KR100936254B1 - Advertisement coupon publication system based of place-recognition - Google Patents

Abstract

The present invention relates to a situation-aware advertisement / coupon issuing system, and more particularly, a coupon having a close relationship with a multimedia service such as video / audio / data / real-time traffic travel information / shopping information that a customer is currently using. Ad publisher provides coupon real-time before or when the coupon is needed, and the user automatically predicts whether or not the coupon is received and redeemed by predicting whether the customer's terminal is aware of the situation by changing the terminal configuration value when the coupon is required. If a customer visits a store where a coupon can be used and purchases or uses a product / service covered by a coupon within the coupon validity time, the user can automatically receive the coupon benefits even if the coupon is not presented. The situation awareness-based advertising / coupon issuance system .

Mobile broadcasting, location-based, situational awareness, advertising, coupons, recommendations, dedicated EPG.

Description

Situation coupon publication system based of place-recognition}

1 is an overall configuration diagram of a situation recognition based advertisement / coupon issuance system according to an embodiment of the present invention.

2 is an exemplary view showing an operation structure of a customer receiving terminal of a situation recognition based advertisement / coupon issuing system according to an embodiment of the present invention.

3 is a flowchart illustrating an exchange settlement of a coupon exchange settlement unit of a situation recognition based advertisement / coupon issuing system according to an embodiment of the present invention.

4 is a settlement process for automatically calculating the billing amount and settlement of merchants even if the coupons issued by the situation awareness-based advertisement / coupon issuing system according to an embodiment of the present invention are not authenticated when the goods / services are used or purchased at the merchants. A flowchart showing the settlement of the means.

5 is a flowchart illustrating a coupon use customer guide of a coupon use guide unit for coupon / advertisement use in a situational awareness-based advertisement / coupon receiving customer terminal according to an embodiment of the present invention.

FIG. 6 is a flowchart illustrating a function of setting a coupon / ad receiving condition of the environment setting unit when the situation recognition-based advertisement / coupon receiving customer terminal does not allow and / or accepts the coupon / advertising according to an embodiment of the present invention. .

Explanation of symbols on the main parts of the drawings

100: coupon / advertisement issuance management means 101: coupon / advertising management unit

102: Merchant Management Department 103: Customer Information Management Department

104: coupon transaction management unit 105: settlement processing means

106: cost-effectiveness analysis unit 200: platform service providing means

201: content management unit 202: schedule information management unit

203: Coupon / advertisement transmission unit 204: EPG information generation and transmission unit

205: service subscriber management unit 300: customer receiving terminal

301: location information receiver 302: location recognition path prediction unit

303: Coupon / Ad Receiving Unit 304: Coupon / Ad Storage

305: Coupon / advertisement recommendation list extraction unit 306: Recommendation decision determination unit

307: display unit 308: basic EPG unit

309: dedicated EPG unit 310: environment setting unit

311: Coupon usage guide 400: Merchant service providing means

401: merchant coupon / advertising management unit 402: merchant coupon / advertising transmission unit

403: customer coupon / advertisement transmission unit 404: coupon exchange / settlement unit

405: Merchant Cost Efficiency Analysis Department 406: Merchant Member Management Department

The present invention relates to a situation-aware advertisement / coupon issuing system, and more particularly, a coupon having a close relationship with a multimedia service such as video / audio / data / real-time traffic travel information / shopping information that a customer is currently using Ad publisher provides coupon real-time before or when the coupon is needed, and the user automatically predicts whether or not the coupon is received and redeemed by predicting whether the customer's terminal is aware of the situation by changing the terminal configuration value when the coupon is required. If a customer visits a store where a coupon can be used and purchases or uses a product / service covered by a coupon within the coupon validity time, the user can automatically receive the coupon benefits even if the coupon is not presented. The situation awareness-based advertising / coupon issuance system .

Conventional coupon issuing system is based on the typical customer needs of gender / age / residence / day / time zone rather than the user's special situation indiscriminate coupon / advertising SMS (Short Message Service) transmission or specific mobile communication location specific merchants By sending indiscriminate coupons / advertisement SMS to subscribers near the base station, they gave the user a feeling of rejection and the user's location was being tracked by the network operator or coupon issuer rather than enhancing user loyalty.
In addition, SMS / MMS (Multimedia Message Service) is a universal means of communication messages used to issue coupons / advertisements, so customers have to suffer from spammy coupons / advertisements SMS / MMS because there is no way to filter and receive only coupons / advertisements. did.
In addition, there is a problem that the customer ignores or deletes all coupons / advertisement SMS / MMS as a spam because there is no way that the customer can reject the coupon / advertisement for the indiscriminate coupon / advertisement issuance.
In this case, not only the coupon issuance and sales linkage lack, but also the minimum unit of the coupon expiration date to set the daily unit was difficult to predict operating costs.
Thus, coupon issuance and coupon recovery rate analysis cannot be used to make the most efficient use of limited operating costs.

In addition, the user is aware of the coupons and membership card affiliate merchants that he / she owns in real time with information such as nearby restaurants, gas stations or tourist attractions that are the biggest concern of the user on the go, and finds a merchant that provides better coupon benefits. It was impossible to do this, so the benefits of the coupons and membership card merchants seemed insignificant to the customer, and the merchants were skeptical about the effectiveness of the coupon issuance and the membership card affiliate commission expenses.

In addition, customers who spend busy daily lives suffer from reduced concentration of work due to coupon / advertisement regardless of time and place, while at the moment they want to purchase and use the best quality goods / services at the lowest cost in their spare time. Because you do not have a suitable coupon or do not recognize the fact that you have not owned, you will have to spend a lot of time in advance to obtain discounts on goods / services such as gasoline / restaurants / tourist spots, search for affiliate membership cards or download and print discount coupons. do.

Accordingly, the present invention has been made to solve the above conventional problems,

An object of the present invention is to predict in real time the coupon issuance of the area or the desired point by predicting whether the terminal itself is carried by the customer.

