CN107403333A - The context synchronization message provided using consumer is transmitted - Google Patents

The context synchronization message provided using consumer is transmitted Download PDF

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Publication number
CN107403333A
CN107403333A CN201710404919.0A CN201710404919A CN107403333A CN 107403333 A CN107403333 A CN 107403333A CN 201710404919 A CN201710404919 A CN 201710404919A CN 107403333 A CN107403333 A CN 107403333A
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consumer
content
promotional content
semantic
business
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CN107403333B (en
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P·斯威尼
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Primal Fusion Inc
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Primal Fusion Inc
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Priority claimed from US12/555,341 external-priority patent/US20110060644A1/en
Priority claimed from US12/555,222 external-priority patent/US20110060645A1/en
Priority claimed from US12/555,293 external-priority patent/US9292855B2/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

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  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
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  • General Business, Economics & Management (AREA)
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  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Present embodiments are directed to use with the context synchronization message transmission of consumer's offer.The present invention provides to promotion message and non-promotional content can be integrated by computer network realization before the interacting of consumer and network, so that as consumer and network interaction, consumer information and the integrated content interaction simultaneously give consumer messaging, so that the message is considered as a part for consumer experience without being shifted from current network interaction task by consumer.It is integrated to be assisted through semantic analysis and synthesis, promotional content is navigated to as closely as possible naturally current consumer's interactive task.Which instead of matching message at present and media are launched but also popularization business is assessed and respond the way of the feedback data of the effect of description initiator message.The network discussed is any computer network of such as internet or Intranet etc.

Description

The context synchronization message provided using consumer is transmitted
Divisional application explanation
The application is international filing date enters National Phase in China, state for September in 2010 8 days, on April 23rd, 2012 Family's Application No. 201080047908.8, the middle promulgated by the State Council of entitled " the context synchronization message provided using consumer is transmitted " The divisional application of bright patent application.
Technical field
The present invention relates to the messaging of synchronization and real-time consumer contextual information.It is more particularly it relates to same Messaging is walked so that advertisement process automates.
Background technology
Online advertisement experienced notable growth in past few years, increase along with the expansion of internet.Online advertisement is From the passive the development of advertisement of random display to based on specific personal demographics and consumer mentality profile with specific artificial target Advertise.United States Patent (USP) No.7062466, No.7007074 and U.S. Patent application No.20050216335, No.20070038500, No.20080243480, No.20080228568 and No.20090070219 describe such technology Example.The common ground of the method for all these advertisements is that appropriate context is established for advertisement.It is specific personal by matching Or Consumer groups and provide the media of context for advertisement or content establishes the context.Broadly speaking, at contextualization Reason is referred to as relevant matches.It is readily apparent that online advertisement attempts the matchmaker for solving matching advertisement information and such as webpage etc The problem of context that body is launched.
However, relevant matches are the sub-fraction of much bigger advertisement process.Typical advertisement process be it is complicated and when Between it is intensive.So, little company and the individual of many shortage professional techniques are just eliminated.Some of typical advertisement process Essential elements includes：
By identifying estimating and assessing the Context awareness audient where audient for unsatisfied needs；
Assess and identify the market segmentation；
Mesh is carried out to audient to develop by positioning and developing messaging and select appropriate media to launch and buy Demarcate the strategy of position；
Develop and manage advertising campaign；
Develop and perform the related feedback of sale；
Sale related data is analyzed；And
Necessary amendment is carried out to whole process according to active performance.
With online advertisement appearance and develop into context generation advertisement, this cumbersome situation simply become more Add complexity.These methods represent technological improvement, but are still rooted in conventional process；Advertiser is still necessary to carry out market point The high task of analysis, division, the requirement of messaging and activity management.Other companies are changed using keyword and semantic technology The message and the matching of target division that kind existing advertiser creates, still, division must be determined in advance by advertiser.Analysis The meaning of webpage allows advertiser preferably to determine whether using the webpage as the target for giving message, but goal-setting base In many difficult and expensive decision-makings of the side of advertiser one.Similarly, the skill during the existing conventional ads of these example representations Art is improved.
At present, the technology of the overwhelming process for advertisement it is not related to as follows, the technology allows to find The optimal market segmentation of promotional content and messaging, can identify and generate in response to consumer action can be by consumer Messaging and dependency relation between the gray content valuably utilized and individual consumer.
The content of the invention
The present invention is provided based on a kind of messaging of the context synthesis from information field by being generated using consumer The achievable method of calculation machine network, methods described are characterised by：(a) content is obtained or received from described information domain；(b) connect Receive the context of consumer's generation；And (c) generated by one or more computer processors based on content and consumer it is upper Hereafter roundup transmission or assistance roundup transmission, wherein messaging is traceable at least one popularization business.
The present invention also provides a kind of be used for using the consumer's generation being linked on the computer network of multiple computing devices Messaging of the context synthesis from information field computer system, the system is characterised by：(a) first group of meter Calculate equipment and second group of computing device for receiving or obtaining the content from information field from first group of computing device；(b) 3rd group of computing device, for the context for obtaining, receiving or generate the context of consumer's generation and consumer is generated It is supplied to second group of computing device；And (c) is linked to the integration unit of second group of computing device, for based on the content With the context roundup transmission of consumer's generation, wherein messaging is traceable at least one popularization business.
In present aspect, before explaining at least one embodiment of the invention in detail, it should be appreciated that the present invention's Following description is not limited the invention in application to illustrate or CONSTRUCTED SPECIFICATION shown in the drawings and assembly layout.The present invention can With other embodiment, and it can realize and perform in various manners.Also, it is understood that statement as used herein and Term is used for description, should not be construed as limiting.
Brief description of the drawings
Fig. 1 shows the relevant matches promoted between business's messaging and media dispensing；
Fig. 2 shows the comparison between art methods and the present invention, wherein the invention enables pass through scattered concept Can be put it over business's content.
The process that Fig. 3 shows to launch the match messages of popularization to media.
Fig. 4 shows that the message of popularization is the process integrally exported through processing.
Fig. 5 shows the analysis phase, and wherein message and non-promotional content is divided into one group, as what is generated by various algorithms A part for concept definition.
Fig. 6 shows synthesis phase, and the wherein related input of consumer starts semantic comprehensive.
Fig. 7 is shown through the comprehensive webpage of semanteme.
Fig. 8 shows networking implementation according to an aspect of the present invention.
Embodiment
Definition
The following word meaning used in this specification is as follows：
" concept " refers to including abstract thought, idea, the content of generalities and can be associated with other guide or can not With the semanteme being associated with other guide；
Any entity that the roundup transmission that " consumer " includes being created according to the present invention is oriented to, it can be People, group, or consumer can be the information supporting further to handle based on machine under other systems Integrated scenario Consumer.
" content " includes any data or media content, including initial data, information, text, document, image or more matchmakers Body, more complicated content webpage or website, document, advertisement, market analysis etc.." content " includes description other guide The information of information, such as semantic data, metadata and description abstract " concept ".
" domain " refers to as the source of the available content of the present invention.
