CN101819739A - Method for inserting advertisement in electronic book - Google Patents

Method for inserting advertisement in electronic book Download PDF

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Publication number
CN101819739A
CN101819739A CN201010143982A CN201010143982A CN101819739A CN 101819739 A CN101819739 A CN 101819739A CN 201010143982 A CN201010143982 A CN 201010143982A CN 201010143982 A CN201010143982 A CN 201010143982A CN 101819739 A CN101819739 A CN 101819739A
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CN
China
Prior art keywords
book
advertisement
page
space
electronic book
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201010143982A
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Chinese (zh)
Inventor
邹建峰
郑晟
刘德建
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Fuzhou Boyuan Wireless Network Technology Co., Ltd.
Original Assignee
Fujian Tianqing Online Interactive Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Fujian Tianqing Online Interactive Technology Co Ltd filed Critical Fujian Tianqing Online Interactive Technology Co Ltd
Priority to CN201010143982A priority Critical patent/CN101819739A/en
Publication of CN101819739A publication Critical patent/CN101819739A/en
Pending legal-status Critical Current

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Abstract

The invention discloses a method for inserting advertisement in an electronic book. In the method, an electronic book player is involved; and a data memory unit, a data collection unit, a data comparison unit, a processing unit and an output unit are arranged in the electronic book player. The method comprises the following steps of: A, inputting the threshold residence time of a page of the electronic book into the data memory unit; B, receiving an electronic page access request from a client and collecting the residence time of the page of the electronic book by using the data collection unit; C, comparing T1 with T2 by using the comparison unit, inserting the advertisement into a blank space of the page by using the processing unit when T1 is less than or equal to T2, and returning to the step B when T1 is greater than T2; and D, returning the page, inserted with the advertisement to the client, of the electronic book by using the output unit. A user can insert the advertisement in a proper size according to the size of the page of the electronic book and the height of a blank line at the same time of reading the electronic book, which not only does not influence the reading of the user, but also enables the user to buy the electronic book with relatively lower cost.

Description

A kind of method of inserting advertisement in electronic book
Technical field the present invention relates to a kind of e-book, relates in particular to a kind of method of inserting advertisement in electronic book.
The background technology e-book is the electronic version of traditional printing books, can use computer or E-book reader that it is read.At present, at a low price or a large amount of advertisements is generally all arranged in the free e-book, the advertisement of especially floating does not stop to move on the e-book page, has influenced reader's reading greatly.Have only those with the e-book that full price is bought, just advertisement can not occur in the e-book, this has just increased reader's cost.
The summary of the invention the problem to be solved in the present invention provides a kind of blank space that makes full use of in the e-book and breaks for commercialsy, and does not influence the method for a kind of inserting advertisement in electronic book of user's reading.
In order to address the above problem, the present invention adopts following method, and described method comprises the e-book player, be provided with data storage cell in the described e-book player, data collection module, data comparing unit, data processing unit, output unit said method comprising the steps of:
A, the threshold time T1 that the input e-book page stops in data storage cell;
B, data collection module receive client-access one e-book page request, and collect this e-book page residence time T2;
C, data comparing unit be T1, T2 size relatively, and when T1 was less than or equal to T2, data processing unit was inserted into advertisement the blank space of the described e-book page; As T1 during, return step B greater than T2;
The e-book page that D, output unit will be inserted with advertisement returns to client.
Therefore, the present invention is in user's reading electronic book, if the user reads the time long enough of stop, then can break for commercialsy at e-book page empty place.
Described data processing unit is the content of text that scans this e-book page earlier with the method that advertisement is inserted into the blank space of the described e-book page, calculates continuous null blank space size, inserts advertisement according to this blank space size again.Therefore, the present invention can insert sizeable advertisement in the blank space of the e-book page, can not influence user's reading like this.
The method of the continuous blank space size of described calculating may further comprise the steps:
A, when occurring continuous blank space in the e-book, establish the initial behavior of continuous blank space zero of e-book;
B, begin to calculate from the top character of the described e-book page, run into a carriage return character, the null number increases by 1 continuously;
C, the character that runs into first non-carriage return character and continuous null number calculated the shared space height of null of the blank space of the described e-book page greater than 1 o'clock, this space height=continuous null number * (row height+line space);
D, according to described e-book pagewidth and described space height, draw size that continuous null takes up space.
Adopt the method, the present invention can calculate continuous blank space size in the e-book page, thereby can select sizeable advertisement.
The invention has the advantages that, the user is in reading electronic book, can intercut sizeable advertisement according to the size of the e-book page and the height of null, the reading that neither influences the user can make full use of the interior blank space of e-book again, and the user can buy this e-book with lower price; But reader's content in the browse advertisements also when rest increases the benefit of advertisement putting greatly.
The present invention is further detailed explanation below in conjunction with the drawings and specific embodiments for description of drawings:
Fig. 1 is a process flow diagram of the present invention.
Embodiment the present invention includes e-book player 1 as shown in Figure 1, is provided with data storage cell 2 in the e-book player, data collection module 3, and data comparing unit 4, data processing unit 5, output unit 6, the inventive method may further comprise the steps:
A, the threshold time T1 that the input e-book page stops in data storage cell 2;
B, data collection module 3 receive client-access one e-book page request, and collect this e-book page residence time T2;
C, data comparing unit 4 be T1, T2 size relatively, and when T1 was less than or equal to T2, data processing unit 5 was inserted into the blank space of the described e-book page with sizeable advertisement, as T1 during greater than T2, returns step B;
Data processing unit 5 is the content of text that scans this e-book page earlier with the method that sizeable advertisement is inserted into the blank space of the described e-book page, calculates continuous blank space size, inserts sizeable advertisement according to this blank space size again.
The method of calculating continuous blank space size may further comprise the steps:
A, when occurring continuous blank space in the e-book, establish the initial behavior of continuous blank space zero of e-book;
B, begin to calculate from the top character of the described e-book page, run into one with the car symbol, the null number increases by 1 continuously;
C, the character that runs into first non-carriage return character and continuous null number calculated the shared space height of null of the blank space of the described e-book page greater than 1 o'clock, this space height=continuous null number * (row height+line space);
D, according to described e-book pagewidth and described space height, draw size that continuous null takes up space.
The e-book page that D, output unit will be inserted with advertisement returns to client.

Claims (3)

1. the method for an inserting advertisement in electronic book comprises the e-book player, is provided with data storage cell in the described e-book player, data collection module, data comparing unit, data processing unit, output unit is characterized in that: said method comprising the steps of:
A, the threshold time T1 that the input e-book page stops in data storage cell;
B, data collection module receive client-access one e-book page request, and collect this e-book page residence time T2;
C, data comparing unit be T1, T2 size relatively, and when T1 was less than or equal to T2, data processing unit was inserted into advertisement the blank space of the described e-book page; As T1 during, return step B greater than T2;
The e-book page that D, output unit will be inserted with advertisement returns to client.
2. the method for a kind of inserting advertisement in electronic book according to claim 1, it is characterized in that: described data processing unit is the content of text that scans this e-book page earlier with the method that advertisement is inserted into the blank space of the described e-book page, calculate continuous blank space size, insert advertisement according to this blank space size again.
3. the method for a kind of inserting advertisement in electronic book according to claim 2 is characterized in that: the take up space method of size of the continuous blank space of described calculating may further comprise the steps:
A, when occurring continuous blank space in the e-book, establish the initial behavior of continuous blank space zero of e-book;
B, begin to calculate from the top character of the described e-book page, run into a carriage return character, the null number increases by 1 continuously;
C, the character that runs into first non-carriage return character and continuous null number calculated the shared space height of null of the blank space of the described e-book page greater than 1 o'clock, this space height=continuous null number * (row height+line space);
D, according to described e-book pagewidth and described space height, draw size that continuous null takes up space.
CN201010143982A 2010-04-08 2010-04-08 Method for inserting advertisement in electronic book Pending CN101819739A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201010143982A CN101819739A (en) 2010-04-08 2010-04-08 Method for inserting advertisement in electronic book

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201010143982A CN101819739A (en) 2010-04-08 2010-04-08 Method for inserting advertisement in electronic book

Publications (1)

Publication Number Publication Date
CN101819739A true CN101819739A (en) 2010-09-01

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
CN201010143982A Pending CN101819739A (en) 2010-04-08 2010-04-08 Method for inserting advertisement in electronic book

Country Status (1)

Country Link
CN (1) CN101819739A (en)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102769641A (en) * 2011-05-05 2012-11-07 腾讯科技(北京)有限公司 Method and system for displaying webpage content by means of self-adaption control
WO2017024502A1 (en) * 2015-08-11 2017-02-16 赵政荣 Information reminding method during advertisement insertion and advertisement insertion system
CN109711899A (en) * 2018-12-29 2019-05-03 咪咕数字传媒有限公司 A kind of sending method of advertisement, device and computer readable storage medium
CN112270159A (en) * 2020-10-28 2021-01-26 掌阅科技股份有限公司 Information insertion method, electronic device, and storage medium

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102769641A (en) * 2011-05-05 2012-11-07 腾讯科技(北京)有限公司 Method and system for displaying webpage content by means of self-adaption control
CN102769641B (en) * 2011-05-05 2016-12-07 腾讯科技(北京)有限公司 The methods of exhibiting of a kind of web page contents Self Adaptive Control and system
WO2017024502A1 (en) * 2015-08-11 2017-02-16 赵政荣 Information reminding method during advertisement insertion and advertisement insertion system
CN109711899A (en) * 2018-12-29 2019-05-03 咪咕数字传媒有限公司 A kind of sending method of advertisement, device and computer readable storage medium
CN112270159A (en) * 2020-10-28 2021-01-26 掌阅科技股份有限公司 Information insertion method, electronic device, and storage medium
CN112270159B (en) * 2020-10-28 2021-11-16 掌阅科技股份有限公司 Information insertion method, electronic device, and storage medium

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Owner name: FUZHOU BOYUAN WIRELESS NETWORK TECHNOLOGY CO., LTD

Free format text: FORMER OWNER: FUJIAN TIANQING ONLINE INTERACTIVE TECHNOLOGY CO., LTD.

Effective date: 20111205

C41 Transfer of patent application or patent right or utility model
COR Change of bibliographic data

Free format text: CORRECT: ADDRESS; FROM: 350001 FUZHOU, FUJIAN PROVINCE TO: 350000 FUZHOU, FUJIAN PROVINCE

TA01 Transfer of patent application right

Effective date of registration: 20111205

Address after: 350000, 403A, room four, Torch Innovation Building, 8 star road, Mawei District, Fujian, Fuzhou

Applicant after: Fuzhou Boyuan Wireless Network Technology Co., Ltd.

Address before: Hunan Town, Fujian city of Changle province Dahe village 350001

Applicant before: Fujian Tianqing Online Interactive Technology Co., Ltd.

C12 Rejection of a patent application after its publication
RJ01 Rejection of invention patent application after publication

Application publication date: 20100901