CN105072499A - TV program game quiz interaction method and device - Google Patents

TV program game quiz interaction method and device Download PDF

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Publication number
CN105072499A
CN105072499A CN201510454907.XA CN201510454907A CN105072499A CN 105072499 A CN105072499 A CN 105072499A CN 201510454907 A CN201510454907 A CN 201510454907A CN 105072499 A CN105072499 A CN 105072499A
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CN
China
Prior art keywords
described
tv programme
match
guess
interactive
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CN201510454907.XA
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Chinese (zh)
Inventor
呼伦夫
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天脉聚源(北京)科技有限公司
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Priority to CN201510454907.XA priority Critical patent/CN105072499A/en
Publication of CN105072499A publication Critical patent/CN105072499A/en

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting

Abstract

The present invention discloses a TV program game quiz interaction method and a device, belonging to the field of communication. The method comprises a step of analyzing the content of a TV program and generating game quiz interaction information related to the TV program and a game quiz interaction interface corresponding to the game quiz interaction information, and a step of loading the game quiz interaction information into the TV program for displaying in the process of playing the TV program and pushing the game quiz interaction interface to a terminal. The device comprises a generation module and an interaction module. According to the TV program game quiz interaction method and the device, the combination of the TV program and terminal interaction is realized, the interest of the TV program is improved, the decrease of a program audience rating caused by the operation of a smart phone by a user is avoided, and the user experience is improved.

Description

The method and apparatus that TV programme match guess is interactive

Technical field

The present invention relates to the communications field, the method and apparatus that particularly a kind of TV programme match guess is interactive.

Background technology

TV programme refers to the works that TV station is propagated by the signal being loaded with sound and image.It is not only the base unit of TV broadcast, and the mechanism that Ye Shi TV station or society produce TV shows is the audio-video work broadcasting, exchange and sell Gong the people perception of a certain complete content of expression made, understanding and appreciation.Along with the development of TV programme, program category becomes increasingly complex various.At present, the type of TV programme roughly comprises: news controlling, finance and economic program, sport category program, entertainment class program, life kind program, talk shows, military class program, educational program, scientific and technological class program, juvenile's program, old program and advertising programme etc.

Before smart mobile phone does not occur, the spectators colony of TV programme is still very huge.But, along with the appearance of smart mobile phone, and the advantage such as smart mobile phone has easy to use, and interactivity is strong, the spectators of TV programme are shunted by the user of smart mobile phone more and more.Some spectators attract by application various on smart mobile phone, select abandon watch TV programme.Even some spectators is in the process of viewing TV programme, turns and goes to carry out interaction to the column executable operations of real-time interactive on smart mobile phone, thus greatly have impact on the audience ratings of TV programme.Therefore, how avoiding causing TV program audience rating to decline due to user operation smart mobile phone is also a problem demanding prompt solution.

Summary of the invention

In view of this, the invention provides the method and apparatus that a kind of TV programme match guess is interactive, realize the combination of TV programme and terminal interaction, improve the interest of TV programme, improve Consumer's Experience.Described technical scheme is as follows:

First aspect, the invention provides the method that a kind of TV programme match guess is interactive, described method comprises:

Analyze the content of TV programme, generate the match relevant with described TV programme and to guess interactive information and guessing interactive interface with described match corresponding to interactive information of guessing of competing;

In the process playing described TV programme, described match guess interactive information is loaded in described TV programme and shows, and push described match guess interactive interface to terminal.

Wherein, the described generation match relevant with described TV programme is guessed interactive information, comprising:

Generate the match relevant with described TV programme to guess animation, the current number of users participating in match guess of display in real time in described match guess animation.

Wherein, in the described process playing described TV programme, described match guess interactive information being loaded in described TV programme and showing, comprising:

In advance interactive window is set in the broadcast picture of described TV programme;

In the process playing described TV programme, described match guess interactive information is carried in described interactive window and shows.

