CN107483522A - The method and apparatus of Operational Visit - Google Patents

The method and apparatus of Operational Visit Download PDF

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Publication number
CN107483522A
CN107483522A CN201610405749.3A CN201610405749A CN107483522A CN 107483522 A CN107483522 A CN 107483522A CN 201610405749 A CN201610405749 A CN 201610405749A CN 107483522 A CN107483522 A CN 107483522A
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China
Prior art keywords
user
business
information
operational visit
page
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CN201610405749.3A
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CN107483522B (en
Inventor
赵倬
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Huawei Technologies Co Ltd
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Huawei Technologies Co Ltd
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Priority to CN201610405749.3A priority Critical patent/CN107483522B/en
Publication of CN107483522A publication Critical patent/CN107483522A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/14—Session management
    • H04L67/141—Setup of application sessions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/14—Session management
    • H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/51—Discovery or management thereof, e.g. service location protocol [SLP] or web services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A kind of method and apparatus of Operational Visit are provided, this method includes：The individual business request message triggered by operation of the user in the page that personalization server receiving terminal apparatus is sent, operation of the user in the page is to access the operation of the business provided in the page, the individual business request message is used to ask to provide individual business on the basis of the business that the page is provided, and individual business request carries the operation information of the user and the user of the user identifies；The personalization server identifies according to the user of the user, determines the user's group belonging to the user；The personalization server determines the Operational Visit strategy corresponding with the user's group belonging to the user；The personalization server searches the individual business corresponding with the operation information carried in the individual business request message in the Operational Visit strategy determined；The personalization server sends the data of the individual business found to the terminal device.

Description

The method and apparatus of Operational Visit
Technical field
The present invention relates to the communications field, and more particularly, to the method and apparatus of Operational Visit.
Background technology
With the raising of interconnection networking degree and the appearance of big data technology, for example, the online service business such as shopping online The accreditation of more and more users is obtained, number of users also increases rapidly.
With being on the increase for user, the business of unification can not meet the needs of different user, how for user The problem of personalized business turns into urgent need to resolve is provided.
The content of the invention
The embodiment of the present invention provides a kind of method and apparatus of Operational Visit, using the teaching of the invention it is possible to provide personalized service.
First aspect, there is provided a kind of method of Operational Visit, applied to the personalization for providing the user individual business Server, the personalization server include at least one Operational Visit strategy, the corresponding user of each Operational Visit strategy Group, each user's group include at least one user, and the Operational Visit strategy is used for the personalized industry for controlling corresponding user's group Business accesses, and each Operational Visit strategy includes the first information, and the first information is used to indicating at least one operation information and at least The one-to-one relationship between property business, this method include one by one：Personalization server receiving terminal apparatus send by The individual business request message of operation triggering of the user in the page, operation of the user in the page is to access in the page The operation of the business provided, the individual business request message are used to ask to carry on the basis of the business that the page is provided For individual business, individual business request carries the operation information of the user and the user of the user identifies；The individual character Change server to be identified according to the user of the user, determine the user's group belonging to the user；The personalization server determines and should The corresponding Operational Visit strategy of user's group belonging to user；The personalization server is in the Operational Visit strategy determined In, search the individual business corresponding with the operation information carried in the individual business request message；The personalization takes Business device sends the data of the individual business found to the terminal device.
In a kind of possible embodiment of first aspect, the different user groups in the personalization server are corresponding not Same user tag, the user tag is used for the type for representing user, and the personalization server is according to the user of the user Mark, determines the user's group belonging to the user, including：The personalization server identifies according to the user of the user, it is determined that should The user tag of user；The personalization server determines the user's group belonging to the user according to the user tag of the user.
, can be according to the user tag of the user, easily by configuring different user tags for different user's group The user's group belonging to the user is determined, so as to improve the efficiency and practicality of the method for the Operational Visit of the present invention.
In the alternatively possible embodiment of first aspect, the Operational Visit strategy also includes the second information, and this Two information are used to indicate coming into force the period for the Operational Visit strategy, and send and look into the terminal device in the personalization server Before the data of the individual business found, this method also includes：The personalization server determines behaviour of the user in the page The generation moment of work is in coming into force in the period indicated by the second information that the Operational Visit strategy determined includes.
By set come into force the period, the flexible control to individual business can be realized, be easy to operator be managed and Safeguard, so as to further improve the practicality of the method for the Operational Visit of the present invention.
In another possible embodiment of first aspect, the Operational Visit strategy also includes the 3rd information, and this Three information are used to indicate that position of appearing of the individual business in the page, and this method also include：The personalization server The 3rd information that the Operational Visit strategy determined includes is sent to the terminal device.
By the personalized journey that for the different position of appearing of each personalized business configuration, can further improve Operational Visit Degree.
In another possible embodiment of first aspect, the individual business includes following at least one：The page Displaying business, promotion business, recommend business, searching service or workflow business.
Second aspect, there is provided a kind of method of Operational Visit, this method include：Terminal device receives user in the page The operation of business provided in accession page；The terminal device asks institute in the page according to the operation to service server The business of offer, the individual business request message is sent to personalization server, the individual business request message is used for please Ask and provide individual business on the basis of the business provided in the page, the business request information carries the behaviour of the user The user for making information and the user identifies；The terminal device receives the business provided in the page of service server return Data, and receive the personalization server return the individual business data, wherein, the individual business is from this The individual business of the operation information corresponding to the user found in Operational Visit strategy corresponding to user's group where user； The data that the terminal device returns according to the service server provide a user business, and returned according to personalization server Data are superimposed the individual business in the business.
In a kind of possible embodiment of second aspect, individual business request is being sent to personalization server Before message, this method also includes：The terminal device determines that the operation meets that triggering obtains the condition of the individual business.
Whether the operation by determining user before individual business request message is sent meets that triggering obtains personalized industry The condition of business, maloperation can be avoided, improve the reliability of the method for the Operational Visit of the embodiment of the present invention.
In the alternatively possible embodiment of second aspect, the Operational Visit strategy also includes the 3rd information, and this Three information are used to indicate that position of appearing of the individual business in the page, and this method also include：The terminal device receives The 3rd information that the Operational Visit strategy that the personalization server is sent includes；The terminal device is according to the Operational Visit strategy Including the 3rd information, the 3rd information instruction position of appearing, the individual business is presented.
In another possible embodiment of second aspect, the individual business includes following at least one：The page Displaying business, promotion business, recommend business, searching service or workflow business
The third aspect, there is provided a kind of device of Operational Visit, including for performing above-mentioned first aspect and first party The unit of each step of the method for any Operational Visit of each implementation kind in face.
Fourth aspect, there is provided a kind of device of Operational Visit, including for performing above-mentioned second aspect and second party The unit of each step of the method for any Operational Visit of each implementation kind in face.
5th aspect, there is provided a kind of equipment of Operational Visit, including memory and processor, the memory are used to store Computer program, the processor are used to call from memory and run the computer program so that the equipment of Operational Visit is held Row it is above-mentioned in a first aspect, and its any of various implementations Operational Visit method.
6th aspect, there is provided a kind of equipment of Operational Visit, including memory and processor, the memory are used to store Computer program, the processor are used to call from memory and run the computer program so that the equipment of Operational Visit is held The above-mentioned second aspect of row, and its method for any of various implementations Operational Visit.
7th aspect, there is provided a kind of computer program product, the computer program product include：Computer program generation Code, when receiving unit, processing unit, transmitting element or receiver, processor, the hair of the computer program code being serviced device When sending the device to run so that the server performs above-mentioned in a first aspect, and its any of various implementations Operational Visit Method.
Eighth aspect, there is provided a kind of computer program product, the computer program product include：Computer program Code, when the computer program code is by the receiving unit of terminal device, processing unit, transmitting element or receiver, processing When device, transmitter operation so that the terminal device performs above-mentioned second aspect, and its any of various implementations industry The method for being engaged in accessing.
9th aspect, there is provided a kind of computer-readable recording medium, the computer-readable recording medium storage have journey Sequence, described program cause server perform it is above-mentioned in a first aspect, and its any of various implementations Operational Visit side Method.
Tenth aspect, there is provided a kind of computer-readable recording medium, the computer-readable recording medium storage have journey Sequence, described program make it that terminal device performs above-mentioned second aspect, and its any of various implementations Operational Visit Method.
The method of Operational Visit according to embodiments of the present invention, the user in communication system is divided at least two users Group, and different Operational Visit strategies is set for different user's groups, so as to receive the industry of terminal device transmission in server During business request message, the user's mark for the first user that can be carried based on the business request information, the first user institute is determined The user's group belonged to, and then the Operational Visit strategy for first user is determined, and provide indicated by the Operational Visit strategy Business, thus, it is possible to realize personalization Operational Visit.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, it will make below to required in the embodiment of the present invention Accompanying drawing is briefly described, it should be apparent that, drawings described below is only some embodiments of the present invention, for For those of ordinary skill in the art, on the premise of not paying creative work, other can also be obtained according to these accompanying drawings Accompanying drawing.
Fig. 1 is the schematic diagram of the communication system of the method and apparatus for the Operational Visit for being applicable the embodiment of the present invention.
Fig. 2 is the schematic interaction figure of the method for the Operational Visit of one embodiment of the invention.
Fig. 3 is the schematic block diagram of the device of the Operational Visit of one embodiment of the invention.
Fig. 4 is the schematic block diagram of the device of the Operational Visit of another embodiment of the present invention.
Fig. 5 is the schematic diagram of the equipment of the Operational Visit of one embodiment of the invention.
Fig. 6 is the schematic diagram of the equipment of the Operational Visit of another embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation describes, it is clear that described embodiment is part of the embodiment of the present invention, rather than whole embodiments.Based on this hair Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained under the premise of creative work is not made Example, belongs to the scope of protection of the invention.
The method, apparatus and equipment of Operational Visit provided in an embodiment of the present invention, can apply on computer, the calculating Machine includes hardware layer, the operating system layer operated on hardware layer, and the application layer operated on operating system layer.This is hard Part layer includes CPU (Central Processing Unit), memory management unit (MMU, Memory Management Unit) With the hardware such as internal memory (also referred to as host).The operating system can be that any one or more is realized by process (Process) The computer operating system of business processing, for example, (SuSE) Linux OS, Unix operating systems, Android operation system, iOS Operating system or windows operating systems etc..The application layer is soft comprising browser, address list, word processor, instant messaging Part etc. is applied.Also, in embodiments of the present invention, the computer can be the handheld devices such as smart mobile phone or individual The terminal devices such as computer, the present invention is simultaneously not particularly limited, as long as can have the compression of the embodiment of the present invention by log The program of the code of the method for data, data are handled in the method for compressed data according to embodiments of the present invention. The executive agent of the method for the compressed data of the embodiment of the present invention can be computer equipment, or, it is energy in computer equipment The functional module of enough callers and configuration processor.
In addition, various aspects of the invention or feature can be implemented as method, apparatus or use standard program and/or engineering The product of technology.Term " product " used herein is covered can be from any computer-readable device, carrier or medium access Computer program.For example, computer-readable medium can include, but are not limited to:Magnetic memory device (for example, hard disk, floppy disk or Tape etc.), CD is (for example, CD (Compact Disc, compact disk), DVD (Digital Versatile Disc, digital universal Disk) etc.), smart card and flush memory device are (for example, (Erasable Programmable Read-Only Memory, can by EPROM Erasable programmable read only memory), card, rod or Keyed actuator etc.).In addition, various storage media described herein can represent One or more equipment and/or other machine readable medias for storage information.Term " machine readable media " may include but It is not limited to, wireless channel and the various other media that can store, include and/or carry instruction and/or data.
Fig. 1 is the schematic structure of the communication system 100 of the method and apparatus for the Operational Visit for being applicable the embodiment of the present invention Figure.
As shown in figure 1, the communication system 100 includes：
At least one service server 110；
At least one personalization server 130；
At least one terminal device 120.
In embodiments of the present invention, the service server 110 communicates to connect with the terminal device 120, so as to business clothes Data or information exchange can be carried out between business device 110 and the terminal device 120.Also, the personalization server 130 and the end End equipment 120 communicates to connect, so as to carry out data or information between the personalization server 130 and the terminal device 120 Interaction.
It is non-limiting as example, in embodiments of the present invention, the service server 110 (or personalization server 130) Can be for example, by Ethernet (for example, being realized by communications cables such as optical fiber) etc. between at least one terminal device 120 Network, directly communicate.
Or it can also pass through between the service server 110 (or personalization server 130) and the terminal device 120 The forwarding network being made up of one or more network equipments, communicates indirectly.It is non-limiting as example, for example, the terminal is set Standby 120 can use communication, by accessing network and core network, be communicated indirectly with service server 110.
In embodiments of the present invention, terminal device 120 can obtain industry from service server (or personalization server 130) The data of business, thus, it is possible to the data based on the business, business is presented to user, for example, the display page, runs application program, Play audio or video etc..
In embodiments of the present invention, the page that terminal device is shown can be the use that Webpage can also be application program Family page (in other words, user interface) etc., the present invention are simultaneously not particularly limited.
Also, in embodiments of the present invention, the terminal device 120 is also configured with input unit, so as to which user can be to this Input unit is operated, and then realizes the control to business.It is non-limiting as example, as the input unit, Ke Yilie Lift：One or more in touch operation detection means, gesture operation detection means, keyboard, mouse or speech recognition equipment etc..
Non-limiting as example, the terminal device 120 can be computer equipment, tablet personal computer or smart mobile phone etc., The present invention is simultaneously not particularly limited.
In embodiments of the present invention, terminal device 120 can be mobile terminal (Mobile Terminal), mobile subscriber Equipment etc., it can be carried out through wireless access network (for example, RAN, Radio Access Network) and one or more core nets Communication, user equipment can be mobile terminal, as mobile phone (or be " honeycomb " phone) and have mobile terminal calculating Machine, for example, it may be portable, pocket, hand-held, built-in computer or vehicle-mounted mobile device, they with it is wireless Access network exchanges language and/or data.Also, user equipment can also be that computer etc. is taken by access such as Ethernet or optical fiber The equipment of business device.In addition, user equipment can also be user be used for access gateway device of access network etc..
Also, above-mentioned wireless access network can use various communication systems, such as：Global system for mobile communications (GSM, Global System of Mobile communication), CDMA (CDMA, Code Division Multiple Access) system, WCDMA (WCDMA, Wideband Code Division Multiple Access Wireless), GPRS (GPRS, General Packet Radio Service), Long Term Evolution (LTE, Long Term Evolution) etc..
In embodiments of the present invention, service server 110 or personalization server 130 are referred to as servomechanism, are to carry Equipment for calculating service.Because server needs to respond service request, and handled, therefore in general server should have Standby undertake services and ensured the ability of service.
It is non-limiting as example, the composition of service server 110 or personalization server 130 include processor, hard disk, Internal memory, system bus etc., it is similar with general computer architecture, but due to needing to provide highly reliable service, therefore locating Reason ability, stability, reliability, security, scalability, manageability etc. require higher.
In addition, in embodiments of the present invention, it can also be multiple that service server 110, which can be one, i.e. multiple business Server 110 may be constructed service server cluster, and similarly, one or more personalization servers 130 may be constructed individual character Change server cluster, with extended network equipment and the bandwidth of server, increase handling capacity, Strengthens network data-handling capacity, carry The flexibility of high network and availability.
In addition, in embodiments of the present invention, service server 110 can be with separate configurations with personalization server 130, i.e. Perform the function of service server 110 and personalization server 130 respectively by two servers, or, service server 110 with Personalization server 130 can also combine configuration, i.e. by a server come finishing service server 110 and personalized service The function of the both sides of device 130.
Hereinafter, for the ease of understanding and illustrating, without loss of generality, it is with service server 110 and personalization server 130 In case of same server, the detailed process of the method for the Operational Visit of the present invention is illustrated.
In embodiments of the present invention, the personalization server includes at least one Operational Visit strategy, and each business is visited Ask strategy a corresponding user's group, each user's group includes at least one user, and the Operational Visit strategy is corresponding for controlling The individual business of user's group access, each Operational Visit strategy includes the first information, and the first information is used for instruction at least One-to-one relationship between one operation information and at least one individual business.
Specifically, in embodiments of the present invention, multiple users in communication system 100 (in other words, can pass through terminal Multiple users that equipment is communicated with server) at least two user's groups can be divided into.
For example, in embodiments of the present invention, can be according to the user profile of each user to being grouped.
Non-limiting as example, the user profile of user can include one or more of information：
The hobby at the age of region, user, the occupation of user, user residing for user, the level of consumption of user, user Sex, the occupation of user, user Operational Visit record etc..
It is thus possible to the same or analogous user of user profile is divided to same user's group.
