CN106161568A

CN106161568A - A kind of information processing method, client and server

Info

Publication number: CN106161568A
Application number: CN201510202288.5A
Authority: CN
Inventors: 王贤骏; 程平峰; 李星
Original assignee: Tencent Technology Beijing Co Ltd
Current assignee: Tencent Technology Beijing Co Ltd
Priority date: 2015-04-24
Filing date: 2015-04-24
Publication date: 2016-11-23
Anticipated expiration: 2035-04-24
Also published as: CN106161568B

Abstract

The invention discloses a kind of information processing method, client and server, wherein, described method includes: send the first request message, after being received for the first response message of described first request message, from described response message, parse the first information, run the described first information；The second request message is sent according to trigger condition；Receive the second response message for described second request message, from described second response message, parse the second information, run described second information；Described second information is: the combined recommendation sharing information generated by least two parts parameter；Described at least two parts parameter includes: the first multimedia messages and the second multimedia messages jointly shown with described first multimedia messages, and described first multimedia messages is associated with described second multimedia messages.

Description

A kind of information processing method, client and server

Technical field

The present invention relates to mechanics of communication, particularly relate to a kind of information processing method, client and server.

Background technology

Present inventor, during realizing the embodiment of the present application technical scheme, at least finds correlation technique The following technical problem of middle existence:

Along with the development of Internet technology, the information explosion of big data age emerges in an endless stream, for public information The needs shared, the current information processing technology shares except single recommendation information, also can be with various application Instrument is more to share for relying on, recommendation information more accurately, and such as, wechat is applied, and microblogging is applied, regarded Frequency application, game application etc., have substantial amounts of information can share in the Internet, it is recommended that Information Sharing The form that represents become more diverse, the scene of an Information Sharing be in current application environment run first letter Cease stylish pushing and recommend the second information shared.

Owing to the second information pre-sets, the problem that accordingly, there exist is: the information content pre-set Represent situation in the past, the real demand that user is current can not be shown accurately, say, that, it is impossible to Combine with current practical situation, just cannot guarantee what this second information content being recommended to share positioned Specific aim, orientation recommends the accuracy of user, and accuracy is held bad, is just unable to reach Information Sharing Meet the purpose of user's request.

Summary of the invention

In view of this, the embodiment of the present invention desirable to provide a kind of information processing method, client and server, Solve at least the problem that prior art exists, the content location that recommendation information can be made to share has more specific aim, Improve orientation and recommend the accuracy of user, thus reach Information Sharing and meet the purpose of user's request.

The technical scheme of the embodiment of the present invention is achieved in that

A kind of information processing method of the embodiment of the present invention, described method includes:

Send the first request message, after being received for the first response message of described first request message, from institute State and response message parses the first information, run the described first information；

The second request message is sent according to trigger condition；

Receive the second response message for described second request message, resolve from described second response message Go out the second information, run described second information；

Described second information is: the combined recommendation sharing information generated by least two parts parameter；

Described at least two parts parameter includes: the first multimedia messages and common with described first multimedia messages Second multimedia messages of display, and described first multimedia messages is associated with described second multimedia messages.

In such scheme, described reception is for the second response message of described second request message, from described the Two response messages parse the second information, runs described second information, including:

Load and play described first multimedia messages；

Create the first display control for showing described second multimedia messages with described embedded or suspended pattern Part；

Show described second multimedia messages by described first display control, make described second multimedia messages Show with described first multimedia messages for bottom background.

In such scheme, described second multimedia messages is Changes in weather information；

Described Changes in weather information includes following at least three types:

Weather information including temperature, humidity；

Air quality information including PM2.5 index, pollution level；

The guidance reference that indoor and outdoor activity including ultraviolet index, exercise index, SPF (sun protection factor) is correlated with Information.

It is in such scheme, described by described first display before control shows described second multimedia messages, Also include:

Judge whether to add self-defining 3rd multimedia messages, obtain judged result；

Described judged result is used for characterizing when need to add self-defining three multimedia messages, resolves the described 3rd The length of multimedia messages；

Accordingly, show that described second multimedia messages also includes by described first display control:

When the length of described 3rd multimedia messages meets the display pattern of described first display control, selecting will Described 3rd multimedia messages is combined with described second multimedia messages, to be jointly shown in described first display In control.

In such scheme, described method also includes:

When the length violation of described 3rd multimedia messages closes the display pattern of described first display control, select Re-create the second display control for showing described 3rd multimedia messages with described embedded or suspended pattern Part, shows described 3rd multimedia messages by described second display control, makes described 3rd multimedia messages Show with described first multimedia messages for background.

Judge to show with any information type in described Changes in weather information for principal concern, To judged result；

Accordingly, described by described first display control show described second multimedia messages, including:

When described judged result shows with described Weather information for characterizing, extract based on Weather information User interface UI display format, according to the first preset rules, described second multimedia messages is shown；

Or,

When described judged result shows with described air quality information for characterizing, extract with air quality Information is main UI display format, according to the second preset rules, shows described second multimedia messages；

Or,

Described judged result shows for characterizing the reference information that instructs so that described indoor and outdoor activity is relevant Time, extract the UI display format that instruct reference information relevant based on described indoor and outdoor activity, according to the 3rd Preset rules, shows described second multimedia messages.

A kind of client of the embodiment of the present invention, described client includes:

First transmitting element, for sending the first request message, is received for the of described first request message After one response message, from described response message, parse the first information, run the described first information；

Second transmitting element, for sending the second request message according to preset rules；

Resolve and running unit, for receiving the second response message for described second request message, from institute State second information that parses in the second response message, run described second information；

In such scheme, described parsing and running unit, farther include:

First processes subelement, is used for loading and play described first multimedia messages；

Create subelement, for creating for showing described second multimedia letter with described embedded or suspended pattern First display control of breath；

Second processes subelement, for showing described second multimedia messages by described first display control, Described second multimedia messages is made to show with described first multimedia messages for bottom background.

Weather information including temperature, humidity；

Air quality information including PM2.5 index, pollution level；

In such scheme, described client also includes:

First judging unit, before showing described second multimedia messages by described first display control, Judge whether to add self-defining 3rd multimedia messages, obtain judged result；

Described parsing and running unit, be further used for described judged result for characterize need to add self-defining During three multimedia messages, resolve the length of described 3rd multimedia messages, described 3rd multimedia messages When length meets the display pattern of described first display control, select described 3rd multimedia messages with described Second multimedia messages combines, to be jointly shown in described first display control.

In such scheme, described parsing and running unit, it is further used for the length of described 3rd multimedia messages When degree does not meets the display pattern of described first display control, select to re-create for described embedded or outstanding Floating mode shows the second display control of described 3rd multimedia messages, is shown by described second display control Described 3rd multimedia messages, makes described 3rd multimedia messages enter with described first multimedia messages for background Row display.

In such scheme, described client also includes:

Second judging unit, shows described second multimedia messages for described by described first display control Before, it is judged that show with any information type in described Changes in weather information for principal concern, Obtain judged result；

Described parsing and running unit, be further used for:

Or,

Receive the first request message, from described first request message, parse message identification ID；

The first information corresponding with described Information ID is matched according to described Information ID；

The described first information is encapsulated in the first response message, sends described first response message；

Receive the second request message, when identifying described second request message for asking the second information to use, Trigger the process for generating described second information；

Obtain the first multimedia messages；

Obtain the second multimedia messages being associated with described first multimedia messages, described second multimedia letter Breath is supported jointly to show with described first multimedia messages；

Generate combined recommendation sharing information according to the first multimedia messages and described second multimedia messages, and make For in described second Information encapsulation to the second response message, send described second response message.

Weather information including temperature, humidity；

Air quality information including PM2.5 index, pollution level；

In such scheme, the second multimedia messages that described acquisition is associated with described first multimedia messages, Including:

By calling weather information interface, get the described Changes in weather information of real-time update；

According to described Changes in weather information, mate second multimedia messages corresponding with described Changes in weather information.

Analyze and resolve, from described second request message, the user data obtained, obtain analysis result；

Described user data at least includes: regional information residing for user, the indoor and outdoor action message of user, At least one in the Products Information that user pays close attention to；

Integrated information, coupling and described comprehensive letter is obtained according to described Changes in weather information and described analysis result The second multimedia messages that breath is corresponding.

A kind of server of the embodiment of the present invention, described server includes:

First message reception units, for receiving the first request message, resolves from described first request message Go out message identification ID；

First matching unit, for matching first letter corresponding with described Information ID according to described Information ID Breath；

First encapsulation and transmitting element, for being encapsulated in the first response message by the described first information, sends Described first response message；

Second message reception units, for receiving the second request message, identifies described second request message and uses In time asking the second information to use, trigger the process for generating described second information；

First acquiring unit, for obtaining the first multimedia messages；

Second acquisition unit, for obtaining the second multimedia messages being associated with described first multimedia messages, Described second multimedia messages support shows jointly with described first multimedia messages；

Generate and transmitting element, for generating push away according to the first multimedia messages and described second multimedia messages Recommend sharing information, and as in described second Information encapsulation to the second response message, send described second response Message.

Weather information including temperature, humidity；

Air quality information including PM2.5 index, pollution level；

In such scheme, described second acquisition unit, it is further used for:

The information processing method of the embodiment of the present invention includes: sends the first request message, is received for described the After first response message of one request message, from described response message, parse the first information, run described The first information；The second request message is sent according to trigger condition；Receive for described second request message Two response messages, parse the second information from described second response message, run described second information；Institute Second information of stating is: the combined recommendation sharing information generated by least two parts parameter；Described at least two parts Parameter includes: the first multimedia messages and the second multimedia letter jointly shown with described first multimedia messages Cease, and described first multimedia messages is associated with described second multimedia messages.

