CN107071042B - The method and system of advertisement are remotely launched for advertisement machine - Google Patents

The method and system of advertisement are remotely launched for advertisement machine Download PDF

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Publication number
CN107071042B
CN107071042B CN201710288721.0A CN201710288721A CN107071042B CN 107071042 B CN107071042 B CN 107071042B CN 201710288721 A CN201710288721 A CN 201710288721A CN 107071042 B CN107071042 B CN 107071042B
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advertisement
client
advertisement machine
machine
information
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CN107071042A (en
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曾顺
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Beijing Telescope Media Co Ltd
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Beijing Telescope Media Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H04L67/025Protocols based on web technology, e.g. hypertext transfer protocol [HTTP] for remote control or remote monitoring of applications
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/2866Architectures; Arrangements
    • H04L67/30Profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/52Network services specially adapted for the location of the user terminal
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

Abstract

The invention discloses a kind of method and system that advertisement is remotely launched for advertisement machine, methods described includes:Teleinstruction of the advertisement machine the reception server according to transmitted by the individual information of each advertisement machine of record, and identify the teleinstruction;If advertisement machine identifies that the teleinstruction launches instruction for Remote Advertisement, parse the Remote Advertisement and launch instruction, update advertisement broadcast information, play the multimedia file launched instruction with the Remote Advertisement and matched;If advertisement machine identifies that the teleinstruction is remote control commands, the remote control commands are parsed, perform the Action Events of the remote control commands mapping;Advertisement machine sends the execution journal corresponding to self-operating state to server, be based on the execution journal for server carries out remote monitoring to the advertisement machine according to predetermined period;With the beneficial effect in time, efficiently and conveniently carrying out Remote Advertisement dispensing.

Description

The method and system of advertisement are remotely launched for advertisement machine
Technical field
It is more particularly to a kind of remotely to launch the method for advertisement for advertisement machine and be the present invention relates to Internet technical field System.
Background technology
By making constant progress for Internet technology in recent years, network increasingly participated in people work and Life, and the work and life of the increasing network user also gradually be unable to do without internet.Therefore, by internet come The broadcasting for carrying out advertisement is also favored by more and more users.
At present, launch advertisement be all advertising company optionally select advertisement machine launch or by some mathematical analyses come Selection advertisement machine is launched or businessman selects advertisement machine to launch.Businessman can not easily in time, wanting to launch advertisement The advertisement of oneself is launched in those advertisement machines.For example, Qianmen Dajie is provided with advertisement machine, Qianmen Dajie was on April 6th, 2017 10 points of morning has welcome large quantities of young men to travel, and businessman is especially want at front door after Qianmen Dajie sees these young men The advertisement of oneself commodity is launched in the advertisement machine in street, such as the advertisement of a lovers' clothess newly gone out, but businessman can not be timely Ground notifies advertising company, because not corresponding efficiently means, advertisement putting is not in time.
The content of the invention
The present invention provides the method and system that a kind of advertisement machine remotely launches advertisement, it is intended to reaches in time, efficiently and conveniently Carry out the purpose of Remote Advertisement dispensing.
The present invention provides a kind of method for remotely launching advertisement for advertisement machine, and methods described includes:
Teleinstruction of the advertisement machine the reception server according to transmitted by the individual information of each advertisement machine of record, and identify The teleinstruction;Wherein, the individual information of the advertisement machine includes:The network address of advertisement machine and geographical position;
If advertisement machine identifies that the teleinstruction launches instruction for Remote Advertisement, parse the Remote Advertisement dispensing and refer to Order, advertisement broadcast information is updated, play the multimedia file launched instruction with the Remote Advertisement and matched;
If advertisement machine identifies that the teleinstruction is remote control commands, the remote control commands are parsed, are performed The Action Events of the remote control commands mapping;
Advertisement machine sends the execution journal corresponding to self-operating state to server, for service according to predetermined period Device is based on the execution journal and carries out remote monitoring to the advertisement machine.
Preferably, methods described also includes:
Crowd's information of server real-time statistics predeterminable area, and crowd's information of statistics is pushed into client, The crowd's information sent for client according to server judges whether to launch corresponding advertisement in the predeterminable area;
When server receives the advertisement putting request that client is sent according to crowd's information, according to preset rules Corresponding client is selected, and in the advertisement machine that advertisement putting request is pointed to, is launched wide corresponding to selected client Accuse information.
Preferably, methods described also includes:
Server receives the advertisement putting request of client triggering, obtains the current characteristic information of the client;It is described Characteristic information includes:The current positional information of client and movable information;
According to the characteristic information received, analysis calculates the advertisement putting of advertisement to be put corresponding to the client Region, and according to the advertisement putting region being calculated, choose the advertisement machine needed for the advertisement putting request;
The advertisement machine based on acquisition, launches advertising message corresponding to the client.
Preferably, the characteristic information that the basis receives, analysis calculate to be put wide corresponding to the client The advertisement putting region of announcement, and according to the advertisement putting region being calculated, choose needed for the advertisement putting request Advertisement machine, including:
According to the positional information in the characteristic information received, identify that the client is only touched in preset duration Advertisement putting request is sent out, or:The client is in the corresponding position of the advertisement putting request of preset duration internal trigger Default spacing is smaller than, then the decision rule in region is launched according to default single-point, carries out analysis calculating;
Judge whether client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine;
If client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine, according to setting The supply volume of radius and/or advertisement machine is launched, calculates and obtains the advertisement putting region of advertisement to be put;
According to the advertisement putting region being calculated, the advertisement machine in the advertisement putting region is chosen;
Wherein, if judging the client while being provided with the supply volume for launching radius and advertisement machine of advertisement machine, Then according to launch radius as preferential or using supply volume as preferentially, to choose corresponding advertisement machine.
Preferably, the characteristic information that the basis receives, analysis calculate to be put wide corresponding to the client The advertisement putting region of announcement, and according to the advertisement putting region being calculated, choose needed for the advertisement putting request Advertisement machine, including:
According to the positional information in the characteristic information received, identify the client in different location triggereds Corresponding advertisement putting request, and be more than or wait in the corresponding position spacing of the advertisement putting request of preset duration internal trigger In default spacing, then the decision rule in region is launched according to default multiple spot, carries out analysis calculating;
Judge whether client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine;
If client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine, based on described in setting The supply volume of radius and/or advertisement machine, and the movable information in the characteristic information are launched, calculates and obtains to be put The advertisement putting region of advertisement;
According to the advertisement putting region being calculated, the advertisement machine in the advertisement putting region is chosen;
Wherein, if judging the client while being provided with the supply volume for launching radius and advertisement machine of advertisement machine, Then according to launch radius as preferential or using supply volume as preferentially, to choose corresponding advertisement machine.
Present invention also offers a kind of system for remotely launching advertisement for advertisement machine, the system includes server and advertisement Machine;The advertisement machine includes:
Identification module, for long-range finger of the reception server according to transmitted by the individual information of each advertisement machine of record Order, and identify the teleinstruction;Wherein, the individual information of the advertisement machine includes:The network address of advertisement machine and geographical position Put;
Execution module, it is used for:
If the identification module identifies that the teleinstruction launches instruction for Remote Advertisement, the Remote Advertisement is parsed Instruction is launched, updates advertisement broadcast information, plays the multimedia file launched instruction with the Remote Advertisement and matched;
If the identification module identifies that the teleinstruction is remote control commands, parse the remote control and refer to Order, perform the Action Events of the remote control commands mapping;
Reporting module, for according to predetermined period, the execution journal corresponding to self-operating state to be sent to server, The execution journal is based on for server, and remote monitoring is carried out to the advertisement machine.
Preferably, the server includes:
Statistical module, pushed to for crowd's information of real-time statistics predeterminable area, and by crowd's information of statistics Client, the crowd's information sent for client according to server judge whether corresponding wide in predeterminable area dispensing Accuse;
Putting module, for being asked when server receives the advertisement putting that client sent according to crowd's information When, corresponding client is selected according to preset rules, and in the advertisement machine that advertisement putting request is pointed to, launch what is selected Advertising message corresponding to client.
Preferably, the server also includes:
Acquisition module, for receiving the advertisement putting request of client triggering, obtain the current feature letter of the client Breath;The characteristic information includes:The current positional information of client and movable information;
Computing module, for calculating to be put corresponding to the client according to the characteristic information received, analysis The advertisement putting region of advertisement, and according to the advertisement putting region being calculated, choose needed for the advertisement putting request Advertisement machine;
Putting module, for the advertisement machine based on acquisition, launch advertising message corresponding to the client.
Preferably, the computing module is used for:
According to the positional information in the characteristic information received, identify that the client is only touched in preset duration Advertisement putting request is sent out, or:The client is in the corresponding position of the advertisement putting request of preset duration internal trigger Default spacing is smaller than, then the decision rule in region is launched according to default single-point, carries out analysis calculating;
Judge whether client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine;
If client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine, according to setting The supply volume of radius and/or advertisement machine is launched, calculates and obtains the advertisement putting region of advertisement to be put;
According to the advertisement putting region being calculated, the advertisement machine in the advertisement putting region is chosen;
Wherein, if judging the client while being provided with the supply volume for launching radius and advertisement machine of advertisement machine, Then according to launch radius as preferential or using supply volume as preferentially, to choose corresponding advertisement machine.
Preferably, the computing module is used for:
According to the positional information in the characteristic information received, identify the client in different location triggereds Corresponding advertisement putting request, and be more than or wait in the corresponding position spacing of the advertisement putting request of preset duration internal trigger In default spacing, then the decision rule in region is launched according to default multiple spot, carries out analysis calculating;
Judge whether client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine;
If client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine, based on described in setting The supply volume of radius and/or advertisement machine, and the movable information in the characteristic information are launched, calculates and obtains to be put The advertisement putting region of advertisement;
According to the advertisement putting region being calculated, the advertisement machine in the advertisement putting region is chosen;
Wherein, if judging the client while being provided with the supply volume for launching radius and advertisement machine of advertisement machine, Then according to launch radius as preferential or using supply volume as preferentially, to choose corresponding advertisement machine.
The method and system that the present invention remotely launches advertisement for advertisement machine can reach following beneficial effect:
By teleinstruction of the advertisement machine the reception server according to transmitted by the individual information of each advertisement machine of record, and Identify the teleinstruction;Wherein, the individual information of the advertisement machine includes:The network address of advertisement machine and geographical position;If Advertisement machine identifies that the teleinstruction launches instruction for Remote Advertisement, then parses the Remote Advertisement and launch instruction, renewal is wide Broadcast information is accused, plays the multimedia file launched instruction with the Remote Advertisement and matched;If advertisement machine identifies described remote Cheng Zhiling is remote control commands, then parses the remote control commands, performs the operation thing of the remote control commands mapping Part;Execution journal corresponding to self-operating state is sent to server, is based on for server according to predetermined period by advertisement machine The execution journal carries out remote monitoring to the advertisement machine;With in time, efficiently and conveniently progress Remote Advertisement dispensing has Beneficial effect, improve the intelligent and convenience of Remote Advertisement dispensing.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write Pointed content is realized and obtained in book, claims and accompanying drawing.