Wherein, in the described process playing described TV programme, described match guess interactive information being loaded in described TV programme and showing, comprising:

In the process playing described TV programme, start described match guess interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.

Wherein, described propelling movement described match guess interactive interface, to terminal, comprising:

When monitoring described terminal and performing assigned operation to described match guess interactive information, or when duration is specified in the time arrival that described match guess interactive information is shown and described terminal does not perform any operation, described match guess interactive interface is pushed to described terminal.

Wherein, described method also comprises:

Receive described terminal user of sending on described match guess interactive interface to participate in competing the order of guess, when end of match, the result whether described user guesses right is pushed to described terminal.

Second aspect, present invention also offers the device that a kind of TV programme match guess is interactive, described device comprises:

Generation module, for analyzing the content of TV programme, generating the match relevant with described TV programme and to guess interactive information and guessing interactive interface with described match corresponding to interactive information of guessing of competing;

Interactive module, in the process playing described TV programme, is loaded on described match guess interactive information in described TV programme and shows, and push described match guess interactive interface to terminal.

Wherein, described generation module comprises:

Generation unit, to guess animation for generating the match relevant with described TV programme, the current number of users participating in match guess of display in real time in described match guess animation.

Wherein, described interactive module comprises:

Setting unit, for arranging interactive window in advance in the broadcast picture of described TV programme;

Loading unit, in the process playing described TV programme, is carried in described match guess interactive information in described interactive window and shows.

Wherein, described interactive module is used for:

In the process playing described TV programme, start described match guess interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.

Wherein, described interactive module comprises:

Push unit, for when monitoring described terminal and performing assigned operation to described match guess interactive information, or when duration is specified in the time arrival that described match guess interactive information is shown and described terminal does not perform any operation, described match guess interactive interface is pushed to described terminal.

Wherein, described interactive module also for:

Receive described terminal user of sending on described match guess interactive interface to participate in competing the order of guess, when end of match, the result whether described user guesses right is pushed to described terminal.

The beneficial effect that technical scheme provided by the invention is brought is: analyze the content of TV programme, generates the match relevant with described TV programme and to guess interactive information and guessing interactive interface with described match corresponding to interactive information of guessing of competing; In the process playing described TV programme, described match guess interactive information is loaded in described TV programme and shows, and push described match guess interactive interface to terminal, described match guess interactive interface is used for the match guess interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.

Accompanying drawing explanation

In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.

Fig. 1 is the method flow diagram of a kind of TV programme match guess interaction that one embodiment of the invention provides;

Fig. 2 is the method flow diagram of a kind of TV programme match guess interaction that another embodiment of the present invention provides;

Fig. 3 is the schematic diagram of the TV programme loading match guess interactive information that another embodiment of the present invention provides;

Fig. 4 is the structure drawing of device of a kind of TV programme match guess interaction that another embodiment of the present invention provides.

Embodiment

For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.

See Fig. 1, one embodiment of the invention provides the interactive method of a kind of TV programme match guess, comprising:

101: analyze the content of TV programme, generate the match relevant with this TV programme and to guess interactive information and guessing interactive interface with this match match corresponding to interactive information of guessing;

In the present embodiment, match guess interactive information refers to and is supplied to user by TV programme, participates in the interactive information of TV programme match guess for user.This match guess interactive information can be picture or video, in order to promote bandwagon effect, preferably adopts video cartoon.

102: in the process playing this TV programme, this match guess interactive information is loaded in this TV programme and shows, and push this match guess interactive interface to terminal.

Wherein, described match guess interactive interface is used for being presented in the terminal of user, comprising the match quiz information relevant with this TV programme, user can perform corresponding operation on this match guess interactive interface, thus participates in the match guess activity of this TV programme.In the present embodiment, the content of match guess interactive interface does not specifically limit, and as the guess about football results, input frame can be provided to user, and the score that oneself guesses by user inputs in this input frame, thus completes the guess participating in result of the match.