Using the embodiment of the present invention, the second information shown in client is to send second according to trigger condition to ask After seeking message, resolving, from the second response message received, the information obtained, this second information is by least two The recommendation sharing information that partial parameters generates.Wherein, described at least two parts parameter includes: the first multimedia Information and the second multimedia messages jointly shown with described first multimedia messages, and described first multimedia Information is associated with described second multimedia messages, say, that described second information is at server side root The information generated according to described at least two parts parameter, is the customized information generated by analysis, is not in advance The information set, therefore, after combining with current practical situation, just can show user accurately and work as Front real demand, it is ensured that recommended the specific aim of this second information content location shared, and orientation pushes away Recommending to the accuracy of user, accuracy improves, and is just well positioned to meet Information Sharing and meets user's request Purpose.

Accompanying drawing explanation

Fig. 1 is one of the inventive method embodiment one and realizes schematic flow sheet；

Fig. 2 is one of the inventive method embodiment two and realizes schematic flow sheet；

Fig. 3 is one of the inventive method embodiment three and realizes schematic flow sheet；

Fig. 4 is a composition structural representation of client embodiment one of the present invention；

Fig. 5 is client or the hardware entities figure of server of the application embodiment of the present invention；

Fig. 6 is the schematic diagram of the application embodiment of the present invention one example；

Fig. 7 is the schematic diagram of application another example of the embodiment of the present invention；

Fig. 8 a-8d is the schematic diagram of an application scenarios various UI displaying of the application embodiment of the present invention.

Detailed description of the invention

Enforcement to technical scheme is described in further detail below in conjunction with the accompanying drawings.

Embodiment of the method one:

A kind of information processing method of the embodiment of the present invention, as it is shown in figure 1, described method includes:

Step 101, transmission the first request message, the first response being received for described first request message disappears After breath, from described response message, parse the first information, run the described first information.

Step 102, according to trigger condition send second request message.

Here, trigger condition includes: before running the first information, or certain in first information running One time period, or after first information end of run, send the second request message.

Step 103, reception, for the second response message of described second request message, respond from described second Message parses the second information, runs described second information.

Step 104, described second information is: the combined recommendation sharing information generated by least two parts parameter.

Step 105, described at least two parts parameter include: the first multimedia messages and with described matchmaker more than first The second multimedia messages that body information shows jointly, and described first multimedia messages and described second multimedia Information is associated.

Here, the first multimedia messages, for the second multimedia messages, can show as bottom background Show, and the second multimedia messages is shown in described first multimedia messages with inline mode, or with suspension side Formula is shown on described first multimedia messages.

Use the embodiment of the present invention, by step 101-103, before running the first information, or the first information Some time period in running, or the second information after first information end of run, can be run, After the second information of client displaying is to send the second request message according to trigger condition, from second received Response message resolves and obtains the second information to run the second information.By step 104-105, this second information For the recommendation sharing information generated by least two parts parameter.Wherein, described at least two parts parameter includes: For the first multimedia messages shown as bottom background with embedded or suspended pattern and described matchmaker more than first The second multimedia messages that body information shows jointly, and described first multimedia messages and described second multimedia Information is associated, say, that described second information is according to described at least two parts parameter in server side The information generated, is the customized information generated by analysis, is not the information pre-set, therefore, After combining with current practical situation, just can show the real demand that user is current accurately, it is ensured that institute Recommend the specific aim of this second information content location shared, and orientation recommends the accuracy of user, accurate Exactness improves, and is just well positioned to meet Information Sharing and meets the purpose of user's request.

For an example of the embodiment of the present invention, not limiting is by application (APP) client Carry out, as a example by video playback scene, can be to use video player, as Tengxun's video, Baidu regard Frequently, like that strange skill video etc. runs the first information and the second information.It is of course also possible to be that webpage login regards Frequently the first information and the second information are run in website.Owing to APP client can introduce various and user interaction Interactive mode, represent more preferable user interface (UI) effect, so, the embodiment of the present invention with APP visitor Family end is as the optimal implementation of one, and the described first information can be video positive, as user wants viewing A film, a certain collection in a TV play, variety show etc.；Described first multimedia letter Breath can be video ads, such as automotive advertising, dress advertisements etc.；Described second multimedia messages can be Changes in weather information, not limiting is the Changes in weather information that shows of static, picture format, it is also possible to be dynamic , Changes in weather information that the form such as such as wicket flash shows.

Embodiment of the method two:

A kind of information processing method of the embodiment of the present invention, as in figure 2 it is shown, described method includes:

Step 201, transmission the first request message, the first response being received for described first request message disappears After breath, from described response message, parse the first information, run the described first information.

Step 202, according to trigger condition send second request message.

Step 203, from described second information, identify described first multimedia messages, load and play institute State the first multimedia messages.

Step 204, create for showing the of described second multimedia messages with described embedded or suspended pattern One display control.

Step 205, from described second information, identify described second multimedia messages, by described first Display control shows described second multimedia messages, makes described second multimedia messages with described first multimedia Information is that background shows.

In the embodiment of the present invention one embodiment, described second multimedia messages can be Changes in weather information.

Here, described Changes in weather information includes following at least three types:

Type one: the Weather information including temperature, humidity；

Type two: the air quality information including PM2.5 index, pollution level；

Type three: the indoor and outdoor activity including ultraviolet index, exercise index, SPF (sun protection factor) is correlated with Instruct reference information.

