CN109345294A - Wechat method for pushing and its system based on consumption habit - Google Patents
Wechat method for pushing and its system based on consumption habit Download PDFInfo
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- CN109345294A CN109345294A CN201811086629.7A CN201811086629A CN109345294A CN 109345294 A CN109345294 A CN 109345294A CN 201811086629 A CN201811086629 A CN 201811086629A CN 109345294 A CN109345294 A CN 109345294A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
- H04L51/046—Interoperability with other network applications or services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The invention discloses a kind of wechat method for pushing and its system based on consumption habit, its method key step includes: to acquire the consumption habit information and wechat use habit information of user, cooperate existing ad data resource, formulate advertisement pushing plan, the push of advertisement is customized to user after the wechat for detecting user logs in, then acquisition user is directed to the browsing situation for customizing advertisement again, advertisement pushing plan is modified and is updated, and is persistently repeated the above steps so that wechat advertisement becomes more and more precisely.Its system includes: that consumption habit information acquisition module, wechat log in monitoring modular, advertisement customization center module and advertisement pushing module, it is updated between the module by acquisition, analysis processing, the amendment to consumer spending habit and wechat use habit data, so that businessman is more and more accurate with wechat advertisement.
Description
Technical field
The present invention relates to data analysis and advertisement pushing technical field, specially a kind of wechat push based on consumption habit
Method and its system.
Background technique
With the fast development of development of Mobile Internet technology, shopping way has been not limited solely to the biography of market or supermarket
System is done shopping on the spot, and such as wechat, QQ, Alipay and panoramic shopping APP can meet the shopping need of people,
And online shopping mode is more liked by the majority of consumers in contrast with the convenience that its commodity that stay indoors is visited.However, online shopping
How mode, will be numerous and complicated also in the advertising means for testing businessman while bringing many convenient
It is always a problem that merchandise news, which is pushed to user by the web advertisement,.In recent years, the appearance of big data allowed people to anticipate gradually
Know the value of data analysis, the to master hiding information of data can be grasped " pulse " of consumer, can be light
It dominates the market.Now intend proposing a kind of consumption habit by analyzing consumer, and precisely pushes quotient to consumer with wechat
The technical solution of product advertisement.
The prior art such as disclosure of the invention of Publication No. CN105023175B is a kind of to be analyzed based on consumer behaviour data
With the online advertisement classification method for pushing and its system of sorting technique comprising following steps: collected from online mobile terminal
The behavioral data of consumer simultaneously establishes data pool, in data pool data carry out pretreatment operation, be subsequent data analysis and
Modeling provides data and supports；A kind of topic model of behavioral data that satisfies the needs of consumers is established for the behavioral data of consumer, is dug
Excavate contacting between consumer and online advertisement classification, time buying section；It is pushed online for different purchaser categories pair
Answer the advertisement of type.The invention passes through the behavioral data for collecting consumer on various mobile terminals, analysis and modeling consumer's
The consumption habit of different consumers is excavated in behavior, realizes that consumer effectively classifies.But it fails to examine when carrying out advertisement pushing
Consider habit of the consumer using such as wechat, QQ or other shopping APP when, also fails in time believe the consumption habit of consumer
Breath timely updates, to cause the problem that precision is not high when advertisement pushing.
Summary of the invention
The purpose of the present invention is to provide a kind of wechat method for pushing and its system based on consumption habit, it is above-mentioned to solve
Fail to use such as wechat, QQ or other shopping in view of consumer when the prior art advertisement pushing proposed in background technique
Habit when APP also fails in time timely update to the consumption habit information of consumer, there is precision when causing advertisement pushing
Not high problem.
To achieve the above object, the invention provides the following technical scheme:
A kind of wechat method for pushing based on consumption habit, method includes the following steps:
S1, the consumption habit information and wechat use habit information for acquiring user respectively, and the existing advertisement number of cooperation
According to resource, advertisement pushing plan is formulated for different user and is stored in customization advertising database；
S2, it logs in wechat Condition Monitoring Unit and detects and open advertisement pushing mode after the wechat of user logs in, and be directed to
The advertisement that different user transfers customization from customization advertising database is pushed；
S3, it monitors again and acquires the user for the browsing situation information of customization advertisement, to the customization advertisement number
It is modified and updates according to library；
S4, updated customization advertising database is utilized to push extensively to user when monitoring that user logs in wechat again
It accuses；
S5, continue to repeat S3 and S4 step.
Preferably, the consumption habit information of user includes the type information of user's browse advertisements, purchase commodity in the S1
Type information and purchase commodity frequency information, the wechat use habit information of the user include log in wechat frequency letter
Cease, log in the time segment information and wechat interface browsing habits information of wechat.
Preferably, it is the advertisement pushing formulated for different user that the data stored in advertising database are customized in the S1
Plan, i.e., some special time period that wechat is logged in user push its interested advertising information to user's timing.
The invention also discloses a kind of wechat supplying system based on consumption habit comprising:
Consumption habit information acquisition module, for acquiring the consumption habit relevant information of user；Wechat logs in monitoring modular,
For monitoring Entered state, landing time section, login frequency and the wechat interface browsing situation relevant information of user's wechat, packet
Include wechat landing time monitoring unit, wechat browsing habit monitoring unit and wechat Entered state monitoring unit；In advertisement customization
Core module, for by being analyzed and processed simultaneously to collected consumer spending habit information and user's wechat use habit information
Customization advertising database is established, and the customization advertising database is modified and is updated in due course comprising data processing
Unit, database create unit and customization advertising database；And advertisement pushing module, based on the push according to customization advertisement
It draws to user's advertisement；
Wherein, after consumption habit information acquisition module handles collected data via data processing unit analysis, by
Database creates unit and establishes customization advertising database, and wechat logs in after monitoring unit monitors that user's wechat has logged in, and will believe
Number send advertisement pushing module to, advertisement pushing module according to the advertisement pushing plan of formulation to user's end subscriber advertisement,
Wechat landing time monitoring unit and wechat browse the reaction for being accustomed to monitoring unit monitoring user for customizing advertisement pushing, and handle
Data are transferred to data processing unit, create unit via database and customization advertising database is modified and is updated.
Preferably, it is the module for being integrated with wechat status monitoring software that the wechat, which logs in monitoring modular,.
Preferably, the consumption habit information acquisition module include at least be integrated with shopping APP consumption habit acquisition module,
In wechat consumption habit acquisition module, QQ consumption habit acquisition module and Alipay consumption habit acquisition module any one or
It is several.
Preferably, the advertisement customization center module is server.
Preferably, the wechat landing time monitoring unit, wechat browsing habit monitoring unit, the monitoring of wechat Entered state
Unit and advertisement pushing module are all connected with user's end subscriber.
Compared with prior art, the beneficial effects of the present invention are: a kind of wechat push based on consumption habit of the invention
Method and its system not only just know that user buys by acquiring the consumption habit information and wechat use habit information of user
The frequency of commodity, the interested type of merchandise, moreover it is possible to understand the habit that user logs in wechat or other shopping APP, then needle
Advertisement pushing plan is customized to each user, it can be ensured that within the period that user just uses wechat or other shopping APP,
To the accurate advertisement of client.Furthermore this programme can consumption habit information to user and wechat use habit information in due course more
Newly, it is ensured that grasp user in time and be accustomed to variation, keep the push of wechat advertisement more accurate, effect also becomes apparent.
Detailed description of the invention
Fig. 1 is a kind of wechat method for pushing flow diagram based on consumption habit in the present invention；
Fig. 2 is a kind of wechat supplying system structural schematic diagram based on consumption habit in the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
As shown in Figure 1, for a kind of wechat method for pushing based on consumption habit of the present invention, method includes the following steps:
S1, the consumption habit information and wechat use habit information for acquiring user respectively, and the existing advertisement number of cooperation
According to resource, advertisement pushing plan is formulated for different user and is stored in customization advertising database.
The consumption habit information of user includes the type information of user's browse advertisements, the type information for buying commodity and purchase
The frequency information of commodity, the wechat use habit information of user include the frequency information for logging in wechat, the period for logging in wechat
Information and wechat interface browse habits information.The consumption habit information of user and wechat use habit information is as comprehensive as possible
Analysis processing is acquired and be subject to, existing advertising database is then cooperated, formulates advertisement pushing plan simultaneously for each user
It is stored in customization advertising database.Due to individual difference, everyone logs in the period of wechat, habit, interested commodity
Type is different, so needing to formulate customization advertisement pushing plan.Formulation advertisement pushing plan, which refers to, logs in wechat in user
Some special time period pushes its interested advertising information to user timing, for example, be directed to A user, at night 8:
00 --- to its Commdity advertisement of the push about movement between 10:00, for B user, 11:30 at noon --- between 13:00
To its advertisement for foods of the push about health.
S2, it logs in wechat Condition Monitoring Unit and detects and open advertisement pushing mode after the wechat of user logs in, and be directed to
The advertisement that different user transfers customization from customization advertising database is pushed.
The wechat that user is detected by logging in wechat Condition Monitoring Unit logs in situation, after user's wechat logs in, root
Its interested Commdity advertisement is pushed to user's wechat according to customization advertisement pushing plan.
S3, it monitors again and acquires the user for the browsing situation information of customization advertisement, to the customization advertisement number
It is modified and updates according to library.
After pushing the advertisement of customization to user, need to monitor user again for the browsing situation of customization advertisement, such as
Browse advertisements time span, browse advertisements the level of detail, to advertisement interest level etc., then according to freshly harvested data pair
Original customization advertising database is modified and updates, it is ensured that customization advertising database is more and more accurate.
S4, updated customization advertising database is utilized to push extensively to user when monitoring that user logs in wechat again
It accuses.
When monitoring that user logs in wechat again, the customization updated customization advertisement of advertising plan is pushed to user.
S5, continue to repeat S3 and S4 step.
The step of being iteratively repeated S3 and S4 is corrected and more new database, it is ensured that advertisement pushing next time is more step by step
Add precisely.
As shown in Fig. 2, for invention additionally discloses a kind of wechat supplying system based on consumption habit comprising:
Consumption habit information acquisition module, for acquiring the consumption habit relevant information of user；Wechat logs in monitoring modular,
For monitoring Entered state, landing time section, login frequency and the wechat interface browsing situation relevant information of user's wechat, packet
Include wechat landing time monitoring unit, wechat browsing habit monitoring unit and wechat Entered state monitoring unit；In advertisement customization
Core module, for by being analyzed and processed simultaneously to collected consumer spending habit information and user's wechat use habit information
Customization advertising database is established, and the customization advertising database is modified and is updated in due course comprising data processing
Unit, database create unit and customization advertising database；And advertisement pushing module, based on the push according to customization advertisement
It draws to user's advertisement；
Wherein, after consumption habit information acquisition module handles collected data via data processing unit analysis, by
Database creates unit and establishes customization advertising database, and wechat logs in after monitoring unit monitors that user's wechat has logged in, and will believe
Number send advertisement pushing module to, advertisement pushing module according to the advertisement pushing plan of formulation to user's end subscriber advertisement,
Wechat landing time monitoring unit and wechat browse the reaction for being accustomed to monitoring unit monitoring user for customizing advertisement pushing, and handle
Data are transferred to data processing unit, create unit via database and customization advertising database is modified and is updated.5. piece
According to a kind of wechat supplying system based on consumption habit described in claim 4, which is characterized in that the wechat logs in monitoring
Module is to be integrated with the module of wechat status monitoring software.
Consumption habit information acquisition module, for acquiring the consumption habit relevant information of user.The module includes at least collection
At thering is shopping APP consumption habit acquisition module, wechat consumption habit acquisition module, QQ consumption habit acquisition module and Alipay to disappear
Take any one or a few in habit acquisition module.Based on individual difference, everyone consumption habit and consumption pattern exists
Difference, businessman should be acquired the consumption habit information of user by more fully approach as far as possible, just can ensure that the standard of data in this way
True property.
Wechat logs in monitoring modular, for monitoring Entered state, landing time section, login frequency and the wechat of user's wechat
Interface browses situation relevant information comprising wechat landing time monitoring unit, wechat browsing habit monitoring unit and wechat are stepped on
Land Condition Monitoring Unit.Due to various reasons, different user log in wechat habit it is also different, for example somebody likes in evening
On log in wechat, somebody likes logging in wechat at noon, somebody like pay close attention to public platform, somebody like browse friend
Circle, for more accurate these behavioural habits for holding user, it is necessary to log in situation to the wechat of user and be monitored.Wechat is stepped on
Land monitoring modular is the module for being integrated with wechat status monitoring software, and wechat landing time monitoring unit monitoring user therein is micro-
At the beginning of letter logs in and the end time, to determine that user logs in the approximate time section of wechat；Wechat browsing habit monitoring is single
Member is for monitoring the browsing habit of user, liking browsing circle of friends or paying close attention to public platform；Wechat Entered state monitoring unit
For monitoring that this signal, which is sent to advertisement pushing module, immediately after wechat logs in carries out advertisement pushing.
Advertisement customization center module, for by collected consumer spending habit information and user's wechat use habit
Information is analyzed and processed and establishes customization advertising database, and is modified and more to the customization advertising database in due course
Newly comprising data processing unit, database create unit and customization advertising database.Advertisement customization center module is at data
The server at reason center, data processing unit to collected consumer spending habit information and user's wechat use habit information into
Row analysis processing, database create unit for establishing customization advertising database and being modified to customization advertising database in due course
And update, customize the advertisement pushing plan and advertisement pushing content being stored in advertising database for different user.
Advertisement pushing module is pushed with wechat advertisement pushing tool to user for the push plan according to customization advertisement
Advertisement.
It although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, can be with
A variety of variations, modification, replacement can be carried out to these embodiments without departing from the principles and spirit of the present invention by understanding
And modification, the scope of the present invention is defined by the appended.
Claims (8)
1. a kind of wechat method for pushing based on consumption habit, which is characterized in that method includes the following steps:
S1, the consumption habit information and wechat use habit information for acquiring user respectively, and the existing ad data money of cooperation
Source is formulated advertisement pushing plan for different user and is stored in customization advertising database；
S2, it logs in wechat Condition Monitoring Unit and detects and open advertisement pushing mode after the wechat of user logs in, and for difference
The advertisement that user transfers customization from customization advertising database pushes；
S3, it monitors again and acquires the user for the browsing situation information of customization advertisement, to the customization advertising database
It is modified and updates；
S4, utilize updated customization advertising database to user's advertisement when monitoring that user logs in wechat again；
S5, continue to repeat S3 and S4 step.
2. a kind of wechat method for pushing based on consumption habit according to claim 1, which is characterized in that used in the S1
The consumption habit information at family includes the type information of user's browse advertisements, buys the type information of commodity and buy the frequency of commodity
Information, the wechat use habit information of the user include the frequency information for logging in wechat, log in wechat time segment information and
Wechat interface browses habits information.
3. a kind of wechat method for pushing based on consumption habit according to claim 1, which is characterized in that fixed in the S1
The data stored in advertising database processed are the advertisement pushing plan formulated for different user, i.e., certain of wechat is logged in user
A special time period pushes its interested advertising information to user's timing.
4. a kind of wechat supplying system based on consumption habit characterized by comprising
Consumption habit information acquisition module, for acquiring the consumption habit relevant information of user；
Wechat logs in monitoring modular, for monitoring Entered state, landing time section, login frequency and the wechat interface of user's wechat
Browse situation relevant information comprising wechat landing time monitoring unit, wechat browsing habit monitoring unit and wechat log in shape
State monitoring unit；
Advertisement customization center module, for by collected consumer spending habit information and user's wechat use habit information
It is analyzed and processed and establishes customization advertising database, and the customization advertising database is modified and is updated in due course,
It includes data processing unit, the newly-built unit of database and customization advertising database；And
Advertisement pushing module, for planning according to the push of customization advertisement to user's advertisement；
Wherein, after the consumption habit information acquisition module handles collected data via data processing unit analysis, by
The database creates unit and establishes customization advertising database, and the wechat logs in monitoring unit and monitors that user's wechat has logged in
Afterwards, advertisement pushing module is transmitted a signal to, the advertisement pushing module is used according to the advertisement pushing plan of formulation to user terminal
Family advertisement, the wechat landing time monitoring unit and wechat browsing habit monitoring unit monitoring user are for customizing advertisement
The reaction of push, and data are transferred to data processing unit, unit is created via database, and customization advertising database is carried out
Amendment and update.
5. a kind of wechat supplying system based on consumption habit according to claim 4, which is characterized in that the wechat is stepped on
Land monitoring modular is the module for being integrated with wechat status monitoring software.
6. a kind of wechat supplying system based on consumption habit according to claim 4, which is characterized in that the consumption is practised
Used information acquisition module disappears including at least shopping APP consumption habit acquisition module, wechat consumption habit acquisition module, QQ is integrated with
Take any one or a few in habit acquisition module and Alipay consumption habit acquisition module.
7. a kind of wechat supplying system based on consumption habit according to claim 4, which is characterized in that the advertisement is fixed
Center module processed is server.
8. a kind of wechat supplying system based on consumption habit according to claim 4, which is characterized in that the wechat is stepped on
Land time supervision unit, wechat browsing habit monitoring unit, wechat Entered state monitoring unit and advertisement pushing module connect
Connect user's end subscriber.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811086629.7A CN109345294A (en) | 2018-09-18 | 2018-09-18 | Wechat method for pushing and its system based on consumption habit |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811086629.7A CN109345294A (en) | 2018-09-18 | 2018-09-18 | Wechat method for pushing and its system based on consumption habit |
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| CN109345294A true CN109345294A (en) | 2019-02-15 |
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ID=65305932
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| CN201811086629.7A Pending CN109345294A (en) | 2018-09-18 | 2018-09-18 | Wechat method for pushing and its system based on consumption habit |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110363577A (en) * | 2019-06-27 | 2019-10-22 | 上海淇馥信息技术有限公司 | Resource-niche methods of exhibiting, device and electronic equipment based on User Status |
| CN112862517A (en) * | 2021-01-19 | 2021-05-28 | 福建诺诚数字科技有限公司 | Advertisement pushing method and system based on real-time position and habit of client |
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