KR20120016431A - Broadcast receiving system and method for providing mobile coupon - Google Patents

Broadcast receiving system and method for providing mobile coupon

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Publication number
KR20120016431A
KR20120016431A KR1020100078784A KR20100078784A KR20120016431A KR 20120016431 A KR20120016431 A KR 20120016431A KR 1020100078784 A KR1020100078784 A KR 1020100078784A KR 20100078784 A KR20100078784 A KR 20100078784A KR 20120016431 A KR20120016431 A KR 20120016431A
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KR
South Korea
Prior art keywords
coupon
broadcast receiving
information
advertisement image
coupon information
Prior art date
Application number
KR1020100078784A
Other languages
Korean (ko)
Inventor
최정이
Original Assignee
(주) 버드랜드소프트웨어
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by (주) 버드랜드소프트웨어 filed Critical (주) 버드랜드소프트웨어
Priority to KR1020100078784A priority Critical patent/KR20120016431A/en
Priority to PCT/KR2011/005856 priority patent/WO2012023740A2/en
Publication of KR20120016431A publication Critical patent/KR20120016431A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

PURPOSE: A broadcasting reception system for providing a mobile, server, and control method thereof are provided to offer customized coupon information to a user by selecting the coupon information based on the location information of the user. CONSTITUTION: An advertisement video identification module(120) identifies an advertisement video which is provided by a broadcasting reception apparatus. A coupon processing module(130) transmits coupon information corresponding to the identified advertisement video to a mobile terminal. A data base(140) stores the coupon information corresponding to the advertisement video. The data base stores the identification information of the mobile terminal which transmits the coupons.

Description

Broadcast receiving system, server and method for providing the mobile coupons

The present invention relates to a broadcast receiving system for providing a mobile coupon, a server, and a method of providing the same. More specifically, the broadcast receiving system (eg, set-top box, IPTV, TV, computer, etc.) or a server corresponds to an advertisement image to a user. The present invention relates to a system capable of providing coupon information useful to a user through a broadcasting system and a method for providing the same by providing a mobile coupon that is provided.

As digital broadcasting has become commonplace, a method of transmitting various information desired by a user in both directions has been introduced in the conventional broadcasting method in which only broadcasting image information is transmitted in one direction. In addition, as digital broadcasting has become commonplace, channels and contents provided by digital broadcasting systems have become very diverse. Accordingly, advertising videos provided with various channels and contents have also become very diverse.

However, in most cases, a user of a broadcasting system does not pay attention to the advertisement video. As such, when the advertisement image does not receive the attention of the user, the advertisement effect is lowered, and when the advertisement effect is lowered, the revenue earned by the advertiser is reduced.

Accordingly, there is a need for a method of causing a user to pay attention to an advertisement image provided through a broadcasting system. Accordingly, a system and method for increasing an advertisement effect of the advertisement image are required.

On the other hand, various coupons are conventionally distributed. The coupon may be provided to various users through a medium printed in the form of paper or a coupon book, or the coupon may be downloaded online by accessing a specific site. Alternatively, when using a specific service, when a user views an advertisement image provided by a broadcasting system and is interested in a product or service corresponding to the advertisement image and wants a coupon that can be used for a purchase, a website of the product or service is conventionally used. There was a hassle to connect.

However, a method may be required in which a user may conveniently receive a coupon while watching a broadcast. Therefore, in the case of performing a certain action (eg, watching an advertisement) while watching a broadcast, if a coupon is provided to the user, the coupon can be used to enhance the advertisement effect of the advertisement image provided on the broadcast and the coupon is useful to the user. There may be an effect that can be conveniently provided without subscribing to a specific service.

Therefore, by allowing the user to concentrate more on the advertisement image displayed on the broadcasting system while watching the broadcast, it is possible to enhance the advertisement effect of the broadcast advertisement and at the same time receive a coupon that can benefit from using a product or service corresponding to the advertisement image. If the user wants to be provided, there is a need for a method and system for conveniently providing a coupon directly to a user without going through a website.

Accordingly, the technical problem to be achieved by the present invention is to provide a system, a server, and a method for enhancing the advertisement effect of the advertisement image provided by the broadcast receiving system.

In addition, by identifying the advertisement image provided by the broadcast receiving system and providing the corresponding coupon information to the user system for allowing the user to notice whether there is coupon information corresponding to the advertisement image or what coupon information can be provided, Server, and a method thereof.

In addition, the broadcast receiving system provides the coupon information to the user through the mobile terminal, so that the user can conveniently use the coupon information without requiring additional hardware configuration, thereby enabling the user to conveniently use the coupon information. , Servers, and methods.

In addition, the broadcast receiving system provides notification information so that a user can recognize that there is coupon information corresponding to an advertisement image, and a coupon is output when a user who wants coupon information outputs a coupon information transmission request through a user input device. By providing the information, a system, a server, and a method thereof can be provided so that a user does not consider the coupon information to be a spam-like advertisement and pays attention to the advertisement image.

In addition, the user can select the coupon information or generate coupon use information based on the location of the broadcast receiving apparatus that can be included in the broadcast receiving system or the mobile terminal receiving the coupon information, and customized coupon information customized for each user. It is to provide a system, a server, and a method that can be provided.

In addition, the broadcast receiving system may display the coupon information first, display the advertisement image selected by the user, and transmit the coupon information. Accordingly, the present invention provides a system, a server, and a method capable of providing coupon information in which the user's needs are more accurately reflected than when the coupon image is accidentally exposed to the advertisement image.

The broadcast receiving system providing method for providing a mobile coupon to achieve the technical problem is a broadcast receiving system to identify the advertising image being displayed by the broadcast receiving system and predetermined coupon information corresponding to the identified advertising image Sending to the mobile terminal.

The method of providing a broadcast receiving system for providing the mobile coupon further includes receiving a coupon information transmission request from a user input device, and transmitting coupon information corresponding to the identified advertisement image to a predetermined mobile terminal. The method may include transmitting the coupon information corresponding to the advertisement image to the mobile terminal in response to the received coupon information transmission request.

The broadcast receiving system providing method for providing the mobile coupon includes receiving a coupon information storage request from a user input device and storing the coupon information in a predetermined storage device by the broadcast receiving system in response to the coupon information storage request. The method may further include transmitting coupon information corresponding to the identified advertisement image to a mobile terminal, including transmitting at least one coupon information stored in the predetermined storage device to the mobile terminal. Can be.

The step of identifying the advertisement image being displayed by the broadcast receiving system includes performing image recognition of the advertisement image, identifying image identification information corresponding to the advertisement image based on the result of the execution, and identifying the image identification information. The method may include checking information on the advertisement image corresponding to.

The step of identifying the advertisement image being displayed by the broadcast receiving system is the step of identifying the advertisement image based on broadcast schedule information stored in the broadcast receiving system or stored in a predetermined system connected to the broadcast receiving system via a network. It may include.

Transmitting the coupon information corresponding to the identified advertising image to a predetermined mobile terminal, the broadcast receiving system to confirm the identification information of the mobile terminal and to the mobile terminal corresponding to the identified identification information It may include transmitting the coupon information.

The broadcast receiving system providing method for providing the mobile coupon includes the step of determining whether the broadcast information corresponding to the advertisement image is registered by the broadcast receiving system and if the coupon information is registered, notify the presence or absence of the coupon information. The method may further include controlling to display predetermined notification information.

The broadcast receiving system may be implemented as a server connected with a broadcast receiving device or the broadcast receiving device and the broadcast receiving device through a wired or wireless network.

The broadcast receiving system providing method for providing the mobile coupon includes the steps of the broadcast receiving system determining the position of the broadcast receiving device and the plurality of coupon information corresponding to the advertisement image according to the determined position of the broadcast receiving device. The method may further include selecting coupon information or generating usage information to be included in the coupon information according to the location of the broadcasting receiver.

The broadcast receiving system providing method for providing the mobile coupon includes the step of the broadcast receiving system determining the position of the mobile terminal and the coupon information among the plurality of coupon information corresponding to the advertisement image according to the determined position of the mobile terminal. The method may further include generating usage information to be selected or included in the coupon information according to the location of the mobile terminal.

The broadcast receiving system providing method for providing a mobile coupon for solving the technical problem is a broadcast receiving system storing at least one coupon information corresponding to at least one advertisement image, displaying the stored at least one coupon information Step, when any one of the displayed at least one coupon information is selected by the user, displaying the advertisement image corresponding to the selected coupon information, and the display of the advertisement image is completed or at least a portion of the advertisement image is displayed If so, the selected coupon information is transmitted to a predetermined mobile terminal.

The server providing method for solving the technical problem is to identify the advertisement image displayed by the broadcast receiving device, or to receive information about the advertisement image displayed by the broadcast receiving device from the broadcast receiving device and the And transmitting coupon information corresponding to the advertisement image to a predetermined mobile terminal.

The broadcast receiving system providing method or the server providing method for providing the mobile coupon may be stored in a computer readable recording medium recording a program.

The broadcast receiving system for providing a mobile coupon for solving the technical problem is an advertisement image identification module for identifying the advertisement image displayed by the broadcast receiving system, a coupon processing module for transmitting the coupon information to a predetermined mobile terminal, And a control module for searching the coupon information corresponding to the identified advertisement image and controlling at least one of the advertisement image identification module or the coupon processing module to transmit the retrieved coupon information to the mobile terminal.

The control module may receive a request for transmitting the coupon information corresponding to the advertisement image from a user input device, and control to transmit the coupon information to the mobile terminal in response to the received request for transmitting the coupon information.

The advertisement image identification module performs image recognition of the advertisement image, identifies image identification information corresponding to the advertisement image based on a result, and confirms information on the advertisement image corresponding to the identified image identification information. Alternatively, the advertisement image may be identified based on broadcast schedule information stored in a broadcast receiving system that provides the mobile coupon or stored in a predetermined system connected to the broadcast receiving system through a network.

The control module may control the coupon processing module to receive identification information of the mobile terminal and transmit the coupon information to the mobile terminal corresponding to the received identification information.

The control module may determine whether the coupon information corresponding to the advertisement image is registered, and when the coupon information is registered, display the predetermined notification information for notifying whether the coupon information is present.

The control module determines the position of the broadcast receiving apparatus included in the broadcast receiving system for providing the mobile coupon, and determines the position of the broadcast receiving apparatus included in the broadcast receiving system for providing the determined mobile coupon. The coupon information may be selected from a plurality of corresponding coupon information, or usage information related to the coupon information may be generated.

The control module determines the location of the mobile terminal, selects the coupon information among the plurality of coupon information corresponding to the advertisement image according to the determined position of the mobile terminal, or generates usage information associated with the coupon information. Can be.

The broadcast receiving system for providing a mobile coupon for solving the technical problem is a DB for storing at least one coupon information corresponding to at least one advertisement image, and displays the stored at least one coupon information, the at least one displayed If any one of the coupon information is selected by the user, a control module for displaying an advertisement image corresponding to the selected coupon information, and when the display of the advertisement image is completed or the advertisement image is displayed at least a portion, the selected coupon Coupon processing module for transmitting information to a predetermined mobile terminal.

The server for solving the technical problem is an advertisement image identification module for identifying an advertisement image being displayed by the broadcast receiving device, or receiving information on the advertisement image being displayed by the broadcast receiving device from the broadcast receiving device. A coupon processing module for transmitting coupon information to a predetermined mobile terminal, the coupon information corresponding to the advertisement image identified or received by the advertisement image identification module, and the retrieved coupon information to the mobile terminal. And a control module controlling at least one of the advertisement image identification module and the coupon processing module to transmit.

The broadcast receiving system for providing a mobile coupon according to the present invention has an effect of increasing the advertisement effect of a broadcast advertisement provided through broadcast by providing a related coupon when the user is watching an advertisement image.

In addition, the broadcast receiving system provides a coupon to the user through the mobile terminal, so that the user can conveniently receive the coupon and use the received coupon conveniently without additional hardware configuration.

In addition, the broadcast receiving system displays the notification information so that the user can recognize that there is coupon information corresponding to the advertisement image, and if the user who wants the coupon information outputs the coupon information transmission request through the user input device, the coupon information is displayed. Can provide. As such, there is an effect of preventing the user from thinking of the coupon information as a spam advertisement, including a process of obtaining a user's consent for transmitting the coupon information.

In addition, the broadcast receiving system may select the coupon information or generate the use information based on the location of the broadcast receiving device or the mobile terminal receiving the coupon information that can be included in the broadcast receiving system to provide customized coupon information to the user It can be effective.

In addition, the broadcast receiving system may display the coupon information first, display the advertisement image selected by the user, and transmit the coupon information. As such, since the advertisement image is displayed only when the user selects the desired coupon information, it is possible to provide the coupon information accurately reflecting the user's preferences rather than accidentally exposed to the advertisement image.

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.
1 is a schematic block diagram of a broadcast receiving system for providing a mobile coupon according to an embodiment of the present invention.
2 is a schematic block diagram of a broadcast receiving system for providing a mobile coupon according to an embodiment of the present invention.
3 illustrates an example of coupon notification information displayed by a broadcast receiving system providing a mobile coupon according to an exemplary embodiment of the present invention.
4 is a flowchart illustrating an example of a coupon providing method of a broadcast receiving system providing a mobile coupon according to an exemplary embodiment of the present invention.
5 is a flowchart illustrating another example of a coupon providing method of a broadcast receiving system providing a mobile coupon according to an exemplary embodiment of the present invention.
6 is a flowchart illustrating another example of a coupon providing method of a broadcast receiving system providing a mobile coupon according to an exemplary embodiment of the present invention.
7 illustrates an example of coupon information provided by a broadcast receiving system for providing a mobile coupon according to an exemplary embodiment of the present invention.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the accompanying drawings.

Also, in this specification, when any one element 'transmits' data to another element, the element may transmit the data directly to the other element, or may be transmitted through at least one other element And may transmit the data to the other component.

Conversely, when one element 'directly transmits' data to another element, it means that the data is transmitted to the other element without passing through another element in the element.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

A user who consumes broadcast content provided by a broadcast receiving system often does not pay attention to the advertisement video provided between the broadcast content or while the broadcast content is provided. Rather than pay attention, many users do not want to view the advertisement image because they think that the advertisement image interferes with consuming the broadcast content. For example, a viewer using a video device such as a personal video recorder (PVR) records a broadcast content that he / she wants to watch with the video device, and then consumes only the desired content without seeing the advertisement video portion through fast-forwarding or skipping. There is a tendency.

If the advertisement image does not attract the user's surroundings, the advertisement effect of the advertisement image is reduced, so that the advertiser corresponding to the advertisement image cannot fully enjoy the advertisement effect.

Therefore, there is a need for a method for improving an advertisement effect, such as a method in which a user can focus attention on an advertisement image.

The present invention provides a coupon useful for a broadcast receiving system to use a product or service corresponding to an advertisement video, so that when a broadcast advertisement (advertisement image) is displayed, the user is provided with a coupon for the corresponding advertisement or what coupon is provided. It may be an object of the present invention to provide a method or a system capable of enhancing the advertising effect of a broadcast advertisement by allowing the broadcast advertisement to be viewed in order to confirm whether the broadcast advertisement is performed.

According to the present invention, if the advertisement image receives the attention of the user and the advertisement effect increases, the advertisement provided to the broadcasting station may increase, thereby increasing the advertising revenue of the broadcasting station.

In addition, the seller or the advertiser of the product can obtain the effect that the product related to the coupon is sold in bulk at a time, and the user can obtain additional benefits such as a discounted price for the product using the coupon. As such, the broadcast receiving system and method for providing a mobile coupon according to an embodiment of the present invention can increase the advertising effect by causing the user to pay attention to the advertisement image.

1 shows a schematic configuration of a broadcast receiving system for providing a mobile coupon according to an embodiment of the present invention.

Referring to FIG. 1, a broadcast receiving system providing a mobile coupon according to an embodiment of the present invention may include a broadcast receiving device 100. According to an embodiment, the broadcast receiving system may include the server 200 connected to the broadcast receiving device 100 through a wired or wireless network. The broadcast receiving device 100 may receive a predetermined control signal or information from the user input device 150 that controls the broadcast receiving device 100 or may input predetermined information to the broadcast receiving device 100. Can be. The user input device 150 may be implemented as a conventional general remote controller, or may be implemented as a remote controller including a touch pad or a touch screen to easily input predetermined information. According to the embodiment, the user input device 150 is a mobile device (eg, smart phone, etc.) capable of transmitting and receiving information with the broadcast receiving device 100 through a predetermined RF communication (eg, IR, Bluetooth, etc.) It can be implemented as. According to an embodiment of the present invention, the user input device 150 may be the mobile terminal 300. That is, the user may input a predetermined control signal or information to the broadcast receiving device 100 using the mobile terminal 300, and the predetermined terminal information according to the technical spirit of the present invention to be described later the mobile terminal It may be received via (300).

In addition, the broadcast receiving system may transmit predetermined information to the mobile terminal 300. The predetermined information may be coupon information according to an embodiment of the present invention.

The broadcast receiving system recognizes and identifies an advertisement image provided with the broadcast content when receiving and providing the broadcast content to a user in a broadcast content providing system (eg, a broadcasting station system), and is related to a product or service corresponding to the advertisement image. The coupon may be provided to the user through the mobile terminal 300 of the user.

That is, the technical idea of the present invention can provide a technical idea that can provide a coupon to a user through broadcast. In addition, the user may provide a technical idea of providing a coupon to the mobile terminal 300 so as to conveniently use the coupon.

The broadcast receiving device 100 may be implemented as any type of broadcast device that receives a broadcast signal from a broadcast station and provides a broadcast image to a user. The broadcast receiving device 100 may be implemented by, for example, a set-top box, an IPTV, a TV, a computer, or the like. The broadcast receiving device 100 may include a predetermined display device according to an embodiment, or may be connected to a predetermined display device to control the broadcast content received by the broadcast receiving device 100 to be displayed on the display device. have.

According to an embodiment of the broadcast receiving system for providing the mobile coupon, the subject for transmitting the coupon to the mobile terminal 300 of the user may be different.

When the broadcast receiving system providing the coupon is implemented by the broadcast receiving apparatus 100 only, the broadcast receiving apparatus 100 may transmit the coupon to the mobile terminal 300. Alternatively, when the broadcast receiving system providing the mobile coupon is implemented by the broadcast receiving device 100 and the server 200, at least one of the broadcast receiving device 100 and the server 200 is the mobile terminal. The coupon may be transmitted to 300. As such, in order for the broadcast receiving system providing the mobile coupon to transmit the coupon to the mobile terminal 300, the broadcast receiving system may be connected to a predetermined transmission system, for example, a messaging server (not shown). Alternatively, the broadcast receiving system may transmit the coupon to the mobile terminal 300 through a predetermined RF communication (eg, IR communication, Bluetooth, etc.). Alternatively, when the mobile terminal 300 is connected to an IP network, the coupon may be transmitted through the IP network.

In the present specification, the broadcast reception system transmits a coupon (information) to the mobile terminal 300, as well as transmitting the coupon (information) directly to the mobile terminal 300, the mobile terminal 300 It may include a case in which the mobile terminal 300 acquires the coupon (information) indirectly, such as when to connect to a predetermined system to receive the coupon (information). For example, the broadcast receiving system may upload a coupon (information) that a specific mobile terminal 300 may receive (or download) to a predetermined service server, and may access the service server to obtain the coupon. Guidance information may be transmitted to the mobile terminal 300. Therefore, in the present specification, that the broadcast receiving system transmits a coupon (information) to the mobile terminal 300 includes a case where the mobile terminal 300 acquires the coupon directly or indirectly through a predetermined system. It can be used to mean.

The coupon information provided to the user by the broadcast receiving system providing the mobile coupon may be implemented as shown in FIG. 7. The coupon information may include usage information 20 which is information on the use of a product or service related to the coupon. For example, the usage information 20 which is predetermined information that may be useful for the user to use the coupon information, such as location information of a store that can use the coupon information, a benefit of using the coupon information, an expiration date, and the like. May be included. The usage information 20 included in the coupon information may be uniformly predetermined information, but is generated by the broadcast reception system providing the mobile coupon based on the location of the broadcast reception device 100. It may be. In addition, when a product or service related to the coupon information is available immediately after receiving the coupon information (for example, when pizza or the like is available for delivery), a UI (User Interface) or the like for connecting an order call is included in the coupon information. May be included. That is, according to the technical idea of the present invention, since the coupon information is transmitted to the mobile terminal 300, the information on the benefit (or the coupon identification information for confirming the benefit when using or purchasing a product or service, as in the conventional coupon). ), But may include a predetermined UI to help the user to use the coupon. For example, when the user selects the UI, the mobile terminal 300 may connect a call to a predetermined store where a product or service can be purchased using the coupon information. Alternatively, when the user selects the UI, the user is automatically connected to a predetermined wired / wireless site that can use the coupon information, and the benefit of using the coupon information at the connected wired / wireless site (eg, a discount, a free gift, etc.). ) Or a price or sales condition to which the) is applied may be provided to the mobile terminal 300.

However, the coupon shown in FIG. 7 is an example of coupon information provided by the broadcast receiving system for providing the mobile coupon, and is not limited thereto. For example, when the mobile terminal 300 is the user's mobile phone, the SMS (Short Messaging Service) in text form that the user's mobile phone can receive, images other than text, voice, video, etc. can be implemented. It may be provided in the form of MMS (Multimedia Messaging Service), or may be provided in combination with the various forms.

The method of using the coupon information may also vary. According to an embodiment of the present disclosure, when only the type of a place of business (eg, a specific franchise name) that can use the coupon information is specified, the user may use the coupon information in all places of the place of business. Alternatively, a place where the coupon information may be used may be designated as a specific place of business. In this case, the user may use the coupon information only at the corresponding place of business.

For example, a business establishment that can use the coupon information may be designated based on the location of the user who received the coupon information. The location of the user may correspond to the location of the mobile terminal 300. Information about such available business place may be included in the usage information 20. For example, the broadcast receiving system for providing the mobile coupon designates a few specific places of business closest to the point at which the user receives the coupon, and includes information on the designated place of business in the usage information 20. The coupon information may be generated. Then, the generated coupon information may be transmitted to the mobile terminal 300, and the user may check the usage information included in the transmitted coupon information and use the coupon information.

Although the coupon may be useful to the user, the user may be bothered if the coupon is provided to all users exposed to the advertisement without the user's consent. Therefore, when providing the coupon to the user exposed to the advertising image it may be necessary to obtain a consent for the offer.

The method for obtaining consent for providing the coupon to the user may be a method for allowing the user to input a coupon transmission request signal through an input device 150 such as a remote controller of the broadcast receiving apparatus 100. According to an embodiment, the user may transmit a coupon information storage request to the broadcast receiving system. Then, the broadcast receiving system may store the coupon information in a predetermined storage device included in the broadcast receiving device 100 or the server 200. In this manner, the user may store at least one coupon information in the storage device (not shown), and input a coupon transmission request signal to the broadcast receiving system when the user desires. Then, at least one coupon information stored in the storage device (not shown) may be transmitted to the mobile terminal 300.

In addition, in order for the user to input the coupon transmission request signal through the user input device 150, the user needs to be able to recognize whether coupon information for the advertisement image, that is, a coupon exists. To this end, the broadcast receiving system for providing the mobile coupon may display the advertisement image on the display device with predetermined coupon notification information for notifying the user that coupon information available for the product or service corresponding to the advertisement image exists. It can be displayed during, before, or after.

The coupon notification information displayed to the user by the broadcast receiving system providing the mobile coupon may be provided during the advertisement image providing as shown in FIG. 3. When the user recognizes that the coupon information exists through the coupon notification information 10 and determines that the coupon is useful, the user inputs the coupon transmission request signal through the input device 150.

Alternatively, when the user recognizes in advance that coupon information corresponding to the advertisement image exists, the user inputs the input device 150 even before the coupon notification information 10 is displayed while providing the advertisement image. It is also possible to input the coupon transmission request signal through. According to an embodiment, the broadcast receiving system for providing the mobile coupon receives a predetermined confirmation request signal for confirming whether coupon information corresponding to the advertisement image exists from the user, and responds to the received confirmation request signal. By checking whether there is corresponding coupon information, and if there is the coupon information as a result of the confirmation, the coupon notification information 10 may be displayed on the display device.

The coupon notification information 10 may be displayed on the display device in a predetermined image format or a video format as shown in FIG. 3, wherein the coupon notification information 10 covers the advertisement image and / or broadcast content. In order to minimize the phenomenon, it may be displayed in the form of text or the like at the bottom of the advertisement image and / or broadcast content. The coupon notification information 10 is not limited to the form because the user is to recognize that the coupon associated with the product or service is provided, it may be implemented in a variety of text, images, voice, video.

The purpose of transmitting the coupon information to the user mobile terminal 300 or downloading the coupon information to the mobile terminal 300 is to allow the user to easily receive and use the coupon. Since the user's mobile terminal 300 is always possessed by the user, there is no need to carry the coupon separately when using coupon information, so it may be convenient to use the coupon.

In addition, since the user's mobile terminal 300 is capable of wired and wireless communication, it is possible to receive the coupon without having to provide another device for transmitting the coupon.

Therefore, the user mobile terminal 300 may be implemented as a mobile phone, a smart phone, a PDA, etc. capable of communicating with a broadcast receiving system providing the mobile coupon.

In order to receive the coupon in the broadcast receiving system providing the mobile coupon, the user mobile terminal 300 includes a predetermined communication module (not shown) and a predetermined wireless communication protocol provided in the broadcast receiving system providing the mobile coupon. Wireless communication can be performed by using. The communication module (not shown) may be implemented with predetermined hardware and / or software that enables communication such as Bluetooth, Infra Red, Near Field Communication (NFC), or the like, and provides the mobile coupon. It may be implemented by being included in a wireless router included in the broadcast receiving system. For example, the user mobile terminal 300 may communicate with the communication module (not shown) through Bluetooth, infrared (Infra red), and NFC (Near Field Communication).

In order for the broadcast receiving system providing the mobile coupon to provide the coupon information to the mobile terminal 300, it is necessary to identify the mobile terminal 300. Therefore, the broadcast receiving system providing the mobile coupon checks the identification information of the mobile terminal 300 which is predetermined information for identifying the mobile terminal 300, and the mobile terminal corresponding to the identified identification information. The coupon information may be transmitted to 300.

For example, when a mobile phone number is used as identification information of the mobile terminal 300, the user may input the mobile phone number as a mobile terminal 300 identification information into a broadcast receiving system that provides the mobile coupon. . Depending on the embodiment, it may be registered in advance in the broadcast receiving system that provides the mobile coupon. Then, the broadcast receiving system providing the mobile coupon can identify a target to transmit the coupon information through the mobile phone number. In order for a user to input or pre-register a mobile phone number in a broadcast receiving system that provides the mobile coupon, the user may input the user through the user input device 150 or may input the user through the mobile terminal 300. To this end, the broadcast receiving system for providing the mobile coupon and the mobile terminal 300 may be connected through a predetermined wireless communication, and the identification information of the mobile terminal 300 may be contacted or contacted with the mobile coupon. The broadcast receiving system may provide a confirmation. Of course, at this time, the broadcast receiving system providing the mobile coupon may display information on the identification information input method of the mobile terminal 300 to receive the coupon information through the display device.

The identification information may refer to information uniquely given to each of the mobile terminals 300. For example, the mobile terminal 300 may include at least one of a MAC (Media Access Control) address assigned to a communication module provided in the mobile terminal 300 or a wireless IP address to which the mobile terminal 300 connects. For example, when a predetermined wireless router is included in the broadcast receiving system providing the coupon, the wireless router and the mobile terminal 300 may be connected through a fixed wireless IP address. Alternatively, the unique information of the mobile terminal 300 (eg, the unique information of the user mobile terminal 300 or the communication module of the mobile terminal 300, USIM information, or a mobile phone number) may be stored in the mobile terminal ( 300 may be included in the identification information.

In addition, as described above, in order to identify the user mobile terminal 300, the identification information may be stored in advance in the broadcast receiving system for providing the mobile coupon. In this case, the broadcast receiving system providing the mobile coupon may check the stored identification information of the mobile terminal 300 and transmit the coupon information. Alternatively, when there is a plurality of stored identification information of the mobile terminal 300, a list may be displayed so that the user can select the identification information of the mobile terminal 300 to receive the coupon information.

To this end, when the identification information of the mobile terminal 300 is first provided to a broadcast receiving system that provides the mobile coupon, the user may be further inputted with who the user corresponds to the mobile identification information.

On the other hand, the broadcast receiving system for providing a mobile coupon according to an embodiment of the present invention can provide the coupon information to the mobile terminal 300 when the user sees the advertisement image, in this case the coupon information as described above The transmission of the advertisement may be transmitted to the mobile terminal 300 one by one whenever the user views the advertisement image, the advertisement seen by the user in a predetermined storage device (not shown) included in the broadcast receiving system for providing the mobile coupon Coupon information corresponding to the images or coupon information requested by the user may be stored and transmitted to the mobile terminal 300 at once.

Meanwhile, in order to provide the coupon information to the user, the broadcast receiving system for providing the mobile coupon needs to confirm which advertisement image is being displayed on the advertisement image. This is because the coupon information corresponding to the advertisement image can be confirmed. Methods for the broadcast receiving system for providing the mobile coupon to identify the advertisement image may vary.

For example, the broadcast receiving system providing the mobile coupon may perform image recognition for recognizing an advertisement image in a predetermined manner, and generate predetermined image identification information according to the result. In addition, in the broadcast receiving system providing the mobile coupon, image identification information corresponding to each advertisement image may be stored in advance. Then, it is possible to check what kind of advertisement image the advertisement image is by comparing the generated image identification information with previously stored information.

To this end, a broadcast receiving system providing a mobile coupon according to an embodiment of the present invention receives an advertisement image from a broadcaster or an advertiser in advance, and performs image recognition through a predetermined algorithm for each of the provided advertisement images, and as a result, As a result, image identification information corresponding to each advertisement image may be generated.

The image identification information may be information that can be uniquely generated according to each advertisement image. The process of confirming the information on the advertisement image from the image identification information may be described through a process of identifying an identity based on a fingerprint of a person.

The method of identifying a person through a fingerprint of a person may generate a specific pattern from the fingerprint of the person to be identified. The specific pattern is unique information for each fingerprint and may be variously expressed according to a fingerprint recognition technology. The identity is confirmed by confirming the personal information including the specific pattern.

Like the specific pattern for the fingerprint of the individual, the image identification information is unique information that can be recognized as a specific image for each advertisement image. Therefore, when the image identification information is generated, the information on the image can be confirmed.

The broadcast receiving system providing the mobile coupon may generate the image identification information. In most cases, the advertisement image is a relatively short image of about 30 to 60 seconds, and the number of advertisement images received through the broadcast receiving apparatus 100 may be limited, so that the generation of identification information for the advertisement image is relatively small. It can be simple.

For example, image identification information corresponding to the advertisement image may be generated through a predetermined algorithm such as the position and color of the screen configuration of the advertisement image. The advertisement image identification information may be generated or stored in the form of metadata. In addition, a method of generating image identification information may be variously implemented.

According to another exemplary embodiment in which the broadcast receiving system providing the mobile coupon identifies an advertisement image, the broadcast receiving system providing the mobile coupon may identify the advertisement image based on a broadcast schedule. The broadcast schedule (eg, EPG) may include information about a broadcast time for each broadcast content. Information on the broadcast schedule may be provided to the broadcast receiving system for each channel or for all channels from a system of a broadcaster, a broadcaster, or a service provider that provides separate broadcast schedule information. Therefore, when the broadcast schedule information also includes schedule information for the advertisement image, the broadcast receiving system according to an embodiment of the present invention by confirming the advertisement image corresponding to the time when the transmission request of the coupon information from the user to the advertisement You can also identify the image. In addition, when the broadcast schedule includes an advertisement image schedule divided by a specific advertisement image, the advertisement image may be more easily identified based on the broadcast schedule. As such, broadcast schedule information including schedule information on an advertisement image may be generated by a broadcaster, a broadcast company, or a separate service provider, and a subject providing a broadcast receiving system for providing a mobile coupon according to an embodiment of the present invention. May be generated by

The subject performing the identification of the advertisement image by the broadcast receiving system for providing the mobile coupon may be different according to an implementation example of the broadcast receiving system for providing the mobile coupon.

The broadcast receiving system providing the mobile coupon may include a broadcast receiving device 100 as described above, and in addition to the broadcast receiving device 100, a predetermined server 200 connected to the broadcast receiving device 100 through a wired or wireless network. ) May be included.

When the broadcast receiving system providing the mobile coupon is implemented by the broadcast receiving device 100, the identification of the advertisement image may be performed by the broadcast receiving device 100. In addition to identifying the advertisement image, the broadcast receiving device 100 may also search for coupon information corresponding to the advertisement image and transmit the retrieved coupon information to the mobile terminal 300.

On the other hand, the broadcast receiving system for providing the mobile coupon includes the broadcast receiving device 100 and the predetermined server 200 connected to the broadcast receiving device 100 via a wired or wireless network as in FIG. 4 or FIG. As described above, the advertisement image identification may be performed in various ways.

4 is a flowchart illustrating an example of a coupon providing method of a broadcast receiving system providing a mobile coupon according to an exemplary embodiment of the present invention.

Referring to FIG. 4, a user may output a coupon information transmission request to the broadcast receiving device 100 through the user input device 150 (S100). Then, the broadcast receiving device 100 may receive the coupon information transmission request, and identify which advertisement image is the advertisement image corresponding to the received coupon information transmission request (S110). The method of identifying the advertisement image may vary as described above. Then, the broadcast receiving device 100 is the advertising identification information (for example, advertising image name, identification number, etc.) indicating the advertising image is identified as the advertising image as a result of performing the advertising image identification of the mobile terminal 300 The identification information may be transmitted to the server 200 (S120). Then, the server 200 searches for coupon information corresponding to the advertisement image based on the received advertisement identification information (S130), and corresponds to the identification information of the mobile terminal 300 that received the retrieved coupon information. It may be transmitted to the mobile terminal 300 (S140).

As shown in FIG. 4, the advertisement image may be identified by the broadcast receiving apparatus 100. According to another embodiment, the broadcast receiving apparatus 100 generates image identification information and generates the image identification information. When transmitting to the server 200, the server 200 may check the information on the advertisement image corresponding to the image identification information. That is, the identification of the advertisement image may vary depending on how the function of the broadcast receiving system for providing the mobile coupon according to the embodiment of the present invention is distributed to each device.

5 is a flowchart illustrating another example of a coupon providing method of a broadcast receiving system providing a mobile coupon according to an exemplary embodiment of the present invention.

FIG. 5 illustrates a case in which the server 200 performs identification of an advertisement image unlike in FIG. 4. Referring to FIG. 5, the broadcast receiving device 100 receives coupon information from a user input device 150. A transmission request may be received (S200). Then, the broadcast receiving device 100 receives predetermined determination information (eg, currently displayed broadcast channel and time information) that may be used to identify what an advertisement video corresponding to a coupon information transmission request is. ) Can be transmitted (S210). At this time, the identification information of the mobile terminal 300 may be transmitted to the server 200 simultaneously or sequentially (S210). Then, the server 200 may identify the advertisement image using the received determination information (S220). For example, when the server 200 has a broadcast receiving function, the advertisement image may be identified through image recognition as described above. Alternatively, when the information on the broadcast schedule is previously stored in the server 200 or can be confirmed through a predetermined system (not shown) connected to the broadcast receiving system through a wired or wireless network, the information on the broadcast schedule as described above. May identify the advertisement image. In various other ways, the server 200 may identify the advertisement image. When the advertisement image is identified (S220), the server 200 searches for coupon information corresponding to the identified advertisement image in a predetermined storage device (not shown) (S230), and receives the retrieved coupon information from the mobile terminal ( The device corresponding to the identification information of 300 may be transmitted to the mobile terminal 300 (S240).

4 or 5 is a case where the broadcast receiving system for providing the mobile coupon includes the broadcast receiving device 100 and the server 200 in all cases, the broadcast receiving system according to the embodiment of the present invention. May not include the server 200 as described above. In this case, the broadcast receiving device 100 may identify an advertisement image and transmit corresponding coupon information to the mobile terminal 300 according to the result. Of course.

For example, the user may view a 'Nike' advertisement image and request transmission of coupon information. Then, the broadcast receiving system according to an embodiment of the present invention can identify which advertisement image was provided to the user when the request for transmitting the coupon information is received as described above. Then, the broadcast receiving system may check whether the advertisement image is a 'Nike' advertisement image and search whether coupon information corresponding to Nike exists. The coupon information may be a discount coupon for a 'Nike' product. According to the embodiment, it may be coupon information that can be used only at a specific 'Nike' place according to the location of the broadcast receiving device 100 or the location of the mobile terminal 300. The broadcast receiving system may transmit the retrieved coupon information to a predetermined mobile terminal 300. Then, the user may check the usage information 20 included in the coupon information, and use the coupon information to correspond to the usage information 20.

6 is a flowchart illustrating another example of a coupon providing method of a broadcast receiving system providing a mobile coupon according to an exemplary embodiment of the present invention.

As described above, the method for providing a mobile coupon to the user by the broadcast receiving system that provides the mobile coupon is to display the coupon notification information to the user during display of an advertisement image so that the user inputs a coupon transmission request.

In addition to the above method, a method for providing a mobile coupon to the user by the broadcast receiving system providing the mobile coupon may be various.

For example, the broadcast receiving system for providing the mobile coupon may first display a plurality of coupon information that can be provided instead of displaying the advertisement image to the user (S300). To this end, the plurality of coupon information may be stored in advance in the broadcast receiving system. The user may check the plurality of coupon information and select coupon information desired to be received therefrom (S310). When the user selects the coupon (information), the broadcast receiving system for providing the mobile coupon displays an advertisement image corresponding to the coupon information (S320), and after the display is completed or a predetermined portion or more, the mobile terminal 300 In step S330, the coupon information may be transmitted.

When the coupon information is provided to the user through the above method, the user is not accidentally exposed to the advertisement image to receive the coupon information related to the advertisement image, but the plurality of coupon information stored by the broadcast receiving system that provides the mobile coupon information. This may be a more useful method for the user since the advertisement image corresponding to the coupon information is displayed only in advance and only when the specific coupon information is selected.

In addition, as mentioned in FIG. 7, the broadcast reception system providing the mobile coupon may determine the location of the broadcast reception device 100. The location of the broadcast receiving device 100 is likely to be close to the location of the user receiving the coupon. According to the embodiment, the user performing the request for transmitting the coupon information and the user using the mobile terminal 300 may be different. For example, while receiving a broadcast at home, the coupon information exists after viewing a specific advertisement image. Recognized user may want to send the coupon information to his or her family or friends. Then, the user can transmit the coupon information to his or her family or friends by inputting the mobile terminal identification information of their family or friends.

Accordingly, the broadcast receiving system according to an embodiment of the present invention may select specific coupon information based on the location of the broadcast receiving apparatus 100 or the mobile terminal 300 or set different usage information of the specific coupon information.

Since the location of the broadcast receiving device 100 may be fixed, it may be stored in the broadcast receiving system in advance. Alternatively, when the broadcast receiving device 100 is connected to an IP network, the broadcast receiving system checks an IP address assigned to the broadcast receiving device 100 and displays an actual address or location information corresponding to the confirmed IP address. It may be received from an ISP (Internet Service Provider) system or other system.

In order for the broadcast receiving system to determine the location of the mobile terminal 300, the broadcast receiving system may receive information on the location of the mobile terminal 300 from a predetermined communication company system (not shown). To this end, the broadcast receiving system checks the mobile terminal identification information stored in advance or the mobile terminal identification information input from the user, and the information on the location of the mobile terminal 300 corresponding to the mobile terminal identification information, the communication company system It may also receive from (not shown).

According to an embodiment, the broadcast receiving system may determine the location of the broadcast receiving device 100 as the location of the user. In this case, the user requesting the coupon information and the owner of the mobile terminal 300 may be the same person.

The broadcast receiving system providing the mobile coupon may select any one of a plurality of coupons according to the determined position of the broadcast receiving apparatus 100 and / or the position of the mobile terminal 300. For example, when a plurality of coupons corresponding to the advertisement image is searched, the coupon information customized to the user may be selected by selecting a coupon that can be used at a store closest to the distance from the position of the broadcasting receiver 100 among the coupons. Can provide.

In addition, the broadcast receiving system providing the mobile coupon may generate usage information useful for using the coupon based on the determined position of the broadcast receiving apparatus 100 and / or the position of the mobile terminal 300. . The usage information may include, for example, location information of the nearest store that can use the coupon, an expiration date of the coupon, and the like.

2 is a schematic block diagram of a broadcast receiving system for providing a mobile coupon according to an embodiment of the present invention.

2, the broadcast receiving system for providing a mobile coupon according to an embodiment of the present invention may include a control module 110, an advertisement image identification module 120, a coupon processing module 130. The broadcast receiving system may further include a DB 140. In addition, as described above, the server 200 may perform a function of identifying an advertisement image, searching for coupon information corresponding to the identified advertisement image, and transmitting the retrieved coupon information to the mobile terminal 300. . In this case, the server 200 may include a configuration as shown in FIG. 2.

Herein, a module may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, the module may refer to a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and does not necessarily mean a physically connected code or a kind of hardware. Can be easily deduced to the average expert in the field of the present invention. Thus, the module refers to a combination of hardware and software that performs the functions defined herein and does not mean a specific physical configuration.

At least one of the control module 110, the advertisement image identification module 120, the coupon processing module 130, and / or the DB 140 is included in the broadcast receiving device 100 and implemented. The configuration may be implemented by being included in the server 200. That is, each component included in the broadcast receiving system may be distributed and installed in the broadcast receiving device 100 and the server 200 to implement the technical idea of the present invention through organic coupling. Of course, when the broadcast receiving system does not include the server 200 as described above, the broadcast receiving apparatus 100 may include all of the components shown in FIG. 2.

The control module 110 may control the advertisement image identification module 120, the coupon processing module 130, and / or the DB 140.

The advertisement image identification module 120 may identify the advertisement image provided by the broadcast receiving device 100. To this end, the advertisement image identification module 120 may generate image identification information of the advertisement image and check the information on the advertisement image based on the image identification information. In addition, the advertisement image identification module 120 may identify the advertisement image based on the broadcast schedule.

The coupon processing module 130 may transmit coupon information corresponding to the identified advertisement image to the mobile terminal 300.

In addition, the control module 110 retrieves the coupon information corresponding to the advertisement image identified by the advertisement image identification module 120, and transmits the retrieved coupon information to the mobile terminal 300 (the coupon processing module ( 130 and / or the advertisement image identification module 120 may be controlled.

To this end, the control module 110 may receive the identification information of the mobile terminal 300 from the user input device 150. The received identification information may be stored in the DB 140.

In addition, the control module 110 determines whether the coupon (information) corresponding to the advertisement image is registered, and if the coupon (information) is registered so that the user can check the presence or absence of the coupon (information). The predetermined coupon notification information may be displayed.

In addition, the control module 110 determines the location of the broadcast receiving device 100 and / or the mobile terminal 300 that provides the mobile coupon, and determines the location and / or the determined broadcast receiving device 100. The coupon information may be selected from among the plurality of coupons (information) searched according to the location of the mobile terminal 300 or the usage information to be included in the selected coupon (information) may be generated.

The broadcast receiving system providing the mobile coupon may mean a set of components separately implemented for each function or role for implementing the technical idea of the present invention. For example, the control module 110, the advertisement image identification module 120, and the coupon processing module 130 may be located in different physical devices or may be located in the same physical device. In addition, according to the embodiment, the combination of the software and / or hardware constituting each of the control module 110, the advertisement image identification module 120, and the coupon processing module 130 is also located on different physical devices, and Configurations located in different physical devices may be organically coupled to each other to realize the functions that each module performs. For example, at least one of the control module 110, the advertisement image identification module 120, and the coupon processing module 130 is installed in a predetermined server 200 connected to the broadcast receiving device 100 through a network. In addition, the remaining components may be installed in the broadcast receiving apparatus 100 to be organically combined with each other to implement the technical idea of the present invention.

In addition, the broadcast receiving system may further include a DB (140).

In the present specification, DB (DataBase) may be implemented as at least one table, and used as a meaning including a separate DBMS (Database Management System) for searching, storing, and managing information stored in the DB. It may be. In addition, it may be implemented in various ways, such as a linked list, a tree, a relational DB, and includes all data storage media and data structures capable of storing information to be stored in the user DB 140. Can be used in the sense.

The DB 140 may store coupon information corresponding to the advertisement image provided by the broadcast receiving system. In addition, identification information of the user mobile terminal 300 for transmitting the coupon may be stored. In addition, image identification information of the advertisement image, information about the advertisement image, and the like may be stored to identify the advertisement image.

The method of providing a broadcast receiving system or a server for providing a mobile coupon according to an exemplary embodiment of the present invention may be embodied as computer readable codes on a computer readable recording medium. Computer-readable recording media include all kinds of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, hard disk, floppy disk, optical data storage, and the like, and also in the form of carrier waves (e.g., transmission over the Internet). It also includes implementations. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. And functional programs, codes and code segments for implementing the present invention can be easily inferred by programmers in the art to which the present invention belongs.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

Claims (22)

Identifying, by the broadcast receiving system, the advertisement image being displayed by the broadcast receiving system; And
And transmitting the coupon information corresponding to the identified advertisement image to a predetermined mobile terminal.
According to claim 1, Broadcasting system providing method for providing the mobile coupon,
Receiving the coupon information transmission request from the user input device,
The step of transmitting the coupon information corresponding to the identified advertising image to a predetermined mobile terminal,
And transmitting the coupon information corresponding to the advertisement image to the mobile terminal in response to the received coupon information transmission request.
According to claim 1, Broadcasting system providing method for providing the mobile coupon,
Receiving a coupon information storage request from a user input device; And
And in response to the coupon information storing request, storing, by the broadcast receiving system, the coupon information in a predetermined storage device.
The step of transmitting the coupon information corresponding to the identified advertising image to a predetermined mobile terminal,
And transmitting the at least one coupon information stored in the predetermined storage device to the mobile terminal.
The method of claim 1, wherein the identifying of the advertisement image being displayed by the broadcast receiving system comprises:
Performing image recognition of the advertisement image and identifying image identification information corresponding to the advertisement image based on a result of the execution; And
The method of providing a broadcast receiving system for providing a mobile coupon comprising the step of confirming information on the advertisement video corresponding to the identified image identification information.
The method of claim 1, wherein the identifying of the advertisement image being displayed by the broadcast receiving system comprises:
And identifying the advertisement image based on broadcast schedule information stored in the broadcast receiving system or stored in a predetermined system connected to the broadcast receiving system via a network.
The method of claim 1, wherein the transmitting of coupon information corresponding to the identified advertisement image to a predetermined mobile terminal comprises:
Confirming, by the broadcast receiving system, identification information of the mobile terminal; And
And providing the coupon information to the mobile terminal corresponding to the identified identification information.
According to claim 1, Broadcasting system providing method for providing the mobile coupon,
Determining, by the broadcast receiving system, that the coupon information corresponding to the advertisement image is registered; And
And determining to display predetermined notification information for notifying the presence or absence of the coupon information when the coupon information is registered.
According to claim 1, The broadcast receiving system,
And a broadcast receiving device or a server connected to the broadcast receiving device and the broadcast receiving device through a wired or wireless network.
The method of claim 8, wherein the broadcast receiving system providing method for providing the mobile coupon,
Determining, by the broadcast receiving system, a location of the broadcast receiving device; And
Selecting the coupon information among a plurality of coupon information corresponding to the advertisement image according to the determined position of the broadcast receiving apparatus, or generating usage information to be included in the coupon information according to the position of the broadcast receiving apparatus. Broadcast receiving system providing method for providing a mobile coupon.
The method of claim 8, wherein the broadcast receiving system providing method for providing the mobile coupon,
Determining, by the broadcast receiving system, a location of the mobile terminal; And
The mobile coupon further comprises the step of selecting the coupon information from the plurality of coupon information corresponding to the advertisement image according to the determined position of the mobile terminal, or generating the usage information to be included in the coupon information according to the position of the mobile terminal. Broadcast receiving system providing method for providing a.
Storing, by the broadcast receiving system, at least one coupon information corresponding to the at least one advertisement image;
Displaying the stored at least one coupon information; And
If any one of the displayed at least one coupon information is selected by a user, displaying an advertisement image corresponding to the selected coupon information; And
And when the display of the advertisement image is completed or the advertisement image is displayed at a predetermined portion or more, transmitting the selected coupon information to a predetermined mobile terminal.
Identifying, by the server, the advertisement image being displayed by the broadcast receiving apparatus or receiving information on the advertisement image being displayed by the broadcast receiving apparatus from the broadcast receiving apparatus; And
And transmitting the coupon information corresponding to the advertisement image to a predetermined mobile terminal.
A computer-readable recording medium having recorded thereon a program for performing the method according to any one of claims 1 to 12.
An advertisement image identification module for identifying an advertisement image being displayed by the broadcast receiving system;
Coupon processing module for transmitting the coupon information to a predetermined mobile terminal; And
A mobile coupon including a control module for searching the coupon information corresponding to the identified advertisement image and controlling at least one of the advertisement image identification module or the coupon processing module to transmit the retrieved coupon information to the mobile terminal. Provide broadcast receiving system.
The method of claim 14, wherein the control module,
Receiving a request for transmission of the coupon information corresponding to the advertisement image from the user input device, and in response to the received request for transmission of the coupon information broadcast reception for providing a mobile coupon for controlling to transmit the coupon information to the mobile terminal system.
The method of claim 14, wherein the advertisement image identification module,
Perform image recognition of the advertisement image, identify image identification information corresponding to the advertisement image based on the result, and confirm information on the advertisement image corresponding to the identified image identification information;
And a mobile coupon for identifying the advertisement image based on broadcast schedule information stored in a broadcast receiving system providing the mobile coupon or stored in a predetermined system connected to the broadcast receiving system via a network.
The method of claim 14, wherein the control module,
And a mobile coupon for controlling the coupon processing module to receive the identification information of the mobile terminal and to transmit the coupon information to the mobile terminal corresponding to the received identification information.
The method of claim 14, wherein the control module,
Receiving a broadcast to provide a mobile coupon to determine whether the coupon information corresponding to the advertisement image is registered, and to display predetermined notification information that can inform the presence or absence of the coupon information when the coupon information is registered as a result of the determination system.
The method of claim 14, wherein the control module,
Determine a location of a broadcast receiving device included in the broadcast receiving system providing the mobile coupon, and determine a plurality of advertisement images corresponding to the advertisement image according to the position of the broadcast receiving device included in the determined broadcast receiving system providing the mobile coupon. Broadcast receiving system for providing a mobile coupon for selecting the coupon information from the coupon information, or generating the use information associated with the coupon information.
The method of claim 14, wherein the control module,
The mobile terminal determines the location of the mobile terminal, selects the coupon information among a plurality of coupon information corresponding to the advertisement image according to the determined position of the mobile terminal, or generates usage information associated with the coupon information. Broadcast receiving system.
A DB for storing at least one coupon information corresponding to at least one advertisement image;
A control module for displaying the stored at least one coupon information and displaying an advertisement image corresponding to the selected coupon information when any one of the displayed at least one coupon information is selected by a user; And
And a coupon processing module for transmitting the selected coupon information to a predetermined mobile terminal when the display of the advertisement image is completed or the advertisement image is displayed at a predetermined portion or more.
An advertisement image identification module for identifying an advertisement image displayed by the broadcast receiving apparatus or receiving information on the advertisement image displayed by the broadcast receiving apparatus from the broadcast receiving apparatus; And
Coupon processing module for transmitting the coupon information to a predetermined mobile terminal; And
Control at least one of the advertisement image identification module or the coupon processing module to retrieve the coupon information corresponding to the advertisement image identified or received by the advertisement image identification module and transmit the retrieved coupon information to the mobile terminal. Server for providing a mobile coupon comprising a control module.
KR1020100078784A 2010-08-16 2010-08-16 Broadcast receiving system and method for providing mobile coupon KR20120016431A (en)

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Publication number Priority date Publication date Assignee Title
KR20180010090A (en) * 2016-07-20 2018-01-30 주식회사 케이티 Advertisement provision server, user device and media play device

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KR100663127B1 (en) * 2004-10-26 2007-01-02 주식회사 케이티프리텔 Method and system for payment by using digital tv set top box and mobile phone
KR100936254B1 (en) * 2007-03-14 2010-01-12 남종철 Advertisement coupon publication system based of place-recognition
KR100981252B1 (en) * 2007-11-19 2010-09-10 에스케이 텔레콤주식회사 System and method for a coupon, and server applied to the same
KR20090074570A (en) * 2008-01-02 2009-07-07 티유미디어 주식회사 Broadcasting coupon/advertising information terminal and coupon/advertising offer system thereof

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180010090A (en) * 2016-07-20 2018-01-30 주식회사 케이티 Advertisement provision server, user device and media play device

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