CN102713956B - The context synchronization message provided using consumer is transmitted - Google Patents

The context synchronization message provided using consumer is transmitted Download PDF

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Publication number
CN102713956B
CN102713956B CN201080047908.8A CN201080047908A CN102713956B CN 102713956 B CN102713956 B CN 102713956B CN 201080047908 A CN201080047908 A CN 201080047908A CN 102713956 B CN102713956 B CN 102713956B
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consumer
content
business
context
information
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CN102713956A (en
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P·斯威尼
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Primal Fusion Inc
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Primal Fusion Inc
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Priority claimed from US12/555,341 external-priority patent/US20110060644A1/en
Priority claimed from US12/555,293 external-priority patent/US9292855B2/en
Priority claimed from US12/555,222 external-priority patent/US20110060645A1/en
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Priority to CN201710404919.0A priority Critical patent/CN107403333B/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

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  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract

The present invention provides to promotion message and non-promotional content can be realized by computer network before the interacting of consumer and network integrated, so that as consumer and network interaction, consumer information and the integrated content interact and give consumer messaging, so that the message is considered as a part for consumer experience without being shifted from current network interaction task by consumer.It is integrated to be assisted through semantic analysis with comprehensive, promotional content is navigated to as closely as possible naturally current consumer's interactive task.Which instead of the way of the feedback data for the effect that matching message at present and media are delivered but also make popularization business to assess and respond description initiator message.The network discussed is any computer network of such as internet or Intranet etc.

Description

The context synchronization message provided using consumer is transmitted
Technical field
The present invention relates to synchronous messaging and real-time consumer contextual information.More particularly it relates to same Messaging is walked so that advertisement process is automated.
Background technology
Online advertisement experienced notable growth in past few years, increase along with the expansion of internet.Online advertisement is From the passive the development of advertisement of random display to based on specific personal demographics and consumer mentality profile with specific artificial target Advertise.United States Patent (USP) No.7062466, No.7007074 and U.S. Patent application No.20050216335, No.20070038500, No.20080243480, No.20080228568 and No.20090070219 describe such technology Example.The common ground of the method for all these advertisements is that appropriate context is set up for advertisement.It is specific personal by matching Or Consumer groups and set up the context for the media or content that advertisement provides context.Broadly speaking, contextualization is handled It is referred to as relevant matches.It is readily apparent that online advertisement attempts to solve the media of matching advertisement information and such as webpage etc The problem of context of dispensing.
However, relevant matches are the sub-fraction of much bigger advertisement process.Typical advertisement process be it is complicated and when Between it is intensive.So, little company and the individual of many shortage professional techniques are just eliminated.Some of typical advertisement process must Element is wanted to include：
By identifying estimating and assessing the Context awareness audient where audient for unsatisfied needs；
Assess and identify the market segmentation；
Deliver and buy and mesh is carried out to audient to develop by positioning and developing messaging and the appropriate media of selection Demarcate the strategy of position；
Develop and manage advertising campaign；
Develop and perform the related feedback of sale；
Sale related data is analyzed；And
Necessary amendment is carried out to whole process according to active performance.
With online advertisement appearance and develop into context generation advertisement, this cumbersome situation is to become more It is complicated.These methods represent technological improvement, but are still rooted in conventional process；Advertiser be still necessary to carry out market analysis, Divide, the task that the requirement of messaging and activity management is high.Other companies are improved existing using keyword and semantic technology The matching that the message and target that some advertisers create are divided, still, division must be determined in advance by advertiser.Analyze webpage Meaning allows advertiser preferably to determine whether the target using the webpage as given message, but goal-setting is based on advertiser Many difficult and expensive decision-makings of one side.Similarly, the technological improvement during the existing conventional ads of these example representations.
At present, the technology of the overwhelming process for advertisement is not related to as follows, the technology allows to find The optimal market segmentation of promotional content and messaging, can identify and generate in response to consumer action can be had by consumer Messaging and dependency relation between the gray content beneficially utilized and individual consumer.
The content of the invention
The present invention is provided based on a kind of messaging of the context synthesis from information field by being generated using consumer The achievable method of calculation machine network, methods described is characterised by：(a) content is obtained or received from described information domain；(b) receive The context of consumer's generation；And (c) by one or more computer processors based on content and consumer generation above and below Roundup transmission is assisted in literary roundup transmission, and wherein messaging is traceable at least one and promotes business.
The present invention also provides a kind of be used for using the consumer's generation being linked on the computer network of multiple computing devices Messaging of the context synthesis from information field computer system, the system is characterised by：(a) first group of calculating Equipment and second group of computing device for receiving or obtaining the content from information field from first group of computing device；(b) Three groups of computing devices, the context for obtaining, receiving or generating the context of consumer's generation and consumer is generated is provided To second group of computing device；And (c) is linked to the integration unit of second group of computing device, for based on the content and consumption The context roundup transmission of person's generation, wherein messaging is traceable at least one and promotes business.
In present aspect, before explaining at least one embodiment of the invention in detail, it should be appreciated that in the Shen of the present invention Please in do not limit the invention to it is following description illustrate or CONSTRUCTED SPECIFICATION shown in the drawings and assembly layout.The present invention can have Other embodiment, and can realize and perform in various manners.Also, it is understood that statement as used herein and term It is to be used for description, should not be construed as limitation.
Brief description of the drawings
Fig. 1 shows the relevant matches promoted between business's messaging and media dispensing；
Fig. 2 shows the comparison between art methods and the present invention, wherein the invention enables pass through scattered concept Can be put it over business's content.
Fig. 3 shows the process for bypassing and delivering the match messages of popularization to media.
Fig. 4 shows that the message of popularization is the process of the one output through processing.
Fig. 5 shows the analysis phase, and wherein message and non-promotional content is divided into one group, as by various algorithms generate it is general Read a part for definition.
Fig. 6 shows synthesis phase, and the wherein related input of consumer starts semantic comprehensive.
Fig. 7 is shown through the comprehensive webpage of semanteme.
Fig. 8 shows networking implementation according to an aspect of the present invention.
Embodiment
Definition
The following word meaning used in this specification is as follows：
" concept " refers to including abstract thought, idea, the content of generalities and can be associated with other guide or can not With the semanteme being associated with other guide；
" consumer " includes any entity that roundup transmission is oriented to created according to the present invention, and it can be People, group, or under other systems Integrated scenario consumer can be support the information further handled based on machine Consumer.
" content " includes any data or media content, including initial data, information, text, document, image or many matchmakers Body, more complicated content webpage or website, document, advertisement, market analysis etc.." content " includes the letter of description other guide Breath, such as semantic data, metadata and the information for describing abstract " concept ".
" domain " refers to as the source of available content of the invention.
" domain administrator " includes making one or more domains be the available any entity of the present invention；Domain administrator can " be pushed away Wide business ", but can also be the service provider of the present invention, either it is not belonging to the individual of any tissue or wider valency It is worth the tissue in chain (such as public web site operator).
" media representation " provides container for the message or messaging promoted, and this can take not similar shape on different media Formula, text, audio, video etc., so that same message or messaging can represent to adapt to matchmaker according to multi-form Body；
" message " or " messaging " includes roundup content that is being created according to the present invention and being oriented to consumer.
Provided in the general introduction of the meaning following article of " non-promotional content "；
Provided in the general introduction of the meaning following article of " promotional content "；
" promoting business " includes wishing by being oriented to messaging from the benefited entity of the present invention, either for promoting tool Hold in vivo, sowing concept or content either influence consumer to read or check content, consider idea, take action (such as to visit Ask website) etc.；And
" sowing " includes " concept " or other quality contents to be oriented to consumer, to identify consumer to such concept Or the reaction of other quality contents is to collect the information about consumer, such as their interest, requirement, it is intended to or its other party Face.
General introduction
The present invention provides a kind of computer system, computer implemented method and computer program, to create based on one Or multiple content domains or the messaging by one or more content field notices, and the consumer-oriented in domain to messaging, Or messaging is presented to consumer, messaging includes the related content from one or more domains.Content can be used for Many purposes as described below, are either specific commercial object, such as generate the messaging of such as advertisement, or pass through The idea from the domain for embodying " loose " association is presented influences the establishment of new content to encourage the lateral thinking of consumer.Created The messaging built provides advertisement process automation.
According to the present invention, domain can be analyzed in terms of semanteme, and semantic analysis device can be used for generating or create Semantic network is built to represent domain.According to the content disclosed in PCT/CA2009/000567, semantic network can be thought network (thought network), it should be appreciated, however, that other devices for generating or creating semantic network can be used.
In order to help to understand the present invention, from the angle with each purpose of present invention interaction and for creating and showing The operation of the present invention is illustrated by the various process of the messaging of the function enable of the present invention.The present invention includes promoting business and Ben Interaction between the function of invention, wherein, promote business and the messaging created by the present invention is oriented to consumer, so that Messaging can be based on：(i) promotional content；(ii) promotional content and additional non-promotional content；Or (iii) non-popularization Content.
By the operation of the present invention, promoting business can be by sowing " concept " or other guide in domain consumer-oriented To the messaging including the content from domain, (specific example of " sowing " is entitled below " to provide information field and the language in domain The part of justice expression " is provided).Present invention discover that the content of popularization promoted in information field or non-and the concept or content sowed Between relation.Domain can be supplied directly to concept or other guide by promoting business, the basis to be used as domain as promotional content, And/or the basis that domain administrator is used as the non-promotional content for the part for being domain in domain can be guided by promoting business.This hair It is bright to automatically provide relation, can be using their knowing on the relation that can make however, promoting business or domain administrator Know suitably to sow concept and/or content.Can be created between non-promotional content and specific concept or other guide or Person infers connection (for example, the hyperlink encoded to the link between data, document, semanteme or other information entity). Before consumer and domain interaction, promotional content and the basic non-promotional content including domain are combined, integrated or mixing.It is standby Selection of land, promote business alternatively can be supplied directly to domain using concept or other guide as promotional content, and the basis including domain Non- promotional content can be combined before consumer interacts with domain, it is integrated or mixing.
Consumer can interact with the semantic network for representing domain.When consumer and semantic network are interacted, consumer's interaction Information (its provide context) is combined with this, integrated or mixing content is interacted and be based on concept and content and concept or Connection transmission between person's other guide and domain includes the messaging from the derived content in basis in domain to consumer, from domain Basic derived content may include promotional content, non-promotional content or new content.Message is for example considered as consumer by consumer A part for experience, but the specific consumer that in fact positive reception is adjusted on hand by the operation of the present invention interacts (consumption Person input or other consumer actions) specific message.Moreover, by semantic analysis and/or it is comprehensive carry out combine, it is integrated or Mixing can be used for the localization message in the association close with the consumer occurred that time interaction.
The integrated and exchange method with think consumer can mode interested replace and current for example delivered based on media The way of consumer is arrived with message (being probably expanded message).Integrated and exchange method is made to actual consumer's interaction Response, rather than consumer's interaction that may be relevant with specific medium placement position is responded, thus support more there is target Messaging (such as advertisement).In addition, promote business need not suffer create relative complex messaging (such as advertisement, or Person be directed to different consumer's contexts multiple advertisement versions) time and cost, and can be by the present invention operate, profit With the messaging of establishment and such different consumer's context tight associations come above and below integrated content and many different consumers Basis that is literary and simply providing domain.
In addition, promoting the connection between the concept that can be represented by using domain and by domain of business or other guide and consumer Come consumer-oriented to messaging.
Promotional content can be created or generated from multiple sources.For example, promotional content can be by promoting business's establishment or being Promote business create any content, or by promote business collect or for promote business collect any content, no matter these contents It is in order at profit purpose or non-profit purpose.This may include that popularization business is ready to pay and is distributed to the content of consumer.Such content Example be the hyperlink for including related web site advertisement, promote that business is interesting to ensure that advertisement reaches target in related web site Audient.
Non- promotional content can be present in domain, need not promote business's progress or represent and promote any current of business Contribution or the content collected.Non- promotional content can be with the information contributed before (for example, using in advertising campaign before Advertisement), not with promoting associated other people contribution of business or generally available content (for example, in obtaining from public domain Hold) it is relevant.
Management assists the domain administrator using the present invention to create or assist to create or infer non-promotional content and popularization Connection between business's concept interested or other guide.Domain administrator knows the connection in domain and can be particular consumer The goal-setting of context is concept or promotes business interested or desired concept or other guide.Thus, consumer experience is certainly Dynamicization process, thus it, which is received, promotes the desired messaging of business.Promoting business can be oriented to the messaging to consumer Without being required to provide promotional content.
In the present invention, it should be appreciated that function can be performed by different entities provided herein.For example, domain administrator can Assist selection or accumulate non-promotional content, and other entities can determine that consumer is interested in what, and also another entity can Allow the connection or deduction between content and consumer interest.Entity can be used automation equipment to be used to perform these processes. In addition, the various functions of the present invention can be distributed across multiple different computer systems.
It should also be understood that in some cases, promotional content and non-promotional content are not mutual exclusions.Can for example, promoting business It can want to promote the particular content in the available publicly available content domain of business.Particular content can release (popularization by promoting business Content), and can represent (that is, non-in the relatively wide area as the basic publicly available information for promotion message object Promotional content).
In order to support to be presented to consumer consumer-oriented to messaging or messaging, the present invention includes wound Build or generative semantics network the method realized of computer network, including receive promotional content or non-promotional content, content entered Row semantic analysis and combined by the semantic expressiveness (hereinafter referred to as " concept definition ") of product concept, integrated or mixing content, So that the media representation of the related popularization or non-promotional content in the concept definition of generation is traceable to popularization business.This Outside, the concept definition of generation can be used as a part for non-promotional content.
Compare the concept definition and consumer's interactive information of generation, moreover, related concept definitions can be interacted with consumer Information is integrated into terms of semanteme with the consumer's concept definition promoted with non-promotional content together, so that comprehensive disappears The media representation of related promotional or non-promotional content in expense person's concept definition is traceable to popularization business and is provided to consumption Person.
It should be understood that the operation of the step sequence pair present invention performed in the present invention is carried out is not essential.For example, being System can before put it over content and optional non-promotional content, concurrently or afterwards obtain consumer's interactive information.For It is typically the situation of content and optional non-promotional content of being put it over before consumer's interactive information for the sake of clear, but It is that can change order without influenceing the present invention.
Received present invention additionally comprises the implementation based on computer network, including simultaneously in promotional content and non-popularization Hold, semantic analysis is carried out to promotional content and non-promotional content and is promoted in consumer's interaction stage combination, integrated or mixing Content and non-promotional content, so that combination, related promotional or the media table of non-promotional content integrated or in mixing content Show and be traceable to popularization business.Consumer interacts and the content through semantic analysis causes messaging, and messaging is will be as net The semanteme of the related content through semantic analysis of the part display of network diagram page is comprehensive so that for example combination, it is integrated or The content of mixing is hypertext format.
Present invention additionally comprises a kind of achievable method of computer network, with by the institute with consumer's interactive information There is contents semantic to be integrated into consumer's concept definition and combine, integrated or mixing consumer's interactive information and promotional content are pushed away with non- Wide content, so that the media representation of the related promotional or non-promotional content in comprehensive consumer's concept definition is traceable to Promote business.
Present invention additionally comprises the system for performing the achievable method of computer network, with consumer and network interaction Combination before, integrated or mixing are promoted and non-promotional content, and the system includes computer network, the device for receiving content, performed The device of semantic analysis and on network output be combined, the device of integrated or mixing roundup content, the system is operable For receive promote and non-promotional content, semantic analysis content and combined by product concept definition, integrated or mixing content, So that the media representation of the related promotional or non-promotional content in the concept definition of generation is traceable to popularization business.
In the present invention, complete implementation of the invention is operable on distributed networked computing environment.This includes base In the technology development based on internet and the implementation of the invention of service development, wherein user can access " in cloud " The service of support technology to the Technical Architecture (" cloud computing) for supporting service without knowing about, with professional knowledge or thereon It is controlled.Calculating based on internet is service (SaaS), distribution Web service also including software, according to Web2.0 and The modification of Web3.0 models description and other distributed mechanisms based on internet.In order to illustrate the present invention in such distribution Implementation (including by cloud computing) in networked computing environment, this disclosure relates to use certain of the invention of multigroup computer A little implementations.It should be understood that the present invention is not limited to the realization side on its any particular computer system, framework or network Formula.It should also be understood that the present invention is not limited to cable network, and mobile computer and Wireless Networking framework can be used real It is existing, for example, wireless device is linked to system by using radio network gateway.
Generally, at least one set of computer equipment can be generated or obtained and on network promoting or non-promotional content (or two Person) second group of computing device is sent to, information field is provided with preparation, semantic analysis and comprehensive related content, moreover, consumer Consumer's interactive information is sent to second group of computing device, second by interactive information from its at least the 3rd group next computing device Group computing device receives consumer's interactive information.3rd group of computing device also receives second group of computing device and provided by network Messaging and messaging is shown to consumer.
The present invention may include from the feedback loop for being output to the analysis phase (or to synthesis phase).This represents relevant and is included in The feedback report of the performance of the popularization of the message shown in output or non-promotional content and for promoter disclose market draw Divide the mechanism with other market analyses of system discovery.Semantic analysis and combined process are adapted to performance report, and generation can be more excellent Change the adjustment that ground is integrated into popularization or guiding content with the time in messaging.
Information field and the semantic expressiveness in domain are provided
As it was previously stated, the present invention is provided to create or generate messaging simultaneously based on information field or by information field notice The consumer-oriented in domain to system, the achievable method of computer network and the computer of the messaging including related content Program.
The popularization business of customizing messages can provide the basis in domain by sowing concept or other guide in domain and disappear come handle Expense person is directed to messaging.The concept or other guide sowed can be related to the popularization in information field or non-promotional content. For example, promote business directly can be supplied to domain using concept as promotional content, or domain administrator can be guided to excavate or create Be the part in domain non-promotional content and by non-promotional content and promote the desired concept of business between automatic makeup Put establishment or assist to create or infer connection.Promote and non-promotional content consumer and domain interaction before be combined, it is integrated or Mixing.
For the sake of clarity, domain includes one of promotional content or non-promotional content or both.
It should be understood that promotional content by promoting business without being created.On the contrary, promotional content may include from promote business collect and to The non-promotional content of domain contribution, or, it can represent and promote the interests of business to do these.Promote Shang Huo and represent the entity for promoting business Create or collect the content for creating or helping to create the connection between specific context and the message for arriving consumer-oriented.
On the other hand, non-promotional content can be present in domain, need not promote business current any contribution or collection Content.Non- promotional content can with the information (for example, used advertisement in advertising campaign before) contributed before or not with Other people contribution for promoting business's binding is relevant.Domain administrator can excavate the information to create or assist to create or infer by non- Promotional content and the connection for promoting the automation equipment between the desired concept of business or other guide.Non- promotional content can also be wrapped Publicly available information (public domain) is included, the basis of establishment content is can provide for by operation these information of the present invention.
Domain administrator may have access to the one or more domains for being included in the semanteme aspect non-promotional content related to business is promoted.Domain Connection that keeper is known that in each domain and particular consumer contextual target can be navigated to popularization business desired general Read or other guide.Thus, promoting business can be consumer-oriented to messaging without providing promotional content.
For example, domain administrator can compile the list of the keyword or term relevant with other keywords or term.Promote business The non-promotional content connected about promoting business to expect can be seeked advice to domain administrator and domain administrator can be allowed to be used in list Other terms of related non-promotional content are created or found and the connection between the keyword and term of given context-sensitive.When Semantic analysis is carried out to domain and when establishment or generative semantics network, these new connections cause when consumer provides given content The consumer is directed to the messaging including the content.It should be understood that domain administrator can use automation process to carry out Its function, such as including assembling the content from one or more domains.
Semantic analysis can be carried out to the domain including one or both of promotional content or non-promotional content, semantic analysis device can For generating or creating semantic network to represent domain.As it was previously stated, according to PCT/CA2009/000567 disclosures, it is semantic Network can be thought network.
Consumer can interact with the semantic network for representing domain.As consumer and network interaction, consumer's interactive information (its provide context) and this be combined, integrated or mixing content interaction and based on the connection between concept and domain and concept The messaging being oriented to consumer.The message being oriented to of a part as consumer experience is provided by consumer Media representation.By semantic analysis and it is comprehensive carried out combine, integrated or mixing can be used for message to navigate to as closely as possible Consumer's interactive task of that time.
The one or more domains for providing non-promotional content for messaging can be chosen as being oriented to by domain administrator or automatic It is oriented to.For example, the context that can be generated based on consumer's interactive information or other consumers selects one or more domains.Can be with Randomly or systematically one or more domains are selected to be used as subset, example to the semantic related multiple domains of consumer's interactive information Such as, wherein messaging only needs to limited amount non-promotional content, and has a greater amount of non-promotional contents can use across multiple domains.
Consumer's interactive information can be consumer's driving or machine driving.For example, consumer's interaction message may include The consumer entering that is there is provided via user interface, customer geographic's distributed intelligence, consumer browse information, the number of machine generation According to, gps data, sensing data or its any combination.Consumer entering can be carried in response to the search inquiry based on web For.Also consumer can be analyzed to browse information to determine that one or more main subject matters that consumer browses are (such as recurrent Or protruded relative to other themes).
Alternatively, consumer is storable in the letter of such as thought gathered in the progress of one or more consumer's interactions Breath.In addition, consumer for example can select to be used to gather consumer's friendship by selecting a part for webpage, document or Email The content of mutual information.Thought or selection can put aside by consumer or by the present invention as configured, and provide later As consumer's interactive information.Instrument can be provided to enable a consumer to set aside these thoughts and selection and by disappearing Expense person acts or is automatically provided these thoughts and is selected as consumer's interactive information.
Furthermore, it is possible in real time, lingeringly or in the way of joint set provide consumer interactive information.Can for example it wrap Include increased and to set the set of frequency processing or increase to the number of threshold values destination aggregation (mda) of consumer's interaction with the time The joint set of consumer's interaction can together be handled by system.It can be parsed before joint set is using system.
The integrated and exchange method replaces the present practice that matching message is delivered to media.Thus, can be light due to promoting business Establishment need not be suffered and pass by changing places and being automatically integrating content and many different consumer's contexts using the present invention, thus promote business Broadcast time and the expense of multiple complicated, complicated display materials.By the present invention, promote business can by using domain basis and Connection between the concept of domain representative and consumer is consumer-oriented to messaging.
In order that the consumer-oriented in domain is arrived messaging, the present invention including the achievable method of computer network with Create or generative semantics network, including receive popularization or non-promotional content, semantic analysis content simultaneously defines group by product concept Conjunction, integrated or mixing content, so that the media representation of the related promotional or non-promotional content in the concept definition of generation can Track popularization business.Compare the concept definition and consumer's interactive information of generation, moreover, related concept definitions can and consumer Interactive information is integrated into terms of semanteme with the consumer's concept definition promoted with non-promotional content together, so that comprehensive Consumer's concept definition in related promotional or the media representation of non-promotional content be traceable to popularization and business and can be carried Supply consumer.
Combination, integrated or mixing are promoted and non-promotional content
The present invention provides a kind of interactive consumer experience, wherein, it is oriented to the shaping of the messaging of the information of consumer (shaping) it is mainly based upon consumer's participation.Consumer can be existing or potential customer or existing customer Or the terminal user of product or service.Messaging may include to promote and non-promotional content.As it was previously stated, promotional content is for example Can promote any content that business is desirably included in the information for the guiding consumer of consumer.Can for example, promoting business Be the advertiser for the sale for promoting product or service, promote the political views group of specific mission, information is distributed to it is public The community or public organization and many other use-cases of governmental body, distribution information to its member in domain.Messaging can be wrapped The advertisement that is directed to consumer and/or other communications, or information products are included, such as based on consumer's interaction exclusively for disappearing The information that the person of expense creates.Messaging may also include non-promotional content, for example disclose offer content or so that can create or It is inferred to the content of consumer's interactive connection.
Can be by inferring that the connection between consumer's context and promotional content, non-promotional content and related content is created Messaging.Semantic integration unit can be used to infer connection.The guiding consumer content of gained conceptually with consumer It is hereafter related.
Friendship can also be realized using the information source (being communicated for example, promoting) of the promotional content of such as advertisement or other message Mutual consumer experience, to perform by not only content execution information processing related to consumer or establishment but also to information source Information processing is handled to bypass relevant matches.This method enables consumers to be automatically found conceptive phase by the action of oneself The promotional content of pass or non-promotional content are simultaneously interacted, and enable these consumers to consumer's context and message Both transmission are shaped in real time.
In the case where promotional content includes advertisement related content, the information of promotional content of the processing with non-promotional content The method in source can disintegrate many heavy ways of conventional ads in processing rank.Using this method, consumer rather than popularization business Both consumer's context and messaging can be formed, so as to allow advertiser to bypass such as market analysis, strategy Development With many hard works in such field of positioning step, these work are typically to consider that specific purpose is come effectively message Transmission is oriented to needed for consumer.Moreover, it is no longer necessary to which costly and time-consuming communication exploitation, audient are divided or complicated media Purchase and dispensing action, thus significantly reduce advertisement and the expense promoted.Pushed away in addition, messaging is related to associated Wide or non-promotional content and effective context of their expression are to decide through consultation justice by consumer rather than popularization, so as to increase The overall validity of messaging.Another major benefit is that the message of suitably target positioning and timing is considered as by consumer Useful information, rather than harass (unlike the advertisement transmitted in most of conventional process).In addition, by using market analysis Substitute traditionally heavy front end behavior and greatly simplify Market Feedback and analysis, wherein market analysis is by the present invention What operation found and reported automatically.Thus, the invention provides the advertisement based on discovery and Extension Model, this is due to promote business It need not accurately define and target positions its audient.Wider inexpectancy audient is another benefit of the method based on discovery Place.Due to be completely eliminated or instead of market analysis and divide demand, promote business can popularization activity, without explication it Audient, and it is optimal audient and market that what, which is transferred for knowing popularization demand to them,.In addition, advertiser can send out Which aspect of their existing contents and market sympathetic response, so that appropriate adjustment can be made to its content by promoting business.
Semanteme can be provided to integrate to hold the term vocabulary that the result by carrying out information field semantic analysis is provided Row is integrated.Determine it is alternatively possible to provide semantic analysis device for generating as consumer's concept of the comprehensive input of semanteme Justice.In the specific implementation mode of the present invention, to space application semantic analysis the problem of consumer's promotional content and comprehensive Close.This by replacing many conventional behaviors to simplify and having disintegrated conventional method together.The present invention can be by all mistakes as shown in Figure 4 Journey supports that hereafter the process to Fig. 4 is described in detail.According to this aspect, what the present invention as described more fully below was supported The step of system may include to prepare, analyze, integrate, generating consumer's concept definition, output and feed back.In addition, can be according to limitation The process is realized to realize real-time process efficiency.In other words, particular constraints can be produced according to consumer's interaction of the present invention In the range of meaningful output, to provide the result that cost performance is higher.Constraint can be provided for based on being in by system or environment Existing physical limit and optimize system.For example, limitation may include the preparation based on processing time, analysis or generation time restriction, Expect the available cpu cycle or maximum cpu cycle that use, the limitation on the data volume to be taken, bandwidth limitation or can influence Any other significant limitation of systematic function.
Alternatively, instead of requiring to prepare and semantic analysis domain, the domain for the content analyzed can be provided.For example, this is The mark domain for providing the domain Jing Guo semantic analysis or domain can be used in system.
In addition, armed with the device for semantic analysis, then the device can be by third party and/or in long-range position Place is put to provide.Input to semantic synthesis phase can be carried by obtaining or receiving semantic analysis rather than generative semantics analysis For.
System can be loaded, obtains or be otherwise provided to create from popularization business or collect and provide or identify Source content, and its can the content destructing arrive element rank.In response to consumer action, relevant disappear can be used in system The information creating messaging (for example, according to advertisement of these element aggregations) of expense person's context is to ensure that messaging is related And appropriate.The content can be created or exported by interest of the entity based on consumer, and consumer interest can be based on off-line equipment, example Such as, website, such as profile data of social networking profile etc or the service that consumer is just accessing use analyze data and day Will.Another entity can handle promotional content, and the 3rd entity can be with the connection between management information and promotional content.3rd is real Body can provide computing device of the messaging to consumer for output.The collectable messaging about its establishment of system The data of property quality and quantity.Thus, system, which can be created, promotes the report that business can be used to be adjusted its source contents and monitor its popularization Accuse.
