KR20210113711A - Advertisement providing system using calculating an optimum route with traffic information received through traffic card used imformation - Google Patents

Abstract

The present invention relates to a technology for calculating route information based on traffic card usage information and linking advertisement content thereto. A route calculating and advertisement content providing system calculates an optimal route to a destination of a user according to usage information of a transportation card, matches and provides advertisement content that matches set route information, thereby maximizing an advertisement effect, increasing advertisement revenue through the settlement of advertisement cost according to a weight of an advertisement base when matching the advertisement content, and increasing the utilization efficiency by distributing the revenue to a user terminal.

Description

System for calculating routes based on transportation card usage information and providing advertisement contents

The present invention relates to a technology for calculating route information based on traffic card usage information and linking advertisement content with it.

With the development of public transportation and related discount services, transportation cards are an essential payment method in our daily life.

The first-generation transportation card was a form of using a card or a card-like physical medium with a predetermined amount of money charged. Each transportation card had a card ID, and it was a structure that charged, paid, and settled based on the card ID.

Charging and payment are made through information exchange between the transportation card and the payment terminal.

Information exchange is performed using signed data including the unique key of the card and the terminal. That is, when using the card, the unique key should never be exposed, and if the key is exposed, a third party may charge the card without paying money, and there is a serious possibility that the amount in the card may be manipulated. cause problems In the case of a physical card, the unique key of the card is embedded in the card together with the card ID when issuing the card.

The physical first-generation transportation card was inconvenient to carry, and if the card was lost, there was a problem of losing money because the card is an anonymous card.

The second-generation transportation card is a form of a so-called app card, in which a virtual transportation card of a smartphone is issued, charged, and used. It has a huge advantage in that there is no physical card. The app card is also operated using a unique key, and the unique key is stored in the USIM in the smartphone. Since the unique key is stored in the USIM, it can be used without activating the screen of the smartphone.

The current form of use of the transportation card is used in the form of coexistence of these first and second generation cards, and in the case of the first generation card, it is usually used only for payment for boarding of transportation means, and the second generation card is described above. As mentioned above, it is being used in terms of the effectiveness of breaking away from the physical card.

Recently, with the spread of various public transportation networks and the application of technologies that allow the use of public transportation networks with one transportation card, the user's convenience is increasing.

Korean Patent No. 10-0722565

The present invention has been devised to solve the above necessity, and an object of the present invention is to calculate an optimal route to a user's destination according to usage information of a transportation card, match and provide advertisement content matching the set route information, and At the same time, when matching the corresponding advertisement content, the advertisement revenue can be increased by adjusting the advertisement cost according to the weight of the advertisement base. It is about providing the technology.

As a means for solving the above problems, in an embodiment of the present invention, as shown in Figs. 1 and 2, a user terminal 100 capable of wired and wireless communication;

a card company server 130 for issuing a tangible or intangible transportation card to which a personal identification code and a terminal ID for the user terminal 100 are applied;

Stores personal identification information and terminal ID for the transportation card issued by the card company server 130, and the authentication database 110 for performing user authentication through this, and information about the cost of using the card by encrypting it Transportation card management server 100 having a security database 120;

A route calculation server ( 200);

The route calculation server 200 includes a public transportation server 300 that provides information of public transportation that forms route information according to the setting information of the movement route according to the user input of the program;

The route calculation server 200 provides a data set for movement route information initially set in the program by changing in real time according to the usage information of the transportation card,

By receiving the basic route information or changed route information that is changed and set in real time through the route calculation server 200, the previously registered advertising content and advertising content classified by region or means of transportation are matched, and the user terminal Containing, including;

To provide a system for calculating routes based on transportation card usage information and providing advertisement contents.

According to an embodiment of the present invention, there is provided an application for providing an optimization program of a movement route linked to a payment card having a portable transportation card function or a card provided in the form of an app card in a user terminal, and payment of transportation card Provides real-time calculation of the moving path that changes from the initially set moving path and information on the optimal path according to machine learning. This has the effect of maximizing it.

In particular, according to an embodiment of the present invention, the optimal route of the user's destination is calculated according to the usage information of the transportation card, and the advertisement content matching the set route information is matched and provided, thereby maximizing the advertising effect. At the same time, when matching the corresponding advertisement content, the advertisement revenue can be increased through the settlement of the advertisement cost according to the weight of the advertisement base, and the use efficiency can be increased by distributing the revenue to the user terminals.

