CN105007536A - Method and device for surveying guessing and interaction of television programs - Google Patents
Method and device for surveying guessing and interaction of television programs Download PDFInfo
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- CN105007536A CN105007536A CN201510455717.XA CN201510455717A CN105007536A CN 105007536 A CN105007536 A CN 105007536A CN 201510455717 A CN201510455717 A CN 201510455717A CN 105007536 A CN105007536 A CN 105007536A
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- 238000000034 method Methods 0.000 title claims abstract description 59
- 230000003993 interaction Effects 0.000 title abstract description 22
- 230000002452 interceptive effect Effects 0.000 claims description 164
- 238000011835 investigation Methods 0.000 claims description 162
- 230000008569 process Effects 0.000 claims description 33
- 238000012544 monitoring process Methods 0.000 claims description 7
- 230000007423 decrease Effects 0.000 description 5
- 230000004044 response Effects 0.000 description 4
- 230000008901 benefit Effects 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 230000003116 impacting effect Effects 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000000366 juvenile effect Effects 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 230000008447 perception Effects 0.000 description 1
- 230000000644 propagated effect Effects 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43637—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47205—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- Computer Networks & Wireless Communication (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and a device for surveying guessing and interaction of television programs, belonging to the field of communication. The method comprises the steps of analyzing contents of the television programs, and generating guessing and interaction surveying information related to the television programs and a guessing and interaction surveying interface corresponding to the guessing and interaction surveying information; and in broadcasting of the television programs, uploading the guessing and interaction surveying information to the television programs to display, and pushing the guessing and interaction surveying interface to a terminal. The device comprises a generation module and an interaction module. Through adoption of the method and device, combination of the television programs and terminal interaction is realized, so that the interest of the television programs is increased, reduction of television program audience rating caused by user operation on the cellphone is prevented, and the user experience is improved.
Description
Technical field
The present invention relates to the communications field, the method and apparatus that particularly a kind of TV programme investigation guess is interactive.
Background technology
TV programme refers to the works that TV station is propagated by the signal being loaded with sound and image.It is not only the base unit of TV broadcast, and the mechanism that Ye Shi TV station or society produce TV shows is the audio-video work broadcasting, exchange and sell Gong the people perception of a certain complete content of expression made, understanding and appreciation.Along with the development of TV programme, program category becomes increasingly complex various.At present, the type of TV programme roughly comprises: news controlling, finance and economic program, sport category program, entertainment class program, life kind program, talk shows, military class program, educational program, scientific and technological class program, juvenile's program, old program and advertising programme etc.
Before smart mobile phone does not occur, the spectators colony of TV programme is still very huge.But, along with the appearance of smart mobile phone, and the advantage such as smart mobile phone has easy to use, and interactivity is strong, the spectators of TV programme are shunted by the user of smart mobile phone more and more.Some spectators attract by application various on smart mobile phone, select abandon watch TV programme.Even some spectators is in the process of viewing TV programme, turns and goes to carry out interaction to the column executable operations of real-time interactive on smart mobile phone, thus greatly have impact on the audience ratings of TV programme.Therefore, how avoiding causing TV program audience rating to decline due to user operation smart mobile phone is also a problem demanding prompt solution.
Summary of the invention
In view of this, the invention provides the method and apparatus that a kind of TV programme investigation guess is interactive, realize the combination of TV programme and terminal interaction, improve the interest of TV programme, improve Consumer's Experience.Described technical scheme is as follows:
First aspect, the invention provides the method that a kind of TV programme investigation guess is interactive, described method comprises:
Analyze the content of TV programme, generate the investigation relevant with described TV programme and to guess interactive information and investigate investigation corresponding to interactive information of guessing to guess interactive interface with described;
In the process playing described TV programme, described investigation guess interactive information is loaded in described TV programme and shows, and push described investigation guess interactive interface to terminal.
Wherein, the described generation investigation relevant with described TV programme is guessed interactive information, comprising:
Generate the investigation relevant with described TV programme to guess animation, the current number of users participating in investigation guess of display in real time in described investigation guess animation.
Wherein, in the described process playing described TV programme, described investigation guess interactive information being loaded in described TV programme and showing, comprising:
In advance interactive window is set in the broadcast picture of described TV programme;
In the process playing described TV programme, described investigation guess interactive information is carried in described interactive window and shows.
Wherein, in the described process playing described TV programme, described investigation guess interactive information being loaded in described TV programme and showing, comprising:
In the process playing described TV programme, start described investigation guess interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.
Wherein, described propelling movement described investigation guess interactive interface, to terminal, comprising:
When monitoring described terminal and performing assigned operation to described investigation guess interactive information, or when duration is specified in the time arrival that described investigation guess interactive information is shown and described terminal does not perform any operation, described investigation guess interactive interface is pushed to described terminal.
