CN105407393A - Method and device for updating interaction information of interactive television program - Google Patents
Method and device for updating interaction information of interactive television program Download PDFInfo
- Publication number
- CN105407393A CN105407393A CN201510822556.3A CN201510822556A CN105407393A CN 105407393 A CN105407393 A CN 105407393A CN 201510822556 A CN201510822556 A CN 201510822556A CN 105407393 A CN105407393 A CN 105407393A
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- Prior art keywords
- interactive information
- interactive
- renewal
- image
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a method and a device for updating interaction information of an interactive television program, for updating interaction information and attracting a user to participate into interaction of the television program by using a mobile terminal. The method comprises the steps of: unloading the coverage image, including original interaction information, of the interaction television program; obtaining updated interaction information; generating the coverage image including the updated interaction information; and superposing the coverage image including the updated interaction information on the interactive television program. According to the method and the device, the interaction information to be updated is unloaded, the updated interaction information image is configured onto the content of the television video, the user watching the television video can obtain the updated interaction information in time, and thereby the user can utilize the mobile terminal to obtain the interaction information of the television video and is attracted to participate into the watching and interaction of the video played on the television during the video playing process of the television, thus improving the audience rating of the television program, and increasing participation interaction and visual experience of the user.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of method and device upgrading the interactive information of interactive TV program.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of the video that participates in televising are directions of Polarizations for Target Discrimination in Clutter, how to upgrade interactive information, to attract user to utilize mobile terminal to participate in the interaction of TV programme, it is a problem demanding prompt solution.
Summary of the invention
The invention provides a kind of method and the device that upgrade the interactive information of interactive TV program, in order to upgrade interactive information, utilize mobile terminal to participate in the interaction of TV programme to attract user.
The invention provides a kind of method upgrading the interactive information of interactive TV program, comprising: unload and described interactive TV program comprises covering of former interactive information add image; Obtain the interactive information upgraded; Generation comprises covering of the interactive information of renewal and adds image; Covering of the interactive information of described renewal is added imaging importing on described interactive TV program.
Wherein, described generation comprises covering of the interactive information of renewal and adds image, comprising: the interactive information for described renewal arranges carrying window.
Wherein, the described interactive information for described renewal also comprises: for described carrying window arranges decorative picture after arranging carrying window.
Wherein, described is, after described carrying window arranges decorative picture, also comprise: for the interactive information of described renewal arranges identification image.
Wherein, the described interactive information for described renewal also comprises: user terminal receives described identification image after arranging identification image; Resolve described identification image, obtain the interface information participating in the interactive information upgraded.
The present invention also provides a kind of device upgrading the interactive information of interactive TV program, comprising: Unload module, described interactive TV program comprises covering of former interactive information adds image for unloading; Acquisition module, for obtaining the interactive information of renewal; Generation module, adds image for generating the covering of interactive information comprising renewal; Laminating module, adds imaging importing to described interactive TV program for covering of the interactive information by described renewal.
Wherein, described generation module comprises: carrying windows units, for arranging carrying window for the interactive information of described renewal.
Wherein, also comprise: decorative picture unit, for arranging decorative picture for described carrying window.
Wherein, also comprise: identification image unit, for arranging identification image for the interactive information of described renewal.
Wherein, also comprise: receiving element, receive described identification image for user terminal; Resolution unit, for resolving described identification image, obtains the interface information participating in the interactive information upgraded.
The interactive information unloading of the present invention by being updated, and by the interactive information image configurations after renewal on television video content, the user of video of watching TV obtains the interactive information after renewal in time, so that user is in the process of televising video, utilize the interactive information of acquisition for mobile terminal television video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
A kind of schematic flow sheet upgrading the method for the interactive information of interactive TV program that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
A kind of theory structure schematic diagram upgrading the device of the interactive information of interactive TV program that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method upgrading the interactive information of interactive TV program, see Fig. 1, comprising:
S100 unloads and described interactive TV program comprises covering of former interactive information adds image;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
By interactive information is formed overlay image, and be superimposed upon on television video image by the overlay image be made up of interactive information, the layer due to overlay image is set to transparent, during superposition, can not cover in television video picture.
Therefore, when upgrading the interactive information of interactive TV program, the overlay image unloading that can will be made up of former interactive information, can realize deleting former interactive information at television video picture.
S200 obtains the interactive information upgraded;
Obtain the interactive information upgraded, the interactive information after renewal is replaced the former interactive information of television video picture.
S300 generation comprises covering of the interactive information of renewal and adds image;
Generate new overlay image by the interactive information upgraded, and be superimposed upon on television video image by new overlay image, the layer due to overlay image is set to transparent, during superposition, can not cover in television video picture.By being superimposed upon on television video image by new overlay image, realize the interactive information after former interactive information is updated to renewal by television video picture.
Covering of the interactive information of described renewal is added imaging importing on described interactive TV program by S400.
New overlay image is superimposed upon on television video image, covering of the interactive information of described renewal is added imaging importing on described interactive TV program.
Preferably, described generation comprises covering of the interactive information of renewal and adds image, comprising: the interactive information for described renewal arranges carrying window.
Preferably, the described interactive information for described renewal also comprises: for described carrying window arranges decorative picture after arranging carrying window.
Make the interactive information of renewal more eye-catching outstanding by decorative picture.
