CN101499156A - Control method and device for publishing advertisements based on multi-advertisement information publishing device - Google Patents
Control method and device for publishing advertisements based on multi-advertisement information publishing device Download PDFInfo
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Abstract
The invention provides a control method for releasing advertisement information based on a plurality of advertisement information releasing devices, which comprises the following steps: a. receiving request information for requesting an advertisement from a user terminal; b. selecting a most suitable advertisement information issuing device from the plurality of advertisement information issuing devices according to the request information; c. and forwarding the request information to the most appropriate advertisement information issuing device. The control device is used for controlling the plurality of advertisement information releasing devices to cooperatively release the advertisement information in the advertisement releasing control system and comprises a first receiving device, a first selecting device and a forwarding device. Also provides an advertisement release control system comprising the control device. Through the coordination of the plurality of advertisement publishing devices, the advertisement information devices can be selected nearby according to the region where the audience is located to publish the advertisements, so that the speed of advertisement service can be improved, the experience of a user is improved, the method is suitable for the requirement of a large-scale customer, and meanwhile, the service quality of an advertisement service provider is improved.
Description
Technical field
The present invention relates to advertising message issue control system, particularly, relate in distributed advertising message issue control system and come from a plurality of advertising message distributing devices, to determine that according to information such as user terminal positions an only advertising message distributing device comes the control method and the control corresponding device of process user terminal request.
Background technology
Fast development along with computer networking technology and wireless interconnected network technology, (following general designation: the information network) is more and more abundanter for internet and/or wireless Internet, and the number of users by various user terminal online increases severely, the prospect of network economy is also more and more approved by people, especially wireless Internet.Enterprise, various group begin to utilize this instrument of network to come to be oneself service, come influence power by network raising self, perhaps directly utilize network to create commercial value, the for example website of our each entity of seeing, web advertisement or the like, enterprise is all constantly releasing news, is propagating self by these media.
In passing through the process of network issued information, to release news and cause the user that publisher or other main body (advertiser of advertising message for example is provided) that relates to of being released news are produced in order avoid as far as possible because in incorrect mode and dislike, information issuing service merchant constantly improves the method that releases news.For example be example with the web advertisement, advertisement service provider can make as far as possible that advertising message is consistent with the content of its place webpage, with unification, the harmony of keeping this webpage.But because advertising message can occur in the mode of video, audio frequency and/or picture usually; the speed of download of these contents is often slow than the speed of download of other content in the webpage; thereby cause the response time of whole webpage long, promptly the user will wait for that the long relatively time receives webpage and advertising message wherein.On the other hand, usually the processing speed of the background devices (for example Advertisement Server) of advertisement service provider is slow excessively, perhaps handle a plurality of advertising messages simultaneously and cause surpassing the operate as normal load, these all can cause user's complaint, thereby have affected indirectly the effect of ad distribution.
At present, the advertiser repeatedly is distributed on advertising message on a plurality of (WAP) website usually, and the WAP page server receives the request from user terminal randomly, and carries out advertisement putting, and such mode can't realize the purpose of quick issuing advertisement information.Therefore, be necessary to provide speed to user terminal to release advertising information by technological means
Summary of the invention
At the present situation of not accelerating the issuing advertisement information processing procedure in the prior art, the purpose of this invention is to provide a kind of control method and control corresponding device that a plurality of advertising message distributing devices come quick issuing advertisement information of coordinating by technological means.
According to an aspect of the present invention, provide a kind of control method, wherein, comprise the steps: that a. receives the solicited message that is used to ask advertisement from user terminal based on a plurality of advertising message distributing device issuing advertisement informations; B. from described a plurality of advertising message distributing devices, select an only advertising message distributing device according to described request information; C. described request information is transmitted to described only advertising message distributing device, so that described only advertising message distributing device processes said request message.Preferably, described request information comes from user terminal, and by described gateway forwards.
According to another aspect of the present invention, a kind of control device that is used to control a plurality of advertising message distributing device cooperation issuing advertisement informations in the ad distribution control system also is provided, it is characterized in that, comprise: first receiving device is used to receive the solicited message that is used to ask advertisement from user terminal; First selecting arrangement is used for selecting an only advertising message distributing device according to described request information from described a plurality of advertising message distributing devices; And retransmission unit, be used for described request information is transmitted to described only advertising message distributing device, so that described only advertising message distributing device processes said request message.
Another aspect of the present invention provides a kind of ad distribution control system that is used for issuing advertisement information, it is characterized in that, comprises above-mentioned control device.
According to a further aspect of the invention, a kind of content providing device that is used for auxiliary a plurality of advertising message distributing device issuing advertisement informations also is provided, it is used for providing content to user terminal, and comprise described advertising message in the described content, it is characterized in that, comprise the 3rd dispensing device, it is used for sending to the third party system identification information of one or more user terminals.
The present invention can select advertising message distributing device issuing advertisement information that advertising message is distributed to users interest nearby according to the region location at audient place by the coordination to a plurality of advertising message distributing devices, realizes the shunting that ad traffic is handled.The present invention can improve the speed of advertising service, and promotes user's experience, and is adapted to the extensive customer demand that increases.With after prior art cooperates, not only can effectively improve advertisement putting speed and distribution effect, and can promote the service ability and the service quality of advertisement service provider.
Description of drawings
By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates according to the first embodiment of the present invention, based on the process flow diagram of the control method of a plurality of advertising message distributing device issuing advertisement informations;
Fig. 2 illustrates according to a second embodiment of the present invention, based on the process flow diagram of the control method of a plurality of advertising message distributing device issuing advertisement informations;
Fig. 3 illustrates a third embodiment in accordance with the invention, selects the process flow diagram of the control method of described only advertising message distributing device from described a plurality of advertising message distributing devices according to the user terminal indication information;
Fig. 4 illustrates according to the first embodiment of the present invention, is used for the network topology synoptic diagram of the ad distribution control system of issuing advertisement information;
Fig. 5 illustrates a fourth embodiment in accordance with the invention, ad distribution control system and the common synoptic diagram of realizing based on a plurality of advertising message distributing device issuing advertisement informations that cooperates of user terminal, content providing device and third party system;
Fig. 6 illustrates according to the first embodiment of the present invention, is used to control the structural representation of the control device of a plurality of advertising message distributing devices cooperation issuing advertisement informations in the ad distribution control system;
Fig. 7 illustrates according to the first embodiment of the present invention, the structural representation of first deriving means 421 in first selecting arrangement 42 shown in Figure 6;
Fig. 8 illustrates according to the first embodiment of the present invention, the structural representation of second selecting arrangement 422 in first selecting arrangement 42 shown in Figure 6; And
Fig. 9 illustrates according to a second embodiment of the present invention, a structural representation that changes example of second selecting arrangement shown in Figure 8.