" domain administrator " includes making one or more domains for the available any entity of the present invention；Domain administrator can " be pushed away Wide business ", but can also be the service provider of the present invention, either it is not belonging to the individual of any tissue or wider valency The tissue being worth in chain (such as public web site operator).
" media representation " provides container for the message or messaging promoted, and this can take not similar shape on different media Formula, text, audio, video etc., so that same message or messaging can be represented according to multi-form to adapt to matchmaker Body；
" message " or " messaging " includes roundup content that is being created according to the present invention and being oriented to consumer.
Provided in the general introduction of the meaning following article of " non-promotional content "；
Provided in the general introduction of the meaning following article of " promotional content "；
" promoting business " includes wishing, from the benefited entity of the present invention, to be either used to promote by being oriented to messaging Particular content, sowing concept or content either influence consumer and read or check content, consider idea, take action (such as Access website) etc.；And
" sowing " includes " concept " or other quality contents to be oriented to consumer, to identify consumer to such general Read or the reaction of other quality contents be to collect the information about consumer, such as their interest, requirement, intention or its In terms of him.
General introduction
The present invention provides a kind of computer system, computer implemented method and computer program, to create based on one Or multiple content domains or the messaging by one or more content field notices, and the consumer-oriented in domain to messaging, Or messaging is presented to consumer, messaging includes the related content from one or more domains.Content can be used for Many purposes as described below, are either specific commercial object, such as generate the messaging of such as advertisement, or logical Cross and the idea from the domain for embodying " loose " association is presented to encourage the lateral thinking of consumer to influence the establishment of new content. The messaging created provides advertisement process automation.
According to the present invention, domain can be analyzed in terms of semanteme, and semantic analysis device can be used for generating or create Semantic network is built to represent domain.According to the content disclosed in PCT/CA2009/000567, semantic network can be thought net Network (thought network), it should be appreciated, however, that other devices for being used for generating or create semantic network can be used.
In order to help to understand the present invention, from the angle of each purpose with present invention interaction and for creating and showing Show by the various process of the enabled messaging of the function of the present invention to illustrate the operation of the present invention.The present invention includes promoting business Interaction between the function of the present invention, wherein, promote business and the messaging created by the present invention is oriented to consumer, from And messaging is based on：(i) promotional content；(ii) promotional content and additional non-promotional content；Or (iii) non-promotional content.
By the operation of the present invention, consumer can be led by sowing " concept " in domain or other guide by promoting business To include the content from domain messaging (specific example of " sowing " below it is entitled " offer information field and domain The part of semantic expressiveness " provides).Present invention discover that the content of popularization promoted in information field or non-and the concept sowed or Relation between content.Domain can be supplied directly to concept or other guide by promoting business, to be used as domain as promotional content Basis, and/or promote business and can guide the base that domain administrator is used as the non-promotional content of the part for being domain in domain Plinth.The present invention can automatically provide relation, however, promote business or domain administrator can utilize they on that can make The knowledge of relation is suitably to sow concept and/or content.Can be in non-promotional content and specific concept or other guide Between create either infer connection (for example, being encoded to the link between data, document, semanteme or other information entity Hyperlink).Before consumer and domain interaction, promotional content and the basic non-promotional content including domain are combined, integrated Or mixing.Alternatively, promote business alternatively can be supplied directly to domain using concept or other guide as promotional content, and Basic non-promotional content including domain can be combined before consumer interacts with domain, integrates or mix.
Consumer can interact with the semantic network for representing domain.When consumer and semantic network interact, consumer's interaction The content that information (it provides context) is combined with this, integrates or mixed is interactive and is based on concept and content and concept Or the connection transmission between other guide and domain includes the messaging of the content derived from the basis in domain to consumer, from Content derived from the basis in domain may include promotional content, non-promotional content or new content.Message is for example considered as by consumer A part for consumer experience, but the specific consumer that in fact positive reception is adjusted on hand by the operation of the present invention hands over The mutually specific message of (consumer entering or other consumer actions).Moreover, by semantic analysis and/or the comprehensive group carried out Close, integrated or mixing can be used for the localization message in the association close with the consumer occurred that time interaction.
The integrated and exchange method by think consumer can it is interested in a manner of substitute and current for example launched based on media The way of consumer is arrived with message (being probably expanded message).Consumer interaction of the integrated and exchange method to reality is done Go out response, rather than consumer's interaction that may be relevant with specific medium placement position is responded, thus support more there is mesh Target messaging (such as advertisement).In addition, promoting business need not suffer that to create relative complex messaging (such as wide Accuse, or multiple advertisement versions for different consumer's contexts) time and cost, but can pass through the present invention Operate, disappeared using the messaging of establishment and such different consumer's context tight associations to integrate content and many differences Expense person's context and simply provide the basis in domain.
Can be by using the company between domain and the concept represented by domain or other guide and consumer in addition, promoting business A consumer-oriented is fetched to messaging.
Promotional content can be created or generated from multiple sources.For example, promotional content can be by promoting business's establishment or being Promote business create any content, either by promote business collect or for promote business collect any content, no matter these contents It is in order at profit purpose or non-profit purpose.This may include that popularization business is ready to pay and is distributed to the content of consumer.Such content Example be the hyperlink for including related web site advertisement, promote that business is interesting to ensure that advertisement reaches mesh in related web site Mark audient.
Non- promotional content can be present in domain, need not promote business's progress or represent any of popularization business and work as The content of preceding contribution or collection.Non- promotional content can be with the information contributed before (for example, making in advertising campaign before Advertisement), not with promoting associated other people contribution of business or generally available content (for example, being obtained from public domain Content) it is relevant.
Management assists the domain administrator using the present invention to create or assist to create or infer non-promotional content and popularization Connection between business's concept interested or other guide.Domain administrator knows the connection in domain and can be specific consumption The goal-setting of person's context is concept or promotes business interested or desired concept or other guide.Thus, consumer experience Automation process, thus it, which is received, promotes the desired messaging of business.The messaging can be oriented to disappearing by promoting business Expense person provides promotional content without being required.
In the present invention, it should be appreciated that function can be performed by different entities provided herein.For example, domain administrator can Assist selection or accumulate non-promotional content, and other entities can determine that consumer is interested in what, and also another entity can Allow the connection or deduction between content and consumer interest.Automation equipment can be used to be used to perform these processes in entity. In addition, the various functions of the present invention can be distributed across multiple different computer systems.
It should also be understood that in some cases, promotional content and non-promotional content are not mutual exclusions.Can for example, promoting business It can want to promote the particular content in the available publicly available content domain of business.Particular content can release (popularization by promoting business Content), and can be represented (i.e., in the relatively wide area as the basic publicly available information for promotion message object Non- promotional content).
In order to support to be presented to consumer consumer-oriented to messaging or messaging, the present invention includes The method that the computer network of establishment or generative semantics network is realized, including promotional content or non-promotional content are received, to content Carry out semantic analysis and combined, in integrated or mixing by the semantic expressiveness (hereinafter referred to as " concept definition ") of product concept Hold, so that the media representation of the related popularization or non-promotional content in the concept definition of generation is traceable to popularization Business.In addition, the concept definition of generation can be used as a part for non-promotional content.
