CN105610887A - Information pushing method, information pushing device and server - Google Patents
Information pushing method, information pushing device and server Download PDFInfo
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- CN105610887A CN105610887A CN201510541252.XA CN201510541252A CN105610887A CN 105610887 A CN105610887 A CN 105610887A CN 201510541252 A CN201510541252 A CN 201510541252A CN 105610887 A CN105610887 A CN 105610887A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W84/00—Network topologies
- H04W84/02—Hierarchically pre-organised networks, e.g. paging networks, cellular networks, WLAN [Wireless Local Area Network] or WLL [Wireless Local Loop]
- H04W84/10—Small scale networks; Flat hierarchical networks
- H04W84/12—WLAN [Wireless Local Area Networks]
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Abstract
The invention provides an information pushing method, an information pushing device and a server. The information pushing method comprises the steps of; receiving parameter information of a plurality of WI-FI hotspots scanned by a terminal, and determining offline behavior information of a user of the terminal according to the parameter information; determining target push information of an institution to which the plurality of WI-FI hotspots belong according to the offline behavior information or according to the offline behavior information and online behavior information of the user; and pushing the target push information to the terminal. By adopting the information pushing method, the information pushing device and the server, information can be pushed to the user by combining the offline behavior information of the user, thus the information pushed to the user is more accurate.
Description
Technical field
The present invention relates to technical field of information processing, in particular to a kind of information-pushing method,A kind of information push-delivery apparatus and a kind of server.
Background technology
At present, by behavioural information on user's line (as the content of user's browsing page, purchase on the netThe commodity of thing etc.) carry out data analysis and excavate record, consumption orientation, the behavior that can obtain userCustoms etc., then consume propelling movement according to behavioural information on user's line to user targetedly, butThat prior art can only be carried out record analysis for behavioural information on user's line, and lacks under lineThe data that user's acquired behavior is analyzed, the information that will make to be pushed to user is inaccurate.
Therefore, how to be user's pushed information in conjunction with behavioural information under subscribers feeder, thereby to make to be pushed toUser's information more accurately becomes problem demanding prompt solution.
Summary of the invention
The present invention, just based on the problems referred to above, has proposed a kind of new technical scheme, can be in conjunction with userUnder line, behavioural information is user's pushed information, thereby it is more accurate to make to be pushed to user's information.
In view of this, a first aspect of the present invention has proposed a kind of information-pushing method, comprising: receiveThe parameter information of multiple WI-FI focuses that terminal scanning arrives, and described in determining according to described parameter informationBehavioural information under the user's of terminal line; According to behavioural information under described line or descending according to described lineFor behavioural information on information and described user's line is determined the order of described multiple WI-FI focus institutional affiliationsMark pushed information; Described target pushed information is pushed to described terminal.
In this technical scheme, due to most of market, subway and other public arenas all layout have(Wireless-Fidelity, Wireless Fidelity claim again without live width the WI-FI that operator or mechanism provideBand, wireless network) focus, therefore, the parameter of multiple WI-FI focuses that can arrive according to terminal scanningInformation is determined behavioural information under user's the line of terminal, determine user's daily routines market, dining room,Behavioural information under the lines such as bookstore, then determines multiple WI-FI heat to behavioural information analysis under lineThe target pushed information of some institutional affiliation, or to behavioural information on behavioural information under line and user's line(for example, commodity of the content of user's browsing page, shopping online etc.) are analyzed to determine multipleThe target pushed information of WI-FI focus institutional affiliation, for example, target pushed information can be WI-FIUnder focus, merchant information, favor information or other effective informations etc. in market or dining room, avoidIn correlation technique, only determine according to behavioural information on user's line the information that is pushed to user, fromAnd the information that makes to be pushed to user is more accurate. In addition, due to the position of terminal to this terminal placeThe WI-FI focus at place scans, and does not connect WI-FI focus, thereby has avoided the merit of terminalConsume excessive. Certainly, if terminal is used by multiple users, can be by multiple users' bio-identification letterBreath (for example, finger print information and iris information) is distinguished multiple users.
The information-pushing method of technique scheme is for server, certain, also can be at terminal scanningAfter the parameter information of the multiple WI-FI focuses that arrive, terminal determines that according to parameter information user's line is descendingFor information, then terminal is according to behavioural information under line or according on behavioural information under line and user's lineBehavioural information is determined the target pushed information of multiple WI-FI focus institutional affiliations.
In technique scheme, preferably, determine described terminal described according to described parameter informationUser's line under after the step of behavioural information, comprising: behavioural information under described line is classifiedAnd/or determine described user's attribute according to behavioural information under described line.
In this technical scheme, by behavioural information under line is classified, thus can be according to classificationAfter line under behavioural information determine the target pushed information of WI-FI focus institutional affiliation, for example, will useUnder the line at family, behavioural information is according to the classification of working day and festivals or holidays, and according to behavior letter under the line of festivals or holidaysBreath analysis obtains user and often goes to dining room, or obtains user according to analyzing the festivals or holidays in period in the Spring FestivalMarket, often goes to coffee shop at noon and obtain user according to behavior information analysis under workaday line,Be pushed to favor information or the up-to-date menu etc. that the target pushed information of terminal is dining room in festivals or holidays,Or be pushed to information of discount that the target pushed information of terminal is market etc. in the festivals or holidays in period in the Spring Festival,And the favor information that the target pushed information that is pushed on weekdays terminal is coffee shop. Therefore, to usingUnder the line at family, behavioural information is classified and is made further to recommend use with the real-time requirement of digging userThe accuracy of the target pushed information at family.
Can also determine according to behavioural information under line user's attribute, particularly, by behavior under lineInformation analysis determines that user is student, working clan, the elderly or other, for example, according toUnder line, behavior information analysis obtains user and often goes to school, bookstore and library, can determine that user isStudent, can push the information about study aspect to this user, or according to behavioural information under lineAnalysis obtains user and is arranged in office building towards nine late five ground, determines that user is working clan, can be toThis user pushes about the relevant information of working clan (as body-building information etc.), certainly, and can be in conjunction with useOn the line at family, behavioural information is determined this working clan user's position, so that the information pushing is more accurate,Or obtain user according to behavior information analysis under line and often go to the ground such as park, square with the dusk in the morning,Can determine that user is the elderly, can recommend about taking care of health or old amusement class to this userInformation. Therefore the attribute of, determining user makes to recommend with the real-time requirement of digging user furtherThe accuracy of user's target pushed information.
In above-mentioned any one technical scheme, preferably, described according to behavioural information under described line orDetermine described multiple WI-FI heat according to behavioural information on the line of behavioural information and described user under described lineThe step of the target pushed information of some institutional affiliation, specifically comprises: calculate institute according to described parameter informationState the weighted value of multiple WI-FI focuses, with according to described weighted value in described multiple WI-FI focusesSelect target WI-FI focus; According to behavioural information under described line or according to behavior letter under described lineOn breath and described user's line, behavioural information is determined the described order of described target WI-FI focus institutional affiliationMark pushed information.
In this technical scheme, calculate the weighted value of multiple WI-FI focuses according to parameter information, with rootIn multiple WI-FI focuses, select target WI-FI focus according to weighted value, for example, parameter information bagDraw together: the scanning times x of WI-FI focus, the signal strength signal intensity y of WI-FI focus, the sweeping of WI-FI focusRetouch the shared weighted value b of signal strength signal intensity of the shared weighted value a of number of times and WI-FI focus, canSo that calculate the weighted value of WI-FI focus with following formula z=a × x+b × y, and wherein, zThe weighted value that represents WI-FI focus, the z value of WI-FI focus is higher, and WI-FI focus is also just describedSignal strength signal intensity scanning times strong, this WI-FI focus of this terminal scanning many, user is at this WI-Time in mechanism under FI focus is just longer, and user to the mechanism under this WI-FI focus just moreInterested, can be using this WI-FI focus as target WI-FI focus, then by target WI-FI heatThe target pushed information of some institutional affiliation is pushed to terminal, thereby has improved the accuracy of information pushing.
In above-mentioned any one technical scheme, preferably, described, described target pushed information is pushedBefore giving the step of described terminal, also comprise: obtain the current location at described terminal place, and obtainGet the position of described target WI-FI focus institutional affiliation; Detect described current location and described targetWhether the distance between the position of WI-FI focus institutional affiliation is less than predeterminable range; If so, carry out instituteState the step that described target pushed information is pushed to described user.
In this technical scheme, before target pushed information is pushed to user, if terminal detectedAnd the distance between the position of target WI-FI focus institutional affiliation is less than predeterminable range, illustrate terminal withCloser with the distance of target WI-FI focus institutional affiliation, can push this target WI-to terminalThe target pushed information of FI focus institutional affiliation, and the distance of terminal and target WI-FI focus institutional affiliationWhen being greater than predeterminable range, the target that does not push this target WI-FI focus institutional affiliation to terminal pushesInformation, avoids the information pushing to bring interference to user, has avoided pushing invalid order to user simultaneouslyMark pushed information, thus user's experience promoted.
In above-mentioned any one technical scheme, preferably, described parameter information comprise one of following or itsCombination: the scanning times of the each WI-FI focus described in described terminal scanning in multiple WI-FI focuses,The signal strength signal intensity of described multiple WI-FI focuses, the title of described multiple WI-FI focuses, described multipleThe Media Access Control address of WI-FI focus.
In this technical scheme, it is following one or a combination set of that parameter information includes but not limited to: terminal is sweptRetouch the scanning times of the each WI-FI focus in multiple WI-FI focuses, the letter of multiple WI-FI focusesNumber intensity, the title of multiple WI-FI focuses, the medium access control of multiple WI-FI focuses(MAC, MediaAccessControl) address, thus can be according to the multiple WI-FI of terminal scanningThe scanning times of the each WI-FI focus in focus, the signal strength signal intensity of multiple WI-FI focuses are determined manyThe weighted value of individual WI-FI focus, and according to the title of multiple WI-FI focuses, multiple WI-FI heatThe Media Access Control address of point is determined the details of multiple WI-FI focus institutional affiliations, to reachThe target pushed information object more accurately and reliably pushing to user.
A second aspect of the present invention has proposed a kind of information push-delivery apparatus, comprising: the first determining unit,The parameter information of the multiple WI-FI focuses that scan for receiving terminal, and according to described parameter informationDetermine behavioural information under user's the line of described terminal; The second determining unit, for according under described lineBehavioural information or according to behavioural information on the line of behavioural information and described user under described line determine described inThe target pushed information of multiple WI-FI focus institutional affiliations; Push unit, for pushing away described targetCarry information is pushed to described terminal.
In this technical scheme, due to most of market, subway and other public arenas all layout have(Wireless-Fidelity, Wireless Fidelity claim again without live width the WI-FI that operator or mechanism provideBand, wireless network) focus, therefore, the parameter of multiple WI-FI focuses that can arrive according to terminal scanningInformation is determined behavioural information under user's the line of terminal, determine user's daily routines market, dining room,Behavioural information under the lines such as bookstore, then determines multiple WI-FI heat to behavioural information analysis under lineThe target pushed information of some institutional affiliation, or to behavioural information on behavioural information under line and user's line(for example, commodity of the content of user's browsing page, shopping online etc.) are analyzed to determine multipleThe target pushed information of WI-FI focus institutional affiliation, for example, target pushed information can be WI-FIUnder focus, merchant information, favor information or other effective informations etc. in market or dining room, avoidIn correlation technique, only determine according to behavioural information on user's line the information that is pushed to user, fromAnd the information that makes to be pushed to user is more accurate. In addition, due to the position of terminal to this terminal placeThe WI-FI focus at place scans, and does not connect WI-FI focus, thereby has avoided the merit of terminalConsume excessive. Certainly, if terminal is used by multiple users, can be by multiple users' bio-identification letterBreath (for example, finger print information and iris information) is distinguished multiple users.
The information-pushing method of technique scheme is for server, certain, also can be at terminal scanningAfter the parameter information of the multiple WI-FI focuses that arrive, terminal determines that according to parameter information user's line is descendingFor information, then terminal is according to behavioural information under line or according on behavioural information under line and user's lineBehavioural information is determined the target pushed information of multiple WI-FI focus institutional affiliations.
In technique scheme, preferably, also comprise: processing unit, for descending to described lineFor information is classified and/or determines described user's attribute according to behavioural information under described line.
In this technical scheme, by behavioural information under line is classified, thus can be according to classificationAfter line under behavioural information determine the target pushed information of WI-FI focus institutional affiliation, for example, will useUnder the line at family, behavioural information is according to the classification of working day and festivals or holidays, and according to behavior letter under the line of festivals or holidaysBreath analysis obtains user and often goes to dining room, or obtains user according to analyzing the festivals or holidays in period in the Spring FestivalMarket, often goes to coffee shop at noon and obtain user according to behavior information analysis under workaday line,Be pushed to favor information or the up-to-date menu etc. that the target pushed information of terminal is dining room in festivals or holidays,Or be pushed to information of discount that the target pushed information of terminal is market etc. in the festivals or holidays in period in the Spring Festival,And the favor information that the target pushed information that is pushed on weekdays terminal is coffee shop. Therefore, to lineLower behavioural information is classified and is made further to recommend user's order with the real-time requirement of digging userThe accuracy of mark pushed information.
Can also determine according to behavioural information under line user's attribute, particularly, by behavior under lineInformation analysis determines that user is student, working clan, the elderly or other, for example, according toUnder line, behavior information analysis obtains user and often goes to school, bookstore and library, can determine that user isStudent, can push the information about study aspect to this user, or according to behavioural information under lineAnalysis obtains user and is arranged in office building towards nine late five ground, determines that user is working clan, can be toThis user pushes about the relevant information of working clan (as, body-building information etc.), certainly, and can be in conjunction withOn user's line, behavioural information is determined this working clan user's position, so that the information pushing is more accurateReally, or according to behavior information analysis under line obtain user often in the morning with go at dusk park, squareEtc. ground, can determine that user is the elderly, can recommend about taking care of health or old joy to this userThe information of happy class. Therefore the attribute of, determining user makes further with the real-time requirement of digging userRecommend the accuracy of user's target pushed information.
In above-mentioned any one technical scheme, preferably, described the second determining unit comprises: select singleUnit, for calculate the weighted value of described multiple WI-FI focuses according to described parameter information, with according to instituteState weighted value and select target WI-FI focus in described multiple WI-FI focuses; Described second determinesUnit specifically for, according to behavioural information under described line or according to behavioural information under described line with described inOn user's line, behavioural information determines that the described target of described target WI-FI focus institutional affiliation pushes letterBreath.
In this technical scheme, calculate the weighted value of multiple WI-FI focuses according to parameter information, with rootIn multiple WI-FI focuses, select target WI-FI focus according to weighted value, for example, parameter information bagDraw together: the scanning times x of WI-FI focus, the signal strength signal intensity y of WI-FI focus, the sweeping of WI-FI focusRetouch the shared weighted value b of signal strength signal intensity of the shared weighted value a of number of times and WI-FI focus, canSo that calculate the weighted value of WI-FI focus with following formula z=a × x+b × y, and wherein, zThe weighted value that represents WI-FI focus, the z value of WI-FI focus is higher, and WI-FI focus is also just describedSignal strength signal intensity scanning times strong, this WI-FI focus of this terminal scanning many, user is at this WI-Time in mechanism under FI focus is just longer, and user to the mechanism under this WI-FI focus just moreInterested, can be using this WI-FI focus as target WI-FI focus, then by target WI-FI heatThe target pushed information of some institutional affiliation is pushed to terminal, thereby has improved the accuracy of information pushing.
