CN107483522B

CN107483522B - Service access method and device

Info

Publication number: CN107483522B
Application number: CN201610405749.3A
Authority: CN
Inventors: 赵倬
Original assignee: Huawei Technologies Co Ltd
Current assignee: Huawei Technologies Co Ltd
Priority date: 2016-06-08
Filing date: 2016-06-08
Publication date: 2020-09-08
Anticipated expiration: 2036-06-08
Also published as: CN107483522A

Abstract

A method and a device for service access are provided, the method comprises the following steps: the method comprises the steps that a personalized service request message which is sent by a terminal device and is triggered by the operation of a user in a page is received by a personalized server, the operation of the user in the page is the operation of accessing a service provided in the page, the personalized service request message is used for requesting to provide a personalized service on the basis of the service provided by the page, and the personalized service request carries the operation information of the user and the user identification of the user; the personalized server determines a user group to which the user belongs according to the user identification of the user; the personalized server determines a service access strategy corresponding to a user group to which the user belongs; the personalized server searches the personalized service corresponding to the operation information carried in the personalized service request message in the determined service access strategy; and the personalized server sends the searched data of the personalized service to the terminal equipment.

Description

Service access method and device

Technical Field

The present invention relates to the field of communications, and more particularly, to a method and apparatus for service access.

Background

With the increase of the internet and the emergence of big data technology, for example, the internet service business such as internet shopping is accepted by more and more users, the number of users is also rapidly increased.

With the increasing number of users, a single service cannot meet the requirements of different users, and how to provide a personalized service for the users becomes a problem that needs to be solved urgently.

Disclosure of Invention

The embodiment of the invention provides a method and a device for service access, which can provide personalized services.

In a first aspect, a method for service access is provided, which is applied to a personalized server for providing personalized services for users, where the personalized server includes at least one service access policy, each service access policy corresponds to a user group, each user group includes at least one user, the service access policy is used to control personalized service access of the corresponding user group, each service access policy includes first information, and the first information is used to indicate a one-to-one correspondence relationship between at least one piece of operation information and at least one personalized service, and the method includes: the method comprises the steps that a personalized service request message which is sent by a terminal device and is triggered by the operation of a user in a page is received by a personalized server, the operation of the user in the page is the operation of accessing a service provided in the page, the personalized service request message is used for requesting to provide a personalized service on the basis of the service provided by the page, and the personalized service request carries the operation information of the user and the user identification of the user; the personalized server determines a user group to which the user belongs according to the user identification of the user; the personalized server determines a service access strategy corresponding to a user group to which the user belongs; the personalized server searches the personalized service corresponding to the operation information carried in the personalized service request message in the determined service access strategy; and the personalized server sends the searched data of the personalized service to the terminal equipment.

In a possible implementation manner of the first aspect, the determining, by the personalization server, the user group to which the user belongs according to the user identifier of the user includes: the personalized server determines a user tag of the user according to the user identification of the user; and the personalized server determines a user group to which the user belongs according to the user tag of the user.

By configuring different user tags for different user groups, the user group to which the user belongs can be easily determined according to the user tags of the user, so that the efficiency and the practicability of the service access method can be improved.

In another possible implementation manner of the first aspect, the service access policy further includes second information, where the second information is used to indicate an effective time period of the service access policy, and before the personalization server sends the data of the found personalized service to the terminal device, the method further includes: and the personalization server determines that the occurrence time of the operation of the user in the page is within the effective period indicated by the second information included in the determined service access policy.

By setting the effective time period, the method can realize flexible control of the personalized service, and is convenient for operators to manage and maintain, thereby further improving the practicability of the service access method.

In yet another possible implementation manner of the first aspect, the service access policy further includes third information, the third information is used to indicate a presentation position of the personalized service in the page, and the method further includes: and the personalized server sends the third information included in the determined service access policy to the terminal equipment.

Different presentation positions are configured for various personalized services, so that the personalization degree of service access can be further improved.

In yet another possible implementation of the first aspect, the personalized service comprises at least one of: a page show service, a promotion service, a recommendation service, a search service, or a process flow service.

In a second aspect, a method for service access is provided, the method including: the terminal equipment receives the operation that a user accesses the service provided in the page; the terminal equipment requests the service provided in the page to a service server according to the operation, and sends the personalized service request message to a personalized server, wherein the personalized service request message is used for requesting to provide personalized service on the basis of the service provided in the page, and the service request message carries the operation information of the user and the user identifier of the user; the terminal equipment receives service data provided in the page returned by the service server and receives the personalized service data returned by the personalized server, wherein the personalized service is the personalized service which is searched from the service access strategy corresponding to the user group where the user is located and corresponds to the operation information of the user; the terminal equipment provides services for users according to the data returned by the service server, and the personalized services are superposed in the services according to the data returned by the personalized server.

In a possible implementation manner of the second aspect, before sending the personalized service request message to the personalization server, the method further includes: the terminal device determines that the operation meets the condition for triggering the acquisition of the personalized service.

By determining whether the operation of the user meets the condition of triggering the acquisition of the personalized service before sending the personalized service request message, misoperation can be avoided, and the reliability of the service access method of the embodiment of the invention is improved.

In another possible implementation manner of the second aspect, the service access policy further includes third information, the third information is used for indicating a presentation position of the personalized service in the page, and the method further includes: the terminal equipment receives third information included in the service access policy sent by the personalized server; and the terminal equipment presents the personalized service at the presenting position indicated by the third information according to the third information included in the service access policy.

In a further possible implementation of the second aspect, the personalized service comprises at least one of: page presentation service, sales promotion service, recommendation service, search service, or process flow service

In a third aspect, an apparatus for service access is provided, which includes means for performing the steps of the method for service access in any one of the foregoing first aspect and implementation manners of the first aspect.

In a fourth aspect, an apparatus for service access is provided, which includes means for performing the steps of the method for service access in any one of the second aspect and the implementation manners of the second aspect.

In a fifth aspect, there is provided a service access device, including a memory for storing a computer program and a processor for calling and running the computer program from the memory, so that the service access device performs the method of the first aspect and any one of its various implementations.

In a sixth aspect, there is provided a service access device, comprising a memory for storing a computer program and a processor for calling and running the computer program from the memory, so that the service access device performs the method of the second aspect and any of its various implementations.

In a seventh aspect, a computer program product is provided, the computer program product comprising: computer program code which, when run by a receiving unit, a processing unit, a transmitting unit or a receiver, a processor, a transmitter of a server, causes the server to perform the above-mentioned first aspect, and the method of any of its various implementations of service access.

In an eighth aspect, there is provided a computer program product comprising: computer program code which, when run by a receiving unit, a processing unit, a transmitting unit or a receiver, a processor, a transmitter of a terminal device, causes the terminal device to perform the method of service access of the second aspect described above, and any of its various implementations.

In a ninth aspect, there is provided a computer-readable storage medium storing a program for causing a server to execute the method of the first aspect, and any one of its various implementations.

In a tenth aspect, there is provided a computer-readable storage medium storing a program for causing a terminal device to execute the method for service access of the second aspect described above and any of its various implementations.