Embodiment of the method three:

Based on said method embodiment one and two, as it is shown on figure 3, a stream of display the second multimedia messages Journey includes:

Step 301, before by described first display, control shows described second multimedia messages, it is judged that Whether add self-defining 3rd multimedia messages, obtain judged result, if it is judged that be yes, then hold Row step 302；Otherwise, without self-defining 3rd multimedia messages, according to configuration before, only tie Close described first multimedia messages, show described second multimedia messages.

Step 302, described judged result are used for characterizing when need to add self-defining three multimedia messages, solve Analyse the length of described 3rd multimedia messages.

Step 303, judge whether the length of described 3rd multimedia messages meets described first display control Display pattern, if it is, perform step 304；Otherwise, step is performed.

Described 3rd multimedia messages is combined by step 304, selection with described second multimedia messages, with altogether With being shown in described first display control.

Step 305, selection re-create for showing described 3rd multimedia with described embedded or suspended pattern Second display control of information, shows described 3rd multimedia messages by described second display control, makes institute State the 3rd multimedia messages to show with described first multimedia messages for background.

Corresponding the present embodiment, a scene is: during except playing the first information (such as video positive), plays Generated by the first multimedia messages (such as video ads) and the second multimedia messages (such as Changes in weather information) The second information, it is also possible to add described 3rd multimedia messages, described 3rd multimedia messages be user such as The advertising slogan that advertiser provides, such as " liking that you just select platinum diamond ring ", or the recommendation language relevant to advertisement, than As, brand network address, preferential activity concern etc..Mode and position that described 3rd multimedia messages shows are permissible Independent of the second multimedia messages, use the create second display control for showing the 3rd multimedia letter Breath, now, is such as the length of the 3rd multimedia messages setting of having exceeded that the first display control can show Put, it is necessary to re-create the second new display control and realize.3rd multimedia messages is also the first information As background, the 3rd multimedia messages combines with the first information display with embedded or suspended pattern.

Certainly, described 3rd multimedia messages shows mode and position can also directly be believed with the second multimedia Breath combines, and is such as that the length of the 3rd multimedia messages meets the setting that the first display control can show, Thus the two can be shown in the first display control jointly.

In the embodiment of the present invention one embodiment, described by described first display control show described second Before multimedia messages, also include:

Accordingly, described by described first display control show described second multimedia messages, including following Any one mode:

Mode one: when described judged result shows with described Weather information for characterizing, extract with weather Information is main user interface UI display format, according to the first preset rules, to described second multimedia messages Show.

Mode two: described judged result for characterize show with described air quality information time, extract with Air quality information is main UI display format, according to the second preset rules, to described second multimedia messages Show.

Mode three: described judged result is entered for characterizing the reference information that instructs so that described indoor and outdoor activity is relevant During row display, extract the UI display format that instruct reference information relevant based on described indoor and outdoor activity, press According to the 3rd preset rules, described second multimedia messages is shown.

Above-mentioned three kinds of preset rules, all include display content and/or the different designs requirement of display position, can To show more than second in the upper and lower, left and right of the first multimedia messages, the centered position as background Media information.

Client embodiment one:

A kind of client of the embodiment of the present invention, as shown in Figure 4, described client includes:

First transmitting element 11, for sending the first request message, is received for described first request message After first response message, from described response message, parse the first information, run the described first information.

Second transmitting element 12, for sending the second request message according to preset rules.

Resolve and running unit 13, for receiving the second response message for described second request message, from Described second response message parses the second information, runs described second information.

Described second information is: the recommendation sharing information generated by least two parts parameter.Wherein, described extremely Few two parts parameter includes: for the first multimedia messages shown as bottom background with embedded or suspension The second multimedia messages that mode and described first multimedia messages show jointly, and described first multimedia letter Breath is associated with described second multimedia messages.

In the embodiment of the present invention one embodiment, described parsing and running unit, farther include:

First identifies subelement, for identifying described first multimedia messages from described second information, adds Carry and play described first multimedia messages；

Second identifies subelement, for identifying described second multimedia messages from described second information, logical Cross described first display control and show described second multimedia messages, make described second multimedia messages with described First multimedia messages is that background shows.

In the embodiment of the present invention one embodiment, described second multimedia messages is Changes in weather information；

Type one: the Weather information including temperature, humidity；

Type two: the air quality information including PM2.5 index, pollution level；

In the embodiment of the present invention one embodiment, described client also includes:

In the embodiment of the present invention one embodiment, described parsing and running unit, it is further used for described When the length violation of three multimedia messages closes the display pattern of described first display control, select to re-create use In showing that the second of described 3rd multimedia messages shows control, by described with described embedded or suspended pattern Second display control shows described 3rd multimedia messages, makes described 3rd multimedia messages with described more than first Media information is that background shows.

Described parsing and running unit, have following three kinds of embodiments further:

Embodiment of the method four:

Step 401, reception the first request message, parse message identification ID from described first request message.

Here, under video scene, described Information ID is the ID of video resource.

Step 402, match the first information corresponding with described Information ID according to described Information ID.

Step 403, the described first information is encapsulated in the first response message, sends described first response and disappear Breath.

