KR101680008B1 - Advertising Rewards System and Method Using Touch Down Service - Google Patents

Abstract

The present invention relates to an advertising reward system and method using a touch down service for performing advertisement push by being connected to a subway transportation means. The advertising reward system comprises: a smartphone (102) installed with a touch down application (103); an advertisement relay server (204) for transmitting data on getting on/off of a passenger corresponding to a customer subscribing the touch down service, as real-time customer tagging data, and constructed in a subway transportation card system (20); an advertisement management server (302) for receiving the real-time customer tagging data from the advertisement relay server (204), and transmitting a push-type advertisement message connected to the touch down application (103) installed in the smartphone (102) to the smartphone (102) of the corresponding customer; a customer management server (301) for accumulating reward points according to participation of the customer with respect to the push-type advertisement message, and managing the same; and a transportation card company (40) for receiving data related to points for calculating the reward points from the customer management sever (301), and balancing transportation card payments for each month on the basis of the data related to points.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising reward system and a method thereof,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement reward system, and more particularly, to an advertisement reward system linked to a transportation means such as a subway and a method thereof.

Various user terminals such as mobile phones have been developed and popularized due to the development of electronic technology, so efforts for using various and convenient methods using user terminals have been accelerated. For example, an online advertisement that promotes information about a product that a company sells or a service provided by a company to a consumer using a user terminal is newly emerging. Such an advertisement using a user terminal has an unlimited potential because it can utilize various communication methods of a user terminal and is convenient to carry and has excellent accessibility as compared with existing advertisement methods such as television and radio .

Conventionally, an advertisement using a user terminal generally provides advertisement contents through a message such as SMS (Short Message Service) and MMS (Multi-media Message Service). However, since the random spam advertisement through the message is overflowing, the advertising effect has not been so effective as causing the user of the mobile phone to feel uncomfortable about the unwanted advertisement.

Korean Patent Laid-Open No. 10-2007-0001498 (hereinafter referred to as " Prior Art 1 ") published on May 28, 2007, entitled " System and Method for Providing Contents Linked to Traffic Card " ) Is known. In the related art 1, a traffic card terminal and a content providing server providing various contents are linked to each other. When a user uses the transportation card terminal, the user receives the customer information through the transportation card terminal. Then, And transmitting the content information.

On the other hand, public transportation such as subways are popular means of transportation for ordinary people. The number of credit cards that provide discount services in connection with public transportation is only a few hundred. However, satisfaction with the discount service experienced by the user is lowered due to the annual fee burden, the payment amount of the previous month, and the discount limit. The credit card company provides the card usage information such as the merchant information located in the change of the user's address using the direct mail (DM) for the credit card usage customer, It is not enough to use only the information of the address. Therefore, the probability that such card utilization information is accepted by the user is very low.

In order to increase the acceptance rate of card utilization information, Korean Patent Laid-Open No. 10-2011-0104173 (hereinafter referred to as " method and system for providing card utilization information linked to subway gate passage " , Prior art 2) are known. In the conventional technology 2, the mobile phone number of the service subscriber and the card ID of the payment card for the subway usage fee are registered and stored in the database. As the service subscriber passes through the subway gate, the card ID of the payment card, After retrieving the mobile phone number of the service subscriber corresponding to the received card ID from the database, the card utilization information extracted based on the getting-off station identification information and the card ID is transmitted to the mobile phone of the mobile phone number as the destination As shown in FIG.

The prior arts 1 and 2 have the following problems.

First, in the prior art 1, there is no method of collecting traffic card information, boarding time information, and the like through a traffic card terminal. Therefore, in order to construct the actual service, a separate system for collecting information of the customers using the transportation card must be installed outside the subway system, so that the conventional technique 1 is inefficient. In addition, since the prior art 1 is directed only to customers using a specific transportation card such as T-money, it is difficult to use publicly.

Second, in the conventional technology 2, since the service providing time point is limited to the time of getting off, it is impossible to provide the service until the time of getting off and getting off, that is, while the subway is being ridden. The use of mobile phones is mainly carried out in a riding state, so it is a serious disadvantage that the service can not be provided while the subway is being ridden.

Third, in the prior arts 1 and 2, since the mobile phone number matching the transportation card number must be searched to provide information to the service subscription customer, it is inconvenient to manage both the transportation card number and the mobile phone number in order to protect the customer information have.

Fourth, in the related arts 1 and 2, since the inquiry server inquiring service subscribers is constructed outside the subway system, all the information about the subway users is indiscriminately transmitted from the subway system to the external inquiry server. Accordingly, the prior arts 1 and 2 have a problem that the service non-subscriber information is exposed to the outside and the service providing process is complicated.