It should be understood that user profile listed above is merely illustrative, the present invention is not limited to this, and other being capable of body The personalized information or parameter at current family are each fallen within protection scope of the present invention.
In embodiments of the present invention, user's mark of the user included by each user's group can be stored in personalization server The configured information of knowledge (below, for the ease of understanding and illustrating, is denoted as：User's group Query Information), i.e. personalization server can be with Index is identified as with user, the user's group belonging to the indicated user of user mark is determined, so as to which personalization server can To be identified based on the user carried in the message (for example, Operational Visit message) received, based on user's group Query Information, it is determined that User's group belonging to the user for the terminal device that the message is come from.
Non-limiting as example, the user's group Query Information can use list item form to preserve, and table 1 below shows this One of the user's group Query Information of inventive embodiments.
Table 1
Non-limiting as example, in embodiments of the present invention, user mark can be operator or personalized service Device is the identity information of each user distribution, in this case, an identity information can uniquely indicate a user, as identity Information, following at least one parameter can be enumerated：The phone number of user, the account name of user, the login name of user, user Passport NO. (for example, ID card No.), personalization server or operator are unique random code of user's distribution etc..
Or in embodiments of the present invention, can also using terminal equipment device identification as user identify.Wherein, One device identification is used to uniquely identify a terminal device, non-limiting as example, as device identification, can enumerate At least one parameter once：Internet protocol (IP, Internet Protocol) address of terminal device, the media of terminal device Intervention control (MAC, Medium Access Control) address.
It should be noted that in embodiments of the present invention, a terminal device can be only used by one user, this situation Under, it can directly use device identification to be identified as user.
Or in embodiments of the present invention, a terminal device can also be used by multiple users, for example, different user Operational Visit is carried out using same terminal device in different periods, in this case, in login period (that is, the individual character of a user Change server and identify that the user identifies that the user logs off at the time of being logged on a certain terminal device to personalization server At the time of between period) in, the device identification of terminal device used in the user can be used as the user user mark, In other words, personalization server can be true based on the device identification for logging in period and the terminal device of user on the terminal device Belonging to the fixed user and user's group.
It should be noted that in embodiments of the present invention, the quantity for the user that a user's group includes can be one Can be multiple, the present invention is simultaneously not particularly limited, also, the quantity of user included between each user's group can be with identical With different, the present invention is simultaneously not particularly limited.
Also, non-limiting as example, in embodiments of the present invention, a user can only belong to a user's group. In other words, if a user's group is considered as into user's set, the common factor between any two user set can be sky Collection.Thus, it is possible to avoid determining to make a mistake during the user's group belonging to a certain user.
Alternatively, the different user groups in the personalization server correspond to different user tags, and the user tag is used for Represent the type of user.
That is, each user's group at least two user's groups corresponds at least one user tag, at least two user's groups Any two user's group corresponding to user tag it is different.
Specifically, in embodiments of the present invention, user tag can be the identical for same type of user distribution Identification information, it is non-limiting as example, classification to user can the user profile based on this and user carry out, i.e. at this In inventive embodiments, user tag can be determined based on user profile, and the user tag can be to identical or phase Like attribute multiple user profile in the same or analogous part carry out abstract interpretation and obtain.
For example, in the case of occupation of the user profile for user, the user profile of different user can be included for example：Fortune Mobilization, worker, engineer, accounting, civilian, translation etc., in this case, can be engineer, accounting, text by user profile Member, the user tag of the user translated are set to：" white collar ".
I.e., in embodiments of the present invention, can also be each user's component in the case where being grouped based on user profile With user tag, wherein, the user tag of a user's group is with the division benchmark of the user's group (for example, respectively being used in the user's group The same or analogous user profile in family) it is corresponding.So as to which the user tag corresponding to each user's group is different.Also, this situation Under, above-mentioned user's group Query Information also can indicate that the user tag that each user's group is distributed.
Table 2 below shows another example of the user's group Query Information of the embodiment of the present invention.
Table 2
It should be understood that the process listed above being grouped to user can be performed by personalization server, i.e. personalized Server can obtain the user profile and user's mark of each user from operator or keeper, and be based on operator or keeper The rule of classification of configuration, each user is grouped, and preserves the user's mark for indicating the user included by each user's group Configured information (that is, user's group Query Information).
Or operator or keeper directly can also will indicate the configured information of user's group belonging to each user (i.e., User's group Query Information) personalization server is issued to, so as to which personalization server can be according to the configured information, it is determined that respectively User included by user's group and each user's group.
In embodiments of the present invention, it can be each user's group configuration service access strategy.Operational Visit strategy is used to control Operational Visit strategy.By the way that Operational Visit strategy is respectively configured for each user's group, two use for belonging to different user groups can be made Family uses different Operational Visit strategies, so as to realize the Operational Visit of personalization.
Below, in the embodiment of the present invention, the content included by Operational Visit strategy is illustrative.
In embodiments of the present invention, Operational Visit strategy includes being used to indicate the industry corresponding to received operation information The information (that is, one of the first information) of business.
Specifically, in embodiments of the present invention, the first information can be indicated corresponding to received operation information Business, non-limiting as example, the first information can be indicated for one between a variety of operation informations and multiple business The mapping item of one corresponding relation, so as to which personalization server, can be in the mapping item when receiving an operation information In, find the business corresponding to the operation information.
I.e., in embodiments of the present invention, the first information of the personalization server based on the Operational Visit strategy determines business Including following two processes：
Process 1
Personalization server determines which kind of operation user has carried out, also, the process can be based on by personalization server Received operation information determines.
In embodiments of the present invention, it may be determined that operation information (in other words, the operation information institute included by the first information The operation of the user of instruction).
Non-limiting as example, operation information can include：
The operation information that instruction user is registered；
The operation information that instruction user places an order；
The operation information of instruction user editor's personal information；
The operation information that instruction user scans for；
The operation information of instruction user editor's shopping cart；
Instruction user subscribes to the operation information of information.
It should be understood that operation information listed above is merely illustrative, the present invention is simultaneously not particularly limited, for example, at this In inventive embodiments, the operation information can also refer to operation (for example, input information) generation instruction user based on user and set The information of fixed a certain event, in this case, above-mentioned mapping item can indicate that personalization server needs when the event is triggered The business to be provided, for example, the operation information can be the birthday of user's input, also, the first information can be indicated to work as and arrived Up to the user determined based on operation information birthday when personalization server the business that provides is provided.
Non-limiting as example, in embodiments of the present invention, the first information in above-mentioned Operational Visit strategy is (specifically Say, be mapping item) in operation information can be that operator or keeper are issued to personalization server.
Process 2
Personalization server can be based on operation information, from indicated by the first information (specifically, being mapping item) In between multiple business, it is determined that needing the business provided.
Alternatively, at least one business includes following at least one business：
Page presentation business, promotion business, recommend business, searching service or workflow business.
Specifically, in embodiments of the present invention, the business based on Operational Visit policy control can be following at least one Kind business (in other words, type of service)：
A. page presentation business
Page presentation business refer to shown by the display device (for example, display screen etc.) by terminal device (for example, Based on the data generation from personalization server) webpage or user interface etc., word, picture or video is presented for user Deng business.
B. business is promoted
Promotion (promotion) business refer to operator (for example, passing through personalization server) to user transmit product or The various information of service, persuade or attract user to buy its product, to reach the purpose for expanding sales volume.For example, with business's (letter Breath supplier or sender) it can issue the user with as the various information to boost consumption, to influence its attitude and behavior.
C. business is recommended
Recommendation business refers to the available production of prompting consumer operator of operator (for example, passing through personalization server) Product or service, for example, marketing person can be by user's advertisement.
D. searching service
Recommendation business refers to that operator (for example, passing through personalization server) obtains product or service that user wishes to search Keyword, and push product, service or the information related to the keyword for user.
E. workflow business
Workflow business refer to user from operator buy a certain product or service to user it is actual obtain the product or The process undergone between service.
It is it should be understood that listed above merely illustrative by the business of Operational Visit policy control and the concrete form of each business Property explanation, the present invention simultaneously be not particularly limited.
Also, it is non-limiting as example, in embodiments of the present invention, the first information in above-mentioned Operational Visit strategy Business in (specifically, being mapping item) can be that operator or keeper are issued to personalization server.
In embodiments of the present invention, the Operational Visit strategy corresponding to different user groups is different, therefore, from different user Business corresponding to the operation information of group (specifically, be user) in different user groups is also different.