Distributed networked computing environment can be used to realize system, the distributed networked computing environment is for example including at least Three groups of computing devices, including the equipment associated with processing engine with source promotional content described herein, consumer.Consumer It customer interface can be used to provide input and receive from computing device to export, or consumer can be provided letter by other devices Breath, such as follows the trail of geographical people information or browses the information relevant with consumer.
Advertisement is matched to consumer
A kind of implementation of the present invention is described below, the basis in wherein domain is to include the promotional content of advertisement.This example In non-promotional content include obtainable content in public domain.It should be appreciated, however, that the basis in domain can promote interior with right and wrong Hold, such as domain administrator makes it possible to or assists to create or infer the content of the connection between non-promotional content and information field.
The present invention provides the network of the advertisement source contents and such as internet in a kind of matching media representation (such as webpage) On consumer generation input computer implemented method and system.Information field may include the total medium table on internet Show the subset of (such as webpage and other Digital Medias) or media representation.
Usual way in conventional prior as shown in Figure 1 is compared to (wherein consumer's generation information and advertisement With), the present invention matches consumer using advertisement source contents.This can be by being deconstructed into advertisement source contents basic rank The messaging that (that is, destructing includes many different concepts of advertisement meaning altogether) and comprehensive and basicization conceptual dependency join Guide (lead) and realize.Advertisement source contents are carried out with semantic analysis with information field, or advertisement source contents are supplied to system, And the semantic integration unit that change concept is collected substantially provides the semantic network for representative domain (including source contents).It is more complete below Describe to face for semantic analysis and comprehensive possible way.
Basicization concept herein means for element concept, and element concept progressively can further be ground into narrower meaning.Accordingly Ground, although messaging guiding plants roomy net as entirety around the information that consumer generates, and still, messaging is led Draw individually can still match with the measurable semantic difference of the consumer interest in unique theme.The micro scale fits through handle Consumer interest and combine with related public and/or privately owned domain information, integrated or mixing advertisement source contents are combined, integrated Or mix and bypassed the whole process of relevant matches.
Fig. 2 shows the comparison between art methods and the present invention, wherein, prior art advertisement is integrally transferred to Consumer.By contrast, as shown in Fig. 2 bottoms, the present invention is by being attached to promotional content or non-promotional content to be dispersed in Concept in output and promotional content or non-promotional content is used, wherein output is the result of consumer-defined context, Consumer-defined context forms the basis of one or more message.
As shown in Figure 3, guided by the way that message context semanteme is designed into messaging, can be in very fine level Not Pi Pei message to from consumer's (being in this case web user) context so that completely around media deliver.This Realized by preparing content from each introduces a collection.Content is prepared to refer to exterior content (from each introduces a collection, including information field, promotional content With non-promotional content) it is mapped to the stage of system model.It can be marked based on the standard of the property including manageable content Know exterior content.For example, the content from optional domain may include it is operable with by semantic analysis (including method it is such as non- The natural language processing of structured text, name entity extract, link data are mapped to by the open standard of semantic expressiveness with And many other methods as known in the art) device processing all the elements.
Also exterior content can be provided by the information field of other structures, for example, the web content of semantic tagger or next From the thought network of one or more consumers.It can provide for enabling thought network to provide as the exterior content to be prepared Instrument.It should also be understood that the exterior content of other forms can be provided.
Then, the content of preparation is deconstructed into the content through semantic analysis and mark, then these contents are integrated into and The message of the consumer's context matches created by consumer information.Semantic analysis is carried out to content to refer to from active content All deconstructed to element rank (changing concept substantially) and be ready for the semantic comprehensive stage.Content may include direct public affairs Promotional content and the non-promotional content from public web site or non-public source open or being collected by popularization business, non-public source are all Such as any source of Intranet, RSS sources, private blogs or the private contents that can be obtained from network.
After simultaneously analysing content is prepared, the advertisement source contents through processing may include using the content source from advertisement information The message guiding that basicization concept or element content are integrated.The source of the content can be any source for being linked to and promoting business, for example, wrap Include gray webpage including promote third party's webpage of the advertisement of business, promote direct content disclosed in business, promote business's link The content content relevant with the product for promoting business technology contents relevant with advertiser popularization business or its product etc..Content Other source can assist to promote business to provide by using the self-service equipment with user interface.The self-service equipment meeting Allow to promote business's online registration and disclose their information source, either the link either direct material to website is submitted.Push away Wide business can select from selectable option list, with the business transaction that be provided into them with service.Comprehensive message Transmission is once be positioned in the context of consumer's generation, and promoting the interactive information of business can think that consumer's interaction is used.This Popularization business is set to enter the transaction with consumer in the conceptive and more relevant mode of consumer's context.
For example, promoting business can register what is interacted as consumer to identify one or more domains by self-service equipment Source.Website or online shop are the examples of this class field.It is used as the consumer (customer in such as shop) of the existing subscriber in these domains It may be selected to include these domains as the information of their synthesis and the source of messaging.In one example, online electronic product The customer in shop may wish to obtain the message of Related product from the shop in research and electronic product related subject.In the presence of nothing Plurality of currencies and based revenue model support this kind of popularization business-consumer's interaction, including conjunctive model, transaction advertising model, initiation Person's model and many other models.
Referring to Fig. 4, Fig. 5 and Fig. 6, the advertizing information resource of such as public web site may be provided as the input of preparation to prepare it For generating or creating semantic expressiveness and disclosure and other related contents, these contents can for example pass through semanteme point Analyse to handle.Determine for generating or creating the device of semantic expressiveness and can produce with the context-sensitive consumer's concept of consumer Justice.
A variety of methods can be used to perform as an example for generating or creating these consumer's concept definitions Semantic analysis, these methods include but is not limited to mode map, Statistical Clustering Analysis, natural language processing, entity extract and facet Analysis.In the semantic analysis stage, processing advertising message and non-promotion message and track ad information.Given birth to by the analysis phase Into information can be stored according to the form of the semantic expressiveness of such as concept definition etc, wherein advertiser information is main according to correlation Topic packet.
For example：
Concept definition C：{ domain advertisement 1, theme k1, k2 }
Concept definition C1：{ sunrise apple farm, apple, farm }
Concept definition C2：{ great furniture company, chair, desk is wooden }
Require to prepare domain and semantic analysis as it was previously stated, substituting, it is possible to provide the domain of analysing content.
Can be semantic synthesis phase after the semantic analysis stage, wherein, submit consumer's interactive information to generate or create Build semantic expressiveness, such as consumer's concept definition.Consumer's interactive information can be consumer provide information, including search look into Ask, semantic networking creates information or the information of the relevant collection of consumer, such as demographic information, consumer is browsed The content of third party website is submitted and browses history for build consumer's concept definition.The semantic network to be created is for example Can be thought network, wherein consumer's interactive information is to set up a part for thought network, and output is that have by being produced Raw thought network organization and the webpage of the content arranged.
Any number of semantic integrated approach can be used to perform semantic synthesis, these methods include but is not limited to, point The comprehensive association of mixing semanteme of face classification, semantic reasoning device, form concept analysis, Multi-document summarization or many such methods of combination View.As shown in Figure 6, consumer's concept definition be from the information-related related concept definitions that consumer submits obtain it is general Read.Consumer's concept definition is created by application semantics synthesis rule, and semantic synthesis rule may depend on used algorithm Type.Popularization or non-promotional content in all stages of semantic processes, media representation are traceable to popularization business's (such as advertisement Business).The popularization in media representation or non-promotional content is set to be traceable to popularization business for example by for each popularization or non-pushing away Wide content provides unique identifier (ID) and realized.ID also may link to by the media representation of semantic comprehensive generation, so that Obtain media representation and be linked to popularization business.The traceability not only causes the popularization business that can identify the content specifically represented, but also Support feedback loop described here.
Thus the output promoted with the combined, integrated of non-promotional content or mixing is substantially completed completes following processes Process：Combined, integrated or mixing semantic roundup content is now ready for being used as the basis of widespread adoption, and these should With including exploitation Knowledge Base, display search result, create automatically generate such as by the document of Fig. 7 webpages shown, or Receive any other self-defined application of consumer entering and display output result.These applications will be combined, integrated or mixing matchmaker Body surface show in roundup content.One example of media representation is shown in Fig. 7, wherein, promoted by using message guiding is embedded Content and change consumer access webpage.
As shown in figure 4, there may be from the feedback loop for being output to analysis phase and/or synthesis phase.This representative pair The feedback report of the performance of message in media representation.By semantic processes feedback report, promote or non-promotional content can be by Deconstruct and reconfigure, it is again integrated or re-mix into a variety of different messages and consumer generation context.Thus, this is anti- Feedback report can notify to promote the messaging and and content of business (for example, advertiser) and consumer's sympathetic response.It allows to promote business Avoid attempt to predict in advance and measure the validity, but find carry out it messaging and content of target positioning. It may include the letter for being clicked and following the number of times of (access) about Particular Extension content available for the measurement of the feedback report is notified / following in the information and each different consumer's contexts that show the ratio between number of times/is followed in breath, all consumer's contexts to show Show the information of the ratio between number of times.
The semantic processes of feedback report can be located at analysis phase and/or synthesis phase.
The performance report can be fed into the analysis phase, and the analysis phase can automatically configure to adjust popularization or non-promotional content Display priority.These display priorities may include to from following/show number of times pushing away than some low consumer's context The content of wide business is removed or resequenced, and is substituted with promoting the content of business with another in same consumer's context It.The process ensures to promote and the redistribution of non-promotional content is carried out in given consumer's context.Can be by some Definable or any time limit or attempt after basis from employ other promote Shang dynasties replace given consumer's context it is optimal into Work(promotes business to further enhance redistribution.The step can provide chance to the displaying for the new popularization business for testing their contents.
Can also or it be reported as substituting to synthesis phase feedback performance.Synthesis phase is suitable for can be by synthesis phase These measurements of reason, such as stop to promote business and introduce it is new promote business, or confuse the priority for promoting business based on feedback data, Analysis need not wherein be changed, only need to change priority.
Promote business higher display priority can be additionally used in distribution display promote business content high probability and/or Distribute the bigger numerical of the generic sequence of display.
The content of the third party website browsed from consumer also acts as context producer and (provides consumer interaction letter Breath and the therefrom non-promotional content of generation message guiding).Domain administrator can be guided to support or assist establishment or push away by promoting business Connection between disconnected content and consumer's context from third party website.Content from third party website can provide same push away The non-promotional content and context of wide content semantic processes together.Semantic procedure can proceed to analysis since preparation, and most Roundup eventually based on the consumer's context inferred or implied by the subject content of the page is transmitted.This aspect is supported distributed Content network, and effectively can manage the conventional non-promotional content promoted in business/publisher model with external resource.This point Cloth model will for example support the operation of advertising network, Alliance Network or similar multi-party Rate Based On The Extended Creep Model.
It is ready to after display, is there is on the multiple of the same position suitable for output or the page once media representation The problem of dispensing of message, will be handled.A mode for handling the problem is the combination by using single parameter or multiple parameters Carry out the simple adjustment of the display priority of influence message.The example of parameter includes but is not limited to, correlation, compared with high cost and The IP address location of consumer and/or for the gps coordinate for the consumer for providing locally associated message.Place in the message more It is promote and/or another feasible mode seemingly of non-promotional content is to accommodate more than one popularization by updating output more Business or message to carry out time cutting to result.
It can be monetized after the message in display media representation.Once media representation is shown, just also can be Consumer clicks on message or monetized after occurring actual purchase action.Monetization may depend on the group of interaction or transaction Close.Monetization can also depend in part on the service of semantic analysis phase process promotional content.Another form of monetization is to utilize CPM models, this refers to the advertisement bought based on impression.In addition, another form of monetization may be from forwarding performance result and feedback Report to popularization business's.
It should be understood that the messaging (for example, advertisement) that also offer of the invention is based only upon non-promotional content arrives consumer's Matching, i.e., no promotional content is not required to promote any source domain information of business's offer.In the example present, promoting business can only provide generally Read, without specifying the content based on the messaging created by the operation of the present invention.
Operation of the present invention to the messaging based on non-promotional content has two Main Patterns：1) business is promoted by manipulating For creating Analysis of Parameter Effect and synthetic operation of the content without being to provide the promotional content in addition to concept；And 2) business is promoted " passive " method is taken to create the messaging similar with concept " is sowed " as described above.
In the first mode of operation, the user interface provided by the operation of system can display systems analysis and synthesis method In parameter to promote business.Promoting business these parameters can be used to produce Different Results in analysis and synthesis concept and connection.Adjust The different consumer experiences related to the messaging created can be created by saving these parameters, and messaging can transfer to push away with specific Wide business's purpose or target bind.If guarding impression for example, promoting business and being intended for their Brand Establishment, they can tighten Parameter is with the connection produced by reducing and the changeability of concept.Similar, if it is desired freer, richer creative to promote business Impression, then can be the connection produced by parameter regulation into increase and the changeability of concept.There are many modes is used for popularization mesh (such as market and brand target) and the binding of optimal system parameter configuration are marked, so as to simplify the operation of the popularization business of non-technical.
In a second mode, promote business role passive, and be not intended to influence by domain information or method parameter The operation of system.Can by the one or more of Service Design offer of the system realization of the present invention alternatively, promoting business's selection Can spreading objective.These targets may include such as consumer-oriented to specific website or support the message of specific Brand Planning The behavior of transmission.As first mode, system can be by these targets and community (public or shared) domain and method parameter Particular configuration is aligned.In both operator schemes, system can be improved with the time via above-mentioned feedback loop and optimize advertising campaign.
For example, communities of users can integrally represent market.These communities can be to provide interactive consumer's aggregation, provide poly- Collect the combination of the bosom of consumer's interactive information or both, wherein, single consumer's interaction is assembled first, and then It is supplied to system.Community needs not be structuring, and this is due to that single consumer can be by system such as being total to based on consumer Interest is enjoyed to be placed in community.
Community by contributing content or can create domain by being linked to the content in overseas portion or increase to domain.
The other embodiment of these operator schemes and the present invention can be combined in the system of the present invention.Can portion greatly for example, promoting business Timesharing waits role passively, but still provides promotional content.Promote business can also be used as target come impliedly by providing station address Promotional content is provided.System can then harvest website automatically to obtain Particular Extension content.It should be understood that showing in last this In example, by providing station address, advertiser, which provides the position that can find promotional content still through providing, promotes interior Hold.