Preferably, described is, after described carrying window arranges decorative picture, also comprise: for the interactive information of described renewal arranges identification image.
The described interactive information for described renewal also comprises: user terminal receives described identification image after arranging identification image; Resolve described identification image, obtain the interface information participating in the interactive information upgraded.
By described identification image, by the Proprietary Information of identification image and interactive information, such as, the participation interface information of interactive information sets up corresponding relation, thus by processing identification image, such as, this image of scanning recognition can obtain participation interface information.
The interactive information unloading of the method that the embodiment of the present invention provides by being updated, and by the interactive information image configurations after renewal on television video content, the user of video of watching TV obtains the interactive information after renewal in time, so that user is in the process of televising video, utilize the interactive information of acquisition for mobile terminal television video, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The embodiment of the present invention also provides a kind of device upgrading the interactive information of interactive TV program, see Fig. 3, comprising: Unload module 31, described interactive TV program comprises covering of former interactive information adds image for unloading; Acquisition module 32, for obtaining the interactive information of renewal; Generation module 33, adds image for generating the covering of interactive information comprising renewal; Laminating module 34, adds imaging importing to described interactive TV program for covering of the interactive information by described renewal.
Preferably, generation module 33 comprises: carrying windows units, for arranging carrying window for the interactive information of described renewal.
Preferably, also comprise: decorative picture unit, for arranging decorative picture for described carrying window.
Preferably, also comprise: identification image unit, for arranging identification image for the interactive information of described renewal.
Preferably, also comprise: receiving element, receive described identification image for user terminal; Resolution unit, for resolving described identification image, obtains the interface information participating in the interactive information upgraded.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The interactive information unloading of the device that the embodiment of the present invention provides by being updated, and by the interactive information image configurations after renewal on television video content, the user of video of watching TV obtains the interactive information after renewal in time, so that user is in the process of televising video, utilize the interactive information of acquisition for mobile terminal television video, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form comprising there being the upper computer program implemented of the computer-usable storage medium of computer usable program code (including but not limited to magnetic disc store and optical memory etc.).
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. upgrade a method for the interactive information of interactive TV program, it is characterized in that, comprising:
Unload and described interactive TV program comprises covering of former interactive information add image;
Obtain the interactive information upgraded;
Generation comprises covering of the interactive information of renewal and adds image;
Covering of the interactive information of described renewal is added imaging importing on described interactive TV program.
2. the method for claim 1, is characterized in that, described generation comprises covering of the interactive information of renewal and adds image, comprising:
Interactive information for described renewal arranges carrying window.
3. method as claimed in claim 2, is characterized in that, the described interactive information for described renewal also comprises after arranging carrying window:
For described carrying window arranges decorative picture.
4. method as claimed in claim 3, is characterized in that, described is, after described carrying window arranges decorative picture, also comprise:
For the interactive information of described renewal arranges identification image.
5. method as claimed in claim 4, is characterized in that, the described interactive information for described renewal also comprises after arranging identification image:
User terminal receives described identification image;
Resolve described identification image, obtain the interface information participating in the interactive information upgraded.
6. upgrade a device for the interactive information of interactive TV program, it is characterized in that, comprising:
Unload module, described interactive TV program comprises covering of former interactive information adds image for unloading;
Acquisition module, for obtaining the interactive information of renewal;
Generation module, adds image for generating the covering of interactive information comprising renewal;
Laminating module, adds imaging importing to described interactive TV program for covering of the interactive information by described renewal.
7. device as claimed in claim 6, it is characterized in that, described generation module comprises:
Carrying windows units, for arranging carrying window for the interactive information of described renewal.
8. device as claimed in claim 7, is characterized in that, also comprise:
Decorative picture unit, for arranging decorative picture for described carrying window.
9. device as claimed in claim 8, is characterized in that, also comprise:
Identification image unit, for arranging identification image for the interactive information of described renewal.
10. device as claimed in claim 9, is characterized in that, also comprise:
Receiving element, receives described identification image for user terminal;
Resolution unit, for resolving described identification image, obtains the interface information participating in the interactive information upgraded.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510822556.3A CN105407393A (en) | 2015-11-24 | 2015-11-24 | Method and device for updating interaction information of interactive television program |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510822556.3A CN105407393A (en) | 2015-11-24 | 2015-11-24 | Method and device for updating interaction information of interactive television program |
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| Publication Number | Publication Date |
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| CN105407393A true CN105407393A (en) | 2016-03-16 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201510822556.3A Pending CN105407393A (en) | 2015-11-24 | 2015-11-24 | Method and device for updating interaction information of interactive television program |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113395530A (en) * | 2020-03-11 | 2021-09-14 | 上海佰贝科技发展股份有限公司 | Virtual AI pet television interaction method and system |
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| CN105007517A (en) * | 2015-07-27 | 2015-10-28 | 天脉聚源（北京）科技有限公司 | Method and device for generating interactive information of interactive television system |
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2015
- 2015-11-24 CN CN201510822556.3A patent/CN105407393A/en active Pending
Patent Citations (5)
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| CN102843599A (en) * | 2012-09-27 | 2012-12-26 | 北京导视互动网络技术有限公司 | Interaction method and system of television program |
| CN104113787A (en) * | 2014-05-29 | 2014-10-22 | 腾讯科技（深圳）有限公司 | Program-based commenting method, terminal, server, and program-based commenting system |
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Application publication date: 20160316 |