In above-mentioned any one technical scheme, preferably, also comprise: acquiring unit, for obtainingState the current location at terminal place, and obtain the position of described target WI-FI focus institutional affiliation;Detecting unit, for detection of the position of described current location and described target WI-FI focus institutional affiliationBetween distance whether be less than predeterminable range; Described push unit specifically for, if described working as detectedDistance between the position of front position and described target WI-FI focus institutional affiliation is less than described default distanceFrom time, carry out the described step that described target pushed information is pushed to described user.
In this technical scheme, before target pushed information is pushed to user, if terminal detectedAnd the distance between the position of target WI-FI focus institutional affiliation is less than predeterminable range, illustrate terminal withCloser with the distance of target WI-FI focus institutional affiliation, can push this target WI-to terminalThe target pushed information of FI focus institutional affiliation, and the distance of terminal and target WI-FI focus institutional affiliationWhen being greater than predeterminable range, the target that does not push this target WI-FI focus institutional affiliation to terminal pushesInformation, avoids the information pushing to bring interference to user, has avoided pushing invalid order to user simultaneouslyMark pushed information, thus user's experience promoted.
In above-mentioned any one technical scheme, preferably, described parameter information comprise one of following or itsCombination: the scanning times of the each WI-FI focus described in described terminal scanning in multiple WI-FI focuses,The signal strength signal intensity of described multiple WI-FI focuses, the title of described multiple WI-FI focuses, described multipleThe Media Access Control address of WI-FI focus.
In this technical scheme, it is following one or a combination set of that parameter information includes but not limited to: terminal is sweptRetouch the scanning times of the each WI-FI focus in multiple WI-FI focuses, the letter of multiple WI-FI focusesNumber intensity, the title of multiple WI-FI focuses, the medium access control of multiple WI-FI focuses(MAC, MediaAccessControl) address, thus can be according to the multiple WI-FI of terminal scanningThe scanning times of the each WI-FI focus in focus, the signal strength signal intensity of multiple WI-FI focuses are determined manyThe weighted value of individual WI-FI focus, and according to the title of multiple WI-FI focuses, multiple WI-FI heatThe Media Access Control address of point is determined the details of multiple WI-FI focus institutional affiliations, to reachThe target pushed information object more accurately and reliably pushing to user.
A third aspect of the present invention has proposed a kind of server, comprises any one institute in technique schemeThe information push-delivery apparatus of stating, therefore, this server have with technique scheme in described in any oneThe technique effect that information push-delivery apparatus is identical, does not repeat them here.
By technical scheme of the present invention, can be user's pushed information in conjunction with behavioural information under subscribers feeder,Thereby the information that makes to be pushed to user is more accurate.
Brief description of the drawings
Fig. 1 shows the schematic flow sheet of information-pushing method according to an embodiment of the invention;
Fig. 2 shows the structural representation of information push-delivery apparatus according to an embodiment of the invention;
Fig. 3 shows the structural representation of server according to an embodiment of the invention;
Fig. 4 shows the schematic flow sheet of information-pushing method according to another embodiment of the invention;
Fig. 5 shows the schematic flow sheet of information-pushing method according to still another embodiment of the invention.
Detailed description of the invention
In order more clearly to understand above-mentioned purpose of the present invention, feature and advantage, below in conjunction with attachedFigure and detailed description of the invention are further described in detail the present invention. It should be noted that, notIn the situation of conflict, the feature in the application's embodiment and embodiment can combine mutually.
Set forth in the following description a lot of details so that fully understand the present invention, still,The present invention can also adopt other to be different from other modes described here and implement, therefore, and the present inventionProtection domain be not subject to the restriction of following public specific embodiment.
Fig. 1 shows the schematic flow sheet of information-pushing method according to an embodiment of the invention.
As shown in Figure 1, information-pushing method according to an embodiment of the invention, comprising:
Step 102, the parameter information of multiple WI-FI focuses that receiving terminal scans, and according to instituteState parameter information and determine behavioural information under user's the line of described terminal;
Step 104, according to behavioural information under described line or according to behavioural information under described line with described inOn user's line, behavioural information is determined the target pushed information of described multiple WI-FI focus institutional affiliations;
Step 106, is pushed to described terminal by described target pushed information.
In this technical scheme, due to most of market, subway and other public arenas all layout have(Wireless-Fidelity, Wireless Fidelity claim again without live width the WI-FI that operator or mechanism provideBand, wireless network) focus, therefore, the parameter of multiple WI-FI focuses that can arrive according to terminal scanningInformation is determined behavioural information under user's the line of terminal, determine user's daily routines market, dining room,Behavioural information under the lines such as bookstore, then determines multiple WI-FI heat to behavioural information analysis under lineThe target pushed information of some institutional affiliation, or to behavioural information on behavioural information under line and user's line(for example, commodity of the content of user's browsing page, shopping online etc.) are analyzed to determine multipleThe target pushed information of WI-FI focus institutional affiliation, for example, target pushed information can be WI-FIUnder focus, merchant information, favor information or other effective informations etc. in market or dining room, avoidIn correlation technique, only determine according to behavioural information on user's line the information that is pushed to user, fromAnd the information that makes to be pushed to user is more accurate. In addition, due to the position of terminal to this terminal placeThe WI-FI focus at place scans, and does not connect WI-FI focus, thereby has avoided the merit of terminalConsume excessive. Certainly, if terminal is used by multiple users, can be by multiple users' bio-identification letterBreath (for example, finger print information and iris information) is distinguished multiple users.
