intelligent terminal and storage medium calculating movie and television contents scoring
CN105872802A (en) Video playing method and device
CN104041063A (en) Method, platform, and system for manufacturing associated information library of video and for playing video
CN109003149A (en) A kind of barrage advertisement placement method and device
CN108769831A (en) The generation method and device of video advance notice
CN104899462B (en) Determine the method and device of the action value of information releasing position
EP2849102A1 (en) Display control method and device, and computer storage medium
CN110753252B (en) Method and device for controlling display and storage medium
US20140064707A1 (en) Scene scheduling system, scene scheduling method, and recording medium thereof
CN111737566A (en) Work sorting method, device and storage medium

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant