KR20010074258A - Mobile Electronic Commerce System Using Mobile Communication Electronic Discount Coupon - Google Patents

Abstract

PURPOSE: A mobile electronic commercial transaction system using a mobile communication electronic discount coupon is provided to offer a discount benefit to a client and to offer client inclination information to a member store by providing an electronic discount coupon to a client through a mobile communication and providing a client's using state to the corresponding member store in real time. CONSTITUTION: A management server(10) executes a mobile electronic discount coupon service through a mobile communication terminal(2). A member store(20) joins to the management server(10) and provides a mobile electronic discount coupon service to a client. A mobile communication company(30) provides a wireless Internet service. The client connects to the management server(10) through the mobile communication terminal(2) and receives a mobile electronic discount coupon. The client pays a cost of commodity/service adapted to the discount using the mobile electronic discount coupon. The management server(10) provides the information of the mobile electronic discount coupon including the using number to the member store(20). The member store(20) uses the information of the mobile electronic discount coupon for a client management and a marketing strategy.

Description

Mobile Electronic Commerce System Using Mobile Communication Electronic Discount Coupon

(Technology)

The present invention relates to a mobile e-commerce system, and more specifically, to a customer in the form of an electronic discount coupon through the mobile communication to provide a discount coupon that discounts a certain percentage of the price of goods / services of the merchants for the electronic discount coupon By providing information on the use status of customers in real time to the affiliated stores in real time, they provide customers with discounts on product / service prices, increase the customer's suction power, and provide customers with information on the use of electronic discount coupons. The present invention relates to a mobile e-commerce system using a mobile communication electronic discount coupon, which enables management and marketing strategy to be established.

(Background)

With the expansion of mobile communication terminals such as mobile phones and PCS and the development of wireless communication technology, mobile communication is a wireless Internet terminal applying WAP (Wireless Application Protocol) in simple communication means, and its use is expanded to provide various services. It is replacing a computer.

In addition, discount coupons in the form of printed paper, which have traditionally been distributed to customers (consumers) as part of promotion or sales of products, are now provided to customers in the form of electronic discount coupons on the Internet.

Until now, the electronic discount coupon did not provide the attractiveness that leads to the actual consumption due to the time gap between the acquisition and use of the electronic discount coupon from the customer's point of view, and only a slight increase in sales from the merchant's point of view. However, there were few cases that led to substantial gains, and that electronic discount coupons were used regardless of customer management and marketing strategy.

An object of the present invention is to provide a discount coupon for discounting the price of goods / services of merchants to customers in the form of electronic discount coupons through mobile communication and corresponding information on the use situation of the customer for the electronic discount coupons in real time. By providing them to merchants, they will offer discounts on the price of goods / services to customers, increase customer attraction to merchants, and manage customers and establish marketing strategies through information on the use of electronic discount coupons.

Another object of the present invention, in the electronic commerce system using a mobile communication terminal integrated management of electronic discount coupons and mobile terminal payments through the mobile communication terminal, to give customers a discount of goods / services according to the use of electronic discount coupons Provides merchants with customer management and marketing information based on the customer suction power of the use of electronic discount coupons and usage status information of electronic discount coupons. In order to reduce the costs associated with credit sales and increase credit settlement, electronic commerce using mobile communication terminals is to be further activated.

1 is an exemplary configuration diagram of a system according to the present invention;

2 is an exemplary flow chart of a system in accordance with the present invention;

3 is a schematic diagram of exemplary user navigation of a system in accordance with the present invention;

<Description of Symbols for Main Parts of Drawings>

1: system of the present invention

2: mobile communication terminal

3: financial credit institutions

4: computer

5: kiosk terminal

10: management server

20: Merchant

30: Mobile carrier

According to the present invention, a management server for executing a mobile electronic discount coupon service through a mobile communication terminal, a merchant to join the management server as a member to provide the mobile electronic discount coupon service to a customer, and a mobile internet service. Provided is a mobile e-commerce system using a mobile communication electronic discount coupon, including a telecommunication company.

In the system of the present invention, the customer accessing the management server through the mobile communication terminal to download the mobile electronic discount coupon of the affiliated store, the mobile electronic discount that the customer purchased and downloaded the product / service of the affiliated store Presenting a coupon and paying the product / service price to which the discount rate of the mobile electronic discount coupon is applied; and providing information about the mobile electronic discount coupon including the number of times of use by the management server to the affiliated store; Through the information on the use of the mobile electronic discount coupon to be used as the basic data of the customer management and marketing strategy of the merchant.

The information regarding the use of the mobile electronic discount coupon provided to the affiliated store by the management server includes the number and details of the use of the electronic discount coupon by product, customer, date, time zone, and region of each affiliate store. Is provided via wired or wireless Internet communications, including mobile communication terminals or computers.

Preferably, the payment is credited through the mobile communication terminal, and when the customer applies for payment of the goods / service price to which the discount amount of the electronic discount coupon is applied through the mobile communication terminal, the mobile communication company The credit settlement is authenticated by a pre-affiliated credit financial institution to be settled by the credit financial institution, and the amount paid through the mobile communication terminal is notified and received together with the usage fee of the mobile communication terminal, Settle on

Preferably, the management server in addition to the electronic discount coupon service for the merchants, a variety of mobile services, including the merchant search service using the location tracking function of the mobile communication terminal, and online / offline via the Internet website and kiosk terminal, etc. Various advertising agency services and the like can be provided.

In the mobile e-commerce system of the present invention, the management server is a service fee paid by the merchants while using the mobile electronic discount coupon service, or the customer moves the mobile communication terminal while downloading the mobile electronic discount coupon from the management server. In addition to the communication fee, a certain amount of profit can be obtained from an electronic discount coupon download fee that is additionally paid, and these two profit models can be applied in parallel.

Hereinafter, a mobile e-commerce system according to the present invention will be described in detail with reference to the accompanying drawings. The following embodiments are merely illustrative of the mobile e-commerce system according to the present invention, but are not intended to limit the scope of the present invention.

1 is an exemplary schematic diagram of a system according to the present invention, FIG. 2 is an exemplary flowchart of a system according to the present invention, and FIG. 3 is a schematic diagram of an exemplary user navigation of the system according to the present invention.

As shown in FIG. 1, the mobile electronic commerce system 1 according to the present invention basically includes a management server 10, a plurality of affiliated stores 20, and a mobile communication company 30.

The management server 10 is a server built to provide various mobile services and Internet-related services including an electronic discount coupon service, and attracts the affiliated store 20 as a member and the mobile communication company 30 and the present invention. Affiliates on services.

When the customer (consumer) possessing the mobile communication terminal 2 uses the electronic discount coupon service through the management server 10, all information (data) regarding the use of the electronic discount coupon service is stored in the database of the management server 10. In addition to being stored in real time, it is processed and stored by merchant, customer, product, date, time zone, price, region, etc. Therefore, the management server 10 can be provided in real time by extracting information about the affiliated store 20 or periodically at the request of the affiliated store (20).

Preferably, the management server 10, in addition to the electronic discount coupon service, a variety of mobile services (e.g., business type search, visit business search, business search by business name, nearby business search, local business search, local business search, mobile communication terminal Kiosks installed for the purpose of providing information and tourist information to the customers through the location tracking search, etc.), various advertising agency services through the Internet, subways, railways, terminals, hotels, airports, etc. It is preferable that the portal server is provided as a portal server that provides an advertising agency service, an electronic commerce service, or the like through the terminal 5.

The affiliated store 20 is a business that sells tangible goods and intangible services on-line and / or off-line. For example, restaurants, pubs, fancy shops, shopping centers, karaoke stations, gas stations, home appliance stores, etc. Included. Merchants 20 are members of the management server 10 to subscribe to the mobile electronic discount coupon service to provide a mobile electronic discount coupon service to customers who purchase goods and services.

Merchants 20 pay a predetermined service fee to the management server 10 at the cost of using the mobile electronic discount coupon service, and in return, the increase in sales volume and profit increase according to the customer increase by product discount The number of electronic discount coupons used by customers, products, dates, time zones, prices, regions, etc. for the products / services obtained and also sold using the electronic discount coupons at their affiliate stores 20 When the information is provided in real time from the management server 10 whenever necessary, these information can be used for marketing strategies including customer management and branch management.

The method of receiving the electronic discount coupon usage status information from the merchants 20 from the management server 10 is not limited, but the method of accessing and providing the management server 10 through a conventional Internet computer 4 and the Internet movement The method of accessing the management server 10 through a communication terminal is preferably provided, and a method of regularly providing a document may also be used.

In addition, the affiliated stores 20 are kiosk terminals installed in various mobile services including location search services of affiliated stores using the location tracking function of the mobile communication terminal, advertisements through the Internet, subways, railways, terminals, hotels, airports, and the like (5). By receiving a service such as advertising through the management server 10 can be provided a variety of services related to customer incentives and marketing of the affiliated store (20).

The mobile communication company 30 provides a wireless Internet (WAP) service as a normal wireless communication service provider so that the management server 10 can provide a mobile electronic discount coupon service to customers and affiliated shops 20.

Preferably, the mobile communication company 30, in advance with a credit financial institution 3 such as a credit card company or a bank, authenticates the payment of the customer's goods / services to the affiliated store 20 through the mobile communication terminal 2. On the other hand, it is possible to notify and store the goods / services price of the customer with the usage fee of the mobile communication terminal 2 and settle with the credit financial institution (3). In this case, the product / service price is an amount obtained by subtracting the discount amount of the mobile electronic discount coupon that the customer downloads through the mobile communication terminal 2 and presents to the affiliated store 20.

Specifically, when the customer executes the mobile terminal payment to purchase and pay for the goods / services, the database and the credit of the customer (3: mobile terminal owner) held by the mobile communication company 30 through the mobile communication After searching the database of the customer held by the financial institution (3), the identity and credit of the customer is searched, and the credit process of the customer is approved / denied. When the payment is executed, the product / service price to which the discount amount of the mobile electronic discount coupon is applied is paid to the affiliate store 20 by the credit financial institution 3.

In addition, the mobile telecommunication company 30 uses a normal mobile communication terminal to pay the price paid by the customer through mobile communication (the amount of the discount amount of the mobile electronic discount coupon applied to the purchase price of goods / services) and the mobile communication terminal fee of the customer. In the same manner as the fare notice and storage method, the customer is notified and stored in the same manner, and the credit financial institution 3 pays for the goods / services to which the discount amount of the mobile electronic discount coupon is applied. Will be settled on

As described above, the mobile telecommunication company is involved in the process of downloading the mobile electronic discount coupon through the mobile communication terminal (2) and using the mobile communication terminal in the process of performing the mobile communication credit settlement. (30) can secure income from increased mobile communication usage, and the credit institution (3) can reduce the costs associated with credit card issuance and collection and increase the revenue from increased credit settlement.

That is, according to the mobile e-commerce system according to the present invention, the customer can purchase goods / services at a low cost through the mobile electronic discount coupon, the merchant 20 absorbs the customer through the issue of a discount coupon and the management server 10 Receiving information on the use of electronic discount coupons from the company, it is possible to establish thorough customer management measures and marketing strategies, and the mobile telecommunications company 30 can increase the income by increasing the use of mobile communication terminals. The cost reduction related to the credit settlement and the increase in the income due to the credit settlement can be achieved, and thus the mobile e-commerce system of the present invention is geared to activate various commerce on-line / off-line.

As a profit model of the present invention, the method of charging a mobile electronic discount coupon service fee to merchants 20 was described above, but the profit is secured by imposing an electronic discount coupon download fee to a customer who downloads the mobile electronic discount coupon. You may. That is, when the customer downloads the mobile electronic discount coupon from the management server 10, the user must pay the electronic discount coupon download fee in addition to the mobile communication fee, and the electronic discount coupon download fee is charged together with the mobile communication terminal fee of the customer. By advertising, discount coupons can be paid quite a bit.

Conventional discount coupons, which have been distributed for free, have not been monetized to users even if they are not used without discount coupons. Because of the tendency to be uncomfortable to do, the use of discount coupons was often not active and often died.

However, by adopting the euro of the electronic discount coupon in the system of the present invention, the customer can actively and confidently use the electronic discount coupon, thereby enabling the activation of the discount coupon market.

Of course, the revenue for providing the mobile electronic discount coupon service of the management server 10 may be used by appropriately combining the service usage fee of the merchants 20 and the electronic discount coupon download euro of the customer.

Hereinafter, a work flow of the mobile electronic commerce system 1 according to the present invention will be described with reference to FIG. 2. FIG. 2 illustrates an example of applying credit settlement through a mobile communication terminal.

If the customer possessing the mobile communication terminal 2 wants to purchase the necessary goods / services, he / she accesses the management server 10 with the mobile communication terminal 2 beforehand by visiting the affiliated store 20 or before visiting the affiliated store. Download the mobile electronic discount coupon given to (20) (S1).

The downloaded electronic discount coupon is stored in the memory of the mobile communication terminal 2 so that it can be read and presented to the affiliated store 20 when necessary. In addition, the downloaded electronic discount coupon may be sent to other people through the data transmission through the mobile communication terminal to present.

When purchasing goods and services of the merchant 20 and paying the price, the customer presents the electronic discount coupon down on the mobile communication terminal 2 to the counter to reduce the product / service price by the corresponding discount amount. If requested (S21), the merchant 20 bills the customer for goods / services to which the discount amount of the electronic discount coupon is applied (S22), and then the customer moves to the credit financial company 3 through the mobile communication terminal (2). Apply for communication credit settlement (S23).

When the customer applies for mobile communication payment (S23), the customer database of the mobile communication company 30 and the customer database of the credit financial institution 3 are searched for the identity and credit of the customer to approve / disapprove the credit payment. The authentication process is executed (S24).

If the credit settlement is disapproved during the credit settlement certification process (NO), the credit settlement by the mobile communication terminal is terminated. When the credit settlement is approved (YES), the credit settlement such as the mobile communication terminal number, payment password, payment amount, merchant identification number, etc. Through the transmission of the necessary data, the payment of the credit institution (3) to the corresponding merchant 20 of the customer is executed (S25), thereby downloading and using the mobile electronic discount coupon by the mobile communication terminal, and the mobile communication terminal The credit settlement by is terminated first.

When the payment is executed in the mobile communication terminal 2 as described above, the mobile communication company 30 pays for the goods / services paid through the mobile communication terminal 2 (the amount to which the discount amount of the electronic discount coupon is applied). Along with the fee of (2), the customer is notified and received for a predetermined period of time (typically one month) (S31), and the received amount is settled with the credit financial institution (3) (S32). When the download of the electronic discount coupon in euros, the mobile telecommunication company 30 is notified and received the electronic discount coupon download fee together with the management server 10 to settle.

As described above, when a customer accesses the management server 10 and downloads an electronic discount coupon of the affiliated shops 20 in the process of executing the system of the present invention, the related information is stored in a database of the management server 10 in real time. The management server 10 may build electronic discount coupon use status information by product, customer, date, time zone, price, region, etc. for each affiliate store 20. Therefore, the management server 10 will provide real-time electronic discount coupon use status information for the affiliated store 20 or periodically at the request of the affiliated store 20 (S4). As a result, each affiliate store 20 is provided with real-time important information related to customer management and marketing strategy establishment by using the mobile electronic discount coupon service of the present invention.

When the credit settlement through the mobile communication terminal 2 is not applied, the product / service price to which the discount amount of the electronic discount coupon is applied is settled by cash or a normal credit card, and thus the mobile according to the present invention described with reference to FIG. In the work flow of the electronic commerce system 1, the procedure related to credit settlement through the mobile communication terminal 2 is omitted.

3, an exemplary user navigation of the mobile e-commerce system of the present invention will be described.

First, when making a call for a mobile electronic discount coupon service to the mobile communication terminal (2), as shown in Figure 3a on the initial screen, get coupon bar, visit the business search, business name search, download coupon view, nearby businesses search, tax return The main menu for searching and searching by region is displayed. After that, the user receives the appropriate service by following the session according to the user's selection.

3b illustrates receiving a coupon bar. Select Get coupon bar from the main menu and get the coupon bar menu, enter the identification code (telephone number) of the merchant 20 and download and store the electronic discount coupon of the store. If the merchant normally downloaded and saved, canceled, or the merchant corresponding to the entered telephone number does not exist, it is moved to the main menu of FIG. 3A or the end of FIG. 3I.

Figure 3c is an illustration of a search for a merchant that has been previously visited. If you select the search place search from the main menu of Fig. 3a, based on the information that has already downloaded the electronic discount coupon, the visited place is searched and the list and the number of visits are output, and if there is no information about the visitor, it is notified You are automatically moved to the main menu. If you select a business that you are interested in from the listed business places, you will be redirected to the business information menu, where you will be able to receive an introduction, directions, and electronic discount coupon download services for the business.

3D illustrates a search of a business around the location (the customer's location) of the mobile communication terminal 2. That is, when the peripheral business search is selected from the main menu of FIG. 3A, the location of the mobile communication terminal 2 is automatically tracked, and the businesses located in the vicinity thereof are searched and then output in the form of a search menu for each business type of FIG. 3E.