The information-pushing method of technique scheme is for server, certain, also can be at terminal scanningAfter the parameter information of the multiple WI-FI focuses that arrive, terminal determines that according to parameter information user's line is descendingFor information, then terminal is according to behavioural information under line or according on behavioural information under line and user's lineBehavioural information is determined the target pushed information of multiple WI-FI focus institutional affiliations.
In technique scheme, preferably, after step 102, comprising: descending to described lineFor information is classified and/or determines described user's attribute according to behavioural information under described line.
In this technical scheme, by behavioural information under line is classified, thus can be according to classificationAfter line under behavioural information determine the target pushed information of WI-FI focus institutional affiliation, for example, will useUnder the line at family, behavioural information is according to the classification of working day and festivals or holidays, and according to behavior letter under the line of festivals or holidaysBreath analysis obtains user and often goes to dining room, or obtains user according to analyzing the festivals or holidays in period in the Spring FestivalMarket, often goes to coffee shop at noon and obtain user according to behavior information analysis under workaday line,Be pushed to favor information or the up-to-date menu etc. that the target pushed information of terminal is dining room in festivals or holidays,Or be pushed to information of discount that the target pushed information of terminal is market etc. in the festivals or holidays in period in the Spring Festival,And the favor information that the target pushed information that is pushed on weekdays terminal is coffee shop. Therefore, to lineLower behavioural information is classified and is made further to recommend user's order with the real-time requirement of digging userThe accuracy of mark pushed information.
Can also determine according to behavioural information under line user's attribute, particularly, by behavior under lineInformation analysis determines that user is student, working clan, the elderly or other, for example, according toUnder line, behavior information analysis obtains user and often goes to school, bookstore and library, can determine that user isStudent, can push the information about study aspect to this user, or according to behavioural information under lineAnalysis obtains user and is arranged in office building towards nine late five ground, determines that user is working clan, can be toThis user pushes about the relevant information of working clan (as, body-building information etc.), certainly, and can be in conjunction withOn user's line, behavioural information is determined this working clan user's position, so that the information pushing is more accurateReally, or according to behavior information analysis under line obtain user often in the morning with go at dusk park, squareEtc. ground, can determine that user is the elderly, can recommend about taking care of health or old joy to this userThe information of happy class. Therefore the attribute of, determining user makes further with the real-time requirement of digging userRecommend the accuracy of user's target pushed information.
In above-mentioned any one technical scheme, preferably, step 104 specifically comprises: according to described ginsengNumber information are calculated the weighted value of described multiple WI-FI focuses, with according to described weighted value described multipleIn WI-FI focus, select target WI-FI focus; According to behavioural information under described line or according to instituteStating behavioural information on the line of behavioural information and described user under line determines under described target WI-FI focusThe described target pushed information of mechanism.
In this technical scheme, calculate the weighted value of multiple WI-FI focuses according to parameter information, with rootIn multiple WI-FI focuses, select target WI-FI focus according to weighted value, for example, parameter information bagDraw together: the scanning times x of WI-FI focus, the signal strength signal intensity y of WI-FI focus, the sweeping of WI-FI focusRetouch the shared weighted value b of signal strength signal intensity of the shared weighted value a of number of times and WI-FI focus, canSo that calculate the weighted value of WI-FI focus with following formula z=a × x+b × y, and wherein, zThe weighted value that represents WI-FI focus, the z value of WI-FI focus is higher, and WI-FI focus is also just describedSignal strength signal intensity scanning times strong, this WI-FI focus of this terminal scanning many, user is at this WI-Time in mechanism under FI focus is just longer, and user to the mechanism under this WI-FI focus just moreInterested, can be using this WI-FI focus as target WI-FI focus, then by target WI-FI heatThe target pushed information of some institutional affiliation is pushed to terminal, thereby has improved the accuracy of information pushing.
In above-mentioned any one technical scheme, preferably, before step 106, also comprise: obtainThe current location at described terminal place, and the position that obtains described target WI-FI focus institutional affiliation;Whether detect distance between described current location and the position of described target WI-FI focus institutional affiliationBe less than predeterminable range; If so, carry out the described step that described target pushed information is pushed to described userSuddenly.
In this technical scheme, before target pushed information is pushed to user, if terminal detectedAnd the distance between the position of target WI-FI focus institutional affiliation is less than predeterminable range, illustrate terminal withCloser with the distance of target WI-FI focus institutional affiliation, can push this target WI-to terminalThe target pushed information of FI focus institutional affiliation, and the distance of terminal and target WI-FI focus institutional affiliationWhen being greater than predeterminable range, the target that does not push this target WI-FI focus institutional affiliation to terminal pushesInformation, avoids the information pushing to bring interference to user, has avoided pushing invalid order to user simultaneouslyMark pushed information, thus user's experience promoted.
In above-mentioned any one technical scheme, preferably, described parameter information comprise one of following or itsCombination: the scanning times of the each WI-FI focus described in described terminal scanning in multiple WI-FI focuses,The signal strength signal intensity of described multiple WI-FI focuses, the title of described multiple WI-FI focuses, described multipleThe Media Access Control address of WI-FI focus.
In this technical scheme, it is following one or a combination set of that parameter information includes but not limited to: terminal is sweptRetouch the scanning times of the each WI-FI focus in multiple WI-FI focuses, the letter of multiple WI-FI focusesNumber intensity, the title of multiple WI-FI focuses, the medium access control of multiple WI-FI focuses(MAC, MediaAccessControl) address, thus can be according to the multiple WI-FI of terminal scanningThe scanning times of the each WI-FI focus in focus, the signal strength signal intensity of multiple WI-FI focuses are determined manyThe weighted value of individual WI-FI focus, and according to the title of multiple WI-FI focuses, multiple WI-FI heatThe Media Access Control address of point is determined the details of multiple WI-FI focus institutional affiliations, to reachThe target pushed information object more accurately and reliably pushing to user.
Fig. 2 shows the structural representation of information push-delivery apparatus according to an embodiment of the invention.
As shown in Figure 2, information push-delivery apparatus 200 according to an embodiment of the invention, comprising:The first determining unit 202, the second determining unit 204 and push unit 206, wherein, described firstThe parameter information of multiple WI-FI focuses that determining unit 202 scans for receiving terminal, and according toDescribed parameter information is determined behavioural information under user's the line of described terminal; The second determining unit 204,Be used for according to behavioural information under described line or according to the line of behavioural information and described user under described lineBehavioural information is determined the target pushed information of described multiple WI-FI focus institutional affiliations; Push unit206, for described target pushed information is pushed to described terminal.
In this technical scheme, due to most of market, subway and other public arenas all layout have(Wireless-Fidelity, Wireless Fidelity claim again without live width the WI-FI that operator or mechanism provideBand, wireless network) focus, therefore, the parameter of multiple WI-FI focuses that can arrive according to terminal scanningInformation is determined behavioural information under user's the line of terminal, determine user's daily routines market, dining room,Behavioural information under the lines such as bookstore, then determines multiple WI-FI heat to behavioural information analysis under lineThe target pushed information of some institutional affiliation, or to behavioural information on behavioural information under line and user's line(for example, commodity of the content of user's browsing page, shopping online etc.) are analyzed to determine multipleThe target pushed information of WI-FI focus institutional affiliation, for example, target pushed information can be WI-FIUnder focus, merchant information, favor information or other effective informations etc. in market or dining room, avoidIn correlation technique, only determine according to behavioural information on user's line the information that is pushed to user, fromAnd the information that makes to be pushed to user is more accurate. In addition, due to the position of terminal to this terminal placeThe WI-FI focus at place scans, and does not connect WI-FI focus, thereby has avoided the merit of terminalConsume excessive. Certainly, if terminal is used by multiple users, can be by multiple users' bio-identification letterBreath (for example, finger print information and iris information) is distinguished multiple users.
The information-pushing method of technique scheme is for server, certain, also can be at terminal scanningAfter the parameter information of the multiple WI-FI focuses that arrive, terminal determines that according to parameter information user's line is descendingFor information, then terminal is according to behavioural information under line or according on behavioural information under line and user's lineBehavioural information is determined the target pushed information of multiple WI-FI focus institutional affiliations.
In technique scheme, preferably, also comprise: processing unit 208, for to described lineLower behavioural information is classified and/or is determined described user's attribute according to behavioural information under described line.
In this technical scheme, by behavioural information under line is classified, thus can be according to classificationAfter line under behavioural information determine the target pushed information of WI-FI focus institutional affiliation, for example, will useUnder the line at family, behavioural information is according to the classification of working day and festivals or holidays, and according to behavior letter under the line of festivals or holidaysBreath analysis obtains user and often goes to dining room, or obtains user according to analyzing the festivals or holidays in period in the Spring FestivalMarket, often goes to coffee shop at noon and obtain user according to behavior information analysis under workaday line,Be pushed to favor information or the up-to-date menu etc. that the target pushed information of terminal is dining room in festivals or holidays,Or be pushed to information of discount that the target pushed information of terminal is market etc. in the festivals or holidays in period in the Spring Festival,And the favor information that the target pushed information that is pushed on weekdays terminal is coffee shop. Therefore, to lineLower behavioural information is classified and is made further to recommend user's order with the real-time requirement of digging userThe accuracy of mark pushed information.
Can also determine according to behavioural information under line user's attribute, particularly, by behavior under lineInformation analysis determines that user is student, working clan, the elderly or other, for example, according toUnder line, behavior information analysis obtains user and often goes to school, bookstore and library, can determine that user isStudent, can push the information about study aspect to this user, or according to behavioural information under lineAnalysis obtains user and is arranged in office building towards nine late five ground, determines that user is working clan, can be toThis user pushes about the relevant information of working clan (as, body-building information etc.), certainly, and can be in conjunction withOn user's line, behavioural information is determined this working clan user's position, so that the information pushing is more accurateReally, or according to behavior information analysis under line obtain user often in the morning with go at dusk park, squareEtc. ground, can determine that user is the elderly, can recommend about taking care of health or old joy to this userThe information of happy class. Therefore the attribute of, determining user makes further with the real-time requirement of digging userRecommend the accuracy of user's target pushed information.
In above-mentioned any one technical scheme, preferably, described the second determining unit 204 comprises: choosingSelect unit 2042, for calculate the weighted value of described multiple WI-FI focuses according to described parameter information,To select target WI-FI focus according to described weighted value in described multiple WI-FI focuses; DescribedThe second determining unit 204 specifically for, according to behavioural information under described line or descending according to described lineFor behavioural information on information and described user's line is determined the institute of described target WI-FI focus institutional affiliationState target pushed information.
In this technical scheme, calculate the weighted value of multiple WI-FI focuses according to parameter information, with rootIn multiple WI-FI focuses, select target WI-FI focus according to weighted value, for example, parameter information bagDraw together: the scanning times x of WI-FI focus, the signal strength signal intensity y of WI-FI focus, the sweeping of WI-FI focusRetouch the shared weighted value b of signal strength signal intensity of the shared weighted value a of number of times and WI-FI focus, canSo that calculate the weighted value of WI-FI focus with following formula z=a × x+b × y, and wherein, zThe weighted value that represents WI-FI focus, the z value of WI-FI focus is higher, and WI-FI focus is also just describedSignal strength signal intensity scanning times strong, this WI-FI focus of this terminal scanning many, user is at this WI-Time in mechanism under FI focus is just longer, and user to the mechanism under this WI-FI focus just moreInterested, can be using this WI-FI focus as target WI-FI focus, then by target WI-FI heatThe target pushed information of some institutional affiliation is pushed to terminal, thereby has improved the accuracy of information pushing.
In above-mentioned any one technical scheme, preferably, also comprise: acquiring unit 210, for obtainingGet the current location at described terminal place, and obtain the position of described target WI-FI focus institutional affiliationPut; Detecting unit 212, for detection of machine under described current location and described target WI-FI focusWhether the distance between the position of structure is less than predeterminable range; Described push unit 206 specifically for, ifDetect that the distance between described current location and the position of described target WI-FI focus institutional affiliation is littleIn the time of described predeterminable range, carry out the described step that described target pushed information is pushed to described user.
In this technical scheme, before target pushed information is pushed to user, if terminal detectedAnd the distance between the position of target WI-FI focus institutional affiliation is less than predeterminable range, illustrate terminal withCloser with the distance of target WI-FI focus institutional affiliation, can push this target WI-to terminalThe target pushed information of FI focus institutional affiliation, and the distance of terminal and target WI-FI focus institutional affiliationWhen being greater than predeterminable range, the target that does not push this target WI-FI focus institutional affiliation to terminal pushesInformation, avoids the information pushing to bring interference to user, has avoided pushing invalid order to user simultaneouslyMark pushed information, thus user's experience promoted.
In above-mentioned any one technical scheme, preferably, described parameter information comprise one of following or itsCombination: the scanning times of the each WI-FI focus described in described terminal scanning in multiple WI-FI focuses,The signal strength signal intensity of described multiple WI-FI focuses, the title of described multiple WI-FI focuses, described multipleThe Media Access Control address of WI-FI focus.
In this technical scheme, it is following one or a combination set of that parameter information includes but not limited to: terminal is sweptRetouch the scanning times of the each WI-FI focus in multiple WI-FI focuses, the letter of multiple WI-FI focusesNumber intensity, the title of multiple WI-FI focuses, the medium access control of multiple WI-FI focuses(MAC, MediaAccessControl) address, thus can be according to the multiple WI-FI of terminal scanningThe scanning times of the each WI-FI focus in focus, the signal strength signal intensity of multiple WI-FI focuses are determined manyThe weighted value of individual WI-FI focus, and according to the title of multiple WI-FI focuses, multiple WI-FI heatThe Media Access Control address of point is determined the details of multiple WI-FI focus institutional affiliations, to reachThe target pushed information object more accurately and reliably pushing to user.
Fig. 3 shows the structural representation of server according to an embodiment of the invention.
As shown in Figure 3, server 300 according to an embodiment of the invention, comprises above-mentioned technologyInformation push-delivery apparatus 200 in scheme described in any one, therefore, this server 300 has with above-mentionedThe identical technique effect of information push-delivery apparatus 200 in technical scheme described in any one, no longer superfluous at thisState.
Fig. 4 shows the schematic flow sheet of information-pushing method according to another embodiment of the invention.
As shown in Figure 4, information-pushing method according to another embodiment of the invention, comprising:
Step 402, terminal is opened WI-FI focus low-power consumption module, the multiple WI-FI heat of terminal scanningThe parameter information of point, the plurality of WI-FI focus can be the WI-FI heat of terminal scanning in the fixed timePoint, for example, the plurality of WI-FI focus is the WI-FI focus that terminal arrives interscan in a day;
Step 404, terminal uploads onto the server the parameter information of the multiple WI-FI focuses that get,Determine according to the parameter information of multiple WI-FI focuses that for server under user's line, behavioural information is carried outData are also analyzed, and by behavioural information under line according to classifying on festivals or holidays and working day;
Step 406, server pushes multiple WI-FI heat at special time and locality to terminalThe target pushed information of point, particularly, is festivals or holidays or working day according to current time, and detectsThe target that pushes multiple WI-FI focuses to user in region to terminal in multiple WI-FI focuses pushes awayCarry information.
Fig. 5 shows the schematic flow sheet of information-pushing method according to still another embodiment of the invention.
