CN107403333A - Synthesizing messaging using context provided by consumers - Google Patents

Synthesizing messaging using context provided by consumers Download PDF

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Publication number
CN107403333A
CN107403333A CN201710404919.0A CN201710404919A CN107403333A CN 107403333 A CN107403333 A CN 107403333A CN 201710404919 A CN201710404919 A CN 201710404919A CN 107403333 A CN107403333 A CN 107403333A
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China
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consumer
content
promotion
non
message
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CN201710404919.0A
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Chinese (zh)
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P·斯威尼
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启创互联公司
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Priority to US12/555,293 priority Critical patent/US9292855B2/en
Priority to US12/555,222 priority patent/US20110060645A1/en
Priority to US12/555,222 priority
Priority to US12/555,341 priority patent/US20110060644A1/en
Application filed by 启创互联公司 filed Critical 启创互联公司
Priority to CN201080047908.8A priority patent/CN102713956B/en
Publication of CN107403333A publication Critical patent/CN107403333A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement

Abstract

The present invention provides a computer network implementable integration of promoted content with non-promoted content before a consumer interaction with the network, such that when the consumer interacts with the network, a consumer generated context interacts with this integrated content to deliver a message to the consumer such that the consumer visualizes this message as part of consumer experience without distracting from the network interaction task at hand. The integration is facilitated by semantic analysis and synthesis to naturally position the promoted content as close to the consumer interaction tasks as possible at that instant. This approach displaces the current practice of matching message to media placement while further enabling a promoter to evaluate and respond to feedback data depicting the efficacy of the sponsor message. The network in question is any computer network such as the Internet or intranet.

Description

使用消费者提供的上下文同步消息传送 Use context to provide consumers with synchronous messaging

[0001] 分案申请说明 [0001] divisional application DESCRIPTION

[0002] 本申请是国际申请日为2〇10年9月8日、于2〇12年4月23日进入中国国家阶段、国家申请号为201080047908.8、名称为“使用消费者提供的上下文同步消息传送”的中国发明专利申请的分案申请。 [0002] This application is the international filing date of 2 billion 10-year September 8, at 2 billion 12-year April 23 to enter the national phase in China, the State Patent Application No. 201080047908.8, named context synchronization message "to provide consumers with the use of divisional application transfer "Chinese invention patent application.

技术领域 FIELD

[0003] 本发明涉及同步的消息传送和实时消费者上下文信息。 [0003] The present invention relates to the synchronization of real-time messaging and context information consumer. 更具体地,本发明涉及同步消息传送以使广告过程自动化。 More particularly, the present invention relates to a synchronization message so that the advertising process automation.

背景技术 Background technique

[0004] 过去几年中在线广告经历了显著增长,伴随着互联网的扩张而增长。 [0004] Over the past few years, online advertising has experienced significant growth, with the expansion of the Internet and grow. 在线广告已从随机显示被动广告发展到基于具体个人的人口统计和消费心态简档以具体个人为目标做广告。 Online advertising from passive display random ads based on specific personal development to the demographic and psychographic profile to specific individuals targeted advertising. 美国专利No .7062466、No .7007074和美国专利申请No. 20050216335、 No. 20070038500、N〇. 20080243480、N〇• 20080228568以及No • 20090070219记载了这样技术的示例。 US Patent No .7062466, No .7007074 and US Patent Application No. 20050216335, No. 20070038500, N〇. 20080243480, N〇 • 20080228568 and No • 20090070219 describes an example of such technology. 所有这些做广告的方法的共同点是为广告建立适当的上下文。 Common to all these methods of advertising is to create an appropriate context for the ad. 通过匹配具体个人或消费者群体和为广告提供上下文的媒体或内容建立该上下文。 The establishment of the context by matching specific individuals or groups of consumers and provide context for the advertising media or content. 泛泛而言,上下文化处理被称为相关匹配。 Broadly speaking, contextualized process is called correlation matching. 显而易见的是,在线广告试图解决匹配广告消息和诸如网页之类的媒体投放的上下文的问题。 Apparent that online advertising trying to solve the problem of matching the context of advertising messages, such as web pages and media delivered.

[0005] 然而,相关匹配只是大得多的广告过程的一小部分。 [0005] However, the correlation matching only a small part of a much larger process of advertising. 典型的广告过程是复杂且时间密集的。 Typical advertising process is complex and time-intensive. 这样一来,就排除了许多缺乏专业技术的小公司和个人。 As a result, it excludes many small companies lack the expertise and personal. 典型广告过程的一些必要元素包括: Some of the necessary elements of a typical advertising process include:

[0006] 通过标识未满足的需要的预估并评估受众所在的环境识别受众; [0006] By unmet need to identify and evaluate the environment recognition estimated audience where the audience;

[0007] 评估并标识市场划分; [0007] to assess and identify market segmentation;

[0008] 通过定位并开发消息传送以及选择适当的媒体投放和购买来开发对受众进行目标定位的策略; [0008] to develop strategies for targeting audiences through the development of positioning and messaging, and select the appropriate media delivery and purchase;

[0009] 开发并管理广告活动; [0009] develop and manage campaigns;

[0010] 开发并执行销售相关的反馈; [0010] develop and implement sales-related feedback;

[0011] 对销售相关数据进行分析;以及 [0011] sales analysis data; and

[0012] 根据活动表现对整个过程进行必要修正。 [0012] to make the necessary amendments to the whole process based on activity performance.

[0013] 随着在线广告的出现以及发展到上下文生成的广告,这一繁琐情况只是变得更加复杂。 [0013] With the advent of online advertising and the development of advertising to generate context of this complicated situation only gets more complicated. 这些方法代表技术改进,但是仍然根植于常规过程;广告商仍然必须进行市场分析、划分、消息传送和活动管理的要求高的任务。 These methods represent technological improvements, but still rooted in the conventional process; advertisers still have to conduct market analysis, division, high demand messaging and activity management tasks. 其他公司己使用关键词和语义技术来改善现有的广告商创建的消息和目标划分的匹配,但是,划分必须由广告商事先确定。 Other companies have been using keywords and semantic technology to improve existing advertisers to create news and match objectives division, however, the division must be determined in advance by the advertiser. 分析网页的意义允许广告商更好地确定是否把该网页作为给定消息的目标,但是目标设定基于广告商一方的许多困难和昂贵的决策。 Significance analysis of web pages allow advertisers to better determine whether the page as the given message to the target, but the target set based on one of the many difficulties advertisers and costly decisions. 同样地,这些示例代表现有常规广告过程中的技术改进。 Likewise, to improve the prior art These examples represent the process of regular advertising.

[0014] 目前,没有如下涉及用于广告的该压倒一切的过程的技术,该技术使得可以发现推广内容的最优市场划分和消息传送,可以响应于消费者动作标识并生成可以由消费者有益地利用的广告商的内容和个人消费者之间的消息传送以及相关关系。 [0014] Currently, there is a technique that involves overwhelming process for advertising, promotion of the technology makes it possible to find the optimal content market segmentation and messaging, in response to consumer actions can be identified and generated by the consumer benefit messaging as well as the correlation between the use of content advertisers and consumers.

发明内容 SUMMARY

[0015] 本发明提供一种用于使用消费者生成的上下文综合来自信息域的消息传送的计算机网络可实现的方法,所述方法的特征在于:(a)从所述信息域获得或接收内容;(b)接收消费者生成的上下文;以及(c)由一个或多个计算机处理器基于内容和消费者生成的上下文综合消息传送或协助综合消息传送,其中消息传送可追踪到至少一个推广商。 A computer network messaging [0015] The present invention provides an integrated use of consumer-generated context information from the field can be achieved, the method being characterized in that: (a) obtaining or receive content from the information field ; (b) receiving a customer generated context; and (c) based on the content generated by consumers, and one or more computer or processor context to assist integrated messaging integrated messaging, wherein the at least one message to be tracked promoters .

[0016] 本发明还提供一种用于使用链接到多个计算设备的计算机网络上的消费者生成的上下文综合来自信息域的消息传送的计算机系统,所述系统的特征在于:(a)第一组计算设备以及用于从第一组计算设备接收或获得来自信息域的内容的第二组计算设备;(b) 第三组计算设备,用于获得、接收或生成消费者生成的上下文并把消费者生成的上下文提供给第二组计算设备;以及(c)链接到第二组计算设备的综合装置,用于基于所述内容和消费者生成的上下文综合消息传送,其中消息传送可追踪到至少一个推广商。 [0016] The present invention also provides a computer system linked to the message consumer using the computer network on a plurality of computing devices from the information generated by the integrated domain context for transmission, said system comprising: (a) a first a set of computing devices and computing device for receiving a second set or obtain content from the domain information from the first set of the computing device; (b) a third set of computing devices for obtaining, receiving a context consumer-generated or generated and the context provided to consumers to generate a second set of computing devices; and (c) integration means linked to a second set of computing devices, for transmitting the content based on the context and integrated consumer-generated message, wherein the messaging traceability to at least one promotional business.

[0017] 在本方面中,在详细说明本发明的至少一个实施例之前,应该理解,在本发明的申请中不将本发明限于以下描述所阐述或者附图所示的结构细节和组件布局。 [0017] In this aspect, at least one previously described embodiment of the present invention in detail, it should be understood that the invention is not limited to the following description in the application of the present invention as set forth in the drawings or the details of construction and assembly layouts shown. 本发明可具有其他实施例,而且可以按照各种方式实现并执行。 The present invention is capable of other embodiments, and may be realized and performed in various manners. 而且,应该理解,在此所用的表述和术语是为描述之用,不应理解为限制。 Further, it should be understood that the expressions and terminology used herein is for description only and should not be construed as limiting.

附图说明 BRIEF DESCRIPTION

[0018] 图1示出了推广商消息传送和媒体投放之间的相关匹配; [0018] FIG. 1 shows the correlation between the matching promoters messaging and media delivery;

[0019]图2示出了现有技术方法和本发明之间的比较,其中本发明使得通过分散的概念可获得推广商内容。 [0019] FIG. 2 shows a comparison between the present invention and the prior art method, wherein the present invention is such that the content of promoters obtainable by dispersing concept.

[0020] 图3示出了绕过将推广的消息匹配到媒体投放的过程。 [0020] FIG. 3 shows a generalized message to bypass the matching process to the media served.

[0021] 图4示出了推广的消息是经处理的一体输出的过程。 [0021] FIG. 4 shows a generalized message is processed during one output.

[0022] 图5示出了分析阶段,其中消息和非推广内容分为一组,作为由各种算法生成的概念定义的一部分。 [0022] FIG. 5 shows an analysis phase, and wherein the message content is divided into a set of non-promotion, generated as part of the concept defined by various algorithms.

[0023] 图6示出了综合阶段,其中消费者相关的输入启动语义综合。 [0023] FIG. 6 illustrates a synthesis phase, in which the consumer related semantics integrated input starts.

[0024]图7示出了经语义综合的网页。 [0024] FIG. 7 illustrates a synthesis by the semantic web.

[0025] 图8示出了根据本发明的一个方面的联网实现方式。 [0025] FIG. 8 illustrates a network implementation according to one aspect of the present invention.

具体实施方式 Detailed ways

[0026] 定义 [0026] defined

[0027] 本说明书中使用的以下词语含义如下: [0027] The present specification the following terms used in the following meanings:

[0028] “概念”指包括抽象思想、想法、概念化的内容和可以和其他内容相关联或者不可以和其他内容相关联的语义; [0028] "concept" is meant to include abstract ideas, ideas, conceptual content and other content can be associated or not associated with other content and semantics;

[0029] “消费者”包括根据本发明所创建的综合消息传送所导向的任何实体,其可以是人、一群人,或者在其他系统集成场景下消费者可以是支持进一步处理的信息的基于机器的消费者。 [0029] "consumer" includes any entity that created the message synthesis transmitting the guide of the present invention, which may be a human, a group of people, or, in other scenarios the consumer may be integrated systems support information based on the machine for further processing consumers.

[0030] “内容”包括任何数据或媒体内容,包括原始数据、信息、文本、文档、图像或多媒体,更复杂的内容诸如网页或网站、文档、广告、市场分析等。 [0030] "Content" includes any data or media content, including raw data, information, text, documents, images or multimedia, more complex content such as web pages or sites, documents, advertising, market analysis. “内容”包括描述其他内容的信息,诸如语义数据、元数据和描述抽象“概念”的信息。 "Content" includes other content description information, such as semantic data, metadata and information described in the abstract "concept".

[0031] “±:或”指为本发明可用的内容的源。 [0031] "±: or" the present invention refers to the source of content available.

[0032] “域管理员”包括使一个或多个域为本发明可用的任何实体;域管理员可以是“推广商”,但是也可以是本发明的服务运营商,或者不属于任何组织的个人,或者更广泛的价值链(诸如公共网站运营商)内的组织。 [0032] "Domain Administrator" comprises one or more domains of the present invention, any entity available; domain administrator may "promoters", but may also be a service provider of the present invention, it does not belong to any organization or individual, or the broader value chain within the organization (such as a public Web site operators).

[0033] “媒体表示”为推广的消息或消息传送提供容器,这在不同媒体上可采取不同形式,诸如文本、音频、视频等,从而使得同一消息或消息传送可按照不同形式表示以适应媒体; [0033] "media that" providing a container for the promotion messages or messaging, which may take different forms in different media, such as text, audio, video, etc., so that the same message or message may represent in different forms to suit media ;

[0034] “消息”或“消息传送”包括根据本发明创建的并且导向消费者的综合内容。 [0034] "message" or "message" in accordance with the present invention includes creating an integrated content guide and consumers.

