CN105072502A - TV program voting interaction method and device - Google Patents
TV program voting interaction method and device Download PDFInfo
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- CN105072502A CN105072502A CN201510455149.3A CN201510455149A CN105072502A CN 105072502 A CN105072502 A CN 105072502A CN 201510455149 A CN201510455149 A CN 201510455149A CN 105072502 A CN105072502 A CN 105072502A
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- 238000000034 method Methods 0.000 title claims abstract description 60
- 230000003993 interaction Effects 0.000 title abstract description 23
- 230000008569 process Effects 0.000 claims abstract description 34
- 230000002452 interceptive effect Effects 0.000 claims description 168
- 238000012544 monitoring process Methods 0.000 claims description 7
- 230000007423 decrease Effects 0.000 abstract description 6
- 230000004044 response Effects 0.000 description 4
- 230000008901 benefit Effects 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 230000003116 impacting effect Effects 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000000366 juvenile effect Effects 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 230000008447 perception Effects 0.000 description 1
- 230000000644 propagated effect Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43637—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Human Computer Interaction (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The present invention discloses a TV program voting interaction method and a device, belonging to the field of communication. The method comprises a step of analyzing the content of a TV program and generating voting interaction information related to the TV program and a voting interaction interface corresponding to the voting interaction information, and a step of loading the voting interaction information into the TV program for displaying in the process of playing the TV program and pushing the voting interaction interface to a terminal. The device comprises a generation module and an interaction module. According to the TV program voting interaction method and the device,, the combination of the TV program and terminal interaction is realized, the interest of the TV program is improved, the decrease of a program audience rating caused by the operation of a smart phone by a user is avoided, and the user experience is improved.
Description
Technical field
The present invention relates to the communications field, the method and apparatus that particularly a kind of TV programme ballot is interactive.
Background technology
TV programme refers to the works that TV station is propagated by the signal being loaded with sound and image.It is not only the base unit of TV broadcast, and the mechanism that Ye Shi TV station or society produce TV shows is the audio-video work broadcasting, exchange and sell Gong the people perception of a certain complete content of expression made, understanding and appreciation.Along with the development of TV programme, program category becomes increasingly complex various.At present, the type of TV programme roughly comprises: news controlling, finance and economic program, sport category program, entertainment class program, life kind program, talk shows, military class program, educational program, scientific and technological class program, juvenile's program, old program and advertising programme etc.
Before smart mobile phone does not occur, the spectators colony of TV programme is still very huge.But, along with the appearance of smart mobile phone, and the advantage such as smart mobile phone has easy to use, and interactivity is strong, the spectators of TV programme are shunted by the user of smart mobile phone more and more.Some spectators attract by application various on smart mobile phone, select abandon watch TV programme.Even some spectators is in the process of viewing TV programme, turns and goes to carry out interaction to the column executable operations of real-time interactive on smart mobile phone, thus greatly have impact on the audience ratings of TV programme.Therefore, how avoiding causing TV program audience rating to decline due to user operation smart mobile phone is also a problem demanding prompt solution.
Summary of the invention
In view of this, the invention provides the method and apparatus that the ballot of a kind of TV programme is interactive, realize the combination of TV programme and terminal interaction, improve the interest of TV programme, improve Consumer's Experience.Described technical scheme is as follows:
First aspect, the invention provides the method that the ballot of a kind of TV programme is interactive, described method comprises:
Analyze the content of TV programme, generate the ballot interactive information relevant with described TV programme and the ballot interactive interface corresponding with described ballot interactive information;
In the process playing described TV programme, described ballot interactive information is loaded in described TV programme and shows, and push described ballot interactive interface to terminal.
Wherein, the ballot interactive information that described generation is relevant with described TV programme, comprising:
Generate the ballot animation relevant with described TV programme, in described ballot animation, display is in real time current participates in the number of users of ballot and shows voting results when poll closing.
Wherein, in the described process playing described TV programme, described ballot interactive information being loaded in described TV programme and showing, comprising:
In advance interactive window is set in the broadcast picture of described TV programme;
In the process playing described TV programme, described ballot interactive information is carried in described interactive window and shows.
Wherein, in the described process playing described TV programme, described ballot interactive information being loaded in described TV programme and showing, comprising:
In the process playing described TV programme, start described ballot interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.
Wherein, the described ballot interactive interface of described propelling movement, to terminal, comprising:
When monitoring described terminal and performing assigned operation to described ballot interactive information, or when duration is specified in the time arrival that described ballot interactive information is shown and described terminal does not perform any operation, described ballot interactive interface is pushed to described terminal.
