CN101470883A - Advertisement broadcasting method and equipment - Google Patents
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- CN101470883A CN101470883A CNA2007103042646A CN200710304264A CN101470883A CN 101470883 A CN101470883 A CN 101470883A CN A2007103042646 A CNA2007103042646 A CN A2007103042646A CN 200710304264 A CN200710304264 A CN 200710304264A CN 101470883 A CN101470883 A CN 101470883A
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Abstract
The invention provides a method for playing advertisements and a device for playing advertisements. The method comprises: detecting whether audiences are in front of the device for playing advertisements or not, opening the device for playing advertisements if the audiences are in front of the device for playing advertisements, closing the device for playing advertisements if the audiences are not in front of the device for playing advertisements, numerating and classifying the audiences in front of the device for playing advertisements under the condition that the device for playing advertisements is opened, dividing the audiences into at least one category of audiences, generating classifying information, processing information which at least comprises the classifying information, obtaining the advertisements which need playing, wherein the advertisements are at least related with at least one category of the audiences, and playing the advertisements which need playing. Advertisement contents are played with pertinence through recognizing the audience category, the pertinence and the effectiveness of playing the advertisements are increased, the acceptable degree of advertisement receivers is improved, and the advertisements become more interesting.
Description
Technical field
The present invention relates to field of advertisement spotting, relate to a kind of advertisement broadcast method and advertisement playing device particularly.
Background technology
Advertisement playing device is now everywhere, in the street corner, all there is a large amount of advertisement playing devices in public place such as office building, residential quarter, bus stop, subway carriage, subway railway platform, dining room, taxi, elevator, sees that in the boring stand-by period advertisement also is reasonable selection.But there is following shortcoming in existing advertisement playing device: do not have specific aim, do not playing all the time, waste electric power and spectators must be accepted passively; The repeat playing advertisement of having deposited always, by the artificial ad content of adjusting, the update cycle is very long; Playing inappropriate advertisement in some time period, such as mealtime in the office building office building, all is the crowd who downstairs has a meal that waits in the elevator, plays the advertisement of woman article or treatment hemorrhoid this moment and just has no appetite very much.
The advertisement playing device that also has the band keyboard input of some interactions at present, but cost will exceed a lot.The advertisement playing device that on taxi, also has some to turn off, but all can't solve the above problems.General user can select to close advertisement playing device, but this runs counter to the original idea of advertisement operator again.
Summary of the invention
The objective of the invention is to is providing a kind of advertisement playing device that can play suitable content according to spectators' character.
According to an aspect of the present invention, proposed a kind of advertisement broadcast method, having comprised: before detecting advertisement playing device whether spectators have been arranged; Spectators before the advertisement playing device are added up and classify, spectators are divided at least one class spectators, generate classified information; Handle the information that includes described classified information at least, need to obtain the advertisement of broadcast, the described at least one class spectators of described advertisement are relevant; And the advertisement of playing described needs broadcast.
Preferably, before playing advertisements, be predefined special time if detect the current time, then play and the corresponding advertisement of described special time.
Preferably, described method is further comprising the steps of: the number of times of record ad playing when each player begins playing advertisements.
Preferably, whether there is spectators' step to comprise before the described detection advertisement playing device: to determine before the described advertisement playing device whether spectators are arranged by infrared detector, sound transducer, weight tester or the gauge tap that links to each other with advertisement playing device.
Preferably, described spectators' classification comprises spectators' age or sex.
According to another aspect of the present invention, also proposed a kind of advertisement playing device, having comprised: whether detecting unit has spectators before the detection advertisement playing device; Recognition unit is being opened under the situation of advertisement playing device, and the spectators before the advertisement playing device are added up and classify, and spectators are divided at least one class spectators, generates classified information; Storage unit, storage spectators category classification rule and and with the corresponding ad playing content of described spectators' classifying rules; Broadcast unit selects correspondent advertisement to play from storage unit; And control module, according to the classified information of recognition unit, handle the information that includes described classified information at least, need to obtain the advertisement of broadcast, described advertisement is relevant with the described at least one class spectators of a class at least, and the described advertisement that needs broadcast is play in the controls playing unit.
Preferably, if control module determines that the current time is predefined special time before playing advertisements, then the controls playing unit is play and the corresponding advertisement of described special time.
Preferably, when each advertisement playing device begins playing advertisements, the number of times of each ad playing is recorded in the storage unit.
Preferably, described detecting unit be infrared sensor, sound transducer, weight tester, the gauge tap that links to each other with advertisement playing device or can the perception advertisement playing device before whether other sensing devices of spectators are arranged.