Wherein, described method also comprises:
Receive described terminal and investigate described the order that the user that guess interactive interface sends participates in investigating guess, at the end of investigation, investigation result is pushed to described terminal.
Second aspect, present invention also offers the device that a kind of TV programme investigation guess is interactive, described device comprises:
Generation module, for analyzing the content of TV programme, generating the investigation relevant with described TV programme and to guess interactive information and investigate investigation corresponding to interactive information of guessing to guess interactive interface with described;
Interactive module, in the process playing described TV programme, is loaded on described investigation guess interactive information in described TV programme and shows, and push described investigation guess interactive interface to terminal.
Wherein, described generation module comprises:
Generation unit, to guess animation for generating the investigation relevant with described TV programme, the current number of users participating in investigation guess of display in real time in described investigation guess animation.
Wherein, described interactive module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of described TV programme;
Loading unit, in the process playing described TV programme, is carried in described investigation guess interactive information in described interactive window and shows.
Wherein, described interactive module is used for:
In the process playing described TV programme, start described investigation guess interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.
Wherein, described interactive module comprises:
Push unit, for when monitoring described terminal and performing assigned operation to described investigation guess interactive information, or when duration is specified in the time arrival that described investigation guess interactive information is shown and described terminal does not perform any operation, described investigation guess interactive interface is pushed to described terminal.
Wherein, described interactive module also for:
Receive described terminal and investigate described the order that the user that guess interactive interface sends participates in investigating guess, at the end of investigation, investigation result is pushed to described terminal.
The beneficial effect that technical scheme provided by the invention is brought is: analyze the content of TV programme, generates the investigation relevant with described TV programme and to guess interactive information and investigate investigation corresponding to interactive information of guessing to guess interactive interface with described; In the process playing described TV programme, described investigation guess interactive information is loaded in described TV programme and shows, and push described investigation guess interactive interface to terminal, described investigation guess interactive interface is used for the investigation guess interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the method flow diagram of a kind of TV programme investigation guess interaction that one embodiment of the invention provides;
Fig. 2 is the method flow diagram of a kind of TV programme investigation guess interaction that another embodiment of the present invention provides;
Fig. 3 is the structure drawing of device of a kind of TV programme investigation guess interaction that another embodiment of the present invention provides.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.
See Fig. 1, one embodiment of the invention provides the interactive method of a kind of TV programme investigation guess, comprising:
101: analyze the content of TV programme, generate the investigation relevant with this TV programme and to guess interactive information and guessing interactive interface with this investigation investigation corresponding to interactive information of guessing;
In the present embodiment, investigation guess interactive information refers to and is supplied to user by TV programme, participates in the interactive information of TV programme investigation guess for user.This investigation guess interactive information can be picture or video, in order to promote bandwagon effect, preferably adopts video cartoon.
102: in the process playing this TV programme, this investigation guess interactive information is loaded in this TV programme and shows, and push this investigation guess interactive interface to terminal.
Wherein, described investigation guess interactive interface is used for being presented in the terminal of user, comprising the investigation quiz information relevant with this TV programme, user can perform corresponding operation on this investigation guess interactive interface, thus participates in the investigation guess activity of this TV programme.In the present embodiment, the content of investigation guess interactive interface does not specifically limit, as the guess of the investigation result about a certain product quality, " up-to-standard " and " off quality " two buttons can be provided to user, user clicks corresponding button according to the result that oneself is guessed, thus completes participation investigation guess.
In the present embodiment, optionally, generate the investigation relevant with this TV programme and to guess interactive information, comprising:
Generate the investigation relevant with this TV programme to guess animation, the current number of users participating in investigation guess of display in real time in this investigation guess animation.
In the present embodiment, optionally, in the process playing this TV programme, this investigation guess interactive information is loaded in this TV programme and shows, comprising:
In advance interactive window is set in the broadcast picture of this TV programme;
In the process playing this TV programme, this investigation guess interactive information is carried in this interactive window and shows.
In the present embodiment, optionally, in the process playing this TV programme, this investigation guess interactive information is loaded in this TV programme and shows, comprising:
In the process playing this TV programme, start this investigation guess interactive information to be loaded in this TV programme to show, until the duration of specifying terminates according to the preassigned moment.
In the present embodiment, optionally, push this investigation guess interactive interface to terminal, comprising:
When monitoring this terminal and performing assigned operation to this investigation guess interactive information, when the time maybe shown when this investigation guess interactive information arrives and specifies duration and this terminal not perform any operation, this investigation guess interactive interface is pushed to this terminal.
In the present embodiment, optionally, said method also comprises:
Receive this terminal user of sending on this investigation guess interactive interface and participate in investigating the order of guess, at the end of investigation, investigation result is pushed to this terminal.