As shown in Figure 5, information-pushing method according to still another embodiment of the invention, comprising:
Step 502, is scanned and obtains multiple WI-multiple WI-FI focuses by terminalThe parameter information of FI focus;
Step 504, determines the parameter information analysis of multiple WI-FI focuses under user's lineBehavioural information;
Step 506, calculates multiple WI-FI according to the parameter information of the multiple WI-FI focuses that scanThe weighted value of focus, to select target WI-FI focus in multiple WI-FI focuses according to weighted value;
Step 508, by GPS (GlobalPositioningSystem, the global positioning system of terminalSystem) or the current distance of data network sense terminals, with sense terminals whether in target WI-FIIn the scope of the mechanism under focus, if so, push target WI-according to the current time to terminalThe information of FI focus, for example, push the information of target WI-FI focus to terminal on festivals or holidays and working dayDifferent.
More than be described with reference to the accompanying drawings technical scheme of the present invention, can be in conjunction with behavior under subscribers feederInformation is user's pushed information, thereby it is more accurate to make to be pushed to user's information.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, forThose skilled in the art, the present invention can have various modifications and variations. All in essence of the present inventionWithin god and principle, any amendment of doing, be equal to replacement, improvement etc., all should be included in the present inventionProtection domain within.
Claims (11)
1. an information-pushing method, is characterized in that, comprising:
The parameter information of multiple WI-FI focuses that receiving terminal scans, and according to described parameter informationDetermine behavioural information under user's the line of described terminal;
According to behavioural information under described line or according on the line of behavioural information and described user under described lineBehavioural information is determined the target pushed information of described multiple WI-FI focus institutional affiliations;
Described target pushed information is pushed to described terminal.
2. information-pushing method according to claim 1, is characterized in that, in described basisDescribed parameter information comprises after determining the step of behavioural information under user's the line of described terminal:
To behavioural information under described line classify and/or according to behavioural information under described line determine described inUser's attribute.
3. information-pushing method according to claim 1, is characterized in that, described according to instituteState behavioural information or true according to behavioural information on the line of behavioural information and described user under described line under lineThe step of the target pushed information of fixed described multiple WI-FI focus institutional affiliations, specifically comprises:
The weighted value of calculating described multiple WI-FI focuses according to described parameter information, adds with described in basisWeights are selected target WI-FI focus in described multiple WI-FI focuses;
According to behavioural information under described line or according on the line of behavioural information and described user under described lineBehavioural information is determined the described target pushed information of described target WI-FI focus institutional affiliation.
4. information-pushing method according to claim 3, is characterized in that, described by instituteBefore stating the step that target pushed information is pushed to described terminal, also comprise:
Obtain the current location at described terminal place, and obtain the affiliated machine of described target WI-FI focusThe position of structure;
Detect the distance between described current location and the position of described target WI-FI focus institutional affiliationWhether be less than predeterminable range;
If so, carry out the described step that described target pushed information is pushed to described user.
5. according to the information-pushing method described in any one in claim 1 to 4, it is characterized in that,It is following one or a combination set of that described parameter information comprises: multiple WI-FI focuses described in described terminal scanningIn each WI-FI focus scanning times, described multiple WI-FI focuses signal strength signal intensity, described inThe title of multiple WI-FI focuses, the Media Access Control address of described multiple WI-FI focuses.
6. an information push-delivery apparatus, is characterized in that, comprising:
The first determining unit, the parameter information of the multiple WI-FI focuses that scan for receiving terminal,And determine behavioural information under user's the line of described terminal according to described parameter information;
The second determining unit, for believing according to behavioural information under described line or according to behavior under described lineOn breath and described user's line, behavioural information determines that the target of described multiple WI-FI focus institutional affiliations pushes awayCarry information;
Push unit, for being pushed to described terminal by described target pushed information.
7. information push-delivery apparatus according to claim 6, is characterized in that, also comprises:
Processing unit, for classifying to behavioural information under described line and/or descending according to described lineFor information is determined described user's attribute.
8. information push-delivery apparatus according to claim 6, is characterized in that, described second trueOrder unit comprises:
Selected cell, for calculate the weighted value of described multiple WI-FI focuses according to described parameter information,To select target WI-FI focus according to described weighted value in described multiple WI-FI focuses;
Described the second determining unit specifically for, according to behavioural information under described line or according to described lineOn lower behavioural information and described user's line, behavioural information is determined described target WI-FI focus institutional affiliationDescribed target pushed information.
9. information push-delivery apparatus according to claim 8, is characterized in that, also comprises:
Acquiring unit, for obtaining the current location at described terminal place, and obtains described targetThe position of WI-FI focus institutional affiliation;
Detecting unit, for detection of described current location and described target WI-FI focus institutional affiliationWhether the distance between position is less than predeterminable range;
Described push unit specifically for, if described current location and described target WI-FI heat detectedWhen distance between the position of some institutional affiliation is less than described predeterminable range, carry out described by described targetPushed information is pushed to described user's step.
10. according to the information push-delivery apparatus described in any one in claim 6 to 9, it is characterized in that,It is following one or a combination set of that described parameter information comprises: multiple WI-FI focuses described in described terminal scanningIn each WI-FI focus scanning times, described multiple WI-FI focuses signal strength signal intensity, described inThe title of multiple WI-FI focuses, the Media Access Control address of described multiple WI-FI focuses.
11. 1 kinds of servers, is characterized in that, comprising: as any one in claim 6 to 10Described information push-delivery apparatus.
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