CN105450516A - Link routing method, electronic system, and electronic equipment and server thereof - Google Patents
Link routing method, electronic system, and electronic equipment and server thereof Download PDFInfo
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- CN105450516A CN105450516A CN201510994230.9A CN201510994230A CN105450516A CN 105450516 A CN105450516 A CN 105450516A CN 201510994230 A CN201510994230 A CN 201510994230A CN 105450516 A CN105450516 A CN 105450516A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L45/00—Routing or path finding of packets in data switching networks
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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Abstract
The invention provides a link routing method, an electronic system, and electronic equipment and a server thereof. The link routing method comprises the following steps that: information is displayed to a user on a display screen of the electronic equipment; the information is related to a plurality of different addresses; various addresses are related to at least one user tag; the server receives the information operation and a user identifier of the user at the position of the electronic equipment; the server searches the user tag related to the user identifier in a database according to the user identifier; the server determines a target address according to the user tag; and the server routes the electronic equipment to the target address. The link routing method, the electronic system, and the electronic equipment and the server thereof provided by the invention can be routed to different target addresses through the same information.
Description
Technical field
The present invention relates to network technology, particularly relate to a kind of link method for routing, electronic system and electronic equipment thereof and server.
Background technology
Along with the development of mobile Internet, between each page of application program and to link route between each application program more and more general.In a traditional link route system, usually only have an address and the information association being shown to user, and then directly jump to this destination address.
For the redirect of advertising message, in the complete interaction flow of an advertisement in the advertisement putting field of mobile Internet, advertisement delivery system is by certain an advertising message (such as banner banner often, or a table plague advertisement) be shown to certain specific user by application program (app), the behind of advertising message often all " is buried " a redirect link, object is routed to destination address that advertiser wishes that he arrives (at mobile Internet advertisement field by clicking the user of advertisement, this is often only meant to be the application program downloading page address in an application program shop).
Traditional link route system realizes routing function as follows: 1) place a destination address URL (by JavaScript code realized) corresponding with this advertisement afterwards in advertising message (such as the advertisement of banner banner, table plague or visual form), and be shown to user.This destination address URL meets http protocol, and such as destination address URL can be http://www.baidu.com; 2) user clicks this advertising message; 3) realize the redirect to destination address, such as, jump to http://www.baidu.com.
But such legacy link route system can only realize the redirect of the perhaps page under http protocol, routing function is too single.Legacy link route system also can not be distinguished user simultaneously, but user is routed to a same destination address by unification.
In addition, in mobile device communication (mobile Internet) field, be separate between application program and application program, can not can pass through the free redirect that hyperlink (Hyperlink) realizes between different web pages each other as internet web page.In order to realize the redirect between application program, deep linking (deeplinking) technology is arisen at the historic moment, it can allow the user of mobile Internet jump to certain concrete page in another one application program by a peculiar communication protocol between deep linking and application program from an application program, which achieves hyperlink in conventional internet (Hyperlink) and the similar function of http protocol.
Summary of the invention
The defect that the present invention exists to overcome above-mentioned prior art, provide a kind of can by same information router to the link method for routing of different target address, electronic system and electronic equipment thereof and server.
The invention provides a kind of link method for routing, comprising: on the display screen of electronic equipment, show an information to user, described information is associated from multiple different address, and each described address is associated with at least one user tag; Server receives user at described electronic equipment place to the operation of described information and user ID; Described server searches the user tag associated with described user ID in a database according to described user ID; Described server is according to described user tag determination destination address; And described electronic equipment is routed to described destination address by described server.
Preferably, described database is that a user draws a portrait storehouse, and described user draws a portrait storehouse and generates according to following steps: collect the usage behavior of user in one or more application program; Analyze the user tag that described usage behavior generates described user; And the user ID of described user associated with the described user tag of generation and be stored in described user draw a portrait in storehouse.
Preferably, collect the usage behavior of user in one or more application program to comprise: in described one or more application program, embed the control for collecting described usage behavior.
Preferably, described user draws a portrait the user behavior real-time update of storehouse according to real-time collecting.
Preferably, described user ID is the one in following mark: with the electronic device identification of described user-association; The account of described user.
Preferably, the operation of described user to described information comprise click, double-click, long by, touch, thump and pull in one or more.
Preferably, described multiple different address is linked to the different interfaces of multiple different application program or same application respectively.
Preferably, described multiple different address comprises: multiple first-level address, is linked to multiple different application program respectively; And multiple address, second-level, associate with described first-level address respectively, be linked to the different interfaces of same application from multiple address, second-levels that same first-level address associates.
Preferably, described server comprises according to described user tag determination destination address: described server mates described first-level address according to described user tag; Described server determines the destination address in the multiple described address, second-level associated with this first-level address according to described user tag.
According to another aspect of the invention, also provide a kind of electronic equipment, apply above-mentioned link method for routing, described electronic configurations becomes: on the display screen of described electronic equipment, show described information to user; Described user is sent to described server at described electronic equipment place to the operation of described information and described user ID; And be routed to described destination address according to the described destination address that described server is determined.
According to another aspect of the invention, also provide a kind of server, apply above-mentioned link method for routing, described server is configured to: receive described user at described electronic equipment place to the operation of described information and user ID; The user tag associated with described user ID is searched in the database according to described user ID; And according to described user tag determination destination address, and described electronic equipment is routed to described destination address.
According to another aspect of the invention, also provide a kind of electronic system, apply above-mentioned link method for routing, described electronic system comprises: electronic equipment, is configured to: on the display screen of described electronic equipment, show described information to user; Described user is sent to described server at described electronic equipment place to the operation of described information and described user ID; And be routed to described destination address according to the described destination address that described server is determined; Server, is configured to: receive described user at described electronic equipment place to the operation of described information and user ID; The user tag associated with described user ID is searched in the database according to described user ID; And according to described user tag determination destination address, and described electronic equipment is routed to described destination address.
According to another aspect of the invention, also provide a kind of link method for routing, comprising: on the display screen of electronic equipment, show an information to user, described information is associated from multiple different address; Server receives user at described electronic equipment place to the operation of described information and user ID; Described server according to user to described information operate in the first database search respectively with the address tag of the plurality of address information; Described server searches the user tag associated with described user ID in the second database according to described user ID; Described user tag and described address tag carry out mating determining destination address by described server; And described electronic equipment is routed to described destination address by described server.
Preferably, described first database root generates according to following steps: collect the usage behavior in the application program that user is linked in one or more address; Analyze described usage behavior calculated address label; And described address associated with the described address tag of generation and is stored in described first database.
Preferably, described second database is that a user draws a portrait storehouse, and described user draws a portrait storehouse and generates according to following steps: collect the usage behavior of user in one or more application program; Analyze the user tag that described usage behavior generates described user; And the user ID of described user associated with the described user tag of generation and be stored in described user draw a portrait in storehouse.
Preferably, collect user's usage behavior in the application to comprise: in described one or more application program, embed the control for collecting described usage behavior.
Preferably, described first database and described second database root are according to the user behavior real-time update of real-time collecting.
Preferably, described multiple different address is linked to the different interfaces of multiple different application program or same application respectively.
Preferably, described multiple different address comprises: multiple first-level address, is linked to multiple different application program respectively, and associates with at least one first-level address label; And multiple address, second-level, associate with described first-level address respectively, and associate with at least one address, second-level label, wherein, be linked to the different interfaces of same application from multiple address, second-levels that same first-level address associates.
Preferably, described user tag and described address tag carry out mating and determine that destination address comprises by described server: described user tag carries out mating determining first-level address with described first-level address label by described server; Described user tag and described address, second-level label are carried out mating the destination address in the multiple described address, second-level determining to associate with this first-level address by described server.
According to another aspect of the invention, also provide a kind of server, apply above-mentioned link method for routing, described server is configured to: receive user at described electronic equipment place to the operation of described information and user ID; According to user to described information operate in the first database search respectively with the address tag of the plurality of address information; In the second database, the user tag associated with described user ID is searched according to described user ID; Described user tag and described address tag are carried out mating determining destination address; And described electronic equipment is routed to described destination address.
According to another aspect of the invention, also provide a kind of electronic system, apply above-mentioned link method for routing, described electronic system comprises: electronic equipment, is configured to: on the display screen of described electronic equipment, show described information to user; Described user is sent to described server at described electronic equipment place to the operation of described information and described user ID; And be routed to described destination address according to the described destination address that described server is determined; Server, is configured to: receive user at described electronic equipment place to the operation of described information and user ID; According to user to described information operate in the first database search respectively with the address tag of the plurality of address information; In the second database, the user tag associated with described user ID is searched according to described user ID; Described user tag and described address tag are carried out mating determining destination address; And described electronic equipment is routed to described destination address.
