CN113240462A - Interactive advertising system - Google Patents
Interactive advertising system Download PDFInfo
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- CN113240462A CN113240462A CN202110495927.7A CN202110495927A CN113240462A CN 113240462 A CN113240462 A CN 113240462A CN 202110495927 A CN202110495927 A CN 202110495927A CN 113240462 A CN113240462 A CN 113240462A
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 20
- 238000004458 analytical method Methods 0.000 claims description 4
- 230000000694 effects Effects 0.000 abstract description 2
- 238000006243 chemical reaction Methods 0.000 description 2
- 238000004891 communication Methods 0.000 description 2
- 230000003993 interaction Effects 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 238000007405 data analysis Methods 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 238000000034 method Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43632—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wired protocol, e.g. IEEE 1394
- H04N21/43635—HDMI
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Finance (AREA)
- Accounting & Taxation (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Marketing (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Game Theory and Decision Science (AREA)
- Theoretical Computer Science (AREA)
- Databases & Information Systems (AREA)
- Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Computer Networks & Wireless Communication (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment of the invention provides an interactive advertising system, which comprises: the central equipment is used for acquiring the user portrait so as to push advertisements to the terminal equipment according to the user portrait, wherein the advertisements comprise interactive information; and the terminal equipment is used for playing the advertisement, acquiring the feedback information and sending the feedback information to the central equipment, so that the central equipment can judge the feedback information and further determine whether to issue the reward to the terminal equipment according to a judgment result. The invention can realize accurate advertisement delivery and interact with audiences, thereby effectively improving the advertisement broadcasting effect.
Description
Technical Field
The invention relates to the technical field of advertisements, in particular to an interactive advertisement system.
Background
In order to inform the public in the society of information such as related products, services and the like, the advertisement form is usually adopted: simply play text, sound or video. However, this method cannot know whether the advertisement is actually watched during playing, and cannot accurately know the interest points or interest levels of the viewers, and obviously, the advertisement cannot be accurately delivered, and cannot interact with the viewers, which results in a large discount on the advertisement playing effect.
Disclosure of Invention
Accordingly, embodiments of the present invention provide an interactive advertising system to solve the above-mentioned technical problems.
To achieve the above technical objective, an interactive advertising system according to an embodiment of the present invention is improved by comprising:
the central equipment is used for acquiring the user portrait so as to push advertisements to the terminal equipment according to the user portrait, wherein the advertisements comprise interactive information;
the terminal equipment is used for playing advertisements, acquiring feedback information and sending the feedback information to the central equipment, so that the central equipment can judge the feedback information and further determine whether to issue the reward to the terminal equipment according to a judgment result.
Due to the adoption of the technical scheme, compared with the prior art, the invention has the following advantages:
1. according to the invention, the accurate advertisement delivery can be realized by acquiring the user portrait and pushing the advertisement to the terminal equipment according to the user portrait.
2. According to the invention, the interaction information is set, and the reward is used as an incentive for acquiring the feedback information, so that the participation of the audience can be stimulated, whether the audience actually watches the advertisement during playing can be known, the understanding of the audience to the advertisement content can be deepened, and the conversion rate of the advertisement is improved.
The invention has convenient operation and low cost, and can be widely applied to the technical field of advertisements.
Drawings
FIG. 1 is a functional block diagram of an interactive advertising system provided by an implementation of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the following embodiments and accompanying drawings. The exemplary embodiments and descriptions of the present invention are provided to explain the present invention, but not to limit the present invention.
As shown in FIG. 1, an interactive advertising system according to an embodiment of the present invention includes:
the central equipment 1 is used for acquiring a user portrait so as to push advertisements to the terminal equipment 2 according to the user portrait, wherein the advertisements comprise interactive information;
and the terminal equipment 2 is used for playing the advertisement, acquiring the feedback information and sending the feedback information to the central equipment 1, so that the central equipment 1 can judge the feedback information, and further determine whether to send the reward to the terminal equipment 2 according to a judgment result for the user to obtain.
The center device 1 can obtain the relevant information of the user through the terminal device 2, so as to construct the user portrait through the relevant information of the user.
The interactive information may be an advertisement in a bullet screen form, or an advertisement in an audio form, and is displayed or played at a preset time interval (e.g., 2 minutes), so that the viewer obtains the interactive information while watching the advertisement, wherein the interactive information may be question information related to the advertisement, and the question stem form of the question includes two forms: the first is digital interaction, and the second is advertisement selection questions related to the playing of advertisement content:
for example, the following steps are carried out:
a bullet screen pops up a number 23 or a voice prompt is made that "the number you need to input is 23", or the model of the mobile phone prompting the advertisement display is 1: mate 30; 2: p40 pro; 3: nova 8; 4: the format 2, which is used for the user to judge or select, obviously, this arrangement can facilitate the user to provide feedback information, such as inputting digital content or selecting target options through a remote controller;
the feedback information may be reply information and/or viewing duration information corresponding to the interactive information.
The reward can be a voucher which can be withheld from the cooperative merchant by the user, and the reward rule of the voucher can be a voucher which is played for a long time when the user answers a question and the two interactive answers are played.
Obviously, accurate advertisement delivery can be realized by acquiring the user portrait and pushing the advertisement to the terminal equipment 2 according to the user portrait;
meanwhile, because the interactive information is set and the reward is used as the incentive for acquiring the feedback information, the participation of audiences can be stimulated, so that whether the audiences actually watch the advertisement can be known when the advertisement is played, the understanding of the audiences to the advertisement content can be deepened, and the conversion rate of the advertisement is improved.