It is non-limiting as example, if the user's group belonging to user A and user B is different, also, set belonging to user A User's group corresponding to Operational Visit strategy be Operational Visit strategy A, if the business corresponding to the user's group belonging to user B Access strategy is Operational Visit strategy B, if the operation information corresponding to user A operation is operation information A, if user A behaviour It is operation information B to make corresponding operation information, if in Operational Visit strategy A the first information (for the ease of understanding and distinguishing, It is denoted as：First information A) indicated by operation information A corresponding to business be business A, if in Operational Visit strategy B first letter Breath (for the ease of understanding and distinguishing, is denoted as：First information B) indicated by operation information B corresponding to business be business B, then Business A and business B are different.
It should be noted that aforesaid operations information A and the operation indicated by operation information B can with it is identical can also be different, The present invention is simultaneously not particularly limited.
In embodiments of the present invention, " business A and business B is different " the different business that can refer to business A and business B Different types, i.e. business A is different business from business B.It is non-limiting as example.For example, for for instruction user The operation information of login, business A can be promotion business, and business B can be recommendation business.
Or " business A and business B are different " is different may also mean that business A is identical with business B type of service, That is, business A and business B is identical business, still, the data for the business A that personalization server provides and personalized service The data for the business B that device provides are different.
For example, the page presentation business being located under Operational Visit strategy A is controlled is page presentation business A, business visit is located at Ask tactful B control under page presentation business be page presentation business B, then the page presentation business A and page presentation business B Different also, non-limiting as example, " the page presentation business A and page presentation business B are different " can refer to, should The page (page of the data generation based on page presentation business A) and page presentation business B corresponding to page presentation business A The corresponding page (page of the data generation based on page presentation business B) is different to the visual experience of user, for example, the page Tone is different, or, page layout (position of the component in business) difference etc..
For another example the promotion business being located under Operational Visit strategy A is controlled is promotion business A, Operational Visit strategy B is located at Promotion business under controlling is promotion business B, then the promotion business A and promotion business B are different, also, as example rather than Limit, " the promotion business A and promotion business B are different " can refer to, for identical product or service, promotion business A institutes Corresponding promotional content is different from the promotional content (for example, the sales promotion information issued) corresponding to promotion business B, for example, folding Button is different, or, present difference etc..
For another example the recommendation business being located under Operational Visit strategy A is controlled is recommendation business A, Operational Visit strategy B is located at Recommendation business under controlling is recommendation business B, then the recommendation business A and recommendation business B are different, also, as example rather than Limit, " the recommendation business A and recommendation business B are different " can refer to, recommend product or service and recommendation that business A is recommended The product or service that business B is recommended are different, for example, recommending the advertisement corresponding to business A with recommending the advertisement corresponding to business B It is different.
For another example the searching service being located under Operational Visit strategy A is controlled is searching service A, Operational Visit strategy B is located at Searching service under controlling is searching service B, then searching service A and searching service B are different, also, as example rather than Limit, " searching service A and searching service B are different " can refer to, the database that searching service A is searched and search industry The databases searched of business B are different, or, the pass that quantity and the searching service B of the keyword that searching service A is based on are based on The quantity of key word is different, or, the phase that the quantity of the correlated results that searching service A is found is found with searching service B The quantity for closing result is different.
For another example the workflow business being located under Operational Visit strategy A is controlled is workflow business A, business is located at Workflow business under access strategy B is controlled is workflow business B, then the workflow business A and the workflow industry Being engaged in, B is different also, non-limiting as example, and " the workflow business A and workflow business B are different " can refer to, The process phase that the process (for example, process of increase added value) that workflow business A is undergone is undergone with workflow business B It is different.
Non-limiting as example, table 3 below shows one of Operational Visit strategy.
Table 3
Non-limiting as example, operation information A~operation information K can include following operation：
Register, place an order, access individual center, social comment, the process birthday, search for, abandon shopping cart, add client Group, subscribe to time etc..
Non-limiting as example, above-mentioned business a~business k can include but is not limited to following business：
Recommendations, content recommendation, association sale, added to customers, feedback browse recently, advertisement, send postal Part, send promotion certificate, give integration etc..
Alternatively, the Operational Visit strategy also includes the second information, and second information is used to indicate the Operational Visit strategy Come into force the period.
Specifically, in embodiments of the present invention, each Operational Visit strategy also includes being used to indicate the Operational Visit strategy (specifically, be each operation information or business) indicated by the first information included by the Operational Visit strategy comes into force the period Configured information (that is, one of the second information).
So as to which personalization server is when receiving a certain operation information, it is possible to determine that the life corresponding to the operation information Imitate the period.
If for example, the generation moment of user's operation indicated by the operation information is in corresponding to the user's operation information Come into force the period, then personalization server can be user's transmission (indicated by the above-mentioned first information) corresponding to the operation information Business.
If for another example the generation moment of user's operation indicated by the operation information is not at the user's operation information institute Corresponding to come into force the period, then personalization server can be forbidden transmitting operation letter (indicated by the above-mentioned first information) for user The corresponding business of breath.
Non-limiting as example, table 4 below shows another example of Operational Visit strategy.
Table 4
It should be understood that when the coming into force of each operation information or business indicated by the second information that a business game information includes Section be can be the same or different, and the present invention is simultaneously not particularly limited.
Also, non-limiting as example, in embodiments of the present invention, the second information in above-mentioned Operational Visit strategy can To be that operator or keeper are issued to personalization server.
Alternatively, the Operational Visit strategy also includes the 3rd information, and the 3rd information is used to indicate the page corresponding to business Position of the face component in the page
Specifically, in embodiments of the present invention, if Operational Visit strategy (specifically, is the Operational Visit strategy The included first information) indicated by business be the display for needing to be presented on terminal device used in user by page assembly When in the page shown by device, the Operational Visit strategy can also include being used to indicate position of the page assembly in the page Configured information (that is, one of the 3rd information).
So as to which personalization server is when receiving a certain operation information, it is possible to determine that the industry corresponding to the operation information Position of the Service Component in the page corresponding to business and business (below, for the ease of understanding and distinguishing, is denoted as：Target position Put), and when transmitting the business corresponding to the operation information to user by configured information (that is, the 3rd information of the target location One) send to terminal device used in user.
Non-limiting as example, table 5 below shows another example of Operational Visit strategy.
Table 5
In embodiments of the present invention, personalization server can obtain multiple Operational Visit plans from operator or keeper Slightly, also, personalization server can determine the one-to-one relationship between multiple business games and multiple user's groups.
Non-limiting as example, in embodiments of the present invention, Operational Visit strategy can also be true based on user profile Fixed, also, the process can be determined by personalization server based on algorithm set in advance and the user profile inputted, or Person, the process can be completed and by for indicating one between each user's group and each Operational Visit strategy by operator or keeper The information of one mapping relations (below, for the ease of understanding and illustrating, is denoted as：Operational Visit policy lookup information) it is issued to individual character Change server.
Non-limiting as example, Operational Visit policy lookup information can be that record has each user's group # and each business The list item of one-to-one relationship between access strategy numbering, table 6 below show the Operational Visit strategy of the embodiment of the present invention One of Query Information.
Table 6
As described above, personalization server can obtain the information of the user included by each user's group, and each user's group The information of corresponding Operational Visit strategy, and, the information of the particular content of each Operational Visit strategy.
So as to, when personalization server receives the business request information that a terminal device is sent, personalized service Device, which can be based on the business request information, (specifically, is user's mark and operation letter entrained by the business request information Breath), searching needs to send to the business of the terminal device, and sends the data of the business.
Hereinafter, personalization server and business (that is, are able to carry out with the terminal device A and server A that are used by user A Server-side function) interaction flow exemplified by, the process of method of the Operational Visit of the present invention is described in detail.
Fig. 2 is the schematic interaction figure of the method 200 for the Operational Visit for showing the embodiment of the present invention.
As shown in Fig. 2 this method 200 includes：In S210, terminal device receives user and carried in the page in accession page The operation of the business of confession.
Specifically, as the application A of installation in terminal device A (that is, one of terminal device), by user A, (that is, first uses One of family) in use, terminal device A with this using A server A communicate to connect, and with the server A enter row information or Data transfer, and the operation interface (that is, one of the page) for applying A is presented, for example, Webpage.
Terminal device A can receive operation circle that user A applies A to this for example, by devices such as touch-screen or keyboard and mouses The operation in face.Hereinafter, for the ease of understanding and illustrating, in the form of the operation interface for the page of webpage exemplified by, illustrate.
