KR102105018B1 - System for Operating Relationship Point by using an Earning Rate - Google Patents

Abstract

According to the relational point operating system using the rate of return of the present invention, it is possible to refer to a database storing a plurality of member information formed with a relationship based on SNS (Social Networking Service) and SNS based relationship information formed between each member. In a relational point operating system implemented in a server capable of communicating with each member's wireless terminal equipped with an application that manages points, each member's app usage history and purchase activities of each member are verified based on each member's application usage The self-established customer confirmation unit confirms the self-established customer who has earned points for the purchase of products sold in stores and the storage medium in which each member's purchase history is stored based on the self-established customer through the database SNS based on the self-established customer by reading related information On the basis of the application use behavior for each of the grouped N relationship forming members among the relationship forming member confirmation unit for grouping N (N≥1) relationship forming members that formed the relationship and the application usage history and purchase history stored in the storage medium. The yield calculation unit and the grouped N for calculating the yield generated by the N relationship forming members on the server side by reading the confirmed purchase history on the basis of the confirmed app usage history and the purchase behavior for each of the N relationship forming members Dynamically sorting n (1 ≤ n ≤ N) relationship-forming members among the relationship-forming members whose calculated yield is greater than or equal to a specified reference value as n interlocking targets to induce purchases based on the purchasing influence of the self-establishing customers App link history based on the application usage behavior of each member among the linkage accumulation target confirmation unit and the grouped N relationship forming members and each time Calculation of interlocked accumulation points to calculate n interlocked accumulation points to be earned to induce purchases based on the purchasing influence of the self-established customers to the n interlocked accumulation targets dynamically selected based on the purchase history based on the original purchase behavior And an interlocking accumulation point accumulation unit for performing the procedure of accumulating the calculated n interlocking accumulation points to the n and interlocking accumulation targets.

Description

System for Operating Relationship Point by using an Earning Rate

The present invention can refer to a database for storing a plurality of member information based on a social networking service (SNS) relationship and SNS based relationship information formed between each member, and each having an application for managing points of each member. In a relational point operating system implemented in a server capable of communicating with a member's wireless terminal, each member's app usage history confirmed based on each member's application use behavior and each member's purchase activity confirmed based on each member's purchase behavior Self-establishment by reading the relationship information related to the self-established customer through the self-established customer confirmation unit and the database that identifies the self-established customer who has earned points according to the purchase of products sold in stores and stores where the history is stored. Grouping N (N≥1) relationship-forming members who have formed SNS-based relationships with customers Based on the application usage history and the purchase behavior of each of the N relationship formation members based on the application usage behavior of each of the N relationship formation members grouped among the application usage history and purchase history stored in the relationship formation member confirmation unit and the storage medium. N (1), wherein the calculated yield among the grouped N relationship forming members is greater than or equal to a specified reference value by reading the purchase history confirmed by the N relationship forming member to calculate the yield generated by the server. ≤n≤N) Each of the N-linked membership members and the grouping target confirmation unit that dynamically selects n-linked members into n linked-up targets to induce purchases based on the purchasing influence of the self-established customers. Dynamic selection based on the application usage history based on the application usage behavior of and the purchase history based on each member's purchasing behavior. The interlocked accumulation point calculation unit calculates n interlocked accumulation points to be accumulated in order to induce purchases based on the purchase influence of the self-established customers to the n interlocked accumulation targets, and the calculated n to the n interlocked accumulation targets. The present invention relates to a relational point operating system using a rate of return having an interlocking accumulation point accumulation unit that performs a procedure for accumulating two interlocking accumulation points.

Companies are constantly unidirectional courtesy to attract customers, but the majority of customers ignore it. A typical one-way courtship operation includes earning points and providing discount coupons.

Recently, with the advent of social commerce, the gap between the customer and the company was expected to be narrowed, but simply providing a discount coupon through social commerce only deepens the one-way courtship as described above, but it cannot close the gap. . In other words, the majority of customers who have used discount coupons through social commerce will no longer visit the store once visited, and the customers will visit the store and purchase it without seeing the sweetness of the discount coupon and no greater discount. The probability of occurrence is very rare.

The object of the present invention is to refer to a database for storing a plurality of member information based on SNS (Social Networking Service) -based relationships and SNS-based relationship information formed between each member, and to provide an application for managing points of each member. In a relational point operating system implemented in a server capable of communicating with each member's wireless terminal, each member identified based on each member's app usage history and each member's purchase behavior, based on each member's application use behavior By reading the relationship information related to the self-established customer through the database and the self-established customer identification unit that checks the self-established customer who has earned points according to the purchase of the product sold at the store and the store where the purchase history of the store is stored. N (N≥1) relationship-forming members who formed SNS-based relationships with self-established customers Ping relationship formation member confirmation unit and app usage history and purchase activity for each N relationship formation member based on the application usage history by the grouped N relationship formation members among the application usage history and purchase history stored in the storage medium The calculated yield among the N relationship forming members and the grouped N relationship forming members that read the purchase history confirmed based on the N yielding member generated by the N relationship forming members on the server side is greater than or equal to a specified reference value. Among (1≤n≤N) relationship-building members, the interlocking accumulation target confirmation unit and the grouping N relationship-building members that dynamically selects the n-linking members to induce the purchase based on the purchasing influence of the self-establishing customer Based on the application usage history based on each member's application use behavior and the purchase history based on each member's purchase behavior. The interlocked accumulation point calculation unit calculates n interlocked accumulation points to be accumulated in order to induce purchases based on the purchase influence of the self-established customer to the n selected interlocked accumulation targets, and the calculation to the n interlocked accumulation objects It is to provide a relational point operating system using a rate of return having an interlocking accumulation point accumulation unit that performs a procedure of accumulating n interlocking accumulation points.

The relational point operating system using the rate of return according to the present invention can refer to a database storing a plurality of member information formed with a social networking service (SNS) -based relationship and SNS-based relationship information formed between each member. In a relational point operating system implemented in a server capable of communicating with each member's wireless terminal equipped with an application that manages points, each member's app usage history and purchase activities of each member are verified based on each member's application usage The self-established customer confirmation unit confirms the self-established customer who has earned points for the purchase of products sold in stores and the storage medium in which each member's purchase history is stored based on the self-established customer through the database SNS-based relationship with the self-established customer by reading related information Based on the application use behavior for each of the grouped N relationship forming members among the relationship forming member confirmation unit for grouping N (N≥1) relationship forming members forming a system and the application usage history and purchase history stored in the storage medium. The yield calculation unit and the grouped N for calculating the yield generated by the N relationship forming members on the server side by reading the confirmed purchase history on the basis of the confirmed app usage history and the purchase behavior for each of the N relationship forming members Dynamically sorting n (1 ≤ n ≤ N) relationship-forming members among the relationship-forming members whose calculated yield is greater than or equal to a specified reference value as n interlocking targets to induce purchases based on the purchasing influence of the self-establishing customers The app usage history and each member based on the application use behavior of each member among the grouped N relationship forming members and the confirmation unit for linkage accumulation The interlocked accumulation point calculation unit calculates n interlocked accumulation points to be accumulated in order to induce purchases based on the purchase influence of the self-established customer to the n interlocked accumulation targets dynamically selected based on the purchase history based on the purchase behavior of the And an interlocking accumulation point accumulation unit performing a procedure of accumulating the calculated n interlocking accumulation points to the n interlocking accumulation targets.

In the relational point operating system using a yield rate according to the present invention, the interlocking accumulation point calculation unit comprises a function of differentially calculating n interlocking accumulation points based on the calculated returns for each n interlocking accumulation objects. Is done.

In the relational point management system using the rate of return according to the present invention, after accumulating interlocking accumulation points to each member corresponding to the interlocking accumulation target, the total value of the accumulated accumulation of interlocking accumulation points to all members is specified. It is characterized by further comprising an interlocking accumulation point management unit that manages the accumulated value of accumulated accumulation points for each member within a specified maximum value so as not to exceed.

In the relational point management system using the return rate according to the present invention, the interlocking accumulation point management unit may select at least one of an expiration date, a point value, a cash value conversion discount rate, or a form conversion discount rate of accumulated interlocked accumulation points for each member. It is variable, and it is characterized in that the accumulated value of accumulated accumulated points for each member is managed within a specified maximum value.

In the relational point management system using the yield according to the present invention, among the interlocking accumulation points for each store accumulated in each member, the store content corresponding to the interlocking accumulation points accumulated most in each member is higher than other store contents. It is characterized by further comprising an application personalization unit that controls the frequency of exposure of store content for each member's application so that it is exposed more through the application.

The relational point operating system using the rate of return according to the present invention can refer to a database storing a plurality of member information formed with a social networking service (SNS) -based relationship and SNS-based relationship information formed between each member. In the relational point operating system implemented in a server capable of communicating with each member's wireless terminal having an application for managing points, a storage medium in which each member's application usage history and purchase history for each member is stored. SNS-based relationship with the self-established customer by reading the relationship information related to the self-established customer through the database and the self-established customer identification unit that checks the self-established customer who has earned points according to the purchase of products sold in stores and stores. Group N (N≥1) relationship-forming members who formed Is a relationship formation member confirmation unit and a return calculation unit for calculating the rate of return generated by the group of N relationship forming members on the server side based on the app usage history and purchase history, and among the grouped N relationship formation members, Interlocked credit target confirmation unit that selectively selects n (1 ≤ n ≤ N) relationship-forming members whose calculated returns are greater than or equal to a specified reference value as n linked targets to induce purchases based on the purchase influence of the self-established customers And n interlocked accumulation point calculators for calculating n interlocked accumulation points to induce purchases based on the purchase influence of the self-established customers to the identified n interlocked accumulation targets in addition to the points accumulated to the self-established customers and the n The interlocking accumulation fabric that performs the procedure of accumulating the calculated n interlocking accumulation points to the interlocking accumulation targets. At least one of the validity period or value of the interlocked accumulation points is the same as the points accumulated to the self-established customers so that the site accumulation unit and the accumulated interlocked accumulation points are used to induce purchases by the purchase influence of the self-established customers. Or it is characterized in that it comprises an interlocking point management unit that manages to a small extent.

In the relational point management system using the yield according to the present invention, the interlocking accumulation point management unit is provided with a function of managing so that the value of interlocking accumulation points accumulated to each member does not exceed a specified maximum value. Is done.

In the relational point management system using the yield according to the present invention, among the interlocking accumulation points for each store accumulated in each member, the store content corresponding to the interlocking accumulation points accumulated most in each member is higher than other store contents. It is characterized by further comprising an application personalization unit that controls the frequency of exposure of store content for each member's application so that it is exposed more through the application.

The relational point operating system using the rate of return according to the present invention can refer to a database storing a plurality of member information on which a relationship is formed and relationship information formed between each member, and each member having an application for managing points of each member. In a relational point operating system implemented in a server capable of communicating with a wireless terminal, a storage medium in which an application usage history and purchase history for each member using each application are stored, and self-accumulation points according to purchase are accumulated. A self-establishing customer confirmation unit that identifies a self-establishing customer, a self-establishment information confirmation unit that checks store information for a store where a purchase of the self-establishing customer has occurred, and self-accumulation points accumulated in the self-establishing customer; By looking up the database, the relationship with the self-established customer A relationship formation member confirmation unit that checks the established N (N≥1) relationship formation members, and calculates a return rate that calculates the rate of return generated by the N relationship formation members on the server side based on the app usage history and purchase history Wealth, interlocking accumulation target confirmation unit that checks n (1 ≤ n ≤ N) interlocking accumulation targets of which the calculated yield is greater than or equal to a specified reference value among the N relationship forming members, and accumulates to each of the n interlocking accumulation targets An interlocking accumulation point calculating unit for calculating n interlocking accumulation points to be provided and an interlocking accumulation point accumulation unit for accumulating the calculated interlocking accumulation points to the n interlocking accumulation objects.

The relational point operating system using the rate of return according to the present invention is characterized in that it further comprises an interlocking accumulation point management unit for managing so that the value of the accumulated accumulation points for each member does not exceed a specified maximum value.

The relational point operation system using the return rate according to the present invention, the store contents corresponding to the most accumulated accumulated interlocked accumulation points for each member among the accumulated accumulation points for each store among the accumulated members are applied to the application rather than other store contents. It characterized in that it is further provided with an application personalization unit that controls the frequency of store content exposure for each member's application to be exposed more through.

According to the present invention, the interlocking accumulation point calculation unit calculates interlocking accumulation points to be equally accumulated to the n interlocking accumulation objects, or is proportional to or inversely proportional to the rate of return n to be differentially accumulated to the n interlocking accumulation objects It is characterized by calculating the interlocking points of the dog.

According to the present invention, the self-earning points include points earned in response to store visits, points earned in response to purchase acts, points earned in accordance with a certain percentage of the purchase amount, points earned in response to customer rankings in stores It is characterized in that it comprises at least one of the points corresponding to a certain percentage of the points calculated by the random multiple of the points, the accumulated points and the total linked points accumulated.

