CN105072500A - Method for pushing survey quiz interaction interface and device - Google Patents
Method for pushing survey quiz interaction interface and device Download PDFInfo
- Publication number
- CN105072500A CN105072500A CN201510455124.3A CN201510455124A CN105072500A CN 105072500 A CN105072500 A CN 105072500A CN 201510455124 A CN201510455124 A CN 201510455124A CN 105072500 A CN105072500 A CN 105072500A
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- China
- Prior art keywords
- investigation
- guess
- programme
- terminal
- interactive information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
Abstract
The present invention discloses a method for pushing a survey quiz interaction interface and a device, belonging to the field of communication. The method comprises a step of displaying survey quiz interaction information in the broadcast screen of a TV program when the TV program is played, a step of pushing the survey game information interface corresponding to the survey quiz interaction information to a terminal, a step of receiving a command that a user joins a survey quiz sent by the terminal, and a step of pushing a result whether the user wins the quiz to the terminal after a survey is over. The device comprises a displaying module, a pushing module and a receiving module. According to the method and the device, the combination of the TV program and terminal interaction is realized, the interest of the TV program is improved, the decrease of a program audience rating caused by the operation of a smart phone by a user is avoided, and the user experience is improved.
Description
Technical field
The present invention relates to the communications field, particularly a kind of method and apparatus pushing investigation guess interactive interface.
Background technology
TV programme refers to the works that TV station is propagated by the signal being loaded with sound and image.It is not only the base unit of TV broadcast, and the mechanism that Ye Shi TV station or society produce TV shows is the audio-video work broadcasting, exchange and sell Gong the people perception of a certain complete content of expression made, understanding and appreciation.Along with the development of TV programme, program category becomes increasingly complex various.At present, the type of TV programme roughly comprises: news controlling, finance and economic program, sport category program, entertainment class program, life kind program, talk shows, military class program, educational program, scientific and technological class program, juvenile's program, old program and advertising programme etc.
Before smart mobile phone does not occur, the spectators colony of TV programme is still very huge.But, along with the appearance of smart mobile phone, and the advantage such as smart mobile phone has easy to use, and interactivity is strong, the spectators of TV programme are shunted by the user of smart mobile phone more and more.Some spectators attract by application various on smart mobile phone, select abandon watch TV programme.Even some spectators is in the process of viewing TV programme, turns and goes to carry out interaction to the column executable operations of real-time interactive on smart mobile phone, thus greatly have impact on the audience ratings of TV programme.Therefore, how avoiding causing TV program audience rating to decline due to user operation smart mobile phone is also a problem demanding prompt solution.
Summary of the invention
In view of this, the invention provides a kind of method and apparatus pushing investigation guess interactive interface, realize the combination of TV programme and terminal interaction, improve the interest of TV programme, improve Consumer's Experience.Described technical scheme is as follows:
First aspect, the invention provides a kind of method pushing investigation guess interactive interface, described method comprises:
When playing TV programme, in the broadcast picture of described TV programme, show investigation guess interactive information;
Push investigation guess interactive interface corresponding to described investigation guess interactive information to terminal;
The user receiving the transmission of described terminal participates in the order investigating guess;
At the end of investigation, the result whether described user guesses right is pushed to described terminal.
Wherein, described when playing TV programme, in the broadcast picture of TV programme, show investigation guess interactive information, comprising:
In advance interactive window is set in the broadcast picture of TV programme;
Generate the investigation corresponding with described TV programme according to the content of described TV programme to guess interactive information;
When playing described TV programme, described investigation guess interactive information is illustrated in described interactive window.
Wherein, describedly in advance interactive window is set in the broadcast picture of TV programme, comprises:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
Wherein, the user that the described terminal of described reception sends also comprises after participating in the order of investigation guess:
Upgrade in described investigation guess interactive information in real time and show the current number of users participating in investigation guess.
Wherein, the investigation that described propelling movement described investigation guess interactive information is corresponding guesses interactive interface to terminal, comprising:
Whether monitoring receives terminal and performs assigned operation to described investigation guess interactive information;
When monitoring described terminal and performing described assigned operation to described investigation guess interactive information, obtain the investigation guess interactive interface that described investigation guess interactive information is corresponding, described investigation guess interactive interface is pushed to described terminal.
Second aspect, the invention provides a kind of device pushing investigation guess interactive interface, described device comprises:
Display module, for when playing TV programme, shows investigation guess interactive information in the broadcast picture of described TV programme;
Pushing module, for pushing investigation guess interactive interface corresponding to described investigation guess interactive information to terminal;
Receiver module, the user sent for receiving described terminal participates in the order investigating guess;
The result whether described user guesses right also at the end of investigation, is pushed to described terminal by described pushing module.