Below by drawings and examples, technical scheme is described further.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is a kind of schematic flow sheet of embodiment of method that the present invention remotely launches advertisement for advertisement machine;
Fig. 2 is the schematic flow sheet for the method another embodiment that the present invention remotely launches advertisement for advertisement machine;
Fig. 3 is the schematic flow sheet that the present invention remotely launches another embodiment of the method for advertisement for advertisement machine;
Fig. 4 a are the schematic diagram that advertisement putting region is determined according to dispensing radius;
Fig. 4 b are the schematic diagram that advertisement putting region is determined according to dispensing advertisement machine quantity;
Fig. 5 a are the schematic diagram that advertisement putting region is determined according to dispensing radius;
Fig. 5 b are the schematic diagram that advertisement putting region is determined according to dispensing advertisement machine quantity;
Fig. 6 is a kind of structured flowchart of embodiment of system that the present invention remotely launches advertisement for advertisement machine;
Fig. 7 is that server 100 is a kind of in the system of the invention that advertisement is remotely launched for advertisement machine in embodiment described in Fig. 6 The structured flowchart of embodiment;
Fig. 8 is that server 100 is another in the system of the invention that advertisement is remotely launched for advertisement machine in embodiment described in Fig. 6 The structured flowchart of kind embodiment.
Embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein preferred real Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Remotely launch the method and system of advertisement the embodiments of the invention provide a kind of for advertisement machine, it is intended to reach in time, Efficiently and conveniently carry out the purpose of Remote Advertisement dispensing.Fig. 1 is refer to, Fig. 1 is that the present invention remotely launches advertisement for advertisement machine A kind of schematic flow sheet of embodiment of method;As shown in figure 1, the embodiment of the present invention is the method that advertisement machine remotely launches advertisement It may be implemented as the step S11-S14 of description:
Step S11, long-range finger of the advertisement machine the reception server according to transmitted by the individual information of each advertisement machine of record Order, and identify the teleinstruction;Wherein, the individual information of the advertisement machine includes:The network address of advertisement machine and geographical position Put;
If step S12, advertisement machine identifies that the teleinstruction launches instruction for Remote Advertisement, parse described long-range wide Accuse and launch instruction, update advertisement broadcast information, play the multimedia file launched instruction with the Remote Advertisement and matched;
If step S13, advertisement machine identifies that the teleinstruction is remote control commands, parse the remote control and refer to Order, perform the Action Events of the remote control commands mapping;
Step S14, advertisement machine sends the execution journal corresponding to self-operating state to service according to predetermined period Device, it is based on the execution journal for server and remote monitoring is carried out to the advertisement machine.
In the embodiment of the present invention, the individual character of each advertisement machine in the server record server controls extent of competence Information;Wherein, the individual information of advertisement machine includes but is not limited to:Network address, geographical position, unique mark corresponding to advertisement machine Code etc..Server sends Remote Advertisement to advertisement machine and launches instruction, and advertisement machine parses the Remote Advertisement and launches instruction, and renewal is wide Broadcast information is accused, plays the multimedia file launched instruction with the Remote Advertisement and matched.Server sends remote to advertisement machine Process control instructs, and advertisement machine parses the remote control commands, performs the Action Events of the remote control commands mapping;Example Such as, server refers to sending the remote control that stops playing positioned at advertisement machine corresponding to certain cell certain unit No.1 escalator Order, then advertisement machine parses the remote control commands, identifies that the remote control commands that server is sent are current wide to stop playing Accuse, then the advertisement machine performs the Action Events for stopping playing Current ad.
Carry out remote monitoring to advertisement machine for the ease of server, advertisement machine according to predetermined period such as one hour, incite somebody to action from Execution journal corresponding to body running status is sent to server, consequently, it is possible to server and can be corresponding according to each advertisement machine Execution journal to monitor the running status of advertisement machine in time, and in advertisement machine running status exception, take in time corresponding to Measure.
The embodiment of the present invention is the method that advertisement machine remotely launches advertisement, by advertisement machine the reception server according to record Teleinstruction transmitted by the individual information of each advertisement machine, and identify the teleinstruction;Wherein, the individual character of the advertisement machine Information includes:The network address of advertisement machine and geographical position;If advertisement machine identifies that the teleinstruction is launched for Remote Advertisement Instruction, then parse the Remote Advertisement and launch instruction, update advertisement broadcast information, play and launch instruction phase with the Remote Advertisement The multimedia file of matching;If advertisement machine identifies that the teleinstruction is remote control commands, the remote control is parsed Instruction, perform the Action Events of the remote control commands mapping;Advertisement machine is right by self-operating state institute according to predetermined period The execution journal answered is sent to server, and be based on the execution journal for server carries out remote monitoring to the advertisement machine;Tool There is the beneficial effect in time, efficiently and conveniently carrying out Remote Advertisement dispensing, improve the intelligent and convenient of Remote Advertisement dispensing Property.