Wherein, described method also comprises:
Receive the order that user that described terminal sends on described ballot interactive interface participates in voting, when poll closing, the result whether described user made a basket is pushed to described terminal.
Second aspect, present invention also offers the device that the ballot of a kind of TV programme is interactive, described device comprises:
Generation module, for analyzing the content of TV programme, generates the ballot interactive information relevant with described TV programme and the ballot interactive interface corresponding with described ballot interactive information;
Interactive module, in the process playing described TV programme, is loaded on described ballot interactive information in described TV programme and shows, and push described ballot interactive interface to terminal.
Wherein, described generation module comprises:
Generation unit, for generating the ballot animation relevant with described TV programme, in described ballot animation, display is in real time current participates in the number of users of ballot and shows voting results when poll closing.
Wherein, described interactive module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of described TV programme;
Loading unit, in the process playing described TV programme, is carried in described ballot interactive information in described interactive window and shows.
Wherein, described interactive module is used for:
In the process playing described TV programme, start described ballot interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.
Wherein, described interactive module comprises:
Push unit, for when monitoring described terminal and performing assigned operation to described ballot interactive information, or when duration is specified in the time arrival that described ballot interactive information is shown and described terminal does not perform any operation, described ballot interactive interface is pushed to described terminal.
Wherein, described interactive module also for:
Receive the order that user that described terminal sends on described ballot interactive interface participates in voting, when poll closing, the result whether described user made a basket is pushed to described terminal.
The beneficial effect that technical scheme provided by the invention is brought is: the content analyzing TV programme, generates the ballot interactive information relevant with described TV programme and the ballot interactive interface corresponding with described ballot interactive information; In the process playing described TV programme, described ballot interactive information is loaded in described TV programme and shows, and push described ballot interactive interface to terminal, described ballot interactive interface is used for the ballot interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the method flow diagram of a kind of TV programme ballot interaction that one embodiment of the invention provides;
Fig. 2 is the method flow diagram of a kind of TV programme ballot interaction that another embodiment of the present invention provides;
Fig. 3 is the structure drawing of device of a kind of TV programme ballot interaction that another embodiment of the present invention provides.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.
See Fig. 1, one embodiment of the invention provides the interactive method of a kind of TV programme ballot, comprising:
101: the content analyzing TV programme, generates the ballot interactive information relevant with this TV programme and the ballot interactive interface corresponding with this ballot interactive information;
In the present embodiment, ballot interactive information refers to and is supplied to user by TV programme, participates in the interactive information of TV programme ballot for user.This ballot interactive information can be picture or video, in order to promote bandwagon effect, preferably adopts video cartoon.
102: in the process playing this TV programme, this ballot interactive information is loaded in this TV programme and shows, and push this ballot interactive interface to terminal.
Wherein, described ballot interactive interface is used for being presented in the terminal of user, and comprising the vote information relevant with this TV programme, user can perform corresponding operation on this ballot interactive interface, thus participates in the ballot activity of this TV programme.In the present embodiment, the content of ballot interactive interface does not specifically limit, and as the ballot about singing contest player, can provide a ballot button on ballot interactive interface for each player, user can select the player oneself liked also to click corresponding button, thus completes participation ballot.
In the present embodiment, optionally, generate the ballot interactive information relevant with this TV programme, comprising:
Generate the ballot animation relevant with this TV programme, in this ballot animation, display is in real time current participates in the number of users of ballot and shows voting results when poll closing.
In the present embodiment, optionally, in the process playing this TV programme, this ballot interactive information is loaded in this TV programme and shows, comprising:
In advance interactive window is set in the broadcast picture of this TV programme;
In the process playing this TV programme, this ballot interactive information is carried in this interactive window and shows.
In the present embodiment, optionally, in the process playing this TV programme, this ballot interactive information is loaded in this TV programme and shows, comprising:
In the process playing this TV programme, start this ballot interactive information to be loaded in this TV programme to show, until the duration of specifying terminates according to the preassigned moment.
In the present embodiment, optionally, push this ballot interactive interface to terminal, comprising:
When monitoring this terminal and performing assigned operation to this ballot interactive information, maybe when the time that this ballot interactive information is shown arrives appointment duration and this terminal does not perform any operation, this ballot interactive interface is pushed to this terminal.
In the present embodiment, optionally, said method also comprises:
Receive the order that user that this terminal sends on this ballot interactive interface participates in voting, when poll closing, the result whether this user made a basket is pushed to this terminal.
The said method that the present embodiment provides, by analyzing the content of TV programme, generates the ballot interactive information relevant with described TV programme and the ballot interactive interface corresponding with described ballot interactive information; In the process playing described TV programme, described ballot interactive information is loaded in described TV programme and shows, and push described ballot interactive interface to terminal, described ballot interactive interface is used for the ballot interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.
