KR20030083894A - Ad providing system - Google Patents
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- KR20030083894A KR20030083894A KR1020020022289A KR20020022289A KR20030083894A KR 20030083894 A KR20030083894 A KR 20030083894A KR 1020020022289 A KR1020020022289 A KR 1020020022289A KR 20020022289 A KR20020022289 A KR 20020022289A KR 20030083894 A KR20030083894 A KR 20030083894A
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Abstract
Description
본 발명은 광고제공시스템에 관한 것으로서, 특히 적은 비용을 들이면서도 제품이나 서비스에 대하여 필요한 정보를 원하는 특정고객에게만 광고를 제공할 수 있는 LBS(Location-based service) 기반의 광고제공시스템에 관한 것이다.The present invention relates to an advertisement providing system, and more particularly, to an advertisement providing system based on a location-based service (LBS) capable of providing an advertisement only to a specific customer who wants necessary information on a product or service at a low cost.
광고주들이 소비자들에게 자신들의 제품이나 서비스에 대해 광고를 하는 방법으로는 일반적으로 텔레비전이나 라디오를 통해 하는 경우가 많으며, 소자본업자의 경우에는 전단지를 배포하는 방법을 이용하기도 한다. 또한, 인터넷의 급속한 보급에 따라 인터넷을 통한 배너광고나 광고메일을 이용하는 경우도 있다.Advertisers often advertise their products or services to consumers through television or radio, and small-scale owners often distribute flyers. In addition, with the rapid spread of the Internet, there is a case of using a banner advertisement or an advertisement mail through the Internet.
그러나, 일반적으로 광고는 많은 비용이 소요되어 광고주에게 부담이 될 뿐만 아니라 광고가 불특정다수인을 상대로 이루어지기 때문에 광고의 효과를 크게 기대할 수 없다는 문제점이 있다.However, in general, the advertisement is expensive and not only a burden on the advertiser, but also because the advertisement is made against an unspecified number of people, there is a problem in that the effect of the advertisement cannot be greatly expected.
또한, 고객의 입장에서는 원하지 않는 불필요한 광고를 접하게 된다는 문제점이 있다.In addition, the customer's point of view is to encounter unnecessary unwanted ads.
따라서, 본 발명은 상기의 문제점을 감안하여 안출된 것으로서, 광고주의 입장에서는 적은 비용으로 광고를 하고 고객의 입장에서는 원하는 광고만을 수신할 수 있고 또한 선택적으로 지역내 광고만을 수신할 수 있도록 한 광고제공시스템을 제공하는 것을 목적으로 한다.Accordingly, the present invention has been made in view of the above problems, and provides an advertisement that allows the advertiser to advertise at a low cost and to receive only the desired advertisement from the customer's point of view and to selectively receive only the local advertisement. It is an object to provide a system.
도 1은 본 발명에 의한 광고제공시스템을 나타내는 예시도.1 is an exemplary view showing an advertisement providing system according to the present invention.
** 도면의 주요부분에 대한 부호설명 **** Explanation of Signs of Major Parts of Drawings **
1 : 광고용 서버 2 : 광고메시지 수신단말기1: Ad server 2: Ad message receiving terminal
3 : 광고주 단말기 4 : 광고공유구역3: advertiser terminal 4: advertising sharing area
이를 위해 본 발명은 광고메시지를 전송하는 복수의 광고주 단말기와, 상기 복수의 광고주 단말기에서 전송된 복수의 광고메시지를 수신하는 광고용 서버와, 상기 광고용 서버에서 전송된 복수의 광고메시지 중에서 소정의 광고메시지만을 수신하는 복수의 광고메시지 수신단말기를 포함하여 구성된 것을 특징으로 한다.To this end, the present invention provides a predetermined advertisement message among a plurality of advertiser terminals for transmitting an advertisement message, an advertisement server for receiving a plurality of advertisement messages transmitted from the plurality of advertiser terminals, and a plurality of advertisement messages transmitted from the advertisement server. It characterized in that it comprises a plurality of advertising message receiving terminal for receiving only.
이하 첨부된 도면을 참조하여 본 발명을 상세히 설명하면 다음과 같다.Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
도 1은 본 발명에 의한 광고제공시스템의 개략적인 구성도이다.1 is a schematic configuration diagram of an advertisement providing system according to the present invention.
도 1에서 도시된 바와 같이, 본 발명의 광고제공시스템은 광고주 단말기(3), 광고메시지 수신단말기(2) 및 광고용 서버(1)로 구성되어 있다.As shown in FIG. 1, the advertisement providing system of the present invention includes an advertiser terminal 3, an advertisement message receiving terminal 2, and an advertisement server 1.
광고메시지 수신단말기(2)는 도시하지는 않았지만 광고종류에 대응하는 광고고유번호를 선택할 수 있는 광고고유번호변환기, 광고메시지를 저장하는 메모리 및 광고메시지를 디스플레이하는 표시장치로 구성되어 있다.Although not shown, the advertisement message receiving terminal 2 includes an advertisement unique number converter for selecting an advertisement unique number corresponding to an advertisement type, a memory for storing the advertisement message, and a display device for displaying the advertisement message.
광고메시지 수신단말기(2)는 본 발명의 광고제공시스템에서의 핵심장치로서 보통 사용자(고객)의 집에 설치된다. 예를 들어 사용자의 집에 있는 냉장고나 텔레비전 등 사용자들이 쉽게 볼 수 있는 곳에 광고메시지 수신단말기를 부착할 수 있다. 또한, 도 1에서는 광고메시지 수신단말기(2)가 복수의 고객의 집에 각각 설치되어 일정한 범위의 광고공유구역(4)을 형성하고 있는데 이에 대해서는 후술하기로 한다.The advertisement message receiving terminal 2 is usually installed in the home of a user (customer) as a core device in the advertisement providing system of the present invention. For example, the advertisement message receiving terminal may be attached to a place where the user can easily see the refrigerator or the television in the user's home. In addition, in FIG. 1, the advertisement message receiving terminal 2 is installed in each of a plurality of customers' homes to form an advertisement sharing area 4 of a predetermined range, which will be described later.
광고메시지 수신단말기(2)는 광고의 종류에 대응하는 광고고유번호를 선택할 수 있는 광고고유번호변환기를 갖고 있기 때문에 사용자는 자신이 원하는 종류의광고(예를 들면 식료품에 관한 광고)를 선택하여 그러한 종류의 광고만을 수신할 수 있다.Since the advertisement message receiving terminal 2 has an advertisement unique number converter for selecting an advertisement unique number corresponding to the type of advertisement, the user selects an advertisement of his / her desired type (for example, an advertisement related to foodstuffs). Only kinds of advertisements can be received.
광고주 단말기(3)는 핸드폰 또는 퍼스널 컴퓨터가 될 수 있다.The advertiser terminal 3 may be a mobile phone or a personal computer.
광고를 원하는 광고주(CP)는 핸드폰 또는 퍼스널 컴퓨터를 이용하여 자신의 제품 또는 서비스에 관한 광고를 광고용 서버(1)에 전송한다. 이때 광고주는 광고의 종류에 따라 분류되어 있는 광고고유번호를 입력하여야 한다. 광고의 종류가 많아질수록 광고고유번호의 수는 계속 증가하게 될 것이다.Advertiser (CP) who wants an advertisement transmits an advertisement about its product or service to the advertisement server 1 by using a mobile phone or a personal computer. At this time, the advertiser must enter the advertisement unique number classified according to the type of advertisement. As the number of advertisements increases, the number of advertisement unique numbers will continue to increase.
핸드폰을 이용하여 광고용 서버에 광고를 전송하는 경우, 광고주는 핸드폰의 메시지 서비스를 이용한다. 현재 핸드폰을 통해서 메시지를 보낼 때 이용되는 태그는 <보통>, <긴급>, <특급>의 세 가지를 쓰고 있는데, 본 발명의 광고제공시스템에서는 <광고>라는 태그를 더 포함시킨다.When the advertisement is sent to the server for advertisement using the cellular phone, the advertiser uses the message service of the cellular phone. Currently, three tags used when sending a message through a mobile phone are written as <normal>, <emergency>, and <express>. The advertisement providing system of the present invention further includes a tag called <advertisement>.
광고용 서버(1)는 기존의 SMS 서버나 MMS 서버를 이용할 수 있다.The advertisement server 1 may use an existing SMS server or MMS server.
따라서 광고메시지 수신단말기가 수신하는 광고메시지는 광고용 서버에 따라 SMS 또는 MMS 형식이 될 수 있다. 그러나 광고서비스업자의 역량에 따라 새로운 광고용 서버를 이용할 수도 있다.Therefore, the advertisement message received by the advertisement message receiving terminal may be in an SMS or MMS format depending on the advertisement server. However, depending on the capabilities of the advertising service provider, new advertising servers may be available.
다음 본 발명에 의한 정보제공시스템의 동작과정을 살펴본다.Next, the operation process of the information providing system according to the present invention will be described.
우선 광고주는 상기한 바와 같이 광고주 단말기(3)를 통해 광고내용 및 광고종류에 따른 광고고유번호를 광고용 서버(1)에 전송한다.First, as described above, the advertiser transmits the advertisement unique number according to the advertisement contents and the advertisement type to the advertisement server 1 through the advertiser terminal 3.
한편 고객은 광고메시지 수신단말기(2)의 광고고유번호변환기를 이용해 수신 받고자하는 광고의 종류에 해당하는 광고고유번호를 선택하여 입력한다.Meanwhile, the customer selects and inputs an advertisement unique number corresponding to the type of advertisement to be received using the advertisement unique number converter of the advertisement message receiving terminal 2.
복수의 광고주 단말기(3)로부터 각종의 광고를 수신한 광고용 서버(1)는 이것을 복수의 광고메시지 수신단말기(2)에 송신한다.The advertisement server 1 which has received various advertisements from the plurality of advertiser terminals 3 transmits them to the plurality of advertisement message receiving terminals 2.
이 때 복수의 광고메시지 수신단말기(2)는 자신의 광고고유번호변환기에 저장되어 있는 광고고유번호와 동일한 번호를 갖고 있는 광고메시지만을 선택적으로 수신하여 자신의 표시장치에 디스플레이한다. 그리고, 메모리에 광고메시지를 저장하여 보관하는데 메모리 용량이 초과하는 경우에는 가장 오래된 광고부터 삭제하여 새로운 광고를 계속 수신할 수 있도록 한다.At this time, the plurality of advertisement message receiving terminals 2 selectively receives only the advertisement message having the same number as the advertisement unique number stored in the advertisement unique number converter and displays it on its display device. When the memory capacity is exceeded, the advertisement message is stored and stored in the memory, and the oldest advertisement is deleted first to continue receiving the new advertisement.
광고메시지 수신단말기(2)는 광고종류를 선택하여 원하는 광고메시지만을 수신할 수 있을 뿐만 아니라, 광고메시지 수신단말기(2)마다 지역고유번호를 갖고 그 지역에 있는 광고주의 광고만을 수신할 수도 있다.The advertisement message receiving terminal 2 may not only receive a desired advertisement message by selecting an advertisement type, but also may receive only an advertisement of an advertiser in the region with a region unique number for each advertisement message receiving terminal 2.
즉 복수의 광고메시지 단말기(2)들이 동일한 지역고유번호를 갖고 일정한 범위의 광고공유영역(4)을 형성한 다음, 각 지역에 있는 광고주 단말기(3)들도 지역고유번호를 갖고 광고용 서버(1)를 통해 광고를 전송하면, 광고주 단말기(3)와 동일한 지역고유번호를 갖고 있는 광고공유영역(4) 내의 광고메시지 단말기(2)에만 광고메시지가 수신될 수 있다.That is, the plurality of advertisement message terminals 2 have the same region unique number and form a certain range of advertisement sharing areas 4, and then the advertiser terminals 3 in each region also have the region unique number and the advertisement server 1 If the advertisement is transmitted through), the advertisement message may be received only in the advertisement message terminal 2 in the advertisement sharing area 4 having the same region unique number as the advertiser terminal 3.
결과적으로, 광고메시지 단말기(2)는 기본적으로 광고종류를 구별하여 광고메시지를 선택적으로 수신할 수 있으며 여기에 지역고유번호를 갖고 있기 때문에, 광고용 서버(1)에서 전송되는 많은 광고들 중에서 일단 지역내 광고만을 선택하고 그 광고 중에서도 원하는 종류의 광고만을 수신함으로써 이중으로 필터링된 된 소정의 광고만을 수신할 수 있게 된다.As a result, the advertisement message terminal 2 can selectively receive the advertisement message by basically distinguishing the advertisement type, and since the advertisement message terminal 2 has a region unique number therein, among the many advertisements transmitted from the advertisement server 1, the region is once selected. By selecting only my advertisements and receiving only the desired type of advertisements among the advertisements, it is possible to receive only the predetermined filtered advertisements.
본 발명에서 사용되는 광고메시지 수신단말기를 본 명세서에서는 고객의 집에 설치되는 별도의 장치로서 설명하였으나 이에 한정되는 것은 아니며 기존의 핸드폰이나 디스플레이 기능이 있는 각종의 전자기기에 상기한 기능을 부가하여 이용할 수도 있다.The advertisement message receiving terminal used in the present invention has been described as a separate device installed in the customer's home, but the present invention is not limited thereto and can be used by adding the above functions to various electronic devices having existing mobile phones or display functions. It may be.
본 발명은 사용자가 원하는 광고만을 선택하여 수신할 수 있을 뿐만 아니라 기존의 설비들이나 장치들을 그대로 이용할 수 있기 때문에 상용화에 있어서 비용을 크게 절감할 수 있는 효과가 있다.According to the present invention, the user can select and receive only desired advertisements, and can use existing facilities or devices as they are, thereby greatly reducing the cost in commercialization.
Claims (7)
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| KR10-2002-0022289A KR100469424B1 (en) | 2002-04-23 | 2002-04-23 | Ad providing system |
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| KR10-2002-0022289A KR100469424B1 (en) | 2002-04-23 | 2002-04-23 | Ad providing system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100936254B1 (en) * | 2007-03-14 | 2010-01-12 | 남종철 | Advertisement coupon publication system based of place-recognition |
| US9037989B2 (en) | 2004-04-26 | 2015-05-19 | International Business Machines Corporation | Multi-source, multi-destination data transfers |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| JPH02266620A (en) * | 1989-04-06 | 1990-10-31 | Nec Corp | Message pager with call code setting key |
| KR19990084087A (en) * | 1999-09-13 | 1999-12-06 | 최동호 | A mobile telecommunication system for supply an advertisement adjusted to an user |
| KR20010090898A (en) * | 2000-04-07 | 2001-10-22 | 이양동 | System for advertisement in local using wireless communication terminal and the same method |
| KR20010102668A (en) * | 2000-05-04 | 2001-11-16 | 차상균 | Method and system for selectively providing advertisements using a wireless mobile terminal |
| KR20020014897A (en) * | 2000-08-19 | 2002-02-27 | 남궁석 | Contents service method and system by location of mobile communication terminals |
| KR100863036B1 (en) * | 2001-11-17 | 2008-10-13 | 엘지전자 주식회사 | Mobile terminal and Method for receiving message in thereof |
| KR20030046289A (en) * | 2001-12-05 | 2003-06-12 | 정용석 | Realtime Online AD and Info. System in Mobile Device Using Radio |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9037989B2 (en) | 2004-04-26 | 2015-05-19 | International Business Machines Corporation | Multi-source, multi-destination data transfers |
| US9280264B2 (en) | 2004-04-26 | 2016-03-08 | International Business Machines Corporation | Multi-source, multi-destination data transfers |
| US9495719B2 (en) | 2004-04-26 | 2016-11-15 | International Business Machines Corporation | Multi-source, multi-destination data transfers |
| US9792034B2 (en) | 2004-04-26 | 2017-10-17 | International Business Machines Corporation | Multi-source, multi-destination data transfers |
| KR100936254B1 (en) * | 2007-03-14 | 2010-01-12 | 남종철 | Advertisement coupon publication system based of place-recognition |
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