KR100836214B1 - Cost account system in use of exclusive two-way process dmb - Google Patents

Abstract

A charging system and method for providing a specialized service to a specific business customer using dedicated EPG(Electronic Program Guide) in a bidirectional DMB(Digital Multimedia Broadcasting) environment are provided to offer information to a subscriber through the dedicated EPG to select and watch a program in DMB broadcasting, thereby enabling the subscriber to watch or use information provided from a dedicated EPG service provider. A DMB business service unit(100) controls and manages whether a subscriber mobile terminal(400) uses a service and performs a charge and an account for the DMB service cost of the subscriber mobile terminal. A dedicated EPG business service unit(200) downloads and manages application for providing the service for data transmitted from a dedicated EPG affiliated business service unit(300), and transmits information transmitted from the dedicated EPG affiliated business service unit to a specific region of dedicated EPG through a DMB network or provides the information through portable/wireless Internet. The dedicated EPG affiliated business service unit manages information to be provided through the dedicated EPG and manages providing contents. The subscriber mobile terminal receives a broadcasting signal through the dedicated EPG or basic EPG to receive the service.

Description

Billing settlement system and method for providing specialized services to specific business customers by using dedicated EPP in two-way DMB environment {COST ACCOUNT SYSTEM IN USE OF exclusive two-way process DMB}

1 is an overall configuration diagram of a billing settlement system for providing a specialized service to a specific operator customer using a dedicated EPG in a bidirectional DMB environment according to an embodiment of the present invention.

FIG. 2 is a block diagram showing in detail a DMB operator service means of a billing settlement system for providing a specific service to a specific operator customer using a dedicated EPG in an interactive DMB environment according to an embodiment of the present invention.

3 is a block diagram showing in detail the dedicated EPG operator service means of the billing settlement system for providing a specific service to a specific operator customer using a dedicated EPG in a bidirectional DMB environment according to an embodiment of the present invention.

Figure 4 is a block diagram showing in detail the dedicated EPG affiliate operator service means of the billing settlement system for providing a specific service to a specific operator customer using a dedicated EPG in a two-way DMB environment according to an embodiment of the present invention.

5 is a flowchart schematically illustrating a billing settlement method for providing a specific service to a specific operator customer using a dedicated EPG in an interactive DMB environment according to an embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

100: DMB service provider 110: EPG information sending department

120: DMB service subscriber management execution unit 130: billing and settlement unit

140: dedicated EPG application download unit 150: dedicated EPG advertising content provider

160: interactive content providing unit 170: cyber money management unit

180: DMB operator service control unit 200: dedicated EPG operator service means

210: dedicated EPG service application download unit

220: dedicated EPG advertising content providing history management unit

230: content conversion unit

240: dedicated EPG service provider bi-directional content provider

250: dedicated EPG provider service settlement unit 260: dedicated EPG service subscriber management execution unit

270: integrated transaction processing unit 280: dedicated EPG service provider

300: dedicated EPG affiliate service means 310: dedicated EPG advertising content provider

320: wired and wireless content management department

330: EPG Partnership Service Membership Management Certification Department

340: Dedicated EPG Partnership Service Settlement Department 350: Commerce Integrated Processing and Payment

360: Dedicated EPG Partner Service Provider 370: Customer Counseling

380: campaign execution management

The present invention relates to a billing settlement system and a method for providing a specialized service to a specific operator customer using a dedicated EPG in a two-way DMB environment, and more particularly, to register a purchase terminal or a subscription to use a service in digital broadcasting. Shows and expresses information to users so that they can select and watch the programs provided by the broadcasting company in their own unique way of expressing them through special information outside the broadcasting company, and use shopping / Provides a way for individuals to watch or use financial transactions / games / education / sports / life information (traffic information, news, etc.) / Two-way advertising, etc. Customers in different business areas, such as portals, advertising agencies, travel, aviation, home shopping, Is a member, hereinafter referred to as a customer.) In addition to providing basic electronic program guide services to specific customers, each company's advertisements, product / service information, user reviews, community information, product / service price comparison information, Integrates customer management, customer consultation, and settlement management services into a terminal application, and promotes customer viewing of program content and purchases of various products to efficiently settle billing so that subscribers can use the service at a lower cost. The present invention relates to a billing settlement system and a method for providing a specialized service to a specific provider customer using a dedicated EPG in a DMB environment.

With the development of digital broadcasting technology and mobile communication technology, interest in digital broadcasting service for allowing digital broadcasting to be watched on the move is increasing. Especially digital-multimedia-broadcasting using mobile communication terminal

There is a growing interest in broadcasting services.

DMB refers to a broadcast service that enables users to watch various multimedia broadcasts on a multi-channel on the go through a personal portable receiver or a vehicle receiver equipped with an omnidirectional receiving antenna.

In general, a system for implementing a DMB service includes a data transmission center, a satellite, and receiving devices (eg, a mobile communication terminal, a vehicle receiver, a home receiver, etc.). The data transmission center compresses digital-multimedia-broadcast data (eg, image, audio, data signals, etc.), modulates it, and transmits it to the satellite. The satellite receives and amplifies the signal transmitted from the data transmission center, converts the frequency, and retransmits it to the ground. Receiving devices receive a signal re-transmitted from the satellite, demodulate it, decompress it, and convert each signal into original signals.

One of the advantages of the digital broadcasting service is that the channel efficiency is considerably better than that of the analog broadcasting service. In analog broadcasting, only one program existed on one physical channel. However, in digital broadcasting, several programs can be simultaneously delivered to one physical channel. Therefore, a digital broadcasting service can provide a large number of programs at the same time and provide program information in order to make it easier for viewers to select a desired program or to increase understanding of the program being viewed. The service created for this is the EPG (Electronic Program Guide or MINI EPG) service.

The EPG service is a service that allows a viewer to refer to the program information by providing various program information about the broadcast to the viewer from a broadcasting station (or service operator (SO) of cable broadcasting) that provides the program. For example, the EPG service provides information such as channel information and previous or current or next program title, program summary information, broadcast start time and end time for each program (hereinafter referred to as 'EPG data').

Typically such EPG data is provided with a predetermined period or upon change of the EPG data.

On the other hand, digital multimedia broadcasting provides CD / DVD-class high-quality and high-definition broadcasting through personal digital assistants (mobile phones, PDAs, PMPs, etc.) or vehicle terminals on the go. There is a system. System A follows the European Digital Broadcasting Standard (OFDM: Orthogonal Frequency Division Multiplexing) of digital satellite broadcasting and terrestrial DMB, and system Dh is based on terrestrial DMB but adopts a mixed method to accommodate satellite DMB. The code division multiple access (CDM) scheme is almost identical to the division multiple access (CDMA).

Such digital media broadcasting may be serviced by terrestrial DMB and satellite DMB as described below.

Terrestrial DMB is a concept of mobile multimedia broadcasting using VHF channel 12, which is currently empty. If one channel is split, three blocks will be created. It is expected that two to four channels or one to three audio channels will be provided per one block. Aim.

Unlike terrestrial DMB, satellite DMB is broadcasted using satellites and low-receiving urban areas use a kind of repeater called gap filler, which has approximately 39 channels including 11 video, 25 audio, and 3 data. The company plans to operate a low cost system and aims to provide a low cost service.

However, the above-mentioned digital multimedia broadcasting service aims at providing universal service, and is providing EPG service limited to broadcasting program information and broadcasting service provider service information within a limited transmission bandwidth, and provides free or inexpensive paid service. In order to complement the model, there is a need to increase the subscriber base and generate additional revenue, and in other areas such as credit card / finance / securities / distribution / education / wireless communication / internet portal / ad agency / travel / air / home shopping / internet shopping mall. Business operators can increase customer loyalty by using new media or growing DMB broadcasting media and terminals in accordance with the increase of subscriber base and revenue generation in existing media (analog broadcasting, wired / wireless internet, newspaper, etc.). Affiliate marketing and e-commerce for sale, The need for customer management are emerging. EPG is a service application most used by DMB users, and it is necessary to broaden its use to provide a means for providing and billing services for each affiliate and a means for reducing cost burden for both operators and users. This is emerging.

Accordingly, the present invention has been made to solve the above conventional problems,

The purpose of the present invention is to show the information that the user can select and watch a program in digital broadcasting through a dedicated EPG, shopping, financial transactions, games, education, sports, traffic information, news, etc. provided by the dedicated EPG service provider Community information, member management and counseling information, billing information, including information, interactive advertisements, product service catalog information, VOD (Video On Demand) lists for product / service advertisements and sales purposes, product service price comparison information, user reviews and expert reviews The present invention provides a means for viewing or using an individual.

Another object of the present invention is a basic electronic program guide for excellent customers who have customers in different areas such as credit card / finance / distribution / education / wired / wireless communication / Internet portal / advertising agency / travel / aviation / home shopping / Internet shopping mall In addition to providing services, community information such as shopping, financial transactions, games, education, sports, traffic, news, and other life information, interactive advertisements, product service catalog information, product service price comparison information, user reviews, and expert criticism. , Membership management and counseling information, and billing and settlement information services are integrated into the terminal application to provide.

Another object of the present invention can request marketing / sale / customer service costs to DMB operators / terminal manufacturers / dedicated EPG affiliates within the framework of an alliance project for developing and operating a dedicated EPG terminal application. The exclusive EPG application can be provided free of charge, conditional free of charge for a certain period, free of charge when using a certain amount or number of transactions, settlement of mileage points, a certain amount of money per download, and mobile phone or credit card payment. To provide cost savings to all operators.

Another object of the present invention is a dedicated EPG service provider to develop and operate a dedicated EPG, terminal backward compatibility test required by the DMB operator, service quality test such as network test, various service content management, dedicated EPG application push or the like through a communication network or DMB operators can trust all EPG-related business processes such as optimization processing, settlement, etc., such as downloading in the form of pull, filtering, changing, and transforming the contents provided by affiliates to operate in the dedicated EPG. There is no need to review the business and technical requirements, and the affiliated service provider is able to proceed with the affiliated business at low cost without understanding the DMB expertise and unique business processes required by the DMB service provider and the terminal manufacturer.

Another object of the present invention is to selectively and intensively use the information of their preferred operators to the DMB service users as a single application called EPG, providing customers with the usability and convenience of the DMB terminal, and at the same time DMB unique services and affiliates To provide loyalty to the service.

Another object of the present invention is to efficiently settle billing for each service provider by watching the program content of the customer and purchasing various products, providing advertisements, discounts and credit coupons, and earning and using miles. To provide or make available services.

Another object of the present invention is a service provider having a specialized knowledge or experience in DMB service and DMB terminal development, namely DMB and terminal development, mobility, which is a feature of DMB service at an easy and low cost. / Personality / Multi-channel multimedia provision and basic or optional voice call provided by the terminal / Wireless Internet browser / SMS / MMS / Email / Chat / Image sensor based content recognition / Integrated content browser / Photo voice recognition function / LBS (Location) Context information such as location-based location information and user emotions can be used to provide differentiated services and product advertisement / sales for its excellent customers (members).