See Fig. 2, another embodiment of the present invention provides a kind of method generating ballot interactive information, comprising:
201: the content of analysis TV programme, generates the ballot animation relevant with this TV programme, this ballot animation is used for showing voting results when playing the number of users of the current participation ballot of display in real time in TV programme process and at poll closing;
Such as, TV programme is singing contest, and arranging ballot link is the dri er oneself liked, then can generate the ballot interactive information singing player selecting oneself to like.
The duration of described ballot animation can be arranged as required, and length is not limit, but watches TV programme to not affect user, arranges duration shorter as far as possible, as 10 seconds, 15 seconds or 20 seconds etc.
202: generate the ballot interactive interface corresponding with this ballot interactive information;
203: in advance interactive window is set in the broadcast picture of this TV programme;
In the present embodiment, optionally, this step specifically comprises the following steps:
Obtain the position fixedly taken in the broadcast picture of TV programme in advance;
In the position except the position that this fixedly takies, an optional region is set to interactive window.
Wherein, the position fixedly taken typically refers in TV programme the fixed position showing some mark or information, include but not limited to: the station symbol of the position display TV station in the upper left corner, the position display in the upper right corner is live or the mark such as playback, below usual roll display real time information in strip position etc., the present embodiment is not specifically limited this.
In the present embodiment, optionally, a described optional region is set to interactive window and can be specially: an optional region is set to interactive window according to the size and shape of specifying.
Usually, the position of interactive window is in the edge of broadcasting pictures, and the size of interactive window is as far as possible little, to avoid impacting broadcasting pictures.Such as, interactive window is on the left side of screen or the right, and close with the station symbol size of TV station etc.The shape of interactive window does not limit, as can be square or circular etc.
204: in the process playing this TV programme, this ballot interactive information is carried in this interactive window and shows;
In the present embodiment, optionally, this step can specifically comprise:
In the process playing this TV programme, start this ballot interactive information to be loaded in this interactive window to show, until the duration of specifying terminates according to the preassigned moment.
205: when monitoring this terminal and performing assigned operation to this ballot interactive information, maybe when the time that this ballot interactive information is shown arrives appointment duration and this terminal does not perform any operation, this ballot interactive interface is pushed to this terminal.
Wherein, described assigned operation can be arranged as required, includes but not limited to: shake operation or Quick Response Code scan operation etc.Describedly shake operation and refer to that user uses terminal in certain distance facing to the operation of shake terminal that the ballot interactive information in the broadcast picture of TV programme performs, this shakes operation and is equivalent to triggering terminal sends request instruction from ballot interactive interface to TV programme, then the equipment of TV transmission programme signal can detect this instruction.Described Quick Response Code scan operation refers to that user uses terminal in certain distance, carry out the operation scanned facing to the Quick Response Code in the broadcast picture of TV programme.This Quick Response Code scan operation is equivalent to triggering terminal sends request instruction from ballot interactive interface to TV programme, then the equipment of TV transmission programme signal can detect this instruction.
206: receive the order that user that this terminal sends on this ballot interactive interface participates in voting, when poll closing, the result whether this user made a basket is pushed to this terminal.
Wherein, terminal can trigger the order sending user and participate in voting in several ways, includes but not limited to: click ballot button on ballot interactive interface etc.
Such as, ballot interactive information is display ballot box in the middle of picture, thereunder can show the current number of users participating in ballot in real time, and all the time in this number of users of variation display, this mode not only increases real-time, more enhances interest.
Wherein, the result whether user made a basket can include but not limited to: whether the player that user selects is most popular player, and information of most popular front three player etc., the present embodiment is not specifically limited this.
The said method that the present embodiment provides, by analyzing the content of TV programme, generates the ballot interactive information relevant with described TV programme and the ballot interactive interface corresponding with described ballot interactive information; In the process playing described TV programme, described ballot interactive information is loaded in described TV programme and shows, and push described ballot interactive interface to terminal, described ballot interactive interface is used for the ballot interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.
See Fig. 3, another embodiment of the present invention provides the interactive device of a kind of TV programme ballot, comprising:
Generation module 301, for analyzing the content of TV programme, generates the ballot interactive information relevant with this TV programme and the ballot interactive interface corresponding with this ballot interactive information;
Interactive module 302, in the process playing this TV programme, is loaded on this ballot interactive information in this TV programme and shows, and push this ballot interactive interface to terminal.
In the present embodiment, optionally, generation module comprises:
Generation unit, for generating the ballot animation relevant with this TV programme, in this ballot animation, display is in real time current participates in the number of users of ballot and shows voting results when poll closing.