Preferably, described recognition unit is any of camera, microphone, RFID identification card or weight sensor.
Beneficial effect of the present invention is: come playing advertisements content targetedly by identification spectators classification, increased the purpose and the validity of ad playing; Improved the acceptable degree of commercial audience, made and see that advertisement becomes more interesting; In addition, by the broadcasting time of record advertisement, for advertisement operators is carried out reasonable fee, provided commercial audience information that foundation is provided to the advertiser; Because only when having detected spectators and watch, just open whole advertisement playing device system, energy-conserving and environment-protective; In addition, from now on after advertisement playing device networking, the information that can convenient transmission client needs.
Description of drawings
According to following description in conjunction with the accompanying drawings, the advantage of the present invention easy to understand that will become, wherein:
Fig. 1 shows the process flow diagram according to a kind of advertisement broadcast method of the embodiment of the invention;
Fig. 2 shows the process flow diagram according to the another kind of advertisement broadcast method of the embodiment of the invention;
Fig. 3 shows the process flow diagram according to the another kind of advertisement broadcast method of the embodiment of the invention;
Fig. 4 shows the process flow diagram according to the another kind of advertisement broadcast method of the embodiment of the invention;
Fig. 5 shows the block scheme according to the advertisement playing device of the embodiment of the invention; And
Fig. 6 shows the synoptic diagram according to the advertisement playing device of the embodiment of the invention;
Embodiment
Provide detailed reference to embodiments of the invention now.For explaining that the present invention will be described with reference to the drawings following embodiment.
Fig. 1 shows the process flow diagram according to a kind of advertisement broadcast method of the embodiment of the invention.With reference to figure 1, described advertisement broadcast method comprises: before detecting advertisement playing device whether spectators (S102) are arranged; Spectators before the advertisement playing device are added up and classify, spectators are divided at least one class spectators, generate classified information (S104); Handle the information include described classified information at least, need to obtain the advertisement of playing, described advertisement at least with the described at least one class spectators of a class relevant (S106); And the advertisement (S108) of playing described needs broadcast.By method shown in Figure 1, can play relevant ad content with described at least one class spectators, increased the purpose of ad playing, satisfied the interest of most of people among the spectators that watch advertisement, improved the anti-property seen and the acceptable degree of advertisement.
Fig. 2 shows the process flow diagram according to a kind of advertisement broadcast method of the embodiment of the invention.With reference to figure 2, described advertisement broadcast method comprises: before detecting advertisement playing device whether spectators (S202) are arranged; If spectators arranged before the advertisement playing device then open advertisement playing device (S204), if do not have spectators before the advertisement playing device then close advertisement playing device (S206); Opening under the situation of advertisement playing device, the spectators before the advertisement playing device are added up and classify, spectators are being divided at least one class spectators, generating classified information (S208); Handle the information include described classified information at least, need to obtain the advertisement of playing, described advertisement at least with the described at least one class spectators of a class relevant (S210); And the advertisement (S212) of playing described needs broadcast.
Fig. 3 shows the process flow diagram according to the another kind of advertisement broadcast method of the embodiment of the invention.With reference to figure 3, described advertisement broadcast method comprises: before detecting advertisement playing device whether spectators (S302) are arranged; If spectators arranged before the advertisement playing device then open advertisement playing device (S304), if do not have spectators before the advertisement playing device then close advertisement playing device (S306); Opening under the situation of advertisement playing device, the spectators before the advertisement playing device are added up and classify, spectators are being divided at least one class spectators, generating classified information (S308); Handle the information include described classified information at least, need to obtain the advertisement of playing, described advertisement at least with the described at least one class spectators of a class relevant (S309); Play the described advertisement (S310) that needs broadcast; And the number of times (S312) of record institute playing advertisements.By the recording step among the S312, the broadcasting time that can add up advertisement provides the reference of reference information or conduct charge to the advertisement putting merchant.Simultaneously because the advertisement of being play is and the relevant advertisement of described at least one class spectators that advertisement putting merchant or advertiser also can therefrom be known spectators' classification of watching described advertisement.