3E illustrates a search by industry type. This industry search is not selectable from the main menu but is used in various search processes. This industry type search is classified by listing a number of merchants, such as furniture stores, electronic products, restaurants, performing arts, etc. If you select the desired business is connected to the business information menu is configured to receive the introduction, directions and coupon download services of the business.

3F shows an example of a business name search. In other words, if you select a business name search from the main menu and enter a business name, a list of businesses with the corresponding business name is output. If you select a business, the business information menu is connected. have.

3g shows an example of searching a business centered on the back ground. If you select the station tax search in the main menu, you can search in the order of the subway (train) line and the station name of the corresponding line. It is configured to search for the business you want.

The downloaded coupon view menu of FIG. 3h is used to search the details of coupons already downloaded and is used when using an electronic discount coupon. In this menu, if there are saved coupons, the list is displayed and if not, the menu is automatically moved to the main menu.

Figure 3i is a regional search menu to search sequentially in the metropolitan city, Si-gun-gu and Dong, select a building, list the businesses listed in the building by type of business, and select the desired business to provide information and coupon download service for the business It is a menu.

Figure 3j is a content that is output when the mobile electronic discount coupon service in the present invention is terminated, it is a menu that is connected when selecting the end in the various search process described above.

In the above description of the mobile e-commerce system of the present invention, a method of downloading an electronic discount coupon through a mobile communication terminal, a credit settlement method using a mobile communication terminal, a credit settlement authentication method, a user navigation, and the like are already developed communication technologies. And since the communication security technology, content technology, etc. can be appropriately applied according to the present invention, the detailed description thereof will be omitted.

Mobile e-commerce system according to the present invention is expected to the following effects.

First, from the customer's point of view, it is possible to purchase goods / services at a low price through electronic discount coupons, thereby promoting consumption demand.

Second, the affiliated shops 20 to the system of the present invention can absorb more customers by applying the electronic discount coupon, the management server through the computer and mobile communication terminal information related to the electronic discount coupon use situation As can be seen from (10) at any time, sales activities can be further enhanced through more active customer management and marketing strategies.

Third, the mobile telecommunications company 30 may increase revenue by increasing the usage of the mobile communication terminal accompanying the electronic discount coupon down and mobile communication credit payment.

Fourth, the credit financial institution (3) can reduce the costs associated with the credit card issuance and credit settlement because the mobile communication terminal replaces the credit card.

Fifth, since the mobile communication company 30 and the credit financial institution 3 cooperate with each other to evaluate the customer's credit and charge the fee, the recovery rate of the credit settlement fee and the mobile communication terminal fee can be increased.

Claims (4)

Management server 10 for executing the mobile electronic discount coupon service through a mobile communication terminal (2), Merchants (20) for providing the mobile electronic discount coupon service to customers by subscribing to the management server 10 as a member, and A mobile telecommunication company 30 that provides a wireless Internet service; The customer accesses the management server 10 by the mobile communication terminal 2 to download the mobile electronic discount coupon of the affiliated shop 20, the customer purchases goods / services of the affiliated shop 20 Presenting the downloaded mobile electronic discount coupon and paying the product / service price to which the discount rate of the mobile electronic discount coupon is applied; and the information regarding the mobile electronic discount coupon including the number of times of use by the management server 10; Providing to the affiliated store (20); through, Mobile electronic commerce system using a mobile communication electronic discount coupon, characterized in that the information on the use of the mobile electronic discount coupon is used as the basic data of the customer management and marketing strategy of the affiliated shop (20). The method of claim 1, wherein the management server 10 provides the affiliated store 20 with information about the use of the mobile electronic discount coupon, for each of the affiliated stores 20, for each product, for a customer, for a date, for a time zone, Mobile e-commerce system, characterized in that the information including the number and history of electronic discount coupons by region and provided through wired and wireless Internet communication. According to claim 1 or 2, wherein the payment is credited through the mobile communication terminal (2), the customer the credit payment of the product / service charges to which the discount amount of the electronic discount coupon is applied to the mobile communication When the application is made through the terminal 2, the mobile communication company 30 receives the credit settlement from the pre-affiliated credit financial institution 3 to be settled by the credit financial institution 3 and the mobile communication terminal 2 Mobile payment system characterized in that the settlement and payment with the credit financial institution (3) by notifying and receiving the amount paid with the fee for use of the mobile communication terminal (2). [3] The mobile e-commerce system according to claim 1 or 2, wherein the affiliated store 20 pays a fee for using the mobile electronic discount coupon or a fee is charged for downloading the mobile electronic discount coupon.