Another object of the present invention is a business such as communication, broadcasting, credit card, finance, distribution, education, wired and wireless communication / Internet portal / advertising agency / travel / aviation / home shopping / Internet shopping mall, digital multimedia technology and wireless mobile communication, web As the business / service convergence accelerates with the development of Internet technologies such as 2.0, the information world, which is innovatively increasing, can selectively provide information or services of its own preference to a single application called dedicated EPG. In other words, it is possible to receive reliable primary data filtering services by affiliate service providers, and to allow secondary data filtering by the terminal users themselves, providing personalization services by affiliate service providers and personalization services by users' own preferences. By providing the user's own DMB terminal The enemy has the purpose to allow useful.

In the bidirectional DMB environment of the present invention for achieving the above object, a billing settlement system for providing a specialized service to a specific operator customer using a dedicated EPG,

In the billing processing system in digital multimedia broadcasting,

Receive broadcasting signal and send detailed program information according to DMB transmission standard, control and manage use of service of subscriber mobile terminal, charge and settle DMB service fee of subscriber mobile terminal, manage dedicated EPG application and It transmits according to schedule information, and sends information when requesting interactive advertisement information from subscriber mobile terminal, so that a certain rate can be accumulated or accumulated points or cyber money can be used as points or cyber money according to service use through subscriber mobile terminal. DMB operator service means for performing a function to enable or use the coupon issued when viewing or using the interactive advertising content;

The service includes a service use function to be serviced by the DMB service provider, and downloads and manages an application to provide a service of data transmitted from a dedicated EPG partner service service, and establishes an exclusive EPG partnership in a specific area of the dedicated EPG. Shopping, finance, games, education, quizzes, surveys, sports, life information, interactive advertisements, specific product service catalogs, product / service advertisements, and VOD (Video On Demand) lists sent from operator service means. Service (goods / services) Price comparison, community information, membership management, counseling information, billing and settlement information is provided through DMB network transmission or mobile / wireless internet network. Convert the content provided by the Sudan to the DMB environment, and purchase goods / services through a dedicated EPG or If you earn or use points for cyber money or use it, settle it, perform authentication and management functions of subscriber mobile terminals, and perform process linkage and interface functions according to the order of tangible goods and services through dedicated EPG or shopping mall. EPG operator service means;

Shopping, finance, games, education, quizzes, surveys, sports, life information, interactive advertisements, specific product service catalogs, product / service advertisements, and VOD (Video On Demand) lists for sale through the special EPG. Service (goods / services) Manages advertising information such as price comparison, community information, membership management, counseling information, and billing settlement, manages the contents provided, and manages member information and authorizations for membership authentication of affiliated businesses. A dedicated EPG partner service means that performs certification for interworking with a dedicated EPG provider service means, and performs settlement functions for earning or using points and cyber money according to contents and goods / services provided through a dedicated EPG. ;

It is characterized in that it comprises a subscriber mobile terminal for receiving a broadcast signal through the dedicated EPG or the basic EPG to provide a service.

The DMB service provider means,

An EPG information transmitter for transmitting broadcast signal reception and channel tuning essential information and program details to a subscriber mobile terminal according to the DMB transmission standard;

DMB service subscriber management execution unit that manages data for billing and receiving DMB service subscribers, and controls and manages the use of services by separate service type management items when providing dedicated EPG services;

A billing and settlement unit that executes the function of charging, billing and storing the DMB service fee in consideration of the authentication and purchase information of the dedicated EPG operator service means and the dedicated EPG affiliate service means;

A dedicated EPG application download unit which performs a function of transmitting to a broadcasting network or a mobile communication network according to management and schedule information of a dedicated EPG application to be downloaded from a dedicated EPG service provider;

VOD for shopping, finance, games, education, quizzes, surveys, sports, traffic information, life information, interactive advertisements, product service catalog information, product / service advertisements and sales for dedicated EPG applications received from dedicated EPG service providers. (Video On Demand) Dedicated EPG advertising content provider that sends price comparison information, community information, member management and counseling information, and billing settlement information for tangible and intangible goods / services such as list and product service to DMB network or mobile / wireless internet network. Wow,

Interactive mobile shopping, finance, games, education, quizzes, polls, sports, traffic information, life information, interactive advertisements, product service catalog information, product / service advertisements and sales on video on demand subscribers, Interactive content provider to send interactive advertisements when requesting price comparison information, community information, member management and counseling information, billing information, etc.

A cyber money management unit that performs a function of accumulating a certain percentage of a user fee, a billing fee, and a storage fee through a subscriber mobile terminal as points or cyber money, or allowing accumulated points or cyber money to be used;

It is characterized in that it is configured to include a DMB operator service control unit that is electrically connected to each of the parts in charge of the overall control.

The dedicated EPG service provider means,

A dedicated EPG service provider application downloading unit for receiving data from a dedicated EPG affiliate service means including a function of using the DMB service provider means and providing a service;

Shopping, finance, games, education, quizzes, surveys, sports, traffic information, life information, interactive advertisements, product service catalog information, product / service advertisements and sales sent to a specific area of the dedicated EPG affiliate service provider. It transmits price comparison information, community information, member management and counseling information, and billing settlement information on tangible and intangible goods / services such as VOD (Video On Demand) list, goods service, etc. to the DMB service provider. A dedicated EPG advertising content providing history management unit for generating and managing basic data of settlement and billing through linkage,

Content conversion unit for converting the content provided by the dedicated EPG partner service means according to the DMB environment,

A dedicated EPG service provider's two-way contents that provide two-way service to subscriber mobile terminal according to the communication function such as requesting and replying data between DMB service provider and dedicated EPG service provider. Providing department,

In order to settle the use of information according to price comparison information for tangible and intangible goods / services, such as downloading and sending out exclusive EPGs, advertising for subscribers, and goods / services through dedicated EPGs, and to purchase coupons and services provided through dedicated EPGs. Dedicated EPG Business Service Settlement Department that performs settlement based on earning or using points and cyber money

A dedicated EPG subscriber management execution unit that performs authentication and information management functions of the subscriber mobile terminal;

Commerce integration processing unit that performs process linkage and interface functions according to the order of tangible and intangible goods and services through a dedicated EPG or shopping mall,

It is characterized in that it is configured to include a dedicated EPG provider service control unit that is electrically connected to each of the parts in charge of the overall control.

The dedicated EPG partner service means,

Dedicated EPG offers shopping, finance, games, education, quizzes, surveys, sports, traffic information, life information, interactive advertising, product service catalog information, product / service advertisement, and VOD (Video On Demand) lists for sales purposes. Dedicated EPG advertising content providing unit that manages price comparison information, community information, member management and counseling information, and billing settlement information for tangible and intangible goods such as services,

Wired and wireless content management unit for managing the content provided through the wired and wireless Internet network,

EPG Affiliate Service Provider Membership Management Certification Department, which performs information management and certification necessary for subscriber management and service subscription and use authority certification of dedicated EPG Affiliate service providers,

It is responsible for the settlement function with customers and other companies based on the service provider's services, and the dedicated EPG that performs settlement based on the point or cyber money accumulation or use for the purchase of goods / services through the dedicated EPG, credit card and mobile phone payment. Department of Settlement of Partnership Services,

Transfer and receive order request information based on the information processed from dedicated EPG service provider that performs process linkage and interface function for tangible and intangible goods and services such as goods / services through dedicated EPG or shopping mall Commerce integrated processing billing;

It is characterized in that it is configured to include a dedicated EPG alliances service control unit that is electrically connected to each of the parts in charge of the overall control.

In addition, it characterized in that it further comprises a customer counseling processing unit for storing and managing data about customer complaints, product inquiries, service subscription and termination through a dedicated EPG.

In addition, in order to provide event and promotion information to the subscriber mobile terminal through a dedicated EPG, the campaign execution management unit for storing and managing the event and promotion information, running the campaign according to the preset campaign rules and collecting and analyzing the customer's response Characterized in that the configuration.

The dedicated EPG operator service application download unit,

Using the push method to the subscriber mobile terminal in the dedicated EPG service provider means or to support the pull method to the exclusive EPG service provider in the short message or callback URL method in the subscriber mobile terminal. It features.

The subscriber mobile terminal,

It can operate on the base of satellite and terrestrial DMB middleware, or can operate in satellite and terrestrial integrated DMB middleware, and if there is no DMB middleware, it can be installed and operated by firmware.

The dedicated EPG,

It is equipped according to each standard of satellite and terrestrial DMB, and it is possible to receive both satellite and terrestrial DMB with integrated EPG.In addition to receiving and providing DMB broadcasting program guide information, the latest coloring, which is provided on mobile / wireless internet, Ringtones, VOD clips, popular MP3, today's best UCC (User Created Contents), etc. Contents including the copyright holder / duration / features / location address information / price, etc. It is characterized by providing.

In addition, the dedicated EPG,

In addition to receiving and providing DMB broadcasting program guide information, it provides a real-time mobile chat function, address book management, and mailing functions, as well as receiving and providing DMB broadcasting program guide information, as well as DMB operators or dedicated EPG operators or dedicated EPG. Characterized in that it can include the ability to send SMS (Short Message Service) and MMS (Multimedia Messaging Service) provided by a certain number of free customers according to the excellent customer rating.

The DMB service provider means,

It may include a part or all of the dedicated EPG provider service means and dedicated EPG affiliate service means.

The dedicated EPG partner service means,

Dedicated EPG operator service means and DMB operator service means characterized in that it includes some or all.

The dedicated EPG,

The exclusive EPG affiliates may include functions for marketing / sale / customer service by mixing or separating the basic EPG functions.If the exclusive EPG affiliates want it, the services such as brand and logo of the exclusive EPG affiliate It can be exposed as an image icon or text that can express identity (Service Identity), and when the user clicks or selects the image icon and text on a mobile terminal, it is characterized by being switched to a specific wired / wireless Internet WAP page of an affiliated company. .

In addition, the dedicated EPG,

In the case of terrestrial / cable / satellite broadcasting service providers, it is possible to provide broadcasting programs of affiliated companies in addition to DMB broadcasting programs. It is possible to make a reservation for STB remote operation by synchronizing information with STB (Set Top Box) in the user's home.

The dedicated EPG,

The mobile terminal user uses a PC or mobile terminal interface to access USB memory, CF card memory, compact flash I / II, secure digital card (SD card), via the Internet site of DMB operators, dedicated EPG operators or dedicated EPG affiliates. Full / partial download / upload synchronization technique using memory cards such as multimedia cards (MMC), smart media cards (SMC), memory sticks (MS), and xD picture cards, or short-range wireless communication technologies such as dedicated connectors, direct access, and Bluetooth. As always, it can be upgraded and maintained to the latest version.

The EPG information sending unit,

The information to be provided through the DMB network from the dedicated EPG provider and the information to be provided or transmitted or transmitted through the mobile / wireless internet network, network classification, basic / dedicated EPG classification, partner business classification, advertising content ID, advertising content contents, and validity. It is characterized in that the management, such as duration, transmission start time, duration.

The DMB service subscriber management execution unit,

For the integrated billing, the member ID, mobile phone number, social security number, application date for the exclusive use of the EPG, and the application for the integrated bill are collected from the exclusive EPG provider for the customers (members) who applied for or approved the exclusive EPG service. It is characterized by managing.

The billing settlement unit,

In order to settle billing for the exclusive EPG partner service provider, information about the coupon ID, expiration date, application criteria, redundancy usage, discount amount or discount rate, maximum discount amount or discount rate of the existing coupon is managed.

The billing settlement unit,

In order to settle billing for the exclusive EPG affiliate service provider customers, it is characterized by managing the information such as the available mileage, points, etc. of the dedicated EPG user customers that can be provided by the partner business.

The dedicated EPG application download unit,

Dedicated EPG Partners manage each dedicated EPG, and are managed by version ID, EPG application ID, expiration date, and image size. And managing information so that it can be monitored and tracked in success or the like.

The dedicated EPG content providing unit,

Manages advertising content to be sent or delivered by dedicated EPG affiliates, and types of management include DMB network or portable / wireless internet network transmission, DMB network or portable / wireless internet network transmission when user requests, price for viewing or using advertising content. It manages information on policy / validity, etc., and includes information on whether a user branches to a dedicated EPG provider or requests to a DMB provider when requesting additional information.

The bidirectional content providing unit,

It includes a function to search / sort to identify and determine the corresponding contents quickly when requesting additional / detailed / detailed information from the dedicated EPG user of the mobile terminal.In case of receiving information related to e-commerce, the dedicated EPG provider Alternatively, the user can branch the request to a dedicated EPG partner and continue to perform the user's request, and the user's mobile phone number, request classification, request contents, request start time, request end time, response / response start And history management by time, response / answer end time, response / answer contents, completion, incomplete, or not.

The cyber money management unit,

For each method of earning, charging, and using points, miles, reserves, cyber money, etc. of a dedicated EPG user of the mobile terminal, it is characterized by being managed by the occurrence event and the occurrence time.

The dedicated EPG operator service application download unit,

When downloading a dedicated EPG application through a DMB provider, it includes a function to deliver information to the DMB provider via a dedicated network, Internet network, USB, etc., and to collect information such as transmission success. It also includes a function that can be delivered to the portable / wireless Internet network and a function to manage the transfer history.

The dedicated EPG advertising content providing history management unit,

In case of sending exclusive EPG advertisement contents through DMB service provider, collect and manage contents such as contents, type, delivery time, size, and success of sending to DMB service provider through dedicated network, Internet network, USB, etc. It includes the function to make it available, and when the dedicated EPG provider delivers it directly to the portable / wireless Internet network, it collects and manages information such as content content and type, delivery time, size, and success of delivery, and uses it for settlement of agency fees. It is characterized in that it includes a function to enable.

The content conversion unit,

It is characterized by converting the content for wired and wireless Internet, which is owned by a dedicated EPG affiliate or received from other affiliates, to be recognized and expressed in a dedicated EPG application.

The dedicated EPG service provider bidirectional content providing unit,

When a customer (member) who uses a dedicated EPG on a mobile terminal requests additional / detailed information on advertising content, it searches for and delivers the appropriate content internally, and if it is a two-way request for purchase purposes, it is purchased through linkage with the commerce integration processor. Characterized in that the action can be completed.

The dedicated EPG provider service settlement unit,

In order to settle the agency fee for the provision of dedicated EPG service, the dedicated EPG service provider application download unit, dedicated EPG advertising content provision history management unit, content conversion unit, dedicated EPG service provider bidirectional content provision unit, dedicated EPG service subscriber management execution unit, and commerce integration It is characterized by calculating, verifying, and calculating agency commissions based on historical service rates set in advance based on historical information managed by transaction logs, etc., and generating settlement basic data files if necessary.

The dedicated EPG service subscriber management execution unit,

It is characterized by managing the authentication information management, authentication history, current use-only EPG version information, etc. for the dedicated EPG user received from the dedicated EPG partner.

The commerce integration processing unit,

Shopping, finance, games, education, quiz, polls, sports, traffic information, life information (news, weather, securities, etc.), interactive advertising, product service catalog information, product / service advertisement and sales VOD (Video On Demand) list, price comparison information on tangible goods and services, community information (user reviews and expert equality), or cash, credit card, mobile phone payment, Settle billing with coupons, mileage, points, etc., and settle billing fees for DMB operators and dedicated EPG partners and agency fees.

The dedicated EPG content providing unit,

It manages the advertising content to be delivered to the dedicated EPG provider or the mobile terminal user directly, and includes the function to deliver interactive contents according to the user's request, and branches and records to other providers for purchase processing and interactive content providing processing that are difficult to perform directly. It is characterized by.

The customer consultation processing unit,

Information related to the use, purchase, and payment of content for customers who have applied for or approved the use of the dedicated EPG to be delivered directly to the dedicated EPG operator or the mobile terminal user, customer ID / accessible content type / remaining mileage points, coupons, cyber It manages and delivers money / gift certificates / purchase order status and delivery status / customer consultation Q & A contents.

The campaign execution management unit,

Dedicated EPG Partners In the event of campaign promotion jointly with independent operators or affiliated companies for exclusive EPG projects, campaign target channels, campaign period, campaign contents such as SMS / MMS / e-Mail, campaign period, campaign offer (mileage credit, etc.) , Points earning, coupon issuing), dedicated EPG infants to provide campaign information, and manages the layout (UI Layout) and delivers to dedicated EPG operators, and monitors and tracks the execution status of the campaign in real time.

On the other hand, the billing settlement method for providing a specialized service to a specific operator customer using the dedicated EPG in the present inventors two-way DMB environment,

In the charging processing method in digital multimedia broadcasting,

A dedicated EPG service provider can be used to distribute the application program as a DMB service provider based on a broadcasting network or a portable and wireless Internet network so that subscriber EP can view dedicated EPG information. Preparing to distribute a dedicated EPG application prepared for distribution by means of an Internet-based dedicated EPG service provider;

A dedicated EPG sending step of transmitting to the DMB service provider based on a broadcasting network or a portable and wireless Internet network in accordance with a pre-scheduling schedule information, or transmitting to a dedicated EPG service provider based on a portable or wireless Internet network in a PUSH or PULL manner;

When receiving dedicated EPG application from subscriber mobile terminal to broadcasting network or portable / wireless internet network, it decides whether to start receiving according to the conditional access system (CAS) or application ID and usage level. Subscriber mobile that records the reception success for basic data generation on the mobile terminal and sets the terminal environment so that the subscriber can be executed in a preferred way such as default execution or execution through the mobile terminal navigation menu when the DMB service is executed. Terminal reception and configuration step;

Receive start time, reception end time, processing result code, receiving terminal phone number to notify the DMB provider or dedicated EPG provider whether or not to succeed in receiving the dedicated EPG application. A dedicated EPG download settlement step of receiving and resolving information identifying the owner of a receiving terminal, such as a CAS number and a dedicated EPG application ID;

A dedicated EPG advertising content transmitting step in which the DMB service provider transmits the advertising content to the DMB network after the pre-scheduling scheduling is confirmed or the dedicated EPG service provider delivers the advertising content to the portable or wireless Internet network in real time periodically;

When executing the exclusive EPG application on the subscriber mobile terminal, the advertisement content received through the DMB network or the mobile / wireless internet network is displayed according to the content and the receiving terminal user authentication information, and the point or cyber money is displayed when the advertisement or coupon is clicked among the displayed information. Receive and display dedicated EPG advertising content to accumulate, and earn points;

If the subscriber mobile terminal uses paid advertising content, the user can record CAS authentication information received from the DMB operator or availability through communication with the exclusive EPG provider and record the usage history in the terminal specific directory and deliver it to the DMB provider or the exclusive EPG provider. Dedicated EPG advertisement that allows the affiliates who provide the advertisements or coupons clicked on the subscriber's mobile terminal to settle costs or settle immediately after using accumulated points or cash or credit card or mobile phone payment A content information fee calculation step;

Subscriber mobile terminal user registers information such as product name / purchase quantity / purchase amount / coupon application / pointpoint mileage application and use through user-specific button click or navigation menu when user needs to purchase advertisement contents through exclusive EPG application or use. Dedicated EPG advertising content-based e-commerce processing and settlement step through which the e-commerce is established and settled through;

When a mobile terminal user requests additional interactive advertising content through a portable EPG application through a dedicated EPG application, the DMB service provider transmits the content to the DMB network, or the DMB service provider or a dedicated EPG service transmits the advertising content to the mobile or wireless Internet network. Dedicated EPG two-way advertising content sending step;

When the subscriber mobile terminal uses paid interactive advertising content, the CAS authentication information received from the DMB operator or the availability through the communication with the dedicated EPG provider is recorded in the terminal specific directory and delivered to the DMB provider or the dedicated EPG provider. Dedicated EPG to settle costs to affiliates that provide advertisements or coupons clicked on the subscriber's mobile terminal, or to be settled immediately after using accumulated points or cash, credit cards, or mobile payments. Interactive advertising content information fee settlement step;

Subscriber mobile terminal When user needs to purchase or watch interactive advertising content additionally requested through exclusive EPG application, click product specific button, purchase quantity, purchase amount, coupon application, point credit mileage Dedicated EPG two-way advertising content-based electronic commerce processing and settlement step through which the e-commerce is established and settled through the registration of information; characterized in that it comprises a.

In addition, the points for service agency fees for the development or operation of dedicated EPG applications for a certain period of time, such as monthly / quarterly, between dedicated EPG operators or DMB operators or dedicated EPG affiliate operators or subscriber mobile terminal users Characterized in that it further comprises a proxy commission settlement step of the settlement by means such as mileage, cyber money, cash, credit card.

At this time, the agency commission settlement step,

Agency commission by calculating points / mileage / cyber money provided or earned by other affiliates, such as DMB operators, dedicated EPG affiliates, and credit cards owned by mobile terminal dedicated EPG users, according to the usual point / mile conversion / swapping methods and conversion rates It is characterized in that for calculating.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the billing settlement system and method for providing a specialized service to a specific operator customer using a dedicated EPG in the present invention bidirectional DMB environment.

1 is an overall configuration diagram of a billing settlement system for providing a specialized service to a specific operator customer using a dedicated EPG in a bidirectional DMB environment according to an embodiment of the present invention.

As shown in Figure 1, in the interactive DMB environment of the present invention using a dedicated EPG billing settlement system for providing a specific service to a specific operator customer,

In the billing processing system in digital multimedia broadcasting,

Receive broadcasting signal and send detailed program information according to DMB transmission standard, control and manage use of service of subscriber mobile terminal, charge and settle DMB service fee of subscriber mobile terminal, manage dedicated EPG application and It transmits according to schedule information, and sends information when requesting interactive advertisement information from subscriber mobile terminal, so that a certain rate can be accumulated or accumulated points or cyber money can be used as points or cyber money according to service use through subscriber mobile terminal. Or DMB operator service means (100) for performing a function for enabling a coupon issued when viewing or using interactive advertising content;

The service includes a service use function to be serviced by the DMB service provider, and downloads and manages an application to provide a service of data transmitted from a dedicated EPG partner service service, and establishes an exclusive EPG partnership in a specific area of the dedicated EPG. Shopping, finance, games, education, quizzes, sports, life information, interactive advertisements, specific product service catalogs, product / service (goods / services) price comparison, community information, membership management, counseling information, billing Provide settlement information through DMB network transmission or portable / wireless internet network, manage advertising content providing history, convert contents provided by dedicated EPG affiliate service means to DMB environment, and use dedicated EPG Earn or redeem points and cyber money for the purchase or use of goods / services. Acid, and the subscriber performs the authentication and management of a mobile terminal, a dedicated EPG or dedicated EPG service providers, and means for performing a process associated interface functions in accordance with the intangible goods and services ordered through the shopping mall 200 and;

Shopping, finance, games, education, quiz, sports, life information, interactive advertisement, specific product service catalog, product / service (goods / services) price comparison, community information, membership management, counseling information, billing It manages advertising information such as settlement, manages contents provided, executes certification for linking with exclusive EPG service provider for management of member information and authority for membership certification of affiliates, and exclusive EPG. An exclusive EPG alliance operator service means (300) for performing a settlement function for earning or using points and cyber money according to contents provision and goods / service provision through;

It is characterized in that it comprises a subscriber mobile terminal 400 for receiving a broadcast signal through a dedicated EPG or basic EPG to provide a service.