Based on the description of embodiment described in Fig. 1, Fig. 2 is refer to, Fig. 2 is the side that the present invention remotely launches advertisement for advertisement machine The schematic flow sheet of method another embodiment;As shown in Fig. 2 the method that the present invention remotely launches advertisement for advertisement machine can be with It is embodied as steps as described below S21-S22:
Step S21, crowd's information of server real-time statistics predeterminable area, and crowd's information of statistics is pushed to Client, the crowd's information sent for client according to server judge whether corresponding wide in predeterminable area dispensing Accuse;
In the embodiment of the present invention, described client is in actual applications, it can be understood as:Advertisement putting businessman is made Application APP, such as, advertisement putting businessman installed on its own used intelligent terminal corresponding to apply journey Sequence, based on the application program, advertisement putting operation requests corresponding to triggering.Above-mentioned described intelligent terminal includes but unlimited In:Smart mobile phone, tablet personal computer, notebook computer, personal desktop computer etc..In actual applications, the table of above-mentioned intelligent terminal Existing form is intelligent mobile terminal such as mobile phone, tablet personal computer etc., and its operation will be more convenient.
In the embodiment of the present invention, crowd's information in server real-time statistics predeterminable area, such as the real-time statistics city In crowd's information corresponding to each place, for example, crowd's quantity, population ages' section, crowd's sex, movement of population amount, crowd are come This purpose etc.;Server is by above-mentioned crowd's information real time propelling movement of statistics to client.Client is according to the upper of server push State crowd's information, you can real-time crowd's information in each place in the city is obtained, consequently, it is possible to just can decide whether in real time Advertisement is launched in place;If client needs to launch advertisement in corresponding region, user end to server sends corresponding Advertisement putting request.
Step S22, when server receives the advertisement putting request that client is sent according to crowd's information, according to Preset rules select corresponding client, and in the advertisement machine that advertisement putting request is pointed to, launch selected client Corresponding advertising message.
When server receives the advertisement putting request of client transmission, because advertisement machine is possible to playing in itself Corresponding advertising message, therefore, the server ad content to be played by parsing above-mentioned advertisement putting acquisition request, it will wait to broadcast The ad content put according to preset rules, enter row information and compare by the advertising message with playing;Or when server receives During the advertisement putting request that multiple client is sent for the same advertisement machine of the same area simultaneously, according to rule, will it broadcast The advertising message put is compared with ad content to be played corresponding to the client of triggering advertisement putting request, so as to pick out The corresponding client of advertisement putting request is triggered, and in the advertisement machine that advertisement putting request is pointed to, launches what is selected Advertising message corresponding to above-mentioned client.
In specific application scenarios, it is contemplated that the real-time and commerciality of advertisement putting, server can be by bidding Mode select to launch the advertisement of which businessman on earth at the moment, that is, select the advertisement of the corresponding triggering of which client.
The method that the embodiment of the present invention remotely launches advertisement for advertisement machine passes through the people of server real-time statistics predeterminable area Group's information, and crowd's information of statistics is pushed into client, the crowd sent for client according to server believes Breath judges whether to launch corresponding advertisement in the predeterminable area;Sent out when server receives client according to crowd's information During the advertisement putting request sent, corresponding client, and the advertisement pointed in advertisement putting request are selected according to preset rules On machine, advertising message corresponding to selected client is launched;Improve the real-time and specific aim of Remote Advertisement dispensing.
Based on the description of embodiment described in Fig. 1, Fig. 2, Fig. 3 is refer to, Fig. 3 is that the present invention remotely launches advertisement for advertisement machine Method another embodiment schematic flow sheet;As shown in figure 3, the present invention remotely launches the method for advertisement also for advertisement machine It may be implemented as the step S31-S33 of description:
Step S31, server receives the advertisement putting request of client triggering, obtains the current feature letter of the client Breath;The characteristic information includes:The current positional information of client and movable information;
In the embodiment of the present invention, the advertisement putting request of server real-time reception client triggering, client triggering is obtained The current corresponding characteristic information of the advertisement putting request, such as, current location information, motion letter corresponding to the client Exclusive identification code of Cooperative Advertising business etc. corresponding to breath and client.Wherein, the current positional information of client is included but not It is limited to:The current position coordinates of client, the current movable information of client include but is not limited to:The current operation speed of client Degree and traffic direction.In the application scenarios of reality, the exclusive identification code of Cooperative Advertising business corresponding to client includes but unlimited In:Cooperative Advertising business ID, Cooperative Advertising business's identity code, pass through above-mentioned Cooperative Advertising business ID and/or Cooperative Advertising business's equipment Identification code can be inquired easily with the past cooperation information of Cooperative Advertising business, advertisement putting price etc..
Step S32, according to the characteristic information received, analysis calculates advertisement to be put corresponding to the client Advertisement putting region, and according to the advertisement putting region being calculated, choose the advertisement needed for the advertisement putting request Machine;
Step S33, the advertisement machine based on acquisition, launches advertising message corresponding to the client.
Server is according to the characteristic information of the client received, the advertisement to be put corresponding to the analysis calculating client Advertisement putting region;When specific analysis calculates, server can be according to the advertisement putting request pair that client is triggered The positional information and movable information answered, to select to launch the judgement rule in regional determination rule or multiple spot dispensing region using single-point Then, analysis calculating is carried out to advertisement advertisement putting region to be put;And then according to the advertisement putting region being calculated, choose Corresponding advertisement machine, mapped advertising message is asked so as in the advertisement machine of selection, launch the advertisement putting.