Fifth, since the conventional technologies 1 and 2 provide services through mobile phone numbers, there is a drawback in that a fee-based service such as SMS or MMS must be used.

Disclosure of Invention Technical Problem [8] The present invention has been made in order to solve the problems of the prior art as described above in order to perform advertisement pushing in cooperation with a subway transportation means.

It is an object of the present invention to provide an advertisement reward system and a method thereof that can simplify a service providing process according to a smartphone environment through only a minimum amount of customer information.

It is an object of the present invention to provide an advertisement reward system and method for maximizing information security and advertisement efficiency by constructing an advertisement relay server that can be interlocked with a touchdown service system in a subway transportation card system.

SUMMARY OF THE INVENTION It is an object of the present invention to provide an advertisement reward system and method that can minimize rejection of an advertisement and effectively provide advertisement information selected by a customer at the time of riding and getting off.

In order to achieve the above object, an advertisement reward system through a touchdown service according to an embodiment of the present invention includes a touchdown application 103, a member for receiving a touchdown service through the touchdown application 103, Information is registered, and the member information includes a smartphone 102 including a transportation card number; The navigation information of the users of the real-time traffic card 101 obtained from the subway ticket gate 201 at the time of riding is compared with the transportation card number of the registered customer of the touchdown service, And when the user gets off the car, the getting information of the user of the real-time traffic card 101 obtained from the subway ticket gate 201 is compared with the traffic card number of the registered user of the touchdown service, An advertisement relay server 204 installed in the subway transportation card system 20 for transmitting only the departure information corresponding to the subscriber of the touchdown service as real time customer tagging information; And receives real-time customer tagging information from the advertisement relay server 204 at each of the riding time and getting off, and transmits a push-type advertisement message linked to the touchdown application 103 installed in the smartphone 102 to a smartphone A touchdown service system (30) having a customer management server (301) for accumulating and managing reward points according to customer participation in the push type advertisement message; And a traffic card company 40 that receives point related information for settlement of the reward point from the customer management server 301 and deducts the monthly traffic card charge based on the point related information.

The real-time traffic tag information includes the traffic card number, the riding station information, the riding time information, and the getting off station information for the user of the touch-down service among the real-time traffic card users 101, The push type advertisement message includes advertisement information based on the riding station, advertisement information based on the getting off station, real time subway station based on the riding station, The advertisement information based on the riding station is set as a general advertisement irrespective of the riding station and the advertisement information based on the riding station is set as a local advertisement for the vicinity of the getting off station Wherein the real-time subway operation information of the riding station reference includes real-time subway arrival time information, The ironing information includes the last-time alarm information.

The advertisement management server 302 receives the encrypted real-time customer tagging information from the advertisement relay server 204 via the private network 50, and the real- Up information and a getting-off information for a customer who is not subscribed to the down service, and the dedicated network 50 is implemented as a virtual private network (VPN) equipped with a security solution.

In addition, the advertisement reward method using a touchdown service according to an embodiment of the present invention includes installing a touchdown application 103 using a smartphone 102, and providing a touchdown service through the touchdown application 103 Registering the member information including the transportation card number to receive; The user of the real-time traffic card 101 obtained from the subway ticket gate 201 can receive the ride information of the user of the real-time traffic card 101 in advance using the advertisement relay server 204 built in the subway transportation card system 20, The real time traffic card 101 obtained from the subway ticket gate 201 at the time of getting off, and the real time traffic card 101 Comparing the getting-off information of the users with a pre-stored traffic card number of the registered user of the touch-down service, inquiring an advertisement target, and transmitting only the getting-off information corresponding to the touch-down service subscribing customer as real-time customer tagging information; Real-time customer tagging information is received from the advertisement relay server 204 using the advertisement management server 302 provided in the touchdown service system 30 and linked to the touchdown application 103 installed in the smartphone 102 To the smartphone 102 of the corresponding customer; Accumulating and managing reward points according to customer participation in the push type advertisement message using the customer management server 301 provided in the touchdown service system 30 at each of the riding and getting off; Related information for settlement of the reward points from the customer management server (301) using the transportation card company (40), and deducting and adjusting the monthly traffic card use amount based on the point related information .

The present invention is very simple in that the subscriber inquiry operation becomes very simple by confirming whether or not to join the touchdown service through the advertisement relay server built in the subway transportation card system, and only the customer tagging information of the identified service subscribers is transmitted to the subway transportation card system The subscriber information is transmitted to the touchdown service system and the information on the getting in / out of the service non-subscribers is not transmitted from the subway transportation card system to the touchdown service system, .

Since the present invention provides a push-type advertisement message, it is possible to provide a touchdown service using only the traffic card number included in the customer tagging information, and there is no need for troublesome work of searching and matching the mobile phone number. As a result, the present invention can simplify the service providing process according to the smartphone environment through only a minimum amount of customer information.

The present invention can provide a push-type advertisement message through a smart phone application without using a pay SMS service as in the prior art, which is economically advantageous.

A virtual private network equipped with a private network, that is, a security solution, is installed between an advertisement relay server and a touchdown service system built in a subway transportation card system, and encrypted information is exchanged between an advertisement relay server and a touchdown service system Which is very effective for enhancing security and for stable service operation.

The present invention can provide a push-type advertisement message to a smartphone of a customer in real time not only when getting off the subway but also when riding. Therefore, the service utilization rate can be increased by making the service available even in the subway ride.

When a customer who has installed a touch-down application on his or her smartphone and participates in an advertisement provided when the user registers his or her membership information is allowed to participate in the advertisement provided during the riding and getting off the car, the reward point accumulation and payment settlement are automatically performed in connection with the transportation card company, needs.

Furthermore, by including not only the traffic card number but also the riding station and riding time information in the customer tagging information transmitted to the touchdown service system, the push type advertisement message provided to the smart phone of the customer includes the riding station reference Real-time subway information of the subway can be further included. The present invention can provide the customer with real-time train information on the basis of the riding station in addition to the advertisement information, thereby further enhancing the need for the customer to use the touch-down service.

1 is a conceptual diagram showing an outline of an advertisement reward system and a method thereof through a touchdown service according to an embodiment of the present invention.
FIG. 2 and FIG. 3 are diagrams for explaining an advertisement reward system according to an embodiment of the present invention and effects created by using the method.
4 and 5 are views schematically showing an advertisement reward system and a method thereof through a touchdown service according to an embodiment of the present invention.
FIGS. 6A and 6B and FIG. 7 are views for explaining an example of the configuration of a push-type advertisement message.
8 is a diagram showing an example of providing local contents to a user in order to expand a local advertisement service.
FIG. 9 is a view illustrating exemplary screens included in a touchdown application for using a touchdown service.
10 is a diagram showing an example in which the monthly accumulated reserve according to the advertisement reward and the discount amount thereof are specified in the card usage statement.
FIG. 11 is a schematic view showing transfer of point related information from a touchdown service system to a traffic card company.
12 and 13 are diagrams illustrating an advertisement reward system through a touchdown service according to an exemplary embodiment of the present invention.
FIGS. 14 to 16 are views illustrating a method of advertising rewards through a touchdown service according to an exemplary embodiment of the present invention.
17A to 17D are views showing main menus of a touchdown application according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings. Like reference numerals throughout the specification denote substantially identical components. In the following description, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

1 is a conceptual diagram showing an outline of an advertisement reward system and a method thereof through a touchdown service according to an embodiment of the present invention. FIGS. 2, 3A, and 3B are diagrams for explaining an advertisement reward system according to an embodiment of the present invention and effects created by using the advertisement reward system.

1, the present invention provides an advertisement reward system for providing a push type advertisement message in cooperation with a subway transportation means, which can simplify a service providing process according to a smart phone environment through only a minimum amount of customer information, and ≪ / RTI >

In the description of the present invention, the term " subway " means a subway train in which a part or all of the urban area is operated as a subway lane by a high-speed railway system.

In the description of the present invention, a smart phone is a combination of the advantages of a mobile phone and a personal digital assistant (PDA). It is a function of not only a mobile phone but also a data communication such as a schedule management, a fax transmission / It is capable of e-mail, web browsing, internet shopping and banking.

The biggest feature of the smartphone is that it can install, add or delete hundreds of various applications (applications) as user wants, unlike the existing mobile phone which was released as a finished product and used only the given functions. It is possible to directly connect to the Internet using a wireless Internet, to be able to access various ways using various browsing programs, to be able to implement an appropriate interface through various applications, and to have a smart phone having the same operating system (OS) And the ability to share applications between phones is also an advantage that existing phones do not have.

According to the future creation science department, the number of smartphone subscribers in Korea surpassed 40 million in September 2014, and the average daily usage time of smartphones in 2014 was 214 minutes. In the Mobile First era (meaning the era when the Internet is used for the first time through a smart phone), the phenomenon of entering the Mobile Only era (meaning the era of using the Internet only through smartphones) . In addition, the market for exposed advertisements through smartphones is also increasing, and the fatigue of spammy advertisements is also increasing due to the overflow of exposure advertisements.

The technical idea of the present invention arises from the question of how exposure through a smart phone can make consumers feel the benefits rather than the inconvenience. According to the present invention, it is possible to minimize the rejection due to the advertisement by providing the advertisement to the smartphone of the subscriber of the subscriber of the touchdown service only at a predetermined time point. The time when the advertisement is provided is when the subscriber of the touchdown service tags the traffic card to the subway ticket gate and then passes through the subway. When the real-time customer boarding information is transmitted according to the tag information matching, the present invention transmits a push-type advertisement message to the smartphone of the corresponding customer. The customer who received the advertisement message can confirm the received advertisement and participate in advertisement in various ways. For example, the customer can click the advertisement to watch the advertisement video for a predetermined time, participate in the advertisement event, or download the application desired by the advertiser. Of course, whether to participate in the advertisement depends on the customer's choice, and the customer can selectively participate in the received advertisement.

The present invention provides a touchdown service that is automatically executed at each riding and getting off. In the present invention, when a customer who has installed a touch-down application in his / her smart phone and has registered member information participates in an advertisement provided at the time of getting on and off, he / she increases the service use needs by automatically accumulating reward points and settlement of settlement. The present invention can accumulate reward points according to participating advertisement campaigns and deduct the amount of the card payment from the card payment amount used by the customer every month in connection with a transportation card company (for example, a post-payment card company).

According to the advertisement reward system and method of the present invention, as shown in FIG. 2, a push type advertisement is provided only to a smartphone of a customer who has agreed to receive an advertisement, and a high participation rate is secured through appropriate customer reward, . As shown in FIG. 3A, according to the present invention, various types of advertisement campaigns can be performed, in which a large number of customers can concentrate on getting on and off the subway. For example, the advertisement campaign can be implemented by (A) exposure type, (B) advertisement play type, and (C) download type. 3B, advertisers of various categories can be registered on the basis of the various types of advertisement campaigns as described above, so that it is possible to increase the compensation rate to be fed back to the customer, thereby leading the customer participation rate to a higher direction have.

According to the advertisement reward system and the method according to the present invention, a customer can be deducted from a transportation card payment amount by participating only in an advertisement campaign he / she desires and paying a reward point paid for the advertisement campaign. Therefore, The reaction or discomfort can be significantly reduced.

4 and 5 are views schematically showing an advertisement reward system and a method thereof through a touchdown service according to an embodiment of the present invention.

4 and 5, the advertisement reward system and method according to an embodiment of the present invention include: (1) downloading a touchdown application to a customer smartphone and registering membership information; (2) (10) tagging the traffic card in the ticket gate terminal provided at the subway ticket gate (201), (3) realizing the customer tagging information (real time customer boarding information including the traffic card number, (4) the customer tagging information to the central DB server (203) of the subway card system (20) in real time via the subway aggregation system (202) (5) transmitting the customer tagging information stored in the central DB server 203 to the advertisement relay server 204 added in the subway transportation card system 20 for the touchdown service, (6) The high relay server 204 compares the customer tagging information with the pre-stored member information (customer joining information) to determine whether the customer is a customer who is subscribed to the touchdown service (the touchdown service system 30 determines customer affiliation information The advertisement relay server 204 transmits the customer tagging information to the advertisement management server 302 in the touchdown service system 30, The management server 302 sends a push-type advertisement message to the touch-down application installed in the smartphone of the customer 10, and the customer 10 confirms the push-type advertisement message received in the smartphone of the customer 10 (Specified) reward points in the advertisement are accumulated and stored in the customer management server 301 in the touchdown service system 30, and (10) the customer management server 301 receives the reward points In conjunction with (40) includes a process of deduction, such as applying a discount on the fare payment cards used by customers of each month for the reserves.

Since the server for inquiring the service subscriber information is constructed outside the subway system, the tagging information for all the subway users including the non-service subscribers is transmitted indiscriminately to the external inquiry server, so that the service non- There was a high possibility of exposure to the outside of the subway system, and the service providing process was complicated. In contrast, the advertisement reward system and method according to the present invention greatly simplifies the subscriber inquiry operation by confirming whether or not to join the touchdown service through the advertisement relay server 204 built in the subway transportation card system 20, Only the customer tagging information for the identified service subscribers is transmitted from the subway card system 20 to the touchdown service system 30 so that the service non subscribers information can be completely blocked from being exposed outside the subway card system 20 .

In the prior art, the mobile phone number matching the transportation card number has to be searched to provide SMS and MMS information to the service subscriber. However, since the advertisement reward system and method according to the present invention provide a push type advertisement message, It is possible to provide the touch-down service only by the transportation card number included in the mobile phone number, and it is not necessary to search and match the mobile phone number. That is, the present invention can simplify the service providing process according to the smartphone environment through only a minimum amount of customer information. In addition, the present invention can provide a push-type advertisement message through a smart phone application without using a pay SMS service as in the prior art, which is more economical.

The present invention can provide a push-type advertisement message to a smartphone of a customer in real time not only when getting off the subway but also when riding. Therefore, the service utilization rate can be increased by making the service available even in the subway ride.

FIGS. 6A and 6B and FIG. 7 are diagrams for explaining an example of the configuration of a push-type advertisement message for maximizing needs for use of a touchdown service.

6A, 6B, and 7, the advertisement reward system and method according to the present invention include not only the traffic card number, but also the passenger's seat number in the customer tagging information transmitted from the advertisement relay server 204 to the touchdown service system 30 Information on the departure time, information on the departure time, information on the departure time, and information on the time of the departure time. Accordingly, in addition to the advertisement information, the push-type advertisement message provided to the smartphone 102 of the customer can further include the real-time subway operation information based on the riding station and the subway operation information based on the getting off station. Here, the real-time subway operation information based on the riding station may include real-time information on the arrival time of the subway, and the subway operation information based on the getting off station may include the last-time alarm information. Furthermore, the present invention can set advertisement information on a riding station and advertisement information on a departure station basis differently. For example, the present invention can set the advertisement information on the riding station as a general advertisement irrespective of the riding station, and provide the reward points for discounting the transportation cost to the customers participating in the general advertisement. In addition, according to the present invention, the advertisement information based on the getting off station can be set as the local advertisement for the vicinity of the getting off station, and the customers participating in the local advertisement can be provided with coupons have.

By doing so, the present invention can dramatically increase the need for using a touchdown service. In particular, by providing an intuitive advertisement screen, the present invention can enable a customer to recognize the service as a useful service when using a subway instead of an existing simple advertisement service.

8 is a diagram showing an example of providing local contents to a user in order to expand a local advertisement service.

8, the advertisement reward system and method according to the present invention include not only the traffic card number but also the downlink station information in the customer tagging information transmitted from the advertisement relay server 204 to the touchdown service system 30, The local advertisement service may be further included in the push-type advertisement message provided to the smartphone 102 of the smartphone 102. The present invention can contribute to the activation of the local commercial area by providing the local advertisement service in the form of push type advertisement message to the customer using the corresponding subway station in real time. The present invention can receive an advertisement for a commercial area near the corresponding subway station and provide a benefit service to the customer.

FIG. 9 is a view illustrating exemplary screens included in a touchdown application for using a touchdown service.

Referring to FIG. 9, a push-type advertisement message may be displayed at a predetermined time point linked to a traffic card tag in a smartphone 102 of a customer to which a touchdown application is downloaded. In this smartphone 102, (1) the reward points accumulated by executing the push-type advertisement message can be displayed according to customer selection. The smartphone 102 of the customer to which the touchdown application is downloaded may be further displayed in accordance with the customer's choice, rather than a push-type advertisement message (3) a general exposure advertisement (additional charging station). To increase the reward points of the reward points, customers can voluntarily execute a general exposure advertisement at any time regardless of when the push advertisement is offered. The member information (traffic card information, additional information, etc.) for using the touchdown service may be input or updated in the (4) setting field displayed on the smartphone 102 according to the customer's selection.

10 is a diagram showing an example in which the monthly accumulated reserve according to the advertisement reward and the discount amount thereof are specified in the card usage statement. 11 is a view schematically showing point related information transmitted from a touchdown service system to a traffic card company.

In the case of existing advertising reward services, the use of points is complicated only when the reward points are accumulated in a certain amount or more. In order to improve this, the advertisement reward system and method according to the present invention automatically deducts the reward points earned each month as shown in FIG. 10 from the charges of the registered traffic card at the time of subscription to the touchdown service. In the case of the present invention, by constructing the system such that the reward points earned by the customer each month are transferred from the customer management server in the touchdown service system 30 to the transportation card company, the transportation card charge is automatically discounted by the reward point, It can be much simpler than before. In addition, the present invention can further enhance customer reliability of point use by displaying a deduction due to a reward point in a transportation card use bill in connection with a transportation card company.

The present invention can transmit the point related information as shown in FIG. 11 to the transportation card company 40 for connection with the transportation card company. The customer management server in the touchdown service system 30 stores customer information such as usage agreement for registration / settlement, discount card number, basic personal information (name, sex, cell phone number, etc.) . The advertiser calculates the amount of money (deposit) corresponding to the customer point accumulation result in the touchdown service system 30. The touchdown service system 30 may transmit the point related information to the transportation card company 40 and may deposit the deposit from the advertiser into the account of the transportation card company 40. [ Here, the point related information is information transmitted on a monthly basis and includes a customer's name, a card number to be discounted, a discount amount corresponding to a reward point, and the like. The traffic card company 40 can check the reserve and point related information from the touchdown service system 30, discount the traffic card fee, and display the discount details in the traffic card usage statement.

12 and 13 are diagrams illustrating an advertisement reward system through a touchdown service according to an exemplary embodiment of the present invention.

12 and 13, an advertisement reward system through a touchdown service according to an embodiment of the present invention includes a service in which a touchdown application 103 is installed and member information is registered in the touchdown application 103 A subway transportation card system 20 for acquiring customer tagging information from the tagging of a traffic card at the time of getting in and out of the subway station 10 and confirming whether the customer tagging information is from the service subscribing customer 10, A touchdown service system 30 for sending a push type advertisement to the smartphone 102 only for a service subscription customer and accumulating a predetermined reward point when the customer 10 participates in the push type advertisement, Related information transmitted from the service system 30 and subtracts and compensates the reward point from the reward point of the transportation card.

The transportation card is for payment of the subway fee, and can be implemented as a credit card or a check card.

The touchdown application 103 refers to an application for managing membership registration and registration, advertisement reception, subway operation information, mileage point information, and the like. The touchdown service subscription customer 10 refers to a user who has installed the touchdown application 103 on his / her smartphone 102 and has completed registration of membership information through the touchdown application 103. [ Here, the member information may include a traffic card number for use of the service, and basic information (age, sex, e-mail, mobile phone number, etc.).

The subway traffic card system 20 is a system necessary for the management of the getting on and off and the management of the fare according to the use of the traffic card by the subway users and includes a subway ticket gate 201, a subway aggregation system 202, a central DB server 203, 204).

The subway ticket gate 201 is provided with a ticket gate terminal in which a traffic card is tagged (contacted) when the subway is getting on and off.

The subway aggregation system 202 refers to a system in which the boarding and getting information (real-time boarding information including the traffic card number, boarding time, and reverse information) of the users of the traffic card 101 transmitted from the subway turnstile 201 is counted.

The central DB server 203 means a server for storing the boarding and landing information transmitted from the subway aggregation system 202.

The advertisement relay server 204 is a server that is interlocked with the touchdown service system 30 and stores the traffic card number of the customer who is subscribed to the touchdown service. Particularly, the advertisement relay server 204 compares the riding information of the traffic card users and the getting-off information with the traffic card number of the touchdown service subscription customer to check whether the service is a subscription customer (ad target) To the touchdown service system 30 as real-time customer tagging information. The advertisement relay server 204 refers to the advertisement target customer database (database) provided therein to inquire about the advertisement target. The advertising target customer DB stores the traffic card numbers for all the users of the touchdown service. Since the advertisement relay server 204 is built in the subway transportation card system 20, it is possible to simplify the subscriber inquiry work, to transmit only the customer tagging information for the identified service subscribers to the outside, It is possible to completely prevent the service non-subscriber information from being exposed to the outside of the subway transportation card system 20 by not transmitting the riding information and the getting off information.

The touchdown service system 30 includes a customer management server 301, an advertisement management server 302, and an application management server (not shown).

The application management server is responsible for managing the touchdown application 103.

The customer management server 301 manages the registered member information through the touchdown application 103 in the customer's smartphone 102 and takes charge of managing point related information related to reward point accumulation. The customer management server 301 may transmit the point related information to the transportation card company 40. [

The advertisement management server 302 interlocks with the advertisement relay server 204 of the subway transportation card system 20, manages various advertisement lists ordered from a plurality of advertisers, and plays an advertisement delivery function. The advertisement management server 302 receives the membership information from the smartphone 102 of the customer 10 via the wireless Internet network 60 and transmits the membership information to the pushdown application 103 installed in the customer smartphone 102, Type advertisement to the customer smartphone 102. As the wireless Internet network 60, 3G, LTE, WIFI, etc. may be used. The advertisement delivery is performed in the advertisement delivery unit built in the advertisement management server 302.

The advertisement management server 302 receives the real time customer tagging information from the advertisement relay server 204 through the private network 50 and transmits the traffic card number included in the new member information to the advertisement relay server 204 through the private network 50. [ Lt; / RTI > Here, the dedicated network 50 can be implemented as a private Internet network (VPN) equipped with a security solution between the subway transportation card system 20 and the touchdown service system 30. The private network 50 enables security enhancement between the subway transportation card system 20 and the touchdown service system 30 and stable service operation.

The traffic card company 40 confirms the point related information transmitted from the touchdown service system 30 and automatically deducts and compensates for the reward point from the monthly traffic card charge. The credit card handler 40 or the check card handler .

FIGS. 14 to 16 are views illustrating a method of advertising rewards through a touchdown service according to an exemplary embodiment of the present invention.

14, an advertisement rewire method (hereinafter, referred to as "the advertisement reward method of the present invention") according to an embodiment of the present invention is a method of installing a touchdown application in a member joining step using a smartphone, And registers the member information for receiving the touchdown service through the application (S1). The traffic card number, account information, additional information (age, sex, e-mail, etc.) included in the member information is stored in the touchdown service system 30. [

The advertisement reward method of the present invention uses the touchdown service system 30 to transmit the traffic card number included in the new member information to the advertisement relay server 204 via the private network 50, And updates the advertisement target customer DB provided therein (S2).

Referring to FIG. 15, the advertisement management server 302 in the touchdown service system 30 encrypts the traffic card number in response to the socket request of the advertisement relay server 204, And delivers it to the advertisement relay server 204 (S21). The advertisement relay server 204 checks whether there is a duplication with the existing DB, and if it is new information, the advertisement relay server 204 encrypts and stores it in the advertisement target customer DB for protecting personal information (S22, S23). The advertisement relay server 204 feeds the processing result back to the advertisement management server 302 as a socket response (S24).

The advertisement reward method of the present invention is a method in which when a customer tags a traffic card at a ticket gate terminal provided at a subway turnstile 201 at a time when a subway arrives or departs, And transmits the customer tagging information to the central DB 20 of the subway transportation card system 20 in real time via the subway aggregation system 202. In this case, Server 203 and transmits the customer tagging information stored in the central DB server 203 to the advertisement relay server 204 added in the subway transportation card system 20 for the touchdown service (S3, S4 , S5).

The advertisement reweed method of the present invention compares customer tagging information with pre-stored member information using the advertisement relay server 204 to determine whether the customer is a customer subscribed to the touchdown service, And transmits the customer tagging information to the advertisement management server 302 in the system 30 (S6).

Referring to FIG. 16, the advertisement relay server 204 compares the user tagging information input according to the socket request of the advertisement management server 302 with the pre-stored member information, (S61, S62). The advertisement relay server 204 transmits the customer tagging information such as the encrypted traffic card number, the ride time and the defect time, and the reverse information to the advertisement management server 302 in the touchdown service system 30 (S63). The advertisement management server 302 feeds the processing result back to the advertisement relay server 204 as a socket response (S64).

The advertisement reweed method of the present invention transmits a push-type advertisement message linked to a touchdown application to a smartphone of a customer 10 corresponding to real-time customer tagging information using the advertisement management server 302 (S7).

In the advertisement reward method of the present invention, when the customer 10 confirms the received push-type advertisement message on his / her smartphone and participates in the advertisement campaign, the reward point specified in the advertisement is displayed on the touch- And the customer management server 301 can deduct the discount amount from the card payment amount used by the customer every month in connection with the deposit card company 40 in connection with the traffic card company 40. [

17A to 17D are views showing main menus of the touchdown application 103 according to an embodiment of the present invention.

The touchdown application 103 of the present invention is provided with the point accumulation status according to the use of the advertisement service as well as the internal transportation cost saving amount (the transportation cost deducted by interlocking with the monthly traffic card) and the real- Can be displayed as the same menu item.

In the touchdown application 103 of the present invention, a push-type advertisement message as shown in FIG. 17B and an advertisement product list capable of accumulating a point addition as shown in FIG. 17C may be displayed as different menu items.

17D, the touch-down application 103 of the present invention may display train information that arrives at the time of commuting by selecting a subway station as a menu item.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. Therefore, the technical scope of the present invention should not be limited to the contents described in the detailed description of the specification, but should be defined by the claims.

10: Customer 20: Subway Transportation Card System
30: Touchdown service system 40: Traffic card company
50: dedicated network 60: wireless Internet network
101: Traffic card 102: Smartphone
103: Touchdown app 201: Subway ticket gate
202: Subway aggregation system 203: Central DB server
204: Ad relay server 301: Customer management server
302: Ad management server

Claims (5)

A touchdown application 103 is installed and member information for receiving a touchdown service is registered through the touchdown application 103. The smartphone 102 includes a transportation card number in the member information.
A subway ticket gate 201 provided with a ticket gate terminal where a traffic card is tagged at the time of getting on and off the subway and a subway aggregation system in which information on the getting and getting off of the users of the traffic card 101 transmitted from the subway ticket gate 201 is counted A subway traffic card system 20 having a central DB server 203 for storing information on boarding and getting off from the subway system 202;
When the subway is ridden, compares the riding information of the users of the real-time traffic card (101) obtained from the subway ticket gate (201) with the transportation card number of the pre-stored touchdown service subscribing customer, As the real-time customer tagging information. When getting off the subway, the getting information of the users of the traffic card 101 obtained from the subway ticket gate 201 is compared with the traffic card number of the registered touchdown service customer An advertisement relay server 204 for viewing an advertisement target, and transmitting only the getting off information corresponding to the touchdown service subscription customer as real-time customer tagging information;
Real-time customer tagging information from the advertisement relay server 204 at each of the subway riding and getting off, and receives a push-type advertisement message linked to the touchdown application 103 installed in the smartphone 102, A touchdown service system 30 having a client management server 301 for accumulating and managing reward points according to customer participation in the push type advertisement message, ; And
(40) for receiving point related information for settlement of the reward point from the customer management server (301) and deducting the monthly traffic card usage fee based on the point related information,
The advertisement relay server 204 is installed in the subway transportation card system 20 and is connected to the touchdown service system 30 through a virtual private network (VPN) And is connected to the advertisement management server 302 to perform socket communication with the advertisement management server 302,
The advertisement management server 302 receives the encrypted real time customer tagging information from the advertisement relay server 204 through the virtual private network 50,
The riding information and the getting off information for the customer who is not subscribed to the touchdown service among the users of the real time traffic card 101 are not included in the real time customer tagging information,
The real-time customer tagging information includes only the traffic card number, the riding station information, the riding time information, the getting-off station information, and the getting-off time information of the users of the real-time traffic card 101,
The push type advertisement message includes advertisement information based on the riding station, advertisement information based on the departing station, real time subway running information based on the riding station, and subway running information based on the getting off station,
The advertisement information on the riding station reference is set as a general advertisement irrespective of the riding station, the advertisement information on the getting station reference is set as a local advertisement for the vicinity of the getting off station,
Wherein the real-time subway operation information on the riding station reference includes real-time subway arrival time information, and the subway operation information based on the getting off station includes the last-time time alarm information. delete delete Registering the member information including the traffic card number to receive the touchdown service through the touchdown application 103 by installing the touchdown application 103 using the smartphone 102;
When a traffic card is tagged on the subway ticket gate 201 when the subway is boarding or getting off by using the subway card system 20, the users of the traffic card 101 delivered from the subway ticket gate 201 get on and off Aggregating the information and storing it in the central DB server 203;
The user of the real time traffic card 101 obtained from the subway ticket gate 201 is compared with the transportation card number of the registered customer of the touchdown service using the advertisement relay server 204 at the time of subway ride, And transmits only the riding information corresponding to the subscriber of the touchdown service as real-time customer tagging information, and stores the getting-off information of the users of the real-time traffic card 101 obtained from the subway ticket gate 201 when the subway is getting off Displaying an advertisement object by comparing with a traffic card number of a subscriber of the subscriber to the subscriber, transmitting only the subscriber information corresponding to the subscriber to the subscriber as real-time customer tagging information;
Real-time customer tagging information from the advertisement relay server 204 by using the advertisement management server 302 provided in the touchdown service system 30 at each of the subway riding and getting off, To the smartphone 102 of the customer, a push-type advertisement message interlocked with the touch-down application 103 installed in the customer;
Accumulating and managing reward points according to customer participation in the push type advertisement message using the customer management server 301 provided in the touchdown service system 30; And
Related information for settlement of the reward points from the customer management server 301 by using the transportation card company 40 and subtracting the redeemable settlement from the monthly traffic card charge based on the point related information and,
The advertisement relay server 204 is installed in the subway transportation card system 20 and is connected to the touchdown service system 30 through a virtual private network (VPN) And is connected to the advertisement management server 302 to perform socket communication with the advertisement management server 302,
The advertisement management server 302 receives the encrypted real time customer tagging information from the advertisement relay server 204 through the virtual private network 50,
The riding information and the getting off information for the customer who is not subscribed to the touchdown service among the users of the real time traffic card 101 are not included in the real time customer tagging information,
The real-time customer tagging information includes only the traffic card number, the riding station information, the riding time information, and the getting off station information of the users of the real-time traffic card 101,
The push type advertisement message includes advertisement information based on the riding station, advertisement information based on the departing station, real time subway running information based on the riding station, and subway running information based on the getting off station,
The advertisement information on the riding station reference is set as a general advertisement irrespective of the riding station, the advertisement information on the getting station reference is set as a local advertisement for the vicinity of the getting off station,
Wherein the real-time subway operation information on the riding station reference includes real-time subway arrival time information, and the subway operation information based on the getting off station includes the last-train time alarm information. delete

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