Step 404, reception the second request message, identify described second request message for request the second letter When breath uses, trigger the process for generating described second information.

Here, the recognition method that described second request message is used for asking the second information is identified described in Including: 1) find this message is not carried any video ID, because if being positive request, can carry and regarding Frequently ID, thus, it is found that do not have video ID, illustrate that user asks is not video data；2) find that this disappears Breath reports except there is no video ID, also have self preference of some users, the various use such as customer position information Reporting of user data, these user data may comprise the video related information oneself liking seeing or not comprise Video related information.In a word, these user data may be used to background server and are analyzed user behavior Use, to be determined as the advertisement which kind of user pushes and customize, if the present embodiment can be to use in video scene The video ads relevant with Changes in weather situation customized in the propelling movement of family.

Step 405, acquisition are for the first multimedia messages shown as bottom background.

Step 406, obtain the second multimedia messages of being associated with described first multimedia messages, described the Two multimedia messages supports show with described first multimedia messages jointly with embedded or suspended pattern.

Step 407, according to the first multimedia messages and described second multimedia messages generate recommend sharing information, And as in described second Information encapsulation to the second response message, send described second response message.

In the embodiment of the present invention one embodiment, described second multimedia messages is Changes in weather information.

Wherein, described Changes in weather information includes following at least three types:

Type one: the Weather information including temperature, humidity；

Type two: the air quality information including PM2.5 index, pollution level；

In the embodiment of the present invention one embodiment, described acquisition is associated with described first multimedia messages Second multimedia messages, including:

The present embodiment, in video scene, is in addition to push and Changes in weather according to Changes in weather situation merely The video ads that situation is relevant, it is also possible to Changes in weather situation and user behavior data are combined and obtain After integrated information, customize the propelling movement of the second information according to integrated information.Such as, the region letter residing for user Breath includes Shanghai, Beijing, Shenzhen etc., is Pekinese's situation for the regional information residing for user, even if empty Makings amount it is also possible that due to generally, Beijing is the place that a haze is heavier, so, also can be for This regional information is that user pushes this video ads of air purifier.

Server example one:

First message reception units, for receiving the first request message, resolves from described first request message Go out message identification ID.

First acquiring unit, for obtaining the first multimedia messages for showing as bottom background；

Second acquisition unit, for obtaining the second multimedia messages being associated with described first multimedia messages, Described second multimedia messages support shows with described first multimedia messages jointly with embedded or suspended pattern；

Type one: the Weather information including temperature, humidity；

Type two: the air quality information including PM2.5 index, pollution level；

In the embodiment of the present invention one embodiment, described second acquisition unit, it is further used for:

It is to be herein pointed out above-mentioned client can be this electronic equipment of PC, it is also possible to for such as PAD, Panel computer, this mancarried electronic aid of laptop computer, can also be intelligent mobile terminal as this in mobile phone, It is not limited to description here；Described server can be consisted of group system, for realizing each unit merit Can and merge into one or each unit function split arrange electronic equipment, client and server the most at least includes For the data base storing data and the processor processed for data, or include being arranged in server Storage medium or the storage medium being independently arranged.

Wherein, for for the processor that data process, when execution processes, micro-process can be used Device, central processing unit (CPU, Central Processing Unit), digital signal processor (DSP, Digital Singnal Processor) or programmable logic array (FPGA, Field-Programmable Gate Array) Realize；For storage medium, comprising operational order, this operational order can be that computer can perform generation Code, realizes each step in the invention described above embodiment information processing method flow process by described operational order Suddenly.

This client and this server as hardware entities S11 an example as shown in Figure 5.Described device Including processor 31, storage medium 32 and at least one external communication interface 33；Described processor 31, Storage medium 32 and external communication interface 33 are all connected by bus 34.

It is pointed out that the embodiment of the present invention in addition to the webpage being applicable to PC end and client, the suitableeest Client in the flat board, mobile phone of mobile terminal, such as video APP, can embed Weather information, also That is, the embodiment of the present invention is the technical scheme of the compatible kinds of platform of a kind of energy.

It need to be noted that: above is referred to the description of client and server item, describe with said method It is similar, describes with the beneficial effect of method, do not repeat.Real for client and server of the present invention Execute the ins and outs not disclosed in example, refer to the description of the inventive method embodiment.

As a example by a real world applications scene, the embodiment of the present invention is described below:

In the application scenarios of this video playback, apply the embodiment of the present invention, be a kind of based on real-time weather state Show the scheme of related video advertisements paster, for the scene of video playback, existing each big video class net The bumper advertisements stood is abundant in content, represents various informative, includes pure video ads material, Flash animation element Material, static images material, interactive Rich Media material etc., can pass through video player carrying advertisement plug-in unit, Various forms of video ads is can play according to different demands.But, although present all kinds of video ads forms Varied, but in terms of video ads broadcasting, it is all based on the input mode preplaned, or according to Time, or according to region, or throw according to dimensions such as contents.This side pre-setting video ads Formula, is the most only merely and sees one section of video ads normally, can not get real-time information, In the epoch of information explosion, the renewal of real time information is extremely important, and user needs content-targeted the biggest Amount information.