Wherein, described display module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of TV programme;
Generation unit, for interactive information of guessing according to the content generation investigation corresponding with described TV programme of described TV programme;
Display unit, for when playing described TV programme, is illustrated in described investigation guess interactive information in described interactive window.
Wherein, described setting unit is used for:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
Wherein, described device also comprises:
Update module, after the user sent participates in the order of investigation guess, upgrades in real time and shows the current number of users participating in investigating guess for receiving described terminal at described receiver module in described investigation guess interactive information.
Wherein, described pushing module comprises:
Whether monitoring means, receive terminal for monitoring and perform assigned operation to described investigation guess interactive information;
Push unit, for monitor when described monitoring means described terminal described assigned operation is performed to described investigation guess interactive information time, obtain the investigation guess interactive interface that described investigation guess interactive information is corresponding, described investigation guess interactive interface is pushed to described terminal.
The beneficial effect that technical scheme provided by the invention is brought is: when playing TV programme, shows investigation guess interactive information in the broadcast picture of described TV programme; Push investigation guess interactive interface corresponding to described investigation guess interactive information to terminal; The user receiving the transmission of described terminal participates in the order investigating guess; At the end of investigation, the result whether described user guesses right is pushed to described terminal, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone to occur, improve Consumer's Experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is a kind of method flow diagram pushing investigation guess interactive interface that one embodiment of the invention provides;
Fig. 2 is a kind of method flow diagram pushing investigation guess interactive interface that another embodiment of the present invention provides;
Fig. 3 is a kind of structure drawing of device pushing investigation guess interactive interface that another embodiment of the present invention provides.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.
See Fig. 1, one embodiment of the invention provides a kind of method pushing investigation guess interactive interface, comprising:
101: when playing TV programme, in the broadcast picture of this TV programme, show investigation guess interactive information;
In the present embodiment, investigation guess interactive information refers to and is supplied to user by TV programme, participates in the interactive information of TV programme investigation guess for user.This investigation guess interactive information can be picture or video, in order to promote bandwagon effect, preferably adopts video cartoon.
102: push investigation guess interactive interface corresponding to this investigation guess interactive information to terminal;
Wherein, described investigation guess interactive interface can generate in advance, this investigation guess interactive interface is used for being presented in the terminal of user, comprising the investigation quiz information relevant with this TV programme, user can perform corresponding operation on this investigation guess interactive interface, thus participates in the investigation guess activity of this TV programme.
In the present embodiment, the content of investigation guess interactive interface does not specifically limit, as the guess of the quality research result about a certain product, can provide " up-to-standard " and " off quality " two buttons on investigation guess interactive interface, the investigation result that user can guess according to oneself clicks corresponding button, thus completes the participation of investigation guess.
103: the user receiving the transmission of this terminal participates in the order investigating guess;
Wherein, the order of terminal is triggered by user, and such as, user sends order participating in investigation guess etc. by button click triggering terminal.
104: at the end of investigation, the result whether described user guesses right is pushed to this terminal.
Wherein, the result whether described user guesses right can include but not limited to: if user guesses right, then can send winnings information, if user does not guess right, then can send encouragement information etc., the present embodiment is not specifically limited this.
In the present embodiment, optionally, when should play TV programme, in the broadcast picture of TV programme, show investigation guess interactive information, comprising:
In advance interactive window is set in the broadcast picture of TV programme;
Generate the investigation corresponding with this TV programme according to the content of this TV programme to guess interactive information;
When playing this TV programme, this investigation guess interactive information is illustrated in this interactive window.
In the present embodiment, optionally, this arranges interactive window in advance in the broadcast picture of TV programme, comprising:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the position that this fixedly takies, an optional region is set to interactive window.
In the present embodiment, optionally, the user that this terminal of this reception sends also comprises after participating in the order of investigation guess:
Upgrade in this investigation guess interactive information in real time and show the current number of users participating in investigation guess.
In the present embodiment, optionally, the investigation that this investigation of this propelling movement guess interactive information is corresponding guesses interactive interface to terminal, comprising:
Whether monitoring receives terminal and performs assigned operation to this investigation guess interactive information;
When monitoring this terminal and performing this assigned operation to this investigation guess interactive information, obtain the investigation guess interactive interface that this investigation guess interactive information is corresponding, this investigation guess interactive interface is pushed to this terminal.
The said method that the present embodiment provides, when playing TV programme, shows investigation guess interactive information in the broadcast picture of described TV programme; Push investigation guess interactive interface corresponding to described investigation guess interactive information to terminal; The user receiving the transmission of described terminal participates in the order investigating guess; At the end of investigation, the result whether described user guesses right is pushed to described terminal, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone to occur, improve Consumer's Experience.
See Fig. 2, another embodiment of the present invention provides a kind of method pushing investigation guess interactive interface, comprising:
201: in advance interactive window is set in the broadcast picture of TV programme;
In the present embodiment, optionally, this step specifically comprises the following steps:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the position that this fixedly takies, an optional region is set to interactive window.