Compared to prior art, advantage of the present invention is:
1) by different user tag, the multiple users operated same information are routed to different destination addresses, realize the different routing plans of different users;
2) on basis user divided by user tag, the multiple routing mode in each page of application program and between application program can be realized; And
3) by user in the application the collection of usage behavior build user and draw a portrait storehouse, further user is segmented, and then realizes route redirect more accurately, reduce the nuisance operation of user.
Accompanying drawing explanation
Describe its example embodiment in detail by referring to accompanying drawing, above-mentioned and further feature of the present invention and advantage will become more obvious.
Fig. 1 shows the topological diagram of the electronic system according to the embodiment of the present invention.
Fig. 2 shows the flow chart of the link method for routing according to the embodiment of the present invention.
Fig. 3 shows the schematic diagram of the information displaying according to the embodiment of the present invention.
Fig. 4 shows the schematic diagram of information displaying according to another embodiment of the present invention.
Fig. 5 shows the schematic diagram of the information displaying according to further embodiment of this invention.
Fig. 6 shows the schematic diagram of user tag according to an embodiment of the present invention and address corresponding relation.
Fig. 7 shows according to the another kind of user tag of embodiment of the present invention and the schematic diagram of address corresponding relation.
Fig. 8 shows and to draw a portrait the flow chart in storehouse according to the generation user of the embodiment of the present invention.
Fig. 9 shows the flow chart linking method for routing according to another embodiment of the present invention.
Embodiment
More fully example embodiment is described referring now to accompanying drawing.But example embodiment can be implemented in a variety of forms, and should not be understood to be limited to execution mode set forth herein; On the contrary, these execution modes are provided to make the present invention comprehensively with complete, and the design of example embodiment will be conveyed to those skilled in the art all sidedly.Reference numeral identical in the drawings represents same or similar structure, thus will omit the repeated description to them.
Too single and do not distinguish the defect of user in order to solve page routing function in prior art, the invention provides a kind of can by same information router to the link method for routing of different target address, electronic system and electronic equipment thereof and server.
Fig. 1 shows the topological diagram of the electronic system according to the embodiment of the present invention.Electronic system provided by the invention comprises electronic equipment 110 and server 120.Electronic equipment 110 can the mobile device with display screen of such as smart mobile phone, panel computer, personal digital assistant (PDA) and so on.Electronic equipment 110 is provided with multiple application program (app) to realize various function.Server 120 can be individual server, also can be server cluster or distributed server.Electronic equipment 110 is by wireless network and server 120 connecting communication.Server 120 connects multiple electronic equipment 110 usually.
Utilize electronic system as shown in Figure 1 to complete link method for routing provided by the invention, specifically show 5 steps altogether see Fig. 2, Fig. 2.
Step S210: show an information to user on the display screen of electronic equipment 110.This information is associated from multiple different address.Each address is associated with at least one user tag.
Specifically, this information can be open an application program rear line display at electronic equipment 110.Specifically, are mobile phones for electronic equipment 110, see Fig. 3 and Fig. 4.In the embodiment shown in fig. 3, this information can be after user opens application program by mobile phone 310, enters the banner 311 (banner) shown by a certain interface, can also show other Word message or pictorial information 312 in this interface.In the embodiment shown in fig. 4, this information also can be after user opens application program by mobile phone 410, the table plague 411 ejected when entering video-see interface or interface 412.In some change case, this information also can be the pushed information of electronic equipment 110.Mobile phones for electronic equipment 110, see Fig. 5.This information can by cell phone system server to mobile phone 510 pushed information 511.Pushed information 511 is presented in the drop-down menu of mobile phone 510.
Information shown in above-mentioned banner 311, table plague 411 or pushed information 511 can be a kind of in word, picture, audio frequency and video or their combination.Above three kinds of information display methods are only schematic, can also realize more how different information display methods, do not repeat them here for different electronic equipments.