For above-mentioned existing issue, in the application scenarios of this video playback, the application embodiment of the present invention is main Being to build an advertisement API system, background server, by special weather information interface, obtains in real time That update, up-to-date Changes in weather information, thus according to real-time Changes in weather information, from the data on backstage Storehouse is extracted the video ads data corresponding with Changes in weather information, and combines what advertising paster was supported Rich Media's technology such as FLASH, HTML5, JAVASCRIPT, CSS3, become video ads with weather Change information perfectly combines with templated form, allows the user such as advertiser can be different according to self Advertised product, mates different Changes in weather information and represents.

Changes in weather information includes the guidance that Weather information, air quality information, user's indoor and outdoor activity are correlated with Reference informations etc., use the embodiment of the present invention, based on background program, get real-time update, up-to-date Changes in weather information, to push the relevant advertisement form with Changes in weather information to front from background data base End paster is play and shows, it is achieved that with real-time weather change information, ad content as dimension, and support to divide It is not correlated with the related weather information in Changes in weather information, air quality information, user's indoor and outdoor activity It is main for instructing reference information, and the video ads being customized combines the scheme of display, it is, of course, also possible to enter one Walk related introduction language or the greeting of the self-defined product filled in and need popularization, and upload Related product figure Sheet is shown for the combination in the multiple relevant information of client, thus throws in video ad content orientation and user For putting in demand, it is that one video ads information accurately is thrown in.Can also allow receive video ads use Family gets up-to-date weather state information at most convenient in the case of efficiently, bring life to user convenient.

For the Display Technique in front-end client, head end video advertising paster display technique, can use Rich Media's SWF file realizes, and its bottom is a video material player, can be by internal system The VID of bread system generation or a video material address, play the video ads of background.Wide at video The upper strata accused is weather plug-in unit, for the acquiring technology of the server on backstage, is by advertisement API weather Information interface, gets and comprises Weather information, air quality information, reference guide that indoor and outdoor activity is relevant These types of information are in interior up-to-date Changes in weather information, and regarded with corresponding by these weather change informations Frequently returning client after Advertisement association to show, when client shows, can use dissimilar is main UI Ways of presentation shows Changes in weather information.

Application example one:

It is illustrated in figure 6 the flow process that the video ads of weather paster is shown, including:

Step 601, user (such as PC webpage, move APP, H5 page from all kinds of video player media Deng) open a video.

Step 602, video player medium ask video ads data to background server.

Step 603, background server pass through weather interface API request Changes in weather information.

Step 604, by weather interface API return Changes in weather information.

Step 605, coupling is gone in data base to have the video ads data of rule oriented according to Changes in weather information.

Video ads data that match, that possess rule oriented are returned to by step 606, background data base Background server.

Step 607, by background server, publicity orders data are returned to video player medium.

Step 608, presented regard relevant to Changes in weather information of directional by video player medium Frequently ad data, and be pushed to user and watch this video ads.

Application example two:

One specific implementation of the video ads of weather paster, including following main contents:

When Rich Media creates, first according to the parameter that outside is incoming, obtain video material VID or video material Path, as not having video material information, then this video ads can not be demonstrated.Such as existing video material information, Then according to the information analysis that gets and create video material player, commence play out video material, and simultaneously Start the weather interface API asked in advertisement API.As weather interface API obtains unsuccessfully, unavailable sky Gas change information, then this video ads only plays video material, is equivalent to a common video ads paster. As weather interface API data obtains successfully, then start create weather floating layer or be embedded in institute according to parameter information State in video ads and show, for floating layer, the upper left of video ads, the right side can be illustrated according to demand Upper, lower-left, bottom right, four kinds of diverse locations carry out UI displaying, as shown in Fig. 8 a-Fig. 8 d.Wherein, such as figure Shown in 8a, during this UI shows, including Changes in weather information 41 and video ads 42, and without self-defining Picture, the Changes in weather information 41 in left side is to be shown as main UI with state of weather to show；As shown in Figure 8 b, During this UI shows, including Changes in weather information 41 and video ads 42, and without self-defined picture, right side Changes in weather information 41 be to be shown as main UI with air quality to show；As shown in Figure 8 c, this UI In displaying, including Changes in weather information 41 and video ads 42, and there is self-defined picture (video ads 42 It is user-defined), the Changes in weather information 41 in left side is to be shown as main UI with state of weather to show； As shown in figure 8d, during this UI shows, including Changes in weather information 41 and video ads 42, and have certainly Definition picture (video ads 42 is user-defined), right side is shown as main UI with air quality and shows.

Be illustrated in figure 7 weather paster video ads implement flow process, including:

After step 701, loading Rich Media container, it may be judged whether get video VID, if it is, hold Row step 702；Otherwise, proceed to perform step 713.

Step 702, parsing video VID or material path.

Step 703, commence play out video ads.

Step 704, request call advertisement API weather information interface.

Step 705, judge whether to have got Weather information data, if it is, perform step 706；Otherwise, Dish out error event, do not create weather floating layer.

Step 706, judge whether to need to show self-defined picture, if it is, perform step 707；Otherwise, Perform step 710.

Step 707, judge with weather be main displaying be still main being shown, if with sky with air quality Gas is main, then perform step 708；If based on air quality, then perform step 709.

Step 708, establishment weather floating layer, and with self-defined picture, the employing UI pattern based on weather.

Step 709, establishment weather floating layer, and with self-defined picture, the employing UI sample based on air quality Formula, terminates current process.

Step 710, judge with weather be main displaying be still main being shown, if with sky with air quality Gas is main, then perform step 711；If based on air quality, then perform step 712.

Step 711, establishment weather floating layer, without self-defined picture, use the UI pattern based on weather.

Step 712, establishment weather floating layer, without self-defined picture, use the UI sample based on air quality Formula, terminates current process.

Step 713, judge whether to get video material path, if it is, proceed to perform step 702； Otherwise, step 714 is performed.

Step 714, error event of dishing out, remove this advertisement, terminates current process.

Any of the above as shown in Fig. 8 a-Fig. 8 d represents form, advertiser can be allowed more flexibly to select sky The various states that air supporting layer represents, are that master is presented on the left of floating layer including display location, with what information, allow User see more intuitively want the information understood, can be according to the self-defined greeting of different weather situation, self-defined (user as current in Image to right can upload 1-3 and open Image to right voluntarily, is switched by animation, experiences not Pictorial information together, content, also can upload more picture in the future and represent) etc., it is also possible to moved into by mouse Check the information such as more detailed weather, air quality.Certainly, only including as shown in Fig. 8 a-Fig. 8 d Temperature, humidity, the information such as pollution index, but limit future by the continuous increase in demand of advertiser And combine actual weather conditions, also can increase information such as being similar to ultraviolet, humidity, SPF (sun protection factor), with Meet the more demand for experience of user.

This application scene uses the embodiment of the present invention, can reach following effect:

One, push from information content orientation and for the angle that matches with user's request, customized push and sky The video ads that gas change information is relevant can make user obtain more recommendation information, also reduces advertiser Make the cost of video ads.

One example is: such as, and certain advertiser wishes to promote a jogging shoes, and it can throw in weather patterns The when of paster, define introduction or the greeting of running shoes, as the when of fine, official documents and correspondence can be shown " today, weather was pretty good, is suitable for wearing our this pair of footwear and goes outdoor race to run！", then mix the product of fineness Product picture, allows combine real-time with state of weather of video content of this advertisement, reaches effectively to promote work With.It addition, advertiser can be attracted to really weather Related product user interested.Such as, Certain advertiser wishes that a product recommended is an air purifier, and he completely can be when throwing in advertisement Select to be shown as main ways of presentation with air quality, in the case of air quality is the best, can be at official documents and correspondence Middle displaying " today air intermediate pollution, anti-this air purifier of having a try of friends！", then mix clean Change the product figure of device, allow user in the case of knowing air quality, this product can be had purchase intention.

Two, the advertisement delivery system being made up of background server and database thereof is made, it is possible to control precisely Throw in, reasonable distribution resource.

Bumper advertisements adds weather and shows function, can control to throw in current according to different state of weather The advertisement that weather matches, accomplishes that advertisement accurately is thrown in, and promotes effect of advertising and value.Can filter simultaneously Fall unmatched advertisement, accomplish that advertising resource is not wasted, reasonable distribution.Such as, when Current ad is thrown in, The air quality got is excellent or good, for the most this air conditions, advertised product air purifier Practicality highlights dynamics possibility will be relatively small, the most then can transfer to play the advertisement of other guide, accomplish Advertising resource is not wasted, and when getting real-time air quality and having pollution, then represents the wide of depurator product Accuse, accomplished the accurate input of advertisement.

Throw in, as carried out weather according to different geographical, different crowd it is of course also possible to combine other orientations The orientation of paster is thrown in.Such as Beijing and Shanghai, average air quality relatively Shanghai in Pekinese's is poor, clean to air The demand changing device is the most, but from the point of view of combining input effect data, the clicking rate in Shanghai is but higher than Beijing, on Sea focuses more on the relevant air clearing product of PM2.5 than Beijing, may be with level of consumption and to Related product Sensitivity relevant.

Three, foreground client is made to have the recommendation information of multiple dimensions can recommend display, side when UI shows User is helped to improve the convenience of life.

This weather orientation is combined recommendation and the mode of propelling movement with video ads, can according to real-time weather information, According to different content dimension (such as temperature, temperature, PM2.5 index, tempering index etc.) carry out different geographical, The advertisement pushing such as video, crowd, has accomplished that video is precisely thrown in so that once throw in, and user can obtain many The recommendation information of weight dimension.And, the weather customized for user and air quality are reminded, closer to Actual demand in the life of family, this UI display form, allow user for the acceptance level of video ad content Increase, increase the memory to coupling advertisement and the demand to advertised product.

It is to be herein pointed out different weather situation, can have and multiple represent form, user can be given novel Visual effect, such as different UI displayings, the displaying of different literals information, various interactive forms etc., different sets For also having different modes of operation, as mouse of computer checks details, mobile terminal is with shaking, blowing One the mode such as blows checks detailed weather condition etc..

