CN105120352B - The method and apparatus of interaction entrance are provided in video program - Google Patents

The method and apparatus of interaction entrance are provided in video program Download PDF

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Publication number
CN105120352B
CN105120352B CN201510642292.3A CN201510642292A CN105120352B CN 105120352 B CN105120352 B CN 105120352B CN 201510642292 A CN201510642292 A CN 201510642292A CN 105120352 B CN105120352 B CN 105120352B
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CN
China
Prior art keywords
interaction
video program
icon
interaction entrance
spectators
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
CN201510642292.3A
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Chinese (zh)
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CN105120352A (en
Inventor
刘建伟
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
TVM Beijing Technology Co Ltd
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TVM Beijing Technology Co Ltd
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Publication date
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Priority to CN201510642292.3A priority Critical patent/CN105120352B/en
Publication of CN105120352A publication Critical patent/CN105120352A/en
Application granted granted Critical
Publication of CN105120352B publication Critical patent/CN105120352B/en
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/485End-user interface for client configuration

Abstract

The invention discloses a kind of to provide the method and apparatus of interaction entrance in video program, belongs to the communications field.The described method includes: pre-generated interaction entrance icon;When starting displaying video programs, in the specified location of the video program play picture, show that the interaction entrance icon, the interaction entrance icon participate in the interaction of the video program for spectators.Described device includes: generation module and display module.The present invention changes that television system actively plays, spectators passively receive the traditional mode of viewing, is effectively bonded together the broadcasting of video program with audience interaction, the user experience is improved.