[0035] “非推广内容”的意义如下文的概述中所提供; [0035] meaning "to promote non-content" below the summary provided;

[0036] “推广内容”的意义如下文的概述中所提供; [0036] meaning "to promote content" as described in the summary provided;

[0037] “推广商”包括希望通过导向消息传送而从本发明受益的实体,无论是用于推广具体内容、播种概念或内容或者是影响消费者阅读或查看内容、考虑想法、采取动作(诸如访问网站)等;以及 [0037] "promoters" include a desire to influence consumers to read and benefit from the invention by transferring entity-oriented message, whether it is used to promote specific content, or content, or is the concept of sowing or view the content, consider the idea of ​​taking an action (such as visit the Web site) and so on; and

[0038] “播种”包括把“概念”或其他高级内容导向消费者,以便标识消费者对这样的概念或其他高级内容的反应以便收集有关消费者的信息,诸如他们的兴趣、要求、意图或其他方面。 [0038] "seeding" including the "concept" or other premium content-oriented consumer to identify the consumer reaction to the concept or other premium content in order to gather information about consumers, such as their interests, requirements, intentions or other aspects.

[0039] 概述 [0039] Overview

[0040]本发明提供一种计算机系统、计算机实现的方法和计算机程序,来创建基于一个或多个内容域或由一个或多个内容域通知的消息传送,并把域的消费者导向到消息传送, 或者把消息传送呈现给消费者,消息传送包括来自一个或多个域的相关内容。 [0040] The present invention provides a computer system, a computer program and a computer-implemented method of creating messaging content based on one or more domains or domain notified by the content of one or more, and the message to the consumer-oriented domain transmission, or the message presented to the consumer, including messaging related content from one or more domains. 内容可用于如下所述的许多目的,无论是为具体商业目的,诸如生成诸如广告的消息传送,或者是通过呈现来自体现“松散”关联的域的想法以鼓励消费者的横向思维来影响新内容的创建。 Content is available for many purposes as described below, either for specific business purposes, such as generating a message such as advertisement transmitted from or reflected by presenting a "loose" idea domain associated lateral thinking in order to encourage consumers to influence new content create. 所创建的消息传送提供广告过程自动化。 Create a message delivery providing advertising process automation.

[0041]根据本发明,域可以从语义方面进行分析,并且语义分析装置可以用于生成或创建语义网络来代表域。 [0041] The domain can be analyzed from a semantic aspect of the present invention, and semantic analysis means may be used to generate or create a semantic network to represent the domain. 根据在PCT/CA2009/000567中公开的内容,语义网络可以是思想网络(thought network),然而,应该理解,可以使用用于生成或创建语义网络的其他装置。 The contents disclosed in PCT / CA2009 / 000567, the semantic network can be thought network (thought network), however, it should be appreciated that other means may be used for generating or creating a semantic network. [^42]为了有助于理解本发明,从和本发明交互的各个目的的角度以及用于创建并显示由本发明的功能使能的消息传送的不同过程来说明本发明的操作。 [^ 42] In order to facilitate understanding of the invention, and from the perspective of each object of the present invention interact and different procedures for creating and displaying the function of the present invention enable messaging will be described operation of the present invention. 本发明包括推广商和本发明的功能之间的交互,其中,推广商把由本发明创建的消息传送导向给消费者,从而使得消息传送可以基于:(i)推广内容;(ii)推广内容以及附加的非推广内容;或者(iii)非推广内容。 The present invention includes an interaction between the promoters and the function of the present invention, wherein the promoter of the present invention is created by the message transfer guide to consumers, so that the message can be based on: (i) promotion of content; (ii) promotion of content and additional non-marketing materials; or (iii) a non-marketing materials. ' '

[0043]通过本发明的操作,推广商可以通过播种域中的“概念”或其他内容把消费者导向至包括来自域的内容的消息传送(“播种”的具体示例在下面标题为“提供信息域和域的语义表示”的部分提供)。 Specific Example [0043] By operation of the present invention, by promoters "concept" seeding or other content of the domain to include content from consumer-oriented domain messaging ( "seeding" of the header information in the following as " semantic domains and domain represents "part provided). 本发明发现信息域中推广的或非推广的内容和所播种的概念或内容之间的关系。 The present inventors have found that the relationship between the promotion of the content information field or to promote seeding and concepts or content. 推广商可以把概念或其他内容直接供应给域,以作为推广内容用作域的基础,并且/或者推广商可以导引域管理员把己是域的一部分的非推广内容用作域的基础。 Promoter of the concept or other content can be directly supplied to the field to promote the content is used as a basis field, and / or promoters can guide the domain administrator to promote non-basic content is used as part of the domain is already domain. 本发明可以自动提供关系,然而,推广商或者域管理员可以利用他们的关于可做出的关系的知识以适当地播种概念和/或内容。 The present invention may be provided automatically relationship, however, promoters or domain administrator can take advantage of their knowledge about the relationship that can be made to the concept of sowing and / or content properly. 可以在非推广内容和特定概念或者其他内容之间创建或者推断连接(例如,对数据、文档、语义或者其他信息实体之间的链接进行编码的超链接)。 You can create or infer (hyperlinks for example, links between data, documents, or other information entity semantic encoding) connection between the content and the promotion of non-specific concepts or other content. 在消费者和域交互之前,推广内容和包括域的基础的非推广内容被组合、集成或者混合。 Before and consumer interaction domains, including the promotion of content and content-based non-promotion domain are combined, integrated or mixed. 备选地,推广商可以可选地将概念或其他内容作为推广内容直接供应给域,而包括域的基础的非推广内容可以在消费者与域交互之前被组合、集成或者混合。 Alternatively, the promoters may optionally be used as the promotion of the concept of content or other content supplied directly to the domain, and the domains including basic non-promotion of content can be combined prior to interact with the consumer domain, integrated or mixed.

[0044]消费者可以和代表域的语义网络交互。 [0044] consumers and represents the domain of semantic network interaction. 当消费者和语义网络交互时,消费者交互信息(其提供上下文)同这一被组合、集成或混合的内容交互并基于概念和内容以及概念或者其他内容和域之间的连接传送包括从域的基础导出的内容的消息传送给消费者,从域的基础导出的内容可包括推广内容、非推广内容或者新内容。 When consumers and semantic network interaction, consumer interaction information (which provides context) that are combined with, or integrated mixed content and interactive connection between the transmitting and concepts and the concept of content or other content from the domain and domain based on a message basis derived content transmitted to the consumer, from the basics derived domain may include the promotion of content, the content of non-promotion or new content. 消费者例如将消息视为消费者体验的一部分,但是事实上正接收通过本发明的操作调节为手边的具体消费者交互(消费者输入或者其他消费者动作)的具体消息。 Consumers considered part of the message, for example, consumer experience, but in fact is receiving specific consumer interaction (other consumers or consumer input operation) by the operation of the regulator according to the present invention is a specific message at hand. 而且,由语义分析和/或综合进行的组合、集成或混合可用于在和那一刻发生的消费者交互接近的关联中定位消息。 Further, by the semantic analysis and / or combinations for a comprehensive, integrated, or may be mixed and used in consumer interaction moment occurs in close association locating message.

[0045]该集成和交互方法以认为消费者会感兴趣的方式取代当前例如基于媒体投放匹配消息(可能是被推广的消息)到消费者的做法。 [0045] The integrated and interactive method that consumers would be interested in replacing the current way of example, based on media placement matching message (the message may have been promoted) to the consumer practices. 集成和交互方法对实际的消费者交互做出响应,而不是对可能和特定媒体投放位置有关的消费者交互做出响应,因而支持更有目标的消息传送(诸如广告)。 Integration and interaction methods make the actual consumer interaction response, rather than responding to consumer interaction may be put on the position of specific media and thus support more targeted messaging (such as advertising). 此外,推广商不需要蒙受创建相对复杂的消息传送(诸如广告,或者针对不同消费者上下文的多个广告版本)的时间和成本,而是可以通过本发明的操作、利用创建和此类不同消费者上下文紧密关联的消息传送来集成内容和许多不同消费者上下文而简单地提供域的基础。 In addition, promoters do not need to suffer to create relatively complex messaging (such as advertising, or advertising for multiple versions of different consumer contexts) time and cost, but by operation of the invention, creation and use of such different consumer It is closely related context messaging to integrate the content and context of many different consumers simply provide the basis for the domain.

[0046] 此外,推广商可以通过利用域和由域代表的概念或其他内容和消费者之间的连接来把消费者导向至消息传送。 [0046] In addition, promoters may be directed to the consumer through the connection between the message transfer with the domain and domain represented by a concept or other content and consumers.

[0047]可以从多个源创建或生成推广内容。 [0047] promotion can create or generate content from multiple sources. 例如,推广内容可以是由推广商创建的或为推广商创建的任何内容,或者由推广商收集或者为推广商收集的任何内容,无论这些内容是出于盈利目的或非盈利目的。 For example, the promotion of content can be created by the promoters or promoter of any content created or collected by the promoters or to promote any content providers to collect, whether the content is for the purpose of profit or non-profit purposes. 这可包括推广商愿意付钱分发给消费者的内容。 This may include promoters are willing to pay for content distribution to consumers. 此类内容的示例是包括到相关网站的超链接的广告,在相关网站中推广商有兴趣保证广告到达目标受众。 Examples of such content include hyperlinks to related sites advertisements in relevant websites ensure promoters are interested in advertising to reach the target audience.

[0048] 非推广内容可以是在域中存在的、无需推广商进行的或者代表推广商的任何当前贡献或者收集的内容。 [0048] Non-promote content may be present in the domain, without the need to promote the business conducted on behalf of any current or content providers to promote the contribution or collection. 非推广内容可以与之前贡献的信息(例如,之前的广告活动中使用的广告)、不与推广商相关联的其他人的贡献或者通常可用的内容(例如,从公共域获得的内容)有关。 Information (for example, previous campaigns use ad) non-promotion of content can be contributed before, and do not contribute with others to promote business associated or content generally available (for example, obtained from the public domain content) related.

[0049] 管理或协助使用本发明的域管理员可创建或协助创建或推断非推广内容和推广商感兴趣的概念或其他内容之间的连接。 [0049] manages or assists in using a domain administrator of the invention can be created or helped create or infer a connection between the concept of non-interest promotion and dissemination of content provider or other content. 域管理员知道域中的连接而且可以把特定消费者上下文的目标设定为概念或推广商感兴趣或期望的概念或其他内容。 Domain administrators know the domain and can be connected to a specific consumer context the concept of goal setting concept or promoters of interest or expectations, or other content. 因而,消费者体验自动化过程,由此其接收到推广商期望的消息传送。 Thus, consumers experience the automation process, whereby it receives the promoters desired message. 推广商可以把该消息传送导向给消费者而不会被要求提供推广内容。 Promoters can transmits the message to the consumer-oriented without being requested to promote the content.

[0050] 在本发明中,应该理解,在此提供的功能可以由不同实体执行。 [0050] In the present invention, it should be understood that the functions provided herein may be performed by different entities. 例如,域管理员可协助选择或累积非推广内容,而其他实体可确定消费者对什么感兴趣,而且另一个实体可允许内容和消费者兴趣之间的连接或推断。 For example, the domain administrator can assist in the selection or non-cumulative promotion content, and other entities may determine what consumers are interested in, and another entity may allow connection or inferred between the content and the consumer interest. 实体可使用自动化装置来用于执行这些过程。 Entity may use automated apparatus for performing these processes. 此外,本发明的各种功能可跨多个不同计算机系统分布。 Furthermore, various functions of the present invention may be distributed across a plurality of different computer systems.

[0051] 还应该理解,在某些情况下,推广内容和非推广内容不是互斥的。 [0051] It should also be understood that, in some cases, to promote the content and non-content promotion are not mutually exclusive. 例如,推广商可能想推广推广商可用的公共可用内容域中的具体内容。 For example, promoters may want to promote promoters of available public domain content available for specific content. 具体内容可以由推广商推出(推广内容),而且可以在用作针对推广信息对象的基础的公共可用信息的较宽域中表示(即, 非推广内容)。 Specific content can be launched by the promoters (the promotion of content), and can be expressed (that is, non-promotion content) in the promotion of the information used as the basis for a wider field of object publicly available information.

[0052] 为了支持把消费者导向到消息传送或者把消息传送呈现给消费者,本发明包括创建或生成语义网络的计算机网络实现的方法,包括接收推广内容或非推广内容,对内容进行语义分析以及通过生成概念的语义表示(以下称为“概念定义”)组合、集成或混合内容,从而使得生成的概念定义中的相关的推广或非推广内容的媒体表示可追踪到推广商。 [0052] In order to support the consumer-oriented messaging or message to be presented to the consumer, the present invention includes a method of creating or generating a semantic network implemented in a computer network, comprising receiving content promotion or marketing materials, the content of semantic analysis and generating a semantic concept representation (hereinafter referred to as "definition of the concept") in combination, integrated or mixed content, so that the media-related promotional or marketing materials generated concept definitions represents traceable to the promoters. 此外,生成的概念定义可用作非推广内容的一部分。 In addition, the definition of the concept may be used to generate a portion of the non-marketing materials.

[0053]比较生成的概念定义和消费者交互信息,而且,相关概念定义可以和消费者交互信息一起从语义方面综合成具有推广和非推广内容的消费者概念定义,从而使得综合的消费者概念定义中的相关推广或非推广内容的媒体表示可追踪到推广商并且被提供给消费者。 [0053] The concept definitions and comparing the generated information consumer interaction, and related concepts and definitions may be integrated into consumer interaction information along with the promotion of concept definitions and non-consumers to promote the semantic content, so that the consumer concept of integrated promotion or promotion of media-related content definition indicates traceability to promote business and is available to consumers.

[0054]应该理解,在实行本发明中执行的步骤序列对本发明的操作不是必须的。 [0054] It should be appreciated that in the implementation of the present invention, the sequence of steps performed in the operation of the present invention is not necessary. 例如, 系统可在获得推广内容和可选的非推广内容之前、与之同时或之后获得消费者交互信息。 For example, the system can be obtained prior to the promotion of non-promotion of content and optional content, simultaneously with or after obtaining consumer interaction information. 为了清楚起见,通常是在消费者交互信息之前获得推广内容和可选的非推广内容的情况, 但是可以改变顺序而不影响本发明。 Non-promotion content for clarity of the situation, usually get the promotion and optional content before consumers interact with information, but the order may be changed without affecting the present invention.

[0055]本发明还包括基于计算机网络的实现方式,包括同时接收推广内容和非推广内容,对推广内容和非推广内容进行语义分析以及在消费者交互阶段组合、集成或混合推广内容和非推广内容,从而使得组合、集成或混合内容中的相关推广或非推广内容的媒体表示可追踪到推广商。 [0055] The present invention further comprises a computer network-based implementations, including the promotion of the content while receiving the content and non-promotion, the promotion content and non-marketing materials and combinations of the semantic analysis phase consumer interaction, integrated or non-promotion and marketing materials mixed content, so that the combination of the media content related to the promotion or promote integrated or mixed content represents traceable to the promoters. 消费者交互和经语义分析的内容导致消息传送,消息传送是要作为网络网页的一部分显示的相关的经语义分析的内容的语义综合,从而使得例如组合、集成或混合的内容为超文本格式。 Comprehensive related semantic content by semantic analysis by content consumers and semantic analysis of the interaction results in messaging, messaging is displayed as part of a network to a web page, so that the combination of e.g., integrated or mixed content is a hypertext format.

[0056]本发明还包括一种计算机网络可实现的方法,以通过把具有消费者交互信息的所有内容语义综合到消费者概念定义而组合、集成或混合消费者交互信息和推广内容与非推广内容,从而使得综合的消费者概念定义中的相关推广或非推广内容的媒体表示可追踪到推广商。 [0056] The present invention further comprises a method implemented in a computer network, to all the content combined by the consumer interaction with semantic information integrated concept definition to the consumer, consumer interaction information integrated or mixed with non-promotion and promotion content content, making content relevant promotion or promotion of a comprehensive definition of the concept of consumer media representation traceable to the promoters.

[0057]本发明还包括用于执行计算机网络可实现的方法的系统,以在消费者与网络交互之前组合、集成或混合推广和非推广内容,该系统包括计算机网络、接收内容的装置、执行语义分析的装置以及在网络上输出被组合、集成或混合的综合内容的装置,该系统可操作用于接收推广和非推广内容、语义分析内容并通过生成概念定义来组合、集成或混合内容,从而使得生成的概念定义中的相关推广或非推广内容的媒体表示可追踪到推广商。 [0057] The present invention further comprises a computer network system for performing the method can be implemented, in combination with the network prior to consumer interaction, and non-integrated or promote mixing promotion content, the system comprising a computer network, the device receiving the content, performing and means integrated output content on a network are combined, integrated or hybrid semantic analysis, the system is operable to receive non-promotion and marketing materials, and semantic analysis of the content of the concept defined by generating combined, integrated or mixed content, so that the generated concept definitions related to the promotion of media content or promote traceable to represent promoters. [0058]在本发明中,本发明的完整实现方式可操作在分布式联网计算环境上。 [0058] In the present invention, a full implementation of the present invention is operable in a distributed networked computing environment. 这包括基于以互联网为基础的技术发展和服务发展的本发明的实现方式,其中用户可“在云中”访问支持技术的服务而无需对支持服务的技术架构(“云计算”)有了解、具有专业知识或在其上进行控制。 This includes implementation based on Internet-based invention of technology development and services development, where the user can "in the cloud" access support services technology without having to have knowledge of the supporting technology infrastructure services ( "cloud"), have expertise or control on it. 基于互联网的计算还包括软件即服务(SaaS)、分布式web服务、根据Web2.0 和Web3.0模型描述的变型以及其他基于互联网的分布式机制。 Internet-based computing further comprises a software as a service (the SaaS), a distributed web service, according to the model Web3.0 Web2.0 and modifications described and other Internet-based distribution mechanisms. 为了说明本发明在此类分布式联网计算环境中的实现方式(包括通过云计算),本公开涉及使用多组计算机的本发明的某些实现方式。 To illustrate the implementation of the invention in such a distributed networked computing environment (including through the cloud), the present disclosure relates to the use of certain implementations of the present invention a plurality of sets of computers. 应该理解,本发明并不限于其任何特定计算机系统、架构或网络上的实现方式。 It should be understood that the implementation of the present invention is not limited to any particular computer on which system, or network architectures. 还应该理解,本发明并不限于有线网络,并且可以使用移动计算机和无线联网架构实现,例如,通过利用无线网关把无线设备链接到系统。 It should also be understood that the present invention is not limited to a wired network and may be mobile and wireless networking architecture for a computer, for example, by using a wireless radio link to the gateway system.

[0059] 通常,至少一组计算机设备会生成或获取并在网络上把推广或非推广内容(或两者)发送给第二组计算设备,以筹备、语义分析并综合相关内容来提供信息域,而且,消费者交互信息从其而来的至少第三组计算设备把消费者交互信息发送给第二组计算设备, 第二组计算设备接收到消费者交互信息。 [0059] Typically, at least a set of computer-generated or acquired, and the device to promote or promotion content (or both) to a second set of computing devices in the network, in preparation for, and semantic analysis to provide an integrated content information field Moreover, at least a third set of information from a computing device consumer interaction from the consumer to transmit interaction information to the second set of computing device, the computing device receives a second set of consumer interaction information. 第三组计算设备还接收第二组计算设备通过网络提供的消息传送并把消息传送显示给消费者。 The third group of computing device further receives a second set of computing devices through the network providing message transmission and displays the message to the consumer.

[0060] 本发明可包括从输出到分析阶段(或者到综合阶段)的反馈环。 [0060] The present invention may include a feedback loop from the output to the analysis stage (or to the integrated phase). 这表示有关包括在输出中显示的消息的推广或非推广内容的性能的反馈报告以及用于向推广者揭示市场划分和系统发现的其他市场分析的机制。 This means that the feedback report on performance, including messages that are displayed in the output of promotion or non-promotion of content as well as for other markets reveal the mechanism of market segmentation and analysis system found to promoters. 语义分析和综合过程适应于性能报告,产生可更优化地随时间把推广或导向内容集成到消息传送中的调整。 Semantic analysis and synthesis process adapted to the performance reporting, to produce more optimal over time, or to promote the adjustment of the guide content into the message.

[0061] 提供信息域以及域的语义表示 [0061] and the domain information providing semantic representation field

[0062]如前所述,本发明提供用于基于信息域或由信息域通知而创建或生成消息传送并把域的消费者导向到包括相关内容的消息传送的系统、计算机网络可实现的方法和计算机程序。 [0062] As described above, the method may be implemented in a computer network of the present invention provides information based on domain or create or generate a message and transmit to the consumer system comprises a field-oriented messaging related content notified by the information field, and computer programs.

[0063]特定信息的推广商可以通过播种域中的概念或其他内容来提供域的基础来把消费者导向到消息传送。 [0063] promotion of specific business information can be provided on a domain basis through the concept of planting domain or other content to the consumer guide to messaging. 所播种的概念或其他内容可与信息域中的推广或非推广内容相关。 The sowing concepts or other content related to the promotion or non-promotion of content information field. 例如,推广商可直接把概念作为推广内容供应给域,或者可以导引域管理员来发掘或创建已经是域的一部分的非推广内容并通过非推广内容和推广商期望的概念之间的自动化装置创建或协助创建或推断连接。 For example, promoters may directly promote the concept as a content provider to a domain or a domain administrator can be guided to discover or create content is already part of the promotion of non-domain and through non-promotion between the concept and content providers to promote the desired automation device created or helped create or infer connection. 推广和非推广内容在消费者和域交互之前被组合、集成或混合。 Promotion and promotion of non-domain content before consumers interact and are combined, integrated or hybrid.

[0064]为了清楚起见,域包括推广内容或非推广内容之一或者两者。 [0064] For clarity, the promotion of the content field comprises one or both of the content or the promotion.

[0065]应该理解,推广内容无需由推广商创建。 [0065] It should be understood, without the need to promote the content created by the promoters. 相反,推广内容可包括由推广商收集并向域贡献的非推广内容,或者,可以代表推广商的利益来做这些。 Instead, the content may include the promotion collected by promoters contribution to the field of non-promotion content, or can represent the interests of promoters to do that. 推广商或代表推广商的实体创建或收集创建或有助于创建特定上下文和将消费者导向到的消息之间的连接的内容。 Promoters or promoters on behalf of an entity created or collected to create or help create a connection between the content of the specific context and to the consumer-oriented message.

[0066] 另一方面,非推广内容可以是域中存在的、无需推广商当前的任何贡献或收集的内容。 [0066] On the other hand, non-promotion content may exist in the domain, without the need to promote business contribution or any current collection of content. 非推广内容可与之前贡献的信息(例如,之前的广告活动中使用过的广告)或者不与推广商绑定的其他人的贡献有关。 Information (for example, previously used in the ad campaign) contributions before with non-promotional content or not associated with other people's contribution to the promotion of business bindings. 域管理员可发掘该信息以创建或协助创建或推断通过非推广内容和推广商期望的概念或者其他内容之间的自动化装置的连接。 Domain administrators can discover this information to create or help create or infer connections through automated means or other content between the concepts of non-promotion and content providers to promote the desired. 非推广内容还可包括公共可用信息(公共域),通过本发明的操作这些信息可提供用于创建内容的基础。 Promotion may also include non-content publicly available information (public domain), such information may provide a basis for creating content by the operation of the present invention.

[0067] 域管理员可访问包括在语义方面和推广商相关的非推广内容的一个或多个域。 [0067] domain administrator can access the content, including non-promotion in semantics and promoters associated with one or more domains. 域管理员可以知道每个域中的连接而且可把特定消费者上下文目标定位到推广商期望的概念或其他内容。 Domain administrators can know each domain and can be connected to a specific context targeting consumers expect to promote business concepts or other content. 因而,推广商可把消费者导向到消息传送而无需提供推广内容。 Thus, the promoters can be put into consumer-oriented messaging without the need to provide promotion content.

[0068] 例如,域管理员可编译和其他关键词或术语有关的关键词或术语的列表。 [0068] For example, the domain administrator can compile a list of other keywords or terms related to the keywords or terms. 推广商可向域管理员咨询有关推广商期望连接的非推广内容并且可以让域管理员在列表上使用相关非推广内容的其他术语创建或发现和给定上下文有关的关键词和术语之间的连接。 Promoters can consult the domain administrator about the non-promoters expect content to promote connection and allows domain administrators to create using other terms related to the content of non-promotion or find on the list and given context between the relevant keywords and terms connection. 当对域进行语义分析和当创建或生成语义网络时,这些新连接使得在消费者提供给疋内容时该消费者被导向到包括该内容的消息传送。 When the semantic analysis and domain when creating or generating a semantic network, the new connection such that the piece goods supplied to the consumer that the consumer is directed to the content transfer message comprising the content. 应该理解,域管理员可以使用自动化过程实行其功能,例如包括聚集来自一个或多个域的内容。 It should be understood, domain administrators can use the automated process of implementation of its functions, including, for example gather content from one or more domains.

[0069]可对包括推广内容或非推广内容之一或两者的域进行语义分析,语义分析装置可用于生成或创建语义网络以代表域。 [0069] may include a semantic analysis of the content or the promotion of one or both of the promotion of the content field, the semantic analysis means may be used to generate or create a semantic network that represents the domain. 如前所述,根据PCT/CA2009/000567公开的内容,语义网络可以是思想网络。 As described above, according to PCT / CA2009 / 000567 the disclosure, the network may be thought semantic network.

[0070]消费者可以和代表域的语义网络交互。 [0070] consumers and represents the domain of semantic network interaction. 当消费者和网络交互时,消费者交互信息(其提供上下文)和该被组合、集成或混合的内容交互并基于概念和域之间的连接以及概念把所导向的消息传送给消费者。 And when the consumer interaction network, the information consumer interaction (which provides context) and the combined, integrated or mixed and delivered to the consumer to interact with content based on the connection between concepts and the concept of the domain and the guide message. 为消费者提供作为消费者体验的一部分的所导向的消息的媒体表示。 Provide a portion of the message as a consumer-oriented experience for the consumer media representation. 由语义分析和综合所进行的组合、集成或混合可用于把消息尽可能近地定位到那一刻的消费者交互任务。 By the combination of semantic analysis and synthesis carried out, integrated or hybrid can be used to locate messages that moment the consumer interactive tasks as closely as possible.

[0071] 为消息传送提供非推广内容的一个或多个域可被选为由域管理员导向或者自动导向。 [0071] Providing non-promotion message content for one or more domains by a domain administrator may be selected automatically or guide the guide. 例如,可基于消费者交互信息或其他消费者生成的上下文选择一个或多个域。 For example, one or more domains may be selected based on the context information or consumer consumer interaction generated. 还可以随机地或者系统地从和消费者交互信息语义相关的多个域选择一个或多个域作为子集,例如,其中消息传送只需要有限量的非推广内容,而跨多个域有更大量的非推广内容可用。 The system may also randomly select one or more domains or multiple domains from a subset of consumer interaction and semantically related information, e.g., wherein the messaging only have a limited amount of non-marketing materials, and more across multiple domains a large number of non-promotion of content available.

[0072] 消费者交互信息可以是消费者驱动或机器驱动的。 [0072] consumer interaction information may be consumer-driven or driven machine. 例如,消费者交互消息可包括经由用户界面提供的消费者输入、消费者地理分布信息、消费者浏览信息、机器生成的数据、GPS数据、传感器数据或其任意组合。 For example, the message may include a consumer interaction via a user interface provided by the consumer input, the geographical distribution of customer information, customer browsing information, machine-generated data, GPS data, sensor data, or any combination thereof. 消费者输入可以响应于基于web的搜索查询而提供。 Consumers can enter in response to a web-based search query. 也可分析消费者浏览信息以确定消费者浏览的一个或多个主要主题(诸如反复出现的或者相对于其他主题突出的)。 Consumers can also browse analyze information to determine one or more of the major themes of consumers browsing (such as recurrent or with respect to other outstanding topics).

[0073]备选地,消费者可存储在一个或多个消费者交互的进展中采集的例如思想的信息。 [0073] Alternatively, the consumer may store information collected in the progression of one or more of, for example, consumer interaction thought. 另外,消费者可例如通过选择网页、文档或电子邮件的一部分来选择用于采集消费者交互信息的内容。 In addition, consumers can choose, for example, be used to collect consumer content interaction information by selecting Web page, document, or part of an e-mail. 思想或选择可由消费者或者由如所配置的本发明放在一边,并且稍后提供用作消费者交互信息。 Thought or selected by the consumer or by the present invention as configured aside, and used to provide consumer interaction information later. 可提供工具以使消费者能够把这些思想和选择置于一边并且通过消费者动作或自动地提供这些思想和选择作为消费者交互信息。 It can provide tools to enable consumers to choose and set aside these thoughts and action by the consumer or automatically provide these ideas and options as consumers interact with information.

[0074]此外,可以实时地、延迟地或者以联合集合的方式提供消费者交互信息。 [0074] In addition, in real time, delayed or provide information in a way consumers interact joint collection. 可例如包括随时间增加的并且以设置频率处理的集合或者增加到消费者交互的阈值数目的集合的消费者交互的联合集合可以由系统一起处理。 It may comprise, for example, increases with time and to set the set frequency processing or joint sets increased consumer interaction set threshold number of consumer interaction can be processed together by the system. 可在联合集合使用系统之前对其进行解析。 It can be resolved before the joint use of the collection system.

[0075]该集成和交互方法取代匹配消息到媒体投放的当前做法。 [0075] The substituted integration and interaction methods to match the media message delivered current practice. 因而,由于推广商可轻易地使用本发明自动集成内容和许多不同消费者上下文,因而推广商不需要蒙受创建并传播多个复杂、繁复的推广材料的时间和费用。 Thus, since the promoters can easily use the automatic integrated content and many different consumer context of this invention, and thus promote business time and money you do not need to suffer to create and disseminate more complex, complicated promotional materials. 通过本发明,推广商可以通过利用域的基础和域代表的概念和消费者之间的连接把消费者导向到消息传送。 By the present invention, promoters may be directed to the consumer through the connection between the messaging concepts and basic consumer and domain using the domain representatives.

[0076]为了使得把域的消费者导向到消息传送,本发明包括计算机网络可实现的方法以创建或生成语义网络,包括接收推广或非推广内容,语义分析内容并通过生成概念定义组合、集成或混合内容,从而使得生成的概念定义中的相关推广或非推广内容的媒体表示可追踪到推广商。 [0076] In order to make the field to the consumer-oriented message transmission, the present invention includes a method implemented in a computer network can create or generate a semantic network, comprising receiving a promotion or marketing materials, and semantic analysis of the content by generating a combination of concept definitions, integration or mixed content, so that the promotion or marketing materials related concepts defined in the generated media representation traceable to the promoters. 比较生成的概念定义和消费者交互信息,而且,相关概念定义可以和消费者交互信息一起从语义方面综合到具有推广和非推广内容的消费者概念定义,从而使得综合的消费者概念定义中的相关推广或非推广内容的媒体表示可追踪到推广商并且可以被提供给消费者。 Compare concept definition and consumer interaction information generated, and related concepts and definitions can be integrated with information from consumer interaction semantics to define the concept of the consumer has to promote and popularize non-content, so that a comprehensive definition of the concept of the consumer promotion or promotion of media-related content expressed traceable to the promotion of business and can be made available to consumers.

[0077]组合、集成或混合推广和非推广内容 [0077] combination, and non-integrated or promote mixing promotion content

[0078]本发明提供一种交互消费者体验,其中,导向消费者的信息的消息传送的成形(shaping)主要是基于消费者参与的。 [0078] The present invention provides an interactive consumer experience, wherein the guidance information consumer shaped messaging (Shaping) mainly based on consumer participation. 消费者可以是已有的或者潜在的顾客或者已有顾客或者产品或服务的终端用户。 Consumers may be an existing or potential customer or an existing customer or end-user product or service. 消息传送可包括推广和非推广内容。 Messaging may include the promotion of non-promotion and content. 如前所述,推广内容例如可以是推广商希望包括在针对消费者的导向消费者的信息中的任何内容。 As mentioned earlier, for example, may be content to promote the promoters want to include anything in the consumer-oriented information for consumers in. 例如,推广商可以是推广产品或服务的销售的广告商、推广特定使命的团体、将信息分发到公共域中的政府团体、分发信息给其成员的社区或社会团体以及许多其他用例。 For example, promoters can promote their products or services sold by advertisers to promote specific mission of the organization, will distribute information to the public domain government groups, distribute information to its members of the community or social groups as well as many other use cases. 消息传送可包括导向到消费者的广告以及/或者其他通信,或者信息产品,例如基于消费者交互专门为消费者创建的信息。 Messaging may include a guide to consumer advertising and / or other communication or information products, such as consumer-based interactive information specifically for consumers created. 消息传送还可包括非推广内容,例如公开提供的内容或者使得可创建或推断出到消费者交互连接的内容。 Promotion message may also include a non-content, such as content publicly available or that may be created or inferred content consumers connected alternately.

[0079]可通过推断消费者上下文和推广内容、非推广内容以及相关内容之间的连接创建消息传送。 [0079] can create messaging by inferring a connection between the consumer and the context of the promotion of content, content and promotion of non-related content. 可以使用语义综合装置推断连接。 Semantic integration means may be used to infer connections. 所得的导向消费者内容在概念上和消费者上下文相关。 The resulting consumer-oriented content on the concept and context-sensitive consumers.

[0080] 也可以利用例如广告或其他消息的推广内容的信息源(例如,推广通信)来实现交互消费者体验,以通过不仅对消费者相关的或创建的内容执行信息处理而且对信息源执行信息处理来绕过相关匹配处理。 [0080] can also be used, for example, information source content promotion ads or other messages (for example, to promote communication) to implement interactive consumer experience, to perform a source of information not only by consumers or relevant content creation and execution of information processing information processing related to bypass the matching process. 该方法使得消费者能够通过自己的行动自动找到概念上相关的推广内容或非推广内容并与之交互,而且使得这些消费者能够对消费者上下文和消息传送两者进行实时成形。 This method allows consumers to automatically find relevant promotional content or promotional content on the concept through their own actions and interact with, and so that these consumers can be formed on both real-time context and consumer messaging.

[0081] 在推广内容包括广告相关内容的情况下,处理具有非推广内容的推广内容的信息源的方法可在处理级别瓦解常规广告的许多繁重做法。 The method of information sources [0081] In the case of the promotion-related content, including advertising content, content promotion deal with a non-promotion content may collapse regular advertising in many processing level onerous approach. 利用该方法,消费者而不是推广商可对消费者上下文和消息传送两者进行成形,从而允许广告商绕过如市场分析、策略开发和定位步骤的这样领域中的许多繁重工作,这些工作通常是考虑特定目的来有效地把消息传送导向给消费者所需的。 Using this method, consumers rather than providers can promote both consumer context for shaping and messaging, allowing advertisers to bypass such as market analysis, strategy development and positioning areas such steps in many arduous work, which usually Regardless of the particular object is to efficiently guide the message to the consumer required. 此外,不再需要昂贵且耗时的通信开发、受众划分或复杂的媒体购买和投放行动,因而极大地降低了广告和推广的费用。 In addition, no need for expensive and time-consuming to develop communication, the audience divided or complex media buying and delivery operations, thus greatly reducing the cost of advertising and promotion. 此外,消息传送和相关联的相关推广或非推广内容以及它们的表示的有效上下文是由消费者而不是推广商定义的,从而增加了消息传送的整体有效性。 In addition, the relevant promotion or promotion of content and messaging as well as the associated effective context in which they are expressed is defined by the consumer rather than the promotion of business, thereby increasing the overall effectiveness of the messaging. 另一重大益处在于适当地目标定位和定时的消息被消费者视为有用信息,而不是骚扰(不像大部分常规过程中所传送的广告那样)。 Another major benefit is that properly targeting and timing of messages are consumers as useful information rather than harassment (unlike most of the conventional process of advertising transmitted as). 此外, 通过用市场分析替代传统上繁重的前端行为而极大简化了市场反馈和分析,其中市场分析是通过本发明的操作自动发现并报告的。 Further, by treatment with alternative heavy market analysis distal behavior greatly simplifies the traditional and market feedback and analyzes, market analysis and report is automatically discovered by the operation of the present invention. 因而,本发明提供了基于发现的广告和推广模式,这是由于推广商不需要精确地定义并目标定位其受众。 Accordingly, the present invention provides a discovery-based advertising and promotion model, this is due to the promoters need not be precisely defined and their audience targeting. 更广泛的未预期受众是该基于发现的方法的另一益处。 A wider audience is another unexpected benefit of this method is based on the discovery. 由于完全消除或取代了市场分析和划分的需求,推广商可推广活动,而无需精确定义它们的受众,并且转而知道对它们的推广需求来说什么是最优受众和市场。 Due to completely eliminate or replace the need for market analysis and division, to promote business activities can be extended, without a precise definition of their audience, and in turn they know what is best to promote demand for audiences and markets. 此外,广告商可发现他们内容的哪些方面和市场共鸣,从而使得推广商可对其内容做出适当调整。 In addition, advertisers can discover what aspects of the market and resonate with their content, so that promoters can make appropriate adjustments to its content.

[0082] 可提供语义综合以用于对由对信息域进行语义分析的结果所提供的术语词汇执行综合。 [0082] may be provided for performing a comprehensive semantic glossary of terms from the results of the synthesis of the domain information provided by the semantic analysis. 可选地,可以提供语义分析装置以用于生成作为语义综合的输入的消费者概念定义。 Alternatively, means may be provided for generating a semantic analysis of an input as an overall concept definitions semantic consumers. 在本发明的一个特定实现方式中,对向消费者推广内容的问题空间应用语义分析和综合。 In one particular implementation of the invention, the problem space to consumers to promote the application of semantic content analysis and synthesis. 这通过一起取代许多常规行为简化并瓦解了常规方法。 This simplifies and with the collapse of the conventional methods to replace many conventional behavior. 本发明可由诸如图4中所示的过程支持,下文对图4的过程进行详细描述。 The present invention may be the process shown in FIG. 4, such as a support, the process of Figure 4 hereinafter to be described in detail. 根据该方面,如下文更全面描述的本发明支持的系统可包括筹备、分析、综合、生成消费者概念定义、输出和反馈的步骤。 Support system according to this aspect of the present invention, as more fully described herein could include the preparation, analysis, synthesis, the consumer concept definitions, and outputting the feedback generation. 另外,可根据限制实现该过程以实现实时过程效率。 Further, the process according to the restriction may be implemented for real-time process efficiency. 换句话说,根据本发明的消费者交互可以产生特定约束范围内的有意义输出,以提供性价比更高的结果。 In other words, a meaningful output can be generated according to a particular consumer interaction constraints of the present invention to provide a more cost-effective results. 可提供约束以用于基于由系统或环境呈现的物理限制而优化系统。 Constrained to be provided based on the physical limitations presented by the system to optimize system or environment. 例如,限制可包括基于处理时间的筹备、分析或生成时间限制、期望使用的可用CPU周期或最大CPU周期、对要占用的数据量的限制、带宽限制或者可影响系统性能的任何其他有意义的限制。 For example, restrictions may include a preparatory processing time, limit analysis or generation time, a desired maximum available CPU cycles or CPU cycles used, limit the amount of data to be occupied, bandwidth limitations or may affect any other meaningful performance limit.

[0083]备选地,代替要求筹备和语义分析域,可以提供己经分析的内容的域。 [0083] Alternatively, instead of the required preparations and semantic analysis domain, the domain may provide content already analyzed. 例如,本系统可使用提供经过语义分析的域的标注域或结构域。 For example, the system may use the domain through semantic analysis denoted domain or domain.

[0084]此外,如果提供了用于语义分析的装置,则该装置可由第三方以及/或者在远程位置处提供。 [0084] Further, if provided for semantic analysis means, the apparatus by a third party and / or provided at a remote location. 对语义综合阶段的输入可通过获得或接收语义分析而不是生成语义分析来提供。 Input semantic synthesis stage may be provided by obtaining or receiving semantic analysis rather than generating a semantic analysis.

[0085]系统可以加载、获取或者以其他方式被提供来自推广商创建或收集并提供或标识的源的内容,并且其可以把该内容解构到元素级别。 [0085] The system can load, acquire or otherwise provided from promoters created or collected and provided the identity of the source or content, and the content that can be deconstructed to the element level. 响应于消费者动作,系统可使用有关消费者上下文的信息创建消息传送(例如,根据这些元素聚集的广告)以保证消息传送是相关且适当的。 In response to consumer actions, using the messaging system may create context information about the consumer (e.g., aggregation ads based on these elements) to ensure that the message is relevant and appropriate. 该内容可由实体基于消费者的兴趣创建或导出,消费者兴趣可基于间接装置,例如,消费者正访问的网站、诸如社会联网简档之类的简档数据或者服务使用分析数据和日志。 The content can be created or exported entity based on consumer interest, consumer interest can be based on indirect means, for example, consumers are accessing the website, such as social networking profiles like profile or service usage analysis data and log data. 另一实体可以处理推广内容,而第三实体可以管理信息和推广内容之间的连接。 Another entity can handle the promotion of content, and the third entity can manage the connection between the information and promotional content. 第三实体可提供消息传送给消费者的计算设备以用于输出。 The third entity may provide a message to the consumer computing device for output. 系统可收集有关它创建的消息传送的性质和量的数据。 The system can collect data about the nature and amount of the transmitted message in that it creates. 由此,系统可创建推广商可用来对其源内容进行调整并监控其推广的报告。 As a result, the system can create promoters can be used to adjust the content of its source and monitor its marketing reports.

[0086]可以使用分布式联网计算环境来实现系统,该分布式联网计算环境例如包括至少三组计算设备,包括和在此所描述的源推广内容、消费者和处理引擎相关联的设备。 [0086] may be used to implement a distributed system is a networked computing environment, the distributed network, for example, comprise at least three groups of computing devices, including a source and promote the content described herein, and the processing engine consumer devices associated computing environment. 消费者可使用消费者界面提供输入并从计算设备接收输出,或者可以由其他装置提供消费者信息,诸如追踪地理人口信息或者浏览和消费者有关的信息。 Consumers can use customer interface to provide input and receive output from the computing device, or may provide consumer information by other means, such as geographic tracking demographic information or information relating to browsing and consumers.

[0087]匹配广告到消费者 [0087] match ads to consumers

[0088]下面描述本发明的一种实现方式,其中域的基础是包括广告的推广内容。 [0088] The following describes one implementation of the present invention, there is a domain in which the content of the advertisement promotion. 本示例中的非推广内容包括公共域中可获得的内容。 Non-promotion content in this example includes content available in the public domain. 然而,应该理解,域的基础可以是非推广内容,例如域管理员使得能够或协助创建或推断非推广内容和信息域之间的连接的内容。 However, it should be understood that the basis of the domain may be non-promotion of content, such as a domain administrator enables or help create or infer the content of non-promotion connection between the content and the information field. [0089] 本发明提供一种匹配媒体表示(诸如网页)中的广告源内容和诸如互联网的网络上的消费者生成的输入的计算机实现的方法和系统。 [0089] The present invention provides a method and system for matching media representation on consumer advertising content source (such as web pages) in a network such as the Internet and computer input generated implemented. 信息域可包括互联网上的全部媒体表示(诸如网页和其他数字媒体)或媒体表示的子集。 Information field may include all media representation (such as web pages and other digital media) or a subset of the media represented by the Internet.

[0090] 和由图1所示的常规现有技术中的通常做法相比(其中消费者生成信息和广告匹配),本发明使用广告源内容来匹配到消费者。 [0090] Conventional prior art and shown in FIG. 1 as compared to the usual practice (and where consumer-generated advertising information match), the present invention is used to match ads to the content consumer sources. 这可通过把广告源内容解构成基本的级别(即,解构合起来包括广告意义的许多不同概念)并且综合和基本化概念相关联的消息传送导引(lead)而实现。 This can be accomplished by advertising content source solution constitutes the basic level (ie, deconstruct many different concepts together, including advertising sense) and a comprehensive guide and basic concepts of messaging associated with (lead) is achieved. 用信息域对广告源内容进行语义分析,或者把广告源内容提供给系统,并且基本化概念汇集的语义综合装置提供用于表示域(包括源内容)的语义网络。 Information field for using semantic analysis of the source content of the advertisement, advertisement or the content source to the system, and the basic concept of the semantic integration means for providing pooled representation domain (including source content) of the semantic network. 下面更全面地描述用于语义分析和综合的可能方法。 Described more fully below semantic analysis and synthesis method may be used.

[0091] 基本化概念在此指代元素概念,元素概念可逐步进一步粉碎成更窄的意义。 [0091] The basic concept here refer to the concept of elements, elements concepts may be further pulverized into progressively narrower sense. 相应地,虽然消息传送导引作为整体在消费者生成的信息周围布下宽大的网,但是,消息传送导引仍可单个地和唯一主题内的消费者兴趣的可测量语义差别匹配。 Accordingly, however, it can still guide the messaging semantic difference matching individually measurable and consumer interest in the subject matter Although only message delivery guide the consumer as a whole surrounding information generated under the cloth large network. 该微小级别匹配通过把消费者兴趣和己经与相关公共和/或私有域信息组合、集成或混合的广告源内容组合、集成或混合而绕过了相关性匹配的整个过程。 The tiny matching the level of consumer interest and had been associated with a combination of public and private domain information / or integrated or hybrid combinations of advertising content source, integrated or mixed bypassing the whole process of matching by correlation.

[0092] 图2示出了现有技术方法和本发明之间的比较,其中,现有技术广告整体被传输给消费者。 [0092] FIG. 2 shows a comparison between the present invention and the prior art methods, wherein the entire prior art advertisement is transmitted to the consumer. 相比之下,如图2下部中所示,本发明通过把推广内容或非推广内容附加到分散在输出上的概念而使推广内容或非推广内容可用,其中输出是消费者定义的上下文的结果,消费者定义的上下文形成一个或多个消息的基础。 In contrast, as shown in Figure 2 the lower portion, the present invention is the promotion of the content by the content into the concept of promotion or dispersed in the promotion of the content on the output or promotion content is available, the output of which is defined in the context consumer As a result, the consumer context defined form the basis of one or more messages.

[0093]如图3中所示,通过将消息上下文语义设计到消息传送导引,可以在非常精细的级别匹配消息到来自消费者(在这种情况下为web用户)的上下文,从而完全绕过媒体投放。 [0093] As shown in FIG. 3, by a message to the messaging semantic context guide design, the message may be matched to a very fine level from the consumer (in this case a web user) context, thereby completely around over-run media. 这通过从各种源筹备内容实现。 This is achieved by the Preparatory content from a variety of sources. 筹备内容指把外部内容(来自各种源,包括信息域、推广内容和非推广内容)映射到系统模式的阶段。 Preparations for external content refers to the content (from various sources, including field information, and marketing materials to promote non-content) is mapped to the system mode of the stage. 可以基于包括可以处理的内容的性质的标准来标识外部内容。 It may include content-based criteria that can be processed to identify the nature of the external content. 例如,来自可选择域的内容可包括可操作以通过语义分析(包括的方法诸如非结构化文本的自然语言处理、命名实体抽取、通过语义表示的开放标准映射到链接数据以及本领域中公知的许多其他方法)装置处理的所有内容。 For example, the domain may be selected from the contents comprise operable to natural language processing, such as unstructured text through the semantic analysis method (including the named entity extraction, open standards is mapped to the semantic representation of the data links known in the art, and the present All content that many other methods) processing apparatus.

[0094]也可通过其他结构化的信息域来提供外部内容,例如,语义标注的web内容或者来自一个或多个消费者的思想网络。 [0094] also be provided by external content other structured information fields, e.g., web content or semantic annotation thought network from one or more consumers. 可提供用于使思想网络能作为要筹备的外部内容而提供的工具。 It provides tools for the ideological content to the network can be used as external preparations provided. 还应该理解,可提供其他形式的外部内容。 It should also be understood, it can provide other forms of external content.

[0095]随后,筹备的内容被解构成经语义分析和标注的内容,继而把这些内容综合到和由消费者信息创建的消费者上下文匹配的消息。 [0095] Subsequently, the content is deconstructed preparations by semantic analysis and annotation of the content, and then integrated into the content created by the message consumer and consumer information that matches the context. 对内容进行语义分析指来自所有源的内容都已被解构至元素级别(基本化概念)而且准备好进行语义综合的阶段。 Semantic analysis of the content refers to the content from all sources have been deconstructed to the element level (basic concept) and ready for semantic synthesis stage. 内容可包括直接公开的或者由推广商收集的推广内容和来自公共网站或非公开源的非推广内容,非公开源诸如内联网、RSS源、私人博客或者可从网络获得的私人内容的任何源。 Content may include or directly to the public to promote the content collected by the promoters and non-promotion of content from a public website or private sources, such as open source in the non-public networking, RSS feeds, personal blog or any source of private content available from the network .

[0096]在筹备并分析内容后,经处理的广告源内容可包括使用来自广告消息的内容源的基本化概念或元素内容综合的消息导引。 [0096] After the preparation and analysis of the content, the content processing ad sources may include the use of the basic concepts or content source elements from the advertising message comprehensive guide message. 该内容的源可是链接到推广商的任何源,例如包括广告商的网页、包括推广商的广告的第三方网页、推广商公开的直接内容、推广商链接的内容、和推广商的产品有关的内容、和广告商推广商或其产品有关的技术内容等等。 But the source of the content to promote business links to any source, including for example the advertiser's website, including third-party providers of web promotion advertising, direct content providers to promote open, content to promote business links and promotion of products related to business content, and advertisers to promote products or their related technical content, and so on. 内容的另外的源可以通过用具有用户界面的自助服务设备协助推广商来提供。 Another source content can be provided by using self-service equipment to help promote business with a user interface. 该自助服务设备会允许推广商在线注册并公开他们的信息源,无论是到网站的链接或者是直接材料提交。 The self-service equipment will allow the promotion of online business register and disclose their sources of information, whether it is a link to the website or direct submissions. 推广商可以从可选择选项列表中选择,以进入他们要随服务被提供的商业交易。 Promotion can choose from the list of selectable options to enter business transactions with the service they offered. 综合的消息传送一旦定位在消费者生成的上下文中,推广商的交互信息就可以为消费者交互所用。 Integrated messaging Once positioned in the context of consumer-generated, interactive information providers to promote consumer interaction that can be used. 这以概念上和消费者上下文更相关的方式使推广商能够进入和消费者的交易。 This context to the conceptual and consumers more relevant way to the promotion of business and consumers can enter the transaction. [0097]例如,推广商可通过自助服务设备注册以标识一个或多个域作为消费者交互的源。 [0097] For example, the promoters can register via self-service device to identify one or more domains as a source of consumer interaction. 网站或在线商店是这类域的示例。 Website or online store is an example of this type of domain. 作为这些域的已有用户的消费者(诸如商店的顾客) 可选择包括这些域作为他们的综合的信息和消息传送的源。 As an existing user of these domain of consumers (such as customers shop) you choose to include these fields as their source of information and integrated messaging. 在一个示例中,在线电子产品商店的顾客在研宄和电子产品相关主题时可能想要从该商店得到相关产品的消息。 In one example, an online electronics store customer in the study based on electronic products and related topics may want to get the message related products from the store. 存在无数种货币化和收入模型支持这类推广商一消费者交互,包括联合模型、交易广告模型、 发起者模型和许多其他模型。 There are countless monetization and revenue models to support such a business to promote consumer interaction, including joint model, trade advertising model, the initiator model and many other models.

[0098]参看图4、图5和图6,诸如公共网站的广告信息源可被提供为筹备的输入以准备它以用于生成或创建语义表示以及公开内容和其他相关内容,这些内容例如可以通过语义分析来处理。 [0098] Referring to FIGS. 4, 5 and 6, the common advertisement information source, such as a site may be provided as an input to the preparatory prepare it for generating or creating a semantic representation and the disclosure content and other content, which may e.g. processed by the semantic analysis. 用于生成或创建语义表示的装置可产生和消费者上下文相关的消费者概念定义。 Or means for generating a semantic representation may be generated to create consumer concept definitions and context-sensitive consumers.

[00"]可以使用多种方法来执行作为用于生成或创建这些消费者概念定义的一个示例的语义分析,这些方法包括但不限于模式映射、统计聚类、自然语言处理、实体抽取和分面分析。在语义分析阶段中,处理广告信息以及非推广信息并追踪广告信息。通过分析阶段生成的信息可以按照诸如概念定义之类的语义表示的形式存储,其中广告商信息按照相关主题分组。 [00 '] can be performed using a variety of methods for generating or semantic analysis as one example of these concepts definitions created consumer, including but not limited to the mapping mode, statistical clustering, natural language processing, and sub-entity extraction analysis plane. semantic analysis phase, the process advertisement information and non-promotion information and track ad information generated by analyzing the phase information may be in the form of memory such as a definition of the concept of the class semantic representation, wherein the advertiser information grouped by topic.

[0100] 例如: [0100] For example:

[0101] 概念定义C: {域广告1,主题kl,k2} [0101] definition of the concept C: {1 advertising field, the theme kl, k2}

[0102] 概念定义Cl: {日出苹果农场,苹果,农场} [0102] concept definition Cl: {Sunrise Farms apples, apples, farm}

[0103]概念定义C2: {伟大家具公司,椅子,桌子,木质} [0103] definition of the concept C2: {Great Furniture, chairs, tables, wood}

[0104]如前所述,替代要求对域进行筹备和语义分析,可提供已分析内容的域。 [0104] As described above, requirements for alternative preparations and semantic analysis domain, the domain may provide the analyzed content.

[0105]语义分析阶段之后可以是语义综合阶段,其中,提交消费者交互信息以生成或创建语义表示,诸如消费者概念定义。 After the [0105] semantic analysis phase may be a semantic synthesis stage in which consumers interact submit information to generate or create semantic representation, such as the definition of the concept of the consumer. 消费者交互信息可以是消费者提供的信息,包括搜索查询、语义联网创建信息或者消费者有关的收集的信息,诸如人口统计信息、消费者浏览过的第三方网站的内容或者提交用于构建消费者概念定义的浏览历史。 Consumer interaction information may be information consumers, including search queries, create semantic networking information or information collected about consumers, such as demographic information, consumers browse through the contents of third party websites or submit for building consumer browsing history's definition of the concept. 要创建的语义网络例如可以是思想网络,其中消费者交互信息是建立思想网络的一部分,而且输出是具有由所产生的思想网络组织并整理的内容的网页。 To create a semantic network can be thought of, for example, a network in which consumers interact with information is part of the idea of ​​establishing a network, and the output is thought network organization has a web page generated and organize content.

[0106]可以使用任何数目的语义综合方法来执行语义综合,这些方法包括但不限于,分面分类、语义推理器、形式概念分析、多文档文摘或者组合许多此类方法的混合语义综合协议。 [0106] may use any number of execution semantics Semantic integrated approach to synthesis, including but not limited to, faceted classification, semantic reasoning, a concept analysis, a number of multi-document summarization or a hybrid combination of such methods semantic synthesis protocol. 如图6中所示,消费者概念定义是从和消费者提交的信息有关的相关概念定义得到的概念。 Consumers concept definitions shown in FIG. 6 is a conceptual information obtained from the consumer submits concepts and definitions. 消费者概念定义通过应用语义综合规则而创建,语义综合规则可取决于所使用的算法类型。 Consumers definition of the concept created by the application semantics comprehensive rules, semantic rules can be integrated depends on the type of algorithm used. 在语义处理的所有阶段,媒体表示中的推广或非推广内容可追踪到推广商(诸如广告商)。 At all stages of semantic processing, marketing or promotion of content in the media representation traceable to the promotion of business (such as advertisers). 使媒体表示中的推广或非推广内容可追踪到推广商可以例如通过为每个推广或非推广内容提供唯一标识符(ID)而实现。 So that media representation or promotional marketing materials to be tracked, for example promoters may be achieved by providing a unique identifier (ID) for each promotion or marketing materials. 通过语义综合生成的媒体表示也可链接至IJID,从而使得媒体表示链接到推广商。 Comprehensive generated by the semantics of the media that can be linked to IJID, so that the media that is linked to promoters. 该可追踪性不仅使得可标识具体表示的内容的推广商,而且还支持在此描述的反馈环。 This makes it possible to identify not only the traceability of the contents of a specific promoters expressed, but also support feedback loop described herein.

[0107]推广和非推广内容的所组合、集成或混合的输出本质上完成了由此完成下述过程的过程:所组合、集成或混合的语义综合内容现在准备好被用作大范围应用的基础,这些应用包括开发知识基础、显示搜索结果、创建自动生成的诸如由图7显示的网页的文档, 或者接受消费者输入并显示输出结果的任何其他自定义应用。 [0107] The combination of non-promotion and promotion content, or completion of the integrated nature of the mixing process is thereby output through the following processes: combined, integrated or hybrid integrated content semantic ready now used in a wide range of applications basis, these applications include the development of the knowledge base, search results, create a document page displayed in Figure 7, such as automatically generated, or accept consumer input and display any other custom application output results. 这些应用将组合、集成或混合媒体表不中的综合内容。 These applications will be combined, integrated or mixed-media table is not comprehensive in content. 图7中不出媒体表不的一个示例,其中,通过使用消息导引嵌入推广内容而修改消费者访问的网页。 An example of a media table in FIG. 7 does not, wherein the modified web page accessed by the consumer using the guide insert promotion message content.

[0108]如图4所示,可以存在从输出到分析阶段以及/或者综合阶段的反馈环。 As shown in [0108] FIG. 4, there may be a feedback loop from the output to the analysis stage and / or stage of the synthesis. 这代表对媒体表示中的消息的性能的反馈报告。 This represents a feedback report on the performance of the media representation of the message. 通过语义处理反馈报告,推广或非推广内容可以被解构并重新组合、重新集成或重新混合成多种不同消息和消费者生成的上下文。 Feedback report by semantic processing, promotion or marketing materials can be deconstructed and recombined, or recombined reintegrated into the context of a variety of different messages and consumer generated. 因而,该反馈报告可以通知推广商(例如,广告商)和消费者共鸣的消息传送和和内容。 Thus, the feedback report may inform the promoters (for example, advertisers) and resonates with consumers and messaging and content. 其允许推广商避免试图事先预测并测量该有效性,而是发现应该对其进行目标定位的消息传送和内容。 Which allows promoters to avoid trying to predict in advance and measure the effectiveness, but findings should be messaging and content targeting of. 可用于通知该反馈报告的度量可包括有关特定推广内容被点击和追随(访问)的次数的信息、所有消费者上下文中追随/显示次数之比的信息以及每个不同消费者上下文中追随/显示次数之比的信息。 Metrics can be used to notify the feedback report may include information about a particular promotion content is clicked and follow the (access) number of times, all consumers in the context of follow / display information than the number of consumers as well as each of the different contexts follow / display information ratio of the number of times.

[0109]反馈报告的语义处理可以位于分析阶段以及/或者综合阶段。 Semantic Processing [0109] feedback reports may be located in the analysis phase and / or phase synthesis.

[0110]该性能报告可被馈入分析阶段,分析阶段可自动配置以调整推广或非推广内容的显示优先级。 [0110] The capability report can be fed into the analysis phase, the analysis phase may be configured to adjust automatically promote or promotion content display priority. 这些显示优先级可包括对来自追随/显示次数比低的某个消费者上下文的推广商的内容进行移除或重新排序,以用同一消费者上下文中的另一个推广商的内容来替代它。 These may include the display priority from the follow / display the number of times to remove or reorder lower than the contents of a consumer's context of promotion to another with the content providers to promote the same consumer context instead. 该过程保证推广和非推广内容的重新分布在给定消费者上下文中进行。 This process ensures that the content of the promotion and the promotion of non-re-distribution of consumers in a given context. 可通过在某个可定义或任意时限或者尝试基础之后自动用其他推广商代替给定消费者上下文的最优成功推广商来进一步增强重新分布。 It can be further enhanced by automatically re-distributed with other promoters in place given the context of the consumer the best promoter of success after a certain time limit, or any attempt to define or foundation. 该步骤会给测试他们内容的新推广商的展示提供机会。 This step will test their new content providers to promote the show and opportunities.

[0111]也可以或者作为替代向综合阶段反馈性能报告。 [0111] may also, or as an alternative to a comprehensive feedback report stage performance. 综合阶段可适应可由综合阶段处理的这些度量,诸如中止推广商并引入新推广商,或者基于反馈数据搅乱推广商的优先级,其中不需要改变分析,只需改变优先级。 Comprehensive stage can be adapted to these metrics can be integrated stage of processing, such as the suspension of the introduction of new promoters and promoters, promoters or confuse priorities based on feedback data, which do not need to change the analysis, simply change the priority.

[0112]推广商的较高显示优先级还可用于分配显示推广商的内容的较高概率以及/或者分配显示的顺序序列的较大数值。 [0112] promoters of higher display priority may also be used to assign a higher probability of displaying the content providers to promote and / or a larger numerical order of the sequence of the allocation display.

[0113]来自消费者浏览的第三方网站的内容也可充当上下文生成器(提供消费者交互信息以及从中生成消息导引的非推广内容)。 [0113] Consumers view content from third-party sites can also serve as a context generator (providing consumers with information and interactive messages guide the promotion of content from non-generation). 推广商可导引域管理员来支持或协助创建或推断来自第三方网站的内容和消费者上下文之间的连接。 Promoters can guide domain administrator to support or assist in the creation or infer a connection between the content and context of consumers from third-party websites. 来自第三方网站的内容会提供同推广内容一起语义处理的非推广内容和上下文。 Content from third-party websites will be provided together with the promotion of content semantic processing of non-promotion of content and context. 语义过程可从筹备开始,进展到分析, 并且最终基于由页面的主题内容推断或暗示的消费者上下文的综合消息传送。 Semantic process can begin preparations for progress into the analysis, and ultimately based on comprehensive news inferred from the subject matter of the page or implied consumer context transfer. 该方面支持分布式内容网络,并且可以有效地用外部资源管理常规推广商/发布商模型中的非推广内容。 The support of distributed content network, and can be effectively used to promote conventional external resource management / publisher model of non-promotion content. 该分布式模型例如将支持广告网络、联盟网络或类似的多方推广模型的操作。 The distributed model such as the ad-supported network, network, or similar operation to promote multi-party model.

[0114] —旦媒体表示准备好显示后,就存在关于适用于输出中的同一位置或页面的多个消息的投放的问题要处理。 [0114] - Once the media that the display is ready, there is a problem running on multiple message applies to the output in the same location or page to be processed. 处理该问题的一个方式是通过使用单个参数或多个参数的组合进行影响消息的显示优先级的简单调整。 A way to address this problem is to affect the display priority of the message by using a combination of simple adjustment of a single parameter or multiple parameters. 参数的示例包括但不限于,相关性、较高费用以及消费者的IP地址所在地和/或用于提供本地相关消息的消费者的GPS坐标。 Examples of parameters include, but are not limited to, relevance, higher cost and consumer IP address of the location and / or GPS coordinates for providing locally relevant information consumers. 在消息中放置更多推广以及/或非推广内容的另一貌似可行的方式是通过更新输出以便容纳多于一个推广商或消息来对结果进行时间切分。 In more promotional message and the other is placed / or promotion content is seemingly possible by way of updating more than one output for receiving the promotion message or a time segmentation results.

[0115]可以在显示媒体表示中的消息之后进行货币化。 [0115] may be monetized after a message display media representation. 一旦显示了媒体表示,就也可在消费者点击消息或者在发生实际购买动作后进行货币化。 Once the show the media that you can click on the message in the currency of the consumer or the action takes place after the actual purchase. 货币化可取决于交互或交易的组合。 Monetization may depend on a combination of interaction or transaction. 货币化还可部分取决于语义分析阶段处理推广内容的服务。 Money can also be part of the process depends on the semantic analysis phase to promote content services. 货币化的另一形式是利用CPM模型,这指基于印象购买的广告。 Another form of monetization is to use CPM model, which refers to the purchase of ads based on impressions. 此外,货币化的另一形式可来自转发性能结果和反馈报告给推广商的。 In addition, another form of currency may result from forwarding performance reports and feedback to promote provider.

[0116]应该理解,本发明也提供仅基于非推广内容的消息传送(例如,广告)到消费者的匹配,即没有推广内容,不需推广商提供任何源域信息。 [0116] It should be understood that the present invention also provides messaging (e.g., advertisement) based on only the non-matching to promote consumer content, i.e., content without promotion, promotion need to provide any source domain information. 在这一示例中,推广商可仅提供概念,而不指定将基于由本发明的操作创建的消息传送的内容。 In this example, promoters may be provided merely conceptual, without specifying the content based message created by the operation of the present invention is transmitted.

[0117]本发明对基于非推广内容的消息传送的操作有两个主要模式:丨)推广商通过操纵用于创建内容而不是提供除概念外的推广内容的参数影响分析和综合操作;以及2)推广商采取“被动”方法来创建和如上所述的“播种”概念类似的消息传送。 [0117] The present invention has two major modes of operation based on the content of the non-promotion messaging: Shu) by manipulation of promoters for creating content rather than the content of the promotion parameters provided in addition to the concepts of the outer impact analysis and synthesis operation; and 2 ) promoters adopt a "passive" approach to creating and "seeding" as described above is similar to the concept of messaging.

[0118]在第一操作模式中,由系统的操作所提供的用户界面可展示系统分析和综合方法中的参数给推广商。 [0118] In a first mode of operation, the operating system may provide a user interface display parameter analysis and synthesis system to process promoters. 推广商可使用这些参数在分析和综合概念及连接时产生不同结果。 Promoters can produce different results in the analysis and synthesis of concepts and connections using these parameters. 调节这些参数可创建和所创建的消息传送相关的不同消费者体验,消息传送可转而和特定推广商目的或目标绑定。 Adjusting these parameters can be created and create messaging related to different consumer experience, messaging and can turn a specific purpose or target-bound promoters. 例如,如果推广商想要为他们的品牌创建保守印象,则他们可以紧缩参数以减少所产生的连接和概念的可变性。 For example, if the promoters want their brand to create a conservative impression, they can tighten the connection parameters and concepts to reduce the resulting variability. 类似的,如果推广商想要更自由、更富创造性的印象,则可把参数调节成增加所产生的连接和概念的可变性。 Similarly, if the promoters want more freedom, more creative impression, the parameters can be adjusted to increase the connection and concepts arising from variability. 存在许多方式用于把推广目标(诸如市场和品牌目标)和最优系统参数配置绑定,从而简化了非技术的推广商的操作。 There are many ways for the promotion of the target (such as marketing and branding goals) and optimal system configuration parameter binding, thus simplifying the operation of non-technical business promotion.

[0119] 在第二种操作模式中,推广商角色被动,并且不试图通过域信息或方法参数影响系统的操作。 [0119] In the second mode of operation, the promoters passive role and do not attempt to operate the domain information or method parameters of the system. 作为替代,推广商选择由本发明的系统实现的服务设计提供的一个或多个可能推广目标。 Alternatively, a promoter of choice implemented by the system of the present invention is designed to provide service may promote one or more targets. 这些目标可包括诸如把消费者导向到具体网站或者支持具体品牌规划的消息传送的行为。 These goals may include information such as the consumer-oriented behavior to specific sites or support specific brand messaging plan. 和第一模式一样,系统可将这些目标与社区(公共或共享的)域和方法参数的特定配置对准。 Like the first mode, the system can be a specific (common or shared) fields and method parameters and goals such communities aligned configuration. 在这两种操作模式中,系统可经由上述反馈环随时间改进并优化广告活动。 In both modes of operation, the system may improve and optimize the campaign over time through the feedback loop.

[0120] 例如,用户社区可整体代表市场。 [0120] For example, the user community can represent the market as a whole. 这些社区可以是提供交互的消费者聚集、提供聚集消费者交互信息的核心集团或者两者的组合,其中,首先聚集单个消费者交互,并且继而提供给系统。 These communities can provide interactive consumer aggregation, core groups provide a combination of both, or gather information about consumer interaction, where the first gathering of a single consumer interaction, and then provided to the system. 社区不需要是结构化的,这是由于单个消费者可由系统例如基于消费者的共享兴趣置于社区中。 Communities need not be structured, which is due to individual consumers by the system based on shared interests such as consumers put the community.

[0121] 社区可通过贡献内容或者通过链接到域外部的内容来创建域或增加到域。 [0121] Community can contribute content or to create domain by linking to content outside of the domain or domains added.

[0122] 本发明的系统可组合这些操作模式和本发明的其他实施例。 System [0122] The present invention may be combined with other embodiments and modes of operation of these embodiments of the present invention. 例如,推广商可大部分时候角色被动,但是仍提供推广内容。 For example, providers can promote the role of passive most of the time, but still provide promotion content. 推广商还可通过提供网站地址作为目标来隐含地提供推广内容。 Promoters may also be provided implicitly promote content provided by the website address as the destination. 系统继而可自动收获网站以得到特定推广内容。 The system then automatically harvest site to give specific content to promote. 应该理解,在最后的这个示例中,通过提供网站地址,广告商将仍然通过给出可找到推广内容的位置而提供了推广内容。 It should be understood that in this last example, by providing the website address, advertisers will still provided by the promotion of content gives content can be found in the promotion of the position.

[0123] 实现方式 [0123] implementation

[0124] 图8示出了根据本发明的联网实现方式。 [0124] FIG. 8 shows an implementation in accordance with the present invention a networked manner. 不应认为本发明限于所示的特定网络实现方式。 As shown in the present invention should not be considered limited to the particular network implementation. 可以使用包括至少一个计算设备的分布式联网计算环境来实现本发明。 The present invention may be implemented using a distributed networked computing environment comprises at least one computing device. 在特定实现方式中,可提供至少三组计算设备。 In a particular implementation, it may be provided at least three sets of computing devices. 每组计算设备可包括通过网络链接的一个或多个计算设备。 Each group is calculated by the computing device may comprise one or more network-connected devices. 通常,至少一组计算设备将生成并通过网络发送推广和/或非推广内容给第二组计算设备。 Typically, at least a set of computing devices and transmits the generated replication and / or promotion of the second set of content to a computing device via a network. 第二组计算设备接收内容,并且可以组合、集成或混合内容。 A second set of computing device receives the content, and may be combined, integrated or mixed content. 第二组计算设备将筹备、语义分析并综合相关内容。 The second group of computing devices will be prepared, semantic analysis and comprehensive content. 然而,应该理解,可以用从一个到多个的任何数目的计算设备来处理内容的生成、内容的组合、集成或混合以及内容的分析和综合。 However, it should be understood that any number from one to a plurality of computing devices to deal with the generated content, the composite content, integrated or hybrid analysis and synthesis as well as the content.

[0125] 至少第三组计算设备可用于获得或接收消费者交互信息或者作为消费者交互信息的源,消费者交互信息也发送给第二组计算设备以用于进行进一步筹备、分析和综合。 [0125] least a third set of computing devices may be used to obtain or receive information or consumer interaction consumer interaction as a source of information, consumer interaction information is also sent to a second set of the computing device for further preparation, analysis and synthesis. 同样地,如上所述可以在同一计算设备上或者任意数目的其他计算设备上提供消费者交互信息。 Likewise, consumer interaction as described above may be provided on the same information on a computing device, or any number of other computing devices. 消费者交互信息可以是消费者生成的或者机器生成的。 Consumer interaction information may be generated by the consumer or machine-generated. 例如,消费者交互信息可以由消费者使用界面来生成,界面可操作用于从消费者接收查询或其他上下文输入,也可使用和消费者相关的人口统计信息或浏览信息生成,或者可如上所述地作为任何其他消费者交互来提供。 For example, consumer interaction information may be generated by the consumer interface, the interface is operable to receive a query from a consumer or other input contexts, and may also be used in consumer-related demographic information, or browsing information generated as above or may be described as any other consumer interaction to provide. 机器生成的消费者交互信息例如可基于GPS数据、其他传感器数据等。 Machine-generated consumer interaction data based on the GPS information for example, other sensor data and the like. 第三组计算设备还通过网络接收所产生的内容和信息并向消费者显示已由第二组计算设备语义自定义的输出。 The third group of computing device further generated and received through the network information to the content consumer computing device display output of the second set of semantic been the custom. 用于显示输出的装置可以是监视器或者链接到第三组计算设备的其他显不设备。 Means for displaying the output may be a monitor or a third group of computing devices linked to other devices are not significant. 具体而5,弟二组计算设备包括无线网关和用于显不输出的--个或多个无线设备,无线设备可配备有视频/图像稳定器(例如,加速计)来增强用户体验。 One or more wireless devices, video / image stabilizer may be equipped with a wireless device (e.g., an accelerometer) to enhance the user experience - 5, comprises a set of computing devices brother two wireless gateway and a significant output is not specific.

[0126] 消费者可以和链接到第三组计算设备的消费者简档相关联。 Associated [0126] consumers and the third group of computing devices linked to the consumer profile. 简档可操作用于在消费者每次和网络交互时链接消费者信息到消费者。 Profile operable and every consumer interaction network linked consumer information to the consumer. 随着消费者信息的生成或创建,可将其提供回消费者。 With consumer information generated or created, it can be provided back to the consumer.

[0127] 第二组计算设备可链接到筹备引擎、分析引擎和综合引擎。 [0127] The second group of computing devices can be linked to preparations for the engine, engine analysis and synthesis engine. 筹备引擎从推广内容源内容抽取、变换并加载到系统中以用于分析。 Preparatory engine from a content source to promote the extraction, transformation and loading into the system for analysis. 系统可独立于非推广内容维护推广内容, 非推广内容诸如来自公共源。 The system can be independent non-promotion of content maintenance promotion content, non-promotion of content, such as from public sources. 这可使得推广内容可追踪到推广商以及可以用和非推广内容不同的方式处理推广内容。 This makes the promotion of content providers and can be traced to the promotion of non-treatment and the promotion of content in different ways to promote content. 分析引擎把包括推广内容的所有筹备内容解构到元素级别、抽取语义数据并且将其压缩成语义内核。 The analysis engine includes all the preparations for the promotion of the content of deconstruction to the element level, to extract semantic data and compress it into a semantic kernel. 在分析之后,推广内容和非推广内容可作为独立数据源来维护。 After analysis, the content and the promotion of non-promotion of content can be maintained as independent data sources. 综合引擎把相关的推广内容或非推广内容综合成消息导引,系统动态地将消息导引聚集成消息,该消息是系统的输出。 The synthesis engine related marketing materials or promotional content into messages comprehensive guidance system dynamically aggregated into a guide message a message is output from the system. 可使用上述应用把输出提供给消费者。 These applications can be used to output to the consumer. 在本发明的一方面中,在包括超文本或超媒体格式的链接的一个或多个网页上显示输出。 In one aspect of the present invention, the display output on one or more web pages include hypertext format or hypermedia links. 可以基于如上所述链接到诸如推广商的网站或推广商提供的其他内容之类的的推广内容或者包括链接到推广商的公共内容的非推广内容的消息传送导引而嵌入链接。 As described above may be based on the link to the content, such as promoters promote website or other content providers to promote and the like, or linked to a common content include promoters of non-promotion messaging content guided by the embedded links.

[0128]在另一个实现方式中,可以在本地的计算设备上或者在消费者控制下提供综合。 [0128] In another implementation may be integrated in or provided in the local control of the consumer computing device. 因而,可以在消费者的更私人的控制下保持通过综合提供的相关消息传送。 Thus, the relevant information can be maintained by provision of integrated transport in a more private control of consumers.

[0129]可以提供引擎被配置为不同地处理推广内容和非推广内容的设备,从而使得推广内容更可能或者更不可能在消费者的输出中表面化。 [0129] engine is configured to provide content and devices to promote non-promotion content treated differently, so that the content is more likely to promote or less likely surfaced in the output of the consumer.

[0130] 此外,可提供设备以用于直接或间接配置输出中放置的推广内容和非推广内容的比例。 [0130] Further, the device may be provided for directly or indirectly to promote content output configuration and placed in the proportion of non-marketing materials. 可基于特定推广商或某类推广商的内容被使用的似然性确定比例。 It may be based on certain content-specific promoters or promoters of determining a likelihood ratio to be used. 可基于离线统计分析或实时自动化分析收集该内容。 The content can be collected and analyzed based on real-time or off-line statistical analysis automation. 该设备还可用于配置如上所述的货币化,或配置对如上所述的性能报告(例如,显示优先级)或者如上所述的度量采取的适当动作。 The apparatus may also be of the configuration as described above, for exchange or the performance of the configuration described above, the report (e.g., display priority) or above the appropriate action to take a measure.

[0131] 应该理解,可设想对所公开系统、方法和计算机程序的其他增强而不限制前述内容的通用性,可设想下面的具体增强。 [0131] It should be appreciated that other contemplated to enhance the versatility of the disclosed system, method and computer program without limiting the foregoing, the following specific enhancement conceivable.

[0132]可选地,可提供额外的初始步骤用于执行一部分域的综合以增强传送相关消息传送给消费者的性能。 [0132] Alternatively, the initial step may be provided for additional integrated implementation of part of the domain transfer to enhance the performance-related message to the consumer. 例如,一部分域可连同消费者交互信息被输入到分析和/或综合引擎,以可能比其他方式更快地提供相关消息传送。 For example, part of a domain can interact together with consumer information is entered into the analysis and / or synthesis engine to provide relevant information may be transmitted more quickly than others.

[0133]此外,可以提供预分析阶段来增强本发明的功能性,例如,在分析和/或综合域之前概括特定内容。 [0133] In addition, the pre-analysis stage may be provided to enhance the functionality of the present invention, e.g., specific content summarized prior to analysis and / or synthesis domain. 例如,可输入已有的语义数据库或已完成的语义表示。 For example, the database can be entered or an existing semantic completed semantic representation. 标注web是这类内容的特定示例。 Label is a specific example of such web content.

[0134]此外,可选地,可定义域的具体级别用于限制交互的域的数量,以增强性能。 [0134] Further, alternatively, the specific level of enterable fields for limiting the number of domains interact to enhance performance.

[0135]可提供其中一个或多个计算设备是移动设备或无线联网设备的其他增强。 [0135] may be provided wherein one or more computing device is a mobile device or other reinforcing wireless networking devices. 例如, 网络可以是无线网络或者包括无线网络,无线网络包括用于链接无线网到互联网的无线网关。 For example, the network may include a wireless network or a wireless network, a wireless network comprises a wireless network to the wireless gateway for linking the Internet. 第一组计算设备可包括无线网关或者链接到无线网关,无线网关链接到互联网以使一个或多个无线联网设备访问互联网。 The first set may include a computing device linked to a wireless gateway or wireless gateway, wireless gateway connected to the Internet to one or more wireless networking devices to access the Internet. 类似地,可提供一个或多个第二组计算设备为可通过无线网关链接到互联网的无线联网设备。 Similarly, a second plurality of computing devices or to be linked by a wireless gateway to the Internet wirelessly networked device. 第三组计算设备例如可包括无线智能电话、 无线计算机或者通过例如无线计算机网络或者蜂窝网络无线链接到互联网的计算机。 The third group may include wireless computing devices such as smart phones, wireless computer or a computer such as a wireless computer network or through the cellular network radio link to the Internet. 所描述的无线联网设备可包括浏览器以用于获得或接收消费者交互信息或者作为消费者交互信息源,并用于显示或以其他方式提供输出给消费者。 Wireless networking apparatus described may include a browser for obtaining or receiving information or consumer interaction consumer interaction as a source of information, and for displaying or otherwise providing an output to the consumer. 无线联网的设备还可具备用于提供消费者交互信息的其他功能,例如包括可操作以提供GPS位置信息作为消费者交互信息的一部分的GPS接收机以及/或者一个或多个加速计或者可操作以提供基于运动的或者基于手势的信息的其他运动传感器。 The wireless networking device may also have other functions for providing customer interaction information, including, for example, is operable to provide GPS location information as part of the GPS receiver of the information consumer interaction and / or one or more accelerometers or operable to provide a motion-based, or based on other information of the gesture motion sensor. 因而,要返回给消费者的消息传送可包括位置、运动以及/或者手势相关内容。 Thus, to be returned to the consumer message may include location, movement and / or gestures related content.

Claims (35)

1. 一种用于使用消费者生成的上下文综合以非推广内容做基础的、来自一个或多个信息域的相关消息传送的计算机网络可实现的方法,所述方法包括: 获得非推广内容并且将所述非推广内容链接到至少一个推广商; 从所述至少一个推广商接收广告材料; 接收消费者生成的上下文;以及由一个或多个计算机处理器基于所述非推广内容和所述消费者生成的上下文语义分析和综合相关消息传送或协助所述相关消息传送的语义分析和综合,其中所述相关消息传送可追踪到所述至少一个推广商,所述综合包括: 将从所述至少一个推广商接收的所述广告材料解构成多个消息传送导引;以及基于所述消费者生成的上下文选择所述多个消息传送导引中的至少一些消息传送导引并且将选择的所述消息传送导引聚集成消息,所述消息在来自接收的所述广告材料的选择 1. A method for using context consumer-generated comprehensive foundation to promote non-content, the method from one or more information domain related to a computer network messaging can be implemented, the method comprising: obtaining a non-marketing materials and promote the non-content link to at least one promoters; receiving advertising material from the at least one promoters; receiving context consumer generated; and by one or more computer processors based on the content and the promotion of the consumption of non- semantic analysis and the semantic analysis by synthesis context generation and associated integrated messaging, or assist in the related messaging, wherein said associated message to said at least one trackable promoters, the composite comprising: said at least from the advertising material solution composed of a plurality of promoters of the received message delivery guide; and based on the generated context selection of the consumer at least some of the plurality of guide messaging and message delivery guide in the selection of messaging guide gathered into a message in the advertising material selected from the received 的所述消息传送导引之间散布有相关非推广内容。 Interspersed with non-related marketing materials between the messaging guide.
2. 根据权利要求1所述的方法,还包括将所述相关消息传送输出到所述消费者。 2. The method according to claim 1, further comprising outputting the message to the relevant consumer.
3. 根据权利要求1所述的方法,其中所述非推广内容是基于所述消费者生成的上下文从所述一个或多个域选择的。 3. The method according to claim 1, wherein the non-promotion of the consumer-generated content is selected from context of the one or more domains based.
4. 根据权利要求3所述的方法,其中所述消费者生成的上下文包括消费者浏览信息,而且分析所述消费者浏览信息以确定消费者浏览的一个或多个主要主题。 4. The method according to claim 3, wherein said consumer generating a consumer browsing context includes information, and analyzing the consumer information to determine a browser or more of primary consumer browsing topics.
5. 根据权利要求1所述的方法,其中所述消息传送是从所述所选择的域的随机选择的子集综合而来的。 The method according to claim 1, wherein the message is selected at random from the sub-domain selected from the set of integrated.
6. 根据权利要求1所述的方法,其中所述相关消息传送包括基于所述消费者生成的上下文的所述非推广内容的语义表示。 6. The method according to claim 1, wherein said associated message includes a representation based on the context of the non-consumer-generated semantic content promotion.
7. 根据权利要求1所述的方法,其中所述相关消息传送基于所述消费者生成的上下文将所述非推广内容匹配到消费者。 7. The method according to claim 1, wherein said associated message context to the customer based on the non-generated content matching the promotion to the consumer.
8. 根据权利要求1所述的方法,其中域管理员将所述推广商链接到作为所述域的所述基础的所述非推广内容。 8. The method according to claim 1, wherein the domain administrator promoters linked to the base as the domain of the non-marketing materials.
9. 根据权利要求6所述的方法,其中所述消费者生成的上下文包括消费者交互信息,并且其中所述方法还包括: a) 接收所述消费者交互信息; b) 比较所述消费者交互信息和所述生成的语义表示以用于标识一个或多个相关语义表示;以及c) 将所述一个或多个相关语义表示以及所述消费者交互信息语义地综合成消费者概念定义,所述消费者概念定义包括所述非推广内容的所述表示。 9. The method according to claim 6, wherein said consumer generating a consumer interaction context includes information, and wherein the method further comprises: a) receiving the information consumer interaction; b) comparing said consumer and the interactive information to generate a semantic representation for identifying one or more associated semantic representation; and c) one or more semantic representations and said associated consumer interaction information semantically integrated into the definition of the concept of the consumer, the concept of the consumer definition includes the promotion of non-representation of the content.
10. 根据权利要求2所述的方法,其中所述输出包括显示所述相关消息传送作为一个或多个所链接的网页的一部分,其中所述非推广内容是超链接格式。 10. The method according to claim 2, wherein said output portion comprises a web page displaying the associated message as one or more links, wherein the content is non-promotion hyperlink format.
11. 根据权利要求10所述的方法,其中被综合用于可能显示的所述非推广内容被优先级排序,其中较高优先级导致较高的显示概率和/或用于显示的顺序序列中的较高数值。 11. The method according to claim 10, wherein the display may be integrated for the promotion of content is non-prioritized, wherein a higher priority results in a higher probability that a display and / or sequence for the sequence shown in the higher the value.
12. 根据权利要求11所述的方法,其中所述优先级基于从包括下列各项的组选择的参数:相关性、较高费用、IP地址的位置、GPS坐标或它们的组合。 12. The method according to claim 11, wherein said parameter based on the priority of the following selected from the group comprising: the correlation, the higher the cost, the location of the IP address, GPS coordinates, or a combination thereof. _ _
13. 根据权利要求10所述的方法,其中被综合用于可能显示的所述非推广内容被时间划分以容纳多于一个推广商或消息。 13. The method according to claim 10, wherein the display may be integrated for the promotion of content is non-compartmentalized to receive more than one message time or promoters.
14. 根据权利要求9所述的方法,其中所述消费者交互信息包括界面上的消费者输入、 消费者人口统计信息、消费者浏览信息、机器生成的数据、GPS数据、传感器数据或者它们的任意组合。 14. The method according to claim 9, wherein the consumer information comprises consumer interaction at the interface input, consumer demographics, consumer browsing information, machine-generated data, GPS data, or sensor data thereof random combination.
15. 根据权利要求1所述的方法,其中所述语义分析由以下各项提供:分面分析、实体抽取、自然语言处理或者它们的任意组合。 15. The method according to claim 1, wherein said semantic analysis provided by the following: facet analysis, entity extraction, natural language processing, or any combination thereof.
16. 根据权利要求1所述的方法,其中所述语义分析由以下各项提供:分面分类、语义推理器、多文档文摘、形式概念分析、自定义语义综合协议或者它们的任意组合。 16. The method according to claim 1, wherein said semantic analysis is provided by the following: faceted classification, semantic reasoning, multi-document summarization, formal concept analysis, a custom integrated protocol semantics, or any combination thereof.
17. 根据权利要求14所述的方法,其中所述消费者输入是基于web的搜索查询,并且其中带有搜索结果的网页被输出。 17. The method according to claim 14, wherein said web-based consumer enters a search query and wherein the page with search results are output.
18. 根据权利要求1所述的方法,其中所述方法还包括监控所述相关消息传送内的所述非推广内容的性能并且使所述至少一个推广商能够基于所述性能来评估和更新所述非推广内容的所述语义分析和/或语义综合。 18. The method according to claim 1, wherein said method further comprises the performance of non-promotion in content-related messaging and monitoring the at least one of the promoters can be evaluated based on the performance and update analysis of the semantic content of said non-promotion and / or semantic synthesis.
19. 根据权利要求1所述的方法,其中对所述非推广内容的语义分析和/或语义综合收取费用。 19. The method according to claim 1, wherein the non-semantic analysis of the content of the promotion and / or semantic integrated charges.
20. —种用于使用链接到多个计算设备的计算机网络上的消费者生成的上下文综合以非推广内容做基础的、来自一个或多个信息域的相关消息传送的计算机系统,所述系统包括: a) 第一组计算设备以及用于获得与所述第一组计算设备关联的非推广内容的第二组计算设备,其中所述非推广内容被链接到至少一个推广商,并且其中所述第二组计算设备还被配置成从所述至少一个推广商接收广告材料; b) 第三组计算设备,用于获得、接收或者生成所述消费者生成的上下文并且将所述消费者生成的上下文提供给所述第二组计算设备;以及c) 被链接到所述第二组计算设备的语义分析装置和语义综合装置,用于基于所述非推广内容和所述消费者生成的上下文来综合相关消息传送,其中所述相关消息传送可追踪到所述至少一个推广商,所述综合包括: 将从所述至 20. - kind of consumer using a computer network linked to a plurality of computing devices to generate a comprehensive foundation context to promote non-content-related messaging computer system from one or more information domain, the system comprising: a) a first set of computing devices and means for obtaining the non-promotion content associated with the first group a second group of computing device computing device, wherein the non-promotion is linked to at least one content promoters, and wherein said second set of computing devices is further configured to receive advertising material from the at least one promoters; b) a third group of computing devices for obtaining, generating or receiving said consumer-generated context and the consumer-generated providing second context to the set of computing devices; semantic analysis and the semantic synthesis means and means c) is linked to the second set of computing devices, for non context based on the content and the promotion of consumer-generated related to integrated messaging, in which the relevant message to the at least one traceable promoters, including the integrated: from the to 少一个推广商接收的所述广告材料解构成多个消息传送导引;以及基于所述消费者生成的上下文来选择所述多个消息传送导引中的至少一些消息传送导引并且将选择的所述消息传送导引聚集成消息,所述消息在来自接收的所述广告材料的选择的所述消息传送导引之间散布有相关非推广内容。 Receiving the advertising material solution composed of at least one promoter of a plurality of message delivery guide; and based on the context of the consumer-generated message to select at least some of the plurality of messaging delivery guide and the guide of the selected the messaging guide gathered into a message in the messaging between the guide advertising material selected from the received interspersed with non-related marketing materials.
21. 根据权利要求20所述的系统,其中所述非推广内容是基于所述消费者生成的上下文从所述一个或多个域选择的。 21. The system according to claim 20, wherein the non-promotion of the consumer-generated content is selected from context of the one or more domains based.
22. 根据权利要求21所述的系统,其中所述消费者生成的上下文包括消费者浏览信息, 而且分析所述消费者浏览信息以确定消费者浏览的一个或多个主要主题。 22. The system according to claim 21, wherein said consumer generating a consumer browsing context includes information, and analyzing the consumer information to determine a browser or more of primary consumer browsing topics.
23. 根据权利要求20所述的系统,其中所述消息传送是从所述所选择的域的随机选择的子集综合而来的。 23. The system according to claim 20, wherein said message is randomly selected from the sub-set of the domains selected from the comprehensive.
24. 根据权利要求20所述的系统,所述相关消息传送还被提供给所述第三组计算设备, 并且所述第三组计算设备被链接到用于将所述相关消息传送输出给所述消费者的输出装置。 24. The system according to claim 20, further providing the correlated message to the third group of computing devices, and the third group of computing devices are linked to said associated message for output to the consumers said output means.
25. 根据权利要求20所述的系统,其中所述苐三组计算设备包括被链接到所述计算机网络的无线网关以及可被无线链接到所述无线网关的一个或多个无线设备。 25. The system according to claim 20, wherein said computing apparatus comprises three sets Ti to be linked to the computer network and a wireless gateway or more wireless devices may be a wireless link to the wireless gateway.
26. 根据权利要求20所述的系统,其中所述相关消息传送包括基于所述消费者生成的上下文的所述非推广内容的语义表示。 26. The system according to claim 20, wherein said associated message includes a representation based on the context of the non-consumer-generated semantic content promotion.
27. 根据权利要求20所述的系统,其中所述相关消息传送基于所述消费者生成的上下文将所述非推广内容匹配到消费者。 27. The system according to claim 20, wherein said associated message context to the customer based on the non-generated content matching the promotion to the consumer.
28. 根据权利要求20所述的系统,其中域管理员将所述推广商链接到作为所述域的所述基础的所述非推广内容。 28. The system according to claim 20, wherein the domain administrator promoters linked to the base as the domain of the non-marketing materials.
29. 根据权利要求24所述的系统,其中所述输出装置包括作为一个或多个所链接的网页的一部分的显示装置,并且其中所述非推广内容的所述语义表示是超链接格式。 29. The system according to claim 24, wherein said output means comprises a display device as part of the one or more linked web pages, and wherein the semantic representation of the content was to promote non hyperlink format.
30.根据权利要求20所述的系统,其中所述消费者生成的上下文包括消费者交互信息。 30. The system according to claim 20, wherein said consumer-generated context information comprising consumer interaction.
31.根据权利要求30所述的系统,其中所述消费者交互信息包括界面上的消费者输入、 消费者人口统计信息、消费者浏览信息、机器生成的数据、GPS数据、传感器数据或者它们的任意组合D 31. The system according to claim 30, wherein the consumer information comprises consumer interaction at the interface input, consumer demographics, consumer browsing information, machine-generated data, GPS data, or sensor data thereof any combination of D
32. 根据权利要求20所述的系统,其中所述语义分析装置包括用于提供分面分析、实体抽取、自然语言处理或者它们的任意组合的设备。 32. The system according to claim 20, wherein said analyzing means comprises means for providing the semantic facet analysis, entity extraction, natural language processing, or any combination thereof equipment.
33. 根据权利要求20所述的系统,其中所述语义综合装置包括用于提供分面分类、多文档文摘、形式概念分析、自定义语义综合协议或者它们的任意组合的设备。 33. The system according to claim 20, wherein said integration means includes means for providing the semantic faceted classification, a multi-document summarization, formal concept analysis, a custom integrated protocol semantics, or any combination thereof equipment.
34. 根据权利要求31所述的系统,其中所述消费者输入是基于web的搜索查询,并且其中带有搜索结果的网页被输出。 34. The system according to claim 31, wherein said web-based consumer enters a search query and wherein the page with search results are output.
35. 根据权利要求20所述的系统,还包括用于监控所述相关消息传送内的所述非推广内容的性能的装置,并且其中所述至少一个推广商能够更新所述相关消息传送中的所述非推广内容的所述语义分析和/或语义综合。 35. The system according to claim 20, further comprising a means to promote the performance of the non-content within the message for monitoring the correlation, and wherein the at least one promoter of said associated message to update the the content of the non-promotion of semantic analysis and / or semantic synthesis.
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