CN104105061A - Information pushing method and system - Google Patents
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- CN104105061A CN104105061A CN201410348800.2A CN201410348800A CN104105061A CN 104105061 A CN104105061 A CN 104105061A CN 201410348800 A CN201410348800 A CN 201410348800A CN 104105061 A CN104105061 A CN 104105061A
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Abstract
The invention discloses an information pushing method and system. The method includes the steps of obtaining geographic position information corresponding to a Wi-Fi hotspot which a client has access to, obtaining interaction information of a user corresponding to the client and corresponding network services, obtaining pushing information matched with the interaction information and the geographic position information and pushing the obtained pushing information to the client. According to the method and system, information accurately matched with the position of the client and user experience can be pushed quickly to the client, information pushing accuracy and effectiveness are improved and pushing efficiency is further improved.
Description
Technical field
The present invention relates to networking technology area, particularly relate to a kind of information-pushing method and system.
Background technology
Along with the development of network technology, information pushing is also more and more important.Information transmission service normally by information server search on the internet, filtering information, and it is regularly pushed to client automatically, help user to improve and excavate the efficiency of valuable information, also reduced and frequently searched the probability that causes network information overload because of user simultaneously.
But prior art is carrying out in information pushing process, it is poor that the information pushing is combined with the positional information of the real-time present position of user, and being difficult to, to client push information accurately, needs client further pushed information to be filtered, expend time in many, can reduce information pushing efficiency.
Summary of the invention
Based on this, be necessary for above-mentioned information advancing technique, it is poor that the information of propelling movement is combined with the positional information of the real-time present position of user, need client further pushed information to be filtered, expend time in many, can reduce the problem of information pushing efficiency, a kind of information-pushing method and system are provided.
A kind of information-pushing method, comprises the following steps:
According to the Wi-Fi Hotspot that has accessed client, obtain the corresponding geographical location information of described Wi-Fi Hotspot;
Obtain the interactive information of the corresponding user of described client and corresponding network service;
Obtain the pushed information of mating with described interactive information and described geographical location information;
The pushed information of obtaining is pushed to described client.
A kind of information transmission system, comprising:
Position information acquisition module, for according to the Wi-Fi Hotspot that has accessed client, obtains the corresponding geographical location information of described Wi-Fi Hotspot;
Interactive information acquisition module, for obtaining the interactive information of the corresponding user of described client and corresponding network service;
Information is chosen module, for obtaining the pushed information of mating with described interactive information and described geographical location information;
Information pushing module, for being pushed to described client by the pushed information of obtaining.
Above-mentioned information-pushing method and system, obtain the geographical location information of described client by the Wi-Fi Hotspot of access client, obtain again the interactive information of relative users and the service of described corresponding network, finally obtain the pushed information of mating with described interactive information and described geographical location information, and be pushed to described client, can be fast experience the information of exact matching to client push and client present position and user, improve information pushing accuracy and validity, and then improve pushing efficiency.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of information-pushing method the first execution mode of the present invention;
Fig. 2 is the schematic flow sheet of information-pushing method the second execution mode of the present invention;
Fig. 3 is the structural representation of information transmission system the first execution mode of the present invention;
Fig. 4 is the structural representation of the implementation environment of the information-pushing method of the embodiment of the present invention.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
Refer to Fig. 1, Fig. 1 is the schematic flow sheet of information-pushing method the first execution mode of the present invention.
The described information-pushing method of present embodiment comprises the following steps:
Step S101, according to the Wi-Fi Hotspot that has accessed client, obtains the corresponding geographical location information of described Wi-Fi Hotspot.
Step S102, obtains the interactive information of the corresponding user of described client and corresponding network service.
Step S103, obtains the pushed information of mating with described interactive information and described geographical location information.
Step S104, is pushed to described client by the pushed information of obtaining.
Information-pushing method described in present embodiment, obtain the geographical location information of described client by the Wi-Fi Hotspot of access client, obtain again the interactive information that corresponding accounts information obtains relative users and the service of described corresponding network, finally obtain the pushed information of mating with described interactive information and described geographical location information, and be pushed to described client, can be fast experience the information of exact matching to client push and client present position and user, improve information pushing accuracy and validity, and then improve pushing efficiency.