According to the method for service access, users in a communication system are divided into at least two user groups, different service access strategies are set for different user groups, and therefore when a server receives a service request message sent by terminal equipment, the user group to which a first user belongs can be determined based on a user identifier of the first user carried by the service request message, a service access strategy for the first user is further determined, a service indicated by the service access strategy is provided, and therefore personalized service access can be achieved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments of the present invention will be briefly described below, and it is obvious that the drawings described below are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a schematic structural diagram of a communication system to which the method and apparatus for service access of the embodiment of the present invention is applied.

Fig. 2 is a schematic interaction diagram of a method of service access in accordance with an embodiment of the present invention.

Fig. 3 is a schematic block diagram of a device for service access according to an embodiment of the present invention.

Fig. 4 is a schematic block diagram of a service access apparatus according to another embodiment of the present invention.

Fig. 5 is a schematic structural diagram of a device for service access according to an embodiment of the present invention.

Fig. 6 is a schematic structural diagram of a device for service access according to another embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The method, the device and the equipment for service access provided by the embodiment of the invention can be applied to a computer, and the computer comprises a hardware layer, an operating system layer running on the hardware layer and an application layer running on the operating system layer. The hardware layer includes hardware such as a cpu (central Processing Unit), a Memory Management Unit (MMU), and a Memory (also referred to as a main Memory). The operating system may be any one or more computer operating systems that implement business processing through processes (processes), such as a Linux operating system, a Unix operating system, an Android operating system, an iOS operating system, or a windows operating system. The application layer comprises applications such as a browser, an address list, word processing software, instant messaging software and the like. In the embodiment of the present invention, the computer may be a handheld device such as a smartphone or a terminal device such as a personal computer, and the present invention is not particularly limited as long as the data can be processed by the method for compressing data according to the embodiment of the present invention by running a program in which a code of the method for compressing data according to the embodiment of the present invention is recorded. The execution main body of the method for compressing data of the embodiment of the invention can be computer equipment, or a functional module which can call a program and execute the program in the computer equipment.

Moreover, various aspects or features of the invention may be implemented as a method, apparatus, or article of manufacture using standard programming and/or engineering techniques. The term "article of manufacture" as used herein is intended to encompass a computer program accessible from any computer-readable device, carrier, or media. For example, computer-readable media can include but are not limited to magnetic storage devices (e.g., hard disk, floppy disk, magnetic strips, etc.), optical disks (e.g., CD (Compact Disc), DVD (Digital Versatile Disc), etc.), smart cards, and flash Memory devices (e.g., EPROM (Erasable Programmable Read-Only Memory), card, stick, or key drive, etc.). In addition, various storage media described herein can represent one or more devices and/or other machine-readable media for storing information. The term "machine-readable medium" can include, without being limited to, wireless channels and various other media capable of storing, containing, and/or carrying instruction(s) and/or data.

As shown in fig. 1, the communication system includes:

at least one service server 110;

at least one personalization server 130;

at least one terminal device 120.

In the embodiment of the present invention, the service server 110 is communicatively connected to the terminal device 120, so that data or information interaction can be performed between the service server 110 and the terminal device 120. And, the personalization server 130 is connected to the terminal device 120 in a communication manner, so that data or information interaction can be performed between the personalization server 130 and the terminal device 120.

By way of example and not limitation, in an embodiment of the present invention, the service server 110 (or the personalization server 130) and the at least one terminal device 120 may communicate directly via a network, such as an ethernet network (e.g., implemented via a communication cable, such as an optical fiber).

Alternatively, the service server 110 (or the personalization server 130) and the terminal device 120 may communicate indirectly through a forwarding network formed by one or more network devices. By way of example and not limitation, the terminal device 120 may communicate with the service server 110 indirectly through an access network and a core network in a wireless communication manner, for example.

In the embodiment of the present invention, the terminal device 120 may obtain the data of the service from the service server (or the personalization server 130), so that the service can be presented to the user based on the data of the service, for example, displaying a page, running an application program, playing audio or video, and the like.

In the embodiment of the present invention, the page displayed by the terminal device may be a web page or a user page (or a user interface) of an application program, and the present invention is not particularly limited.

In addition, in the embodiment of the present invention, the terminal device 120 is further configured with an input device, so that a user can operate the input device, thereby implementing control over a service. By way of example, but not limitation, the input device may be: one or more of a touch operation detection device, a gesture operation detection device, a keyboard, a mouse or a voice recognition device, and the like.

By way of example and not limitation, the terminal device 120 may be a computer device, a tablet computer, a smart phone, or the like, and the present invention is not particularly limited.

In the embodiment of the present invention, the Terminal device 120 may be a Mobile Terminal (Mobile Terminal), a Mobile user equipment, and the like, and may communicate with one or more core networks via a Radio Access Network (for example, RAN, Radio Access Network), and the user equipment may be a Mobile Terminal, such as a Mobile phone (or referred to as "cellular" phone) and a computer having a Mobile Terminal, for example, a portable, pocket, handheld, computer-embedded or vehicle-mounted Mobile device, which exchange languages and/or data with the Radio Access Network. The user device may be a computer or the like that accesses the server via an ethernet, an optical fiber, or the like. In addition, the user equipment may also be a gateway device of the user for accessing the access network, and the like.

The radio access network may employ various communication systems, such as: global System for Mobile communications (GSM), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), General Packet Radio Service (GPRS), Long Term Evolution (LTE), and the like.

In the embodiment of the present invention, the business server 110 or the personalization server 130 may also be referred to as a server, and is a device providing computing services. Since the server needs to respond to and process the service request, the server generally has the capability of assuming and securing the service.

The business server 110 or personalization server 130 is configured to include, by way of example and not limitation, a processor, a hard disk, a memory, a system bus, etc., similar to a general-purpose computer architecture, but requires high processing power, stability, reliability, security, scalability, manageability, etc., due to the need to provide highly reliable services.

In addition, in the embodiment of the present invention, one or more service servers 110 may be provided, that is, a plurality of service servers 110 may form a service server cluster, and similarly, one or more personalization servers 130 may form a personalization server cluster, so as to expand the bandwidth of network devices and servers, increase the throughput, enhance the network data processing capability, and improve the flexibility and availability of the network.

In addition, in the embodiment of the present invention, the service server 110 and the personalization server 130 may be configured independently, that is, the two servers respectively perform the functions of the service server 110 and the personalization server 130, or the service server 110 and the personalization server 130 may be configured jointly, that is, one server completes the functions of both the service server 110 and the personalization server 130.

For convenience of understanding and explanation, the specific procedure of the service access method of the present invention will be described below by taking a case where the service server 110 and the personalization server 130 are the same server as an example, without losing generality.

In the embodiment of the present invention, the personalized server includes at least one service access policy, each service access policy corresponds to a user group, each user group includes at least one user, the service access policy is used to control personalized service access of the corresponding user group, each service access policy includes first information, and the first information is used to indicate a one-to-one correspondence between at least one operation information and at least one personalized service.

Specifically, in the embodiment of the present invention, a plurality of users in a communication system (or, a plurality of users capable of communicating with a server through a terminal device) may be divided into at least two user groups.

For example, in the embodiment of the present invention, the grouping may be performed according to the user information of each user.