In some embodiments, the terminal device 2 may be a smart tv, or may be a combination of a tv box and a normal tv, in which case, the HDMI output of the tv box is connected to the HDMI input of the normal tv, or the AV analog signal output by the tv box is connected to the normal tv.
In some embodiments, the terminal device 2 may communicate with a remote control device to obtain feedback information through the remote control device, where the remote control device may be a remote controller, and the feedback information may be answer information corresponding to the question information, and specifically may be a stem answer selected through the remote controller or input digital information.
In some embodiments, the terminal device 2 includes a starting module, and the starting module is configured to obtain starting information when the user uses the terminal device for the first time, so as to perform subsequent processing according to the starting information.
In some embodiments, the terminal device 2 includes a registration module, and the registration module is configured to obtain the user information and send the user information to the center device 1;
the central equipment 1 comprises an analysis module, wherein the analysis module is connected with a registration module to acquire user information, and analyzes according to the user information to acquire a user portrait, wherein the user information comprises name, age, gender, income, occupation and the like;
obviously, by acquiring the user information and performing big data analysis, the user portrait can be acquired, so that the advertisement can be pushed accurately according to the user portrait, for example, when the current user is a pregnant woman, the infant and baby products are pushed emphatically.
In this embodiment, the starting module is in communication connection with the registration module, so that the user can automatically jump to the registration module according to the starting information, and further the user portrait can be conveniently obtained.
In some embodiments, the central device 1 comprises a login module for enabling the login and the ranking of various types of advertisements.
In some embodiments, the central device 1 comprises a push module for retrieving the corresponding type of advertisement according to the user profile and pushing the advertisement to the terminal device 2.
In some embodiments, the terminal device 2 includes a playing module for playing an advertisement;
the playing module also comprises an interface module, wherein the interface module is provided with a video playing window, a current watching time display window, a reward display window and a personal information inquiry interface so as to inquire the information of personal registration and the information of praise collection advertisement through the personal information inquiry interface;
in this embodiment, the playing module is in communication connection with the pushing module to play the advertisement pushed by the pushing module.
It will be apparent to those skilled in the art that the modules or steps of the embodiments of the invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed in an order different than that described herein, or they may be separately fabricated into individual integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, embodiments of the invention are not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes may be made to the embodiment of the present invention by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (9)
1. An interactive advertising system, comprising:
the central equipment is used for acquiring the user portrait so as to push advertisements to the terminal equipment according to the user portrait, wherein the advertisements comprise interactive information;
the terminal equipment is used for playing advertisements, acquiring feedback information and sending the feedback information to the central equipment, so that the central equipment can judge the feedback information and further determine whether to issue the reward to the terminal equipment according to a judgment result.
2. The system of claim 1, wherein the interactive information is embedded with advertisements in the form of pop-up screens or embedded with advertisements in the form of audio, and is displayed or played at preset time intervals.
3. The system of claim 1, wherein the terminal device is a smart television or a combination of a television box and a normal television.
4. The system of claim 1, wherein the terminal device communicates with a remote control device to obtain feedback information via the remote control device.
5. The system according to claim 1, wherein the terminal device comprises a starting module, and the starting module is configured to obtain starting information when the terminal device is used by a user for the first time.
6. The system according to claim 1, wherein the terminal device comprises a registration module, and the registration module is configured to obtain user information and send the user information to the central device;
the central equipment comprises an analysis module, wherein the analysis module is connected with a registration module to acquire user information, and the user information is analyzed to acquire a user portrait.
7. The system of claim 1, wherein the central facility includes a sign-in module for enabling the sign-in and listing of various types of advertisements.
8. The system of claim 1, wherein the central device comprises a push module, and the push module is configured to retrieve a corresponding type of advertisement according to a user profile and push the advertisement to the terminal device.
9. The system of claim 1, wherein the terminal device comprises a playing module, and the playing module is configured to play an advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110495927.7A CN113240462A (en) | 2021-05-07 | 2021-05-07 | Interactive advertising system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110495927.7A CN113240462A (en) | 2021-05-07 | 2021-05-07 | Interactive advertising system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN113240462A true CN113240462A (en) | 2021-08-10 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202110495927.7A Pending CN113240462A (en) | 2021-05-07 | 2021-05-07 | Interactive advertising system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114511359A (en) * | 2022-02-17 | 2022-05-17 | 北京优酷科技有限公司 | Display method, device, equipment and medium |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107507035A (en) * | 2017-08-28 | 2017-12-22 | 张运波 | Interactive advertizing system |
| KR102032525B1 (en) * | 2019-07-16 | 2019-10-15 | 재단법인대구경북과학기술원 | Store signboard-type smart display advertisement platform system and advertisement service method using the same |
| CN111815354A (en) * | 2020-07-07 | 2020-10-23 | 徐汉阳 | Advertisement accurate delivery interactive system based on big data analysis |
-
2021
- 2021-05-07 CN CN202110495927.7A patent/CN113240462A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107507035A (en) * | 2017-08-28 | 2017-12-22 | 张运波 | Interactive advertizing system |
| KR102032525B1 (en) * | 2019-07-16 | 2019-10-15 | 재단법인대구경북과학기술원 | Store signboard-type smart display advertisement platform system and advertisement service method using the same |
| CN111815354A (en) * | 2020-07-07 | 2020-10-23 | 徐汉阳 | Advertisement accurate delivery interactive system based on big data analysis |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114511359A (en) * | 2022-02-17 | 2022-05-17 | 北京优酷科技有限公司 | Display method, device, equipment and medium |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20210810 |
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| RJ01 | Rejection of invention patent application after publication |