The method of operating a relational point using the yield rate according to the present invention can refer to a database storing a plurality of member information having a relationship and relationship information formed between each member, and each member having an application for managing points of each member. In the method of operating a relational point executed by a server capable of communicating with a wireless terminal, the step of storing an application usage history and a purchase history for each member using each application, and storing self-accumulation points according to purchase Identifying a self-establishing customer, checking store information for a store where a purchase of the self-establishing customer has occurred, and self-accumulating points accumulated in the self-establishing customer, and querying the database to self-establish the customer Confirm N (N≥1) relationship-forming members who have a relationship with And calculating a rate of return generated by the N relationship forming members on the server side based on the app usage history and purchase history, and wherein the calculated rate of return among the N relationship forming members is greater than or equal to a specified reference value. identifying n (1 ≤ n ≤ N) interlocking accumulation targets, calculating n interlocking accumulation points to be credited to the n interlocking accumulation targets, and calculating the interlocking accumulation to the n interlocking accumulation targets And accumulating points.

According to the present invention, when a specific member generates a purchase in a specific store and points are earned according to the purchase, the other member is reminded by interlocking a predetermined point to another member having a predetermined relationship with the specific member. The advantage of encouraging a visit to the specific store to use the linked points, and the repurchase by visiting the specific store again to show their purchasing influence by earning a certain point to other members It has the advantage of encouraging it to occur.

1 is a view showing the configuration of the relational point operating system of the present invention.
2 is a diagram showing the functional configuration of the wireless terminal and the application of the present invention.
FIG. 3 is a diagram showing an implementation method for a process of confirming an interlocking accumulation object in which interlocking accumulation points are to be accumulated.
FIG. 4 is a diagram showing an implementation method for a verification process of accumulating and managing interlocking accumulation points to interlocking accumulation targets.

Hereinafter, an operation principle of a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. However, the drawings shown below and the following description are for preferred implementation methods among various methods for effectively describing the features of the present invention, and the present invention is not limited only to the following drawings and description. For example, it is possible that the configuration provided on the server side is implemented on the terminal side, or conversely, the configuration provided on the terminal side is implemented on the server side.

In addition, in the following description of the present invention, when it is determined that detailed descriptions of related known functions or configurations may unnecessarily obscure the subject matter of the present invention, detailed descriptions thereof will be omitted. In addition, terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to a user's or operator's intention or practice. Therefore, the definition should be made based on the overall contents of the present invention.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. That's it.

1 is a diagram showing the configuration of the relational point operating system 100 of the present invention.

In more detail, FIG. 1 is a view of a member formed with a relationship with the specific member when a certain point is accumulated to the specific member by purchasing a specific member among a plurality of members formed through a social networking service (SNS). As a system configuration for interlocking and accumulating a predetermined point interlocked with the point accrual of the specific member to a member who has generated more profit to an operator, a person having ordinary knowledge in the technical field to which the present invention belongs, this drawing By referring to and / or modifying 1, various implementation methods for the relational point operating system 100 configuration (eg, some implementations are omitted, subdivided, or combined) may be inferred, but the present invention It is made by including all the inferred implementation method, and the technical method is only by the implementation method shown in FIG. 1 Jing is not limited.

The point operating system 100 of the present invention can refer to a database 130 that stores a plurality of member information having relationships formed through SNS and relationship information formed between each member, and an application for managing points of each member ( 215) is implemented in a server capable of communicating with each member's wireless terminal 200. The server in which the point operating system 100 is implemented may be implemented as a single independent server or a combination of two or more servers, and the present invention is not limited by the physical server configuration implementing the point operating system 100.

The database 130 is a general term for a storage device that is implemented in an SNS system and manages members' relationships, and stores a plurality of member information formed through SNS and relationship information formed between each member. If the point operating system 100 provides an SNS, the database 130 may be implemented in the point operating system 100.

The member information may include member ID information and personal information (eg, name, resident registration number, date of birth, contact information, address, etc.) stored in the database 130.

The relationship information includes information identifying members having a relationship among members stored in the database 130 and information identifying a relationship (eg, a friend, acquaintance, alumni, club, business relationship, etc.) formed between the flower gardens. Includes.

Members in which the relationship is formed own a wireless terminal 200 having an application 215 for managing each member's point, and the wireless terminal 200 includes at least one of a user's smartphone, mobile phone, and tablet PC can do. The application 215 may be downloaded from a designated application providing server and mounted on the wireless terminal 200.

The point operating system 100 communicates with the affiliated device 180 (for example, an affiliated terminal or an affiliated server) provided in a store where a purchase of a customer occurs corresponding to member information stored in the database 130, Alternatively, it is possible to communicate with a point server 190 (for example, a point server 190 provided in at least one separate point operator among point issuers, card companies, banks, and vans) that manages the customer's points. The point server 190 may be implemented in the point operating system 100 according to the intention of those skilled in the art.

When a customer corresponding to member information stored in the database 130 visits a specific store and purchases a product, points issued by the specific store or a separate point operator are accumulated to the purchasing customer. Hereinafter, points accumulated in response to the purchase are referred to as self-earning points, and customers who have accumulated the self-earning points among the members are referred to as self-earning customers.

Referring to Figure 1, the point operating system 100, history storage unit that collects the usage history of the app for each member using the application 215 and the purchase history for each member to be stored in the storage medium 110 (105).

The history storage unit 105 periodically collects the application usage history information that the user uses the application 215 from the application 215 shown in FIG. 2 and stores it in the storage medium 110, and the application usage history is It includes history information that can identify the operating revenue generated on the point operating system 100 through the application 215. Here, the operating revenue is different from the advertisement revenue for the advertisement provided through the application 215, the fee revenue corresponding to the accumulation and use of the self-earning points and interlocking accumulation points, and the self-earning points and interlocking accumulation points. It includes at least one of the discount rate revenue generated in the process of converting to.

In addition, the history storage unit 105 is linked with the affiliated store device 180 or the point server 190, or linked to a payment institution server (not shown), or various point accumulation units implemented in the point operating system 100 In conjunction with, the purchase history for each member is periodically collected and stored in the storage medium 110, the purchase history is the point operating system 100 side in the process of each member visits and purchases each store Includes historical information that can identify the operating revenue incurred in. Here, the operating revenue includes at least one of a commission revenue corresponding to the accumulation and use of the self-earning points and interlocking accumulation points, and a discount rate revenue generated in the process of converting the self-earning points and interlocking accumulation points into different forms. .

Referring to FIG. 1, the point operating system 100 includes a self-establishing customer confirmation unit 120 for confirming a self-establishing customer in which self-accumulating points are accumulated according to a purchase, and a purchase in which the self-establishing customer purchase occurs A self-establishment information confirmation unit 125 that checks store information about a store and self-earning points accumulated in the self-establishing customer, and N (N≥1) in which a relationship with the self-establishing customer is formed by querying the database 130 ), A relationship forming member confirmation unit 140 for identifying the relationship forming members, and a self accumulation point accumulation unit 115 for accumulating the self accumulation points according to the purchase to the self accumulation customers.