Another object of the present invention is to visit the point within the coupon valid time to use the payment method in the same manner as the general product / service purchase, but ultimately to receive the coupon benefits.

Another object of the present invention is to provide the ability to set whether to allow customers to receive coupons / advertisements in real time, so that they may or may not receive the coupon at the time and location, various circumstances that they need Coupon issuers can issue coupons / advertisements because they can avoid spammy coupons / advertisements at times, locations, and situations that they do not want, while receiving coupons / advertisements that are beneficial to real life at the time, location, and circumstances of their choice. For the initial agreement, the customer does not have to ask the customer about the continuous receipt of the coupon after receiving the customer's consent or consent, and the customer decides on the terminal afterwards even if he or she expresses intention to accept the coupon to the coupon issuing company. You can replace the consent, consent, or rejection by setting the coupon Get a more cost-effective is to allow widespread issue a coupon / advertisement.

Another object of the present invention is to reduce the cost of responding to customer claims for unnecessary spam coupons / advertisements, by setting whether the coupon issuing coupons and advertisements to the coupon issuing operators and mobile broadcasting / telecommunications operators themselves, the coupon / As it can deliver advertisements, it can increase brand value, increase customer loyalty, and increase sales.

Still another object of the present invention is to automatically receive a coupon when a customer receives a coupon when a user includes a route guidance function without having to search an atlas or an electronic map to visit a coupon-enabled merchant. To provide convenience to use the coupon to guide.

Another object of the present invention can inform when the program is scheduled to issue coupons now or in the future EPG or dedicated EPG broadcast program guide that provides multimedia service guide information such as video / audio / data / real-time traffic information / shopping information In this regard, the user can recognize the coupon / advertising time and at the same time, increase the viewership / receiving rate in terms of the multimedia broadcasting / communication service provider to increase the ad sales.

It is another object of the present invention to set the coupon validity period in terms of coupon issuer in terms of hours, minutes, and seconds, and to calculate the coupon use amount and the amount of coupon exhaustion within a few hours after coupon issuance, thereby remaining coupon operation cost is different. By making it available for issuance, it contributes to the creation of the maximum sales results with the minimum operating costs.

Still another object of the present invention is to receive the benefits by receiving a coupon in the form of a bar code or tag using the display of the mobile personal terminal of the coupon recognizer installed in the merchant, or a specific postpay payment card specified by the coupon issuer If you make a payment for the purchase or use of a product / service, you will automatically be billed for the coupon deduction and the merchant will automatically settle the payment / payment amount. In addition to providing convenience, it is possible to reduce separate device installation costs and network communication fees for real coupon management and certification, so that merchants can easily issue and use coupons at any time as long as they have a postpaid card approval device.

Another object of the present invention is to recommend to the customer receiving terminal the best coupon / advertisement that meets the needs of the user through the situational awareness analysis and analysis so that the user can link the coupon / advertising benefits to the purchase or use of goods / services In this way, it is possible to discriminately provide various benefits according to the customer situation.

Situational Awareness-based advertisement / coupon issuance system of the present invention for achieving the above object,

Coupon / advertising management means for managing the life cycle of advertisements and coupons, merchant information, customer information, and usage status of issued coupons;

Platform service providing means for transmitting to a subscriber or a broadcasting medium according to schedule information through mapping with subscriber information when receiving a coupon / advertisement issuance request from the coupon / advertisement management means;

Merchant service providing means for managing the coupon / advertisement history and issuance history provided to the coupon / advertisement management means and managing the member information of the affiliated store to provide the coupon / advertisement to the corresponding member;

Based on the location information of the customer in real time by comparing and analyzing the customer's expected path and the information provided from the platform service providing means to selectively filter the coupon / advertisement associated with the customer's expected path and And a customer receiving terminal for extracting and providing a list of coupons / advertisements required for the customer according to the present invention.
In addition, the situation recognition based advertisement / coupon issuing system of the present invention, the merchant service providing means to manage the member information of the merchant to provide the coupon / advertisement to the member by using a short-range communication device, the coupon / advertisement receiver It is characterized in that it further comprises a settlement processing means for executing the billing settlement and settlement with the merchant according to the use of goods / services in the merchant.

At this time, the coupon / advertisement issuance management means,

Responsible for issuing, issuing, issuing, and eliminating the lifecycle management of advertisements and coupons, applying at least coupon / ad type, promotion / event image and message information, promotion / event target customer group or customer ID, expiration time, coupon / advertising benefits A coupon / ad management unit for managing metadata regarding issuance and use of coupons / advertisements including merchant code information and history information including at least one issue number;

At least the merchant's business name, address, map, customer location code information necessary for the guidance from the customer's receiving terminal to the merchant where the coupon / advertisement can be applied, the merchant's homepage address, telephone number, catalog information and price for each product / service, service quality, Merchant management unit for managing information including one or more features,

At least one customer group and individual customer ID, name, gender, membership date, registration merchant code, merchant code, coupon / ad history, mobile phone number, job, hobby and vehicle information Characterized in that it comprises a customer information management unit for managing the information including the above.

In addition, according to an additional aspect, the coupon / advertisement issuance management means,

It is characterized in that it further comprises a coupon transaction management unit for managing the statistical information according to the use status for each coupon ID, use date and time, customer, merchant, use amount for the issued coupon.

Further, according to another additional aspect, the coupon / advertisement issuance management means,

It is characterized in that it further comprises a cost efficiency analysis unit for analyzing the cost efficiency for coupon / advertisement issuance based on the information managed in the coupon / advertising management unit and merchant management unit, customer information management unit and coupon transaction management unit.

At this time, the platform service providing means,

A content management unit for receiving the request for issuing a coupon / advertisement from the coupon / advertisement issue management unit and converting the data into data for transmission or transmission to a customer receiving terminal;

A schedule information management unit for managing schedule information for transmitting or transmitting the coupon / advertisement managed by the content management unit to a customer receiving terminal;

A coupon / advertising unit for transmitting or transmitting a coupon / advertisement managed by the content manager to a broadcast or communication medium according to a schedule of the schedule information manager;

The service subscriber information management unit manages the service subscriber information and receives the coupon / advertisement target or target group information from the coupon / advertisement management means and executes mapping with the service subscriber information to manage the information to be transmitted to a specific customer group or the corresponding customer. Characterized in that the configuration.