Implementation
Fig. 8 shows the networking implementation according to the present invention.It the invention should not be deemed to be limited to shown particular network real Existing mode.The distributed networked computing environment including at least one computing device can be used to realize the present invention.In specific reality In existing mode, it is possible to provide at least three groups computing devices.Every group of computing device may include one or more meters by network linking Calculate equipment.Generally, at least one set of computing device will generate and send popularization and/or non-promotional content to second group of meter by network Calculate equipment.Second group of computing device receives content, and can combine, integrated or mixing content.Second group of computing device will be raised Standby, semantic analysis and comprehensive related content.It should be appreciated, however, that can be set with from one to multiple any number of calculating It is standby come the generation of process content, the combining of content, integrated or mixing and content analysis and synthesis.
At least the 3rd group computing device can be used for obtaining or receiving consumer's interactive information or interact as consumer believing The source of breath, consumer's interactive information is also sent to second group of computing device to carry out further preparation, analysis and synthesis.Together Sample, consumer's interaction letter can be provided on the same computing device or on other any number of computing devices as described above Breath.Consumer's interactive information can consumer generation or machine generate.For example, consumer's interactive information can be by disappearing Expense person is generated using interface, and interface can be used to receive inquiry or the input of other contexts from consumer, it is possible to use and The related demographic information of consumer browses information generation, or can be interacted as described above as any other consumer To provide.Consumer's interactive information of machine generation is such as can be based on gps data, other sensors data.3rd group of calculating Equipment also received by network produced by content and information and being shown to consumer made by oneself by second group of computing device semanteme The output of justice.Device for display output can be monitor or be linked to other displays of the 3rd group of computing device to set It is standby.Specifically, the 3rd group of computing device includes radio network gateway and one or more wireless devices for display output, wirelessly Equipment can strengthen Consumer's Experience equipped with video/image stabilizer (for example, accelerometer).
Consumer can be associated with the customer profile for being linked to the 3rd group of computing device.Profile can be used to disappearing The person of expense links consumer information to consumer every time and during network interaction., can be by it with the generation or establishment of consumer information Consumer is provided back.
Second group of computing device may link to preparation engine, analysis engine and synthesis engine.Engine is prepared from promotional content Source contents extract, convert and be loaded into system for analysis.System can safeguard promotional content independently of non-promotional content, non- Promotional content is such as from common source.This may be such that promotional content is traceable to popularization business and can used with non-promotional content not Same mode handles promotional content.Analysis engine is all preparation contents destructing including promotional content to element rank, extraction Semantic data and compress it into semantic kernel.After an analysis, promotional content and non-promotional content can be used as independent data Source is safeguarded.Synthesis engine guides related promotional content or non-promotional content synthesis into message, and system is dynamically by message Guiding is gathered into message, and the message is the output of system.Above-mentioned application can be used to provide an output to consumer.The present invention's In one side, the display output on one or more webpages of the link including hypertext or hypermedia form.Can be based on such as The promotional content of the other guide that the website for such as promoting business or popularization business provide etc is linked to described in upper or including chain It is connected to the messaging guiding for the non-promotional content for promoting the public content of business and is embedded in link.
In another implementation, synthesis can be provided on local computing device or under consumer-controlling. Therefore, it is possible to keep transmitting by the comprehensive related news provided under the more private control of consumer.
The equipment that engine is configured as being treated differently promotional content and non-promotional content can be provided, so that promoting Content more likely or is unlikely come to the surface in the output of consumer.
In addition, it is possible to provide equipment is for the promotional content placed in directly or indirectly configuration output and non-promotional content Ratio.The likelihood that the content that business can be promoted based on Particular Extension business or certain class is used determines ratio.Can be based on offline statistics Analysis or real-time automated analysis collect the content.The equipment can also be used to configure monetization as described above, or configure to such as Upper described performance report (for example, display priority) measures the appropriate action taken as described above.
It should be appreciated that, it is contemplated that other enhancings to disclosed system, method and computer program are foregoing interior without limiting The versatility of appearance, it is contemplated that specific enhancing below.
Alternatively, it is possible to provide extra initial step is used to perform the synthesis in a part of domain to strengthen transmission related news biography Give the performance of consumer.For example, a part of domain can be input into analysis and/or synthesis engine together with consumer's interactive information, May quickly provide related news transmission than other modes.
It is furthermore possible to also provide the preanalysis stage strengthens the feature of the present invention, for example, analyze and/or comprehensive domain it Preceding summary certain content.For example, existing semantic database or completed semantic expressiveness can be inputted.Mark web is in this kind of The particular example of appearance.
Optionally, in addition, the specific rank in definable domain is used for the quantity for limiting interactive domain, to strengthen performance.
Other enhancings that wherein one or more computing devices are mobile device or wireless networking device can be provided.For example, Network can be wireless network or including wireless network, and wireless network includes being used to link wireless network to the wireless network of internet Close.First group of computing device may include radio network gateway or be linked to radio network gateway, and radio network gateway is linked to internet so that one Individual or multiple wireless networking devices access internet.Similarly, it is possible to provide one or more second group of computing device are to pass through Radio network gateway is linked to the wireless networking device of internet.3rd group of computing device for example may include intelligent wireless phone, wireless Computer or the computer that internet is wirelessly linked to for example, by radio computer network or cellular network.Described Wireless networking device may include browser to obtain or receive consumer's interactive information or as consumer's interactive information Source, and for showing or otherwise providing output to consumer.The equipment of Wireless Networking can also possess for providing consumption Other functions of person's interactive information, such as including operable to provide GPS position information as one of consumer's interactive information Point GPS and/or one or more accelerometers or operable based drive or based on gesture to provide Information other motion sensors.Thus, to return to the messaging of consumer may include position, motion and/or Gesture related content.

Claims (34)

1. it is a kind of be used for using consumer generate context synthesis from one or more information fields including domain it is basic The achievable method of computer network of the related news transmission of non-promotional content, methods described includes：
Obtain non-promotional content and the non-promotional content is linked at least one and promote business；
Show and colour is received from least one described popularization business；
Receive the context of consumer's generation；And
The context semanteme point generated by one or more computer processors based on the non-promotional content and the consumer Analysis and comprehensive related news transmission or semantic analysis and the synthesis for assisting the related news transmission, wherein the related news are passed Send and be traceable at least one popularization business, the synthesis includes：
It will be deconstructed from least one described described show and colour for promoting business's reception and integrate into multiple messagings guidings；With And
At least some messagings in the multiple messaging guiding are selected to lead based on the context that the consumer generates Draw and the messaging guiding of selection is gathered into message, choosing of the message in the show and colour from reception Related non-promotional content is scattered between the messaging guiding selected.
2. according to the method described in claim 1, it is characterised in that at least one described popularization business provides the base as the domain The promotional content of plinth.
3. according to the method described in claim 1, it is characterised in that methods described also includes：The non-promotional content is linked to arrive At least one promotes business, wherein the non-promotional content is the context generated based on the consumer from one or more of Domain selection.
4. according to the method described in claim 1, it is characterised in that methods described also includes transmitting the related news exporting To the consumer, and wherein described related news transmission includes the content of the context based on consumer generation Semantic expressiveness.
5. according to the method described in claim 1, it is characterised in that the synthesis is accompanied by analysis, the analysis may include： Facet analysis, entity extraction, natural language processing or its any combination.
6. method according to claim 4, it is characterised in that the related news transmission is shown as a part for output On the display device.
7. method according to claim 4, it is characterised in that the context of consumer's generation is interacted including consumer Information, and wherein methods described also includes：
(a) consumer's interactive information is received, consumer's interactive information includes：Consumer entering, consumption on interface Person demographic information, consumer browse information, the data of machine generation, gps data, sensing data or its any combination；
(b) relatively more described consumer's interactive information and the semantic expressiveness of the generation are one or more related semantic for identifying Represent；And
(c) one or more of related semantic expressivenesses and consumer's interactive information synthesis are determined into consumer's concept Justice, consumer's concept definition includes the expression of the content.
8. method according to claim 3, it is characterised in that the context of consumer's generation is browsed including consumer Information, and the analysis consumer browses information to determine one or more main subject matters that consumer browses.
9. method according to claim 3, it is characterised in that the related news transmission is from the selected domain What randomly selected subset was integrated and come, moreover, the popularization business is linked to the basic institute as the domain by entity State non-promotional content.
10. method according to claim 4, it is characterised in that output includes the display related news transmission as one A part for individual or multiple linked webpages, wherein the semantic expressiveness of the content is hyperlink format.
11. method according to claim 10, it is characterised in that be integrated into passing for the related news that may be shown Send by：
(a) priority ranking, wherein higher priority cause larger indicating probability and/or the generic sequence for display In bigger numerical, moreover, the priority is based on the parameter from the group selection including following parameters：Correlation, compared with high cost, IP address position, gps coordinate or its combination；And
(b) time divides, to accommodate more than one popularization business or message.
12. according to the method described in claim 1, it is characterised in that the synthesis is by presented below：Facet classification, semanteme are pushed away Manage device, Multi-document summarization, form concept analysis, self-defined semantic hybrid protocols or its any combination.
13. method according to claim 7, it is characterised in that the consumer entering is the search inquiry based on web, And wherein output is the webpage with search result.
14. according to the method described in claim 1, it is characterised in that methods described also includes monitoring the related news transmission In the content performance and make it is described at least one promote business based on the Performance Evaluation and the institute of the content can be updated State synthesis.
15. according to the method described in claim 1, it is characterised in that comprehensive related news transmission is collected the charges.
16. a kind of context for being used to generate using the consumer being linked on the computer network of multiple computing devices integrates The computer system transmitted from the related news of one or more information fields including domain basic non-promotional contents, it is described System includes：
(a) first group of computing device and for obtaining second group of non-promotional content associated with first group of computing device Computing device, wherein the non-promotional content, which links at least one, promotes business, and wherein described second group of computing device is also It is configured to receive show and colour from least one described popularization business；
(b) the 3rd group of computing device, for obtaining, receiving or generating the context of consumer's generation and generate the consumer Context be supplied to second group of computing device；And
(c) the semantic analysis device and semantic integration unit of second group of computing device are linked to, for non-being pushed away based on described Wide content and the context of consumer generation integrate related news transmission, wherein related news transmission be traceable to A few popularization business, the synthesis includes：
It will be deconstructed from least one described described show and colour for promoting business's reception and integrate into multiple messagings guidings；With And
At least some messagings in the multiple messaging guiding are selected to lead based on the context that the consumer generates Draw and the messaging guiding of selection is gathered into message, choosing of the message in the show and colour from reception Related non-promotional content is scattered between the messaging guiding selected.
17. system according to claim 16, it is characterised in that at least one described popularization business, which provides, is used as the domain The promotional content on basis.
18. system according to claim 16, it is characterised in that the non-promotional content only may link to described at least one Individual popularization business.
19. system according to claim 16, it is characterised in that the related news transmission is provided to described 3rd group Computing device, and the 3rd group of computing device be linked to for by the related news transmission output to the consumer's Output device, the related news transmission includes the semantic expressiveness of the content of the context generated based on the consumer.
20. system according to claim 16, it is characterised in that the 3rd group of computing device includes being linked to the meter The radio network gateway of calculation machine network, and one or more wireless devices of the radio network gateway can be wirelessly linked to.
21. system according to claim 16, it is characterised in that the related news transmission matches the content and described The context of consumer's generation, the context of consumer's generation includes consumer's interactive information, and the consumer hands over Mutual information browses the number that information, machine are generated including the consumer entering on interface, consumer demographics' information, consumer According to, gps data, sensing data or its any combination.
22. system according to claim 19, it is characterised in that the output device includes being used as one or more institute's chains The display device of a part for the webpage connect, wherein the semantic expressiveness of the content is hyperlink format.
23. system according to claim 16, it is characterised in that the integration unit includes：Classify for providing facet, Multi-document summarization, form concept analysis, self-defined semantic hybrid protocols or its equipment being combined.
24. system according to claim 16, it is characterised in that the consumer entering is the search inquiry based on web, And wherein output is the webpage with search result.
25. system according to claim 16, it is characterised in that the system also includes being used to monitor the related news The device of the performance of the content in transmission, and the related news transmission may be updated at least one wherein described popularization business In the content semantic expressiveness.
26. system according to claim 16, it is characterised in that synthesis is accompanied by analysis, and the analysis includes： Facet analysis, entity extraction, natural language processing or its any combination.
27. system according to claim 16, it is characterised in that the related news transmission matches the content and described The context of consumer's generation, the context of consumer's generation includes consumer's interactive information, and wherein described system Also include：
(a) consumer's interactive information is received,
(b) compare consumer's interactive information to the semantic expressiveness of the generation to identify one or more related semantic tables Show；And
(c) one or more of related semantic expressivenesses and consumer's interactive information semanteme are integrated into consumer's concept to determine Justice, consumer's concept definition includes the expression of the content.
28. system according to claim 18, it is characterised in that the non-promotional content is based on consumer generation Context select from one or more of domains.
29. system according to claim 28, it is characterised in that it is clear that the context of consumer's generation includes consumer Look at information, and the analysis consumer browses information to determine one or more main subject matter that consumer browses.
30. system according to claim 18, it is characterised in that the related news transmission is from the selected domain Randomly selected subset integrate and come, moreover, the popularization business is linked to and is used as the described basic of the domain by entity The non-promotional content.
31. system according to claim 20, it is characterised in that output includes the display related news transmission as one A part for individual or multiple linked webpages, wherein the content is hyperlink format.
32. system according to claim 31, it is characterised in that be integrated into the content quilt for that may show：
(a) priority ranking, wherein higher priority cause larger indicating probability and/or the generic sequence for display In bigger numerical, moreover, the priority is based on the parameter from the group selection including following parameters：Correlation, compared with high cost, IP address position, gps coordinate or its combination；And
(b) time divides to accommodate more than one popularization business or message.
33. system according to claim 16, it is characterised in that the synthesis is performed using following：Facet classification, Semantic reasoning device, Multi-document summarization, form concept analysis, self-defined semantic hybrid protocols or its any combination.
34. system according to claim 16, it is characterised in that the comprehensive collection of charges of semanteme to the content.
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JP5913467B2 (en) 2016-04-27
CA2774075C (en) 2018-02-27
WO2011029177A1 (en) 2011-03-17
IL218508A0 (en) 2012-07-31
IL218508A (en) 2017-03-30
JP2013504137A (en) 2013-02-04
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CN107403333B (en) 2021-04-09

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