Description

The method and apparatus of interaction entrance are provided in video program
Technical field
It is the present invention relates to the communications field, in particular to a kind of that the method and apparatus of interaction entrance are provided in video program.
Background technique
Image typically refers to the general name of various figures and image, is all pictures with visual effect.Image is the mankind Most common information carrier in social activities.Video, which refers to, to be captured in a manner of electric signal by a series of still images, is recorded Record, processing, storage, transmission and the various technologies reappeared.Continuous image change it is per second more than more than 24 frame pictures when, according to view Feel persists principle, and human eye can not distinguish the tableaux of single width;Smooth continuous visual effect is appeared to be, it is continuous in this way to draw Face is called video.Currently, video technique has been widely used in television system and network system.
In television system, video program includes many kinds, such as news controlling, finance and economic program, sport category program, text Change amusement class program, life kind program, talk shows, military class program, educational program, science and technology program, juvenile's program, Old program and advertising programme etc..Currently, the mode of displaying video programs still falls within television system actively broadcasting, spectators' quilt The dynamic traditional mode for receiving viewing, it is also a urgently to be resolved for how allowing spectators preferably to participate in the interaction of video program Problem.
Summary of the invention
The method and apparatus of interaction entrance are provided in video program in view of this, the present invention provides a kind of, are spectators The interaction for participating in video program provides solution, improves the interest of video program, the user experience is improved.The skill Art scheme is as follows:
On the one hand, the present invention provides a kind of provides the method for interaction entrance in video program, which comprises
Pre-generated two dimensional code shakes icon as interaction entrance icon;
It is obtained in the broadcasting pictures of video program in advance and has fixed the position occupied;
In the position in addition to the position fixed and occupied, an optional region is set as designated position;
When starting to play the video program, in the specified location, the interaction entrance icon is shown, it is described mutual Dynamic entrance icon participates in the interaction of the video program for spectators;
It scans two dimensional code operation when detecting that terminal executes or shakes icon execution to described and shake operation When, Xiang Suoshu terminal pushes the interactive interface of the video program.
Wherein, the method also includes:
Pre-generate prompt information corresponding with the interaction entrance icon;
The prompt information is also shown in the broadcasting pictures.
On the other hand, the present invention also provides a kind of provides the device of interaction entrance, described device packet in video program It includes:
Generation module, for pre-generating two dimensional code or shaking icon as interaction entrance icon;Video is obtained in advance The position occupied has been fixed in the broadcasting pictures of program;In the position in addition to the position fixed and occupied, optional one A region is set as designated position;
Display module, for when starting to play the video program, in the specified location, show it is described interact into Mouth icon, the interaction entrance icon participate in the interaction of the video program for spectators;
Pushing module, for that ought detect the terminal execution scanning two dimensional code operation or be held to the icon that shakes When row shakes operation, Xiang Suoshu terminal pushes the interactive interface of the video program.
Wherein, the generation module is also used to:
Pre-generate prompt information corresponding with the interaction entrance icon;
The display module is also used to:
The prompt information is also shown in the broadcasting pictures.
Technical solution provided by the invention has the benefit that through pre-generated interaction entrance icon;Work as beginning When displaying video programs, in the specified location of the video program play picture, the interaction entrance icon is shown, it is described mutual Dynamic entrance icon participates in the interaction of the video program for spectators, and the interaction for participating in video program for spectators provides solution party Case improves the interest of video program, changes that television system actively plays, spectators passively receive the traditional mode of viewing, It is effectively bonded together the broadcasting of video program with audience interaction, the user experience is improved.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other Attached drawing.
Fig. 1 is the method flow diagram of offer interaction entrance in video program that one embodiment of the invention provides;
Fig. 2 be another embodiment of the present invention provides in video program provide interaction entrance method flow diagram;
Fig. 3 a-3b be another embodiment of the present invention provides in video program provide interaction entrance effect diagram;
Fig. 4 be another embodiment of the present invention provides in video program provide interaction entrance structure drawing of device.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached drawing to embodiment party of the present invention Formula is described in further detail.
It is provided in an embodiment of the present invention that the method and apparatus of interaction entrance are provided in video program, it can be applied to TV It in system, is used during television system displaying video programs, to facilitate spectators' ginseng while watching video program With interacting for video program.
Referring to Fig. 1, one embodiment of the invention provides a kind of method for providing in video program and interacting entrance, this method Include:
101: pre-generated interaction entrance icon;
Wherein, interaction entrance icon can according to need generation, and particular content and form do not limit, and such as can be two dimensional code Or shake icon etc., the present embodiment is not specifically limited in this embodiment.
102: when starting displaying video programs, in the specified location of the video program play picture, showing the interaction Entrance icon, the interaction entrance icon participate in the interaction of the video program for spectators.
Wherein, there are many forms, such as the result guess interaction of sports tournament program, the player of entertainment to throw for the interaction Ticket interaction, prize drawing interaction of variety show etc., the present embodiment is not specifically limited in this embodiment.
Wherein, the designated position can according to need setting, and the top or bottom of broadcasting pictures, Huo Zheshe is such as arranged in It sets in the upper right corner or the lower right corner, the present embodiment is not specifically limited in this embodiment.
In the present embodiment, optionally, the above method further include:
Preset the initial time of the interaction entrance icon;Correspondingly, described display interaction entrance icon, specifically Are as follows: when the initial time reaches, start to show the interaction entrance icon;
And/or
The display duration of the interaction entrance icon is preset, correspondingly, described display interaction entrance icon, specifically Are as follows: show the interaction entrance icon, when displayed between when reaching the display duration, stop showing the interaction entrance icon. The interaction entrance icon is hidden, shows that overlong time influences the broadcasting of video program to avoid the interaction entrance icon.
In the present embodiment, optionally, the pre-generated interaction entrance icon, comprising:
Pre-generated two dimensional code shakes icon as interaction entrance icon.
In the present embodiment, optionally, this method further include:
When detect terminal execute scan the two dimensional code operation or to this shake icon execution shake operation when, to The terminal pushes the interactive interface of the video program.
In the present embodiment, optionally, this method further include:
The position fixed and occupied in the broadcasting pictures of the video program is obtained in advance;
Except this fixed occupy position in addition to position in, an optional region is set as the designated position.
In the present embodiment, optionally, this method further include:
Pre-generate prompt information corresponding with the interaction entrance icon;
The prompt information is also shown in the broadcasting pictures.