In S220, the terminal device asks the business provided in the page according to the operation to service server, to individual Property server send the individual business request message, the individual business request message be used for ask carried in the page Individual business is provided on the basis of the business of confession, the business request information carries the operation information of the user with the user's User identifies
Specifically, terminal device A (in other words, can provide business from server A according to the operation in server A The part of server capability) obtain the business (being denoted as, business B) that the page is provided.It should be noted that business B (that is, should The business that the page is provided, in other words, the business that service server returns) can be that all users in communication system are provided Identical business.
In addition, in embodiments of the present invention, whether the operation that terminal device A can also detect user is triggered from server A (part for device function of in other words, being provided personalized service in server A) obtains the acquisition process of individual business.
That is, before the individual business request message is sent to personalization server, this method also includes：
The terminal device determines that the operation meets that triggering obtains the condition of the individual business.
Specifically, it is non-limiting as example, terminal device A can be layouted for example, by the page technology or mark prison Control technology come detect user be carried out defined operation (for example, specified in the first information of Operational Visit policy information behaviour Make).
Wherein, page technology of layouting and (in other words, bury a little) refers to, terminal device is monitored by pre-setting prison in the page Code (Code) is surveyed to realize the detection to predetermined registration operation, code refers to the sentence in the program of execution, therefore monitoring code Refer to the one section of executable program statement write for the purpose of monitoring.
In the page layouts monitoring technology, monitoring label (Tracking Tag) can be preset in the page, wherein, label (Tag) refer to recognize the mark that some monitoring object is added, this mark is not program statement, it is impossible to be performed, it is necessary to Performed to page-tag server end application monitor code, but the specific category for judging monitoring object can be used for by procedure identification Property.
That is, when terminal device A detects that user A has carried out defined operation A (for example, register), can generate Operation information A corresponding with operation A, and send business request information A (that is, individual business request message to server A One), in embodiments of the present invention, business request information A carries operation information A (that is, the one of the operation information of user Example), and (that is, one of user's mark of user, is denoted as user's mark of the user A：User identifies A).
So as to which in S220, what personalization server receiving terminal apparatus was sent operates what is triggered by user in the page Individual business request message, operation of the user in the page is to access the operation of the business provided in the page, this Property business request information be used for ask individual business is provided on the basis of the business that the page is provided, the personalized industry Business request carries the operation information of the user and the user of the user identifies.
In S230, the personalization server identifies according to the user of the user, determines the user's group belonging to the user.
Specifically, server A can be based on the user and identify A, it is determined that should after business request information A is received Operation information A is that the operation based on user A determines, and then, in the following manner 1 can be based on or mode 2 is searched belonging to the user A User's group (that is, one of user's group belonging to the first user, is denoted as：User's group A).
Mode 1
For example, non-limiting as example, server A can be based on above-mentioned table 1 and determine user's group A, i.e. server A can So that the user to be identified to user's group indicated by user's group # during A is expert at, as user's group A.
Mode 2
For another example alternatively, the different user groups in the personalization server correspond to different user tags, user mark The type for representing user is signed, and
The personalization server identifies according to the user of the user, determines the user's group belonging to the user, including：
The personalization server identifies according to the user of the user, determines the user tag of the user；
The personalization server determines the user's group belonging to the user according to the user tag of the user.
Specifically, in embodiments of the present invention, server A can be based on the user and identify A (for example, from operator etc.) The user profile of the user A is obtained, and then, according to the user profile of the user A, determine the user tag (that is, of the user A One of the user tag of one user, is denoted as：User tag A), so as to which server A can be based on above-mentioned table 2 and determine user's group A, i.e. server A user tag A can be expert in user's group # indicated by user's group, as user's group A.Make Non-limiting for example, user A user profile can be that user A is transmitted to server A or operator in registration.
It is the situation using A new user due to there may be user A, so as to operator, keeper or server etc. Not yet this and user A may be grouped, in this case, can not record user A mark, Jin Erwu in above-mentioned table 1 Method uses aforesaid way 1.Therefore, the reliability of the present invention can be improved using aforesaid way 2.
It should be understood that mode 1 and mode 2 listed above can be used alone and can also be used in combination, the present invention is not special Do not limit.
In S240, the personalization server determines the Operational Visit strategy corresponding with the user's group belonging to the user.
Specifically, it is determined that after user's group A, server A can determine the Operational Visit corresponding with user's group A Tactful A (that is, one of the first access strategy).For example, server A, which can be based on above-mentioned table 6, determines Operational Visit strategy A, i.e. Server A user's group A numbering can be expert in Operational Visit strategy number indicated by Operational Visit strategy, as Operational Visit strategy A.
In S250, the personalization server is searched and asked with the individual business in the Operational Visit strategy determined The corresponding individual business of the operation information that is carried in message.
Specifically, it is determined that after Operational Visit strategy A, server A can be based on operation information A, determine business The indicated industry corresponding with operation information A of access strategy A (specifically, be the first information) in Operational Visit strategy A Be engaged in A (that is, one of the first business).
For example, server A, which can be based on above-mentioned table 3, determines business A, i.e. server A can be by where operation information A Business in row, as business A.
In S260, the personalization server sends the data of the individual business found to the terminal device
Specifically, it is determined that after business A, server A can send business A data to terminal device A.
So as to which in S260, the terminal device receives the number of the business provided in the page of service server return According to, and the data of the individual business of personalization server return are received, wherein, the individual business is from the user The individual business of the operation information corresponding to the user found in Operational Visit strategy corresponding to the user's group of place.
Also, in S270, the data that the terminal device returns according to the service server provide a user business, and according to The data that personalization server returns are superimposed individual business in the business
Specifically, terminal device A can be presented the business B page by display etc., also, terminal device A can be with Based on business A data, business A (for example, page assembly corresponding to business A) is presented in the business B page.
Alternatively,
The Operational Visit strategy also includes the second information, and second information is used to indicate when coming into force of the Operational Visit strategy Section, and
Before the personalization server sends the data of the individual business found to the terminal device, this method is also Including：
The personalization server determines that the generation moment of operation of the user in the page is in the Operational Visit determined Coming into force in the period indicated by the second information that strategy includes.
Specifically, in embodiments of the present invention, server A can also determine that coming into force the period for business A (below, is Readily appreciate and illustrate, be denoted as：Period A), for example, server A, which can be based on above-mentioned table 4, determines period A, i.e. server A Effectual time during can operation information A be expert at, as period A.
Server A can also determine operate A the generation moment (in other words, the operation information A generation moment, below, in order to Readily appreciate and illustrate, be denoted as：Moment A).It is non-limiting as example, when server A can be by operation information A reception Quarter is used as moment A.Or timestamp A can be carried in operation information A or business request information A, timestamp A is used for The operation A generation moment is indicated, so as to as moment A at the time of server A can be using indicated by timestamp A.
Also, server A can determine whether moment A is in period A time range, if "Yes", service Device A can send business A data to terminal device A；If "No", server A can forbid sending to terminal device A Business A data.
Alternatively,
The Operational Visit strategy also includes the 3rd information, and the 3rd information is used to indicate the individual business in the page Position of appearing, and
The personalization server can send the 3rd information that the Operational Visit strategy determined includes to the terminal device.
Correspondingly, the terminal device can receive the personalization server transmission the Operational Visit strategy include the 3rd Information；
The 3rd information that the terminal device includes according to the Operational Visit strategy, in the Presence Bit of the 3rd information instruction Put, the individual business is presented.
Specifically, in embodiments of the present invention, server A also can indicate that the terminal device A individual business at end Position of appearing in the page that end equipment A is presented.
For example, if business A is realized by page assembly, server A can also determine business A page assembly at end Position A in the page that end equipment A is presented.For example, server A, which can be based on above-mentioned table 5, determines position A, i.e. server A Page assembly position during can operation information A be expert at, as position A.
So as to which server A can send position A configured information (that is, one of the 3rd configured information) to terminal Device A.
So as to which page assembly corresponding to business A can be presented in position A in, terminal device.
It should be noted that in embodiments of the present invention, page assembly is that a fritter can be based on HTML at any one Web page on the code that performs, its form of expression is probably video, map, news, trivial games etc..Its basic think of Code reuse is come from presumably, it is generally the case that code form contains DHTML, JavaScript and Adobe Flash.Make It is non-limiting for example, can be with customer relation management (CRM, Customer Relationship Management) field There is provided similar as " shopping cart ", " commodity tree ", " commercial articles searching ", " commodity details ", " hit parade of sale ", " most hot commodity ", " business The a series of page assembly such as product topic ", " individual center ", " marketing activity ", " recharge reward ", these page assemblies are all certainly With independent data, services.
