CN105592150A

CN105592150A - Method, device, and system for acquiring push data

Info

Publication number: CN105592150A
Application number: CN201510957132.8A
Authority: CN
Inventors: 蒋梦婷; 汤振东; 赵艳; 张�浩; 罗征; 肖惠中; 唐溪柳; 罗新铭; 胡琴; 张敏毅; 占飞; 金帅; 李烈强; 张旭博; 梁柱; 王莹; 刘镇伟; 姚伶伶; 黄文汉; 高超
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2015-12-18
Filing date: 2015-12-18
Publication date: 2016-05-18
Anticipated expiration: 2035-12-18
Also published as: CN105592150B

Abstract

The invention discloses a method, device, and system for acquiring push data. The method comprises steps that a push server acquires an orientation parameter of any one user in a user group, wherein the orientation parameter at least includes a key course date, and the key course date includes personal time information relative to the user and a time dimension; the push server, according to the orientation parameter of the any one user, screens target objects satisfying a push condition in the user group; and the push server sends the push data to the target objects satisfying the push condition. The method, the device, and the system solve a technical problem of inaccurate push results of push data in a scheme in the prior art that the push target objects are determined according to a user basic attribute and a behavior attribute.

Description

Obtain the methods, devices and systems of propelling data

Technical field

The present invention relates to computer internet field, in particular to a kind of propelling data of obtainingMethods, devices and systems.

Background technology

Along with the develop rapidly of computer internet technology, the social application software based on internet is met the tendencyAnd give birth to, for example: microblogging, micro-letter, micro-ly look, Renren Network etc. Social application software is a kind of user of beingA kind of platform of real-time interaction is provided, uses after logon account logins this social activity platform user, canTo build the pass tethers between each user, for example, any one user paid close attention to other users orPerson and other users pay close attention to mutually, can think and have pass tethers between user and other users, haveClose the user of tethers and can check the data that the other side delivers, these data can comprise: webpage, video,Audio frequency, word and picture etc.

It should be noted that herein, if directly there is pass tethers between first user and the second user,Between the second user and the 3rd user, also directly there is pass tethers, but between first user and the 3rd userDo not there is pass tethers, can think and not possess direct relation between first user and the 3rd user, butHave indirectly relation, the direct relation chain existing between by user is called one-level and closes the situation of tethersUnder, the indirect relation between first user and the 3rd user can be called degree relationship chain.

Existing social application product generally can be fixed with user's primary attribute and user's behavior propertyTo the destination object of selecting propelling data, wherein, user's primary attribute comprises user's sex, yearThe information such as age, region, behavior property comprises that electric business's shopping information of user, types of applications software enlivenThe information such as degree, and in propelling movement process, the Advertising Copy of identical product is normally fixed.

Analyzing knownly, mainly there is the defect of the following aspects in the such scheme that prior art provides:First, current propelling movement side, in the time of propelling data, mainly adopts oriented approach, specifically, is exactly mainPush according to user's primary attribute and behavior property, such mode and user have oneThe fixed degree of correlation, but the degree of correlation is not high, when secondly current general propelling data is advertisement, advertisementIn the time being pushed to different user, all adopt same official documents and correspondence, fixing mode, such method for pushing withUser's correlation is low, and specific aim is low, therefore causes the propelling movement effect of said method also bad.

For determining by user base attribute and behavior property the destination object pushing in prior artScheme, cause the inaccurate problem of propelling movement result of propelling data, not yet propose at present effectively to separateCertainly scheme.

Summary of the invention

The embodiment of the present invention provides a kind of methods, devices and systems that obtain propelling data, with at leastSolve the side that determines the destination object pushing in prior art by user base attribute and behavior propertyCase, causes the inaccurate technical problem of propelling movement result of propelling data.

According to the embodiment of the present invention aspect, provide a kind of method of obtaining propelling data, bagDraw together: push server is obtained the orientation parameter of any one user in customer group, and orientation parameter at least wrapsDraw together: on the crucial course date, the crucial course date comprises relevant to user and that be correlated with time dimension individualPeople's temporal information; Push server is according to any one user's orientation parameter, and screening obtains customer groupIn meet the destination object of pushing condition; Push server sends to propelling data to meet pushing conditionDestination object.

According to the embodiment of the present invention on the other hand, also provide a kind of device that obtains propelling data,Comprise: the first acquisition module, obtains any one user's of customer group orientation for push serverParameter, orientation parameter at least comprises: on the crucial course date, the crucial course date comprises relevant to userAnd the personal time information relevant to time dimension; Screening module, for push server basis arbitrarilyA user's orientation parameter, screening obtains meeting in customer group the destination object of pushing condition; SendModule, sends to propelling data for push server the destination object that meets pushing condition.

In embodiments of the present invention, adopt push server to obtain determining of any one user in customer groupTo parameter, orientation parameter at least comprises: on the crucial course date, the crucial course date comprises the phase with userClose and the personal time information relevant to time dimension; Push server is determined according to any one user'sTo parameter, screening obtains meeting in customer group the destination object of pushing condition; Push server will pushData send to the mode of the destination object that meets pushing condition, have solved and in prior art, have passed through userPrimary attribute and behavior property are determined the scheme of the destination object pushing, and cause the propelling movement knot of propelling dataThe inaccurate technical problem of fruit.

Brief description of the drawings

Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the application'sPart, schematic description and description of the present invention is used for explaining the present invention, does not form thisBright improper restriction. In the accompanying drawings:

Fig. 1 is the hardware of the terminal of a kind of method of obtaining propelling data of the embodiment of the present inventionStructured flowchart;

Fig. 2 is according to the flow process of a kind of method of obtaining alternatively propelling data of the embodiment of the present invention 1Figure;

Fig. 3 is according to the one of the embodiment of the present invention 1 target in the time that propelling data is sponge cake prod advertisementThe demonstration schematic diagram of object display terminal;

Fig. 4 is according to the signal of a kind of device that optionally obtains propelling data of the embodiment of the present invention 2Figure;

Fig. 5 is according to the signal of a kind of method of optionally obtaining propelling data of the embodiment of the present invention 2Figure;

Fig. 6 is according to the signal of a kind of device that optionally obtains propelling data of the embodiment of the present invention 2Figure;

Fig. 7 is according to the signal of a kind of device that optionally obtains propelling data of the embodiment of the present invention 2Figure;

Fig. 8 is according to the signal of a kind of device that optionally obtains propelling data of the embodiment of the present invention 2Figure;

Fig. 9 is according to the signal of a kind of device that optionally obtains propelling data of the embodiment of the present invention 2Figure;

Figure 10 is the showing of device of optionally obtaining propelling data according to the embodiment of the present invention 2 a kind ofIntention; And

Figure 11 is according to the schematic diagram of a kind of system of obtaining propelling data of the embodiment of the present invention 3.

Detailed description of the invention

In order to make those skilled in the art person understand better the present invention program, below in conjunction with the present inventionAccompanying drawing in embodiment, is clearly and completely described the technical scheme in the embodiment of the present invention,Obviously, described embodiment is only the embodiment of a part of the present invention, instead of whole enforcementExample. Based on the embodiment in the present invention, those of ordinary skill in the art are not making creative workThe every other embodiment obtaining under prerequisite, should belong to the scope of protection of the invention.

It should be noted that the term in description of the present invention and claims and above-mentioned accompanying drawing" first ", " second " etc. are for distinguishing similar object, and needn't be used for describing specific order orPrecedence. Should be appreciated that the data of such use are suitably exchanging in situation, to retouch hereThe embodiments of the invention of stating can with except diagram here or describe those order realityExecute. In addition, term " comprises " and " having " and their any distortion, is intended to be to cover do not arrangeHe comprises, for example, the process that comprised series of steps or unit, method, system, product orThose steps or unit that equipment is not necessarily limited to clearly list, but can not comprise and clearly listingOr for these processes, method, product or equipment intrinsic other step or unit.

Embodiment 1

According to the embodiment of the present invention, a kind of embodiment of the method for obtaining propelling data is provided, needIllustrate, can be such as one group of computer executable instructions in the step shown in the flow chart of accompanying drawingComputer system in carry out, and, although there is shown logical order in flow process, at certainIn a little situations, can carry out shown or described step with the order being different from herein. As Fig. 1 instituteShow, the method comprises:

The embodiment of the method that the embodiment of the present application 1 provides can be at mobile terminal, terminal orIn the similar arithmetic unit of person, carry out. To operate on terminal as example, Fig. 1 is that the present invention is realExecute the hardware block diagram of the terminal of a kind of method of obtaining propelling data of example. As Fig. 1 instituteShow terminal 10 can comprise one or more (only illustrating one in figure) processor 102(processor 102 can include but not limited to Micro-processor MCV or PLD FPGADeng treating apparatus), for storing the memory 104 of data and the transmission dress for communication functionPut 106. One of ordinary skill in the art will appreciate that, the structure shown in Fig. 1 is only signal, and it alsoThe structure of above-mentioned electronic installation is not caused to restriction. For example, terminal 10 also can comprise and compares Fig. 1Shown in more or assembly still less, or have and configurations different shown in Fig. 1.

Memory 104 can be used for storing software program and the module of application software, as the invention processCorresponding programmed instruction/the module of the method for obtaining propelling data in example, processor 102 is by operationBe stored in software program and module in memory 104, thereby carry out various function application and numberAccording to processing, realize the above-mentioned method of obtaining propelling data. Memory 104 can comprise random at a high speedMemory, also can comprise nonvolatile memory, as one or more magnetic storage device, flash memory,Or other non-volatile solid state memories. In some instances, memory 104 can further compriseWith respect to the memory of processor 102 long-range settings, these remote memories can connect by networkTo terminal 10. The example of above-mentioned network includes but not limited to internet, intranet, officeTerritory net, mobile radio communication and combination thereof.

Transmitting device 106 is for receiving or send data via a network. Above-mentioned network is concreteExample can comprise the wireless network that the communication providers of terminal 10 provides. In an example,Transmitting device 106 comprises a network adapter (NetworkInterfaceController, NIC),Thereby it can be connected with other network equipments and can be carried out communication with internet by base station. At an exampleIn, transmitting device 106 can be radio frequency (RadioFrequency, RF) module, it is for passing throughWireless mode and internet carry out communication.

Under above-mentioned running environment, the invention provides the method for obtaining propelling data as shown in Figure 2.Fig. 2 is according to the flow chart of a kind of method of obtaining alternatively propelling data of the embodiment of the present invention 1,The method can comprise the steps:

As shown in Figure 2, this method of obtaining propelling data can comprise following performing step:

Step S20, push server is obtained the orientation parameter of any one user in customer group, orientationParameter at least comprises: on the crucial course date, the crucial course date comprises and and time dimension relevant to userSpend relevant personal time information.

The user that customer group in the application's above-mentioned steps S20 comprises is registered in social answeringWith the user in platform, this social activity application platform can be QQ space, microblogging, micro-letter, everybody etc.For user provides the application product of social platform, now, push server is for to above-mentioned social applicationUser in platform pushes corresponding propelling data, for example advertisement, but be not limited only to this.

The crucial course date that above-mentioned orientation parameter comprises comprises and and time dimension relevant to userRelevant personal time information, for example: in the above-mentioned user's who obtains orientation parameter, at least compriseCrucial course date of user can be date user to concrete meaning, for example: user'sThe electricity that multiple commemoration day, date in red-letter day and the user that birthday, constellation month, user set in advance likesThe premiere day of shadow etc.

In addition, above-mentioned orientation parameter can also comprise relevant to user and irrelevant with time dimensionUser base attribute and behavior property, wherein, user base attribute can comprise: user's region,The information such as sex, occupation, user's behavior property can comprise: electric business's shopping information of user, shouldWith software liveness etc.

It should be noted that herein, register first in the process of social platform user, social application is producedProduct can be filled in personal information by reminding user, and wherein, personal information can comprise user's birthday, propertyNot, the information such as educational background, work and hobby, user fills in after above-mentioned information, push server can obtainGet user's orientation parameter.

The orientation parameter of not filling in above-mentioned orientation parameter or user in the time that user registers first becomesIn situation about changing, in the time that user logins again, social application product can be filled in by reminding user, orRegenerate new user's orientation parameter according to user's amendment.

Step S22, push server is according to any one user's orientation parameter, and screening obtains userIn group, meet the destination object of pushing condition.

In the application's above-mentioned steps S22, pushing condition can be that the data that can push needs produceThe condition of good effect, the destination object that meets screening conditions that screening obtains is more felt propelling dataInterest.

As one embodiment alternatively, taking QQ space as example, when propelling data is cake product firstWhen the advertisement of board, screening conditions can be birthday of user on the same day backward in week age, therefore phaseThe user who is other periods in the birthday, more easily produces emerging to the sponge cake prod advertisement in propelling dataInterest, improves the propelling movement effect of this propelling data.

Step S24, push server sends to propelling data the destination object that meets pushing condition.

As one embodiment alternatively, still taking QQ space as example, push server can be worked as target, there is the mode of having a talk about not reading with reminding user when in object browse QQ the space, treat that user selects moreWhen new, eject propelling data.

As from the foregoing, the scheme that the above embodiments of the present application provide, obtains use by push serverAny one user's orientation parameter in the group of family, and according to any one user's orientation parameter, screeningObtain meeting in customer group the destination object of pushing condition, then the destination object obtaining to screening transmission pushes awaySend data. Such scheme has used user's orientation parameter, has especially used in user's orientation parameterOn the crucial course date, by the orientation parameter on crucial course date of the above-mentioned user of comprising, user is sievedChoosing, the destination object that meets pushing condition obtaining to screening pushes corresponding propelling data, makesScreening destination object in service time this dimension, thereby it is more accurate to make to push result, solveIn prior art, determine the scheme of the destination object pushing by user base attribute and behavior property,Cause the inaccurate technical problem of propelling movement result of propelling data.

It should be noted that QQ space is as a social platform product, all have with QQ, micro-letterThe relation of being connected, therefore, when according to pushing condition screening destination object, screening conditions are not limited to userThe orientation parameter of self is relevant to propelling data, in one embodiment, can not expire in user's birthdayFoot pushing condition, but user's good friend, potential good friend or had the user's of communication life with userDay can meet pushing condition, in this case, still can push corresponding propelling movement as userData, and can point out user whether propelling data to be transmitted to the user who meets pushing condition.

In one alternatively in embodiment, promotion server obtains determining of any one user in customer groupAfter parameter, obtain multiple destination objects that meet pushing condition, and by above-mentioned destination object at eachGood friend in application system, destination object was put the user that praises, turned mutually with targeted customerThe user who sends out or comment on can be served as destination object.