Further, the different interfaces of multiple different application program or same application can be linked to respectively from the multiple different address of shown information association.Such as, address 1, address 2 and address 3 is had with shown information association.Wherein, address 1 is linked to application program 1, address 2 is linked to application program 2, address 3 is linked to application program 3.In some change case, address 1 can be linked to the interface 1 of application program 1, address 2 link can arrive the interface 2 of application program 1, address 3 can be linked to application program 1 interface 3.Those skilled in the art can also realize more change case, and such as, in multiple different address, some address chains receive different application programs, and other are linked to the different interfaces of same application.In addition, be no matter mode by opening application program or pass through PUSH message, this information is shown to user by application program, it will be understood by those skilled in the art that the page that can be linked to this application program with multiple addresses of this information association or be linked to another or multiple application program.More specifically, the present invention by meeting the hyperlink mode of http protocol, according to the URL link of address to same application.The present invention, also by the agreement of deep linking, is linked to different application programs according to the URL of address.
The corresponding relation of multiple address and user tag, preferably, can be arranged by artificial.Form shown in Figure 6, can input specific address respectively by the multiple addresses manually for an information association, and the user tag of association.Specifically, user tag can represent social property (such as, sex, age, occupation), hobby, the consumption habit etc. of user.In some preferences, user tag can also have corresponding weight, and this user of the higher expression of weight more meets this user tag.In certain embodiments, system provides the option of user tag, only needs to select in multiple option, address can be associated with user tag the personnel that address associates with user tag.
In a change case of the corresponding relation of multiple address and user tag, address can be arranged by hierarchical, form shown in Figure 7.Multiple first-level address and multiple address, second-level is comprised with the address of the information association that electronic equipment 110 shows.Multiple first-level address is linked to different application programs.Multiple address, second-level associates with multiple first-level address respectively, and the different pages under being linked to corresponding application programs.By artificial setting, input concrete address and the user tag of association thereof respectively.In the present embodiment, user tag also can have corresponding weight.
Further, for each information, the association table of multiple address and user tag is stored in a database by MySQL technology, this database and server 110 connecting communication.
Step S220: server 120 receives user at electronic equipment 110 place to the operation of this information and user ID.
Specifically, server 120 obtains above-mentioned information by the api interface in the application program of electronic equipment 110.The information that server 120 obtains can also comprise IP address and the UA agency of electronic equipment.
More specifically, user can click such as above-mentioned banner 311, table plague 411 and pushed information 511 and then triggered step S220.User to the operation of this information can also be double-click, long by, touch, thump and pull in one or more.
Further, user ID can be the mark of the electronic equipment (current electronic device) that the account of user or user use.
Step S230: server 120 searches the user tag associated with user ID in a database according to user ID.
This database can be that user draws a portrait storehouse.It is build by analyzing the user tag obtained with user-dependent data that user draws a portrait storehouse.User draws a portrait the concrete generation step in storehouse and is described in the description of Fig. 8.
Step S240: server 120 is according to user tag determination destination address.
Specifically, after step S230 obtains user tag, mate with the user tag of above-mentioned multiple address information respectively, determine final destination address according to matching result.Such as, in step S230, obtain the user tag 1, user tag 2 and the user tag 3 that associate with user ID.In the embodiment shown in fig. 6, comprise with multiple addresses of above-mentioned information association: address 1 (associating with user tag 1), address 2 (associating with user tag 4), address 3 (associating with user tag 5).Can mate with the address 1 in multiple address according to user tag 1, therefore, can determine that address 1 is for destination address.In some change case, two addresses may be matched, now can determine destination address according to the weight of user tag, such as, choose address that the user tag higher with weight be associated as destination address.In the embodiment shown in fig. 7, comprise with multiple addresses of above-mentioned information association: first-level address 1 (associating with user tag 1), first-level address 2 (associating with user tag 4), the address, second-level 11 (associating with user tag 3) associated with first-level address 1, the address, second-level 12 (associating with user tag 2) associated with first-level address 1, the address, second-level 21 (associating with user tag 6) associated with first-level address 2, the address, second-level 22 (associating with user tag 7) that associates with first-level address 2.According to user tag 1 and user tag 2, can first mate first-level address 1, and match address, second-level 12 as destination address in the address, second-level associated with first-level address 1.In other words, for the embodiment shown in Fig. 7, server finally determines the destination address of wanted route through twice coupling.
Specifically, above-mentioned steps S220 to S240 can be performed by the central leaf containing JavaScript code.
Step S250: electronic equipment 110 is routed to destination address by server 120.
Destination address can be the URL address meeting http protocol, also can be the chained address meeting deep linking agreement.Electronic equipment 110 is routed in another interface or Another Application program according to destination address by server 120.
Describe user in the present invention below in conjunction with Fig. 8 and draw a portrait the generation step in storehouse.Specifically, Fig. 8 shows 3 steps:
S810: collect the usage behavior of user in one or more application program.
Specifically, the present invention can collect the usage behavior of user in one or more application program by the control embedded for collecting usage behavior in one or more application program.User draws a portrait storehouse can according to the user behavior real-time update of real-time collecting.
S820: analyze the user tag that usage behavior generates user.
S830: the user ID of user is associated with the user tag of generation and is stored in user and draws a portrait in storehouse.
Generate user at one to draw a portrait in a specific embodiment in storehouse, server embeds above-mentioned control in multiple application program, and each application program is by program identification information unique identification.Using the mark of electronic equipment as user ID, according to user on an electronic device to the usage behavior of each application program, dissecting needle is to the user tag using this electronic equipment, such as: active device (often using the electronic equipment of this application program), retention equipment (brings into use application program within certain period, through after a period of time, still the electronic equipment using this application is continued), silent device (infrequently using the electronic equipment of application program), region (region, electronic equipment place), type, the user tag such as operating system, then the mark of electronic equipment and the list of these user tag is set up, be stored in user by MySQL technology to draw a portrait in storehouse.In some change case, using user's account in the application as user ID, so that user tag and user ID are associated, user can also be stored in and draw a portrait in storehouse.
In the present embodiment, for different application programs, all generate a user and draw a portrait storehouse.The user of different application draws a portrait storehouse by the isolation of program identification information mark.In some change case, can for different classes of application program, generate different users and draw a portrait storehouse, such as, generate different users for shopping class application program, amusement class application program, game class application program, operating efficiency class application program and draw a portrait storehouse.In other change case, for different application programs, same user can be generated and draw a portrait storehouse.
In a change case, the present invention can also be docked third party database (such as third party's data management platform DMP) by api interface and be supplemented user images storehouse.Such as, can carry out carrying out coupling mapping based on being identified in third party database of electronic equipment.Preferably, by noting coupling and the mode of comparison, the user tag associated being added to user draw a portrait in storehouse in third party database with the expression of this electronic equipment, be optimized to draw a portrait storehouse to user.Such as, the user tag such as age of user, user's sex, user preferences, user's income, user's education degree can be obtained by third party database.
User draws a portrait storehouse and server 120 connecting communication.Preferably, user is drawn a portrait storehouse and is generated by server 120 provided by the invention.In some change case, user draw a portrait storehouse also can be third-party server generate.User draws a portrait the association table of storehouse and address above mentioned and user tag and can be stored in same database, also can be stored in different databases.
In another embodiment provided by the invention, server can also generate the address tag of association link to the address of this application program according to embedding in application program the collected user's usage behavior of control (as SDK), and then generates the database storing address and address tag incidence relation.Specifically, address tag can be the label of the targeted customer of the application program that this address chain is received.Such as, the address tag for the address being routed to game application can be the male sex, teenager, student etc.; Address tag for the address being routed to Taobao's application program can be high, the women of consumption etc.The label (address tag) of the targeted customer of these application programs can be obtained by the analysis of the user's usage behavior to this application program collected by the control embedded in this application program.For in such embodiment, method flow diagram provided by the invention shows 6 steps see Fig. 9, Fig. 9:
S910: show an information to user on the display screen of electronic equipment: information is associated from multiple different address.
S920: server receives user at described electronic equipment place to the operation of described information and user ID.
S930: server according to user to described information operate in the first database search respectively with the address tag of the plurality of address information.
S940: server searches the user tag associated with user ID in the second database according to user ID.
S950: user tag and address tag carry out mating determining destination address by server.
S960: electronic equipment is routed to destination address by server.
Specifically, in the present embodiment, be analyze generate and be stored in the first database with the address tag of address information, as long as Input Address, the address tag associated with it will automatic spring.To the personnel that required address and address tag are edited, directly can use the address tag of ejection, also can carry out selecting or changing in the address tag ejected.In the present embodiment, those addresses also can be arranged by hierarchical, and then user tag is mated with various level address tag successively, determine destination address.
The present embodiment, by the information collected by a control, can generate two databases (the first database corresponding to address and the second database corresponding to user), and then be convenient to the editor of required address and address tag.Further, due to the information that it adopts a control to collect, the consistency of address tag and user tag can be ensured, be convenient to the tag match during route of address.
By several specific embodiment, link method for routing provided by the present invention will be described below.
