WO2018018245A1 - Procédé d'acquisition de données et dispositif de lecture dans une technologie de publicité - Google Patents

Procédé d'acquisition de données et dispositif de lecture dans une technologie de publicité Download PDF

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Publication number
WO2018018245A1
WO2018018245A1 PCT/CN2016/091204 CN2016091204W WO2018018245A1 WO 2018018245 A1 WO2018018245 A1 WO 2018018245A1 CN 2016091204 W CN2016091204 W CN 2016091204W WO 2018018245 A1 WO2018018245 A1 WO 2018018245A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
floor
unit
elevator
company
Prior art date
Application number
PCT/CN2016/091204
Other languages
English (en)
Chinese (zh)
Inventor
金蕾
Original Assignee
金蕾
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 金蕾 filed Critical 金蕾
Priority to PCT/CN2016/091204 priority Critical patent/WO2018018245A1/fr
Publication of WO2018018245A1 publication Critical patent/WO2018018245A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for

Definitions

  • the invention belongs to the field of service media, and in particular relates to a data collection method and a playback device for an advertisement playing technology.
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • Embodiments of the present invention provide a data collection method and a playback device for an advertisement playing technology, and the purpose is to provide By detecting the floor of the company where the visitor is currently located, and flexibly playing the relevant advertisements of the company, the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • the present invention is implemented as follows: a data collection method for an advertisement playing technology, comprising the following steps:
  • the embodiment of the invention further provides a playback device, including:
  • a recording unit for recording a matching relationship between a floor and an advertisement
  • a detecting unit configured to detect a floor segment where the current elevator is located
  • a playback unit wherein the input end is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor segment where the current elevator is located according to the floor segment where the current elevator is located and the matching relationship between the floor segment and the advertisement;
  • the input end is connected to the playing unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
  • the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 1 is a schematic flowchart of a data collection method of an advertisement playing technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a data collection method of an advertisement playing technology according to an embodiment of the present invention.
  • the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
  • the matching relationship between the floor segment and the advertisement is recorded in step S101.
  • the playback device records with A Relevant advertising of the company, such as company image advertising or product introduction.
  • step S102 the floor segment where the current elevator is located is detected.
  • Step S103 According to the floor segment where the elevator is currently located and the matching relationship between the floor segment and the advertisement, an advertisement matching the floor segment where the current elevator is located is played, and the technical use data is transmitted to the data collection terminal preset by the manufacturer.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
  • a recording unit 21 configured to record a matching relationship between the floor segment and the advertisement
  • a detecting unit 22 configured to detect a floor segment where the current elevator is located
  • the playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively a connection, configured to play an advertisement that matches a floor segment where the current elevator is located according to a floor segment where the current elevator is located and a matching relationship between the floor segment and the advertisement;
  • a technical data collecting unit 24 an input end thereof and the playing unit 23 Connection, used to send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the working principle is: when the recording unit 21 records the matching relationship between the floor segment and the advertisement, the detecting unit 22 Detecting the floor section where the elevator is located, the playing unit 23 plays an advertisement matching the floor section where the current elevator is located according to the floor section where the current elevator is located and the matching relationship between the floor section and the advertisement, and the technical data collecting unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Indicating And Signalling Devices For Elevators (AREA)

Abstract

L'invention concerne un procédé d'acquisition de données et un dispositif de lecture dans une technologie de publicité, qui se rapportent au domaine des supports de service. Le procédé d'acquisition de données comprend : l'enregistrement d'une relation de correspondance entre une section d'étage et une publicité ; la détection de la section d'étage où un ascenseur se trouve à ce moment ; et, en fonction de la section d'étage où l'ascenseur se trouve à ce moment et de la relation de correspondance entre la section d'étage et la publicité, la lecture de la publicité qui correspond à la section d'étage où l'ascenseur se trouve à ce moment, et l'envoi de données d'utilisation techniques à un terminal d'acquisition de données prédéfini par un fabricant. Grâce à la détection de l'étage d'une société où un visiteur se trouve à ce moment, des publicités relatives à la société peuvent être lues avec souplesse, et le visiteur peut connaître dans l'ascenseur la situation de la société, ce qui permet d'obtenir un effet promotionnel pour la société. Par ailleurs, un fabricant peut collecter en temps opportun, de manière commode et efficace, les conditions d'utilisation de technologies associées.
PCT/CN2016/091204 2016-07-24 2016-07-24 Procédé d'acquisition de données et dispositif de lecture dans une technologie de publicité WO2018018245A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091204 WO2018018245A1 (fr) 2016-07-24 2016-07-24 Procédé d'acquisition de données et dispositif de lecture dans une technologie de publicité

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091204 WO2018018245A1 (fr) 2016-07-24 2016-07-24 Procédé d'acquisition de données et dispositif de lecture dans une technologie de publicité

Publications (1)

Publication Number Publication Date
WO2018018245A1 true WO2018018245A1 (fr) 2018-02-01

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Application Number Title Priority Date Filing Date
PCT/CN2016/091204 WO2018018245A1 (fr) 2016-07-24 2016-07-24 Procédé d'acquisition de données et dispositif de lecture dans une technologie de publicité

Country Status (1)

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WO (1) WO2018018245A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112907300A (zh) * 2021-03-25 2021-06-04 武汉亿融信科科技有限公司 一种基于云计算和深度学习行为的互联网广告智能推送管理系统

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1137140A (zh) * 1995-01-13 1996-12-04 奥蒂斯电梯公司 电梯及其他短途穿梭运输工具中的定时广告
EP2192541A1 (fr) * 2008-12-01 2010-06-02 Huveur Technologies Ins. Transmission de données multimédia et système de rétroaction pour intégrer des évaluations de performance
CN104463625A (zh) * 2014-12-01 2015-03-25 中国联合网络通信集团有限公司 实现电梯内大屏幕信息的推送方法及系统
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1137140A (zh) * 1995-01-13 1996-12-04 奥蒂斯电梯公司 电梯及其他短途穿梭运输工具中的定时广告
EP2192541A1 (fr) * 2008-12-01 2010-06-02 Huveur Technologies Ins. Transmission de données multimédia et système de rétroaction pour intégrer des évaluations de performance
CN104463625A (zh) * 2014-12-01 2015-03-25 中国联合网络通信集团有限公司 实现电梯内大屏幕信息的推送方法及系统
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112907300A (zh) * 2021-03-25 2021-06-04 武汉亿融信科科技有限公司 一种基于云计算和深度学习行为的互联网广告智能推送管理系统
CN112907300B (zh) * 2021-03-25 2022-07-01 北京顶当互动科技有限公司 一种基于云计算和深度学习行为的互联网广告智能推送管理系统

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