Fig. 4 shows the process flow diagram according to the another kind of advertisement broadcast method of the embodiment of the invention.With reference to figure 3, described advertisement broadcast method comprises: before detecting advertisement playing device whether spectators (S402) are arranged; If spectators arranged before the advertisement playing device then open advertisement playing device (S404), if do not have spectators before the advertisement playing device then close advertisement playing device (S406); Whether detect the current time is predefined special time (S407); If detect the current time is not predefined special time, then the spectators before the ad playing machine machine are added up and classify, spectators are divided at least one class spectators, generate classified information (S408), and handle the information that includes described classified information at least, the advertisement of needing play, described advertisement at least with the described at least one class spectators of a class relevant (S409), play the described advertisement (S410) that needs broadcast then; If detect the current time is predefined special time, then plays and the corresponding advertisement of described special time (S411).For example, the described predefined time can be mealtime, time of having a rest or playtime.If detect the current time is mealtime, and described broadcast playback method is preferential to be play and have a meal corresponding ad content, for example food, dining room etc.If detect the current time is the time of having a rest, then plays the advertisement of rest articles for use and so on.If detecting current is activity time break, then can plays and move, lie fallow relevant advertisement.In a word, the user can preestablish certain several specific ad playing time as required, makes at these specific ad playing time durations, play and the corresponding advertisement of described special time, rather than with the relevant advertisement of described at least one class spectators.By according to method shown in Figure 4, can prevent to play unfavorable advertisement in the specific time.
The method shown in Fig. 4 that it should be understood that also can comprise with Fig. 3 in the similar step of the number of times of record institute playing advertisements.By described recording step, the broadcasting time that can add up advertisement provides the reference of reference information or conduct charge to the advertisement putting merchant.Simultaneously since the advertisement of being play be with spectators in the maximum corresponding advertisement of spectators' classification of number, advertisement putting merchant or advertiser also can therefrom be known spectators' classification of watching described advertisement.
Should also be understood that in Fig. 1, Fig. 2, Fig. 3 and method shown in Figure 4 detecting the step whether spectators are arranged before the advertisement playing device can be before determining described advertisement playing device by infrared detector, sound transducer, weight tester or the gauge tap that links to each other with advertisement playing device whether spectators to be arranged.In addition, spectators' classification described in the described method of claim 1 can be spectators' age or sex among Fig. 1, Fig. 2, Fig. 3 and Fig. 4.It should be understood that the present invention is not limited to according to coming playing advertisements according to the maximum spectators' classification of number among the spectators in the method for the embodiment of the invention, also can be according to other normal play advertisements such as spectators' classification of watching advertisement at first.
Advertisement playing device according to the embodiment of the invention is described below.
Fig. 5 shows the synoptic diagram according to the advertisement playing device 400 of the embodiment of the invention.Described advertisement playing device (400) comprising: whether detecting unit (402) has spectators before the detection advertisement playing device; Recognition unit (404) is being opened under the situation of advertisement playing device, and the spectators before the advertisement playing device are added up and classify, and spectators are divided at least one class spectators, generates classified information; Storage unit (406), storage spectators category classification rule and and with the corresponding ad playing content of described spectators' classifying rules; Broadcast unit (408) selects correspondent advertisement to play from storage unit (406); And control module (410), if detecting unit (402) detects and spectators is arranged before the advertisement playing device then open broadcast unit (408) and recognition unit (404), and according to classified information, handle the information that includes described classified information at least, need to obtain the advertisement of broadcast, described advertisement is relevant with the described at least one class spectators of a class at least, and controls playing unit (408) play the described advertisement that needs broadcast; If do not have spectators to watch then close broadcast unit (408) and recognition unit (404).
If wherein control module (410) determines that the current time is predefined special time before playing advertisements, then play and the corresponding advertisement of described special time controls playing unit (408).
In addition, can also be in each advertisement playing device (400) beginning playing advertisements, the number of times of each ad playing is recorded in the storage unit (406)
In described advertisement playing device according to the embodiment of the invention, described detecting unit (402) can be infrared sensor, sound transducer, weight tester, the gauge tap that links to each other with advertisement playing device (400) or can the perception advertisement playing device before whether other sensing devices of spectators are arranged.Described recognition unit (404) can be any of camera, microphone, RFID identification card or weight sensor.
In addition, described detecting unit (402) can be identical unit with recognition unit (404).
The advertisement playing device (400) that shows an alternative embodiment of the invention according to Fig. 5 comprising: whether detecting unit (402) has spectators before the detection advertisement playing device; Recognition unit (404) is added up and is classified the spectators before the advertisement playing device, and spectators are divided at least one class spectators, generates classified information; Storage unit (406), storage spectators category classification rule and and with the corresponding ad playing content of described spectators' classifying rules; Broadcast unit (408) selects correspondent advertisement to play from storage unit (406); And control module (410), classified information according to recognition unit (404), handle the information that includes described classified information at least, need to obtain the advertisement of broadcast, described advertisement is relevant with the described at least one class spectators of a class at least, and controls playing unit (408) play the described advertisement that needs broadcast.
If wherein control module (410) determines that the current time is predefined special time before playing advertisements, then play and the corresponding advertisement of described special time controls playing unit (408).