In a kind of possibility that the above embodiments of the present application provide, above-mentioned steps S22, Push ServiceDevice is according to any one user's orientation parameter, and screening obtains meeting in customer group the target of pushing conditionObject can comprise the steps:

Step S221, the propelling movement date of calculating any one user based on the crucial course date, wherein,The crucial course date is: user's date of birth, constellation month, date commemoration day and date in red-letter day.

Step S223, determines and pushes the destination object that the date meets pushing condition, wherein, pushes dayPhase comprises: the difference of crucial course date and current system data, crucial course date and pre-settled dateThe difference of phase, the month at crucial course date place.

In a kind of possibility that the above embodiments of the present application provide, above-mentioned steps S223, pushes dayThe sufficient pushing condition of expiring can comprise:

Push the date within first scheduled time; Or,

Push the difference of date and the first preset value within second scheduled time; Or,

Push the date identical with first scheduled time; Or,

Push the date identical with second scheduled time with the difference of the second preset value;

In one alternatively in embodiment, the advertisement taking propelling data as birthday sponge cake prod is as example,The first scheduled time scope is in the example of a week, date birthday that pushes the date and can be user with work asThe difference of front system data, pushing condition can be user's date birthday and current system dataDifference is in one week.

At another kind alternatively in embodiment, the advertisement taking propelling data as wedding anniversary bouquet is as example,The data that propelling data pushes in application platform have certain effective time, are upper on a predetermined dateState in the example of deadline of the effective time of propelling data, pushing the date can be user's marriageThe difference of commemoration day and the propelling data effective deadline in application platform, default poor firstValue be two each and every one month, in the second scheduled time scope example that is month, pushing condition can be for pushing awaySend the date compared with the first preset value, difference, in the scope of second scheduled time, wherein, pushes dayPhase is user's wedding anniversary and the difference of the effective deadline of propelling data in application platform.

At another, alternatively in embodiment, the popularization advertisement taking propelling data as credit card is example,First scheduled time was in the example in place month on current system date, and pushing the date can be that key is gone throughIn the month at journey date place, pushing condition can be that the propelling movement date is identical with first scheduled time, usesThe month at the date birthday place at family is identical with the month at place of current system data.

As another embodiment alternatively, when in honor of day gift advertisement of propelling data, and second is pre-If difference is one month, second scheduled time, while being one, established for user in advance on the crucial course dateDate commemoration day of putting, and target date in honor of product start in the example on date of presell, push barPart can be the second Preset Time for pushing date and the second preset difference value, and wherein, pushing the date is to useDate commemoration day that family sets in advance and souvenir start the difference on the date of presell; Be that pushing condition canThink that the date that date commemoration day that user sets in advance and souvenir start presell differs one justMonth.

As from the foregoing, the scheme that the above embodiments of the present application provide, by counting based on the crucial course dateCalculate any one user's the propelling movement date, then propose concrete screening conditions to pushing the date, will screenTo the propelling movement date meet pushing condition user as destination object. Close with user by above-mentioned employingThe key course date, as the basic scheme that pushes destination object, has realized and has utilized this dimension of time trueThe technique effect of the fixed destination object pushing, and then make the destination object pushing with respect to only passing through userThe definite destination object of primary attribute and behavior property is more accurate.

Alternatively, in the above embodiments of the present application, any one user detected in push serverAfter the request of data of sending, start the orientation parameter that obtains any one user, wherein, data pleaseAsk and login the request of sending after application system for user.

In the application's above-mentioned steps, login after application system any one user, send immediately numberAccording to request, push server is detecting after this request, starts to obtain any user's orientation parameter,It should be noted that in one case, user in the time using the multiple application system of same company,Same user is mutually to share in the data of each application system, and for example, user has at the same timeQQ, micro-letter, while patting with the account in QQ space, the number of each account storage in these applicationAccording to being intercommunication, in the time that this user logins QQ, push server detects that user sends on QQRequest of data, now, in the data message that push server not only comprises in this user's QQObtain this user's orientation parameter, in other application systems that can also be relevant to QQ this user, obtainGet this user's orientation parameter.

As from the foregoing, the scheme that the above embodiments of the present application propose, detects and takes office in push serverAfter the request of data that the user that anticipates sends, start the orientation parameter that obtains any one user, itsIn, request of data is that user logins the request of sending after application system. This scheme has been determined propelling movementServer is in order to screen the startup that meets the destination object of pushing condition and obtain user's orientation parameterTime, realize the technique effect of the use system states filter destination object to application system according to user,Make the propelling movement result of propelling data more accurate.

Alternatively, above-mentioned steps S24, sends to propelling data to meet in push server to push barBefore the destination object of part, also comprise the steps:

Step S241, push server is obtained the characteristic attribute of the destination object that meets pushing condition.

Step S243, utilizes the characteristic attribute of destination object to build corresponding model of place, wherein,Characteristic attribute comprises following any one or more data: the title of destination object, crucial course dateWith the context information relevant to propelling data.

In above-mentioned steps S243, model of place is on the basis relevant to propelling data, canThe personal attributes such as user's occupation, sex or interest are incorporated in model, make for different targetsObject, same propelling data can be with different model of place appearance, and the pattern of appearance can be pictureAdd the form of word, also can occur with the form of video; Context information can be and propelling data phaseThe analog information of closing.

For example, be in the example of fresh flower advertisement at propelling data, according to crucial course date and current systemThe pushing condition of the difference on system date in one week, screening obtains a wedding anniversary for to work as the day before yesterdayThe male sex after five days of phase, therefore can determine that this user meets above-mentioned delivery condition, can be to thisUser pushes the propelling data that comprises fresh flower advertisement, in propelling data, can comprise the wedding anniversary datePrompting and wedding anniversary customization fresh flower favor information etc.

It should be noted that each different destination object take on a different character attribute, i.e. each useFamily has different titles, crucial course date and different context information, therefore pushes number when generatingAccording to time, the propelling data of identical product, still will be according to the spy of different user in the time being pushed to different userLevy attribute and build different models of place.

Step S245, generates propelling data according to model of place.

As from the foregoing, the above embodiments of the present application send to propelling data to meet in push server and push awayBefore sending the destination object of condition, adopt push server to obtain the destination object that meets pushing conditionCharacteristic attribute, utilizes the characteristic attribute of destination object to build corresponding model of place, according to model of placeGenerate propelling data. Such scheme obtains after destination object in the crucial course date screening according to user,Destination object being carried out before the propelling movement of propelling data, the characteristic attribute of application target object, generates pinTo the specific propelling data of each different destination object, make push server corresponding to differentUser sends the propelling data of this user-specific, and then makes more fit user's actual feelings of propelling dataCondition, thereby the pushing efficiency of raising propelling data.

Alternatively, in above-mentioned steps S245. The step that generates propelling data according to model of place comprises:

Step S2451, calls the propelling data template that model of place is corresponding.

In above-mentioned steps S2451, propelling data template is to need according to propelling movement side the data that pushActual conditions situation, what before data-pushing, set in advance has certain sight, and can be by destination objectCharacteristic attribute embedded template. As one embodiment alternatively, as shown in Figure 3, when a propelling movementWhen data are the advertisement of birthday cake first, push server has been obtained the crucial course date of destination objectIn birthday by information, calculate after difference according to user's birthday by information and current system data, canTo call the data template of above-mentioned propelling data, the data template of above-mentioned propelling data can be " dearXx, also have x days be exactly your birthday, happy birthday to you! ".

Step S2453, embeds demonstration corresponding in propelling data template by the characteristic attribute of destination objectIn position, generate propelling data.

In above-mentioned steps S2453, the characteristic attribute of destination object is embedded in propelling data templateIn corresponding display position time, the characteristic attribute of destination object in propelling data template with regard to corresponding positionPut, the characteristic of destination object is being presented at after the correspondence position of propelling data template, generateComplete propelling data.

As from the foregoing, the scheme that the application's above-mentioned steps proposes, by calling corresponding the pushing away of model of placeSend data template, and the characteristic attribute of destination object is embedded to demonstration position corresponding in propelling data templateIn putting, generate propelling data. Such scheme has proposed to generate the different numbers that push for different target userAccording to method, adopt unified data-pushing template, in the time pushing, the feature of destination object self is belonged toIn property embedded template, the method has reached different user has been pushed to pointed propelling dataObject, has also solved different every the propelling datas that cause of characteristic attribute due to each destination objectInconsistent, to be difficult to centralized management and to push technical problem.

Alternatively, in above-mentioned steps S2453, the characteristic attribute of destination object is embedded to indicating templateStep in corresponding display position comprises:

Step S2455, reads the identification information of the feature placeholder comprising in propelling data template.

Concrete, in above-mentioned steps S2455, feature placeholder can be the official documents and correspondence at propelling dataIn design, the content that can replace according to the characteristic attribute of different user. Optionally real in oneExecute in example, in the time of advertisement that propelling data is sponge cake prod, propelling data template can be " dear{ nickname}, happy birthday to you! " in this data template, { nikename} is exactly that feature accounts forPosition symbol, in the time sending propelling data, adopts user's title, replaces { position of nikename}, exampleAs, in the time that user's name is Alice, the official documents and correspondence of above-mentioned propelling data can be " dear Alice,Happy birthday to you! "

Step S2457, at the characteristic attribute of destination object with identification information mates, by spyLevy data replacement feature placeholder.

In above-mentioned steps, in the time generating propelling data, for the user with different characteristic attribute,The placeholder matching with feature is replaced with to user's characteristic, still taking above-mentioned propelling data as eggThe advertisement of cake product is example, and as shown in Figure 3, the official documents and correspondence in data template can be " dear{ nickname}, after { nikeday} days has been exactly your birthday, and happy birthday to you! ", thisIn situation, push server need to replace placeholder by the name in the user characteristics attribute acquiring" nickname} ", and according to user's the crucial course date, calculate current date and user's keyThe time difference on course date, wherein, user's the crucial course date is user birthday herein, at rootBe, in the example of 2 days, to receive user according to the crucial course date difference that calculates current date and userTo the word content of propelling data can be that " dear Alice is exactly your birthday in a couple of days, happy birthday to you! ".

It should be noted that in the above-described embodiments, for substituting placeholder " { nickname} "Specifying information is to be calculated according to user's actual date birthday and current system date by push serverObtain, therefore this information is to change according to the passing of time, still taking above-mentioned propelling data asThe advertisement of sponge cake prod is example, and in today, the word content of the propelling data that user receives is " dearAlice, has been exactly your birthday in a couple of days, and happy birthday to you! " situation under, tomorrow userThe word content of the propelling data of receiving can be that " dear Alice was exactly your life after one dayDay, happy birthday to you! ".

As from the foregoing, the application's above-mentioned steps is by reading the feature occupy-place comprising in propelling data templateThe identification information of symbol, in the case of the characteristic attribute of destination object mates with identification information, by featureData replacement feature placeholder, makes to have embedded user's characteristic attribute in propelling data, and makesThe official documents and correspondence of propelling data has integrality and specific aim, has reached different users is generated targetedlyThe technique effect of propelling data, thus the propelling movement effect of propelling data improved.

Alternatively, after above-mentioned steps S24, propelling data is sent to full in push serverAfter the destination object of foot pushing condition, said method also comprises the steps:

Step S2459, is presented at propelling data on the display terminal that destination object is corresponding.

Concrete, in above-mentioned steps S2459, display terminal can be the multiple of destination object useThe intelligent terminal of application system is installed, for example: mobile phone, PC and panel computer etc. ?When propelling data is shown in display terminal, can adopt various ways, in one alternatively in embodiment,Propelling data can be interspersed in the displaying interface of application system with the form of picture, and using user shouldWhile using system, the sight line of the unconscious target approach object of propelling data, for example, used QQ user, between multiple good friends that propelling data is inserted in destination object with the form of picture have a talk about, supply when in the spaceUser browses; At another kind, alternatively in embodiment, propelling data can use application system userTime, be shown in all the time a certain fixed position of display terminal, when user to display terminal carry out page turning orSlide up and down processing time, the content of propelling data can not followed the action of user to display terminal and be becomeChange.

It should be noted that the propelling data that above-mentioned push server pushes destination object can be figureSheet, cardon, word or video, but do not limit and the data of above-mentioned any one form.

Wherein, display terminal is presented at propelling data on Webpage, and propelling data comprises and being presented atInteractive controls on Webpage, obtains corresponding link data by triggering interactive controls.

It should be noted that in one propelling data is on the crucial course date alternatively in embodimentWhen arrival, be pushed to the link data of destination object, link data can comprise: virtual present, electronicsCoupons, network service resource.

In above-mentioned steps, interactive controls can be data to the information relevant to this propelling data orThe packaging body connecting, user, by triggering interactive controls, can obtain the chain corresponding with pushed informationConnect data; This connection data can comprise that propelling data wishes station address, the propelling movement of wanting user to enterThe information such as electronic ticket and the detailed description to propelling data of the respective services that side provides for user.

In one, alternatively in embodiment, in the time that propelling data is automotive advertising, automotive advertising is as pushing awayThe display terminal that send data to be shown in user, propelling data display terminal shows relevant auto graph, phaseClose the hardware parameter on the basis such as model and such as price interval, discharge capacity of automobile, and provide for userThe service of test ride, this PUSH message can insert three friendships at the arbitrary portion of propelling data display interfaceCross complaint part, wherein first interactive controls display text is " understanding details ", second interactive controlsThe word showing is " entering automobile world ", and the 3rd interactive controls display text is " welcome test ride ",In the time that user clicks first interactive controls, display terminal ejection is concrete about this automobile test ride activityParticipatory approaches and participation flow process; In the time that user clicks second interactive controls, user's display terminal circleFace can jump to the website of above-mentioned automobile dealer, or the chain of the website of an above-mentioned automobile dealer is providedConnect for user and copy and affix to browser; In the time that user clicks the 3rd interactive controls, userCan enter the flow process that participates in this test ride activity, participate in examination according to concrete prompting in propelling dataDrive movable further operation.

At another kind alternatively in embodiment, in the time that propelling data is sponge cake prod advertisement, sponge cake prodAdvertisement is shown on the display terminal of the destination object obtaining through screening, in the current use of destination objectApplication system while being QQ space, it is dynamic that destination object refreshes the good friend of display interface, ejects and upgradeMultiple good friends dynamically, at this wherein, include the propelling data of sponge cake prod, push square tube mistakePropelling data provides the reward voucher of sponge cake prod for user, therefore can be at the interface of this propelling dataIn add an interactive controls, this interactive controls can provide that to obtain the cake that this propelling movement side provides excellentThe link data of favour certificate or other presents, user, in the time clicking this interactive controls, can enter and get eggThe step of cake reward voucher, or the web site url of getting reward voucher is provided to user, user is by copying thisWeb site url also affixes to any browser, can enter the step of getting cake reward voucher.

As from the foregoing, the application's above-mentioned steps is by being presented at propelling data corresponding the showing of destination objectShow in terminal, and at display terminal, propelling data is presented on Webpage, propelling data comprises aobviousBe shown in the interactive controls on Webpage, obtain the side of corresponding link data by triggering interactive controlsFormula, makes propelling data in limited data content, comprise more information, makes propelling data toolThere is more effect, for user provides more selection, thereby propelling movement side can be controlled by mutualPart is reached for a lot of welfares such as user such as reward voucher, present etc., and for user provide sight intrusive mood,The technique effect of the propelling data of experience type.

It should be noted that, the propelling movement number pushing to destination object in the application is at all events planted lattice hereinThe propelling data of formula, can be embedded in the interactive controls of inserting various functions in propelling data, makesPropelling data reaches better propelling movement effect.

Alternatively, in the application's said method, customer group comprises: login identical application systemLogin user, and/or there is the associated user of incidence relation with login user, wherein, incidence relationComprise following any one or multiple relation: good friend's relation, potential good friend's relation, microblogging are paid close attention to relationAnd access relation.

In above-mentioned steps, good friend's relation can be between the different user in same application systemAnnexation; Potential good friend's relation can be to seek and also having relation with one or more good friends of this userUser, the content points of having a talk about or forwarding that this user is delivered cross and praise, cross and forwarded this user and deliverInside perhaps with the common user who pays close attention to same or multiple public number of this user; It should be noted that and buy thisApply for that above-mentioned customer group can be above any one user, but be not limited to the user that foregoing is pointed outScope.

In one alternatively in embodiment, in micro-letter, QQ, QQ space, pat the application systems such as storeIn system, when propelling data is carried out in QQ space, customer group comprises the login user that uses QQ space,Comprise simultaneously, with this user for micro-letter good friend, QQ space good friend, pat store good friend user,With the user of potential good friend's relation of the existence of this user in each application system and with this userThe user that microblogging is paid close attention to mutually or point is praised.

As from the foregoing, in the scheme that the above embodiments of the present application propose, customer group comprises: login identicalThe login user of application system, and/or there is the associated user of incidence relation with login user, wherein,Incidence relation comprises following any one or multiple relation: good friend's relation, potential good friend's relation, microbloggingConcern relation and access relation. Such scheme makes in the time screening destination object by definition push serverWith customer group, expanded push server screening user's scope, more user is included intoIn screening scope, thereby make push server screening obtain the more destination object of multiple coincidence pushing condition,Expand the propelling movement scope of propelling data, thereby further improved the propelling movement effect of propelling data.

Through the above description of the embodiments, those skilled in the art can be well understood to rootThe mode that can add essential general hardware platform by software according to the method for above-described embodiment realizes, whenSo also can pass through hardware, but in a lot of situation, the former is better embodiment. Based on such reasonSeparate, the part that technical scheme of the present invention contributes to prior art in essence in other words can be with softThe form of part product embodies, this computer software product be stored in a storage medium (asROM/RAM, magnetic disc, CD) in, comprise that some instructions are in order to make the station terminal equipment (canTo be mobile phone, computer, server, or the network equipment etc.) execution each embodiment institute of the present inventionThe method of stating.

Embodiment 2

According to the embodiment of the present invention, also provide a kind of device embodiment that obtains propelling data, this ShenThe device please above-described embodiment providing can move on terminal.

Fig. 4 is according to the signal of a kind of device that optionally obtains propelling data of the embodiment of the present invention 2Figure.

As shown in Figure 4, this device that should obtain propelling data can comprise: the first acquisition module 40,Screening module 42 and sending module 44.

Wherein, the first acquisition module 40, obtains any one user of customer group for push serverOrientation parameter, orientation parameter at least comprises: on the crucial course date, the crucial course date comprises and useBe correlated with and the personal time information relevant to time dimension in family; Screening module 42, for push serverAccording to any one user's orientation parameter, screening obtains meeting in customer group the target pair of pushing conditionResemble; Sending module 44, sends to propelling data for push server the target that meets pushing conditionObject.

Push server in the application's said apparatus can be for microblogging, micro-letter, everybody, QQ skyBetween wait and provide the social application product of social platform for user, but be not limited only to this; User's orientation ginsengNumber comprise relevant to user and with the irrelevant personal information of time dimension, for example: birthday of user,The information such as territory, sex. In the above-mentioned user's who obtains orientation parameter, the user's who at least comprises passThe key course date can be date user to concrete meaning, for example: user's birthday, constellationMonth the film liked of the family multiple commemoration day, date in red-letter day and the user that set in advance premiere day etc.

As from the foregoing, the device that the above embodiments of the present application provide, pushes by the first acquisition moduleServer obtains the orientation parameter of any one user in customer group, and determining according to any one userTo parameter, obtain meeting in customer group the destination object of pushing condition by the screening of screening module, more logicalCross the destination object transmission propelling data that sending module obtains to screening. Said apparatus has used user'sOrientation parameter, has especially used the crucial course date in user's orientation parameter, by the above-mentioned use that comprisesThe orientation parameter on crucial course date of family screens user, and what obtain to screening meets pushing conditionDestination object push propelling data, make screening destination object in service time this dimension, fromAnd it is more accurate to make to push result, solves in prior art and belonged to by user base attribute and behaviorProperty is determined and the scheme of destination object pushing is caused the inaccurate technology of propelling movement result of propelling data to be askedTopic.

Alternatively, as shown in Figure 5, above-mentioned screening module 42 can comprise: computing module 50 and trueCover half piece 52.

Wherein, computing module 50, for calculating any one user's propelling movement based on the crucial course dateOn the date, wherein, the crucial course date is: user's date of birth, constellation month, date commemoration dayWith the date in red-letter day; Determination module 52, pushes for determining the destination object that the date meets pushing condition,Wherein, pushing the date comprises: difference, the crucial course of crucial course date and current system dataThe difference of date and target date, the month at crucial course date place.

Alternatively, above-mentioned determination module 52 comprises determines submodule 521, for determining that pushing the date existsWithin the scope of first scheduled time; Or, push the difference of date and the first preset value in second scheduled timeIn scope; Or, push the date identical with first scheduled time; Or, push date and the second preset valueDifference identical with second scheduled time.

As from the foregoing, the device that the above embodiments of the present application provide, goes through based on key by computing moduleThe journey date is calculated any one user's the propelling movement date, then proposes tool by determination module to pushing the dateBody screening conditions, the user that the propelling movement date that screening is obtained meets pushing condition is as destination object., realize using the crucial course date of user as the basic device that pushes destination object by above-mentioned employingUtilize this dimension of time to determine the technique effect of destination object pushing, and then make the target pushingObject is more accurate with respect to only passing through the definite destination object of user base attribute and behavior property.

Alternatively, as shown in Figure 6, the application's said apparatus can also comprise: the second acquisition module 60.

The second acquisition module 60, for detecting the data that any one user sends in push serverAfter request, start and obtain any one user's orientation parameter, wherein, request of data is stepped on for userThe request of sending after record application system.

As from the foregoing, the scheme that the above embodiments of the present application propose, detects and takes office in push serverAfter the request of data that the user that anticipates sends, start the second acquisition module and obtain any one user'sOrientation parameter, wherein, request of data is that user logins the request of sending after application system. This sideCase has determined that push server to meet the destination object of pushing condition and obtains determining of user in order to screenTo the start-up time of parameter, realize the use system states filter destination object to application system according to userTechnique effect, make the propelling movement result of propelling data more accurate.

Alternatively, as shown in Figure 7, the application's said apparatus can also comprise: the 3rd acquisition module 70,Build module 72 and generation module 74.

Wherein, the 3rd acquisition module 70, pushes away for propelling data being sent to meet in push serverBefore sending the destination object of condition, push server is by obtaining the destination object that meets pushing conditionCharacteristic attribute; Build module 72, for utilizing the characteristic attribute of destination object to build corresponding scene mouldType, wherein, characteristic attribute comprises following any one data: the title of destination object, crucial courseDate and the context information relevant to propelling data; Generation module 74, for generating according to model of placePropelling data.

As from the foregoing, the above embodiments of the present application send to propelling data to meet in push server and push awayBefore sending the destination object of condition, adopt push server to obtain to meet by the 3rd acquisition module and pushThe characteristic attribute of the destination object of condition, utilizes the characteristic attribute of destination object by building module constructionCorresponding model of place, adopts generation module to generate propelling data according to model of place. Such scheme existsObtain after destination object according to user's crucial course date screening, destination object is being pushed to numberAccording to propelling movement before, the characteristic attribute of application target object, generates for each different destination objectSpecific propelling data, makes push server send pushing away of this user-specific corresponding to different usersSend data, and then make more fit user's actual conditions of propelling data, thereby improve propelling dataPushing efficiency.

Alternatively, as shown in Figure 8, above-mentioned generation module 74 can also comprise: calling module 80 HesMerge module 82.

Wherein, calling module 80, for calling the propelling data template that model of place is corresponding; Embed mouldPiece 82, for the characteristic attribute of destination object being embedded in display position corresponding to propelling data template,Generate propelling data.

In said apparatus, propelling data template is the actual feelings that need the data that push according to propelling movement sideCondition situation, what before data-pushing, set in advance has certain sight, and can be by the feature of destination objectAttribute embedded template.

As from the foregoing, the device that the application's above-mentioned steps proposes, calls model of place by calling moduleCorresponding propelling data template, and the characteristic attribute of destination object is embedded and pushed number by merge moduleIn display position corresponding in template, generate propelling data. Such scheme has proposed for different ordersMark user generates the method for different propelling datas, adopts unified data-pushing template, will in the time pushingIn the characteristic attribute embedded template of destination object self, the method has reached different user has been pushed to toolThe object of propelling data targetedly, has also solved the characteristic attribute difference due to each destination objectAnd every the propelling data causing is inconsistent, the technical problem that is difficult to centralized management and pushes.

Alternatively, as shown in Figure 9, above-mentioned merge module 82 can also comprise: read module 90 HesReplacement module 92.

Wherein, read module 90, for reading the mark of the feature placeholder that propelling data template comprisesKnowledge information; Replacement module 92, in the case of the characteristic attribute of destination object mates with identification information,Characteristic is replaced to feature placeholder.

As from the foregoing, the said apparatus that the application proposes reads in propelling data template by read moduleThe identification information of the feature placeholder comprising, mates with identification information at the characteristic attribute of destination objectIn situation, adopt replacement module that characteristic is replaced to feature placeholder, make embedding in propelling dataEnter user's characteristic attribute, and made the official documents and correspondence of propelling data there is integrality and specific aim, reachedDifferent users is generated to the technique effect of propelling data targetedly, thereby improved propelling dataPropelling movement effect.

Alternatively, as shown in figure 10, the application's said apparatus can also comprise: display module 100.

Display module 100, for sending to propelling data to meet pushing condition in push serverAfter destination object, propelling data is presented on the display terminal that destination object is corresponding; Wherein, aobviousShow that terminal is presented at propelling data on Webpage, propelling data comprises and being presented on WebpageInteractive controls, obtains corresponding link data by triggering interactive controls.

In said apparatus, interactive controls can be data to the information relevant to this propelling data orThe packaging body connecting, user, by triggering interactive controls, can obtain the chain corresponding with pushed informationConnect data; This connection data can comprise that propelling data wishes station address, the propelling movement of wanting user to enterThe information such as electronic ticket and the detailed description to propelling data of the respective services that side provides for user.

As from the foregoing, the application's said apparatus is presented at destination object by display module by propelling dataOn corresponding display terminal, and at display terminal, propelling data is presented on Webpage, pushes numberAccording to comprising the interactive controls being presented on Webpage, obtain corresponding link by triggering interactive controlsThe mode of data, makes propelling data in limited data content, comprise more information, makes to push awaySend data to there is more effect, for user provides more selection, thereby propelling movement side can be led toCross interactive controls and be reached for a lot of welfares such as user such as reward voucher, present etc., and provide sight for userThe technique effect of the propelling data of intrusive mood, experience type.

Alternatively, in the application's said apparatus, customer group comprises: login identical application systemLogin user, and/or there is the associated user of incidence relation with login user, wherein, incidence relation bagDraw together following any one or multiple relation: good friend's relation, potential good friend's relation, microblogging pay close attention to relation andAccess relation.

As from the foregoing, in the device that the above embodiments of the present application propose, customer group comprises: login identicalThe login user of application system, and/or there is the associated user of incidence relation with login user, wherein,Incidence relation comprises following any one or multiple relation: good friend's relation, potential good friend's relation, microbloggingConcern relation and access relation. Such scheme makes in the time screening destination object by definition push serverWith customer group, expanded push server screening user's scope, more user is included intoIn screening scope, thereby make push server screening obtain the more destination object of multiple coincidence pushing condition,Expand the propelling movement scope of propelling data, thereby further improved the propelling movement effect of propelling data.

Embodiment 3

According to the embodiment of the present invention, also provide a kind of system of obtaining propelling data, as Figure 11 instituteShow, this system can comprise: push server 110 and target terminal 112.

Wherein, push server 110, for obtaining any one user's of customer group orientation parameter,According to any one user's orientation parameter, screening obtains meeting in customer group the target pair of pushing conditionResemble, wherein, orientation parameter at least comprises: on the crucial course date, the crucial course date comprises and userBe correlated with and the personal time information relevant to time dimension.

Alternatively, push server is obtained after any one user's orientation parameter, based on crucial courseDate is calculated any one user's the propelling movement date, meets by pushing the date user who presets pushing conditionBe defined as destination object, wherein, the crucial course date is: date of birth of user, constellation month,Date commemoration day and date in red-letter day; Pushing condition can be to push the date within first scheduled time;Or the difference that pushes date and the first preset value is within second scheduled time; Or push date and theOne scheduled time is identical; Or it is identical with second scheduled time with the difference of the second preset value to push the date;Wherein, pushing the date comprises: difference, the crucial course of crucial course date and current system dataThe difference of date and target date, the month at crucial course date place.

Alternatively, before sending propelling data to target terminal, push server also will be obtained satisfiedThe characteristic attribute of the destination object of pushing condition, and it is corresponding to utilize the characteristic attribute of destination object to buildModel of place, then generate propelling data according to model of place; In the process of generation propelling data, canSelection of land, can call the data template that model of place is corresponding, and the characteristic attribute of destination object is embeddedIn above-mentioned data template, wherein, read the mark letter of the feature placeholder comprising in propelling data templateBreath; In the case of the characteristic attribute of destination object mates with identification information, characteristic is replaced specialLevy placeholder.

Further alternatively, after propelling data demonstration and targeted customer's display terminal, push away in demonstrationSend on the page of data, can also comprise the interactive controls that comprises connection data, wherein, this linking numberAccording to for provide propelling data that the function providing to destination object is provided to destination object.

Target terminal 112, communicates by letter with push server 110, for receive push server sendPropelling data.

Alternatively, the destination object in said system can be any eventually intelligent of any user's useEnd or display terminal, for the propelling data that shows that push server pushes.

Adopt the above embodiment of the present invention, push server is obtained determining of any one user in customer groupTo parameter, orientation parameter at least comprises: the crucial course date; Push server is used according to any oneThe orientation parameter at family, screening obtains meeting in customer group the destination object of pushing condition; Push serverPropelling data is sent to the destination object that meets pushing condition. By the embodiment of the present invention, make to push awaySend server in the time that screening meets the user of pushing condition, taking crucial course date of user as foundation,The destination object obtaining to screening pushes the propelling data on the date of the crucial course that meets destination object,And the scope of screening is diffused to the login user of logining identical application system, and/or and login userThere is the associated user of incidence relation, make push server to search and to meet in the larger contextThe destination object of pushing condition, meanwhile, the said system that the application proposes also makes the push server canTo generate different propelling datas for different destination objects, and only need same piece of data template,As from the foregoing, the application's said system adopts user's the crucial course date to meet propelling movement bar as screeningThe basis of the destination object of part, makes to push effect and improves, and then has solved in prior art by usingFamily primary attribute and behavior property are determined the scheme of the destination object pushing, and cause the propelling movement of propelling dataThe inaccurate technical problem of result.

Alternatively, in the present embodiment, the above-mentioned system of obtaining propelling data can be carried with embodiment 1Confession optionally or preferably embodiment is identical, but be not limited to the scheme that embodiment 1 provides.

Embodiment 4

Embodiments of the invention also provide a kind of storage medium. Alternatively, in the present embodiment, onState storage medium and can store the program code of the method for obtaining propelling data of above-described embodiment 1.

Alternatively, in the present embodiment, above-mentioned storage medium can be arranged in network many of computerAt least one network equipment in the individual network equipment.

Alternatively, in the present embodiment, storage medium is set to storage for carrying out following stepsProgram code:

S1, push server is obtained the orientation parameter of any one user in customer group, and orientation parameter is extremelyComprise less: on the crucial course date, the crucial course date comprises relevant to user and relevant with time dimensionPersonal time information;

S2, push server is according to any one user's orientation parameter, and screening obtains in customer group fullThe destination object of foot pushing condition;

S3, push server sends to propelling data the destination object that meets pushing condition.

Alternatively, storage medium is also set to storage for carrying out the program code of following steps: baseCalculate any one user's the propelling movement date in the crucial course date, wherein, the crucial course date is:User's date of birth, constellation month, date commemoration day and date in red-letter day; Determine that pushing the date meetsThe destination object of pushing condition, wherein, pushes the date to comprise: crucial course date and current systemThe difference of the difference on date, crucial course date and target date, the month at crucial course date place.

Alternatively, storage medium is also set to storage for carrying out the program code of following steps: push awaySending the date to meet pushing condition comprises: push the date within first scheduled time; Or the propelling movement dateWith the difference of the first preset value within second scheduled time; Or propelling movement date and first scheduled timeIdentical; Or it is identical with second scheduled time with the difference of the second preset value to push the date;

Alternatively, storage medium is also set to storage for carrying out the program code of following steps:After push server detects the request of data that any one user sends, start and obtain any oneUser's orientation parameter, wherein, request of data is that user logins the request of sending after application system.

Alternatively, storage medium is also set to storage for carrying out the program code of following steps: push awaySend server to obtain to meet the characteristic attribute of the destination object of pushing condition; Utilize the feature of destination objectAttribute builds corresponding model of place, and wherein, characteristic attribute comprises following any one or more data:The title of destination object, crucial course date and the context information relevant to propelling data; According to sceneModel generation propelling data.

Alternatively, storage medium is also set to storage for carrying out the program code of following steps: adjustBy propelling data template corresponding to model of place; The characteristic attribute of destination object is embedded to propelling data mouldIn plate, in the display position of correspondence, generate propelling data.

Alternatively, storage medium is also set to storage for carrying out the program code of following steps: readGet the identification information of the feature placeholder comprising in propelling data template; At the characteristic attribute of destination objectIn the situation of mating with identification information, characteristic is replaced to feature placeholder.

Alternatively, storage medium is also set to storage for carrying out the program code of following steps: willPropelling data is presented on the display terminal that destination object is corresponding; Wherein, display terminal is by propelling dataBe presented on Webpage, propelling data comprises the interactive controls being presented on Webpage, by touchingSend out interactive controls and obtain corresponding link data.

Alternatively, storage medium is also set to storage for carrying out the program code of following steps: push awaySending data is the link data that is pushed to destination object in the time that the crucial course date arrives, link data bagDraw together: virtual present, electronics coupons, network service resource.

Alternatively, storage medium is also set to storage for carrying out the program code of following steps: useFamily group comprise: login the login user of identical application system, and/or have associated pass with login userThe associated user of system, wherein, incidence relation comprises following any one or multiple relation: good friend's relation,Potential good friend's relation, microblogging are paid close attention to relation and access relation.

Alternatively, in the present embodiment, above-mentioned storage medium can include but not limited to: USB flash disk, onlyMemory read (ROM, Read-OnlyMemory), random access memory (RAM, RandomAccessMemory), various Jie that can be program code stored such as portable hard drive, magnetic disc or CDMatter.

Alternatively, the concrete example in the present embodiment can be with reference in above-described embodiment 1 and embodiment 3Described example, the present embodiment does not repeat them here.

OnState embodiment of the present invention sequence number just to describing, do not represent the quality of embodiment.

If the integrated unit in above-described embodiment using the form of SFU software functional unit realize and asIndependently production marketing or use time, can be stored in the storage medium of above-mentioned embodied on computer readable.Based on such understanding, technical scheme of the present invention contributes to prior art in essence in other wordsPart or all or part of of this technical scheme can embody with the form of software product, this meterCalculation machine software product is stored in storage medium, comprises that some instructions are in order to make one or more calculatingMachine equipment (can be personal computer, server or the network equipment etc.) is carried out each enforcement of the present inventionThe all or part of step of the described method of example.

In the above embodiment of the present invention, the description of each embodiment is all emphasized particularly on different fields, certain is realExecute the part that there is no detailed description in example, can be referring to the associated description of other embodiment.

In the several embodiment that provide in the application, should be understood that, disclosed client, canRealize by another way. Wherein, device embodiment described above is only schematically,The division of for example described unit, is only that a kind of logic function is divided, and when actual realization, can have in additionDividing mode, for example multiple unit or assembly can in conjunction with or can be integrated into another system,Or some features can ignore, or do not carry out. Another point, shown or discussed coupling each otherClose or direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING of unit or module orCommunication connection can be electrical or other form.

The described unit as separating component explanation can or can not be also physically to separate,The parts that show as unit can be or can not be also physical locations, can be positioned at a groundSide, or also can be distributed on multiple NEs. Can select according to the actual needs whereinThe object of the present embodiment scheme is realized in some or all of unit.

In addition, the each functional unit in each embodiment of the present invention can be integrated in a processing unitIn, can be also that the independent physics of unit exists, also can be integrated in two or more unitIn a unit. Above-mentioned integrated unit both can adopt the form of hardware to realize, and also can adopt softThe form of part functional unit realizes.

The above is only the preferred embodiment of the present invention, it should be pointed out that for the artThose of ordinary skill, under the premise without departing from the principles of the invention, can also make some improvementAnd retouching, these improvements and modifications also should be considered as protection scope of the present invention.

Claims

1. a method of obtaining propelling data, is characterized in that, comprising:

Push server is obtained the orientation parameter of any one user in customer group, described directed ginsengNumber at least comprise: the crucial course date, the described crucial course date comprise relevant to user and withThe personal time information that time dimension is relevant;

Described push server is according to described any one user's orientation parameter, and screening obtains instituteState the destination object that meets pushing condition in customer group;

Described push server sends to propelling data the target pair that meets described pushing conditionResemble.

2. method according to claim 1, is characterized in that, described push server according to described inAny one user's orientation parameter, screening obtains meeting in described customer group the order of pushing conditionMark object, comprising:

Any one user's the propelling movement date described in calculating based on the described crucial course date, wherein,The described crucial course date is: user's date of birth, constellation month, date commemoration day and jointDate day;

Determine that the described propelling movement date meets the destination object of described pushing condition, wherein, described in push awaySend the date to comprise: difference, the described key of described crucial course date and current system dataThe difference of course date and target date, the month at described crucial course date place.

3. method according to claim 2, is characterized in that, described in the described propelling movement date meets, pushes awaySend condition to comprise:

The described propelling movement date is within first scheduled time; Or,

The difference of described propelling movement date and the first preset value is within second scheduled time; Or,

The described propelling movement date is identical with first scheduled time; Or,

The described propelling movement date is identical with second scheduled time with the difference of the second preset value.

4. method according to claim 1, is characterized in that, detects in described push serverAfter the request of data that described any one user sends, start and obtain described any one userDescribed orientation parameter, wherein, described request of data is sent for user logins after application systemRequest.

5. according to the method described in any one in claim 1 to 4, it is characterized in that, push away describedSend before propelling data sends to the destination object that meets described pushing condition by server, described inMethod also comprises:

Described push server is obtained the characteristic attribute of the described destination object that meets pushing condition;

Utilize the characteristic attribute of described destination object to build corresponding model of place, wherein, described inCharacteristic attribute comprises following any one or more data: the title of described destination object, described inCrucial course date and the context information relevant to described propelling data;

Generate described propelling data according to described model of place.

6. method according to claim 5, is characterized in that, generates institute according to described model of placeState propelling data, comprising:

Call the propelling data template that described model of place is corresponding;

The characteristic attribute of described destination object is embedded to corresponding showing in described propelling data templateShow in position, generate described propelling data.

7. method according to claim 6, is characterized in that, the feature of described destination object is belonged toProperty embeds in the display position that described data template is corresponding, comprising:

Read the identification information of the feature placeholder comprising in described propelling data template;

In the case of the characteristic attribute of described destination object mates with described identification information, by spyLevy feature placeholder described in data replacement.

8. method according to claim 1, is characterized in that, will push in described push serverAfter data send to the destination object that meets described pushing condition, described method comprises:

Described propelling data is presented on the display terminal that described destination object is corresponding;

Wherein, described display terminal is presented at described propelling data on Webpage, described in push awaySend data to comprise and be presented at the interactive controls on described Webpage, by triggering described mutual controlPart obtains corresponding link data.

9. method according to claim 8, is characterized in that, described propelling data is in described passThe key course date is pushed to the described link data of described destination object, described link number while arrivalAccording to comprising: virtual present, electronics coupons, network service resource.

10. method according to claim 1, is characterized in that, described customer group comprises: login phaseThe login user of same application system, and/or there is the associated of incidence relation with described login userUser, wherein, described incidence relation comprises following any one or multiple relation: good friend's relation,Potential good friend's relation, microblogging are paid close attention to relation and access relation.

11. 1 kinds are obtained the device of propelling data, it is characterized in that, comprising:

The first acquisition module, obtains determining of any one user of customer group for push serverTo parameter, described orientation parameter at least comprises: crucial course date, described crucial course dateComprise relevant to user and with time dimension relevant personal time information;

Screening module, joins according to described any one user's orientation for described push serverNumber, screening obtains meeting in described customer group the destination object of pushing condition;

Sending module, sends to propelling data to meet described propelling movement for described push serverThe destination object of condition.

12. devices according to claim 11, is characterized in that, described screening module comprises:

Computing module, for calculating described any one user's based on the described crucial course datePush the date, wherein, the described crucial course date is: date of birth of user, constellation month,Date commemoration day and date in red-letter day;

Determination module, for determining the described destination object that the date meets described pushing condition that pushes,Wherein, described propelling movement comprises the date: described crucial course date and current system data poorValue, described crucial course date and the difference of target date, described crucial course date placeMonth.

13. devices according to claim 12, is characterized in that, described determination module comprises:

Determine submodule, for determining that the described propelling movement date is within first scheduled time; Or,

14. devices according to claim 11, is characterized in that, described device also comprises:

The second acquisition module, for detecting described any one user in described push serverAfter the request of data of sending, start the described orientation parameter that obtains described any one user,Wherein, described request of data is that user logins the request of sending after application system.

15. according to claim 11 to the device described in any one in 14, it is characterized in that affiliated dressAlso put and comprise:

The 3rd acquisition module, for sending to propelling data to meet institute in described push serverBefore stating the destination object of pushing condition, described push server is obtained the described pushing condition that meetsThe characteristic attribute of destination object;

Build module, for utilizing the characteristic attribute of described destination object to build corresponding scene mouldType, wherein, described characteristic attribute comprises following any one data: the name of described destination objectTitle, described crucial course date and the context information relevant to described propelling data;

Generation module, for generating described propelling data according to described model of place.

16. devices according to claim 15, is characterized in that, described generation module comprises:

Calling module, for calling the propelling data template that described model of place is corresponding;

Merge module, for embedding the characteristic attribute of described destination object described propelling data mouldIn plate, in the display position of correspondence, generate described propelling data.

17. devices according to claim 16, is characterized in that, described merge module comprises:

Read module, for reading the mark of the feature placeholder that described propelling data template comprisesKnowledge information;

Replacement module, the feelings of mating with described identification information at the characteristic attribute of described destination objectUnder condition, characteristic is replaced to described feature placeholder.

18. devices according to claim 11, is characterized in that, described device also comprises:

Display module, for described push server by propelling data send to meet described in push awayAfter sending the destination object of condition, described propelling data is presented to described destination object correspondingOn display terminal;

19. devices according to claim 18, is characterized in that, described propelling data is describedThe crucial course date is pushed to the described link data of described destination object, described link while arrivalData comprise: virtual present, electronics coupons, network service resource.

20. devices according to claim 11, is characterized in that, described customer group comprises: loginThe login user of identical application system, and/or there is the pass of incidence relation with described login userCoupling family, wherein, described incidence relation comprises following any one or multiple relation: Hao YouguanSystem, potential good friend's relation, microblogging are paid close attention to relation and access relation.

21. 1 kinds are obtained the system of propelling data, it is characterized in that, comprising:

Push server, for obtaining any one user's of customer group orientation parameter, according toDescribed any one user's orientation parameter, screening obtains meeting pushing condition in described customer groupDestination object, wherein, described orientation parameter at least comprises: crucial course date, described passThe key course date comprise relevant to user and with time dimension relevant personal time information;

Target terminal, communicates by letter with described push server, sends out for receiving described push serverThe described propelling data sending.