1 is a block diagram showing the configuration of a system for calculating a route based on transportation card usage information and providing advertisement contents according to an embodiment of the present invention.
FIG. 2 is a conceptual block diagram for explaining the operation of the advertisement content server of FIG. 1 .
3 is a diagram for explaining a method of forming and weighting advertisement point information selected by an advertisement content server.
4 to 6 are images for explaining the formation and weighting factors of the advertisement point information of FIG. 3 .
7 is a block diagram showing the configuration of a route calculation providing system reflecting transportation card usage information according to an embodiment of the present invention.
8 is a flowchart illustrating an operating state of a route calculation providing system reflecting traffic card usage information according to an embodiment of the present invention.
9 is a conceptual diagram illustrating a process of resetting a new route through a route calculation providing system reflecting traffic card usage information according to an embodiment of the present invention.
10 is a conceptual diagram illustrating an interface for providing advertisement content on an interface screen of a program of a user terminal for resetting a new route according to the present invention.
11 is a conceptual diagram illustrating an interface screen applied to a transportation card of the present invention.

Advantages and features of the present invention, and methods for achieving them, will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments described herein and may be embodied in other forms. Rather, the embodiments introduced herein are provided so that the disclosed subject matter may be thorough and complete, and that the spirit of the present invention may be sufficiently conveyed to those skilled in the art.

The terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It is to be understood that it does not preclude the possibility of the presence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

1 is a block diagram showing the configuration of a system for calculating a route based on transportation card usage information and providing advertisement contents (hereinafter referred to as 'the present invention') according to an embodiment of the present invention.

Referring to Figure 1, the present invention is a user terminal 100 capable of wired and wireless communication;

The card company server 130 that issues a tangible or intangible transportation card to which the personal identification code and terminal ID for the user terminal 100 are applied, and personal identification information and terminal ID for the transportation card issued by the card company server 130 The transportation card management server 100, the user terminal having an authentication database 110 that stores and performs user authentication through this, and a security database 120 that encrypts and stores information about the cost of using the card. A route calculation server 200 that provides a program executed in the form of a download within 100, and forms and provides a data set for a moving route to a user's destination that is changed according to the usage information of the transportation card of the program; The route calculation server 200 includes a public transportation server 300 that provides information on public transportation that forms route information according to the setting information of the movement route according to the user input of the program, and the route calculation server 200 ) provides a data set for the moving route information initially set in the program, changed in real time according to the usage information of the transportation card, and is provided with basic route information or real time set by default through the route calculation server 200 Advertisement that receives changed and set changed route information, matches pre-registered advertisement contents with advertisement contents classified by region or transportation method, and calculates the performance cost according to the advertisement usage performance of the user terminal and provides the advertisement to the user terminal It is configured to include a content server (400).

In particular, in the case of the advertisement content server 400, in conjunction with the above-described route calculation server, the optimal route of the user's destination is calculated according to the usage information of the transportation card, and the advertisement content matching the set route information is matched and provided. , to maximize the advertising effect, and at the same time to increase advertising revenue through the settlement of advertising costs according to the weight of the advertising base when matching the corresponding advertising content, and to distribute the revenue to user terminals to improve utilization efficiency. It enables the implementation of the characteristic effect that enhances it.

To this end, in an embodiment of the present invention, the advertisement contents server 400 receives and stores subscription and authentication information and advertisement contents provided from a plurality of advertiser terminals included in the advertiser terminal group 500 capable of wired and wireless communication. An advertisement content registration unit 410 to register, and an advertisement content classification unit for classifying a plurality of advertisement points based on the preferred area information and public transportation information selected at the time of subscription provided by the advertiser terminals, and classifying the advertisement contents for each advertisement point (420), based on the basic route information and the variable route information set through the route calculation server 200 to verify the suitability with the advertising point, and to match the advertisement content classified to the advertising branch having an optimal composition The content matching unit 430, the advertisement content transmission unit 440 for transmitting the advertisement contents matched by the advertisement contents matching unit 430 to the user terminal, whether the advertisement contents transmitted from the advertisement content transmission unit 440 are updated The advertisement content control unit 450 for requesting by forming a control request signal for the existing advertisement contents information by setting the exposure time in the user terminal, the viewing of advertisement contents in the user terminal and the shopping usage performance associated with the advertisement contents It may be configured to include an advertisement cost settlement unit 460 that calculates and provides a use compensation to the user terminal by calculating .

That is, when the advertisement content server 400 of the present invention calculates and receives the optimal route from the user terminal by reflecting the usage status of the transportation card in real time by interworking with the route calculation server 200 to be described later, the advertisement content matching this is transmitted to the user terminal in real time, and compensation can be paid to the operator and the user terminal according to the advertisement content usage performance.

That is, for this purpose, it is preferable that the process of matching the advertisement content with the result of setting the basic route according to the real-time usage situation of the transportation card and the subsequent real-time variable route setting in the route calculation server 200 to be described later is mutually linked. do.

First, the advertisement contents server 400 receives and registers subscription and authentication information and advertisement contents provided from a plurality of advertiser terminals included in the advertiser terminal group 500 capable of wired and wireless communication. In this case, there may be a plurality of advertiser terminals belonging to the advertiser terminal group 500, and the advertiser terminals access the advertisement content server, sign up for membership, and provide preferential area information preferentially in the process of authentication. and preferred public transportation information. This does not randomly distribute the advertisement contents provided by the advertiser terminal, but provides advertisement contents that match the corresponding area when the user of the transportation card moves to a certain area and area, and at the same time provides advertisement contents that match the area with a large floating population or transportation method. This is to calculate and settle the advertisement content registration cost in consideration of the weighting factor.

This is through the advertisement content classification unit 420 classifying a plurality of advertisement points based on the preferred area information and public transportation information selected at the time of subscription provided by the advertiser terminals, and classifying advertisement contents for each advertisement point. can be done

That is, the advertisement content classification unit 420 sets the regional categories where public transportation is available to be broadly classified into groups 1 to N, and the priority of each group reflects the number of the population belonging to the group, and the first weight for each group is set separately, and public transportation forms a transportation category for each type, and sets the middle classification into groups AA to ZZ. , The setting of the advertisement points selected in the advertiser terminal is selected in the order of large-medium classification, but a method of adding the advertisement content registration cost to the total weight ratio of the final weights of the selected advertisement points may be applied.

That is, the advertisement content registered in the advertiser terminals covers various fields, and a method of classifying the user terminals according to the nature of the advertisement may be adopted. In a preferred example of the present invention, the advertiser selects a preferred base area , so that additional costs can be paid according to the number of base areas selected to do

That is, the one shown in FIG. 3 is an example of such a structure, and the regional categories for which public transportation is available are set to be broadly classified into 1 to N groups in Seoul, Gyeonggi, Chungbuk, Chungnam, Jeonbuk, Jeonnam, Gyeongbuk, Gyeongnam, It is classified into Gangwon and Jeju, and the weight of each region can be assigned a value between 10 and 1. If, after the major classification, items can be further subdivided into major categories, in this case, in the case of Seoul, the weights are additionally specified by the number of population by subdividing them into classification, and in the case of Gyeonggi-do, the weights are further specified by the number of people by subdividing them by county. can be classified as

Furthermore, as shown in Fig. 3 (b), it is also possible to apply a weight for each public transportation means, which is based on the number of users by forming a transportation means category for each type of public transportation and setting it as an intermediate classification into groups AA to ZZ. weights can be classified as

In addition to the subway, as shown in FIG. 3 (c), bus transportation can also classify weights based on the number of users.

4 shows an example of the construction of a database for classifying the data of the number of users, which can be converted into a database based on information provided by the National Statistical Office or each local government.

Furthermore, FIGS. 5 and 6 exemplify the base data for applying the weight for each type of public bridge, which collects and stores in real time statistical data of subway construction and statistics data provided by railway corporation, monthly, quarterly, yearly. It is desirable to classify by , so that changes in weights can be reflected.

Hereinafter, an embodiment of the present invention that implements a method of optimizing a user's moving route reflecting transportation card usage information as a basic premise for the advertisement content to be classified and matched and provided to the user terminal will be described below.

FIG. 7 is a view of the user through the route calculation server 200 interworking with the advertisement content server 400 in the system for calculating a route based on transportation card usage information and providing advertisement content according to the embodiment of the present invention described above in FIG. 1 . A block diagram of a system that analyzes the movement path recognized through the use of a transportation card and calculates an optimal movement path is shown.

Referring to FIG. 7 , the route calculation providing system reflecting the transportation card usage information applied to the embodiment of the present invention provides a user terminal 10 capable of wired/wireless communication, a personal identification code for the user terminal 10 and a terminal ID. An authentication database ( 110), a transportation card management server 100 having a security database 120 that encrypts and stores information on the cost of using the card, and provides a program executed in the form of download in the user terminal 10, A route calculation server 200 that forms and provides a data set on a movement route to a user's destination that is changed according to the usage information of the transportation card of the program, and the route calculation server 200 is configured according to the user input of the program It may be configured to include a public transportation server 300 that provides information on public transportation that forms route information according to the setting information of the movement route.

In particular, in the above configuration, the route calculation server 200 may provide a data set for movement route information initially set in the program, changed in real time according to the usage information of the transportation card.

Specifically, the user terminal 10 includes a terminal capable of embedding a movement path calculation program provided by the present invention, or an application that can be downloaded and driven from the Internet. (This is the advertiser terminal ( A) also includes terminals of the same category.) In addition, in the case of the user terminal, it means that all units including terminals that enable transmission through wired and wireless Internet networks are included. That is, it corresponds to a terminal for accessing through the Internet, and broadly, input devices such as keyboards and mice for inputting various data, output devices such as monitors and printers, transceivers such as modems or LANs, microprocessors or graphic cards, and the like. It consists of a storage device loaded with the same processing device and various programs that operate or control them, and allow access to the Internet network. As an example, it is preferable to include at least one of a personal computer (PC) and/or a notebook, and the wireless terminal is a personal communication system (PCS) and/or a global GSM (GSM). System for Mobile communications terminals and/or Personal Digital Cellular (PDC) and/or Personal Handyphone System (PHS) terminals and/or Personal Digital Assistant (PDAs) and/or Smart Phones Phone) and/or telematics and/or wireless data communication terminals and/or portable Internet terminals are preferably included. In addition, the user terminal may include a wired/wireless communication unit, an audio/video (A/V) input unit, a user input unit, a sensing unit, an output unit, a memory, an interface unit, a control unit, a power supply unit, and the like. All of the above components are not essential, and may be added or subtracted according to characteristics.

The card company server 130 issues a tangible or intangible transportation card to which the personal identification code and terminal ID for the user terminal 10 are applied.

At the same time, the transportation card management server 100 aggregates and stores in real time information on the usage status such as the performance aggregate for the use of the transportation card and the balance display. In addition, personal identification information and terminal ID for the transportation card issued by the card company server 130 are stored, and the authentication database 110 for performing user authentication through this, and information on the cost of using the card are encrypted. It may be configured to further include a security database 120 to store.

Through the authentication database 110, the personal identification information of the transportation card and the interworking terminal ID are managed to be stored. The authentication database 110 determines the validity of the card that the terminal intends to use, and in the case of an impossible situation, allows the transaction to be blocked. The authentication database 110 receives the charge or payment fact from the card company server and data security device or security database 120 and stores it as transaction details. Transaction history is a term that refers to the history of charging or payment using a card, and includes transaction time, transaction location, transaction amount, and balance information after transaction. After the card company server and data security device charge or pay a specific amount on a specific card or after reflecting the charged amount or payment amount in the balance information stored in the security database 120, it notifies the fact to the authentication database 130, and authentication The database 130 receives these facts and stores them as transaction details.

The security database 120 stores and corrects information requiring encryption among the card information issued by the card management server 120 . The authentication database 110 or the security database 120 may be implemented in the form of a card or module and may be implemented in the form of a USB or the like in the card management server 120, or may be transported through wired communication or wireless communication such as LTE, TCP/IP, etc. It may be connected to the card management server 110 . Since the security database 120 must store information requiring encryption, it is implemented as a device in which an operator cannot see or manipulate information requiring encryption, except for a supervisor.

For example, the security database 120 may be implemented as a Hardware Security Module (HSM). The security database 120 decrypts the information requiring encryption received from the card management server 120 to determine the information, and may modify the stored information according to the identified information. Information that requires encryption includes unique keys, card passwords, balance information, and the like. In particular, the security database 120 stores the balance information stored in the authentication database, the balance information of the most recently reflected transaction details among the transaction details stored in the authentication database, the balance information of the corresponding card stored in the card company server and the data security device, and every preset period or when a request is made. By comparing each time there is, it is possible to verify the balance information in the card. In addition, the security database 120 determines the authenticity of the digitally signed authentication key, and electronically signs and transmits information to be transmitted to the card management server 100 .

In short, the transportation card management server 100 manages and monitors the general transaction information, authentication information, and balance information stored in the above-described authentication database 110 to be updated in real time, and this includes real-time usage of the transportation card. .

In the present invention, the transportation card is registered in the user terminal 10 and classified with a unique identification code, which can be distinguished by such identification code even when a plurality of transportation cards are provided. The transportation card in the present invention is a first-generation card, and includes a plastic card, a terminal device having a transportation card payment function, an app card mounted on a user terminal, and the like.

The route calculation server 200 of the present invention is interlocked with the user terminal to transmit processing information. In this case, the route calculation server 200 provides a program executed in the form of download in the user terminal 100, , so that it is possible to form and provide a data set on the moving route to the user's destination, which is changed according to the usage information of the transportation card of the program.

In particular, the route calculation server 200 of the present invention is characterized in that the data set for the movement route information initially set in the program is changed in real time according to the usage information of the transportation card and provided.

Here, the 'data set' refers to a route that reflects various route information for the input final destination, when the user inputs the initial destination as a setting in the user terminal, time required, cost required, travel distance, public It is defined as a set of information that includes the mode of transportation connection.

This data set is set as the movement route selected by the user (hereinafter referred to as 'basic route information') among a plurality of routes to the first input final destination, and then when the user uses public transportation using a transportation card In this case, the usage performance information of the transportation card is provided to the program of the user terminal to confirm the match with the basic route information. In this case, when the usage performance information that the user moves away from the basic route information and moves to another route is input to the user terminal, the route calculation server 200 returns a data set for the movement route information initially set in the program, the traffic Depending on the usage information of the card, it is changed and provided in real time.

To this end, the route calculation server 200 includes a route information setting unit 210 that receives and stores departure and destination information of a route initially input by the user in the program, and a route information setter set in the route information setting unit 210 . A route information confirmation unit 220 that forms basic route information based on route information, and confirms changes in the basic route information by reflecting usage information according to the use of the transportation card, changes to the route of the basic route information In case of occurrence, the path information correcting unit 230 that generates changed path information by reflecting the changed information, and the path information input through the path information correcting unit 230 are routed pattern mining based on the existing path information. It may be configured to include an optimal path calculation unit 240 for calculating optimization path information using a learning algorithm.

In addition, information for the connection of public transportation in the route calculation server 200 may be provided using information provided by the public transportation server 300 that manages a plurality of public transportation. This is, for example, as in the first traffic information database 310, using subway line information, connection information, and cost information of subways and national railways in Seoul, Daejeon, Gwangju, Busan, Daegu, etc. can be set.

Furthermore, it can reflect the route information of the subway and the route of the connected transportation by using operation information, connection information, and cost information in a server that manages nationwide bus operation information such as the second traffic information database 320, It is also possible to form a movement route by reflecting the operation information of the transportation management server such as trains and taxis.

In addition, in the present invention, the route information provided by the route calculation server 200 is matched and provided with advertisement content linked to a preset point, and the matching of advertising content for the changed point when route information is changed and providing an advertisement It may be configured to further include an advertisement content server 400 for calculating compensation. That is, in connection with the driving screen of the program provided to the user terminal, as shown in FIG. 10, it is possible to confirm through the display unit 'advertisement content confirmation', Points can be compensated, and a 'shopping' selection section that enables online shopping for products provided in advertisement content is displayed. Alternatively, it can be used as electronic money used for shopping.

That is, as described in the embodiment of the present invention, the advertisement contents registered and classified by the advertisement contents server 400 are provided by matching advertisement points matching the path information or variable path information set by the path calculation server 200. That is, it can be checked by clicking the buttons on the user interface such as 'advertisement content confirmation', 'shopping', 'advertisement event', etc. in the program installed in the user terminal 10, and shopping malls linked with the advertisement contents provided in each selection menu It can also be used in conjunction.

In addition, the database of the present invention means a general data structure implemented in the storage space (hard disk or memory) of a computer system using a database management program, and data search (extraction), deletion, editing, addition, etc. It means a form of data storage that can be performed freely. These databases include relational database management systems such as oracle, infomix, sybase, and DB2, or object-oriented database management systems such as gemston, orion, O2, and Exelon ( excelon), tamino, sekaiju, etc. can be implemented for the purpose of the present invention using an XML-only database, and appropriate fields or elements to achieve its function may have

8 and 9 are conceptual diagrams for explaining the function of setting basic route information and setting a changed movement route according to the use of a transportation card in the function of the route calculation server 200 of the present invention.

8 and 9, the route calculation server 200 receives the first destination setting information input from the program installed in the user terminal 10 through the route information setting unit 210, and moves to the moving destination. You will enter the setting information for

In this case, when setting information for a moving destination is input, basic route information is formed based on the route information set in the route information setting unit 210 , and the route information check unit 220 uses the transportation card according to the usage Changes are confirmed in the basic route information by reflecting the information. In this case, when a change occurs in the route of the basic route information, the route information correcting unit 230 generates changed route information by reflecting the changed information.

For example, as shown in FIG. 9 , when the moving destination is set as the starting point (Gangnam) and the destination (Daegu), based on the setting information input from the user terminal, the route calculation server 200 calculates a plurality of moving routes. It is calculated and provided to form a data set group, and one data set selected by the user in the user terminal is stored as a basic movement path. In the matching unit 430, the designated selection for the preferred region set in the advertiser's terminal is preferentially matched and transmitted with the advertising content of the advertiser's terminal that has selected Seoul and Daegu, and at the same time, by reflecting the weights for each of Seoul, Daegu, and KTX, Advertisement cost appropriate for the transmission of the advertisement content is calculated and settled.)

Thereafter, when the user moves using the transportation card, if the user deviates from the corresponding movement route, the route change is determined based on the usage information of the transportation card. For example, when the user receives status information about getting off at the 'Express Bus Terminal' instead of using the train while moving, the approval request information notifying the change of route from the control module provided in the user terminal or transportation card is formed as an alarm. If the user approves, the work of recalculating a new route at the point is performed. In the case of the changed new route, the advertisement content matching unit 430 of the Gwangko contents server 400 rematches the advertisement contents by reflecting the newly changed local information and public transportation information. That is, the advertisement content matching unit 430 performs a function of verifying suitability with the advertisement point based on the basic route information and the variable route information, and matching the classified advertisement content with the advertisement point having the optimal composition.

However, in the case of advertisement content that is transmitted and set first, it does not disappear immediately from the user terminal, so that exposure can be continued for a certain period of time, and the sequence is rearranged in the lower order of the newly transmitted advertisement content, and when a predetermined time has elapsed In this case, the corresponding advertisement contents (advertisements related to basic route information) are deleted. That is, the advertisement content control unit 450 manages and updates the exposure time of the advertisement. Specifically, it forms a control request signal for whether to update the advertisement contents transmitted from the advertisement contents transmission unit 440, and The advertisement content information is requested by setting the exposure time in the user terminal.

That is, as in FIG. 9, the variable route calculation is recalculated by reflecting the travel distance, cost, required time, and bus route with connected public transportation, and the cost and travel time are also changed, and at the same time, when movement such as a taxi is required By selecting whether or not to reserve a taxi, it is possible to perform a taxi reservation by interworking with the connected taxi company management server according to the arrival time.

In addition, in the present invention, the optimal path calculation unit 240 for calculating the optimized path information using the path pattern mining learning algorithm based on the path information input through the path information correcting unit 230 based on the existing path information and , based on deep learning reinforcement learning, configures a routing setting modeling of a moving path consisting of a data set reflecting the minimum cost and minimum time, and reflects the optimized moving path among a plurality of moving paths in the re-learning of the optimal path calculator To be configured to further include a path learning unit 250 that

That is, in the present invention, a meta-heuristic technique is used to calculate a moving path that is changed by using traffic card usage information as an input signal while moving by designating a basic moving path in the user terminal, using the lowest cost path generation learning algorithm technology. The artificial intelligence technology of deep learning technique that continuously derives the minimum cost, minimum travel time and travel distance by reflecting the actual selectable movement path in the movement path created by

In the case of movement route learning, multiple movement route data sets are calculated from the user terminal to the destination, and the selection performance of other users for each data set or historical data requirements of real-time required time of general public transportation are calculated. input, and give compensation (weight) according to the accuracy for the completion of the moving path executed according to the calculated case of the moving path, and based on a plurality of moving execution information of other users that have already been executed, It is possible to create a destination movement route of dogs.

That is, aggregation and analysis of data formed using the program of the present invention of other users, real-time general public transportation (traffic situation information is reflected when setting movement information is input), the movement route, required time, and cost are calculated, and the required cost A plurality of movement routes corresponding to this minimum cost can be generated. Such a movement route can provide highly accurate information in that it allows not only big data analysis of past usage histories but also factors of fluctuations in current weather and traffic conditions to be reflected.

In addition, it is possible to calculate the required cost by verifying the movement route from the same area to another area for a certain period of time with the currently applied modeling, and to upgrade the modeling by reflecting the most selected movement route as the learning data.

10 shows an example of an interface screen on which a dedicated program is installed and presented in a user terminal in the present invention.

As shown in FIG. 10 , (a) when information on the basic input value input by the user is set in the user terminal to calculate the optimal path, the optimal path is calculated through the above-described path calculation server In this way, it can be provided through multiple data sets, and when a movement route is selected for this, it is linked with the user's transportation card centering on it, and when it deviates from the selected movement route, it is automatically An alarm is given, and an inquiry is made as to whether or not to change the route. In addition to the selection interface for when the transportation card is implemented in the form of an app card, an interface that can make a reservation through the taxi management server can also be implemented. Thus, it is possible for the user to actively change the route.

Accordingly, the transportation card in the present invention may include a control module including a driving chip for storing a personal identification code and a terminal ID interlocked with the user terminal, and a communication chip for transmitting a wireless signal. Through this, when the point information included in the optimal route calculated from the information of the first movement route input through the program of the user terminal is deviated through this, the route change confirmation signal is transmitted through vibration or light source to the alarm display unit interworking with the control module. and, when an approval signal for the route change confirmation signal is input through an authentication signal input unit provided in the transportation card, the program of the user terminal recalculates a new route.

(b) of FIG. 10 shows that when a route change obtained through the use of a transportation card is made, an alarm is made to the user, and accordingly, when the user's route change is approved, the optimized optimal route is restored This is an example of the screen to be provided.

In addition, in the interface screen shown in FIG. 10 , a 'advertisement content confirmation' button field is created, which provides a function to check the advertisement content transmitted from the advertisement content server 400, and the user receives the advertisement content transmitted through it. In the case of checking , performing 'shopping' related thereto, or participating in 'advertising events' linked with advertisement contents, rewards according to usage performance can be provided in the form of points. Of course, as described above, the corresponding advertisement content is updated or updated in real time according to the re-calculation of the optimal path.

11 is an example of providing a display screen and a selection interface interlocking with the user terminal to the corresponding transportation card when a separate transportation card interlocking with the user terminal exists (for example, in the case of a first-generation plastic card structure) will show To this end, in the case of the driving circuit chip in the traffic card structure, a communication circuit unit for transmitting a control signal selected as a dedicated program for the user terminal and a display unit for receiving and displaying data set information transmitted from the user terminal may be provided. have.

The new route calculation method that reflects the traffic card usage information to which the system according to the present invention is applied as described above may be performed as follows.

First, the steps of executing a dedicated program in the user terminal, and registering a traffic card interlocking through personal identification information and terminal ID for the user terminal and the traffic card;

inputting the final destination of the movement through the interface provided by the dedicated program;

transmitting the input final destination information to a route calculation server communicating with the user terminal to form a data set for a movement route to the final destination of the user;

Receiving the usage information of the transportation card from the transportation card management server, receiving it from the route calculation server, correcting and providing a data set for the moving route to the user's destination that is changed according to the transportation car usage information It can be implemented including

According to the present invention, it is possible to increase the efficiency of use by calculating an optimized movement route based on traffic card usage information, and at the same time, it is possible to significantly improve the reliability by providing analysis information according to machine learning to the calculation of the movement route that changes in real time. there will be

Therefore, moving route analysis information optimized through an intuitively understandable program is changed in real time according to the traffic card usage performance, away from the method of searching the moving route through the Internet or artificially checking the connection method of public transportation by the user. be able to provide

Furthermore, it calculates the optimal route to the user's destination according to the usage information of the transportation card, matches and provides advertising content that matches the set route information, thereby maximizing the advertising effect, and at the same time, when matching the advertising content Advertisement revenue can be increased through the settlement of advertisement cost according to the weight of the advertisement base, and the use efficiency can be increased by distributing the revenue to user terminals.

Incidentally, in this specification, the term '-part' includes a unit realized by hardware, a unit realized by software, and a unit realized using both. In addition, one unit may be implemented using two or more hardware, and two or more units may be implemented by one hardware. Meanwhile, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors. Thus, as an example, '~' denotes components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. The functions provided in the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

As described above, the technical idea of the present invention has been specifically described in the preferred embodiment, but the preferred embodiment is for the purpose of explanation and not for limitation. As such, those of ordinary skill in the art will be able to understand that various embodiments are possible through combination of embodiments of the present invention within the scope of the technical spirit of the present invention.

10: user terminal
110: authentication database
120: secure database
130: card company server
100: transportation card management server
200: route calculation server
300: public transportation server
400: advertisement content server
410: advertising content register
420: advertising content classification unit
430: advertising content matching unit
440: advertising content transmission unit
450: advertising content control unit
460: advertising cost settlement unit

Claims (5)

a user terminal 100 capable of wired and wireless communication;
a card company server 130 for issuing a tangible or intangible transportation card to which a personal identification code and a terminal ID for the user terminal 100 are applied;
Stores personal identification information and terminal ID for the transportation card issued by the card company server 130, and the authentication database 110 for performing user authentication through this, and information about the cost of using the card by encrypting it Transportation card management server 100 having a security database 120;
A route calculation server ( 200);
The route calculation server 200 includes a public transportation server 300 that provides information on public transportation that forms route information according to the setting information of the movement route according to the user input of the program;
The route calculation server 200 provides a data set for movement route information initially set in the program by changing in real time according to the usage information of the transportation card,
By receiving the basic route information or changed route information that is changed and set in real time through the route calculation server 200, the previously registered advertising content and advertising content classified by region or transportation method are matched, and the user terminal Containing, including;
A system for calculating routes based on transportation card usage information and providing advertisement contents.
The method according to claim 1,
The advertisement content server 400,
an advertisement content registration unit 410 for receiving and storing and registering advertisement contents and subscription and authentication information provided from a plurality of advertiser terminals included in the advertiser terminal group 500 capable of wired/wireless communication;
an advertisement content classification unit 420 for classifying a plurality of advertisement points based on preferred area information and public transportation information selected at the time of subscription provided by the advertiser terminals, and classifying advertisement contents for each advertisement point;
An advertisement content matching unit ( 430);
an advertisement content transmission unit 440 for transmitting the advertisement contents matched by the advertisement contents matching unit 430 to a user terminal;
an advertisement content control unit 450 that forms a control request signal for whether to update advertisement contents transmitted from the advertisement contents transmission unit 440, sets an exposure time in the user terminal for existing advertisement contents information, and requests;
an advertisement cost settlement unit 460 for calculating and providing a usage reward to the user terminal by calculating the results of viewing of advertisement contents in the user terminal and shopping usage related to the advertisement contents;
comprising,
A system for calculating routes based on transportation card usage information and providing advertisement contents.
3. The method according to claim 2,
The advertisement content classification unit 420,
The regional categories where public transportation is available are broadly classified into groups 1 to N, but the priority of each group is set by dividing the first weight for each county by reflecting the number of the population belonging to the group,
Public transportation forms a category of transportation by type and sets it as an intermediate classification into groups AA to ZZ, and the priority of the middle classification sets a second weight by reflecting the average number of users of public transportation,
The setting of the advertisement points selected in the advertiser terminal is selected in the order of large-medium classification, and the method of adding the advertisement content registration cost to the total weight ratio of the final weights of the selected advertisement points is applied,
A system for calculating routes based on transportation card usage information and providing advertisement contents.
4. The method according to claim 3,
The route calculation server 200,
a route information setting unit 210 for receiving and storing departure and destination information of a route initially input by the user in the program;
A route information confirmation unit 220 that forms basic route information based on the route information set in the route information setting unit 210 and confirms changes in the basic route information by reflecting usage information according to the use of the transportation card );
a route information correcting unit 230 for generating changed route information by reflecting the changed information when a change occurs in the route of the basic route information;
an optimal path calculation unit 240 for calculating optimized path information using a path pattern mining learning algorithm based on the path information input through the path information correcting unit 230;
Based on deep learning reinforcement learning, the routing setting modeling of the moving path is composed of a data set reflecting the minimum cost and the minimum time, and the optimized moving path among a plurality of moving paths is reflected in the re-learning of the optimal path calculation unit path learning unit 250;
a taxi reservation information providing unit for generating linked reservation information to a destination by interworking with a taxi management server capable of paying with a transportation card to a final destination when calculating and providing changed route information;
containing,
A system for calculating routes based on transportation card usage information and providing advertisement contents.
5. The method according to claim 4,
The transportation card is
and a control module including a driving chip for storing a personal identification code and a terminal ID interlocked with the user terminal, and a communication chip for transmitting a wireless signal,
In the case of deviating from the point information included in the optimal path calculated from the information of the first moving path input through the program of the user terminal,
Calculating a path change confirmation signal through vibration or light source in the alarm display unit interlocking with the control module,
When inputting an approval signal for the route change confirmation signal through an authentication signal input unit provided in the transportation card,
to recalculate a new path in the program of the user terminal,
A system for calculating routes based on transportation card usage information and providing advertisement contents.

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