KR20130105200A

KR20130105200A - Advertising system with user provided information

Info

Publication number: KR20130105200A
Application number: KR1020120027436A
Authority: KR
Inventors: 소을덕
Original assignee: 소을덕
Priority date: 2012-03-17
Filing date: 2012-03-17
Publication date: 2013-09-25

Abstract

PURPOSE: An advertisement system using information provided to an advertisement user is provided for a user to selectively receive wanted advertisements, allow an advertiser to specifically select the condition of an advertisement and to select users matching the condition for advertising. CONSTITUTION: An advertisement user provides information to make public and receives an expensive advertisement as the amount of information is larger and the information is more specific. An advertiser searches based on the open information of the advertisement user for selectively transmitting the advertisement according to the searched result. The advertisement user confirms the received advertisement and gains the benefit when confirming the advertisement. The advertiser can advertise to the selected advertisement user and pays only when the advertisement user confirms the advertisement. [Reference numerals] (1) Provide information; (2) Search conditions; (3) Search result; (4) Transmit advertisement; (5) Receive advertisement; (6) Confirm advertisement; (7) Accumulate price; (8) Request price; (AA) Overall floor print; (BB,JJ) Advertisement user; (CC) Advertisement user information; (DD) Advertisement service company; (EE) Advertisement user wanting to advertise condition; (FF,MM) Advertiser; (GG,HH) Advertisement user open information; (II) (selected) user line number list + advertisement contents; (KK) Advertisement contents; (LL) Advertisement system; (NN) Charging system

Description

Advertising system with user provided information {Advertising system with user provided information}

The present invention relates to advertisement in internet technology and mobile environment. Specifically, an advertisement user receiving an advertisement actively discloses information so that an advertiser retrieves information of an advertisement user and sends a desired advertisement. In addition, the existing advertisement is to receive the advertisement about what did not come back at the direct cost of the advertising user to use the necessary advertisement and to receive the direct cost back.

Conventional advertising user information is not actively providing information, but is inevitably provided by the user or information provided by the user, or provided by the advertiser or advertising service provider to the advertising user by using information that he does not disclose Was.

Korean Patent Application-1020107019250, discloses a method for acquiring interest of an advertisement user in providing content using stored query information. However, in the above conventional technology, there is a problem of using the information even though the advertising user does not intend to provide information such as interest to the advertising service provider, and indirectly obtains the interest of the advertising user. It differs a lot from the information it represents.

The domestic patent-1020040020783, a system and method for location-based internet advertisement service, the domestic patent-1020040078637, a method and system for providing location-based advertisement service are described. However, in the related art, the advertisement user can provide the exact position and the disadvantage that the advertisement user can use regardless of whether or not to provide his current position, the advertisement user is reluctant to disclose the current position. When providing the current location, it is necessary to minimize the exposure of advertisement user information by including the random error rather than the exact location and specifying the location providing time interval.

Advertisers have the intention of maximizing the effectiveness of advertisements, and advertising users have a strong sense of being annoying and unnecessary, and they do not help any advertising users. However, most of the current advertising system complains that the advertiser pays an expensive advertising fee to the unspecified majority and the effect of the advertising is low. Advertisers are compelled to watch advertisements, and TV advertisements and newspaper advertisements do not allow the advertisement users to selectively view advertisements. For this reason, advertisements are unnecessary to the advertising user and are recognized as a concept that is inevitable.

In order to increase the effectiveness of advertisements, we tried to acquire information about the location information, interests, and personal information of the advertisement users, but refuse to disclose the information due to the awareness that the advertisements are not practically helpful to the advertisement users.

l Encouraging advertisers to directly return the cost benefits by participating in advertisements and actively informing the advertisers due to cost incentives, allowing advertisers to selectively advertise to advertisers who meet the conditions they want to advertise. do. Advertisers may experience increased effects and reduced advertising costs.

As described above, according to the advertisement system using the information provided by the present invention, the advertisement user can selectively receive the necessary advertisement and can receive the cost benefit by participating in the advertisement, and the advertiser can You can specify the conditions in detail, and maximize the effect of the advertisement by selecting the advertisement user who satisfies the condition and advertising the advertisement. In addition, the advertiser can select the advertising user has the effect of paying the minimum advertising costs.

1 is a schematic overall diagram of an advertisement service, an advertiser, and an advertisement service provider.
2 is a configuration diagram in which an advertisement user discloses information.
3 is a block diagram of providing a current position which is dynamic information among information provided by an advertisement user.
4 is a block diagram of a main activity area that is dynamic information among information provided by an advertisement user.
5 is a block diagram of an advertiser searching for advertisement user disclosure information.
Figure 6 is a block diagram for obtaining information that meets the criteria searched by the advertiser.
7 is a diagram illustrating an advertisement being sent using information searched by an advertiser.
8 is a diagram illustrating an advertisement user receiving an advertisement for an advertisement sent by an advertiser.
9 is a configuration diagram in which the advertisement user notifies the confirmation upon confirming the advertisement.
FIG. 10 is a diagram illustrating an exposure time and a confirmation time according to an advertisement when the advertisement user confirms the advertisement.
11 is a block diagram of earning money for an advertisement identified by an advertisement user.
12 is a configuration diagram for billing the advertiser advertising costs.

An advertisement system using information provided by an advertisement user according to the present invention for achieving the above object comprises the steps of: actively providing public information for the advertisement user to participate in the advertisement; The advertiser inputs a condition desired by the advertiser for the public information of the advertisement user to obtain a result through a search; Selecting an advertisement user search result desired by the advertiser and sending an advertisement; Receiving and confirming an advertisement by the advertisement user with respect to the advertisement sent by the advertiser; Paying an advertising user a cost benefit for receiving an advertisement; The advertiser is characterized in that it comprises the step of paying using the advertising system.

The conventional advertising method has an unspecified number of advertising users, and the advertising users do not actively disclose information. In addition, the advertising users were extremely negatively aware of the advertisement, so the effect of the advertisement was extremely low. Advertisers want to maximize the effectiveness of advertisements by providing the necessary advertisements and returning the cost benefits by participating in the advertisements. Existing advertisers have exactly a few ad users when paying for the advertisements, and it is difficult to absolutely measure the effects on the advertisement costs, but the selected advertisers can provide a method for predicting the advertisement costs and the effects.

And as the details of the present invention for achieving the above object

The overall flow is shown in Figure 1, and the advertisement user provides the information that he wants to disclose, and the more detailed and detailed the information is, the more expensive the advertisement can be received, and the advertiser searches according to the condition based on the advertisement user's public information Send ads selectively for. The advertising user confirms the received advertisement and receives a cost benefit upon confirming the advertisement, and the advertiser can advertise to the selected advertisement user and express the overall contents to pay the advertisement fee only when the advertisement user confirms.

Figure 2 is a representation of the steps provided by the advertising user public information

Information provided by the advertisement user includes static information and dynamic information. As fixed information about the advertisement user, there is a user serial number (internal identification number). As static information, generally fixed information such as gender and date of birth of the advertisement user can be provided. Static information is information input at the time of initial registration (or authentication).

Dynamic information can provide information that can be changed after a certain time, such as current location, main activity area, occupation, hobbies, personality, interests, desired advertising, current status. Dynamic information can be modified by the advertising user as needed.

The desired advertisement is provided by the advertisement user by inputting a plurality of types of advertisements necessary for the advertiser to search for the necessary advertisement, and the current state means the current state input by the advertisement user.

FIG. 3 is a representation of a method of providing a current position corresponding to dynamic information among public information provided by an advertisement user in FIG. 2. The current position means a modified current position of a range of error values designated by the advertisement user, not coordinates requiring accuracy. In addition, the advertisement user can provide the current location at the interval specified by the user.

4 is a representation of a method of providing a main activity area corresponding to dynamic information among public information provided by an advertisement user in FIG. There may be more than one main active area.

The main activity zone means the region with the highest frequency in the current location information, and when a plurality is provided, it means the upper list of the frequency of the main activity zone.

FIG. 5 provides a function for an advertiser to search for an advertisement user to advertise by searching for a condition regarding fixed information and dynamic information, which are advertisement user disclosure information. Advertisers will want to maximize the effectiveness of advertising by selectively advertising according to the content they want to advertise and provide ads to the necessary advertising users. The weight is given according to the kind and sensitivity of the public information of the advertisement user. The higher the condition and the higher the weight, the higher the advertising fee is paid.

6 provides a function for the advertiser to obtain a result for a desired condition for the advertisement user disclosure information. The advertiser may not be directly provided with information that can identify an individual for the advertising user. In general, instead of being provided with personally identifiable information such as name and telephone number, only a serial number for an advertisement user for sending an advertisement can be selected. It provides public information about the conditions entered by the advertiser so that the advertiser can select the desired advertisement user.

7 provides a function for an advertiser to select an advertisement user who satisfies the condition and send out the contents of the advertisement. The advertising cost is calculated according to the weight of the advertisement user's public information and the type of advertisement (advertising according to the advertisement type provided by the advertisement service provider). The advertiser provides the selected advertisement user list, advertisement cost, and advertisement contents to the advertisement management system provided by the advertisement service company. The advertising service provider checks the status of the advertiser's cost accumulation and notifies that the advertisement cannot be sent if the advertising cost is low.

8 provides a function of sending an advertisement to an advertisement user through an advertisement management system in an advertisement service company. Provide advertising content and advertising costs to advertising users.

Fig. 9 confirms the received advertisement to the advertisement user and notifies the advertisement service provider whether the advertisement is confirmed and the advertisement cost.

FIG. 10 illustrates a process of confirming an advertisement with respect to a received advertisement by an advertisement user in FIG. 9 and includes a concept of an advertisement exposure time and a confirmation time.

When the advertisement is confirmed, the advertisement contents are displayed as much as the exposure time for the advertisement contents, and when the exposure time is completed, a button for the advertisement user to check the advertisement confirmation is displayed. If the advertisement user confirms the advertisement before the confirmation time is completed, the advertisement user finally completes the advertisement confirmation process, but when the confirmation time has elapsed, the advertisement is treated as the advertisement user has not confirmed the advertisement.

FIG. 11 provides a function of paying an advertisement cost for an advertisement identified to an advertisement user in a billing system of an advertisement service company. Advertisers are non-public information and provide advertising service companies with information that can be paid separately when signing up.

Omit explanation of sign

Claims

In an advertisement system using information provided by an advertisement user operating in conjunction with a server for storing advertisement user disclosure information, an advertisement management server for sending / receiving advertisements, and a billing system, an advertisement user wants to publish an advertisement. DB that stores informational information, advertiser can search the public information of the advertisement user to select a list to advertise, and based on this, the advertiser can send the advertisement to the selected advertisement user and the advertisement user can receive the advertisement. Advertisement system using advertisement user provision information, including an advertisement management system and a billing system that calculates a cost when the advertisement user disclosure information is sent or received using the advertisement management system.

In claim 1
Ad system using advertisement user provision information that provides public information for receiving advertisements and stores the provided public information in the server

According to claim 2
Ad system using the advertisement user provision information including the function of dividing into fixed information that the information first provided when the advertisement user provides the public information and dynamic information that the advertisement user can modify or delete as needed

According to claim 2
Ad system using the advertisement user provided information including the function of modifying the current position to provide an arbitrary value within the maximum designated error range based on the error specified by the advertisement user when providing the current position of the advertisement user.

According to claim 2
Ad system using the advertisement user provision information that includes the function of providing the current position at the specified originating time interval, the advertisement user can specify the origination time interval when providing the current location of the advertisement user

According to claim 2
Ad system using advertisement user-provided information, which includes the function of cumulatively calculating areas with high frequency based on the current location of the advertisement user and updating them to the main activity area.

According to claim 2
Advertising system using advertisement user provision information including a function of providing a desired advertisement in order to receive an advertisement of interest or need among information provided by the advertisement user

According to claim 2
Among the information provided by the advertisement user, the advertisement user inputs the current state, and the advertisement system using the advertisement user provision information includes a function of searching for the state of the advertisement user when the advertiser sends the advertisement.

In claim 1
Ad system using advertisement user provision information including the function to search by inputting a condition desired by the advertiser with respect to public information provided by the advertisement user

In claim 1
Advertiser-provided information, including a serial number for distinguishing the advertising user when the advertiser provides a result that satisfies the condition when searching the public information, and a function for providing the advertiser with a weight for the public information according to the condition for the advertiser to search. Ad system using

According to claim 10
Ad system using the advertisement user provision information including the function to provide only public information corresponding to the conditions entered by the advertiser

According to claim 10
Ad system using the information provided by the advertisement user including the function of calculating the weight according to the number of conditions and information sensitivity entered by the advertiser and calculating the advertising cost differently according to the weight

According to claim 10
Ad system using the advertisement user provision information including the function to provide the advertiser in the form of a serial number so that the advertiser does not directly identify the advertisement user

In claim 1
Ad system using the advertisement user provided information including the function that the advertiser searches the public information of the advertisement user by specifying the condition and the advertiser can select from the list of the search results as necessary for the search result.

In claim 1
Ad system using advertisement user providing information, including the function of sending advertisement contents and advertisement cost to advertisement user by using advertisement management system

According to claim 15
Ad system using the advertisement user provision information including the function of calculating the advertising cost according to the weight of the advertisement user's public information search results and the type of advertisement to be sent when the advertiser sends the advertisement

According to claim 15
Ad system using the advertisement user provided information including the function to prohibit the advertisement when the advertiser has a low advertising cost or low advertiser credit when sending the advertisement

In claim 1
Ad system using the advertisement user provision information including the function of confirming the advertisement by the advertisement user about the advertisement received by the advertisement user and notifying the advertisement service company when the advertisement is confirmed.

According to claim 18
Ad system using the advertisement user's provision information including the function of displaying the advertisement contents in the designated advertisement exposure time range when the advertisement user confirms the advertisement.

According to claim 18
Ad system using the advertisement user provision information including the function of determining whether the advertisement user to confirm processing within the specified advertisement confirmation time range when the advertisement user is confirmed

In claim 1
Ad system using the advertisement user provided information including the function of paying the advertisement cost at a certain rate when the advertisement is confirmed by the advertisement user.

In claim 1
Ad system using advertisement user provision information including the function of charging or subtracting the cost of the advertisement of the advertiser