In addition, can also be in each advertisement playing device (400) beginning playing advertisements, the number of times of each ad playing is recorded in the storage unit (406)
In described advertisement playing device according to the embodiment of the invention, described detecting unit (402) can be infrared sensor, sound transducer, weight tester, the gauge tap that links to each other with advertisement playing device (400) or can the perception advertisement playing device before whether other sensing devices of spectators are arranged.Described recognition unit (404) can be any of camera, microphone, RFID identification card or weight sensor.
In addition, described detecting unit (402) can be identical unit with recognition unit (404).
Fig. 6 shows the synoptic diagram according to the advertisement playing device of the embodiment of the invention.Below with reference to the use of Fig. 1, Fig. 2, Fig. 3, Fig. 4, Fig. 5 and Fig. 6 detailed description according to the advertisement playing device of the embodiment of the invention.Whether at first, detecting by the detecting unit such as infrared sensor (402) has spectators to watch advertisement, whether spectators is arranged near promptly detecting advertisement playing device front or advertisement playing device.Particularly, for example in the elevator card playback equipment, weight sensor that can be by elevator, whether the button of elevator has presses, whether the door of elevator opens and closes and detect.When detecting the someone and enter elevator, detect spectators' body weight or the detection by elevator button by weight sensor, just can learn that then whether having spectators to enter elevator watches advertisement.If there are spectators to watch advertisement, for example infrared sensor has detected people, body weight sensor and detects weight change, detects that elevator button is pressed and elevator door is opened, and control module (410) is then opened broadcast unit (408) and recognition unit (404); And if do not have spectators to watch advertisement, for example infrared sensor do not detect signal, elevator weight sensor to zero load or spectators in elevator by floor button and arrived this floor, control module (410) is then closed broadcast unit (408) and recognition unit (404), only keep detecting unit (402) work, so that save energy.Before control module (410) is opened broadcast unit (408) broadcast broadcasting, control module (410) control recognition unit (404) detects the spectators' that watching advertisement character, and spectators' classification that the number that provides according to recognition unit (104) is maximum is play and the corresponding advertisement of described spectators' classification.Wherein said recognition unit (404) can be camera, microphone, RFID identification card, weight sensor etc., as long as can the crowd who watches advertisement be classified, for example can utilize camera that the spectators of advertisement playing device front are carried out sex, age etc. and discern and classify.Subsequently, control module (410) is according to spectators crowd's classification results of recognition unit (404), and controls playing unit (408) are read from the storage unit (406) of storage crowd's classifying rules and ad playing content with the maximum corresponding advertisement of spectators' classification of current spectators' number and play.
Described in addition control module (410) can detect the advertisement playing device front in broadcast spectators, begins to discern before spectators' classification, and whether detect the current time is predefined special time.If special time, then play and the corresponding advertisement of described special time controls playing unit (408); If not special time, then spectators crowd is classified, and play and the maximum corresponding advertisement of spectators' classification of described number controls playing unit (408).
Further, can set spectators' classification and current time weight for the ad playing content.For example, it is big the right of broadcasting of mealtime can be reseted the weight that is decided to be than spectators classification, so when being at table the time, only play and corresponding advertisement of current time, the for example advertisement of food, condiment, dining room, tableware and so on, weekend, can play some advertisements such as some outing, shopping such as Friday.After the current crowd who watches advertisement disappears, be that detecting unit (402) detects when not having spectators before the advertisement playing device, control module (410) is closed broadcast unit (408) and recognition unit (404), only keeps detecting unit (402) work, waits for spectators' arrival next time.
It should be understood that, in advertisement playing device according to the embodiment of the invention, the corresponding relation of spectators' classification and institute's play content can be to play and the maximum corresponding ad playing content of spectators' classification of number, can also be to play the corresponding ad playing content of spectators that begins to watch advertisement at first, can also be other corresponding relation.
Wherein, the corresponding ad playing content of spectators' classification is meant the more acceptable advertisement of a certain class spectators, prefers the automotive-type advertisement such as the man, and the woman prefers to see the advertisement of toiletries, the more acceptant health-related advertisement of the elderly, child likes seeing the advertisement of cartoon making.Or the like.But this corresponding relation also is not limited to this, can classify and sets by user's demand.
For example, at described recognition unit (404) is under the situation of the weight sensor in the elevator, can when entering spectators, calculate these spectators' weight, set a threshold value look-up table: for example be defined as more than 65 kilograms with its be identified as the spectators male sex, be defined as below 65 kilograms with its for spectators women, be defined as below 40 kilograms it be identified as spectators children.Like this, just can the spectators in entering elevator enter in the elevator, discern spectators classification, and then classify according to described spectators and to play ad content corresponding with it by spectators' body weight.