By way of example and not limitation, the user information of the user may include one or more of the following:

the user is located in a region, the age of the user, the occupation of the user, the hobbies of the user, the consumption level of the user, the gender of the user, the occupation of the user, the business access records of the user and the like.

Thus, users having the same or similar user information can be classified into the same user group.

It should be understood that the above listed user information is only an exemplary illustration, the present invention is not limited thereto, and other information or parameters capable of embodying the personalization of the user fall within the protection scope of the present invention.

In the embodiment of the present invention, indication information (hereinafter, referred to as "user group query information" for convenience of understanding and explanation) of a user identifier of a user included in each user group may be stored in the personalization server, that is, the personalization server may determine, using the user identifier as an index, a user group to which the user indicated by the user identifier belongs, so that the personalization server may determine, based on the user identifier carried in a received message (for example, a service access message), a user group to which a user of a terminal device from which the message comes belongs, based on the user group query information.

By way of example and not limitation, the user group query information may be stored in the form of an entry, and table 1 below shows an example of the user group query information according to the embodiment of the present invention.

TABLE 1

By way of example and not limitation, in the embodiment of the present invention, the user identifier may be identity information allocated by an operator or a personalization server to each user, in which case, one identity information may uniquely indicate one user, and as the identity information, at least one of the following parameters may be listed: a mobile phone number of the user, an account name of the user, a registration name of the user, a certificate number (e.g., an identification number) of the user, a unique random number assigned to the user by a personalization server or an operator, and the like.

Alternatively, in the embodiment of the present invention, a device identifier of the terminal device may also be used as the user identifier. Wherein, a device identifier is used to uniquely identify a terminal device, and as an example and not by way of limitation, as the device identifier, at least one of the following parameters may be listed: an Internet Protocol (IP) address of the terminal device, and a Media Access Control (MAC) address of the terminal device.

It should be noted that, in the embodiment of the present invention, one terminal device may be used by only one user, and in this case, the device identifier may be directly used as the user identifier.

Or, in the embodiment of the present invention, one terminal device may also be used by multiple users, for example, different users use the same terminal device for service access at different time intervals, in this case, in a login time interval of one user (that is, a time interval between a time when the personalization server identifies that the user logs in on a certain terminal device and a time when the personalization server identifies that the user logs out of the login), a device identifier of the terminal device used by the user may be used as a user identifier of the user, or the personalization server may determine, based on the login time interval of the user on the terminal device and the device identifier of the terminal device, a user group to which the user belongs.

It should be noted that, in the embodiment of the present invention, the number of users included in one user group may be one or multiple, the present invention is not particularly limited, and the number of users included in each user group may be the same or different, and the present invention is not particularly limited.

Also, by way of example and not limitation, in embodiments of the present invention, one user may belong to only one user group. Alternatively, if a user group is considered as a user set, the intersection between any two user sets may be an empty set. Thus, it is possible to avoid an error in determining a user group to which a certain user belongs.

Optionally, different user groups in the personalization server correspond to different user tags, and the user tags are used for indicating types of users.

That is, each of the at least two user groups corresponds to at least one user tag, and the user tags corresponding to any two of the at least two user groups are different.

Specifically, in the embodiment of the present invention, the user tag may be the same identification information assigned to the same type of user, and by way of example and not limitation, the classification of the user may be performed based on the user information of the user, that is, in the embodiment of the present invention, the user tag may be determined based on the user information, and the user tag may be obtained by performing abstract interpretation on the same or similar part in a plurality of user information having the same or similar attributes.

For example, in the case that the user information is the occupation of the user, the user information of different users may include, for example: athletes, workers, engineers, accountants, clerks, translations, etc., in which case the user tags of users whose user information is engineers, accountants, clerks, translations, etc. can be set to: the white collar.

That is, in the embodiment of the present invention, in the case of grouping based on user information, a user tag may be assigned to each user group, where the user tag of one user group corresponds to a division reference of the user group (for example, user information that is the same or similar for each user in the user group). Therefore, the user tags corresponding to the user groups are different. In this case, the user group query information may further indicate a user tag assigned to each user group.

Table 2 below shows another example of user group query information according to an embodiment of the present invention.

TABLE 2

It should be understood that the above listed process of grouping users may be performed by a personalization server, that is, the personalization server may obtain user information and user identification of each user from an operator or an administrator, group each user based on a grouping rule configured by the operator or the administrator, and store indication information (i.e., user group query information) indicating the user identification of the user included in each user group.

Or, the operator or the administrator may also directly issue indication information (i.e., user group query information) indicating the user group to which each user belongs to the personalized server, so that the personalized server may determine each user group and the users included in each user group according to the indication information.

In the embodiment of the invention, the service access policy can be configured for each user group. The service access policy is used to control the service access policy. By respectively configuring the service access strategies for each user group, two users belonging to different user groups can use different service access strategies, thereby realizing personalized service access.

In the following, content included in the service access policy in the embodiment of the present invention is exemplarily described.

In the embodiment of the present invention, the service access policy includes information (i.e., an example of the first information) indicating a service to which the received operation information corresponds.

Specifically, in the embodiment of the present invention, the first information may indicate a service corresponding to the received operation information, and as an example and not by way of limitation, the first information may be a mapping table entry used for indicating a one-to-one correspondence relationship between multiple types of operation information and multiple types of services, so that when the personalization server receives one operation information, the personalization server may find the service corresponding to the operation information in the mapping table entry.

That is, in the embodiment of the present invention, determining, by the personalization server, the service based on the first information of the service access policy includes the following two processes:

process 1

The personalization server determines what operation the user has performed, and the process may be determined by the personalization server based on the received operation information.

In the embodiment of the present invention, the operation information included in the first information (or the operation of the user indicated by the operation information) may be determined.

By way of example, and not limitation, the operational information may include:

operation information indicating that a user performs registration;

operation information indicating that a user places an order;

operation information instructing a user to edit personal information;

operation information for instructing a user to perform searching;

instructing the user to edit the operation information of the shopping cart;

operation information indicating the user subscription information.

It should be understood that the above listed operation information is only an exemplary illustration, and the present invention is not particularly limited, for example, in the embodiment of the present invention, the operation information may also refer to information that indicates a certain event set by a user is generated based on an operation (e.g., input information) of the user, in this case, the above mapping table entry may indicate a service that needs to be provided by the personalization server when the event is triggered, for example, the operation information may be a birthday input by the user, and the first information may indicate a service that needs to be provided by the personalization server when the birthday of the user determined based on the operation information is reached.

By way of example and not limitation, in the embodiment of the present invention, the operation information in the first information (specifically, the mapping table entry) in the service access policy may be issued to the personalization server by an operator or an administrator.

Process 2

The personalization server may determine a service to be provided from among the plurality of services indicated by the first information (specifically, the mapping table entry) based on the operation information.

Optionally, the at least one service includes at least one of:

a page show service, a promotion service, a recommendation service, a search service, or a process flow service.

Specifically, in the embodiment of the present invention, the service controlled based on the service access policy may be at least one of the following services (or service types):

A. page presentation service

The page presentation service refers to a service for presenting text, pictures, videos, or the like to a user on a web page or a user interface (for example, generated based on data from a personalization server) displayed by a display device (for example, a display screen, or the like) of a terminal apparatus.