Compare the concept definition and consumer's interactive information of generation, moreover, related concept definitions can interact with consumer Information is integrated into consumer's concept definition with popularization and non-promotional content in terms of semanteme together, so that comprehensive The media representation of related promotional or non-promotional content in consumer's concept definition, which is traceable to promote business and be provided to, to disappear Fei Zhe.
It should be understood that the operation of the step sequence pair present invention performed in the present invention is carried out is not essential.For example, System can before put it over content and optional non-promotional content, concurrently or afterwards obtain consumer's interactive information. For the sake of clarity, the situation of the content that typically put it over before consumer's interactive information and optional non-promotional content, But order can be changed without influenceing the present invention.
Present invention additionally comprises the implementation based on computer network, including receive simultaneously in promotional content and non-popularization Hold, semantic analysis is carried out to promotional content and non-promotional content and is promoted in consumer's interaction stage combination, integrated or mixing Content and non-promotional content, so that combination, integrated or in mixing content related promotional or the media table of non-promotional content Show to be traceable to and promote business.Consumer's interaction and the content through semantic analysis cause messaging, and messaging is will conduct The semanteme of the related content through semantic analysis of the part display of web page is comprehensive, so that for example combining, being integrated Or the content of mixing is hypertext format.
Present invention additionally comprises a kind of achievable method of computer network, with by with consumer's interactive information All the elements semanteme be integrated into consumer's concept definition and combine, integrate or mix consumer's interactive information and promotional content with Non- promotional content, so that the media representation of the related promotional or non-promotional content in comprehensive consumer's concept definition can Track and promote business.
Present invention additionally comprises the system for performing the achievable method of computer network, to be handed in consumer and network Combination, integrated or mixing popularization and non-promotional content, the system include computer network, the device for receiving content, held before mutual The device of row semantic analysis and the device that the roundup content for being combined, integrating or mixing is exported on network, the system can be grasped Reception is acted on to promote and non-promotional content, semantic analysis content and combine, integrate or mix by product concept definition Content, so that the media representation of the related promotional or non-promotional content in the concept definition of generation is traceable to and promotes business.
In the present invention, complete implementation of the invention is operable on distributed networked computing environment.This includes base It can be visited in the technology development based on internet and the implementation of the invention of service development, wherein user " in cloud " Ask the service of support technology without to support the Technical Architecture of service (" cloud computing) to know about, have professional knowledge or It is controlled thereon.Calculating based on internet also includes software i.e. service (SaaS), distribution Web service, according to Web2.0 Modification and other distributed mechanisms based on internet with the description of Web3.0 models.In order to illustrate the present invention at such point Implementation (including passing through cloud computing) in cloth networked computing environment, this disclosure relates to this hair using multigroup computer Bright some implementations.It should be understood that the present invention is not limited on its any particular computer system, framework or network Implementation.It should also be understood that the present invention is not limited to cable network, and mobile computer and Wireless Networking can be used Framework is realized, for example, wireless device is linked to system by using radio network gateway.
Generally, at least one set of computer equipment can be generated or obtained and on network promoting or non-promotional content (or two Person) second group of computing device is sent to, with preparation, semantic analysis and related content is integrated to provide information field, moreover, consumption Consumer's interactive information is sent to second group of computing device by person's interactive information from its at least the 3rd group of computing device come, Second group of computing device receives consumer's interactive information.3rd group of computing device also receives second group of computing device and passes through net Messaging is simultaneously shown to consumer by the messaging of network offer.
The present invention may include from the feedback loop for being output to the analysis phase (or to synthesis phase).This, which represents relevant, includes The feedback report of the performance of the popularization of the message shown in the output or non-promotional content and for promoter disclose market Division and the mechanism of other market analyses of system discovery.Semantic analysis and combined process are adapted to performance report, and generation can be more The adjustment optimally popularization or guiding content being integrated into the time in messaging.
Information field and the semantic expressiveness in domain are provided
As it was previously stated, the present invention is provided to create or generate messaging based on information field or by information field notice And the consumer-oriented in domain to system, the achievable method of computer network and the meter of the messaging including related content Calculation machine program.
The popularization business of customizing messages can provide the basis in domain come disappearing by sowing concept in domain or other guide Expense person is directed to messaging.The concept or other guide sowed can be related to the popularization in information field or non-promotional content. For example, promote business directly can be supplied to domain using concept as promotional content, or domain administrator can be guided to excavate or create Be the non-promotional content of the part in domain and by non-promotional content and promote the desired concept of business between automation Device creates or assisted to create or infer connection.Promote and non-promotional content is combined before consumer and domain interaction, integrated Or mixing.
For the sake of clarity, domain includes one of promotional content or non-promotional content or both.
It should be understood that promotional content by promoting business without being created.On the contrary, promotional content may include to be collected simultaneously by promoting business The non-promotional content contributed to domain, or, it can represent and to promote the interests of business and do these.Promote Shang Huo and represent popularization business's Entity set-up collects establishment or helps to create in the connection between specific context and the message for arriving consumer-oriented Hold.
On the other hand, non-promotional content can be present in domain, need not promote business current any contribution or collection Content.Non- promotional content can with the information (for example, used advertisement in advertising campaign before) contributed before or not with Other people contribution for promoting business's binding is relevant.Domain administrator can excavate the information and be passed through with creating or assisting to create or infer Non- promotional content and the connection for promoting the automation equipment between the desired concept of business or other guide.Non- promotional content is also It may include publicly available information (public domain), the basis of establishment content can provide for by operation these information of the present invention.
Domain administrator may have access to the one or more domains for being included in the semanteme aspect non-promotional content related to business is promoted. Connection that domain administrator is known that in each domain and particular consumer contextual target can be navigated to that to promote business desired Concept or other guide.Thus, promoting business can be consumer-oriented to messaging without providing promotional content.
For example, the list of the domain administrator compileable keyword or term relevant with other keywords or term.Promote business The non-promotional content connected about promoting business it is expected can be seeked advice to domain administrator and domain administrator can be allowed to be used in list Other terms of related non-promotional content are created or found and the connection between the keyword and term of given context-sensitive. When carrying out semantic analysis to domain and when establishment or generative semantics network, these new connections cause given interior in consumer's offer The consumer is directed to the messaging including the content during appearance.It should be understood that domain administrator can use automation process Its function is carried out, such as including assembling the content from one or more domains.
Semantic analysis, semantic analysis device can be carried out to the domain including one or both of promotional content or non-promotional content Available for generating or creating semantic network to represent domain.As it was previously stated, according to PCT/CA2009/000567 disclosures, language Adopted network can be thought network.
Consumer can interact with the semantic network for representing domain.As consumer and network interaction, consumer's interactive information (it provides context) and the content for being combined, integrating or mixing are interactive and based on the connection between concept and domain and generally Read the messaging being oriented to consumer.By consumer provide as consumer experience a part be oriented to disappear The media representation of breath.By semantic analysis and it is comprehensive carried out combine, integrate or mix and can be used for message as closely as possible Navigate to consumer's interactive task of that time.