In the present embodiment, optionally, generate the match relevant with this TV programme and to guess interactive information, comprising:

Generate the match relevant with this TV programme to guess animation, the current number of users participating in match guess of display in real time in this match guess animation.

In the present embodiment, optionally, in the process playing this TV programme, this match guess interactive information is loaded in this TV programme and shows, comprising:

In advance interactive window is set in the broadcast picture of this TV programme;

In the process playing this TV programme, this match guess interactive information is carried in this interactive window and shows.

In the present embodiment, optionally, in the process playing this TV programme, this match guess interactive information is loaded in this TV programme and shows, comprising:

In the process playing this TV programme, start this match guess interactive information to be loaded in this TV programme to show, until the duration of specifying terminates according to the preassigned moment.

In the present embodiment, optionally, push this match guess interactive interface to terminal, comprising:

When monitoring this terminal and performing assigned operation to this match guess interactive information, when the time maybe shown when this match guess interactive information arrives and specifies duration and this terminal not perform any operation, this match guess interactive interface is pushed to this terminal.

In the present embodiment, optionally, said method also comprises:

Receive this terminal user of sending on this match guess interactive interface to participate in competing the order of guess, when end of match, the result whether this user guesses right is pushed to this terminal.

The said method that the present embodiment provides, by analyzing the content of TV programme, generating the match relevant with described TV programme and to guess interactive information and guessing interactive interface with described match corresponding to interactive information of guessing of competing; In the process playing described TV programme, described match guess interactive information is loaded in described TV programme and shows, and push described match guess interactive interface to terminal, described match guess interactive interface is used for the match guess interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.

See Fig. 2, another embodiment of the present invention provides a kind of method generating match guess interactive information, comprising:

201: analyze the content of TV programme, generates the match relevant with this TV programme and guess animation, this match guess animation is used for competing the number of users of guessing playing the current participation of display in real time in TV programme process;

The duration of described match guess animation can be arranged as required, and length is not limit, but watches TV programme to not affect user, arranges duration shorter as far as possible, as 10 seconds, 15 seconds or 20 seconds etc.

202: to generate and this match match corresponding to interactive information of guessing is guessed interactive interface;

203: in advance interactive window is set in the broadcast picture of this TV programme;

In the present embodiment, optionally, this step specifically comprises the following steps:

Obtain the position fixedly taken in the broadcast picture of TV programme in advance;

In the position except the position that this fixedly takies, an optional region is set to interactive window.

Wherein, the position fixedly taken typically refers in TV programme the fixed position showing some mark or information, include but not limited to: the station symbol of the position display TV station in the upper left corner, the position display in the upper right corner is live or the mark such as playback, below usual roll display real time information in strip position etc., the present embodiment is not specifically limited this.

In the present embodiment, optionally, a described optional region is set to interactive window and can be specially: an optional region is set to interactive window according to the size and shape of specifying.

Usually, the position of interactive window is in the edge of broadcasting pictures, and the size of interactive window is as far as possible little, to avoid impacting broadcasting pictures.Such as, interactive window is on the left side of screen or the right, and close with the station symbol size of TV station etc.The shape of interactive window does not limit, as can be square or circular etc.

204: in the process playing this TV programme, this match guess interactive information is carried in this interactive window and shows;

In the present embodiment, optionally, this step can specifically comprise:

In the process playing this TV programme, start this match guess interactive information to be loaded in this interactive window to show, until the duration of specifying terminates according to the preassigned moment.

205: when monitoring this terminal and performing assigned operation to this match guess interactive information, when the time maybe shown when this match guess interactive information arrives and specifies duration and this terminal not perform any operation, this match guess interactive interface is pushed to this terminal.