Implement one
Application A opened by mobile phone 300, the recommendation information of display application program B in the banner 311 shown in Fig. 3.User clicks this banner 311 by mobile phone 300.Server 120 receives user and clicks the operation information of this banner 311 and the device id of mobile phone 300.Server 120, according to this device id, searches the user tag associated with this device id in a database, and such as, user tag is down load application program.Server 120 makes mobile phone 300 jump to according to the user tag of this down load application program to start this application program B.If above-mentioned user tag is non-down load application program, then server 120 is according to the user tag of this non-down load application program make mobile phone 300 jump to interface that this application program B is downloaded in application program shop.
In the present embodiment, user only divides to download App and not downloading APP two classifications by user tag.
Embodiment two
The application program of viewing Online Video opened by mobile phone 300, shows the recommendation information of commodity in the table plague 411 shown in Fig. 4.User clicks this table plague 411 by mobile phone 400.Server 120 receives user and clicks the operation information of this table plague 411 and the device id of mobile phone 400.Server 120, according to this device id, searches the user tag associated with this device id in a database, and such as, user tag is conventional Taobao.Server 120 makes mobile phone 400 jump to the purchase interface of these commodity in the application program of Taobao according to the user tag of this conventional Taobao.If above-mentioned user tag is conventional Amazon, then server 120 makes mobile phone 400 jump to the purchase interface of these commodity in the application program of Amazon according to the user tag of this conventional Amazon.
Embodiment three
Mobile phone 500 receives the pushed information shown in Fig. 5, and the pushed information 511 shown in Fig. 5 is the books recommendation information of the application program of Taobao.User clicks this pushed information 511 by mobile phone 500.Server 120 receives user and clicks the operation information of this pushed information 511 and Taobao's account of user.Server 120, according to Taobao's account of this user, searches the user tag with Taobao's account relating of this user in a database, and such as, user tag is child.Server 120 makes mobile phone 500 jump to the purchase interface of these books child version in the application program of Taobao according to the user tag of this child.If above-mentioned user tag is adult female, then server 120 makes mobile phone 500 jump to the purchase interface of this books women's page in the application program of Taobao according to the user tag of this adult female.
Embodiment four
Mobile phone 500 receives the pushed information shown in Fig. 5, and the pushed information 511 shown in Fig. 5 is the integration pickup information of the application program in Jingdone district.User clicks this pushed information 511 by mobile phone 500.Server 120 receives user and clicks the operation information of this pushed information 511 and Jingdone district account of user.Server 120, according to Jingdone district account of this user, searches the user tag with Jingdone district account relating of this user in a database, and such as, user tag is any active ues.Server 120 makes mobile phone 500 jump to the integration that in the application program in Jingdone district, any active ues is relevant according to the user tag of this any active ues and gets interface.If above-mentioned user tag is silent user, then server 120 makes mobile phone 500 jump to the integration that in the application program in Jingdone district, silent user is relevant according to the user tag of this silent user and gets interface.
Embodiment five
Mobile phone 500 receives the pushed information shown in Fig. 5, and the pushed information 511 shown in Fig. 5 is the prompting message of game of making a breakthrough.User clicks this pushed information 511 by mobile phone 500.Server 120 receives user and clicks the operation information of this pushed information 511 and the GID of user.Server 120, according to the GID of this user, searches the user tag associated with the GID of this user in a database, and such as, user tag is close by second.Server 120 makes mobile phone 500 jump to make a breakthrough the 3rd of game the to close by the user tag that second closes to start interface according to this.
Embodiment six
The application program of viewing Online Video opened by mobile phone 300, shows the recommendation information of commodity in the table plague 411 shown in Fig. 4.User clicks this table plague 411 by mobile phone 400.Server 120 receives user and clicks the operation information of this table plague 411 and the device id of mobile phone 400.Server 120 searches the address tag with those address information according to the address associated with this recommendation information in a database.Such as, this recommendation information be linked to the address of Taobao and be linked to the address information of Amazon.Server 120 is searched with the address tag of the address information being linked to Taobao high for consuming, and is linked to the address tag of the address information of Amazon for washing in a pan in normal sea.Then, server 120, according to this device id, searches the user tag associated with this device id in another database, and such as, user tag is high for consuming.Server 120 mates according to the address tag of this user tag with the address being linked to Taobao, makes mobile phone 400 jump to the purchase interface of these commodity in the application program of Taobao.Wash in a pan if above-mentioned user tag is normal sea, then server 120 mates according to the address tag of this user tag with the address being linked to Amazon, makes mobile phone 400 jump to the purchase interface of these commodity in the application program of Amazon.
Embodiment seven
Mobile phone 500 receives the pushed information shown in Fig. 5, and the pushed information 511 shown in Fig. 5 is books recommendation information.User clicks this pushed information 511 by mobile phone 500.Server 120 receives operation information and the subscriber equipment ID that user clicks this pushed information 511.The address associated with this pushed information 511 comprises the first-level address being linked to Taobao, the address, second-level at the purchase interface being linked to Taobao books child version, the address, second-level being linked to the purchase interface of Taobao's books women's page, the first-level address that is linked to Amazon associate, are linked to the address, second-level at the purchase interface of Amazon books child version, are linked to the address, second-level at the purchase interface of Amazon books women's page.Server 120, according to the device id of this user, searches the user tag associated with the device id of this user in a database, and such as, user tag is conventional Taobao and child.First server 120 determines according to the user tag of conventional Taobao the first-level address being linked to Taobao, then, determine the address, second-level at the purchase interface being linked to Taobao books child version according to the user tag of this child of user tag of child, and make mobile phone 500 jump to the purchase interface of these books child version in the application program of Taobao.
Above-described embodiment one to embodiment seven is only schematically describe application scenarios of the present invention; according to design of the present invention; those skilled in the art can also realize more variation pattern, and these variation patterns, all in protection scope of the present invention, do not repeat them here.
Compared to prior art, advantage of the present invention is:
1) by different user tag, the multiple users operated same information are routed to different destination addresses, realize the different routing plans of different users;
2) on basis user divided by user tag, the multiple routing mode in each page of application program and between application program can be realized; And
3) by user in the application the collection of usage behavior build user and draw a portrait storehouse, further user is segmented, and then realizes route redirect more accurately, reduce the nuisance operation of user.
Below illustrative embodiments of the present invention is illustrate and described particularly.Should be appreciated that, the invention is not restricted to disclosed execution mode, on the contrary, the invention is intended to contain the various amendment and equivalent replacement that comprise within the scope of the appended claims.
Claims (18)
1. link a method for routing, it is characterized in that, comprising:
The display screen of electronic equipment shows an information to user, and described information is associated from multiple different address, and each described address is associated with at least one user tag;
Server receives user at described electronic equipment place to the operation of described information and user ID;
Described server searches the user tag associated with described user ID in a database according to described user ID;
Described server is according to described user tag determination destination address; And
Described electronic equipment is routed to described destination address by described server.
2. link method for routing as claimed in claim 1, it is characterized in that, described database is that a user draws a portrait storehouse, and described user draws a portrait storehouse and generates according to following steps:
Collect the usage behavior of user in one or more application program;
Analyze the user tag that described usage behavior generates described user; And
The user ID of described user is associated with the described user tag of generation and is stored in described user and draws a portrait in storehouse.
3. link method for routing as claimed in claim 2, it is characterized in that, collect the usage behavior of user in one or more application program and comprise:
The control for collecting described usage behavior is embedded in described one or more application program.
4. link method for routing as claimed in claim 1, it is characterized in that, described multiple different address is linked to the different interfaces of multiple different application program or same application respectively.
5. link method for routing as claimed in claim 1, it is characterized in that, described multiple different address comprises:
Multiple first-level address, is linked to multiple different application program respectively; And
Multiple address, second-level, associates with described first-level address respectively, is linked to the different interfaces of same application from multiple address, second-levels that same first-level address associates.
6. link method for routing as claimed in claim 5, it is characterized in that, described server comprises according to described user tag determination destination address:
Described server mates described first-level address according to described user tag;
Described server determines the destination address in the multiple described address, second-level associated with this first-level address according to described user tag.
7. an electronic equipment, is characterized in that, applies the link method for routing as described in any one of claim 1 to 6, and described electronic configurations becomes:
The display screen of described electronic equipment shows described information to user;
Described user is sent to described server at described electronic equipment place to the operation of described information and described user ID; And
Described destination address is routed to according to the described destination address that described server is determined.
8. a server, is characterized in that, apply the link method for routing as described in any one of claim 1 to 6, described server is configured to:
Receive described user at described electronic equipment place to the operation of described information and user ID;
The user tag associated with described user ID is searched in the database according to described user ID; And
According to described user tag determination destination address, and described electronic equipment is routed to described destination address.