The said method that the present embodiment provides, by analyzing the content of TV programme, generating the investigation relevant with described TV programme and to guess interactive information and investigate investigation corresponding to interactive information of guessing to guess interactive interface with described; In the process playing described TV programme, described investigation guess interactive information is loaded in described TV programme and shows, and push described investigation guess interactive interface to terminal, described investigation guess interactive interface is used for the investigation guess interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.
See Fig. 2, another embodiment of the present invention provides a kind of method generating investigation guess interactive information, comprising:
201: analyze the content of TV programme, generates the investigation relevant with this TV programme and guess animation, this investigation guess animation is used for playing the number of users that in TV programme process, the current participation investigation of display is in real time guessed;
The duration of described investigation guess animation can be arranged as required, and length is not limit, but watches TV programme to not affect user, arranges duration shorter as far as possible, as 10 seconds, 15 seconds or 20 seconds etc.
202: to generate and this investigation investigation corresponding to interactive information of guessing is guessed interactive interface;
203: in advance interactive window is set in the broadcast picture of this TV programme;
In the present embodiment, optionally, this step specifically comprises the following steps:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the position that this fixedly takies, an optional region is set to interactive window.
Wherein, the position fixedly taken typically refers in TV programme the fixed position showing some mark or information, include but not limited to: the station symbol of the position display TV station in the upper left corner, the position display in the upper right corner is live or the mark such as playback, below usual roll display real time information in strip position etc., the present embodiment is not specifically limited this.
In the present embodiment, optionally, a described optional region is set to interactive window and can be specially: an optional region is set to interactive window according to the size and shape of specifying.
Usually, the position of interactive window is in the edge of broadcasting pictures, and the size of interactive window is as far as possible little, to avoid impacting broadcasting pictures.Such as, interactive window is on the left side of screen or the right, and close with the station symbol size of TV station etc.The shape of interactive window does not limit, as can be square or circular etc.
204: in the process playing this TV programme, this investigation guess interactive information is carried in this interactive window and shows;
In the present embodiment, optionally, this step can specifically comprise:
In the process playing this TV programme, start this investigation guess interactive information to be loaded in this interactive window to show, until the duration of specifying terminates according to the preassigned moment.
205: when monitoring this terminal and performing assigned operation to this investigation guess interactive information, when the time maybe shown when this investigation guess interactive information arrives and specifies duration and this terminal not perform any operation, this investigation guess interactive interface is pushed to this terminal;
Wherein, described assigned operation can be arranged as required, includes but not limited to: shake operation or Quick Response Code scan operation etc.Describedly shake operation and refer to that user uses terminal in certain distance facing to the operation of shake terminal that the investigation guess interactive information in the broadcast picture of TV programme performs, this shakes operation and is equivalent to triggering terminal sends request instruction from investigation guess interactive interface to TV programme, then the equipment of TV transmission programme signal can detect this instruction.Described Quick Response Code scan operation refers to that user uses terminal in certain distance, carry out the operation scanned facing to the Quick Response Code in the broadcast picture of TV programme.This Quick Response Code scan operation is equivalent to triggering terminal sends request instruction from investigation guess interactive interface to TV programme, then the equipment of TV transmission programme signal can detect this instruction.
206: receive this terminal user of sending on this investigation guess interactive interface and participate in investigating the order of guess, at the end of investigation, investigation result is pushed to this terminal.
Wherein, described investigation result can include but not limited to: about the legitimate reading of investigation content, and whether the result of user's conjecture is correct etc., and the present embodiment is not specifically limited this.
The said method that the present embodiment provides, by analyzing the content of TV programme, generating the investigation relevant with described TV programme and to guess interactive information and investigate investigation corresponding to interactive information of guessing to guess interactive interface with described; In the process playing described TV programme, described investigation guess interactive information is loaded in described TV programme and shows, and push described investigation guess interactive interface to terminal, described investigation guess interactive interface is used for the investigation guess interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.
See Fig. 3, another embodiment of the present invention provides the interactive device of a kind of TV programme investigation guess, comprising:
Generation module 301, for analyzing the content of TV programme, generating the investigation relevant with this TV programme and to guess interactive information and guessing interactive interface with this investigation investigation corresponding to interactive information of guessing;
Interactive module 302, in the process playing this TV programme, is loaded on this investigation guess interactive information in this TV programme and shows, and push this investigation guess interactive interface to terminal.
In the present embodiment, optionally, generation module comprises:
Generation unit, to guess animation for generating the investigation relevant with this TV programme, the current number of users participating in investigation guess of display in real time in this investigation guess animation.
In the present embodiment, optionally, interactive module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of this TV programme;
Loading unit, in the process playing this TV programme, is carried in this investigation guess interactive information in this interactive window and shows.
In the present embodiment, optionally, interactive module is used for:
In the process playing this TV programme, start this investigation guess interactive information to be loaded in this TV programme to show, until the duration of specifying terminates according to the preassigned moment.
In the present embodiment, optionally, interactive module comprises:
Push unit, for when monitoring this terminal and performing assigned operation to this investigation guess interactive information, maybe when the time of this investigation guess interactive information displaying arrives appointment duration and this terminal does not perform any operation, this investigation guess interactive interface is pushed to this terminal.
In the present embodiment, optionally, interactive module also for:
Receive this terminal user of sending on this investigation guess interactive interface and participate in investigating the order of guess, at the end of investigation, investigation result is pushed to this terminal.
The said apparatus that the present embodiment provides can perform the method provided in above-mentioned either method embodiment, and detailed process is shown in the description in embodiment of the method, does not repeat herein.
The said apparatus that the present embodiment provides, by analyzing the content of TV programme, generating the investigation relevant with described TV programme and to guess interactive information and investigate investigation corresponding to interactive information of guessing to guess interactive interface with described; In the process playing described TV programme, described investigation guess interactive information is loaded in described TV programme and shows, and push described investigation guess interactive interface to terminal, described investigation guess interactive interface is used for the investigation guess interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. the method that TV programme investigation guess is interactive, it is characterized in that, described method comprises:
Analyze the content of TV programme, generate the investigation relevant with described TV programme and to guess interactive information and investigate investigation corresponding to interactive information of guessing to guess interactive interface with described;
In the process playing described TV programme, described investigation guess interactive information is loaded in described TV programme and shows, and push described investigation guess interactive interface to terminal.
2. method according to claim 1, is characterized in that, the described generation investigation relevant with described TV programme is guessed interactive information, comprising:
Generate the investigation relevant with described TV programme to guess animation, the current number of users participating in investigation guess of display in real time in described investigation guess animation.
3. method according to claim 1, is characterized in that, in the described process playing described TV programme, being loaded in described TV programme by described investigation guess interactive information and showing, comprising:
In advance interactive window is set in the broadcast picture of described TV programme;
In the process playing described TV programme, described investigation guess interactive information is carried in described interactive window and shows.
4. method according to claim 1, is characterized in that, in the described process playing described TV programme, being loaded in described TV programme by described investigation guess interactive information and showing, comprising:
In the process playing described TV programme, start described investigation guess interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.
5. method according to claim 1, is characterized in that, described propelling movement described investigation guess interactive interface, to terminal, comprising:
When monitoring described terminal and performing assigned operation to described investigation guess interactive information, or when duration is specified in the time arrival that described investigation guess interactive information is shown and described terminal does not perform any operation, described investigation guess interactive interface is pushed to described terminal.
6. the device that TV programme investigation guess is interactive, it is characterized in that, described device comprises:
Generation module, for analyzing the content of TV programme, generating the investigation relevant with described TV programme and to guess interactive information and investigate investigation corresponding to interactive information of guessing to guess interactive interface with described;
Interactive module, in the process playing described TV programme, is loaded on described investigation guess interactive information in described TV programme and shows, and push described investigation guess interactive interface to terminal.
7. device according to claim 6, is characterized in that, described generation module comprises:
Generation unit, to guess animation for generating the investigation relevant with described TV programme, the current number of users participating in investigation guess of display in real time in described investigation guess animation.
8. device according to claim 6, is characterized in that, described interactive module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of described TV programme;
Loading unit, in the process playing described TV programme, is carried in described investigation guess interactive information in described interactive window and shows.
9. device according to claim 6, is characterized in that, described interactive module is used for:
In the process playing described TV programme, start described investigation guess interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.
10. device according to claim 6, is characterized in that, described interactive module comprises:
Push unit, for when monitoring described terminal and performing assigned operation to described investigation guess interactive information, or when duration is specified in the time arrival that described investigation guess interactive information is shown and described terminal does not perform any operation, described investigation guess interactive interface is pushed to described terminal.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510455717.XA CN105007536A (en) | 2015-07-29 | 2015-07-29 | Method and device for surveying guessing and interaction of television programs |
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| CN201510455717.XA CN105007536A (en) | 2015-07-29 | 2015-07-29 | Method and device for surveying guessing and interaction of television programs |
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| CN201510455717.XA Pending CN105007536A (en) | 2015-07-29 | 2015-07-29 | Method and device for surveying guessing and interaction of television programs |
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| CN106998506A (en) * | 2017-04-25 | 2017-08-01 | 暴风集团股份有限公司 | Match guess interactive approach and system |
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| CN105516775A (en) * | 2015-12-10 | 2016-04-20 | 四川长虹网络科技有限责任公司 | Intelligent set-top box with social function |
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Application publication date: 20151028 |