Wherein, described assigned operation can be arranged as required, includes but not limited to: shake operation or Quick Response Code scan operation etc.Describedly shake operation and refer to that user uses terminal in certain distance facing to the operation of shake terminal that the match guess interactive information in the broadcast picture of TV programme performs, this shakes operation and is equivalent to triggering terminal sends request instruction from match guess interactive interface to TV programme, then the equipment of TV transmission programme signal can detect this instruction.Described Quick Response Code scan operation refers to that user uses terminal in certain distance, carry out the operation scanned facing to the Quick Response Code in the broadcast picture of TV programme.This Quick Response Code scan operation is equivalent to triggering terminal sends request instruction from match guess interactive interface to TV programme, then the equipment of TV transmission programme signal can detect this instruction.

206: receive this terminal user of sending on this match guess interactive interface and to participate in competing the order of guess, when end of match, the result whether this user guesses right is pushed to this terminal.

Wherein, terminal can trigger in several ways and send the order that user participates in match guess, includes but not limited to: result of the match inputting guess etc. on match guess interactive interface.

Wherein, the result whether user guesses right can include but not limited to: if user guesses right, then can send winnings information, if user does not guess right, can send encouragement information etc., the present embodiment is not specifically limited this.

Such as, see Fig. 3, it is the schematic diagram of the TV programme loading match guess interactive information that another embodiment of the present invention provides.Wherein, this TV programme is the programme televised live of sports tournament, and broadcasting pictures is ongoing football match.A circular interactive window is shown below the station symbol of the left side TV station of screen.In this interactive window, the interactive information of display is the result of the match guess of two competing teams, and two, left and right icon represents two competing teams.The duration of this interactive information is 15 seconds, and user can obtain interactive interface by shaking operation in 15 seconds, thus to result of the match guess, at the end of 15 seconds, interactive information will disappear from broadcasting pictures, and user can continue to come to matches.When end of match, the result whether user guesses right can be pushed to this terminal.

The said method that the present embodiment provides, by analyzing the content of TV programme, generating the match relevant with described TV programme and to guess interactive information and guessing interactive interface with described match corresponding to interactive information of guessing of competing; In the process playing described TV programme, described match guess interactive information is loaded in described TV programme and shows, and push described match guess interactive interface to terminal, described match guess interactive interface is used for the match guess interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.

See Fig. 4, another embodiment of the present invention provides the interactive device of a kind of TV programme match guess, comprising:

Generation module 301, for analyzing the content of TV programme, generating the match relevant with this TV programme and to guess interactive information and guessing interactive interface with this match match corresponding to interactive information of guessing;

Interactive module 302, in the process playing this TV programme, is loaded on this match guess interactive information in this TV programme and shows, and push this match guess interactive interface to terminal.

In the present embodiment, optionally, generation module comprises:

Generation unit, to guess animation for generating the match relevant with this TV programme, the current number of users participating in match guess of display in real time in this match guess animation.

In the present embodiment, optionally, interactive module comprises:

Setting unit, for arranging interactive window in advance in the broadcast picture of this TV programme;

Loading unit, in the process playing this TV programme, is carried in this match guess interactive information in this interactive window and shows.

In the present embodiment, optionally, interactive module is used for:

In the process playing this TV programme, start this match guess interactive information to be loaded in this TV programme to show, until the duration of specifying terminates according to the preassigned moment.

In the present embodiment, optionally, interactive module comprises:

Push unit, for when monitoring this terminal and performing assigned operation to this match guess interactive information, maybe when the time of this match guess interactive information displaying arrives appointment duration and this terminal does not perform any operation, this match guess interactive interface is pushed to this terminal.

In the present embodiment, optionally, interactive module also for:

Receive this terminal user of sending on this match guess interactive interface to participate in competing the order of guess, when end of match, the result whether this user guesses right is pushed to this terminal.

The said apparatus that the present embodiment provides can perform the method provided in above-mentioned either method embodiment, and detailed process is shown in the description in embodiment of the method, does not repeat herein.

