KR20110102129A - Online media service system and its method for interworking with the media matrix management - Google Patents

Abstract

The present invention relates to a system and a method for interworking an online media service and its matrix management. The system for interworking the online media service and the matrix management according to the present invention constitutes a digital media for quickly delivering additional information. It is possible to transmit the corresponding content to the user's realistic portable terminal, define additional information used for accurate information transmission as online media, and define a data format for authoring and publishing serviced media and storing the same. It defines a media server and defines a promotional message to inform the existence of information as a matrix.The online media matrix provides a data structure and a method of use that can be interoperable for compatibility with existing mass media as well as digital media. do. According to the present invention, the on-line media service transmits additional information online in real time in connection with the media of the real world, and suggests a matrix structure and operation method therefor to make the service compatible with the old media. Compared to the service, various additional contents can be provided quickly and at low cost through transmission of a nearby digital media engine.

Description

Online Media Service System and its Method for interworking with the Media Matrix Management

The present invention relates to a system and a method for interworking the online media service and its matrix management, and more particularly, to promote media as a user intends using a media compatibility matrix defined for interworking with popular media. The present invention relates to a system and a method for providing a sensory advertisement service by requesting and responding.

The present invention is derived from a study performed as part of the IT growth engine technology development of the Ministry of Knowledge Economy [Task management number: 2007-S-010-03, Task name: Development of SMMD-based ubiquitous home media service system].

Augmented Reality is a synergistic effect that can be obtained by expressing additional information in the real world that the user sees, but it helps to immerse information transfer, but it can be quickly adapted to the diverse and rapidly changing environment of the real world. It lacks the role of delivering additional information and plays a role of providing static service such as introduction of conceptual service model or predetermined animation.

This is a result of limited service with insufficient technology for delivering new additional information remotely through active interaction, in combination with the real world and the virtual world, in accordance with the situation where the augmented reality terminal of the prior art is programmed offline. .

In addition, although recently receiving content such as GPS and other user-generated pictures and videos through the mobile terminal showing interesting information in the real world projected on the camera, this does not guarantee the user's free information delivery In other words, it is not an advanced side information service because only temporary and fun-oriented data can be accessed by taking action according to specific conditions. In particular, the information transmission through the mass media is stable and practical, but the physical connection is weak, so that the advantages of the old media are not inherited.

Therefore, the technology that can receive the additional information freely and quickly from the media that meets in the real world freely and quickly and systematically classifies and defines the information that can be provided a lot, to receive a service compatible with the existing media need.

The present invention was created in view of the necessity as described above. The present invention relates to an online media service for constructing digital media for quickly delivering additional information and for transmitting corresponding contents to a user's realistic portable terminal. It is an object to provide a system and a method thereof.

Another object of the present invention is to define an additional information used for accurate information delivery as online media, to define a data format for authoring and publishing a serviced media, and to configure a media server storing the information and the existence of the information. To define the promotional message to inform the user of the matrix, and to integrate the online media service and the matrix management, which allows the online media matrix to present a data structure and a usage method that can be interoperable for compatibility with existing mass media as well as digital media. A system and method are provided.

Still another object of the present invention is to provide augmented reality service based on online media by receiving a matrix promotion message in a realistic mobile terminal to recognize a user's intention and to select a specific online media or to present a mutually compatible technology. And a system and a method for interworking with the matrix management.

In order to achieve the above object, a system for interworking an online media service and its matrix management according to an aspect of the present invention receives an online matrix that is a promotional message of the online media content from digital media displaying or transmitting the online media content. And a portable terminal displaying a possible list of the online media services based on this, and receiving and reproducing the online media contents corresponding to the list selected by the user, wherein the portable terminal determines whether to perform the online media service. A user intention behavior analysis unit for determining a user interface through a user interface; And an online media request unit configured to generate a message including content information selected by the user and valid network information, and to request content transmission to the digital media when it is determined that the online media service is performed.

According to the present invention, the on-line media service transmits additional information online in real time in connection with the media of the real world, and suggests a matrix structure and operation method therefor to make the service compatible with the old media. Compared to the service, various additional contents can be provided quickly through the transmission of the digital media engine.

Users can interact with the media to deliver customized content and recreate digital media.

The online media matrix, which is compatible with old media, provides access to a wide range of customers, as well as users who receive specific services from advertisers and other carriers.

1 is a diagram illustrating a system configuration for supporting an online media service according to an embodiment of the present invention.
2 is a block diagram of a system for an online media service according to an embodiment of the present invention.
3 is a view for explaining the type and structure of a data format used for an online media service according to an embodiment of the present invention.
4 is a diagram for describing an online media generation and transmission technique according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating an old media interworking service compatible with a digital media service in the environment of FIG. 4 according to an embodiment of the present invention. FIG.
6 is a diagram illustrating an augmented reality service using a classification and matrix of online media services according to a user's operation and intention according to an embodiment of the present invention.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various forms, and only the present embodiments make the disclosure of the present invention complete, and those of ordinary skill in the art to which the present invention pertains. It is provided to those skilled in the art to easily understand the scope of the invention, which is defined by the description of the claims. It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. It is noted that " comprises, " or "comprising," as used herein, means the presence or absence of one or more other components, steps, operations, and / Do not exclude the addition.

Hereinafter, a system for interworking an online media service and its matrix management according to an embodiment of the present invention will be described with reference to FIGS. 1 to 6. 1 is a diagram illustrating a system configuration for supporting an online media service according to an embodiment of the present invention, and FIG. 2 is a block diagram of a system for an online media service according to an embodiment of the present invention. FIG. 3 is a diagram for explaining the type and structure of a data format used for an online media service, FIG. 4 is a diagram for describing an online media generation and transmission technology, and FIG. 5 is a diagram illustrating a digital media service in an environment of FIG. 4. FIG. 6 is a diagram illustrating a compatible old media interworking service, and FIG. 6 is a diagram illustrating an augmented reality service using a classification and a matrix of online media services according to a user's operation and intention.

As shown in FIG. 1, a system for supporting an online media service according to an embodiment of the present invention includes a digital media 110, a realistic mobile terminal 120, a media server 130, a media authoring 140, and the like. Publishing and old media 150.

Digital media 110 is an engine for showing, transmitting and transmitting online media content, and is in charge of a display and communication interface that is visually represented to a user, and stores content. For example, the digital media 110 may be an electronic signage such as an advertisement board, a show window, and the like, provide characteristic information of the content to a plurality of unspecified users, and provide differentiated realistic media services by transmitting additional content to individual users.

The sensory mobile terminal 120 receives the content from the digital media 110 and visualizes it to the user. For example, when the mobile terminal 120 is located within the network range of the digital media 110 by a portable user, the mobile terminal 120 may remotely receive the online matrix, which is an online media promotion message transmitted by the digital media 110, that is, the engine. Notifies the user that the user has entered the online media service area, or finds an online media matrix display output from the display of the digital media 110, receives a list of contents and actual data using a device such as a camera, Reproduce.

The media server 130 provides a function of storing and distributing contents used for the online media service. For example, the media server 130 stores the matrix and the content to be transmitted to the sensory mobile terminal 120 from the digital media 110 and provides the content to the digital media 110 in the distribution step, and the sensory mobile terminal 120 is not distributed. When additional content is requested, it is sent over the network.

The media authoring and publishing 140 authors the sensational content used for the online media service, and generates and provides the content and the matrix to the media server 130. Alternatively, by directly providing to the digital media engine, the owner of the store operates the digital media 110 directly so that the content can be easily managed.

The old media 150 may be existing popular media such as books and magazines, and the mobile terminal 120 recognizes the matrix from an online media service that can be received through the digital media 110, that is, such a book magazine. It provides a function to receive realistic content.

Hereinafter, a system for interworking the online media service of the present invention and its matrix management will be described with reference to FIG. 2. As shown in FIG. 2, the system for interworking the online media service and the matrix management of the present invention includes a digital media engine 2100, a sensory mobile terminal 2200, and a media server 2300.

The digital media engine 2100 includes an online media receiver 2110, a media controller 2120, a matrix display 2130, a media matrix generator 2150, and a display display 2160.

The digital media engine 2100 receives the online media content distributed from the media server 2300 through the online media receiver 2110, and separates the content and the matrix through the media storage 2111 to store the data storage space 2112. It stores the data and provides the data necessary for matrix transmission and content transmission.

The digital media engine 2100 selects a terminal requiring content transmission through the media controller 2120 to start transmitting content to the sensory mobile terminal 2200 and starts connection management to prepare for transmission. The media transmission unit 2121 The necessary content is read from the storage space 2112 and transmitted to the valid network of the terminal through the transmission interface determination unit 2123. The effective interface 2124 is determined through a valid network negotiation by transmitting the promotional information on each content generated by the online matrix display unit 2130 through the media matrix generator 2150 and receiving the realistic mobile terminal 2200.

The matrix display unit 2130 displays on the display a mark indicating that the online media service is valid so that the user can recognize it. The matrix display unit 2130 changes the matrix notation as the service is changed or the user's behavior or additional information content is changed. Provide various services.

The media matrix generator 2150 broadcasts a promotional message, which is an online media service matrix, through a network, and when there is an online media request from a terminal receiving the matrix, the media matrix generator 2150 connects to a matrix issued by the media request processor 2151 to request a content request message. And the matrix analyzer 2152 determines the desired content of the terminal and transmits it to the matrix display unit 2130, and transmits the content to the terminal or displays the digital media engine 2100 to start a new online media. Deliver the content to 2160.

The realistic handheld terminal 2200 includes a digital media detector 2210, a user intention behavior analysis unit 2220, an online media request unit 2230, an interface determination unit 2240, a media analyzer 2250, and a camera reader. (2260).

When the user enters a valid network of the digital media engine 2100 while holding the portable terminal, the sensory portable terminal 2200 receives the digital media generated by the media matrix generator 2150 through the digital media sensor 2210. Determining whether to perform a media service through the interaction interface 2221 and the user intention behavior analysis unit 2220, and to the GUI interworking unit 2222 showing a list of the service available on the screen of the terminal through the received matrix This enables users to recognize interoperability with the user.

 Also, the mobile terminal 2220 may create a message including desired content information, valid network information, and the like in order to receive the content provided by the digital media engine 2100, and then, via the online media request unit 2230, the digital media engine 2100. That is, the media request processor 2151 requests content transmission, and the content 2241 determined and transmitted by the digital media engine 2100 is determined through network reception through the reception interface determination unit 2240, and the online media is received. In connection with the request unit 2230 provides a continuous service.

When the content-receiving portable terminal 2220 receives the content, the media analysis unit 2250 determines the coordinates, the size, the shape, etc. to express the content, and plays the received content in the media control unit 2251 based on this information. And deliver to media display 2252 for viewing. The media analyzer 2250 is not only the content received from the digital media engine 2100, but also the matrix of the matrix display unit 2130 or the online media of the display display unit 2160 that the camera reader 2260 reads through the camera interface 2221. To judge to provide augmented reality services.

The media server 2300 stores the authored content 2321 through the interface 2320 for creating / creating the online media 2310 and delivers the content through the distribution / transmission interface 2320, and the matrix operation manager 2330. By connecting the online media and barcode 2331, marker 2332, three-dimensional barcode, the online media matrix (2333) through a) provides a compatible service of the old media and online media.

In addition, when the additional content desired by the user is new content that the user does not have in the digital media engine 2100, the media server 2300 provides the transmission interface 2311 and the receiving interface 2242 of the terminal. An identifier for distinguishing its own content is also managed through the matrix operation management unit 2330.

Hereinafter, the type and structure of a data format used for an online media service according to an embodiment of the present invention will be described with reference to FIG. 3.

As shown in FIG. 3, the online media service is an online media service promotion message in a digital media engine, an identifier for identifying content in association with old media in a media server, and a user interface in a realistic mobile terminal. Configure the message to be used for the purpose of content request message through.

The matrix 3100 may include a header 3110 indicating a start, a unique number linked to additional information of a specific content, a hierarchical relationship identifier 3120 representing another matrix and a hierarchical structure, and attributes 3130 of the matrix, that is, classification and characteristics. It includes, and provides the user with a function such as matrix preview through the terminal when received in the user's terminal.

The data 3150 of the matrix 3100 is arranged to show that information such as barcodes, markers, and three-dimensional markers are compatible. The data 3150 may be integrated with old media and display new online media, and the header 3140. ) To identify barcodes, markers, etc. for each compatible expression.

The matrix 3100 configured as described above may be configured to be included in data storing the online media content 3200, and the online media may be configured as additional information of the content together with the existing content header 3210 and the data 3230. Matrix 3220. The online media stored in this way is transmitted from the sensory mobile terminal 2200 or the media server 2300 to the sensory mobile terminal 2200 in real time through the digital media engine 2100 so that the user can enjoy the online media transmission format ( 3300).

The transmission data standard includes an online media matrix 3320 at predetermined intervals between the existing content transmission header 3310 and the online media data 3330 divided into specific units.

The mobile terminal receiving the online media data provides the user with content viewing, and upon receiving the matrix, notifies the screen to interact with the user. In addition, the digital media engine 2100 provides contents of various online media services. To this end, the digital media engine 2100 provides a list to a user through a promotional message, and receives a content selected by the user as a request message and provides a media service.

The promotional message consists of a set of promotional message headers 3410 and online media matrix 3420 in accordance with the data standard 3400. The promotional message expresses the existing barcode as hierarchical (3500) online media contents overcoming poor information capacity or structurally expresses markers used in augmented reality (3600) to provide additional information such as media type and attributes. Allows you to express old media that can be identified. That is, various contents can be represented including old media.

The online media matrix 3700 is configured to be summarized and expressed in kind, attributes, etc. in metadata such as XML.

Hereinafter, an online media generation and transmission technique according to an embodiment of the present invention will be described with reference to FIG. 4.

As illustrated in FIG. 4, in a movie promotion poster that may be viewed through a billboard, a user may additionally receive and watch a movie trailer (content) through a mobile terminal.

The content used for the online media service is generated by the authoring tool 4410 in the media authoring operation 4400 (4401), and information such as a trailer 4440 and a movie review may be provided as additional information in the movie post 4420, which is the central content. The on-line media matrix 4430 including the above information may be generated and provided to the media server 4300 and the digital media engine 4100 in accordance with the storage data standard.

Therefore, if the user passes through the digital media 4100, that is, the advertising tower 4410 with the engine, finds a movie poster (4111), recognizes the intention (2220), and uses the engine-provided content, the digital media 4100 is analyzed. Is received through the online media matrix 4112, that is, the mobile terminal 4200 carrying a promotional message, and the mobile terminal 4200 can watch the trailer corresponding to the movie poster of the advertising tower. In operation 4201, the user confirms the intention to receive the content, and if reception is selected, the user requests to download additional content included in the matrix from the digital media 4100 to a specific network (4202).

The digital media 4100, that is, the engine, which is requested to transmit the content, analyzes the request message to determine the mobile terminal, the network, and the content, and transmits the content for the online media service (4131). The online media matrix included in the transmission format informs the user that the user can receive other additional online media services through the user's terminal, changes the content according to the user's request in real time, and receives it from the digital media 4100. If the added additional online media is newly authored to the media server 4300 and not in the digital media 4100 (4241), the media server 4300 included in the matrix information is requested (4242), and the media server 4300 ) Determines the matrix identifier included in the request message and transmits content 4435.

The sensory mobile terminal 4200 also provides (4262) content received via the infrastructure network to the user (4262).

Hereinafter, an old media interworking service compatible with a digital media service in the environment of FIG. 4 according to an embodiment of the present invention will be described with reference to FIG. 5.

As shown in FIG. 5, a movie advertisement poster 5110 is found in old media 5100 such as a newspaper (5111), and an indication of an online matrix represented by a bar code or a marker 5120 or the like (5112). Recognized by the camera of the realistic mobile terminal (5200) (5213) requests to view the content to the media server (5214), the media server 5300 determines the additional content through the matrix compatible management unit transmits the trailer (5321) In addition, the mobile terminal 5200 receives and reproduces the content through a network or a digital media engine 5210 that can be connected to the surroundings, so that the digital media service of FIG. 4 can receive similar services in the old media.

Hereinafter, an augmented reality service using a matrix and an online media service division according to an operation and intention of a user according to an embodiment of the present invention will be described with reference to FIG. 6.

As shown in FIG. 6, the online media promotion message sent by the digital media 6100 is a passive advertisement 6111 from the user's point of view. The matrix is represented on the screen (6231), and the service desired by the user is selected (6232) to request (6233) specific online media additional content.

Upon receiving the request message, the digital media 6100 selects the content to be sent to the requested realistic mobile terminal 6200 (6141), and negotiates a network interface (6142) to start transmission. (6251) Receive content.

As described above, the online media service, which is manually received and started by the user through the digital media 6100, is classified as a passive advertising service. The matrix, which is a set of online media matrices that are sent to an unspecified number, is broadcast through a communication network such as an LED. In addition, the request message and the content transmission are unicast through a communication network such as Wi-Fi, Bluetooth, etc., and a service is provided as an asynchronous communication technology. In addition, the on-line media service 6321, which finds the matrix display shown in the advertisement tower from the user's point of view and requests the service by directly recognizing the marker through the mobile terminal possessed by the user, is represented as an active advertisement. Active advertising is shown to the user in conjunction with the augmented reality content browser (6300), by recognizing the display found in the advertising tower as a camera of the mobile terminal 6200 request (6362), augmented reality browser (6300) ) To watch the trailer and additional content 6310, and additionally receives the waiting time 6320 of the bus currently waiting for the user through the digital media 6100, that is, the engine, together with the screen of the advertising tower recognized by the camera. Display on the screen, receive the online media matrix sent by others reflected on the screen to express in augmented reality (6330) or configure the screen to face each other and enjoy interactive services through the operation of the realistic mobile terminal (6200) do.

As described above, the present invention provides an online augmented reality service by allowing an online media service to transmit additional information online in real time in association with the media of the real world, and suggesting a matrix structure and an operation method therefor to provide a service compatible with old media. Compared to the media service, various additional contents can be quickly provided through the transmission of the digital media engine, and the user can interact with the media to transmit customized contents and reproduce the digital media. In addition, the online media matrix, which is compatible with old media, is accessible to users who receive specific services from advertisers and other information carriers, as well as to a large number of customers using various media.

Although the configuration of the present invention has been described in detail with reference to the preferred embodiments and the accompanying drawings, this is only an example, and various modifications are possible within the scope without departing from the spirit of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the scope of the following claims, but also by the equivalents of the claims.

110: digital media 120: realistic mobile terminal
130: media server 140: media authoring and publishing
150: Old Media

Claims (1)

In the system integrating the online media service and its matrix management,
Receive an online matrix, which is a promotional message of the online media content, from the digital media displaying or transmitting the online media content, and expressing an available list of the online media services on the basis of the online media content corresponding to the list selected by the user. It includes a mobile terminal for receiving and reproducing,
The mobile terminal,
A user intention behavior analysis unit for determining whether to perform the online media service through a user interface; And
And if it is determined that the online media service is performed, an online media request unit for generating a message including content information selected by the user and valid network information and requesting content transmission to the digital media.
A system that interoperates with online media services and their matrix management.

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