Embodiment
Preferably, the present invention coordinates a plurality of advertising message distributing devices by a control device, and determines that at each user terminal an only advertising message distributing device handles the process that sends advertising message to this user terminal.Particularly, Fig. 1 illustrates according to the first embodiment of the present invention, based on the process flow diagram of the control method of a plurality of advertising message distributing device issuing advertisement informations.In the present embodiment, at first execution in step S101 receives the solicited message that is used to ask advertisement from gateway.Those skilled in the art understand, preferably, present embodiment is applicable to that user terminal and for example control device (or ad distribution control system 4 shown in Figure 4) shown in Figure 4 carry out communication by network, based on network setting, usually the solicited message of user terminal transmission is transmitted by gateway, and is for example shown in Figure 4.And in another changed example, described request information was without such gateway, and directly was sent to described control device 4 by user terminal, and this does not influence flesh and blood of the present invention.Enter step S102 then, described request information is analyzed, to obtain the user terminal indication information.It will be appreciated by those skilled in the art that in order to determine that an only advertising message distributing device comes processes said request information, preferably, finish such selection (determining) process, for example step S103 according to a user terminal indication information in the present embodiment.Therefore, in step S102, by this solicited message analysis being obtained described user terminal indication information.Particularly, in the present embodiment, comprised needed user terminal indication information in the described request information, so can directly from described request information, extract described user terminal indication information, for example according to predetermined agreement, the the 16th to the 31st byte in the described request information is used to store this user terminal indication information, and the information that directly reads this byte after 4 pairs of these solicited message decapsulations of then for example described control device gets final product.
Next execution in step S103 selects an only advertising message distributing device according to the user terminal indication information from described a plurality of advertising message distributing devices.It will be appreciated by those skilled in the art that in this step that the advertising message distributing device of determining will handle described request message in follow-up step S104, do not repeat them here.Particularly, can be accomplished in several ways the process of from multiple arrangement, selecting an optimum device, for example embodiment illustrated in fig. 3; Step S115 for example shown in Figure 2 again, S116; For example work as described user terminal indication information again and comprise residing ground of described user terminal domain information, then can from described a plurality of advertising message distributing devices, select with the shortest advertising message distributing device in path, described user terminal region of living in as described only advertising message distributing device, thereby realize this step.Particularly, for example the ground domain information that comprises in the described request information is the actual residing position of representing by three-dimensional geographic coordinate of user terminal, correspondingly, described each advertising message distributing device also all has a three-dimensional geographic coordinate, can calculate distance between user terminal and the advertising message distributing device by one group of (two) three-dimensional geographic coordinate, can determine a nearest advertising message distributing device of the described user terminal of distance by the comparison of every group of distance further, thus can be with this advertising message distributing device as the described only device of step S103.
Enter step S104 at last, described only advertising message distributing device determines to be distributed to the advertising message of described user terminal according to described request information.Those skilled in the art understand, when this step is equivalent to have only an advertising message distributing device by the process of this device to handling from the solicited message of user terminal, and select in the prior art and the strategy of issue (advertisement) information can be as the reference that realizes this step, for example at least can be with reference to Chinese patent application " a kind of method and apparatus of a plurality of alternative versionses of the web advertisement being selected issue " (application number: the 200610148327.9) technical scheme that is provided; It (for example is the profit of creating to the advertising service merchant that for example described again ad distribution control system 4 is selected an evaluation of estimate in can the advertising message a plurality of to be released from be stored in database, perhaps index such as clicking rate) the highest advertising message also is placed on the advertisement position in the webpage, thereby by this webpage this advertising message is distributed to described user terminal, does not repeat them here.
One at above-mentioned steps S102 changes in the example, and the described process of obtaining the user terminal indication information can realize by other modes.For example, the indication information that does not comprise user terminal in the described request information, in such variation example, step S102 is changed to " obtaining the user terminal indication information according to described request information " such acquisition process and can realizes by embodiment illustrated in fig. 2, does not repeat them here.
Fig. 1 shows the situation that directly comprises described user terminal indication information in the solicited message, illustrate according to a second embodiment of the present invention below by Fig. 2, process flow diagram based on the control method of a plurality of advertising message distributing device issuing advertisement informations, wherein, described user terminal indication information need obtain by the third party system.Particularly, at first execution in step S111 receives the solicited message that is used to ask advertisement from user terminal, and is different with the described embodiment of Fig. 1, in the present embodiment, described request information is via not comprising described user terminal indication information in gateway forwards and this solicited message.Next in step S112, receive the device of this solicited message, control device 4 for example shown in Figure 4 sends the solicited message that is used to ask the user terminal indication information to described third party system.Those skilled in the art understand, for described third party system can provide described user terminal indication information, the identification information that comprises user terminal in the solicited message of the therefore preferably described third party of sending to system, the hardware information (sequence number when for example a mobile phone dispatches from the factory or the sequence number of this mobile phone mainboard) that for example is used for this user terminal of unique identification, further, described third party system determines according to this identification information and returns and this user terminal corresponding user terminal indication information.
Enter step S113 then, preferably, still send the feedback information of control device 4 receptions of solicited message by above-mentioned to the third party system from the third party system, and further execution in step S114, described user terminal indication information obtained according to described feedback information.Similarly, it will be appreciated by those skilled in the art that to have comprised described user terminal indication information in the above-mentioned feedback information, therefore, in step S114, preferably from this feedback information, extract described user terminal indication information and get final product, do not repeat them here according to the tentation data form.Does next execution in step S115 judge that the connected mode that user terminal sends request message is the wired connection mode? preferably, finish such determining step according to above-mentioned user terminal indication information.For example, comprise a data field that is used to indicate described user terminal (or solicited message) network type that uses in the described user terminal indication information (or the solicited message described in the step S111), can obtain corresponding network type according to this data field, can determine that further user terminal sends the connected mode of this solicited message.Change in the example at one, the network address (for example IP address) that comprises this user terminal in the described user terminal indication information, and wired connection mode and the corresponding dissimilar address of wireless connections mode difference, both preceding 8 differences for example, therefore can judge also correspondingly that described connected mode belongs to wired connection mode (for example connecting by Internet or the cable TV network connection) or wireless connections mode (for example connecting by connection of GSM network or WiFi network) or other connected modes, does not repeat them here.