9. an electronic system, is characterized in that, apply the link method for routing as described in any one of claim 1 to 6, described electronic system comprises:
Electronic equipment, is configured to:
The display screen of described electronic equipment shows described information to user;
Described user is sent to described server at described electronic equipment place to the operation of described information and described user ID; And
Described destination address is routed to according to the described destination address that described server is determined; Server, is configured to:
Receive described user at described electronic equipment place to the operation of described information and user ID;
The user tag associated with described user ID is searched in the database according to described user ID; And
According to described user tag determination destination address, and described electronic equipment is routed to described destination address.
10. link a method for routing, it is characterized in that, comprising:
The display screen of electronic equipment shows an information to user, and described information is associated from multiple different address;
Server receives user at described electronic equipment place to the operation of described information and user ID;
Described server according to user to described information operate in the first database search respectively with the address tag of the plurality of address information;
Described server searches the user tag associated with described user ID in the second database according to described user ID;
Described user tag and described address tag carry out mating determining destination address by described server; And
Described electronic equipment is routed to described destination address by described server.
11. link method for routing as claimed in claim 10, it is characterized in that, described first database root generates according to following steps:
Collect the usage behavior in the application program that user is linked in one or more address;
Analyze described usage behavior calculated address label; And
Described address is associated with the described address tag of generation and is stored in described first database.
12. link method for routing as claimed in claim 11, it is characterized in that, described second database is that a user draws a portrait storehouse, and described user draws a portrait storehouse and generates according to following steps:
Collect the usage behavior of user in one or more application program;
Analyze the user tag that described usage behavior generates described user; And
The user ID of described user is associated with the described user tag of generation and is stored in described user and draws a portrait in storehouse.
13. link method for routing as described in claim 11 or 12, is characterized in that, collect user's usage behavior in the application and comprise:
The control for collecting described usage behavior is embedded in described one or more application program.
14. link method for routing as claimed in claim 10, it is characterized in that, described multiple different address is linked to the different interfaces of multiple different application program or same application respectively.
15. link method for routing as claimed in claim 10, it is characterized in that, described multiple different address comprises:
Multiple first-level address, is linked to multiple different application program respectively, and associates with at least one first-level address label; And
Multiple address, second-level, associates with described first-level address respectively, and associates with at least one address, second-level label, wherein, is linked to the different interfaces of same application from multiple address, second-levels that same first-level address associates.
16. link method for routing as claimed in claim 15, it is characterized in that, described user tag and described address tag carry out mating by described server determines that destination address comprises:
Described user tag carries out mating determining first-level address with described first-level address label by described server;
Described user tag and described address, second-level label are carried out mating the destination address in the multiple described address, second-level determining to associate with this first-level address by described server.
17. 1 kinds of servers, is characterized in that, apply the link method for routing as described in any one of claim 10 to 16, described server is configured to:
Receive user at described electronic equipment place to the operation of described information and user ID;
According to user to described information operate in the first database search respectively with the address tag of the plurality of address information;
In the second database, the user tag associated with described user ID is searched according to described user ID;
Described user tag and described address tag are carried out mating determining destination address; And
Described electronic equipment is routed to described destination address.
18. 1 kinds of electronic systems, is characterized in that, apply the link method for routing as described in any one of claim 10 to 16, described electronic system comprises:
Electronic equipment, is configured to:
The display screen of described electronic equipment shows described information to user;
Described user is sent to described server at described electronic equipment place to the operation of described information and described user ID; And
Described destination address is routed to according to the described destination address that described server is determined; Server, is configured to:
Receive user at described electronic equipment place to the operation of described information and user ID;
According to user to described information operate in the first database search respectively with the address tag of the plurality of address information;
In the second database, the user tag associated with described user ID is searched according to described user ID;
Described user tag and described address tag are carried out mating determining destination address; And
Described electronic equipment is routed to described destination address.
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| CN201510994230.9A CN105450516B (en) | 2015-12-25 | 2015-12-25 | Link method for routing, electronic system and its electronic equipment and server |
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| CN201510994230.9A CN105450516B (en) | 2015-12-25 | 2015-12-25 | Link method for routing, electronic system and its electronic equipment and server |
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| CN105450516B (en) | 2018-10-16 |
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