B. Sales promotion service

Promotion service refers to the operator delivering various information about products or services to the user (e.g., via a personalization server) to persuade or attract the user to purchase their products for the purpose of increasing sales volume. For example, a utility (information provider or sender) may send various information to a user as incentives to consume to influence his attitude and behavior.

C. Recommendation service

Recommendation service refers to an operator prompting a consumer (e.g., via a personalization server) for products or services that the operator can provide, e.g., a marketer can push an advertisement to a user.

D. Search service

The recommendation service refers to that an operator acquires a keyword of a product or service that a user wishes to find (for example, through a personalized server), and pushes the product, service or information related to the keyword for the user.

E. Process flow business

The process flow business refers to the process from the time a user purchases a certain product or service from an operator to the time the user actually obtains the product or service.

It should be understood that the services controlled by the service access policy and the specific form of each service listed above are merely exemplary, and the present invention is not particularly limited.

In addition, as an example and not by way of limitation, in the embodiment of the present invention, the service in the first information (specifically, the mapping table entry) in the service access policy may be issued to the personalization server by an operator or an administrator.

In the embodiment of the present invention, the service access policies corresponding to different user groups are different, and therefore, the services corresponding to the operation information from different user groups (specifically, users in different user groups) are also different.

By way of example and not limitation, if a user a is different from a user group to which a user B belongs, a service access policy corresponding to the user group to which the user a belongs is set as a service access policy a, a service access policy corresponding to the user group to which the user B belongs is set as a service access policy B, operation information corresponding to the operation of the user a is set as operation information a, operation information corresponding to the operation of the user a is set as operation information B, a service corresponding to the operation information a indicated by first information (for convenience of understanding and distinguishing, denoted as first information a) in the service access policy a is set as a service a, and a service corresponding to the operation information B indicated by the first information (for convenience of understanding and distinguishing, denoted as first information B) in the service access policy B is set as a service B, the service a is different from the service B.

The operation information a and the operation information B may be the same or different, and the present invention is not particularly limited.

In the embodiment of the present invention, that the service a is different from the service B may mean that the service types of the service a and the service B are different, that is, the service a and the service B are different services. By way of example and not limitation. For example, for the operation information for instructing the user to log in, the service a may be a promotion service, and the service B may be a recommendation service.

Or, "the service a is different from the service B" may also mean that the service types of the service a and the service B are the same, that is, the service a and the service B are the same service, but the data of the service a provided by the personalization server is different from the data of the service B provided by the personalization server.

For example, if the page display service under the control of the service access policy a is a page display service a, and the page display service under the control of the service access policy B is a page display service B, the page display service a is different from the page display service B, and by way of example and not limitation, "the page display service a is different from the page display service B" may mean that a page corresponding to the page display service a (a page generated based on data of the page display service a) and a page corresponding to the page display service B (a page generated based on data of the page display service B) have different visual experiences, for example, different page tones, or different page layouts (positions of components in the service), and the like.

For another example, if the sales promotion service under the control of the service access policy a is a sales promotion service a, and the sales promotion service under the control of the service access policy B is a sales promotion service B, the sales promotion service a is different from the sales promotion service B, and by way of example and not limitation, "the sales promotion service a is different from the sales promotion service B" may mean that, for the same product or service, the sales promotion content corresponding to the sales promotion service a is different from the sales promotion content corresponding to the sales promotion service B (e.g., the issued sales promotion information), for example, the discount is different, or the bonus is different, etc.

For another example, if the recommended service under the control of the service access policy a is recommended service a, and the recommended service under the control of the service access policy B is recommended service B, the recommended service a is different from the recommended service B, and by way of example and not limitation, "the recommended service a is different from the recommended service B" may mean that the product or service recommended by the recommended service a is different from the product or service recommended by the recommended service B, for example, the advertisement corresponding to the recommended service a is different from the advertisement corresponding to the recommended service B.

For another example, if the search service under the control of the service access policy a is a search service a, and the search service under the control of the service access policy B is a search service B, the search service a is different from the search service B, and by way of example and not limitation, "the search service a is different from the search service B" may mean that the database searched for by the search service a is different from the database searched for by the search service B, or the number of keywords based on which the search service a is based is different from the number of keywords based on which the search service B is based, or the number of related results found by the search service a is different from the number of related results found by the search service B.

For another example, if the flow circulation service under the control of the service access policy a is the flow circulation service a, and the flow circulation service under the control of the service access policy B is the flow circulation service B, the flow circulation service a is different from the flow circulation service B, and by way of example and not limitation, "the flow circulation service a is different from the flow circulation service B" may mean that a process (e.g., a process of adding an additional value) experienced by the flow circulation service a is different from a process experienced by the flow circulation service B.

By way of example, and not limitation, table 3 below illustrates an example of a business access policy.

TABLE 3

By way of example and not limitation, the operation information a to the operation information K may include the following operations:

registration, placing orders, accessing a personal center, socialized reviews, course birthdays, searching, giving up shopping carts, joining customer groups, subscribing to time, and the like.

By way of example and not limitation, the services a to k may include, but are not limited to, the following services:

recommended merchandise, recommended content, associate sales, add to customer group, feed back recent browsing, push advertisements, send mail, send promotional tickets, gift points, and the like.

Optionally, the service access policy further includes second information, where the second information is used to indicate an effective time period of the service access policy.

Specifically, in the embodiment of the present invention, each service access policy further includes indication information (i.e., an example of the second information) indicating an effective period of the service access policy (specifically, each operation information or service indicated by the first information included in the service access policy).

Therefore, when the personalized server receives certain operation information, the effective time period corresponding to the operation information can be judged.

For example, if the occurrence time of the user operation indicated by the operation information is in the validation period corresponding to the user operation information, the personalization server may transmit the service corresponding to the operation information (indicated by the first information) for the user.

For another example, if the occurrence time of the user operation indicated by the operation information is not in the validation period corresponding to the user operation information, the personalization server may prohibit the service corresponding to the operation information (indicated by the first information) from being transmitted to the user.

By way of example and not limitation, table 4 below illustrates another example of a business access policy.

TABLE 4

It should be understood that the effective time periods of the respective operation information or services indicated by the second information included in one service policy information may be the same or different, and the present invention is not particularly limited.

In addition, as an example and not by way of limitation, in the embodiment of the present invention, the second information in the service access policy may be issued to the personalization server by an operator or an administrator.

Optionally, the service access policy further includes third information, where the third information is used to indicate a position of a page component corresponding to the service in the page

Specifically, in the embodiment of the present invention, if the service indicated by the service access policy (specifically, the service access policy includes the first information) needs to be presented in a page displayed on a display of a terminal device used by a user through a page component, the service access policy may further include indication information (i.e., an example of the third information) for indicating a position of the page component in the page.

Therefore, when receiving a certain operation information, the personalization server can determine the position of the service corresponding to the operation information and the service component corresponding to the service in the page (hereinafter, for convenience of understanding and distinction, referred to as a target position), and when transmitting the service corresponding to the operation information to the user, send the indication information of the target position (i.e., an example of the third information) to the terminal device used by the user.