At this time, the subscriber mobile terminal,

It can operate on the base of satellite and terrestrial DMB middleware, or can operate in satellite and terrestrial integrated DMB middleware, and if there is no DMB middleware, it can be installed and operated by firmware.

In addition, the dedicated EPG,

It is equipped according to each standard of satellite and terrestrial DMB, and it is possible to receive both satellite and terrestrial DMB with integrated EPG.In addition to receiving and providing DMB broadcasting program guide information, the latest coloring, which is provided on mobile / wireless internet, Ringtones, VOD clips, popular MP3, today's best UCC (User Created Contents), etc. Contents including the copyright holder / duration / features / location address information / price, etc. It is characterized by providing.

In addition, the dedicated EPG,

In addition to receiving and providing DMB broadcasting program guide information, it provides a real-time mobile chat function, address book management, and mailing functions, as well as receiving and providing DMB broadcasting program guide information, as well as DMB operators or dedicated EPG operators or dedicated EPG. Characterized in that it can include the ability to send SMS (Short Message Service) and MMS (Multimedia Messaging Service) provided by a certain number of free customers according to the excellent customer rating.

The DMB service provider means,

It may include a part or all of the dedicated EPG provider service means and dedicated EPG affiliate service means.

The dedicated EPG partner service means,

Dedicated EPG operator service means and DMB operator service means characterized in that it includes some or all.

On the other hand, the dedicated EPG,

The exclusive EPG affiliates may include functions for marketing / sale / customer service by mixing or separating the basic EPG functions.If the exclusive EPG affiliates want it, the services such as brand and logo of the exclusive EPG affiliate It can be exposed as an image icon or text that can express identity (Service Identity), and when the user clicks or selects the image icon and text in a mobile terminal, it is converted into a specific wired / wireless internet WAP page of an affiliated company. In the case of terrestrial / cable / satellite broadcasting service providers, it can provide broadcasting programs of affiliated companies in addition to DMB broadcasting programs, and notify users of specific sounds or ringtones at the scheduled time through viewing reservation or recording reservation menu. STB remote operation can be reserved by synchronizing information with STB (Set Top Box) in user's home It characterized in that can.

On the other hand, the dedicated EPG,

The mobile terminal user uses a PC or mobile terminal interface to access USB memory, CF card memory, compact flash I / II, secure digital card (SD card), via the Internet site of DMB operators, dedicated EPG operators or dedicated EPG affiliates. Full / partial download / upload synchronization technique using memory cards such as multimedia cards (MMC), smart media cards (SMC), memory sticks (MS), and xD picture cards, or short-range wireless communication technologies such as dedicated connectors, direct access, and Bluetooth. As always, it can be upgraded and maintained to the latest version.

As shown in FIG. 1, in order to solve the technical problem of the present invention, the DMB operator service means 100, the dedicated EPG operator service means 200, the dedicated EPG affiliate service provider 300, and the subscriber mobile terminal 400 are provided. ) And satellite or terrestrial DMB network, portable and wireless Internet network and Internet network or dedicated network.

Specifically, the DMB operator service means 100 provides various contents such as sound source and video to each subscriber mobile terminal 400 subscribed as a member through a satellite or repeater according to the service environment of the satellite DMB network or the terrestrial DMB network. Controls the transmission, and receives the billing processing and settlement information from the dedicated EPG service provider 200 after the broadcast, billing processing and settlement for the use of advertising or coupons provided by the subscriber mobile terminal 400, mobile phone and credit card payment To control.

On the other hand, when performing the billing processing and settlement processing of each user based on the settlement information provided from the dedicated EPG provider service means 200, it is the most preferred embodiment to control this in the above-described DMB operator service means 100, It is not limited. In addition, the billing for the viewing or use of the content provided through the dedicated EPG is processed by the DMB operator service means 100, the price of the product provided in the form of content that can be operated from the DMB terminal received from the dedicated EPG affiliates Settlement may be processed by a dedicated EPG provider service means, and processing of billing settlement may vary depending on the operator's settings.

The subscriber mobile terminal 400 operates on the DMB middleware base, and may be used as a default EPG by user selection according to the terminal function, and configured to be driven through the user's menu navigation.

On the other hand, in the terminal without DMB middleware, a dedicated EPG developed by the firmware method and basically ported when the terminal is released is registered or executed as the default EPG through the terminal menu navigation.

Dedicated EPG (Electronic Program Guide) described in the present invention means credit card / financial / securities / distribution / education / wireless except for EPG basically provided by DMB broadcaster or terminal manufacturer and mobile communication service provider for the purpose of broadcasting program. Businesses with customers in different areas such as communication / internet portal / advertising agency / travel / aviation / home shopping / internet shopping mall / DMB broadcasting / cable broadcasting / terrestrial broadcasting / IPTV This means that not only the basic EPG service to a specific customer, but also integrates and provides a unique service of each operator or a multi-entry partnership service into a terminal application called EPG.

In addition, the present invention enables the billing and settlement of the information usage fee generated when downloading or porting a dedicated EPG application application to the terminal, and a fee for broadcasting / mobile communication network transmission agency for the dedicated EPG application application and DBM content, and a dedicated EPG. Authorization fee for application and DMB content, customer reward system management fee based on authentication and settlement information or point / cyber money for electronic commerce through dedicated EPG, and service provider's unique contents provided through dedicated EPG Information usage fee and settlement, additional functions provided through dedicated EPG, customer retention based on customer satisfaction and loyalty improvement based on contents provision, qualitative profit creation by securing new subscribers, new product guidance through dedicated EPG / Price comparisons and other advertising content Ads billing and revenue is possible to billing and settlement to settlement, conversion operators reserve the affiliate internet's content for DMB / management / transmission gateway fees and efficiently to each service provider and the subscriber according to.

In addition, the present invention may be charged when the excellent customer downloads the dedicated EPG to the terminal, such as information usage fee, and when downloading the content to decorate the dedicated EPG, such as wallpaper, image, icon, specific MP3 play at run Edo charges such as information usage fees may occur, and the normal advertising agency fee may be charged even when advertising other affiliates in an affiliated EPG.

The above billing and settlement can be made through cash, credit card, mobile phone payment, membership points, cyber money and the like.

FIG. 2 is a block diagram showing in detail a DMB operator service means of a billing settlement system for providing a specific service to a specific operator customer using a dedicated EPG in an interactive DMB environment according to an embodiment of the present invention.

As shown in Figure 2, the DMB service provider means,

An EPG information transmitter 110 for transmitting a broadcast signal reception and channel tuning essential information and program details to a subscriber mobile terminal according to the DMB transmission standard;

DMB service subscriber management execution unit 120 that manages data for billing and storage of DMB service subscribers, and controls and manages the use of services by separate service type management items when providing dedicated EPG services;

A billing calculation unit 130 that executes a function of charging, billing, and storing the DMB service fee in consideration of authentication and purchase information of the dedicated EPG operator service means and the dedicated EPG affiliate service means;

Dedicated EPG application download unit 140 for transmitting to the broadcasting network or mobile communication network according to the management and schedule information dedicated EPG application to download and receive from the dedicated EPG service provider means,

VOD for shopping, finance, games, education, quizzes, surveys, sports, traffic information, life information, interactive advertisements, product service catalog information, product / service advertisements and sales for dedicated EPG applications received from dedicated EPG service providers. (Video On Demand) Dedicated EPG advertising content provider that sends price comparison information, community information, member management and counseling information, and billing settlement information for tangible and intangible goods / services such as list and product service to DMB network or mobile / wireless internet network. 150,

Interactive mobile shopping, finance, games, education, quizzes, polls, sports, traffic information, life information, interactive advertisements, product service catalog information, product / service advertisements and sales on video on demand subscribers, Interactive content providing unit 160 to send two-way advertising when requesting price comparison information, community information, member management and consultation information, billing information, such as goods and services, tangible and intangible goods, and

The cyber money management unit 170 to perform a function to accumulate a certain percentage of the usage fee or billing fee, the storage fee through the subscriber mobile terminal or to use the accumulated points or cyber money, and

It is characterized in that it comprises a DMB provider service control unit 180 that is electrically connected to each of the parts in charge of the overall control.

The EPG information sending unit,

The information to be provided through the DMB network from the dedicated EPG provider and the information to be provided or transmitted or transmitted through the mobile / wireless internet network, network classification, basic / dedicated EPG classification, partner business classification, advertising content ID, advertising content contents, and validity. It is characterized in that the management, such as duration, transmission start time, duration.

The DMB service subscriber management execution unit,

For the integrated billing, the member ID, mobile phone number, social security number, application date for the exclusive use of the EPG, and the application for the integrated bill are collected from the exclusive EPG provider for the customers (members) who applied for or approved the exclusive EPG service. It is characterized by managing.

The billing settlement unit,

In order to settle billing for the exclusive EPG partner service provider, information about the coupon ID, expiration date, application criteria, redundancy usage, discount amount or discount rate, maximum discount amount or discount rate of the existing coupon is managed.

The billing settlement unit,

In order to settle billing for the exclusive EPG affiliate service provider customers, it is characterized by managing the information such as the available mileage, points, etc. of the dedicated EPG user customers that can be provided by the partner business.

The dedicated EPG application download unit,

Dedicated EPG Partners manage each dedicated EPG, and are managed by version ID, EPG application ID, expiration date, and image size. And managing information so that it can be monitored and tracked in success or the like.

The dedicated EPG content providing unit,

Manages advertising content to be sent or delivered by dedicated EPG affiliates, and types of management include DMB network or portable / wireless internet network transmission, DMB network or portable / wireless internet network transmission when user requests, price for viewing or using advertising content. It manages information on policy / validity, etc., and includes information on whether a user branches to a dedicated EPG provider or requests to a DMB provider when requesting additional information.

The bidirectional content providing unit,

It includes a function to search / sort to identify and determine the corresponding contents quickly when requesting additional / detailed / detailed information from the dedicated EPG user of the mobile terminal.In case of receiving information related to e-commerce, the dedicated EPG provider Alternatively, the user can branch the request to a dedicated EPG partner and continue to perform the user's request, and the user's mobile phone number, request classification, request contents, request start time, request end time, response / response start And history management by time, response / answer end time, response / answer contents, completion, incomplete, or not.