If the judged result of described step S115 is sure, be that the connected mode that described user terminal sends request message is the wired connection mode, execution in step S116 then, selection is specifically designed to the advertising message distributing device of the advertising message distributing device of processing wired connection mode as processes said request information, and so far present embodiment finishes; Otherwise, if the judged result of described step S115 negates that the connected mode that promptly described user terminal sends request message is not the wired connection mode, for example is the wireless connections mode, then execution in step S117.Particularly, in step S117, from described a plurality of advertising message distributing devices, select an only advertising message distributing device according to residing ground of user terminal domain information.Those skilled in the art understand, in the present embodiment, the user terminal indication information that obtains by described step S114 comprises residing ground of user terminal domain information, therefore in step S117 according to the suitable treating apparatus of this region Information Selection, such step can be regarded as the refinement of above-mentioned step S103 shown in Figure 1.
Particularly, described ground domain information can be the network address of above-mentioned user terminal, and can determine the residing region of this user terminal according to this network address.For example according to present IP address assignment rule, the user terminal of different regions is assigned with the different network addresss, and the IP address in same zone then has identical section.For example 202.101.100.101 is identical with preceding 3 (being following N) sector address of 202.101.100.103, and this shows that this pairing geographic position, two IP addresses is more approaching.Therefore, compared in the network address corresponding with each ad distribution control system, the network address that described user terminal indication information is comprised, just can determine and a nearest advertising message distributing device of described user terminal according to routing table information or geographical location information.Preferably, the network address can be compared by turn, and in the device that preceding N bit address section is identical a device of N maximum (length) as described only advertising message distributing device.Those skilled in the art understand; according to different degree of accuracy demands; can determine a residing region of user terminal from different perspectives; for example can use the residing city of terminal (for example Shanghai or Beijing) by only definite this; for example can further be accurate to this residing district of usefulness terminal (Luwan District in Shanghai for example again; the Chongming county; perhaps Chaoyang District, Pekinese; the Haidian District); usually being accurate to which kind of degree need be complementary with the region that described advertising message distributing device is distributed; for example there are many table apparatus when the Beijing area; these devices are not distinguished in the previous case; promptly, user terminal just therefrom selects an advertising message distributing device randomly as long as being in the Beijing area; and under latter event; then also to distinguish the residing district of every table apparatus; for example user terminal is in the Chaoyang District; then from the device that is in the Chaoyang District, Beijing City, select an advertising message distributing device; if the Chaoyang District does not have satisfactory device; then select such device from other zones of Beijing again, do not repeat them here.Similarly, this step can also realize by alternate manner, and is for example embodiment illustrated in fig. 3.
Does execution in step S118 judge that the load of described only advertising message distributing device arrives first threshold after described step S117? if the judged result of this step negates that then present embodiment finishes, and does not promptly remake any processing.If the judged result of this step is sure, the load that is described only advertising message distributing device arrives first threshold, then enter step S119, remaining a plurality of advertising message distributing devices are also carried out described step S117 once more as described a plurality of advertising message distributing devices, promptly reselect a device as described only advertising message distributing device.Those skilled in the art understand, the purpose of above-mentioned steps S118, S119 is that selected advertising message distributing device is carried out load balance process, and is excessive and can't respond the generation of the situation of user terminal in time with the advertising message distributing device load of avoiding active user terminals in the same region too much to cause being used to handling this region as far as possible.After described step S119, can not repeat them here still according to reselect a device at the elaboration of above-mentioned steps S117.
Further, change in the example, it will be appreciated by those skilled in the art that above-mentioned steps S118, S119 can be omitted at one.In such variation example, only to select described only advertising message distributing device, and no longer consider the problem of load according to the user terminal indication information, this does not influence flesh and blood of the present invention.Similarly, also can increase similar step after the described step S103 of Fig. 1, not repeat them here with described step S118, S119.Further, those skilled in the art understand, above-mentioned steps S118 can be used as a step specific embodiment of " whether the load of judging described only advertising message distributing device meets pre-defined rule ", be that described pre-defined rule is whether the load of this device surpasses first threshold, and this threshold value can be provided with according to different realization demands.For example preferably this first threshold is the maximum quantity of the advertising message distributing device user terminal that can connect, and corresponding described load this moment is exactly the user terminal quantity that is physically connected to this device; This first threshold of suboptimum ground is the maximum network handling capacity that can bear of an advertising message distributing device or the like.Accordingly, change in the example at one, described step S118 can be changed to " whether the difference of the load of any arrives second threshold value in the load of described only advertising message distributing device and all the other the advertising message distributing devices ", similarly, this second threshold value also can be according to realizing that needs are provided with, does the difference of for example judging the real data flow of any in the real data flow of described only advertising message distributing device and all the other five advertising message distributing devices arrive 10M/s? if promptly in all the other five devices the real data flow of any one device than the little 10M/s of real data flow of described only advertising message distributing device, then correspondingly should carry out described step S119, for example from the device of those real data flows, reselect a device, do not repeat them here as only advertising message distributing device than the little 10M/s of described only advertising message distributing device.
Above-mentioned steps S116 carries out special processing with those with the user terminal that the wired connection mode is connected with described control device or advertising message distributing device, promptly handles the request of these user terminals by a special device.It will be appreciated by those skilled in the art that this is because the present embodiment emphasis is used for handling the user terminal that exists in the wireless connections mode, terminals such as mobile phone for example shown in Figure 4.And change in the example at one, such special arrangement can exist a plurality of, promptly also to from a plurality of advertising message distributing devices, select described only device, for example can realize such demand by refer step S117 according to certain rule at the wired connection mode.Change in the example at another, adopt the processing mode of described step S116 at the wireless connections mode, and correspondingly adopt the processing mode of described step S117 at the wired connection mode, this does not influence flesh and blood of the present invention, does not repeat them here.
In a variation example embodiment illustrated in fig. 2, described step S111 can be omitted, be that described control device no longer sends solicited message to described third party system, described in other words third party system can be provides the user terminal indication information that is obtained among the step S114 according to the identification information of the user terminal that comprises in this solicited message to described control device.It will be appreciated by those skilled in the art that at least can be with reference to the such variation example of realization embodiment illustrated in fig. 5; For example can directly broadcast one or more announcement informations again by described third party system to described control device wheel, comprising needed user terminal indication information, the described feedback information of described step S113 then can be used as a special case of described announcement information, will not give unnecessary details.
For above-mentioned step S117 shown in Figure 2 is described in further detail, Fig. 3 illustrates a third embodiment in accordance with the invention, selects the process flow diagram of the control method of described only advertising message distributing device from described a plurality of advertising message distributing devices according to the user terminal indication information.Particularly, present embodiment can be used as the concrete refinement of above-mentioned steps S117.Execution in step S120 at first, from described a plurality of advertising message distributing devices, select to be in the advertising message distributing device of identical region as alternative advertising message distributing device with described user terminal, enter step S121 then, from described alternative advertising message distributing device, select an advertising message distributing device of load minimum as described only advertising message distributing device.It will be appreciated by those skilled in the art that in the present embodiment, at first from all advertising message distributing devices, select to be in the device in some zones, i.e. subclass, and then from this subclass, select only device.Such processing mode more helps the request of user terminal is managed.For example work as a user terminal and be positioned at range of Beijing, but its geographic position is nearer apart from Tianjin, if according to above-mentioned Fig. 1, embodiment illustrated in fig. 2 described, should be positioned at according to its solicited message of sending of the shortest principle in path in the advertising message distributing device of Tianjin one handle.But make its trans-regional operation like this, may increase the communication fee of user terminal on the one hand, may cause the managerial puzzlement of the advertising message distributing device in zone, Beijing and zone, Tianjin on the other hand, so preferably at first determine the residing zone of this user terminal in the present embodiment, and then from this zone, select a suitable advertising message distributing device to handle the request of the request advertising message that this user terminal sends.Particularly, can realize above-mentioned steps S120, not repeat them here with reference to the way of the three-dimensional geographic coordinate information of above-mentioned utilization or the network address (network segment information).
Particularly, in above-mentioned steps S121, described load can be accomplished in several ways, the real data flow of for example above-mentioned advertising message distributing device, and perhaps quantity of the actual connection user terminal of this device or the like does not repeat them here.Further, one at described step S121 changes in the example, can from described alternative advertising message distributing device, select and described user terminal between the shortest advertising message distributing device in path as described only advertising message distributing device, those skilled in the art can realize such variation example in conjunction with prior art and the foregoing description, do not repeat them here.
Fig. 4 illustrates according to the first embodiment of the present invention, is used for the network topology synoptic diagram of the ad distribution control system of issuing advertisement information.In the present embodiment, user terminal is a mobile phone, and these mobile phones 91,92 etc. send the solicited message that is used to ask advertising message by the base station that wireless network signal is provided.These solicited messages are forwarded to ad distribution control system 8 provided by the invention through described gateway 3, at first handle these solicited messages by described control device 4 particularly.With reference to above-mentioned embodiment illustrated in fig. 1, via the indication information that has comprised this user terminal correspondence in the solicited message of described gateway forwards, described control device 4 is determined an only advertising message distributing device (for example with reference to figure 2 or embodiment illustrated in fig. 3) according to this indication information, and described request information is forwarded to this only advertising message distributing device, so that this only advertising message distributing device is handled described request information.
Those skilled in the art understand, each advertising message distributing device in the above-mentioned ad distribution control system 8 all can be independently to the solicited message that is used to ask advertising message from user terminal, and determine according to this solicited message should be to the advertising message of this user terminal issue, thereby makes these advertising messages be displayed on the described user terminal.Particularly, each advertising message distributing device safeguards that alone is used for a stores advertisements database of information at least, and perhaps several advertising message distributing devices are shared a similar data storehouse, do not repeat them here.
Further, the topological structure that it will be appreciated by those skilled in the art that above-mentioned advertising message distributing device can be realized respectively according to real needs.For example in the present embodiment, at a zone a plurality of advertising message distributing devices can be set, for example be provided with three advertising message distributing devices 81～83, thereby these three devices are coordinated the load balance process of realization to the Beijing area advertisement promulgating service mutually by a switch 89 at Beijing area 80.Accordingly, then only be provided with an advertising message distributing device at other areas, this does not influence flesh and blood of the present invention.Change in the example at one, those skilled in the art understand, suppose that advertising message distributing device 84 has surpassed maximum load, it can't provide the service of issuing advertisement information to being in this regional user terminal, then can such solicited message be transmitted to other regional advertising message distributing devices flexiblely, for example install 83 and handle, such process can be with reference to realization embodiment illustrated in fig. 2.In such variation example, although advertising message distributing device 83 is long with the physical pathway of user terminal, this device 83 can provide the service of releasing advertisements to user terminal, and its effect can't be good from installing 84 acquisition responses than this user terminal.
It will be appreciated by those skilled in the art that in the present embodiment when the user terminal indication information that comprises in the solicited message via gateway forwards was the network address, preferably, this network address can be expressed as the network address of this gateway 3 uniformly.In such embodiments, owing to be provided with different gateways,, and there is no need to be accurate to again the actual network address of user terminal so the residing zone of this user terminal just can be represented in the network address of this gateway in different zones.Understand from another angle, be not to obtain an actual network address in actual applications at each user terminal, for example under the part situation, can only obtain the network address of the gateway of providing services on the Internet, the shared gateway address of promptly a plurality of user terminals or the network address (the normally such situation of for example home-use network terminal) for this user terminal.Further, described gateway also can be understood that a third party system, directly can obtain the user terminal indication information from the described solicited message that is forwarded because handle the described control device in back via this gateway (third party system), does not repeat them here.
Preferably, this gateway adapts with the network that is adopted, it for example is the gateway that Network Provider provides, for example working as described network is the GSM (global system for mobile communications that China Mobile provides, Global System for Mobile Communications) during network, then this gateway correspondingly can be the gateway that China Mobile provides, and preferably this gateway is a universal gateway.Change in the example at one, this gateway also can be provided by the main body of safeguarding above-mentioned ad distribution control system 4, and this moment, this gateway was a dedicated gateway.As long as this gateway can be realized the purpose of forwarding information, preferably can also realize providing sender's IP address, then the type of this gateway does not influence flesh and blood of the present invention, does not repeat them here.
Further, it will be appreciated by those skilled in the art that such scene that preferably is applied to embodiment illustrated in fig. 4, for example be placed in that to be distributed to described user terminal in the webpage together be example with described advertising message.WAP page of user terminal access, promptly send the request of this WAP page of request to the WAP page server by URL, described WAP page server returns this WAP page to this user terminal, when this WAP page shows in described user terminal, the source code of the advertisement position correspondence in the webpage sends the solicited message of asking advertising message by the browser of user terminal or by other approach to described ad distribution control system 8, this solicited message is processed as mentioned above then, does not repeat them here.