In a specific application scenarios, for example, certain Cooperative Advertising business Zhang San drives by Beijing International Hotel, find to work as There are a lot of foreign friends preceding Beijing International Hotel, and Zhang San thinks that current Beijing International Hotel is particularly suitable for launching the wide of oneself Accuse, then Zhang San can press the corresponding operational controls of the request of advertisement putting in client in time, such as installed on mobile phone should With some button corresponding to program, now, the location of time that button is pressed by mobile phone and Zhang San, Zhang San are current Speed, travel direction are sent to the server of advertising company.Because Zhang San is driving, when he has found that Beijing International Hotel is current When having a lot of foreign friends and pressing a button on mobile phone, possible Zhang San has driven to have exceeded Beijing International Hotel Position, in a preferred embodiment of the invention, in order to more easily carry out the operation of advertisement putting, system only needs user Press some button on mobile phone, therefore, server need according to those foregoing information (such as the location of Zhang San, The current speed of Zhang San, travel direction) come calculate Zhang San want launch advertisement advertisement machine position range.Server is according to upper These information are stated, Zhang San is extrapolated and wants to launch the position range of the advertisement machine of advertisement, then launch and open in these advertisement machines Three advertisement.This mode is businessman is very convenient, intelligent, selection advertisement machine provides a kind of means in time.
The decision rule in region is launched for single-point, in an of the invention preferred embodiment, server is according to receiving The characteristic information, analysis calculates the advertisement putting region of advertisement to be put corresponding to the client, and according to calculating The advertisement putting region arrived, the advertisement machine needed for the advertisement putting request is chosen, including:
According to the positional information in the characteristic information received, identify that the client is only touched in preset duration Advertisement putting request is sent out, or:The client is in the corresponding position of the advertisement putting request of preset duration internal trigger Default spacing is smaller than, then the decision rule in region is launched according to default single-point, carries out analysis calculating;
Judge whether client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine;
If client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine, according to setting The supply volume of radius and/or advertisement machine is launched, calculates and obtains the advertisement putting region of advertisement to be put;
According to the advertisement putting region being calculated, the advertisement machine in the advertisement putting region is chosen;
Wherein, if judging the client while being provided with the supply volume for launching radius and advertisement machine of advertisement machine, Then according to launch radius as preferential or using supply volume as preferentially, to choose corresponding advertisement machine.
Such as if the client is provided with the dispensing radius of advertisement machine, using the initial position of the client as circle Point, the radius using the dispensing radius of setting as circle, will obtain the area of a circle as advertisement putting corresponding to the client Region;If the client is not provided with the dispensing radius of advertisement machine, using the initial position of the client as round dot, with pre- If launching radius of the radius as circle, the area of a circle will be obtained as advertisement putting region corresponding to advertisement machine;According to obtained institute Advertisement putting region is stated, judges whether the client is provided with the quantity of advertisement machine;If the client is not provided with advertisement The quantity of machine, the then advertisement machine directly using the workable advertisement machine in the advertisement putting region as advertisement to be put;If The client is provided with the quantity of advertisement machine, then obtains the workable advertisement machine quantity in the advertisement putting region;Sentence Whether the workable advertisement machine quantity broken in the advertisement putting region is less than the quantity for the advertisement machine that the client is set; If workable advertisement machine quantity is more than or equal to the advertisement machine quantity set, according to the quantity of the advertisement machine of setting, directly Connect the advertisement machine that respective amount is selected out of described advertisement putting region;If workable advertisement machine quantity is less than the wide of setting Announcement machine quantity, then with reference to the advertisement putting region obtained, according to the quantity of the advertisement machine of setting, further expand and again Determine advertisement putting region.
In a specific application scenarios, when Cooperative Advertising business is that client simply sends a position letter within the T moment Breath, i.e., initial position is that A coordinates are (xA,yA), or front and rear position twice is smaller than default spacing drWhen, it can unify to sum up For single locus judge situation, then now server judge selection advertisement machine scope for:With O point coordinates (xO,yO) it is the center of circle, Wherein, 0 point coordinates (xO,yO) be:
If client, which is not set, launches radius r*, then the dispensing radius of Server Default is r0, i.e. r=r0, ensure service Device is using O as center of circle r0For radius, surface areaAt least an advertisement machine can work in region.Such as Fig. 4 a, 4b institute Show, advertising area judges schematic diagram when being launched for single-point, and wherein Fig. 4 a are to determine advertisement putting region, Fig. 4 b according to dispensing radius To determine advertisement putting region according to dispensing advertisement machine quantity.
The decision rule in region is launched for multiple spot, in an of the invention preferred embodiment, server is according to receiving The characteristic information, analysis calculates the advertisement putting region of advertisement to be put corresponding to the client, and according to calculating The advertisement putting region arrived, the advertisement machine needed for the advertisement putting request is chosen, including:
According to the positional information in the characteristic information received, identify the client in different location triggereds Corresponding advertisement putting request, and be more than or wait in the corresponding position spacing of the advertisement putting request of preset duration internal trigger In default spacing, then the decision rule in region is launched according to default multiple spot, carries out analysis calculating;
Judge whether client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine;
If client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine, based on described in setting The supply volume of radius and/or advertisement machine, and the movable information in the characteristic information are launched, calculates and obtains to be put The advertisement putting region of advertisement;
According to the advertisement putting region being calculated, the advertisement machine in the advertisement putting region is chosen;
Wherein, if judging the client while being provided with the supply volume for launching radius and advertisement machine of advertisement machine, Then according to launch radius as preferential or using supply volume as preferentially, to choose corresponding advertisement machine.
In a specific application scenarios, when client is in diverse location, press when launching ad-request button, and it is front and rear Spacing between 2 points is more than pre-determined distance drWhen, it is now multiple spot advertisement putting problem.Assuming that client is front and rear in 2 points of AB Between movement, initial moving direction is θA, the moving direction detected next time is θB, and A point coordinates is (xA,yA), B points are sat It is designated as (xB,yB), so as to obtain now, it is (x that advertisement scope center of circle O coordinates are launched in selectionO, yO) be:
System default launches radius r:
If when client is moved in one direction, now problem will be reduced to θAB=0;
Now, it is (x that advertisement scope center of circle O coordinates are launched in selectionO, yO) be:
System default launches radius r:
R=[(xB-xA)2+(yB-yA)2]1/2
As shown in Fig. 5 a, 5b, advertising area judges schematic diagram when being launched for multiple spot, and wherein Fig. 5 a are true according to radius is launched Determine advertisement putting region, Fig. 5 b are to determine advertisement putting region according to dispensing advertisement machine quantity.
In specific usage scenario, the determination that scope is launched for single-point is exemplified below.
For example, single-point dispensing scope is defined as:System tolerance distance is 100 meters.For example Zhang San judges in A points Surrounding enviroment and flow of the people are especially suitable for product orientation, just open FTP client FTP and press advertisement putting button, now system sense It is (x to know coordinateA,yA), it is 5km that Zhang San sets selection advertisement putting scope in FTP client FTP, and server system is joined accordingly Number settings draw the line for:Using A as the center of circle, radius for 5km circle as advertisement putting region, now in the range of advertisement machine quantity For 5, Zhang San is satisfied with to quotation, then presses determination jettisonable button, completes launch process.
In specific usage scenario, the determination that scope is launched for multiple spot is exemplified below.
For example, multiple spot dispensing scope is defined as:System tolerance distance is 100 meters.For example Zhang San drives in Beijing International Hotel is kept straight on road, it is found that currently there are the target customers of a lot of foreign friends, exactly Products in Beijing International Hotel, Then open FTP client FTP and press determination jettisonable button, after 1km is outputed (>100m), Zhang San presses the determination on mobile phone again Button is launched, and it is 5km to set dispensing scope, it is 20 to launch advertisement machine quantity, and to ensure to launch effect, Zhang San sets advertisement The quantity of machine is as priority principle.So, server system is according to the coordinate and vehicle traveling direction of front and rear 2 positions, really Surely the home position coordinate of scope is launched, and determines advertisement putting region by scope of 5km accordingly.But server system is found, Only have 16 advertisement machines in the range of now, and be unsatisfactory for the dispensing demand of Zhang San, then now, server system will be enlarged by launching half Footpath, untill meeting to launch advertisement machine quantity.Zhang San is satisfied with to quotation, then presses determination jettisonable button, and completion was launched Journey.
The embodiment of the present invention is the method that advertisement machine remotely launches advertisement, and the advertisement of client triggering is received by server Request is launched, obtains the current characteristic information of the client;The characteristic information includes:The current positional information of client and Movable information;According to the characteristic information received, the advertisement that analysis calculates advertisement to be put corresponding to the client is thrown Region is put, and according to the advertisement putting region being calculated, chooses the advertisement machine needed for the advertisement putting request;It is based on The advertisement machine obtained, launches advertising message corresponding to the client;So that after server determines to launch region, with circle Screened on the basis of heart position coordinates, to the advertisement machine quantity in region, increase or reduce the quantity for the advertisement machine launched, With the beneficial effect for more precisely launching advertisement, dispensing cost is effectively controlled, improves advertisement delivery effect.
Based in embodiment described in Fig. 1, Fig. 2, Fig. 3, Fig. 4 a, Fig. 4 b, Fig. 5 a, Fig. 5 b, advertisement is remotely launched for advertisement machine Method description, present invention also offers a kind of system for remotely launching advertisement for advertisement machine;Fig. 6 is refer to, Fig. 6 is this hair A kind of bright structured flowchart of embodiment of system that advertisement is remotely launched for advertisement machine;As shown in fig. 6, the present invention is remote for advertisement machine The system that journey launches advertisement includes server 100 and advertisement machine 200;Wherein, the advertisement machine 200 includes:Identification module 210, Execution module 220 and reporting module 230;
The identification module 210, for the reception server according to transmitted by the individual information of each advertisement machine of record Teleinstruction, and identify the teleinstruction;Wherein, the individual information of the advertisement machine includes:The network address of advertisement machine and Geographical position;
The execution module 220, is used for:
If the identification module 210 identifies that the teleinstruction launches instruction for Remote Advertisement, parse described long-range Advertisement putting instructs, and updates advertisement broadcast information, plays the multimedia file launched instruction with the Remote Advertisement and matched;
If the identification module 210 identifies that the teleinstruction is remote control commands, the remote control is parsed Instruction, perform the Action Events of the remote control commands mapping;
The reporting module 230, for according to predetermined period, by the execution journal corresponding to self-operating state send to Server, it is based on the execution journal for server and remote monitoring is carried out to the advertisement machine.
In a preferred embodiment of the invention, Fig. 7 is refer to, Fig. 7 is that the present invention remotely launches advertisement for advertisement machine In system in embodiment described in Fig. 6, a kind of structured flowchart of 100 embodiment of server;As shown in fig. 7, the server 100 Including:
Statistical module 110, pushed for crowd's information of real-time statistics predeterminable area, and by crowd's information of statistics To client, the crowd's information sent for client according to server judges whether to launch accordingly in the predeterminable area Advertisement;
Putting module 120, for when server receives the advertisement putting that client sent according to crowd's information please When asking, corresponding client is selected according to preset rules, and in the advertisement machine that advertisement putting request is pointed to, dispensing is selected Client corresponding to advertising message.
