KR20160046931A - System for provided information and reward used a traffic information, and the methods therefor - Google Patents
System for provided information and reward used a traffic information, and the methods therefor Download PDFInfo
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- KR20160046931A KR20160046931A KR1020140140570A KR20140140570A KR20160046931A KR 20160046931 A KR20160046931 A KR 20160046931A KR 1020140140570 A KR1020140140570 A KR 1020140140570A KR 20140140570 A KR20140140570 A KR 20140140570A KR 20160046931 A KR20160046931 A KR 20160046931A
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Abstract
Description
The present invention relates to a system and method for providing customized information and compensation using traffic card transaction information, and more particularly, to a system and method for providing customized information and compensation using traffic card transaction information, The present invention relates to a method for providing customized information and advertisements to a registered mobile terminal using user information and compensating the user using the information in the form of a transportation fee. In addition, the present invention relates to a method of selecting a specific target group desired by an advertiser by using traffic card transaction information collected and analyzed in view of an advertiser, providing customized information and advertisements, and calculating a required advertisement cost in advance.
Generally, as the penetration rate of mobile terminals has surged and the proportion of mobile users has increased, terminals have become one of the necessities of modern people. Most of ordinary people have a mobile terminal. Such a mobile terminal is used not only as a means of communicating with a specific counterpart but also as a mobile communication service means.
As the computer, electronic and communication technologies have developed so far, a variety of wireless communication services using a wireless network have been provided. The most basic wireless communication service among wireless communication services is a wireless communication service for mobile terminal users. It provides services regardless of time and place.
The above-mentioned mobile communication service is extended to wireless Internet service, location-based service, and so on, in addition to basic voice communication as well as text and voice message transmission.
In addition, traffic card function service using mobile which combines mobile terminal and transportation card is provided, and traffic card function is gradually expanding in domestic smart phones since NFC is an issue recently. As such, various services including traffic payment service are currently being performed using NFC, but additional services using NFC are required to meet the needs of users.
On the other hand, mobile terminal users transmit SMS to other mobile terminal users by using mobile terminal in the subway or bus, which is a means of transportation, during a moving time, or receive various contents through games and wireless Internet access.
As described above, conventionally, passengers are provided with content through game and wireless Internet access using a user terminal when moving using public transportation means. Especially, contents information such as various news and economic information, learning / humor information, various advertisements desired by the user is provided through wireless Internet access.
However, the conventional method of acquiring content information through a wireless Internet connection requires a user to search for a web page in order to receive content information desired by the user, and to directly search for a large amount of content information. In addition, people who have a mobile terminal in the past have suffered from a spam advertisement that is transmitted indiscriminately to an unspecified number of advertisers unlike their intention.
In addition, the mobile advertisement is delivered to the mobile terminal immediately upon delivery, and has an advantage that it can promptly react to the mobile terminal users who received the advertisement. On the other hand, since the mobile advertisement is transmitted indiscriminately to the unspecified number Users who do not want to use the Internet are exposed to spam advertisements without restriction.
In addition, current location based mobile advertising has been subject to much discussion and interest. Mobile communication can know the position of the subscriber based on its attribute, and if such information is used, it is advantageous to provide advertisement according to the local characteristic.
In order to increase the advertising effect of mobile advertising, it is most effective to inform the users in a certain area of the nearby shops. However, there is a fear that a negative awareness of the mobile advertisement may be formed by being transmitted indiscriminately and unilaterally without the consent of the user of the mobile terminal such as the spam advertisement of the existing Internet. In addition, in the case of a system for providing existing advertisements, the form of the compensation for the provided advertisement is unclear, and since the advertiser can not select the correct target and execute the advertisement, the advertisement effect is reduced, There is a problem that the advertising cost is incurred.
A problem to be solved by the present invention is to provide a method of providing an advertisement to a mobile terminal by utilizing transportation means and user information of a traffic card user.
Another problem to be solved by the present invention is to prevent a spam-free advertisement from being transmitted to a mobile terminal.
