CN111091427A - Intelligent interactive accurate public electronic advertisement system and delivery method - Google Patents
Intelligent interactive accurate public electronic advertisement system and delivery method Download PDFInfo
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- CN111091427A CN111091427A CN202010111857.6A CN202010111857A CN111091427A CN 111091427 A CN111091427 A CN 111091427A CN 202010111857 A CN202010111857 A CN 202010111857A CN 111091427 A CN111091427 A CN 111091427A
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- 230000002452 interceptive effect Effects 0.000 title claims abstract description 18
- 238000002716 delivery method Methods 0.000 title claims abstract description 7
- 238000004891 communication Methods 0.000 claims abstract description 11
- 238000000034 method Methods 0.000 claims abstract description 5
- 238000001514 detection method Methods 0.000 claims description 4
- 230000007613 environmental effect Effects 0.000 claims description 3
- 238000007781 pre-processing Methods 0.000 claims description 3
- 238000003672 processing method Methods 0.000 claims description 3
- 238000004141 dimensional analysis Methods 0.000 abstract description 2
- 238000005516 engineering process Methods 0.000 abstract description 2
- 238000010586 diagram Methods 0.000 description 2
- 230000003993 interaction Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 238000006467 substitution reaction Methods 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000005265 energy consumption Methods 0.000 description 1
- 238000002372 labelling Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V20/00—Scenes; Scene-specific elements
- G06V20/10—Terrestrial scenes
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/103—Static body considered as a whole, e.g. static pedestrian or occupant recognition
Abstract
The invention relates to big data and cloud computing technology, in particular to an intelligent interactive accurate public electronic advertisement system and a delivery method, wherein the system comprises an advertisement instrument arranged in an effective advertisement area; the advertising instrument comprises an embedded chip, and a human body sensor, a camera, a microphone, a projector, a loudspeaker and a communication module which are respectively connected with the embedded chip. According to the method, the camera is used for capturing the user photos, the user identity labels are analyzed, the daily preference of the user is analyzed based on big data, the staying time of the user is predicted, and advertisements are accurately delivered according to the multi-dimensional analysis result of the user information.
Description
Technical Field
The invention relates to big data and cloud computing technologies, in particular to an intelligent interactive accurate public electronic advertisement system and a delivery method.
Background
With the continuous improvement of national economy and the living standard of people, public electronic advertisement systems are more and more popularized. The current popular ones are outdoor large electronic advertisement screen, public transport TV advertisement, elevator advertisement screen, elevator advertisement projection, etc. On these conventional advertising screens, the user tags cannot be analyzed, such as: the user identities of children, young adults, girls, women … … and the like, and advertisements more suitable for the user needs are delivered aiming at different identities; therefore, the client can only passively receive the advertisement content, and the advertisement delivery accuracy is not high.
Disclosure of Invention
In order to solve the problems in the prior art, the invention provides an intelligent interactive accurate public electronic advertisement system and an advertisement delivery method, and the advertisement delivery accuracy is improved.
The intelligent interactive accurate public electronic advertisement system comprises an advertisement instrument arranged in an effective advertisement area; the advertising instrument comprises an embedded chip, and a human body sensor, a camera, a microphone, a projector, a loudspeaker and a communication module which are respectively connected with the embedded chip.
In a preferred technical scheme, the effective advertising area is an elevator, and the advertising instrument is arranged in the elevator.
In a preferred technical scheme, the public electronic advertisement system further comprises a cloud server, and the advertisement instrument is connected with the cloud server through a public gateway communication network.
The intelligent interactive accurate public electronic advertisement putting method comprises the following steps:
Compared with the prior art, the invention has the following beneficial effects:
1. the accuracy of advertisement putting is improved: the method comprises the steps of capturing a user photo by using a camera, analyzing a user identity label, analyzing daily preference of a user based on big data, predicting the staying time of the user, and accurately delivering advertisements according to a multi-dimensional analysis result of user information.
2. Intelligent interaction with a user is realized: receiving a voice command, and searching advertisements required by a user; by acquiring a video, analyzing the gesture (such as a gesture) of a user, and controlling the playing of the advertisement by utilizing the gesture; user needs may also be submitted to merchants for subsequent sales consultation and services. The intelligent interaction avoids passive acceptance of traditional advertisements, avoids the advertisement from excessively disturbing the user, further causes the user to feel dislike, and even resists the advertisement.
Drawings
FIG. 1 is a schematic diagram of the general architecture of the intelligent interactive precision public electronic advertising system of the present invention;
FIG. 2 is a schematic circuit diagram of the advertising apparatus of the present invention;
FIG. 3 is a flow chart of a method of public electronic advertisement delivery of the present invention;
wherein, 1 is the elevator, 2 is the advertisement appearance, 3 is public communication network (usually wired or wireless Internet), 4 is the cloud ware, 5 is SOC (low-power consumption high performance embedded chip), 6 is the human body sensor, 7 is two mesh cameras, 8 is two microphones, 9 is high definition projecting apparatus, 10 is high-fidelity stereo loudspeaker, 11 is communication module.
Detailed Description
In order to make the purpose and technical solution of the present invention more clearly understood, the present invention is described in detail below with reference to the accompanying drawings and embodiments; the described embodiments are only some embodiments of the invention, not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Examples
As shown in fig. 1 and 2, the intelligent interactive accurate public electronic advertisement system comprises a cloud server 4 and an intelligent advertisement instrument 2 arranged in an elevator 1, wherein the advertisement instrument is connected with the cloud server through a public gateway communication network 3. The advertising instrument comprises a low-power-consumption high-performance embedded chip SOC 5, and a human body sensor 6, a binocular camera 7, a microphone 8, a projector 9, a stereo loudspeaker 10, a communication module 11, a USB interface 12 and a TF card 13 which are respectively connected with the embedded chip. The embedded chip is connected with a public communication network through a communication module.
As shown in fig. 3, in this embodiment, the implementation steps of the intelligent interactive accurate public electronic advertisement delivery method are as follows:
The above embodiments are preferred embodiments of the present invention, but the present invention is not limited to the above embodiments, and any other changes, modifications, substitutions, combinations, and simplifications which do not depart from the spirit and principle of the present invention should be construed as equivalents thereof, and all such changes, modifications, substitutions, combinations, and simplifications are intended to be included in the scope of the present invention.
Claims (8)
1. The intelligent interactive accurate public electronic advertisement system is characterized by comprising an advertisement instrument arranged in an effective advertisement area; the advertising instrument comprises an embedded chip, and a human body sensor, a camera, a microphone, a projector, a loudspeaker and a communication module which are respectively connected with the embedded chip.
2. The intelligent interactive accurate public electronic advertising system as recited in claim 1, wherein the camera is a binocular camera.
3. The intelligent interactive accurate public electronic advertising system as claimed in claim 1, wherein the effective advertising area is an elevator, and the advertising instrument is disposed in the elevator.
4. The intelligent interactive accurate public electronic advertising system as claimed in claim 1, further comprising a cloud server, wherein the advertising instruments are connected with the cloud server through a public gateway communication network.
5. The intelligent interactive accurate public electronic advertising system as claimed in claim 1, wherein the advertising instrument further comprises a USB interface and a TF card respectively connected with the embedded chip.
6. The intelligent interactive accurate public electronic advertising system as recited in claim 1, wherein the speaker is a stereo speaker.
7. The intelligent interactive accurate public electronic advertisement putting method based on the public electronic advertisement system of claim 1, characterized by comprising the following steps:
step 201, a human body sensor detects a human body entering an effective advertisement area;
step 202, the embedded chip judges whether a person enters an effective advertisement area according to a human body sensor detection signal, if no person enters the effective advertisement area, the step 201 is carried out, and if a person enters the effective advertisement area, the steps 203 and 210 are carried out;
step 203, starting a camera to collect a video image, and turning to step 204;
step 204, identifying the distribution position condition of personnel in the video image in the effective advertisement area;
step 205, intercepting a person image area in the video image, analyzing an advertisement classification label to which a person belongs, and turning to step 206;
step 206, sorting according to the advertisement classification labels identified in step 205 in a descending order according to user value, selecting the most appropriate candidate advertisement, generating a playing advertisement list, and turning to step 207;
step 207, judging whether the door of the effective advertisement area is closed, if so, turning to step 208, otherwise, turning to step 203;
step 208, circularly playing advertisements according to the advertisement list generated in step 206, and turning to step 209;
step 209, judging whether a person exists in the effective advertisement area, if yes, turning to step 208, otherwise, turning to step 201;
step 210, collecting voice signals, and turning to step 211;
step 211, preprocessing: removing the environmental interference noise, and turning to step 212;
step 212, recognizing the voice signal, converting the voice signal into a text command, and turning to step 212;
step 213, determine whether the command exists: judging whether the text command generated in step 212 has a predefined processing method, if yes, going to step 214, and if not, going to step 201;
step 214, executing the command: and executing the command predefined program to realize the preset function.
8. The intelligent interactive accurate public electronic advertisement delivery method according to claim 7, wherein the effective advertisement area is an elevator.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010111857.6A CN111091427A (en) | 2020-02-24 | 2020-02-24 | Intelligent interactive accurate public electronic advertisement system and delivery method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010111857.6A CN111091427A (en) | 2020-02-24 | 2020-02-24 | Intelligent interactive accurate public electronic advertisement system and delivery method |
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| Publication Number | Publication Date |
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| CN111091427A true CN111091427A (en) | 2020-05-01 |
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| CN202010111857.6A Pending CN111091427A (en) | 2020-02-24 | 2020-02-24 | Intelligent interactive accurate public electronic advertisement system and delivery method |
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Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101470883A (en) * | 2007-12-26 | 2009-07-01 | 联想(北京)有限公司 | Advertisement broadcasting method and equipment |
| US20130046637A1 (en) * | 2011-08-19 | 2013-02-21 | Firethorn Mobile, Inc. | System and method for interactive promotion of products and services |
| CN108269133A (en) * | 2018-03-23 | 2018-07-10 | 深圳悠易阅科技有限公司 | A kind of combination human bioequivalence and the intelligent advertisement push method and terminal of speech recognition |
| CN207713221U (en) * | 2017-11-21 | 2018-08-10 | 福建环奥电梯科技股份有限公司 | A kind of lift car advertisement play system |
| CN110012046A (en) * | 2018-09-19 | 2019-07-12 | 浙江新再灵科技股份有限公司 | A kind of real-time supplying system of elevator card based on algorithm of target detection and method |
| CN211928627U (en) * | 2020-02-24 | 2020-11-13 | 广东机电职业技术学院 | Intelligent interactive accurate public electronic advertisement system |
-
2020
- 2020-02-24 CN CN202010111857.6A patent/CN111091427A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101470883A (en) * | 2007-12-26 | 2009-07-01 | 联想(北京)有限公司 | Advertisement broadcasting method and equipment |
| US20130046637A1 (en) * | 2011-08-19 | 2013-02-21 | Firethorn Mobile, Inc. | System and method for interactive promotion of products and services |
| CN207713221U (en) * | 2017-11-21 | 2018-08-10 | 福建环奥电梯科技股份有限公司 | A kind of lift car advertisement play system |
| CN108269133A (en) * | 2018-03-23 | 2018-07-10 | 深圳悠易阅科技有限公司 | A kind of combination human bioequivalence and the intelligent advertisement push method and terminal of speech recognition |
| CN110012046A (en) * | 2018-09-19 | 2019-07-12 | 浙江新再灵科技股份有限公司 | A kind of real-time supplying system of elevator card based on algorithm of target detection and method |
| CN211928627U (en) * | 2020-02-24 | 2020-11-13 | 广东机电职业技术学院 | Intelligent interactive accurate public electronic advertisement system |
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