The cyber money management unit,

For each method of earning, charging, and using points, miles, reserves, cyber money, etc. of a dedicated EPG user of the mobile terminal, it is characterized by being managed by the occurrence event and the occurrence time.

The DMB service subscriber management execution unit 120 manages basic data for billing, storage, and customer service of the DMB service subscriber, and with a CAS (Condition Access System: a system for processing access so that only members with certain conditions) It can check and control the use of service through interworking, and it is responsible for controlling and managing service use by separate service type management items when providing exclusive EPG service.

The billing and settlement unit 130 executes the function of charging, billing, and storing the DMB service fee based on the authentication and purchase information of the dedicated EPG provider service means and the dedicated EPG affiliate service means. The Bank of Korea, which provides the Sudan, is assumed to be Korea Land Park, which provides dedicated EPG partner service.

Individual customers who set up the Bank of Korea as their bank will receive a dedicated EPG service through the subscriber's mobile terminal. At this time, if you purchase the Korea Land Park coupon provided by the Bank of Korea among the services provided to the subscriber mobile terminal, the billing and settlement department will charge the customer for the communication fee and the coupon fee, or the communication fee in the billing and settlement department Coupon purchase fees may be billed by the Bank of Korea. If it is assumed that the billing and settlement department will process all of them, the Bank of Korea will either deduct or accumulate points to customers who purchased through the Bank of Korea, and process the settlement based on the information. The coupon will be paid from the Bank of Korea to Korea Land Park.

As a result, when a customer purchases a park coupon provided by the Bank of Korea, the customer can increase the loyalty by deducting a lower price than a general coupon amount.

Point deduction and point settlement between each affiliated service provider, service provider, and DMB service provider may vary depending on the setting, and the detailed description thereof will be omitted since billing and settlement means and procedures are already known to those skilled in the art. Do it.

The dedicated EPG application download unit 140 performs the function of transmitting according to the dedicated EPG application management and schedule information to be downloaded from the dedicated EPG provider service means, that is, download and schedule the dedicated EPG application transmitted from the dedicated EPG service provider service means. According to the information it is responsible for the function of transmitting to the subscriber mobile terminal through the EPG information transmitting unit 110.

The two-way content providing unit 160 is responsible for the function to send the two-way advertising when the two-way advertising request from the subscriber mobile terminal, providing interactive services to the subscriber mobile terminal in accordance with the data inquiry and provision of DMB operators and dedicated EPG service providers. Done.

The cyber money management unit 170 performs a function for accumulating a certain percentage of the usage fee or billing fee, the storage fee through the subscriber mobile terminal as points or cyber money or using accumulated points or cyber money. In other words, it is responsible for accumulating and using a certain percentage of royalty, billing and storage charges as intangible points, cyber money, etc. to attract new subscribers and retain existing subscribers. It can be used as a means of settlement.

3 is a block diagram showing in detail the dedicated EPG operator service means of the billing settlement system for providing a specific service to a specific operator customer using a dedicated EPG in a bidirectional DMB environment according to an embodiment of the present invention.

As shown in Figure 3, the dedicated EPG service provider 200,

A dedicated EPG provider service application download unit 210 for receiving data of a dedicated EPG affiliate service provider including a function of using the DMB operator service means and providing a service;

Shopping, finance, games, education, quizzes, surveys, sports, traffic information, life information, interactive advertisements, product service catalog information, product / service advertisements and sales sent to a specific area of the dedicated EPG affiliate service provider. It transmits price comparison information, community information, member management and counseling information, and billing settlement information on tangible and intangible goods / services such as VOD (Video On Demand) list, goods service, etc. to the DMB service provider. And dedicated EPG advertising content providing history management unit 220 for generating and managing the basic data of settlement and billing through linkage,

Content conversion unit 230 for converting the content provided by the dedicated EPG partner service means according to the DMB environment, and

A dedicated EPG service provider's two-way contents that provide two-way service to subscriber mobile terminal according to the communication function such as requesting and replying data between DMB service provider and dedicated EPG service provider. Providing unit 240,

In order to settle the use of information according to price comparison information for tangible and intangible goods / services, such as downloading and sending out exclusive EPGs, advertising for subscribers, and goods / services through dedicated EPGs, and to purchase coupons and services provided through dedicated EPGs. Dedicated EPG business service settlement unit 250 for performing the settlement according to the points and cyber money earned or used, and

Dedicated EPG subscriber management execution unit 260 for performing the authentication and information management function of the subscriber mobile terminal,

Commerce integration processing unit 270 that performs process linkage and interface functions according to the order of tangible and intangible goods and services through a dedicated EPG or a shopping mall,

It is characterized in that it comprises a dedicated EPG provider service control unit 280 that is electrically connected to each of the parts in charge of the overall control.

The dedicated EPG operator service application download unit,

When downloading a dedicated EPG application through a DMB provider, it includes a function to deliver information to the DMB provider via a dedicated network, Internet network, USB, etc., and to collect information such as transmission success. It also includes a function that can be transferred to a portable / wireless Internet network and a function that can manage the transfer history.

The dedicated EPG advertising content providing history management unit,

In case of sending exclusive EPG advertisement contents through DMB service provider, collect and manage contents such as contents, type, delivery time, size, and success of sending to DMB service provider through dedicated network, Internet network, USB, etc. It includes the function to make it available, and when the dedicated EPG provider delivers it directly to the portable / wireless Internet network, it collects and manages information such as content content and type, delivery time, size, and success of delivery, and uses it for settlement of agency fees. It is characterized in that it includes a function to enable.

The content conversion unit,

It is characterized by converting the content for wired and wireless Internet, which is owned by a dedicated EPG affiliate or received from other affiliates, to be recognized and expressed in a dedicated EPG application.

The dedicated EPG service provider bidirectional content providing unit,

When a customer (member) who uses a dedicated EPG on a mobile terminal requests additional / detailed information on advertising content, it searches for and delivers the appropriate content internally, and if it is a two-way request for purchase purposes, it is purchased through linkage with the commerce integration processor. Characterized in that the action can be completed.

The dedicated EPG provider service settlement unit,

In order to settle the agency fee for the provision of dedicated EPG service, the dedicated EPG service provider application download unit, dedicated EPG advertising content provision history management unit, content conversion unit, dedicated EPG service provider bidirectional content provision unit, dedicated EPG service subscriber management execution unit, and commerce integration It is characterized by calculating, verifying, and calculating agency commissions based on historical service rates set in advance based on historical information managed by transaction logs, etc., and generating settlement basic data files if necessary.

The dedicated EPG service subscriber management execution unit,

It is characterized by managing the authentication information management, authentication history, current use-only EPG version information, etc. for the dedicated EPG user received from the dedicated EPG partner.

The commerce integration processing unit,

Shopping, finance, games, education, quiz, polls, sports, traffic information, life information (news, weather, securities, etc.), interactive advertising, product service catalog information, product / service advertisement and sales VOD (Video On Demand) list, price comparison information on tangible goods and services, community information (user reviews and expert equality), or cash, credit card, mobile phone payment, Settle billing with coupons, mileage, points, etc., and settle billing fees for DMB operators and dedicated EPG partners and agency fees.

The dedicated EPG operator service application download unit 210 is responsible for a function to receive the data of the dedicated EPG affiliate service provider service means, including the use function of the DMB operator service means. In other words, the application provided by the dedicated EPG affiliate service provider is downloaded, and the downloaded application is processed by the DMB service provider service.

The download will support both the method of push by the operator unilaterally to the mobile terminal (Push) and the method (PULL) on the mobile terminal.

The push method refers to an application download method using a download method such as a specific WAP URL, stream transmission, and callback URL to a mobile terminal.

In addition, the pull method refers to a method of installing a mobile terminal using a content download method in a wireless Internet and a USB / MEMORY CARD in a wired Internet.

In addition, in order to provide EPG additional data management and download functions, texts, videos, graphics, images, and flashes included in a dedicated EPG are downloaded.

The application is downloaded and transmitted to the DMB service provider.

The dedicated EPG advertising content providing history management unit 220, shopping, finance, games, education, quizzes, polls, sports, traffic information, life information (news, Weather, securities, etc.), interactive advertisements, product service catalog information, price comparison information for tangible and intangible goods and services, such as product services, community information (user reviews and expert reviews, etc.), membership management and counseling information, and billing settlement information. It transmits to service provider or subscriber mobile terminal, and provides additional advertising contents by active response of member, and is responsible for generating and managing basic data of settlement and billing through linkage with DMB service provider. .

The dedicated EPG provider service settlement unit 250 calculates a proxy fee for the download, advertisement transmission, subscriber authentication, etc. dedicated EPG, and calculates the content usage fee according to the price comparison information for the goods / services through the dedicated EPG, Points and cyber money will be settled for the purchase of goods and services through the exclusive EPG, and the settlement service will be supported through means such as points, cyber money, cash, credit card, and cell phone payment for settlement.

The dedicated EPG service subscriber management execution unit 260 manages information on members who have expressed their intention to agree to share authentication information for service use to DMB broadcasting operators and dedicated EPG affiliate operators, and download and use dedicated EPGs and search affiliate contents. It will provide an authentication service for determining whether or not to have such authority.

At this time, the certification history is used as basic data of the affiliate service provider and the DMB broadcast service provider and service agency fee.

The commerce integration processing unit 270 is in charge of the process linkage and interface agency function with the wired Internet shopping mall for tangible and intangible goods and service order or order intention through a dedicated EPG, and deliver and receive order request information based on customer authentication information. It is also responsible for the function.

In addition, it is in charge of process linkage and interface with dedicated EPG for tangible and intangible goods and service order or order intention through wired internet, and it is also responsible for delivering and receiving order request information based on customer authentication information.

Figure 4 is a block diagram showing in detail the dedicated EPG affiliate operator service means of the billing settlement system for providing a specific service to a specific operator customer using a dedicated EPG in a two-way DMB environment according to an embodiment of the present invention.

As shown in Figure 4, the dedicated EPG affiliate service provider 300,

Price comparison information, community information, membership for tangible and intangible goods / services, such as shopping, finance, games, education, quizzes, surveys, sports, traffic information, life information, interactive advertisements, product service catalog information, and product service Management and consultation information, dedicated EPG advertising content providing unit for managing the billing settlement information 310,

Wired and wireless content management unit 320 for managing the content provided through the wired and wireless Internet network,

EPG affiliate service provider service member management certification unit 330 to perform information management and authentication necessary for subscriber management and service subscription and use authority authentication of the dedicated EPG affiliate service provider;

It is responsible for the settlement function with customers and other companies based on the service provider's services, and the dedicated EPG that performs settlement based on the point or cyber money accumulation or use for the purchase of goods / services through the dedicated EPG, credit card and mobile phone payment. Partner business service settlement unit 340,

Transfer and receive order request information based on the information processed from dedicated EPG service provider which performs process linkage and interface function for tangible and intangible goods and services such as goods / services through dedicated EPG or shopping mall, and charge accordingly Commerce integration processing billing unit 350,

It is characterized in that it comprises a dedicated EPG affiliate service provider 360 that is electrically connected to each of the parts in charge of the overall control.

In addition, according to another aspect is characterized in that it further comprises a customer counseling processing unit for storing and managing data about customer complaints, product inquiries, service subscription and termination through a dedicated EPG.

In addition, according to another aspect is characterized in that it further comprises a campaign execution management unit for storing and managing the event and promotion information to provide the event and promotion information to the subscriber mobile terminal via a dedicated EPG.

The dedicated EPG advertising content providing unit 310, shopping, finance, games, education, quizzes, polls, sports, traffic information, life information, interactive advertising, product service catalog information, product / service advertising and sales through the dedicated EPG It manages price comparison information, community information, member management and counseling information, and billing settlement information for tangible and intangible goods / services such as VOD (Video On Demand) list, product service, and advertisement / price comparison management, search, and recommendation for each category. , ARCHIVING function is provided.

The wired and wireless content management unit 320 is a credit card, finance, securities, distribution, education, wired and wireless communication, Internet portal, advertising agency, travel, aviation, home shopping, Internet shopping mall, DMB broadcasting, cable broadcasting, terrestrial broadcasting, IPTV, etc. Manages the contents being provided through wired and wireless internet networks, and the types of contents include shopping, finance, games, education, quizzes, polls, sports, traffic information, life information, interactive advertisements, and product service cars. It includes catalog information, product / service advertisement and VOD (Video On Demand) list for sales purpose, price comparison information for tangible and intangible goods / services such as product service, community information, member management and counseling information, and billing settlement information.

The EPG affiliate service provider member management certification unit 330 executes information management and authentication necessary for subscriber management, service subscription, and authorization of use of a dedicated EPG affiliate service provider. It is used as basic data of fee.

The dedicated EPG affiliate service settlement unit 340 is responsible for the settlement function with customers and third-party companies in accordance with the provision of the services of the affiliated operators, and settles the agency commissions such as the download and transmission of dedicated EPG, subscriber authentication, dedicated EPG We settle the content usage fee according to the price comparison information for goods / services through the service, and settle the points or cyber money for the purchase of the goods / services through the dedicated EPG. In this case, the settlement may provide a process and a means to be made through means such as points, cyber money, cash, credit card, mobile phone payment.

The dedicated EPG content providing unit,

It manages the advertising content to be delivered to the dedicated EPG provider or the mobile terminal user directly, and includes the function to deliver interactive contents according to the user's request, and branches and records to other providers for purchase processing and interactive content providing processing that are difficult to perform directly. It is characterized by.

The customer consultation processing unit,

Information related to the use, purchase, and payment of content for customers who have applied for or approved the use of the dedicated EPG to be delivered directly to the dedicated EPG operator or the mobile terminal user, customer ID / accessible content type / remaining mileage points, coupons, cyber It manages and delivers money / gift certificates / purchase order status and delivery status / customer consultation Q & A contents.

The campaign execution management unit,

Dedicated EPG Partners In the event of campaign promotion jointly with independent operators or affiliated companies for exclusive EPG projects, campaign target channels, campaign period, campaign contents such as SMS / MMS / e-Mail, campaign period, campaign offer (mileage credit, etc.) , Points earning, coupon issuing), dedicated EPG infants to provide campaign information, and manages the layout (UI Layout) and delivers to dedicated EPG operators, and monitors and tracks the execution status of the campaign in real time.

Means and processing procedures for the above settlement is well known to those skilled in the art and a detailed description thereof will be omitted.

The customer counseling processing unit stores counseling processing response through the dedicated EPG and counseling processing data through other channels, and stores and manages data regarding customer complaints, product inquiries, service subscription and termination.

The execution history of the campaign execution management unit is used as basic data for settlement of proxy fees for a dedicated EPG service provider.

FIG. 5 is a flowchart schematically illustrating a billing settlement method for providing a specific service to a specific operator customer using a dedicated EPG in an interactive DMB environment according to an embodiment of the present invention.

As shown in FIG. 5, a billing settlement method for providing a specific service to a specific operator customer using a dedicated EPG in an interactive DMB environment,

In the charging processing method in digital multimedia broadcasting,

A dedicated EPG service provider can be used to distribute the application program as a DMB service provider based on a broadcasting network or a portable and wireless Internet network so that subscriber EP can view dedicated EPG information. A dedicated EPG application distribution preparation step (S100) of preparing to distribute to an Internet-based dedicated EPG service provider;

Dedicated EPG sending step (S110) for transmitting or executing according to pre-scheduled schedule information as a broadcasting network or a portable and wireless Internet network based DMB service provider, or transmitting to a dedicated EPG service provider based on a portable or wireless Internet network in a push or pull method (S110). Wow;

When receiving dedicated EPG application from subscriber mobile terminal to broadcasting network or portable / wireless internet network, it decides whether to start receiving according to conditional access system (CAS) or application ID and usage level. Subscriber mobile terminal reception that records the successful reception for creation on the mobile terminal and configures the terminal environment so that the subscriber can be executed in a preferred way, such as a default execution or a mobile terminal navigation menu when the DMB service is executed. And environment setting step (S120);

Receive start time, reception end time, processing result code, receiving terminal phone number to notify the DMB provider or dedicated EPG provider whether or not to succeed in receiving the dedicated EPG application. Dedicated EPG download settlement step (S130) for receiving and settlement information that can distinguish the owner of the terminal, such as CAS number, dedicated EPG application ID;

A dedicated EPG advertising content sending step (S140) in which the DMB service provider transmits the advertising content to the DMB network after pre-scheduling scheduling is confirmed or the dedicated EPG service provider delivers the advertising content to the portable or wireless Internet network in real time periodically;

When executing the exclusive EPG application on the subscriber mobile terminal, the advertisement content received through the DMB network or the mobile / wireless internet network is displayed according to the content and the receiving terminal user authentication information, and the point or cyber money is displayed when the advertisement or coupon is clicked among the displayed information. Receive and display dedicated EPG advertising content to be earned, point earning step (S150);

If the subscriber mobile terminal uses paid advertising content, the user can record CAS authentication information received from the DMB operator or availability through communication with the exclusive EPG provider and record the usage history in the terminal specific directory and deliver it to the DMB provider or the exclusive EPG provider. Dedicated EPG advertisement that allows the affiliates who provide the advertisements or coupons clicked on the subscriber's mobile terminal to settle costs or settle immediately after using accumulated points or cash or credit card or mobile phone payment A content information fee calculation step (S160);

Subscriber mobile terminal user registers information such as product name / purchase quantity / purchase amount / coupon application / pointpoint mileage application and use through user-specific button click or navigation menu when user needs to purchase advertisement contents through exclusive EPG application or use. A dedicated EPG advertising content-based e-commerce processing and settlement step in which an e-commerce is established and settled through (S170);

When a mobile terminal user requests additional interactive advertising content through a portable EPG application through a dedicated EPG application, the DMB service provider transmits the content to the DMB network, or the DMB service provider or a dedicated EPG service transmits the advertising content to the mobile or wireless Internet network. Dedicated EPG two-way advertising content transmission step (S180) and;

When the subscriber mobile terminal uses paid interactive advertising content, the CAS authentication information received from the DMB operator or the availability through the communication with the dedicated EPG provider is recorded in the terminal specific directory and delivered to the DMB provider or the dedicated EPG provider. Exclusive EPG that can settle costs to affiliates that provide advertisements or coupons clicked on the subscriber's mobile terminal, or settle immediately after using the accumulated points or cash, credit card or mobile payment Interactive advertising content information fee settlement step (S190);

Subscriber mobile terminal When user needs to purchase or watch interactive advertising content additionally requested through exclusive EPG application, click product specific button, purchase quantity, purchase amount, coupon application, point credit mileage E-commerce is established and settled through the information registration of the dedicated EPG two-way advertising content-based e-commerce processing and settlement step (S200); characterized in that it comprises a.

On the other hand, among the dedicated EPG operators or DMB operators or dedicated EPG affiliate operators or subscriber mobile terminal users, the points for service agency fees for the development or operation of dedicated EPG applications for a certain period of time, such as monthly or quarterly, and provision of advertising content conversion It is characterized in that it further comprises a proxy commission settlement step (S210) for the settlement by means such as mileage, cyber money, cash, credit card.

At this time, the agency commission settlement step,

Agency commission by calculating points / mileage / cyber money provided or earned by other affiliates, such as DMB operators, dedicated EPG affiliates, and credit cards owned by mobile terminal dedicated EPG users, according to the usual point / mile conversion / swapping methods and conversion rates It is characterized in that for calculating.

Those skilled in the art to which the present invention pertains as described above may understand that the present invention may be implemented in other specific forms without changing the technical spirit or essential features of the present invention. Therefore, the above-described embodiments are to be understood as illustrative in all respects and not restrictive.

The scope of the invention is indicated by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the invention. do.

As described above, in the bidirectional DMB environment of the present invention, a billing settlement system and method for providing a specialized service to a specific operator customer using a dedicated EPG,

It is possible to charge and settle the information usage fee generated when downloading or porting the dedicated EPG application application to the terminal, and to charge the broadcasting network / mobile communication network for the exclusive EPG application and DMB content, the dedicated EPG application application and the DMB contents. User authority certification fee, customer reward system management fee based on certification and settlement information or point / cyber money in electronic commerce through dedicated EPG, information usage charge and settlement due to the provision of differentiated contents unique to operators provided through dedicated EPG Maintain customer retention and enhance customer satisfaction and loyalty by providing additional functions provided through dedicated EPGs and content provision, create normal profits by securing new subscribers, guide / price comparison and other advertisement contents through dedicated EPGs Ads on offer Billing and settlement, the partnered Internet content providers retain conversion / management content for DMB / transmission gateway fees and efficiently to each service provider and the subscriber can provide the effect of being able to billing and settlement.