In addition, according to an additional aspect the platform service providing means,

EPG information generating and transmitting unit for generating and sending / transmitting coupon / advertising / transmitting schedule guide information when generating EPG information so that the EPG and broadcasting program guide information can be simultaneously transmitted / transmitted with the schedule information management unit. It is characterized in that the configuration.

At this time, the merchant service providing means,

Merchant coupon / advertising management unit for managing the coupon / advertising history requested to be issued by the coupon / advertisement issuance management means and the coupon / advertisement issuance history sent / transmitted to the customer receiving terminal,

Merchants coupons / advertising transmission unit for transmitting the coupon / advertisement managed by the merchants coupon / advertising management unit,

Characterized in that comprises a member member management unit for managing the member information managed by the merchant.

In addition, according to an additional aspect the merchant service providing means,

It is characterized in that it further comprises a merchant cost efficiency analysis unit for analyzing the cost efficiency for coupon / advertisement issuance based on the information managed in the merchant coupon / advertising management unit and merchant member management.

Further, according to another additional aspect the merchant service providing means,

When the customer requests the use of the coupon of the other merchants, the coupon is approved according to a certain ratio with the company's coupon, generates settlement information with the other merchants, and further comprises a coupon exchange settlement unit in charge of settlement .

At this time, the customer receiving terminal,

A location information receiver for receiving customer location information and time information;

A location recognition path prediction unit for calculating a current location information of a customer and predicting an expected path based on the location information of the location information receiver;

Coupon / advertisement receiving unit for receiving the coupon / advertisement information sent / transmitted from the platform service providing means,

A coupon / ad storage unit for storing and managing the coupon / advertisement received from the coupon / ad receiving unit;

Coupons for extracting coupons / advertisement lists for recommendation to customers by selectively filtering coupons / advertisements associated with expected routes of customers by receiving and analyzing the information provided by the location recognition path prediction unit and the coupon / advertising unit in real time Ad recommendation list extraction,

Whether or not to receive coupons / advertisements and real-time separately or integrated with the user's own ability to set whether to use various functions such as broadcasting reception / call / internet / security setting / convenience function of customer receiving terminal, alarm interval, display method, etc. A preference unit for registering preference information including recommendation / notification, recommendation and notification frequency, number of coupons in the recommendation coupon list, received coupon / advertisement real time, or whether to be transmitted to other receiving terminals in a batch;

A recommendation determination unit for determining whether to selectively recommend among currently received coupons / advertisements based on coupon / advertisement recommendation on / off information and preference coupon / advertisement information set by the preference unit;

And a display unit for outputting the coupon / advertisement determined through the recommendation determination unit to the customer at the same time as the information currently being received or played.

In addition, according to an additional aspect the customer receiving terminal,

For coupons / advertisements received to use coupons / advertisements recommended to customers, customers can use coupons by voice or menu button to get directions to merchants, and visit the merchants in advance and reserve reservations using coupon delivery intentions. Characterized in that it comprises a coupon use guide portion further.

In addition, according to another additional aspect the customer receiving terminal,

It characterized in that it further comprises a basic EPG unit for transmitting the received coupon / advertisement information in the form of a menu to be searched, inquired, deleted in the broadcast program guide application.

In addition, according to another additional aspect the customer receiving terminal,

In the form of a menu, the coupon / advertisement information received from a dedicated EPG for providing a specialized service to customers in an interactive DMB environment can be searched, viewed, and deleted. Characterized in that it further comprises a dedicated EPG unit for delivery.

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Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present situation awareness-based advertising / coupon issuing system.

1 is an overall configuration diagram of a situation recognition based advertisement / coupon issuance system according to an embodiment of the present invention.

As shown in FIG. 1, the inventors of the present situation-aware advertisement / coupon issuance system 100 includes a coupon / advertisement management means 100, a platform service providing means 200, a customer receiving terminal 300, and an affiliated store. Service providing means (400).

The coupon / advertisement issuance management means 100 manages the life cycle of the advertisement and coupons to be issued, issuance completion, disappear, manage merchant information and customer information, by date and time of use, by customer, Manage the usage status by each merchant.
To this end, the coupon / advertisement issuance management means 100 is a coupon / advertisement management unit 101 for managing the life cycle of the advertisement and coupon issuance, issuance completion, issuance, and merchant management unit for managing the merchant information ( 102, a customer information management unit 103 for managing customer information, and a coupon transaction management unit 104 for managing usage information on issued coupons for each date, customer, and merchant.

When the platform service providing means 200 receives a request for issuing a coupon / advertisement from the coupon / advertising issuance management means 100, the platform / providing the coupon / advertisement on a broadcast or communication medium according to schedule information to the corresponding subscriber through mapping with subscriber information. Send the.

The merchant service providing means 400 manages the coupon / advertising history and issuance history provided to the coupon / advertisement management means 100 through the platform service providing means 200.

The customer receiving terminal 300 selectively analyzes the coupons / advertisements associated with the expected paths of the customers by analyzing and comparing the information provided from the platform service providing means with the expected paths of the customers in real time based on the location information of the customers. According to whether or not to allow the recommendation of coupons / advertisements to provide a list of coupons / advertisements that need to recommend to customers.

Through the above configuration, the cost efficiency of coupon issuance is set in real time by setting sales increase and coupon expiration period in hour / minute / second according to coupon issuance according to the user's special situation using day, time, location, multimedia service, etc. As a result, it is possible to provide an advantage that can precisely estimate the operating cost due to coupon issuance and exhaustion.

To this end, the configuration of each means is as follows.

The coupon / advertisement issuance management means 100 is a coupon / advertisement management unit 101, merchant management unit 102, customer information management unit 103, coupon transaction management unit 104, settlement processing means 105, cost efficiency analysis unit 106.