One or more domains of non-promotional content are provided for messaging can be chosen as by domain administrator guiding or automatic It is oriented to.For example, the context that can be generated based on consumer's interactive information or other consumers selects one or more domains.May be used also Randomly or systematically to select one or more domains as son to the semantic related multiple domains of consumer's interactive information Collection, for example, wherein messaging only needs limited amount non-promotional content, and has a greater amount of non-promotional contents across multiple domains It can use.
Consumer's interactive information can be that consumer's driving or machine drive.For example, consumer's interaction message may include Via the number that the consumer entering of user interface offer, customer geographic's distributed intelligence, consumer browse information, machine generates According to, gps data, sensing data or its any combination.Consumer entering can carry in response to the search inquiry based on web For.Also consumer can be analyzed and browse information to determine that one or more main subject matters that consumer browses are (such as recurrent Or protruded relative to other themes).
Alternatively, consumer is storable in the letter of such as thought gathered in the progress of one or more consumer's interactions Breath.In addition, consumer for example can select to be used for gather consumer by selecting a part for webpage, document or Email The content of interactive information.Thought or selection can put aside by consumer or by the present invention as configured, and carry later For use as consumer's interactive information.Instrument can be provided to enable a consumer to these thoughts and selection to set aside and lead to Cross consumer action or be automatically provided these thoughts and be selected as consumer's interactive information.
Furthermore, it is possible in real time, consumer's interactive information lingeringly or in a manner of joint set is provided.Can be such as Including and number of threshold values destination aggregation (mda) to set the set of frequency processing or increase to consumer interaction increased with the time Consumer interaction joint set can be handled together by system.It can be solved before joint set is using system Analysis.
The present practice that the integrated and exchange method substitution matching message is launched to media.Thus, can be light due to promoting business Change places and be automatically integrating content and many different consumer's contexts using the present invention, thus promote business to suffer establishment simultaneously Propagate time and the expense of multiple complicated, complicated display materials.By the present invention, promoting business can be by using the base in domain Connection between the concept and consumer of plinth and domain representative is consumer-oriented to messaging.
In order that obtain includes the achievable method of computer network the consumer-oriented in domain to messaging, the present invention With establishment or generative semantics network, including reception is promoted or non-promotional content, semantic analysis content are simultaneously defined by product concept Combination, integrated or mixing content, so that the media representation of the related promotional or non-promotional content in the concept definition of generation It is traceable to and promotes business.Compare the concept definition and consumer's interactive information of generation, moreover, related concept definitions can with disappear Expense person's interactive information is integrated into terms of semanteme with the consumer's concept definition promoted with non-promotional content together, so that The media representation of related promotional or non-promotional content in the consumer's concept definition that must be integrated is traceable to popularization business and can To be provided to consumer.
Combination, integrated or mixing is promoted and non-promotional content
The present invention provides a kind of interactive consumer experience, wherein, it is oriented to the shaping of the messaging of the information of consumer (shaping) it is mainly based upon consumer's participation.Consumer can be existing either potential customer or existing customer Or the terminal user of product or service.Messaging may include to promote and non-promotional content.As it was previously stated, promotional content example Such as can be to promote any content that business is desirably included in the information for the guiding consumer of consumer.For example, promote Business can be the advertiser for the sale for promoting product or service, promote the group of specific mission, information is distributed in public domain Governmental body, distribution information to its member community or public organization and many other use-cases.Messaging may include to lead To the advertisement to consumer and/or other communications, or information products, such as interacted based on consumer exclusively for consumption The information that person creates.Messaging may also include non-promotional content, for example, disclose offer content or so that can create or It is inferred to the content of consumer's interactive connection.
Can be by inferring that the connection between consumer's context and promotional content, non-promotional content and related content is created Build messaging.Semantic integration unit can be used to infer connection.The guiding consumer content of gained is conceptually and consumer It is context-sensitive.
It can also be realized using the information source (being communicated for example, promoting) of the promotional content of such as advertisement or other message Interaction consumer experience, with by not only content execution information processing related to consumer or establishment but also to information source Execution information processing is handled to bypass relevant matches.This method enables consumers to be automatically found generally by the action of oneself Related promotional content or non-promotional content and interacted in thought, and enable these consumers to consumer above and below Both text and messaging are shaped in real time.
In the case where promotional content includes advertisement related content, the letter of promotional content of the processing with non-promotional content The method in breath source can disintegrate many heavy ways of conventional ads in processing rank.Using this method, consumer rather than popularization Both consumer's context and messaging can be formed by business, be opened so as to allow advertiser to bypass such as market analysis, strategy Hair and positioning step such field in many hard works, these work be typically consider specific purpose come effectively Messaging is oriented to needed for consumer.Moreover, it is no longer necessary to costly and time-consuming communication exploitation, audient's division or complicated Media purchase and launch action, thus significantly reduce advertisement and promote expense.In addition, messaging and associated Related promotional or non-promotional content and effective context of their expression be by consumer rather than promote and decide through consultation justice , so as to add the overall validity of messaging.Another major benefit is the suitably message of target positioning and timing Useful information is considered as by consumer, rather than harassing and wrecking are (unlike the advertisement transmitted in most of conventional process).In addition, Traditionally heavy front end behavior is substituted by using market analysis and greatly simplify Market Feedback and analysis, wherein market point Analysis is found and reported automatically by the operation of the present invention.Thus, the invention provides the advertisement based on discovery and promote mould Formula, this is due to that popularization business need not accurately define and target positions its audient.Wider inexpectancy audient is that this is based on It was found that method another benefit.Due to being completely eliminated or instead of the demand of market analysis and division, promoting business can promote Activity, without their audient of explication, and what is optimal audient for transferring to know popularization demand to them And market.In addition, advertiser can find which aspect and the market sympathetic response of their contents, can be in it so that promoting business Appearance makes appropriate adjustment.
The semantic comprehensive term vocabulary for providing the result by carrying out information field semantic analysis can be provided to hold Row synthesis.Determine it is alternatively possible to provide semantic analysis device for generating consumer's concept of the input comprehensive as semanteme Justice.In the specific implementation mode of the present invention, to space application semantic analysis the problem of consumer's promotional content and comprehensive Close.This by substituting many conventional behaviors simplified and having disintegrated conventional method together.The present invention can be by all as shown in Figure 4 Process is supported, hereafter Fig. 4 process is described in detail.According to this aspect, present invention support as described more fully below System may include to prepare, analyze, integrate, generating the step of consumer's concept definition, output and feedback.In addition, can basis Limitation realizes the process to realize real-time process efficiency.In other words, can be produced according to consumer's interaction of the present invention specific Significant output in restriction range, to provide cost performance higher result.Constraint can be provided for based on by system or ring Border present physical limit and optimize system.For example, limitation may include the preparation based on processing time, analysis or generation time Limitation, it is expected available cpu cycle for using or maximum cpu cycle, the limitation to the data volume to be taken, bandwidth limitation or Any other significant limitation of systematic function can be influenceed.
Alternatively, instead of requiring preparation and semantic analysis domain, the domain for the content analyzed can be provided.For example, this is The mark domain for providing the domain Jing Guo semantic analysis or domain can be used in system.
In addition, armed with the device for semantic analysis, then the device can be by third party and/or long-range Opening position provides.Input to semantic synthesis phase can by obtain or receive semantic analysis rather than generative semantics analysis come There is provided.
System can be loaded, obtains or be otherwise provided to create from popularization business or collect and provide or mark The content in the source of knowledge, and it can deconstruct the content and arrive element rank.In response to consumer action, system, which can be used, to be had The information creating messaging (for example, advertisement according to these element aggregations) of consumer's context is closed to ensure messaging It is related and appropriate.The content can be created or exported by interest of the entity based on consumer, between consumer interest can be based on Connection device, for example, website, such as profile data of social networking profile etc or service that consumer is just accessing are used and divided Analyse data and daily record.Another entity can handle promotional content, and the 3rd entity can be between management information and promotional content Connection.3rd entity can provide computing device of the messaging to consumer for output.System collects its relevant wound The data of the property quality and quantity for the messaging built.Thus, system can create popularization business and can be used to be adjusted simultaneously its source contents Monitor the report of its popularization.
System can be realized using distributed networked computing environment, the distributed networked computing environment is for example including extremely Few three groups of computing devices, including the equipment associated with source promotional content described herein, consumer and processing engine.Disappear Customer interface can be used to provide input and from computing device Rreceive output for the person of expense, or can provide consumption by other devices Person's information, such as follow the trail of geographical people information or browse the information relevant with consumer.
Advertisement is matched to consumer
A kind of implementation of the present invention is described below, the basis in wherein domain is the promotional content for including advertisement.This example In non-promotional content include public domain in obtainable content.It should be appreciated, however, that in the basis in domain can promote with right and wrong Hold, such as domain administrator makes it possible to or assists to create or infer the content of the connection between non-promotional content and information field.
The present invention provides the network of the advertisement source contents and such as internet in a kind of matching media representation (such as webpage) On consumer generation input computer implemented method and system.Information field may include the total medium on internet Represent the subset of (such as webpage and other Digital Medias) or media representation.
Usual way in conventional prior as shown in Figure 1 is compared to (wherein consumer generates information and advertisement With), the present invention matches consumer using advertisement source contents.This can be by being deconstructed into advertisement source contents basic rank The message of (that is, deconstructing many different concepts for including advertisement meaning altogether) and comprehensive and basicization conceptual dependency connection passes Send guiding (lead) and realize.Advertisement source contents are carried out with semantic analysis with information field, or advertisement source contents are supplied to System, and the semantic integration unit that change concept is collected substantially provides the semantic network for representative domain (including source contents).Under Face is described more fully with for semantic analysis and comprehensive possible way.
Basicization concept herein means progressively can further be ground into narrower meaning for element concept, element concept.Accordingly Ground, although messaging guiding plants roomy net as overall around the information of consumer's generation, messaging Guide measurable semantic difference matching that still can individually with the consumer interest in unique theme.Micro scale matching is logical Cross consumer interest and combine with related public and/or privately owned domain information, the integrated or advertisement source contents group that mixes Close, integrate or mix and bypassed the whole process of relevant matches.
Fig. 2 shows the comparison between art methods and the present invention, wherein, prior art advertisement is integrally transmitted To consumer.By contrast, as shown in Fig. 2 bottoms, the present invention is scattered by the way that promotional content or non-promotional content are attached to Concept in output and promotional content or non-promotional content is used, wherein output is the knot of consumer-defined context Fruit, consumer-defined context form the basis of one or more message.
As shown in Figure 3, guided by the way that message context semanteme is designed into messaging, can be very fine Rank matches message to the context from consumer's (being in this case web user), so as to be thrown completely around media Put.This is realized by preparing content from each introduces a collection.Prepare content and refer to and exterior content (is come from each introduces a collection, including information field, pushed away Wide content and non-promotional content) it is mapped to the stage of system model.Can be based on the property including manageable content Standard carrys out Identifying outer content.For example, the content from optional domain may include it is operable with by semantic analysis (including The natural language processing of method such as non-structured text, name entity are extracted, are mapped to by the open standard of semantic expressiveness Link data and many other methods as known in the art) all the elements of device processing.
Also exterior content can be provided by the information field of other structures, for example, the web content of semantic tagger or Thought network from one or more consumers.Can provide for enabling thought network as the exterior content to be prepared and The instrument of offer.It should also be understood that the exterior content of other forms can be provided.
Then, the content of preparation is deconstructed into the content through semantic analysis and mark, then these contents are integrated into and The message of the consumer's context matches created by consumer information.Semantic analysis is carried out to content to refer in active Rong Douyi is deconstructed to element rank (changing concept substantially) and is ready for the semantic comprehensive stage.Content may include directly Connect promotional content that is disclosed or being collected by popularization business and the non-promotional content from public web site or non-public source, non-public affairs Increase income such as Intranet, RSS sources, private blogs or can be from any source for the private contents that network obtains.
After simultaneously analysing content is prepared, the advertisement source contents through processing may include to use the content source from advertisement information Basicization concept or element content synthesis message guiding.The source of the content can be any source for being linked to and promoting business, such as Third party's webpage including gray webpage including the advertisement for promoting business, promote direct content disclosed in business, promote business's chain The content connect promotes business or the relevant technology contents of its product etc. with the relevant content of product and advertiser for promoting business. The other source of content can assist to promote business to provide by using the self-service equipment with user interface.The self-service clothes Business equipment can allow to promote business's online registration and disclose their information source, either the link either direct material to website Material is submitted.Promoting business can select from selectable option list, with the business transaction that be provided into them with service. Comprehensive messaging is once positioned in the context of consumer's generation, and consumer can be thought by promoting the interactive information of business Used in interaction.This enables popularization business to enter the transaction with consumer in a manner of conceptive and consumer's context is more relevant.
For example, promoting business can register what is interacted as consumer to identify one or more domains by self-service equipment Source.Website or online shop are the examples of this class field.Consumer (customer in such as shop) as the existing subscriber in these domains It may be selected to include these domains as the information of their synthesis and the source of messaging.In one example, online electronic product The customer in shop may wish to obtain the message of Related product from the shop in research and electronic product related subject.In the presence of Countless monetization and based revenue model support this kind of popularization business-consumer interaction, including conjunctive model, transaction advertising model, Promoter's model and many other models.
Referring to Fig. 4, Fig. 5 and Fig. 6, input that the advertizing information resource of such as public web site may be provided as preparing is to prepare , for generating or creating semantic expressiveness and disclosure and other related contents, these contents can for example pass through language for it Justice is analyzed to handle.Device for generating or creating semantic expressiveness can produce general with the context-sensitive consumer of consumer Read definition.
A variety of methods can be used to perform as an example for generating or creating these consumer's concept definitions Semantic analysis, these methods include but is not limited to mode map, Statistical Clustering Analysis, natural language processing, entity extract and facet Analysis.In the semantic analysis stage, advertising message and non-promotion message and track ad information are handled.Pass through the analysis phase The information of generation can store according to the form of the semantic expressiveness of such as concept definition etc, and wherein advertiser information is according to phase Close theme packet.
Such as：
Concept definition C：{ domain advertisement 1, theme k1, k2 }
Concept definition C1：{ sunrise apple farm, apple, farm }
Concept definition C2：{ great furniture company, chair, desk are wooden }
As it was previously stated, replacement requires to prepare domain and semantic analysis, it is possible to provide the domain of analysing content.
Can be semantic synthesis phase after the semantic analysis stage, wherein, submit consumer's interactive information to generate or create Build semantic expressiveness, such as consumer's concept definition.Consumer's interactive information can be the information that consumer provides, including search for Inquire about, the information for the collection that semantic networking creates information or consumer is relevant, such as demographic information, consumer browses The content for the third party website crossed is submitted and browses history for build consumer's concept definition.The semantic net to be created Network for example can be thought network, and wherein consumer's interactive information is to establish a part for thought network, and it is to have to export By caused thought network organization and the webpage of the content arranged.
Semantic synthesis can be performed using any number of semantic integrated approach, these methods include but is not limited to, point The mixing of face classification, semantic reasoning device, form concept analysis, Multi-document summarization or many such methods of combination is semantic comprehensive Agreement.As shown in Figure 6, consumer's concept definition is obtained from the information-related related concept definitions that consumer submits Concept.Consumer's concept definition is created by application semantics synthesis rule, and semantic synthesis rule, which may depend on, to be used Algorithm types.In all stages of semantic processes, popularization or non-promotional content in media representation, which are traceable to, promotes business (such as advertiser).Allow the popularization in media representation or non-promotional content is traceable to and promotes business for example by be each Promote or non-promotional content provides unique identifier (ID) and realized.It can also be linked by the media representation of semantic comprehensive generation To ID, so that media representation, which is linked to, promotes business.The traceability not only to identify pushing away for the content that specifically represents Wide business, but also support feedback loop described here.
Promote and combined, integrated or mixing the output of non-promotional content substantially completes and thus completes following mistakes The process of journey：Combined, integrated or mixing semantic roundup content is now ready for being used as the basis of widespread adoption, this A little applications include developing Knowledge Base, display search result, establishment automatically generate such as by the document of Fig. 7 webpages shown, Or receive any other self-defined application of consumer entering and display output result.These applications will combine, it is integrated or Roundup content in mixed-media expression.One example of media representation is shown in Fig. 7, wherein, guided by using message embedding Enter promotional content and change the webpage of consumer's access.
As shown in figure 4, there may be from the feedback loop for being output to analysis phase and/or synthesis phase.This representative pair The feedback report of the performance of message in media representation.By semantic processes feedback report, promote or non-promotional content can be by Deconstruct and reconfigure, again integrate or re-mix into a variety of different messages and consumer generation context.Thus, should Feedback report can notify to promote the messaging and and content of business (for example, advertiser) and consumer's sympathetic response.It allows to push away Wide business avoids attempt to predict and measure the validity in advance, but find to carry out it messaging of target positioning and Content.The secondary of (access) is clicked and followed about Particular Extension content available for notifying the measurement of the feedback report may include The information of the ratio between number and each different consumer's contexts are followed/shown in several information, all consumer's contexts In follow/show the information of the ratio between number.
The semantic processes of feedback report can be located at analysis phase and/or synthesis phase.
The performance report can be fed into the analysis phase, and the analysis phase can be automatically configured to adjust popularization or non-promotional content Display priority.These display priorities may include to from following/show number than some low consumer's context Promote business content removed or resequenced, with same consumer's context another promote business content come Substitute it.The process ensures to promote and the redistribution of non-promotional content is carried out in given consumer's context.It can pass through From other popularization Shang dynasties are employed for given consumer's context after some definable or any time limit or trial basis It is optimal successfully to promote business to further enhance redistribution.The step can give the displaying for the new popularization business for testing their contents to carry For chance.
Can also or it be reported as substituting to synthesis phase feedback performance.Synthesis phase is suitable for can be by synthesis phase These measurements of processing, such as termination popularization business and introducing are new to promote business, or confuses the preferential of popularization business based on feedback data Level, wherein analysis need not be changed, only it need to change priority.
Promote business higher display priority can be additionally used in distribution display promote business content high probability and/or Person distributes the bigger numerical of the generic sequence of display.
The content of the third party website browsed from consumer also acts as context producer and (provides consumer's interaction Information and the non-promotional content for therefrom generating message guiding).Promote business can guide domain administrator support or assist establishment or Infer the connection between content and consumer's context from third party website.Content from third party website can provide With the non-promotional content and context of promotional content together semantic processes.Semantic procedure can proceed to analysis since preparation, And the roundup for being based ultimately upon the consumer's context inferred or implied by the subject content of the page transmits.This aspect branch Distributed content network is held, and effectively can manage the conventional non-popularization promoted in business/publisher model with external resource Content.The distributed model will for example support the operation of advertising network, Alliance Network or similar multi-party Rate Based On The Extended Creep Model.
After media representation gets out display, it there is on the more of the same position suitable for output or the page The problem of dispensing of individual message, will be handled.A mode for handling the problem is by using single parameter or multiple parameters Combination influence the simple adjustment of the display priority of message.The example of parameter includes but is not limited to, and correlation, higher takes With and the IP address location of consumer and/or the gps coordinate of the consumer for providing locally associated message.In message Middle placement is more to be promoted and/or another feasible mode seemingly of non-promotional content is more to accommodate by updating output Business is promoted in one or message to carry out time cutting to result.
It can be monetized after the message in showing media representation.Once media representation is shown, just also can be Consumer clicks on message or monetized after actual purchase action occurs.Monetization may depend on interactive or transaction Combination.Monetization can also depend in part on the service of semantic analysis phase process promotional content.Another form of monetization is profit With CPM models, this refers to the advertisement based on impression purchase.In addition, monetization another form may be from forwarding performance result and Feedback report is to popularization business's.
It should be understood that the messaging (for example, advertisement) that also offer of the invention is based only upon non-promotional content arrives consumer's Matching, i.e., no promotional content, it is not required to promote any source domain information of business's offer.In the example present, promoting business can only provide generally Read, without specifying the content based on the messaging created by the operation of the present invention.
Operation of the present invention to the messaging based on non-promotional content has two Main Patterns：1) promote business and pass through behaviour Indulge the Analysis of Parameter Effect and synthetic operation for creating content without being to provide the promotional content in addition to concept；And 2) push away Wide business takes " passive " method to create the messaging similar with concept " is sowed " as described above.
In the first mode of operation, the user interface provided by the operation of system can display systems analysis and synthesis side Parameter in method is to popularization business.Promoting business these parameters can be used to produce Different Results in analysis and synthesis concept and connection. The different consumer experiences related to the messaging created can be created by adjusting these parameters, and messaging can transfer and spy Surely business's purpose or target bind are promoted.If guarding impression for example, promoting business and being intended for their Brand Establishment, they can The changeability of caused connection and concept is reduced to tighten parameter.Similar, if it is desired freer, richer to promote business Creative impression, then can be the changeability of connection and concept caused by parameter regulation into increase.Many modes be present to be used for Spreading objective (such as market and brand target) and optimal system parameter configuration are bound, so as to simplify non-technical popularization The operation of business.
In a second mode, it is passive to promote business role, and is not intended to influence by domain information or method parameter The operation of system.Alternatively, the one or more for promoting the Service Design offer that business's selection is realized by the system of the present invention can Can spreading objective.These targets may include such as consumer-oriented to specific website or support disappearing for specific Brand Planning Cease the behavior of transmission.As first mode, system can join these targets and community (public or shared) domain and method Several particular configuration alignments.In both operator schemes, system can be improved with the time via above-mentioned feedback loop and optimize advertisement Activity.
For example, communities of users can integrally represent market.These communities can be to provide interactive consumer's aggregation, provide Assemble the combination of the bosom of consumer's interactive information or both, wherein, assemble single consumer's interaction first, and Then it is supplied to system.Community needs not be structuring, and this is due to that single consumer can be by system for example based on consumer Shared interest be placed in community.
Community can create domain or increase to domain by contributing content or by being linked to the content in overseas portion.
The other embodiment of these operator schemes and the present invention can be combined in the system of the present invention.Can big portion for example, promoting business Timesharing time role is passive, but still provides promotional content.Promote business can also be used as target come impliedly by providing station address Promotional content is provided.System can then harvest website automatically to obtain Particular Extension content.It should be understood that in last this In example, by providing station address, the position that can find promotional content still through providing is provided and pushed away by advertiser Wide content.
Implementation
Fig. 8 shows the networking implementation according to the present invention.It is real to the invention should not be deemed to be limited to shown particular network Existing mode.The present invention can be realized using the distributed networked computing environment including at least one computing device.In specific reality In existing mode, it is possible to provide at least three groups of computing devices.Every group of computing device may include to count by the one or more of network linking Calculate equipment.Generally, at least one set of computing device will generate and send popularization and/or non-promotional content to second group by network Computing device.Second group of computing device receives content, and can combine, integrates or mix content.Second group of computing device will Preparation, semantic analysis and comprehensive related content.It should be appreciated, however, that can be with from one to multiple any number of meters Calculate equipment come the generation of process content, content combine, integrate or mix and the analysis and synthesis of content.
At least the 3rd group of computing device can be used for obtaining or receiving consumer's interactive information or interact letter as consumer The source of breath, consumer's interactive information are also sent to second group of computing device for carrying out further preparation, analysis and synthesis. Similarly, consumer can be provided on the same computing device or on other any number of computing devices as described above to hand over Mutual information.Consumer's interactive information can be that consumer's generation or machine generate.For example, consumer's interactive information can To be generated by consumer using interface, interface can be used to receive inquiry or the input of other contexts from consumer, also may be used Using the demographic information related to consumer or information generation is browsed, or can be disappeared as described above as any other Expense person is interacted to provide.Consumer's interactive information of machine generation is such as can be based on gps data, other sensors data. 3rd group of computing device also by network receive caused by content and information and being shown to consumer set by second group of calculating Standby semantic customized output.Device for display output can be monitor or be linked to the 3rd group of computing device Other display equipment.Specifically, the 3rd group of computing device includes radio network gateway and the one or more for display output Wireless device, wireless device can strengthen Consumer's Experience equipped with video/image stabilizer (for example, accelerometer).
Consumer can be associated with the customer profile for being linked to the 3rd group of computing device.Profile can be used to Consumer every time and during network interaction link consumer information to consumer.With the generation or establishment of consumer information, can incite somebody to action It provides back consumer.
Second group of computing device, which may link to, prepares engine, analysis engine and synthesis engine.Engine is prepared from promotional content Source contents extract, convert and be loaded into system for analysis.System can safeguard promotional content independently of non-promotional content, Non- promotional content is such as from common source.This may be such that promotional content be traceable to promote business and can use and non-popularization in Hold different modes and handle promotional content.All preparation contents destructing including promotional content is arrived Element-Level by analysis engine Not, extract semantic data and compress it into semantic kernel.After an analysis, promotional content and non-promotional content can conducts Separate data source is safeguarded.Synthesis engine guides the promotional content of correlation or non-promotional content synthesis into message, system dynamic Message guiding is gathered into message by ground, and the message is the output of system.Above-mentioned application can be used to provide an output to consumer. In in one aspect of the invention, the display output on one or more webpages of the link including hypertext or hypermedia form. Can the promotional content based on the other guide for being linked to the website for such as promoting business or popularization business's offer as described above etc Or it is embedded in link including being linked to the messaging guiding for the non-promotional content for promoting the public content of business.
In another implementation, synthesis can be provided on the computing device of local or under consumer-controlling. Therefore, it is possible to keep transmitting by the comprehensive related news provided under the more private control of consumer.
The equipment that engine is configured as being treated differently promotional content and non-promotional content can be provided, so that pushing away Wide content more likely or is unlikely come to the surface in the output of consumer.
In addition, it is possible to provide equipment is for the promotional content placed in directly or indirectly configuration output and non-promotional content Ratio.The likelihood that can be used based on the content of Particular Extension business or certain class popularization business determines ratio.Offline system can be based on Meter analysis or real-time automated analysis collect the content.The equipment can also be used to configure monetization as described above, or configuration pair Performance report (for example, display priority) as described above measures the appropriate action taken as described above.
It should be appreciated that, it is contemplated that other enhancings to disclosed system, method and computer program are without limiting in foregoing The versatility of appearance, it is contemplated that specific enhancing below.
Alternatively, it is possible to provide extra initial step is used to perform the synthesis in a part of domain to strengthen transmission related news Send the performance of consumer to.For example, analysis can be input into together with consumer's interactive information for a part of domain and/or synthesis is drawn Hold up, may quickly provide related news transmission than other modes.
It is furthermore possible to also provide the preanalysis stage strengthens the feature of the present invention, for example, analyze and/or comprehensive domain it Preceding summary certain content.For example, existing semantic database or completed semantic expressiveness can be inputted.Mark web is in this kind of The particular example of appearance.
Optionally, in addition, the specific rank in definable domain is used for the quantity for limiting interactive domain, to strengthen performance.
Other enhancings that wherein one or more computing devices are mobile device or wireless networking device can be provided.For example, Network can be wireless network or include including wireless network, wireless network for linking wireless network to the wireless of internet Gateway.First group of computing device may include radio network gateway or be linked to radio network gateway, radio network gateway be linked to internet so that One or more wireless networking devices access internet.Similarly, it is possible to provide one or more second group of computing device are can The wireless networking device of internet is linked to by radio network gateway.3rd group of computing device for example may include intelligent wireless phone, Wireless computer is either wirelessly linked to the computer of internet for example, by radio computer network or cellular network.Institute The wireless networking device of description may include browser for obtaining or receiving consumer's interactive information or as consumer Interactive information source, and for showing or otherwise providing output to consumer.The equipment of Wireless Networking, which can also possess, to be used for Other functions of consumer's interactive information are provided, such as believed including operable using providing GPS position information and being interacted as consumer The GPS of a part for breath and/or one or more accelerometers or it is operable with provide it is based drive or Other motion sensors of information of the person based on gesture.Thus, to return to the messaging of consumer may include position, fortune Dynamic and/or gesture related content.

Claims (35)

1. it is a kind of be used for using consumer generate context synthesis with non-promotional content do basis, from one or more believe The achievable method of computer network of the related news transmission in domain is ceased, methods described includes：
Obtain non-promotional content and the non-promotional content is linked at least one popularization business；
Show and colour is received from least one popularization business；
Receive the context of consumer's generation；And
The context semanteme point generated by one or more computer processors based on the non-promotional content and the consumer Analysis and comprehensive related news transmission or semantic analysis and the synthesis for assisting the related news transmission, wherein the related news pass Send and be traceable at least one popularization business, the synthesis includes：
Multiple messagings guidings will be deconstructed into from least one show and colour for promoting business's reception；And
Context based on consumer generation selects at least some messagings in the multiple messaging guiding to lead Draw and the messaging guiding of selection is gathered into message, choosing of the message in the show and colour from reception Related non-promotional content is scattered between the messaging guiding selected.
2. according to the method for claim 1, in addition to the related news are transmitted output into the consumer.
3. according to the method for claim 1, wherein the non-promotional content is the context based on consumer generation From the selection of one or more of domains.
4. according to the method for claim 3, wherein the context of consumer generation browses information including consumer, and And the analysis consumer browses information to determine one or more main subject matters that consumer browses.
5. according to the method for claim 1, wherein the messaging is from the randomly selected of the selected domain Subset is comprehensive and comes.
6. according to the method for claim 1, wherein related news transmission is included based on the upper of consumer generation The semantic expressiveness of the non-promotional content hereafter.
7. according to the method for claim 1, wherein context of the related news transmission based on consumer generation The non-promotional content is matched into consumer.
8. according to the method for claim 1, wherein the popularization business is linked to as described in the domain by domain administrator The non-promotional content on basis.
9. according to the method for claim 6, wherein the context of consumer generation includes consumer's interactive information, and And wherein methods described also includes：
A) consumer's interactive information is received；
B) consumer's interactive information is one or more related semantic for mark to the semantic expressiveness of the generation Represent；And
C) by one or more of related semantic expressivenesses and consumer's interactive information, semantically synthesis is general into consumer Definition is read, consumer's concept definition includes the expression of the non-promotional content.
10. according to the method for claim 2, wherein the output include display related news transmission be used as one or A part for multiple linked webpages, wherein the non-promotional content is hyperlink format.
11. according to the method for claim 10, wherein being integrated into preferential for the non-promotional content of possible display Level sequence, wherein higher priority causes higher indicating probability and/or for the high value in the generic sequence of display.
12. according to the method for claim 11, wherein the priority is based on the ginseng from the group selection including the following Number：Correlation, compared with high cost, the position of IP address, gps coordinate or combinations thereof.
13. according to the method for claim 10, wherein being integrated into for the non-promotional content that may be shown by the time Divide to accommodate more than one popularization business or message.
14. according to the method for claim 9, wherein consumer's interactive information include interface on consumer entering, Consumer demographics' information, consumer browse information, machine generation data, gps data, sensing data or they Any combination.
15. according to the method for claim 1, wherein the semantic analysis is provided by the following：Facet analysis, entity are taken out Take, natural language processing or their any combination.
16. according to the method for claim 1, wherein the semantic analysis is provided by the following：Facet classification, semanteme push away Manage device, Multi-document summarization, form concept analysis, self-defined semantic hybrid protocols or their any combination.
17. according to the method for claim 14, wherein the consumer entering is the search inquiry based on web, and its In be output with the webpage of search result.
18. according to the method for claim 1, wherein methods described is also described in the related news transmission including monitoring The performance of non-promotional content and enable at least one popularization business based on the performance to assess and update described non-push away The semantic analysis of wide content and/or semantic synthesis.
19. according to the method for claim 1, wherein semantic analysis and/or semantic synthesis to the non-promotional content are received Take expense.
20. it is a kind of be used for using be linked to context synthesis that consumer on the computer network of multiple computing devices generates with Computer system that non-promotional content does basis, that the related news from one or more information fields transmit, the system bag Include：
A) first group of computing device and for obtaining second group of non-promotional content associated with first group of computing device Computing device, wherein the non-promotional content is linked at least one popularization business, and wherein described second group of computing device It is further configured to receive show and colour from least one popularization business；
B) the 3rd group of computing device, for obtaining, receiving or generating the context of consumer's generation and disappear described The context of expense person's generation is supplied to second group of computing device；And
C) the semantic analysis device of second group of computing device and semantic integration unit are linked to, for non-being pushed away based on described Wide content and the context of consumer generation transmit to integrate related news, wherein related news transmission is traceable to At least one popularization business, the synthesis include：
Multiple messagings guidings will be deconstructed into from least one show and colour for promoting business's reception；And
At least some messagings in the multiple messaging guiding are selected based on the context of consumer generation Guide and the messaging guiding of selection is gathered into message, the message is in the show and colour from reception Related non-promotional content is scattered between the messaging guiding of selection.
21. system according to claim 20, wherein the non-promotional content is based on above and below consumer generation Text selects from one or more of domains.
22. system according to claim 21, wherein the context of consumer generation browses information including consumer, And the analysis consumer browses information to determine one or more main subject matters that consumer browses.
23. system according to claim 20, wherein the messaging is the random selection from the selected domain Subset it is comprehensive and come.
24. system according to claim 20, the related news transmission is additionally provided to the 3rd group of computing device, And the 3rd group of computing device is linked to for output of the related news transmission output to the consumer to be filled Put.
25. system according to claim 20, wherein the 3rd group of computing device includes being linked to the computer The radio network gateway of network and one or more wireless devices that the radio network gateway can be wirelessly linked to.
26. system according to claim 20, wherein related news transmission is included based on consumer generation The semantic expressiveness of the non-promotional content of context.
27. system according to claim 20, wherein the related news are transmitted based on above and below consumer generation The non-promotional content is matched consumer by text.
28. the popularization business is linked to the institute as the domain by system according to claim 20, wherein domain administrator State the non-promotional content on basis.
29. system according to claim 24, wherein the output device includes the net linked as one or more The display device of a part for page, and the semantic expressiveness of wherein described non-promotional content is hyperlink format.
30. system according to claim 20, wherein the context of consumer generation includes consumer's interactive information.
31. system according to claim 30, wherein consumer's interactive information include consumer entering on interface, Consumer demographics' information, consumer browse information, machine generation data, gps data, sensing data or they Any combination.
32. system according to claim 20, wherein the semantic analysis device includes being used to provide facet analysis, entity The equipment of extraction, natural language processing or their any combination.
33. system according to claim 20, wherein the semantic integration unit includes being used to provide facet classification, more text Shelves digest, form concept analysis, the equipment of self-defined semantic hybrid protocols or their any combination.
34. system according to claim 31, wherein the consumer entering is the search inquiry based on web, and its In be output with the webpage of search result.
35. system according to claim 20, in addition to for monitoring the non-popularization in the related news transmission The device of the performance of content, and wherein it is described it is at least one promote business can update it is described non-in related news transmission The semantic analysis of promotional content and/or semantic synthesis.
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US12/555,293 US9292855B2 (en) 2009-09-08 2009-09-08 Synthesizing messaging using context provided by consumers
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