In several embodiments provided herein, it should be understood that disclosed equipment and method, can To realize by another way.Apparatus embodiments described above is only schematically, such as, and institute Stating the division of unit, be only a kind of logic function and divide, actual can have other dividing mode when realizing, As: multiple unit or assembly can be in conjunction with, or it is desirably integrated into another system, or some features can be neglected Slightly, or do not perform.It addition, the coupling each other of shown or discussed each ingredient or directly coupling Close or communication connection can be the INDIRECT COUPLING by some interfaces, equipment or unit or communication connection, can Be electrical, machinery or other form.

The above-mentioned unit illustrated as separating component can be or may not be physically separate, as The parts that unit shows can be or may not be physical location, i.e. may be located at a place, it is possible to To be distributed on multiple NE；Part or all of unit therein can be selected according to the actual needs Realize the purpose of the present embodiment scheme.

It addition, each functional unit in various embodiments of the present invention can be fully integrated in a processing unit, Can also be that each unit is individually as a unit, it is also possible to two or more unit are integrated in one In individual unit；Above-mentioned integrated unit both can realize to use the form of hardware, it would however also be possible to employ hardware adds soft The form of part functional unit realizes.

One of ordinary skill in the art will appreciate that: all or part of step realizing said method embodiment can Completing with the hardware relevant by programmed instruction, aforesaid program can be stored in an embodied on computer readable and deposit In storage media, this program upon execution, performs to include the step of said method embodiment；And aforesaid storage Medium includes: movable storage device, read only memory (ROM, Read-Only Memory), deposit at random Access to memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey The medium of sequence code.

Or, if the above-mentioned integrated unit of the present invention is using the form realization of software function module and as independent Production marketing or use time, it is also possible to be stored in a computer read/write memory medium.Based on so Understanding, the part that prior art is contributed by the technical scheme of the embodiment of the present invention the most in other words can Embodying with the form with software product, this computer software product is stored in a storage medium, bag Include some instructions with so that a computer equipment (can be personal computer, server or network Equipment etc.) perform all or part of of method described in each embodiment of the present invention.And aforesaid storage medium bag Include: various Jie that can store program code such as movable storage device, ROM, RAM, magnetic disc or CD Matter.

The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited to This, any those familiar with the art, in the technical scope that the invention discloses, can readily occur in Change or replacement, all should contain within protection scope of the present invention.Therefore, protection scope of the present invention should It is as the criterion with described scope of the claims.

Claims

1. an information processing method, it is characterised in that described method includes:

The second request message is sent according to trigger condition；

Method the most according to claim 1, it is characterised in that described reception is for described second request Second response message of message, parses the second information from described second response message, runs described second Information, including:

Load and play described first multimedia messages；

Method the most according to claim 2, it is characterised in that described second multimedia messages is weather Change information；

Weather information including temperature, humidity；

Air quality information including PM2.5 index, pollution level；

Method the most according to claim 3, it is characterised in that described by described first display control Before showing described second multimedia messages, also include:

Method the most according to claim 4, it is characterised in that described method also includes:

6. according to the method described in any one of claim 3 to 5, it is characterised in that described by described Before one display control shows described second multimedia messages, also include:

Or,

7. a client, it is characterised in that described client includes:

Client the most according to claim 7, it is characterised in that described parsing and running unit, enters One step includes:

Client the most according to claim 8, it is characterised in that described second multimedia messages is sky Gas change information；

Weather information including temperature, humidity；

Air quality information including PM2.5 index, pollution level；

Client the most according to claim 9, it is characterised in that described client also includes:

11. clients according to claim 10, it is characterised in that described parsing and running unit, The length violation being further used for described 3rd multimedia messages closes the display pattern of described first display control Time, select to re-create for showing the second of described 3rd multimedia messages with described embedded or suspended pattern Display control, shows described 3rd multimedia messages by described second display control, makes described matchmaker more than 3rd Body information shows with described first multimedia messages for background.

12. according to the client described in any one of claim 9 to 11, it is characterised in that described client Also include:

Described parsing and running unit, be further used for:

Or,

13. 1 kinds of information processing methods, it is characterised in that described method includes:

Obtain the first multimedia messages；

14. methods according to claim 13, it is characterised in that described second multimedia messages is sky Gas change information；

Weather information including temperature, humidity；

Air quality information including PM2.5 index, pollution level；

15. methods according to claim 14, it is characterised in that described acquisition and described matchmaker more than first The second multimedia messages that body information is associated, including:

16. methods according to claim 14, it is characterised in that described acquisition and described matchmaker more than first The second multimedia messages that body information is associated, including:

17. 1 kinds of servers, it is characterised in that described server includes:

First acquiring unit, for obtaining the first multimedia messages；

18. servers according to claim 17, it is characterised in that described second multimedia messages is Changes in weather information；

Weather information including temperature, humidity；

Air quality information including PM2.5 index, pollution level；

19. servers according to claim 18, it is characterised in that described second acquisition unit, enter One step is used for:

20. servers according to claim 18, it is characterised in that described second acquisition unit, enter One step is used for: