KR101711904B1 - Searching Advetisement Providing System and Method using Communication and Broadcasting Convergence EPG - Google Patents

Abstract

The present invention relates to a system and method for providing a search advertisement using a teleconferencing EPG, and more particularly, to a system and method for providing a search advertisement using a teleconferencing EPG, A search inquiry request is received from the user terminal to perform inquiry search, a result of the inquiry is transmitted to the inquiry inquiry search means, a request for search of the related advertisement information inquiry is received, An EPG inquiry search means for transmitting a result of search and an inquiry search result of related advertisement information from the ad inquiry search means to a user terminal; An EPG inquiry search means for receiving the advertisement information inquiry search request related to the inquiry search result for the inquiry search request from the user terminal and searching for the related advertisement information and transmitting the result to the EPG inquiry search means And the like.

Through the present invention, it is possible to provide the user with convenience of inquiry and retrieval of association information or detailed information in addition to program programming information inquiry provided by the broadcasting service provider using the teleconferencing EPG, thereby enhancing customer satisfaction, It is possible to transmit or provide only a minimum amount of EPG information that should be commonly provided to all users to the business, so that it is possible to efficiently use the EPG broadcasting bandwidth and to provide the related advertisement when providing the inquiry search result, And the like.

EPG, Mini EPG, EPG, Mini EPG, advertisement, search advertisement, convergence

Description

FIELD OF THE INVENTION [0001] The present invention relates to a search advertisement providing system and a method for providing a search advertisement using a teletext fusion EPG,

The present invention relates to a system and method for providing a search advertisement using a teleconferencing EPG, and more particularly, to a system and method for providing a search advertisement using a teleconferencing EPG. More particularly, the present invention relates to a program search method, In order to solve the problem, the user requests a search by inputting a search word, or a URL link or an additional or detailed inquiry menu is provided for a user who needs further explanation in the program description. When a user requests a query search, And more particularly, to a system and method for providing a search advertisement using a teleconferencing EPG.

Conventional EPG can not passively inquire limited program scheduling information provided by broadcasting service providers. Therefore, users have to inquire about platform funders' homepage or retrieve information from wired / wireless internet portal. It took a lot of time and trouble to get it. Also, in terms of the broadcasting service provider, all users can not sufficiently provide desired information within a limited broadcasting bandwidth, so that it is possible to use supplementary information such as text messages (SMS), wired and wireless Internet pages, e-mail Although the user provides the desired information, the user or the platform operator thinks that the information provided or the information provided is not sufficient and efficient.

One of the biggest features of digital broadcasting is that it provides EPG (Electronic Program Guide). The EPG includes a program information list, channel or program access control information, video / audio / data stream information in the program, network information used for transmission, current and future program information, program summary / detailed information, The broadcast service provider periodically transmits the broadcast schedule and the related data at predetermined time intervals so that the viewer can easily retrieve the desired program information. The reception terminal stores the broadcast schedule and the related data in the memory. When there is a viewer request, , Which includes program start time and duration for each channel, summary / detailed information such as characters and storylines, and viewing age limit information. In order for the viewer to view the EPG information, the EPG channel designated by the platform provider may be entered or separately Position to the receiving terminal through button operation It will be driving the EPG application or browser.

Most of the broadcasting service providers use the Program and System Information Protocol (PSIP), which is a digital television protocol of Advanced Television System Committee (ATSC), the PSI / SI (Program Specific Information / Service Information) specification to the receiving terminal. Further, in order to meet a variety of customer needs, it is possible to provide more information in a limited broadcast band in accordance with the development of compression multiplexing technology, and EPG data standard extended based on XML (eXtensibal Markup Language) is defined for each broadcasting platform service provider, However, most of them are provided with information about drama shooting location information, character information, character information of fashion, drama props information, current program plot, future plot, etc. It is not.

With the digitalization of broadcasting and the broadening of the communication network, the boundary between communication and broadcasting is broken down. With the development of technology, broadcast reception, voice call, Internet access, MP3, camera and game functions are actively fused to one receiving terminal Internet access, telephone conversation, and the like are provided as a universal function during reception of a broadcast, so that it is possible to transmit an SMS (Short Message Service), chat, and order goods / services while viewing a broadcast. As the communication network is broadened, not only conventional voice communication and data communication service but also real-time broadcasting service becomes possible, and wireless broadband Internet technology such as WiBro can provide voice communication by giving an identification number in addition to data communication. In addition, IPTV (Internet Protocol Television), a typical service technology for convergence convergence, provides digital video service, interactive data service and various personalized services through a TV using a differentiated high-speed broadband network. VOD), T-commerce, and new interactive content services such as broadcasting program-linked data services. In addition, terrestrial DMB or satellite DMB, which is a mobile digital multimedia broadcasting service, can provide services similar to IPTV in mobile broadcasting by converging portable Internet or wireless Internet technology.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made keeping in mind the above problems occurring in the prior art,

It is an object of the present invention to provide an inquiry search function for inquiring program programming information using a telecom convergence EPG and solving individual users' needs.

Another object of the present invention is to provide an advertisement related to the inquiry search result when the inquiry search is performed using the teletext fusion EPG.

Another object of the present invention is to provide an advertisement related to a search result tailored to the characteristics or tendencies of individual users when the inquiry search is performed using the teleconferencing EPG.

It is another object of the present invention to provide an inquiry search function using a teleconferencing EPG so that users can obtain necessary information by themselves.

Another object of the present invention is to provide an inquiry search function using a telecom convergence EPG so that a broadcasting platform service provider can transmit or provide only a minimum amount of EPG information that all users need in common, And to efficiently use the broadcasting bandwidth.

Another object of the present invention is to provide an inquiry search function using a telecom convergence EPG so that a user can provide additional advertisements when performing a inquiry search, thereby enabling a broadcasting platform service provider to generate new profits.

According to another aspect of the present invention, there is provided a search advertisement providing system using a teletext fusion EPG,
A user terminal for making an inquiry search request using a telecom convergence EPG, receiving and providing a query search result,
A search inquiry request is received from the user terminal to perform inquiry search, a result of the inquiry is transmitted to the inquiry inquiry search means, a request for search of the related advertisement information inquiry is received, EPG query retrieval means for transmitting a query result of the result and the related advertisement information from the advertisement inquiry retrieval means to the user terminal,
An EPG inquiry search means for receiving the inquiry search result of the inquiry search request from the user terminal and the related advertisement information inquiry search request from the EPG inquiry search means and transmitting the result to the EPG inquiry search means And the like.
According to another aspect of the present invention, there is provided a search advertisement providing system using a telemarketing EPG,
EPG information is collected, transformed and formatted, and at least one of programming information and program reception information is transmitted in accordance with a pre-created transmission cycle or transmission schedule, or at least one of programming information and program reception information is requested by a user terminal An EPG service platform means for providing EPG information,
Receives the EPG information transmitted from the EPG service platform means or provides the EPG information received by the request of the user's terminal using the teleconference fusion EPG, makes the inquiry search request using the teleconference fusion EPG, A user terminal,
A search inquiry request is received from the user terminal to perform inquiry search, a result of the inquiry is transmitted to the inquiry inquiry search means, a request for search of the related advertisement information inquiry is received, EPG query retrieval means for transmitting a query result of the result and the related advertisement information from the advertisement inquiry retrieval means to the user terminal,
An EPG inquiry search means for receiving the inquiry search result of the inquiry search request from the user terminal and the related advertisement information inquiry search request from the EPG inquiry search means and transmitting the result to the EPG inquiry search means And the like.

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Further, according to an additional aspect,

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A broadcast signal broadcasted through at least one of a terrestrial DMB, a satellite DMB, a mobile IPTV, a digital cable, a satellite, a terrestrial wave, a portable Internet, a wireless Internet, a WiBro, a WiFi, And is connected to at least one communication network among mobile IPTV, digital cable, portable internet, wireless internet, WiBro, wired Internet, and 4G network, and is capable of communication.

Further, according to another additional aspect, the telecom fusion EPG includes:

An open platform, middleware, firmware, or the like.

In accordance with yet another additional aspect, the telecom fusion EPG includes:

The EPG information can be retrieved from a logically divided or physically separated screen or a user interface while viewing frequently used EPG information.

In accordance with yet another additional aspect, the telecom fusion EPG includes:

And is provided as a mini-user interface by operating a user terminal while viewing or listening to a program.

According to still another aspect of the present invention, the inquiry search request using the teleconference fusion EPG in the user terminal includes:

Click on a search query button or a menu, input a query query, click a query search button or a menu, click a tag containing URL (Uniform Resource Locator) information, click on hypertext, And requests a search.

According to still another aspect of the present invention, the inquiry search request using the teleconference fusion EPG in the user terminal includes:

Program related information, program information, on-demand video (VoD) service information, on-demand music (MoD) service information, program detailed information, program summary information, program related product service information, shopping information, Program advertiser, program advertiser, provider information, Internet web page information, program related song, program related singer, program related character, program related props, program related various pricing information, program shooting location, program plot, And inputting by the user and inquiry retrieval is requested.

According to still another aspect of the present invention, the inquiry search request using the teleconference fusion EPG in the user terminal includes:

At least one of a user terminal network address, a CAS ID, a telephone number, a user terminal serial number, an EPG application ID, a USIM card ID, and a user ID so that the EPG inquiry search means or the advertisement inquiry search means can recognize the user terminal And a request for inquiry search is made.

According to still another aspect of the present invention,

An EPG application ID, a USIM card ID, a user ID, a user ID, a user ID, a CAS ID, a telephone number, a user terminal serial number, an EPG application ID, IDs, and history information, and generates and manages the history information.

According to still another aspect of the present invention,

Service channel ID, program ID, broadcast start time, duration, program summary information, program detailed information, genre code, viewing age restriction code, mainframe, returning and threefold discrimination code, related advertisement keywords, broadcaster logo, advertisement ID, An advertisement URL, and an EPG database for storing and managing data including at least one of an advertisement URL and an advertisement URL.

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According to another additional aspect, the related advertisement information, which is the inquiry search result in the advertisement inquiry search means,

And the advertisement message includes at least one of an advertisement coupon, an event guide, an advertisement banner, an advertisement sample video, an advertisement ringtone, an advertisement logo, an advertisement icon, a sponsor advertisement URL, and an advertisement message.

According to still another aspect of the present invention,

Data including at least one of a service channel ID, a program ID, a program genre code, an associated advertisement keyword, an advertisement ID, an advertiser, an advertisement type code, an advertisement content, an advertisement URL, And an advertisement database for storing and managing advertisement data.

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According to a further aspect, the EPG information transmitted or provided by the EPG service platform means includes:

 (Program Specific Information / Service Information) standard or PSIP (Program and System Information Protocol) standard, or an XML (eXtensible Markup Language) format.

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A method for providing a search advertisement using a teletext fusion EPG according to the present invention includes:

Executing an EPG application or an EPG browser by clicking on a user terminal specific key or a specific menu in order to inquire EPG information;

A user clicks a query search button or a menu on a user terminal, a query search button or a menu click after inputting a query query, a tag containing a URL (Uniform Resource Locator) information, a click on a tag (Tag), a hypertext click, Requesting a query search using the query;

Receiving a query search request from a user terminal;

Executing the received inquiry search request and searching for the inquiry search result;

Searching for an associated advertisement based on the inquiry search result;

Transmitting an inquiry search result and an associated advertisement search result to a user terminal;

And receiving and providing search query results.

At this time, the step of requesting the inquiry search,

The EPG information can be retrieved from a logically divided or physically separated screen or a user interface while viewing the EPG information.

As described above, according to the system and method for providing a search advertisement using the teletext fusion EPG of the present invention,

It is possible to provide the convenience to the user by inquiring the related information or the detailed information in addition to the program organizing information inquiry provided by the broadcasting service provider using the convergence convergence EPG, thereby improving the customer satisfaction, It is possible to efficiently use the EPG broadcasting bandwidth and to provide the related advertisement when providing the inquiry search result, so that additional advertising revenue can be generated The effect will be provided.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A preferred embodiment of a system and method for providing a search advertisement using a teletext fusion EPG according to the present invention will be described in detail with reference to the accompanying drawings.

1 is an overall configuration diagram of a search advertisement providing system using a teleconferencing EPG according to an embodiment of the present invention.

1, the search advertisement providing system using the teletext fusion EPG of the present invention comprises:

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A user terminal (100) for making an inquiry search request using a telecom convergence EPG and receiving and providing an inquiry search result;

A search inquiry request is received from the user terminal to perform inquiry search, a result of the inquiry is transmitted to the inquiry inquiry search means, a request for search of the related advertisement information inquiry is received, An EPG query searching means (200) for transmitting a query result of the result and the related advertisement information from the advertisement query search means to a user terminal;

An EPG inquiry search means for receiving the inquiry search result of the inquiry search request from the user terminal and the related advertisement information inquiry search request and searching the related advertisement information and transmitting the result to the EPG inquiry search means 300).

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According to a further aspect of the present invention,

EPG information is collected, transformed and formatted, and at least one of programming information and program reception information is transmitted in accordance with a pre-created transmission cycle or transmission schedule, or at least one of programming information and program reception information is requested by a user terminal An EPG service platform means (400) for providing EPG information;

Receives the EPG information transmitted from the EPG service platform means or provides the EPG information received by the request of the user's terminal using the teleconference fusion EPG, makes the inquiry search request using the teleconference fusion EPG, A user terminal (100) providing the user terminal;

A search inquiry request is received from the user terminal to perform inquiry search, a result of the inquiry is transmitted to the inquiry inquiry search means, a request for search of the related advertisement information inquiry is received, An EPG query searching means (200) for transmitting a query result of the result and the related advertisement information from the advertisement query search means to a user terminal;

An EPG inquiry search means for receiving the inquiry search result of the inquiry search request from the user terminal and the related advertisement information inquiry search request and searching the related advertisement information and transmitting the result to the EPG inquiry search means 300).

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According to yet another additional aspect of the present invention,

A user terminal (100) for making an inquiry search request using a telecom convergence EPG and receiving and providing an inquiry search result;

A search inquiry request is received from the user terminal to perform inquiry search, a result of the inquiry is transmitted to the inquiry inquiry search means, a request for search of the related advertisement information inquiry is received, An EPG query searching means (200) for transmitting a query result of the result and the related advertisement information from the advertisement query search means to a user terminal;

An EPG inquiry search means for receiving the inquiry search result of the inquiry search request from the user terminal and the related advertisement information inquiry search request and searching the related advertisement information and transmitting the result to the EPG inquiry search means 300)

The user terminal comprises:

A broadcast signal broadcasted through at least one of a terrestrial DMB, a satellite DMB, a mobile IPTV, a digital cable, a satellite, a terrestrial wave, a portable Internet, a wireless Internet, a WiBro, a WiFi, And is connected to at least one communication network among mobile IPTV, digital cable, portable internet, wireless internet, WiBro, wired Internet, and 4G network, and is capable of communication.

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According to yet another additional aspect of the present invention,

EPG information is collected, transformed and formatted, and at least one of programming information and program reception information is transmitted in accordance with a pre-created transmission cycle or transmission schedule, or at least one of programming information and program reception information is requested by a user terminal An EPG service platform means (400) for providing EPG information;

Receives the EPG information transmitted from the EPG service platform means or provides the EPG information received by the request of the user's terminal using the teleconference fusion EPG, makes the inquiry search request using the teleconference fusion EPG, A user terminal (100) providing the user terminal;

A search inquiry request is received from the user terminal to perform inquiry search, a result of the inquiry is transmitted to the inquiry inquiry search means, a request for search of the related advertisement information inquiry is received, An EPG query searching means (200) for transmitting a query result of the result and the related advertisement information from the advertisement query search means to a user terminal;

An EPG inquiry search means for receiving the inquiry search result of the inquiry search request from the user terminal and the related advertisement information inquiry search request and searching the related advertisement information and transmitting the result to the EPG inquiry search means 300)

The user terminal comprises:

A broadcast signal broadcasted through at least one of a terrestrial DMB, a satellite DMB, a mobile IPTV, a digital cable, a satellite, a terrestrial wave, a portable Internet, a wireless Internet, a WiBro, a WiFi, And is connected to at least one communication network among mobile IPTV, digital cable, portable internet, wireless internet, WiBro, wired Internet, and 4G network, and is capable of communication.

In addition, according to an additional aspect,

An open platform, middleware, firmware, or the like.

Further, according to another additional aspect,

The EPG information can be retrieved from a logically divided or physically separated screen or a user interface while viewing frequently used EPG information.

Further, according to yet another additional aspect,

And is provided as a mini-user interface by operating a user terminal while viewing or listening to a program.

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Meanwhile, the EPG information transmitted or provided by the EPG service platform means,

 (Program Specific Information / Service Information) standard or PSIP (Program and System Information Protocol) standard, or an XML (eXtensible Markup Language) format.

Meanwhile, the inquiry search request using the teleconference fusion EPG in the user terminal,

Click on a search query button or a menu, input a query query, click a query search button or a menu, click a tag containing URL (Uniform Resource Locator) information, click on hypertext, And requests a search.

Meanwhile, the inquiry search request using the teleconference fusion EPG in the user terminal,

Program related information, program information, on-demand video (VoD) service information, on-demand music (MoD) service information, program detailed information, program summary information, program related product service information, shopping information, Program advertiser, program advertiser, provider information, Internet web page information, program related song, program related singer, program related character, program related props, program related various pricing information, program shooting location, program plot, And inputting by the user and inquiry retrieval is requested.

Meanwhile, the inquiry search request using the teleconference fusion EPG in the user terminal,

At least one of a user terminal network address, a CAS ID, a telephone number, a user terminal serial number, an EPG application ID, a USIM card ID, and a user ID so that the EPG inquiry search means or the advertisement inquiry search means can recognize the user terminal And a request for inquiry search is made.

In addition, according to an additional aspect, the EPG inquiry search means (200)

An EPG application ID, a USIM card ID, a user ID, a user ID, a user ID, a CAS ID, a telephone number, a user terminal serial number, an EPG application ID, IDs, and history information, and generates and manages the history information.

Meanwhile, according to an additional aspect,

The advertisement inquiry search unit 300 may receive the inquiry search request from the user terminal or the inquiry search result transmission time from the user terminal, the inquiry search request history, the inquiry search request from the user terminal, And generates and manages the history information including at least one of the user terminal network address, the CAS ID, the telephone number, the user terminal serial number, the EPG application ID, the USIM card ID, and the user ID.

Meanwhile, the related advertisement information, which is the inquiry search result in the advertisement inquiry search means,

And the advertisement message includes at least one of an advertisement coupon, an event guide, an advertisement banner, an advertisement sample video, an advertisement ringtone, an advertisement logo, an advertisement icon, a sponsor advertisement URL, and an advertisement message.

In addition, according to another additional aspect, the EPG query search means 200,

Service channel ID, program ID, broadcast start time, duration, program summary information, program detailed information, genre code, viewing age restriction code, mainframe, returning and threefold discrimination code, related advertisement keywords, broadcaster logo, advertisement ID, And an EPG database 500 for storing and managing data including at least one of an advertisement URL and an advertisement URL.

In addition, according to another additional aspect, the advertisement inquiry search means (300)

Data including at least one of a service channel ID, a program ID, a program genre code, an associated advertisement keyword, an advertisement ID, an advertiser, an advertisement type code, an advertisement content, an advertisement URL, And an advertisement database 600 for storing and managing advertisement data.

1, an EPG search means 200, an advertisement inquiry search means 300, an EPG database 500, and an advertisement database 600 are provided in order to solve the technical problem of the present invention. The EPG service platform means 400 and the user terminal 100 are connected to the Internet network or a portable Internet network or a wireless Internet network or a satellite DMB network or a terrestrial DMB network Or a satellite network or a terrestrial network.

Specifically, the EPG service platform unit 400 transmits the program guide information and the received information to the broadcasting network or the communication network according to a predetermined cycle or schedule, and the user terminal 100 receives the EPG information through the broadcasting network or the communication network, And information necessary for channel switching, and provides the program organizing information received when the user executes the EPG application or the browser. The broadcasting network may be a satellite DMB, a terrestrial DMB, the Internet, a wireless Internet, a portable Internet, a WiBro, a satellite, a terrestrial wave, and a cable. The communication network may be the Internet, a wireless Internet, a portable Internet, a WiBro, .

If EPG information is not transmitted from the EPG service platform means 400 to the broadcasting network or the communication network, the user terminal 100 may request EPG information from the communication network to the EPG service platform means 400 and receive the EPG information.

The EPG information received in the above manner can be searched and retrieved through a telecommunication EPG application installed in the user terminal 100 or a browser. If the user does not have enough EPG information provided from the EPG service platform means 400 You can request a query search by typing a search term if you need more details, or you can click a specific menu or button, click a tag that contains URL (Uniform Resource Locator) information, or click Hypertext, You can request inquiry through voice input. The EPG inquiry search means 200 receives the inquiry search request from the user terminal 100 in addition to the inquiry query or the URL, hyperlink or voice input information. The EPG inquiry search means 200 searches the EPG database 500, The advertisement inquiry search unit 300 transmits a part of the inquiry search results or the inquiry search results (some kind of advertisement keywords) to the advertisement inquiry search unit 300 and requests the inquiry search, The EPG inquiry search unit 200 searches the user terminal 100 for the associated advertisement information and transmits the corresponding advertisement information to the EPG inquiry search unit 200 that received the first inquiry search request from the user terminal 100, And transmits the inquiry search result for the inquiry search request and the related advertisement information delivered from the inquiry inquiry search means 300 to the user terminal 100, The user terminal 100 provides the inquiry search result and the advertisement information received for the inquiry search request to the user through the convergence convergence EPG application.

Meanwhile, it is preferable that the EPG inquiry search means 200 receive and process an inquiry search request from the user terminal 100. However, since the ad inquiry search means 300 can directly receive and process the inquiry search request, no.

Although it is preferable that the EPG inquiry search means 200 transmits the advertisement information received from the advertisement inquiry search means 300 directly to the user terminal 100, it is preferable to transmit the advertisement information to the user terminal 100 in a consistent data format The EPG query search means 200 may process / modify the query search result that performs the query search to match the specific data format, and thus the present invention is not limited thereto.

The user interface 100 for inputting a search word in the user terminal 100 is a preferred embodiment for inputting a search term in an integrated user interface providing EPG information and requesting an inquiry search. May be logically divided and input in a separate user interface to request a query search or may be input in a physically separate user interface and request a query search.

For example, if an EPG application is executed in order to search for a broadcast time of a Premier League soccer broadcast broadcasted by Park Ji-sung while watching sports news, , 'Park Ji-sung', and the search execution is performed, the search word 'Park Ji-sung' and the inquiry search request signal are transmitted to the EPG inquiry search unit 200. The EPG inquiry search unit 200 searches the ' After receiving the request signal, it searches the EPG database 500 for the search condition of 'Park Ji-sung,' and searches the program information including the program name or the program description including 'Park Ji-sung' 11 '/' MBC '/' Premier League Best '/ '22: 00' / '60 minutes' /' 2009 Park Ji-sung matches goalkeeper '/' , The advertisement query searching unit 300 transmits' search query query result 'or search query query search result to the advertisement query searching unit 300. The advertisement query searching unit 300 searches the advertisement database 600 for' The EPG inquiry search means 200 searches the EPG inquiry search means 200 for advertisement information of the 'Premier League sponsored Nike Soccer Ball Air Ball New Product Release Event' advertisement information, Program schedule information 'December 30, 2009', 'Channel 11', 'MBC', 'Premier League Best', '22:00', '60 minutes',' Sponsored 'and' Premier League sponsored Nike Soccer Ball Air Ball New Product Release Event 'advertisement information to the user terminal 100, and the user terminal receives and provides the programming information and the advertisement information.

In place of the keyword 'Park Ji-sung' transmitted from the user terminal 100 when the EPG inquiry search means 200 requests the advertisement inquiry search means 300 to search for the advertisement information, the 'program name' Or sponsor advertisement information among program summary information or program organizing information among the program organizing information to the advertisement inquiry searching unit 300 so that the advertisement information related to the program organizing information can be inquired and retrieved.

The EPG query search means 200 and the advertisement query search means 300 simultaneously or sequentially provide a search term 'park feature' and a query search request in the user terminal 100, and the query transmitted from the EPG query search means 200 The search result and the advertisement information transmitted from the advertisement search searching unit 300 may be received and provided as a news convergence EPG.

For another example, if you are wondering about the necklace of the main artificial 'Jeong Minju' among the weekend drama 'Yuri Sung Sung', which is broadcasting on SBS, you can run the Tongbang Fusion EPG and input the search term 'Jeongminju necklace' The terminal 100 transmits a search query request signal and a query search request signal to the advertisement search means 300. The advertisement search means 300 receives the search query 'jeongminju necklace' and the query search request signal, 'Simple JC Jewelry' / 'Beauty Simple Cubic Necklace' / 'Maker MKR' / 'Price 16,000 won' / 'discount coupon number JC001KR' / 'discount benefit 1,000 won' / ' The user terminal 100 obtains a search result such as coupon use shopping mall www.jcshop.com and transmits the search result to the user terminal 100. The user terminal 100 provides the received advertisement search result according to the user interface format, Jung Min-Ju If you want to buy a street, you will be able to place an order with a discount of 1,000 won to enter the discount coupon number.

The Covered Electronic Program Guide (EPG) is a program for providing a broadcast receiving function and a bi-directional communication function in an environment where communication and broadcasting are merged, that is, The EPG information can be defined as a dedicated application or a browser capable of inquiring and retrieving information desired by each user through the communication network. Meanwhile, a conventional EPG receives EPG information broadcasted from a broadcasting platform service provider to a broadcasting network or a communication network and stores the EPG information in a memory. When the EPG information is requested by a user or when an EPG application is executed, EPG information stored in a memory is provided Or to provide a basic inquiry search function for the EPG information stored in the memory, and is very limited in meeting the needs of users in the inquiry search.

2 is a flowchart schematically illustrating a method for providing a search advertisement using a teleconferencing EPG according to an embodiment of the present invention.

As shown in FIG. 2, the search advertisement providing method using the teletext fusion EPG of the present invention includes:

Executing an EPG application or an EPG browser by clicking on a user terminal specific key or a specific menu in order to inquire EPG information;

A user clicks a query search button or a menu on a user terminal, a query search button or a menu click after inputting a query query, a tag containing a URL (Uniform Resource Locator) information, a click on a tag (Tag), a hypertext click, Requesting a query search using the query;

Receiving a query search request from a user terminal;

Executing the received inquiry search request and searching for the inquiry search result;

Searching for an associated advertisement based on the inquiry search result;

Transmitting an inquiry search result and an associated advertisement search result to a user terminal;

And receiving and providing search query results.

At this time, the step of requesting the inquiry search,

The EPG information can be retrieved from a logically or physically separated screen or a user interface while viewing the EPG information.

3 is a diagram illustrating an exemplary screen for providing a search advertisement service using a teleconferencing EPG of a user terminal according to the present invention.

As shown in FIG. 3, the search advertisement providing system using the telecom fusion EPG inputs a search word at the time of searching the program scheduling information, and the search query request is in the form of L1, and the EPG query searching means 200, The means 300 provides an inquiry search result after receiving the inquiry search result to provide the same shape as L2.

4 is a diagram illustrating a screen for providing a search advertisement service using a teleconferencing EPG of a user terminal according to an embodiment of the present invention.

As shown in FIG. 4, in the search advertisement providing system using the telecom fusion EPG, a query is searched in a mini-teletext fusion EPG provided on a logically divided screen or a user interface during program viewing, The EPG query search means 200 or the advertisement query search means 300 receives the query search result and provides the query search result to the logically divided screen or the user interface, .

5 is a diagram illustrating a screen for providing a search advertisement service using a telecom fusion EPG of a user terminal according to an embodiment of the present invention.

As shown in FIG. 5, in the search advertisement providing system using the telecom fusion EPG, the search word is input in the mini-teleconferencing EPG provided on the mini-user interface on the program viewing screen, The EPG query searching means 200 or the advertisement query searching means 300 receives the inquiry search result and provides the inquiry search result to the mini-UI.

FIG. 6 is a diagram illustrating a screen for providing a search advertisement service using a teletext fusion EPG of a user terminal according to an embodiment of the present invention. Referring to FIG.

As shown in FIG. 6, the search advertisement providing system using the telecom convergence EPG requests the query search through the physically separated screen or the user interface during the program viewing or program programming information inquiry, and receives and provides the inquiry search result, And < RTI ID = 0.0 > L8. ≪ / RTI >

It will be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is to be understood, therefore, that the embodiments described above are to be considered in all respects as illustrative and not restrictive.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

1 is an overall configuration diagram of a search advertisement providing system using a teleconferencing EPG according to an embodiment of the present invention.

2 is a flowchart schematically illustrating a method for providing a search advertisement using a teleconferencing EPG according to an embodiment of the present invention.

3 is a diagram illustrating an exemplary screen for providing a search advertisement service using a teleconferencing EPG of a user terminal according to the present invention.

4 is a diagram illustrating a screen for providing a search advertisement service using a teleconferencing EPG of a user terminal according to an embodiment of the present invention.

5 is a diagram illustrating a screen for providing a search advertisement service using a telecom fusion EPG of a user terminal according to an embodiment of the present invention.

6 is a diagram illustrating an exemplary screen for providing a search advertisement service using a teletext fusion EPG of a user terminal according to the present invention.

Description of the Related Art [0002]

100: user terminal 200: EPG query search means

300: Advertisement inquiry search means 400: EPG service platform means

500: EPG database 600: advertisement database

Claims (32)

delete delete delete A user terminal for making an inquiry search request using a telecom convergence EPG and receiving and providing an inquiry search result; A search inquiry request is received from the user terminal to perform inquiry search, a result of the inquiry is transmitted to the inquiry inquiry search means, a request for search of the related advertisement information inquiry is received, An EPG inquiry search means for transmitting a result of search and an inquiry search result of related advertisement information from the ad inquiry search means to a user terminal; An EPG inquiry search means for receiving the advertisement information inquiry search request related to the inquiry search result for the inquiry search request from the user terminal and searching for the related advertisement information and transmitting the result to the EPG inquiry search means Wherein the search advertisement providing system comprises: delete delete delete delete EPG information is collected, transformed and formatted, and at least one of programming information and program reception information is transmitted in accordance with a pre-created transmission cycle or transmission schedule, or at least one of programming information and program reception information is requested by a user terminal An EPG service platform means for providing EPG information; Receives the EPG information transmitted from the EPG service platform means or provides the EPG information received by the request of the user's terminal using the teleconference fusion EPG, makes the inquiry search request using the teleconference fusion EPG, A user terminal for providing the user terminal; A search inquiry request is received from the user terminal to perform inquiry search, a result of the inquiry is transmitted to the inquiry inquiry search means, a request for search of the related advertisement information inquiry is received, An EPG inquiry search means for transmitting a result of search and an inquiry search result of related advertisement information from the ad inquiry search means to a user terminal; An EPG inquiry search means for receiving the inquiry search result of the inquiry search request from the user terminal and the related advertisement information inquiry search request from the EPG inquiry search means and transmitting the result to the EPG inquiry search means Wherein the search advertisement providing system comprises: delete delete delete A user terminal for making an inquiry search request using a telecom convergence EPG and receiving and providing an inquiry search result; A search inquiry request is received from the user terminal to perform inquiry search, a result of the inquiry is transmitted to the inquiry inquiry search means, a request for search of the related advertisement information inquiry is received, An EPG inquiry search means for transmitting a result of search and an inquiry search result of related advertisement information from the ad inquiry search means to a user terminal; An EPG inquiry search means for receiving the inquiry search result of the inquiry search request from the user terminal and the related advertisement information inquiry search request from the EPG inquiry search means and transmitting the result to the EPG inquiry search means Including, The user terminal comprises: A broadcast signal broadcasted through at least one of a terrestrial DMB, a satellite DMB, a mobile IPTV, a digital cable, a satellite, a terrestrial wave, a portable Internet, a wireless Internet, a WiBro, a WiFi, And can communicate with at least one communication network among mobile IPTV, digital cable, portable internet, wireless internet, WiBro, WiFi, wired Internet, and 4G network, Ad serving system. delete delete delete delete EPG information is collected, transformed and formatted, and at least one of programming information and program reception information is transmitted in accordance with a pre-created transmission cycle or transmission schedule, or at least one of programming information and program reception information is requested by a user terminal An EPG service platform means for providing EPG information; Receives the EPG information transmitted from the EPG service platform means or provides the EPG information received by the request of the user's terminal using the teleconference fusion EPG, makes the inquiry search request using the teleconference fusion EPG, A user terminal for providing the user terminal; A search inquiry request is received from the user terminal to perform inquiry search, a result of the inquiry is transmitted to the inquiry inquiry search means, a request for search of the related advertisement information inquiry is received, An EPG inquiry search means for transmitting a result of search and an inquiry search result of related advertisement information from the ad inquiry search means to a user terminal; An EPG inquiry search means for receiving the inquiry search result of the inquiry search request from the user terminal and the related advertisement information inquiry search request from the EPG inquiry search means and transmitting the result to the EPG inquiry search means Including, The user terminal comprises: A broadcast signal broadcasted through at least one of a terrestrial DMB, satellite DMB, mobile IPTV, digital cable, satellite, terrestrial, portable Internet, wireless internet, WiBro, And can communicate with at least one communication network among mobile IPTV, digital cable, portable internet, wireless internet, WiBro, WiFi, wired Internet, and 4G network, Ad serving system. 19. The method according to any one of claims 4, 9, 13 and 18, The telecommunication convergence EPG includes: Wherein the at least one of the open platform, the middleware, and the firmware is installed and operated in an application or a browser manner on the basis of at least one of the open platform, the middleware, and the firmware. 19. The method according to any one of claims 4, 9, 13 and 18, The telecommunication convergence EPG includes: Wherein the EPG information is logically divided or physically separated while the EPG information is being viewed, and a query search can be performed in a user interface. 19. The method according to any one of claims 4, 9, 13 and 18, The telecommunication convergence EPG includes: Wherein the mini-user interface is provided by a user terminal operation during program viewing or listening. 19. The method according to any one of claims 9 to 18, Wherein the EPG information transmitted or provided by the EPG service platform means comprises:  (EPG) standard, a PSI / SI (Program Specific Information / Service Information) standard, a PSIP (Program and System Information Protocol) standard, or a company-defined XML (eXtensible Markup Language) format. 19. The method according to any one of claims 4, 9, 13 and 18, The inquiry search request using the teleconference fusion EPG in the user terminal, Click on a search query button or a menu, input a query query, click a query search button or a menu, click a tag containing URL (Uniform Resource Locator) information, click on hypertext, Wherein the search advertisement is requested by the user. 19. The method according to any one of claims 4, 9, 13 and 18, The inquiry search request using the teleconference fusion EPG in the user terminal, Program related information, program information, on-demand video (VoD) service information, on-demand music (MoD) service information, program detailed information, program summary information, program related product service information, shopping information, Program advertiser, program advertiser, provider information, Internet web page information, program related song, program related singer, program related character, program related props, program related various pricing information, program shooting location, program plot, Wherein the search advertisement search request is input by the user, and the search search request is requested. 19. The method according to any one of claims 4, 9, 13 and 18, The inquiry search request using the teleconference fusion EPG in the user terminal, At least one of a user terminal network address, a CAS ID, a telephone number, a user terminal serial number, an EPG application ID, a USIM card ID, and a user ID so that the EPG inquiry search means or the advertisement inquiry search means can recognize the user terminal And the search request is requested by the user. 19. The method according to any one of claims 4, 9, 13 and 18, Wherein the EPG query searching means comprises: An EPG application ID, a USIM card ID, a user ID, a user ID, a user ID, a CAS ID, a telephone number, a user terminal serial number, an EPG application ID, ID, and ID, and generates and manages the history information including at least one of ID, ID, and ID. delete 19. The method according to any one of claims 4, 9, 13 and 18, The related advertisement information, which is the inquiry search result in the advertisement inquiry search means, Wherein at least one of an advertisement coupon, an event guide, an advertisement banner, an advertisement sample video, an advertisement ring tone, an advertisement logo, an advertisement icon, a sponsor advertisement URL, and an advertisement message is included. 19. The method according to any one of claims 4, 9, 13 and 18, Wherein the EPG query searching means comprises: Service channel ID, program ID, broadcast start time, duration, program summary information, program detailed information, genre code, viewing age restriction code, mainframe, returning and threefold discrimination code, related advertisement keywords, broadcaster logo, advertisement ID, And an EPG database for storing and managing data including at least one of an advertisement URL, a sponsorship advertisement information, and a sponsor advertisement information. 19. The method according to any one of claims 4, 9, 13 and 18, Wherein the advertisement inquiry search means comprises: Data including at least one of a service channel ID, a program ID, a program genre code, an associated advertisement keyword, an advertisement ID, an advertiser, an advertisement type code, an advertisement content, an advertisement URL, And an advertisement database for storing and managing the advertisement advertisement database. Executing an EPG application or an EPG browser by clicking on a user terminal specific key or a specific menu in order to inquire EPG information; A user clicks a query search button or a menu on a user terminal, a query search button or a menu click after inputting a query query, a tag containing a URL (Uniform Resource Locator) information, a click on a tag (Tag), a hypertext click, Requesting a query search using the query; Receiving a query search request from a user terminal; Executing the received inquiry search request and searching for the inquiry search result; Searching for an associated advertisement based on the inquiry search result; Transmitting an inquiry search result and an associated advertisement search result to a user terminal; And receiving and providing a search result of the search advertisement. 32. The method of claim 31, Wherein the step of requesting the inquiry search comprises: A method for providing a search advertisement using a teletext fusion EPG, wherein the search query can be performed logically or physically on a screen or a user interface while viewing the EPG information.

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