The above method provided in this embodiment passes through pre-generated interaction entrance icon;When starting displaying video programs, In the specified location of the video program play picture, show that the interaction entrance icon, the interaction entrance icon are used for Spectators participate in the interaction of the video program, and the interaction for participating in video program for spectators provides solution, improve video The interest of program, changes that television system actively plays, spectators passively receive the traditional mode of viewing, makes broadcasting for video program It puts and is effectively bonded together with audience interaction, the user experience is improved.
Referring to fig. 2, another embodiment of the present invention provides a kind of provides the method for interaction entrance, the party in video program Method includes:
201: pre-generated two dimensional code shakes icon as interaction entrance icon, and generates and interact entrance icon with this Corresponding prompt information;
Wherein, which participates in the interaction of the video program for spectators.The prompt information is for prompting The purposes that entrance icon is interacted described in spectators is grasped accordingly with facilitating spectators to quickly understand the function of interaction entrance icon Make.The prompt information can according to need setting, can be text or video cartoon etc., if prompt information is " scanning two Code is tieed up, interaction is participated in " or be " scanning the two-dimensional code, win a good prize " etc., the present embodiment is not specifically limited in this embodiment.
202: obtaining the position fixed and occupied in the broadcasting pictures of the video program in advance;
Wherein, the position occupied of having fixed typically refers to the fixed bit that certain marks or information are shown in video program It sets, including but not limited to: the logo of the position display TV platform in the upper left corner, the position in the upper right corner show live streaming or playback etc. Mark, lower section strip shaped position usually scroll real time information etc., and the present embodiment is not specifically limited in this embodiment.
203: except this fixed occupy position in addition to position in, an optional region is set as the designated position;
In the present embodiment, optionally, the optional area size and shape be can be set.Preferably, the region exists The edge of broadcasting pictures, and size is small as far as possible, impacts to avoid to broadcasting pictures.For example, setting shape be it is rectangular, Strip perhaps circle etc. size can for area size shared by logo identical or side length be broadcasting pictures width 1/10 square etc., the present embodiment is not specifically limited in this embodiment.
204: when starting displaying video programs, in the specified location of the video program play picture, showing the interaction Entrance icon, and the prompt information is also shown in the broadcasting pictures;
Wherein, the position of prompt information can according to need setting, if setting is shown in around the interaction entrance icon, Including but not limited to: top, lower section, left or right etc..
205: shaking operation when detecting that terminal executes to scan two dimensional code operation or shake icon execution to this When, the interactive interface of the video program is pushed to the terminal.
In the present embodiment, two-dimensional code scanning operation refers to spectators' using terminal in a certain distance against video program Broadcast the operation that the two dimensional code in picture is scanned.Two-dimensional code scanning operation is equivalent to triggering terminal and sends to TV programme The instruction of interactive interface is requested, then the equipment for transmitting TV programme signal can detect the instruction.
For example, with reference to Fig. 3, for another embodiment of the present invention provides the effect that interaction entrance is provided in video program show It is intended to.Wherein, a variety show of live streaming is shown in Fig. 3 a, the lower right of the broadcasting pictures of the program show interact into Mouth icon, that is, two dimensional code, in the left side display reminding information " scanning the two-dimensional code, participate in interaction " of the two dimensional code, to facilitate spectators It executes the operation scanned the two-dimensional code and participates in interaction.What Fig. 3 b was shown is also the variety show of live streaming, in the broadcasting pictures of the program Lower right display interaction entrance icon, that is, two dimensional code, " scan the two-dimensional code, obtain greatly in the left side display reminding information of the two dimensional code Prize ", so that facilitating spectators to execute the operation scanned the two-dimensional code participates in prize drawing.
The above method provided in this embodiment passes through pre-generated interaction entrance icon;When starting displaying video programs, In the specified location of the video program play picture, show that the interaction entrance icon, the interaction entrance icon are used for Spectators participate in the interaction of the video program, and the interaction for participating in video program for spectators provides solution, improve video The interest of program, changes that television system actively plays, spectators passively receive the traditional mode of viewing, makes broadcasting for video program It puts and is effectively bonded together with audience interaction, the user experience is improved.
Referring to fig. 4, another embodiment of the present invention provides a kind of provides the device of interaction entrance, the dress in video program It sets and includes:
Generation module 401, for pre-generated interaction entrance icon;
Display module 402 is used for when starting displaying video programs, in the designated position of the video program play picture Place, shows the interaction entrance icon, which participates in the interaction of the video program for spectators.
In the present embodiment, optionally, which includes:
Generation unit, for pre-generating two dimensional code or shaking icon as interaction entrance icon.
In the present embodiment, optionally, the device further include:
Pushing module, for when detect terminal execute scan the two dimensional code operation or to this shake icon execution shake One when shaking operation, and the interactive interface of the video program is pushed to the terminal.
In the present embodiment, optionally, which is also used to:
The position fixed and occupied in the broadcasting pictures of the video program is obtained in advance;
Except this fixed occupy position in addition to position in, an optional region is set as the designated position.
In the present embodiment, optionally, which is also used to:
Pre-generate prompt information corresponding with the interaction entrance icon;
The display module is also used to:
The prompt information is also shown in the broadcasting pictures.
Above-mentioned apparatus provided in this embodiment can be applied in the equipment of television system, should such as video playing server Video playing server is not only that spectators provide the service of displaying video programs, but also is capable of providing interaction entrance to spectators, Facilitate spectators to participate in the interaction of video program, promotes user experience.
Above-mentioned apparatus provided in this embodiment can execute the method provided in any of the above-described embodiment of the method, detailed process See the description in embodiment of the method, does not repeat herein.
Above-mentioned apparatus provided in this embodiment passes through pre-generated interaction entrance icon;When starting displaying video programs, In the specified location of the video program play picture, show that the interaction entrance icon, the interaction entrance icon are used for Spectators participate in the interaction of the video program, and the interaction for participating in video program for spectators provides solution, improve video The interest of program, changes that television system actively plays, spectators passively receive the traditional mode of viewing, makes broadcasting for video program It puts and is effectively bonded together with audience interaction, the user experience is improved.
Those of ordinary skill in the art will appreciate that realizing that all or part of the steps of above-described embodiment can pass through hardware It completes, relevant hardware can also be instructed to complete by program, the program can store in a kind of computer-readable In storage medium, storage medium mentioned above can be read-only memory, disk or CD etc..
The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all in spirit of the invention and Within principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.