The self-earning point accumulation unit 115 confirms or calculates points to be credited to self-earning customers corresponding to member information stored in the database 130 in conjunction with the affiliated store device 180 of the purchase-generating store, and Map the self-established point to the member information of the self-established customer and store it in the point management D / B 135, or provide the self-established point to the wireless terminal 200 of the self-established customer to the application 215. By registering, the self-earning points for the purchase are accumulated to the self-earning customers. If the self-earning points are processed by the affiliated device 180 or the point server 190, the self-earning point accumulation unit 115 may be omitted.

Here, the self-earning points are credited to the self-earning customers in response to a store visit, accumulating points earned to the self-earning customers in response to purchase activities, and to the self-earning customers in response to a certain percentage of the purchase amount Accumulated points that accumulate to the self-established customers in response to customer points in the store, points calculated by random multiples of the accumulated points, and a certain percentage of points that sum up the accumulated points and total linked points It may include at least one of the points.

The self-establishing customer confirmation unit 120 checks the self-establishing customer in which self-accumulation points are accumulated according to purchases generated at the purchase-producing store.

According to an embodiment of the present invention, the self-establishing customer identification unit 120 may identify a self-establishing customer in which the self-accumulation points are accumulated by the self-accumulating point accumulation unit 115. Alternatively, when the self-establishment points are accumulated by the affiliated store device 180 to the self-established customer, the self-established customer identification unit 120 interoperates with the affiliated device 180 to store the self-accumulated points. Earn customers. Alternatively, when the self-earning points are accumulated by the point server 190 to the self-earning customers, the self-earning customer identification unit 120 interlocks with the point server 190 to store the self-earning points. Earn customers.

The self-establishment information confirmation unit 125 checks store information on the store where the purchase of the self-established customer has occurred, and checks the self-accumulated points accumulated in the self-established customer.

According to an embodiment of the present invention, the self-establishment information checking unit 125 stores the store information of the purchase-generating store and the self accumulating the self-earning points to the self-establishing customers by the self-earning point accumulation unit 115. You can check the self-earning points accumulated by the customers you earn. Alternatively, if the self-earning points are accumulated by the affiliated device 180 to the self-establishing customer, the self-earning information confirming unit 125 works with the affiliated device 180 to store information of the store where the purchase occurred. The self-earning points accumulated by the self-earning customers can be checked. Alternatively, when the self-earning points are accumulated by the point server 190 to the self-earning customers, the self-earning information checking unit 125 works with the point server 190 to store information of the store where the purchase occurred. The self-earning points accumulated by the self-earning customers can be checked.

When the self-establishing customer is confirmed by the self-establishing customer confirmation unit 120, the relationship forming member confirmation unit 140 queries the member information and relationship information stored in the database 130 to check the self-established customer And N relationship members with at least one designated relationship are identified.

According to an embodiment of the present invention, the relationship-building member confirmation unit 140 may identify N relationship-building members who have a relationship with a self-establishing customer according to a relationship category identifying the relationship.

Referring to FIG. 1, the point operating system 100 calculates a rate of return on operating revenue generated by the N relationship forming members on the point operating system 100 based on the app usage history and purchase history. It has a return calculation unit 145, and an interlocking accumulation target confirmation unit 150 for confirming n (1 ≤ n ≤ N) interlocking accumulation targets of which the calculated return is greater than a specified reference value among the N relationship forming members do.

When N relationship forming members having a relationship with the self-establishing customer are identified, the rate calculating unit 145 generates the N relationship forming member on the point operating system 100 side based on the app usage history. After calculating the operating profit and calculating the operating profit generated by the N management member 100 on the point operating system 100 side based on the purchase history, the ratio of the calculated operating profit to the cost spent thereon Calculate the rate of return corresponding to. Meanwhile, when it is difficult to calculate various costs for the operating profit, the operating profit may be assumed as the rate of return.

The interlocking accumulation target confirmation unit 150 identifies n relation-forming members whose yield is greater than or equal to a preset reference value as n interlocking accumulation targets where the interlocking accumulation points will be accumulated, or sorts the yields in descending order. After that, the relationship forming member from the first to the order corresponding to the preset n is identified as the n interlocking accumulation targets where the interlocking accumulation points will be accumulated.

According to an embodiment of the present invention, the interworking accumulation target confirmation unit 150 provides an interface for selecting the n interlocking accumulation targets, the application 215 provided in the self-establishing customer's wireless terminal 200, Through the interface, it is possible to select n interworking accumulation targets among the N relationship forming members, or to select n interlocking accumulation targets among one or more identified relationship forming members through the above-described method.

Referring to FIG. 1, the point operating system 100 includes an interlocking accumulation point calculation unit 155 for calculating n interlocking accumulation points to be accumulated for each of the n interlocking accumulation objects, and the n interlocking accumulation objects. An interlocked accumulation point management unit 165 that includes an interlocked accumulation point accumulation unit 160 for accumulating the calculated interlocked accumulation points, so that the value of the interlocked accumulation points accumulated for each member does not exceed a specified maximum value. It is provided.

When the n interlocking accumulation targets are identified, the interlocking accumulation point calculation unit 155 calculates n interlocking accumulation points to be respectively credited to the identified n interlocking accumulation targets.

The interlocked accumulation points are points that are credited to at least one relationship-building member who has a relationship with the self-established customer in connection with a procedure in which the self-accredited points are accumulated by purchase to the self-established customer. While the self-established points are purchase points for which the value of points obtained by purchasing is accumulated, the interlocked accumulation points can be said to be non-purchase points that are accumulated based on the relationship with the self-established customer regardless of the member's own purchase. have. Therefore, the self-establishment point may include all attributes that a normal purchase point can possess. On the other hand, the interlocking points are non-purchase points that are linked to the self-reserving points, and the properties of the self-reserving points are inherited, or some of the inherited properties are replaced with other properties, or different from the properties of the purchasing points. The attribute of can be given. For example, at least one of the validity period, point value, and discount rate of the corresponding points may be varied as the interlocking points. The characteristics of the interlocking points can be set through the terms and conditions.

According to the first interlocking accumulation point calculation method of the present invention, the interlocking accumulation point calculation unit 155 calculates the total interlocking accumulation points to be accumulated in at least one interlocking accumulation object in conjunction with the self- accumulation points, and the calculated The total number of interlocking points can be equally divided by n to calculate n interlocking points.

According to the second interlocking accumulation point calculation method of the present invention, the interlocking accumulation target confirmation unit 150 identifies n interlocking accumulation targets that are limited within a specified number, and the interlocking accumulation point calculation unit 155 is the designated equivalent point value. N interlocking points with can be calculated.

According to the third interlocking accumulation point calculation method of the present invention, the interlocking accumulation point calculation unit 155 calculates the total interlocking accumulation points to be accumulated in at least one interlocking accumulation object in conjunction with the self- accumulation points, and the calculated Differential weights proportional to the above-mentioned rate of return may be applied to the total interlocked accumulation points to calculate n interlocked accumulation points differentially divided.

According to the fourth interlocking accumulation point calculation method of the present invention, the interlocking accumulation target confirmation unit 150 identifies n interlocking accumulation targets limited within a specified number, and the interlocking accumulation point calculation unit 155 is proportional to the yield N interlocked points with different weights can be calculated.

According to the fifth interlocking accumulation point calculation method of the present invention, the interlocking accumulation point calculation unit 155 calculates the total interlocking accumulation points to be accumulated in at least one interlocking accumulation object in association with the self-accumulation points, and the calculated Differential weights, which are inversely proportional to the above-mentioned rate of return, may be applied to the total interlocked accumulation points to calculate n interlocked accumulation points differentially divided.

According to the sixth interlocking accumulation point calculation method of the present invention, the interlocking accumulation target confirmation unit 150 identifies n interlocking accumulation targets limited within a specified number, and the interlocking accumulation point calculation unit 155 is inversely proportional to the yield. N interlocked points with different weights can be calculated.

When the n interlocking accumulation points are calculated, the interlocking accumulation point accumulation unit 160 corresponds to the n interlocking accumulation targets identified by the interlocking accumulation target confirmation unit 150. By mapping with the member information and storing it in the point management D / B 135, or by providing the calculated n interlocking points to the wireless terminal 200 of the n interlocking accumulation targets and registering the application 215, The calculated n interlocking accumulation points are accumulated to the n interlocking accumulation objects.

The interlocked accumulation point management unit 165 periodically interrogates the point management D / B 135 or interlocks with the application 215 of the wireless terminal 200 to accumulate accumulated value of interlocked accumulation points to each member. Check, and check whether the value of the accumulated accumulation points exceeds the specified maximum value. Here, the specified maximum value compared to the accumulated accumulated interlocked accumulation points is set by the interlocked accumulation point operation policy of the point operating system 100, and issues the interlocked accumulation points by the accumulated accumulated interlocked accumulation points. It is set to a value that does not cause excessive provisioning debt to the store or point operator.

If the value of the cumulative interlocking accumulation points exceeds the specified maximum value, the interlocking accumulation point management unit 165 manages the value of the accumulated accumulation interlocking accumulation points not to exceed the specified maximum value.

According to the implementation method of the present invention, the validity period of the corresponding interlocking points may be variable. That is, a certain validity period is set for the self-established points, whereby the self-established points that have not been used during the validity period exist as a provision debt of the point operator. On the other hand, the validity period of the interlocking accumulation points may be varied so that the value of the interlocking accumulation points accumulated to a specific member does not exceed a specified maximum value. For example, if the validity period of the self-earning points is designated as 1 year, the interlocking points can be changed to 1 year, 6 months, 1 month, and the like. In addition, the validity period of the interlocking points can be varied differently for each member even if they are the same point.

Alternatively, the interlocking accumulation points may have variable point values. That is, the self-earning point has a certain value, and the point value corresponds to the provision debt. On the other hand, the value of the interlocking accumulation points can be varied so that the value of the interlocking accumulation points accumulated to a specific member does not exceed the designated maximum value. For example, if the point value of the self-establishing point is designated as a value of one won per point, the interlocking points can be changed to one won, 0.5 won, 0.1 won, etc. per point of one point. In addition, the value of the interlocking points can be changed differently for each member even if they are the same point.

Alternatively, the linkage accumulation point may have a variable discount rate. That is, when the self-earning points are converted into cash values or converted into other forms (for example, discount coupons, gift certificates, gift certificates, etc.), the points are discounted and converted according to a predetermined discount rate. On the other hand, the discount rate of the interlocking accumulation points can be varied so that the value of the interlocking accumulation points accumulated to a specific member does not exceed a specified maximum value. For example, if the discount rate of the point value of the self-establishing points is designated as 90%, the discount rate of the interlocking points can be varied to 90%, 60%, 50%, and the like. In addition, the discount rate of the interlocking points can be varied differently for each member even if the same points are converted to the same form.

According to the first interlocking accumulation point management method of the present invention, the interlocking accumulation point management unit 165 may delete interlocking accumulation points exceeding the specified maximum value by varying the validity period of the accumulated accumulation accumulation points. .

According to the second interlocking accumulation point management method of the present invention, the interlocking accumulation point management unit 165 changes the point value of the accumulated accumulation interlocking accumulation points so that the accumulated accumulation interlocking accumulation points do not exceed a specified maximum value. I can manage it.

According to the third interlocking accumulation point management method of the present invention, the interlocking accumulation point management unit 165 manages so that the accumulated accumulation interlocking accumulation points do not exceed a specified maximum value by varying a discount rate of the accumulated accumulation interlocking accumulation points. can do.

Referring to FIG. 1, in the point operation system 100, the store contents corresponding to the most accumulated accumulated interlocking accumulation points for each member among the accumulated accumulation points for each store among the stores are compared to other store contents. It is provided with an application personalization unit 170 that controls the frequency of exposure of the store contents to the application 215 of each member so as to be more exposed through the application 215.

The application personalization unit 170 controls the order of store contents (eg, store name, icon, store description, etc.) displayed on the UI of the application 215 of each member, or among store contents belonging to the same category. By selecting the store content to be displayed on the UI of the application 215, the frequency of the store content is exposed so that the store content is exposed more through the application 215 than the other store content at the interlocked accumulation points accumulated most to each member. Control, thereby facilitating exhaustion of the interlocking points.

Figure 2 is a diagram showing the functional configuration of the wireless terminal 200 and the application 215 of the present invention.

In more detail, FIG. 2 shows an application 215 and a wireless terminal corresponding to a program configuration for managing self-established points and interlocked accumulation points accumulated in a specific member by interworking with the point operating system 100 illustrated in FIG. 1. 200) As shown in the configuration, a person having ordinary knowledge in the technical field to which the present invention pertains may refer to this figure 2 and / or modify it to infer various implementation methods for the function of the wireless terminal 200. However, the present invention includes all the inferred implementation methods, and its technical characteristics are not limited to only the implementation methods illustrated in FIG. 2.

Referring to FIG. 2, the wireless terminal 200 includes a control unit 201, a memory unit 212, a screen output unit 202, a key input unit 203, a sound processing unit 204, and an NFC module 206. It has a camera unit 205, a wireless network communication module 209, a short-range wireless communication module 208, a location positioning module 210, a USIM reader unit 211 and a USIM, and a battery 207 for supplying power. Be equipped.

The control unit 201 is a general term for a configuration that controls the operation of the wireless terminal 200, and includes at least one processor and an execution memory, and each component and bus provided in the wireless terminal 200 ( BUS). According to the present invention, the control unit 201 loads and calculates at least one program code provided in the wireless terminal 200 through the processor into the execution memory, and configures at least one result through the bus. It is transmitted to the negative to control the operation of the wireless terminal 200. Hereinafter, for convenience, the configuration of the application 215 of the present invention implemented in the form of a program code will be described and illustrated in the control unit 201.

The memory unit 212 is a generic term for a non-volatile memory corresponding to storage resources provided in the wireless terminal 200, and at least one program code executed through the control unit 201 and at least one used by the program code. Store and maintain one dataset. The memory unit 212 basically includes a system program code and a system data set corresponding to an operating system of the wireless terminal 200, a communication program code and a communication data set for processing a wireless communication connection of the wireless terminal 200, and at least One application program code and application data set are stored, and the program code and data set corresponding to the application 215 of the present invention are also stored in the memory unit 212.

The screen output unit 202 is composed of a screen output device (e.g., a liquid crystal display (LCD) device) corresponding to output resources provided in the wireless terminal 200 and a screen output module that drives the screen output module. 201) and connected to a bus to output a calculation result corresponding to a screen output among various calculation results of the control unit 201 to the screen output device.

The key input unit 203 is composed of a key input device (or a touch screen device interworking with the screen output unit 202) corresponding to an input resource provided in the wireless terminal 200 and a key input module driving the same. , Connected to the control unit 201 by a bus, inputs a command for commanding various operations of the control unit 201, or inputs data necessary for the operation of the control unit 201.

The sound processing unit 204 is composed of a speaker corresponding to the output resource provided in the wireless terminal 200 and a sound module for driving the speaker, connected to the control unit 201 by a bus and of the control unit 201 Among various calculation results, calculation results corresponding to sound output are output through the speaker. The sound processing unit 204 is composed of a microphone corresponding to the input resource provided in the wireless terminal 200 and a sound module that drives the microphone, and transmits sound data input through the microphone to the control unit 201 do.

The NFC module 206 is a proximity communication module that transmits data between terminals at a proximity distance of about 10 cm or more according to a NFC (Near Field Communication) standard using a 13.56 Mz frequency band among the wireless communication standards of the ISO 18000 series standard, wherein The short-range wireless communication module 208 may be integrally implemented or may be implemented as a separate communication module. According to the intention of a person skilled in the art, the NFC module 206 may provide proximity communication in other frequency bands (eg, 900Mhz band, etc.) supported by the ISO 18000 series standard in addition to the 13.56Mz frequency band, whereby the present invention is not limited. No. Meanwhile, the NFC module 206 may be included in communication resources provided in the wireless terminal 200 according to the object to which the NFC module 206 communicates in close proximity.

The camera unit 205 is composed of an optical unit and a CCD (Charge Coupled Device) and a camera module driving the same, and acquires bitmap data input to the CCD through the optical unit. The bitmap data may include both image data and video data of a still image.

The wireless network communication module 209 and the short-range wireless communication module 208 are communication resources provided in the wireless terminal 200, and the wireless network communication module 209 connects to the wireless communication network through a base station, and The wireless communication module 208 connects to a short-range communication device or wireless AP located at a short distance.

The wireless network communication module 209 is a generic term for a communication configuration that connects the wireless terminal 200 to wireless communication, and includes antennas, RF modules, baseband modules, and signal processing modules that transmit and receive radio frequency signals in a specific frequency band. It is configured to include at least one, and is connected to the control unit 201 by a bus to transmit a calculation result corresponding to wireless communication among various calculation results of the control unit 201 through wireless communication, or to receive data through wireless communication. By doing so, the controller 201 maintains the procedures for access, registration, communication, and handoff of the wireless communication. According to the present invention, the wireless network communication module 209 may connect the wireless terminal 200 to a voice network including a voice channel and a data channel via an exchange, and in some cases, a packet without passing through the exchange It can be connected to a data network that provides data communication based on exchange communication.

According to an embodiment of the present invention, the wireless network communication module 209 configures a mobile communication that performs at least one of access, location registration, call processing, call connection, data communication, and handoff to a mobile communication network according to CDMA / WCDMA standards. It includes. Meanwhile, according to the intention of a person skilled in the art, the wireless network communication module 209 may further include a portable Internet communication configuration that performs at least one of access, location registration, data communication, and handoff according to IEEE 802.16 related standards. It is clearly revealed that the present invention is not limited by the wireless communication configuration provided by the wireless network communication module 209.

The short-range wireless communication module 208 is a short-range communication module that connects a communication session using a radio frequency signal as a communication medium within a certain distance, and preferably includes at least one of Wi-Fi communication, Bluetooth communication, and public wireless communication. You can. According to an embodiment of the present invention, the short-range wireless communication module 208 may be integrated with the wireless network communication module 209. According to the present invention, the short-range wireless communication module 208 connects the wireless terminal 200 to a data network based on packet exchange communication through a wireless AP.

The location positioning module 210 is composed of a GPS positioning module for positioning the moving position of the wireless terminal 200, and receives the satellite signal transmitted from at least three or more GPS satellites orbiting the earth to receive the wireless terminal ( 200) is calculated. On the other hand, according to another embodiment of the present invention, the location positioning module 210 is connected to at least two or more base stations (or access points) positioning device on a communication network associated with the wireless terminal 200 and the base station (or access point) It may include a terrestrial positioning module for positioning the position of the wireless terminal 200 in a terrestrial positioning method using the inter-frequency arrival time (or arrival angle).

The USIM reader unit 211 is a general term for a configuration that exchanges at least one data set with a universal subscriber identity module mounted or detached from the wireless terminal 200 based on ISO / IEC 7816 standards. As, the data set is exchanged in a half-duplex communication method through an Application Protocol Data Unit (APDU).

The USIM is a SIM type card equipped with an IC chip according to the ISO / IEC 7816 standard, an input / output interface including at least one contact point connected to the USIM reader unit 211, and at least one IC chip program code And the IC chip memory for storing the data set and the IC chip program code or extracting (or processing) the data set for the IC chip according to at least one command connected to the input / output interface and transmitted from the wireless terminal 200. It comprises a processor that delivers to the input and output interface.

The application 215 of the present invention is downloaded from an application providing server (eg, an Apple App Store, etc.) through a data network to which the communication resource is accessible, and stored in the memory unit 212. The downloaded application 215 is driven manually or automatically. A separate program may be running in advance to automatically drive the application 215, and the present invention is not limited thereby.

According to the present invention, the application 215 of the wireless terminal 200, the application operating unit 220 to perform the program function implemented in the application 215 in conjunction with the point operating system 100 of Figure 1 Be equipped.

The application operation unit 220 outputs various interface screens through the screen output unit 202, receives various information corresponding to the interface screen through the key input unit 203, or the short-range wireless communication module 208. ) Or a function of communicating with the point operating system 100 through a wireless network communication module 209.

According to an embodiment of the present invention, the application operating unit 220 may provide the location information of the wireless terminal 200 derived by the location positioning module 210 to the point operating system 100. Alternatively, the application operating unit 220 may configure the history of the application 215 being used by a member and provide it to the point operating system 100.

Referring to FIG. 2, the application 215 of the wireless terminal 200 is a relationship forming processing unit that controls a specific member corresponding to a user of the wireless terminal 200 and at least one other member to form and maintain a relationship. (225).

The relationship formation processing unit 225 outputs a relationship formation interface for processing a chat, message exchange, store recommendation, etc. between a specific member using the application 215 and another member having a relationship through the application operation unit 220 It is controlled as much as possible, and the information input through the relationship formation interface is exchanged with the application 215 of another member to control the interaction.

Referring to FIG. 2, the application 215 of the wireless terminal 200 is connected to the application personalization unit 170 of FIG. 1 to an interface for displaying store contents among various interfaces output by the application operation unit 220. An interface personalization unit 230 is provided to personalize the store contents in which the largest interlocking accumulation points are accumulated to a specific member using the application 215 to be exposed more than other store contents.

The interface personalization unit 230 receives store content information to be displayed first through the application operation unit 220 compared to other store contents from the application personalization unit 170 implemented in the point operating system 100 of FIG. 1 Then, the received store content is processed to be displayed first on the store content related interface output by the application operation unit 220.

Referring to FIG. 2, the application 215 of the wireless terminal 200 is interlocked with the self-established point accumulation unit 115 of FIG. 1, or is interlocked with the affiliated device 180 or a separate point server 190. By doing so, a self-establishment processing unit 235 is provided to process a self-accumulation point according to purchase in a specific store to a specific member using the application 215.

The self-earning processing unit 235 receives the self-earning points accumulated from a self-earning point accumulation unit 115 implemented in the point operating system 100 of the drawing 1 to a specific member using the application 215, or an affiliate store The self-earning point information accumulated by a specific member using the application 215 is received from the device 180 or a separate point server 190 and recorded in the memory unit 212.

According to an embodiment of the present invention, the self-establishment processing unit 235 recognizes a 2D barcode-type code image through the camera unit 205, and obtains self-accumulation points to be credited to a specific member using the application 215. After confirming or receiving the self-established points to be credited to a specific member using the application 215 from the affiliated device 180 through the NFC module 206, the checked / received self-established point information is received by the self. Earning points By passing to at least one of the earning unit 115 and the point server 190, it is possible to process a self-earning point according to a purchase in a specific store to a specific member using the application 215. The self-earning point information accumulated in the specific member is stored in the memory unit 212.

The self-earning processing unit 235 processes the self-earning point information accumulated to the specific member through the application operation unit 220, and the self-earning point is a resource provided in the wireless terminal 200 (eg, The NFC module 206 is used to process exhaustion.

Referring to FIG. 2, the application 215 of the wireless terminal 200 is linked to the purchase of other members to a specific member who uses the application 215 in conjunction with the interlocking accumulation point accumulation unit 160 of FIG. 1 An interlocking accumulation processing unit 240 is provided to process the accumulated interlocking accumulation points, and the interlocking accumulation processing unit 240 interlocks with the interlocking accumulation point management unit 165 implemented in the point operating system 100 of FIG. 1. It may be managed so that the value of the interlocking accumulation points accumulated to a specific member using the application 215 does not exceed a specified maximum value.

The interlocking accumulation processing unit 240 receives the interlocking accumulation point information to be credited to a specific member using the application 215 from the interlocking accumulation point accumulation unit 160 implemented in the point operating system 100 of FIG. Record in section 212.

The interlocking accumulation processing unit 240 processes the accumulated interlocking accumulation point information to be output to the specific member through the application operation unit 220, and the interlocking accumulation points are resources provided in the wireless terminal 200 (for example, The NFC module 206 is used to process exhaustion.

The interlocking accumulation processing unit 240 receives a subtraction value subtracting a part of the interlocking accumulation points recorded in the memory unit 212 from the interlocking accumulation point management unit 165 implemented in the point operating system 100 of FIG. 1. In addition, the received magnetic value can be subtracted from the interlocking accumulation points recorded in the memory unit 212 to update. Alternatively, the interlocking accumulation processing unit 240 receives an adjustment value for adjusting the value or discount rate of the interlocking accumulation points recorded in the memory unit 212 from the interlocking accumulation point management unit 165, and the memory unit 212 The value or discount rate of the recorded interlocking points can be updated.

FIG. 3 is a diagram showing an implementation method for a process of confirming an interlocking accumulation object in which interlocking accumulation points are to be accumulated.

In more detail, in FIG. 3, among the N relationship forming members who have a relationship with the self-establishing customer in connection with the accumulation of self-earning points of the self-establishing customer, n interlocking accumulation with interlocking accumulation points interlocking with the accumulation of self-earning points Shows the process of identifying the object, and those of ordinary skill in the art to which the present invention pertains, refer to and / or modify this figure 3 to perform various methods of implementing the interlocking object verification process (eg, some The steps may be inferred, or the ordered implementation method) may be inferred, but the present invention includes all the inferred implementation methods, and its technical characteristics are not limited to only the implementation method illustrated in FIG. 3. .

Referring to FIG. 3, the point operating system 100 periodically collects and stores the application usage history generated and transmitted by the application 215 provided in each member's wireless terminal 200, and simultaneously stores it in the storage medium 110 at the same time. , Interlocking with the affiliated device 180 or the point server 190, interworking with a payment institution server (not shown), or among various point accumulation units and point transaction units (not shown) implemented in the point operating system 100 The purchase history of each member is periodically collected from at least one and stored in the storage medium 110 (300).

On the other hand, the merchant device 180 provided in the store where the purchase occurred, the point server 190 provided in a separate point operator, the self-establishment provided in the wireless terminal 200 and the point operating system 100 of the self-establishing customer At least one of the point accumulation unit 115 performs a procedure of accumulating predetermined self-establishment points to the self-established customers in response to the purchase of self-established customers through the purchase-generating store (305), and the point operating system ( 100) identifies the self-established customer in which the self-established points are accumulated in conjunction with the self-earned point accumulation process (310), and stores information of the store where the purchase of the self-established customer occurred and the self-earned customer. Check the self-established points (315).

The point operating system 100 queries the database 130 to identify N relationship forming members who have a relationship with the self-establishing customer (320), and the history of using the app and the purchase history stored in the storage medium 110. On the basis of, calculates the rate of return generated by the N relationship-forming members on the server side (325), and checks n interworking targets among the N relationship-building members whose calculated rate of return is greater than or equal to a specified reference value (330) ).

FIG. 4 is a diagram showing an implementation method for a verification process of accumulating and managing interlocking accumulation points to interlocking accumulation targets.

In more detail, FIG. 4 shows a process of accumulating and managing a predetermined interlocking accumulation point interlocked with the accumulation of self-accumulating points of the self-establishing customer to n interlocking accumulation targets identified through the process shown in FIG. 3 As it is, those of ordinary skill in the art to which the present invention pertains, refer to and / or modify this figure 4 to implement various methods for the earning and management of interlocking points (eg, some steps are omitted, or The ordered implementation method) may be inferred, but the present invention includes all the inferred implementation methods, and its technical characteristics are not limited to only the implementation method illustrated in FIG. 4.

Referring to FIG. 4, the point operating system 100 calculates n interlocking accumulation points to be accumulated to n interlocking accumulation targets identified through the process illustrated in FIG. 3 (400). The interlocking accumulation points may include points that are equally accumulated to the n interlocking accumulation objects, or points to be differentially accumulated to the n interlocking accumulation objects.

When the n interlocking accumulation points are calculated, the point operating system 100 accumulates the calculated interlocking accumulation points to each member corresponding to the n interlocking accumulation objects (405). The interlocking accumulation points are accumulated through the application 215 provided in the member's wireless terminal 200 corresponding to the interlocking accumulation target (410), or the member information corresponding to the interlocking accumulation target to the point accumulation D / B. And the interlocked accumulation point information in association with the store to be accumulated (410).

After the interlocked accumulation points are accumulated to the respective members, the point operating system 100 interlocks with the application 215 or the point management D / B 135 to accumulate accumulated accumulation points to each member. It is periodically checked whether the value exceeds a specified maximum value (410). If the value of the accumulated accumulated interlocking accumulation points exceeds a specified maximum value, the point operating system 100 manages the value of the accumulated accumulation interlocked accumulation points not to exceed the specified maximum value (415), Accordingly, the application 215 of the wireless terminal 200 or the point management D / B 135 erases the points exceeding the maximum value among interlocked accumulation points accumulated to the member, or the accumulated accumulated points Adjusts at least one of the value and the discount rate of (415).

In addition, the point operating system 100 checks the store contents corresponding to the most accumulated accumulated interlocking points among the accumulated accumulated interlocking points for each member (420), and corresponds to the most accumulated interlocked accumulation points Personalize the frequency of store content exposure so that the store content to be exposed more than other store content through the application 215 provided in each member's wireless terminal 200 (425), and recall the frequency of the personalized store content exposure Request to be applied to the application 215 of the wireless terminal 200 (430). The application 215 provided in the wireless terminal 200 of each member processes personalized and exposed store content exposed through the application 215 based on the frequency of the personalized store content exposure (435).

100: point operating system
105: history storage
110: storage medium
115: self-earning point accumulation unit
120: self-established customer identification department
125: self-earning information confirmation unit
130: database
135: point management D / B
140: relationship formation member confirmation unit
145: yield calculation unit
150: interlocking accumulation target confirmation unit
155: interlocking accumulation point calculation unit
160: interlocking points accumulation part
165: interlocking points management unit
170: application personalization
180: merchant device
190: point server
200: wireless terminal

Claims (5)

A wireless terminal of each member with an application that can refer to a database that stores a number of member information based on SNS (Social Networking Service) -based relationships and information on SNS-based relationship formed between each member and manages points of each member In the relational point operating system implemented in a server capable of communicating with,
A storage medium in which each member's app usage history, which is verified based on each member's application use activity, and each member's purchase history, which are verified based on each member's purchasing activity, are stored;
A self-established customer identification unit that checks self-established customers who have earned points for purchasing products sold in stores;
A relationship formation member confirmation unit for reading N (N≥1) relationship formation members that have formed an SNS-based relationship with the self-established customer by reading the relationship information related to the self-established customer through the database;
Of the app usage history and purchase history stored in the storage medium, the app usage history confirmed based on the application use behavior by the grouped N relationship forming members and the purchase history confirmed based on the purchase activity by the N relationship forming members A yield calculation unit that reads and calculates the yield generated by the N relationship forming members on the server side;
Among the N grouped members of the group, n (1 ≤ n ≤ N) relationship-forming members whose calculated yield is greater than or equal to a specified reference value, n linked accumulation targets to induce purchases based on the purchasing influence of the self-establishing customers The interlocking accumulation target confirmation unit for dynamic screening;
The purchase influence of the self-established customer to the n interlocking targets dynamically selected based on the application usage history based on each member's application use activity and the purchase history based on each member's purchase behavior among the grouped N relationship forming members. An interlocking accumulation point calculator which calculates n interlocking accumulation points to be accumulated in order to induce purchase based on; And
A relational point operating system using a return rate comprising; an interlocking accumulation point accumulation unit performing a procedure of accumulating the calculated n interlocking accumulation points to the n interlocking accumulation targets.
According to claim 1, The interlocking points calculation unit,
A relational point operating system using a return rate, characterized in that it comprises a function of differentially calculating n linkage points based on the calculated profit rate for each n linked accumulation points.
According to claim 1,
After earning interlocking points for each member corresponding to the interlocking target,
The interlocked points management unit that manages the accumulated value of accumulated accumulated points for each member within a specified maximum value is further provided so that the total amount of accumulated accumulated points for all members does not exceed the specified range. Relational point operating system using the rate of return, characterized in that.
According to claim 3, The interlocking points management unit,
The accumulated value of accumulated accumulated interlocked accumulation points for each member is changed within the specified maximum value by varying at least one of the validity period, point value, cash value conversion discount rate or type conversion discount rate of accumulated accumulation points for each member. Relational point operating system using the rate of return, characterized by management.
According to claim 1,
The store for each member's application so that the store contents corresponding to the most accumulated accumulated points for each member among the accumulated points accumulated for each member are exposed more through the application than other store contents. Relational point operating system using a rate of return, characterized in that further comprises an application personalization unit for controlling the frequency of content exposure.

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