In addition, Operational Visit strategy can be based on extensible markup language (xml, Extensible Markup Language) the rule file of file type.
In embodiments of the present invention, server is referred to as regulation engine, is a kind of group of insertion in the application Part, realize and separate operational decision making from application code, and determined using the predefined semantic modules business of writing Plan.Receive data input, explain business rule, and operational decision making is made according to business rule.
For most basic aspect, Operational Visit strategy is referred to as business rule, be one it is compound if/if class Type, or sometimes also it is the structure of condition/consequence.Regulation management is one group of tool set in fact, and it includes：Regulation engine, rule Then storehouse, rule language framework, regulation management IDE.Regulation engine is the core of bottom, can regard an if/ as Then high-level explanation device.Business rule is used, there are several steps.Rule must be first established first, and then rule is disposed Into an application system example (if this paper is in personalized service application).Then rule is calculated, and result of calculation is being returned Before reuse family, it is possible to filtered.End user utilizes the result Jing Guo rule process in application code.
The method of Operational Visit according to embodiments of the present invention, the user in communication system is divided at least two users Group, and different Operational Visit strategies is set for different user's groups, so as to receive the industry of terminal device transmission in server During business request message, the user's mark for the first user that can be carried based on the business request information, the first user institute is determined The user's group belonged to, and then the Operational Visit strategy for first user is determined, and provide indicated by the Operational Visit strategy Business, thus, it is possible to realize personalization Operational Visit.
More than, method that Operational Visit according to embodiments of the present invention is described in detail with reference to Fig. 1 and Fig. 2, below, with reference to Fig. 3 and Fig. 4 describes the device of Operational Visit according to embodiments of the present invention in detail.
Fig. 3 shows the schematic block diagram of the device 300 of Operational Visit according to embodiments of the present invention,
The device 300 includes：
Memory cell 310, for storing at least one Operational Visit strategy, the corresponding user of each Operational Visit strategy Group, each user's group include at least one user, and the Operational Visit strategy is used for the personalized industry for controlling corresponding user's group Business accesses, and each Operational Visit strategy includes the first information, and the first information is used to indicating at least one operation information and at least One-to-one relationship between property business one by one；
Receiving unit 320, the personalized industry triggered by operation of the user in the page sent for receiving terminal apparatus Business request message, operation of the user in the page is to access the operation of the business provided in the page, the individual business Request message is used to ask to provide individual business on the basis of the business that the page is provided, and individual business request is taken The user of operation information and the user with the user identifies；
Determining unit 330, for according to the user of the user identify, determine the user's group belonging to the user, from this to In a few Operational Visit strategy, it is determined that the Operational Visit strategy corresponding with the user's group belonging to the user, is being determined Operational Visit strategy in, search the personalized industry corresponding with the operation information carried in the individual business request message Business；
Transmitting element 340, for sending the data of the individual business found to the terminal device.
Alternatively, the different user groups in the personalization server correspond to different user tags, and the user tag is used for The type of user is represented, and
The determining unit is used to be identified according to the user of the user, the user tag of the user is determined, according to the user's User tag, determine the user's group belonging to the user.
Alternatively, the Operational Visit strategy also includes the second information, and second information is used to indicate the Operational Visit strategy Come into force the period, and
The determining unit is additionally operable to determine that the generation moment of operation of the user in the page is in the business determined and visited Ask coming into force in the period indicated by the second information that strategy includes.
Alternatively, the Operational Visit strategy also includes the 3rd information, and the 3rd information is used to indicate that the individual business exists Position of appearing in the page, and
The transmitting element is additionally operable to send the 3rd information that the Operational Visit strategy determined includes to the terminal device.
Alternatively, the individual business includes following at least one：
Page presentation business, promotion business, recommend business, searching service or workflow business.
The individual character that the device 300 of Operational Visit according to embodiments of the present invention may correspond in the method for the embodiment of the present invention Change server (for example, server A), also, each unit in the device 300 of Operational Visit is module and other above-mentioned operations And/or function is respectively in order to realize corresponding flow that personalization server in the method 200 in Fig. 2 performs, for sake of simplicity, herein Repeat no more.
The device of Operational Visit according to embodiments of the present invention, the user in communication system is divided at least two users Group, and different Operational Visit strategies is set for different user's groups, so as to receive the industry of terminal device transmission in server During business request message, the user's mark for the first user that can be carried based on the business request information, the first user institute is determined The user's group belonged to, and then the Operational Visit strategy for first user is determined, and provide indicated by the Operational Visit strategy Business, thus, it is possible to realize personalization Operational Visit.
Fig. 4 is the schematic block diagram of the device 400 of the Operational Visit of one embodiment of the invention.As shown in figure 4, the device 400 include：
Acquiring unit 410, for obtaining the operation of business of the user in the page provided in accession page；
Transmitting element 420, for according to the operation, the business provided in the page to be asked to service server, to individual Property server send the individual business request message, the individual business request message be used for ask carried in the page Individual business is provided on the basis of the business of confession, the business request information carries the operation information of the user with the user's User identifies；
Receiving unit 430, the data of the business provided in the page for receiving service server return, and The data of the individual business of personalization server return are received, wherein, the individual business is used where the user The individual business of the operation information corresponding to the user found in Operational Visit strategy corresponding to the group of family；
Processing unit 440, the data for being returned according to the service server provide a user business, and according to personalization The data that server returns are superimposed the individual business in the business.
Alternatively, the processing unit is additionally operable to determine that the operation meets that triggering obtains the condition of the individual business.
Alternatively, the Operational Visit strategy also includes the 3rd information, and the 3rd information is used to indicate that the individual business exists Position of appearing in the page, and
The receiving unit is additionally operable to receive the 3rd information that the Operational Visit strategy of server transmission includes；
The processing unit is additionally operable to the 3rd information included according to the Operational Visit strategy, and what it is in the instruction of the 3rd information is in Existing position, is presented the individual business.
Alternatively, the individual business includes following at least one：
Page presentation business, promotion business, recommend business, searching service or workflow business..
The terminal that the device 400 of Operational Visit according to embodiments of the present invention may correspond in the method for the embodiment of the present invention Equipment (for example, terminal device A), also, each unit in the device 400 of Operational Visit be module and it is above-mentioned other operation and/ Or function is respectively in order to realize corresponding flow that terminal device in the method 200 in Fig. 2 performs, for sake of simplicity, no longer superfluous herein State.
The device of Operational Visit according to embodiments of the present invention, the user in communication system is divided at least two users Group, and different Operational Visit strategies is set for different user's groups, so as to receive the industry of terminal device transmission in server During business request message, the user's mark for the first user that can be carried based on the business request information, the first user institute is determined The user's group belonged to, and then the Operational Visit strategy for first user is determined, and provide indicated by the Operational Visit strategy Business, thus, it is possible to realize personalization Operational Visit.
Fig. 5 is the schematic diagram of the equipment 500 of the Operational Visit of one embodiment of the invention.Equipment 500 is included at least One Operational Visit strategy, the corresponding user's group of each Operational Visit strategy, each user's group include at least one user, should Operational Visit strategy is used to control the individual business of corresponding user's group to access, and each Operational Visit strategy includes the first letter Breath, the first information are used to indicate the one-to-one relationship between at least one operation information and at least one individual business,
As shown in figure 5, the equipment 500 includes：Processor 510 and transceiver 520, processor 510 and the phase of transceiver 520 Even, alternatively, the equipment 500 also includes memory 530, and memory 530 is connected with processor 510, and still optionally further, this sets Standby 500 include bus system 540.Wherein, processor 510, memory 530 and transceiver 520 can pass through the phase of bus system 540 Even, the memory 530 can be used for store instruction, and the processor 510 is used for the instruction for performing the memory 530 storage, with control Transceiver 520 processed sends information or signal,
The processor 510 is used to control being touched by operation of the user in the page for the receiving terminal apparatus of transceiver 520 transmission The individual business request message of hair, operation of the user in the page is to access the operation of the business provided in the page, The individual business request message is used to ask to provide individual business on the basis of the business that the page is provided, the individual character Change service request and carry the operation information of the user and user's mark of the user；
The processor 510 be used for according to the user of the user identify, determine the user's group belonging to the user, it is determined that with this The corresponding Operational Visit strategy of user's group belonging to user, in the Operational Visit strategy determined, search and the individual character Change the corresponding individual business of the operation information carried in business request information；
The processor 510 is used for the data for controlling transceiver 520 to send the individual business found to the terminal device.