Another problem to be solved by the present invention is to propose a method of setting a target or a situation for executing an advertisement in advance of an advertiser.
Another problem to be solved by the present invention is to propose a method of calculating an advertisement cost before an advertisement from an advertiser's perspective.
Another problem to be solved by the present invention is to provide a method of receiving customized information or advertisements from a mobile terminal having a transportation card function and a transportation card user using a general plastic card.
Another problem to be solved by the present invention is to propose a scheme for paying transportation expenses by using a mobile terminal or a traffic terminal to provide benefits in consideration of advertisement viewing.
To this end, the customized information and compensation providing system using the transaction information of the transportation card of the present invention divides the transaction information performed between the collected traffic terminal and the transportation card into at least two groups, And provides the number of transactions included in each of the calculated groups to the advertisement server. When the information about the traffic card dealing with the traffic terminal is received, the traffic server provides the information to the advertisement server. Receives and provides the customized information or advertisement to be provided to a specific group from the advertiser terminal and stores the received information and information on the traffic card that has been traded with the traffic terminal from the traffic server , Customizing information or advertisement to be provided as a group corresponding to the traffic card to a mobile terminal And the like.
To this end, the traffic server of the present invention divides the transaction information between the collected traffic terminal and the traffic card into at least two groups, calculates the number of transactions included in each group, And transmits the unique information of the traffic card or the unique information of the mobile terminal associated with the traffic card to the advertisement server when the information on the traffic card that has been exchanged with the traffic terminal agreed to receive the customized information or advertisement is received. And a storage unit for storing unique information of a traffic card included in each group and a mobile terminal associated with each traffic card.
To this end, the advertisement server of the present invention provides the number of transactions included in each group from the traffic server to the advertiser terminal. When the information about the mobile terminal agreed to receive the customized information or the advertisement is received from the traffic server, A control unit for instructing the mobile terminal to provide an advertisement included in a group corresponding to the terminal, storing the number of transactions included in each group, storing an advertisement to be provided to each group, And a storage unit for storing an advertisement cost calculated using the number of events.
To this end, the customized information providing and compensation method using the transaction information of the transportation card of the present invention divides the transaction information performed between the transportation terminal and the transportation card collected by the transportation server into at least two groups of reference information, Calculating an advertisement cost based on the number of transactions included in each group received from the traffic server in the advertisement server, and calculating the number of transactions Receiving advertisement information from the advertiser terminal, receiving advertisement information, advertisement information, custom information, or information on a group to which the advertisement is to be executed, from the advertiser terminal, When information on the mobile terminal that has agreed to receive the customized information or the advertisement is received, It includes the step of providing an advertisement in a group to the mobile terminal.
A system and method for providing personalized information using transaction information of a traffic card according to the present invention can extract and analyze a user's public transportation usage pattern by using a mobile terminal, a transportation card, and a traffic terminal with a built-in transportation card function, The pattern is used to provide customized information to the mobile terminal.
In addition, the system and method for providing personalized information using traffic card transaction information according to the present invention can prevent advertisement spamming indiscriminately and can efficiently execute advertisements by calculating the advertisement cost before the advertisements.
In addition, since the user receives the price of watching the advertisement as a benefit that can be used as the transportation fee, the user is actively watching the advertisement, thereby enhancing the advertisement effect.
In addition, the advertiser can increase the efficiency of the advertisement by selecting the desired target and executing the advertisement.
FIG. 1 shows a customized information providing system using a traffic card according to an embodiment of the present invention.
2 is a flowchart illustrating an operation performed in a mobile terminal according to an exemplary embodiment of the present invention.
3 is a flowchart illustrating an operation performed in a traffic server according to an exemplary embodiment of the present invention.
4 is a flowchart illustrating an operation performed in an advertisement server according to an exemplary embodiment of the present invention.
5 is a block diagram illustrating a configuration of a traffic server according to an embodiment of the present invention.
FIG. 6 is a block diagram illustrating a configuration of an advertisement server according to an exemplary embodiment of the present invention. Referring to FIG.
BRIEF DESCRIPTION OF THE DRAWINGS The foregoing and further aspects of the present invention will become more apparent from the following detailed description of preferred embodiments with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the embodiments of the present invention, examples of which are illustrated in the accompanying drawings.
FIG. 1 illustrates a customized information providing system using transaction information of a traffic card according to an exemplary embodiment of the present invention. Hereinafter, a customized information providing system using traffic card transaction information according to an embodiment of the present invention will be described in detail with reference to FIG.
1, a customized information providing system using traffic card transaction information includes a traffic card, a traffic terminal, a mobile terminal, a transaction collecting terminal, a traffic server, an advertisement server, and an advertiser terminal. Of course, other configurations than the above-described configuration may be included in the customized information providing system proposed by the present invention.
The traffic card 120 includes a traffic card function capable of communicating with the traffic terminal 130. The traffic card function includes unique information for performing communication with the traffic terminal.
The mobile terminal 110-1 has a built-in traffic card function, and the traffic card function includes unique information for performing communication with the traffic terminal 130. [
Also, the mobile terminal 110-2 does not have a built-in traffic card function therein. That is, the mobile terminal 110 of the present invention is divided into a mobile terminal 110-1 having a built-in traffic card function therein and a mobile terminal 110-2 having no built-in traffic card function.
The mobile terminal 110 of the present invention downloads and installs an application associated with the traffic server 150 in order to receive customized information (or advertisement) based on transaction information using a traffic card. The mobile terminal 110 agrees with the traffic server 150 in order to receive customized information based on the installed application. The mobile terminal 110 transmits the unique information of the traffic card and the unique information of the mobile terminal 110 to the traffic server 150. That is, the mobile terminal 110-1 with the built-in transportation card function transmits unique information of the built-in transportation card to the transportation server 150, and the mobile terminal 110-2 without the built- And transmits the unique information of the traffic card to the traffic server 150 together with the unique information of the mobile terminal 110-2. Of course, the mobile terminal 110 of the present invention can transmit unique information of at least two traffic cards to the traffic server 150. [
The mobile terminal 110 receives customized information or advertisements from the advertisement server 160 when trading with the traffic terminal 130. Of course, if the mobile terminal 110 does not agree to provide customized information or advertising, the ad server 160 does not provide customized information or advertisements to the mobile terminal 110. To this end, the mobile terminal 110 may set various conditions such as time zone, area, and situation to receive the customized information or advertisement, if necessary, and provide it to the traffic server 150.
If the mobile terminal 110 views the customized information or the advertisement, the mobile terminal 110 may receive a corresponding price (traffic related price). Of course, the traffic server 150 may pay the mobile terminal 110 directly or in other different ways at the request of the advertisement server 160. For example, if the transportation card is a prepaid transportation card, the payment can be charged to the transportation card. If the transportation card is a postpaid transportation card, the charge can be deducted from the transportation fee that must be paid from the mobile terminal. Or a traffic card (or a mobile terminal including a transportation card function) conducts a transaction with a traffic terminal, the traffic terminal may request the traffic terminal to request only the transaction price after deducting the transaction price . For this, the traffic terminal 130 receives information on the traffic card (or the mobile terminal including the traffic card function) to be paid for from the traffic server 150 and stores the information.
In addition, the mobile terminal 110-1 having the transportation card function can transmit the information on the transaction information to the traffic server 150 in real time or on a predetermined time basis.
When the advertiser selects the target (user terminal) in advance and provides the advertisement to the target, conventionally, since the transaction information is collected on a daily basis, customized information or advertisement can not be provided in real time. However, The transaction information can be collected at a relatively short time interval and customized information or advertisement can be provided to a specific target customer at the occurrence of the transaction.
To this end, the traffic terminal 130 of the present invention transmits transaction information that has been exchanged with a traffic card (or a mobile terminal including a traffic card function) to the traffic server 150 on a predetermined time basis. The traffic terminal 130 transmits the transaction information to the traffic server 150 on a daily, hourly, or minute-by-minute basis. Preferably, the traffic terminal 130 transmits the transaction information to the traffic server 150 in units of 5 minutes. At the request of the traffic server 150, the traffic terminal 130 charges only the remaining transaction price (transportation fee) after subtracting a certain amount from the transaction price to be charged to the traffic card (or the mobile terminal with the transportation card function).
The traffic server 150 classifies traffic cards (or mobile terminals with built-in traffic card functions) that have performed a transaction with the traffic terminal 130 into a plurality of groups based on the transaction information provided by the traffic terminal 130. The criteria classified according to the present invention classify the transaction information according to various criteria such as region, age, and time zone. The traffic server 150 transmits the classified transaction information to the advertisement server 160. Of course, the traffic server 150 may transmit the transaction information provided from the traffic terminal 130 to the advertisement server 160, instead of performing a separate classification process. In this case, the advertisement server 160 classifies the transaction information. Also, the traffic server 150 does not provide the transaction information for the traffic card, which does not agree with the advertisement provision, to the advertisement server 160.
The traffic server 150 provides a fee to be provided to the mobile terminal 110 providing the customized information or advertisement according to a request of the advertisement server 160 to a traffic card (or a mobile terminal with a built-in traffic card function). As described above, the traffic server 150 can provide various kinds of consideration as transportation cards. In other words, if the transportation card is a prepaid transportation card, the reward can be charged to the transportation card. If the transportation card is a postpaid transportation card, the transportation fee (payment related to the transportation fee) Can be deducted. Or a traffic card (or a mobile terminal with a built-in transportation card function) carries out a transaction with the traffic terminal 130, only the remaining transaction price after deducting the transaction fee (transportation fee) (E.g., a built-in mobile terminal). In this case, the traffic server 150 may pay a fee if custom information or advertisement is actually output from the mobile terminal 110. That is, the advertisement server 160 can provide a payment in the case where the customized information or advertisement is outputted by the actual mobile terminal 110 rather than simply providing the customized information or advertisement to the mobile terminal 110.
The advertisement server 160 stores the number of transactions according to the classification criteria provided from the traffic server 150. [ That is, the advertisement server 160 stores the number of transactions in accordance with various criteria such as a region, a stop, an age, and a time zone. The advertisement server 160 stores an advertisement to be provided to the mobile terminal 110, and stores a grouped group according to the reference and an advertisement to be provided to each group.
The advertisement server 150 receives custom information or advertisements from the advertiser terminal 170 to be provided to each group grouped according to the classification criteria. The advertisement server 160 provides customized information or advertisement corresponding to the transaction information to the mobile terminal 110 when the received transaction information is customized information or transaction information in which the user agrees to provide the advertisement. For example, the advertisement server 160 provides the advertisement for the time zone A, the area b, and the stop c, and the advertisement b for the time zone b, the area b, and the stop c. In addition, the advertisement server 160 groups advertisements according to various criteria, and selectively provides advertisements to the mobile terminal 110 according to transaction information corresponding to each group.
The advertisement server 160 requests the advertiser terminal 170 to execute the advertisement cost calculated based on the number of transactions included in each group in order to execute the advertisement information or the customized information. Of course, the advertisement server 160 can calculate the same advertisement cost for each number of transactions or calculate the advertisement cost according to various criteria. That is, the advertisement server 160 may request a relatively high advertisement cost for a group having a relatively high advertisement effect. For example, it is possible to calculate a different advertisement cost depending on whether the traffic card is a built-in mobile terminal.
In addition, the advertisement server 160 can pay a price directly to a direct traffic card (or a mobile terminal with a traffic card function). In other words, the advertisement server 160 can pay for the customized information or the advertisement viewing to the transportation card (or the mobile terminal with the transportation card function).
The advertiser terminal 170 selects a group to provide customized information or advertisements based on the number of transactions according to the classification criteria stored in the advertisement server 160. Since the advertiser terminal 170 is provided with the number of transactions according to the classification criteria in the present invention, it is possible to calculate the advertisement cost according to the advertisement information or advertisement execution in advance. In this manner, since the advertiser terminal 170 can calculate the advertisement cost before executing the customized information or the advertisement, the advertiser terminal 170 can execute the efficient customized information or advertisement. The advertiser terminal 170 provides advertisement information, advertisement information, custom information, or information on a group to be provided to the mobile terminal 110 by the advertisement server 160.
The present invention describes a traffic terminal, but is not limited thereto. The same can be applied to a distribution terminal installed in a distribution franchisee. The settlement terminal may change the cycle provided to the transaction collecting terminal depending on whether the transaction card that performed the transaction is a general traffic card (plastic traffic card) or a traffic card embedded in the mobile terminal. As described above, the mobile terminal with the transportation card provides the transaction information with the traffic terminal to the transaction collection terminal or the traffic server on a predetermined time basis. Therefore, the settlement terminal transmits the transaction information to the transaction collecting terminal in units of A time when the transaction card in which the transaction is performed is a general plastic transportation card, and in a case where the transaction card is a transportation card embedded in the mobile terminal, Can be provided. In this case, the A time is relatively shorter than the B time. As described above, according to various conditions, the present invention can set a period for transmitting transaction information from a traffic terminal to a transaction collecting terminal differently.
As described above, the present invention separately manages the server that actually executes the advertisement information or the advertisement and the server that calculates the advertisement cost to execute the advertisement.
In addition, a mobile terminal having a transportation card and a transportation card function performs the same function when necessary.
2 is a flowchart illustrating an operation performed in a mobile terminal according to an exemplary embodiment of the present invention. Hereinafter, an operation performed in the mobile terminal according to an exemplary embodiment of the present invention will be described in detail with reference to FIG.
In step S200, the mobile terminal downloads and installs an application associated with the advertisement server or the traffic server.
In step S202, the mobile terminal transmits unique information about the traffic card to be performed with the traffic terminal together with the unique information of the mobile terminal to the traffic server. The mobile terminal also provides information that it agrees to provide custom information or advertisements to the traffic server and to provide reimbursement in the form of a transportation fee.
In step S204, the mobile terminal performs a transaction with the traffic terminal, and provides information on the executed transaction information to the traffic server.
In step S206, the mobile terminal watches the customized information or the advertisement provided from the advertisement server.
In step S208, the mobile terminal receives a fee for customized information or advertisement viewing from a traffic server, a traffic terminal, or an advertisement server. As described above, the mobile terminal of the present invention receives the compensation for custom information or advertisement viewing in consideration of the traffic fee.
As described above, the traffic server of the present invention collects and analyzes transaction information and user information of a customer and performs statistics and statistics. The advertisement server provides data to the advertiser using the provided statistical data, Performs a function of providing an advertisement to a mobile terminal, and also provides a benefit to a mobile terminal provided with an advertisement. For this purpose, the advertisement server provides the information, the price, and the price of the mobile terminal that received the advertisement to the traffic server.
In addition, when a traffic card is connected to a mobile terminal that does not have a traffic card function, the traffic card receives the advertisement from the advertisement server and receives the payment for the provided advertisement in consideration of the traffic fee. For this, the traffic server stores the unique information of the mobile terminal and the unique information of the traffic card in association with each other as described above.
In addition, the mobile terminal can receive the advertisement based on the location information. That is, the location information of the mobile terminal is provided to the traffic server, and the advertisement server provides the advertisement to the mobile terminal based on the location information of the provided mobile terminal. The method of providing location information from a mobile terminal to a traffic server can be performed in various forms. That is, the mobile terminal can collect its own location information using GPS, or collect location information through short-range communication, traffic card transaction information (stop, station, and merchant information).
3 is a flowchart illustrating an operation performed in the traffic server. Hereinafter, an operation performed in the traffic server according to an embodiment of the present invention will be described in detail with reference to FIG.
In step S300, the traffic server receives the unique information of the mobile terminal and the unique information for performing the traffic card function from the mobile terminal, and at the same time stores information about whether to agree to the customized information or the advertisement.
In step S302, the traffic server separately stores and manages the customized information or the information about the mobile terminal (or the traffic card) agreeing to view the advertisement.
In step S304, the traffic server receives information on transaction information between a traffic card (a mobile terminal with a built-in traffic card function) and a traffic terminal from a mobile terminal or a traffic terminal.
In step S306, the traffic server classifies the transaction information of the mobile terminal that has agreed to provide the customized information or advertisement according to various criteria. As described above, the traffic server classifies transaction information according to various criteria such as the transaction area, the transaction time zone, the age, the landing and landing information, and the transportation means. Of course, the traffic server may classify the transaction information of the mobile terminal, which does not agree with the customized information or advertisement, according to various criteria if necessary.
In step S308, the traffic server provides the number of transactions for each group according to the classified criteria to the advertisement server.
In step S310, the traffic server receives information on transaction information between a traffic card (a mobile terminal with a built-in traffic card function) and a traffic terminal from a mobile terminal or a traffic terminal. The traffic server confirms whether the traffic card (or the mobile terminal with the transportation card function) that performed the transaction is a customized information or a transportation card that agrees with the advertisement reception.
In step S312, if the traffic server agrees with the customized information or the advertisement reception (or the mobile terminal with the traffic card function), the traffic server provides the information to the advertisement server.
In step S314, the traffic server pays a traffic card at the request of the advertisement server. In other words, if the subject to be paid is a traffic card, the traffic server pays the price, and if the subject to be paid is a mobile terminal with a traffic card function, the advertisement server directly pays the price.
In addition, although FIG. 3 shows the operation in the traffic server according to time, it is not limited thereto. That is, for the mobile terminal that has agreed to receive the advertisement, after providing the advertisement according to the group according to the predetermined classification standard, the transaction number for the corresponding group is re-calculated by applying the predetermined classification standard to the transaction information of the mobile terminal. Of course, the traffic server provides the number of transactions per each set time unit or the request of the advertisement server.
4 is a flowchart illustrating an operation performed in an advertisement server according to an exemplary embodiment of the present invention. Hereinafter, an operation performed in the advertisement server according to an embodiment of the present invention will be described in detail with reference to FIG.
In step S400, the advertisement server groups the transaction information from the traffic server according to various classification criteria, and receives information on the number of transactions for each group.
In step S402, the advertisement server calculates and provides the number of transactions for each group and the advertisement cost for the group according to a request from the advertiser terminal. In this case, the advertisement server may request differentiated advertisement expenses for each group, or may request the advertisement cost for the number of pieces of personal information or advertisement to provide.
In step S404, the advertisement server receives the custom information or the advertisement information from the advertiser terminal and the custom information or advertisement to be provided to the group. As described above, the advertiser terminal can previously calculate the number of mobile terminals and the advertisement cost to provide the advertisement using the information provided from the advertisement server in advance.
In step S406, the advertisement server receives customized information from the traffic server or information on the mobile terminal to which the advertisement is to be executed, identifies the group of the mobile terminal, and provides customized information or advertisement to the corresponding mobile terminal.
In step S408, the advertisement server may provide the mobile terminal with a fee for watching the advertisement at a predetermined period, or may provide the traffic card with the traffic card through the traffic server. Of course, the ad server can provide a certain fee to the traffic server.
5 is a block diagram illustrating a configuration of a traffic server according to an embodiment of the present invention. Hereinafter, a configuration of a traffic server according to an embodiment of the present invention will be described in detail with reference to FIG.
Referring to FIG. 5, the traffic server includes a storage unit, a control unit, and a communication unit. Of course, other configurations than the above-described configuration may be included in the traffic server proposed in the present invention.
The storage unit 530 stores information necessary for driving the traffic server. The storage unit 530 stores information on a mobile terminal (or a transportation card) that agrees with the advertisement provision, and stores information on the transportation card associated with the mobile terminal.
The storage unit 530 groups the transaction information that the mobile terminal (or the transportation card) that has agreed to provide the advertisement information or the advertisement offer with the traffic terminal according to the set classification criteria, and stores the number of transactions included in each group. The storage unit 530 stores the type of consideration or price to be provided to the mobile terminal providing the advertisement.
The communication unit 520 receives transaction information performed between the traffic card and the traffic terminal from the transaction collecting terminal. In the present invention, the communication unit is provided with transaction information at least every 10 minutes in order to enhance the effect of the customized information or advertisement provided to the mobile terminal, and preferably the transaction information is provided in units of 5 minutes.
The communication unit 520 receives transaction information between the traffic card and the traffic terminal from the mobile terminal. In connection with the present invention, it is preferable that the mobile terminal provides transaction information between the built-in traffic card and the traffic terminal in real time.
The communication unit 520 groups the transaction information into advertisement servers according to the classification criteria, and provides the number of transactions included in each group.
The control unit 510 controls the operation of the traffic server, and in particular, controls the operation of each component constituting the traffic server. The control unit 510 groups the received transaction information according to the classification criteria, and calculates the number of transactions included in each group. The control unit 150 provides the advertisement server with the number of transactions included in each group and each group calculated. The control unit 510 pays a fee for providing the advertisement according to a request from the advertisement server to the mobile terminal providing the customized information or advertisement in the advertisement server.
FIG. 6 is a block diagram illustrating a configuration of an advertisement server according to an exemplary embodiment of the present invention. Referring to FIG. Hereinafter, the configuration of an advertisement server according to an embodiment of the present invention will be described in detail with reference to FIG.
Referring to FIG. 6, the advertisement server includes a storage unit, a communication unit, and a control unit. Of course, other configurations than the above-described configuration may be included in the advertisement server proposed in the present invention.
The storage unit 630 stores information necessary for driving the advertisement server. The storage unit 630 groups the transaction information that the mobile terminal (or the transportation card) agreeing to provide the advertisement provided by the traffic server with the traffic terminal according to the set classification criteria, and stores the number of transactions included in each group . The storage unit 630 stores advertisements to be provided to mobile terminals included in each group.
The communication unit 620 groups the transaction information from the traffic server according to the classification criteria, and receives the number of transactions included in each group. The communication unit 620 provides the advertiser terminal with the number of transactions included in each group, and receives advertisement to be provided as a specific group. The communication unit 620 provides the customized information or advertisement to the mobile terminal.
The control unit 610 controls the operation of the advertisement server, and in particular, controls the operation of each component constituting the advertisement server.
The control unit 610 calculates the advertisement cost based on the number of transactions for each group provided from the traffic server, and calculates a price to be provided to the mobile terminal that has viewed the customized information or advertisement. The control unit 610 controls the communication unit 620 to provide an advertisement cost breakdown for each group to the advertiser terminal, if necessary. Also, as described above, the control unit 610 provides the mobile terminal with the price for the direct matching information or the advertisement viewing.
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the scope of the present invention .
110, 110-1 and 110-2: a mobile terminal
120: Traffic card 130: Traffic terminal
150: Traffic server 160: Advertisement server
170: Advertiser terminal 510, 610:
520, 620: communication unit 530, 630:
Claims (16)
The traffic server receives the number of transactions included in each group from the traffic server and provides it to the advertiser terminal. The advertiser terminal receives and stores custom information or advertisement to be provided as a specific group from the advertiser terminal. And an advertisement server for providing customized information or advertisements to be provided as a group corresponding to the traffic card to the mobile terminal associated with the traffic card when the information on the traffic card is received Information provision and compensation system.
Wherein the unique information of the traffic card and the unique information of the mobile terminal are stored in association with each other.
And the payment for the advertisement viewing is paid to the mobile terminal having the transportation card or the transportation card function according to the request of the advertisement server.
If the transportation card is a prepaid transportation card, the prepaid transportation card is charged with the price,
And if the traffic card is a deferred transportation card, the transportation charge is deducted from the transaction fee.
Wherein the advertiser terminal calculates and provides the advertisement cost before the advertisement execution based on the number of transactions included in each group, and provides the customized information using the transaction information of the traffic card.
Wherein transaction information received from the traffic terminal by the traffic card with the traffic terminal is provided at predetermined intervals.
Wherein the advertiser terminal selects custom information or a group to which the advertisement is to be executed using the information provided from the advertisement server and calculates the advertisement cost to be executed in the selected group before the advertisement execution. Customized information delivery system.
And a payment for the advertisement viewing is paid from the mobile terminal.
Wherein at least one of the transaction location of the transportation card and the traffic terminal, the transaction time, the transaction information including the gender or age of the transportation card holder, or the user information is used.
And a storage unit for storing unique information of a traffic card included in each group and a mobile terminal associated with each traffic card.
The method comprising: paying the mobile terminal receiving the customized information or advertisement or a traffic card associated with the mobile terminal,
If the transportation card is a prepaid transportation card, the prepaid transportation card is charged with the price, the transportation fee is discounted,
And if the traffic card is a post-paid traffic card, charges a traffic fare less the price.
And a storage unit for storing the number of transactions included in each of the groups, storing advertisements to be provided to the groups, and storing advertisement costs calculated using the number of transactions included in each group. .
Wherein the advertiser terminal provides advertisement costs calculated using the number of transactions included in each group to the advertiser terminal.
And paying a fee to the mobile terminal or the mobile terminal associated with the traffic card that received the advertisement or the advertisement.
Calculating an advertisement cost based on the number of transactions included in each group received from the traffic server in the advertisement server, and providing the calculated advertisement cost to the advertiser terminal;
Receiving and storing the advertisement information, the advertisement information, the advertisement information, or the information on the advertisement advertisement group from the advertiser terminal;
And providing the advertisement included in the group corresponding to the mobile terminal to the mobile terminal when the advertisement server receives the information about the mobile terminal agreed to receive the customized information or the advertisement from the traffic server To provide customized information using the transaction information of the transportation card.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020140140570A KR20160046931A (en) | 2014-10-17 | 2014-10-17 | System for provided information and reward used a traffic information, and the methods therefor |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020140140570A KR20160046931A (en) | 2014-10-17 | 2014-10-17 | System for provided information and reward used a traffic information, and the methods therefor |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20160046931A true KR20160046931A (en) | 2016-05-02 |
Family
ID=56021298
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020140140570A KR20160046931A (en) | 2014-10-17 | 2014-10-17 | System for provided information and reward used a traffic information, and the methods therefor |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR20160046931A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2018169275A1 (en) * | 2017-03-13 | 2018-09-20 | 조재만 | Method for providing reward with respect to purchase during movement by means of transportation means |
| KR20180136345A (en) * | 2017-06-14 | 2018-12-24 | 경상북도 문경시 | System for managing city facility |
| KR20210113711A (en) * | 2020-03-09 | 2021-09-17 | 주식회사 피엘앤씨테크놀로지 | Advertisement providing system using calculating an optimum route with traffic information received through traffic card used imformation |
| KR20210113710A (en) * | 2020-03-09 | 2021-09-17 | 주식회사 피엘앤씨테크놀로지 | System and method for calculating an optimum route with traffic information received through traffic card used imformation |
-
2014
- 2014-10-17 KR KR1020140140570A patent/KR20160046931A/en not_active Application Discontinuation
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2018169275A1 (en) * | 2017-03-13 | 2018-09-20 | 조재만 | Method for providing reward with respect to purchase during movement by means of transportation means |
| KR20180136345A (en) * | 2017-06-14 | 2018-12-24 | 경상북도 문경시 | System for managing city facility |
| KR20210113711A (en) * | 2020-03-09 | 2021-09-17 | 주식회사 피엘앤씨테크놀로지 | Advertisement providing system using calculating an optimum route with traffic information received through traffic card used imformation |
| KR20210113710A (en) * | 2020-03-09 | 2021-09-17 | 주식회사 피엘앤씨테크놀로지 | System and method for calculating an optimum route with traffic information received through traffic card used imformation |
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| A201 | Request for examination | ||
| E902 | Notification of reason for refusal | ||
| E601 | Decision to refuse application |