CN211928627U

CN211928627U - Intelligent interactive accurate public electronic advertisement system

Info

Publication number: CN211928627U
Application number: CN202020204126.1U
Authority: CN
Inventors: 杨金艳; 郑荣茂
Original assignee: Guangdong Mechanical and Electrical College
Current assignee: Guangdong Mechanical and Electrical College
Priority date: 2020-02-24
Filing date: 2020-02-24
Publication date: 2020-11-13
Anticipated expiration: 2030-02-24

Abstract

The utility model relates to an electronic advertisement technology, in particular to an intelligent interactive accurate public electronic advertisement system, which comprises an advertisement instrument arranged in an effective advertisement area; the advertising instrument comprises an embedded chip, and a human body sensor, a camera, a microphone, a projector, a loudspeaker and a communication module which are respectively connected with the embedded chip. The utility model discloses utilize the camera to grab and take user's photo, analysis user identity label is based on big data analysis user daily hobby to prediction user dwell time, according to the analysis result to user information multidimension degree, accurate advertisement of puting in.

Description

Intelligent interactive accurate public electronic advertisement system

Technical Field

The utility model relates to an electronic advertising technique is mutual accurate public electronic advertising system of intelligence.

Background

With the continuous improvement of national economy and the living standard of people, public electronic advertisement systems are more and more popularized. The current popular ones are outdoor large electronic advertisement screen, public transport TV advertisement, elevator advertisement screen, elevator advertisement projection, etc. On these conventional advertising screens, the user tags cannot be analyzed, such as: the user identities of children, young adults, girls, women … … and the like, and advertisements more suitable for the user needs are delivered aiming at different identities; therefore, the client can only passively receive the advertisement content, and the advertisement delivery accuracy is not high.

Disclosure of Invention

In order to solve the problem that prior art exists, the utility model provides an intelligent mutual accurate public electronic advertisement system has improved the accurate nature of advertisement putting.

According to the utility model discloses an intelligent interactive accurate public electronic advertisement system, which comprises an advertisement instrument arranged in an effective advertisement area; the advertising instrument comprises an embedded chip, and a human body sensor, a camera, a microphone, a projector, a loudspeaker and a communication module which are respectively connected with the embedded chip.

In a preferred technical scheme, the effective advertising area is an elevator, and the advertising instrument is arranged in the elevator.

Compared with the prior art, the utility model discloses following beneficial effect has been obtained:

1. the accuracy of advertisement putting is improved: the method comprises the steps of capturing a user photo by using a camera, analyzing a user identity label, analyzing daily preference of a user based on big data, predicting the staying time of the user, and accurately delivering advertisements according to a multi-dimensional analysis result of user information.

2. Intelligent interaction with a user is realized: receiving a voice command, and searching advertisements required by a user; by acquiring a video, analyzing the gesture (such as a gesture) of a user, and controlling the playing of the advertisement by utilizing the gesture; user needs may also be submitted to merchants for subsequent sales consultation and services. The intelligent interaction avoids passive acceptance of traditional advertisements, avoids the advertisement from excessively disturbing the user, further causes the user to feel dislike, and even resists the advertisement.

Drawings

FIG. 1 is a schematic diagram of the general structure of the intelligent interactive precision public electronic advertising system of the present invention;

FIG. 2 is a schematic circuit diagram of the advertising device of the present invention;

FIG. 3 is a diagram of a public electronic advertisement delivery process of the present invention;

wherein, 1 is the elevator, 2 is the advertisement appearance, 3 is public communication network (usually wired or wireless Internet), 4 is the cloud ware, 5 is SOC (low-power consumption high performance embedded chip), 6 is the human body sensor, 7 is two mesh cameras, 8 is two microphones, 9 is high definition projecting apparatus, 10 is high-fidelity stereo loudspeaker, 11 is communication module.

Detailed Description

In order to make the purpose and technical solution of the present invention more clearly understood, the present invention will be described in detail with reference to the accompanying drawings and embodiments; the described embodiments are only some, not all embodiments of the invention. Based on the embodiments in the present invention, all other embodiments obtained by a person skilled in the art without creative efforts belong to the protection scope of the present invention.

Examples

As shown in fig. 1 and 2, the utility model discloses mutual accurate public electronic advertisement system of intelligence includes cloud ware 4, sets up wisdom advertisement appearance 2 in elevator 1, and the advertisement appearance is connected with cloud ware through public affairs communication network 3. The advertising instrument comprises a low-power-consumption high-performance embedded chip SOC 5, and a human body sensor 6, a binocular camera 7, a microphone 8, a projector 9, a stereo loudspeaker 10, a communication module 11, a USB interface 12 and a TF card 13 which are respectively connected with the embedded chip. The embedded chip is connected with a public communication network through a communication module.

As shown in fig. 3, in this embodiment, the process of intelligently interacting and accurately delivering public electronic advertisements includes the following steps:

step 201, low power consumption standby: the intelligent advertising instrument is in a low-power-consumption running power-saving state, only the lowest operation and the working energy consumption of the human body sensor are maintained, the human body sensor detects the human body entering the elevator, and the step 202 is carried out;

step 202, judging whether the elevator is occupied or not: the embedded chip SOC judges whether a person enters an elevator, namely an effective advertisement area, according to the detection signal of the human body sensor, if no person enters the elevator, the step 201 is carried out, and if a person enters the elevator, the

steps

203 and 210 are carried out;

step 203, capturing pictures: starting a camera to acquire video images according to the frequency of 5 images per second, and turning to step 204;

step 204, target detection: identifying the distribution position situation of people in the elevator in the video image;

step 205, labeling: intercepting a person image area in the image, and analyzing advertisement classification labels to which the person belongs, such as: children, women, elderly … …, etc., proceeding to step 206;

step 206, matching advertisements: sorting in descending order according to the user value according to the advertisement classification labels identified in step 205, selecting the most appropriate candidate advertisement to generate a playing advertisement list, and turning to step 207;

step 207, judging whether the elevator door is closed, if the elevator door is closed, turning to step 208, and if not, turning to step 203;

step 208, advertisement playing: circularly playing advertisements according to the advertisement list generated in the step 206, and turning to a step 209;

step 209, judging whether the elevator is occupied or not: step 208 is carried out when people exist, and step 201 is carried out when no people exist;

step 210, collecting voice signals, and turning to step 211;

step 211, preprocessing: removing the environmental interference noise, and turning to step 212;

step 212, command recognition: recognizing the voice signal, converting the voice signal into a text command, and turning to step 212;

step 213, determine whether the command exists: judging whether the text command generated in step 212 has a predefined processing method, if yes, going to step 214, and if not, going to step 201;

step 214, executing the command: and executing the command predefined program to realize the preset function.

The above embodiments are preferred embodiments of the present invention, but the embodiments of the present invention are not limited to the above embodiments, and any other changes, modifications, substitutions, combinations, and simplifications which do not depart from the spirit and principle of the present invention should be equivalent replacement modes, and all are included in the scope of the present invention.

Claims

1. The intelligent interactive accurate public electronic advertisement system is characterized by comprising an advertisement instrument arranged in an effective advertisement area; the advertising instrument comprises an embedded chip, and a human body sensor, a camera, a microphone, a projector, a loudspeaker and a communication module which are respectively connected with the embedded chip.

2. The intelligent interactive accurate public electronic advertising system as recited in claim 1, wherein the camera is a binocular camera.

3. The intelligent interactive accurate public electronic advertising system as claimed in claim 1, wherein the effective advertising area is an elevator, and the advertising instrument is disposed in the elevator.

4. The intelligent interactive accurate public electronic advertising system as claimed in claim 1, further comprising a cloud server, wherein the advertising instruments are connected with the cloud server through a public gateway communication network.

5. The intelligent interactive accurate public electronic advertising system as claimed in claim 1, wherein the advertising instrument further comprises a USB interface and a TF card respectively connected with the embedded chip.

6. The intelligent interactive accurate public electronic advertising system as recited in claim 1, wherein the speaker is a stereo speaker.