Alternatively, the different user groups in the personalization server correspond to different user tags, and the user tag is used for The type of user is represented, and
The processor 510 is used to be identified according to the user of the user, the user tag of the user is determined, according to the user's User tag, determine the user's group belonging to the user.
Alternatively, the Operational Visit strategy also includes the second information, and second information is used to indicate the Operational Visit strategy Come into force the period, and
The processor 510 is used to determine that the generation moment of operation of the user in the page to be in the Operational Visit determined Coming into force in the period indicated by the second information that strategy includes.
Alternatively, the Operational Visit strategy also includes the 3rd information, and the 3rd information is used to indicate that the individual business exists Position of appearing in the page
The Operational Visit strategy that the processor 510 is used to control transceiver 520 to determine to terminal device transmission includes The 3rd information.
Alternatively, at least one business includes following at least one business：
Page presentation business, promotion business, recommend business, searching service or workflow business.
The service that the equipment 500 of Operational Visit according to embodiments of the present invention may correspond in the method for the embodiment of the present invention Device (for example, server A), also, each unit in the equipment 500 of Operational Visit is module and other above-mentioned operations and/or work( The corresponding flow that personalization server performs in the method 200 in Fig. 2 can be realized respectively, for sake of simplicity, no longer superfluous herein State.
The equipment of Operational Visit according to embodiments of the present invention, the user in communication system is divided at least two users Group, and different Operational Visit strategies is set for different user's groups, so as to receive the industry of terminal device transmission in server During business request message, the user's mark for the first user that can be carried based on the business request information, the first user institute is determined The user's group belonged to, and then the Operational Visit strategy for first user is determined, and provide indicated by the Operational Visit strategy Business, thus, it is possible to realize personalization Operational Visit.
Fig. 6 is the schematic diagram of the equipment 600 of the Operational Visit of another embodiment of the present invention.As shown in fig. 6, this sets Standby 600 include：Processor 610 and transceiver 620, processor 610 are connected with transceiver 620, and alternatively, the equipment 600 is also wrapped Memory 630 is included, memory 630 is connected with processor 610, and still optionally further, the equipment 600 includes bus system 640.Its In, processor 610, memory 630 and transceiver 620 can be connected by bus system 640, and the memory 630 can be used for Store instruction, the processor 610 is used for the instruction for performing the memory 630 storage, to control transceiver 620 to send information or letter Number,
The processor 610 is used for the operation for obtaining business of the user in the page provided in accession page；
The processor 610 is used for according to the operation, controls the transceiver 620 to ask institute in the page to service server The business of offer, the individual business request message is sent to personalization server, the individual business request message is used for please Ask and provide individual business on the basis of the business provided in the page, the business request information carries the behaviour of the user The user for making information and the user identifies；
The processor 610 is used to control the transceiver 620 to receive provided in the page that the service server returns The data of business, and the data of the individual business of personalization server return are received, wherein, the individual business is The personalization of the operation information corresponding to the user found in Operational Visit strategy corresponding to user's group where from the user Business；
The processor 610 is used to provide a user business according to the data that the service server returns, and according to individual Property server return data the individual business is superimposed in the business.
Alternatively, the processor 610 is additionally operable to determine that the operation meets that triggering obtains the condition of the individual business
Alternatively, the Operational Visit strategy also includes the 3rd information, and the 3rd information is used to indicate that the individual business exists Position of appearing in the page, and
The processor 610 is used to control the transceiver 620 to receive what the Operational Visit strategy that the server is sent included 3rd information；
The processor 610 is used for the 3rd information included according to the Operational Visit strategy, and what it is in the instruction of the 3rd information is in Existing position, is presented the individual business.
Alternatively, at least one business includes following at least one business：
Page presentation business, promotion business, recommend business, searching service or workflow business.
The terminal that the equipment 600 of Operational Visit according to embodiments of the present invention may correspond in the method for the embodiment of the present invention Equipment (for example, terminal device A), also, each unit in the equipment 600 of Operational Visit be module and it is above-mentioned other operation and/ Or function is respectively in order to realize corresponding flow that terminal device in the method 200 in Fig. 2 performs, for sake of simplicity, no longer superfluous herein State.
The equipment of Operational Visit according to embodiments of the present invention, the user in communication system is divided at least two users Group, and different Operational Visit strategies is set for different user's groups, so as to receive the industry of terminal device transmission in server During business request message, the user's mark for the first user that can be carried based on the business request information, the first user institute is determined The user's group belonged to, and then the Operational Visit strategy for first user is determined, and provide indicated by the Operational Visit strategy Business, thus, it is possible to realize personalization Operational Visit.
It should be noted that above method embodiment of the present invention can apply in processor, or realized by processor.Processor It is probably a kind of IC chip, the disposal ability with signal.In implementation process, each step of above method embodiment It can be completed by the integrated logic circuit of the hardware in processor or the instruction of software form.Above-mentioned processor can be General processor, digital signal processor (Digital Signal Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field Programmable Gate Array, FPGA) either other PLDs, discrete gate or transistor logic, Discrete hardware components.It can realize or perform disclosed each method, step and the logic diagram in the embodiment of the present invention.It is general Processor can be microprocessor or the processor can also be any conventional processor etc..With reference to the embodiment of the present invention The step of disclosed method, can be embodied directly in hardware decoding processor and perform completion, or with hard in decoding processor Part and software module combination perform completion.Software module can be located at random access memory, flash memory, read-only storage, may be programmed only Read in the ripe storage medium in this area such as memory or electrically erasable programmable memory, register.The storage medium position In memory, processor reads the information in memory, with reference to the step of its hardware completion above method.
It is appreciated that the memory in the embodiment of the present invention can be volatile memory or nonvolatile memory, or It may include both volatibility and nonvolatile memory.Wherein, nonvolatile memory can be read-only storage (Read- Only Memory, ROM), programmable read only memory (Programmable ROM, PROM), the read-only storage of erasable programmable Device (Erasable PROM, EPROM), Electrically Erasable Read Only Memory (Electrically EPROM, EEPROM) or Flash memory.Volatile memory can be random access memory (Random Access Memory, RAM), and it is used as outside high Speed caching.By exemplary but be not restricted explanation, the RAM of many forms can use, such as static RAM (Static RAM, SRAM), dynamic random access memory (Dynamic RAM, DRAM), Synchronous Dynamic Random Access Memory (Synchronous DRAM, SDRAM), double data speed synchronous dynamic RAM (Double Data Rate SDRAM, DDR SDRAM), enhanced Synchronous Dynamic Random Access Memory (Enhanced SDRAM, ESDRAM), synchronized links Dynamic random access memory (Synchlink DRAM, SLDRAM) and direct rambus random access memory (Direct Rambus RAM, DR RAM).It should be noted that the memory of system and method described herein be intended to including but not limited to these and The memory of any other suitable type.
It should be understood that the terms "and/or", only a kind of incidence relation for describing affiliated partner, expression can deposit In three kinds of relations, for example, A and/or B, can be represented：Individualism A, while A and B be present, these three situations of individualism B. In addition, character "/" herein, it is a kind of relation of "or" to typically represent forward-backward correlation object.
It should be understood that in various embodiments of the present invention, the size of the sequence number of above-mentioned each process is not meant to perform suitable The priority of sequence, the execution sequence of each process should be determined with its function and internal logic, without the implementation of the reply embodiment of the present invention Process forms any restriction.
Those of ordinary skill in the art are it is to be appreciated that the list of each example described with reference to the embodiments described herein Member and algorithm steps, it can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions are actually Performed with hardware or software mode, application-specific and design constraint depending on technical scheme.Professional and technical personnel Described function can be realized using distinct methods to each specific application, but this realization is it is not considered that super Go out the scope of the present invention.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description, The specific work process of device and unit, the corresponding process in preceding method embodiment is may be referred to, will not be repeated here.
In several embodiments provided herein, it should be understood that disclosed systems, devices and methods, can be with Realize by another way.For example, device embodiment described above is only schematical, for example, the unit Division, only a kind of division of logic function, can there is other dividing mode, such as multiple units or component when actually realizing Another system can be combined or be desirably integrated into, or some features can be ignored, or do not perform.It is another, it is shown or The mutual coupling discussed or direct-coupling or communication connection can be the indirect couplings by some interfaces, device or unit Close or communicate to connect, can be electrical, mechanical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs 's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also That unit is individually physically present, can also two or more units it is integrated in a unit.