Wherein, the position fixedly taken typically refers in TV programme the fixed position showing some mark or information, include but not limited to: the station symbol of the position display TV station in the upper left corner, the position display in the upper right corner is live or the mark such as playback, below usual roll display real time information in strip position etc., the present embodiment is not specifically limited this.
In the present embodiment, optionally, a described optional region is set to interactive window and can be specially: an optional region is set to interactive window according to the size and shape of specifying.
Usually, the position of interactive window is in the edge of broadcasting pictures, and the size of interactive window is as far as possible little, to avoid impacting broadcasting pictures.Such as, interactive window is on the left side of screen or the right, and close with the station symbol size of TV station etc.The shape of interactive window does not limit, as can be square or circular etc.
202: generate the investigation corresponding with this TV programme according to the content of this TV programme and to guess interactive information;
This step can specifically comprise the following steps:
According to the content of this TV programme, generate the video information corresponding with this TV programme as investigating interactive information of guessing, and the playing duration of this investigation guess interactive information is default duration.
Wherein, the length of video information is not limit, but watch TV programme to not affect user, the duration as far as possible arranging video information is shorter, as 10 seconds, 15 seconds or 20 seconds etc.
203: when playing this TV programme, this investigation guess interactive information is illustrated in this interactive window;
204: push investigation guess interactive interface corresponding to this investigation guess interactive information to terminal;
In the present embodiment, optionally, this step can comprise:
Whether monitoring receives terminal and performs assigned operation to this investigation guess interactive information;
When monitoring this terminal and performing this assigned operation to this investigation guess interactive information, obtain the investigation guess interactive interface that this investigation guess interactive information is corresponding, this investigation guess interactive interface is pushed to this terminal.
Wherein, described assigned operation can be arranged as required, includes but not limited to: shake operation or Quick Response Code scan operation etc.Describedly shake operation and refer to that user uses terminal in certain distance facing to the operation of shake terminal that the investigation guess interactive information in the broadcast picture of TV programme performs, this shakes operation and is equivalent to triggering terminal sends request instruction from investigation guess interactive interface to TV programme, then the equipment of TV transmission programme signal can detect this instruction.Described Quick Response Code scan operation refers to that user uses terminal in certain distance, carry out the operation scanned facing to the Quick Response Code in the broadcast picture of TV programme.This Quick Response Code scan operation is equivalent to triggering terminal sends request instruction from interactive interface to TV programme, then the equipment of TV transmission programme signal can detect this instruction.
Except above-mentioned push when terminal request except, the mode of active push can also be adopted:
The response time of acquiescence is set, if when this time arrives, user does not also send any instruction by terminal, then also directly can pushes investigation guess interactive interface corresponding to this investigation guess interactive information to terminal.
205: the user receiving the transmission of this terminal participates in the order investigating guess;
Wherein, terminal can trigger in several ways and send the order that user participates in investigating guess, includes but not limited to: click investigation guess button on investigation guess interactive interface etc.
206: upgrade in this investigation guess interactive information in real time and show the current number of users participating in investigation guess;
Such as, investigation guess interactive information shows the current number of users participating in investigation guess in real time in the centre of picture, this mode not only increases real-time, more enhances interest.
207: at the end of investigation, the result whether described user guesses right is pushed to this terminal.
The said method that the present embodiment provides, when playing TV programme, shows investigation guess interactive information in the broadcast picture of described TV programme; Push investigation guess interactive interface corresponding to described investigation guess interactive information to terminal; The user receiving the transmission of described terminal participates in the order investigating guess; At the end of investigation, the result whether described user guesses right is pushed to described terminal, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone to occur, improve Consumer's Experience.
See Fig. 3, another embodiment of the present invention provides a kind of device pushing investigation guess interactive interface, and this device comprises:
Display module 301, for when playing TV programme, shows investigation guess interactive information in the broadcast picture of this TV programme;
Pushing module 302, for pushing investigation guess interactive interface corresponding to this investigation guess interactive information to terminal;
Receiver module 303, the user sent for receiving this terminal participates in the order investigating guess;
The result whether this user guesses right also at the end of investigation, is pushed to this terminal by this pushing module 302.
In the present embodiment, optionally, display module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of TV programme;
Generation unit, for interactive information of guessing according to the content generation investigation corresponding with this TV programme of this TV programme;
Display unit, for when playing this TV programme, is illustrated in this investigation guess interactive information in this interactive window.
In the present embodiment, optionally, setting unit is used for:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the position that this fixedly takies, an optional region is set to interactive window.
In the present embodiment, optionally, this device also comprises:
Update module, after the user sent participates in the order of investigation guess, upgrades in real time and shows the current number of users participating in investigation and guess for receiving this terminal at this receiver module in this investigation guess interactive information.
In the present embodiment, optionally, this pushing module comprises:
Whether monitoring means, receive terminal for monitoring and perform assigned operation to this investigation guess interactive information;
Push unit, for monitor when this monitoring means this terminal to this investigation guess interactive information perform this assigned operation time, obtain this investigation guess interactive information corresponding investigation guess interactive interface, by this investigation guess interactive interface be pushed to this terminal.
The said apparatus that the present embodiment provides can perform the method provided in above-mentioned either method embodiment, and detailed process is shown in the description in embodiment of the method, does not repeat herein.
The said apparatus that the present embodiment provides, when playing TV programme, shows investigation guess interactive information in the broadcast picture of described TV programme; Push investigation guess interactive interface corresponding to described investigation guess interactive information to terminal; The user receiving the transmission of described terminal participates in the order investigating guess; At the end of investigation, the result whether user guesses right is pushed to described terminal, achieves the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone to occur, improve Consumer's Experience.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. push a method for investigation guess interactive interface, it is characterized in that, described method comprises:
When playing TV programme, in the broadcast picture of described TV programme, show investigation guess interactive information;
Push investigation guess interactive interface corresponding to described investigation guess interactive information to terminal;
The user receiving the transmission of described terminal participates in the order investigating guess;
At the end of investigation, the result whether described user guesses right is pushed to described terminal.
2. method according to claim 1, is characterized in that, described when playing TV programme, shows investigation guess interactive information, comprising in the broadcast picture of TV programme:
In advance interactive window is set in the broadcast picture of TV programme;
Generate the investigation corresponding with described TV programme according to the content of described TV programme to guess interactive information;
When playing described TV programme, described investigation guess interactive information is illustrated in described interactive window.
3. method according to claim 2, is characterized in that, describedly in the broadcast picture of TV programme, arranges interactive window in advance, comprising:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
4. method according to claim 1, is characterized in that, the user that the described terminal of described reception sends also comprises after participating in the order of investigation guess:
Upgrade in described investigation guess interactive information in real time and show the current number of users participating in investigation guess.
5. method according to claim 1, is characterized in that, the investigation that described propelling movement described investigation guess interactive information is corresponding guesses interactive interface to terminal, comprising:
Whether monitoring receives terminal and performs assigned operation to described investigation guess interactive information;
When monitoring described terminal and performing described assigned operation to described investigation guess interactive information, obtain the investigation guess interactive interface that described investigation guess interactive information is corresponding, described investigation guess interactive interface is pushed to described terminal.
6. push a device for investigation guess interactive interface, it is characterized in that, described device comprises:
Display module, for when playing TV programme, shows investigation guess interactive information in the broadcast picture of described TV programme;
Pushing module, for pushing investigation guess interactive interface corresponding to described investigation guess interactive information to terminal;
Receiver module, the user sent for receiving described terminal participates in the order investigating guess;
The result whether described user guesses right also at the end of investigation, is pushed to described terminal by described pushing module.
7. device according to claim 6, is characterized in that, described display module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of TV programme;
Generation unit, for interactive information of guessing according to the content generation investigation corresponding with described TV programme of described TV programme;
Display unit, for when playing described TV programme, is illustrated in described investigation guess interactive information in described interactive window.
8. device according to claim 7, is characterized in that, described setting unit is used for:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
9. device according to claim 6, is characterized in that, described device also comprises:
Update module, after the user sent participates in the order of investigation guess, upgrades in real time and shows the current number of users participating in investigating guess for receiving described terminal at described receiver module in described investigation guess interactive information.
10. device according to claim 6, is characterized in that, described pushing module comprises:
Whether monitoring means, receive terminal for monitoring and perform assigned operation to described investigation guess interactive information;
Push unit, for monitor when described monitoring means described terminal described assigned operation is performed to described investigation guess interactive information time, obtain the investigation guess interactive interface that described investigation guess interactive information is corresponding, described investigation guess interactive interface is pushed to described terminal.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510455124.3A CN105072500A (en) | 2015-07-29 | 2015-07-29 | Method for pushing survey quiz interaction interface and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510455124.3A CN105072500A (en) | 2015-07-29 | 2015-07-29 | Method for pushing survey quiz interaction interface and device |
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| CN105072500A true CN105072500A (en) | 2015-11-18 |
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| CN201510455124.3A Pending CN105072500A (en) | 2015-07-29 | 2015-07-29 | Method for pushing survey quiz interaction interface and device |
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| CN109525897A (en) * | 2018-12-07 | 2019-03-26 | 四川长虹电器股份有限公司 | Intelligent television terminal content guess configuration method |
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| CN104093079A (en) * | 2014-05-29 | 2014-10-08 | 腾讯科技（深圳）有限公司 | Interactive method based on multimedia programs, terminal, server and system |
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Application publication date: 20151118 |