At described recognition unit (404) is under the situation of infrared sensor, whether a lot of elevator door places all have a plurality of horizontal infrared or luminous detection elevator doors to have object or people to block the doorway, if man-hour is arranged, can keep door to open, in order to avoid clip to the people of turnover elevator, these pick-up units are installed with certain interval up and down, therefore can enter elevator spectators' height by these measurement devices, set a threshold value look-up table: for example 165cm is defined as its identification spectators male sex, be defined as below the 165cm it is spectators women, be defined as below the 100cm it is identified as spectators children.Therefore can be at the 165cm place, 100cm place installation and measuring device.
In addition, the time interval etc. of can also survey footsteps by microphone, surveying paces is discerned.Certainly, it should be understood that the described recognition unit of the embodiment of the invention is not limited to this, as long as can discern and any device of classifying can be as the recognition unit in the embodiment of the invention to spectators' classification.
Utilization comes playing advertisements content targetedly according to the method and apparatus of the embodiment of the invention by identification spectators classification, has increased the purpose and the validity of ad playing; Improved the acceptable degree of commercial audience, made and see that advertisement becomes more interesting; In addition, by the broadcasting time of record advertisement, for advertisement operators is carried out reasonable fee, provided commercial audience information that foundation is provided to the advertiser; Because only when having detected spectators and watch, just open whole advertisement playing device system, energy-conserving and environment-protective; In addition, from now on after advertisement playing device networking, the information that can convenient transmission client needs.
Although illustrated and described some embodiments of the present invention, but those of ordinary skills are to be understood that, under the situation that does not break away from claims and the principle and scope of the present invention that equivalent limited thereof, can in to above embodiment, make variation.
Claims (10)
1. an advertisement broadcast method is characterized in that, comprising:
Before detecting advertisement playing device whether spectators are arranged;
Spectators before the advertisement playing device are added up and classify, spectators are divided at least one class spectators, generate classified information;
Handle the information that includes described classified information at least, need to obtain the advertisement of broadcast, described advertisement is relevant with the described at least one class spectators of a class at least; And
Play the described advertisement that needs broadcast.
2. method according to claim 1 is characterized in that, before playing advertisements, is predefined special time if detect the current time, then plays and the corresponding advertisement of described special time.
3. method according to claim 1 is characterized in that, described method is further comprising the steps of: the number of times of record ad playing when each player begins playing advertisements.
4. method according to claim 1, it is characterized in that whether having spectators' step to comprise before detecting advertisement playing device: determine before the described advertisement playing device whether spectators are arranged by infrared detector, sound transducer, weight tester or the gauge tap that links to each other with advertisement playing device.
5. method according to claim 1 is characterized in that, age or sex that described spectators' classification is spectators.
6. an advertisement playing device is characterized in that, comprising:
Whether detecting unit has spectators before detecting described advertisement playing device;
Recognition unit is added up and is classified the spectators before the advertisement playing device, and spectators are divided at least one class spectators, generates classified information;
Storage unit, storage spectators category classification rule and with the corresponding ad playing content of described spectators' classifying rules;
Broadcast unit selects correspondent advertisement to play from storage unit; And
Control module, according to the classified information of recognition unit, handle the information that includes described classified information at least, need to obtain the advertisement of broadcast, described advertisement is relevant with the described at least one class spectators of a class at least, and the described advertisement that needs broadcast is play in the controls playing unit.
7. advertisement playing device according to claim 6 is characterized in that, if control module determines that the current time is predefined special time before playing advertisements, then the controls playing unit is play and the corresponding advertisement of described special time.
8. advertisement playing device according to claim 6 is characterized in that, when each advertisement playing device begins playing advertisements, the number of times of each ad playing is recorded in the storage unit.
9. advertisement playing device according to claim 6, it is characterized in that, described detecting unit be infrared sensor, sound transducer, weight tester, the gauge tap that links to each other with advertisement playing device or can the perception advertisement playing device before whether other sensing devices of spectators are arranged.
10. advertisement playing device according to claim 6 is characterized in that, described recognition unit is any of camera, microphone, RFID identification card or weight sensor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007103042646A CN101470883A (en) | 2007-12-26 | 2007-12-26 | Advertisement broadcasting method and equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007103042646A CN101470883A (en) | 2007-12-26 | 2007-12-26 | Advertisement broadcasting method and equipment |
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| CN101470883A true CN101470883A (en) | 2009-07-01 |
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| CNA2007103042646A Pending CN101470883A (en) | 2007-12-26 | 2007-12-26 | Advertisement broadcasting method and equipment |
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