Claims (4)

1. a kind of provide the method for interaction entrance in video program, which is characterized in that the described method includes:
Pre-generated two dimensional code shakes icon as interaction entrance icon;
It is obtained in the broadcasting pictures of video program in advance and has fixed the position occupied;
In the position in addition to the position fixed and occupied, an optional region is set as designated position;
When starting to play the video program, in the specified location, show the interaction entrance icon, it is described interact into Mouth icon participates in the interaction of the video program for spectators;
When detect terminal execute scan two dimensional code operation or to it is described shake icon execution and shake operation when, to The terminal pushes the interactive interface of the video program.
2. the method according to claim 1, wherein the method also includes:
Pre-generate prompt information corresponding with the interaction entrance icon;
The prompt information is also shown in the broadcasting pictures.
3. a kind of provide the device of interaction entrance in video program, which is characterized in that described device includes:
Generation module, for pre-generating two dimensional code or shaking icon as interaction entrance icon;Video program is obtained in advance Broadcasting pictures in fixed occupy position;In the position in addition to the position fixed and occupied, an optional area Domain is set as designated position;
Display module, in the specified location, showing the interaction entrance figure when starting to play the video program Mark, the interaction entrance icon participate in the interaction of the video program for spectators;
Pushing module, for scanning two dimensional code operation or shaking icon execution to described and shake when detecting that terminal executes One when shaking operation, and Xiang Suoshu terminal pushes the interactive interface of the video program.
4. device according to claim 3, which is characterized in that the generation module is also used to:
Pre-generate prompt information corresponding with the interaction entrance icon;
The display module is also used to:
The prompt information is also shown in the broadcasting pictures.
CN201510642292.3A 2015-09-30 2015-09-30 The method and apparatus of interaction entrance are provided in video program Expired - Fee Related CN105120352B (en)

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CN106888403A (en) * 2015-12-16 2017-06-23 天脉聚源(北京)科技有限公司 A kind of interaction content associates method for pushing and system
CN108076390A (en) * 2016-11-15 2018-05-25 中兴通讯股份有限公司 A kind of information interacting method and device
CN107529088A (en) * 2017-08-04 2017-12-29 天脉聚源(北京)传媒科技有限公司 The method and device that a kind of intelligent video plays
CN112399240A (en) * 2020-11-04 2021-02-23 腾讯科技(深圳)有限公司 Data processing method

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Denomination of invention: Method and device for providing interaction entrance on video program

Effective date of registration: 20200420

Granted publication date: 20190319

Pledgee: Zhongguancun Beijing technology financing Company limited by guarantee

Pledgor: Tvmining (BEIJING) Technology Co., Ltd.

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Termination date: 20210930