By way of example, and not limitation, table 5 below illustrates yet another example of a business access policy.

TABLE 5

In the embodiment of the present invention, the personalization server may obtain a plurality of service access policies from an operator or an administrator, and the personalization server may determine a one-to-one correspondence between the plurality of service policies and the plurality of user groups.

By way of example and not limitation, in the embodiment of the present invention, the service access policy may also be determined based on user information, and the process may be determined by the personalization server based on a preset algorithm and the input user information, or the process may be completed by an operator or an administrator and send information (hereinafter, for convenience of understanding and explanation, referred to as service access policy query information) indicating a one-to-one mapping relationship between each user group and each service access policy to the personalization server.

As an example and not by way of limitation, the service access policy query information may be an entry in which a one-to-one correspondence relationship between each user group number and each service access policy number is recorded, and table 6 below shows an example of the service access policy query information according to the embodiment of the present invention.

TABLE 6

As described above, the personalization server may obtain information of users included in each user group, information of service access policies corresponding to each user group, and information of specific contents of each service access policy.

Therefore, when the personalization server receives a service request message sent by a terminal device, the personalization server can search a service to be sent to the terminal device based on the service request message (specifically, user identification and operation information carried by the service request message), and send data of the service.

The following describes in detail the procedure of the method for service access according to the present invention, taking as an example the interaction flow between the terminal device a used by the user a and the server a (i.e. capable of executing both functions of the personalization server and the service server).

FIG. 2 is a schematic interaction diagram illustrating a method 200 of service access of an embodiment of the invention.

As shown in fig. 2, the method 200 includes: at S210, the terminal device receives an operation of a user accessing a service provided in a page in the page.

Specifically, when an application a installed in a terminal apparatus a (i.e., an example of a terminal apparatus) is used by a user a (i.e., an example of a first user), the terminal apparatus a is communicatively connected to a server a of the application a, and performs information or data transmission with the server a, and presents an operation interface (i.e., an example of a page) of the application a, for example, a web page.

The terminal device a may accept an operation of the user a on the operation interface of the application a by a device such as a touch screen or a keyboard and a mouse. For convenience of understanding and explanation, the following description will be given taking a page in the form of a web page as an example of the operation interface.

In S220, the terminal device requests the service provided in the page from the service server according to the operation, and sends the personalized service request message to the personalized server, where the personalized service request message is used to request to provide personalized service on the basis of the service provided in the page, and the service request message carries the operation information of the user and the user identifier of the user

Specifically, the terminal device a can acquire the service provided by the page (referred to as service B) from the server a (or, a part of the server a providing the service server function) according to the operation. It should be noted that the service B (i.e., the service provided by the page, or the service returned by the service server) may be the same service provided to all users in the communication system.

In addition, in the embodiment of the present invention, the terminal device a may further detect whether the operation of the user triggers an acquisition process for acquiring the personalized service from the server a (or a part of the server a providing the personalized server function).

That is, before sending the personalized service request message to the personalization server, the method further includes:

the terminal device determines that the operation meets the condition for triggering the acquisition of the personalized service.

Specifically, by way of example and not limitation, terminal device a may detect that the user is performing a specified operation (e.g., an operation specified in the first information of the service access policy information) by, for example, a page placement technique or a tag monitoring technique.

The page spotting (or spot burying) technology is that a terminal device monitors and detects a preset operation by presetting a monitoring Code (Code) in a page, wherein the Code refers to a statement in an executable program, and thus the monitoring Code refers to a section of executable program statement written for the purpose of monitoring.

In the page stationing monitoring technology, a monitoring Tag (Tracking Tag) can be preset in a page, wherein the Tag (Tag) refers to an identifier added for identifying a certain monitoring object, the identifier is not a program statement and cannot be executed, a monitoring code needs to be applied to a page Tag server for execution, but the monitoring code can be identified by a program for judging the specific attribute of the monitoring object.

That is, when the terminal device a detects that the user a performs a specified operation a (e.g., a login operation), it may generate operation information a corresponding to the operation a, and send a service request message a (i.e., an example of a personalized service request message) to the server a.

Thus, in S220, the personalization server receives a personalization service request message sent by the terminal device and triggered by an operation of the user in the page, where the operation of the user in the page is an operation of accessing a service provided in the page, and the personalization service request message is used to request that a personalization service be provided on the basis of the service provided in the page, and the personalization service request carries the operation information of the user and the user identifier of the user.

At S230, the personalization server determines a user group to which the user belongs according to the user identifier of the user.

Specifically, after receiving the service request message a, the server a may determine that the operation information a is determined based on the operation of the user a based on the user identifier a, and further, may search for a user group to which the user a belongs based on the following manner 1 or manner 2 (i.e., an example of a user group to which the first user belongs, which is referred to as user group a).

Mode 1

For example, and not by way of limitation, server a may determine user group a based on table 1 above, i.e., server a may identify the user group indicated by the user group number in the row in which user identification a is located as user group a.

Mode 2

As another example, optionally, different groups of users in the personalization server correspond to different user tags indicating the type of user, an

The personalized server determines a user group to which the user belongs according to the user identifier of the user, and the method comprises the following steps:

the personalized server determines a user tag of the user according to the user identification of the user;

and the personalized server determines a user group to which the user belongs according to the user tag of the user.

Specifically, in the embodiment of the present invention, the server a may obtain the user information of the user a based on the user identifier a (for example, from an operator, etc.), and further determine the user tag of the user a (i.e., an example of the user tag of the first user, which is denoted as the user tag a) according to the user information of the user a, so that the server a may determine the user group a based on the table 2, that is, the server a may use the user group indicated by the user group number in the row of the user tag a as the user group a. By way of example and not limitation, the user information of user a may be transmitted to server a or the operator at registration time by user a.

Since there may be a case where the user a is a new user of the application a, the operator, the administrator, the server, or the like may not group the user a, and in this case, the identifier of the user a may not be recorded in the table 1, and the method 1 cannot be used. Therefore, the reliability of the present invention can be improved by adopting the above-described mode 2.

It is to be understood that the above-listed modes 1 and 2 may be used alone or in combination, and the present invention is not particularly limited.

At S240, the personalization server determines a service access policy corresponding to a user group to which the user belongs.

Specifically, after determining the user group a, the server a may determine a service access policy a (i.e., an example of a first access policy) corresponding to the user group a. For example, the server a may determine the service access policy a based on the above table 6, that is, the server a may set the service access policy indicated by the service access policy number in the row of the number of the user group a as the service access policy a.

At S250, the personalized server searches for the personalized service corresponding to the operation information carried in the personalized service request message in the determined service access policy.

Specifically, after determining the service access policy a, the server a may determine, based on the operation information a, the service a (i.e., an example of the first service) indicated by the service access policy a (specifically, the first information in the service access policy a) and corresponding to the operation information a.

For example, the server a may determine the service a based on the above table 3, that is, the server a may take the service in the row in which the operation information a is located as the service a.

In S260, the personalization server sends the searched data of the personalized service to the terminal device

Specifically, after determining the service a, the server a may transmit data of the service a to the terminal device a.