If the function is realized in the form of SFU software functional unit and is used as independent production marketing or in use, can be with It is stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially in other words The part to be contributed to prior art or the part of the technical scheme can be embodied in the form of software product, the meter Calculation machine software product is stored in a storage medium, including some instructions are causing a computer equipment (can be People's computer, server, or network equipment etc.) perform all or part of step of each embodiment methods described of the present invention. And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), arbitrary access are deposited Reservoir (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all be contained Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.

Claims (18)

  1. A kind of 1. method of Operational Visit, it is characterised in that applied to the personalization server for providing the user individual business, The personalization server includes at least one Operational Visit strategy, and each Operational Visit strategy corresponds to a user's group, often Individual user's group includes at least one user, and the Operational Visit strategy is used to control the individual business of corresponding user's group to visit Ask, each Operational Visit strategy includes the first information, and the first information is used to indicate at least one operation information and at least one One-to-one relationship between personalized business, methods described include：
    The individual business request triggered by operation of the user in the page that personalization server receiving terminal apparatus is sent disappears Breath, to access the operation of the business provided in the page, the individual business please for operation of the user in the page Ask message be used for ask individual business is provided on the basis of the business that the page is provided, the individual business is asked Carry the operation information of the user and user's mark of the user；
    The personalization server identifies according to the user of the user, determines the user's group belonging to the user；
    The personalization server determines the Operational Visit strategy corresponding with the user's group belonging to the user；
    The personalization server is searched with being taken in the individual business request message in the Operational Visit strategy determined The corresponding individual business of the operation information of band；
    The personalization server sends the data of the individual business found to the terminal device.
  2. 2. according to the method for claim 1, it is characterised in that the different user groups in the personalization server are corresponding not Same user tag, the user tag are used for the type for representing user, and
    The personalization server identifies according to the user of the user, determines the user's group belonging to the user, including：
    The personalization server identifies according to the user of the user, determines the user tag of the user；
    The personalization server determines the user's group belonging to the user according to the user tag of the user.
  3. 3. method according to claim 1 or 2, it is characterised in that the Operational Visit strategy also includes the second information, institute The second information is stated to be used to indicate coming into force the period for the Operational Visit strategy, and
    Before the personalization server sends the data of the individual business found to the terminal device, methods described Also include：
    The personalization server determines that the generation moment of operation of the user in the page is in the Operational Visit determined Coming into force in the period indicated by the second information that strategy includes.
  4. 4. according to the method described in claims 1 to 3, it is characterised in that the Operational Visit strategy also includes the 3rd information, 3rd information is used to indicate position of appearing of the individual business in the page, and
    Methods described also includes：
    The personalization server sends the 3rd information that the Operational Visit strategy determined includes to the terminal device.
  5. 5. according to the method described in Claims 1-4, it is characterised in that the individual business includes following at least one：
    Page presentation business, promotion business, recommend business, searching service or workflow business.
  6. A kind of 6. method of Operational Visit, it is characterised in that methods described includes：
    Terminal device receives the operation of business of the user in the page provided in accession page；
    The terminal device asks the business provided in the page, to personalization according to the operation to service server Server sends the individual business request message, and the individual business request message is used to ask the institute in the page Individual business is provided on the basis of the business of offer, the business request information carries operation information and the institute of the user State user's mark of user；
    The terminal device receives the data of the business provided in the page that the service server returns, and receives The data for the individual business that the personalization server returns, wherein, the individual business is from the user institute The individual business of the operation information corresponding to the user found in Operational Visit strategy corresponding to user's group；
    The data that the terminal device returns according to the service server provide a user business, and according to personalization server The data of return are superimposed the individual business in the business.
  7. 7. according to the method for claim 6, it is characterised in that please sending the individual business to personalization server Before seeking message, methods described also includes：
    The terminal device determines that the operation meets that triggering obtains the condition of the individual business.
  8. 8. the method according to claim 6 or 7, it is characterised in that the Operational Visit strategy also includes the 3rd information, institute The 3rd information is stated to be used to indicate position of appearing of the individual business in the page, and
    Methods described also includes：
    The terminal device receives the 3rd information that the Operational Visit strategy that the personalization server is sent includes；
    The 3rd information that the terminal device includes according to the Operational Visit strategy, in the Presence Bit of the 3rd information instruction Put, the individual business is presented.
  9. 9. the method according to any one of claim 6 to 8, it is characterised in that the individual business is included below extremely It is few one：
    Page presentation business, promotion business, recommend business, searching service or workflow business.
  10. 10. a kind of device of Operational Visit, it is characterised in that described device includes：
    Memory cell, for storing at least one Operational Visit strategy, each Operational Visit strategy corresponds to a user's group, each User's group includes at least one user, and the Operational Visit strategy is used to control the individual business of corresponding user's group to visit Ask, each Operational Visit strategy includes the first information, and the first information is used to indicate at least one operation information and at least one One-to-one relationship between personalized business；
    Receiving unit, disappear for the individual business request triggered by operation of the user in the page that receiving terminal apparatus is sent Breath, to access the operation of the business provided in the page, the individual business please for operation of the user in the page Ask message be used for ask individual business is provided on the basis of the business that the page is provided, the individual business is asked Carry the operation information of the user and user's mark of the user；
    Determining unit, for according to the user of the user identify, determine the user's group belonging to the user, from it is described at least In one Operational Visit strategy, it is determined that the Operational Visit strategy corresponding with the user's group belonging to the user, is being determined Operational Visit strategy in, search the individual character corresponding with the operation information carried in the individual business request message Change business；
    Transmitting element, for sending the data of the individual business found to the terminal device.
  11. 11. device according to claim 10, it is characterised in that the different user groups in the personalization server are corresponding Different user tags, the user tag are used for the type for representing user, and
    The determining unit is used to be identified according to the user of the user, the user tag of the user is determined, according to the use The user tag at family, determine the user's group belonging to the user.
  12. 12. the device according to claim 10 or 11, it is characterised in that the Operational Visit strategy also includes the second letter Breath, second information are used to indicate coming into force the period for the Operational Visit strategy, and
    The determining unit is additionally operable to determine that the generation moment of operation of the user in the page is in the business determined and visited Ask coming into force in the period indicated by the second information that strategy includes.
  13. 13. according to the device described in claim 10 to 12, it is characterised in that the Operational Visit strategy also includes the 3rd letter Breath, the 3rd information are used to indicate position of appearing of the individual business in the page, and
    The transmitting element is additionally operable to send the 3rd information that the Operational Visit strategy determined includes to the terminal device.
  14. 14. according to the device described in claim 10 to 13, it is characterised in that the individual business includes following at least one It is individual：
    Page presentation business, promotion business, recommend business, searching service or workflow business.
  15. 15. a kind of device of Operational Visit, it is characterised in that described device includes：
    Acquiring unit, for obtaining the operation of business of the user in the page provided in accession page；
    Transmitting element, for according to the operation, the business provided in the page being asked to service server, to personalization Server sends the individual business request message, and the individual business request message is used to ask the institute in the page Individual business is provided on the basis of the business of offer, the business request information carries operation information and the institute of the user State user's mark of user；
    Receiving unit, the data of the business provided in the page returned for receiving the service server, Yi Jijie The data for the individual business that the personalization server returns are received, wherein, the individual business is from the user The individual business of the operation information corresponding to the user found in Operational Visit strategy corresponding to the user's group of place；
    Processing unit, the data for being returned according to the service server provide a user business, and according to personalized service The data that device returns are superimposed the individual business in the business.
  16. 16. device according to claim 15, it is characterised in that the processing unit is additionally operable to determine that the operation meets Triggering obtains the condition of the individual business.
  17. 17. the device according to claim 15 or 16, it is characterised in that the Operational Visit strategy also includes the 3rd letter Breath, the 3rd information are used to indicate position of appearing of the individual business in the page, and
    The receiving unit is additionally operable to receive the 3rd information that the Operational Visit strategy that the server is sent includes；
    The processing unit is additionally operable to the 3rd information included according to the Operational Visit strategy, in the 3rd information instruction Position of appearing, the individual business is presented.
  18. 18. the device according to any one of claim 15 to 17, it is characterised in that the individual business includes following It is at least one：
    Page presentation business, promotion business, recommend business, searching service or workflow business.
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