The coupon / advertisement management unit 101 is responsible for the life cycle management of the advertisement and coupons to be issued, issuing completion, disappear, at least coupon / advertising type, promotion / event image and message information, promotion / event target group or customer ID Metadata related to issuance and use of coupons / advertisements may be managed, including validity time, coupon / advertisement affiliated merchant code information, and history information including at least one issue number.

The affiliated store management unit 102 includes at least merchant name, address, map, merchant location code information, merchant website address, telephone number, product / service catalog necessary for guiding directions from a customer receiving terminal to a merchant / applicable merchant. You can manage information and information including one or more of price, quality of service, and features.

The customer information management unit 103 is at least a subject and individual customer ID and the name of the coupon or the coupon issuance, individual customer ID, name, gender, membership date, affiliated merchant code, use merchant code, coupon / advertisement history number, mobile phone number, Can manage information including one or more of job, hobby, and model information

And, according to an additional aspect of the present invention, the coupon transaction management unit 104 of the coupon / advertisement issuance management means 100 is used for the coupon ID, use date and time, by customer, by merchant, by use amount for the coupon issued You can manage statistical information according to the current situation.

In addition, according to another additional aspect of the present invention, the cost efficiency analysis unit 106 of the coupon / advertisement issuance management means 100,

Based on the information managed in the coupon / advertisement management unit, merchant management unit, customer information management unit and coupon transaction management unit can analyze the cost efficiency of coupon / advertisement issuance.

On the other hand, in order to settle the sales and commission of the present invention, the settlement processing means 105 may perform settlement with the affiliated store and issue a bill to the customer when the recipient of the advertisement and the coupon use the product / service at the affiliated store.

The cost efficiency analysis unit 106 is preferably a coupon / advertisement based on the information managed in the coupon / advertisement management unit 101 and merchant management unit 102, customer information management unit 103 and coupon transaction management unit 104 Coupon issuance time, issuing coupon type, merchant business type, coupon valid time, coupon issuance target group or customer, coupon use time, issue frequency, telephone inquiries, use frequency, amount used, coupon issuance customers Cost efficiency from coupon issuance to use can be analyzed, such as number, coupon-issued sales, by type of complaint after use, and number of complaints.

The platform service providing means 200 includes a content management unit 201, a schedule information management unit 202, a coupon / advertising unit 203, an EPG information generating and distributing unit 204, and a service subscriber managing unit. 205 may include.

The content management unit 201 may receive a request for issuing a coupon / advertisement from the coupon / advertisement management means 100 and then convert the data management unit into data for transmission or transmission to the customer receiving terminal 300.

The schedule information manager 202 may manage schedule information for transmitting or transmitting the coupon / advertisement managed by the content manager 201 to the customer receiving terminal 300.

The coupon / advertising unit 203 may transmit or transmit a coupon / advertisement managed by the content manager 201 to a broadcast or communication medium according to a schedule of the schedule information manager 202.

The service subscriber management unit 205 manages the service subscriber information, receives the coupon / advertisement target person or target group information from the coupon / advertisement issue management means 100, executes mapping with the service subscriber information, and executes a specific customer group or a corresponding customer. It can manage the information to send to.

In addition, the EPG information generation unit 204 of the platform service providing unit 200 may transmit the EPG to the dedicated EPG unit 309 of the customer receiving terminal 300.

The broadcast or communication medium transmitted through the coupon / advertising unit 203 may include a DMB / HSDPA / WIBRO / WCDMA / CDMA / 4G network.

Information managed by the service subscriber manager 205 includes a CAS ID, a USIM card ID, a phone number, a terminal serial number, and the like.

The schedule information management unit 202 is a transmission medium for broadcasting or communication for transmitting or transmitting the coupon / advertisement managed by the content management unit 201 to the customer receiving terminal 300, a broadcast channel ID, or a transmission base station / It is responsible for managing organizational and schedule information such as meta information related to transmission / transmission such as cell ID, transmission start date, date and time, minute and second, transmission duration and transmission frequency.

And, the merchant service providing means 400, merchant coupon / advertising management unit 401, merchant coupon / advertising transmission unit 402, customer coupon / advertising transmission unit 403, coupon exchange settlement unit 404 ), The merchant cost efficiency analysis unit 405, and the merchant member management unit 406 may include.

The merchant coupon / advertisement management unit 401 may manage the coupon / advertisement history requested to be issued to the coupon / advertisement issuance management means 100 and the coupon / advertisement issuance history sent / transmitted to the customer receiving terminal 300. .

The merchant coupon / advertising unit 402 may transmit a coupon / advertisement managed by the merchant coupon / advertising manager 401.

The affiliated member management unit 406 may manage member information managed by the affiliated store.

Further, according to another aspect of the present invention, the merchant service providing means 400,

The merchant cost efficiency analysis unit 405 may analyze the cost efficiency of coupon / advertisement issuance based on the information managed by the merchant coupon / advertisement management unit 401 and the affiliated member member management unit 406.

In addition, according to another additional aspect of the present invention, the coupon exchange / settlement unit 404 of the merchant service providing means 400,

When a customer requests the use of a coupon from another merchant, the customer shall approve the use of the coupon according to the exchange terms agreed in advance between the affiliated merchants, that is, at a certain rate with the company's coupon, and generate settlement information with the other merchant and take charge of settlement. Can be.

That is, when a customer requests the use of a coupon from another affiliated company for a coupon issued by the company, the use of the coupon is approved according to a certain exchange rate with the own coupon according to the conditions agreed upon in advance among the affiliated merchants, and the settlement information with other affiliated stores To create and settle the settlement.

For example, if you use the GS Gas Station Discount Coupon at a VIPS store, the purpose is to process the settlement of costs between GS Gas Station and VIPS according to the settlement rate.

On the other hand, according to another embodiment of the present invention, the merchant service providing means 400 manages the coupon / advertisement history and issuance history provided to the coupon / advertisement management means 100, and manages the member information of the merchant. A function for providing a coupon / advertisement to a member may be performed.