Claims (38)

In the billing processing system in digital multimedia broadcasting, Receive broadcasting signal and send detailed program information according to DMB transmission standard, control and manage use of service of subscriber mobile terminal, charge and settle DMB service fee of subscriber mobile terminal, manage dedicated EPG application and It transmits according to schedule information, and sends information when requesting interactive advertisement information from subscriber mobile terminal, so that a certain rate can be accumulated or accumulated points or cyber money can be used as points or cyber money according to service use through subscriber mobile terminal. DMB operator service means for performing a function to enable or use the coupon issued when viewing or using the interactive advertising content; The service includes a service use function to be serviced by the DMB service provider, and downloads and manages an application to provide a service of data transmitted from a dedicated EPG partner service service, and establishes an exclusive EPG partnership in a specific area of the dedicated EPG. Shopping, finance, games, education, quizzes, surveys, sports, life information, interactive advertisements, specific product service catalogs, product / service advertisements, and VOD (Video On Demand) lists sent from operator service means. Service (goods / services) Price comparison, community information, membership management, counseling information, billing and settlement information is provided through DMB network transmission or mobile / wireless internet network. Convert the content provided by the Sudan to the DMB environment, and purchase goods / services through a dedicated EPG or If you earn or use points for cyber money or use it, settle it, perform authentication and management functions of subscriber mobile terminals, and perform process linkage and interface functions according to the order of tangible goods and services through dedicated EPG or shopping mall. EPG operator service means; Shopping, finance, games, education, quizzes, surveys, sports, life information, interactive advertisements, specific product service catalogs, product / service advertisements, and VOD (Video On Demand) lists for sale through the special EPG. Service (goods / services) Manages advertising information such as price comparison, community information, membership management, counseling information, and billing settlement, manages the contents provided, and manages member information and authorizations for membership authentication of affiliated businesses. A dedicated EPG partner service means that performs certification for interworking with a dedicated EPG provider service means, and performs settlement functions for earning or using points and cyber money according to contents and goods / services provided through a dedicated EPG. ; Billing for providing a specific service to a specific operator customer using a dedicated EPG in a bidirectional DMB environment, characterized in that it comprises a subscriber mobile terminal for receiving a broadcast signal through a dedicated EPG or basic EPG to receive services. Settlement system. The method of claim 1, The DMB service provider means, An EPG information transmitting unit for transmitting broadcasting signal reception and channel tuning essential information and program detailed information to the subscriber mobile terminal according to the DMB transmission standard; DMB service subscriber management execution unit that manages data for billing and receiving DMB service subscribers, and controls and manages the use of services by separate service type management items when providing dedicated EPG services; A billing and settlement unit that executes the function of charging, billing and storing the DMB service fee in consideration of the authentication and purchase information of the dedicated EPG operator service means and the dedicated EPG affiliate service means; A dedicated EPG application download unit which performs a function of transmitting to a broadcasting network or a mobile communication network according to management and schedule information of a dedicated EPG application to be downloaded from a dedicated EPG service provider; VOD for shopping, finance, games, education, quizzes, surveys, sports, traffic information, life information, interactive advertisements, product service catalog information, product / service advertisements and sales for dedicated EPG applications received from dedicated EPG service providers. (Video On Demand) Dedicated EPG advertising content provider that sends price comparison information, community information, member management and counseling information, and billing settlement information for tangible and intangible goods / services such as list and product service to DMB network or mobile / wireless internet network. Wow, Interactive mobile shopping, finance, games, education, quizzes, polls, sports, traffic information, life information, interactive advertisements, product service catalog information, product / service advertisements and sales on video on demand subscribers, Interactive content provider to send interactive advertisements when requesting price comparison information, community information, member management and counseling information, billing information, etc. A cyber money management unit that performs a function of accumulating a certain percentage of a user fee, a billing fee, and a storage fee through a subscriber mobile terminal as points or cyber money, or allowing accumulated points or cyber money to be used; A billing and settlement system for providing a specialized service to a specific operator customer using a dedicated EPG in a bidirectional DMB environment, characterized in that it comprises a DMB operator service control unit that is electrically connected to each of the parts and responsible for the overall control. The method of claim 1, The dedicated EPG service provider means, A dedicated EPG service provider application downloading unit for receiving data from a dedicated EPG affiliate service means including a function of using the DMB service provider means and providing a service; Shopping, finance, games, education, quizzes, surveys, sports, traffic information, life information, interactive advertisements, product service catalog information, product / service advertisements and sales sent to a specific area of the dedicated EPG affiliate service provider. It transmits price comparison information, community information, member management and counseling information, and billing settlement information on tangible and intangible goods / services such as VOD (Video On Demand) list, goods service, etc. to the DMB service provider. A dedicated EPG advertising content providing history management unit for generating and managing basic data of settlement and billing through linkage, Content conversion unit for converting the content provided by the dedicated EPG partner service means according to the DMB environment, A dedicated EPG service provider's two-way contents that provide two-way service to subscriber mobile terminal according to the communication function such as requesting and replying data between DMB service provider and dedicated EPG service provider. Providing department, In order to settle the use of information according to price comparison information for tangible and intangible goods / services, such as downloading and sending out exclusive EPGs, advertising for subscribers, and goods / services through dedicated EPGs, and to purchase coupons and services provided through dedicated EPGs. Dedicated EPG Business Service Settlement Department that performs settlement based on earning or using points and cyber money A dedicated EPG subscriber management execution unit that performs authentication and information management functions of the subscriber mobile terminal; Commerce integration processing unit that performs process linkage and interface functions according to the order of tangible and intangible goods and services through a dedicated EPG or shopping mall, A billing and settlement system for providing specialized services to customers of specific operators using dedicated EPG in a two-way DMB environment, characterized in that it comprises a dedicated EPG provider service control unit that is in electrical connection with each of the parts in charge of the overall control. . The method of claim 1, The dedicated EPG partner service means, Dedicated EPG offers shopping, finance, games, education, quizzes, surveys, sports, traffic information, life information, interactive advertising, product service catalog information, product / service advertisement, and VOD (Video On Demand) lists for sales purposes. Dedicated EPG advertising content providing unit that manages price comparison information, community information, member management and counseling information, and billing settlement information for tangible and intangible goods such as services, Wired and wireless content management unit for managing the content provided through the wired and wireless Internet network, EPG Affiliate Service Provider Membership Management Certification Department, which performs information management and certification necessary for subscriber management and service subscription and use authority certification of dedicated EPG Affiliate service providers, It is responsible for the settlement function with customers and other companies based on the service provider's services, and the dedicated EPG that performs settlement based on the point or cyber money accumulation or use for the purchase of goods / services through the dedicated EPG, credit card and mobile phone payment. Department of Settlement of Partnership Services, Transfer and receive order request information based on the information processed from dedicated EPG service provider that performs process linkage and interface function for tangible and intangible goods and services such as goods / services through dedicated EPG or shopping mall Commerce integrated processing billing; The billing settlement for providing a specialized service to a specific operator customer using a dedicated EPG in a two-way DMB environment, characterized in that it comprises a dedicated EPG affiliated operator service control unit that is electrically connected to each of the parts in charge of the overall control. system. The method of claim 4, wherein Specialized to target specific customers by using the dedicated EPG in the interactive DMB environment, characterized in that it further comprises a customer counseling processing unit for storing and managing data on customer complaints, product inquiries, service subscription and termination through the dedicated EPG Billing settlement system to provide services. The method of claim 4, wherein In order to provide event and promotion information to the subscriber mobile terminal through a dedicated EPG, the campaign execution management unit further stores and manages the event and promotion information, executes the campaign according to a preset campaign rule, and collects and analyzes the customer's response. Billing settlement system for providing a specialized service to a specific operator customer using a dedicated EPG in an interactive DMB environment characterized in that. The method of claim 3, wherein The dedicated EPG operator service application download unit, Using the push method to the subscriber mobile terminal in the dedicated EPG service provider means or to support the pull method to the exclusive EPG service provider in the short message or callback URL method in the subscriber mobile terminal. A billing settlement system for providing specialized services to customers of specific operators using a dedicated EPG in a bidirectional DMB environment. The method of claim 1, The subscriber mobile terminal, It can operate on each base of satellite and terrestrial DMB middleware or can operate in satellite and terrestrial integrated DMB middleware, and if there is no DMB middleware, it can be installed and operated by firmware method. Billing settlement system to provide specialized services to business customers. The method of claim 1, The dedicated EPG, It is installed according to each standard of satellite and terrestrial DMB, and it is possible to receive both satellite and terrestrial DMB with integrated dedicated EPG. system. The method of claim 1, The dedicated EPG, In addition to receiving and providing DMB broadcasting program guide information, contents copyright holders / durations / features / including the latest colorings, ringtones, VOD clips, popular MP3s, and today's best User Created Contents (UCCs) available on mobile and wireless internet. Billing settlement system for providing specialized services to customers of specific operators using dedicated EPG in a two-way DMB environment, characterized in that it provides information including location address information / price. The method of claim 1, The dedicated EPG, In addition to receiving and providing DMB broadcasting program guide information, real-time mobile chat function, address book management, and mailing functions are provided. Settlement system. The method of claim 1, The dedicated EPG, In addition to receiving and providing DMB broadcasting program guide information, SMS (Short Message Service) and MMS (Multimedia Messaging Service) can be provided free of charge according to the level of excellent customer from DMB operators or exclusive EPG operators or exclusive EPG affiliates. Billing settlement system for providing a specialized service to a specific operator customer using a dedicated EPG in a two-way DMB environment characterized in that it can include. The method of claim 1, The DMB service provider means, A billing and settlement system for providing specialized services to customers of a specific operator using a dedicated EPG in a bidirectional DMB environment, characterized in that it may include some or all of a dedicated EPG provider service means and a dedicated EPG affiliate service means. The method of claim 1, The dedicated EPG partner service means, A billing and settlement system for providing specialized services to customers of a specific operator using a dedicated EPG in an interactive DMB environment, characterized in that it comprises a part or all of a dedicated EPG provider service means and a DMB operator service means. The method of claim 1, The dedicated EPG, The exclusive EPG affiliates may include functions for marketing / sale / customer service by mixing or separating the basic EPG functions.If the exclusive EPG affiliates want it, the services such as brand and logo of the exclusive EPG affiliate It can be exposed as an image icon or text that can express identity (Service Identity), and when the image icon and text is clicked or selected on the mobile terminal, it is converted into a specific wired / wireless internet WAP page of an affiliated company. A billing settlement system to provide specialized services to customers of specific operators using dedicated EPGs in a two-way DMB environment. The method of claim 1, The dedicated EPG, In the case of terrestrial / cable / satellite broadcasting service providers, it is possible to provide broadcasting programs of affiliated companies in addition to DMB broadcasting programs. In order to provide specialized services to customers of specific operators using dedicated EPG in bidirectional DMB environment, it is possible to reserve STB remote operation by synchronizing information with STB (Set Top Box) in user's home. Settlement system. The method of claim 1, The dedicated EPG, The mobile terminal user uses a PC or mobile terminal interface to access USB memory, CF card memory, compact flash I / II, secure digital card (SD card), via the Internet site of DMB operators, dedicated EPG operators or dedicated EPG affiliates. Full / partial download / upload using memory cards such as multimedia cards (MMC), smart media cards (SMC), memory sticks (MS), xD picture cards or short-range wireless communication technologies such as dedicated connectors, direct access, and Bluetooth A billing and settlement system for providing specialized services to customers of specific operators using dedicated EPGs in a bidirectional DMB environment, which can be upgraded and maintained at the latest version with a synchronization technique. The method of claim 2, The EPG information sending unit, The information to be provided through the DMB network from the dedicated EPG provider and the information to be provided or transmitted or transmitted through the mobile / wireless internet network, network classification, basic / dedicated EPG classification, partner business classification, advertising content ID, advertising content contents, and validity. A billing settlement system for providing specialized services to customers of specific operators using a dedicated EPG in a bidirectional DMB environment characterized by managing period, transmission start time, duration, etc. The method of claim 2, The DMB service subscriber management execution unit, For the integrated billing, the member ID, mobile phone number, social security number, application date for the exclusive use of the EPG, and the application for the integrated bill are collected from the exclusive EPG provider for the customers (members) who applied for or approved the exclusive EPG service. A billing settlement system for providing specialized services to customers of specific operators using a dedicated EPG in an interactive DMB environment characterized by managing. The method of claim 2, The billing settlement unit, Two-way DMB, characterized by managing information on the coupon ID, expiration date, application criteria, redundancy, discounted amount or discount rate, maximum discounted amount or discount rate of previously held coupons for billing settlement for exclusive EPG partner customers A billing and settlement system to provide specialized services to specific operator customers using dedicated EPGs in the environment. The method of claim 2, The billing settlement unit, Dedicated EPG Partners To manage billings for customers, the company manages information on available mileage, points, etc. of dedicated EPG-enabled customers that can be provided by partner companies. Billing settlement system to provide specialized services to customers. The method of claim 2, The dedicated EPG application download unit, Dedicated EPG Partners manage each dedicated EPG, and are managed by version ID, EPG application ID, expiration date, and image size. And billing and settlement system to provide specialized services to customers of specific operators using the dedicated EPG in the interactive DMB environment, characterized in that the information management to monitor and track in the success or not. The method of claim 2, The dedicated EPG content providing unit, Manages advertising content to be sent or delivered by dedicated EPG affiliates, and types of management include DMB network or portable / wireless internet network transmission, DMB network or portable / wireless internet network transmission when user requests, price for viewing or using advertising content. It manages information on policy / validity, etc., and includes information on whether a user branches to a dedicated EPG provider or requests to a DMB provider when requesting additional information. Billing settlement system to provide specialized services to business customers. The method of claim 2, The bidirectional content providing unit, It includes the function of searching / sorting to identify and determine the corresponding contents quickly when requesting additional / detail / detail information from the dedicated EPG user of the mobile terminal. User cell phone number, request classification, request contents, request start time, request end time, response / response for branching request to business operator or exclusive EPG affiliate service to continuously carry out user's request. In the two-way DMB environment, a dedicated EPG can be used to provide services specific to a specific operator's customer, including the ability to manage history such as start time, response / response end time, response / response contents, completion, incomplete, and discontinuity. Billing settlement system to provide. The method of claim 2, The cyber money management unit, Dedicated EPG in a two-way DMB environment, characterized in that each method of earning / charging / using the points, miles, reserves, cyber money, etc. of the mobile terminal's dedicated EPG user is managed according to the occurrence event and the occurrence time. Billing settlement system to provide specialized services to specific operators customers using. The method of claim 3, wherein The dedicated EPG operator service application download unit, When downloading a dedicated EPG application through a DMB provider, it includes a function to deliver information to the DMB provider via a dedicated network, Internet network, USB, etc., and to collect information such as transmission success. Billing settlement to provide specialized services to customers of specific operators using dedicated EPG in bidirectional DMB environment, which includes the function to deliver to the portable / wireless internet network and manage the delivery history. system. The method of claim 3, wherein The dedicated EPG advertising content providing history management unit, In case of sending exclusive EPG advertisement contents through DMB service provider, collect and manage contents such as contents, type, delivery time, size, and success of sending to DMB service provider through dedicated network, Internet network, USB, etc. It includes the function to make it available, and when the dedicated EPG provider delivers it directly to the portable / wireless Internet network, it collects and manages information such as content content and type, delivery time, size, and success of delivery, and uses it for settlement of agency fees. A billing settlement system for providing specialized services to customers of specific operators using a dedicated EPG in a two-way DMB environment, characterized in that it includes a function to enable. The method of claim 3, wherein The content conversion unit, Specialized service for specific business customers using dedicated EPG in bidirectional DMB environment, which converts contents for wired / wireless internet possessed by dedicated EPG partner companies or delivered from other affiliates to be recognized and expressed in dedicated EPG applications. Billing settlement system to provide. The method of claim 3, wherein The dedicated EPG service provider bidirectional content providing unit, When a customer (member) who uses a dedicated EPG on a mobile terminal requests additional / detailed information on advertising content, it searches for and delivers the appropriate content internally, and if it is a two-way request for purchase purposes, it is purchased through linkage with the commerce integration processor. A billing and settlement system for providing specialized services to customers of a specific operator using a dedicated EPG in an interactive DMB environment characterized in that the action can be completed. The method of claim 3, wherein The dedicated EPG provider service settlement unit, In order to settle the agency fee for the provision of dedicated EPG service, the dedicated EPG service provider application download unit, dedicated EPG advertising content provision history management unit, content conversion unit, dedicated EPG service provider bidirectional content provision unit, dedicated EPG service subscriber management execution unit, and commerce integration Bidirectional DMB environment characterized by calculating, verifying, and calculating agency fees based on pre-determined rates for each service level based on historical information managed by transaction logs, etc. A billing settlement system to provide specialized services to specific carrier customers using dedicated EPGs. The method of claim 3, wherein The dedicated EPG service subscriber management execution unit, In the two-way DMB environment, it is possible to manage the authentication information for the dedicated EPG user and the history of authentication and the current EPG version information. Billing settlement system to provide. The method of claim 3, wherein The commerce integration processing unit, Shopping, finance, games, education, quiz, polls, sports, traffic information, life information (news, weather, securities, etc.), interactive advertising, product service catalog information, product / service advertisement and sales VOD (Video On Demand) list, price comparison information on tangible goods and services, community information (user reviews and expert equality), or cash, credit card, mobile phone payment, Settle billing with coupons, mileage, points, etc., and settle billing fees for DMB operators and dedicated EPG partners and agency commissions. Billing Settlement System. The method of claim 4, wherein The dedicated EPG content providing unit, It manages the advertising content to be delivered to the dedicated EPG provider or the mobile terminal user directly, and includes the function to deliver interactive contents according to the user's request, and branches and records to other providers for purchase processing and interactive content providing processing that are difficult to perform directly. A billing settlement system for providing specialized services to customers of specific operators using a dedicated EPG in a bidirectional DMB environment. The method of claim 5, The customer consultation processing unit, Information related to the use, purchase, and payment of content for customers who have applied for or approved the use of the dedicated EPG to be delivered directly to the dedicated EPG operator or the mobile terminal user, customer ID / accessible content type / remaining mileage points, coupons, cyber A billing and settlement system for providing specialized services to customers of specific operators using dedicated EPGs in the interactive DMB environment, which manages and delivers money, gift certificates, purchase order status, delivery status, and customer consultation Q & A. The method of claim 6, The campaign execution management unit, Dedicated EPG Partners In the event of campaign promotion jointly with independent operators or affiliated companies for exclusive EPG projects, campaign target channels, campaign period, campaign contents such as SMS / MMS / e-Mail, campaign period, campaign offer (mileage credit, etc.) , Point earning, coupon issuing), dedicated EPG infants to provide campaign information, and manages the layout (UI Layout), and delivers to dedicated EPG operators, and in real-time monitoring and tracking campaign execution status in the interactive DMB environment A billing settlement system to provide specialized services to specific operator customers using a dedicated EPG. In the charging processing method in digital multimedia broadcasting, A dedicated EPG service provider can be used to distribute the application program as a DMB service provider based on a broadcasting network or a portable and wireless Internet network so that subscriber EP can view dedicated EPG information. Preparing to distribute a dedicated EPG application prepared for distribution by means of an Internet-based dedicated EPG service provider; A dedicated EPG sending step of transmitting to the DMB service provider based on a broadcasting network or a portable and wireless Internet network in accordance with a pre-scheduling schedule information, or transmitting to a dedicated EPG service provider based on a portable or wireless Internet network in a PUSH or PULL manner; When receiving dedicated EPG application from subscriber mobile terminal to broadcasting network or portable / wireless internet network, it decides whether to start receiving according to conditional access system (CAS) or application ID and usage level. Subscriber mobile terminal reception that records the successful reception for creation on the mobile terminal and configures the terminal environment so that the subscriber can be executed in a preferred way, such as a default execution or a mobile terminal navigation menu when the DMB service is executed. And an environment setting step; Receive start time, reception end time, processing result code, receiving terminal phone number to notify the DMB provider or dedicated EPG provider whether or not to succeed in receiving the dedicated EPG application. A dedicated EPG download settlement step of receiving and resolving information identifying the owner of a receiving terminal, such as a CAS number and a dedicated EPG application ID; A dedicated EPG advertising content transmitting step in which the DMB service provider transmits the advertising content to the DMB network after the pre-scheduling scheduling is confirmed or the dedicated EPG service provider delivers the advertising content to the portable or wireless Internet network in real time periodically; When executing the exclusive EPG application on the subscriber mobile terminal, the advertisement content received through the DMB network or the mobile / wireless internet network is displayed according to the content and the receiving terminal user authentication information, and the point or cyber money is displayed when the advertisement or coupon is clicked among the displayed information. Receive and display dedicated EPG advertising content to accumulate, and earn points; If the subscriber mobile terminal uses paid advertising content, the user can record CAS authentication information received from the DMB operator or availability through communication with the exclusive EPG provider and record the usage history in the terminal specific directory and deliver it to the DMB provider or the exclusive EPG provider. Dedicated EPG advertising that enables the payment to be made to affiliates that provide the advertisements or coupons clicked on the subscriber's mobile terminal, or the settlement immediately after using the accumulated points or cash, credit card or mobile phone payment, or after a certain period of time. A content information fee calculation step; Subscriber mobile terminal user registers information such as product name / purchase quantity / purchase amount / coupon application / pointpoint mileage application and use through user-specific button click or navigation menu when user needs to purchase advertisement contents through exclusive EPG application or use. Dedicated EPG advertising content-based e-commerce processing and settlement step through which the e-commerce is established and settled through; When a mobile terminal user requests additional interactive advertising content through a portable EPG application through a dedicated EPG application, the DMB service provider transmits the content to the DMB network, or the DMB service provider or a dedicated EPG service transmits the advertising content to the mobile or wireless Internet network. Dedicated EPG two-way advertising content sending step; When the subscriber mobile terminal uses paid interactive advertising content, the CAS authentication information received from the DMB operator or the availability through the communication with the dedicated EPG provider is recorded in the terminal specific directory and delivered to the DMB provider or the dedicated EPG provider. Exclusive EPG that can settle costs to affiliates that provide advertisements or coupons clicked on the subscriber's mobile terminal, or settle immediately after using the accumulated points or cash, credit card or mobile payment Interactive advertising content information fee settlement step; Subscriber mobile terminal When user needs to purchase or watch interactive advertising content additionally requested through exclusive EPG application, click product specific button, purchase quantity, purchase amount, coupon application, point credit mileage Dedicated EPG bidirectional advertising content-based e-commerce processing and settlement step through which e-commerce is established and settled through registration of information; Billing Settlement Method to Provide. The method of claim 36, Point-based mileage for service agency fees for the development or operation of dedicated EPG applications for a certain period of time, such as monthly / quarterly, between dedicated EPG operators or DMB operators or dedicated EPG affiliate operators or subscriber mobile terminal users, Billing settlement to provide specialized services to customers of specific operators using dedicated EPG in a two-way DMB environment, characterized in that it further comprises a proxy commission settlement step of settlement by means of cyber money, cash, credit card, etc. Way. The method of claim 37, wherein The agency commission settlement step, Agency commission by calculating points / mileage / cyber money provided or earned by other affiliates, such as DMB operators, dedicated EPG affiliates, and credit cards owned by mobile terminal dedicated EPG users, according to the usual point / mile conversion / swapping methods and conversion rates Billing settlement method for providing a specialized service to a specific operator customer using a dedicated EPG in a two-way DMB environment characterized in that for calculating the.

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