Wherein, for step S101, described Wi-Fi Hotspot is preferably the Wi-Fi equipment being arranged in the default band of position, the corresponding unique mark of each Wi-Fi Hotspot, and described unique mark is preferably MAC Address.The prestore geographical location information in described Wi-Fi Hotspot position of living in region of the MAC Address of Wi-Fi Hotspot of can prestoring and corresponding described MAC Address.Further, described Wi-Fi Hotspot can be laid in to the described corresponding network corresponding service shops of service geographic area of living in.The corresponding geographical location information of described Wi-Fi Hotspot and described client Region Matching of living in, can be the signal coverage areas of described Wi-Fi, also can be and serve shops geographic area of living in.
Preferably, the corresponding popular known notebook of described client, personal digital assistant, smart phone, panel computer, portable electronic device are for similar devices.In the time that client enters the radiation scope of Wi-Fi Hotspot, can arrive this Wi-Fi Hotspot by automatic scan, automatically access Wi-Fi Hotspot without password.
In one embodiment, according to the Wi-Fi Hotspot that has accessed client, the step of obtaining the corresponding geographical location information of described Wi-Fi Hotspot comprises the following steps:
Reception has accessed the Location Request of the Wi-Fi Hotspot of client, and described Location Request comprises the identification information of described Wi-Fi Hotspot.
The geographical location information of searching corresponding described identification information storage is the corresponding geographical location information of described Wi-Fi Hotspot.
Present embodiment, obtains according to the Location Request of described Wi-Fi Hotspot the geographical location information that geographical location information that described Wi-Fi Hotspot is corresponding is described client, can locate accurately fast described client, and then improves the accuracy of pushed information.
Wherein, the geographical location information of corresponding described identification information storage is preferably the geographical location information in described Wi-Fi Hotspot position of living in region.
Preferably, Wi-Fi Hotspot is accessing after client, sends described Location Request to push server.
In other embodiments, push server receives after described Location Request, also can notify the positioning end pair multiple Wi-Fi Hotspots adjacent with described Wi-Fi Hotspot to intercept to detect the signal power of each Wi-Fi Hotspot, push server receives the testing result of described positioning end, and according to the signal power of each Wi-Fi Hotspot, the coordinate of each Wi-Fi Hotspot of storing in Query Database, and then to calculate corresponding geographical location information be the corresponding geographical location information of Wi-Fi Hotspot (being the geographical location information of client) that has accessed client.
In other embodiments, also can detect in real time each Wi-Fi Hotspot by push server and whether access client, access new client if detect, obtain the corresponding geographical location information of the Wi-Fi Hotspot detecting.
For step S102, the corresponding user of described client is preferably the active user of described client, also can be the historical user of described client.
Preferably, described interactive information comprises wherein one or more of following various information: the sex of user's registration in described corresponding network service, the age of user's registration in described corresponding network service, the interbehavior data that generate with described corresponding network service generation interbehavior, with the time of described corresponding network service generation interbehavior, to the evaluating data of described corresponding network service.
Wherein, comprise with described corresponding network service generation interbehavior: described corresponding network service upgrade user profile, to described corresponding network service browse, buy respective articles in described corresponding network service, to described corresponding network service in the collection etc. of respective articles.The interbehavior data that generate comprise: the classification of the article of buying, the price of the article of buying, the object (webpage, picture) of browsing.
And then, can be to the sex of user's registration in described corresponding network service, the age of user's registration in described corresponding network service, the interbehavior data that generate with described corresponding network service generation interbehavior, with the time of described corresponding network service generation interbehavior, evaluating data to described corresponding network service is analyzed, show that user preference information is as described interactive information or the corresponding attribute information of interactive information, as the size of interested article, brand, classification (upper garment, maternity dress, infant's product etc.).
Further, also can collect the shopping track (as: visiting the type of shops, the relevant informations such as shops's time of staying) in the online lower corresponding market of user, as described interactive information.
In one embodiment, the step of obtaining the interactive information of the corresponding user of described client and corresponding network service comprises the following steps:
Obtain the accounts information of the corresponding user of described client in described corresponding network service.
According to described accounts information, in database, search the interactive information with described accounts information corresponding stored.
If do not find described interactive information, detect the interactive operation between described client and the service of described corresponding network according to described accounts information, and obtain the interbehavior data of the interactive operation generation detecting.
According to the corresponding relation between default interbehavior data and interactive information, generate the interactive information corresponding with described interbehavior data, and corresponding described accounts information storage.
The present embodiment, do not store described interactive information in database time, can Real-time Collection described in the interbehavior data that generate of interactive operation between client and described corresponding network, generate described interactive information.
Described accounts information is preferably the register account number in described corresponding network service.
In other embodiments, can be according to the mark of described client, obtain the interactive information of the corresponding user of described client and corresponding network service.
In another embodiment, obtaining the corresponding user of described client comprises the following steps in the accounts information step of described corresponding network service:
Whether detect described client in logining the logging status of described corresponding network service.
If so, work as front end from client described in described corresponding network service request and login the accounts information of described corresponding network service, the accounts information as the corresponding user of described client in corresponding network service.
The present embodiment, the accounts information that obtains the user of the described corresponding network service of current login is the accounts information of the corresponding user of described client in corresponding network service.Accounts information that can quick obtaining relative users.
Further, detecting that described client is not in the time logining the logging status of described corresponding network service, further comprising the steps of:
Show the accounts information input frame of described corresponding network service in described client.
Receive the data of the described accounts information input frame of input, the accounts information as the corresponding user of described client in corresponding network service.
For step S103, the pushed information of mating with described interactive information and described geographical location information is preferably, consistent with the residing geographical position of described client, and pushed information in the range of information identifying in described interactive information.
For step S104, described pushed information can be converted to after default data format again to described client push, facilitate described client to show described pushed information.
Refer to Fig. 2, Fig. 2 is the schematic flow sheet of information-pushing method the second execution mode of the present invention.
The described information-pushing method of present embodiment is with the difference of the first execution mode: the step of obtaining the pushed information of mating with described interactive information and described geographical location information comprises the following steps:
Step S201, obtain information to be pushed and described in the corresponding geographical location information of information to be pushed.
Step S202, the corresponding geographical location information of information and interval, the whether corresponding same geographical position of the corresponding geographical location information of described Wi-Fi Hotspot to be pushed described in judgement.
Step S203, described in if so, judging, whether information to be pushed meets the corresponding information attribute of described interactive information.
Step S204, if meet, using information described to be pushed as the pushed information of mating with described interactive information and described geographical location information.
Present embodiment, by interval and meet the pushed information of the corresponding information attribute of described interactive information in same geographical position with described client, is pushed to described client, is more suitable for user, can improve the validity of pushed information.
Preferably, described information attribute preferably, can comprise the price range under information, the user's sex adapting to, the age of user section adapting to, affiliated brand classification etc.
Refer to Fig. 3, Fig. 3 is the structural representation of information transmission system the first execution mode of the present invention.
The described information transmission system of present embodiment comprises that position information acquisition module 100, interactive information acquisition module 200, information chooses module 300 and information pushing module 400, wherein:
Position information acquisition module 100, for according to the Wi-Fi Hotspot that has accessed client, obtains the corresponding geographical location information of described Wi-Fi Hotspot.
Interactive information acquisition module 200, for obtaining the interactive information of the corresponding user of described client and corresponding network service.
Information is chosen module 300, for obtaining the pushed information of mating with described interactive information and described geographical location information.
Information pushing module 400, for being pushed to described client by the pushed information of obtaining.
Information transmission system described in present embodiment, obtain the geographical location information of described client by the Wi-Fi Hotspot of access client, obtain again the interactive information of relative users and the service of described corresponding network according to corresponding accounts information, finally obtain the pushed information of mating with described interactive information and described geographical location information, and be pushed to described client, can be fast experience the information of exact matching to client push and client present position and user, improve information pushing accuracy and validity, and then improve pushing efficiency.