In the present embodiment, optionally, interactive module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of this TV programme;
Loading unit, in the process playing this TV programme, is carried in this ballot interactive information in this interactive window and shows.
In the present embodiment, optionally, interactive module is used for:
In the process playing this TV programme, start this ballot interactive information to be loaded in this TV programme to show, until the duration of specifying terminates according to the preassigned moment.
In the present embodiment, optionally, interactive module comprises:
Push unit, for when monitoring this terminal and performing assigned operation to this ballot interactive information, maybe when the time that this ballot interactive information is shown arrives appointment duration and this terminal does not perform any operation, is pushed to this terminal by this ballot interactive interface.
In the present embodiment, optionally, interactive module also for:
Receive the order that user that this terminal sends on this ballot interactive interface participates in voting, when poll closing, the result whether this user made a basket is pushed to this terminal.
The said apparatus that the present embodiment provides can perform the method provided in above-mentioned either method embodiment, and detailed process is shown in the description in embodiment of the method, does not repeat herein.
The said apparatus that the present embodiment provides, by analyzing the content of TV programme, generates the ballot interactive information relevant with described TV programme and the ballot interactive interface corresponding with described ballot interactive information; In the process playing described TV programme, described ballot interactive information is loaded in described TV programme and shows, and push described ballot interactive interface to terminal, described ballot interactive interface is used for the ballot interaction that terminal use participates in TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. the method that TV programme ballot is interactive, it is characterized in that, described method comprises:
Analyze the content of TV programme, generate the ballot interactive information relevant with described TV programme and the ballot interactive interface corresponding with described ballot interactive information;
In the process playing described TV programme, described ballot interactive information is loaded in described TV programme and shows, and push described ballot interactive interface to terminal.
2. method according to claim 1, is characterized in that, the ballot interactive information that described generation is relevant with described TV programme, comprising:
Generate the ballot animation relevant with described TV programme, in described ballot animation, display is in real time current participates in the number of users of ballot and shows voting results when poll closing.
3. method according to claim 1, is characterized in that, in the described process playing described TV programme, being loaded in described TV programme by described ballot interactive information and showing, comprising:
In advance interactive window is set in the broadcast picture of described TV programme;
In the process playing described TV programme, described ballot interactive information is carried in described interactive window and shows.
4. method according to claim 1, is characterized in that, in the described process playing described TV programme, being loaded in described TV programme by described ballot interactive information and showing, comprising:
In the process playing described TV programme, start described ballot interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.
5. method according to claim 1, is characterized in that, the described ballot interactive interface of described propelling movement, to terminal, comprising:
When monitoring described terminal and performing assigned operation to described ballot interactive information, or when duration is specified in the time arrival that described ballot interactive information is shown and described terminal does not perform any operation, described ballot interactive interface is pushed to described terminal.
6. the device that TV programme ballot is interactive, it is characterized in that, described device comprises:
Generation module, for analyzing the content of TV programme, generates the ballot interactive information relevant with described TV programme and the ballot interactive interface corresponding with described ballot interactive information;
Interactive module, in the process playing described TV programme, is loaded on described ballot interactive information in described TV programme and shows, and push described ballot interactive interface to terminal.
7. device according to claim 6, is characterized in that, described generation module comprises:
Generation unit, for generating the ballot animation relevant with described TV programme, in described ballot animation, display is in real time current participates in the number of users of ballot and shows voting results when poll closing.
8. device according to claim 6, is characterized in that, described interactive module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of described TV programme;
Loading unit, in the process playing described TV programme, is carried in described ballot interactive information in described interactive window and shows.
9. device according to claim 6, is characterized in that, described interactive module is used for:
In the process playing described TV programme, start described ballot interactive information to be loaded in described TV programme to show, until the duration of specifying terminates according to the preassigned moment.
10. device according to claim 6, is characterized in that, described interactive module comprises:
Push unit, for when monitoring described terminal and performing assigned operation to described ballot interactive information, or when duration is specified in the time arrival that described ballot interactive information is shown and described terminal does not perform any operation, described ballot interactive interface is pushed to described terminal.
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| CN201510455149.3A CN105072502A (en) | 2015-07-29 | 2015-07-29 | TV program voting interaction method and device |
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| CN201510455149.3A CN105072502A (en) | 2015-07-29 | 2015-07-29 | TV program voting interaction method and device |
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| CN105611416A (en) * | 2015-12-20 | 2016-05-25 | 天脉聚源（北京）科技有限公司 | Method and device for configuring interactive feedback information of interactive TV system |
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