In a preferred embodiment of the invention, Fig. 8 is refer to, Fig. 8 is that the present invention remotely launches advertisement for advertisement machine In system in embodiment described in Fig. 6, the structured flowchart of the another embodiment of server 100;As shown in figure 8, the server 100 include:
Acquisition module 130, for receiving the advertisement putting request of client triggering, obtain the current feature of the client Information;The characteristic information includes:The current positional information of client and movable information;
Computing module 140, for according to the characteristic information received, analyzing to calculate and waiting to throw corresponding to the client The advertisement putting region of advertisement is put, and according to the advertisement putting region being calculated, chooses the advertisement putting request institute The advertisement machine needed;
Putting module 150, for the advertisement machine based on acquisition, launch advertising message corresponding to the client.
In a preferred embodiment of the invention, the computing module 140 is used for:
According to the positional information in the characteristic information received, identify that the client is only touched in preset duration Advertisement putting request is sent out, or:The client is in the corresponding position of the advertisement putting request of preset duration internal trigger Default spacing is smaller than, then the decision rule in region is launched according to default single-point, carries out analysis calculating;
Judge whether client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine;
If client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine, according to setting The supply volume of radius and/or advertisement machine is launched, calculates and obtains the advertisement putting region of advertisement to be put;
According to the advertisement putting region being calculated, the advertisement machine in the advertisement putting region is chosen;
Wherein, if judging the client while being provided with the supply volume for launching radius and advertisement machine of advertisement machine, Then according to launch radius as preferential or using supply volume as preferentially, to choose corresponding advertisement machine.
In a preferred embodiment of the invention, the computing module 140 is used for:
According to the positional information in the characteristic information received, identify the client in different location triggereds Corresponding advertisement putting request, and be more than or wait in the corresponding position spacing of the advertisement putting request of preset duration internal trigger In default spacing, then the decision rule in region is launched according to default multiple spot, carries out analysis calculating;
Judge whether client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine;
If client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine, based on described in setting The supply volume of radius and/or advertisement machine, and the movable information in the characteristic information are launched, calculates and obtains to be put The advertisement putting region of advertisement;
According to the advertisement putting region being calculated, the advertisement machine in the advertisement putting region is chosen;
Wherein, if judging the client while being provided with the supply volume for launching radius and advertisement machine of advertisement machine, Then according to launch radius as preferential or using supply volume as preferentially, to choose corresponding advertisement machine.
The embodiment of the present invention is the system that advertisement machine remotely launches advertisement, by advertisement machine the reception server according to record Teleinstruction transmitted by the individual information of each advertisement machine, and identify the teleinstruction;Wherein, the individual character of the advertisement machine Information includes:The network address of advertisement machine and geographical position;If advertisement machine identifies that the teleinstruction is launched for Remote Advertisement Instruction, then parse the Remote Advertisement and launch instruction, update advertisement broadcast information, play and launch instruction phase with the Remote Advertisement The multimedia file of matching;If advertisement machine identifies that the teleinstruction is remote control commands, the remote control is parsed Instruction, perform the Action Events of the remote control commands mapping;Advertisement machine is right by self-operating state institute according to predetermined period The execution journal answered is sent to server, and be based on the execution journal for server carries out remote monitoring to the advertisement machine;Tool There is the beneficial effect in time, efficiently and conveniently carrying out Remote Advertisement dispensing, improve the intelligent and convenient of Remote Advertisement dispensing Property.Further, the advertisement putting that system can trigger according to client ask in time, efficiently launch advertisement, improve wide Accuse high efficiency, real-time and the specific aim launched.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more The shape for the computer program product that usable storage medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.) Formula.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technologies Within, then the present invention is also intended to comprising including these changes and modification.

Claims (6)

  1. A kind of 1. method for remotely launching advertisement for advertisement machine, it is characterised in that methods described includes:
    Teleinstruction of the advertisement machine the reception server according to transmitted by the individual information of each advertisement machine of record, and described in identification Teleinstruction;Wherein, the individual information of the advertisement machine includes:The network address of advertisement machine and geographical position;
    If advertisement machine identifies that the teleinstruction launches instruction for Remote Advertisement, parse the Remote Advertisement and launch instruction, Advertisement broadcast information is updated, plays the multimedia file launched instruction with the Remote Advertisement and matched;
    If advertisement machine identifies that the teleinstruction is remote control commands, the remote control commands are parsed, described in execution The Action Events of remote control commands mapping;
    Advertisement machine sends the execution journal corresponding to self-operating state to server, for server base according to predetermined period Remote monitoring is carried out to the advertisement machine in the execution journal;
    Server receives the advertisement putting request of client triggering, obtains the current characteristic information of the client;The feature Information includes:The current positional information of client and movable information;
    According to the characteristic information received, analysis calculates the advertisement putting area of advertisement to be put corresponding to the client Domain, and according to the advertisement putting region being calculated, choose the advertisement machine needed for the advertisement putting request;The basis The characteristic information received, the advertisement putting region of advertisement to be put corresponding to the analysis calculating client, and according to The advertisement putting region being calculated, the advertisement machine needed for the advertisement putting request is chosen, including:According to what is received Positional information in the characteristic information, identify that the client only triggers advertisement putting request in preset duration, Or:The client is smaller than default spacing in the corresponding position of the advertisement putting request of preset duration internal trigger, then The decision rule in region is launched according to default single-point, carries out analysis calculating;Judge whether client is provided with the dispensing of advertisement machine The supply volume of radius and/or advertisement machine;If client is provided with the dispensing radius of advertisement machine and/or the dispensing number of advertisement machine Amount, then according to the dispensing radius of setting and/or the supply volume of advertisement machine, the advertisement for calculating and obtaining advertisement to be put is thrown Put region;According to the advertisement putting region being calculated, the advertisement machine in the advertisement putting region is chosen;Wherein, if Judge the client while there is provided the supply volume for launching radius and advertisement machine of advertisement machine, then according to launch radius As it is preferential or using supply volume as preferentially, to choose corresponding advertisement machine;
    The advertisement machine based on acquisition, launches advertising message corresponding to the client.