Wherein, for position information acquisition module 100, described Wi-Fi Hotspot is preferably the Wi-Fi equipment being arranged in the default band of position, the corresponding unique mark of each Wi-Fi Hotspot, and described unique mark is preferably MAC Address.The prestore geographical location information in described Wi-Fi Hotspot position of living in region of the MAC Address of Wi-Fi Hotspot of can prestoring and corresponding described MAC Address.Further, described Wi-Fi Hotspot can be laid in to the described corresponding network corresponding service shops of service geographic area of living in.The corresponding geographical location information of described Wi-Fi Hotspot and described client Region Matching of living in, can be the signal coverage areas of described Wi-Fi, also can be and serve shops geographic area of living in.
Preferably, described client can corresponding popular known notebook, personal digital assistant, smart phone, panel computer, portable electronic device be for similar devices.In the time that client enters the radiation scope of Wi-Fi Hotspot, can arrive this Wi-Fi Hotspot by automatic scan, automatically access Wi-Fi Hotspot without password.
In one embodiment, position information acquisition module 100 can be used for:
Reception has accessed the Location Request of the Wi-Fi Hotspot of client, and described Location Request comprises the identification information of described Wi-Fi Hotspot.
The geographical location information of searching corresponding described identification information storage is the corresponding geographical location information of described Wi-Fi Hotspot.
Present embodiment, obtains according to the Location Request of described Wi-Fi Hotspot the geographical location information that geographical location information that described Wi-Fi Hotspot is corresponding is described client, can locate accurately fast described client, and then improves the accuracy of pushed information.
Wherein, the geographical location information of corresponding described identification information storage is preferably the geographical location information in described Wi-Fi Hotspot position of living in region.
Preferably, Wi-Fi Hotspot is accessing after client, sends described Location Request to push server.
In other embodiments, push server receives after described Location Request, also can notify the positioning end pair multiple Wi-Fi Hotspots adjacent with described Wi-Fi Hotspot to intercept to detect the signal power of each Wi-Fi Hotspot, push server receives the testing result of described positioning end, and according to the signal power of each Wi-Fi Hotspot, the coordinate of each Wi-Fi Hotspot of storing in Query Database, and then to calculate corresponding geographical location information be the corresponding geographical location information of Wi-Fi Hotspot (being the geographical location information of client) that has accessed client.
In other embodiments, also can detect in real time each Wi-Fi Hotspot by push server and whether access client, access new client if detect, obtain the corresponding geographical location information of the Wi-Fi Hotspot detecting.
For interactive information acquisition module 200, the corresponding user of described client is preferably the active user of described client, also can be the historical user of described client.Described accounts information is preferably the register account number in described corresponding network service.
Preferably, described interactive information comprises wherein one or more of following various information: the sex of user's registration in described corresponding network service, the age of user's registration in described corresponding network service, the interbehavior data that generate with described corresponding network service generation interbehavior, with the time of described corresponding network service generation interbehavior, to the evaluating data of described corresponding network service.
Wherein, comprise with described corresponding network service generation interbehavior: described corresponding network service browsed, buys the respective articles in the service of described corresponding network, the collection to respective articles in described corresponding network service etc.The interbehavior data that generate comprise: the classification of the article of buying, the price of the article of buying, the object (webpage, picture) of browsing.
And then, can be to the sex of user's registration in described corresponding network service, the age of user's registration in described corresponding network service, the interbehavior data that generate with described corresponding network service generation interbehavior, with the time of described corresponding network service generation interbehavior, evaluating data to described corresponding network service is analyzed, show that user preference information is as described interactive information or the corresponding attribute information of interactive information, as the size of interested article, brand, classification (upper garment, maternity dress, infant's product etc.).
Further, also can collect the shopping track (as: visiting the type of shops, the relevant informations such as shops's time of staying) in the online lower corresponding market of user, as described interactive information.
In one embodiment, interactive information acquisition module 200 can be used for:
Obtain the accounts information of the corresponding user of described client in described corresponding network service.
According to described accounts information, in database, search the interactive information with described accounts information corresponding stored.
If do not find described interactive information, detect the interactive operation between described client and the service of described corresponding network according to described accounts information, and obtain the interbehavior data of the interactive operation generation detecting.
According to the corresponding relation between default interbehavior data and interactive information, generate the interactive information corresponding with described interbehavior data, and corresponding described accounts information storage.
The present embodiment, do not store described interactive information in database time, can Real-time Collection described in the interbehavior data that generate of interactive operation between client and described corresponding network, generate described interactive information.
Described accounts information is preferably the register account number in described corresponding network service.
In another embodiment, interactive information acquisition module 200 also can be used for:
Whether detect described client in logining the logging status of described corresponding network service.
If so, work as front end from client described in described corresponding network service request and login the accounts information of described corresponding network service, the accounts information as the corresponding user of described client in corresponding network service.
The present embodiment, the accounts information that obtains the user of the described corresponding network service of current login is the accounts information of the corresponding user of described client in corresponding network service.Accounts information that can quick obtaining relative users.
Further, interactive information acquisition module 200 also can be used for detecting that described client, not in the time logining the logging status of described corresponding network service, shows the accounts information input frame of described corresponding network service in described client.Receive the data of the described accounts information input frame of input, the accounts information as the corresponding user of described client in corresponding network service.
Choose module 300 for information, the pushed information of mating with described interactive information and described geographical location information is preferably, consistent with the residing geographical position of described client, and pushed information in the range of information identifying in described interactive information.
For information pushing module 400, described pushed information can be converted to after default data format again to described client push, facilitate described client to show described pushed information.
The following stated is information transmission system the second execution mode of the present invention.
The described information transmission system of present embodiment and the difference of the first execution mode are: information is chosen module 300 and also be can be used for:
Obtain information to be pushed and described in the corresponding geographical location information of information to be pushed.
The corresponding geographical location information of information and interval, the whether corresponding same geographical position of the corresponding geographical location information of described Wi-Fi Hotspot to be pushed described in judgement.
If so, described in judging, whether information to be pushed meets the corresponding information attribute of described interactive information.
If meet, using information described to be pushed as the pushed information of mating with described interactive information and described geographical location information.
Present embodiment, by interval and meet the pushed information of the corresponding information attribute of described interactive information in same geographical position with described client, is pushed to described client, is more suitable for user, can improve the validity of pushed information.
Preferably, described information attribute preferably, can comprise the price range under information, the user's sex adapting to, the age of user section adapting to, affiliated brand classification etc.
Refer to Fig. 4, Fig. 4 is the structural representation of the implementation environment of the information-pushing method of the embodiment of the present invention.
Implementation environment shown in Fig. 4 is for realizing the information-pushing method described in any embodiment of the present invention or execution mode, comprise terminal, client 120, push server 140 and Wi-Fi Hotspot 160, described terminal is connected by Wi-Fi Hotspot 160 with push server 140.
Wherein, described terminal comprises at least one in the terminal equipments such as smart mobile phone, desktop computer, notebook, personal digital assistant, panel computer, is equiped with the client 120 for realizing information-pushing method of the present invention.
Push server 140, can 160 corresponding geographical location information of pre-stored each Wi-Fi Hotspot, by user and the interbehavior data that the interactive operation between the service of described corresponding network generates of each client 120 of network collection, generate and store described interactive information, store matched rule between information to be pushed and interactive information and geographical location information, obtain the pushed information of mating with corresponding interactive information and geographical location information or by Wi-Fi Hotspot 160, pushed information be pushed to client 120.
Client 120, client 120 can be logined corresponding network service, be carried out interactive operation or send the accounts information of respective user in corresponding network service to push server 140 with corresponding network service by Wi-Fi Hotspot 160.
The above embodiment has only expressed several execution mode of the present invention, and it describes comparatively concrete and detailed, but can not therefore be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection range of patent of the present invention should be as the criterion with claims.
Claims (10)
1. an information-pushing method, is characterized in that, comprises the following steps:
According to the Wi-Fi Hotspot that has accessed client, obtain the corresponding geographical location information of described Wi-Fi Hotspot;
Obtain the interactive information of the corresponding user of described client and corresponding network service;
Obtain the pushed information of mating with described interactive information and described geographical location information;
The pushed information of obtaining is pushed to described client.
2. information-pushing method according to claim 1, is characterized in that, according to the Wi-Fi Hotspot that has accessed client, the step of obtaining the corresponding geographical location information of described Wi-Fi Hotspot comprises the following steps:
Reception has accessed the Location Request of the Wi-Fi Hotspot of client, and described Location Request comprises the identification information of described Wi-Fi Hotspot;
The geographical location information of searching corresponding described identification information storage is the corresponding geographical location information of described Wi-Fi Hotspot.
3. information-pushing method according to claim 1, is characterized in that, the step of obtaining the interactive information of the corresponding user of described client and corresponding network service comprises the following steps:
Obtain the accounts information of the corresponding user of described client in described corresponding network service;
According to described accounts information, in database, search the interactive information with described accounts information corresponding stored;
If do not find described interactive information, detect the interactive operation between described client and the service of described corresponding network according to described accounts information, and obtain the interbehavior data of the interactive operation generation detecting;
According to the corresponding relation between default interbehavior data and interactive information, generate the interactive information corresponding with described interbehavior data, and corresponding described accounts information storage.
4. information-pushing method according to claim 3, is characterized in that, obtains the corresponding user of described client and comprises the following steps in the accounts information step of described corresponding network service:
Whether detect described client in logining the logging status of described corresponding network service;
If so, work as front end from client described in described corresponding network service request and login the accounts information of described corresponding network service, the accounts information as the corresponding user of described client in corresponding network service.
5. information-pushing method according to claim 4, is characterized in that, is detecting that described client is not in the time logining the logging status of described corresponding network service, further comprising the steps of:
Show the accounts information input frame of described corresponding network service in described client;
Receive the data of the described accounts information input frame of input, the accounts information as the corresponding user of described client in corresponding network service.
6. according to the information-pushing method described in any one in claim 1 to 5, it is characterized in that, the step of obtaining the pushed information of mating with described interactive information and described geographical location information comprises the following steps:
Obtain information to be pushed and described in the corresponding geographical location information of information to be pushed;
The corresponding geographical location information of information and interval, the whether corresponding same geographical position of the corresponding geographical location information of described Wi-Fi Hotspot to be pushed described in judgement;
If so, described in judging, whether information to be pushed meets the corresponding information attribute of described interactive information;
If meet, using information described to be pushed as the pushed information of mating with described interactive information and described geographical location information.
7. information-pushing method according to claim 6, is characterized in that, described interactive information comprises wherein one or more of following various information:
The sex of user's registration in described corresponding network service;
The age of user's registration in described corresponding network service;
The interbehavior data that generate with described corresponding network service generation interbehavior;
With the time of described corresponding network service generation interbehavior;
To the evaluating data of described corresponding network service.
8. an information transmission system, is characterized in that, comprising:
Position information acquisition module, for according to the Wi-Fi Hotspot that has accessed client, obtains the corresponding geographical location information of described Wi-Fi Hotspot;
Interactive information acquisition module, for obtaining the interactive information of the corresponding user of described client and corresponding network service;
Information is chosen module, for obtaining the pushed information of mating with described interactive information and described geographical location information;
Information pushing module, for being pushed to described client by the pushed information of obtaining.
9. information transmission system according to claim 8, is characterized in that, described position information acquisition module also for:
Reception has accessed the Location Request of the Wi-Fi Hotspot of client, and described Location Request comprises the identification information of described Wi-Fi Hotspot;
The geographical location information of searching corresponding described identification information storage is the corresponding geographical location information of described Wi-Fi Hotspot.
10. information transmission system according to claim 8 or claim 9, is characterized in that, information choose module also for:
Obtain information to be pushed and described in the corresponding geographical location information of information to be pushed;
The corresponding geographical location information of information and interval, the whether corresponding same geographical position of the corresponding geographical location information of described Wi-Fi Hotspot to be pushed described in judgement;
If so, described in judging, whether information to be pushed meets the corresponding information attribute of described interactive information;
If meet, using information described to be pushed as the pushed information of mating with described interactive information and described geographical location information.
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| CN107767154A (en) * | 2016-08-18 | 2018-03-06 | 中国电信股份有限公司 | Information-pushing method, platform and system |
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| CN108733685A (en) * | 2017-04-17 | 2018-11-02 | 阿里巴巴集团控股有限公司 | Object interaction, browsing, search and configuration method and device |
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