Fig. 5 illustrates a fourth embodiment in accordance with the invention, ad distribution control system and the common synoptic diagram of realizing based on a plurality of advertising message distributing device issuing advertisement informations that cooperates of user terminal, content providing device and third party system.It will be appreciated by those skilled in the art that above-mentioned WAP page server can be understood that a specific embodiment of content providing device 2 shown in Figure 5, we still embed described webpage with advertising message is that example is set forth present embodiment.Preferably, we also provide content providing device 2 in the present embodiment, and itself and prior art have difference.Particularly, user terminal 91 sends the solicited message of a WAP page of request to content providing device 2 by the GSM network, shown in the request message that receives from user terminal of the 3rd receiving trap 21 that comprises in the content providing device 2, the identification information of the user terminal that will wherein comprise extracts the back sends this user terminal to the third party system by described the 3rd dispensing device 22 identification information (for example unique hardware information of this user terminal) then.Further, described third party system 7 correspondingly handles behind the identification information that receives the described user terminal that sends from described content providing device 2, for example from a reservations database, obtain the indication information (for example network address) of (for example inquiry obtains) described user terminal correspondence according to described identification information, and correspondingly this user terminal indication information is sent to above-mentioned control device 4 '.Correspondingly, this control device 4 ' can select an only advertising message distributing device to handle described advertising message issuing process particularly according to embodiment illustrated in fig. 4 at least.
In the present embodiment, preferably, according to the information from described content providing device 2, described only advertising message distributing device can directly provide advertising message to described user terminal; Suboptimum ground, such advertising message are provided for described content providing device 2, offer described user terminal by this device 2 again, and this does not influence flesh and blood of the present invention.Change in the example at one, described user terminal 91 still sends solicited message by the GSM network to described control device, but this moment, this control device 4 ' do not need sends any request to described third party system just can directly receive needed user terminal indication information from this third party system, thereby finish processing procedure with described solicited message, do not repeat them here to this user terminal to release advertising information from the user terminal requests advertising message.
Change in the example at one, the identification information that does not comprise described user terminal in the solicited message that described the 3rd dispensing device 22 sends, but comprise out of Memory, a unique number of registration (for example this number of registration can be a Mobile Directory Number when described user terminal is mobile phone) of for example described content providing device 2 and this user terminal agreement, and described device 2 can obtain the identification information of described user terminal according to this number of registration, and (the various information that for example comprise the described user terminal of this identification information are bound by the mode and the described number of registration of manual input, and binding information is stored in the binding data storehouse, at this moment, then can in this database, inquire about according to this number of registration obtain described identification information).Similarly, it will be appreciated by those skilled in the art that described the 3rd dispensing device 22 can once only send the identification information of a user terminal, can once send the identification information of a plurality of user terminals yet, this does not influence flesh and blood of the present invention.
With reference to figure 5, it will be appreciated by those skilled in the art that again foregoing generator 2 can be different device according to different application scenarioss.Preferably, content providing device 2 can be a web page server, is used to provide webpage, and described advertising message places this webpage in modes such as literal, picture, video, audio frequency or Flash animations; Preferably, this content providing device 2 can be an itv server, and the described advertising message interactive TV page that places it to be provided in modes such as literal, picture, video, audio frequency or Flash animations; Preferably, this content providing device 2 can be an e-mail server, and the described advertising message Email that places it to be managed in modes such as literal, picture, video, audio frequency or Flash animations; Preferably, this content providing device 2 can be a video server, and the described advertising message video that places it to be provided in modes such as captions, little picture, video, Flash animations; Preferably, this content providing device 2 can be an audio server, and the described advertising message audio frequency that places it to be provided in the mode of audio frequency.Those skilled in the art can realize these different content providing devices 2 in conjunction with prior art, do not repeat them here.
In conjunction with above-mentioned Fig. 1～Fig. 5, we have described possible topological relation between specific implementation flow process of the present invention and each device particularly, below, Fig. 6 illustrates according to the first embodiment of the present invention, is used to control the structural representation of the control device of a plurality of advertising message distributing devices cooperation issuing advertisement informations in the ad distribution control system.In the present embodiment, control device 4 comprises first receiving device 41, first selecting arrangement 42 and retransmission unit 43.Wherein, described first receiving device 41 is used to receive the solicited message that is used to ask advertisement from user terminal, and this solicited message can be transmitted via the third party, also can be not via any third party; Described first selecting arrangement 42 is used for selecting an only advertising message distributing device according to described request information from described a plurality of advertising message distributing devices; Described retransmission unit 43 is used for described request information is transmitted to described only advertising message distributing device, so that described only advertising message distributing device processes said request message.It will be appreciated by those skilled in the art that these three devices cooperate realization to select an only advertising message distributing device to come the process of process user terminal request from a plurality of advertising message distributing devices.
Particularly, in the present embodiment, described first receiving device 41 comprises second receiving trap 411, and it is used to receive the solicited message that is used to ask advertisement from gateway, and wherein, described request information comes from user terminal, and by described gateway forwards.It will be appreciated by those skilled in the art that preferably under network environment, the based on network solicited message that common user terminal transmission is set is transmitted by gateway.Particularly, described first selecting arrangement 42 comprises first deriving means 421, and it is used for obtaining the user terminal indication information according to described request information; And second selecting arrangement 422, it is used for selecting described only advertising message distributing device according to the user terminal indication information from described a plurality of advertising message distributing devices.
Further, Fig. 7 illustrates according to the first embodiment of the present invention, the structural representation of first deriving means 421 in first selecting arrangement 42 shown in Figure 6.Particularly, described first deriving means 421 comprises the 3rd deriving means 4211, and it is used for obtaining described user terminal indication information from the third party system.In the present embodiment, described the 3rd deriving means 4211 also comprises dispensing device 42111, the 3rd receiving trap 42112 and the 4th deriving means 42113 particularly.Wherein, described dispensing device 42111 is used for sending the solicited message that is used to ask described user terminal indication information to described third party system, and comprise described the 3rd receiving trap 42112 of described user terminal indication information in this feedback information and be used to receive feedback information from the third party system, described the 4th deriving means 42113 is used for obtaining described user terminal indication information according to described feedback information.Those skilled in the art understand, for described third party system can provide described user terminal indication information, therefore send solicited message by device 42111 to this third party system, and the identification information that preferably comprises user terminal in the described request information, sequence number when for example a mobile phone dispatches from the factory, correspondingly described third party system determines according to this identification information and returns and this user terminal corresponding user terminal indication information.By installing 42112 feedback informations that receive from the third party system, preferably the 4th deriving means 42113 extracts described user terminal indication information according to the tentation data form from this feedback information.
In a variation example embodiment illustrated in fig. 7, described dispensing device 42111 can be omitted, be that described control device no longer sends solicited message to described third party system, for example can directly broadcast one or more announcement informations by described third party system to described control device wheel, comprised needed user terminal indication information in this (a bit) announcement information, will not give unnecessary details.
In a variation example embodiment illustrated in fig. 7, described first deriving means 421 includes only second deriving means (not shown among Fig. 7), and it is used for described request information is analyzed, to obtain described user terminal indication information.Those skilled in the art understand, in such variation example, comprise described user terminal indication information in the described request information, therefore can directly from described request information, extract described user terminal indication information, for example according to predetermined agreement, the the 16th to the 31st byte in the described request information is used to store this user terminal indication information, and then this second deriving means information of directly reading this byte after to this solicited message decapsulation gets final product.