  2. 2. the method as described in claim 1, it is characterised in that methods described also includes:
    Crowd's information of server real-time statistics predeterminable area, and crowd's information of statistics is pushed into client, for visitor Crowd's information that family end is sent according to server judges whether to launch corresponding advertisement in the predeterminable area;
    When server receives the advertisement putting request that client is sent according to crowd's information, selected according to preset rules Corresponding client, and in the advertisement machine that advertisement putting request is pointed to, launch advertisement letter corresponding to selected client Breath.
  3. 3. the method as described in claim 1, it is characterised in that the characteristic information that the basis receives, analysis calculate The advertisement putting region of advertisement to be put corresponding to the client, and according to the advertisement putting region being calculated, choosing The advertisement machine needed for the advertisement putting request is taken, including:
    According to the positional information in the characteristic information received, identify that the client is corresponding in different location triggereds Advertisement putting request, and be more than or equal in the corresponding position spacing of the advertisement putting request of preset duration internal trigger pre- If spacing, then the decision rule in region is launched according to default multiple spot, carries out analysis calculating;
    Judge whether client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine;
    If client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine, the dispensing based on setting The supply volume of radius and/or advertisement machine, and the movable information in the characteristic information, calculate and obtain advertisement to be put Advertisement putting region;
    According to the advertisement putting region being calculated, the advertisement machine in the advertisement putting region is chosen;
    Wherein, if judging the client while being provided with the supply volume for launching radius and advertisement machine of advertisement machine, root Launch according to this radius as it is preferential or using supply volume as preferentially, to choose corresponding advertisement machine.
  4. 4. a kind of system for remotely launching advertisement for advertisement machine, the system include server and advertisement machine;Characterized in that, institute Stating advertisement machine includes:
    Identification module, for teleinstruction of the reception server according to transmitted by the individual information of each advertisement machine of record, and Identify the teleinstruction;Wherein, the individual information of the advertisement machine includes:The network address of advertisement machine and geographical position;
    Execution module, it is used for:
    If the identification module identifies that the teleinstruction launches instruction for Remote Advertisement, parse the Remote Advertisement and launch Instruction, advertisement broadcast information is updated, play the multimedia file launched instruction with the Remote Advertisement and matched;
    If the identification module identifies that the teleinstruction is remote control commands, the remote control commands are parsed, are held The Action Events of the row remote control commands mapping;
    Reporting module, for according to predetermined period, the execution journal corresponding to self-operating state being sent to server, for clothes Business device is based on the execution journal and carries out remote monitoring to the advertisement machine;
    Acquisition module, for receiving the advertisement putting request of client triggering, obtain the current characteristic information of the client;Institute Stating characteristic information includes:The current positional information of client and movable information;
    Computing module, for calculating advertisement to be put corresponding to the client according to the characteristic information received, analysis Advertisement putting region, and according to the advertisement putting region being calculated, choose wide needed for the advertisement putting request Announcement machine;The computing module is used for:According to the positional information in the characteristic information received, identify that the client exists Advertisement putting request is only triggered in preset duration, or:The client please in the advertisement putting of preset duration internal trigger Ask corresponding position to be smaller than default spacing, then the decision rule in region is launched according to default single-point, carries out analysis calculating; Judge whether client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine;If client is provided with advertisement The supply volume for launching radius and/or advertisement machine of machine, then according to the dispensing radius of setting and/or the dispensing number of advertisement machine Amount, calculates and obtains the advertisement putting region of advertisement to be put;According to the advertisement putting region being calculated, described in selection Advertisement machine in advertisement putting region;Wherein, if judging the client while there is provided the dispensing radius of advertisement machine and extensively The supply volume of announcement machine, then according to using launch radius as it is preferential or using supply volume as preferential, come choose it is corresponding extensively Announcement machine;
    Putting module, for the advertisement machine based on acquisition, launch advertising message corresponding to the client.
  5. 5. system as claimed in claim 4, it is characterised in that the server includes:
    Statistical module, client is pushed to for crowd's information of real-time statistics predeterminable area, and by crowd's information of statistics End, the crowd's information sent for client according to server judge whether to launch corresponding advertisement in the predeterminable area;
    Putting module, for when server receives the advertisement putting request that client is sent according to crowd's information, pressing Corresponding client is selected according to preset rules, and in the advertisement machine that advertisement putting request is pointed to, launches selected client Advertising message corresponding to end.
  6. 6. system as claimed in claim 4, it is characterised in that the computing module is used for:
    According to the positional information in the characteristic information received, identify that the client is corresponding in different location triggereds Advertisement putting request, and be more than or equal in the corresponding position spacing of the advertisement putting request of preset duration internal trigger pre- If spacing, then the decision rule in region is launched according to default multiple spot, carries out analysis calculating;
    Judge whether client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine;
    If client is provided with the supply volume for launching radius and/or advertisement machine of advertisement machine, the dispensing based on setting The supply volume of radius and/or advertisement machine, and the movable information in the characteristic information, calculate and obtain advertisement to be put Advertisement putting region;
    According to the advertisement putting region being calculated, the advertisement machine in the advertisement putting region is chosen;
    Wherein, if judging the client while being provided with the supply volume for launching radius and advertisement machine of advertisement machine, root Launch according to this radius as it is preferential or using supply volume as preferentially, to choose corresponding advertisement machine.
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