Thus, in S260, the terminal device receives the data of the service provided in the page returned by the service server and receives the data of the personalized service returned by the personalized server, where the personalized service is a personalized service corresponding to the operation information of the user and found from the service access policy corresponding to the user group where the user is located.

And, in S270, the terminal device provides a service to the user according to the data returned by the service server, and superimposes the personalized service in the service according to the data returned by the personalized server.

Specifically, the terminal device a may present the page of the service B through a display or the like, and the terminal device a may present the service a (e.g., a page component corresponding to the service a) on the page of the service B based on the data of the service a.

Alternatively,

the service access policy further includes second information indicating an effective period of the service access policy, an

Before the personalization server sends the searched data of the personalized service to the terminal device, the method further includes:

and the personalization server determines that the occurrence time of the operation of the user in the page is within the effective period indicated by the second information included in the determined service access policy.

Specifically, in the embodiment of the present invention, the server a may further determine an effective period of the service a (hereinafter, referred to as period a for ease of understanding and explanation), for example, the server a may determine the period a based on the above table 4, that is, the server a may take the effective period in the row of the operation information a as the period a.

The server a may also determine the occurrence time of the operation a (or the occurrence time of the operation information a, hereinafter, referred to as time a for ease of understanding and explanation). By way of example and not limitation, the server a may take the time of receipt of the operation information a as time a. Alternatively, the operation information a or the service request message a may carry a timestamp a, where the timestamp a is used to indicate the occurrence time of the operation a, and thus, the server a may use the time indicated by the timestamp a as the time a.

Moreover, the server a may determine whether the time a is within the time range of the time period a, and if "yes", the server a may send the data of the service a to the terminal device a; if "no", the server a may prohibit sending data of the service a to the terminal device a.

Alternatively,

the service access policy further comprises third information indicating a presentation position of the personalized service in the page, an

The personalization server may send third information included in the determined service access policy to the terminal device.

Correspondingly, the terminal device may receive third information included in the service access policy sent by the personalization server;

and the terminal equipment presents the personalized service at the presenting position indicated by the third information according to the third information included in the service access policy.

Specifically, in the embodiment of the present invention, the server a may further indicate a presentation position of the personalized service in the page presented by the terminal device a.

For example, if service a is implemented by a page component, server a may also determine the location a of the page component of service a in the page rendered by terminal device a. For example, the server a may determine the position a based on the above table 5, that is, the server a may take the page component position in the row where the operation information a is located as the position a.

Thus, the server a can transmit the instruction information of the position a (i.e., an example of the third instruction information) to the terminal apparatus a.

Thus, the terminal device can present the page component corresponding to the service a at the position a.

It should be noted that in the embodiment of the present invention, a page component is a small piece of code that can be executed on any Web page based on HTML, and its representation may be video, map, news, mini-game, etc. The basic idea of the method is derived from code multiplexing, and under the normal condition, the code form comprises DHTML, JavaScript and Adobe Flash. By way of example and not limitation, in the Customer Relationship Management (CRM) field, a series of page components like "shopping cart," "commodity tree," "commodity search," "commodity details," "sales leaderboard," "hottest commodity," "commodity topic," "personal hub," "marketing campaign," "value gift," etc. can be provided, all of which are self-contained independent data services.

In addition, the service access policy may be a rule file based on an Extensible markup language (xml) file type.

In the embodiment of the present invention, the server may also be referred to as a rule engine, which is a component embedded in the application program, and implements separation of the business decision from the application program code, and writes the business decision using a predefined semantic module. And receiving data input, interpreting business rules, and making business decisions according to the business rules.

At the most basic level, a service access policy may also be referred to as a service rule, and is a structure of composite if/then types, or sometimes called conditions/consequences. Rule management is actually a set of tools that include: the system comprises a rule engine, a rule base, a rule language framework and a rule management integrated development environment. The rules engine is the core of the bottom layer and can be viewed as an if/then high level interpreter. There are several steps to use the business rules. The rules must first be established and then deployed to an application system instance (as in the personalized services application herein). The rules are then computed and the computed results may be filtered before being returned to the user. Finally, the user utilizes the results of the rule processing in the application code.

The method for service access according to the embodiment of the present invention is described in detail above with reference to fig. 1 and fig. 2, and the apparatus for service access according to the embodiment of the present invention is described in detail below with reference to fig. 3 and fig. 4.

Figure 3 shows a schematic block diagram of an apparatus 300 for service access according to an embodiment of the present invention,

the apparatus 300 comprises:

a storage unit 310, configured to store at least one service access policy, where each service access policy corresponds to a user group, each user group includes at least one user, the service access policy is used to control personalized service access of the corresponding user group, and each service access policy includes first information, and the first information is used to indicate a one-to-one correspondence relationship between at least one operation information and at least one personalized service;

a receiving unit 320, configured to receive a personalized service request message sent by a terminal device and triggered by an operation of a user in a page, where the operation of the user in the page is an operation of accessing a service provided in the page, and the personalized service request message is used to request that a personalized service is provided on the basis of the service provided in the page, and the personalized service request carries operation information of the user and a user identifier of the user;

a determining unit 330, configured to determine, according to the user identifier of the user, a user group to which the user belongs, determine, from the at least one service access policy, a service access policy corresponding to the user group to which the user belongs, and search, in the determined service access policy, for a personalized service corresponding to the operation information carried in the personalized service request message;

a sending unit 340, configured to send the searched data of the personalized service to the terminal device.

Optionally, different user groups in the personalization server correspond to different user tags indicating the type of user, an

The determining unit is used for determining the user label of the user according to the user identification of the user, and determining the user group to which the user belongs according to the user label of the user.

Optionally, the service access policy further includes second information indicating an effective time period of the service access policy, an

The determining unit is further configured to determine that the occurrence time of the operation of the user in the page is within an effective time period indicated by the second information included in the determined service access policy.

Optionally, the service access policy further includes third information indicating a presentation position of the personalized service in the page, an

The sending unit is further configured to send third information included in the determined service access policy to the terminal device.

Optionally, the personalized service includes at least one of:

The device 300 for service access according to the embodiment of the present invention may correspond to a personalized server (e.g., server a) in the method according to the embodiment of the present invention, and each unit, i.e., module, and the other operations and/or functions in the device 300 for service access are respectively for implementing a corresponding process executed by the personalized server in the method 200 in fig. 2, and are not described herein again for brevity.

According to the service access device provided by the embodiment of the invention, users in a communication system are divided into at least two user groups, and different service access strategies are set for different user groups, so that when a server receives a service request message sent by a terminal device, the user group to which a first user belongs can be determined based on a user identifier of the first user carried by the service request message, a service access strategy for the first user is further determined, a service indicated by the service access strategy is provided, and personalized service access can be realized.

Fig. 4 is a schematic block diagram of an apparatus 400 for service access in accordance with an embodiment of the present invention. As shown in fig. 4, the apparatus 400 includes:

an obtaining unit 410, configured to obtain an operation that a user accesses a service provided in a page in the page;

a sending unit 420, configured to request, according to the operation, a service provided in the page from a service server, and send the personalized service request message to a personalized server, where the personalized service request message is used to request that a personalized service be provided on the basis of the service provided in the page, and the service request message carries operation information of the user and a user identifier of the user;

a receiving unit 430, configured to receive data of a service provided in the page returned by the service server and receive data of the personalized service returned by the personalized server, where the personalized service is a personalized service corresponding to the operation information of the user, which is found from a service access policy corresponding to a user group in which the user is located;

the processing unit 440 is configured to provide a service to the user according to the data returned by the service server, and superimpose the personalized service in the service according to the data returned by the personalized server.