Fig. 8 illustrates according to the first embodiment of the present invention, the structural representation of second selecting arrangement 422 in first selecting arrangement 42 shown in Figure 6.In the present embodiment, described second selecting arrangement 422 comprises the 3rd selecting arrangement 4221 and first judgment means 4223, first treating apparatus 4224.Wherein, the user terminal indication information that is obtained at above-mentioned first deriving means comprises that described user terminal sends the described connected mode that is used to ask the request message of advertisement, and this device 4221 is used for selecting described only advertising message distributing device according to described connected mode from described a plurality of advertising message distributing devices.Particularly, described connected mode comprises wired connected mode, correspondingly described the 3rd selecting arrangement 4221 comprises the 4th selecting arrangement 42211, and it is used for selecting to be specifically designed to the advertising message distributing device of processing wired connection mode as described only advertising message distributing device from described a plurality of advertising message distributing devices.Those skilled in the art understand, can comprise a data field that is used to indicate network type that described user terminal uses in the preferably described user terminal indication information, can obtain corresponding network type according to this data field, can determine that further user terminal sends the connected mode of this solicited message, thereby realize described device 4221 and 42211.
Wherein, described first judgment means 4223 is used to judge whether the load of described only advertising message distributing device meets pre-defined rule, described first treating apparatus 4224 is used for when the load of described only advertising message distributing device does not meet pre-defined rule remaining a plurality of advertising message distributing devices as described a plurality of advertising message distributing devices, and carries out described first selecting arrangement once more.Those skilled in the art understand, this device 4223,4224 is used for selected advertising message distributing device is carried out load balance process, and is excessive and can't respond the generation of the situation of user terminal in time with the advertising message distributing device load of avoiding active user terminals in the same region too much to cause being used to handling this region as far as possible.Change in the example at one, this device 4223,4224 can be omitted, and does not promptly consider the problem of load, and this does not influence flesh and blood of the present invention.Further, difference according to described pre-defined rule, described first treating apparatus 4224 can be accomplished in several ways, for example this pre-defined rule can be whether the load of this device surpasses first threshold, this first threshold can be the advertising message distributing device user terminal that can connect maximum quantity (correspondingly, described load is described only advertising message distributing device provides the advertising message issuing service for user terminal a actual quantity), also can be the maximum network handling capacity that can bear of an advertising message distributing device or the like.Again for example, this pre-defined rule also can be whether the difference of the load of any in the load of described only advertising message distributing device and all the other the advertising message distributing devices arrives second threshold value, whether the difference of for example judging the real data flow of any in the real data flow of described only advertising message distributing device and all the other five advertising message distributing devices arrives 10M/s, does not repeat them here.
With reference to figure 8, those skilled in the art understand, said apparatus 42211 is used for those are carried out special processing with the user terminal that the wired connection mode is connected with described control device or advertising message distributing device, promptly handles the request of these user terminals by a special device.Change in the example at one, also can adopt this device to handle at the wireless connections mode.
Fig. 9 illustrates according to a second embodiment of the present invention, a structural representation that changes example of second selecting arrangement shown in Figure 8.In the present embodiment, second selecting arrangement 422 ' comprise the 5th selecting arrangement 4222, it is used for selecting described only advertising message distributing device according to described ground domain information from described a plurality of advertising message distributing devices.It will be appreciated by those skilled in the art that user terminal indication information that present embodiment is applicable to that above-mentioned first deriving means obtains comprises the situation of this user terminal location domain information.Particularly, described the 5th selecting arrangement 4222 comprises the 7th selecting arrangement 42221 again, and it is used for selecting to be in the advertising message distributing device of identical region as alternative advertising message distributing device with described user terminal from described a plurality of advertising message distributing devices; And the 8th selecting arrangement 42222, it is used for selecting an advertising message distributing device as described only advertising message distributing device from described alternative advertising message distributing device.Those skilled in the art understand, above-mentioned the 7th selecting arrangement and the 8th selecting arrangement match and can realize selecting the refinement of optimum device, promptly at first from all advertising message distributing devices, select to be in the device in some zones, i.e. subclass, and then from this subclass, select only device.Such processing mode more helps the request of user terminal is managed, and can effectively reduce the situation that user terminal is handled by trans-regional advertising message distributing device at least.For example, can determine at first that this user terminal is in the Chaoyang District, Beijing City, and then a device selecting the load minimum the advertising message distributing device in the scope of Chaoyang District is as described only advertising message distributing device.Such embodiment makes that the device of (for example Haidian District) can be as alternative objects outside those user terminals zone of living in.
Further, described the 8th selecting arrangement 42222 comprises the 9th selecting arrangement 422221, and it is used for an advertising message distributing device the shortest from the path between described alternative advertising message distributing device selection and the described user terminal as described only advertising message distributing device.And change in the example at another, the 8th selecting arrangement 42222 can include only the tenth selecting arrangement, and it is used for selecting an advertising message distributing device of load minimum as described only advertising message distributing device from described selected advertising message distributing device.
In a variation example embodiment illustrated in fig. 9, described the 5th selecting arrangement includes only the 6th selecting arrangement, and it is used for an advertising message distributing device the shortest from described a plurality of advertising message distributing devices selections and path, described user terminal region of living in as described only advertising message distributing device.Particularly, the user terminal indication information that above-mentioned first deriving means obtains can comprise the ground domain information, and this ground domain information is the actual residing position of representing by three-dimensional geographic coordinate of user terminal, and the geographic coordinate that this geographic coordinate is corresponding with each advertising message distributing device is compared just can determine a nearest advertising message distributing device of the described user terminal of distance.Change in the example at one, described ground domain information can be the network address of user terminal, and for example the residing region of this user terminal preferably can be determined according to this network address allocation rule in the IP address.For example the user terminal of different regions is assigned with the different network addresss, and the IP address in same zone then has identical section.Therefore, just can determine an advertising message distributing device nearest according to the network address with the user terminal route distance.
In another variation example embodiment illustrated in fig. 9, described second selecting arrangement comprises the 11 selecting arrangement, is used for selecting described only advertising message distributing device according to user terminal identification information from described a plurality of advertising message distributing devices.Those skilled in the art understand, in such variation example, the user terminal indication information that described first deriving means obtains comprises identification information, and for example when described user terminal was mobile phone, this identification information can be the telephone number of this mobile phone correspondence.Those skilled in the art understand, because each Mobile Directory Number is all corresponding to a definite zone, therefore, can determine the zone at this mobile phone place according to this telephone number, at least can determine its zone through being everlasting, thereby can come correspondingly to determine described only advertising message distributing device according to any one embodiment among Fig. 1～Fig. 3.It will be appreciated by those skilled in the art that in such variation example, when this mobile phone leave its application to get telephone number regional the time may have certain error, but such variation example realizes easily, complexity is low, does not influence flesh and blood of the present invention, does not repeat them here.