The said apparatus that the present embodiment provides, by analyzing the content of TV programme, generating the match relevant with described TV programme and to guess interactive information and guessing interactive interface with described match corresponding to interactive information of guessing of competing; In the process playing described TV programme, described match guess interactive information is loaded in described TV programme and shows, and push described match guess interactive interface to terminal, described match guess interactive interface is used for the match guess interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.

One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.

The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (10)

1. the method that TV programme match guess is interactive, it is characterized in that, described method comprises:
Analyze the content of TV programme, generate the match relevant with described TV programme and to guess interactive information and guessing interactive interface with described match corresponding to interactive information of guessing of competing;
In the process playing described TV programme, described match guess interactive information is loaded in described TV programme and shows, and push described match guess interactive interface to terminal.
2. method according to claim 1, is characterized in that, the described generation match relevant with described TV programme is guessed interactive information, comprising:
Generate the match relevant with described TV programme to guess animation, the current number of users participating in match guess of display in real time in described match guess animation.
3. method according to claim 1, is characterized in that, in the described process playing described TV programme, being loaded in described TV programme by described match guess interactive information and showing, comprising:
In advance interactive window is set in the broadcast picture of described TV programme;
In the process playing described TV programme, described match guess interactive information is carried in described interactive window and shows.
4. method according to claim 1, is characterized in that, in the described process playing described TV programme, being loaded in described TV programme by described match guess interactive information and showing, comprising:
In the process playing described TV programme, start described match guess interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.
5. method according to claim 1, is characterized in that, described propelling movement described match guess interactive interface, to terminal, comprising:
When monitoring described terminal and performing assigned operation to described match guess interactive information, or when duration is specified in the time arrival that described match guess interactive information is shown and described terminal does not perform any operation, described match guess interactive interface is pushed to described terminal.
6. the device that TV programme match guess is interactive, it is characterized in that, described device comprises:
Generation module, for analyzing the content of TV programme, generating the match relevant with described TV programme and to guess interactive information and guessing interactive interface with described match corresponding to interactive information of guessing of competing;
Interactive module, in the process playing described TV programme, is loaded on described match guess interactive information in described TV programme and shows, and push described match guess interactive interface to terminal.
7. device according to claim 6, is characterized in that, described generation module comprises:
Generation unit, to guess animation for generating the match relevant with described TV programme, the current number of users participating in match guess of display in real time in described match guess animation.
8. device according to claim 6, is characterized in that, described interactive module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of described TV programme;
Loading unit, in the process playing described TV programme, is carried in described match guess interactive information in described interactive window and shows.
9. device according to claim 6, is characterized in that, described interactive module is used for:
In the process playing described TV programme, start described match guess interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.
10. device according to claim 6, is characterized in that, described interactive module comprises:
Push unit, for when monitoring described terminal and performing assigned operation to described match guess interactive information, or when duration is specified in the time arrival that described match guess interactive information is shown and described terminal does not perform any operation, described match guess interactive interface is pushed to described terminal.
CN201510454907.XA 2015-07-29 2015-07-29 TV program game quiz interaction method and device CN105072499A (en)

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CN105407392A (en) * 2015-11-24 2016-03-16 天脉聚源(北京)科技有限公司 Method and device for pushing interactive information for interactive television system
CN105407393A (en) * 2015-11-24 2016-03-16 天脉聚源(北京)科技有限公司 Method and device for updating interaction information of interactive television program
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CN105611411A (en) * 2015-12-20 2016-05-25 天脉聚源(北京)科技有限公司 Method and device for displaying audience guess scores
CN105592365A (en) * 2015-12-20 2016-05-18 天脉聚源(北京)科技有限公司 Method and device for displaying guest-predicted scores
CN105611419A (en) * 2015-12-20 2016-05-25 天脉聚源(北京)科技有限公司 Method and device for displaying audience guess scores
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Application publication date: 20151118