To this end, the affiliated store service providing unit 400 includes the customer coupon / advertising unit 403 for transmitting the coupon / advertisement of the affiliated store to the customer receiving terminal 300 through a broadcast or communication medium.

That is, through the customer coupon / advertisement transmission unit 403, the affiliated store service providing means 400 issues a coupon to a mobile terminal within a specific radius from the affiliated store location by utilizing the respective local area communication device itself or a platform service provider. It is responsible for the function of receiving and recommending issued coupons.

For example, at the Jukjeon Rest Area GS Gas Station, a coupon is issued to a mobile terminal of a vehicle within 5 KM of the rear and received and recommended.

The customer receiving terminal 300 includes a location information receiver 301, a location recognition path predictor 302, a coupon / advertising receiver 303, a coupon / ad storage unit 304, a coupon / Ad recommendation list extraction unit 305, recommendation determination unit 306, display unit 307, basic EPG unit 308, dedicated EPG unit 309, environment setting unit 310, coupon use The guide part 111 may be included.

The location information receiver 301 may receive location information and time information of a customer.

The location recognition path prediction unit 302 may calculate the current location information of the customer and predict the expected path based on the location information of the location information receiver 301.

The coupon / advertising unit 303 may receive the coupon / advertisement information sent / transmitted from the platform service providing unit 200.

The coupon / ad storage unit 304 may store and manage the coupon / advertisement received from the coupon / ad receiving unit 303.

The coupon / advertising recommendation list extracting unit 305 receives and compares the information provided from the location recognition path prediction unit 302 and the coupon / ad receiving unit 303 in real time to obtain a coupon / advertisement associated with the expected path of the customer. You can selectively filter out a list of coupons / advertisements that require a recommendation to your customers.

The environment setting unit 310 is a function that can be set by the user himself or herself for use of various functions, such as broadcast reception / call / Internet / security settings / convenience, alarm interval, display method of the customer receiving terminal 300 Separate or integrated with preferences, including whether or not to receive coupons / ads and real-time recommendations / notifications, the number of recommendations and notifications, the number of coupons in the list of recommended coupons, and whether the coupons / ads are received in real time or sent to other receivers in bulk Can be registered.

The recommendation determination unit 306 may selectively recommend among coupons / advertisements currently received based on coupon / advertisement recommendation on / off information and preference coupon / advertisement type information set by the environment setting unit 310. Can be determined.

The coupon / advertisement determined by the recommendation determination unit 306 may be output to the customer through the display unit 307 simultaneously with the information currently being received or played.
In addition, according to an additional aspect of the present invention, the coupon use guide unit 311 of the customer receiving terminal 300,

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In order to use coupons / advertisements recommended to customers, customers can use the voice or menu button to make coupons available, and to use them by visiting merchants and delivering intentions to use coupons. can do.

In addition, according to another additional aspect of the present invention, the basic EPG unit 308 of the customer receiving terminal 300,

The received coupon / advertisement information can be delivered in the form of a menu to be searched, inquired, deleted in the broadcast program guide application.

Further, according to another additional aspect of the present invention, the dedicated EPG unit 309 of the customer receiving terminal 300 broadcasts the coupon / advertisement information received in the dedicated EPG for providing a specialized service to the customer in the interactive DMB environment. In the program guide application, the coupon / advertisement and merchant information issued by a particular operator can be delivered in the form of a menu to search, search, delete.

Preferably, the location information receiver 301 is responsible for receiving location information and time information from a satellite or communication network base station. Typically, the location information receiver 301 provides a road guide and a safe driving information. Or it can be basically mounted on a telematics device.

The location recognition path prediction unit 302 is responsible for calculating the current location information of the customer receiving terminal and predicting an expected path based on the GPS or network-based location information and the map location information of the navigation terminal.

The display unit 307 is currently receiving or playing the information and use reference information received by the user by means of text, image, natural language, alarm, etc. to the user of the receiving terminal 300, the filtered coupon / advertisement Simultaneously delivers video, audio, or multimedia data or directions, and delivers them as barcodes, electronic tags (RFID), or other specific character code combinations to enable merchants to use coupon / advertisement information when paying for goods / services. It is in charge of the function to make it possible.

The dedicated EPG unit 309 is a detailed billing settlement system and method for providing a specialized service to a specific business customer using a dedicated EPG in the Republic of Korea Application No. 131198, the applicant filed in 2006 patent application No. 131198 In this case, the configuration and operation principle of the dedicated EPG will be omitted.

Coupons / advertisements used in the present invention may be given an expiration date or use condition of the coupon in the unit of time second, day of the week, location, and the use of the coupon is controlled.

For example, GS Gas Station Gas Discount or Point Special Coupon can be applied every day at 12 o'clock / Tuesday at 22 o'clock / every Wednesday / January 1 at 10 o'clock every 3600 seconds / Jukjeon Rest Area at Gyeongbu Expressway / GS Gas Station. Or mixing can be used to control the conditions of use.

The situation awareness coupon referred to in the present invention is a situation where the user is in a situation that matches the coupon benefits after issuing a discount free special service (special points earned, interest-free installment, discount, etc.) coupon based on the situation information Context Awareness Intelligent Digital Coupon, which includes a feature that can be automatically recommended, differs from existing coupons in that the expiration date can be limited to a specific time zone or a specific time according to the reflection of situation information, and the specific situation defined by the user in the coupon If it is not matched with the feature, it is possible to process the option so that the user can not recognize whether the coupon is issued / received. In addition, the user may request a coupon issuing service provider for these options, and may register conditions such as notifications or unconditional notification of situation-based coupon reception or notification when setting specific input conditions in the configuration of the receiving terminal. You can also search and search through the management menu.

On the other hand, if a context-sensitive advertisement is a coupon that defines a substantial benefit in purchasing a product / service, the advertisement includes an event promotion promotion message used in terms of a marketing tool including details of the characteristics of the specific operator's product / service. Even if you don't purchase / services, you can receive coupons, free drinks, free vehicle inspections, and promote your products and services. Based on the notification, it can be defined as Context Awareness Intelligent Digital Ad.

2 is an exemplary view showing an operation structure of a customer receiving terminal of a situation recognition based advertisement / coupon issuing system according to an embodiment of the present invention.

For example, the operation structure shown in Figure 2, if the customer receives the coupon at a L gas station of Yongin resting place on the Yongdong Expressway Gangneung between 11:00 AM to 15:00 Saturday on Saturday, 50 won per liter If you offer an additional discount event, plan an affiliate promotion with a particular postpaid card carrier and request it to be issued to your mobile broadcaster, Satellite DMB or Terrestrial DMB, or an IP-based mobile broadcaster. Determining whether or not to send to a specific video, audio, data, real-time traffic information service channel, shopping information channel on the day or when the coupon is sent out, it is received through the coupon / advertisement receiver and stored in the coupon / advertisement storage, then Yeongdong Expressway Location recognition path by checking whether the running by the location information receiver 301 Based on the location information of the location information receiver 301 through the prediction unit 302 to calculate the current location information of the customer and predict the expected route (for example, Gangneung of Yeongdong Expressway and 10KM or 5KM points in front of the Yongin Rest Area) Predicting the recognition) through the coupon / advertisement recommendation list extractor 305 to selectively filter the coupon / advertisement associated with the expected path of the customer to extract a list of coupons / advertisements that need to recommend to the recommendation determination unit 306 Voice to the driver by determining whether to recommend selectively from the currently received coupon / advertisement based on the coupon / advertisement recommendation allowed on / off information and preference coupon / advertisement type information set by the customer preference unit 310 by Alternatively, the driver who has been notified of the coupon issuance, the coupon benefits, and the available time of the coupon in an alarm or text, visits the Yongin Service Area L Gas Station. After you make a payment using a particular postpaid card, the postpaid card operator will determine the coupon issuance and pay within the validity of the coupon when calculating the monthly bill, and will charge the remaining amount excluding the coupon benefit. When a gas station asks the postpay card provider to settle the card sales, the remaining amount is settled using the same conditions and details as the user's monthly billing amount calculation. If the user who is notified of receiving the coupon does not refuel at the L gas station at Yongin Service Area, the coupon will be immediately extinguished and the L gas station will not be able to provide the same coupon or more benefits at specific times on different days of the week. Coupons can be immediately issued to other drivers / travelers. Such an embodiment may also apply to accommodation coupons such as hotels / condos / motels. M-condo near Yeongdong Expressway is crowded with ski-only condominiums in winter, but in summer, when there are not many reservations and visits, the M-condo is automatically recommended within 20km behind the M-con. By issuing coupons to travelers, M-con can also encourage / encourage visits, and the same effect can be applied to customers who are driving / traveling without specific accommodation. In hot springs and amusement parks such as water parks, tourists always pay with a postpaid card because of the high entrance fee, and if possible, use a postpaid card with discounts. However, as not all drivers / travelers do, drivers and travelers who do not know whether their own postpaid card can benefit from the business they pass through will be issued by the postpaid card operator directly. 10 minutes before the driver / traveler passes near the water park, he may also notice that he or she may receive a discount on his postpaid card at a particular water park. In this case, it can also be used as a specific benefit recommendation advertisement of a specific card using the situation awareness coupon.

In another example, a mobile terminal user is watching 'Jumong' through the MBC drama channel while traveling to subways, buses, taxis, etc. Among the characters, sosono's costumes, accessories such as street / earrings, and sosono You might be wondering about old antique furniture. In this situation, if you issue a special discount coupon that includes the item name, model name, manufacturer, price, store location, phone number, and store internet site information, the viewer will not only get the information they want, but also want to purchase it. It is good to be able to receive special discounts, and drama sponsors can not only introduce products / services, but also induce / encourage sales through the medium of situation awareness coupons, and drama broadcast service providers can increase viewership and receive advertising through a separate service of situation awareness coupons. The increase can be achieved at the same time. This situation awareness coupon can have similar effects even if there is no t-Commerce or Interactive Ad IT platform in mobile broadcasting, which can reduce the initial IT infrastructure investment cost in terms of mobile broadcasters or sponsoring merchants. If there is a t-Commerce or Interactive Ad platform, the situational coupon can be changed to limit the immediate purchase / use of the restriction within the specific time for online / offline merchants. There is an increase in sales through the increase and can improve the user's convenience of purchase. In addition, the viewing of broadcast programs can limit coupon recommendation by using the viewing age restriction information and the subscriber recognition module of the mobile receiving equipment, so it can be used as a powerful remote marketing loyalty tool in terms of mobile broadcasters, sponsors, and merchants. It is possible.

Another example is the EPG of a mobile broadcast service provider or the EPG of a particular provider, or the latest EP of a mobile broadcast service provider, when a movie theater is gathered at a certain theater or a certain time period or when it is expected to be released. During the broadcast of the latest movie trailer on a specific channel / specific program that broadcasts a movie trailer, viewers receive a special discount when they make a movie theater reservation except a specific theater or a time zone reservation within 3 hours from the current time. Can provide. By issuing these coupons, you can induce reservations to potential movie viewers in advance, and potential movie viewers can book movies at a lower price, and the theater will attract many visitors even during the free time. By using time effectively, it can ultimately cost-effectively increase sales, and mobile broadcasters will be able to receive high advertisement costs before and after the program as well as increase the viewership rate of the latest movie preview program.

3 is a flowchart illustrating an exchange settlement of a coupon exchange settlement unit 404 of a situation recognition-based advertisement / coupon issuing system according to an embodiment of the present invention.

As shown in FIG. 3, the merchant type coupon / advertising management unit 401 sets a coupon type, an exchange rate, an expiration date, etc. of the affiliated store to approve the merchant registration coupon exchange and settlement through the coupon exchange settlement unit 404. do.

Then, when issuing a coupon of the merchant through the affiliated merchant, it will recommend the coupon to the customer receiving terminal 300 according to the system of the present invention, when the customer visits the merchant to use the coupon and pay accordingly The coupon exchange through the coupon exchange settlement unit 404 will be settled.

4 is a settlement process for automatically calculating the billing amount and settlement of merchants even if the coupons issued by the situation awareness-based advertisement / coupon issuing system according to an embodiment of the present invention are not authenticated when the goods / services are used or purchased at the merchants. A flowchart showing the settlement of the means 105.

As shown in Figure 4, when the coupon / advertising recipient visited the merchants provided with the coupon benefits within a valid time to purchase or use the goods / services provided with the coupon benefits and pay with a postpaid payment card without real coupon authentication When calculating the customer billing amount and the merchant settlement amount in the coupon / advertisement issue management means 100, information such as the fact of the coupon issuance, the effective time, and the discount benefit to each individual customer, and the customer may exchange the third-party merchant coupon with another merchant coupon in advance. Based on the information on the request, the customer billing amount and the merchant settlement amount are calculated and billed / received.

5 is a flowchart illustrating a coupon use customer guide of the coupon use guide unit 311 for coupon / advertisement use in a situational awareness-based advertisement / coupon receiving customer terminal according to an embodiment of the present invention.

As shown in FIG. 5, when a coupon / advertiser wants to use a coupon, the merchant requests a reservation for a seat or a room, a menu, or a coupon to automatically use a coupon. If you do, the navigation information to the navigation or telematics device to deliver the location information of the merchant included in the coupon metadata, and set as a destination or waypoint automatically receive the guidance service to the merchant.

6 is a function of setting whether to receive a coupon / advertisement of the environment setting unit 310 when the situation recognition-based advertisement / coupon receiving customer terminal does not allow or accepts the coupon / advertisement according to an embodiment of the present invention. It is a flow chart showing.

As shown in FIG. 6, when the coupon / advertising recipient wants to use the coupon, the user can set whether to accept the coupon in the environment setting unit 310, otherwise the user can set the acceptance of the coupon as rejected. May be allowed to receive coupons only at the required time, location, and circumstances.

The environment setting function may include the environment setting unit 310 as a sub function in the basic EPG or the dedicated EPG.

Meanwhile, a download application may be provided to the mobile broadcasting network from the platform service providing means at the time of manufacturing and releasing the terminal or after the terminal is released.

Alternatively, a function may be provided by being downloaded from a customer receiving terminal to a broadcasting network or a communication network.

Those skilled in the art to which the present invention pertains as described above may understand that the present invention may be implemented in other specific forms without changing the technical spirit or essential features of the present invention. Therefore, the above-described embodiments are to be understood as illustrative in all respects and not restrictive.

The scope of the invention is indicated by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the invention. do.

As described above, the situation recognition based advertisement / coupon issuing system of the present invention,

When receiving multimedia services such as video, audio, data, real-time traffic travel information, shopping information, etc. in advance or in real time, the coupon is closely related to the service currently being used. The user can be automatically recommended and informed based on the set coupon / advertisement acceptance information, preferred coupon / advertisement type information, time and location information.
In addition, the situational awareness-based advertising / coupon issuing system of the present invention, the coupon / advertising recipients do not present a real coupon when purchasing or using the coupon / product targeted for the coupon application issued by visiting the store that can apply coupon / advertising benefits High-deferred payment card to receive the coupon benefits, that is, whether the merchant or coupon / publisher issued a coupon for customers using the postpay card, coupon use time, coupon application merchant, coupon application products / service information You can apply the coupon benefits automatically when billing / settlement.
Therefore, users do not need to request coupons for their own situations through wired / wireless / mobile Internet, and do not need to search / search for existing coupons that match their own circumstances, and when to use them. You don't have to carry paper coupons that you didn't want to carry out every day, and you can predict the status of your situation at the terminal you always carry with you. By using it can provide a convenience to enjoy the coupon benefits.
In addition, the situation-aware advertisement / coupon issuance system of the present invention does not need to purchase and install a separate system device in order to input / register a real coupon presented by a user from a merchant, and a coupon recipient who has previously issued If the customer is near the store, the customer who knows the information on the mobile terminal visits the store to receive the coupon benefits. Therefore, not only the product / service sales subject to the coupon can be sold but also other products / service sales, which can contribute to a significant increase in sales.
In addition, the situation awareness-based advertising / coupon issuing system of the present invention, the post-payment card billing / settlement operators do not need to upgrade the system through consultation and contract with VAN company in order to receive the coupon information separately, when the user billing / settlement As you use your postpaid card to receive coupon benefits, you can increase your commission and increase loyalty on your postpaid card.
In addition, the situation awareness-based advertising / coupon issuing system of the present invention, the customer can increase the loyalty to the use of the company's products / services in order to receive the coupon in accordance with the coupon issuance to the mobile broadcaster advertising as well as coupon issuance fee increase Can increase sales.
In addition, the context-aware advertisement / coupon issuance system of the present invention increases the brand value and terminal sales according to the mobile broadcasting service provider or customer prefers to purchase their mobile terminal through the development and deployment of the situation awareness coupon recommendation means for the terminal manufacturer. It can provide the effect of increasing sales and developing other derivative business tools.

Claims (51)

Coupon / advertising management means for managing the life cycle of advertisements and coupons, merchant information, customer information, and usage status of issued coupons; Platform service providing means for transmitting meta data including a coupon / advertisement and a merchant location code to a broadcast or communication medium according to schedule information when receiving a coupon / advertisement request from the coupon / advertisement management means; Merchant service providing means for managing the coupon / advertisement history and issuance history provided to the coupon / advertisement management means and managing the member information of the affiliated store to provide the coupon / advertisement to the corresponding member; Based on the location information of the customer in real time by comparing and analyzing the customer's expected path and the information provided from the platform service providing means to selectively filter the coupon / advertisement associated with the customer's expected path and According to the situation-aware advertising / coupon issuance system, characterized in that it comprises a; customer receiving terminal for extracting and providing a list of coupons / advertisements that need to recommend to the customer. delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete The method of claim 1, The merchant service providing means manages member information of the affiliated store and provides coupons / advertisements using the local area communication devices to the corresponding members. And a settlement processing means for the coupon / advertising receiver to perform settlement with the affiliated store according to the use of the product / service at the affiliated store and to issue a bill to the customer. The method of claim 39, The coupon / advertisement issuance management means, Responsible for issuing, issuing, issuing, and eliminating the lifecycle management of advertisements and coupons, applying at least coupon / ad type, promotion / event image and message information, promotion / event target customer group or customer ID, expiration time, coupon / advertising benefits A coupon / ad management unit for managing the metadata regarding issuance and use of coupons / advertisements including merchant code information and history information with at least one issue number; At least the merchant's business name, address, map, customer location code information necessary for the guidance from the customer's receiving terminal to the merchant where the coupon / advertisement can be applied, the merchant's homepage address, telephone number, catalog information and price for each product / service, service quality, Merchant management unit for managing information including one or more features, At least one customer group and individual customer ID, name, gender, membership date, registration merchant code, merchant code, coupon / ad history, mobile phone number, job, hobby and vehicle information Situational awareness-based advertising / coupon issuance system, characterized in that it comprises a customer information management unit for managing the information including the above. The method of claim 40, Situation recognition-based advertising / coupons, characterized in that it further comprises a coupon transaction management unit for managing the statistical information according to the use status for each coupon ID, use date and time, customer, merchant, use amount for the issued coupon Issuance System. 42. The method of claim 41 wherein Situational awareness, characterized in that it further comprises a cost efficiency analysis unit for analyzing the cost efficiency for coupon / advertisement issuance based on the information managed in the coupon / advertising management unit and merchant management unit, customer information management unit and coupon transaction management unit Based advertising / coupon publishing system. The method of claim 39, The platform service providing means, A content management unit for receiving a request for issuing a coupon / advertisement from the coupon / advertisement issue management unit and converting the data into data for transmission or transmission to the customer receiving terminal; A schedule information management unit for managing schedule information for transmitting or transmitting to the customer receiving terminal with respect to the coupon / advertisement managed by the content management unit; A coupon / advertising unit for transmitting or transmitting a coupon / advertisement managed by the content manager to a broadcast or communication medium according to a schedule of a schedule information managing unit; The service subscriber information management unit manages the service subscriber information and receives the coupon / advertisement target or target group information from the coupon / advertisement management means and executes mapping with the service subscriber information to manage the information to be transmitted to a specific customer group or the corresponding customer. Situational awareness based advertising / coupon issuance system, characterized in that configured. The method of claim 39, The merchant service providing means, Merchant coupon / advertising management unit for managing the coupon / advertisement history requested to be issued to the coupon / advertisement issuance management means and the coupon / advertisement issuance history sent / transmitted to the customer receiving terminal, Merchants coupons / advertising transmission unit for transmitting the coupon / advertisement managed by the merchants coupon / advertising management unit, Situational awareness-based advertising / coupon issuance system, characterized in that it comprises a member member management unit for managing the member information managed by the merchant. The method of claim 44, Situation awareness-based advertising / coupon issuing system, characterized in that further comprises a customer coupon / advertisement transmission unit for transmitting the coupon / advertisement of the affiliated store to the customer receiving terminal through a broadcast or communication medium. The method of claim 45, Situation recognition based advertising / coupons characterized in that it further comprises a merchant cost efficiency analysis unit for analyzing the cost efficiency for coupon / advertisement issuance based on the information managed in the merchant coupon / advertising management unit and the merchant member management unit Issuance System. The method of claim 46, When the customer requests the use of coupons of other merchants, the coupon is approved according to a certain ratio with the company's coupons, generates settlement information with other merchants, and further comprises a coupon exchange settlement portion responsible for settlement Context-aware advertising / coupon issuance system. The method of claim 39, The customer receiving terminal, A location information receiver for receiving customer location information and time information; A location recognition path prediction unit for calculating a current location information of the customer and predicting an expected path based on the location information of the location information receiver; Coupon / advertisement receiving unit for receiving the coupon / advertisement information sent / transmitted from the platform service providing means or the merchant service providing means; A coupon / ad storage unit for storing and managing the coupon / advertisement received from the coupon / ad receiving unit; Coupons for extracting coupons / advertisement lists for recommendation to customers by selectively filtering coupons / advertisements associated with expected routes of customers by receiving and analyzing the information provided by the location recognition path prediction unit and the coupon / advertising unit in real time Ad recommendation list extraction, Whether or not to receive coupons / advertisements and real-time separately or integrated with the user's ability to set various functions such as broadcasting reception / call / internet / security setting / convenience of the customer receiving terminal, alarm interval, display method, etc. A preference unit for registering preference information including whether the recommendation / notification, the number of recommendations and notifications, the number of coupons in the recommendation coupon list, the received coupon / advertisement in real time, or whether to be transmitted to other receiving terminals in a batch; A recommendation determination unit for determining whether to selectively recommend among currently received coupons / advertisements based on coupon / advertisement recommendation on / off information and preference coupon / advertisement information set by the preference unit; And a display unit for outputting a coupon / advertisement determined through the recommendation determination unit to a customer at the same time as information currently being received or played. 49. The method of claim 48 wherein For coupons / advertisements received to use coupons / advertisements recommended to customers, customers can use coupons by voice or menu button to get directions to merchants, and visit the merchants in advance and reserve reservations using coupon delivery intentions. Situational awareness-based advertising / coupon issuance system, characterized in that further comprises a coupon use guide unit. The method of claim 49, Situational awareness-based advertising / coupon issuing system, characterized in that it further comprises a basic EPG unit for transmitting the received coupon / advertisement information in the form of a menu to be searched, inquired, deleted in the broadcast program guide application. 51. The method of claim 50, The coupon / advertisement information received from the dedicated EPG for providing the customer-specific service in the interactive DMB environment is provided in the form of a menu so that the coupon / advertisement and merchant information issued by a specific operator can be retrieved from the program guide application. Situational awareness-based advertising / coupon issuance system, characterized in that it further comprises a dedicated EPG unit for delivery.

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