Those skilled in the art also understand, and the present invention can be applied to multiple user terminal, for example mobile phone, personal digital assistant, notebook, desk-top computer, TV signal receiving apparatus, set-top box or blackberry, blueberry.According to different user terminals, the present invention can suitably change, and for example when described user terminal was TV signal receiving apparatus, then the network described in Fig. 4～Fig. 6 can be a cable TV network, and this does not influence flesh and blood of the present invention.
Further, those skilled in the art understand, in above-mentioned Fig. 4 or embodiment illustrated in fig. 5 and variation example, described ad distribution control system 8, third party system 7, content providing device 2 and user terminal 9 can directly connect, also can connect, just not influence flesh and blood of the present invention as long as can realize the effect that communicates between it by network.When connecting by network, the character of common two systems or device determine its network that should adopt.For example, user terminal 91 can be connected with ad distribution control system 8 with described content providing device 2 by wireless network, for example when described user terminal 91 was mobile phone, this user terminal 91 can be communicated by letter respectively with device 2 and system 8 by GSM network or other communication networks that mobile service provider provides; Again for example, described system 8 can pass through internet (Internet) and be connected with third party system 7, and those skilled in the art can realize that in conjunction with prior art these change example, do not repeat them here.
Preferably, the present invention handles by the solicited message that user terminal is sent, determine the region location (for example passing through gateway address) at user place, be sent to advertisement putting engine (control device 4 for example shown in Figure 4) and advertising message of request issue then, the advertisement putting engine is determined only advertising message distributing device according to region location.Simultaneously whether the advertisement putting engine flow that also can take into account this optimum device surpasses factors such as whether design standards or network break down, and takes the mode of mobile equilibrium to use the stability that other devices are guaranteed advertisement putting.To ask the request (for example nearby) of advertising message to be sent to the advertising message distributing device at last, also this code retrieval system be finished the input of advertisement by the definite advertisement putting code of this device.The present invention finally can realize transmitting the advertising message distributing device of (guiding) to optimum (for example nearest) from the solicited message of user's terminal, thereby improves the speed of ad placement services and deepen the user experience impression.
More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.
Claims (43)
1. the control method based on a plurality of advertising message distributing device issuing advertisement informations wherein, comprises the steps:
A. receive the solicited message that is used to ask advertisement from user terminal;
B. from described a plurality of advertising message distributing devices, select an only advertising message distributing device according to described request information;
C. described request information is transmitted to described only advertising message distributing device, so that described only advertising message distributing device processes said request message.
2. method according to claim 1, wherein, described step a comprises the steps:
-receive the solicited message that is used to ask advertisement from gateway, wherein, described request information comes from user terminal, and by described gateway forwards.
3. method according to claim 1 and 2, wherein, described step b comprises the steps:
B1. obtain the user terminal indication information according to described request information;
B2. from described a plurality of advertising message distributing devices, select described only advertising message distributing device according to the user terminal indication information.
4. method according to claim 3 wherein, comprises described user terminal indication information in the described request information, wherein, described step b1 comprises the steps:
-described request information is analyzed, to obtain described user terminal indication information.
5. method according to claim 3, wherein, described step b1 comprises the steps:
I. obtain described user terminal indication information from the third party system.
6. method according to claim 5, wherein, described step I comprises the steps:
I2. receive announcement information, wherein, comprise described user terminal indication information in the described announcement information from the third party system;
I3. obtain described user terminal indication information according to described announcement information.
7. method according to claim 6, wherein, described step I also comprises the steps:
I1. send the solicited message that is used to ask described user terminal indication information to described third party system, wherein, described announcement information is the feedback information of described request information.
8. method according to claim 7, wherein, the described solicited message that is used for asking described user terminal indication information comprises the identification information of described user terminal.
9. according to each described method in the claim 3 to 8, wherein, described user terminal indication information comprises that described user terminal sends the described connected mode that is used to ask the request message of advertisement, and wherein, described step b2 comprises the steps:
-from described a plurality of advertising message distributing devices, select described only advertising message distributing device according to described connected mode.
10. method according to claim 9, wherein, described connected mode comprises wired connected mode, wherein, described step b2 comprises the steps:
-from described a plurality of advertising message distributing devices, select to be specifically designed to the advertising message distributing device of processing wired connection mode as described only advertising message distributing device.
11. according to each described method in the claim 3 to 10, wherein, described user terminal indication information comprises residing ground of described user terminal domain information, wherein, described step b2 comprises the steps:
-from described a plurality of advertising message distributing devices, select described only advertising message distributing device according to described ground domain information.
12. method according to claim 11, wherein, described step b2 comprises the steps:
-from described a plurality of advertising message distributing devices, select with the shortest advertising message distributing device in path, described user terminal region of living in as described only advertising message distributing device.
13. method according to claim 12, wherein, described step b2 comprises the steps:
B21. from described a plurality of advertising message distributing devices, select to be in the advertising message distributing device of identical region as alternative advertising message distributing device with described user terminal;
B22. from described alternative advertising message distributing device, select only advertising message distributing device as described only advertising message distributing device.
14. method according to claim 13, wherein, any during described step b22 comprises the steps:
-from described alternative advertising message distributing device, select and described user terminal between the shortest advertising message distributing device in path as described only advertising message distributing device; Perhaps
-from described selected advertising message distributing device, select an advertising message distributing device of load minimum as described only advertising message distributing device.
15. according to each described method in the claim 3 to 14, wherein, described step b2 also comprises the steps:
-judge whether the load of described only advertising message distributing device meets pre-defined rule;
The load of the described only advertising message distributing device of-Ruo does not meet pre-defined rule, then with remaining a plurality of advertising message distributing devices as described a plurality of advertising message distributing devices, and carry out described step b once more.
16. method according to claim 15, wherein, described pre-defined rule comprises any in the following rule:
Whether the load of-described only advertising message distributing device arrives first threshold; Perhaps
Whether the difference of the load of any arrives second threshold value in the load of-described only advertising message distributing device and all the other the advertising message distributing devices.
17. according to each described method in the claim 14 to 16, wherein, described load is described only advertising message distributing device provides the advertising message issuing service for user terminal a actual quantity.
18., wherein, also comprise the steps: according to each described method in the claim 1 to 17
D. described only advertising message distributing device determines to be distributed to the advertising message of described user terminal according to described request information.
19. a control device that is used to control a plurality of advertising message distributing device cooperation issuing advertisement informations in the ad distribution control system is characterized in that, comprising:
First receiving device is used to receive the solicited message that is used to ask advertisement from user terminal;
First selecting arrangement is used for selecting an only advertising message distributing device according to described request information from described a plurality of advertising message distributing devices; And
Retransmission unit is used for described request information is transmitted to described only advertising message distributing device, so that described only advertising message distributing device processes said request message.
20. control device according to claim 19, wherein, described first receiving device comprises:
Second receiving trap is used to receive the solicited message that is used to ask advertisement from gateway, and wherein, described request information comes from user terminal, and by described gateway forwards.
21. according to claim 19 or 20 described control device, wherein, described first selecting arrangement comprises:
First deriving means is used for obtaining the user terminal indication information according to described request information; And
Second selecting arrangement is used for selecting described only advertising message distributing device according to the user terminal indication information from described a plurality of advertising message distributing devices.
22. control device according to claim 21 wherein, comprises described user terminal indication information in the described request information, wherein, described first deriving means comprises:
Second deriving means is used for described request information is analyzed, to obtain described user terminal indication information.
23. control device according to claim 21, wherein, described first deriving means comprises:
The 3rd deriving means is used for obtaining described user terminal indication information from the third party system.
24. control device according to claim 23, wherein, described the 3rd deriving means comprises:
The 3rd receiving trap is used to receive the announcement information from the third party system, wherein, comprises described user terminal indication information in the described announcement information; And
The 4th deriving means is used for obtaining described user terminal indication information according to described announcement information.
25. control device according to claim 24, wherein, described the 3rd deriving means also comprises:
Dispensing device is used for sending the solicited message that is used to ask described user terminal indication information to described third party system, and wherein, described announcement information is the feedback information of described request information.
26. control device according to claim 25, wherein, the described solicited message that is used for asking described user terminal indication information comprises the identification information of described user terminal.
27. according to each described control device in the claim 21 to 26, wherein, described user terminal indication information comprises that described user terminal sends the described connected mode that is used to ask the request message of advertisement, wherein, described second selecting arrangement comprises:
The 3rd selecting arrangement is used for selecting described only advertising message distributing device according to described connected mode from described a plurality of advertising message distributing devices.
28. control device according to claim 27, wherein, described connected mode comprises wired connected mode, and wherein, described the 3rd selecting arrangement comprises:
The 4th selecting arrangement is used for selecting to be specifically designed to the advertising message distributing device of processing wired connection mode as described only advertising message distributing device from described a plurality of advertising message distributing devices.
29. according to each described control device in the claim 21 to 26, wherein, described user terminal indication information comprises residing ground of described user terminal domain information, wherein, described second selecting arrangement comprises:
The 5th selecting arrangement is used for selecting described only advertising message distributing device according to described ground domain information from described a plurality of advertising message distributing devices.
30. control device according to claim 29, wherein, described the 5th selecting arrangement comprises:
The 6th selecting arrangement is used for an advertising message distributing device the shortest from described a plurality of advertising message distributing devices selections and path, described user terminal region of living in as described only advertising message distributing device.
31. control device according to claim 30, wherein, described the 5th selecting arrangement comprises:
The 7th selecting arrangement is used for selecting to be in the advertising message distributing device of identical region as alternative advertising message distributing device with described user terminal from described a plurality of advertising message distributing devices; And
The 8th selecting arrangement is used for selecting one to accuse information delivery apparatus as described only advertising message distributing device from described alternative advertising message distributing device.
32. control device according to claim 31, wherein, described the 8th selecting arrangement comprises as in the lower device any:
The 9th selecting arrangement is used for an advertising message distributing device the shortest from the path between described alternative advertising message distributing device selection and the described user terminal as described only advertising message distributing device; Perhaps
The tenth selecting arrangement is used for selecting an advertising message distributing device of load minimum as described only advertising message distributing device from described selected advertising message distributing device.
33. according to each described control device in the claim 21 to 26, wherein, described user terminal indication information comprises the identification information of described user terminal, wherein, described second selecting arrangement comprises:
The 11 selecting arrangement is used for selecting described only advertising message distributing device according to user terminal identification information from described a plurality of advertising message distributing devices.
34. according to each described control device in the claim 21 to 33, wherein, described second selecting arrangement also comprises:
First judgment means is used to judge whether the load of described only advertising message distributing device meets pre-defined rule; And
First treating apparatus is used for when the load of described only advertising message distributing device does not meet pre-defined rule remaining a plurality of advertising message distributing devices as described a plurality of advertising message distributing devices, and carries out described first selecting arrangement once more.
35. control device according to claim 34, wherein, described pre-defined rule comprises any in the following rule:
Whether the load of-described only advertising message distributing device arrives first threshold; Perhaps
Whether the difference of the load of any arrives second threshold value in the load of-described only advertising message distributing device and all the other the advertising message distributing devices.
36. according to claim 32 or 34 or 35 described control device, wherein, described load is described only advertising message distributing device provides the advertising message issuing service for user terminal a actual quantity.
37. an ad distribution control system that is used for issuing advertisement information is characterized in that, comprises according to each described control device in the claim 19 to 36.
38. according to the described ad distribution control system of claim 37, wherein, also comprise a plurality of advertising message distributing devices, wherein, described each advertising message distributing device is used for to user terminal to release advertising information.
39. a content providing device that is used for auxiliary a plurality of advertising message distributing device issuing advertisement informations, it is used for providing content to user terminal, and comprises described advertising message in the described content, it is characterized in that, comprising:
The 3rd dispensing device is used for sending to the third party system identification information of one or more user terminals.
40., wherein, also comprise according to the described content providing device of claim 39:
The 3rd receiving trap is used to receive the request message from user terminal;
Wherein, described the 3rd dispensing device is used for sending to described third party system according to described request message the identification information of one or more user terminals.
41. according to claim 39 or 40 described content providing devices, wherein, described content providing device is as in the lower device any:
-web page server;
-itv server;
-e-mail server;
-video server; Perhaps
-audio server.
42. each described content providing device in method according to claim 8 and/or control device according to claim 26 and/or the claim 39 to 41, the identification information of wherein said user terminal comprises the hardware information of described user terminal.
43. according to each described claim in the as above claim, wherein, described user terminal comprises any in the following equipment:
-mobile phone;
-personal digital assistant;
-notebook;
-desk-top computer;
-TV signal receiving apparatus;
-set-top box; Perhaps
-blackberry, blueberry.
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| CNA2008100334079A CN101499156A (en) | 2008-01-31 | 2008-01-31 | Control method and device for publishing advertisements based on multi-advertisement information publishing device |
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