Optionally, the processing unit is further configured to determine that the operation satisfies a condition that triggers acquisition of the personalized service.

The receiving unit is further configured to receive third information included in the service access policy sent by the server;

the processing unit is further configured to present the personalized service at a presentation position indicated by the third information according to the third information included in the service access policy.

Optionally, the personalized service includes at least one of:

The apparatus 400 for service access according to the embodiment of the present invention may correspond to a terminal device (e.g., terminal device a) in the method according to the embodiment of the present invention, and each unit, i.e., module, and the other operations and/or functions in the apparatus 400 for service access are respectively for implementing a corresponding process executed by the terminal device in the method 200 in fig. 2, and are not described herein again for brevity.

Fig. 5 is a schematic block diagram of a device 500 for service access according to an embodiment of the present invention. The device 500 comprises at least one service access policy, each service access policy corresponding to a user group, each user group comprising at least one user, the service access policy being for controlling personalized service access for the corresponding user group, each service access policy comprising first information indicating a one-to-one correspondence between at least one operation information and at least one personalized service,

as shown in fig. 5, the apparatus 500 includes: a processor 510 and a transceiver 520, the processor 510 being coupled to the transceiver 520, optionally the device 500 further comprising a memory 530, the memory 530 being coupled to the processor 510, further optionally the device 500 comprising a bus system 540. Wherein the processor 510, the memory 530, and the transceiver 520 may be coupled by a bus system 540, the memory 530 may be configured to store instructions, the processor 510 may be configured to execute the instructions stored by the memory 530 to control the transceiver 520 to transmit information or signals,

the processor 510 is configured to control the transceiver 520 to receive a personalized service request message triggered by an operation of a user in a page sent by a terminal device, where the operation of the user in the page is an operation of accessing a service provided in the page, and the personalized service request message is used to request that a personalized service is provided on the basis of the service provided in the page, and the personalized service request carries operation information of the user and a user identifier of the user;

the processor 510 is configured to determine, according to the user identifier of the user, a user group to which the user belongs, determine a service access policy corresponding to the user group to which the user belongs, and search, in the determined service access policy, for a personalized service corresponding to the operation information carried in the personalized service request message;

the processor 510 is configured to control the transceiver 520 to send the data of the found personalized service to the terminal device.

The processor 510 is configured to determine a user tag of the user according to the user identifier of the user, and determine a user group to which the user belongs according to the user tag of the user.

The processor 510 is configured to determine that an occurrence time of an operation of the user in the page is within an effective time period indicated by the second information included in the determined service access policy.

Optionally, the service access policy further includes third information, where the third information is used to indicate a presentation position of the personalized service in the page

The processor 510 is configured to control the transceiver 520 to send third information included in the determined service access policy to the terminal device.

Optionally, the at least one service includes at least one of:

The device 500 for service access according to the embodiment of the present invention may correspond to a server (e.g., server a) in the method according to the embodiment of the present invention, and each unit, i.e., module, in the device 500 for service access and the other operations and/or functions described above are respectively for implementing a corresponding process executed by the personalized server in the method 200 in fig. 2, and for brevity, no further description is provided here.

According to the service access equipment provided by the embodiment of the invention, users in a communication system are divided into at least two user groups, and different service access strategies are set for different user groups, so that when a server receives a service request message sent by terminal equipment, the user group to which a first user belongs can be determined based on the user identification of the first user carried by the service request message, and then the service access strategy for the first user is determined, and the service indicated by the service access strategy is provided, thereby realizing personalized service access.

Fig. 6 is a schematic structural diagram of a service access apparatus 600 according to another embodiment of the present invention. As shown in fig. 6, the apparatus 600 includes: a processor 610 and a transceiver 620, the processor 610 and the transceiver 620 being connected, optionally the device 600 further comprises a memory 630, the memory 630 being connected to the processor 610, further optionally the device 600 comprises a bus system 640. Wherein the processor 610, the memory 630, and the transceiver 620 may be coupled via the bus system 640, the memory 630 may be configured to store instructions, the processor 610 may be configured to execute the instructions stored in the memory 630, to control the transceiver 620 to transmit information or signals,

the processor 610 is configured to obtain an operation that a user accesses a service provided in a page in the page;

the processor 610 is configured to control the transceiver 620 to request the service provided in the page from the service server according to the operation, and send the personalized service request message to the personalized server, where the personalized service request message is used to request that a personalized service is provided on the basis of the service provided in the page, and the service request message carries the operation information of the user and the user identifier of the user;

the processor 610 is configured to control the transceiver 620 to receive service data provided in the page returned by the service server and receive personalized service data returned by the personalized server, where the personalized service is a personalized service corresponding to the operation information of the user, which is found from a service access policy corresponding to a user group in which the user is located;

the processor 610 is configured to provide a service to a user according to data returned by the service server, and superimpose the personalized service in the service according to data returned by the personalized server.

Optionally, the processor 610 is further configured to determine that the operation satisfies a condition for triggering acquisition of the personalized service

The processor 610 is configured to control the transceiver 620 to receive third information included in the service access policy sent by the server;

the processor 610 is configured to present the personalized service at the presentation position indicated by the third information according to the third information included in the service access policy.

Optionally, the at least one service includes at least one of:

The device 600 for service access according to the embodiment of the present invention may correspond to a terminal device (for example, a terminal device a) in the method according to the embodiment of the present invention, and each unit, i.e., module, and the other operations and/or functions in the device 600 for service access are respectively for implementing a corresponding process executed by the terminal device in the method 200 in fig. 2, and are not described herein again for brevity.

It should be noted that the above-described method embodiments of the present invention may be applied to or implemented by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method embodiments may be performed by integrated logic circuits of hardware in a processor or instructions in the form of software. The Processor may be a general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf programmable Gate Array (FPGA) or other programmable logic device, discrete Gate or transistor logic device, discrete hardware component. The various methods, steps and logic blocks disclosed in the embodiments of the present invention may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present invention may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in a memory, and a processor reads information in the memory and completes the steps of the method in combination with hardware of the processor.

It will be appreciated that the memory in embodiments of the invention may be either volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory. The non-volatile Memory may be a Read-Only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically Erasable PROM (EEPROM), or a flash Memory. Volatile Memory can be Random Access Memory (RAM), which acts as external cache Memory. By way of example, but not limitation, many forms of RAM are available, such as Static random access memory (Static RAM, SRAM), Dynamic Random Access Memory (DRAM), Synchronous Dynamic random access memory (Synchronous DRAM, SDRAM), Double Data rate Synchronous Dynamic random access memory (DDR SDRAM), Enhanced Synchronous SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), and direct memory bus RAM (DR RAM). It should be noted that the memory of the systems and methods described herein is intended to comprise, without being limited to, these and any other suitable types of memory.

It should be understood that the term "and/or" herein is merely one type of association relationship that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.

It should be understood that, in various embodiments of the present invention, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation on the implementation process of the embodiments of the present invention.

Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.

The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.

Claims

1. A method for accessing service is applied to a personalized server for providing personalized service for users, the personalized server comprises at least one service access policy, each service access policy corresponds to a user group, each user group comprises at least one user, the service access policy is used for controlling personalized service access of the corresponding user group, each service access policy comprises first information, the first information is used for indicating one-to-one correspondence between at least one operation information and at least one personalized service, the operation information comprises any one of operation information for indicating the user to register, operation information for indicating the user to place an order, operation information for indicating the user to edit personal information, operation information for indicating the user to search, operation information for indicating the user to edit a shopping cart, and operation information for indicating the user to subscribe, the method comprises the following steps:

the method comprises the steps that a personalized service request message which is sent by a terminal device and is triggered by the operation of a user in a page is received by a personalized server, the operation of the user in the page is the operation of accessing a service provided in the page, the personalized service request message is used for requesting the provision of a personalized service on the basis of the service provided by the page, and the personalized service request message carries the operation information of the user and the user identification of the user;

the personalized server determines a user group to which the user belongs according to the user identification of the user;

the personalized server determines a service access strategy corresponding to a user group to which the user belongs;

the personalized server searches personalized services corresponding to the operation information carried in the personalized service request message in the determined service access strategy;

and the personalized server sends the searched data of the personalized service to the terminal equipment.

2. The method of claim 1, wherein different groups of users in the personalization server correspond to different user tags indicating types of users, and

the personalized server determines a user group to which the user belongs according to the user identifier of the user, and the determining comprises the following steps:

3. The method of claim 1, wherein the service access policy further comprises second information indicating an effective time period of the service access policy, an

Before the personalized server sends the searched data of the personalized service to the terminal device, the method further includes:

and the personalized server determines that the occurrence moment of the operation of the user in the page is within the effective period indicated by the second information included in the determined service access policy.

4. The method according to any of claims 1 to 3, characterized in that the service access policy further comprises third information indicating a presentation position of the personalized service in a page, and

the method further comprises the following steps:

and the personalized server sends the third information included in the determined service access strategy to the terminal equipment.

5. The method according to any of claims 1 to 3, wherein the personalized service comprises at least one of:

6. A method for service access, the method comprising:

the terminal equipment receives the operation that a user accesses the service provided in the page;

the terminal equipment requests the service provided in the page to a service server according to the operation, and sends the personalized service request message to a personalized server, wherein the personalized service request message is used for requesting to provide personalized service on the basis of the service provided in the page, the personalized service request message carries the operation information of the user and the user identifier of the user, and the operation information comprises any one of operation information for indicating the user to register, operation information for indicating the user to place an order, operation information for indicating the user to edit personal information, operation information for indicating the user to search, operation information for indicating the user to edit a shopping cart and operation information for indicating user subscription information;

the terminal equipment receives service data provided in the page returned by the service server and receives personalized service data returned by the personalized server, wherein the personalized service is a personalized service which is searched from a service access strategy corresponding to a user group where the user is located and corresponds to the operation information of the user;

and the terminal equipment provides services for users according to the data returned by the service server, and superposes the personalized services in the services according to the data returned by the personalized server.

7. The method of claim 6, wherein before sending the personalization service request message to a personalization server, the method further comprises:

and the terminal equipment determines that the operation meets the condition of triggering the acquisition of the personalized service.

8. The method according to claim 6 or 7, characterized in that the service access policy further comprises third information indicating the presentation position of the personalized service in a page, and

the method further comprises the following steps:

the terminal equipment receives third information included in the service access strategy sent by the personalized server;

and the terminal equipment presents the personalized service at the presenting position indicated by the third information according to the third information included in the service access strategy.

9. The method according to claim 6 or 7, characterized in that the personalized service comprises at least one of the following:

10. An apparatus for service access, the apparatus comprising:

the system comprises a storage unit, a service access unit and a service management unit, wherein the storage unit is used for storing at least one service access strategy, each service access strategy corresponds to a user group, each user group comprises at least one user, the service access strategy is used for controlling personalized service access of the corresponding user group, each service access strategy comprises first information, the first information is used for indicating one-to-one correspondence between at least one operation information and at least one personalized service, and the operation information comprises any one of operation information for indicating a user to register, operation information for indicating the user to place an order, operation information for indicating the user to edit personal information, operation information for indicating the user to search, operation information for indicating the user to edit a shopping cart and operation information for indicating the user to subscribe information;

a receiving unit, configured to receive a personalized service request message sent by a terminal device and triggered by an operation of a user in a page, where the operation of the user in the page is an operation of accessing a service provided in the page, the personalized service request message is used to request that a personalized service is provided on the basis of the service provided by the page, and the personalized service request carries operation information of the user and a user identifier of the user;

a determining unit, configured to determine, according to the user identifier of the user, a user group to which the user belongs, determine, from the at least one service access policy, a service access policy corresponding to the user group to which the user belongs, and search, in the determined service access policy, for an individualized service corresponding to the operation information carried in the individualized service request message;

and the sending unit is used for sending the searched data of the personalized service to the terminal equipment.

11. The apparatus of claim 10, wherein different groups of users in the personalization server correspond to different user tags indicating types of users, and

the determining unit is used for determining the user label of the user according to the user identification of the user and determining the user group to which the user belongs according to the user label of the user.

12. The apparatus of claim 10, wherein the service access policy further comprises second information indicating an effective time period of the service access policy, an

The determining unit is further configured to determine that the occurrence time of the user operation in the page is within an effective time period indicated by the second information included in the determined service access policy.

13. The apparatus according to any of claims 10 to 12, wherein the service access policy further comprises third information indicating a presentation position of the personalized service in a page, and

14. The apparatus according to any of claims 10 to 12, wherein the personalized service comprises at least one of:

15. An apparatus for service access, the apparatus comprising:

the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring the operation of accessing the service provided in the page by a user in the page;

a sending unit, configured to request, according to the operation, a service provided in the page from a service server, and send, to a personalized service request message to a personalized server, where the personalized service request message is used to request that a personalized service be provided on the basis of the service provided in the page, and the personalized service request message carries operation information of the user and a user identifier of the user, and the operation information includes any one of operation information indicating that the user registers, operation information indicating that the user places an order, operation information indicating that the user edits personal information, operation information indicating that the user searches, operation information indicating that the user edits a shopping cart, and operation information indicating that the user subscribes information;

a receiving unit, configured to receive data of a service provided in the page returned by the service server and receive data of the personalized service returned by the personalized server, where the personalized service is a personalized service corresponding to operation information of the user, which is found from a service access policy corresponding to a user group in which the user is located;

and the processing unit is used for providing services for the user according to the data returned by the service server and superposing the personalized services in the services according to the data returned by the personalized server.

16. The apparatus of claim 15, wherein the processing unit is further configured to determine that the operation satisfies a condition that triggers acquisition of the personalized service.

17. The apparatus according to claim 15 or 16, wherein the service access policy further comprises third information indicating a presentation position of the personalized service in a page, and

18. The apparatus according to claim 15 or 16, wherein the personalized service comprises at least one of: